How CVC Viagens Advertises on Meta

# Ad summary This image ad promotes a travel package to Buenos Aires. It features the Palacio de Gobierno in Buenos Aires, as well as the travel package details in a yellow banner. # Brand positioning The CVC brand appears to position itself as a provider of accessible and affordable travel packages. The ad emphasizes budget-friendly pricing and easy payment options, suggesting that CVC aims to make travel more attainable for a broader audience. It promotes the idea of convenient, curated travel experiences, focusing on the ease and simplicity of booking a complete package. # Product The featured product is a travel package to Buenos Aires, including a 5-day trip with accommodations at Viasul Hotel and flights on Latam airlines. The package is marketed with flexible payment options of up to 12 installments with no interest. The price shown is R$189, with a total price of R$2,268 per person. There is an offer of 5% off for payments made in cash via PIX. # Visual style The ad uses a vibrant and inviting visual style, combining a recognizable architectural landmark with bright, attention-grabbing graphic elements to promote a travel package. The image is professionally shot with a daytime setting. The overlay with a yellow banner creates a sense of urgency and highlights key information, while the inclusion of the brand's logo reinforces brand recognition and trust. # Hooks Headline: PACOTE BUENOS AIRES # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Consulte condições. # Point of view - [object Object] # Storyline - The ad opens with an image of the Palacio de Gobierno in Buenos Aires, setting the scene and immediately signaling the destination of the travel package. The intention is to capture the audience's attention with a recognizable landmark and establish the theme of the advertisement from the brand's perspective. - A yellow banner overlaid on the image details the specifics of the travel package, including the destination, duration, cost, and payment options. This offers key information that the brand wants the audience to know to promote the affordability and convenience of the package. - The ad provides additional details such as the departure city (São Paulo), airline (Latam), and hotel (Viasul Hotel) below the banner. This aims to address the logistical concerns, providing assurance about the trip's details and further promoting the offer's components. - The ad concludes with the CVC logo, reinforcing brand recognition and allowing the brand to be associated with the advertised travel package.

# Ad summary A compilation of reasons to celebrate traveling is revealed by four different people, who each pull a sticky note off of a wall. The video ends with the question of which numbers will be revealed next. # Brand positioning This ad positions traveling as something to be celebrated. It presents a brand voice that is fun, positive, and focuses on the experiences one might have while traveling, from relaxing to getting a new wardrobe. # Product This ad describes 54 reasons for someone to celebrate traveling. The reasons are shown on sticky notes, which are placed on a wall. Some of the reasons include enjoying Mate with lemon on the beach, the fact that everyone needs a vacation, taking new clothes out for a stroll, the fact that there are crystal lagoons in the middle of the desert in Maranhão, and that it's always happy hour somewhere. # Visual style The ad has a low-quality feel and a UGC style. It uses primarily static shots with occasional camera movement, quick cuts, and smooth transitions. The lighting is consistent and bright throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens to a shot of a wall covered in yellow sticky notes. There is text over the image that reads “54 reasons para festejar viajando”. - 00:02–00:06 00:02–00:06 A man approaches the wall and takes off sticky note #27. He then holds the sticky note up to the camera so the audience can read it. He reads aloud, "Por que un mate com limão na praia do Rio, resolve qualquer problema!", which translates to, "Because a Mate with lemon on the beach in Rio solves any problem!" - 00:07–00:11 00:07–00:11 Another person approaches the wall, takes off sticky note #13, and presents it to the camera, saying “Todo mundo precisa de ferias, inclusive o seu sofá”, which translates to “Everyone needs a vacation, including your sofa”. - 00:12–00:16 00:12–00:16 Another person approaches the wall, takes off sticky note #5, and presents it to the camera, saying “levar suas blusinhas novas para passear”, which translates to “take your new blouses out for a walk”. - 00:17–00:23 00:17–00:23 Another person approaches the wall, takes off sticky note #44, and presents it to the camera, saying “Enquanto você está ai procurando série nova no Maranhão tem até lagoa cristalina no meio do deserto.”, which translates to “While you are there looking for a new series in Maranhão there is even a crystalline lagoon in the middle of the desert”. - 00:24–00:28 00:24–00:28 Another person approaches the wall, takes off sticky note #9, and presents it to the camera, saying “Em algum outro fuso horario o happy hour já começou”, which translates to “In some other time zone happy hour has already started”. - 00:29–00:31 00:29–00:31 The video shows the wall again with on-screen text reading, “Quais devem ser os próximos números revelados?” Which translates to “Which numbers should be revealed next?”

# Ad summary This ad showcases a montage of beautiful travel destinations paired with audio of individuals stating that they would like to travel. The ad promotes traveling. # Brand positioning This ad focuses on highlighting the allure and desirability of travel, positioning it as a dream, a desire, and a vital life experience. It doesn't explicitly mention a specific travel brand but leans into the emotional appeal of seeing the world and embracing new adventures. The ad uses aspirational imagery of global landmarks and scenic vistas, suggesting that travel is both a personal aspiration and a universally shared dream. It speaks to those who value adventure, cultural experiences, and personal enrichment. # Product This ad focuses on the concept of travel as a product. It presents travel as something desirable, exciting, and fulfilling. The ad's use of iconic landmarks and beautiful locations underscores the rich experiences that travel can offer. It addresses the potential purchase barrier of indecision by inspiring the viewer to take a trip and explore, positioning travel as a valuable and attainable life goal. # Visual style The ad uses a UGC style with static shots that transition fairly quickly. The quality is high, and the quick cuts support the excitement and fast pace. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A person's shadow is cast onto the ground. - 00:00–00:01 A person states that something is their dream. - 00:01–00:02 The video pans up to reveal the Colosseum. - 00:01–00:02 A person agrees with the dream and states that they want to travel. - 00:02–00:03 A shot of the Cathedral of Milan is shown. - 00:02–00:03 A person says that they really want to travel. - 00:03–00:04 A shot of a narrow street is shown. - 00:03–00:04 A person states that they want to travel. - 00:04–00:05 A nighttime shot of the Disney castle with fireworks going off is shown. - 00:04–00:05 A person asks what someone's desire is, with the implication that it is to travel. - 00:05–00:06 A shot of Christ the Redeemer in Rio de Janeiro, Brazil is shown. - 00:05–00:06 Someone says they want to travel. - 00:05–00:06 Someone asks what they want to do with their life. - 00:06–00:07 A shot of the Eiffel Tower is shown. - 00:06–00:07 Someone says travel. - 00:07–00:08 A shot of a sky with some mountains is shown. - 00:07–00:08 Someone says to travel. - 00:08–00:09 A shot of a boat traveling through the water at sunset is shown. - 00:08–00:09 Someone says to travel again.

# Ad summary This ad shows a person traveling to their birthday party on a plane. The ad displays text about how they are traveling to their party and mentions the brand name, Wise. # Brand positioning Wise is positioned as the preferred financial solution for international travelers, offering convenience and reliability. The brand caters to individuals who value ease and efficiency in managing their money across borders, whether it's for parties, personal use, or business ventures. Wise seeks to occupy a space in the consumer's mind as a modern, globally-minded financial service that aligns with a lifestyle of travel and seamless international transactions, simplifying the complexities of cross-border payments and financial management. # Product Wise is a financial platform that facilitates international money transfers and currency exchange. The ad does not explicitly explain how the product works, but it is clearly meant for frequent travelers who need to manage their finances internationally. It is implied that Wise's platform allows users to easily move money across borders, saving time and hassle. By showcasing the jet-setting lifestyle enabled by Wise, the ad directly addresses the purchase barriers of traditional banking systems, such as high fees and complicated processes. # Visual style The ad utilizes a UGC style. The shaky camera and quick cuts lend to this style. The video is meant to feel like a day-in-the-life video. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a person's legs and blue suitcase as they're walking into an airport. - 00:01–00:09 00:01–00:09 A montage of the person traveling from the airport to the airplane to their final destination. This is conveyed with video clips and the text 'Que dia vai ser sua festa? Eu um dia antes do meu aniversario'.

# Ad summary This ad promotes a 5-day travel package to Cuzco, Peru, highlighting payment options and discounts. # Brand positioning The ad features the brand CVC, presenting it as a provider of travel packages to Cuzco, Peru. The brand is positioned as offering affordable travel options, with the ad highlighting the possibility of payment in installments and discounts for specific payment methods. The use of a well-known landmark and clear pricing suggests a focus on accessibility and value for travelers. # Product The advertised product is a 5-day travel package to Cuzco, Peru. The package includes travel (airplane icon), accommodation (hotel icon), and food (coffee cup icon). It is offered with the option to pay in 12 interest-free installments of R$118, with a total price of R$1,416 per person. The ad also mentions a 5% discount for payments made via PIX. The travel package offers a visit to a famous landmark. # Visual style The ad has a clean and informative visual style. The primary focus is on presenting the travel package details clearly and attractively. The use of bright colors and a well-known landmark aims to capture attention and convey the excitement of travel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad displays an image of Machu Picchu. - 00:01–00:09 A yellow rectangle appears over the image, and text appears to highlight the travel package.

# Ad summary This ad promotes a vacation package to Gramado, Brazil, emphasizing affordability with installments and discounts for upfront payments. # Brand positioning CVC is presented as a budget-friendly travel agency, making vacation packages accessible to a broad audience by offering installment plans and discounts. The visuals focus on popular destinations, suggesting the brand aligns with enjoyable and memorable travel experiences. The tone is promotional and aims for mass appeal. # Product The ad promotes a 7-day vacation package to Gramado, Brazil. The offer includes flight and accommodation, as symbolized by the airplane and coffee cup icons. The key selling point is the affordable installment plan, advertised as "12X sem juros" (12 installments without interest) starting from R$212. The total price per person is also displayed as R$2.544. The ad also highlights a 5% discount for payments made via PIX. # Visual style The ad has a clean and informative visual style. Editing is static. The production quality appears polished, aiming for a commercial look. The pacing is slow and steady, allowing viewers to absorb the information presented. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins with a scenic shot of Gramado. - 00:00–00:02 A yellow box appears with the words "PACOTE GRAMADO". - 00:02–00:09 Information about the package such as, “7 dias” (7 days), flight and accomodation icons, “12X sem juros” (12 installments without interest) starting from R$212 and discount using PIX are revealed within the yellow box.

# Ad summary This is a short video ad for CVC promoting a trip package to Lisbon and Madrid. The ad features quick cuts of scenes from both cities, and includes an offer for a package including 7 days in Lisbon and Madrid from R$597.00 per person with 12 interest-free payments and 5% off when paying with PIX. # Brand positioning CVC is presented as a travel agency that wants to inspire and enable individuals to explore the world, particularly through their trip packages to destinations such as Lisbon and Madrid. The brand offers convenient package options that include airfare, accommodations, and activities for a set duration, making travel planning easier for customers. CVC aims to position itself as an accessible option with payment plans and discounts, making international travel more affordable and attainable for a broad audience. The tone is enthusiastic and inviting, promoting the excitement of discovering new cultures and experiences. # Product The advertised product is a 7-day travel package to Lisbon and Madrid offered by CVC. The package includes transportation, accommodations, and various activities to allow customers to fully experience both cities. Key details highlighted in the ad are the option to pay in 12 interest-free installments starting from R$597.00, as well as a 5% discount for payments made through PIX. The total cost of the trip per person is specified as R$7,164. The ad is designed to make it appealing to potential travelers by showcasing attractive visuals of both cities, alongside information on the package's duration, cost, and available payment options. # Visual style The ad has a polished and vibrant aesthetic, using bright, natural lighting and clear, static shots to showcase the travel destinations. The editing style is smooth and deliberate, with each visual transition carefully timed to coincide with the information being presented. The ad’s high production quality is designed to appeal to a broad audience, highlighting the beauty and allure of Lisbon and Madrid. The visual elements and editing rhythm are consistent, emphasizing the ease and accessibility of the travel package. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Establishing shot of Lisbon with a tram in the foreground. - 00:02–00:05 An overlay appears with an offer for a 7 day trip to Lisbon and Madrid from R$597.00 per person with 12 interest-free payments. - 00:05–00:07 The offer expands to include information about a 5% discount for payments made through PIX. - 00:07–00:10 The ad transitions to shots of tourist attractions in Madrid, including the Puerta del Sol.

# Ad summary This ad promotes travel packages to Gramado during the month of July, highlighting the affordability and available discounts when paying with pix. # Brand positioning CVC is presented as a travel agency that focuses on making travel accessible and affordable to a broad audience. The brand is positioning itself functionally by providing specific travel packages with transparent pricing and payment options. This approach contrasts with potentially more aspirational or lifestyle-focused travel brands, aiming instead to cater to budget-conscious customers seeking clear value. # Product The advertised product is a travel package to Gramado, a destination in Brazil, specifically for the July holiday season. The package includes 5 days of travel, with airfare, lodging, and breakfast included. A key feature is the affordability, with payment options starting at 12 installments of R$278.00. The ad promotes a 5% discount for payments made using Pix, addressing a potential purchase barrier by providing an additional incentive to book and pay through a specific method. # Visual style The ad has a clean, informative visual style, typical of promotional material. It utilizes bright, solid color blocks over a background image. The editing is minimal, with static shots and straightforward transitions. The production quality appears polished, aiming to clearly and efficiently communicate the offer. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by showing a street view in Gramado, Brazil. - 00:01–00:09 A yellow block appears with travel package details.

# Ad summary This ad promotes a travel package to Foz do Iguaçu with CVC. It features an image of the Iguaçu Falls with text overlays displaying the price and details of the package. # Brand positioning CVC is presented as a travel agency that offers affordable travel packages. The ad highlights the convenience of booking with CVC by showing all-inclusive packages that include flights and hotels to desirable destinations. The brand uses bright, cheerful colors and emphasizes value, ease, and accessibility, positioning itself as a go-to for travelers seeking curated experiences. # Product This ad showcases a travel package to Foz do Iguaçu, featuring the iconic Iguaçu Falls. The package includes a 5-day trip with flights and hotel accommodations. The ad highlights the price, offering the package from R$223 in 12 interest-free installments. It also mentions a 5% discount for payments made via PIX, the popular Brazilian payment system. The total cost per person is listed as R$2,676, emphasizing the overall value and affordability of the travel package. # Visual style The ad has a clean, vibrant style with a mix of natural scenery and bold, graphic text overlays. The production quality is polished, aiming to present a visually appealing offer in a straightforward manner. The bright yellow and blue color scheme reinforces a sense of optimism and value. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a scenic shot of the Iguaçu Falls to grab attention. - 00:01–00:03 A yellow rectangle then appears, and information about the travel package is displayed, including the destination, duration, and included amenities. - 00:03–00:09 The price is highlighted to show the affordability of the package, with details about installment options and discounts.

# Ad summary This ad for CVC promotes a vacation package to Foz do Iguaçu in Brazil. It shows a scenic view of the waterfalls with text overlays advertising the cost and available discounts. # Brand positioning CVC is a travel company offering vacation packages. The brand is presented as a convenient and affordable option for travelers looking to visit popular destinations like Foz do Iguaçu. The brand aims to occupy the space of a reliable and accessible travel provider, making dream vacations a reality for a wide audience. # Product The advertised product is a vacation package to Foz do Iguaçu, a popular destination known for its stunning waterfalls located in Brazil. The package includes 5 days of travel, indicated by an icon of a calendar, along with transportation (airplane icon), accommodation (hotel icon), and meals (coffee cup icon). The total price per person is R$ 1932, but it can be purchased in 12 interest-free installments of R$ 161. A further discount of 5% is offered when paying À VISTA NO PIX, a payment method in Brazil. The ad effectively removes the purchase barrier of high upfront costs by highlighting the affordable monthly payment option and additional discounts. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the beauty of the destination. It uses static shots and smooth transitions. The production quality is high, with vivid colors and clear imagery, which supports the intended tone of promoting a desirable vacation. The pacing is consistent, with cuts timed to the music's rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a serene view of Foz do Iguaçu's waterfalls. - 00:01–00:10 The brand introduces its vacation package with its name and pricing.

# Ad summary This social media ad promotes CVC travel packages to Natal, Brazil. The ad features aerial views of a coastal city with beaches and landmarks, overlaid with text and graphics detailing a 7-day package, pricing, payment options, and discount offers. The CVC logo is displayed at the bottom. # Brand positioning CVC is presented as a comprehensive travel agency providing all-inclusive vacation packages. The brand simplifies travel planning by offering bundled deals that include flights, accommodations, and potentially other travel-related services. The ad focuses on affordability by highlighting payment options and discounts, suggesting the brand aims to make travel accessible to a wide audience. CVC's tone is promotional and customer-focused, with clear pricing and calls to action. The brand positions itself functionally by emphasizing the ease and convenience of booking a package. # Product The featured product is a 7-day travel package to Natal, Brazil. The package includes flights, accommodations, and possibly other amenities represented by icons of an airplane, hotel, and coffee cup. The ad highlights a starting price of R$271, which can be paid in 12 interest-free installments. The total price per person is stated as R$3,250, with an additional 5% discount for payments made via PIX. The ad focuses on affordability and convenience, making the package attractive to budget-conscious travelers seeking an easy-to-plan vacation. # Visual style The ad has a polished, commercial aesthetic with bright, saturated colors. The editing style is static, focusing on showcasing the location. The production quality is high-end, typical of travel advertisements, with a clear focus on presenting attractive scenery. The pacing is slow and consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with an aerial view of a coastal landscape in Natal, Brazil, featuring a waterfront fort and city skyline in the background. - 00:01–00:03 A yellow rectangle appears over the scene, acting as a background for text and graphics to promote a vacation package. - 00:02–00:05 Text appears within the yellow rectangle providing details of the "Pacote Natal" including the length of stay and icons representing flights, accommodations, and potentially food or amenities. - 00:03–00:07 The ad highlights the starting price of R$271 when paid in 12 interest-free installments, along with the total price of R$3,250 per person. - 00:04–00:10 The ad concludes by advertising a 5% discount for payments made via PIX, while maintaining the aerial shot of Natal and the CVC logo at the bottom.

# Ad summary This ad showcases a vacation package to Maceió, Brazil, with a special deal, including accommodations, flights, and a tour. The ad appeals to the emotional desire for travel and the practical consideration of budget-friendly vacation options. # Brand positioning CVC is presented as a travel agency that offers affordable travel packages. The brand positions itself as a provider of accessible travel experiences, making dream vacations a reality for budget-conscious travelers. By showcasing specific locations and highlighting cost-effective deals, CVC aims to occupy a space in the consumer's mind as a go-to source for affordable and convenient travel solutions. The brand aligns with the values of exploration, relaxation, and value for money, promoting a lifestyle that balances adventure with affordability. # Product The product featured in this ad is a travel package to Maceió, Brazil, offering 7 days of vacation including a flight, hotel, and tour for R$249. The package is targeted at individuals seeking an affordable vacation in a tropical destination. The ad highlights the availability of payment plans, like 12x interest-free installments, making it easier to budget for the trip. A USP includes a 5% discount for payments made through PIX. The overall message is that this product makes an exotic getaway accessible and financially manageable, addressing potential purchase barriers such as high upfront costs. # Visual style The ad features a vibrant and polished aesthetic, utilizing bright colors and clear, informative text overlays to convey information about a travel package. The editing style is simple and direct, with static shots and smooth transitions. The production quality appears high-end, lending credibility to the offer and aligning with the brand's image. The pacing is steady, focusing on presenting essential details clearly and concisely. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a vibrant aerial view of Maceió, Brazil, instantly setting the stage for a tropical getaway. - 00:02–00:09 The scene transitions to display a yellow sign presenting the travel package details. This indicates the ad will provide vacation details from the perspective of the brand.

# Ad summary This ad promotes travel packages to Fortaleza, Brazil. It features a static shot of a beach with text and graphics overlaying the scene to highlight the duration, prices, and amenities included in the package. The ad focuses on affordability and payment options. # Brand positioning CVC is presented as a travel company offering affordable packages. The brand focuses on a beach vacation to Fortaleza, Brazil. The messaging is simple and direct, focusing on the price and installment options, suggesting a functional and accessible positioning in the travel market, aiming to make vacations attainable for a broad audience. # Product The product is a 7-day travel package to Fortaleza, Brazil, which includes flights, accommodation, breakfast, and transfers. The ad highlights the price, starting at R$298 (Brazilian currency) and offers payment options of up to 12 interest-free installments. It also mentions a 5% discount for payments made via PIX (Brazilian instant payment system). The total cost per person is stated as R$3,576. The package is presented as an affordable and convenient vacation option, with explicit details about the duration, included amenities, and payment incentives. # Visual style The ad has a static, simple aesthetic with a clear focus on information delivery. The production quality is basic, resembling a digital flyer with text and graphics layered over a stock beach photo. The pacing is slow, given the static nature of the shot. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09: The ad starts with a view of a beach in Fortaleza, Brazil. A yellow graphic appears with text promoting a travel package to Fortaleza, detailing the duration, price, amenities, and payment options.

# Ad summary This image ad promotes CVC as a travel agency that can help you experience the best of Bonito. The ad features a beautiful image of Rio Sucuri, with text overlaying the image that highlights the agency. # Brand positioning CVC is presented as a travel agency that offers experiences in destinations like Bonito. The brand positions itself as a partner that helps customers enjoy the best aspects of a location, implying a focus on quality experiences. The brand uses a clean logo and understated design to convey reliability. # Product The ad promotes CVC travel agency services that can provide a memorable experience of Bonito, Brazil. Bonito is known for its natural beauty and ecotourism opportunities, which is reflected in the image of the clear waters of Rio Sucuri. The ad copy speaks to experiencing the best that Bonito has to offer through CVC, highlighting the agency’s ability to enhance the travel experience. The ad addresses the potential barrier of not knowing how to best experience a destination by positioning CVC as a solution. # Visual style The ad has a polished look, with the image of Rio Sucuri appearing professional and high-quality. The visual motifs include nature scenery to draw viewers in. The coloring and framing of the image gives the viewer a sense of being there. # Hooks Headline: Com a gente você vive o melhor de Bonito # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showing the natural beauty of Rio Sucuri in Bonito through an eye-level shot that's half above and half below the water, giving the audience a sense of immersion in this tropical location. This natural beauty is presented from the point of view of an observer, inviting the audience to imagine themselves in that location. - The text “Com a gente você vive o melhor de Bonito” reinforces that the viewer can enjoy Bonito by using CVC, the brand that is telling the viewer this.

# Ad summary The ad promotes a vacation package to Buzios, Brazil that includes airfare, lodging, and breakfast. The yellow graphic displays the offer details over an image of a beautiful beach. # Brand positioning The brand is presented as a provider of curated vacation packages, focusing on popular tourist destinations. The use of bright, sunny imagery and a clear, concise offer suggests a focus on delivering enjoyable and straightforward travel experiences. By highlighting affordable installment plans and additional discounts for cash payments, the brand aims to broaden its appeal across various budget levels, positioning itself as accessible to a wide range of travelers seeking both convenience and value. # Product The advertised product is a vacation package to Buzios, Brazil. The package includes 5 days of travel, airfare on Gol airlines, lodging at Pousada dos Coqueiros Buzios, and breakfast. The offer is priced "a partir de" R$139 when paid in 12 interest-free installments. The total price per person is listed as R$1,668, with an additional "5% OFF À VISTA NO Pix" (5% off when paid in cash using Pix). # Visual style The ad has a bright, clean, and inviting aesthetic. The use of a vibrant yellow block contrasts with the natural beach scene, drawing attention to the offer details. The photo of the tropical beach creates a sense of wanderlust and relaxation. The overall design is simple and direct, focusing on clear communication of the vacation package and its benefits. It appears to be designed for mobile viewing. # Hooks Headline: PACOTE BUZIOS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a bright yellow block displaying the deal - a package to Buzios - grabbing the audience's attention with the offer details. This is from the brand's perspective, presenting the core product and its key selling points upfront. - Below the offer block, the image shifts to a beach scene in Buzios, complete with people, boats, and palm trees, immersing the audience and visually showing them where they could be going. This is from a travel perspective, showcasing the destination's appeal and setting the stage for a vacation experience. - Additional details about the offer, including specifics like the departure date, airline, and lodging, are mentioned along the left side of the image, providing essential information from the brand perspective to those interested in the specifics. It also contains legal disclaimers about availability and conditions. - Finally, the ad concludes with the brand's logo at the bottom right, reinforcing brand recognition and acting as a seal of approval for the advertised package. This is purely from the brand's perspective, solidifying their identity and credibility.

# Ad summary The ad promotes cruises from Rio de Janeiro and Salvador. It advertises 5-night cruises to Maceió for R$326, payable in 12 interest-free installments. It also mentions that the total price per person is R$3,912 and that the cruises depart from Santos on April 4, 2027. # Brand positioning The brand, CVC, is presented as a provider of cruise vacations. The brand promises affordable cruises to desirable locations like Rio de Janeiro, Salvador, and Maceió. The ad explicitly mentions flexible payment options (12 interest-free installments) and promotes a package price, positioning the brand as a facilitator of convenient and accessible travel experiences. The brand focuses on the functional aspects of booking a cruise, emphasizing ease of payment and clear pricing. The brand is implicitly positioning itself as a reliable and accessible travel provider, catering to a broad audience seeking straightforward vacation planning. # Product The product being advertised is a 5-night cruise to Maceió, with departure from Rio de Janeiro and Salvador. The cruise is being promoted as an all-inclusive package, as is shown by the inclusion of the price per person, and the payment options. It is explicitly priced at R$326, payable in 12 interest-free installments, with a total price per person of R$3,912. The ad targets individuals looking for vacation travel, specifically targeting people who want an easy way to see the world through cruises. The cruise departs from Santos on April 4, 2027, offering a specific date for planning purposes. The primary USP is the affordable monthly payment option, which helps overcome potential purchase barriers related to the total cost of the vacation. # Visual style The ad has a clean and direct visual style, combining a clear image of the cruise ship with a bold yellow block to draw attention to the key details of the cruise. The image appears to be professionally shot with a focus on clarity and immediate communication. The layout prioritizes scannability, using bright colors and clear typography to quickly convey information. # Hooks Headline: CRUZEIRO RIO DE JANEIRO, SALVADOR E 5 noites MACEIÓ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a view of the cruise ship, immediately conveying the essence of the advertised product. This establishes the setting and visualizes the experience for the potential customer, allowing them to imagine themselves on the cruise. - The cruise offer is presented via a bright yellow block displaying destinations, duration, and pricing. This segment highlights the key selling points of the cruise, providing essential information such as the destinations included (Rio de Janeiro, Salvador, Maceió), the duration (5 nights), and the price (R$326 in 12 interest-free installments). It focuses on the practical details of the offer from the perspective of the brand to encourage consideration. - The brand logo, CVC, is displayed in the bottom right. This reinforces brand recognition and provides a visual anchor for the advertisement, indicating the source of the offer from the perspective of the brand.

# Ad summary This ad promotes CVC cruises to Buenos Aires, emphasizing affordability through installment payments. The image features a man looking out at the ocean, reinforcing the travel experience. # Brand positioning CVC is presented as a provider of accessible travel experiences, specifically cruises to desirable destinations like Buenos Aires. The brand focuses on making these experiences financially attainable by highlighting installment payment options. CVC's positioning seems to target a broad audience seeking affordable vacation options, aligning with a functional, value-driven approach. # Product The advertised product is a cruise to Buenos Aires, with a duration of 7 nights. The ad emphasizes the affordability of the cruise by showcasing a payment plan starting from R$452 in 12 installments with no interest. The total cost per person is stated as R$5.424. The ad specifies that the price is for an internal cabin per person, including taxes, but excludes air and land transportation. The offer is subject to availability, and conditions apply. The ad aims to address purchase barriers by highlighting the payment plan and making the overall cost seem more manageable. # Visual style The ad has a clean and straightforward design with a focus on the central image of a man enjoying the ocean view. The production quality appears to be professionally shot. The yellow block with text overlays a scene to convey information, and the brand logo is included as a visual. # Hooks Headline: CRUZEIRO BUENOS AIRES # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by showcasing the destination (Buenos Aires) and the type of travel (cruise), establishing the product's core offering. This is conveyed from the brand's perspective to immediately capture the viewer's interest. - The ad then reveals the pricing structure, highlighting the installment plan and total cost. This reinforces the cruise's affordability, an important selling point being communicated from the brand's perspective. - The image shows a man looking out at the ocean, visualizing the experience of being on the cruise. This is intended to evoke the feeling of relaxation and adventure from the perspective of a potential customer. - The ad concludes by providing additional terms and conditions, offering transparency and managing expectations from the brand's perspective.

# Ad summary This image ad promotes a travel package to Foz do Iguaçu, highlighting the destination's natural beauty, the package's affordability, and payment options. It features a stunning waterfall backdrop, clear pricing, and a call to explore the offer. # Brand positioning CVC, as presented in the ad, is a travel company specializing in packages to popular destinations. The brand is positioned as accessible and affordable, making dream vacations attainable for a wide audience. The brand emphasizes value by showcasing package deals and payment options, specifically highlighting options for interest-free installments and discounts for payments made via Pix. CVC’s brand messaging is both functional (affordable travel) and emotional (inspiring wanderlust), appealing to consumers who want to experience beautiful places without breaking the bank. The brand aligns with the norm of promoting specific destination packages and offering financial incentives to encourage bookings. # Product The featured product is a travel package to Foz do Iguaçu. The package includes a 5-day trip with included flight, lodging, and other amenities, represented by icons of an airplane, building, coffee cup, and bus. It is available "a partir de" R$223 when paying in 12 interest-free installments, with the total package price per person at R$2,676. The USP is affordability and payment flexibility, with an additional 5% discount for payments made via Pix. The ad aims to overcome purchase barriers by providing options for installment payments, which makes the package seem more manageable for budget-conscious travelers. The ad also calls attention to availability. # Visual style The ad has a vibrant and inviting visual style. The use of bright colors (yellow and blue) combined with a natural landscape creates a sense of excitement and relaxation. The production quality is highly polished, showcasing a professional approach. The layout is clean, with a clear hierarchy that guides the viewer's eye from the captivating image to the essential information. The image treatment enhances the natural beauty of the falls, making it more appealing. This visually appealing style likely increases the ad’s stop power in feed. # Hooks Headline: PACOTE FOZ DO IGUAÇU # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a captivating visual of the Iguaçu Falls, immediately drawing viewers in with the beauty of the destination. The intention is to evoke a sense of wanderlust and adventure. This is presented from the brand's perspective, showcasing the destination's appeal. - Next, the ad highlights the travel package details in a bright yellow block, including the destination (Foz do Iguaçu), duration (5 days), and icons for transportation and lodging. The intention is to convey the specifics of the offer. This information is presented from the brand’s perspective, ensuring transparency and enticing potential customers with the convenience and value of the package. - The ad emphasizes the affordability of the package by showcasing the price in installments (12x R$223) and the total price (R$2,676), plus a discount for paying with Pix. The intention is to make the package accessible to a broader audience by highlighting flexible payment options. This is presented from the brand’s perspective, reducing purchase hesitation by showcasing installment options and a discount. - Finally, the ad includes a disclaimer stating "Oferta sujeita à disponibilidade. Consulte condições", ensuring transparency about potential limitations. The brand is clarifying the terms of the offer to manage expectations.

# Ad summary This image ad promotes an all-inclusive vacation package to Cancún. The ad highlights the duration of the trip (7 days), includes images of a plane, building, cocktail, and camera, and emphasizes the starting price of R$568, which can be paid in 12 interest-free installments. The ad also mentions a 5% discount for payments made with Pix. # Brand positioning The brand presented in this ad is CVC, a travel agency that offers all-inclusive travel packages. The brand positions itself as a provider of convenient and affordable vacation options, emphasizing the ease of booking and the value of all-inclusive deals. By focusing on popular destinations and offering payment plans, CVC aims to appeal to a broad audience looking for hassle-free travel experiences. The brand’s visual identity, as seen in its logo, suggests a focus on approachability, budget friendliness, and customer service. # Product The product being advertised is an all-inclusive vacation package to Cancún. This package includes a 7-day trip with transportation (implied by the plane icon), accommodation (represented by a building icon), drinks (indicated by the cocktail icon), and activities/sightseeing opportunities (symbolized by a camera icon). The package is priced starting at R$568, payable in 12 interest-free installments. The ad also mentions that this price is per person and includes a 5% discount if paid via Pix. The ad addresses potential purchase barriers by highlighting the affordability and convenience of the payment plan and the all-inclusive nature of the package, which suggests that most major expenses are covered. # Visual style The ad features a vibrant and inviting visual aesthetic. The production quality is high, with a professionally shot image of a tropical beach setting a visually appealing backdrop. The design incorporates flat, geometric shapes in bright yellow and blue, creating a modern and clean layout. Typography is bold and clear, ensuring readability. The overall style is platform-native, resembling a typical Instagram story ad with a focus on eye-catching visuals and concise information. The design prioritizes scannability, making it easy for users to quickly grasp the key details of the offer. # Hooks Headline: ALL INCLUSIVE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by spotlighting the 'ALL INCLUSIVE' nature of the package, immediately communicating the comprehensive value of the offering. This is presented from the brand's perspective to grab the viewer's attention with a clear, attractive promise. - Next, the ad details the 'PACOTE CANCÚN', specifying the destination and duration (7 dias). The icons of a plane, building, cocktail, and camera showcase the trip's components from an external source and offer a quick, visual summary of what the package includes. This progresses the narrative by providing essential details about the trip. - Then, the ad highlights the starting price 'a partir de 12X R$568 sem juros', which is shown from the brand's perspective. This progresses the narrative by making the offer seem financially accessible and attractive. - Lastly, the ad mentions a '5% OFF À VISTA NO Pix', which is shown from the brand's perspective. This offer incentivizes immediate payment and adds an extra layer of savings. This progresses the narrative by adding an additional offer.

# Ad summary This ad promotes a vacation package to Gramado, Brazil, with a focus on affordability. The ad presents a travel deal with multiple payment options. # Brand positioning The brand, CVC, is presented as a travel agency or provider offering vacation packages. The brand is positioning itself to appeal to budget-conscious travelers by showcasing affordable payment options and highlighting the overall value of the package, including flights and accommodations. # Product The product is a vacation package to Gramado, Brazil. The package includes a 7-day trip with flights and accommodations at Pousada monte felice. The ad calls out the price of R$212 when paying in 12 installments without interest. The total cost per person is R$2,544. There is also an offer of 5% off for payments made via Pix. # Visual style The ad has a travel ad aesthetic, combining a real-world image with overlaid text and graphics to highlight key information. The color scheme is bright and contrasts the image of the destination with information about the price and offer. # Hooks Headline: PACOTE GRAMADO # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the destination, Gramado, and the duration of the trip, 7 days. This is from the brand's perspective, aiming to immediately capture the viewer's attention with the vacation destination and trip length. - Next, the ad highlights the affordability of the package by showcasing the installment price of R$212. This is from the brand's perspective, intended to make the vacation seem more accessible and attractive to potential customers. - The ad mentions the flight carrier (Gol) and accommodation (Pousada monte felice). The brand adds credibility and transparency to the offer. - The ad concludes by mentioning the departure location (Rio Branco), the travel date (05/03/2027) and a disclaimer about availability. The brand manages expectations and provides important details for booking.