How CURLSMITH Advertises on Meta

# Ad summary This ad for Curlsmith's Curlfit Reviving Mist features a woman with curly hair and the text 'Your scalp, in better shape. Better for curls than dry shampoo.' # Brand positioning Curlsmith is presented as a premium haircare brand specializing in solutions for curly hair, explicitly challenging the norms of traditional dry shampoo. The brand is positioned as a provider of specialized care for curls, addressing specific needs like scalp health and curl revitalization. By highlighting the 'Curlfit Reviving Mist' and contrasting it with conventional dry shampoo, Curlsmith emphasizes its commitment to providing better solutions for curls that are tailored to maintaining both the health and appearance of curly hair. The brand's image is functional, providing real solutions for their customer's hair, but also emotional, empowering their consumers with the knowledge that they can attain real results. # Product The featured product is Curlsmith Curlfit Reviving Mist, a scalp and hair micellar refresher for all curl types. This mist is designed as a micellar cleanser containing tropical fruit extract, peppermint oil, rose of Jericho, and banana extract. The product is presented as a solution to refresh and revitalize curls and the scalp, and is presented as a better alternative to dry shampoo. # Visual style The ad features a clean and bright aesthetic, with a focus on showcasing the product and model against a simple background. The image is well-lit and professionally shot, giving it a polished look. The layout is balanced, with the product on one side and the model on the other, creating a visually appealing composition. The use of clear skies in the background invokes feelings of clean hair. # Hooks Headline: YOUR SCALP, IN BETTER SHAPE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by emphasizing the importance of scalp health for curly hair, asserting that it can be in 'better shape'. This sets the stage by highlighting a key concern for individuals with curls, suggesting that Curlsmith addresses this often-overlooked aspect of hair care. This message intends to inform the audience of the products ability to fix an unmet need, told from the brand's perspective. - The ad positions the Curlsmith Curlfit Reviving Mist as 'Better for curls than dry shampoo'. This statement directly challenges the conventional use of dry shampoo and positions Curlsmith's product as a superior alternative. This message intends to position the product as superior to others on the market, told from the brand's perspective.

# Ad summary This ad for Curlsmith's Curlfit Reviving Mist highlights its benefits as a scalp and hair refresher for all curl types, promoting it as a better alternative to dry shampoo. It features a bright and clean visual style with a product showcase and a model with healthy, defined curls. # Brand positioning Curlsmith is presented as a specialist brand in the haircare market, specifically catering to individuals with curly hair. The brand positions itself as a provider of products that not only cater to different curl types but also focus on scalp health. The ad emphasizes the brand's commitment to offering better alternatives to conventional hair products like dry shampoo, thereby addressing the unique needs and concerns of the curly-haired community. Curlsmith seems to align with a lifestyle that values hair health and natural-looking curls, providing effective solutions while ignoring the traditional emphasis on purely cosmetic enhancements. # Product The featured product is Curlsmith's Curlfit Reviving Mist, a scalp and hair micellar refresher suitable for all curl types. This product is presented as a better alternative to dry shampoo. The Reviving Mist is designed to cleanse and refresh both the scalp and hair, likely removing buildup and revitalizing curls. The product contains micellar cleanser, tropical fruit extract, peppermint, rose of Jericho, and banana extract. The bottle indicates that it is a 'Scalp & Hair Micellar Refresher' and 'Brume Micellaire Rafraîchissante Cuir Chevelu & Cheveux.' The ad promotes the product as a solution to refresh curls and care for the scalp, suggesting it is worth trying for those seeking a gentle and effective way to maintain their curls between washes. # Visual style The ad employs a clean and polished aesthetic with high production quality. It uses a gradient background and clear lighting to create a bright and inviting atmosphere. The visual motifs include a clear product showcase and a model with healthy, defined curls. The image treatment features smooth textures and likely some level of retouching. The typography integration is clean and legible, contributing to the overall sense of clarity. The visual style aims to enhance scannability in-feed and convey a sense of trustworthiness and effectiveness. # Hooks Headline: YOUR SCALP, IN BETTER SHAPE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the headline, "YOUR SCALP, IN BETTER SHAPE," which immediately focuses on scalp health, a key concern for many consumers. This message is delivered from the brand's perspective, setting the stage for the product's benefits and what it can offer to customers seeking improved scalp health. - The ad continues with "BETTER FOR CURLS THAN DRY SHAMPOO," which directly positions the product as a superior alternative to a commonly used haircare product. This is from the brand's perspective, aiming to persuade viewers that the featured product is a more effective and healthier option. - The ad displays the Curlsmith Curlfit Reviving Mist product and a model with healthy, defined curls, visually reinforcing the product's use and its potential results. The viewer is experiencing this image from an outside perspective, seeing the product and model as evidence of the brand's claims and the benefits of using the product.

# Ad summary This ad for Curlsmith presents a grid layout featuring photos of women with curly hair and the text 'Thirsty Curls?' This is followed by images of specific Curlsmith products. # Brand positioning Curlsmith is presented as a solution for individuals with curly hair, offering products specifically designed to meet the unique needs of curls. The brand positions itself as a go-to for quenching "thirsty curls," suggesting its products provide deep hydration and moisture. By showcasing models with diverse curly hair types and textures, Curlsmith promotes inclusivity and caters to a broad range of customers within the curly hair community. The brand's visual language aligns with a modern, approachable aesthetic, focusing on the functional benefit of hydration to address a common concern among those with curls, without making exaggerated claims or promises. # Product The ad features three distinct Curlsmith products, each catering to the hydration needs of curly hair. The first product, likely a moisturizing cream, is presented in a white tube with orange accents and is held by a model with curly hair. The second product, packaged in a dark jar with a white label and orange accents, is also held by a model and appears to be a hydrating treatment or mask. The third product, a Moisture Memory Release, is shown in a dark bottle with a white spray nozzle. It is being sprayed to show its application and mist-like texture. The ad's focus on moisture and hydration addresses a common pain point for individuals with curly hair, while the presentation of three different products suggests a comprehensive approach to curl care. # Visual style The ad employs a clean, modern visual style with a grid layout that evenly distributes text, product shots, and model shots. The use of natural lighting, coupled with the models’ candid smiles, evokes a sense of authenticity. The consistent use of an orange background panel unifies the composition, creating a recognizable brand aesthetic. The images are studio-shot and highly polished. # Hooks Headline: THIRSTY CURLS? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question "Thirsty Curls?" which aims to immediately resonate with the target audience who experience dry or dehydrated curls. The brand is communicating directly to the viewer and trying to highlight a common concern among the target demographic. - The ad then features images of different Curlsmith products being held by models with curly hair. The brand is showcasing their product line to demonstrate a solution to the problem presented earlier. The perspective shifts to the brand, which is presenting its range of products as a solution to hydrate curly hair. - The ad transitions to a visual demonstration of the Moisture Memory Release product being sprayed, highlighting its texture and application. The brand is visually showcasing product usability to create a sense of transparency.

# Ad summary This image ad from Curlsmith uses a grid format to showcase a variety of their moisturizing products for curly hair. Each product is featured with a model sporting beautiful curls, implying that Curlsmith can help the viewer achieve similar results. # Brand positioning Curlsmith is presented as a haircare brand specializing in products for curly hair. The brand emphasizes hydration and moisture, positioning itself as a solution for dry or "thirsty" curls. Through the visuals of happy models with healthy-looking curls, Curlsmith aligns with a lifestyle of embracing and caring for natural hair. The brand appears to be focused on addressing a specific need within the haircare market (curly hair) while promoting a message of self-love and natural beauty. # Product The ad showcases three distinct Curlsmith products, each designed to moisturize and revitalize curly hair. The first product, displayed in a white tube, is likely a leave-in conditioner or moisturizer intended for daily use. The second product, in a black spray bottle, is a refreshing spray to reactivate curls between washes. The third product, packaged in a black jar, is a hair cream or butter meant to deeply hydrate and define curls. The ad addresses the purchase barrier of dry, unmanageable curls by presenting Curlsmith as the solution for hydrated, healthy, and beautiful curls. The products are shown in use, and the overall impression is that they are easy to incorporate into a daily hair care routine. # Visual style The ad has a clean and modern visual style. It uses a grid layout with solid blocks of color. The colors are muted but cheerful. The production quality is high, with well-lit studio shots. The typography is simple and legible. The overall aesthetic is designed to be eye-catching in-feed while still feeling approachable and trustworthy. # Hooks Headline: THIRSTY CURLS? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the question, “THIRSTY CURLS?” This is conveyed from the brand's perspective, immediately identifying the target audience and their primary concern. - Next, the ad showcases models with beautiful, healthy curls. The audience views this from the perspective of the customer, visually demonstrating the potential results of using Curlsmith products. - The ad progresses by featuring different Curlsmith products, each shown with a model and/or in use. This is conveyed from the brand's perspective, highlighting the range of solutions available for moisturizing curly hair. - The ad concludes with a unified message of hydrated, defined curls. This is conveyed from a combined brand and customer perspective, reinforcing the value proposition of using Curlsmith products.

# Ad summary This ad for Curlsmith's In-Shower Style Fixer features a woman with curly hair showing off her hair before and after using the product. The ad also includes customer reviews and highlights the product's benefits. # Brand positioning Curlsmith is presented as a brand dedicated to curly hair care, emphasizing the importance of curl confidence. The brand aligns with a lifestyle that celebrates natural curls, coils, and waves, promoting the idea that it's a "curl's world." Curlsmith positions itself as a solution for achieving high-definition, nourished, and long-lasting curls, pushing against the norm of neglecting or struggling with curly hair. The brand positioning is both functional, offering products that deliver specific results, and emotional, aiming to empower individuals to embrace their natural curls. # Product The featured product is Curlsmith's In-Shower Style Fixer, an anti-frizz styling gel designed for use in the shower. It is formulated to provide high definition, nourishment, and long-lasting hold for curls, coils, and waves. The product contains ingredients such as squeezed aloe vera, apricot kernel, sage, and crushed black pepper. The ad highlights that the product is suitable for all curl types and helps prevent frizz. The In-Shower Style Fixer is presented as a solution to achieve defined and confident curls, making it worth trying for those seeking to enhance their natural curl pattern. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product and its results. The editing style includes quick cuts and static shots, creating a dynamic yet informative viewing experience. The production quality is high, with clear visuals and professional presentation. The pacing is consistent, maintaining a steady rhythm throughout the ad. The cuts and text overlays are timed to the music beats, enhancing the overall audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman with curly hair smiles at the camera, showing her hair before using the product. The message is to showcase the starting point and the potential for improvement. The audience experiences the ad from the customer's perspective, with a casual and friendly tone. - 00:04–00:07 00:04–00:07 The ad transitions to show customer reviews of the product, emphasizing its effectiveness and quality. The message is to build trust and credibility through social proof. The audience experiences the ad from the brand's perspective, highlighting positive feedback from users, with an informative and persuasive tone. - 00:07–00:10 00:07–00:10 The ad showcases the product's features and benefits, such as high definition, nourishment, and long-lasting hold. The message is to highlight the product's key selling points and value proposition. The audience experiences the ad from the brand's perspective, with a focus on product attributes and benefits, delivered in an informative and persuasive tone. - 00:10–00:14 00:10–00:14 The woman reappears, now with defined curls after using the product, smiling confidently. The message is to demonstrate the product's effectiveness and the resulting curl definition. The audience experiences the ad from the customer's perspective, showcasing the positive outcome of using the product, with a happy and satisfied tone. - 00:14–00:18 00:14–00:18 The ad concludes with a final shot of the product, reinforcing the brand message of curl confidence and showcasing the product's packaging. The message is to leave a lasting impression and encourage viewers to embrace their natural curls. The audience experiences the ad from the brand's perspective, reinforcing the brand's identity and value proposition, with an empowering and uplifting tone.

# Ad summary The Curlsmith ad showcases their In-Shower Style Fixer through a series of before-and-after transformations of individuals with various curl types. The ad features customer testimonials, product demonstrations, and emphasizes the product's ability to enhance curl definition, and provide long-lasting hold while nourishing the hair. It concludes with a call to unleash curl confidence. # Brand positioning Curlsmith is presented as a brand dedicated to curly hair care, promoting curl confidence and catering to various curl types, from coils to waves. The brand emphasizes natural ingredients and nourishment, aligning with a health-conscious and beauty-positive lifestyle. Curlsmith defies the norm of generic hair products by focusing specifically on the needs of curly hair, suggesting a tailored approach rather than a one-size-fits-all solution. The brand's positioning is both functional, promising high-definition and long-lasting results, and emotional, aiming to empower customers to embrace their natural curls. # Product Curlsmith's In-Shower Style Fixer is presented as a hair styling gel designed for use in the shower to enhance and define curls. It is suitable for all curl types, including coils and waves, and provides high definition, nourishing, and long-lasting hold. The product is showcased through customer testimonials that highlight its strong hold and frizz-prevention capabilities. The ad addresses the purchase barrier of finding a reliable curl-defining product by presenting the Style Fixer as a solution that customers are highly satisfied with, as demonstrated by the displayed 5-star reviews. The product aims to give users curl confidence. # Visual style The ad uses a clean and bright aesthetic with a focus on showcasing the product and its results. The editing style includes quick cuts to transition between before-and-after shots and customer testimonials, creating a dynamic and engaging viewing experience. The production quality appears polished, with clear visuals and professional product presentation. The pacing is moderate, with cuts timed to the music, enhancing the overall rhythm and flow of the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action UNLEASH YOUR CURL CONFIDENCE # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:00 The ad begins with a display of Curlsmith's In-Shower Style Fixer products against a bright blue background, accompanied by the brand logo. This immediately introduces the brand and the specific product being advertised, setting a clean and professional tone. - 00:01–00:04 00:01–00:04: A woman with frizzy, undefined curly hair appears on screen, styled in a close-up shot, directly addressing the audience with a smile. The text overlay “SEE THE DIFFERENCE” emphasizes the transformative effect of the product. This aims to capture attention by showing a tangible problem and hinting at a solution. - 00:04–00:07 00:04–00:07: The ad transitions to product demonstration featuring customer testimonials about the product. The screen displays the Curlsmith In-Shower Style Fixer with 5-star reviews, addressing credibility and social proof. - 00:07–00:11 00:07–00:11: The ad showcases the product itself, with the on-screen text “HIGH DEFINITION NOURISHING, LONG-LASTING” This conveys the product's key features and benefits, emphasizing its ability to improve curl definition and provide lasting results. - 00:11–00:14 00:11–00:14: The ad shows diverse individuals with defined curls, including different hair textures labeled as “FOR ALL CURLS, COILS, AND WAVES.” This aims to demonstrate the product's versatility and appeal to a wide range of customers with varying hair types. - 00:14–00:18 00:14–00:18: The ad concludes with the product surrounded by floral and fruit elements, accompanied by the brand slogan “CURLSMITH IT’S A CURL’S WORLD” and the call to action “UNLEASH YOUR CURL CONFIDENCE.” This reinforces the brand's identity and the emotional benefit of using their products.

# Ad summary This image ad begins by posing the question "Did you know?" followed by a statistic stating that "83% of curlies will consider not exercising because of their hair." The ad then features the Curlsmith brand, who is a solution to this problem. The product that is the solution is Curlsmith's Hair Makeover Spray. # Brand positioning Curlsmith is presented as a brand deeply attuned to the needs and concerns of individuals with curly hair, acknowledging the often-overlooked challenges they face. The brand aligns with values of inclusivity and understanding. This is demonstrated by addressing a specific frustration within the curly-haired community: avoiding exercise due to hair concerns. Curlsmith positions itself as an advocate for this community, offering specialized solutions that allow customers to maintain their active lifestyles without compromising their hair's health or appearance. Curlsmith's positioning has both functional (effective hair care) and emotional (empowerment, confidence) benefits. # Product The featured product is Curlsmith's Hair Makeover Spray, designed to refresh and revive curly hair, particularly after exercise. It aims to combat the common issue of curly hair being a barrier to exercise by offering a quick and effective solution. The ad shows the product being sprayed directly onto the hair, implying ease of use and immediate results. The product aims to address the purchase barrier of curly hair management by offering a solution to the exercise versus hair dilemma. # Visual style The ad has a clean, modern aesthetic with a focus on showcasing the product in a lifestyle context. The lighting is bright and even, highlighting the product and the model's features. The color palette is simple and soothing, with a light blue background and contrasting colors in the product packaging and the model's attire. # Hooks Headline: DID YOU KNOW? 83% of curlies will consider not exercising because of their hair. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by asking a surprising question: Did you know that 83% of people with curly hair avoid exercising due to hair concerns? This is intended to immediately grab the viewer's attention and highlight a specific, often-overlooked challenge faced by those with curly hair. This is conveyed from the brand's perspective in order to introduce the problem. - The ad features a woman spraying the Curlsmith product on her hair. This visually demonstrates the solution to the problem. This is conveyed from the customer's perspective. The woman is smiling, indicating that the spray is an easy solution that does not cause her any stress. - The Curlsmith logo is displayed prominently next to the woman. This is intended to reinforce the brand as a trusted provider of specialized haircare solutions for curly hair. This is from the brand's perspective. This is intended to build trust.

# Ad summary This ad promotes Curlsmith products available at Ulta Beauty. The ad showcases the brand and specific products, including a shampoo, conditioner, and air dry cream, highlighting a 50% off sale during Ulta's 21 Days of Beauty event. # Brand positioning Curlsmith is presented as a solution for curly hair care, emphasizing specially formulated products to nourish and style curls. The brand's association with Ulta Beauty implies accessibility and mainstream appeal, while still catering to the specific needs of curly-haired individuals. The brand pushes against the 'one-size-fits-all' approach, providing tailored solutions for various curl types and styling preferences. The brand positioning is both functional, with products designed for moisturizing and defining curls, and emotional, promoting confidence and embracing natural hair. # Product The ad features three Curlsmith products: Essential Moisture Shampoo (Step 1), Essential Moisture Conditioner (Step 2), and Weightless Air Dry Cream (Step 3). The shampoo is a gentle moisturizing cleanser; the conditioner replenishes moisture after cleansing. The Air Dry Cream is a leave-in conditioner designed to provide definition and hydration without weighing the hair down. These products are for people with curly hair looking to enhance their natural curls with products tailored to their hair type. The products are shown being sold together to promote their use in conjunction with each other. # Visual style The ad uses a clean and vibrant aesthetic with a consistent color palette of orange and white. The editing is fast-paced, with quick cuts between product shots and the model, keeping the energy high and engaging. It has a polished commercial feel with studio lighting and controlled movements. The pacing is quick, with cuts timed to the upbeat music track. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 Various Curlsmith hair care products are showcased individually. - 00:03–00:07 An Ulta Beauty bag is displayed to emphasize that the products are sold there. - 00:07–00:09 A woman with curly hair smiles directly at the camera, showing off her curls.

# Ad summary This ad is for Curlsmith products and features three women with curly hair holding three different hair styling products. The ad encourages viewers to take a quiz to find the perfect styler and unlock 25% off. # Brand positioning Curlsmith is presented as a go-to brand for individuals with curly hair, offering a range of styling solutions tailored to different curl types and needs. The brand’s appeal is rooted in personalization, suggesting that finding the right product is key to achieving perfect curls. The brand aligns with the values of self-expression and caters to a lifestyle that embraces and enhances natural textures, pushing against the norm of generic hair care by providing specialized solutions. The brand positioning appears both functional, with its focus on providing effective styling solutions, and emotional, promoting confidence and satisfaction in one's natural hair. # Product The ad features three distinct Curlsmith hair styling products, each catered to different curl types or styling needs. One product is packaged in a white squeeze tube with blue label text, another in a small brown bottle with a pump, and the third in a white tub with a blue label text. The ad is geared towards individuals with curly hair seeking the right products to enhance and style their natural curls. The products are presented as solutions to achieving the perfect hairstyle for each individual's specific curl type. The call to action encourages consumers to take a quiz, indicating that the range of products can be matched with individual preferences and needs. # Visual style The ad features a clean, studio-shot aesthetic with bright, even lighting and a light blue background, creating a welcoming and approachable atmosphere. The layout is simple, with the products and models front and center, emphasizing the brand and its users. The typography is large and bold, which aligns with typical ad structures to enhance readability and stop power in the feed. # Hooks Headline: LET'S FIND YOUR PERFECT STYLER. # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the invitation "LET'S FIND YOUR PERFECT STYLER," with the brand telling the audience that they can discover a product that's perfectly matched to their hair. This is included to draw the viewer in with the promise of personalized results. - The ad then encourages the audience to "TAKE THE QUIZ & UNLOCK 25% OFF," telling them how they can find their perfect styler and get a discount. This is included to further entice the viewer to take the quiz. - Below, the ad features three smiling women holding Curlsmith styling products and showing off their unique curl patterns, which is meant to connect the brand's products with tangible results. This visual presentation is aimed at assuring viewers that Curlsmith products can effectively cater to a range of hair types and personal style preferences.

# Ad summary This ad for Curlsmith Invincible Volume Mousse uses a customer quote to highlight how the product can solve flat, limp hair. # Brand positioning Curlsmith is presented as a specialized hair care brand focused on catering to individuals with curly hair. The brand's identity is built around understanding and meeting the unique needs of curls, as highlighted by the tagline "FOOD FOR CURLS" which suggests a nourishing approach to hair care. The brand aims to occupy a niche space in the market by offering products specifically formulated for curly hair, differentiating itself from generic hair care brands. The use of soft colors and natural elements like olives and flowers indicates a gentle, natural approach to hair care, which may appeal to consumers seeking healthier and more sustainable options. # Product The featured product is Curlsmith's Invincible Volume Mousse. This mousse is designed to transform flat, limp hair into silky and smooth hair with volume. The product is showcased with a dab of mousse next to the container. The ad also aims to address the common hair concern of flatness and lack of volume by highlighting the mousse's ability to create more volume, making it appealing for those who struggle with limp hair. The visual elements, such as the olives and flowers, emphasize the use of natural ingredients. # Visual style The ad features a clean, minimalist visual style with a focus on showcasing the product and its natural elements. The production quality appears polished, with studio-style lighting and careful placement of elements. The visual motif includes the use of soft, pastel colors (light blue background and white mousse). The typography integration is clean and legible, with a focus on readability and clear messaging. This style likely aims to enhance scannability in the feed and quickly communicate the product's benefits. # Hooks Headline: "GAME CHANGER INVINCIBLE VOLUME MOUSSE" # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a customer testimonial framed by quotation marks, stating, “GAME CHANGER INVINCIBLE VOLUME MOUSSE. My hair has been flat and limp until this mousse came into my life. I am besotted! So silky and smooth.” This is included to immediately grab attention and convey the transformative effects of the product through a personal, relatable experience. This part of the story is being told from the Customer POV. - The testimonial is followed by a visual display of the product alongside a blob of white mousse, olives, and small flowers. This placement is intended to connect the positive testimonial with the physical product, reinforcing its effectiveness and associating it with natural elements. This part of the story is being told from the Brand POV. - The ad concludes with the Curlsmith brand logo and tagline “FOOD FOR CURLS”. This serves to reinforce brand recognition and position the company as a trusted provider of products specifically formulated for curly hair. This part of the story is being told from the Brand POV.

# Ad summary This ad highlights Curlsmith's In-Shower Style Fixer and uses a customer testimonial to showcase the product's ability to define curls and eliminate frizz. The ad uses a clean, minimalist design with pops of natural elements to reinforce the brand's focus on natural hair care. # Brand positioning Curlsmith is presented as a premium hair care brand dedicated to creating products specifically for curls. The brand emphasizes natural ingredients and effective solutions for defining curls and eliminating frizz. Positioned as a go-to solution for achieving healthy, well-defined curls, Curlsmith promotes a lifestyle that embraces and celebrates natural hair texture, differentiating itself through specialized care rather than generic hair solutions. The overall tone is sophisticated and focused on delivering tangible results. # Product The featured product is Curlsmith's In-Shower Style Fixer, designed to define curls and eliminate frizz. The product is intended for individuals with curly hair who seek a convenient solution to manage their curls in the shower. It promises to keep curls defined and frizz-free for a full week. The In-Shower Style Fixer aims to address the common pain point of frizzy, undefined curls, offering an easy-to-use formula that integrates seamlessly into the shower routine. The ad emphasizes the product's ability to deliver long-lasting results, making it worth trying for those struggling with curl definition and frizz control. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation and natural elements. The product is centrally positioned against a solid light blue background, emphasizing clarity and simplicity. Natural ingredients like apricot and aloe are included to highlight the product's composition. The overall style is polished and modern, aiming to convey a sense of quality and effectiveness. The lighting is bright and even, contributing to a clean and inviting visual. # Hooks Headline: "THIS IS A TRUE MIRACLE" # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a testimonial quote, "THIS IS A TRUE MIRACLE," positioned at the top of the image to immediately grab the viewer's attention and establish credibility. This opening aligns with the customer's POV. - The ad continues with a more detailed customer review: "My curls get defined and frizz free for a good week. My hair loves it." and 5-star rating. This reinforces the product's effectiveness and impact, coming from the POV of a happy customer. - The Curlsmith brand presents its In-Shower Style Fixer alongside natural elements like aloe and apricot, underscoring its commitment to natural ingredients and effective curl care. This part of the story promotes the brand and its product directly.

# Ad summary This image ad for Curlsmith features three smiling women holding Curlsmith styling products. A quiz is promoted for the user to take and unlock 25% off. # Brand positioning Curlsmith is presented as a brand dedicated to helping individuals with curly hair find the perfect styling products. The brand aims to occupy a space in the consumer's mind as a go-to solution for curly hair needs, offering personalized recommendations and a variety of styling options. The brand aligns with values of self-expression, confidence, and embracing natural beauty. By offering a quiz to find the "perfect styler," Curlsmith pushes against the one-size-fits-all approach often found in the hair care industry. The brand positioning is both functional, by providing effective styling solutions, and emotional, by empowering customers to enhance their natural curls. # Product The ad features Curlsmith styling products designed for curly hair. The products include a curl cream in a white tube, a hair oil in a brown bottle with a white spray nozzle, and a styling balm in a silver jar with a black lid. These products work together to enhance and define natural curls. The products are for individuals with curly or wavy hair seeking to improve their hair's appearance and manageability. The USPs are finding the perfect styler for each person. The ad addresses the purchase barrier of uncertainty by offering a quiz that matches customers with the right products for their hair type, making the process of finding suitable styling aids easier and more personalized. # Visual style The ad features a clean, bright studio shot with a focus on product presentation and human connection. The lighting is even and flattering, enhancing the natural skin tones and hair textures of the models. The composition is balanced, with the three women and their products arranged symmetrically against the light blue backdrop. The overall effect is polished and approachable, emphasizing the brand's commitment to quality and inclusivity. # Hooks Headline: LET'S FIND YOUR PERFECT STYLER. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The brand announces the purpose of the ad: to help viewers find their perfect styler, addressing the problem of finding the right products for curly hair. - The brand encourages viewers to "TAKE THE QUIZ & UNLOCK 25% OFF", enticing them to engage with the brand and make a purchase. - Three smiling women each hold a Curlsmith product while looking at the camera, demonstrating the real-life benefits of the products and appealing to viewers who desire the same.

# Ad summary This ad features a woman demonstrating her hair routine with Curlsmith products. She starts by showing her dry, curly hair, then washes it in the shower using Curlsmith Essential Moisture Shampoo and Conditioner. After rinsing, she uses the Curlsmith Weightless Air Dry Cream and a pink spray bottle to wet her hair. She then brushes through her hair with a red detangling brush. Finally, she separates each section of hair with her fingers. She says this gives her a perfect afro for one week. # Brand positioning Curlsmith positions itself as a hair care brand specializing in products for curly hair. The brand seems to take a functional approach, emphasizing performance, simplicity, and lightweight formulas. Curlsmith products aim to help customers style their curls quickly and effectively, with a focus on moisture and definition, while avoiding heavy, greasy results. The ad highlights a three-step routine consisting of a shampoo, conditioner, and air-dry cream. # Product The ad features the Curlsmith Essential Moisture 3-Step Routine, designed for simple and effective curly hair styling. This routine includes: Essential Moisture Shampoo, for gentle moisturizing of all curl types; Essential Moisture Conditioner; and Weightless Air Dry Cream, which is described as perfect for lightweight definition. The ad emphasizes that the products are ideal for hair with low porosity, as they are light and won't weigh down the curls. The Weightless Air Dry Cream is highlighted as a key product for achieving defined curls without a heavy feel, and it is applied to very wet hair for best results. The routine aims to help customers achieve a perfect afro for one week with a quick and easy styling method. # Visual style The ad has a UGC feel, as it appears to be shot on a phone camera. There are many jump cuts as the video cuts between hair-washing steps. The pace is medium. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator addresses the camera, stating that she had the perfect method to quickly and easily style her curls ten years ago, and she's returning to that method now. This serves as a hook, promising a simple and effective solution. - 00:03–00:06 00:03–00:06 She states she needs products that are simple and work, which introduces a need for the brand. - 00:06–00:12 00:06–00:12 She introduces the Curlsmith Essential Moisture 3-Step Routine. She explains it includes a shampoo, conditioner, and air dry. This moment introduces the product. - 00:12–00:19 00:12–00:19 She explains that because her hair has low porosity, she needs light products. She explains that heavy products make her hair not look so pretty. This addresses a pain point. - 00:20–00:22 00:20–00:22 The creator states the Weightless Air Dry Cream is perfect for her hair. This statement validates the brand's claim and her own use case. - 00:22–00:26 00:22–00:26 She explains that you need to make sure your hair is wet when applying the cream. - 00:26–00:37 00:26–00:37 She states she has changed her routine to what she did ten years ago. She says she no longer styles lock by lock, but runs the product through her hair, then separates sections with her fingers. She says this gives her definition. This shows a time-saving solution. - 00:37–00:42 00:37–00:42 She shows the final look. This shows the successful result. - 00:42–00:46 00:42–00:46 She concludes that with the routine, she has a perfect afro for one week. This summarizes the core value proposition and gives a clear before-and-after visual.

# Ad summary This image ad features Curlsmith's Reviving Scalp Mist and highlights the statistic that 83% of curlies will consider not exercising because of their hair. This statistic underscores the problem that the product solves, and the image of a women spraying the product in her hair solves that problem and encourages curly-haired customers to consider incorporating exercise into their lifestyle. # Brand positioning Curlsmith is positioned as a haircare brand dedicated to curly hair, understanding the unique challenges and needs of "curlies." The brand aims to occupy a space in the consumer's mind as a solution provider for these challenges, enabling a lifestyle where hair concerns don't dictate choices, such as whether or not to exercise. The brand promotes a lifestyle where curlies can live without being held back by their hair by directly addressing common frustrations that many people with curly hair face. They push against the norm of curly hair being a barrier to an active lifestyle. # Product Curlsmith's Reviving Scalp Mist is designed for individuals with curly hair who face challenges maintaining their hairstyle, particularly when active or exercising. The product is presented as a solution to avoid skipping exercise sessions due to hair concerns. The mist is sprayed directly onto the scalp and hair to revive and refresh curls without causing frizz or damage. The ad highlights the convenience and practicality of the product, emphasizing its role in maintaining a healthy scalp and manageable curls, even after physical activity. The ad aims to address the purchase barrier of hair management concerns that prevent curlies from exercising, positioning the Reviving Scalp Mist as a quick and effective solution. # Visual style The ad has a clean, polished look, suggesting a studio shot. The layout is simple and direct. The image treatment includes background removal and color correction. The typography is clean and legible, contributing to the ad's scannability in a fast-moving feed. # Hooks Headline: DID YOU KNOW? 83% of curlies will consider not exercising because of their hair. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a statistic—"DID YOU KNOW? 83% of curlies will consider not exercising because of their hair"—immediately grabbing the viewer's attention by highlighting a widespread problem within the curly hair community. The intention is to establish the core issue the product aims to solve, from the brand's point of view as an expert in the space to build trust with their target consumer.. - The model is shown spraying Curlsmith's Reviving Scalp Mist into her curly hair to visually showcase the product's ease of use and practical application. This is intended to demonstrate the product in action, allowing viewers to see how it fits into their routine, from the customer's point of view through a demonstration of using the product.

# Ad summary This ad shows a woman demonstrating a 3-step hair care routine for curly hair using Curlsmith products. # Brand positioning Curlsmith is presented as a brand that simplifies curly hair routines, challenging the norm that multiple products are needed. The brand aligns with ease of use, moisture, and frizz reduction, while empowering customers to achieve defined, soft curls with fewer steps. Positioned for those seeking a functional, straightforward approach to curly hair care, Curlsmith emphasizes natural ingredients and effective results, making it accessible and appealing to customers. # Product The ad features three Curlsmith products designed for curly hair. First is the Essential Moisture Shampoo, which gently cleanses hair without drying it out, while also providing moisture. Next is the Essential Moisture Conditioner, formulated with avocado oil and shea butter to deeply nourish hair, adding shine and reducing frizz. Lastly, the Weightless Air Dry Cream defines curls without weighing them down and fights frizz. All three products are presented as essential for achieving defined, soft, and frizz-free curls. The ad directly addresses the barrier of needing a complicated routine by promoting a simplified 3-step process. # Visual style The ad has a natural, UGC-style aesthetic with simple editing and minimal transitions. The production quality is high, but still maintains a casual, relatable feel. The pacing is consistent, creating a conversational and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The creator shows her dry, defined curls before the routine, creating interest and intrigue. - 00:01–00:04 00:01–00:04 She expresses surprise that a curly hair routine only requires three products. - 00:04–00:05 00:04–00:05 She shows all three Curlsmith products: shampoo, conditioner, and air dry cream. - 00:05–00:13 00:05–00:13 She demonstrates washing her hair with the Essential Moisture Shampoo, emphasizing that it cleanses gently without drying and provides moisture. She shampoos twice to ensure her scalp is clean. - 00:13–00:23 00:13–00:23 She uses the Essential Moisture Conditioner, highlighting that it contains avocado oil and shea butter for deep nourishment, shine, and frizz reduction. She mentions her phone got wet. - 00:23–00:27 00:23–00:27 She detangles her hair and applies the Weightless Air Dry Cream. - 00:27–00:37 00:27–00:37 She begins scrunching and training her curls using a finger coil technique. - 00:37–00:46 00:37–00:46 She emphasizes that the Weightless Air Dry Cream defines curls without weighing them down and reduces frizz, as well as that hair doesn't need to be diffused. - 00:46–00:49 00:46–00:49 She shares an update, saying she will show the final result after her hair air dries. - 00:49–01:06 00:49–01:06 She reveals the finished look with dry, defined curls, adding hair oil and loosening the roots. She expresses amazement at the definition and lack of frizz and touches her hair, calling it soft. She shows all three products and says 3 products is all that is needed. - 01:06–01:12 01:06–01:12 She promotes that all the products can be purchased online.

# Ad summary This ad showcases Curlsmith's Curlfit Reviving Mist. The product is positioned as a better alternative to traditional dry shampoos for curly hair. # Brand positioning Curlsmith is presented as a brand dedicated to curly hair care. The brand positions itself as offering innovative solutions tailored for curls, as exemplified by their Curlfit Reviving Mist. The brand is subtly pushing against traditional alcohol based dry shampoos by offering a product that is better for curls. This implies a commitment to healthier hair care practices and positioning the brand to take up the space as a brand focused on the benefits of curl care. # Product The product featured is Curlsmith's CurlFit Reviving Mist, a scalp and hair micellar refresher designed for all curl types. It's presented as a better alternative to traditional dry shampoo and addresses the need to revitalize curls. The mist comes in a white cylindrical bottle with a black spray nozzle and contains ingredients like micellar cleanser, ginger, peppermint oil, rose of Jericho, and banana extract. The bottle size is 6 fl oz / 177 ml. The unique selling point is that it is a mist-based refresher that revives curls. # Visual style The ad has a clean and modern visual style. The production quality is high, with studio-shot lighting and a focus on showcasing the product in a visually appealing manner. The background is simple, with a gradient of blues. The image treatment is clean with no harsh filters, and the image appears to be color graded to enhance the blue tones. The overall effect is polished and professional, designed to be eye-catching and scannable in a social media feed. # Hooks Headline: YOUR SCALP, IN BETTER SHAPE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the Curlsmith Curlfit Reviving Mist as a new product that puts "your scalp, in better shape." This is intended to capture the viewer's attention and peak their curiosity about the product's purpose and benefits. The POV is from the brand. - The ad continues by stating that it is "better for curls than traditional dry shampoo.*" This intends to persuade viewers that the product is a superior alternative. The POV is from the brand. - The final storyline beat is the product packaging. The intent is to show the viewer what the product looks like and its main features and benefits. The POV is from the brand.

# Ad summary This ad by Curlsmith features three women holding different hair styling products and encourages viewers to take a quiz to find their perfect styler while securing a discount. # Brand positioning Curlsmith is presented as a brand focused on hair styling products specifically for curly hair. The ad promotes a personalized experience, suggesting that customers can find the "perfect styler" by taking a quiz. The brand is positioned as being accessible, as highlighted by the 25% discount offer, making it appealing to customers looking for quality and value. The use of diverse models suggests inclusivity, reinforcing a customer-centric approach, as Curlsmith defies the norm by catering to a specific hair type. # Product The ad features hair styling products from Curlsmith, including a squeeze tube, a spray bottle, and a jar. The tube appears to be a cream or lotion, likely for defining or moisturizing curls. The spray bottle is presumably a leave-in conditioner or curl refresher. The jar could be a hair mask, balm, or gel. Each product is held by a different woman, showcasing a variety of products within the Curlsmith range. The ad promotes the idea of finding the "perfect styler," implying that Curlsmith offers tailored solutions to meet individual hair needs. The discount of 25% serves as an incentive, addressing a potential purchase barrier by offering a clear and immediate value. # Visual style The ad has a clean, approachable visual style with a focus on showcasing the product and the models using it. The production quality is highly polished, with soft lighting and a solid color background. The use of real people with different hair textures suggests authenticity, while the simple layout and clear messaging make the ad easy to scan and understand. # Hooks Headline: LASS UNS DEINEN PERFEKTEN STYLER FINDEN. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by inviting the viewer to find their perfect styler from Curlsmith. This is from the brand's perspective, aiming to engage potential customers seeking hair styling solutions. - It then prompts the viewer to take a quiz and secure a 25% discount, which is from the brand's perspective, incentivizing immediate action and purchase. - Three women are shown holding different Curlsmith products, which is from the customer's perspective, showcasing the products in use and suggesting the potential results.

# Ad summary This Curlsmith ad targets individuals with curly hair, promoting their range of moisturizing products. The ad showcases various products tailored to different curl textures, emphasizing hydration for achieving great curls. # Brand positioning Curlsmith is presented as a brand specializing in hair care products specifically designed for curly hair. The brand positions itself as a solution for achieving and maintaining hydrated, well-defined curls, and pushes against the notion that all curls are the same by offering tailored products based on different curl textures. Curlsmith's focus is functional, providing products that cater to the specific needs of each customer's unique curl type. # Product The ad showcases three Curlsmith products designed to hydrate different curl types. The Moisture Memory Release is a spray for very fine to fine curls, helping to retain moisture. The Weightless Air Dry Cream is tailored for fine to medium curls, offering a light hold while hydrating the hair. Lastly, the Curl Conditioning Oil-In-Cream is formulated for medium to coarse textures, providing deep conditioning and hydration. Each product is designed to address the need for moisture in curly hair, ensuring that there is a formula that fits the user's specific curl texture. # Visual style The ad's visual style is clean and bright, with a focus on product demonstration and showcasing the model's curls. The editing is quick, with cuts timed to the music. The production quality appears polished, maintaining a commercial aesthetic with consistent lighting and color grading. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FIND YOURS # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman with curly hair, showing off the texture and bounce of her locks. - 00:01–00:02 Text overlay then asks "Thirsty Curls?", immediately conveying a sense of care, and setting the stage for the rest of the ad. - 00:02–00:04 The woman is then shown before and after using Curlsmith products. - 00:04–00:07 The ad transitions to showcasing the "Moisture Memory Release" product, highlighting that "Curls Need Moisture?", while a hand demonstrates the product by spraying it. - 00:07–00:09 The ad proceeds to showcase the "Weightless Air Dry Cream", demonstrating the product by squeezing it onto a hand. - 00:09–00:12 Lastly, the ad displays the "Curl Conditioning Oil-In-Cream", showing a hand taking a dollop of the cream out of the jar. - 00:12–00:14 The ad concludes with the woman smiling and showing off her curls, along with a "Find Yours" CTA.

# Ad summary This ad for Curlsmith features a series of women with curly hair who encourage viewers to take a one-minute curl quiz to discover the right products for their curls and get 15% off their first purchase. # Brand positioning Curlsmith is presented as a brand dedicated to curly hair care, positioning itself as a solution for individuals seeking to enhance and maintain their natural curls. The brand emphasizes personalized hair care solutions, offering a quiz to tailor product recommendations to individual curl types and needs. With the tagline "Food for Curls," Curlsmith aligns with a lifestyle of natural beauty and self-care, suggesting that its products nourish and enhance curls in a healthy way. The brand promotes a functional approach by addressing specific hair concerns and offering tailored solutions, while also fostering an emotional connection by empowering customers to embrace and celebrate their natural curls. # Product The ad promotes Curlsmith's range of hair care products designed specifically for curly hair. The products are presented as solutions tailored to individual curl types and needs, determined through a one-minute curl quiz. This quiz assesses the user's natural hair type, hair condition (e.g., dry, weak, frizzy), and lifestyle factors to recommend the most suitable products. The ad highlights the brand's ability to help customers discover the right products for their curls, addressing the common challenge of finding effective hair care solutions. The ad also offers a 15% discount on the first purchase, incentivizing viewers to try Curlsmith products and experience their benefits firsthand. # Visual style The ad has a clean and modern aesthetic, with a focus on showcasing the natural beauty of curly hair. The editing style is quick and dynamic, with smooth transitions between shots. The production quality is polished, with natural lighting and a bright color palette. The pacing is upbeat and energetic, with cuts timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a series of women with curly hair, each looking directly at the camera. - 00:00–00:02 The text overlay asks, "New to Curlsmith?" This question is intended to engage viewers who may be unfamiliar with the brand and pique their interest in learning more. - 00:03–00:04 The ad transitions to a screen recording of a smartphone displaying the Curlsmith website. The website prompts users to "Take our 1 minute curl quiz." - 00:04–00:06 The screen recording shows the quiz interface, which asks questions about hair type, condition, and lifestyle. - 00:05–00:06 The text overlay states, "And get 15% off your first purchase," incentivizing viewers to complete the quiz and try Curlsmith products. - 00:07–00:11 The ad returns to the women with curly hair, each smiling and looking confident. The text overlay states, "Discover the right products for your curls." - 00:12–00:13 The ad concludes with the Curlsmith logo and tagline, "Food for Curls."

# Ad summary This ad features a creator with curly hair reviewing Curlsmith Curl Refreshing Reviving Mist. The ad opens with the creator talking about how she works in the fitness industry, so her curly hair often lives in a bun on top of her head. The ad then shows the creator testing out the product after a dance class to revive her curls. # Brand positioning Curlsmith positions itself as a premium hair care brand specializing in products designed for curly hair. The brand aims to occupy a space in the consumer's mind as a go-to solution for maintaining and enhancing natural curls, particularly for individuals with active lifestyles. Curlsmith focuses on providing effective, high-quality products that cater specifically to the unique needs of curly hair, differentiating itself from generic hair care brands that may not address the challenges and requirements of curls. Their brand positioning is primarily functional, emphasizing performance and simplicity in achieving healthy, vibrant curls. # Product The featured product is Curlsmith Curl Refreshing Reviving Mist, designed as an alternative to dry shampoo. This mist is formulated with micellar water, ensuring that it is not chalky and helps reduce excess oil and odors. The product is for individuals with curly hair who seek a quick and effective way to revive their curls, especially after activities like exercise. It addresses the issue of stringy, sweaty, and frizzy hair by instantly reducing frizz and refreshing curls between washes. The mist is presented as a convenient solution to maintain curls' appearance and smell, making it worth trying for those looking for an easy-to-use hair refreshing product. # Visual style The ad has a UGC style with a natural, bright aesthetic and is well-lit. It features quick cuts to maintain an energetic pace and keep viewers engaged, with approximately 15 cuts per minute. Product actions, voiceover lines, and visual cuts are timed somewhat to the light music. It uses transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with the creator taking off her jacket to reveal her gym clothes, implying she is about to exercise or has just finished exercising. She states that after exercising her hair lives in a bun on top of her head, and she works in the fitness industry, implying that she is active and needs a hair solution that fits her lifestyle. This message is intended to show how she fits into the same target audience as the viewer. - 00:07–00:10 The creator shares that she is going to try out the Curlsmith Curl Refreshing Reviving Mist, as she's always looking for ways to keep her curls looking fresh. This conveys the intention to introduce the product and test its effectiveness. The tone is enthusiastic and curious, showing the viewer that the product is for someone who wants to maintain their curls' health and look. - 00:10–00:15 The creator mentions that she and the “Curlies” put the reviving mist to the test at a dance class held by Starr Kiely. This segment intends to show the product in action, demonstrating its use during a high-energy activity. The tone is playful and fun, creating a sense of excitement and connection to an active lifestyle. - 00:15–00:19 The creator says the dance class was fun. This statement aims to show that the dance class was a fun workout, and everyone was dancing hard. The tone is jovial. - 00:20–00:25 The creator states that her hair looks how she thought it would, then points out that it’s a little bit stringy, sweaty, and frizzy. This message intends to introduce the hair problems that can arise after a workout. The tone is honest and relatable, helping the audience feel like the creator understands their hair struggles. - 00:25–00:34 The creator then introduces the Revival Mist, stating it's an alternative to dry shampoo. She points out that the mist is formulated with micellar water, making it non-chalky and effective at reducing excess oil and odors. The creator's tone is informative and friendly, positioning her as a trusted source of information. - 00:34–00:38 The creator gives the product a go, saying she gave it a go straight after class. She then notes that the product reduces frizz instantly. The perspective shifts to the viewer, allowing them to see the product's immediate effects. - 00:38–00:46 The creator reveals that she is going out again later that evening and gave her hair one quick final spritz of the mist. The creator shares that the curls looked and smelled amazing. Her tone is enthusiastic and confident, reinforcing the product's appeal and quick effectiveness.