How Crypto.com Advertises on Meta

# Ad summary This ad for Crypto.com promotes the Crypto.com Exchange platform as the ideal gateway for institutional-grade crypto trading. It highlights the platform's integration capabilities with FIX, RESTful, and WebSocket, emphasizing ease of use and accessibility for professional traders. # Brand positioning Crypto.com is presented as a leading platform in the cryptocurrency space, offering advanced solutions tailored for institutional-grade trading. The brand positions itself as innovative and technologically advanced, focusing on providing seamless integration capabilities to attract serious traders and investors. The emphasis on accessibility and ease of use suggests a commitment to lowering barriers within the crypto market, appealing to both experienced professionals and those looking to upgrade their trading infrastructure. The brand aligns with a values, tone, or lifestyle that focuses on cutting-edge technology, professional trading, and sophisticated investment strategies, aiming to occupy a space in the consumer's mind as a provider of advanced, easy-to-use trading solutions. # Product The featured product is the Crypto.com Exchange platform, a cryptocurrency trading platform designed for institutional-grade trading. It works by integrating FIX, RESTful, and WebSocket protocols to streamline the trading process and make it more accessible. The platform is targeted at professional traders and investors, offering features like advanced charting, order types, and real-time market data. Its USPs include seamless integration, user-friendly design, and a focus on institutional-level capabilities. The ad addresses the purchase barrier of complexity often associated with crypto trading by highlighting the platform's ease of use and advanced integration capabilities. The ad is telling the viewer that this product is worth trying because it simplifies the process of advanced crypto trading, making it accessible and efficient for serious investors. # Visual style The ad features a clean, modern visual style with a dark blue color scheme. The production quality appears to be highly polished and studio-shot, emphasizing a professional and technologically advanced feel. Visual motifs include a focus on the UI of the platform and a minimalist background. The image treatment includes subtle lighting effects to highlight the screen. Typography integration is clean and legible, and the style aims to balance native elements with a high-design feel, enhancing scannability and stop power in the feed. # Hooks Headline: Your gateway to institutional-grade trading # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents Crypto.com Exchange as the gateway to institutional-grade trading. This message is intended to highlight the platform's focus on providing advanced trading solutions. The brand is telling this part of the story to position itself as a leader in the institutional crypto trading space. - The ad mentions that the platform can 'integrate FIX, RESTful, and WebSocket into your platform easily'. This is included to showcase the platform's technical capabilities and user-friendliness. The brand is telling this part of the story to demonstrate the platform's features and ease of integration.

# Ad summary The ad promotes the use of trading bots on the crypto.com exchange for DCA, Grid Trading, and TWAP strategies. The ad features a phone displaying the trading bots interface. # Brand positioning Crypto.com Exchange is portrayed as a platform that empowers users to automate their trading strategies. The brand emphasizes efficiency and ease of use. The brand positions itself as a tech-forward solution for modern crypto traders, focusing on user empowerment through automation, in contrast to manual trading. # Product The product being advertised is a trading bot feature on the Crypto.com Exchange. These bots are designed to automate various trading strategies, including DCA (Dollar-Cost Averaging), Grid Trading, and TWAP (Time-Weighted Average Price). The bots are presented as a way to automate each strategy in seconds. The interface shows real-time data, potential profit (PnL), and the ability to buy different crypto pairs like CRO/ETH and ETH/USD using these automated strategies. The product addresses the barrier of time and complexity often associated with manual cryptocurrency trading. # Visual style The ad features a clean, tech-focused visual style with a dark blue color scheme. The production quality is high, with a polished smartphone interface and blurred background. The ad appears to mimic a platform-native style, with the app interface taking center stage. # Hooks Headline: DCA. Grid Trading. TWAP. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by highlighting the core offering: trading bots for DCA, Grid Trading, and TWAP strategies. This is presented from the brand's perspective, introducing the core value proposition of automated trading for different strategies. The intention is to immediately grab attention and convey the purpose of the ad. - The ad showcases a phone screen displaying the Crypto.com Exchange interface, focusing on the trading bots. This is from the customer's perspective, offering a preview of the trading interface and features. The intention is to provide a visual demonstration of the platform. - The ad emphasizes the capability to automate each strategy in seconds. This is told from the brand's perspective, underscoring the efficiency and user-friendliness of the trading bots. The intention is to highlight ease of use and save time. - The interface lists the potential profit amounts for each active bot ($117.02, $91.65, and $62.72). The customer is seeing examples of potential profit. The intention is to build interest and trust in the trading bots.

# Ad summary The image ad promotes a giveaway for new EU users to win a UCL fan experience by trading with a special code. # Brand positioning The ad is co-branded by the UEFA Champions League and Crypto.com. UEFA Champions League is positioned as a prestigious football league, offering an exclusive experience for fans. Crypto.com is presented as a platform that enables users to engage with crypto assets, offering unique experiences like UCL fan packages. The partnership aims to connect the excitement of football with the innovative world of cryptocurrency trading, targeting fans who are new to the platform. The brand pushes against traditional fan experiences by offering them through a modern trading platform. # Product The ad features a promotion that offers a chance to win an ultimate UCL fan experience. This includes UCL Semi-Final match tickets, accommodation, and more. To participate, new EU users must sign up using the code ALLACCOR. The product is targeted towards individuals interested in crypto-assets who are also fans of the UEFA Champions League. This aims to lower the barrier for new EU users to sign up by offering a chance to win. # Visual style The ad has a polished, professional aesthetic with a focus on clean typography and clear branding. The visual motifs include prominent logos and a stadium background, emphasizing the partnership and the fan experience. The image treatment involves color grading to match brand colors, with subtle lighting effects to draw attention to key elements. The design is optimized for scannability, making it easy to understand the offer and required actions in-feed. # Hooks Headline: Trade to win the ultimate UCL fan experience # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Sign up with code ALLACCOR # Point of view - [object Object] # Storyline - The ad starts by announcing that this opportunity is "EXCLUSIVE TO NEW EU USERS," clarifying who can participate in this giveaway. The brand is speaking directly to its intended audience, clearly defining its target demographic for the offer. - The main message then highlights the chance to "Trade to win the ultimate UCL fan experience," immediately capturing attention with the potential reward. The brand is speaking from a promotional stance, creating excitement around the prospect of winning an exclusive package. - The ad details that the prize includes "UCL Semi-Final match tickets, accommodation, and more," offering a tangible incentive to participate. This is told from the perspective of the brand, aiming to increase the appeal of the offer by clarifying its components. - The ad provides instructions, stating, "Sign up with code ALLACCOR," guiding users on how to enter the giveaway. This is direct guidance from the brand, simplifying the process for potential participants and ensuring they know how to participate. - The ad includes a risk disclaimer that "Holding or trading crypto-assets involves risks and may not be suitable for everyone..." which is there to inform users. This information comes from a legal standpoint, highlighting the importance of careful consideration and risk assessment.

# Ad summary This ad promotes Crypto.com's zero-fee trading and other exclusive benefits by leveling up at $29.99/month. # Brand positioning Crypto.com is presented as a platform that offers users the opportunity to "level up" their trading experience through exclusive benefits and zero-fee trading. The brand positions itself as a provider of advanced financial tools and services, encouraging users to upgrade to a premium subscription for enhanced features. This positioning suggests that Crypto.com aims to occupy a space in the consumer's mind as a sophisticated and rewarding platform for cryptocurrency enthusiasts and investors looking for more than basic trading options. The brand aligns with values of exclusivity, advancement, and financial empowerment, promoting a lifestyle of strategic investment and premium access. By offering zero-fee trading and additional perks, Crypto.com pushes against the norm of standard transaction fees charged by many competitors, appealing to users who seek cost-effective solutions and greater returns on their investments. The brand positioning is both functional, emphasizing performance and cost savings, and emotional, highlighting the benefits of exclusivity and financial growth. # Product The featured product is Crypto.com's premium subscription service, specifically the "Pro" level, available for $29.99 per month. This subscription offers zero trading fees, allowing users to trade without incurring additional costs. It also provides a 5% APY (Annual Percentage Yield) on cash, enabling users to earn interest on their holdings. Additionally, the Pro subscription offers 4.5% back in crypto with purchases on the Jade/Indigo Crypto.com Visa Signature Credit Card, incentivizing users to use the card for transactions. The subscription also includes a 2.5% stocks transfer bonus, encouraging users to transfer their stock portfolios to the platform. The ad addresses the purchase barrier of high trading fees by highlighting the zero-fee trading feature, making it more appealing for frequent traders. The ad emphasizes the benefits of upgrading to the Pro subscription, showcasing the potential for increased earnings and cost savings, making it a worthwhile investment for users looking to maximize their returns. # Visual style The ad has a polished, studio-shot production quality with a focus on clean typography and a modern aesthetic. The visual motifs include a blurred background landscape, a central smartphone display, and clear text overlays. The image treatment involves color grading to enhance the blue tones and create a sense of depth. The typography is large and bold, ensuring high scannability. The ad contrasts with platform-native styles by using a high-design approach, aiming to capture attention and convey a sense of professionalism and sophistication. # Hooks Headline: Unlock zero-fee trading* and other exclusive benefits # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Learn More # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting the opportunity to unlock zero-fee trading and other exclusive benefits with Crypto.com. This is intended to grab the viewer's attention by promising cost savings and additional perks, positioning the brand as a provider of valuable financial advantages. The brand is telling the audience about the benefits of using their platform. - The ad then specifies that users can "level up" at $29.99/month, providing a clear call to action and a specific price point for the premium subscription. This is intended to encourage viewers to consider upgrading to the Pro level for enhanced features. The brand is telling the audience about the cost and value proposition of their premium service. - The ad showcases the features of the Pro subscription, including zero trading fees, 5% APY on cash, 4.5% back in crypto, and a 2.5% stocks transfer bonus. This is intended to demonstrate the tangible benefits of the subscription, making it more appealing to potential users. The brand is telling the audience about the specific advantages of their Pro subscription.

# Ad summary This ad promotes Crypto.com's Level Up program, which offers zero trading fees and APY on cash balances. The ad showcases different subscription tiers (Basic, Plus, Pro, Private) with varying benefits and pricing, encouraging users to choose the tier that suits their needs and elevate their trading experience. # Brand positioning Crypto.com is presented as a platform that empowers users to "level up" their trading experience and wealth. The brand positions itself as a provider of premium financial services, offering tiered subscription plans with benefits like zero trading fees and APY on cash balances. The brand aligns with a lifestyle of financial growth and sophistication, pushing against the norms of traditional trading platforms by offering exclusive rewards and personalized options. The brand positioning is both functional (zero fees, APY) and emotional (empowerment, exclusivity). # Product The featured product is Crypto.com's Level Up program, a tiered subscription service designed to enhance the trading experience. It offers various benefits depending on the chosen tier (Basic, Plus, Pro, Private). Key features include zero trading fees (up to $20K/month for Plus, $50K/month for Pro) and APY on cash balances (4.5% for Plus, 5% for Pro). The program is for individuals looking to maximize their crypto investments and access exclusive rewards. The ad addresses the purchase barrier of trading fees by highlighting the zero-fee benefit and emphasizes the value of earning APY on cash balances. The different tiers cater to varying levels of investment and trading activity, providing options for a wide range of users. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and a focus on showcasing the Crypto.com app interface. The production quality is high-end, with dramatic lighting and visually appealing graphics. The pacing is consistent, with cuts timed to the voiceover and music beats. The visual motifs include the use of dark backgrounds with bright text and app displays, creating a sense of sophistication and clarity. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Learn More # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a dramatic visual of a cave and a beam of light, accompanied by the Crypto.com logo and the words "Level Up." - 00:02–00:03 The message "Take Your Wealth to the Next Level" appears, setting the tone for the ad's focus on financial growth. - 00:03–00:05 A voiceover encourages viewers to "Elevate your trading experience," followed by visuals of a phone displaying the Crypto.com app with the message "Zero trading fees." - 00:05–00:07 The ad highlights the benefit of "4.5% p.a. on cash balance," further emphasizing the program's financial advantages. - 00:07–00:08 The ad transitions to a visual of a tunnel leading to the sky, symbolizing upward mobility and growth. - 00:08–00:12 The ad showcases the different subscription tiers (Private, Pro, Plus) with their respective benefits and pricing, encouraging viewers to "Choose your tier." - 00:12–00:14 The ad concludes with the message "Level up starting at $4.99/month," providing a clear call to action and emphasizing the affordability of the program.

# Ad summary Ad for Crypto.com IRA accounts showing two men on a tennis court. The court is set in a mountain location. The ad states that Crypto.com will match IRA contributions by up to 5%. # Brand positioning Crypto.com is presented as a technologically forward-thinking financial services company specializing in cryptocurrency. The brand’s IRA accounts are positioned as modern solutions for retirement savings with an added benefit of IRA contribution matching. By incorporating a tennis court into the ad's visuals, Crypto.com associates itself with an active lifestyle and a competitive spirit, suggesting that its IRA accounts are a smart 'play' for those looking to enhance their financial strategy. The brand positions itself as innovative and in alignment with those seeking novel approaches to financial security. # Product Crypto.com is advertising its IRA accounts, which are positioned as a cutting-edge solution for retirement savings. The main USP is that Crypto.com matches IRA contributions by up to 5%, enhancing the savings potential for its users. The ad also invites users to "Open Crypto.com IRAs", clearly indicating the action users should take to benefit from this offer. This messaging appeals to individuals seeking to maximize their retirement funds through cryptocurrency investments and take advantage of additional incentives. # Visual style The ad presents a high-quality, studio-shot visual style. The aesthetic combines a mountain tennis court with crisp, clear imagery and a gradient sky. The typography is clean and legible, complementing the overall professional and modern feel. The blend of sports imagery with financial messaging creates a unique, slightly surreal juxtaposition. # Hooks Headline: We match IRA contributions by up to 5% # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Open Crypto.com IRAs # Point of view - [object Object] # Storyline - The ad opens by showcasing the Crypto.com brand logo and the term IRA, establishing the subject as retirement accounts provided by Crypto.com. This is from the brand's perspective, introducing itself and the specific product offering it wants to highlight to the audience. - The ad emphasizes the key benefit of its Crypto.com IRA accounts: "We match IRA contributions by up to 5%". This message is from the brand to potential customers, serving to capture interest by explaining its primary incentive for opening an IRA account. - The ad contains an image of a tennis court in a mountain location with two men playing tennis. The image is from an observer's perspective and shows tennis as a metaphor for retirement savings. - The ad features a CTA button with the text "Open Crypto.com IRAs," giving users a clear direction on how to take advantage of the offer being promoted. This prompt is from the brand, urging viewers to engage with the product.

# Ad summary This ad promotes Crypto.com's tiered subscription service, highlighting the benefits of zero-fee trading and other exclusive perks. It targets users looking to level up their crypto experience with increasing rewards and features based on their subscription tier. # Brand positioning Crypto.com is presented as a platform that empowers users to unlock exclusive benefits and level up their crypto experience. The brand positions itself as a provider of tiered services, offering increasing rewards and features based on the user's subscription level. The brand aims to occupy the space of a comprehensive crypto platform that provides value through zero-fee trading, card spending rewards, and other exclusive benefits. The brand aligns with a lifestyle of financial empowerment and technological advancement, pushing against the norms of traditional financial systems by offering innovative crypto solutions. The brand positioning is both functional, with its focus on trading and rewards, and emotional, with its emphasis on exclusivity and leveling up. # Product The ad promotes Crypto.com's tiered subscription service, which offers increasing benefits based on the user's chosen level. The tiers include PLUS, PRO, and PRIVATE, each with a different monthly cost and set of features. The PLUS tier starts at $4.99/month, while the PRO tier costs $29.99/month. The PRIVATE tier requires a $50k-$500k CRO lockup. The benefits include zero trading fees, card spending rewards (5%), CRO lockup rewards (9.5%), APR on cash (5% coming soon), and stocks transfer bonus (3%). The ad addresses the purchase barrier of high trading fees by highlighting the zero-fee trading benefit. The product is for users looking to maximize their crypto investments and rewards through a tiered subscription model. # Visual style The ad has a sleek and modern visual style with a dark color palette and subtle gradients. The production quality is high, with a clean and polished look. The image treatment includes background blurring and subtle lighting effects to create depth and focus. The typography is clean and legible, with a focus on clear communication. The overall style is designed to convey a sense of professionalism and trustworthiness. # Hooks Headline: Unlock zero-fee trading* and other exclusive benefits # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the opportunity to unlock zero-fee trading and other exclusive benefits, aiming to grab the viewer's attention and introduce the value proposition of Crypto.com's subscription service. This is told from the brand's perspective, setting the stage for the rest of the ad. - The ad then introduces the concept of leveling up starting at $4.99/month, positioning the subscription service as a way to enhance the user's crypto experience. This is told from the brand's perspective, encouraging the viewer to consider the benefits of upgrading. - The ad showcases the different subscription tiers (PLUS, PRO, and PRIVATE) with their respective costs and benefits, providing a clear overview of the available options. This is told from the brand's perspective, informing the viewer about the features and rewards associated with each tier. - The ad lists the specific benefits of each tier, such as zero trading fees, card spending rewards, and CRO lockup rewards, emphasizing the value proposition of the subscription service. This is told from the brand's perspective, highlighting the advantages of choosing Crypto.com. - The ad includes a disclaimer about the terms and conditions, risks of investment, and the need for individual understanding, ensuring transparency and responsible promotion. This is told from the brand's perspective, demonstrating a commitment to compliance and user safety.

# Ad summary The image ad shows a man looking at a Crypto.com IRA account on his phone while enjoying a relaxing boat ride on the water. The ad highlights the Crypto.com IRA product and showcases that users can build a diversified portfolio and save on taxes. # Brand positioning The Crypto.com brand is presented as an innovative and accessible platform for building a diversified investment portfolio, specifically through its IRA offerings. The brand aims to occupy a space in the consumer's mind as a modern solution for retirement and wealth-building, particularly for cryptocurrency investments. It promotes values of financial independence and ease of use, implying that even complex investment strategies can be managed simply via their platform. The brand appears to be pushing against traditional retirement investment norms by focusing on crypto assets and offering tax-advantaged accounts. The brand positioning is both functional, offering tools for portfolio diversification, and emotional, suggesting the user can "Build a legacy that lasts." # Product The featured product is Crypto.com IRAs, which are retirement accounts that allow users to invest in cryptocurrencies and other assets. The ad highlights the potential for building a diversified portfolio within these accounts. It shows a snapshot of a retirement account with a balance of $512,820.27 and includes holdings in Bitcoin (1.2 BTC) and TSLA (22 shares), alongside $312,019 USD. The ad also addresses a purchase barrier by highlighting the potential to save on taxes with these accounts. This product is for investors interested in diversifying their retirement savings with crypto assets. # Visual style The ad has a modern, polished visual style. The production quality appears to be studio-shot, giving it a clean and professional look. Transparency effects are used for the interface elements, which adds a contemporary feel. The image treatment includes background blurring to keep the focus on the product interface. The typography integration is clean and legible. The image feels native to in-feed platform behaviors, with a focus on high-design to capture attention. # Hooks Headline: Build a diversified portfolio # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Open Crypto.com IRAs # Point of view - [object Object] # Storyline - The ad opens with the message, 'Build a diversified portfolio,' which is intended to convey the broad opportunity to create a well-rounded investment strategy using Crypto.com IRAs. The brand is telling the audience that they can achieve a diversified financial future through their platform. - Next, there's a call to action, 'Open Crypto.com IRAs,' which encourages viewers to take immediate action and start using the service. This is the brand's direct invitation to explore their IRA offerings and become a customer. - The ad then shows a snapshot of a retirement account's performance, which is meant to demonstrate the potential financial success achievable through Crypto.com IRAs. The customer is shown the current balance and asset mix to build confidence in the platform's capabilities. - The ad further shows the detail 'Save on taxes' with a check mark, which aims to highlight a key benefit of using Crypto.com IRAs: tax advantages. The brand is emphasizing a tangible financial incentive to attract potential customers. - Finally, the ad closes with the tagline 'Build a legacy that lasts' alongside the Crypto.com IRA logo, which is intended to convey a sense of long-term financial security and impact. The brand is selling the emotional benefit of creating a lasting financial legacy for future generations.

# Ad summary An ad for Crypto.com IRAs that highlights benefits such as zero account fees and potential tax savings. The ad features a person using the app while on a ski trip, suggesting the ease of managing investments anywhere. # Brand positioning Crypto.com is presented as a modern and accessible platform for investing in cryptocurrency IRAs. The brand emphasizes convenience and ease of use, suggesting that managing investments can be done from anywhere. With a focus on benefits such as zero account fees and potential tax savings, Crypto.com aims to make crypto investing more appealing and less intimidating for a broader audience. # Product The product being advertised is a Crypto.com IRA account, which allows users to invest in cryptocurrency within a retirement account. The ad highlights the key features of the product, including zero account fees and potential tax savings. The Crypto.com IRA is designed to be user-friendly, allowing users to manage their investments from anywhere, as depicted by the person using the app while on a ski trip. The product aims to lower the barriers to entry for crypto investing by addressing concerns about fees and taxes, making it more appealing to a wider range of investors. # Visual style The ad has a modern and clean visual style with a focus on simplicity and accessibility. The blurred background and use of a real-life setting (a ski trip) give the ad a sense of authenticity. The color palette is dominated by blues and whites, creating a cool and calming effect. The text is clear and easy to read, and the overall design is optimized for mobile viewing. # Hooks Headline: Pay zero account fees # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Open Crypto.com IRAs # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the headline “Pay zero account fees,” immediately capturing attention by highlighting a key benefit. This sets the stage for showcasing the value proposition of Crypto.com IRAs, told from the brand's POV to emphasize cost savings. - The inclusion of a mobile phone displaying a recent transaction with significant gains (+$2,180.00) provides visual proof of potential investment success. This segment is told from the Customer's perspective, showing real-world results using the app and highlighting the benefits of the platform. - The overlay of features like “Save on taxes” and the mention of “$0 Fees” further reinforces the advantages of using Crypto.com IRAs. This part of the story is conveyed from the Brand's perspective, reinforcing the value proposition of the product. - The ad closes with the Crypto.com IRA logo and the tagline “Create momentum with consistency,” encouraging viewers to take action and start investing. The brand's POV is being used to end on a motivational note and establish the product as a reliable way to build long-term wealth.

# Ad summary This ad promotes Crypto.com IRAs, highlighting a contribution match of up to 5% and the tax savings benefits. # Brand positioning Crypto.com is presented as a modern, tech-forward platform that simplifies access to cryptocurrency investments and traditional financial planning. By offering crypto IRAs, the brand positions itself as a bridge between the emerging digital asset class and conventional retirement savings strategies. This appeals to investors seeking to diversify their portfolios with cryptocurrency while benefiting from the tax advantages of an IRA. The brand aims to occupy a space of innovation and accessibility, making crypto investments more approachable and integrated into mainstream financial planning. # Product The product being advertised is a Crypto.com IRA, which allows users to invest in cryptocurrencies within a tax-advantaged retirement account. The ad emphasizes a key feature: a contribution match of up to 5%, incentivizing users to invest. It also highlights the potential for tax savings, a major benefit of traditional IRAs. The ad shows a deposit of $10,000.00 USD with a bonus received of +$500.00 USD, illustrating the potential gains. The product aims to address barriers to entry by making crypto investments accessible within a familiar retirement planning framework. # Visual style The ad utilizes a clean, modern aesthetic with a focus on clarity and ease of understanding. The design incorporates transparent UI elements and blurred background imagery to direct attention to the key message and product features. The overall look is polished and professional, conveying a sense of trustworthiness and credibility. # Hooks Headline: Up to 5% contribution match # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by declaring “Up to 5% contribution match,” immediately grabbing attention with an attractive incentive. The brand is speaking directly to the audience, promising an immediate benefit to investing with Crypto.com IRAs. - The ad visually demonstrates the benefits of a Crypto.com IRA account by displaying a phone screen showcasing "Deposit $10,000.00 USD" with a “Bonus received +$500.00 USD”. The customer views the deposit amounts and bonus amount on the screen. - The ad continues to outline the benefits of a Crypto.com IRA by displaying a checkmark next to “Save on taxes”. The customer sees confirmation that opening the IRA will result in tax savings. - The Crypto.com brand reinforces the offering of the IRA by using the logo and tag line "Fund the retirement you deserve". The brand is telling the audience to invest in their future.

# Ad summary This ad is for Crypto.com IRAs, promoting secure and stress-free investment options in cryptocurrency. The ad highlights features such as passkeys, biometric ID, 2FA, and tax savings. # Brand positioning Crypto.com is positioned as a modern platform that offers an alternative way to manage and invest in cryptocurrency through innovative products like IRAs. The brand emphasizes security, advanced technology, and stress-free investing, appealing to users who want a seamless and protected crypto experience. By focusing on safety features like passkeys and biometric ID, the brand is proactively addressing common concerns related to digital asset management. Crypto.com seems to be pushing against the often perceived complexity and stress associated with crypto investments. # Product Crypto.com IRAs are presented as a secure and stress-free solution for investing in cryptocurrency. They offer features such as passkeys, biometric ID, and 2FA for security. The IRA account also helps users save on taxes. This product aims to simplify crypto investment by making it more accessible and easier to manage within a familiar retirement account framework. # Visual style The ad uses a clean and modern visual style, with a focus on communicating security and accessibility. The blurred background and soft lighting create a sense of calm, while the prominent use of the smartphone suggests ease of use. The semi-transparent text blocks and rounded rectangles give the ad a tech-forward appearance. The overall effect is professional and trustworthy, designed to appeal to users who are interested in investing in cryptocurrency but may be concerned about security or complexity. # Hooks Headline: Securely access crypto and more # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Open Crypto.com IRAs # Point of view - [object Object] # Storyline - The ad starts by highlighting the ability to "Securely access crypto and more," immediately establishing the core message of accessible and safe crypto management from the brand perspective. - The ad follows by showing the "Open Crypto.com IRAs" call to action, inviting the viewer to explore investment opportunities from the brand perspective. - Next, security features like "Passkeys," "Biometric ID," and "2FA" are displayed as key differentiators from the brand perspective, emphasizing robust protection for crypto investments. - The ad highlights the financial benefit of "Save on taxes," to address the concern of tax implications and further incentivize users from the brand perspective. - Finally, the ad uses the tagline "Invest without the stress", positioning Crypto.com IRAs as a user-friendly and reliable way to invest in crypto from the brand perspective.

# Ad summary This ad promotes Crypto.com's IRA investment options, highlighting the ability to invest in crypto, stocks, and ETFs without switching apps. The ad emphasizes stress-free investing and the potential to earn up to 10% yield on crypto. # Brand positioning Crypto.com aims to position itself as a modern, user-friendly platform for investing in both traditional assets like stocks and ETFs and modern assets like cryptocurrencies. The brand promotes values of convenience and ease-of-use by offering a single app solution to avoid switching between different platforms. Its positioning appears functional, focusing on performance and simplicity in managing diverse investments. # Product The Crypto.com IRA product allows users to invest in individual retirement accounts (IRAs) directly through the Crypto.com app. Users can trade stocks, cryptocurrencies, and ETFs. Features include up to a 5% match on contributions and up to a 2% match on transfers and rollovers. The product is for individuals looking to diversify their retirement portfolio with both traditional and crypto assets. A key selling point is the ability to manage all investments within one app, avoiding the need to switch between multiple platforms. The product addresses the barrier of complexity in retirement investing by offering a user-friendly interface and the potential for high yields. # Visual style The ad features a polished and professional aesthetic with smooth transitions and clear visuals. The production quality is high, similar to a commercial. The editing rhythm is moderate. The visual style is clean and modern. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Open your IRAs now. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a shot of a woman smiling and looking at her phone in an airport lounge. - 00:01–00:02 00:01–00:02: This scene introduces the ad and sets a tone of luxury and relaxation. - 00:02–00:04 00:02–00:04: The scene transitions to an airplane flying through the clouds, indicating a journey or destination. A voiceover begins by saying, "That feeling when...You actually enjoy investing for retirement." - 00:04–00:09 00:04–00:09: The visual transitions to a phone screen displaying the Crypto.com app interface with retirement account options. The voiceover continues, "With IRAs on Crypto.com trade stocks and much more without switching apps." - 00:09–00:15 00:09–00:15: The ad concludes with a screen that shows the Crypto.com IRA platform with the words "Invest with confidence, stress-free," encouraging viewers to open Crypto.com IRAs now.

# Ad summary This ad promotes Crypto.com's IRA product, highlighting its benefits of zero account fees, potential tax savings, and the ability to build momentum steadily over time by investing in cryptocurrencies, stocks, and ETFs. The ad uses a mix of lifestyle visuals and product screen recordings to appeal to investors looking for tax-advantaged crypto investment opportunities. # Brand positioning Crypto.com is presented as a modern and accessible platform for managing investments, particularly IRAs, emphasizing the ease of building momentum steadily over time. The brand offers a blend of traditional investment options (stocks and ETFs) and the newer realm of cryptocurrencies, making it appealing to both seasoned and new investors. With zero account fees, Crypto.com positions itself as a cost-effective option for users looking to save on taxes and grow their investments. # Product The ad promotes Crypto.com's IRA (Individual Retirement Account), a tax-advantaged investment account offered through their platform. The IRA allows users to invest in over 400 cryptocurrencies and 12,000 stocks and ETFs. Key features highlighted include up to a 5% match on contributions, up to a 2% match on transfers and rollovers, and the potential to earn up to 10% yield on crypto. The ad emphasizes that Crypto.com IRAs have zero account fees and offer potential tax savings, addressing common investment barriers and encouraging users to open an IRA to build momentum steadily over time. # Visual style The ad features a polished commercial aesthetic with a blend of lifestyle visuals and clean graphic overlays. The editing style incorporates quick cuts to maintain a brisk pace, with smooth transitions between scenes and text animations. The overall production quality is high-end, supporting a tone of both trustworthiness and modern accessibility. The pacing is consistent, enhancing the energetic yet professional feel of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Open Crypto.com IRAs # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a woman in skiing gear checking her phone on a snowy mountain. This sets a relatable, active lifestyle tone, suggesting the viewer is someone who balances leisure and investment. - 00:02–00:04 00:02–00:04: The scene shifts to an aerial view of a skier on a pristine mountain, reinforcing the active lifestyle and freedom. - 00:04–00:09 00:04–00:09: A close-up of the Crypto.com app interface appears, highlighting the IRA section and its key benefits, such as matches on contributions and transfers, zero account fees, and the ability to save on taxes. This directly addresses the viewer, showing how the product works and its advantages. - 00:10–00:14 00:10–00:14: Text overlays appear on a dark blue screen to emphasize the concept of building momentum steadily over time, paired with a CTA to open Crypto.com IRAs now. This encourages immediate action and reinforces the long-term value proposition.

# Ad summary This ad showcases the Crypto.com IRA product as a single app for managing multiple assets and saving on taxes. It visually demonstrates a portfolio with allocations in stocks, cash, and crypto while featuring a man in an outdoor setting using the app on his phone. # Brand positioning Crypto.com presents itself as a modern and accessible platform for managing diverse investment portfolios, including traditional assets like stocks and cash alongside cryptocurrencies. The brand aims to simplify investment management through its single app solution. By emphasizing the ability to save on taxes, Crypto.com positions itself as a practical choice for forward-thinking investors. The brand's positioning leans toward a functional approach, promoting ease of use and financial benefit, while also aligning with the evolving financial landscape by incorporating crypto assets. # Product The Crypto.com IRA is presented as an all-in-one mobile app designed to manage a variety of assets, including stocks, cash, and cryptocurrencies, all within a single platform. The app aims to simplify investment management and offers the benefit of tax savings. The ad highlights the convenience of monitoring a diverse portfolio, as visually represented by a pie chart and asset breakdown. This app targets individuals looking for a user-friendly solution to manage and grow their investments, with a particular emphasis on those interested in incorporating cryptocurrencies into their retirement savings while optimizing their tax strategy. # Visual style The ad has a clean, modern aesthetic with a focus on digital UI elements overlaid on a lifestyle image. The production quality is highly polished, suggesting a professional studio shoot. A subtle gradient on the background and soft lighting effects create depth and visual interest. Typography is integrated cleanly, with clear hierarchy and legible fonts. The overall style mimics a platform-native design, similar to in-feed content, aiming for scannability and stop power. # Hooks Headline: Multiple assets. One app. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Open Crypto.com IRAS # Point of view - [object Object] - [object Object] # Storyline - The ad opens by stating "Multiple assets. One app," immediately conveying the value proposition of the Crypto.com IRA as a consolidated platform for managing diverse investments from the brand's POV. This establishes the product as a solution for simplifying portfolio management. - The ad features a visual of a phone displaying a portfolio breakdown showing the allocation of assets into stocks, cash, and crypto, along with a total portfolio value of $325K, from the brand's POV. This provides a demo of the app's capabilities and highlighting its potential for substantial portfolio management. - The ad indicates "Save on taxes," showcasing a benefit of using Crypto.com IRAs from the brand's POV. This subtly alleviates the barrier to entry of potentially higher taxed investments. - The ad concludes with the IRA logo and the tagline "Build the future you're planning for," reinforcing the long-term financial planning aspect of the product from the brand's POV. This creates a sense of security and potential.

# Ad summary This ad for Crypto.com features a man on top of the mountain looking at his phone with a smile as the voiceover says, "That feeling when your investments are paying off." The ad features the Crypto.com IRA and lists all the many features of the product. # Brand positioning Crypto.com is presented as a modern and accessible platform for building a multi-asset investment portfolio, explicitly offering both cryptocurrency and traditional investment options within a single app. The ad positions Crypto.com as a tool for taking control of one's financial future, with a focus on long-term planning and retirement through its IRA products. The brand aligns with a lifestyle of ambition, growth, and savvy financial decision-making, suggesting that it offers a user-friendly way to diversify investments and build wealth for the future. # Product The Crypto.com IRA is a retirement account offered through the Crypto.com app that allows users to invest in a diverse range of assets, including over 400 cryptocurrencies, 12,000+ stocks, and ETFs, all within one app. The product is presented as a tool for building a multi-asset portfolio and planning for the future. Key features include up to a 5% match on contributions, up to a 2% match on transfers and rollovers, and the potential to earn up to 10% yield on crypto. This product is for individuals looking to diversify their retirement savings with both traditional investments and cryptocurrencies in a single, accessible platform. The ad addresses the barrier of complexity in managing diverse assets by offering a streamlined, all-in-one solution. # Visual style The ad features a polished and professional aesthetic. The opening shots of the mountains and the man are cinematic. The visuals transition to clean, digital displays of the app interface. Editing is smooth with static shots of the landscapes and app screens. The pacing is moderate, giving the viewer time to absorb the information presented on the screen. The audio-visual sync is present as the features of the app are described. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Open your IRAs now. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a shot of a man on top of a mountain looking at his phone with a smile, creating a visual representation of success and achievement. - 00:00–00:02 The voiceover begins by saying, "That feeling when..." creating a sense of anticipation and relatability before the second line in the VO. - 00:02–00:04 The visuals shift to an aerial view of a mountain range as the voiceover completes the hook line, "Your investments are paying off", connecting the feeling of achievement with the idea of successful investments. - 00:04–00:09 The screen shifts to a mockup of the Crypto.com IRA app and it states that you can craft a multi-asset portfolio in one app using Crypto.com IRA. - 00:10–00:15 The screen then shows the Crypto.com IRA logo and states, "Build the future you're planning for" and the prompt to open Crypto.com IRAs now.

# Ad summary This ad highlights the advantages of opening an IRA with Crypto.com, which include tax savings and contribution matches. # Brand positioning Crypto.com is presented as a modern, tech-forward platform that simplifies retirement investing, particularly for younger investors interested in cryptocurrency. The brand seeks to be perceived as both strategic and rewarding, providing tools to build an "ironclad portfolio" with tax savings and contribution matches. It appeals to users who want to "fund the retirement you deserve" by using a single, accessible app that handles both traditional assets and crypto. # Product Crypto.com offers Individual Retirement Accounts (IRAs) that allow users to enjoy tax savings and contribution matches. The platform provides the opportunity to invest in over 400 cryptocurrencies and 12,000+ stocks and ETFs. Crypto.com offers benefits such as up to a 5% match on contributions and up to a 2% match on transfers and rollovers. It also allows users to earn up to 10% yield on crypto, making it appealing for both traditional and crypto investors looking for a modern retirement savings solution. # Visual style The ad has a polished and professional aesthetic, with clean visuals and smooth transitions. The video combines scenes of luxury and financial planning to create an aspirational and trustworthy tone. The editing rhythm is consistent, with cuts timed to the voiceover and music, maintaining a steady pace throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Open your IRA's now. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by creating a sense of aspiration and anticipation. - 00:01–00:08 Transitioning to the core message, the ad explains the advantages of using Crypto.com IRAs. The focus is on building a secure portfolio through strategic investments in cryptocurrency, targeting audience who are not investing in the stock market or cryptocurrency. - 00:08–00:15 The ad ends with a direct call to action, urging viewers to open their IRAs now with Crypto.com. The goal is to convert the viewer into a customer by emphasizing the benefits of their investment product.

# Ad summary This ad for Crypto.com promotes the benefits of their Level Up PRO subscription, highlighting zero trading fees and 4.5% back in crypto on purchases made with the Jade/Indigo Crypto.com Visa Signature Credit Card. The ad uses a combination of aspirational visuals and direct product claims to appeal to crypto enthusiasts looking to maximize their returns. # Brand positioning Crypto.com is presented as a modern, forward-thinking platform for cryptocurrency trading and financial services. The brand aims to occupy the space of a premium, rewarding crypto experience, offering exclusive benefits and high returns for its users. The brand aligns with a lifestyle of financial empowerment and technological savvy, positioning itself as a leader in the crypto space by offering innovative products like the Visa Signature Credit Card. The brand pushes against the norms of traditional financial institutions by focusing on cryptocurrency and offering unique rewards in the form of crypto cashback. The brand positioning is both functional (zero trading fees, cashback) and emotional (peace of mind, taking wealth to the next level). # Product The ad features the Level Up PRO subscription from Crypto.com, which offers zero trading fees and up to 4.5% back in crypto on purchases with the Jade/Indigo Crypto.com Visa Signature Credit Card. The product is for crypto enthusiasts looking to maximize their returns and enjoy exclusive benefits. The ad highlights the zero trading fees and the 4.5% cashback as key features. The use occasion is for everyday purchases made with the Visa Signature Credit Card. The ad addresses the purchase barrier of trading fees by emphasizing the zero-fee structure and the potential for high crypto cashback rewards, making it worth trying or buying for those interested in cryptocurrency. # Visual style The ad has a polished, high-end commercial aesthetic with smooth transitions and a consistent color palette of blues and grays. The editing style is relatively static, with a few slow zooms and pans. The production quality is high, with professional lighting and crisp visuals. The pacing is moderate, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Learn more # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with a man in a tuxedo lying in a cave, looking up at the opening. The message is that the user can have peace of mind with zero trading fees. The perspective is from the brand, showcasing a luxurious and relaxed lifestyle. - 00:04–00:08 00:04–00:08 The ad transitions to text highlighting "Zero trading fees" and "4.5% back in crypto" on purchases with the Jade/Indigo Crypto.com Visa Signature Credit Card. The message is that the user can earn rewards and save money. The perspective is from the brand, showcasing the benefits of their product. - 00:08–00:14 00:08–00:14 The ad shows the Level Up PRO subscription on a phone screen, highlighting the benefits and encouraging users to "Take your wealth to the next level". The message is that the user can access exclusive benefits and improve their financial situation. The perspective is from the brand, showcasing the value of their subscription service.

# Ad summary This ad for Crypto.com IRA aims to show viewers that with their product they can build a future for generations by saving on taxes and building a legacy that lasts. # Brand positioning Crypto.com IRA is presented as a tool for affluent individuals seeking to secure their wealth and create a lasting legacy for future generations. The brand is positioning itself in the market as a facilitator of financial prosperity and intergenerational wealth transfer. The ad aims to resonate with individuals who are forward-thinking, financially responsible, and focused on long-term financial planning. It promotes values of legacy building, financial security, and tax-efficient investing. It pushes against the norm of immediate gratification by focusing on long-term wealth accumulation. # Product Crypto.com IRA is a retirement savings product offered by Crypto.com that allows users to invest in a variety of assets, including cryptocurrencies and traditional stocks and ETFs, all while saving on taxes. The product is for individuals looking to diversify their retirement portfolio with digital assets, with an emphasis on building a legacy for future generations. The product offers up to a 5% match on contributions and up to a 2% match on transfers and rollovers. Users can invest in 400+ cryptocurrencies and 12,000+ stocks and ETFs, and earn up to 10% yield on crypto. The ad addresses the potential barrier of tax implications in investing by highlighting the tax-saving benefits of the IRA, and aims to show the viewer that it is worth trying to secure a legacy. # Visual style The ad has a polished, high-end production quality with smooth transitions. The visual motifs include the use of luxurious settings, such as a yacht, and clean app interfaces. The pacing is moderate. Visuals of app usage are synced to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Open Crypto.com IRAs Now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a man enjoying a leisurely breakfast on a yacht, looking at his phone and smiling. - 00:01–00:05 The scene transitions to a high-angle shot of the yacht cruising through turquoise waters. - 00:05–00:09 The focus shifts to the Crypto.com app interface on a phone, highlighting features such as retirement accounts, matches on contributions and rollovers, investment options, and yield on crypto. - 00:09–00:10 The app screen transitions to showcase the ability to diversify with crypto, stocks, and ETFs. - 00:10–00:15 The ad emphasizes the idea of building a legacy, showing the app interface with assets.

# Ad summary This ad promotes Crypto.com's IRA, which provides a 5% match on all IRA contributions. The ad features quick cuts and dynamic text overlays in addition to shots of people engaged in activities. # Brand positioning Crypto.com aims to position itself as an innovative, accessible, and modern platform for managing digital assets and retirement funds. The brand aligns with a tech-forward lifestyle, offering a seamless way to invest in cryptocurrency, stocks, and ETFs. It pushes against traditional investment norms by emphasizing digital assets and matching contributions. The brand positioning is functional, highlighting performance and simplicity, while also aiming for emotional resonance by associating with a modern and flexible financial future. # Product The advertised product is Crypto.com's IRA service, designed for individuals looking to manage their retirement funds with the added option of investing in digital assets. The service offers a 5% match on all IRA contributions, making it a unique selling proposition. It caters to users interested in trading crypto, stocks, and ETFs, addressing the barrier of limited investment options in traditional IRAs. The ad shows various use cases, portraying the IRA as a versatile tool for different investment strategies. # Visual style The ad has a modern and polished aesthetic with quick cuts and dynamic text overlays. The production quality is high, giving it a commercial feel. The pacing is fast, with cuts synchronized to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Open Crypto.com IRAs # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with the question, "Did you know," to grab attention. - 00:01–00:02 The ad highlights how Crypto.com is matching IRA contributions. - 00:02–00:03 The ad continues to list different scenarios, showcasing active and relaxing lifestyles. - 00:03–00:07 The ad states that Crypto.com will match IRA contributions by up to 5%. - 00:07–00:10 The ad clarifies that 5% means $5 for every $100 invested. - 00:10–00:12 The ad lists investment options like crypto, stocks, ETFs, and more, reinforcing the platform's versatility. - 00:12–00:15 The ad concludes with the tagline, "Retire your way," emphasizing flexibility and modern retirement solutions.

# Ad summary The ad promotes crypto.com and the chance to win Formula 1 passes and up to $1,500 in BTC by buying $100+ of crypto. # Brand positioning Crypto.com is positioned as a modern and innovative cryptocurrency platform, that offers users opportunities to engage with both the digital and real worlds. The brand seeks to occupy a space in the consumer's mind as a bridge between cryptocurrency investments and exclusive experiences, providing a unique value proposition by connecting crypto investments with access to high-profile events. The brand aligns with a lifestyle that values both financial investment and exclusive experiences, appealing to individuals who are tech-savvy and interested in unique opportunities. By partnering with Formula 1, the brand associates itself with high performance, luxury, and innovation, aligning with an emotional positioning that evokes excitement and exclusivity. # Product The ad promotes an opportunity to win Formula 1 passes and up to $1,500 in Bitcoin (BTC) through crypto.com when you buy $100+ of crypto. The offer is positioned as a U.S. exclusive, appealing to users within the United States. # Visual style The ad features a clean and modern design with a focus on the Formula 1 brand and the crypto.com partnership. The production quality appears highly polished, utilizing a gradient background and clear typography. The visual style is designed to be easily scannable, with a focus on drawing attention to the offer and call to action. # Hooks Headline: Score Formula 1® passes and up to $1,500 in BTC # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a headline that announces an exclusive opportunity for U.S. residents to win Formula 1 passes and up to $1,500 in BTC. The purpose of this headline is to grab the attention of potential users and highlight the immediate benefits of engaging with crypto.com, told from the brand's POV. - The ad shows the next step, that anyone can ‘Buy $100+ of crypto to join.’, reinforcing the initial offer and providing a clear path to entry, which is positioned as simple and accessible, told from the brand's POV. - The ad also includes visuals of Formula 1 Miami Grand Prix tickets, each identified as a ‘ONE DAY PASS’ and displaying section, row, and seat numbers. These elements aim to create a sense of tangible value and exclusivity associated with crypto.com's offer, told from the brand's POV.