How COOLA Advertises on Meta

# Ad summary This image ad promotes the COOLA and VOLUSPA collaboration California Summers SPF 50 sunscreen spray. It features a hand holding the sunscreen spray against a clear blue sky, emphasizing the return of a popular item that previously sold out quickly. # Brand positioning COOLA is presented as a brand known for its collaborations, particularly with VOLUSPA, indicating a focus on partnerships that enhance its product appeal. The mention of "California Summers" suggests the brand aligns with a lifestyle of leisure, outdoor activities, and a connection to the California vibe. COOLA positions itself as desirable and popular, given the limited edition status and the fact that this specific collaboration sold out quickly. This creates a sense of exclusivity and urgency, appealing to customers seeking trendy and in-demand suncare products. The collaboration leverages the brand equity of both COOLA and VOLUSPA, potentially broadening the customer base and appealing to those who value luxury and seasonal items. # Product The product is COOLA's Clear Sunscreen Spray SPF 50, part of the California Summers collaboration with VOLUSPA. It is designed for sun protection with an SPF of 50. The product is packaged in a turquoise-colored spray bottle. The sunscreen is presented as a returning item, indicating its previous popularity and success. It aims to address the pain point of needing sun protection with the added appeal of being a collaboration with VOLUSPA. # Visual style The ad uses a clean and bright aesthetic with a focus on product presentation. The shot is brightly lit and well-composed. The background is a clear blue sky. # Hooks Headline: It's Back! California Summers # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by announcing the return of the COOLA x VOLUSPA "California Summers" collaboration. The brand is communicating that a previously popular and sold-out product is back, aiming to excite previous customers and attract new ones. - The ad highlights the phrase "Shop the collab that sold out in just three weeks". The brand uses this to create urgency and FOMO (fear of missing out), suggesting that the product is highly desirable and could sell out again quickly. - The ad shows a hand holding and spraying the COOLA x VOLUSPA sunscreen spray. The product is visually displayed, allowing the audience to see the packaging and the application method, reinforcing its availability and ease of use.

# Ad summary Ad for COOLA promotes a sale of 25% off for Memorial Day, featuring a woman smiling as she holds a tube of sunscreen. # Brand positioning COOLA is presented as a premium, eco-conscious skincare brand specializing in sun protection. Positioned for consumers who value both luxury and environmental responsibility, COOLA’s products are designed to offer high-performance sun care solutions. The brand distinguishes itself by blending organic ingredients with advanced skincare technology. The ad conveys that COOLA is a brand that aligns with an upscale lifestyle, prioritizing skin health and sustainability. # Product COOLA offers organic sunscreen products designed to protect the skin from sun damage. In the ad, a light blue tube of COOLA sunscreen is featured. The product is for anyone who wants to protect their skin from the sun with organic ingredients. The product comes in a squeeze tube that makes it easy to apply. By featuring a special sale, the ad addresses the purchase barrier of potential higher cost for organic skincare. # Visual style The ad features a bright and natural aesthetic, emphasizing the product in a real-life setting. The production quality appears to be high, with a focus on clean visuals and clear messaging. The image treatment includes soft lighting and natural color grading, enhancing the skin tones and beach setting. The typography is bold and modern, designed to catch the eye quickly. This creates a balance between a polished look and an approachable, relatable vibe, increasing scannability and stop power in the feed. # Hooks Headline: MEMORIAL DAY SALE # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a smiling woman holding a tube of COOLA sunscreen. This immediately creates a positive association with the product and emphasizes a feeling of satisfaction and happiness while using the product. - The ad highlights “MEMORIAL DAY SALE” along with “25% OFF”. This is designed to create a sense of urgency and encourage immediate action by offering a significant discount.

# Ad summary This ad showcases a range of Coola organic sunscreen products along the beach during the brand's Memorial Day sale. # Brand positioning Coola is positioned as an organic sunscreen brand, offering a range of products with different SPF levels and applications, all designed for sun protection. The brand emphasizes the use of organic ingredients. Coola aims to occupy a space in the consumer's mind as a purveyor of reliable sun protection that is also environmentally conscious. The brand seems to align with a lifestyle that values outdoor activities and wellness, while potentially pushing against the norms of traditional sunscreen brands that may not prioritize organic ingredients. # Product The ad features a range of Coola organic sunscreen products, including: Classic SPF 50 sunscreen, Hydrating Sunscreen Lotion SPF 50, Clear Sunscreen Spray SPF 30, and Classic Face Mist SPF 50. Each product offers sun protection. The Hydrating Sunscreen Lotion SPF 50 is fragrance-free. The Clear Sunscreen Spray SPF 30 is designed for a 'clean feel' and is effective 'over or under makeup'. The ad presents a variety of options tailored to different preferences, all under the umbrella of organic sun protection. # Visual style The ad utilizes a bright, summery aesthetic with a clear focus on the products. The production quality is high, with professional-grade photography and attention to detail. The image treatment includes background blurring and a color-graded tint to give the sand a white appearance. The typography is clean and legible, with large, bold text used for the offer and clear sans-serif fonts for product labels and descriptions. The style aims to be scannable and eye-catching in a social media feed, effectively conveying the brand message and promotional offer. # Hooks Headline: 25% OFF # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bright, sunny outdoor scene. This aims to capture attention and establish a positive, summery mood that will encourage consumers to focus on sun protection. The audience experiences this from the brand's perspective, which is communicating its association with outdoor lifestyles and sun safety. - The focus then shifts to a collection of Coola products arranged on a sandy surface. This aims to showcase the product range and emphasize the variety of sun protection options available. The brand tells this part of the story, highlighting its offerings and aiming to establish Coola as a go-to provider of organic sun care. - The ad concludes with the text 'MEMORIAL DAY SALE 25% OFF'. This message seeks to incentivize immediate purchase through a time-sensitive promotional offer. The brand is using this information to try to motivate potential customers to take advantage of the discount.

# Ad summary An image ad featuring a woman lying on a beach with a skincare product positioned near her face, advertising a 25% off Memorial Day Sale. # Brand positioning COOLA is presented as a premium organic skincare brand focused on sun protection. The brand positions itself as a provider of high-quality products, evident through the use of the term 'Organic' on the product and the placement of a 'SPF 50' label indicating a strong level of sun protection. The brand appeals to consumers who prioritize natural ingredients and effective sun care, blending luxury with health-conscious choices. This ad promotes a lifestyle of relaxation and sun enjoyment while advocating for skin safety. # Product The featured product is COOLA's Classic Face Mist Sunscreen. It is designed for daily use and on-the-go application, providing broad-spectrum SPF 50 protection. The product is packaged in a blue and green spray bottle. The product is described as a lightweight hydration mist and advertised as having a non-greasy formula. It aims to make sun protection convenient and accessible, appealing to users seeking to protect their skin in a luxurious and effortless manner. The bottle reads (on-package label text) 'COOLA', (on-package label text) 'ORGANIC', (on-package label text) 'Classic Face Mist', and (on-package label text) 'SPF 50' and (on-package label text) 'Sunscreen' and (on-package label text) 'Non-Greasy', (on-package label text) 'Lightweight Hydration'. # Visual style The ad uses a bright and airy aesthetic, typical of skincare and beauty advertising. The production quality is high, with a focus on natural lighting and soft focus to enhance the beach setting. The image treatment includes color grading that emphasizes the turquoise and white of the beach, creating a sense of relaxation and luxury. The typography is clean and modern, integrated seamlessly into the background to avoid overshadowing the visual elements. The overall style is designed to be scannable and inviting, leveraging the platform-native look of lifestyle photography to draw attention in a feed. # Hooks Headline: 25% OFF # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by announcing a 'Memorial Day Sale', setting the stage for a promotional offer. This aims to immediately grab the viewer's attention with a time-sensitive deal, seen from the brand's perspective. - The storyline progresses by showcasing the COOLA product in a beach setting, alongside a woman relaxing. This segment is from the customer's perspective, showing the product in its ideal use environment, and it suggests a lifestyle of leisure and skincare. - The core narrative ends with the offer '25% OFF', solidifying the incentive to purchase. This is the brand speaking directly to potential customers to encourage immediate action.

# Ad summary This ad showcases a COOLA x VOLUSPA collaboration product. It emphasizes the product's popularity by highlighting that the collab sold out in just three weeks, encouraging viewers to shop the restock. # Brand positioning COOLA, in collaboration with VOLUSPA, is presented as a brand offering premium suncare products. The advertisement suggests the brands aim to occupy a space in the consumer's mind that associates sun protection with luxury and sensory experience. The brand aligns with values of quality, exclusivity, and a touch of indulgence, promoting a lifestyle where sun protection is not just a necessity but also a pleasurable experience. The brand pushes against the norm of basic suncare by associating its products with high-end fragrances and a sense of upscale living, differentiating itself from standard sunscreens. # Product The advertised product is a COOLA x VOLUSPA collaboration, a suncare item presented in a spray format. The product is likely intended for individuals who enjoy high-quality sun protection with an added fragrance component. The product is designed for use during outdoor activities, particularly in sunny environments, as emphasized by the "California Summers" reference. The ad addresses the potential purchase barrier of product availability by announcing that the collaboration is "back" and encouraging shoppers to purchase it now, given that it previously sold out quickly. # Visual style The ad features a clean and bright visual style with a focus on the product against a clear blue sky. The production quality appears to be highly polished, giving it a premium feel. The image treatment includes background removal, which emphasizes the product. The typography integration is simple and legible. The visual style aims for a native look, fitting seamlessly into a social media feed. # Hooks Headline: It's Back! California Summers # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing the return of the COOLA x VOLUSPA collaboration, immediately creating a sense of excitement and urgency, while hinting at its previous success. This is conveyed from the brand's perspective, aiming to capture attention and signal a second chance to purchase a popular product. - The ad highlights the phrase "California Summers," anchoring the product in a specific lifestyle context and implying a sense of idyllic, sunny experiences. This is delivered from the brand's perspective, establishing an aspirational connection between the product and a desirable setting. - The ad provides a reason to purchase with the phrase "Shop the collab that sold out in just three weeks," which creates urgency and implies high demand, while leveraging FOMO. This part of the storyline comes from the brand to encourage immediate action.

# Ad summary This ad showcases two women applying sunscreen in an outdoor setting, highlighting its portability and daily use for sun protection. # Brand positioning Coola is presented as a sunscreen brand focused on effortless integration into everyday life, particularly for active, outdoor lifestyles. The brand emphasizes a fun, carefree vibe, moving away from clinical or overly serious sun protection messaging. By showcasing two friends in stylish, summery outfits enjoying outdoor activities, Coola aligns itself with a youthful, energetic demographic. The brand positioning seems emotional, centered around maintaining a vibrant lifestyle under the sun without compromising skin health. It ignores the norms of scare-based tactics often seen in sun care, instead promoting easy daily usage. # Product The Coola sunscreen is presented as a portable and convenient sun protection solution designed for daily use. The product comes in a small, easily portable tube, fitting comfortably into a back pocket. The ad emphasizes that it's for anyone who enjoys being active outdoors, showing two women applying it casually before and during their activities. It does not explicitly list ingredients or SPF details. It implies that the sunscreen is non-intrusive and easy to incorporate into daily routines, breaking down the barrier of cumbersome sun protection measures. It is portrayed as a fashionable accessory, aligning with a carefree and stylish approach to sun care. # Visual style The ad's visual style leans towards a natural and vibrant aesthetic, aiming for a UGC feel through handheld camera work and outdoor settings. The editing rhythm is slow, with static shots and smooth transitions. The production quality has a hybrid feel, combining the casualness of UGC with polished cinematography. This approach supports a relaxed and approachable tone, targeting a young and active audience. The pacing is slow, approximately 15 cuts per minute, maintaining a consistent rhythm. The audio-visual sync is not tightly timed, but the visuals align with the upbeat, chill music track. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman with a hat smiles and holds up a tube of Coola sunscreen in a sun-drenched, grassy field with mountains in the background. This shot introduces the product in a positive, outdoor context, setting the scene and showcasing the user’s enjoyment. The perspective is from a third-person view, highlighting the woman's active lifestyle and the presence of the sunscreen within it. The tone is upbeat and inviting. - 00:01–00:03 00:01–00:03 The woman raises the sunscreen overhead against the sun, transitioning to a bright white screen. This creates a moment of visual emphasis on the product, symbolizing protection from the sun. The perspective shifts to a more abstract, artistic shot focusing on light and form. This adds a stylistic flair and builds anticipation for the next scene. - 00:03–00:05 00:03–00:05 The scene transitions to a static shot of cowboy boots and a hat on the ground next to the Coola sunscreen. This is a stylistic tableau showing product placement in a casual, outdoor setting, reinforcing the brand's association with a relaxed, sun-friendly lifestyle. The perspective is from a fixed, ground-level view, further grounding the product in its intended environment. The tone is calm and visually appealing. - 00:05–00:06 00:05–00:06 The scene transitions to a bright white screen. This creates a moment of visual emphasis on the product, symbolizing protection from the sun. The perspective shifts to a more abstract, artistic shot focusing on light and form. This adds a stylistic flair and builds anticipation for the next scene. - 00:06–00:08 00:06–00:08 Two women in an outdoor field apply sunscreen on their arms. This reinforces the social, shared aspect of the product usage, showcasing it as a part of a fun, outdoor routine. The perspective is from a medium shot, capturing the interaction between the women and the product. The tone is lighthearted and friendly. - 00:08–00:11 00:08–00:11 The scene shows a woman silhouetted against a bright blue sky, adjusting her hat. This adds a stylistic flair, emphasizing the sun protection aspect of the product in an abstract way. The perspective is from a side angle, focusing on form and motion. The tone is visually dynamic and energetic. - 00:11–00:13 00:11–00:13 The two women walk away from the camera, revealing the Coola sunscreen tubes in their back pockets. This showcases the product’s portability and integration into an active lifestyle. The perspective is from behind, emphasizing the journey and shared experience of the users. The tone is casual and suggestive of a lifestyle choice. - 00:13–00:16 00:13–00:16 The women turn and smile at the camera, highlighting their enjoyment and comfort. This builds an emotional connection with the audience, showing the product users happy and carefree. The perspective is from a low angle, adding a sense of dynamism and energy. The tone is cheerful and inviting. - 00:16–00:17 00:16–00:17 The scene transitions to a bright white screen. This creates a moment of visual emphasis on the product, symbolizing protection from the sun. The perspective shifts to a more abstract, artistic shot focusing on light and form. This adds a stylistic flair and builds anticipation for the next scene. - 00:17–00:19 00:17–00:19 The screen goes to solid black, before fading out.

# Ad summary This image ad showcases a face SPF product being applied by a person with tan skin against a sky background, emphasizing the feel-good aspect of the product. # Brand positioning This brand is positioned as creating SPF that is a pleasure to wear and good for the skin, focusing on the emotional benefit of feeling good while using the product. It aims to occupy a space in the consumer's mind that moves beyond just protection, appealing to those who want an enjoyable and sensorial skincare experience. The values of the brand align with a lifestyle that prioritizes daily self-care rituals. # Product The product featured is a face SPF, designed to protect the skin from the sun. The ad highlights a 'feel-good' aspect, suggesting the product is not only functional but also pleasant to use. The SPF appears to be formulated for everyday use, easily integrated into a daily routine. The USP appears to be making sun protection an enjoyable part of skincare, rather than a chore, and targeting users looking for an alternative to traditional sunscreens. The ad seems to address the purchase barrier of SPF products being unpleasant or a hassle to use. # Visual style The ad has a soft, skincare-focused aesthetic with natural light and a clean background. The close-up shot and shallow depth of field draw attention to the product in use, creating a sense of intimacy and focus. # Hooks Headline: The Feel-Good Face SPF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up shot of a person applying a white cream onto their face. This aims to immediately showcase the product in use, highlighting its texture and application. The audience experiences the product from the perspective of someone who is using it as part of their skincare routine, creating a sense of relatability and ease. - The ad includes overlaid text highlighting that it is a 'Feel-Good Face SPF', to emphasize the emotional benefit of using the product. This works to create a feeling of an elevated SPF experience that is more than just protection. This is conveyed from the brand's perspective.

# Ad summary A woman with tan skin, curly hair, and a white bikini top is outside in a desert-like environment. She is holding the product being advertised in her hand. The text overlayed on the image suggests this product is an essential for a festival GRWM. # Brand positioning The brand is presented as a provider of products essential for achieving a quick and effortless festival look, suggesting simplicity and convenience. With a focus on a one-step routine, it positions itself as a time-saving solution for those who prioritize efficiency. The brand promotes a lifestyle of ease and fun, fitting into the festival culture and making beauty accessible and uncomplicated. # Product The product is a spray applied to the face and intended for use as part of a 'festival GRWM' (Get Ready With Me) routine. It comes in a clear spray bottle with a white cap and a light pink label. The product is held in the model's hand, suggesting ease of application and portability. The product is being presented as a single step to achieve a festival look. # Visual style The ad has a natural, sunlit aesthetic, suggesting an outdoor festival setting. The focus is on the product and the model's serene expression, which aims to create a sense of ease and beauty. The overall vibe is casual and inviting, consistent with a carefree festival atmosphere. # Hooks Headline: Your One-Step Festival GRWM # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a shot of a person in a desert landscape, implying an outdoor festival setting. This sets the scene and suggests a specific context for product use, as experienced by the viewer. The intention is to immediately situate the viewer in the moment. - Next, the viewer sees a close-up of the person applying the product. This is meant to showcase the product in use and its role in achieving a festival-ready appearance, as experienced by the customer. The intent is to highlight its practical application. - Finally, the overlaid text highlights the product's key benefit: a one-step solution for getting ready. This is from the brand's perspective, intended to reinforce its value proposition. This step is to drive home the product's ease of use.

# Ad summary This ad features a close up shot of a woman applying SPF lip balm and features the tagline, "The SPF on Everyone's Lips". # Brand positioning The brand is presented as a provider of SPF lip balm, focusing on the importance of lip protection. The brand suggests its products are a necessity in everyone's daily routine, which aligns with a lifestyle that values health and beauty equally. There is a focus on simplicity and effectiveness, which promotes a no-fuss approach to personal care. By presenting lip balm with SPF as an essential item for everyone, the brand positions itself as catering to a broad audience. # Product The advertised product is an SPF lip balm designed to protect the lips from sun exposure. This lip balm comes in a cylindrical stick format with a rounded top. The product is applied directly to the lips from the tube. It aims to address the purchase barrier of neglecting lip protection by offering a convenient and easily accessible solution. The primary focus is on the necessity of SPF for lip care, implying that this product is an essential addition to one's routine. The ad implies that the product is for everyone to use. # Visual style The ad has a polished, natural aesthetic. The image uses natural lighting. The typography is clean and minimal, which creates a sense of clarity. The focus is tightly cropped on the product in use, highlighting the textures and results. # Hooks Headline: The SPF on Everyone's Lips # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close up of a person applying SPF lip balm to their lips. This is intended to immediately spotlight the product and show its use, from the user's perspective. - The tagline, "The SPF on Everyone's Lips", is displayed over the image. This is intended to position the lip balm as a universally adopted and essential product, from the brand's perspective.

# Ad summary This ad promotes COOLA's SPF products. It features a woman at the beach and is designed to show how people can face summer with feel-good SPF. # Brand positioning COOLA is presented as a provider of "feel-good SPF," positioning itself as a brand that enhances the summer experience with a focus on wellness and enjoyment. The brand aligns with a lifestyle of outdoor activities, sun-kissed skin, and conscious sun protection. It pushes against the norms of SPF as a chore by imbuing it with positive emotion. COOLA aims to occupy a space in the consumer's mind where sun protection is not only a functional necessity but also an emotional enhancement to the summer experience. # Product The ad features COOLA's SPF product, packaged in a turquoise tube with a white cap. The product is for people seeking sun protection with a focus on feeling good during summer. The advertised benefit of the product is that it helps consumers "face summer." The product is held by a woman at the beach and shown applied to her cheek. The product packaging prominently displays the brand name and product type. The ad addresses the need for sun protection during summer activities, particularly at the beach. # Visual style The visual style is bright, sunny, and natural, reflecting a day at the beach. The production quality appears high, with a focus on clean lighting and authentic skin tones. The image treatment enhances the natural colors without appearing overly filtered. The typography is simple and elegant, placed to enhance readability without overpowering the image. # Hooks Headline: Face Summer with Feel-Good SPF # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - A woman holds a tube of COOLA sunscreen and touches her face, where dots of the product are visible. The intention is to highlight the product and its application. The audience is seeing the scene from the brand's perspective, showcasing the product in use. - The woman is at the beach, with the ocean in the background. This suggests a use case for the product. The viewer sees this from the woman's perspective, enjoying a beach outing with sun protection. - The text overlay reads "Face Summer with Feel-Good SPF." This is intended to be the brand's call to action. The audience is hearing the message directly from the brand.

# Ad summary This ad showcases Coola sunscreen infused with Voluspa's California Summers fragrance. The ad uses a split-screen layout with product information on the left and a realistic beach scene with the product on the right. # Brand positioning Coola is presented as a brand that merges sun protection with luxury fragrance, in this case collaborating with Voluspa. The brand aims to occupy a space in the consumer's mind where sun care is not just functional but also an enjoyable sensory experience, aligning with a lifestyle that appreciates fine fragrances and skincare. By partnering with Voluspa, Coola potentially pushes against the norm of traditional sunscreen brands that focus solely on protection, instead offering a more elevated and indulgent user experience. The brand positioning is both functional, with its SPF properties, and emotional, aiming to evoke a sense of luxury and the essence of California summers. # Product The product featured is Coola's Clear Sunscreen Spray SPF 50 infused with Voluspa's California Summers fragrance. This sunscreen is designed for individuals seeking sun protection combined with a pleasant fragrance experience. The spray format offers easy application, and the SPF 50 indicates a high level of sun protection. A unique selling point (USP) of this product is its infusion with Voluspa's fragrance. This product is suitable for use on sunny days, particularly during summer. The ad aims to overcome the purchase barrier of traditional sunscreens having an unpleasant scent, making it more appealing to those who value fragrance in their skincare routine. # Visual style The ad uses a split-screen layout with a light and airy aesthetic. The left side features a clean, minimalist design with text on a solid background, while the right side showcases a realistic beach scene with natural lighting. The image treatment emphasizes natural colors and soft textures. The typography is simple and legible, contributing to a scannable and approachable design. # Hooks Headline: California Coast Meets SPF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing the collaboration between Coola and Voluspa to combine fragrance and sun protection, aiming to catch the viewer's attention with the concept of a unique product pairing from the brand's perspective. - The ad highlights that the sunscreen is infused with Voluspa's beloved California Summers fragrance, intending to intrigue consumers and create an association with the luxury and sensory experience that both brands represent from the brand's perspective. - The product is visually presented against a beach background, aiming to create a sensory experience for the viewer and highlight the context in which the product is used from the brand's perspective.

# Ad summary A creator in a cowboy hat sits in front of a desert landscape and applies COOLA sunscreen. # Brand positioning COOLA is presented as a brand that seamlessly blends sun protection with a touch of effortless cool, embodying a lifestyle that’s both laid-back and chic. The brand aligns with an aesthetic that embraces both natural beauty and a touch of Western flair. The ad steers clear of overly technical jargon, instead highlighting ease of use and aesthetic appeal. COOLA aims to position itself as a go-to choice for individuals who prioritize both sun safety and a fashionable outdoor lifestyle. # Product The ad features COOLA's sunscreen products, emphasizing their role in sun protection while maintaining a fashionable outdoor lifestyle. The sunscreen is depicted as an essential accessory for enjoying sunny environments, seamlessly integrating into the user's daily routine. There are two types of COOLA's sunscreen featured; one in a bottle with a pump and the other in a tube. # Visual style The visual style of the ad is polished and bright, suggesting a high production value. The editing is simple, with static shots and smooth transitions that contribute to a relaxed and easy-going tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman with a cowboy hat sits in front of a window and smiles while holding a bottle of COOLA sunscreen. - 00:02–00:06 The products are then displayed in front of the same window. - 00:07–00:11 The video then returns to the woman sitting in front of the window, smiling and looking off-screen.

# Ad summary This ad promotes Coola's SPF routine using the SunBlur Makeup Mist and SunBlur Primer, highlighting their SPF 50 protection and makeup benefits. # Brand positioning Coola is presented as a brand that specializes in SPF products, specifically designed for makeup wearers. The brand positions itself as a provider of sun protection that integrates seamlessly into a makeup routine, suggesting a focus on both skincare and cosmetic benefits. The brand aims to occupy a space in the consumer's mind as a modern, conscious brand that promotes healthy skincare habits. # Product The ad features two Coola products: SunBlur Makeup Mist and SunBlur Primer. Both products contain SPF 50 sunscreen. The SunBlur Makeup Mist is a sunscreen designed to set and protect makeup with a matte finish. The SunBlur Primer is a sunscreen primer that primes and protects the skin. Both products feature BluScreen Digital De-Stress technology. These products are presented as essential components of an SPF routine, suggesting they are intended for daily use. # Visual style The ad features a clean, polished studio shot with bright, even lighting and a minimalist composition. The gradient background and clear glassware evoke a sense of purity and scientific rigor, while the botanical elements add a touch of natural beauty. The typography is clean and legible, and the overall aesthetic is modern and sophisticated. This style likely aims to enhance scannability and stop power in feed by conveying a sense of trust and efficacy. # Hooks Headline: Meet Your New SPF Routine # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a headline “Meet Your New SPF Routine,” immediately inviting the audience to consider integrating these products into their existing skincare regimen. The brand is speaking directly to the viewer, attempting to introduce a new habit. - Next, the visual arrangement of the Coola SunBlur Makeup Mist and SunBlur Primer, along with botanical and laboratory glassware, subtly communicates the products' blend of natural ingredients and scientific formulation. The brand is visually reinforcing its blend of nature and science to build trust. - Finally, the composition concludes with a clear display of the Coola brand logo, solidifying brand recognition and recall. The brand is reinforcing its identity as a provider of SPF makeup products.

# Ad summary A woman sprays scalp and hair mist into her hair. # Brand positioning This brand appears to focus on sun protection products that are gentle and won't leave your hair greasy. The brand seems to understand the hassle of protecting your scalp and hair from the sun, especially when many products leave your hair feeling oily or weighed down. The brand seems to be a simple, effective sun protection product for those who are concerned about sun damage on their scalp. # Product The product is a Scalp & Hair Mist SPF 30 that is specifically designed to provide sun protection without leaving the hair greasy. It is a mist application, designed for convenient application. # Visual style The ad has a bright, natural aesthetic. The shot is taken outdoors. The image has soft lighting and focuses on the natural beauty of the subject, emphasizing the product's integration into a sun-ready lifestyle. # Hooks Headline: Don't Forget This Part # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a woman spraying hair mist into her hair. The brand is showing how easy it is to apply the product. - The brand highlights that the mist is SPF 30 and is non-greasy, so you can protect your hair and scalp and be ready for the sun.

# Ad summary This ad features a creator reviewing COOLA sunscreens for face and body and highlighting the benefits of ordering them from Amazon. # Brand positioning COOLA is presented as a premium brand of organic sunscreens and skincare products. It is positioned as a go-to brand that's easily accessible online through Amazon, delivering convenience and quality. The ad uses casual language and relatable scenarios (like a trip to Miami or a husband using it for golf) to align with an everyday lifestyle. COOLA sets itself apart by offering fragrance-free options (for sensitive skin) and appealing tropical scents, blending functional sun protection with enjoyable sensory experiences. The brand is functional, focusing on the performance and ease of use, with an added emotional layer through the vacation-like experience of the tropical scent. # Product The ad features COOLA's Classic Face Sunscreen (SPF 50) and Clear Sunscreen Spray Tropical Coconut (SPF 30). The Classic Face Sunscreen is highlighted for its non-greasy formula, easy blending, and compatibility with skincare and makeup routines, with no peeling. It is fragrance-free and provides hydration and protection, making it suitable for daily use. The Clear Sunscreen Spray is a clear SPF 30 spray with a tropical coconut scent, offering a sensory experience that evokes a vacation feeling. It is designed for body application and emphasizes the ease and speed of use. Both products are positioned as easily orderable from Amazon with fast shipping. # Visual style The ad has a polished UGC feel, shot in a bright, natural light setting. The editing style includes quick cuts to maintain a brisk pace, especially during product demonstrations. The production quality gives off a casual yet reliable vibe, fitting for a beauty product review. The cuts and product actions are loosely synced to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator, Bestsy, is preparing for a trip to Miami and highlights the need to order travel essentials. - 00:04–00:06 She shows her COOLA sunscreens she ordered from Amazon. - 00:06–00:20 She introduces the COOLA Classic Face Sunscreen SPF 50, calling it a 'tried and true brand favorite' and demonstrating application. - 00:20–00:29 She emphasizes how easily it blends and mentions her husband uses it for golf because of this benefit. - 00:29–00:37 She highlights it is fragrance-free and pairs well with skincare and makeup, with no peeling. - 00:37–00:43 She confirms it doesn't leave skin feeling greasy, but hydrated and protected, and has an SPF 50. - 00:43–00:51 Moving onto the body sunscreen, the COOLA Clear Sunscreen Spray Tropical Coconut SPF 30 is introduced. - 00:51–01:02 She emphasizes the 'tropical coconut scent' and how it feels like vacation, so she uses it all summer. - 01:02–01:11 She finishes by emphasizing how easy it is to order COOLA from Amazon with quick delivery. - 01:11–01:17 She gives a 'gentle reminder' to use SPF every day, regardless of location and says 'Love you COOLA.'

# Ad summary This image ad features a shirtless man at the beach carrying a cooler and beach chair. The headline emphasizes that while clothing is optional, SPF is required, suggesting the advertised SPF product feels as natural as being nude. # Brand positioning This brand promotes a lifestyle of comfort and natural ease, suggesting its products are so comfortable they feel like going bare. The brand emphasizes the importance of sun protection without sacrificing the feeling of freedom. Positioned as a lifestyle choice rather than a clinical necessity, it appeals to those who value both their skin's health and a carefree, outdoor-oriented lifestyle. The brand avoids clinical or technical language, opting instead for a tone that is light, humorous, and relatable, differentiating itself from brands that focus solely on efficacy. # Product The advertised product is an SPF (sun protection factor) sunscreen. It is designed to provide sun protection while feeling as comfortable and natural as going without clothing. The product aims to address the common discomfort or inconvenience associated with wearing sunscreen by offering a lightweight, barely-there feel. The ad highlights the product's usability during outdoor activities and positions it as an essential item for those who want to enjoy the sun without compromising their skin's health. The SPF container is a turquoise tube with white font. The ad focuses on comfort and natural feeling as key reasons to choose this SPF product over others. # Visual style The ad has a natural, sun-soaked aesthetic with a focus on clear skies and beach scenery. The production quality appears to be high, resembling a professional lifestyle shoot. The image treatment includes bright, natural lighting and minimal color grading, creating an inviting and relaxed atmosphere. The typography is clean and modern, positioned against the blue sky to maximize readability. The visual style is designed to feel authentic and aspirational, blending seamlessly into a user's feed while still grabbing attention with its simplicity and clarity. # Hooks Headline: Clothing Optional. SPF Required.™ # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the statement "Clothing Optional. SPF Required.", immediately establishing a lighthearted and attention-grabbing tone. The brand is telling the audience that, while they don't dictate personal choices about clothing, protecting your skin from the sun is non-negotiable. - The ad continues with the statement "SPF that feels as good as going bare.", emphasizing the product's key benefit: a comfortable, natural feel. This is the brand telling the audience that they are offering a sunscreen that doesn't feel like a typical sunscreen. - The visual of a shirtless man on the beach reinforces the theme of freedom and natural comfort, while subtly reminding the viewer of the importance of sun protection. From the customer’s perspective, the visual reinforces the concept of enjoying the outdoors comfortably.

# Ad summary An ad for Tower28 SOS Daily Rescue Facial Spray features a woman in different settings using the spray on her face and showcasing how dewy her skin is. # Brand positioning Tower28 is presented as a brand that embraces simplicity, cleanliness, and inclusivity. The brand seems to push against the idea that beauty has to be complicated or exclusive. It is positioned as a brand that aligns with a lifestyle that values natural beauty and confidence. Tower28 focuses on delivering effective skincare solutions with a focus on functional simplicity. # Product Tower28 SOS Daily Rescue Facial Spray is a skincare product designed to calm skin and reduce redness and irritation. It works by delivering a fine mist of ingredients onto the face. It is for anyone who wants to maintain clear and healthy skin, particularly those with sensitive skin. The spray contains ingredients designed to alleviate irritation and promote a balanced complexion. The ad highlights the convenience and ease of use of the spray. The product’s worth is clearly conveyed through the models dewy skin after application. # Visual style The overall aesthetic of the ad is clean and natural, with a focus on showcasing the product in everyday settings. The editing style is simple, with static shots and smooth transitions. The production quality has a polished feel, which supports the intended tone of sophistication. The pacing is moderate, with cuts timed to align with the speaker’s dialogue. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a woman in a bathroom holding a bottle of Tower28 SOS Daily Rescue Facial Spray. - 00:01–00:03 00:01–00:03 The woman sprays the product on her face. - 00:03–00:06 00:03–00:06 She then uses her hands to pat the product into her skin. - 00:06–00:08 00:06–00:08 She looks at the camera and begins to speak. - 00:10–00:14 00:10–00:14 The woman is now in a new location and repeats the same actions. - 00:14–00:20 00:14–00:20 She looks at the camera and begins to speak again. - 00:20–00:25 00:20–00:25 The woman is now in a new location and repeats the same actions. - 00:27–00:31 00:27–00:31 The woman is now in a new location and repeats the same actions. - 00:31–00:36 00:31–00:36 She looks at the camera and touches her face to showcase how dewy her skin is.

# Ad summary The ad promotes Coola's sunscreen products, specifically highlighting their ability to give the user a glow that rivals a disco ball. It is a short, visually-driven ad that focuses on the aesthetic appeal of the product. # Brand positioning Coola is positioned as a brand that offers sun protection while enhancing natural radiance. The brand aligns with values of health, beauty, and a carefree, fun lifestyle. Coola appears to push against the norm of traditional sunscreens that are solely functional by emphasizing the cosmetic benefits of its products, with a focus on achieving a natural glow. The brand positioning is both functional, with the SPF benefits, and emotional, with the promise of enhanced beauty and confidence. # Product The ad features two Coola sunscreen products. The first product is a tube of Coola's Dew Good Illuminating Sunscreen Serum SPF 40, which is described as a sunscreen serum that also provides illumination for the skin. The second product is a spray bottle of Coola sunscreen, emphasizing its ability to provide a radiant glow. Both products are presented as easy to use and suitable for achieving a glowing look while protecting the skin from the sun. The unique selling point of these products is their ability to combine sun protection with a cosmetic effect, offering a dewy, illuminated complexion. These products are worth trying or buying for consumers seeking sun protection with added beauty benefits, allowing them to achieve a radiant glow. # Visual style The ad has a polished and clean aesthetic with a focus on showcasing the product's glow-enhancing effects. Editing is smooth with quick cuts to maintain a consistent pace and create a sense of luxury. The production quality appears high-end, supporting the brand's positioning and target audience. The visual motif of glowing skin is emphasized throughout the ad. Pacing stays consistent, with a moderate cuts per minute. Cuts are timed to music beats, enhancing the overall rhythm and impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad opens with a shot of two Coola sunscreen products and a disco ball, accompanied by the text 'Disco Balls Have Nothing on Your Glow.' - 00:00–00:04 This visual and text combination establishes the ad's theme, suggesting that Coola's products can give users a glow that surpasses even the sparkle of a disco ball. The brand's perspective is conveyed through the text and product placement, aiming to capture attention and convey the idea of radiant skin. - 00:04–00:10 The scene transitions to show a woman applying Coola's sunscreen to her arm. The focus is on the application process and the immediate effect on her skin, highlighting the product's ease of use and visible results. - 00:04–00:10 This segment offers a customer's perspective, illustrating how the product can be incorporated into a daily routine and the immediate benefits it provides. The tone is casual and relatable, aiming to showcase the product's real-world application and appeal. - 00:10–00:13 The ad continues with close-up shots of the woman's glowing skin, emphasizing the radiant effect achieved with Coola's products. - 00:10–00:13 This section reinforces the product's primary benefit, focusing on the visual outcome and emotional appeal of having glowing, healthy-looking skin. The brand's perspective is highlighted through the emphasis on the product's results, aiming to create desire and demonstrate the value of Coola's sunscreen. - 00:13–00:16 The ad concludes with a final shot of Coola's product range and a call to action, encouraging viewers to 'Shop Now.' - 00:13–00:16 This final beat serves to prompt immediate action and drive sales, reinforcing the brand's message and providing a clear next step for interested viewers. The brand's perspective is emphasized through the direct call to action, aiming to convert viewers into customers.

# Ad summary A woman talks about how to elevate your beach day, suggesting thinking in terms of theming the small things. She suggests matching items, and also including the five senses. The woman also says that the product has 70% organic ingredients, is water resistant, and has 30% SPF. # Brand positioning Coola is presented as a brand focused on enhancing everyday experiences, particularly beach outings, by aligning beauty and lifestyle elements. The brand encourages a thoughtful, coordinated approach to packing, emphasizing the importance of matching sunscreen to other beach essentials like umbrellas, towels, and swimwear. Coola promotes the idea of transforming mundane tasks into elevated, visually pleasing experiences. Positioning itself as a provider of not just sun protection but also sensory pleasure, Coola aligns with a lifestyle that values attention to detail, aesthetic harmony, and overall well-being. It pushes against the norm of haphazard packing and instead encourages consumers to consider how the senses are enhanced by their brand. # Product Coola Clear Sunscreen Spray, packaged in a distinctive turquoise-to-orange gradient bottle, is designed to protect the skin. Marketed towards individuals who appreciate elevated experiences, the product's scent is designed to evoke the feeling of being on vacation. With 70% organic ingredients and water resistance, Coola offers comprehensive sun care suitable for beach outings and everyday use. The ad addresses the chore of sun protection by turning sunscreen into a part of the beach experience. # Visual style The ad is filmed in natural lighting, with a UGC feel. The product is the main focus, with the user speaking directly to the camera. There are jump cuts throughout the ad, and it has a mid tempo pace. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman sits cross legged and asks if you want your beach days to look elevated, then displays 2 images. - 00:02–00:04 She says to start thinking in terms of theming small things, and holds up a Coola sunscreen spray. - 00:04–00:06 She says cool as clear sunscreen sprays are one of the ways she always does this and shows an image of beach essentials on the sand. - 00:06–00:13 The woman tells the viewer to start packing their bag, and instead of doing it haphazardly, to match their umbrella to their sunscreen, to their towel, to their swimsuit. - 00:13–00:15 She suggests to cut their sandwich into the shape of a starfish or sea shell. - 00:15–00:20 The woman urges the viewer to get creative and think what are one or two ways to tie all this together to make more of an elevated tone. - 00:20–00:23 The speaker prompts the audience to also think in terms of the five senses, listing smooth sand running through your hand. - 00:24–00:30 She says the Coola tropical coconut sunscreen spray is one of her favorites as it instantly makes you feel like you're on vacation, so then your scent is taken care of. - 00:30–00:35 The speaker states obviously the beach is very visually beautiful, Coola checks the boxes with 70% organic ingredients, water resistant, 30% SPF. - 00:36–00:39 She says you're already hearing the waves, tasting your watermelon that maybe you cut into sea shell shape. - 00:40–00:44 The woman lists that the product is available on Amazon, and says that they love theming small things, and sometimes it's as simple as choosing the best SPF.

# Ad summary This ad shows a woman outside in natural light, applying a lightweight SPF 50 face mist to her face. # Brand positioning The brand is positioned as a provider of sun protection products that are lightweight and easy to use. The phrase "SPF Refresh" is used to position this product as an alternative to heavier sunscreens, for users who want to reapply throughout the day. # Product The product being advertised is a lightweight SPF 50 face mist. The mist format implies it is easy to apply or reapply. It is being presented as a way to refresh one's sun protection throughout the day. # Visual style The visual style is clean and minimal. The ad is shot in natural light, giving it a fresh and healthy feel. The focus is on the product and its use case. The ad is visually simple, making it easy to scan quickly. # Hooks Headline: Your SPF Refresh # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a woman with wet hair and minimal makeup in natural sunlight, spraying a mist of product on her face. This conveys the product's use case.