How Codecademy Advertises on Meta

# Ad summary This Codecademy ad features a creator who discusses the importance of AI in landing a job. He highlights how Codecademy can help you learn AI and get ahead. # Brand positioning Codecademy is presented as an interactive platform that is not just a course but a superpower for getting ahead in the job market. The brand aims to occupy the space of an essential tool for modern career advancement, aligning with the values of continuous learning and skill enhancement. It positions itself against traditional, outdated educational methods, offering a structured, interactive, and effective way to learn new skills. It pushes against the norm of passive learning by providing real-world projects that allow users to build things and directly apply their knowledge, thus promoting a functional and empowering approach to education. # Product Codecademy is an online learning platform that offers courses and career paths in AI, data science, computer science, machine learning, and other technical fields. It provides structured and interactive lessons, real-world projects, and immediate feedback. Designed for individuals looking to upskill or reskill in the tech industry, Codecademy aims to make learning new skill sets accessible and engaging. The ad emphasizes that it’s not just a course but a "superpower" for career advancement. It highlights real-world projects and an interactive lab-like learning environment. The product addresses the barrier of outdated skills and the fear of falling behind in the job market by offering a path to gain an edge through AI proficiency. The ad also mentions a limited-time offer of 50% off to incentivize immediate action. # Visual style The ad has a hybrid visual style, blending elements of a polished commercial with a UGC feel. The editing style includes quick cuts to maintain a fast pace, with graphics overlaid. The production quality is high, supporting a tone of trustworthiness and expertise. There are few visual motifs, but much of the ad is centered on frame. The pacing is fast and consistent, with an estimated 25-30 cuts per minute. Text, product actions, and graphics are often synced to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Go check it out and get started today. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator speaks directly to the viewer, highlighting their frustration with sending out resumes and not receiving responses. This sets up the problem that the product will solve. - 00:02–00:07 The creator explains that AI is changing the game, and job seekers need to know AI to get hired. - 00:07–00:12 The creator introduces Codecademy as the solution to this problem, highlighting that it's not just a course, it's a superpower. - 00:12–00:17 The ad then demonstrates how Codecademy teaches users through real world examples. - 00:17–00:23 The creator outlines features and benefits of Codecademy, emphasizing that it is structured, interactive, and effective. - 00:23–00:26 The creator emphasizes the need for a path rather than just another post. - 00:26–00:30 The creator presents Codecademy as a tool to gain an edge. This is a continuation of the prior beat, emphasizing Codecademy as the solution. - 00:30–00:35 Finally, the creator highlights a limited-time offer of 50% off and encourages viewers to check it out and get started today. This provides urgency and a clear call to action.

# Ad summary This ad promotes Codecademy by featuring a speaker discussing the importance of having AI skills and shows the benefits of Codecademy, including real-world projects and a structured learning path. It highlights the current offer of 50% off to encourage viewers to check it out and get started. # Brand positioning Codecademy positions itself as a modern educational platform that equips learners with essential tech skills to navigate the evolving job market, especially in fields like AI. It distinguishes itself from mere 'courses' by providing 'paths'—structured, interactive learning experiences that foster real-world application through projects. The brand embodies empowerment, offering tools to build skills, gain an 'edge', and achieve career advancement rather than just passively acquiring knowledge. This approach breaks from traditional education norms by focusing on practical skills and interactive learning. # Product Codecademy is an interactive online learning platform offering comprehensive skill paths in AI, data science, coding, and cybersecurity. It provides structured courses designed to make learning effective and interactive, enabling users to develop new skill sets. Codecademy offers 'real world projects' that help learners build things, creating an 'interactive lab' where they learn coding skills. The platform is designed to give learners 'the edge' in the job market, addressing the barrier of feeling behind in the AI skills race. With its structured approach, users can follow a clear 'path' to catch up and gain relevant expertise, and is currently offering 50% off. # Visual style The ad has a mixed visual style, combining UGC-style direct address with polished screen recordings and graphics. The editing style includes quick cuts and zooms. Pacing is moderate and consistent with the UGC style, with elements timed to voiceover. The visuals alternate between authentic and branded aesthetics, aiming for a balance between personal testimonial and professional promotion. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Go check it out and get started today. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a montage of news snippets about layoffs, hiring freezes, and AI developments. - 00:05–00:08 The speaker comes into view and introduces the idea that AI is "changing the game" and that having AI skills is necessary to "get hired". - 00:08–00:12 The narrative then immediately introduces Codecademy as a way to learn AI and other digital skills. - 00:12–00:17 In response to this, the ad explains that Codecademy is "not just a course" but a way to unlock a "superpower" for career advancement, and also presents a montage of digital displays showcasing actual coding projects on the platform. - 00:17–00:23 The ad builds on this by showing coding and other computer learning languages, and also positions Codecademy as an "interactive lab" for learning new skill sets. - 00:23–00:24 To keep the pace moving, the ad shows a testimonial, saying Codecademy has structured, interactive, effective learning programs. - 00:24–00:30 The ad explains that Codecademy provides a "path" and an "edge" for anyone feeling like they are playing "catch up". - 00:30–00:35 The ad closes with an offer to "check it out" due to a 50% off discount.

# Ad summary This ad for Codecademy features a male influencer who highlights how prevalent AI is, and how critical it is to learn AI-related skills to keep up with the current job market. He shares how Codecademy is more than just a course and that it can be a user's superpower. He then promotes a limited time offer for 50% off Codecademy. # Brand positioning Codecademy is presented as an educational platform where users can learn how to code in order to increase their value in the job market. The brand aligns with the values of career development, forward-thinking, innovation, and accessibility through its easy-to-use platform and interactive courses. Codecademy positions itself as a way to "get ahead" of the competition and is presented as more than just a course, but as a superpower. The brand's positioning is functional, focusing on performance and simplicity of use. # Product Codecademy is an online platform that teaches users how to code through interactive lessons and projects that allow users to "build things." The platform offers courses in areas such as Python, data science, computer science, machine learning, and web development. Codecademy provides a structured and interactive learning experience with quizzes, projects, and skill paths, and it provides you with the edge needed to succeed in an evolving job market. This ad implies that Codecademy addresses the purchase barrier of needing direction in the evolving job market, by offering a comprehensive solution for learning AI-related skills. # Visual style The ad has a mixed aesthetic, blending UGC-style direct address with product demos and stylized motion graphics. The editing combines quick cuts and static shots to maintain pace. The production quality varies, with the speaker's segments appearing more casual and self-shot, while the product demos are cleaner and more polished. The pacing is moderate, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action So go check it out and get started today. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the creator directly addressing the audience, acknowledging the awareness of layoffs, hiring freezes, and AI news. The intention is to grab attention by tapping into prevalent concerns about job security and the rise of AI. This is told from the creator's perspective as an expert or peer sharing insights with the audience. The tone is direct and conversational. - 00:03–00:07 00:03–00:07 The creator pivots to explain the underlying reason for these trends: AI is "changing the game" and is a skill the audience needs to know to get hired. This reinforces the importance of AI knowledge and subtly introduces a potential solution. The perspective remains that of a knowledgeable guide. The tone is urgent and matter-of-fact. - 00:07–00:13 00:07–00:13 The creator introduces Codecademy as a solution, positioning it as more than just a course, but a "superpower" for career advancement. The shift is from problem to solution. The perspective is still that of the creator endorsing the product, while the tone is optimistic and empowering. - 00:13–00:23 00:13–00:23 The ad transitions to showcasing the practical aspects of Codecademy, with clips of the platform's interface. The narrator highlights real-world projects, interactive learning, and new skill sets, emphasizing active engagement with the course material. This builds on the previous point by illustrating tangible benefits. The creator's perspective continues to guide the audience, while the tone is informative and practical. - 00:23–00:26 00:23–00:26 The ad highlights the structured nature of Codecademy, reinforcing its role as a reliable and effective learning tool. This follows the previous point about the program's practicality. The tone is reassuring and supportive. - 00:26–00:31 00:26–00:31 The creator directly addresses those feeling like they're playing catch-up, positioning Codecademy as providing an edge. This speaks to a specific anxiety related to falling behind in skills and career. The perspective shifts slightly to empathizing with the audience's potential concerns. The tone is empathetic and encouraging. - 00:31–00:34 00:31–00:34 The creator reveals a limited time offer of 50% off, and prompts the viewer to go check it out. This provides urgency and incentive for immediate action. The creator's perspective is now a direct seller and the tone is enthusiastic and persuasive.

# Ad summary A young man with braces is providing a testimonial for Codecademy. He says Codecademy gave him the robust ideas of how to use programming to his fullest potential. He also mentions that you don't need prerequisites and it's all in your hands. # Brand positioning Codecademy is presented as a resource that provides individuals with the foundational knowledge and skills needed to excel in programming. The ad emphasizes accessibility, positioning the brand as a tool for anyone to learn programming, regardless of prior experience. Codecademy empowers individuals to reach their fullest potential in the field. The ad ignores the norm that programming is difficult and for experts and suggests anyone can learn. # Product Codecademy is an online learning platform that empowers individuals to explore coding and programming. It provides robust ideas of how to actually use programming to one's fullest potential. The platform does not require users to have any prerequisites. The ad implies that it's an educational website that provides lessons on coding and programming. # Visual style The ad combines footage of a user testimonial, on-screen computer use, and b-roll of the man outside at night. The editing style includes quick cuts, with text overlays appearing on screen to emphasize key points. The production quality has a polished commercial feel. The pacing is moderate, with the cuts aligning with the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The man begins by saying Codecademy gave him a jumpstart. - 00:02–00:08 The man is shown using the website and then says Codecademy gave him the robust ideas of how to use programming to his fullest potential. - 00:08–00:12 The man continues by saying you don't need any type of prerequisites. - 00:12–00:14 The ad ends with the man stating, "It's all in your hands."

# Ad summary This ad promotes Codecademy as a platform to gain expertise in AI, data, and cloud computing. It highlights a limited-time offer of 50% off and the new AI Builder experience, aiming to prepare users for their next career move. # Brand positioning Codecademy is presented as a leading online education platform focused on tech skills, particularly in-demand areas like AI, data science, and cloud computing. The brand aims to position itself as an accessible and effective solution for individuals looking to advance their careers or gain expertise in these fields. By emphasizing its new AI Builder experience and a limited-time discount, Codecademy seeks to convey its commitment to innovation and affordability, appealing to both beginners and experienced professionals. The brand positioning is primarily functional, focusing on performance and simplicity, but with an underlying tone of empowerment for users seeking to improve their career prospects. # Product Codecademy is an online learning platform that offers courses and resources for individuals seeking to gain expertise in various tech-related fields, with a strong focus on AI, data science, and cloud computing. The platform provides a 'NEW AI Builder' experience, designed to help users build and apply AI skills. Codecademy is presented as a tool to 'prepare for your next career move,' suggesting it is suitable for individuals at different stages of their professional lives. The platform addresses the barrier of entry to technical fields by offering accessible and structured learning paths. It's positioned as a valuable resource for anyone looking to enhance their skills and advance their careers in the tech industry. The ad specifically highlights a limited-time offer of 50% off, making it an attractive opportunity for potential learners to invest in their education. # Visual style The ad has a polished and clean aesthetic with static shots and clear, legible text overlays. The production quality is high-end, resembling a professional commercial. The ad has a consistent pace. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 A discount to join Codecademy is shown, with the offer details, along with the reasons to join Codecademy.

# Ad summary A person presents how Codecademy may be able to help you get the necessary certifications to work in cyber security at a discounted price. They review the courses, the free trial offer, and direct the user to the Codecademy website. # Brand positioning Codecademy is presented as an online learning platform where users can expand and improve their technical skills through interactive courses. The brand is positioned as accessible and affordable, offering over 20 prep courses to help users gain tech certifications, often needed to join the cybersecurity industry. The courses range from beginner to intermediate level and are included in a normal subscription. # Product Codecademy offers certification prep courses for all major tech certifications, so that users can acquire those skills and advance in the tech industry. They currently have 20+ prep courses included in a normal subscription, and offer a 7 day free trial so that users can try them out risk free. Certifications include CompTIA and ISC2, amongst others. This may help users land a job in cybersecurity, where certification is often required. # Visual style The ad has a UGC feel. It appears to be filmed with a camera phone indoors and outdoors. The narrator directly addresses the audience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Check it out now on codecademy.com # Point of view - [object Object] # Storyline - 00:00–00:04 The narrator introduces the topic of cybersecurity jobs that require only a certification. - 00:04–00:08 The narrator shares a secret to the audience, that you do not need an advanced degree for these jobs. - 00:08–00:14 The narrator lists ISC2 and CompTIA as two certifications you may need for such jobs. - 00:14–00:18 The narrator explains that these certifications usually require prep courses that cost hundreds of dollars. - 00:18–00:22 The narrator introduces Codecademy as an industry secret. - 00:22–00:26 The narrator explains that Codecademy is one of the best platforms to learn to code online. - 00:26–00:30 The narrator explains that Codecademy now has 20+ prep courses for all major tech certifications. - 00:30–00:34 The narrator explains that all of those courses are included in a normal subscription. - 00:34–00:37 The narrator tells the audience to try them out to see which one they like best. - 00:37–00:40 The narrator explains that Codecademy even has a 7 day free trial. - 00:40–00:44 The narrator tells the audience that there is no risk in trying them out.

# Ad summary This Codecademy ad promotes 50% off of their programs, along with a new AI builder experience, as well as preparing the user for a career move. # Brand positioning Codecademy, by Skillsoft, is presented as a platform dedicated to helping individuals gain expertise in the tech industry. Positioned as a tool for career advancement and skill development, Codecademy aligns with a lifestyle of continuous learning and professional growth. This brand promotes a functional approach by providing the tools and resources necessary for individuals to prepare for their next career move, particularly in fields like AI, data, and cloud computing. The brand's positioning focuses on empowering users with practical skills and knowledge to succeed in the competitive tech job market, pushing against the norm of traditional education models by offering accessible and targeted online learning experiences. # Product The Codecademy product is an online educational platform designed to help individuals gain expertise in AI, data, cloud computing, and more. It caters to individuals looking to advance their careers or break into the tech industry. The platform offers a new AI Builder experience, which enables users to build their interview skills. Codecademy addresses the purchase barrier of career preparedness by providing tools and resources to gain expertise. The focus of the ad is to convey that Codecademy is a worthwhile investment for individuals seeking to enhance their skills and prepare for their next career move, emphasizing the platform's relevance in today's rapidly evolving tech landscape. # Visual style The ad features a polished, commercial aesthetic with a clean and modern design. The editing style consists of static shots with smooth transitions. The production quality is high-end, supporting the intended tone of professionalism and credibility. The pacing is consistent, with static shots per second, creating a smooth and engaging viewing experience. The audio-visual sync is carefully timed to enhance the overall impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Codecademy logo appears, followed by the tagline, "by Skillsoft." - 00:01–00:10 The advertisement transitions to showcase the offer of "50% OFF," highlighted with a checklist graphic. It further states that the user will gain expertise in "AI, data, cloud, & more," and that there is a "NEW AI Builder* experience." This ad prepares the user for their next career move.

# Ad summary This ad promotes Codecademy, highlighting its various tech courses and a limited-time offer of 50% off their annual plan. The ad targets individuals looking to enhance their tech skills and encourages them to take the next step by joining Codecademy. # Brand positioning Codecademy is positioned as the go-to platform for learning and upgrading tech skills. The brand fosters a tone of accessibility and relevance, appealing to those who are already considering advancing their tech capabilities. By offering a comprehensive range of courses from AI to machine learning, Codecademy places itself as a versatile and current educational resource in a rapidly evolving tech landscape. The brand pushes against the traditional, more formal tech education by offering an annual plan for a discounted price, making it accessible and affordable. # Product Codecademy is an online learning platform offering courses in various tech skills, including AI and machine learning. It is for individuals looking to "level up" their tech skills, whether they are beginners or professionals seeking to expand their knowledge. The platform offers a wide range of courses, allowing users to learn "the tech skills that actually matter." The ad addresses the purchase barrier of cost by offering 50% off their annual plan for a limited time. The product is presented as a solution for those who have been considering enhancing their tech skills but have not yet taken the plunge, encouraging them to "take the next step". # Visual style The ad has a polished UGC feel, with bright and natural lighting. The editing style includes quick cuts to maintain viewer engagement, and static shots to focus on specific details. The production quality is high, giving it a professional appearance while still maintaining an accessible tone. The pacing is consistent, with cuts timed to match the rhythm of the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Take the next step # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by addressing the viewer directly, suggesting that if they are seeing the video, they are likely considering leveling up their tech skills. - 00:03–00:05 Building upon the opening, the ad introduces Codecademy as the ideal place to learn these skills. - 00:05–00:07 The ad then presents a limited-time offer of 50% off Codecademy's annual plan, creating a sense of urgency and incentive for viewers to act quickly. - 00:07–00:11 The ad highlights the variety of skills available on Codecademy, mentioning AI and machine learning as examples. - 00:11–00:15 The speaker assures the viewer that they know the viewer has been considering it before, and encourages them to take the next step. - 00:15–00:16 The ad ends by reiterating the limited-time offer of 50% off Codecademy Pro Annual, reinforcing the call to action.

# Ad summary tired of setting out hundreds of resumes and hearing nothing back. That's cuz AI is changing the game and it's a skill you need to know to get hired. Luckily there's code academy. It's not just a course. It can be your superpower for getting ahead. They have real world projects that actually let you build things. It's like an interactive lab where you're learning completely new skill sets. It's structured, it's interactive, it works. You don't need another post, you need a path. If you feel like you're playing catch up, code academy gives you the edge. The best part is is that it's 50% off right now, so go check it out and get started today. # Brand positioning string # Product string # Visual style string # Benefits - [object Object] # Features - [object Object] # Call to action string # Point of view - [object Object] # Storyline - 00:00–00:02 tired of setting out hundreds of resumes and hearing nothing back - 00:03–00:07 That's cuz AI is changing the game and it's a skill you need to know to get hired - 00:07–00:08 Luckily there's code academy. - 00:08–00:12 It's not just a course. It can be your superpower for getting ahead. - 00:13–00:16 They have real world projects that actually let you build things. - 00:16–00:19 It's like an interactive lab where you're learning completely new skill sets. - 00:20–00:23 It's structured, it's interactive, it works. - 00:24–00:26 You don't need another post, you need a path. - 00:26–00:30 If you feel like you're playing catch up, code academy gives you the edge. - 00:30–00:34 The best part is is that it's 50% off right now, so go check it out and get started today.

# Ad summary This ad promotes Codecademy by Skillsoft. It announces a limited-time 50% discount and highlights the chance to gain expertise in AI, data, cloud, and more, including a new AI Builder experience to prepare for the next career move. The ad includes screenshots of the Codecademy platform, showing coding examples and interview preparation tools. # Brand positioning Codecademy by Skillsoft is presented as a leading platform for tech education and career advancement. The brand positions itself at the forefront of the tech industry by emphasizing expertise in emerging fields like AI, data, and cloud computing. The brand promotes continuous learning and skills development, empowering individuals to enhance their careers. By offering a new AI Builder experience, Codecademy underscores its commitment to innovation. The brand adopts a functional approach, focusing on performance and simplicity in learning. # Product The ad promotes Codecademy by Skillsoft, an online learning platform focused on technology and career development. The platform offers courses and resources to gain expertise in AI, data, cloud computing, and more. It includes a new AI Builder experience, designed to enhance skills in artificial intelligence. The platform targets individuals looking to advance their careers. The ad addresses purchase barriers by offering a limited-time 50% discount, making the courses more accessible. The platform provides tools for interview preparation, including AI-generated interview sessions and personalized feedback. # Visual style The ad has a clean, modern visual style with a focus on scannability. The use of bold typography and bright colors (blue, yellow) against a light peach background creates a clear visual hierarchy. The screenshots of the Codecademy platform provide context and credibility, while the limited-time offer in the top right corner of the image creates urgency. The ad combines elements of flat design with realistic screenshots, balancing visual appeal with informative content. Overall, the visual style is designed to capture attention quickly and communicate key benefits effectively. # Hooks Headline: 50% OFF # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a bold announcement of a limited-time 50% discount, immediately capturing the viewer's attention and creating a sense of urgency. The brand conveys that this is a limited-time offer, incentivizing immediate action. - The ad highlights key benefits, such as gaining expertise in AI, data, cloud, and more, emphasizing the comprehensive nature of the courses offered. The brand promises valuable knowledge and skills, appealing to the viewer's desire for career advancement. - The ad introduces a new AI Builder experience, showcasing the platform's commitment to innovation and providing a unique selling point. The brand is showing that Codecademy is at the forefront of technology education, attracting those interested in cutting-edge tools. - The ad concludes by stating, “Prepare for your next career move,” reinforcing the idea that Codecademy is an investment in future professional success. The brand is motivating viewers to take the next step in their career journey by acquiring new skills and knowledge.

# Ad summary The image promotes a 3-week live bootcamp by Codecademy that aims to increase productivity using Claude AI. The ad outlines the weekly course focus with a call to action to save your spot. # Brand positioning Codecademy, presented by Skillsoft, positions itself as an educational platform focused on upskilling in technology and AI. The company provides courses and bootcamps to enhance productivity and understanding in the AI workspace. The overall brand tone is accessible and informative, aiming to equip individuals with practical skills for the modern workforce. # Product The product is a 3-week live bootcamp designed to enhance productivity using Claude AI. It is aimed at individuals seeking to improve their skills in AI and workflow automation. The bootcamp is structured into three weekly modules: Week 1 covers the foundations of Claude and AI workspace setup, Week 2 focuses on content creation and research with AI, and Week 3 delves into automation and advanced AI workflows. The unique selling proposition is the promise of a 10x increase in productivity. It addresses the barrier of entry into AI technology by providing interactive live sessions and recordings, suggesting a comprehensive learning experience. # Visual style The ad has a clean and structured design with a focus on information clarity. The color scheme is simple with a light green background, black text blocks, and gold highlights. The layout is organized and features rounded shapes. This conveys a modern and accessible feel, suitable for an online educational platform. # Hooks Headline: 10x Your Productivity With Claude # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Save your spot # Point of view - [object Object] - [object Object] # Storyline - The ad starts by stating the duration of the course, '3 Weeks' and the claim '10x Your Productivity With Claude,' which grabs attention by promising significant productivity gains. The brand is positioning the class as a way to drastically improve productivity using AI. - The curriculum is laid out, detailing the focus of each week: 'Week 1 Foundations of Claude & AI Workspace Setup', 'Week 2 Content Creation & Research with AI', and 'Week 3 Automation & Advanced AI Workflows.' The ad is showing the weekly curriculum of the class being offered. - A call to action encourages viewers to 'Save your spot →', along with assurances of 'Interactive live sessions' and 'Recordings available.' The brand is prompting viewers to sign up for the live bootcamp.

# Ad summary This image ad promotes Codecademy's 3-week live bootcamp that teaches people how to build with AI. It shows an image of a young woman smiling while using a laptop. # Brand positioning Codecademy is positioned as an educational resource that empowers individuals to not just understand AI, but to actively build with it. The company fosters an image of innovation, productivity, and forward-thinking learning, implying a space in the consumer's mind as a place to accelerate their capabilities. Codecademy's educational approach caters to those who want to stay ahead in a rapidly evolving tech landscape. The brand aims to equip learners with practical AI skills and productivity enhancement. # Product The advertised product is a 3-week live bootcamp designed to transform AI from a tool people use into a productivity engine they build with. This is for those looking to advance beyond basic AI usage and delve into more hands-on, creative application. The bootcamp offers live, interactive learning, designed to accelerate a user's productivity through AI, addressing the purchase barrier of AI perceived as complex and inaccessible. It's presented as a solution to enable mastery and innovation with AI. # Visual style The ad uses a simple, modern design with a limited color palette of light blue and black. The image of the woman using the laptop adds a personal touch and reinforces the idea that the bootcamp is accessible and user-friendly. The overall style is clean and professional. # Hooks Headline: Go From Using AI To Building With It. # Benefits - [object Object] # Features - [object Object] # Call to action Claim your seat – Limited spots # Point of view - [object Object] # Storyline - The ad poses the question "WHAT COULD YOU DO IN 3 WEEKS?" in order to grab the viewers' attention. The question is presented from the brand's perspective in order to encourage the user to consider the possibilities that a coding bootcamp could help unlock. - The ad states, "Go From Using AI To Building With It." The message is presented from the brand's perspective to show how enrolling in their bootcamp can shift the user from a passive consumer to an active developer using AI. - The ad mentions, "3-week live bootcamp that turns AI into your productivity engine." This statement is delivered from the brand's perspective and is meant to communicate the value of the bootcamp in unlocking greater efficiency in the user's work. - The ad issues the call to action, "Claim your seat – Limited spots" to create urgency and encourage immediate action. The call to action is from the brand's perspective and compels the viewer to enroll while space is still available. - Finally, the ad features a smiling woman using a laptop to visually reinforce the idea that this bootcamp will give the user a deeper understanding of AI while unlocking greater potential.

# Ad summary This ad features Noah, who discusses his coding experience and how Codecademy has been helpful to his career as a full-stack web developer. He talks about how Codecademy is accelerated, intuitive, and easy to get through the basics of coding. # Brand positioning Codecademy is presented as an intuitive, streamlined, and fast educational platform for learning to code and becoming a web developer. It is presented as a tool to gain marketable skills that enable people to pursue web development careers. The brand aligns with the values of self-improvement, empowerment, and achieving career goals. Codecademy aims to make learning to code more accessible and less intimidating for people, which may push against the perception that coding is difficult to learn. # Product The ad features Codecademy's online learning platform for coding. Codecademy offers users a way to quickly learn the basics of coding. Codecademy is designed to be intuitive for users, with laid-out, easy to access learning materials. According to Noah, a user of Codecademy, the platform made him a self-taught, full-stack web developer. The product addresses the barrier to entry for people who do not know how to code. # Visual style The ad uses a mix of close-up shots of a person talking to the camera and shots of the Codecademy website. The editing style is quick cuts to keep the viewer engaged. The production quality is clean and professional. The pacing is fast to keep the viewer engaged and the cuts are synced to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 Noah starts the ad by saying, "To me, coding is this feeling of balance between you and the computer." - 00:04–00:08 Noah then begins talking about Codecademy, mentioning that "Codecademy is like a very accelerated way to get through the basics." - 00:08–00:11 Noah continues to say that the information on Codecademy is laid out, "in a very intuitive way." - 00:11–00:14 Noah ends the ad by saying, "Today I'm working as a full-stack web developer, and I'm entirely self-taught."

# Ad summary This ad for Codecademy promotes a 50% off limited-time offer to help users gain expertise in AI, data, cloud, and more. It highlights a new AI Builder experience and the opportunity to prepare for career advancement. The ad uses visual elements like progress trackers and mockups of interview prep tools to emphasize skill-building and career readiness. # Brand positioning Codecademy by Skillsoft is presented as a platform for accessible, skills-based tech education. The brand aims to occupy the space of career advancement and expert knowledge in AI, data, and cloud technologies. It emphasizes practical expertise, aiming to break away from traditional, theoretical education models and align with the modern tech industry's needs. The brand positions itself as a tool for career readiness, appealing to those seeking tangible job market skills and career progression. # Product The Codecademy platform offers courses and resources to gain expertise in AI, data, cloud, and other tech fields. It includes a new AI Builder experience designed to provide hands-on practice. The platform emphasizes career readiness, helping users prepare for their next career move by offering interview preparation tools and skill-building exercises. The ad addresses potential purchase barriers by highlighting a limited-time offer of 50% off, making the courses more accessible and affordable. It showcases tools like weekly target trackers and interview simulations to demonstrate practical value. # Visual style The ad features a polished, commercial aesthetic with clean graphics and a consistent color scheme. The editing style is static with no camera movement, and the production quality is high-end, aiming for a professional and trustworthy image. The pacing is consistent, with the focus on clear text and visual hierarchy to present information effectively. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The screen displays a vertical format ad with the Codecademy by Skillsoft logo and a 'LIMITED-TIME' badge. - 00:01–00:03 The main message emphasizes '50% OFF,' highlighting the offer's financial incentive. - 00:03–00:06 The ad lists benefits such as 'Gain expertise in AI, data, cloud, & more,' and the 'NEW AI Builder experience,' ticking off value propositions. - 00:06–00:10 It concludes with 'Prepare for your next career move,' reinforcing the ad's focus on career advancement and the limited-time availability of the offer, visually marked by a 'LAST CHANCE' badge.

# Ad summary This ad promotes a Codecademy bootcamp that teaches how to use AI to build products in just three weeks. # Brand positioning Codecademy is an online education platform focused on technology skills. The brand is presented as an accessible, accelerated on-ramp to leveraging AI in product development. It positions itself as a provider of skills training that enables individuals to quickly transition from AI consumers to AI builders. # Product The product is a live bootcamp offered by Codecademy and Skillsoft that teaches participants how to use AI to build products. It is designed for individuals who are currently using AI and want to develop the skills to create with it. The bootcamp is an accelerated three-week program starting on May 19. The advertised benefit is the transformation from being a user of AI to a builder of products using AI. # Visual style The ad uses a clean, high-contrast design with a dark background and brightly colored text and graphics. The production quality is polished and professional, with sharp text and clearly defined elements. The visual motif of code on a computer screen reinforces the ad's tech-focused message. The typography is bold and legible, ensuring scannability and stop power in the feed. # Hooks Headline: Turn Prompts Into Products. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Enroll now # Point of view - [object Object] # Storyline - Codecademy announces a learning opportunity in AI product development. The brand is conveying its core service as a solution that allows anyone to leverage the power of AI to create and build. The message aims to grab attention and introduce the potential of using AI to build products. - Codecademy specifies that the live bootcamp lasts three weeks and quickly trains current AI users how to use AI to build products. The brand is conveying a streamlined curriculum that offers tangible skills in a short amount of time. This pushes the viewer towards considering the bootcamp as a resource to take their interest in AI a step further. - A dark-screened computer displays legible blocks of code in an application window. The image adds visual context by revealing the tangible work that is covered in the bootcamp. This supports the message that the viewer will be able to construct functional code to build their own product.

# Ad summary This ad promotes Codecademy, an online learning platform for tech skills. A man, Tom, introduces Codecademy and its AI related courses, including topics like Generative AI and Prompt Engineering. Tom speaks as a user who has used Codecademy in the past, praising its flexibility and interactivity. Tom mentions the courses, like, Learn Python with AI. Tom announces that Codecademy pro has a free 7-day trial. # Brand positioning The ad presents Codecademy as an accessible online education platform that provides users with technical skills that will make them more competitive in today's ever-changing digital economy. The brand focuses on AI-related subjects, offering users both beginner-friendly courses and more advanced opportunities for career or certification paths. The brand aims to be user-friendly, interactive, and flexible, offering users the opportunity to quickly upskill in a constantly evolving market. # Product Codecademy is an online platform for learning tech skills. It offers courses for upskilling in the fields of data, coding, cybersecurity, and more. Courses offered range from beginner-friendly courses like Generative AI and Prompt Engineering to more advanced career and certification paths. Codecademy teaches interactively instead of copying from tutorials. A Learn Python with AI course is available, as well as a seven day free trial of Codecademy Pro. # Visual style The ad has a polished and authentic look, using both direct-to-camera address and website footage. The editing rhythm is consistent, with quick cuts between the speaker and the website footage, creating a sense of pacing. The ad uses red lighting to create a modern, tech-oriented look, that still feels authentic. The ad feels like a native social media post. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can get a 7-day free trial of Codecademy Pro. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces Codecademy as a useful tool for building things with AI. - 00:02–00:07 00:02–00:07: The ad pivots to website footage of Codecademy's homepage and the AI course listing. This establishes the platform and how it can help users learn the latest tech skills. - 00:07–00:08 00:07–00:08: The creator re-emerges in the frame to reinforce how Codecademy can help users in today's changing market. This provides a human connection and trust. - 00:08–00:14 00:08–00:14: The ad returns to website footage of the AI course listing, spotlighting options like Generative AI and Prompt Engineering, to demonstrate the wide range of beginner friendly AI topics that are offered. - 00:14–00:25 00:14–00:25: The creator transitions to his own experience using Codecademy to suggest that it makes learning flexible and interactive, and that it isn't just about copying and pasting from tutorials. - 00:25–00:29 00:25–00:29: The ad returns to website footage of a "Learn Python with AI" course listing, which sounds really fun to try, per the speaker. - 00:29–00:33 00:29–00:33: The creator returns to announce a 7 day free trial of Codecademy Pro, providing viewers with a low commitment next step.

# Ad summary This ad presents Codecademy as a solution to the problem that vibe coding has fast results but little understanding, is hard to customize, and hard to fix when things break, and it uses an AI builder to build code with text so that users can learn how everything is built. # Brand positioning Codecademy positions itself as a learn-to-code platform that focuses on teaching how web apps are built, so users can understand what goes into web apps and how to customize them as opposed to other coding platforms that provide fast results but do not offer customization or teach users the underlying skills. Codecademy aims to occupy the space in the consumer's mind as the coding platform that teaches people how to learn and build with AI. By enabling users to build code with text, it promotes the value of learning how to code so you can adapt code to new needs and grow long-term tech skills. # Product The product is Codecademy's AI builder, which enables users to learn how web apps are built, so they can learn how to code and customize them. Unlike other coding platforms that provide fast results but do not offer customization or teach users the underlying skills, Codecademy enables users to learn how things work, fix problems faster, adapt code to new needs, and grow long-term tech skills. The AI builder allows you to select the "learn" tab and actually see the skills that go into your project. This enables users to learn and build with AI. # Visual style The visual style is a UGC-feel ad with quick cuts and overlays. The editing style features quick cuts to different scenes with overlays, which supports a casual tone. The pacing is quick to match a TikTok-style ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started for free at codecademy.com # Point of view - [object Object] # Storyline - 00:00–00:05 A split-screen shot shows two men looking at a computer with code with the text overlay "Vibe Learning VS Vibe Coding," which introduces the difference between Codecademy and its competitor. - 00:01–00:05 A man in a green shirt, who serves as a spokesperson for the ad, introduces the question of "have you heard about vibe learning?" which suggests that vibe learning is a newer concept and the audience is experiencing it from his perspective as he explains the product. - 00:05–00:12 The spokesperson transitions to explain that "vibe coding just lets you build code with text, but vibe learning lets you learn how everything is built so you can actually understand your web app," which elaborates on the difference between Codecademy and its competitors. - 00:20–00:27 The spokesperson explains that "with Codecademy's AI builder, you can select the learn tab and actually see the skills that go into your project," which uses the spokesperson's perspective to explain the benefits of Codecademy. - 00:27–00:30 The spokesperson transitions to explain that "it really is the secret to learning how to actually learn and build with AI," which implies the secret is to use Codecademy's AI builder to learn and build. - 00:30–00:32 The spokesperson transitions to "get started for free at codecademy.com," which delivers a call to action.

# Ad summary This ad promotes Codecademy, a learning platform designed to help users level up their careers in tech. The ad highlights features like portfolio-ready projects, interactive lessons, AI assistance, and interview simulations to prepare users for the real world. # Brand positioning Codecademy is presented as a learning platform designed to help individuals level up their careers in the tech industry. The brand aims to occupy a space in the consumer's mind as a comprehensive and accessible resource for gaining real-world experience and building skills. It aligns with values of career advancement, skill development, and practical application. Codecademy pushes against the traditional, theoretical approach to learning by offering portfolio-ready projects, interactive lessons, AI assistance, and customizable interview simulations. The brand positioning is both functional, focusing on performance and skill-building, and emotional, aiming to instill confidence and preparedness in its users. # Product Codecademy is a learning platform designed to help users level up their careers in tech. It offers portfolio-ready projects, interactive lessons, AI assistance, and customizable interview simulations. The platform is for anyone looking to gain real experience and build skills in the tech industry. Codecademy provides interactive lessons, AI assistance, and customizable interview simulations to help users feel fully prepared for the real thing. The platform addresses the barrier of lack of real-world experience by offering portfolio-ready projects and interview simulations. Codecademy aims to provide the tools to help users reach their career goals, offering a free way to get started. # Visual style The ad has a polished, commercial aesthetic with a clean and modern look. The editing style includes quick cuts and smooth transitions. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get started for free! # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a woman working on her laptop at home. - 00:00–00:04 The voiceover introduces Codecademy as a platform to level up your career. - 00:04–00:08 The ad transitions to a man working on his laptop, with text overlay highlighting Codecademy's offering of the latest tech skills. - 00:08–00:12 The ad returns to the woman, now highlighting the opportunity to gain real experience with portfolio-ready projects. - 00:09–00:12 The ad shows the woman in different outfits and scenarios, each time highlighting a different type of project. - 00:12–00:16 The ad shows the woman working on her laptop, with text overlay highlighting interactive lessons. - 00:16–00:22 The ad shows the woman working on her laptop, with text overlay highlighting AI assistance. - 00:18–00:22 The ad shows the woman working on her laptop, with text overlay highlighting customizable interview simulations. - 00:22–00:27 The voiceover states that Codecademy has the tools to help you reach your career goals. - 00:27–00:29 The ad ends with the Codecademy logo and the tagline "Develop yourself. Get started for free!"

# Ad summary This ad features a man named Daniel who shares his experience of transitioning from being a musician to working in tech with the help of Codecademy. He discusses the challenges of the musician lifestyle and how Codecademy provided him with a more satisfying career path. # Brand positioning Codecademy is presented as a platform that empowers individuals to transition into tech careers. The brand is positioned as a solution for those seeking more satisfying and stable career paths, particularly those who may be facing challenges in their current professions. Codecademy aligns with values of personal development, career advancement, and accessibility to the tech industry, pushing against the notion that tech careers are only for those with traditional education or backgrounds. The brand positioning is both functional, offering practical skills and career opportunities, and emotional, providing a sense of fulfillment and magic in learning new skills. # Product Codecademy is an online learning platform that offers courses and resources for individuals looking to develop skills in technology and coding. The platform is designed for anyone seeking a more satisfying career, as implied by the speaker's transition from musician to tech professional. Codecademy provides a way to learn coding skills that can lead to a more stable and fulfilling career. The ad addresses the purchase barrier of career dissatisfaction by presenting Codecademy as a solution that can transform one's professional life. The ad conveys that Codecademy is worth trying because it offers a path to a more satisfying and stable career, making learning feel like magic. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and transitions between shots, creating a dynamic rhythm. The production quality is a mix of professional footage and casual, personal shots, supporting the intended tone of authenticity and relatability. The pacing is consistent, with cuts timed to the music and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with the Codecademy logo and the speaker introducing himself and stating that before working in tech, he was a musician. - 00:01–00:04 00:01–00:04 The speaker describes his previous life as a musician, teaching at a drum school and doing gigs on the weekend. - 00:04–00:08 00:04–00:08 The speaker reflects on the lifestyle of being a musician, noting that it was getting quite a lot, and he wasn't sleeping or eating right. - 00:08–00:11 00:08–00:11 The speaker explains that he was looking for something more satisfying. - 00:11–00:14 00:11–00:14 The speaker shares that when he tried Codecademy, it felt like magic, implying that it provided him with the satisfaction he was seeking.

# Ad summary This ad promotes Codecademy, a platform for learning in-demand tech skills like AI, data science, and cybersecurity. It highlights how Codecademy helps users keep up with the rapidly changing tech industry by providing flexible learning options, including self-paced courses and instructor-led bootcamps. The ad targets individuals of all skill levels and encourages viewers to try the 7-day free trial of Codecademy Pro. # Brand positioning Codecademy aims to occupy the space of being the go-to resource for learning an array of tech skills. The brand promotes a value of accessibility, offering flexible ways to learn and cater to individuals of all skill levels. It emphasizes understanding the inner workings of tech rather than just surface-level knowledge. The brand's tone is casual and friendly, positioning itself as a supportive platform for career growth, regardless of the user's starting point. Codecademy offers a range of courses from AI to machine learning, data science, cybersecurity, and cloud technologies, promoting itself as being on the cutting edge of the tech industry. # Product Codecademy is an online learning platform designed to help individuals learn and grow their careers in the tech industry. It provides flexible learning options, including self-paced courses and instructor-led bootcamps, to cater to different schedules and learning styles. Codecademy offers a structured way to learn the latest tech skills, such as AI, machine learning, data science, cybersecurity, and cloud technologies. It's designed for people of all skill levels, aiming to provide everything needed to achieve tangible outcomes in a changing market. The platform addresses the pain point of keeping up with the rapidly evolving tech industry by offering in-depth understanding and practical skills. Codecademy Pro is the premium subscription that offers a 7-day free trial. # Visual style The ad's visual style is modern and clean, with bright, natural lighting. It combines UGC-style shots of the narrator in his home office with close-ups of computer screens showcasing code and the Codecademy website. The editing is a mix of static shots and quick cuts, paced to match the audio. The production quality is polished, giving it a professional yet approachable feel, ideal for attracting a tech-savvy audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try out the 7-day free trial on Codecademy Pro to start leveling up. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a question, 'Want to get ahead in tech?' to immediately engage the viewer, addressing their desire for career advancement. The creator asserts that the tech industry is rapidly evolving to emphasize the need for continuous learning. - 00:02–00:06 00:02–00:06 The ad introduces Codecademy as a solution to keep up with these changes, implying it is the viewer's desire to stay up to date. The narrator continues by saying, 'Here's how to keep up... Codecademy can help you keep up, by helping you understand what's actually going on under the hood'. - 00:06–00:10 00:06–00:10 Transitioning from the 'how' to the 'what', the ad positions Codecademy as the 'go-to resource for learning an array of tech skills,' establishing its authority and comprehensiveness in the tech education space. - 00:10–00:14 00:10–00:14 The narrator states, 'Codecademy is not just coding...to grow your career no matter where you are today.' This challenges a potential misconception of Codecademy being limited to coding, broadening its appeal by positioning it as a tool for comprehensive career growth. This serves to attract a wider audience with varying interests within the tech field. - 00:14–00:19 00:14–00:19 The ad elaborates on the breadth of skills offered, from 'AI to machine learning, data science, cybersecurity, cloud... the foundations of modern tech.' This reinforces Codecademy's commitment to modern and relevant tech education. - 00:19–00:21 00:19–00:21 Shifting to address the needs of different learners, the ad states, 'Codecademy gives you flexible ways to learn.' This acknowledges the diverse learning preferences and time constraints of potential users, offering a solution for all. - 00:21–00:27 00:21–00:27 Continuing from the flexibility of the program, the ad provides specific options. 'If you don't have a lot of time, you can learn at your own pace or if you want some accountability they have instructor-led bootcamps.' - 00:27–00:32 00:27–00:32 The ad states, 'They give you everything you need to learn the latest tech skills in a changing market... in a structured way.' Then, continuing from the theme of inclusivity, the ad mentions, 'People of all skill levels can achieve tangible outcomes,' highlighting the effectiveness and accessibility of Codecademy. - 00:35–00:38 00:35–00:38 The ad concludes with an encouragement to action: 'Try out the 7-day free trial on Codecademy Pro to start leveling up.' This provides a low-risk entry point for viewers to experience the benefits of Codecademy.