How Claire's Advertises on Meta

# Ad summary This ad promotes Claire's as a safe place to get piercings. The ad shows close ups of the piercing tools and a purple chair. The ad highlights that the piercing specialists are trained and the earrings are hypoallergenic. # Brand positioning Claire's is presented as a safe and reliable brand for body piercings, particularly for younger audiences. The ad emphasizes safety and hygiene with mentions of trained piercing specialists, hypoallergenic earrings, the latest piercing tech, and sterile single-use cartridges. By focusing on safety and expertise, Claire's positions itself as a trustworthy option that prioritizes customer well-being and reduces the anxiety around getting a piercing. # Product The ad highlights Claire's piercing services, which include trained piercing specialists, hypoallergenic earrings, the latest piercing technology, and sterile single-use cartridges. The services are available for anyone looking to get a safe and stylish piercing. The ad addresses potential purchase barriers by emphasizing the safety measures taken during the piercing process, such as sterile single-use cartridges, which reassures customers about hygiene and reduces potential health risks. The ad conveys that Claire's provides a comfortable and secure environment for piercings, ensuring a positive experience for those who may be anxious or hesitant. # Visual style The ad has a clean and polished aesthetic, typical of retail advertising. The editing is static, with no cuts or transitions. The production quality appears high-end, supporting the brand's image of safety and professionalism. The pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of the Claire's store and a pink chair. - 00:02–00:08 The ad emphasizes Claire's commitment to safety by listing their trained piercing specialists, hypoallergenic earrings, the latest piercing technology, and sterile single-use cartridges.

# Ad summary This ad promotes Claire's retail stores. The ad features a series of close up shots that showcase the ASMR qualities of various products available at Claire's. # Brand positioning Claire's is presented as a retail destination where young consumers can explore a variety of fashion accessories, toys, and beauty products. The brand aims to be seen as a fun, trend-focused, and sensory-rich shopping experience for tweens and teens. The brand's positioning is very playful and aligns with youth culture trends. # Product The advertisement highlights a variety of products sold at Claire's retail locations, including novelty toys, jewelry, and fashion accessories. Featured items are a glitter wand, a squishy toy, colorful hair clips, and beaded necklaces. The ad focuses on the sensory experiences—visual and auditory—these products provide. The advertised value lies in the sensory engagement that is part of the brand experience. # Visual style The ad has a bright, colorful aesthetic, in line with trends popular on social media platforms such as TikTok. The editing style features quick cuts and transitions timed with sound effects. The overall production quality has a polished commercial feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a title card. - 00:02–00:04 00:02–00:04 The shot of a colorful glitter wand rotating against a pink background appears. - 00:04–00:06 00:04–00:06 The shot of a colorful squishy toy appears and is squeezed. - 00:06–00:08 00:06–00:08 The shot of colorful hair clips appears and the ad showcases them clicking together. - 00:08–00:10 00:08–00:10 The shot of colorful beaded necklaces appears and the ad showcases them clacking together. - 00:10–00:11 00:10–00:11 The shot of the Claire's logo appears.

# Ad summary This ad showcases the new Claire's floral-themed makeup line through a series of ASMR sounds made by ripping open and touching the products. Each product has cute strawberry and floral details and the color scheme is consistent with pinks and reds. # Brand positioning Claire's is presented as a brand that provides trendy and affordable accessories and cosmetics, particularly aimed at a younger demographic. The ad aligns with a fun, playful, and youthful lifestyle, emphasizing cute designs and sensory experiences. Claire's positioning seems to ignore category norms, embracing a maximalist aesthetic with bright colors and playful themes. The brand's positioning is primarily emotional, focusing on creating a sense of joy and aesthetic appeal through its products, which are both accessible and visually appealing. # Product The ad features a new floral-themed makeup line by Claire's. The line includes several products, all designed with a cohesive strawberry and floral theme. One of the products is a shimmery lip gloss with strawberry designs on the tube, and a small daisy charm, called "Berry Bae". A strawberry-shaped lip balm is also shown. Additionally, the ad features a lip scrub and lip mask. All products are packaged in pink and red containers with floral and strawberry accents. The products are designed for easy, on-the-go use, with a focus on fun and playful application. The USPs include the trendy designs and the sensory appeal of the ASMR experience, which are targeted to a younger audience. The products address purchase barriers by being accessibly priced and visually attractive, making them an appealing choice for young consumers. # Visual style The ad has a polished, commercial aesthetic with bright lighting and clean visuals. The editing style is static with no cuts and a focus on product presentation. The production quality is high-end, creating a visually appealing and professional feel. The visual motif is the consistent use of floral and strawberry themes, which reinforces the product line's identity. The pacing is slow and deliberate, designed to highlight the ASMR experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with an overhead shot of several makeup products, including lip gloss, lip balm, and a lip mask, arranged around a pink makeup bag on a marble surface. - 00:02–00:05 The word "ASMR" appears on screen in large, floral-decorated letters. - 00:05–00:08 A sound of ripping is heard, and the camera focuses on the ripping of the Berry Bae lip mask.

# Ad summary This ad for Claire's showcases various earring placement options and demonstrates how different earrings can be worn on different parts of the ear. The ad presents multiple earring styles and encourages viewers to explore different ear-piercing placements. # Brand positioning Claire's is presented as a fashion-forward brand focused on self-expression through accessories, specifically earrings. The brand encourages individuality and creativity, allowing customers to curate their ear with multiple piercings and various earring styles. Positioning itself as a trendsetter in accessible jewelry, Claire's pushes against the norm of simple, single piercings, advocating for a more personalized and expressive approach to ear adornment. The brand’s positioning is emotional, focusing on empowerment and fun, enabling customers to embrace their unique style. With a wide range of styles and placements, Claire's aims to occupy a space in the consumer’s mind as a go-to for fashionable, affordable, and customizable ear jewelry, promoting a youthful and experimental lifestyle. # Product The featured product is a range of earrings designed for various ear placements, including the traditional lobe, multi-lobe, auricle, and cartilage. These earrings come in gold finishes and feature a variety of designs, such as hoops with gemstone pendants, twisted metal designs, and simple gold hoops. The earrings are designed to be mixed and matched, allowing customers to create personalized earscapes. The ad emphasizes the versatility and aesthetic appeal of the earrings, showcasing how they can be combined to express individual style. The ad addresses the possible purchase barrier of uncertainty around ear piercing placements by providing clear visuals and placement tips, encouraging viewers to experiment and find their unique ear-piercing style. By focusing on the visual impact and customization options, the ad encourages viewers to explore and purchase Claire's earrings to enhance their personal style. # Visual style The ad has a polished aesthetic with a clean, modern look. The focus is on showcasing the earrings in a clear and appealing way. The editing style uses static shots and smooth transitions to maintain a consistent and informative presentation. The production quality is high, resembling a professional commercial rather than UGC, lending credibility to the brand. There are visual motifs, such as close-up shots of the ear and animated text boxes that identify the location of the earrings. The pacing is consistent, with each shot held long enough to clearly convey the information. The visual elements are timed to the music, enhancing the overall viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of an ear adorned with multiple gold earrings in different placements. The focus is on showcasing how various earring styles and placements can be combined for a unique look. The message conveyed is about the brand’s self-expression through accessories, specifically earrings, allowing customers to curate their ear with multiple piercings and various earring styles. The perspective is from the brand, highlighting its aesthetic and variety. - 00:01–00:02 00:01–00:02 Text and an arrow appear to label the "traditional lobe" placement. This provides the audience with a clear understanding of common ear piercing locations and acts as the first educational step in the ad. The perspective is still from the brand, giving guidance to the consumer. - 00:02–00:03 00:02–00:03 The ad highlights the "multilobe" piercing locations. This builds on the previous beat by introducing the concept of multiple piercings in the lobe, encouraging viewers to consider additional piercings to enhance their ear styling. The perspective remains from the brand, educating and guiding the customer. - 00:03–00:04 00:03–00:04 The ad points out the "auricle" piercing location on the ear. This beat expands the piercing options beyond the lobe, showcasing piercings on the outer rim of the ear, adding another layer of customization. The perspective remains from the brand, continuing to inform the consumer. - 00:04–00:05 00:04–00:05 The ad labels the "cartilage" area, indicating piercing placement in the upper part of the ear. This highlights more adventurous piercing locations, catering to those seeking bolder styles. The message continues to be instructional, with the brand as the educator. - 00:05–00:06 00:05–00:06 The ad returns to the "traditional lobe" location, reinforcing the foundational piercing placement, offering the consumer a point of reference. The brand's perspective continues to be instructional, catering to all piercing enthusiasts. - 00:06–00:07 00:06–00:07 The ad highlights the "multilobe" piercing locations. This beat continues showcasing additional piercings in the lobe, encouraging viewers to consider extra piercings to enhance their ear styling. The perspective remains from the brand, educating and guiding the customer. - 00:07–00:08 00:07–00:08 The ad points out the "auricle" piercing location on the ear. This beat expands the piercing options beyond the lobe, showcasing piercings on the outer rim of the ear, adding another layer of customization. The perspective remains from the brand, continuing to inform the consumer. - 00:08–00:09 00:08–00:09 The ad labels the "cartilage" area, indicating piercing placement in the upper part of the ear. This highlights more adventurous piercing locations, catering to those seeking bolder styles. The message continues to be instructional, with the brand as the educator. - 00:09–00:10 00:09–00:10 The ad returns to the "traditional lobe" location, reinforcing the foundational piercing placement, offering the consumer a point of reference. The brand's perspective continues to be instructional, catering to all piercing enthusiasts. - 00:10–00:11 00:10–00:11 The ad highlights the "multilobe" piercing locations. This beat continues showcasing additional piercings in the lobe, encouraging viewers to consider extra piercings to enhance their ear styling. The perspective remains from the brand, educating and guiding the customer. - 00:11–00:12 00:11–00:12 The ad points out the "auricle" piercing location on the ear. This beat expands the piercing options beyond the lobe, showcasing piercings on the outer rim of the ear, adding another layer of customization. The perspective remains from the brand, continuing to inform the consumer. - 00:12–00:13 00:12–00:13 The ad labels the "cartilage" area, indicating piercing placement in the upper part of the ear. This highlights more adventurous piercing locations, catering to those seeking bolder styles. The message continues to be instructional, with the brand as the educator.

# Ad summary This ad uses a UI of a phone chat to promote Claire's piercings by showing the desire of a friend group to get piercings together. # Brand positioning Claire's is presented as a retail brand that provides ear-piercing services with an emphasis on creating memorable moments and strengthening bonds between friends. The brand leans into a youthful, fun, and trendy image, targeting a younger demographic interested in expressing themselves through fashion and accessories. Claire's positions itself as a facilitator of shared experiences, encouraging customers to visit their stores together and create lasting memories. The brand's playful approach and focus on friendship sets it apart from competitors, making it a destination for young people seeking stylish accessories and bonding activities. # Product The ad promotes ear-piercing services at Claire's, positioning it as a fun and memorable activity for friends to do together. It is implied that Claire's aims to provide a safe, trendy, and sociable ear-piercing experience, appealing to young customers looking for fashionable self-expression and shared moments with friends. The ad uses the group chat to highlight the excitement and spontaneity of planning a piercing appointment, emphasizing the appeal of creating bestie memories. # Visual style The ad has a bright, colorful, and playful aesthetic designed to appeal to a younger audience. The editing style uses static shots with minimal transitions, focusing on presenting text messages in a clear and engaging way. The overall production quality is polished, resembling native UI elements found on social media platforms, which aims to create a relatable and authentic feel for the viewer. The pacing is quick, keeping the audience engaged as the text messages rapidly appear on the screen. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action BOOK NOW # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a message from 'Vicky' saying 'hiiii besties' with emojis. - 00:01–00:03 This prompts 'Lianna' to ask, 'why am I feeling like we need a new moment'. - 00:03–00:05 'Angie' responds with 'low keyyyyy waittttt...piercings together??' - 00:05–00:07 Vicky replies, 'it's giving bestie memory'. - 00:07–00:08 Angie closes the chat with, 'say less. book ittttt'

# Ad summary This image ad for Claire's promotes their ear-piercing services, highlighting the brand's long history and the 'core memories unlocked' through the experience. It uses a collage of polaroid-style images featuring girls and close-ups of pierced ears, aiming to appeal to a younger audience and their parents with a sense of nostalgia and the promise of a fun, safe experience. # Brand positioning Claire's is presented as a nostalgic and trusted brand for ear piercing, with a focus on creating core memories for generations. The brand positions itself as a place where customers can get pierced safely and stylishly, emphasizing its 48-year history and the '110 million ears' pierced as evidence of its expertise and popularity. The brand aligns with values of self-expression, individuality, and creating memorable experiences, and the brand leans into the category norms of youthful fun and fashion. # Product The ad promotes Claire's ear-piercing services. It showcases pierced ears adorned with a variety of earrings, including studs, hoops, and more elaborate designs. The ad emphasizes the 'core memories unlocked for generations' through this service and provides a starting price of $29.99 to address potential purchase barriers related to cost. The products shown include various earrings and ear cuffs. # Visual style The ad has a playful and nostalgic visual style, using a collage of Polaroid-style photos to create a scrapbook effect. The photos are angled and have handwritten text near the bottom. The color palette is soft and pastel, contributing to a youthful and friendly aesthetic. The typography is a mix of bold and handwritten styles, adding to the casual and approachable feel. The use of stars and the overall layout create a sense of fun and self-expression, which is scannable and eye-catching in the feed. # Hooks Headline: 48 YEARS. 110 MILLION EARS. Core memories unlocked for generations. # Benefits - [object Object] # Features - [object Object] # Call to action BECOME A CLAIRE'S GIRL 🎀✨+ # Point of view - [object Object] # Storyline - The ad opens with a collage of Polaroid-style photos featuring girls with different ear piercings. This immediately sets a youthful tone and communicates that Claire's is a brand for self-expression through ear customization; it also presents a modern, fashionable brand aesthetic from Claire's POV. - The ad then transitions to a central block of text that highlights Claire's brand history, '48 YEARS. 110 MILLION EARS,' emphasizing the brand's experience and popularity and speaking from the brand POV. - The ad provides a clear call to action with 'Get pierced starting at $29.99', providing a value proposition that makes piercing seem accessible and affordable and delivered from the brand POV. - The ad includes an additional set of Polaroid-style photos featuring more girls and ear piercings, reinforcing the brand's focus on youthful customers and the variety of ear customization options available; the photo style also adds a nostalgic, sentimental tone from Claire's POV.

# Ad summary This ad promotes ear piercing services at Claire's. The ad features various visuals of people getting their ears pierced and happy customers holding Claire's shopping bags. The ad emphasizes Claire's expertise in ear piercing with facts like 110 million ears pierced and 48 years of piercing experience. It encourages viewers to book an ear piercing appointment at one of their 900 locations. # Brand positioning Claire's is presented as a go-to destination for ear piercing and accessories. The brand is positioned as experienced and trustworthy, having pierced 110 million ears over 48 years. The visuals of happy customers and the emphasis on sparkling accessories align the brand with fun, self-expression, and a youthful lifestyle. Claire's stands out as an accessible and safe place for ear piercing, and caters to a broad audience, including children and adults. # Product The primary product being advertised is Claire's ear piercing service. The service is positioned as safe, accessible, and reliable, with a long history and many locations. Supporting products shown in the ad include purple shopping bags that say "PIERCED by Claire's", and bottles of aftercare solution. The ad addresses the potential purchase barrier of safety by emphasizing Claire's extensive experience and expertise. The ad implies the service is worth trying due to the positive experiences of other customers and the fun, celebratory atmosphere. # Visual style The ad has a UGC-style aesthetic, with quick cuts and split-screen views that are common on social media platforms. The editing is fast-paced and the overall production quality is polished. The visual motif is the display of smiling people, which supports the intended tone of joy and excitement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action BOOK PIERCING # Point of view - [object Object] # Storyline - 00:00–00:02 A young girl smiles as a person wearing gloves pierces her ear. This introduces Claire's ear piercing service. - 00:00–00:02 A woman in a mall poses with a Claire's shopping bag and two tubes of aftercare product. This shows a satisfied customer with their purchase, implying a positive experience. - 00:00–00:02 A woman takes a selfie in front of Claire's accessories. This shows the variety of products available and emphasizes Claire's as a place for fashion and self-expression. - 00:00–00:02 A woman takes a selfie with a young girl who just got her ears pierced. This highlights the fun and celebratory nature of the experience. - 00:02–00:06 The ad shows various facts about Claire's ear piercing service, including the number of ears pierced, years of experience, and number of locations. This emphasizes Claire's expertise and trustworthiness. - 00:05–00:06 The ad ends with a call to action to book an ear piercing appointment. This encourages viewers to take the next step and visit Claire's.

# Ad summary This Claire's ad speaks to the potential anxieties associated with getting a piercing and addresses this by letting the audience know that they have performed over 110 million piercings. # Brand positioning Claire's is presented as a trusted authority in the ear-piercing industry with an extensive track record of successfully performing over 110 million piercings. The brand is positioned to alleviate the anxieties of those who may be nervous about getting a piercing. By highlighting its experience, Claire's aims to be viewed as the go-to place for a safe and reliable piercing experience. The brand messaging focuses on reassuring potential customers that they are in good hands, emphasizing expertise and trustworthiness. # Product The ad promotes Claire's piercing services, highlighting their extensive experience in the industry. It targets individuals who may be feeling nervous about getting a piercing, seeking to alleviate their anxieties by emphasizing Claire's' expertise. The ad focuses on the reassurance that potential customers are "in good hands," suggesting a safe and reliable piercing experience. The message is that Claire's is a trustworthy place for getting a piercing. # Visual style The ad features a clean and minimalist visual style. The layout relies on a monochromatic color scheme to make the brand name and copy stand out. The typefaces are modern and legible. The large repeating "FAQ" text acts as an unexpected visual element to break from the simplicity of the ad. # Hooks Headline: a little nervous? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand name, claire's. This introduces the brand to the audience and sets the stage for what's to come, coming directly from the brand's perspective. - The image copy asks the question, "a little nervous?", which acknowledges the common anxiety associated with piercings. This invites viewers to consider their own feelings and personalizes the message from the customer's perspective. - The ad states, "110m+ piercings later... you're in good hands," which reassures customers by highlighting the brand's expertise and experience, again coming from the brand's perspective.

# Ad summary This Claire's ad promotes their selection of 'viral candy' with a focus on ASMR qualities. The ad uses a playful, summery aesthetic with sounds of popping and crunching to entice viewers. # Brand positioning Claire's is presented as a retailer of trendy, accessible, and fun products, specifically catering to a younger demographic. The ad focuses on their candy offerings, positioning Claire's as a place to find viral and popular treats. The brand embraces a playful and youthful tone, aligning with a lifestyle centered around trends and sensory experiences. They leverage ASMR to enhance the appeal of their candy, ignoring traditional nutritional concerns and focusing on the sensory enjoyment of the product. # Product The ad features Claire's selection of 'viral candy'. The candies shown are presented as a variety of textures and flavors, designed to create an ASMR experience through sounds like 'pop pop' and 'crunch crunch'. These include gummy bears, peelable gummy candy (Peelz), and other assorted gummy candies. The ad highlights the sensory experience and trendiness of the candy, implying that they are popular and desirable among a certain demographic. The ad does not explicitly mention purchase barriers or nutritional information, focusing instead on the fun and sensory aspects of the treats. # Visual style The ad features a bright, playful aesthetic with a vertical format optimized for social media. The editing is static with no scene changes. The production quality is polished, aiming for a trendy and youthful feel. The ad relies on bright colors, clean graphics, and ASMR-focused close-ups of the candy to create a visually appealing experience. The static shots keep the focus on the displayed candy. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The screen displays various candies while text reads 'A Sweet ASMR, Sugar rush mode on. All the viral candy you're craving.'

# Ad summary This ASMR-themed ad for Claire's is promoting the brand's sensory edit, featuring a variety of products including press-on nails, slime, and body mists. # Brand positioning Claire's is presented as a brand that caters to a younger audience, offering trendy and sensory-focused products. The brand aims to occupy a space in the consumer's mind as a go-to destination for fun, affordable, and aesthetically pleasing items, emphasizing tactile and auditory experiences. It aligns with the values of self-expression, playfulness, and sensory exploration. The brand's positioning is both functional and emotional, providing products that serve a purpose, but also evoke positive sensory feelings, like the sound of jewelry clinking or slime stretching. The brand also aims to offer products that are on trend. # Product The ad features a variety of Claire's products, including press-on nails, body mists, slime, and hair accessories. The press-on nails are shown in a pastel-themed design with strawberry accents, providing an easy and fun way to achieve a stylish manicure. The body mists are packaged in colorful bottles with cloud designs, implying a light and refreshing scent. The slime comes in a pastel pink color with a decorative container labeled 'Axolotl Rainbow', suggesting a fun and tactile sensory experience. Hair accessories, such as butterfly clips and jewelry, are also featured, offering options for personal expression and style. The ad highlights the sensory aspects of each product, emphasizing the tactile and auditory experiences they provide. The ad encourages the viewer to explore and enjoy these items, promoting them as sensory tools for self-expression and enjoyment. # Visual style The ad features a vibrant and trendy aesthetic with bright pastel colors and ASMR sounds. The video uses quick cuts to showcase a variety of sensory-focused products and interactions. The production quality has a polished commercial feel, indicating a professional production. The pacing is moderate, keeping the viewers engaged with quick transitions and rhythmic audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action visit claire's to shop the sensory edit # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of someone winking at the camera while doing a countdown. - 00:02–00:06 00:02–00:06: The ad transitions to various ASMR-themed visuals, like press-on nails, a glass of iced tea with small ice cubes, and a jar of slime. It gives a sense of the products to come. - 00:06–00:09 00:06–00:09: Two influencers with manicured nails and styled hair are holding two different bottles of body mist. This is an ASMR experience with tapping of the nails on the bottles as well as them spraying it to the camera. This promotes that Claire's is on trend. - 00:09–00:12 00:09–00:12: Gold and silver chains are dropped onto a tray with hair clips. This is an ASMR experience with the sound of the chains dropping and a visual of the light reflecting off of the metal. - 00:12–00:14 00:12–00:14: Two people are smiling and laughing while making a heart with their hands. This is a promotion of Claire's as a place to go with your friends to have fun and express yourself.

# Ad summary This ad features close-up, ASMR-style interactions with colorful and tactile toys from Claire's. # Brand positioning Claire's is presented as a purveyor of trendy, tactile toys and accessories targeted towards a youthful demographic. The brand aligns with a fun, playful lifestyle, emphasizing sensory experiences and current trends like ASMR. Claire's leans into the norms of youthful trends, offering products that cater to sensory play and visual appeal. The brand positioning is primarily emotional, focusing on enjoyment and engagement. # Product The ad features a variety of Claire's products, all emphasizing tactile and sensory play experiences. Products include scented body mists, slime, and squishy toys, all designed to appeal to a younger demographic seeking sensory stimulation and trendy items. The body mists are brightly colored and packaged, highlighting scents like 'Rise & Shine Berry.' The slime, such as 'Axolotl Rainbow' slime, offers a unique texture and visual appeal. These products are presented as ways to engage with textures and scents, providing an enjoyable and sensory-rich experience. The ad emphasizes the fun and trendy aspects of these products, positioning them as desirable items for youthful consumers. # Visual style The ad features a bright, youthful aesthetic with close-up shots and a focus on tactile interactions. The editing is quick, with cuts timed to emphasize the ASMR effect and sensory experiences. The production quality appears polished, aiming for a UGC feel that is still visually appealing. Visual motifs include bright colors and close-ups of textures. The pacing is fast, with frequent cuts to maintain engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with close-ups of hands interacting with various products, emphasizing the textures and sounds they create. - 00:02–00:02 Two girls are shown close together, smiling and spraying the body mists. - 00:02–00:04 The focus shifts to hands manipulating various textured items like slime and a squishy ball, highlighting their tactile qualities and ASMR appeal. - 00:04–00:05 The brand logo is displayed, encouraging viewers to visit Claire's.

# Ad summary This ad for Claire's promotes dumpling-shaped toys. The ad features multiple dumpling toys in different colors inside of what appear to be miniature bamboo steamers. The ad targets Claire's fans. # Brand positioning Claire's is presented as a retailer specializing in trendy accessories and novelty items, particularly for a younger female audience. The brand is positioning itself as a source for unique and playful products. The ad embraces a fun and youthful aesthetic, using the recognizable Claire's logo to reinforce brand recognition and create a sense of familiarity with its target demographic. # Product The product featured is a dumpling-shaped stress ball or toy. Each dumpling features a cartoonish smiling face. The toys come in pastel shades of pink, blue, green, yellow, purple, and gold. The dumplings are displayed inside of miniature bamboo steamers and presented as a collectible item for Claire's customers. The ad aims to overcome purchase barriers by highlighting the cuteness and collectibility of the toy while also creating urgency by saying to "grab them before they're gone." # Visual style The ad features a studio-shot image with bright and even lighting, emphasizing the colorful dumpling toys. The visual motif includes a flatlay arrangement of the products with a clean background, typical of e-commerce or social media product showcases. The image uses platform-native aesthetics by mimicking an iMessage screenshot. The overall style is playful and eye-catching to grab attention in-feed, enhancing scannability with its clear product focus and concise messaging. # Hooks Headline: claire's girl psa # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of various dumpling-shaped toys in pastel colors, each in a miniature steamer to convey that the featured product is the dumpling toys. - A chat-style bubble appears with text, "claire's girl psa / dumplings are back✨ / grab them before they're gone" to convey urgency to viewers.

# Ad summary The ad features Claire's products in an ASMR format, showcasing a variety of items such as hair clips, false nails, jewelry, and a pink drink. The visuals and sounds are designed to create a sensory experience. # Brand positioning Claire's is presented as a destination for trendy, fun, and accessible accessories and beauty products, primarily targeting a younger demographic. The brand aims to occupy a space of playful self-expression and personal style, offering items that align with current trends and sensory experiences. The brand promotes a lifestyle of enjoyment and experimentation with fashion and beauty, and it does not push against category norms. # Product The ad features a range of Claire's accessories and beauty products designed for a younger audience, including hair clips in various designs (butterfly, pink), gold jewelry, and false nails with playful patterns (strawberries, polka dots). Additionally, a pink drink is shown, served in a clear glass with visible fruit pieces, implying it's a refreshing beverage option available at Claire's stores. The products are presented as fun and trendy items that enhance personal style and offer a sensory experience through their sounds and visuals. The ad does not explicitly mention any purchase barriers but implies that the products are accessible and worth trying for their aesthetic appeal and sensory engagement. # Visual style The ad has a playful and trendy aesthetic, typical of UGC. The video combines close-up product shots with a smiling face and ASMR sound. The editing is simple with static shots and minimal transitions. The production quality leans toward a UGC feel, enhancing authenticity and casualness. The pacing is moderate, with cuts every few seconds to maintain interest. The cuts sync with ASMR sounds. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The video opens with a close-up of various Claire's products, including hair clips and gold jewelry, on a reflective surface. - 00:00–00:01 A hand wearing colorful nails taps the items, creating ASMR sounds. - 00:00–00:01 This draws the viewer in with a sensory focus on sound and texture, appealing to ASMR enthusiasts and emphasizing the playful nature of the products. - 00:00–00:01 The perspective is from the brand, showcasing product details in an engaging way. - 00:01–00:03 The video transitions to a person holding a package of Claire's false nails near their face, smiling. - 00:01–00:03 The visual focuses on the product and the person's positive expression, reinforcing the fun and excitement associated with Claire's products. - 00:01–00:03 The person is smiling, conveying positivity. - 00:01–00:03 The perspective shifts slightly to include the person's point of view, allowing viewers to imagine themselves enjoying the product. - 00:03–00:05 The video shows a pair of hands holding a pink drink with fruit pieces, accompanied by the Claire's logo. - 00:03–00:05 The brand is using the Claire's logo in the center of the screen to showcase their drink. - 00:03–00:05 The camera focuses on the drink and logo to remind the viewer where to find it.

# Ad summary This ad is for Claire's and features ASMR sounds with the Peelrz candy. The ad begins with a woman laying down near a pool with several bags of Peelrz candy surrounding her. The sounds of the Peelrz bag opening and candy being chewed are emphasized throughout the ad. # Brand positioning Claire's is presented as a fun and trendy brand. The ad showcases the trendy candies that can be found in stores. The brand is playful as it features ASMR sounds to enhance the user experience while highlighting the viral candies. # Product The product being advertised is Amos Peelrz candy. The ad features sounds of the bags opening, the candy being chewed, and the packaging being crinkled to emphasize the sensory experience of consuming the candy. The candy comes in pink and yellow packaging. The ad calls the candy "viral candy." # Visual style The ad has a light and airy aesthetic with a bright color palette to emphasize a summer vibe. The editing style consists of static shots with a slow and consistent pace. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a shot of a woman surrounded by Peelrz candy near a pool to promote the candies' fun summer vibes. - 00:05–00:09 The ad transitions to ASMR sounds of the woman opening the candy and eating it to emphasize the sensory experience of eating the candy.

# Ad summary This ad features Claire's products such as slime and candy being played with to create satisfying ASMR sounds. # Brand positioning Claire's is presented as a destination for trendy and sensory-rich products targeting a young, primarily female audience. The brand emphasizes fun and entertainment through products like slime and candy, catering to the ASMR trend, which is popular among younger demographics. The ad suggests Claire's aligns with a playful, sensory-driven lifestyle, offering items designed to create unique, enjoyable experiences. The brand positions itself as a go-to for satisfying and engaging products, moving away from traditional retail and towards a sensory and experiential offering. # Product The ad features Claire's products focused on sensory engagement and ASMR experiences. The primary products include various types of slime, such as clear slime with glitter, pink slime in a container, and various candies, including Gummy Candy in flavors like peach and orange. These products are designed to create satisfying sounds and tactile experiences, appealing to those who enjoy ASMR content. The products are showcased for their textures, colors, and the sounds they produce when handled. The ad addresses the barrier of simply seeing the product by immersing the viewer in the tactile and auditory experience, highlighting the unique sensory appeal of these items and emphasizing their potential for relaxation and enjoyment. # Visual style The ad's aesthetic is bright and playful, using vibrant colors and close-up shots to emphasize texture and sound, which creates an ASMR experience. The editing style features quick cuts to maintain a fast pace, changing the visual stimuli. The production quality appears high, with clean shots and clear focus to highlight the details of each product. The visual motifs include the consistent use of hands interacting with products and a brightly colored background. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action visit claire's # Point of view - [object Object] # Storyline - 00:00–00:01 A gloved hand taps and scratches on a transparent container with small colorful items inside, creating a tapping sound. - 00:01–00:02 00:01–00:02 A hand pushes into a pink container of slime, conveying the tactile sensation of the product. This follows the previous sound-driven shot, adding a visual element to the ASMR experience. - 00:02–00:03 00:02–00:03 A gloved hand pulls away some tape to reveal some items inside of a pink heart. - 00:03–00:04 00:03–00:04 A hand scratches at a transparent container with what appears to be gumballs inside, providing a visual of the ASMR. - 00:04–00:06 00:04–00:06 A hand sweeps across the screen some packets of candy, creating a crackling sound. The perspective switches to show the ASMR with Claire's candy.

# Ad summary This ad features ASMR sounds created by squishing, breaking, and squeezing the Claire's squishmallows. The ad is visually centered on the squishmallows and incorporates pink and blue tones to draw the viewer in. # Brand positioning Claire's is presented as a fun, youthful brand with an association to ASMR trends. The brand occupies a market space catering to kids and young teens, particularly those interested in accessories, jewelry, and novelty items. The brand maintains a playful tone, using trending sounds and products. The brand ignores functionality in favor of tapping into a current cultural trend to garner attention. # Product The Claire's products featured are squishmallows shaped like colorful fruit gummies. These soft, brightly colored toys are designed to be squeezed and squished. The ad focuses solely on the texture and sounds the squishmallows make, highlighting ASMR properties for a sensory experience. The USPs include tactile play, stress relief, and sensory enjoyment. # Visual style The ad has a soft, colorful aesthetic with a focus on ASMR sounds and visuals. The editing style is static with close-up shots. The production quality is polished, giving the ad a commercial feel. The visual motif includes bright colors and sensory experiences. The pacing is slow and steady, emphasizing the ASMR aspect. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a hand holding colorful gummy-shaped squishmallows to evoke ASMR feelings and show product interaction. - 00:02–00:04 The sound of the squishmallows being squeezed plays, emphasizing the ASMR aspect and engaging the viewer's senses. The perspective is from someone enjoying the sensory experience, highlighted by the close-up and sound. - 00:05–00:07 The sound of the squishmallows breaking apart plays, continuing the ASMR experience and showing product texture. - 00:08–00:09 The sounds continue, emphasizing the squishmallows' sensory and tactile qualities to create satisfying ASMR for the viewer.

# Ad summary The ad highlights Claire's services and features related to ear piercing, emphasizing its long history, safety, and the large community of 'Claire's girls.' It uses visual cues such as ear close-up to draw viewers' attention to the various earrings available. # Brand positioning Claire's is presented as a long-standing and popular brand specializing in ear piercing services and fashion accessories. The brand emphasizes its established history of "48 years piercing" and the large community it has cultivated with "join 110+ million claire's girls." The positioning is geared towards safety and quality, as evidenced by claims of "sterile + hypoallergenic" practices and "qualified piercing specialists". Claire's aims to occupy a position in the market that is both functional (safe and professional piercing services) and emotional (being part of a large, fashionable community). It aligns with a lifestyle of accessorizing and self-expression, while likely pushing against the perception of piercing being unsafe or unprofessional by highlighting its stringent safety measures. # Product The main product being advertised is Claire's ear piercing service. The ad showcases various aspects of this service, including the assurance of safety, hygiene, and the availability of qualified piercing specialists. The service is presented as a way to join a large community of "claire's girls," implying a sense of belonging and shared identity. The advertisement uses language that addresses potential purchase barriers by emphasizing "sterile + hypoallergenic" materials and a "safety first" approach, seeking to reassure customers about the quality and care provided during the piercing process. The ad also showcases a range of earrings that are available for purchase with the service, emphasizing the variety and stylishness of the available options. The ad emphasizes that there are "over 900 locations" where customers can access these services, aiming to make the offering seem accessible and widespread. # Visual style The ad has a clean and modern aesthetic with a focus on showcasing the ear piercing service. The production quality appears high, with the close-up shot of the woman's ear being well-lit and detailed. The use of pastel colors and rounded badges gives it a friendly and approachable vibe. It seems platform-native, designed to fit within an in-feed social media environment. The typography is clear and legible, enhancing scannability and stop power in the feed. # Hooks Headline: get pierced & join 110+ million claire's girls # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing Claire's and prompting viewers to get their ears pierced and join "110+ million claire's girls," inviting them to become part of a larger community. The brand is telling the beginning of its story by emphasizing its wide reach and welcoming tone. - The ad then highlights the brand's extensive experience, citing "48 years piercing." Claire's is emphasizing its reliability and history in the industry. - Next, the ad references a series of features like “sterile + hypoallergenic”, “safety first”, “qualified piercing specialists”, and “over 900 locations” to build credibility in Claire’s piercing services. The brand is detailing its dedication to professional safety and wide availability. - The ad ends by showcasing "soooo many earrings", encouraging customers to explore Claire's wide range of accessories. Claire’s is showing its product options and breadth of selection.

# Ad summary This ad features a woman doing an ASMR unboxing and demonstration of Claire's products. She shows off the various sensory and beauty products that she purchased and provides her review of the products. # Brand positioning Claire's is presented as a retailer of trendy and accessible accessories, beauty products, and toys targeted towards a younger, girly audience. The brand's sensory shop is designed to provide satisfying and stimulating experiences through touch, sight, and sound. Claire's also aims to evoke nostalgia and fun. The ad highlights Claire's ability to cater to individual expression and unique experiences. # Product The ad features an array of Claire's products from their 'sensory shop'. This includes Dope Slimes Slime Worlds Oceanic Series cloud slime, Amos Peelgrz Banana Gummy Candy, Claire's crystal charms keychain, Series One Mushy Mush mystery mush, DY Gems stick on silhouette corps, Claire’s Cloud Body Mist, and Birthday Cake lip gloss. The Dope Slimes Slime Worlds Oceanic Series cloud slime features a base of turquoise and lavender cloud slime, miniature marshmallows, white sprinkles, and a toy shark on top. The Amos Peelgrz Banana Gummy Candy are banana flavored gummies in the shape of bananas that peel open. The Claire's crystal charms keychain features crystal charms in the shape of miniature desserts. The Series One Mushy Mush mystery mush is a mystery squishy toy that comes in a sealed package. The DY Gems are stick on body gems, including stars, flowers, and circles. The Claire’s Cloud Body Mist is a body mist in a yellow spray bottle. The Birthday Cake lip gloss is a pink roller lip gloss. # Visual style The ad has a polished, natural feel with a focus on ASMR elements. Editing consists of quick cuts to showcase products and actions. The production quality is high, featuring a well-lit environment and a clean aesthetic. The pacing is moderate, with consistent cuts to match the ASMR and product demonstration flow. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Let me know down below which one was your favorite item. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator addresses the audience saying that she may have splurged at Claire's so she will show an ASMR experience. - 00:03–00:07 00:03–00:07 The creator addresses the audience again saying that she is living her best girly life. She proceeds to show all of the items she purchased from Claire's sensory shop. - 00:07–00:09 00:07–00:09 The creator, with heightened enthusiasm, tells the audience that she will be getting right into the ASMR. - 00:09–00:26 00:09–00:26 The creator unboxes the Dope Slimes Slime Worlds Oceanic Series cloud slime. She removes the slime from the container and mixes the ingredients, which include a turquoise and lavender cloud slime base, miniature marshmallows, white sprinkles, and a toy shark on top. The creator stretches and manipulates the slime in her hands. - 00:26–00:30 00:26–00:30 The creator reveals the Amos Peelgrz Banana Gummy Candy and shakes the container. - 00:30–00:36 00:30–00:36 The creator shows the Claire's crystal charms keychain and shakes it back and forth. - 00:36–00:43 00:36–00:43 The creator shows the Series One Mushy Mush mystery mush and reveals a yellow chick squishy toy. - 00:43–00:48 00:43–00:48 The creator shows the variety of Mushy Mush squishy toys. - 00:48–00:53 00:48–00:53 The creator shows the DY Gems stick on silhouette corps and applies them to her face. - 00:53–00:57 00:53–00:57 The creator shows the Claire’s Cloud Body Mist and sprays it on her arm and rubs it in. - 00:57–01:01 00:57–01:01 The creator shows the Birthday Cake lip gloss. - 01:01–01:13 01:01–01:13 The creator tells the audience that she is pleasantly surprised by all the items she has shown in the video. She asks the audience to comment which one was their favorite. She finishes by saying that she needs to go back to Claire's to do another ASMR.

# Ad summary A young female creator showcases several items purchased from Claire's, which she describes as essential for a perfect girl's summer. She demonstrates and interacts with each product while providing auditory ASMR. # Brand positioning Claire's is presented as a go-to retail destination for young girls seeking on-trend accessories, beauty products, and novelty items. The brand aims to occupy a space in the consumer's mind as a purveyor of fun, youthful, and accessible products that enhance self-expression and social connection. Claire's aligns with a playful and expressive lifestyle, promoting values of friendship, creativity, and seasonal excitement. The brand does not explicitly push against category norms but rather embraces current trends and popular items to remain relevant to its target demographic. The brand positioning is highly emotional, focusing on the joy and excitement associated with accessorizing and sharing experiences with friends. # Product The ad showcases a variety of items from Claire's, all geared toward young girls. These include two packages of Amos Peelez gummy candy in mango and grape flavors, black framed sunglasses, two packages of Silky Gem Jewel Blast sparkling sour popping candy in blue raspberry and green apple, a pink lip gloss on a keychain, a gold charm necklace, a gold charm bracelet, a pair of clear square earrings containing liquid and a floating teddy bear and a container of light purple slime which the presenter states matches her nails. These products are presented as "essentials" for a perfect girl's summer. The main selling point is that Claire's has everything needed for a fun and trendy summer experience. The ad addresses the purchase barrier by implying affordability and trendiness, making the products desirable and accessible to young girls. # Visual style The ad has a polished commercial feel, but maintains elements of a UGC aesthetic. It is shot with clean lighting and a clear focus, indicating a higher production quality than typical user-generated content. The editing features quick cuts to maintain a fast pace, with an estimated cut rate of around 20-25 cuts per minute. The visual motifs revolve around close-ups of the products, enhancing their appeal. The cuts are not explicitly synced to the music, but the overall pacing feels energetic and engaging. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Make sure to go check out Claire's to stock up on everything you need for the best girls summer. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator, standing in her bedroom, introduces the video by stating that she went to Claire's to get the essentials for the perfect girl's summer. - 00:05–00:43 She names several products and interacts with each one while creating auditory ASMR, focusing on sensory appeal and current trends. - 00:43–00:51 She concludes the video by encouraging viewers to visit Claire's to stock up on everything they need for the best girl's summer, then waves goodbye to the camera.

# Ad summary This ad for Claire's advertises a "Buy 3 Get 3 Free" promotion on almost everything in the store. # Brand positioning Claire's is presented as a fun and accessible destination for accessories and jewelry, particularly for a younger demographic. The brand's positioning revolves around providing a wide variety of trendy items, with a focus on affordability and promotional offers that make it easier to accumulate a collection of fashion accessories. The playful visual style and tone align with a youthful, vibrant lifestyle, differing from more serious or luxury-focused jewelry and accessory retailers by focusing on a more casual, expressive approach. # Product The ad promotes a "Buy 3 Get 3 Free" offer on almost everything at Claire's. The product itself is not explicitly shown in the advertisement. The offer applies to a wide range of products available in the store, targeting consumers who want to purchase multiple items at once. The promotion addresses a potential purchase barrier by providing a cost-effective way to acquire more items, appealing to those who enjoy collecting or experimenting with different accessories. # Visual style The ad has a playful and youthful aesthetic. The image treatment includes soft lighting and a pastel color scheme, contributing to a fun and inviting feel. The typography is large and bold to quickly convey the promotional offer. The overall style is designed to be eye-catching and scannable, fitting well within the fast-paced environment of social media feeds. # Hooks Headline: Buy 3 Get 3 Free* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a "Buy 3 Get 3 Free" deal, inviting potential buyers to take advantage of a significant discount. The brand wants you to feel like you're getting a great deal. - The promotion is for almost everything in the store. The brand is clarifying any exclusions to the offer to avoid potential confusion.