How Cheerz Advertises on Meta

# Ad summary This ad promotes the Cheerz app, which allows users to create personalized photo magnets and gifts. The ad features a white retro mini-fridge covered in photo magnets to showcase the Cheerz product as an ideal gift idea for Mother's Day. # Brand positioning Cheerz is presented as a provider of personalized, unique photo products. The brand aims to occupy the space of thoughtful, creative gifting, aligning with values of personal connection and nostalgia. The ad showcases Cheerz' ability to transform digital photos into tangible keepsakes, pushing against the norm of photos remaining solely on devices. The brand positioning is emotional, focusing on creating smiles and iconic Mother's Day gifts. # Product The featured product is a set of square photo magnets that can be personalized via the Cheerz app. The app enables users to select photos from their devices, customize them, and order magnets for delivery. The magnets are presented as a unique, personal gift, particularly for Mother's Day. The ad emphasizes the ease of use, stating that the product is "Prêt en quelques clics" (Ready in a few clicks), addressing a purchase barrier by showing how quickly and easily the magnets can be ordered. # Visual style The ad has a bright and cheerful aesthetic with a blend of static shots and screen recordings. The production quality is polished. The editing rhythm is quick, and the visuals are timed to upbeat music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Je commande # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a close-up of a white mini-fridge covered in photo magnets with the text overlay "LE petit cadeau unique" (The small unique gift). - 00:03–00:09 The fridge door opens, transitioning to a screen recording of the Cheerz app interface, which shows a user selecting photos to be used for the photo magnets. The text overlay "Prêt en quelques clics" (Ready in a few clicks) suggests the ordering process is easy and quick. - 00:07–00:09 The recording showcases the user selecting the images, which also includes a photo with text, and placing the order for a square magnet. - 00:09–00:11 The scene transitions back to the mini-fridge, where a woman applies one of the magnets onto the fridge. - 00:11–00:15 The woman adjusts one of the magnets, with the text overlay "Pour une Fête des Mères iconique !" (For an iconic Mother's Day!). - 00:15–00:21 The ad ends with a shot of the app interface. A call to action button appears with the text "Je commande", prompting the viewer to place an order.

# Ad summary This ad showcases Cheerz, an app that allows you to create a personalized photo frame as a gift for Mother's Day. The ad features a woman who uses the app to upload her favorite photo, select a description for her mother, and then send the frame as a gift. The recipient is happy when receiving the gift. # Brand positioning Cheerz is positioned as a user-friendly service for creating personalized photo gifts quickly and easily. The brand aims to occupy the space of convenient, thoughtful gifting. It promotes a lifestyle of sharing memories and celebrating relationships through custom keepsakes. Cheerz ignores the complexity of traditional gift-giving by offering a simple, app-based solution. Its positioning is functional, focusing on simplicity and speed, while also appealing to emotional connections and personal expression through customizable products. # Product The advertised product is a personalized photo frame from Cheerz, designed as a gift for Mother's Day. The frame features a photograph uploaded by the user, paired with a custom description selected to honor their mother. Users create the frame using the Cheerz app in under five minutes. Once ordered, the frame arrives within 48 hours, carefully packaged and ready to be gifted. The product addresses the challenge of finding a thoughtful and convenient gift, emphasizing the ease of creating a unique keepsake. # Visual style The ad has a clean, bright aesthetic with natural lighting and a polished feel. The editing style includes quick cuts to maintain a fast pace. The production quality gives a UGC feel, which supports an authentic and relatable tone. The pacing is consistent with the tempo of the background music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Télécharge Cheerz # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showcasing a completed Cheerz personalized photo frame, highlighting the finished product. - 00:02–00:04 A woman demonstrates how to create a Cheerz photo frame using the app on her phone. - 00:04–00:08 The ad cuts back to the finished frame, showing the uploaded photo and description. - 00:08–00:12 The woman gifts the frame to her mother. The mother is delighted upon receiving the gift. - 00:12–00:15 The ad ends with a call to action to download the Cheerz app.

# Ad summary This ad promotes the Cheerz app, which allows users to create photo albums and other photo products from their phones. The ad features a user scrolling through the app and selecting photos for a photo album. The ad also shows a finished photo album with photos of friends at the beach. # Brand positioning Cheerz is presented as a user-friendly app that allows customers to easily create personalized photo albums and gifts. The brand aims to occupy a space in the consumer's mind as a convenient and accessible way to preserve memories. The brand aligns with values of simplicity, personalization, and capturing joyful moments. Cheerz pushes against the norm of keeping photos solely in digital formats, instead offering a tangible way to enjoy and share them. The brand positioning is both functional (easy photo printing) and emotional (preserving memories). # Product Cheerz is an app that allows users to create personalized photo albums and other photo products directly from their phones. The app is designed for anyone who wants to easily preserve and share their memories in a tangible format. The app features a user-friendly interface, allowing customers to select photos, customize layouts, and order prints with ease. The ad highlights the simplicity of the app, addressing the purchase barrier of complicated photo printing processes. The Cheerz app offers a convenient and accessible way to transform digital photos into physical keepsakes. # Visual style The ad has a bright and cheerful aesthetic, with a focus on vibrant colors and natural lighting. The editing style is quick and dynamic, with smooth transitions between shots. The production quality is polished, giving the ad a professional and appealing look. The pacing is fast, with cuts timed to the music beats. The overall visual style supports the intended tone of fun, simplicity, and joy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Je commande # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a close-up of a phone screen displaying a comment from a user praising the Cheerz app for its simplicity. The user is shown navigating the app, selecting photos, and customizing a photo album. This conveys the message that the app is easy to use and allows for quick photo selection and customization, from the perspective of a satisfied customer. - 00:05–00:16 00:05–00:16 The scene transitions to a close-up of a finished Cheerz photo album. The pages are turned to display photos of friends at the beach. This conveys the message that the app allows users to create high-quality photo albums that capture fun and memorable moments, from the perspective of someone enjoying the finished product. - 00:16–00:21 00:16–00:21 The ad concludes with a screen displaying the Cheerz logo, a call to action to order, and app store download options. This conveys the message that the app is readily available for download and encourages viewers to take the next step and start creating their own photo albums, from the brand's perspective.

# Ad summary This ad showcases the Cheerz 'Le Cadre Photo Famille' (Family Photo Frame). It positions the frame as the perfect gift, featuring a real-life setting of someone hanging the frame, and text overlay with the brand name and product description. # Brand positioning Cheerz is presented as a brand that specializes in creating personalized photo products, with an emphasis on family and gifting. The ad highlights the brand's focus on creating meaningful, personalized items that capture special moments. The brand is positioning itself as a provider of heartfelt and thoughtful gifts, especially for family-oriented individuals. It appears to follow category norms of personalization while emphasizing the emotional value of the products. # Product The advertised product is 'Le Cadre Photo Famille' (Family Photo Frame) from Cheerz. It is a wooden-framed photo frame containing a portrait of two women. The frame is designed to hold a family photo or personalized print. The print within the frame is described as 'MAMAN COOL (nom feminin) Celle qui gère sans pression, relativise avec style et rond tout beaucoup plus doux.' The product is being presented as a gift item. # Visual style The ad has a clean and bright visual aesthetic with a focus on natural lighting. The production quality is high, with clear and crisp image details. The style seems platform-native, possibly designed for in-feed placement with a focus on a single product display. # Hooks Headline: Le Cadre Photo Famille La définition d'un cadeau réussi ! # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing Cheerz's 'Le Cadre Photo Famille' (Family Photo Frame), communicating its purpose as a family-oriented product. The brand is presenting this angle to draw in viewers who value family connections and personalized keepsakes. - The ad highlights the frame as 'La définition d'un cadeau réussi !', (the definition of a successful gift), reinforcing that the product is a thoughtful gift idea, seen from the brand's perspective. This is included to appeal to viewers seeking the perfect gift. - The ad shows a person hanging the frame, indicating the product's ease of use and integration into a home setting. This visual aims to show the customer perspective and provide a real-life scenario of the product's use.

# Ad summary This ad for Cheerz promotes personalized framed photos as a gift for mothers. The ad features photos of different mother-daughter pairings, emphasizing the personalized and sentimental value of the product. It includes a tagline about each mom having her own definition, and it ends with a call to action to order. # Brand positioning Cheerz is presented as a company that creates personalized photo gifts, specifically highlighting framed prints. The brand aims to occupy a space in the consumer's mind as a provider of sentimental, custom gifts that celebrate personal relationships. The brand’s tone is warm, friendly, and emphasizes the emotional connection associated with memories. Cheerz positions itself outside of generic gift options, offering a personalized alternative that resonates with individual stories and relationships, promoting a feel-good lifestyle through capturing and displaying meaningful moments. # Product Cheerz offers personalized framed photo prints. The product allows users to select and frame photos of their choice. The photos are presented with a 'definition' caption below them, adding a personal touch. The frames come in black and wood tones, and the final product is designed to be displayed on walls. The product caters to individuals looking for sentimental and personalized gifts, especially for occasions like Mother’s Day. The ad addresses the purchase barrier of generic gifts by offering a custom, emotionally resonant alternative. # Visual style The ad has a bright and cheerful aesthetic. The production quality is polished, giving it a commercial feel. The editing style uses quick cuts, which helps to maintain a fast pace. The cuts are not necessarily timed to the music but align with the visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Je commande # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A person off camera shows a framed photo of two women. - 00:02–00:04 The scene transitions to a younger and older woman looking at a photo. - 00:04–00:05 The camera zooms in on the photo that the women are looking at. - 00:05–00:07 The older and younger woman are looking at and hanging framed photos on the wall. - 00:07–00:10 The ad shows a series of framed photos with short text describing each photo. - 00:10–00:14 The ad ends with a graphic of the Cheerz logo and call to action.

# Ad summary This ad promotes Cheerz's photo album as a great gift for mothers. It opens with a user question about mother's day gifts and then shows how easy it is to create a photo album using Cheerz's app. # Brand positioning Cheerz is presented as a company specializing in printing smiles and preserving memories through customizable photo albums. The brand offers a convenient and user-friendly app that allows customers to create personalized photo albums in just a few clicks, emphasizing simplicity and accessibility. Cheerz is positioned as a modern solution for turning digital photos into tangible keepsakes, making it easy to create heartfelt gifts for loved ones. The brand aligns with values of family, nostalgia, and creating lasting memories, while pushing against the norm of keeping photos solely in digital formats. # Product The Cheerz photo album is a customizable product designed for preserving and gifting memories. The ad highlights how easily a user can create a physical photo album from digital images using the Cheerz app. The user selects photos from their phone, arranges them within the app's interface, and then orders a professionally printed photo album delivered to their doorstep. The album is shown being gifted and enjoyed, emphasizing its value as a personal and sentimental item. The product addresses the barrier of digital photos being forgotten, offering a tangible way to relive and share special moments. Cheerz offers an easy way to gather special moments for loved ones. # Visual style The ad has a clean and polished aesthetic. It combines lifestyle shots with app screen recordings to create a mixed media product demo. The editing style consists of quick cuts between scenes to maintain a fast pace and keep the viewer engaged. The overall production quality gives off a polished commercial feel, enhancing the brand's credibility. The ad's pacing is upbeat, with cuts timed to match the tempo of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Je commande # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a social media-style comment asking what people are giving their moms for Mother's Day. This aims to capture attention and position the ad as a response to a relevant question, using a familiar social media format to feel relatable. It directly acknowledges the holiday context to prompt interest for those seeking gift ideas. - 00:02–00:03 The scene cuts to a photo album being placed on a table next to the social media comment. This visually introduces the product as a direct answer to the question, smoothly transitioning into the product demonstration. - 00:03–00:05 The ad presents the photo album as 'an album full of memories, ready to give.' This highlights the product's purpose as a vessel for cherished moments, making it a thoughtful and convenient gift option for Mother's Day. - 00:06–00:09 The scene shifts to a woman creating a photo album within the Cheerz app. The text overlay states, 'Created in a few clicks on the Cheerz app.' This emphasizes the ease of use of the app and addresses potential barriers by showing how quickly and simply the albums can be made. - 00:09–00:17 The ad shows the completed photo album being enjoyed by a mother and daughter, reinforcing the emotional connection and value of the gift. This shows the emotional payoff of the product and its role in strengthening familial bonds. - 00:18–00:22 The ad ends with a screen that has a CTA to order from Cheerz and shows the app store ratings. The CTA encourages immediate action, while the ratings provide social proof and build trust in the product's quality and reliability.

# Ad summary This ad showcases Cheez photo magnets as an easy and personalized gift option, especially for Mother's Day. The ad features a man explaining that instead of the typical flowers or candles, personalized photo magnets from Cheez can be a thoughtful present. The ad highlights how quick and easy it is to create these magnets using the Cheez app, right from your couch. It emphasizes the fast delivery, gift-ready packaging, and overall convenience of making a personalized gift. # Brand positioning Cheez is presented as a user-friendly service specializing in turning digital photos into physical, personalized gifts. The brand positions itself as an alternative to traditional gifts, offering sentimental and custom photo magnets that capture memories. It emphasizes convenience and speed, suggesting that creating personalized gifts can be simple and done from the comfort of home. Cheez seems to align with a lifestyle that values personal connections and thoughtful gestures, pushing against the norm of generic, impersonal gifts. The brand’s positioning is both functional, providing a quick and easy service, and emotional, tapping into the sentimentality of personalized gifts. # Product The advertised product is a set of personalized photo magnets from Cheez, designed to be a unique and sentimental gift. These magnets are heart-shaped and printed with personal photos uploaded by the user through the Cheez app. The magnets arrive within 48 hours in a gift box, making them ready to be gifted. The Cheez app facilitates easy photo selection and the choice of the number of magnets desired. The ad addresses the common challenge of finding meaningful yet simple gifts, particularly for occasions like Mother's Day, and provides a quick and convenient solution for creating a personalized present. # Visual style The ad has a polished, clean aesthetic with bright lighting and a focus on showcasing the product and the user experience of the app. The editing style includes quick cuts and transitions to keep the pace moving, reflecting the advertised ease and speed of the Cheez app. The production quality is a hybrid of UGC and commercial, blending personal, casual shots with professionally lit product displays. The pacing is fast, maintaining a high level of engagement with frequent scene changes that emphasize the quick and easy nature of the service. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Créé tes magnets photos sur l'appli Cheerz dès maintenant pour les recevoir à temps. (Create your photo magnets on the Cheerz app now to receive them in time.) # Point of view - [object Object] # Storyline - 00:00–00:01 The ad presents an alternative gift idea for Mother's Day that is easy and quick to make. - 00:01–00:05 00:01–00:05 The ad presents a man suggesting that instead of traditional gifts like flowers or candles, one should give personalized magnets. - 00:05–00:07 00:05–00:07 The man tells the viewer that you can get personalized magnets on Cheez with your photos. - 00:07–00:09 00:07–00:09 The ad showcases that it can be done in two minutes from your couch. - 00:09–00:13 00:09–00:13 The man says that on the app you select your photos, choose the number of magnets, and validate. - 00:13–00:16 00:13–00:16 The man explains that in 48 hours, you receive nine magnets in a gift box, ready to offer. - 00:16–00:19 00:16–00:19 The ad wraps up by calling out to create photo magnets on the Cheez app now to receive them in time.

# Ad summary This ad showcases how to create a custom photo frame as a gift using the Cheez app. # Brand positioning Cheerz is presented as a simple, fast, and personalized photo product creation service. The ad emphasizes Cheerz's user-friendly process, suggesting it's for anyone looking to create unique gifts. It is implied that Cheerz focuses on convenience and personal touch, distinguishing itself from generic gift options. # Product The ad showcases the custom photo frame that can be created on the Cheerz app. The process involves choosing a photo and a description for the frame. The finished product is a framed photo with a personalized title and description. The USPs include its customizable design and fast delivery. The ad suggests it is an ideal gift for mothers, presenting it as a more personal and thoughtful alternative to flowers. The frame is shown as a decorative piece and a sentimental keepsake. # Visual style The ad has a bright, polished aesthetic, using natural lighting and clean backgrounds. The editing style incorporates quick cuts and smooth transitions to maintain a fast pace. The production quality has a UGC feel, blending casual moments with product displays. The audio-visual sync is not directly timed to music beats, but the overall pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Télécharge Cheerz # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with two women on a couch holding up a framed photo with the word "Maman" on it. - 00:02–00:03 The scene transitions to a woman smiling while holding up her phone, which displays the Cheerz app logo. This is to introduce the product. - 00:03–00:04 The woman is then seen on a couch scrolling through the Cheerz app on her phone. - 00:05–00:07 The scene shows the framed photo in different domestic settings. - 00:07–00:08 The photo is displayed on a table in a brightly lit room. This is to continue displaying the product. - 00:08–00:12 The original women are shown smiling while the mother opens the photo as a gift. - 00:13–00:15 The ad concludes with a blue screen with a text overlay prompting the user to download the app.

# Ad summary The ad promotes Cheerz photo magnets. It shows images of the magnets attached to a refrigerator, alongside a phone screen displaying the Cheerz app, highlighting how easy it is to create the magnets. # Brand positioning Cheerz is presented as a user-friendly service that transforms digital photos into tangible memories. The brand emphasizes ease of use with features like creating magnets in just a couple of clicks via their app. Cheerz aims to sit in the market as an accessible and convenient option for personalizing and preserving memories, particularly for those who value simple and quick solutions. The brand promotes an emotional connection to photos by turning them into keepsakes, stepping away from purely digital storage and offering a more personal, physical interaction with one's memories. # Product The advertised product is the Magnets Carré x9, a set of nine personalized photo magnets offered by Cheerz. These square magnets allow customers to display their favorite photos on metallic surfaces such as refrigerators. The product aims to turn digital memories into physical keepsakes that are easy to create and display. A key selling point is the ease of creation, highlighted by the phrase "À créer en 2 clics sur l'app Cheerz" (Create in 2 clicks on the Cheerz app), addressing potential purchase barriers related to complicated design processes. These magnets are presented as a simple way to personalize home decor with cherished memories. The ad suggests a functional use case for these magnets: to personalize a refrigerator. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the product in a real-world context. It uses a two-tone background (light blue and green) to create visual interest without distracting from the main elements. The product placement on the refrigerator conveys a sense of home and personalization, while the smartphone integration emphasizes the ease of use. The production quality appears to be somewhere between UGC and studio-shot, with a focus on capturing authentic moments. The inclusion of the phone mimics a platform-native style. # Hooks Headline: Des souvenirs qui collent à la peau au frigo! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a shot of Cheerz photo magnets on a refrigerator, immediately showcasing the end product and its use. This aims to draw the viewer in with a relatable scene of personalizing a home appliance with memories from the brand's perspective. - Next, the ad highlights the magnets' affordability by stating "À partir de 12,90€" (From 12.90€), appealing to price-conscious customers from the brand's perspective. - The ad also showcases a phone screen displaying the Cheerz app interface, showing someone creating magnets within the app. This aims to demonstrate the ease of use and convenience of the Cheerz app from a customer's perspective. - The ad ends with the call to action of using the Cheerz app to create the magnets in 2 clicks, reinforcing the simplicity and accessibility of the product from the brand's perspective.

# Ad summary This ad for Cheerz promotes their photo print services as a Mother's Day gift idea. It features a person holding a gift box containing a set of printed photos from Cheerz. # Brand positioning Cheerz is presented as a company that specializes in turning digital photos into physical prints and gifts. The brand aims to occupy a space in the consumer's mind as a provider of personalized, sentimental, and high-quality photo products, offering a way to preserve and share memories in a tangible format. The brand positions itself as a modern and accessible way to enjoy and share photos, emphasizing the joy and nostalgia associated with printed memories. The brand pushes against the norm of keeping photos solely in digital formats, instead promoting the value of physical keepsakes. The brand positioning is emotional, focusing on capturing and celebrating happy moments and relationships. # Product The advertised product is a collection of printed photos, delivered in a decorative gift box. The photos are printed on individual sheets of paper and presented as a set. The box is a light brown color, with the words "Oh happy days" printed in blue on the top. The product is for anyone looking to create a personalized and sentimental gift, particularly for occasions like Mother's Day. The photo prints are being promoted as a way to preserve and share memories in a tangible format. # Visual style The ad uses a clean and bright aesthetic with a focus on the product and its details. The photography is well-lit and appears to be studio-shot. The overall visual style is modern and approachable. # Hooks Headline: Cadeau rempli d'amour pour la Fête des Mères # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up of a Cheerz gift box, suggesting the product is a thoughtful and visually appealing gift. This sets the stage for the ad's theme of personalized memories. The perspective is from the brand, showcasing the product in an inviting way. - The image then reveals a hand holding the box, with a glimpse of the photo prints inside. This moment is designed to highlight the product's use case and target audience, specifically those looking for a sentimental gift, from the perspective of a customer opening a gift. - The ad ends with a view of a set of printed photos inside of a gift box, emphasizing the tangible and sentimental value of the product. The perspective is from the brand, showcasing the finished product and its potential emotional impact.

# Ad summary This image ad shows a woman sitting down and flipping through a photo album from the company Cheerz. The album contains photos of the woman, and others appear to be with her mom at different ages. The ad copy suggests that the company is a good option to create a gift for a mother, or other family member. # Brand positioning Cheerz specializes in transforming digital memories into tangible keepsakes. The company focuses on preserving cherished moments through high-quality printed products like photo albums and prints. Cheerz emphasizes the emotional value of photos, positioning itself as a facilitator of memories rather than just a printing service. The brand aims to evoke feelings of nostalgia, love, and connection by providing a way to hold onto and share personal histories. # Product The advertised product is a custom photo album created through Cheerz. The album appears to be a hardcover book, with a white cover and thick, lay-flat pages. Each album is filled with the customer's personal photos, showcasing family memories, special occasions, or any collection of meaningful images. The product’s design allows customers to create a personalized and high-quality keepsake, making it an ideal gift or a way to preserve one's own memories. The album’s presence in the ad suggests it is a way to bring digital photos into the physical world, offering a tactile and enduring way to enjoy and share cherished moments. # Visual style The visual style of the ad is clean and bright, emphasizing a sense of warmth and nostalgia. The photo album is prominently displayed, and the color palette is simple and inviting. The ad is well-lit and focuses on the emotional connection between the people in the photos. # Hooks Headline: la plus belle des histoires. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showing a photo album, presumably created with Cheerz, that a woman is holding. This implies that the brand allows for the creation of physical photo products that one can hold and view memories. The perspective is from the brand to showcase the product. - The album is open to a page showing a photo of a woman with her mom, on what appears to be a sunny vacation. This highlights a specific use case — preserving family vacation memories. The audience experiences this moment through the customer’s point of view, suggesting the sentimental value of these keepsakes. - The subsequent pages include a series of photos of the woman with her mom at different ages. This underscores the album's ability to capture and display a range of memories over time, reinforcing the product's role in preserving personal history. This segment is presented from the brand's perspective to demonstrate the album’s capacity for storytelling.

# Ad summary This ad promotes a service that allows you to create photo books. The image shows a woman holding and looking at a photo book. # Brand positioning Cheerz positions itself as a modern brand that helps its customers create unique and personalized photo albums and other photo print products. The brand caters to people who want to preserve their memories in a tangible format, as well as send personalized gifts. They provide high-quality and convenient ways to print photos, creating lasting keepsakes that can be cherished and shared. The brand offers a contemporary, user-friendly alternative to traditional photo albums. # Product Cheerz offers a photo book printing service. Customers can compile their digital photos into a physical album. The ad shows a photo book with a white cover. The pages contain a variety of photographs, including outdoor scenic shots of a woman with her mother and indoor portraits of women. The product serves as a way to create a tangible collection of memories, transforming digital photos into a keepsake. The book's visual presence in the ad emphasizes the sentimental value of preserving personal moments and sharing them with loved ones. # Visual style The ad features a clean, bright, and inviting visual style. The use of a solid royal blue background creates a bold and consistent backdrop. The product is well-lit and presented in a way that emphasizes the personal and emotional connection of the photo book's contents. # Hooks Headline: OFFREZ À VOTRE MAMAN la plus belle des histoires. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by suggesting that the viewer consider gifting their mother a beautiful story. The message is shared from the brand's perspective and is likely an attempt to appeal to a potential customer thinking about what to get for their mother. - The perspective shifts to a close-up of a woman holding a photo book. The pages inside show the woman and her mother, potentially to demonstrate a real example of the gift that the viewer could be giving their own mother, as shared from the customer's perspective.

# Ad summary This image ad showcases a framed photo from Cheerz as a potential gift idea for moms who prefer photos over flowers. It uses a simple, visually appealing setup to highlight the personalized and sentimental value of photo gifts. # Brand positioning Cheerz is presented as a provider of personalized photo gifts, positioning itself as a modern alternative to traditional presents like flowers. The brand aligns with values of sentimentality, personalization, and capturing memories. It appears to push against the norm of generic, impersonal gifts by offering a way to cherish and display personal photos. The brand positioning is emotional, focusing on the joy and connection that come from sharing memories with loved ones. # Product The featured product is a framed photo print from Cheerz, designed for gifting. It’s a physical print of a photograph enclosed in a light wood frame with a white border. The frame is intended to be displayed on a shelf or table. The photo showcases two women in front of a Parisian backdrop, emphasizing the product's ability to capture personal memories and moments. The frame includes custom text at the bottom of the print, titled 'FAMILLE AMOUR', adding a personalized touch. This product addresses the purchase barrier of finding a meaningful gift, offering a sentimental and customizable alternative to generic options. # Visual style The ad has a clean, bright, and inviting visual aesthetic. It features a studio-shot image with a focus on natural lighting and soft color grading. The image treatment enhances the colors without making them appear oversaturated. The composition is simple, with a focus on the product and its immediate surroundings. The typography is integrated seamlessly, appearing modern and legible. The overall style is platform-native, designed for easy scannability and stop power in social media feeds. # Hooks Headline: VOTRE MAMAN NE VEUT PAS DE FLEURS, elle préfère les photos. # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a direct statement that many mothers don't want flowers, instead preferring photos. The brand is telling the audience, positioning photo prints as a superior gift choice. - The ad then presents the framed photo as an example of a photo gift, showcasing the product in a real-life setting. The brand is visually demonstrating how their product can be used to display cherished memories. - The frame itself contains a personalized message at the bottom, reinforcing the product's sentimental value. The brand uses this detail to illustrate the customizability and emotional connection that the product offers.

# Ad summary This ad promotes Cheerz, a service that allows users to create personalized travel photo albums. The ad highlights the problem of travel photos being forgotten on phones, and presents Cheerz as a solution to create beautiful and practical travel albums that can be customized. # Brand positioning Cheerz is presented as a modern and practical solution for preserving travel memories. It positions itself against the norm of digital photo overload, where travel photos often end up forgotten in phone galleries. The brand emphasizes the creation of personalized, tangible travel albums with beautiful covers and a user-friendly app, blending convenience with aesthetic appeal. Cheerz appeals to those who value travel memories and want a more meaningful way to preserve and display them. # Product Cheerz offers a service to create personalized travel photo albums through their user-friendly app. The product addresses the issue of travel photos being forgotten in phone galleries by providing a practical solution to curate and print them in a tangible format. The albums feature customizable covers with beautiful designs, offering an aesthetic appeal. The Cheerz app is highlighted for its ease of use, making the process of creating photo albums simple and enjoyable. The ad emphasizes the ability to create albums "à notre image" (in our image), suggesting a high degree of personalization. The use case involves sorting and creating travel albums after a trip, turning digital memories into physical keepsakes. # Visual style The ad has a bright and airy aesthetic with natural lighting and outdoor shots. The editing style consists of smooth transitions between shots, creating a seamless flow. The production quality is a hybrid of UGC and polished commercial, giving it a relatable yet professional feel. The pacing is consistent, with a moderate tempo that matches the soothing music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Alors profite-z-en! # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of colorful paper lanterns at a temple, setting a travel tone. - 00:01–00:02 00:01–00:02: This shot transitions to a view of traditional Korean architecture, emphasizing the accumulation of travel memories. The message is that traveling results in thousands of memories. - 00:02–00:04 00:02–00:04: A sunset over a cityscape, implying the abundance of photos taken during travels. - 00:04–00:06 00:04–00:06: A close-up shot of cherry blossoms followed by two Cheerz travel albums (Japan and Italy), suggesting photos end up forgotten. - 00:06–00:07 00:06–00:07: Holding the Japan Cheerz album by a lake, the ad introduces the problem of photos being forgotten in phone galleries. This is told from the perspective of someone who's experienced this problem. - 00:07–00:09 00:07–00:09: This shot shows the action of sorting through photos to select the best ones for a photo album. The perspective is from someone looking at their travel album with photos of their travel. - 00:09–00:11 00:09–00:11: The Japan album is opened, revealing personalized travel albums from Cheerz, a solution to keep the memories after the trip. - 00:11–00:12 00:11–00:12: This shot again shows cherry blossoms on a tree. - 00:12–00:14 00:12–00:14: Holding the Italy Cheerz album by a lake, the ad emphasizes the attractive covers and the user-friendly application. - 00:14–00:16 00:14–00:16: Turning the pages of an open album, the perspective is someone looking through a physical book, with tangible photos from their trip. - 00:16–00:17 00:16–00:17: The ad reveals the discount code, JUKI25, and the offer of -25% off on the entire site. The perspective is promotional. - 00:17–00:18 00:17–00:18: This shot shows the Cheerz Japan and Italy albums with a calendar with travel photos and a candle. - 00:18–00:18 00:18–00:18: Closing statement.

# Ad summary This ad showcases the Cheerz photo album, emphasizing its ease of creation via the Cheerz app and its suitability as a heartfelt gift, particularly for occasions like Mother's Day. The ad combines user-generated content visuals with app interface demos and joyful reactions to convey the product's emotional value and user-friendliness. # Brand positioning Cheerz is presented as a modern, user-friendly service specializing in turning digital photos into tangible memories. The brand ethos centers around capturing and sharing joyful moments in a simple, accessible way. It positions itself as an 'imprimeur de sourires' (printer of smiles), emphasizing emotional connection and personal expression over technical complexity. Cheerz aligns with a lifestyle that values personalization and heartfelt gestures, making it an ideal choice for creating meaningful, custom gifts. The brand is presented as a welcome alternative to generic, impersonal presents, encouraging users to cherish and share life's special moments with loved ones through customized photo albums. # Product The featured product is a Cheerz photo album, a personalized keepsake that allows users to compile and preserve their cherished photos in a physical format. The album is created through the Cheerz app, where users can select photos, customize layouts, and add titles. The app is designed for ease of use, with a streamlined interface and simple navigation. The finished album features high-quality prints and a durable binding, making it a lasting memento. The album is intended for anyone who wants to create a thoughtful, personalized gift or preserve their own memories in a tangible way. The ad highlights the album's versatility for various occasions, particularly Mother's Day, and emphasizes the emotional value of gifting a collection of shared moments. The product addresses the modern challenge of digital photos being easily forgotten by offering a tangible and lasting way to remember and celebrate special occasions. # Visual style The ad has a bright, cheerful aesthetic with a mix of polished and slightly grainy visuals, giving it a user-generated content feel. The editing style includes quick cuts and smooth transitions to maintain a fast pace. The production quality leans towards a hybrid approach, blending professional-looking shots with elements that mimic UGC, such as the initial comment box. The pacing is fairly consistent, with cuts happening every 2-3 seconds. Audio-visual sync is evident as product actions align with the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Je commande # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a comment asking what you will give your mom for Mother's Day. This is used to introduce the concept of finding the perfect gift for mom. - 00:02–00:02 A hand places a smartphone on top of a Cheerz photo album, signaling that the album is the answer to the question. - 00:02–00:05 The ad shows a photo album being enjoyed by a mother and daughter. The voiceover reinforces the album being ready to gift. - 00:05–00:09 The ad cuts to an iPhone screen recording of a hand using the Cheerz app, highlighting the ease of creating a photo album in just a few clicks. - 00:09–00:12 The mother and daughter view the photo album together, smiling and appearing joyful as they share memories. - 00:12–00:13 The hand touches a picture in the photo album. - 00:13–00:15 The mother and daughter are still smiling as they view the photo album. - 00:15–00:17 A close-up shot showcases the interior pages of the photo album, emphasizing the beautiful memories captured. - 00:17–00:22 The ad shows the Cheerz app interface and ends with a call to action to download the app from the App Store or Google Play.

# Ad summary This image ad showcases Cheerz's custom family photo frame, emphasizing its appeal as a thoughtful and modern gift. It features a woman hanging the framed picture on a yellow wall, highlighting the personal and stylish aspects of the product. # Brand positioning Cheerz is presented as a brand that specializes in personalized photo products, focusing on capturing and celebrating family moments. The brand is positioned as a modern and thoughtful choice for gifting, emphasizing the emotional connection and personal touch that their products offer. Cheerz aims to occupy a space in the consumer's mind as a provider of high-quality, custom-made photo gifts that are both stylish and meaningful, contrasting with generic, impersonal gifting options. They prioritize the emotional value of preserving memories and creating personalized items that resonate with the recipient. # Product The product is a custom family photo frame from Cheerz, designed to display a personalized family photo. The frame is made of light wood, which gives it a modern and minimalist aesthetic. The frame contains a custom printed photo of two women. Below the photo is a custom text section with the text “MAMAN COOL [nom féminin] Celle qui gère sans pression, relativise avec style et rend tout beaucoup plus doux.” (on frame). The ad emphasizes the personal and thoughtful nature of the frame, highlighting its appeal as a gift. It showcases the product in a home setting, demonstrating how it can be easily integrated into everyday life and serve as a cherished memento. # Visual style The ad features a clean and bright visual style with a focus on natural lighting and a minimalist aesthetic. The production quality appears to be studio-shot with attention to detail, creating a polished and inviting look. The color palette is soft and warm, with the pale yellow wall and light wood frame contributing to an inviting atmosphere. The typography is modern and legible, adding to the overall sense of sophistication. The ad's visual style aims to convey a sense of simplicity, personalization, and emotional connection. # Hooks Headline: Le CADRE Photo Famille # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by displaying a framed photo on a yellow wall, immediately conveying the product's purpose as a decorative item. The perspective is from a person viewing the framed photo and about to hang it on the wall, setting the stage for highlighting its personal and aesthetic value. - A person is shown hanging the photo frame on the wall, underscoring how easy it is to install and display the product, which also positions the audience as a potential customer who can envision themselves incorporating the frame into their own home. - The presence of a small bouquet of flowers beside the frame adds a touch of warmth and domesticity, reinforcing the idea that the frame is a lovely addition to any home, and can also be a part of the gifting process. - The ad concludes with the Cheerz logo, identifying the brand and encouraging the viewer to associate the positive feelings evoked by the image with the company itself, reinforcing the brand identity.

# Ad summary This ad promotes Cheerz photo printing services. A woman presents three reasons to trust the brand, emphasizing photo quality, ease of use, and quick delivery. She also shows examples of printed photos and the Cheerz app interface. # Brand positioning Cheerz is presented as a reliable and convenient solution for high-quality photo printing. The brand focuses on accessible technology, quality and speed. Cheerz occupies a space in the consumer's mind as user-friendly, dependable, and capable of delivering tangible, premium-quality photos in a timely manner. # Product Cheerz offers an easy-to-use app for ordering prints of photos directly from a smartphone. The service focuses on providing high-quality prints with a premium feel. The key features highlighted are the ability to produce prints that look professionally made, user-friendly app for easy selection and customization, and fast delivery to receive photos quickly and perfectly packaged. Cheerz is designed for individuals who want to transform their digital photos into physical prints. # Visual style The ad has a clean, bright, and casual aesthetic, typical of UGC content. The editing style is a mix of static shots of the presenter and quick cuts to product demonstrations or visuals. The video quality is high, creating a polished but approachable feel. The pacing is moderate with regular cuts that keep the energy up but allow time to digest the information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Télécharge l'app et essaye par toi même. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a woman directly addressing the camera, stating that over 22,000 people trust Cheerz for photo printing. This message aims to establish credibility and build trust in the brand. - 00:03–00:06 00:03–00:06 The woman introduces the first reason to use Cheerz: high-quality photos. This signals the start of a point-by-point sales pitch. - 00:07–00:12 00:07–00:12 The woman shows a variety of photos, emphasizing their professional quality thanks to premium paper. The focus is on showcasing the tangible results of using Cheerz. - 00:12–00:14 00:12–00:14 The woman introduces the second reason to use Cheerz: the app is easy to use. This addresses a potential barrier to purchase by promising convenience. - 00:15–00:19 00:15–00:19 The woman shows the Cheerz app on her phone, demonstrating the straightforward selection, customization, and ordering process. This reinforces the message of user-friendliness. - 00:20–00:22 00:20–00:22 The woman introduces the third reason: fast and careful delivery. This highlights the brand's commitment to efficiency and quality of service. - 00:22–00:26 00:22–00:26 The woman shows a Cheerz package that arrived in just two days, containing 80 photos that are perfectly packaged. This visually demonstrates the promptness and care in delivery. - 00:26–00:29 00:26–00:29 The woman concludes by stating that it is impossible to go wrong with Cheerz and encourages viewers to download the app and try it themselves. This prompts immediate action and encourages first-hand experience.

# Ad summary This ad showcases a photo book created with the Cheerz app featuring images from a trip to Réunion Island. The video displays the photo book in front of various landscapes on the island, emphasizing the app's ability to preserve travel memories. # Brand positioning Cheerz is presented as a modern, user-friendly app for creating personalized photo books and prints. The brand aims to help customers preserve their memories in a tangible and creative way. Cheerz positions itself as a convenient solution to relive and share travel experiences with high-quality physical photo products. The brand values are centered around celebrating and preserving moments through visually appealing, custom-made photo albums. # Product The product featured is a customizable photo book created using the Cheerz app. The photo book allows users to compile and print digital photos into a physical album. The advertised photo book contains images from a trip to Réunion Island, showcasing the product's ability to capture and preserve travel memories. Each page in the book holds either one larger photo or four smaller images, and the book itself is hardcover, with an orange cover featuring green and blue mountains and a white bird. The product allows users to create a physical collection of photos that can be displayed and shared, addressing the need to preserve memories in a tangible format rather than only digitally. # Visual style The ad has a bright and natural aesthetic, showcasing scenic landscapes with clear lighting. The editing style is simple, with static shots and smooth transitions that focus on the photo book and its images. The production quality is professional, blending high-quality photography with a user-generated content feel, and supports the tone of showcasing authentic memories. The pacing is relaxed, allowing viewers to appreciate both the landscapes and the photo book. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The video shows a photo book displaying vacation pictures from Réunion Island. The photo book is opened to different pages, each filled with vibrant images of landscapes. - 00:00–00:10 Each page of the photo book is displayed against the respective landscape that is showcased in the album, enhancing the feeling that the photo book has captured authentic memories.

# Ad summary This ad showcases a photo book from Cheerz. The ad is promoting Cheerz photo books as a gift for Mother's Day. # Brand positioning Cheerz is presented as a brand that specializes in preserving memories through personalized photo products, particularly photo books. The brand seems to be targeting consumers who value sentimental gifts and meaningful keepsakes, positioning itself as the ideal solution for transforming digital photos into tangible memories. The brand is presented as an option for those looking for a more personal and lasting gift option, positioning itself as a way to capture and celebrate special moments and relationships. # Product The product is a customizable photo book by Cheerz, designed to hold and display printed photographs. The photo book features a hardcover with an image of a woman and her mother. Inside the book, multiple pages with various family photos, each capturing a different moment, are displayed. The product aims to transform digital memories into a physical keepsake, perfect for gifting or personal enjoyment. The photo books act as a way to preserve and celebrate cherished memories and family history. # Visual style The ad uses a clean, bright, and sentimental visual style. The production quality appears to be studio-shot, with soft, diffused lighting to create a warm and inviting atmosphere. The visual motif centers around the Cheerz photo book, emphasizing its role as a tangible vessel for cherished memories. The typography is clean and legible. The composition is carefully arranged to highlight the product and its features. # Hooks Headline: OFFREZ À VOTRE MAMAN la plus belle des histoires. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking the viewer to consider giving a very special gift to their mother: 'OFFREZ À VOTRE MAMAN la plus belle des histoires.' This is intended to hook the viewer by suggesting that the Cheerz photo book is more than just a gift; it's a collection of stories. This is communicated from the brand's perspective. - The image then showcases a Cheerz photo book, both open and closed, to show the quality and customization of the product. The photos in the open book demonstrate the type of memories that can be preserved, while the closed book presents a portrait. This is shown from the brand's perspective. - Finally, the Cheerz logo is presented to show who can help make this happen. This is communicated from the brand's perspective.

# Ad summary The ad features a light green and tan photo frame and a blue and tan box with a photo inside. The background is pink and green. The text overlay reads, "VOS MEILLEURS MOMENTS, son meilleur cadeau !" and promotes the brand Cheezz. # Brand positioning Cheerz positions itself as a brand that helps customers preserve and share their memories through personalized photo products. The brand focuses on gifting to loved ones and creating lasting memories, with an emphasis on the emotional value of cherishing "your best moments." The use of bright colors and a playful logo suggests a fun, accessible brand that values simplicity and emotional connection over traditional or formal photography services. The brand carves out a space focused on sentimentality and ease of use, ideal for creating meaningful gifts. # Product Cheerz is promoting its photo frames and photo boxes. The photo frames feature a light green border and a wooden backing, designed to hold and display a photograph. The frame is standing upright. The photo boxes come in a light wood with a blue trim. The boxes are designed to store multiple photos and feature a lid with a displayed image. The ad suggests that the products are gifts for loved ones. # Visual style The ad has a bright, clean, and modern visual style, utilizing bold color blocking in the background to create visual interest and separation. The product photography is well-lit and focuses on showcasing the photo frame and box in a clear and appealing way. The typography is simple and easy to read. The overall design feels playful and approachable, aiming to capture attention and convey a sense of warmth and sentimentality. # Hooks Headline: VOS MEILLEURS MOMENTS, son meilleur cadeau ! # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline that immediately positions the product as a means to capture and give someone "your best moments", suggesting an occasion and establishing an emotional connection with the brand from the brand's POV. - Next, the image showcases both the photo frame and photo box, highlighting their aesthetic and function, from the brand's POV. - The ad concludes with the Cheerz logo, presented as the brand that is offering these sentimental photo gifts, from the brand's POV.