How Chase Advertises on Meta

# Ad summary This ad features the owner of All Nation Restoration discussing the benefits of banking with Chase for Business. He highlights the challenges of starting a business and how Chase Bank has been pivotal in helping him achieve his goals by providing all the necessary tools in one place. This allows him to expand his business and help more people. # Brand positioning Chase for Business is presented as a dependable financial partner for small business owners. The brand aims to occupy the space of a supportive ally, providing the tools and resources necessary for entrepreneurs to succeed and grow their businesses. The brand promotes values of accessibility, convenience, and reliability. Chase for Business supports small businesses by providing accessible financial tools and resources, enabling them to manage their finances effectively and focus on expanding their operations. # Product Chase for Business offers a suite of financial products and services designed to support small business owners. The Chase Mobile app allows business owners to manage their accounts, track transactions, and access important financial information all in one place, offering convenience and control over their finances. The app addresses the pain points of managing finances on the go, giving users the ability to handle their business banking needs anytime, anywhere. By providing these tools, Chase for Business aims to empower small business owners to expand their operations and help more people, highlighting the value of having a reliable financial partner. # Visual style The ad has a polished commercial aesthetic with a UGC feel, combining professional shots with handheld camera work to create a sense of authenticity. The editing rhythm is moderate, with smooth transitions between shots. The pacing remains consistent throughout the ad. The visuals align with the voiceover, showing relevant scenes that support the narrative. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The owner of All Nation Restoration states that starting his business was both exciting and scary. - 00:02–00:05 He continues by mentioning that he knew he needed the right tools to bring his dream to life. - 00:05–00:09 He adds that Chase Bank has been pivotal in actually accomplishing their goals. - 00:09–00:15 The owner says that with everything he needs all in one place, he now has time to expand and help even more people.

# Ad summary This ad for the Chase Freedom Unlimited card uses a before and after setup. It begins with a couple inside a tent with the man showing his Chase Freedom Unlimited card. It then cuts to the couple in a hotel room wearing robes and turbans, suggesting the couple canceled the trip and used the card for hotel cashback. # Brand positioning The Chase Freedom Unlimited card is presented as a versatile, convenient financial tool that enhances everyday life by providing cash-back rewards. The card offers an easy, no-fuss way to turn regular purchases into tangible benefits like travel and leisure. The brand aims to occupy a space in the consumer's mind as a partner in both planned and spontaneous lifestyle choices, enabling flexibility and financial freedom. The card aligns with a lifestyle that values both adventure and comfort. The brand follows category norms by highlighting rewards and usability, but pushes against the notion that credit cards are only for major purchases, and shows how the card makes everyday life rewarding. # Product The Chase Freedom Unlimited card is a credit card that offers users cash-back rewards on purchases. The card provides 5% cash back on Chase travel and allows users to earn cash back on the great outdoors. The card has no annual fee. It is intended for everyday use. # Visual style The ad has a hybrid visual style, combining a natural, UGC feel with polished commercial elements. The initial scenes inside the tent have a more raw, unedited quality, while the later shots in the hotel room are brighter and more conventionally staged. The editing style combines quick cuts with static shots. The production quality is mid-range, balancing authenticity with a clean, appealing look. The pacing is moderate, with cuts timed to align with changes in the narrative and text overlays. There are about 10 cuts per minute. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action HOW DO YOU CASHBACK? # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A man sits in a tent, holding his phone up with a Chase Freedom card attached to the back. He looks excited and ready for a camping trip. The message is that the camping trip is about to begin and everything is looking positive and upbeat from the man’s perspective, and the tone is optimistic and adventurous. - 00:02–00:02 00:02–00:02: A woman sits in a tent looking unhappy. The message is that something has gone wrong with the camping trip, and she is not having a good time. The perspective shifts to her point of view, and the tone contrasts with the previous shot, indicating a problem or change of plans. - 00:02–00:06 00:02–00:06: The scene changes to a bright, cozy hotel room. The couple now sits in a luxurious bed wearing white robes and towels wrapped on their heads. They are smiling and laughing. The intention is to show the resolution of the failed camping trip, with a shift to a comfortable and relaxing alternative. The perspective is from an outside observer, showcasing the couple's enjoyment and relief. - 00:06–00:08 00:06–00:08: Text appears, highlighting "CASHBACK ON THE GREAT INDOORS," reinforcing that even if plans change, the Chase Freedom card can make the best of any situation. The moment progresses the narrative by summarizing the benefit of the card in unexpected situations. - 00:08–00:13 00:08–00:13: A final shot of the Chase Freedom Unlimited card, with text that says, "EARN 5% CASH BACK ON CHASE TRAVEL," followed by, "HOW DO YOU CASHBACK?" This summarizes the benefits of the card and invites the viewer to consider how they could use it.

# Ad summary This ad uses humor and relatable dog-related situations to promote Chase Bank. It showcases dogs interacting with Chase services and employees, emphasizing that Chase serves every member of your family, no matter how furry. # Brand positioning Chase Bank is presented as a customer-centric and inclusive financial institution that cares for all members of the family, including pets. The brand projects a friendly and approachable image, demonstrated by the welcoming atmosphere in their branches and the playful tone of the ad. Chase positions itself as a modern, relatable bank that breaks away from the traditional, impersonal norms of the financial industry by showcasing its services through the lens of pet owners. The brand's positioning is both functional, offering banking services, and emotional, building a connection with customers through shared values like family and pet ownership. # Product The ad promotes Chase Bank's financial services, emphasizing their accessibility and appeal to a broad audience, including pet owners. The services highlighted are the Chase ATM, and the benefits of banking with Chase as a whole, which are presented in a humorous context to appeal to dog owners. The ad addresses the potential barrier of perceiving banks as formal and impersonal by showcasing the friendly and welcoming environment Chase offers, suggesting that Chase understands and caters to the everyday needs and lifestyles of its customers and their pets. # Visual style The ad has a UGC-style aesthetic, with natural lighting and simple edits. The production quality is mid-range, aiming for a relatable feel rather than a polished commercial. The editing pace is moderate, with cuts every few seconds, keeping the viewer engaged without feeling rushed. Audio and visual elements are synced to create a cohesive and entertaining experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A golden retriever stands on its hind legs and interacts with a Chase ATM. - 00:02–00:04 00:02–00:04 A white dog with gray patches is shown looking at a phone. - 00:04–00:05 00:04–00:05 The dog looks at the phone inquisitively, implying it wants to chew on it. - 00:05–00:09 00:05–00:09 A man opens a container of dog treats and pets a small brown dog, suggesting a welcoming environment for pets at Chase. - 00:09–00:11 00:09–00:11 A white dog with gray patches is shown running through a Chase branch, conveying energy. - 00:11–00:13 00:11–00:13 A golden retriever is sitting on a bench, conveying the message that Chase serves every member of your family. - 00:13–00:16 00:13–00:16 A small brown dog is being held, reinforced with the message that it doesn't matter how furry.

# Ad summary A woman wearing a hard hat talks about the steps for new entrepreneurs. She states that believing in your crazy idea, and finding a bank that has everything you need all in one place are steps to follow. She holds up her phone to display the Chase Business App. # Brand positioning Chase Bank is presented as a supportive financial institution for small businesses and entrepreneurs. The ad highlights Chase's comprehensive banking solutions in one place, positioning them as a go-to resource for managing finances and making progress. The brand aligns with the values of ambition and resourcefulness, creating an impression that Chase Bank helps businesses of all types and sizes reach their goals. The tone is functional and friendly, focusing on simplicity and practicality. # Product The featured product is the Chase Business App, which is a mobile banking application designed for small businesses. The Chase Business App helps businesses manage their accounts, access banking services, and make progress towards their goals. The app provides tools that businesses need all in one place. This mobile app is for entrepreneurs looking for a banking solution, accessible anytime, anywhere. The ad suggests that the app simplifies financial management for business owners and helps them achieve progress. # Visual style The ad features a blend of polished and raw visuals. The selfie-style and close-up shots give it a UGC feel, while the footage of the woman in a professional setting adds credibility and a sense of authority. The editing is smooth with quick cuts. The pacing is consistent, around 100 BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman starts the ad walking and addressing the audience. - 00:00–00:02 She states that new entrepreneurs always ask, "Where do I start?" This question is asked to set up the ad as an advice or instructional type advertisement. The woman is presented as an experienced person here giving advice to the viewer. - 00:02–00:03 The woman walks down a hallway, then the camera cuts to her speaking directly to the camera. - 00:02–00:03 She states that it's simple to start a business. This response is from the woman's perspective. The tone is simple and reassuring. - 00:03–00:05 The camera cuts to a person sketching an idea on a piece of paper. - 00:04–00:05 The woman continues, stating to believe in your crazy idea. This is a continuation of her advice, with an encouraging tone. - 00:05–00:06 The camera cuts to the woman looking at her cell phone. - 00:06–00:08 The woman continues giving her advice, directing the viewer to find a bank that has everything you need all in one place. The woman's tone is encouraging and helpful. - 00:06–00:08 The camera shows a view of the screen of the person's phone as they are using the Chase Business App. - 00:09–00:12 The camera shows the woman walking through a garment factory with employees around. This suggests that the woman has a business in the fashion industry. - 00:09–00:12 The woman states to make progress your priority. This serves as the closing message of the ad. - 00:12–00:14 The woman smiles at the camera.

# Ad summary This ad stars Kevin Hart as 'The G.O.A.T. Debate' presenting the Chase Freedom Unlimited card. He claims, "If you can dream it, you can cashback on it." # Brand positioning Chase, particularly with its Freedom Unlimited card, is positioning itself as an innovative, modern financial institution that seamlessly integrates into the customer's lifestyle. The brand takes a lighthearted and entertaining approach to financial services, leveraging Kevin Hart's energetic persona to promote the idea that you can earn cashback on everyday purchases, thus making financial benefits accessible and even fun. Chase diverges from traditional finance advertising by presenting a more youthful and engaging brand image, implying financial empowerment and ease of use. # Product The Chase Freedom Unlimited card is presented as a versatile and rewarding financial tool that allows users to earn cashback on various types of purchases. It offers 3% cashback on dining and at drugstores, 5% cashback on Chase travel, and 1.5% cashback on all other purchases. The card is for anyone looking to maximize their everyday spending and earn rewards, making it ideal for frequent travelers, diners, and general consumers. The ad directly addresses the challenge of earning meaningful cashback rewards by providing multiple avenues for earning at different rates. The Chase Freedom Unlimited card is shown as a means to "cashback like a pro". # Visual style The ad features a polished and energetic visual style. The editing is quick, with cuts timed to the music. The production quality is high, giving it a commercial feel. The visual motifs include bright lighting and dynamic camera angles. The pacing is upbeat, with a consistent tempo throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Kevin Hart is seen walking through a doorway, setting the stage for an energetic presentation of the brand. - 00:01–00:03 00:01–00:03: Hart, identified as "The G.O.A.T. Debate," uses a whistle to gather attention, signaling the start of a high-energy announcement. This establishes a playful and authoritative tone. - 00:03–00:07 00:03–00:07: Hart is shown shooting a basketball while stating, "If you can dream it, you can cashback on it." This juxtaposition of aspiration and financial benefit underscores the message that everyday dreams are achievable with the card's cashback rewards. The tone is motivational and humorous. - 00:07–00:10 00:07–00:10: The ad transitions to a visual representation of the Chase Freedom Unlimited card with cashback details highlighted. This provides specific information about the card's benefits. The tone is informative and promotional. - 00:10–00:12 00:10–00:12: The ad concludes by displaying the Chase Freedom Unlimited logo along with the tagline "Make more of what's yours," reinforcing the brand message of financial empowerment and maximizing personal resources. The tone is conclusive and reinforcing.

# Ad summary This ad showcases how people in different cities refer to a fizzy drink. People are recorded in front of different landmarks and say what they call a fizzy drink where they're from. It ends with a cola glass in the foreground and the Chase logo with the tagline "Make More of What's Yours" in the background. # Brand positioning Chase Bank is presented as a national brand that's also deeply connected to local communities across America. By showcasing regional differences in how people refer to a common product, the ad implies that Chase understands and appreciates the unique cultures of the cities it serves. The ad's tone is lighthearted and relatable, suggesting Chase aims to be seen as approachable and in touch with everyday life. The campaign is more emotional and relationship-focused rather than functional. # Product The featured product is the Chase Bank brand. The ad suggests that Chase is a bank that's familiar with many different regions of the country and their people. It implicitly addresses purchase barriers by suggesting Chase is a trusted, local brand. # Visual style The ad has a simple and clean aesthetic. The editing is quick and to the point. The quality of the video feels professional, but also has a raw, UGC feel. The pacing is fast, with cuts happening approximately every 1–2 seconds. # Call to action Come and see us soon chase.com/locator # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by introducing the concept that a fizzy drink is called something different by everyone. - 00:03–00:11 People are recorded in front of different landmarks in their city, and they say the local name for a fizzy drink. - 00:12–00:16 The ad ends with a cola glass in the foreground and the Chase logo and tagline "Make More of What's Yours" in the background.

# Ad summary The Chase Bank ad features different people from different cities and regions naming a fizzy drink. The purpose is to advertise Chase Bank's large outreach and number of branch locations across the United States. # Brand positioning Chase Bank is one of the largest banks in the United States. The ad promotes the bank's widespread presence and connection to diverse communities across the country. By featuring people from various cities and regions, Chase positions itself as a bank that understands and serves the unique needs of local communities. The ad uses a lighthearted approach, focusing on regional differences in language to highlight the bank's ability to connect with people from all walks of life. # Product Chase Bank is a financial institution that offers a range of banking services to individuals and businesses. While the ad does not explicitly detail the types of services Chase provides, it emphasizes the bank's accessibility and availability through its numerous branch locations. The ad subtly conveys the message that Chase Bank is a reliable and customer-focused bank that aims to cater to diverse communities. The ad showcases Chase as a bank that aims to meet diverse needs through widespread accessibility and customer service. # Visual style The ad has a clean and straightforward aesthetic, with a focus on showcasing diverse individuals in various locations. The editing is quick, with each person's response presented in rapid succession. The production quality is high, with clear visuals and professional-looking shots. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Come and see us soon chase.com/locator # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of a fizzy drink in a glass with ice and a straw. - 00:00–00:02 The overlay text asks what we call a fizzy drink. This question is posed to engage the audience and highlight the regional differences in language. - 00:02–00:11 A series of people in different cities across the U.S. are then shown answering the question of what they call a fizzy drink. Each person states their regional term for the drink, such as "soda", "tonic", "cold drink", and "pop." - 00:12–00:14 The ad then shows the fizzy drink again while displaying the text overlay: "ALBANY, YOUR CHASE BANKERS ALSO CALL IT A SODA.". - 00:14–00:15 The Chase logo appears along with the tagline "MAKE MORE OF WHAT'S YOURS" and a CTA to visit chase.com/locator to find a local Chase branch.

# Ad summary The ad opens with a close up of a glass filled with ice and a dark soda. The overlay text reads, "WE ALL CALL A FIZZY DRINK SOMETHING DIFFERENT" then transitions into a series of people from around the country saying what they call it in their region. It goes back to the glass with the overlay text that says, "PROVIDENCE, YOUR CHASE BANKERS ALSO CALL IT A SODA." Then the ad shows the CHASE logo, their slogan, and the URL to find a branch. # Brand positioning Chase bank is being presented as a company aware and appreciative of cultural differences in language throughout the United States. The brand does this by showcasing what people in different areas of the country call a "fizzy drink" and linking it to the different Chase branches in those locations. Chase promotes the idea that they are a brand that takes the time to understand the people in the communities where their banks are located. # Product Chase is a banking and financial services company that provides services such as checking and savings accounts, credit cards, loans, and investment options. The ad is showcasing that they have branches all across the country with local bankers that share the culture and language of the people in the communities they serve. The ad highlights how Chase is accessible with local branches, and encourages the user to "Come and see us soon chase.com/locator". # Visual style The ad has a UGC style aesthetic with short video clips of people from around the country. The cuts are timed to the music beats. The production quality is clean and well-lit. The pacing is quick with cuts happening at approximately 120 bpm. # Call to action Come and see us soon chase.com/locator # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a glass filled with ice and a dark soda sitting on a table. - 00:00–00:02 The overlay text reads, "WE ALL CALL A FIZZY DRINK SOMETHING DIFFERENT" to draw attention to the diverse language and cultural nuances of people across the country. - 00:02–00:12 Next, the ad transitions into a series of people from around the country saying what they call a "fizzy drink" in their region. - 00:12–00:13 The ad returns to the glass with the overlay text that says, "PROVIDENCE, YOUR CHASE BANKERS ALSO CALL IT A SODA." - 00:12–00:13 This serves to associate Chase bankers with the local people in the community, and position them as sharing local culture. - 00:13–00:15 The ad shows the CHASE logo, their slogan, "MAKE MORE OF WHAT'S YOURS" and the URL to find a branch as a call to action.

# Ad summary This ad promotes the Chase Ink Business Cash card by showcasing how the owner of Clayroom, Neil Gershgorn, uses the card to earn rewards that allow him to bring in visiting artists. The ad highlights the benefits of earning up to 5% cash back on business essentials with the Chase Ink Business Cash card. # Brand positioning Chase for Business, specifically through its Chase Ink Business Cash card, positions itself as a supporter of small businesses by offering rewards and cash back on essential purchases. The brand aligns with values of growth, innovation, and community by enabling business owners to invest in resources like visiting artists through the rewards they earn. This approach sets Chase apart from competitors by emphasizing how its card facilitates business enrichment and cultural contribution, rather than simply focusing on financial transactions. The brand aims to occupy a space in the consumer's mind as a financial partner that supports creativity and entrepreneurial development. # Product The Chase Ink Business Cash card is a business credit card that allows business owners to earn up to 5% cash back on business essentials. The product is designed for small business owners who want to maximize their returns on everyday business expenses. The card can be used for a variety of business purchases, as demonstrated by Clayroom using it to bring in visiting artists, suggesting that the card rewards can be used for business improvement and opportunities. The ad addresses the purchase barrier of limited resources by highlighting the cash back rewards, thus incentivizing potential customers to choose this card for its financial benefits. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel, creating a balance between professionalism and authenticity. The editing style includes both quick cuts and static shots, maintaining a moderate pace. The production quality appears high, featuring clear visuals and well-lit scenes that emphasize the vibrant and creative environment of the pottery studio. The pacing is relatively consistent, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up shot of someone working with clay on a pottery wheel, immediately establishing a creative and hands-on environment. This visual serves to draw the viewer in by showcasing the type of small business the ad is focusing on. - 00:02–00:04 A man, Neil Gershgorn (Owner, Clayroom), begins speaking about accumulating rewards from his Chase Ink card. This is the official voice of the brand introducing the core value proposition: earning rewards through card usage. - 00:05–00:08 Neil explains that the rewards from the Chase Ink card have enabled him to bring in visiting artists, enhancing the creative environment of his business. This shows the tangible impact of the card's rewards and supports the idea that the card facilitates business growth and cultural enrichment. His tone is conversational and enthusiastic. - 00:09–00:12 Switching to a more promotional tone, a woman's voice states that you can earn up to 5% cash back on business essentials. The perspective shifts to a broader audience by highlighting the universal benefit of cash back rewards. The tone is informational and persuasive, aiming to educate the viewer on the card's key feature. - 00:11–00:15 The ad concludes by reiterating the benefits of earning up to 5% cash back on business essentials with the Chase Ink Business Cash card. This reinforces the card's value proposition and is the official voice of the brand designed to convert viewers into customers by clearly stating the card's benefits.

# Ad summary This ad features business partners answering questions about each other and what they appreciate about Chase for Business. # Brand positioning Chase for Business is presented as a reliable and supportive partner for small businesses, focusing on personalized service and understanding. The brand is positioned as an entity that values strong business partnerships and provides tools to help partners thrive. It stands out by showcasing real business partners who highlight Chase's tailored support and understanding of their needs. The positioning is both functional, offering tools and advisory services, and emotional, emphasizing the value of a supportive banking relationship. # Product The ad promotes Chase for Business, a suite of banking and financial tools designed to support small business owners. It highlights features such as in-person advice and online services, showcasing their adaptability to different business needs. The product is aimed at business partners who value personalized support and efficient banking solutions. The ad emphasizes the relationship aspect of business banking and the role of Chase in facilitating successful partnerships. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting in the outdoor scenes and studio lighting for the indoor shots. The editing is quick and snappy, keeping the pace lively and engaging. The production quality is polished, giving the ad a professional feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with two business partners sitting together, smiling and preparing to answer questions about their partnership. - 00:00–00:03 A text overlay poses the question, "How well do you know your business partner?" to engage the audience. - 00:01–00:02 The scene transitions to another pair of business partners, mirroring the initial setup and indicating a series of similar interactions. - 00:02–00:03 The third pair of business partners are introduced, maintaining the ad's structure of showing diverse partnerships. - 00:07–00:08 The scene transitions back to the first pair of partners, where they are now asked about their favorite thing about Chase for Business. - 00:08–00:10 The female partner reveals her favorite thing about Chase for Business is "On line service", which is displayed on a whiteboard. - 00:10–00:12 The second partner shares her response of "In person advice." - 00:13–00:14 Next, a new pair of partners is asked, "What's the first big purchase you made for the business?" - 00:14–00:17 The male partner responds "Cars", and the female partner answers "Truck". - 00:17–00:18 The first pair of partners is asked, "Who uses the Chase for Business® suite of tools best?" - 00:18–00:20 The female partner responds "Me", while the other partner responds "Dori". - 00:20–00:21 The second pair of partners is asked, "Your partner's business style in one word:". - 00:21–00:25 The female partner says "Intense", while the male partner says "Fun". - 00:26–00:27 The first partners are asked, "What's your partner's go-to lunch?" - 00:28–00:30 They both answer "Turkey Baguette".

# Ad summary A celebrity dad is shopping in a store for a care package for his daughter, who is heading to college. He includes teddy bear slippers, a 200-foot extension cord, and a T-shirt that says, "Call Your Dad." He also throws in a candy bar for himself as a perk for paying with the Chase Freedom Unlimited card, which offers cashback rewards. The ad ends with information about the benefits of the Chase Freedom Unlimited card, particularly the 3% cashback at drugstores. # Brand positioning Chase, as presented in the ad, aims to occupy a space in the consumer's mind as a provider of financial products that are both practical and rewarding. The ad leverages an emotional connection, showing a father preparing a care package for his daughter, while also highlighting the functional benefits of the Chase Freedom Unlimited card. The brand aligns with the values of family, connection, and financial savvy. Chase positions itself as a card that provides tangible benefits (cashback) for everyday purchases, contrasting with the norm of credit cards being seen as purely transactional. This positioning is both functional (cashback rewards) and emotional (supporting loved ones). # Product The Chase Freedom Unlimited card is presented as a versatile credit card that offers cashback rewards on purchases. It is for anyone who wants to earn rewards on their everyday spending. The card boasts no annual fee and offers 3% cashback at drugstores, along with other cashback opportunities implied by the line, "Cashback on sending all your love." The card allows users to earn rewards while taking care of their loved ones, addressing the potential purchase barrier of credit cards being seen as an added expense. The ad highlights that the card is worth trying or buying because it offers real, tangible benefits in the form of cashback on common purchases, and offers a way to turn everyday spending into rewards. # Visual style The ad has a bright and clean aesthetic, resembling a polished commercial with a UGC feel due to the direct address and conversational tone. The editing style combines quick cuts and static shots, creating a balance between information delivery and personal connection. The pacing is consistent, with visual elements timed to support the voiceover. The overall style is modern and approachable. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A man stands in a grocery store and states that his daughter is going to college, and he's putting together a care package for her. This sets the stage for a relatable scenario and introduces the theme of sending love and support to a child leaving home. The perspective is from the dad, creating a personal and emotional connection. - 00:03–00:07 00:03–00:07: He shows teddy bear slippers and a 200-foot extension cord, explaining that his daughter is far away from her outlet. This highlights the practical items he's including and adds a touch of humor, emphasizing the dad's thoughtfulness. The perspective remains from the dad, with a casual, conversational tone. - 00:07–00:12 00:07–00:12: He shows a T-shirt that says, "Call your dad" and states, "Don't forget to call your dad." This is a lighthearted moment that reinforces the theme of family connection and adds a comedic element. The perspective is still from the dad, delivered with a playful, teasing tone. - 00:13–00:17 00:13–00:17: The dad adds a candy bar to his cart, stating, "Take that too. That's for me." This introduces the connection to the Chase Freedom Unlimited card, implying a benefit for the shopper. The perspective shifts to the dad taking care of himself, using humor to land the brand message. - 00:17–00:24 00:17–00:24: Text overlays showcase the Chase Freedom Unlimited card and its benefits. This transitions to the brand's perspective, highlighting the cashback rewards and no annual fee. The final question, "How do you cashback?" is posed, aiming to engage the audience and position the card as a solution for their needs.

# Ad summary This ad promotes Chase Bank's automatic transfer feature through a series of interviews conducted in a public space. The interviewer asks passersby whether they save or splurge on coffee, and then suggests setting up automatic transfers with Chase to help people reach their next savings goal so they can splurge. # Brand positioning Chase Bank is presented as a modern and accessible financial institution that understands the everyday spending habits of its customers. The ad aims to make financial management feel approachable and relatable, suggesting that Chase's services can help customers balance their saving goals with their desires to splurge on small indulgences like coffee. The brand aligns with a lifestyle that values both fiscal responsibility and the enjoyment of life's little pleasures, positioning itself as a partner in achieving both. # Product The featured product is Chase Bank's automatic transfer feature, designed to help customers effortlessly save money towards their financial goals. It works by allowing users to set up recurring transfers from one Chase account to another, automating the savings process. The product is for anyone who wants to achieve a savings goal, even while still indulging in small splurges. The main USP is its ability to automate savings, making it easier for customers to reach their goals without constant manual effort. The ad addresses the purchase barrier of perceived difficulty in saving money by presenting the product as an easy solution to automate savings while still enjoying everyday splurges. # Visual style The ad has a UGC feel, resembling an impromptu street interview. Editing style is characterized by quick cuts between interviewees and the interviewer. The production quality is simple, with natural lighting and authentic interactions, supporting an accessible and relatable tone. The pace is consistent, with the editing rhythm following the conversational flow. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 An interviewer approaches people in a public setting, holding a microphone and a clipboard labeled with 'ON YOUR BLOCK Save or Splurge.' - 00:00–00:01 The interviewer asks the question, "Are you saving or splurging on coffee?" - 00:01–00:08 A montage of responses shows diverse individuals answering the question, some saying they save and make coffee at home, others admitting they splurge. - 00:08–00:12 The interviewer, taking the perspective of a helpful financial advisor, then introduces Chase's automatic transfer feature as a solution to balance saving and splurging. - 00:08–00:12 The interviewer explains that automatic transfers can help people reach their savings goals so they can still afford to splurge. - 00:12–00:13 One of the interviewees agrees with the interviewer, remarking that it is a good idea. - 00:13–00:14 The interviewer concludes by thanking the interviewees.

# Ad summary This image ad promotes the Southwest Rapid Rewards credit card, highlighting an opportunity to earn 60,000 points and double points on select everyday purchases. # Brand positioning Southwest Airlines, presented through its Rapid Rewards program, aims to be the preferred airline for customers seeking value and convenience. The brand positions itself as a customer-centric travel option, emphasizing rewards and points accumulation for everyday purchases. By partnering with Chase, Southwest extends its reach, integrating travel benefits into the consumer's financial habits. This collaboration enhances brand loyalty by making travel rewards more accessible and integrated into daily life, appealing to customers who value both travel and financial rewards. # Product The Southwest Rapid Rewards credit card, offered through Chase, allows users to earn points on purchases that can be redeemed for Southwest flights and other rewards. The card, shown in a dark blue color with the Southwest logo, features a contactless payment symbol and the Visa logo. The advertised benefit is earning 60,000 points and 2X points on select everyday purchases. The card offers a 'Priority' designation along with the cardholder's name, in this case, 'BOB JORDAN'. The ad also includes a disclaimer stating 'Terms apply. Member FDIC,' addressing any potential purchase barriers and ensuring transparency. # Visual style The ad has a clean, corporate visual style with a focus on clarity and direct communication. The use of solid colors, minimal textures, and simple shapes contributes to a professional and trustworthy aesthetic. The typography is bold and legible, enhancing scannability. The overall design is intended to convey reliability and value, typical of financial and travel brands. # Hooks Headline: Earn 60,000 points. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing the opportunity to earn 60,000 points by acquiring the Southwest Rapid Rewards card. The brand is using this offer to immediately grab the viewer's attention and make the card seem appealing. - The ad highlights an additional benefit of earning 2X points on select everyday purchases. The brand is using this to show the viewer there are benefits to be gained after they receive the card. - The ad provides details about the Southwest Rapid Rewards card, including a visual representation of the physical card. The brand is conveying the actual tangible thing that the viewer is being asked to obtain. - The ad includes the logos for Southwest Rapid Rewards and Chase, visually aligning the two brands. The brands want the viewer to understand that there is a partnership between the brands, and both brands are behind the offer being presented.

# Ad summary This ad showcases the Chase for Business banking app as a useful tool for managing the finances of a small business. The ad features a small business owner using the app to check her business account balances. The ad also mentions an offer for new business checking customers. # Brand positioning Chase for Business aims to position itself as a supportive financial partner for small business owners. The brand offers accessible and reliable banking solutions designed to help businesses manage their finances efficiently. By featuring the Chase Mobile app and the new customer bonus, the brand promotes itself as modern, approachable, and committed to the success of its business clients. The brand's positioning is functional, focusing on providing practical tools and financial incentives for small business owners. # Product The Chase Mobile app is a financial management tool designed for small business owners to manage their finances on the go. The app allows users to monitor their Chase Business Checking account and Business Credit Card balances, deposit checks, and transfer funds. The app offers a user-friendly interface to track finances, making it easier for business owners to stay on top of their cash flow. The Chase Business Complete Checking account offers a new customer bonus of up to $500 for qualifying activities, which is intended to incentivize new customers to open an account. # Visual style The ad has a mix of authentic and polished visuals. It starts with a UGC feel with quick cuts, then transitions to static shots with clean graphics. The pacing is moderate, with cuts timed to highlight different aspects of the product and offer. The audio and visual elements are synced to emphasize the key messages. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad begins by showing a business owner opening a delivery of apparel with her brand name on the package. - 00:00–00:02 The ad transitions to show an event with multiple people present, implying success of the business owner. - 00:02–00:05 The ad then shows the business owner checking the balances in the Chase Business Checking account and Chase Business Credit Card account using the Chase Mobile App, focusing on the convenience and accessibility of mobile banking. - 00:05–00:08 The ad then promotes the offer of earning up to $500 as a new business checking customer when opening a Chase Business Complete Checking account with qualifying activities.

# Ad summary This ad promotes the Southwest Rapid Rewards credit card, highlighting its point-earning potential and the benefit of a free first checked bag on every flight. # Brand positioning Southwest Airlines is positioned as a customer-friendly airline through its Rapid Rewards credit card. The airline aims to occupy the space of providing value and convenience to frequent flyers. The brand aligns with values of accessibility and rewarding customer loyalty, as shown through the points system and perks like free checked bags. The brand stands out from competitors by focusing on benefits that directly reduce travel costs, rather than aspirational or luxury-oriented perks. The brand positioning is both functional (saving money on baggage fees) and emotional (providing a sense of value and reward). # Product The ad features the Southwest Rapid Rewards credit card, a Visa card that allows users to earn points on purchases. These points can be redeemed for Southwest flights and other rewards. A key selling point is the included benefit of a free first checked bag on every flight, a perk aimed at travelers who want to avoid extra fees. The card is branded with the Southwest logo and Rapid Rewards logo, visually associating it with the airline's loyalty program. The card says (on-package label text) "Priority BOB JORDAN". The ad addresses the common travel pain point of baggage fees, promoting the card as a way to save money and enhance the flying experience. # Visual style The ad features a clean and simple design with a focus on clear messaging. The color scheme is consistent with Southwest's branding, using blue and white tones. The overall style is professional and straightforward, aiming to convey trust and reliability. # Hooks Headline: Earn 60,000 points. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the opportunity to "Earn 60,000 points" which immediately draws attention to the potential rewards of the credit card. The brand is emphasizing the earning potential of the card to entice viewers to apply, presenting an immediate benefit. - The next part of the ad emphasizes additional benefits, specifically stating "Plus, benefits you'll love, like a first checked bag free on every flight." The brand is highlighting a tangible benefit that appeals to frequent flyers. This positions the card as not just a points-earning tool, but also a way to save money and enhance the travel experience. This continues building a case for why the viewer should consider this card. - The ad concludes by showcasing the Southwest Rapid Rewards credit card itself, reinforcing the visual connection to the Southwest brand. The brand is providing visual confirmation of the offer and displaying key branding elements, reinforcing brand recognition and credibility.

# Ad summary This ad features real business owners of Mico's Hot Chicken who use the Chase Ink Business Unlimited card. The ad features various shots of the business owners' daily operations as they share how the Chase card has helped them grow their business. The ad highlights the benefit of earning unlimited 1.5% cash back on every purchase. # Brand positioning Chase is presented as a financial institution supporting small business owners through its Chase Ink Business Unlimited card. The brand positions itself as a partner in business growth, providing tools that offer financial flexibility and rewards. The ad showcases Chase's commitment to helping businesses thrive by offering practical solutions like cash back on purchases, which contrasts with less tangible or less rewarding financial products. This functional positioning emphasizes Chase's role in enabling business expansion and stability, aligning with a no-nonsense, supportive approach. # Product The Chase Ink Business Unlimited card is presented as a financial tool designed to support the growth of small businesses. It offers unlimited 1.5% cash back on every purchase, providing a straightforward reward system that benefits all types of business expenses. The card is shown in various use scenarios, from purchasing equipment to managing day-to-day expenses at Mico's Hot Chicken. The card aims to remove financial barriers by providing a simple and accessible way for businesses to earn rewards on their spending. The ad focuses on how the card enables business owners to have "some room to grow the business," highlighting its role in fostering financial flexibility and stability. # Visual style The ad has a polished yet realistic feel, blending professional commercial footage with moments that resemble UGC or documentary-style shots. The editing style combines quick cuts during the testimonials with static shots of the product and brand visuals. The production quality is high, suggesting a professional commercial aimed at building trust and credibility. The pacing is moderate, with cuts synchronized to the music and voiceover to maintain viewer engagement. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with the introduction of business owners Kimico and Chris Frydenlund. - 00:00–00:02 00:00–00:02 The business owners explain from their perspective how, from the very beginning, they realized the benefits of using the Chase Ink card. This testimonial aims to position the card as an essential tool for business operations. - 00:02–00:06 00:02–00:06 Kimico adds that the card has given them room to grow the business, further reinforcing its value in supporting business expansion. This continuation of the testimonial highlights the tangible benefits of the card. - 00:06–00:08 00:06–00:08 Kimico states that she doesn't think they could have done it any other way, presenting the card as irreplaceable for their business success. This builds on the positive testimonial, emphasizing the card's unique value. - 00:08–00:15 00:08–00:15 The ad shifts to highlighting the key benefit of the Chase Ink Business Unlimited card: earning unlimited 1.5% cash back on every purchase. This information is presented as a straightforward benefit to persuade viewers of the card's value.

# Ad summary This Chase ad features Marlon Platt, a Chase community manager, discussing how to talk about money with roommates. He advises viewers to figure out what each person needs and can afford, set up regular check-ins, and encourages open communication to avoid stress. # Brand positioning Chase is presented as a helpful and approachable financial institution that aims to provide accessible and practical advice for everyday financial situations. The brand cultivates a tone of support and understanding, positioning itself as a resource for navigating potentially awkward money conversations. By offering tangible advice for common scenarios like living with a roommate, Chase seeks to foster trust and make financial literacy more approachable, thereby distinguishing itself from more formal or intimidating banking brands. # Product This ad does not directly promote a specific Chase product. Instead, it offers general financial advice for people living with roommates. The advice includes: figuring out what each roommate needs and can afford, setting up regular check-ins for bills, sticking to the agreed-upon payment plan, and communicating openly about any issues. The ad seeks to make the topic of money less stressful and more manageable for young adults, implying that open communication and planning can prevent financial disagreements. # Visual style The ad has a polished, commercial feel with a bright, clean aesthetic. The editing style consists of static shots with minimal transitions, keeping the focus on the speaker. The production quality is high, suggesting a professionally produced commercial, which aims to build trust and credibility. The pacing is moderate, maintaining a consistent rhythm that aligns with the speaker's conversational tone. The use of animated text and icons synced with the voiceover emphasizes key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with Marlon Platt, a Chase Community Manager, acknowledging the potential awkwardness of talking about money with a roommate. - 00:02–00:05 He advises viewers to start by figuring out what each person needs and can afford, suggesting a practical and collaborative approach to budgeting. - 00:05–00:07 He emphasizes the importance of setting up regular check-ins for bills, establishing a clear system for who is responsible for what. - 00:07–00:09 Marlon stresses the importance of sticking to the agreed-upon plan once it's established, promoting consistency and reliability. - 00:09–00:11 He encourages viewers to speak up if something feels off, normalizing open communication as a key part of maintaining a healthy financial relationship. - 00:11–00:14 Marlon concludes by assuring viewers that money talks don't have to be stressful, advocating for a realistic and transparent approach.

# Ad summary This ad features a man and woman in a park playing a "money mood" game. The woman's "money mood" is determined to be "purposeful" and the ad offers the financial advice to turn on activity monitoring alerts to keep an eye on transactions. # Brand positioning The ad positions Chase Bank as an approachable, understanding financial partner. It emphasizes the bank's modern awareness and ability to relate to everyday consumers and their financial decisions. The bank also positions itself as helpful and educational by providing personalized financial tips based on a consumer's money habits. # Product The ad promotes Chase Bank's account activity monitoring alerts as a means to keep an eye on transactions. These alerts are positioned as a simple and accessible tool to help customers proactively manage their finances, prevent fraud, and stay informed about their spending and saving habits. # Visual style The ad is shot with a casual and approachable visual style, fitting for social media. The camera work includes frequent medium close ups and slight handheld shakiness, enhancing the candid feel. The lighting is natural, using the outdoor environment to create a bright and airy mood. The editing consists of simple cuts, keeping the pace relaxed and conversational. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The host asks the woman, "Are you ready to play money move?" - 00:01–00:02 The host asks her, "Saving or spending?", to which she responds, "Probably saving." - 00:02–00:04 The host asks, "Something you will splurge on?", to which she answers, "Athletic clothes." - 00:05–00:07 The host then asks, "How do you feel when you check your bank account?", and she responds, "Right now, pretty good." - 00:07–00:09 The host then displays a purple card with the word "Purposeful", and states, "Your vibe is purposeful." - 00:09–00:14 The host shows the woman the description: Goal-focused, Wealth-builder, Aggressive-saver. He states, "Our tip for you is to turn activity monitoring alerts on. So, you can keep an eye on those transactions." - 00:14–00:15 The woman says, "Thank you!"

# Ad summary This ad promotes the Southwest Rapid Rewards Priority Credit Card, highlighting its benefits such as bonus points, free checked bags, preferred seating, and extra points on gas and restaurant purchases. # Brand positioning The Southwest Rapid Rewards Priority Credit Card positions Southwest Airlines as a customer-centric brand focused on rewarding frequent flyers. The brand promotes a lifestyle of accessible travel through its Rapid Rewards program, emphasizing convenience and cost savings. By offering perks such as bonus points, free checked bags, and preferred seating, Southwest pushes against the norms of nickel-and-diming often associated with budget airlines. The brand aims to occupy a space of practical value and enhanced comfort within the travel industry, appealing to customers who prioritize both affordability and a pleasant flying experience. The tone is functional and straightforward, focusing on the tangible benefits of the credit card. # Product The Southwest Rapid Rewards Priority Credit Card is a Visa credit card that offers travel-related benefits within the Southwest Airlines ecosystem. It allows users to earn 60,000 bonus points upon approval. The card provides "sweet built-in benefits," including a first checked bag free on every flight, which can save up to $280 round-trip for a group of four. Cardholders also receive a preferred seat at booking at no extra cost, giving them access to the front half of the cabin. Additionally, the card allows users to earn 2x points at gas stations and restaurants, enhancing the rewards earned on everyday purchases. The ad aims to address the purchase barrier of airline travel costs by highlighting potential savings and rewards, making it an attractive option for frequent Southwest flyers. # Visual style The ad features a polished commercial aesthetic with a clean, corporate feel. The editing style is static, with no camera movement or transitions, emphasizing clarity and simplicity. The pacing is slow and deliberate, approximately 8 CPM, which reinforces the straightforward delivery of information. Text is timed with changes in the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with an offer of 60,000 bonus points, setting an exciting tone to attract the audience's attention. This promise of travel rewards is presented from the brand's perspective to immediately showcase a valuable incentive. - 00:02–00:05 The ad then pivots to additional benefits with the tagline "Get sweet built-in benefits with the Southwest Rapid Rewards® Priority Credit Card," enhancing the value proposition. The brand voice continues to position the product as advantageous and desirable. - 00:05–00:09 The ad highlights the "first checked bag free on every flight" benefit, quantifying potential savings to $280 round-trip for a group of four, to emphasize the financial advantages. This functional benefit is presented from the brand's perspective, aiming to drive home the practical value. - 00:09–00:12 The ad further showcases the "Preferred seat at booking, at no extra cost" benefit, enhancing the comfort and convenience aspects of the card. The brand continues to assert the product's premium features, reinforcing the value proposition. - 00:12–00:17 The ad concludes by mentioning "more ways to earn points", like "2X points at gas stations and restaurants," broadening the appeal of the card for everyday spending. The brand ends with a message of sustained value, encouraging long-term engagement.

# Ad summary string # Brand positioning Chase is presented as a reputable and established financial institution, offering services that cater to modern banking needs. The brand aligns with a tone of stability and accessibility, offering various services, and is positioned as a reliable banking solution for individuals looking for secure and convenient financial management. # Product The ad focuses on Chase Secure Banking, a checking account designed to help customers manage their finances effectively. The offering is presented as a way to grab a $125 bonus for new Chase checking customers when opening a Chase Secure Banking account with qualifying transactions. The main selling point is the promotional bonus, implying an immediate financial benefit for new users who meet the criteria. # Visual style The ad has a polished, commercial aesthetic with clean graphics and clear typography. The editing style is static, with no transitions. The pacing is slow and consistent, focusing on conveying information clearly. The visual elements are timed to the music beats, creating a cohesive audio-visual experience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a graphic displaying the offer to grab a $125 bonus when opening a Chase Secure Banking account.