How CELSIUS Advertises on Meta

# Ad summary This ad for Celsius energy drink showcases the 'Electric Vibe' flavor with a visually striking design that emphasizes energy and a tropical theme. It highlights key benefits such as essential energy, accelerated metabolism, and fat burning, while also noting the absence of sugar. # Brand positioning Celsius is presented as a lifestyle energy drink brand focused on fitness and health. The brand explicitly promotes a 'Live Fit' ethos, positioning itself for active individuals seeking an energy boost without the negative aspects of traditional energy drinks. It promotes values of health, energy, and fitness, implying a departure from sugary or unhealthy alternatives by highlighting benefits like accelerated metabolism and fat burning. The brand is functional, offering a performance-enhancing product, and aligns with a lifestyle of activity and well-being. # Product The advertised product is Celsius's 'Electric Vibe' energy drink, a sparkling tropical freeze flavored beverage made with other natural flavors. It is presented as a zero sugar drink that provides 'essential energy', 'accelerates metabolism', and 'burns body fat'. The drink is packaged in a 12 fl oz (355 ml) can. The ad implies the drink is for health-conscious individuals who want a boost of energy and enhanced metabolism, as well as those who desire to burn body fat. The USPs are its zero sugar content and the combination of energy enhancement and metabolic benefits. The visual cues also suggest it can be consumed before, during, or after fitness activities such as running, cycling, or general exercise. # Visual style The ad utilizes a highly polished, studio-shot style to showcase the product in a visually appealing manner. The use of bright colors, dynamic lighting, and condensation on the can enhances the sense of energy and refreshment. The visual motif incorporates a grid layout of product information layered onto the can. The image treatment includes color grading to intensify the blues and yellows, along with lighting effects to create a sense of movement and energy. The typography is bold and integrated seamlessly with the product design. This disruptive style contrasts typical norms, making the ad highly scannable and attention-grabbing in a social media feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image focuses on a can of Celsius Electric Vibe, drawing the viewer's eye to the product. This is the brand showcasing its product directly, aiming to immediately capture attention with its visual appeal. - Key features such as 'essential energy', 'accelerates metabolism', and 'burns body fat' are highlighted on the can. This is the brand communicating the product's benefits, informing the viewer about the specific advantages of choosing Celsius. - The '0 sugar' label is prominently displayed on the can, along with images representing various fitness activities, like running and cycling. This is the brand emphasizing the health aspects of the drink, targeting health-conscious consumers by showcasing its suitability for an active lifestyle.

# Ad summary This ad showcases a can of Celsius energy drink and highlights key features like essential energy, accelerated metabolism, and body fat burning. It uses simple text overlays to emphasize key product benefits. # Brand positioning Celsius is presented as a modern, fitness-oriented brand that enhances an active lifestyle. The brand appeals to health-conscious consumers seeking a functional energy drink. The ad's emphasis on 'LIVE FIT' and associations with exercise suggest that Celsius is positioned as a health-focused alternative to traditional energy drinks, promoting not just energy, but also metabolic benefits and body fat reduction. # Product The product is Celsius Sparkling Orange, a functional energy drink that enhances metabolism and burns body fat. It is intended for those seeking essential energy to support an active lifestyle. The can prominently features the benefits of 'ESSENTIAL ENERGY,' 'ACCELERATES METABOLISM,' and 'BURNS BODY FAT.' The flavor is 'SPARKLING ORANGE.' It comes in a 12 fl oz (355mL) can. The inclusion of 'INGREDIENTES COMPROBADOS. MEZCLA PATENTADA.' suggests the drink's unique blend of proven ingredients that set it apart from competitors, addressing potential skepticism about energy drink effectiveness. # Visual style The ad has a clean and modern visual style with a focus on the product. The backdrop is a light gradient, ensuring the white can remains the focal point. The design is simple with a focus on information hierarchy, making it easy to scan and understand. The wet can creates a sense of refreshment, and enhances the visual appeal. # Hooks Headline: SOLO CELSIUS ES CELSIUS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of a Celsius Sparkling Orange can, establishing the product as the focus. This immediately introduces the brand and the product's packaging to the audience from a brand perspective. - The storyline highlights product attributes, such as 'ESSENTIAL ENERGY,' 'ACCELERATES METABOLISM,' and 'BURNS BODY FAT.' This informs the viewer about the benefits of the drink from a brand perspective. - The copy, 'SOLO CELSIUS ES CELSIUS,' which translates to 'Only Celsius is Celsius' reinforces the brand's unique identity and emphasizes its distinct position in the market from a brand perspective. - The ad closes with a depiction of physical activity symbols and ingredient messaging, further reinforcing its health and fitness positioning, from a brand perspective.

# Ad summary This ad features Celsius energy drink, emphasizing its Electric Vibe flavor, essential energy boost, and benefits such as accelerating metabolism and burning body fat. It creates a tropical, summery mood with a vibrant drink can, a shave ice treat, and slices of pineapple and orange. # Brand positioning Celsius is presented as a modern, active lifestyle brand that provides energy drinks focused on fitness and health-conscious consumers. The brand aims to occupy a space in the consumer's mind that connects energy with health and wellness, emphasizing its role in accelerating metabolism and burning body fat. The brand uses bright colors and tropical imagery to indicate it is a lifestyle brand with an emotional connection. The ad implies that Celsius pushes against typical energy drink norms by highlighting zero sugar content and natural flavors. # Product The product featured is Celsius's "Electric Vibe" energy drink, specifically the "Limited Edition" flavor. It is described as a "Sparkling Tropical Freeze" and is presented as a natural flavor drink with other natural flavors. The drink is targeted towards individuals looking for an energy boost to accelerate their metabolism and burn body fat. It contains zero sugar. The drink is shown alongside tropical fruits and shave ice, which implies it can be enjoyed during summer or tropical vacations. The ad addresses the purchase barrier of health concerns associated with energy drinks by stating it has natural flavors and zero sugar. # Visual style The ad features a clean, studio-shot image with bright, tropical colors. The focus is sharp on the product can and shaved ice, while the background is softly blurred. The overall aesthetic is vibrant and refreshing, designed to immediately grab attention and evoke a summery vibe. The composition is carefully arranged with a clear product focus, enhanced by soft lighting and realistic textures that communicate quality. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad focuses on the Celsius Electric Vibe energy drink, highlighting its "Limited Edition" status to create a sense of urgency and exclusivity. The brand is telling the story from a promotional perspective to capture immediate attention. - The ad elaborates on the flavor profile as "Sparkling Tropical Freeze," aiming to evoke a refreshing and exotic feeling. The brand aims to draw viewers into the narrative by providing details that spark their senses. - The inclusion of claims like "Essential Energy," "Accelerates Metabolism," and "Burns Body Fat" showcases the functional benefits of the drink. The brand uses direct, active claims from a performance-driven perspective. - The "0 Sugar" label is displayed prominently, addressing a common health concern related to energy drinks. The brand aims to alleviate health concerns and position the product as a better-for-you option from a health-conscious perspective.

# Ad summary This ad showcases three cans of the Celsius "Electric Vibe" flavor. The ad calls out the limited edition Tropical Freeze flavor, as well as the drink's other benefits. The ad is attempting to appeal to those who are looking for an energy drink. # Brand positioning Celsius is presented as an energy drink brand that is dedicated to fitness. The cans display the "Live Fit" slogan, showing the brand aligning itself with an active and healthy lifestyle. The drink contains essential energy, accelerates metabolism, and burns body fat. The brand is positioned for those who want a drink that can enhance their exercise and fitness routines. # Product This ad features the Celsius "Electric Vibe" energy drink in the "Sparkling Tropical Freeze" flavor. The can is white, with design elements and text in blue, yellow, and pink. It is a zero sugar drink, with essential energy, that accelerates metabolism and burns body fat. The use occasion is implied to be those looking to boost their workouts. # Visual style The ad has a clean and vibrant aesthetic. The image is studio-shot, with a focus on product presentation. The neon sign style for the flavor name adds a modern and energetic touch. The overall visual design is intended to quickly catch the eye in the feed and highlight the product's key attributes. # Hooks Headline: ELECTRIC Vibe # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad leads with the flavor of the drink, "Electric Vibe", which is shown in large blue lettering, meant to draw the viewer's attention to this new flavor. The viewer is experiencing this from the brand's perspective as they are announcing the name of this flavor for viewers to recognize. - The ad then showcases three cans of the Celsius drink to display the product and its branding. The viewer is experiencing this from the brand's perspective as they present their drink with its can design and features. - The ad highlights the "Limited Edition" of the "Tropical Freeze" flavor, emphasizing its unique and time-sensitive availability to entice viewers to purchase the product quickly. The viewer is experiencing this from the brand's perspective as they call attention to the limited availability of this flavor.

# Ad summary This ad for Celsius energy drink highlights the Electric Vibe flavor. It features a visually striking arrangement of three cans, emphasized by a neon-style headline, to promote its essential energy, metabolism-boosting, and fat-burning benefits. # Brand positioning Celsius is presented as a functional energy drink brand aimed at active individuals who are health-conscious and seeking to enhance their physical performance and well-being. The brand aligns itself with a lifestyle focused on fitness and vitality, suggesting that its products provide essential energy and accelerate metabolism while burning body fat. Celsius positions itself as a healthier energy drink option, implicitly pushing against category norms associated with sugary, less functional alternatives. The functional benefits of essential energy, accelerated metabolism, and fat burning are emphasized through the product itself. # Product The product is Celsius's Electric Vibe Sparkling Tropical Freeze energy drink. It is presented as a beverage that provides essential energy, accelerates metabolism, and burns body fat. The drink is packaged in a 12 fl oz (355ml) can and contains 0 sugar. It's highlighted as a sparkling tropical freeze with a natural flavor and other natural flavors. The ad suggests that the product is ideal for individuals looking to enhance their energy levels and physical performance. The use of 'Electric Vibe' and tropical imagery communicates a refreshing and invigorating experience. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product visibility and vibrant energy. The use of a simple background and glossy surface puts emphasis on the Celsius cans, while the neon headline adds a modern and energetic feel. The image is well-lit and polished, with a high-quality finish that enhances its visual appeal. # Hooks Headline: ELECTRIC Vibe # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the bold, neon-style 'Electric Vibe' headline and Celsius logo, immediately grabbing attention and establishing the product's branding. This sets the tone for an energetic and vibrant experience, delivered from the brand's perspective. - Three cans of Celsius Electric Vibe energy drink are prominently displayed, each adorned with condensation droplets to visually signal refreshment. This product-focused arrangement serves to highlight the product's availability and visually emphasize its key features, as seen through the brand's point of view. - The can's label emphasizes key functional benefits such as 'Essential Energy,' 'Accelerates Metabolism,' and 'Burns Body Fat,' with icons implying its suitability for physical activities like jogging, biking, and swimming. This informs potential customers of the drink's benefits and suitability for an active lifestyle, as told from the brand's perspective.

# Ad summary This ad features three cans of Celsius energy drink in the Electric Vibe flavor. The ad emphasizes the drink's benefits, such as providing essential energy, accelerating metabolism, and burning body fat, all with zero sugar. # Brand positioning Celsius is presented as a functional energy drink brand aimed at active individuals seeking a boost to their performance and metabolism. The brand explicitly touts its products as being beneficial for essential energy, accelerating metabolism, and burning body fat. The brand aligns with a lifestyle focused on fitness and energy. Celsius positions itself as a better-for-you alternative in the energy drink market, emphasizing functional benefits. The ad copy reinforces the brand’s focus on delivering energy and metabolic benefits without the negative aspects often associated with energy drinks, such as high sugar content. # Product The product featured is Celsius Electric Vibe, an energy drink in a can. The drink is described as having a sparkling tropical freeze flavor, with other natural flavors. The can highlights key product attributes: essential energy, accelerates metabolism, and burns body fat. It contains zero sugar. The drink comes in a 12 fl oz (355mL) can. The ad communicates that this product is worth trying because it provides functional benefits such as energy and metabolic enhancement without added sugar. # Visual style The ad features a highly polished, studio-shot aesthetic. The visual motif centers around clean lines and bright, energetic colors. The image treatment includes background removal and lighting effects. The typography is large and bold. The style aims to be eye-catching and immediately scannable, in order to grab attention in a busy feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases three cans of Celsius Electric Vibe energy drink, positioned closely together against a blue and white backdrop. This arrangement emphasizes the product and its branding. The perspective is from the brand, aiming to capture the viewer's attention with a visually appealing arrangement of the product. - The camera focuses on the label of the cans, which highlights 'essential energy,' 'accelerates metabolism,' and 'burns body fat.' This information aims to quickly communicate the key benefits of the product to the viewer. This section of the story is being told from the brand’s perspective, focusing on the advantages of the product. - The bottom of the cans feature the statement '0 sugar,' with sporty icons next to it. This addresses a common concern about energy drinks and positions Celsius as a healthier choice, while also catering to active individuals. This is intended to reassure potential customers and is communicated from the brand.

# Ad summary A well-known race car driver endorses Celsius Peach Vibe energy drink. # Brand positioning Celsius is presented as a modern energy drink that can be consumed before or after a workout or other activity. The drink is associated with an active lifestyle and a sense of vibrancy. The brand positioning is emotional, associating the drink with positive feelings and energy. It seems to ignore category norms by associating with popular and well-known athletes. # Product The product featured is Celsius Peach Vibe energy drink. It is packaged in a tall, slim aluminum can. The can has a white base with a design featuring a palm tree graphic. The can is held by a celebrity athlete who appears to be endorsing the product. The drink seems geared towards people seeking energy or a boost during physical activity or their daily routines. # Visual style The ad has a clean and polished visual style. It features a celebrity athlete in a studio setting with a product placement focus. The image treatment includes soft lighting and a clean background, contributing to a modern aesthetic. # Hooks Headline: None used # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad features a celebrity athlete holding a can of Celsius Peach Vibe. This is included to leverage the athlete's image to promote the drink. The audience experiences this from the brand's perspective.

# Ad summary This ad promotes Celsius energy drinks as part of a high-performance lifestyle through a sponsorship with Aston Martin Aramco Formula One. It features diverse people running, working out, and enjoying Celsius, intercut with shots of the Aston Martin team in action. # Brand positioning Celsius is presented as an energy drink brand that embodies an active and high-performance lifestyle. The brand strategically aligns itself with the Aston Martin Aramco Formula One team, implicitly linking itself to the world of high-speed racing and peak physical condition. This positioning is further reinforced through visuals of people exercising and engaging in fitness activities, emphasizing a connection with health-conscious consumers. The overall brand image is aspirational, suggesting that Celsius is the fuel for those who pursue excellence and push their limits, regardless of whether they are athletes or everyday individuals. By partnering with a high-profile Formula One team, Celsius aims to elevate its brand image and appeal to an audience that values both performance and style. # Product Celsius is an energy drink designed to fuel an active lifestyle. As depicted in the ad, it's a zero-sugar beverage that seems to offer a refreshing boost for various activities, from casual workouts to high-performance races. The ad implies that it’s suitable for anyone looking to enhance their physical performance, regardless of their fitness level or sport. The Celsius can is prominently displayed, underscoring its availability and convenience for on-the-go consumption. The drink is shown being consumed before, during, and after physical activities, addressing the need for sustained energy throughout various points of the day. Through its association with high-speed racing and active individuals, the ad suggests that Celsius is a valuable part of a lifestyle dedicated to peak physical performance. # Visual style The ad is a blend of a polished commercial and UGC-style footage. The visuals are vibrant and dynamic, with quick cuts and interspersing shots that give the ad a fast-paced, energetic feel. The production quality appears high, with clear and well-lit shots. The color palette is dominated by the green and yellow of the Aston Martin brand colors, with the Celsius colors accenting. The UGC-style footage and on-location shots provide a more authentic and relatable vibe. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a Formula One driver in Aston Martin gear walking into a garage. - 00:01–00:02 The perspective shifts to an athlete stretching outdoors. - 00:02–00:05 The ad cuts back to the F1 driver getting into his car, interspersed with a quick shot of the athlete drinking Celsius. - 00:05–00:06 The ad then shows a mechanic working on the wheel of the Formula One car, which is branded with "CELSIUS" and "LIVE FIT". - 00:06–00:09 Next, the Formula One car races around the track at high speeds, interspersed with a group of people running. - 00:09–00:10 The ad closes with a group of athletes posing with their Celsius drinks. - 00:10–00:14 Finally, the ad displays the logos for Aston Martin and Celsius, advertising that they are global energy drink partners.

# Ad summary Image ad featuring Aston Martin Aramco Formula One Team driver Fernando Alonso holding a can of Celsius energy drink. The photo is a medium shot in front of a blue and green gradient background. # Brand positioning Celsius is presented as a performance-enhancing energy drink, designed to provide essential energy without the negative aspects of traditional energy drinks. The collaboration with Formula 1 driver Fernando Alonso implies that Celsius is a brand for high-performance individuals, providing the necessary boost for those engaged in intense physical and mental activities. Celsius aims to occupy a space in the consumer's mind as a healthy alternative, providing sustained energy and promoting an active, high-performance lifestyle. # Product The advertised product is Celsius energy drink. The can features the word "CELSIUS" (on-package label text) in a tall block font with the flavor labeled as "tropical vibe" (on-package label text). The drink is presented as a functional beverage to boost energy. The ad targets athletes or those aspiring to a high-performance lifestyle, as demonstrated by the appearance of F1 driver Fernando Alonso. It is implied that Celsius can enhance physical and mental performance, making it an appealing choice for individuals who want sustained energy. # Visual style The ad has a polished, studio-shot appearance. The image is well-lit, highlighting the product and Fernando Alonso. The visual motif is centered around the endorsement of a professional athlete. The image treatment involves background removal and a clean, modern aesthetic. The overall style aims for a high-design look, enhancing scannability and stop power in the feed. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image presents Formula 1 driver Fernando Alonso holding a can of Celsius, signaling an endorsement from a professional athlete. This establishes the brand's credibility and implies that Celsius is a suitable choice for those seeking high performance.

# Ad summary This ad showcases a can of Celsius energy drink in the Electric Vibe flavor next to a snow cone. It highlights the drink's zero-sugar content and its ability to boost energy, accelerate metabolism, and burn body fat. # Brand positioning Celsius is presented as an energy drink brand focused on fitness and an active lifestyle. The brand aims to occupy a space in the consumer's mind as a healthier energy drink option that not only provides essential energy but also supports metabolism and fat burning. Celsius distinguishes itself by offering a zero-sugar formula, aligning with health-conscious consumers and pushing against the norms of traditional sugary energy drinks. It promotes a vibrant, energetic lifestyle, positioning itself as a functional beverage that enhances physical performance. # Product The featured product is Celsius's Electric Vibe energy drink, presented in a 12 fl oz can. It's a sparkling tropical freeze flavored drink designed to provide essential energy while accelerating metabolism and burning body fat. The can prominently states it contains zero sugar, appealing to consumers looking for a guilt-free energy boost. The product is likely targeted towards individuals seeking an active and fit lifestyle. The ad showcases the drink alongside a snow cone, suggesting it can be enjoyed during leisure or outdoor activities, further emphasizing its appeal as a refreshing and functional beverage. # Visual style The ad has a bright and refreshing visual style with a focus on product clarity. The production quality appears highly polished with studio-shot lighting. The image treatment includes vibrant color grading and background replacement with lightning bolt effects. The typography is clean and legible. Overall, the visual style aims for a balance of a native feel and polished production. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a focus on the Celsius can, visually emphasizing the brand and product name. This establishes brand recognition and sets the stage for the product's introduction, told from the brand's perspective. - Next, the viewer is presented with the key features and benefits: essential energy, accelerated metabolism, and body fat burn. The can's label is the focus, and tells the product's use case from the brand's perspective. - The inclusion of the snow cone suggests a lifestyle integration. It implies the drink can be enjoyed during leisure activities, telling from the brand's perspective that this product can fit into a desired lifestyle, making it more relatable and appealing.

# Ad summary This image ad showcases Celsius energy drink, emphasizing its 'Peach Vibe' flavor and associating it with the high-performance world of motorsports. # Brand positioning Celsius is presented as a modern, active lifestyle energy drink brand focused on fitness and vitality. It positions itself as a healthier alternative to traditional energy drinks, with a focus on providing energy without the negative side effects. The brand associates itself with high performance through its alignment with motorsports, suggesting that it fuels peak physical activity. Celsius aims to occupy a space in the consumer's mind as a refreshing, functional beverage choice for health-conscious individuals seeking an energy boost. # Product The featured product is Celsius 'Peach Vibe' energy drink, a limited edition flavor. It is a canned beverage marketed toward individuals seeking an energy boost to fuel active lifestyles. The can features a primarily white, silver, and peach color scheme with visible condensation, implying it's ice-cold and refreshing. The can's label denotes the product as a 'Live Fit' drink. # Visual style The visual style is clean and polished, with a focus on product presentation. The image utilizes a shallow depth of field to keep the focus on the product and its immediate surroundings. The color palette is bright and modern, with an emphasis on the colors of the energy drink, the green motorsports jacket, and the gradient blue backdrop. The overall impression is professional, suggesting high quality and performance. # Hooks Headline: None used # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image shows a Celsius Peach Vibe energy drink being held by a person in a racing suit. This associates the brand with peak performance and an active lifestyle, which is presented from the brand's perspective to highlight its relevance in high-energy environments.

# Ad summary This ad for Celsius energy drink features soccer players showcasing their skills and enjoying Celsius beverages. The ad emphasizes the drink's association with athletic performance and the MLS partnership. # Brand positioning Celsius is presented as an energy drink brand associated with sports and an active lifestyle, particularly soccer. It aims to occupy the space of a functional beverage that supports physical activity and performance. The brand aligns with values of fitness, energy, and being 'game ready'. Celsius has a partnership with the MLS. The brand positioning is both functional (provides energy) and lifestyle-based (supports a fit lifestyle). # Product The ad features Celsius energy drinks in various flavors including Sparkling Orange, Peach Vibe, and others. The drink is marketed as providing "Essential Energy" that "Accelerates Metabolism" and "Burns Body Fat." The ad targets active individuals, particularly soccer players, who want a refreshing energy boost. The can is shown with condensation, implying a cold, refreshing drink. It's suggested for use before or during physical activity. The ad does not explicitly address purchase barriers, but emphasizes the product's alignment with a healthy, active lifestyle. # Visual style The ad uses a mix of studio-lit shots and close-up shots. The editing style consists of quick cuts and smooth transitions between scenes, creating a dynamic pace. The production quality is polished, giving off a commercial feel. The pacing is rapid, likely around 60 BPM, matching the energetic tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A soccer player in a green jersey stands in a dimly lit area, holding a Celsius can. - 00:01–00:02 00:01–00:02 The player opens the can. - 00:02–00:03 00:02–00:03 A soccer ball is kicked on an indoor soccer field. - 00:03–00:04 00:03–00:04 The player from the first shot sits and looks into the camera with his chin resting on his hand. - 00:04–00:05 00:04–00:05 A shelf is shown with a row of Celsius drinks. - 00:05–00:07 00:05–00:07 The player takes a drink of Celsius. - 00:07–00:09 00:07–00:09 A soccer player in a yellow jersey dribbles a soccer ball and points to the brand on his chest. - 00:09–00:10 00:09–00:10 A player in black is seen drinking a can of Celsius, the can is then zoomed in on. - 00:10–00:12 00:10–00:12 A soccer player wearing a black jersey stands with his hands on his hips. - 00:12–00:13 00:12–00:13 A soccer player in a red jersey yells toward the camera. - 00:13–00:14 00:13–00:14 A player's face is shown pixelated. - 00:14–00:16 00:14–00:16 A soccer player touches his face and points at the Celsius logo on the turf. - 00:16–00:19 00:16–00:19 Soccer players are close to the camera. - 00:19–00:20 00:19–00:20 Several soccer players display their jerseys. - 00:20–00:22 00:20–00:22 A hand opens a can of Peach Vibe Celsius. - 00:22–00:23 00:22–00:23 A smiling player faces the camera. - 00:23–00:24 00:23–00:24 A smiling player is leaning toward the camera. - 00:24–00:27 00:24–00:27 Soccer players juggle soccer balls and there are multiple close-ups of a Celsius can. - 00:27–00:29 00:27–00:29 Three Celsius cans are shown, and the text overlay reads, "LIVE. FIT. GO." - 00:29–00:30 00:29–00:30 The MLS and Celsius logo are shown, and the text overlay reads, "OFFICIAL ENERGY DRINK PARTNER OF MLS".

# Ad summary This Celsius ad showcases their Electric Vibe flavor against a bright sky background with an accompanying snow cone. The ad emphasizes that the drink provides essential energy, accelerates metabolism, and burns body fat. The overall message is that Celsius is a refreshing and functional energy drink for an active lifestyle. # Brand positioning Celsius is presented as a modern, active-lifestyle brand that provides energy drinks designed to enhance physical performance. The brand promotes the idea of 'living fit' by offering functional benefits like accelerating metabolism and burning body fat. Celsius aims to occupy the space of a healthy energy drink alternative, distinct from traditional sugary or artificially-laden options. This positioning targets health-conscious individuals who seek an energy boost to support their active routines without compromising their wellness goals. It aligns with values of fitness, health, and a vibrant lifestyle, pushing against the norms of unhealthy or ineffective energy solutions, with a functional and aspirational brand identity. # Product The advertised product is Celsius's 'Electric Vibe' energy drink, a sparkling tropical freeze flavored beverage with zero sugar. Marketed to active individuals, it is designed to provide essential energy, accelerate metabolism, and burn body fat. The can is prominently displayed, showcasing its key features and benefits. Celsius 'Electric Vibe' is designed to be a healthier alternative to traditional energy drinks, addressing the purchase barriers related to sugar content and overall health impact. This Celsius product aims to provide functional benefits tailored for consumers looking to enhance their physical performance and manage their weight while enjoying a refreshing tropical flavor. # Visual style The ad uses a highly polished, studio-shot aesthetic with vibrant colors and sharp focus. The visual motifs include a bright, clean background and direct product placement. The image treatment involves background removal, color grading to enhance the blues and yellows, and added lightning effects. This style feels high-design, aiming to create a visually appealing and attention-grabbing image. The typography is bold and modern, enhancing scannability in-feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand presents its Celsius 'Electric Vibe' drink, positioning it as a refreshing and invigorating beverage. The intent is to grab the viewer's attention and showcase the product's appeal. - The brand emphasizes the drink's benefits—'essential energy, accelerates metabolism, burns body fat'—to highlight its functional value. The intent is to persuade the viewer that Celsius is a beneficial choice for an active lifestyle. - The brand shows the drink alongside a snow cone and a blue sky, suggesting that Celsius 'Electric Vibe' is a delicious complement to a fun, active day. The intent is to associate the product with positive lifestyle experiences.

# Ad summary Ad for Celsius energy drinks showing the strawberry passionfruit and kiwi strawberry flavors and emphasizing benefits like essential energy and burning body fat. # Brand positioning Celsius is presented as a lifestyle-focused energy drink brand geared towards active, health-conscious individuals. The ad's imagery of fresh fruit and flavor-specific accents, paired with claims of 'essential energy,' 'accelerated metabolism,' and 'burning body fat,' positions Celsius as a better-for-you energy option. The brand pushes against traditional energy drink norms by highlighting natural flavors and health benefits, suggesting it occupies a premium space in the market for consumers seeking a functional and flavorful boost. # Product The advertised product is Celsius, a sparkling energy drink available in two flavors: Strawberry Passionfruit and Kiwi Strawberry. The drinks are packaged in sleek, slim 12 fl oz cans. Each can provides essential energy, accelerates metabolism, and burns body fat. The product is sugar-free, as indicated by the '0 sugar' label on the can. The ad targets people who want to enjoy energy drinks with fresh fruit flavors and without any sugar. # Visual style The ad features a clean and vibrant studio shot with a focus on showcasing the product's features and ingredients. The high-quality product photography with condensation effects gives a refreshing impression. The background gradient adds depth and visual interest. The overall visual style is polished and modern, likely intended to capture attention and communicate the brand's quality. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases two cans of Celsius energy drink in different flavors. The intent is to display the product and its packaging to grab attention. This is from the brand's perspective to display the product. - Next to each can are fresh fruit slices/pieces relevant to the product's flavors. The intent is to highlight the natural fruit flavors of the drink. This is presented from the brand's perspective to emphasize the flavors and ingredients. - The cans are adorned with condensation to suggest a refreshing and chilled beverage. The intent is to convey a sense of refreshment and appeal to the viewer's desire for a revitalizing drink. This is shown from the brand’s perspective.

# Ad summary This image ad showcases a can of limited edition Celsius energy drink in Electric Vibe sparkling tropical freeze flavor. The can is positioned against a bright blue sky with tropical elements, alongside a shaved ice dessert and fruit slices. The ad highlights the drink's features, such as essential energy, metabolism acceleration, and fat burning. # Brand positioning Celsius is presented as a 'Live Fit' energy drink, aligning with a health-conscious and active lifestyle. The brand positioning emphasizes functionality by highlighting energy, metabolism, and fat-burning capabilities. Celsius presents itself as a zero sugar option for those looking to enhance their physical performance and enjoy a tropical flavor. This drink is for individuals seeking a boost in their fitness routine and daily activities. # Product The featured product is a can of Celsius energy drink in the limited edition 'Electric Vibe' flavor, described as 'Sparkling Tropical Freeze.' The product is designed to provide 'Essential Energy,' 'Accelerate Metabolism,' and 'Burns Body Fat.' It's highlighted as having '0 Sugar.' The can is visually associated with summery, tropical environments, suggesting it's suitable for consumption during outdoor activities or as a refreshing beverage in warm weather. The drink is presented as a functional beverage with added health benefits targeted towards those who are physically active and health-conscious. # Visual style The ad uses a bright and vibrant aesthetic with a clear focus on the product. The production quality is high, with studio lighting and carefully arranged elements. The use of tropical elements creates a summery, refreshing vibe, and the droplets on the can add a sense of freshness. The typography is bold and easy to read, and the image treatment is clean and polished, giving it a visually appealing and attention-grabbing look. The ad is designed to be easily scannable and is optimized for in-feed viewing. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a focus on a can of Celsius Electric Vibe, immediately drawing attention to the product and its branding. The brand is telling the viewer that this is the primary subject of the ad. - The can is set against a backdrop of a tropical beach, with a snow cone and fruit slices next to it, implying a tropical vibe. The ad is using environmental cues to suggest the flavor and experience of drinking Celsius. - Key features are called out on the can, such as "Essential Energy", "Accelerates Metabolism", and "Burns Body Fat", informing the viewer of the drink's functional benefits. The brand is explicitly stating the functional value of their product. - The can also indicates "0 sugar," appealing to health-conscious consumers. The brand is further highlighting the health benefits of the drink.

# Ad summary This image shows two Celsius energy drinks being held up at a music event. The ad is visually busy with a crowd of people and pyrotechnics in the background. The cans are in focus and easy to see, and the overall scene indicates a fun, high energy atmosphere. # Brand positioning Celsius is presented as an energy drink brand that aligns with an active and vibrant lifestyle. The ad places Celsius within high-energy environments like music events, suggesting it is the perfect beverage for those seeking to enhance their experiences and stay energized. The brand appears to ignore category norms around intense or edgy branding cues, opting for colorful designs that imply a fun and accessible attitude. The positioning is highly emotional, connecting with themes of excitement, freedom, and immersive experiences. With multiple flavors featured, Celsius is shown as a versatile choice that enhances social events and personal energy levels. # Product The ad features two Celsius energy drink cans: Tropical Vibe and Astro Vibe flavors. The drinks are marketed to people who enjoy high-energy activities and social events such as concerts or festivals. The Tropical Vibe can has a white background with pink, green, and red tropical fruit illustrations along the bottom. The Astro Vibe can has a similar design, featuring a black and white checkered pattern. Each drink offers energy enhancement with zero sugar, aiming to provide a guilt-free boost. By showcasing the products within an active, social environment, the ad implies the drinks are best enjoyed during these occasions. The ad attempts to address the purchase barrier by visually implying that the drinks are associated with fun and active lifestyles. # Visual style The ad has a vibrant, high-energy visual style that mimics the look and feel of being at a live music event. The production quality seems relatively polished but with a touch of on-location rawness, suggesting a user-generated or documentary-style approach. The image treatment enhances the colors and lighting, making the scene more visually engaging. The overall aesthetic seems designed to blend seamlessly into a social media feed, capturing attention with bright colors and a dynamic composition. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with two Celsius cans being held up at an outdoor event, conveying a sense of celebration and shared experience. The intention is to highlight the beverages in an exciting and dynamic social setting. This part of the story is told from the perspective of someone at the event, sharing their experience with the audience. - The background reveals a concert stage with pyrotechnics and a lively crowd, emphasizing the high-energy environment and association of Celsius with active lifestyles. The brand is showing how and where Celsius is best enjoyed. This scene is presented from a wide, experiential viewpoint, giving the audience a sense of immersion and excitement. - Together, the two elements merge the product with a lifestyle, enhancing the association and inviting the viewer to imagine themselves in the scene. The goal is to create a positive emotional connection between Celsius and memorable experiences. The overall effect is a persuasive blend of product placement and aspirational imagery, presented from the consumer’s point of view.

# Ad summary An ad featuring two women sitting and posing with Celsius energy drinks in front of a retro-themed backdrop. # Brand positioning Celsius is presented as an energy drink that complements a vibrant and social lifestyle. The brand is positioned in a retro setting, implying a timeless appeal. The association with active, young adults suggests that Celsius is a drink for those who value energy and social connections. The brand appears to be following category norms by associating with a youthful and energetic demographic but adding a vintage aesthetic to differentiate itself. # Product The product featured is a Celsius energy drink in a slim silver can. The drink is for young, active individuals who enjoy a social lifestyle and seek an energy boost. The can features the brand name "CELSIUS" (on-package label text) in bold text, with the flavor name partially obscured in the image. The ad highlights the use of Celsius as part of a social outing or event, suggesting it is suitable for on-the-go consumption and provides an energy lift during social activities. The image addresses the potential purchase barrier of needing an energy boost by showcasing the drink's accessibility and integration into an active lifestyle. # Visual style The ad features a highly polished, studio-shot image with a lifestyle aesthetic. The visual motifs include a retro-themed backdrop with neon signs and vibrant colors. The image treatment involves clear lighting, and the overall style is designed to be eye-catching and easily scannable in a social media feed. The typography integration is bold and legible, enhancing the ad's readability. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with two women sitting and facing each other, each holding a can of Celsius. This sets a scene of friendship and social enjoyment, positioning the drink as part of their lifestyle. - The setting includes a retro-themed backdrop with neon signs and ice cream imagery. This introduces an element of fun and nostalgia, suggesting that Celsius is a brand with a timeless appeal that fits into various social settings. - The women are smiling and engaged in conversation, reinforcing the idea that Celsius is a drink enjoyed in social situations. This helps create a positive association between the product and shared experiences.

# Ad summary This Celsius ad is short, using quick cuts of the different Celsius flavors with a soccer stadium sound. The ad ends showing Celsius as the "Official Energy Drink Partner of MLS." # Brand positioning Celsius is presented as a lifestyle energy drink that supports an active and fit lifestyle. As the “Official Energy Drink Partner of MLS”, it aims to resonate with sports enthusiasts and those seeking a boost for their athletic pursuits. The brand offers a variety of refreshing sparkling fruit flavors, aligning with a fun, vibrant, and energetic tone. The brand pushes against the norm of sugary, unhealthy energy drinks by emphasizing its zero-sugar, essential energy, and metabolism-boosting formula. # Product The product being advertised is Celsius, a zero-sugar, sparkling energy drink designed to provide essential energy, accelerate metabolism, and burn body fat. The ad showcases various flavors, including Sparkling Orange, Peach Vibe Edition, Sparkling Watermelon, and Sparkling Mango. Each drink comes in a sleek 12 oz can with a design that reflects the flavor profile (e.g., an orange slice for Sparkling Orange). The drink targets individuals looking for a refreshing and functional beverage to support their active lifestyle and fitness goals. Celsius aims to overcome purchase barriers by promoting its health-conscious formula and association with major sports leagues. # Visual style The ad features a polished commercial aesthetic with bright lighting and clear product visuals. Quick cuts and dynamic sound effects create an energetic pace. The editing style employs jump cuts and static shots to emphasize the product and messaging. The production quality feels high-end, supporting the brand's positioning as a premium lifestyle beverage. The pacing is fast, with approximately 150-180 BPM, timed to the music beats and voiceover lines to enhance the rhythm and engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A can of Celsius stands on turf in front of white background. A soccer ball is kicked from off screen, hitting the can. - 00:01–00:02 Another flavor appears and the can is struck by a soccer ball from off screen. - 00:02–00:03 Another flavor appears and the can is struck by a soccer ball from off screen. - 00:03–00:04 Another flavor appears and the can is struck by a soccer ball from off screen. - 00:04–00:05 The screen goes black and text appears on screen. - 00:05–00:06 The screen goes black and more text appears on screen. - 00:06–00:07 Celsius is displayed as the 'Official Energy Drink Partner of MLS'.

# Ad summary This ad for Celsius energy drink promotes its 'Electric Vibe' limited-edition flavor by highlighting its refreshing qualities and fitness benefits against a backdrop of a vibrant soccer stadium. # Brand positioning Celsius positions itself as a fitness-focused energy drink that fuels active lifestyles. The brand aligns with values of energy, performance, and physical activity, as indicated by the 'Live Fit' tagline. It differentiates itself from other energy drinks by promoting its benefits for burning body fat and accelerating metabolism. The brand focuses on functional benefits rather than emotional, offering a way to enhance workouts and daily routines. # Product The Celsius 'Electric Vibe' is a sparkling tropical freeze-flavored energy drink. It's advertised as a limited-edition flavor designed to provide essential energy, accelerate metabolism, and burn body fat. Each can contains 355ml of the drink and is marketed towards active individuals seeking an energy boost for workouts or daily activities. The ad uses visual cues like a soccer stadium and the 'Live Fit' tagline to connect the product to sports and active lifestyles. # Visual style The ad features a polished commercial aesthetic with high production quality. Editing includes quick cuts timed to the music, with smooth transitions. The visual motifs include close-ups of the product and vibrant, energetic scenes. The pacing is upbeat, creating a sense of excitement and energy. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a can of Celsius falling from the sky, landing on a soccer field. - 00:01–00:03 The camera zooms in on the can as it opens and splashes. - 00:03–00:04 The camera continues to focus on the can, highlighting the 'Limited Edition' label. - 00:04–00:06 The focus shifts to the 'Electric Vibe' flavor name. - 00:06–00:08 The camera highlights the benefits, such as accelerating metabolism and burning body fat. - 00:08–00:09 A raindrop of Celsius falls from the can. - 00:09–00:12 The Celsius can is shown next to a shaved ice dessert. - 00:12–00:14 The ad ends with the 'Live Fit Goal' tagline and the Celsius logo.

# Ad summary This ad features a soccer player showing off his skills while promoting Celsius energy drink. # Brand positioning Celsius aims to position itself as the ultimate energy drink for active individuals who strive to maintain a fit and healthy lifestyle. The brand focuses on delivering a functional product that provides sustained energy and enhances physical performance without the crash typically associated with other energy drinks. Celsius aligns with values such as vitality, athleticism, and achieving peak performance, appealing to those who seek a boost to power their workouts and daily activities. The brand differentiates itself by focusing on natural ingredients and clinically proven benefits, pushing against the norms of heavily caffeinated and artificially flavored energy drinks. # Product Celsius is presented as an energy drink designed to enhance physical performance and provide sustained energy. The ad features a Celsius can, which the athlete consumes before engaging in high-energy soccer drills. Celsius is for athletes or individuals who lead active lifestyles and need an energy boost. The ad does not mention specific ingredients or product details but focuses on the functional benefit of providing energy for enhanced sports performance. The primary USP is its ability to fuel physical activity and improve athletic performance. The use occasion is clearly depicted before and during high-intensity activity on a soccer field. The ad addresses the purchase barrier of needing extra energy for workouts or sports by demonstrating how Celsius can provide that needed boost. # Visual style The ad has a dynamic and energetic visual style, combining polished commercial shots with a UGC feel through handheld camera work and quick cuts. The editing rhythm is fast-paced, with cuts timed to the music to enhance the sense of energy. The production quality is high, blending studio-lit shots with natural lighting on the soccer field. The pacing is rapid, with approximately 20 cuts per minute, maintaining a consistent high-energy feel. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with an athlete walking into frame, holding a can of Celsius and dribbling a soccer ball. This introduces the main character and the featured product. - 00:01–00:03 00:01–00:03 A quick cut shows the athlete drinking the Celsius. This highlights the product and its consumption. - 00:03–00:08 00:03–00:08 A montage of the athlete performing soccer tricks on the field. It shows him energized and skilled. - 00:08–00:12 00:08–00:12 The ad returns to the athlete dribbling the ball indoors, now smiling, and looking directly at the camera. This reinforces the connection to the product and conveys positivity. - 00:12–00:15 00:12–00:15 The Celsius logo and tagline appear on a black background. This solidifies the brand identity.