How Bumble and bumble. Advertises on Meta

# Ad summary This ad shows a woman in a salon getting her hair primed with Bumble and bumble. primer before styling. The image ad features the tagline "Every style starts with primer". # Brand positioning Bumble and bumble. is presented as a professional hair care brand used by stylists in a salon setting. The focus is on priming hair before styling, suggesting the brand prioritizes hair health and style longevity. This positions Bumble and bumble. as a brand that offers foundational products for achieving professional-quality hairstyles. By highlighting primer as an essential first step, the brand emphasizes the importance of preparation for optimal results. # Product The featured product is a Bumble and bumble. primer, described as a foundational product for all hair styles. The product is used in a salon setting and sprayed on the client's hair by a stylist. The use of a primer addresses the purchase barrier of ineffective or short-lived hair styles, by showcasing how it preps the hair for better results. # Visual style The visual style of the ad is black and white with a film-like aesthetic, including a border that mimics the edges of film. It is high-quality, appearing to be professionally shot in a salon. The image treatment gives it a timeless feel, and the typography is simple and bold, layered on top of the image. # Hooks Headline: Bumble and bumble. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up of a woman in a salon chair as a stylist primes her hair with Bumble and bumble. primer. The intent is to emphasize the Bumble and bumble. brand. This is told from the brand's perspective, introducing the product within a professional salon setting. - The ad displays text that reads, "Every style starts with primer." This is to communicate the importance of using primer as a base for styling. This is told from the brand's perspective, educating the viewer on the value of using their primer product.

# Ad summary A young woman with long, wavy hair demonstrates Bumble and Bumble Surf Salt Spray. She shows how to achieve effortless beachy waves by spraying the product on wet hair and scrunching it in. The woman explains the products ingredients. She then air dries her hair and shows her final results. # Brand positioning Bumble and Bumble aims to occupy the space of high-quality hair care that delivers salon-worthy results at home. The brand aligns with a lifestyle of effortless beauty and embracing natural textures. It pushes against the norm of overly styled or artificial-looking hair, promoting a more relaxed and lived-in aesthetic. The brand positioning is both functional, in terms of providing effective styling products, and emotional, in terms of empowering individuals to achieve their desired hair looks with ease. # Product Bumble and Bumble Surf Salt Spray is a hair styling product designed to create voluminous, windblown, lived-in waves without stepping foot on the beach. The product is designed for individuals seeking a natural, effortless beachy look. It is packed with minerals, seaweed, kelp extract, magnesium sulfate, and sea salt, giving hair natural texture and body. The product addresses the barrier of needing to go to the beach to achieve the beachy wave look. To use, you simply spray it in, scrunch in the product, and either air dry or diffuse. # Visual style The ad has a polished look with clear lighting and a clean background. The editing style is simple with direct cuts between shots. The production quality is similar to UGC. The pacing is consistent at a moderate speed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Consider this your sign to grab the bubble and bubble surf salt spray and bring the beach to you. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman is showcasing her wet hair to the camera and then cuts to a style after the product is used. - 00:03–00:05 The woman begins speaking to the camera and introduces the Bumble and Bumble surf spray. The intention is to persuade the audience that they can achieve beachy waves without ever stepping foot on the beach. - 00:06–00:18 The woman demonstrates using the product. The intention is to show how simple it is to use. - 00:18–00:21 The woman transitions to her hair being air-dried and showing her results. The intention is to showcase the desired result of the product. - 00:21–00:26 The woman showcases the product once again and states to consider this your sign to grab the Bumble and Bumble surf salt spray and bring the beach to you. The intention is to persuade the consumer to try the product.

# Ad summary This ad features a female influencer demonstrating the Bumble and Bumble Thickening Dryspun Texture Spray. She showcases the before and after results of using the product, emphasizing its ability to provide instant lift and airy texture without making hair feel stiff or heavy. The influencer applies the spray to her hair, demonstrating how it brings her blowout to life and holds volume all day. # Brand positioning Bumble and Bumble is presented as a premium haircare brand focused on delivering professional-quality results for consumers at home. The brand is positioned as a solution for achieving voluminous, textured hair. This positions Bumble and Bumble in the market as a provider of high-end hair styling products that cater to individuals seeking salon-worthy results without stiffness or weight. # Product The Bumble and Bumble Thickening Dryspun Texture Spray is a lightweight hair styling product designed to provide instant lift and texture for a voluminous blowout. It works by adding airy texture to the hair without making it feel stiff or heavy. The product is for anyone who wants to achieve a big, bouncy, voluminous hairstyle that holds all day. Key features include its ability to deliver instant volume, lift, and texture, and that it is lightweight. The ad addresses the purchase barrier of hair feeling stiff or heavy by emphasizing the product's non-stiffening formula. Use occasions include finishing a blowout for added volume and hold, or for achieving instant lift and texture without heaviness. # Visual style The ad has a polished UGC feel, filmed in a well-lit bathroom with natural light. The editing style is simple, with static shots and smooth transitions. The pacing is consistent, with a medium tempo. The visuals are synced with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action You guys need to try this product if you haven't already. # Point of view - [object Object] # Storyline - 00:00–00:02 The influencer shows her hair after using the product, displaying the volume and texture. - 00:02–00:04 She shows her hair before using the product, highlighting the difference in volume and texture. - 00:04–00:08 She explains that whenever she wants a big, bouncy, voluminous blowout, she finishes with Bumble and Bumble Thickening Dryspun Texture Spray. - 00:08–00:12 The influencer demonstrates how to use the product by spraying it into her hair, showing how it adds instant lift and texture. - 00:12–00:17 She emphasizes that the product gives airy texture without making her hair feel stiff or heavy, which she states is a non-negotiable for her. - 00:17–00:19 She states that the product brings her blowout to life and holds volume all day. - 00:19–00:22 The influencer highlights the before and after results, emphasizing that they speak for themselves. - 00:22–00:25 She encourages viewers to try the product if they haven't already, stating that it is so good.

# Ad summary A woman with her hair styled in overnight rods showcases the Bumble and Bumble thickening dryspun texture spray. She removes the rods to reveal her hair before spraying the product to reveal the final results. # Brand positioning Bumble and Bumble is presented as a solution for achieving voluminous hair effortlessly. The brand aligns with a lifestyle of easy hair care, catering to individuals who desire quick, effective styling. The brand positions itself as a go-to for instant volume and texture, focusing on convenience and noticeable results for users looking to revitalize their hair. # Product Bumble and Bumble Thickening Dryspun Texture Spray is a styling product designed to add volume and lift to hair. It's suitable for individuals experiencing flatness or lack of volume in their hair, especially after using overnight rods. This texture spray gives users the volume and lift they desire. The product works by adding texture and fullness to the hair. The brand uses the phrase "That volume is there" which reinforces the product's effectiveness. # Visual style The ad has a polished aesthetic with natural lighting, giving it a clean and modern feel. The editing style is straightforward, featuring mostly static shots. The production quality is high, and the overall tone is friendly and approachable. The pacing is consistent throughout the ad, with cuts timed to support the dialogue. # Benefits - [object Object] # Features - [object Object] # Call to action Go grab this up. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator starts with her hair styled in overnight rods and explains that she is nervous to take her hair out because her hair is old and tends to fall a little flat. - 00:05–00:13 She presents the Bumble and Bumble Thickening Dryspun Texture Spray and explains that she is going to try it because it is supposed to give you that volume and lift. - 00:13–00:17 The creator then removes the overnight rods from her hair. - 00:17–00:20 She explains that her hair is not too bad, but is definitely flat. - 00:20–00:24 The creator sprays the Bumble and Bumble Thickening Dryspun Texture Spray on the roots of her hair, then flips her head down to spray the bottom of her hair. - 00:25–00:28 The creator flips her head back up and is surprised at the volume. - 00:28–00:34 The creator shows the product again and recommends the viewer to grab it. She adds that it works, and is absolutely staying in the rotation.

# Ad summary string # Brand positioning Bumble and Bumble is presented as a hair care brand specializing in products that address the needs of active individuals. The brand positions itself as a problem-solver for the common issue of post-workout hair, particularly sweat and odor. It aligns with a lifestyle that values fitness and convenience. Rather than pushing against category norms, the ad follows by offering a solution to a common pain point. The brand positioning is functional, focusing on performance and simplicity. # Product The featured product is Bumble and Bumble's Prett Powder Post Workout Dry Shampoo Hair Mist, designed to refresh hair after workouts. It is for active people who want to avoid or minimize the effects of sweat and odor on their hair post-exercise. The product is a spray applied to the roots to absorb sweat and freshen hair, helping to extend wash days. The USP is that it prevents post-workout sweaty odor and refreshens hair quickly and conveniently, allowing users to maintain their hair without excessive washing. # Visual style The ad has a polished feel and uses a mix of static shots and quick cuts. The production quality is high, indicating a commercial approach. There are no specific visual motifs. The pacing is moderate and consistent throughout. Audio and visuals align, and cuts are timed with product actions and music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Definitely get you some. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the video and states that she will be showing what she carries in her gym bag, as so many people want to know. This serves as a direct address to the audience, positioning the creator as relatable and responsive to her followers' interests, establishing a personal connection. The tone is casual and friendly. - 00:04–00:06 She shows headphones, which she says are non-negotiable, and lip gloss. These are presented as essential items for a gym-goer, catering to personal needs like entertainment and a quick beauty touch-up. The tone is light-hearted, suggesting these items are basic necessities. - 00:06–00:08 She shows gloves, stating that they are to prevent calluses. This shows an awareness of the needs and concerns of those who engage in weightlifting or similar gym activities. The tone is practical, addressing a specific physical concern. - 00:09–00:12 Lastly, she introduces the Bumble and Bumble product, Prett Powder Post Workout Dry Shampoo Hair Mist, naming the product and explicitly stating its purpose. The tone is informative and serves as the central focus of the ad, emphasizing a solution-oriented approach. - 00:13–00:17 The creator says that the product always lives in her bag to prevent post-workout sweaty odor in her hair. The tone is conversational, making the recommendation feel more personal and less like a sales pitch. She is now telling the audience the benefit of the product. - 00:17–00:21 She details the application, stating she sprays it at her roots and hits it with a quick diffuser after training. This gives clear instructions for usage, helping potential customers understand how to incorporate the product into their routine. The tone is instructional, intended to educate and demonstrate product efficacy. - 00:21–00:24 The creator states that the product instantly absorbs sweat and freshens her hair to help her extend her wash days. The tone is promotional, highlighting the benefits of the product. - 00:24–00:27 She ends the video by directly addressing the audience, recommending they "definitely get you some" if they also want to extend their wash days. This reinforces the idea that the product is a solution to a specific problem and encourages purchase. The tone is persuasive and motivational, wrapping up the presentation with a call to action.

# Ad summary A woman demonstrates how Bumble and Bumble Sumotech flexible hold cream can be used to create different hair styles with a pixie cut. # Brand positioning Bumble and Bumble is presented as a professional hair styling brand that can transform a pixie cut into multiple chic styles. Bumble and Bumble is aligned with a functional brand positioning, because its products tame crazy flyaways. # Product Bumble and Bumble Sumotech flexible hold cream is a product that can be used to create multiple styles. It is part wax, cream, and paste. It adds texture and tame flyaways. # Visual style The ad has a polished feel. It includes static shots and smooth transitions. The BPM is slow. The cuts are timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Add Sumotech to your routine. # Point of view - [object Object] # Storyline - 00:00–00:02 The influencer starts by saying "pixie cuts are boring. You can only do one style", presenting a commonly held belief about the limited styling potential of short hair. - 00:02–00:04 She then challenges this by holding up the Bumble and Bumble Sumotech product, stating, "Well, I'm here to prove you wrong with Bumble and Bumble.", setting up the product as a solution. - 00:04–00:09 She identifies the product as "their Sumotech flexible hold cream" and states, "this has helped me get the chicest looks since I first got my pixie cut.", promising transformation and personal endorsement. - 00:09–00:14 She shows herself heat styling her hair, then rubbing the Sumotech product between her palms, promising "watch your hair transform.", showing ease of use and emphasizing the potential for visible results. - 00:14–00:19 She highlights the product's versatile nature, emphasizing that it's "part wax, cream, and paste", explaining that "I love how it adds texture and tame crazy flyaways at the same time." - 00:17–00:25 She presents three different hairstyles achieved with the product, labeling them "curled baby bangs", "middle part", and "side part", visually demonstrating the product's ability to create varied looks. - 00:25–00:27 She reasserts that "pixie cuts are never boring" with the Sumotech product, concluding that "I don't know what I would have done without this.", reinforcing the brand message and summarizing its value. - 00:27–00:30 She presents a "before and after" shot of her hair, and recommends the product by stating, "So if you need a little hair inspo, add Sumotech to your routine."

# Ad summary This ad promotes a 15% off sitewide sale at Bumble and bumble., along with a special offer of a free full-sized mask for orders over $90. The ad uses a Polaroid-style frame around a product arrangement, set against a branded background. # Brand positioning Bumble and bumble. is positioned as a modern, urban haircare brand. The brand does not appear to follow category norms, with its slightly edgy, street-art-inspired imagery, contrasting with more polished beauty brands. The brand aims to occupy a space in the consumer's mind as a go-to brand for achieving salon-quality hair at home. The brand promotes a lifestyle of self-expression and individuality, aligning with customers who value unique and stylish hair care solutions. Its positioning is both functional, through the performance of its hair products, and emotional, appealing to a sense of urban style and self-confidence. # Product The ad showcases a variety of Bumble and bumble. hair care products inside of a bag. The products include Bb. Heat Shield Thermal Protection Mist, Bb. Curl Anti-Humidity Gel-Oil, and Bb. Illuminated Blonde Purple Toning Shampoo. The Bb. Heat Shield Thermal Protection Mist is designed to protect hair from heat damage during styling. The Bb. Curl Anti-Humidity Gel-Oil tames and defines curls, providing humidity resistance. The Bb. Illuminated Blonde Purple Toning Shampoo maintains and brightens blonde hair by neutralizing brassiness. All products promote the brand's appeal of professional salon quality hair care accessible for at-home use. # Visual style The ad has a polished yet edgy aesthetic. It combines a studio-lit product shot with a street-art-inspired background, creating a contrast between high-end beauty and urban style. The editing style is static, with a single, consistent shot throughout the entire duration of the ad. The overall feel is a hybrid of a polished commercial and a stylized brand presentation. The pacing is slow and steady, allowing viewers to fully absorb the visual elements and text overlays. Audio-visual sync is not a key factor as there is no spoken audio; instead, the visual elements and text are designed to stand alone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 00:00–00:14: The ad presents a close-up, framed shot of Bumble and bumble products inside a black bag, surrounded by a Polaroid-style frame. The background is filled with a black and white branded print. The main message is the promotion of '15% off sitewide' and 'plus, your choice of a free full-sized mask when you spend $90+'. The intention is to immediately grab attention with the offer and highlight the products within a stylized, visually engaging format. The story is told from the brand's perspective, using a direct, promotional tone. The moment progresses the narrative by setting the context for the product and offer.

# Ad summary The ad demonstrates the use of Bumble and bumble's Post Workout Dry Shampoo Hair Mist. A woman leaves a hot pilates class knowing she has a Zoom meeting in 30 minutes. She uses the dry shampoo and a blow dryer to refresh her hair, then throws on a blazer and sweatpants to get ready for her meeting. # Brand positioning Bumble and bumble is presented as a brand that caters to busy, active individuals who need quick and effective solutions to maintain their appearance. The brand is positioned as a go-to for those who prioritize fitness but also need to transition seamlessly into professional settings. The ad suggests that Bumble and bumble products offer a convenient way to stay polished and presentable without sacrificing time or effort. The brand aims to occupy a space in the consumer's mind as a reliable, functional choice for those with packed schedules and a need for quick beauty fixes. # Product Bumble and bumble's Pret-a-powder Post Workout Dry Shampoo Hair Mist is a hair product designed for quick refreshment after workouts. It is explicitly intended for use when there is not enough time to wash hair. The mist is designed to absorb sweat and refresh hair, leaving it looking "good as new." It is packaged in a clear bottle with a black spray nozzle and white labeling. The mist is sprayed directly onto sweaty roots and then blow-dried for best results. The product addresses the purchase barrier of time constraints by offering a fast and effective solution for maintaining clean and presentable hair without washing it. # Visual style The ad has a casual, UGC-style aesthetic, resembling content found on platforms like TikTok or Instagram Reels. The editing style includes quick cuts and transitions, maintaining a brisk pace. The production quality has a hybrid feel, combining elements of a polished commercial with a more spontaneous, user-generated approach. The visuals are brightly lit, with a focus on clear product presentation. The pacing is fast, with cuts timed to coincide with voiceover lines and actions, creating a sense of energy. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You need this secret weapon in your back pocket # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator walks into frame and states she just came back from pilates and feels "so disgusting." She establishes the need to shower. - 00:04–00:06 00:04–00:06 The creator continues by stating that she has an important Zoom call in 30 minutes and doesn't have time to wash her hair. This sets the stage for a quick hair refresh. - 00:07–00:11 00:07–00:11 The creator then introduces the Bumble and bumble product and states it's a "post workout dry shampoo hair mist for a quick refresh." - 00:12–00:15 00:12–00:15 The creator shakes the product, sprays it on her sweaty roots and states that she is spraying "those sweaty roots." - 00:16–00:18 00:16–00:18 The creator demonstrates blow drying her hair. - 00:19–00:25 00:19–00:25 The creator finishes and states her hair "looks good as new" and that her "sweat is completely absorbed." She announces she is throwing on a blazer and sweatpants and that is her "ultimate work hack." - 00:26–00:33 00:26–00:33 The creator shows off her final look with a blazer, grey hooded sweatshirt, and glasses and states that she is "ready to tackle the afternoon meetings." She recommends the dry shampoo as a secret weapon.

# Ad summary This ad for Bumble and bumble. features three hair mask products displayed in a black bag, emphasizing a promotional offer of 15% off sitewide and a free full-sized mask with a $90+ purchase. The overall aesthetic includes a scrapbook style and monochrome color scheme. # Brand positioning Bumble and bumble. presents itself as a high-end hair care brand, offering a range of specialized products for various hair needs. The brand's positioning is reinforced through its minimalist presentation and sophisticated black and white color scheme, suggesting a focus on quality and efficacy. By offering a free full-sized mask with a qualifying purchase, the brand incentivizes higher spending while reinforcing the value of its products, conveying a sense of luxury and exclusivity. # Product The ad features three different Bumble and bumble. hair masks, each catering to specific hair needs. The first product, in an orange tube, is a hair mask for moisture. The second, in a purple tube, is a curl butter mask designed for curly hair. The third, in a silver tube, is a thickening mask to add volume. These products are designed to meet the needs of people looking to improve their hair's condition, texture, or volume. By offering a variety of masks, the brand aims to address specific customer concerns and provide tailored solutions for different hair types and desired outcomes. The promotional offer of 15% off sitewide and a free full-sized mask with a $90+ purchase lowers the barrier to purchase. # Visual style The ad has a scrapbook-style aesthetic with a mostly monochrome color scheme, featuring a polaroid-framed product shot against a distressed, handwritten background. The production quality appears to be highly polished and studio-shot, focusing on clear product display and brand consistency. The typography is large and bold, standing out against the black and white backdrop, enhancing scannability. The platform mimicry involves using a polaroid frame to evoke a sense of nostalgia, blending seamlessly with the ad's visual elements. # Hooks Headline: 15% off sitewide # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of Bumble and bumble. products arranged within a stylish black bag, signaling the brand's focus on high-quality haircare. This moment is intended to immediately grab the viewer's attention and introduce the product range. The perspective is from the brand, showcasing a curated lifestyle. - Next, the ad highlights the promotional offer, "15% off sitewide," enticing potential customers with savings on their purchase. This message is from the brand and is designed to motivate immediate action and sales. The perspective is from the brand, promoting value. - The ad further sweetens the deal by mentioning, "Plus, your choice of a free full-sized mask when you spend $90+," encouraging customers to increase their order value. This statement is from the brand and aims to boost sales by providing an additional incentive. The perspective is from the brand, showcasing added value.

# Ad summary This ad for Bumble and bumble hair products features a number of their best-selling products. The ad copy invites viewers to shop these items. # Brand positioning Bumble and bumble is presented as a brand that offers salon-quality hair styling products for easy at-home use. The brand is focused on expertise, offering products used by professionals for creating a range of hair styles and looks. This positioning is implied through the phrases 'expert styling' and naming one of the products after hairdressers. Bumble and bumble pushes against the idea that salon results can only be achieved by visiting a salon, instead offering the tools and expertise to empower customers to style their hair themselves. # Product This ad features a curated selection of Bumble and bumble hair styling products. These include Bb. Thickening Dryspun Texture Spray, designed to create instant volume and airy texture; Bb. Hairdresser's Invisible Oil Heat/UV Protective Primer, to prepare hair for a total transformation; Bb. Curl Defining Cream, to moisturize and define curls with movement; Bb. Thickening Spray for lush, blow-dried styles; and Sumotech flexible styling + finishing créme. Each product targets a different styling need, from creating volume and texture to defining curls and protecting hair from heat and UV damage. The variety of products suggests a comprehensive approach to hairstyling, inviting viewers to explore different looks and solutions. # Visual style The ad features a clean, brightly lit studio shot. The products are neatly arranged on a marble surface against a simple white background, creating a polished and professional look. The typography is modern and legible, with clear hierarchy between headline and product labels. The overall aesthetic is high-end and minimalist, aiming to convey the quality and efficacy of the products. # Hooks Headline: EXPERT STYLING MADE EASY # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP BEST SELLERS # Point of view - [object Object] # Storyline - The ad starts by stating that Bumble and bumble offers expert styling made easy, which is intended to draw the audience in with a promise of professional results at home. This opening is presented from the brand's perspective, establishing the core value proposition of the products. - Next, the ad visually showcases the range of Bumble and bumble's best-selling products, displayed neatly on a marbled shelf, which further emphasizes the brand's reputation and the variety of styling solutions available. This view is from the brand's perspective, highlighting the breadth of its product line and reinforcing its expertise in hair styling. - The ad closes by prompting viewers to shop best sellers, directing them to take immediate action. This is from the brand's perspective, aiming to convert interest into sales.

# Ad summary This ad features a static image promoting Bumble and bumble's sitewide sale with a free mask offer, overlayed on an artistic background. # Brand positioning Bumble and bumble is presented as a modern and innovative hair care brand offering high-quality products tailored to various hair types. The brand aligns with a lifestyle that values self-expression and personalized care. By offering a range of products like Bb. Curl, Hairdresser's Invisible Oil, and Thickening Plumping Mask, Bumble and bumble aims to address diverse hair needs with tailored solutions. The brand presents itself as functional, focusing on specific hair concerns such as hydration, curl definition, and volume enhancement, while also aligning with an emotional desire for confidence and self-expression. # Product The ad features multiple hair care products from Bumble and bumble, each designed for specific hair needs. The Bb. Curl line is intended for defining and enhancing natural curls. The Hairdresser's Invisible Oil products offer hydration and smoothness. The Thickening Plumping Mask aims to add volume and thickness to the hair. The ad promotes a 15% sitewide sale and an additional offer of a free full-sized mask with purchases over $75. These products are designed to address various hair concerns, offering personalized solutions for different hair types and needs. # Visual style The ad features a modern aesthetic with a blend of artistic and minimalist elements. The grayscale product presentation within a polaroid frame contrasts with the handwritten-style prints of the brand name in the background. The editing style includes static shots interspersed with a simple animated hand-drawn circle to emphasize the offer. The production quality appears polished. The pacing is slow and consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Bumble and bumble logo and brand name set against an artistic background. - 00:01–00:03 A central image featuring Bumble and bumble products appears, highlighting a promotion for 15% off sitewide. - 00:03–00:06 A hand-drawn animation circles the '15% off sitewide' text, emphasizing the offer. - 00:06–00:15 The ad reiterates the offer of 15% off sitewide and a free full-sized mask with a $75+ purchase.

# Ad summary This image ad for Bumble and bumble. promotes a 15% off sitewide discount and a free full-sized mask with a $75 purchase. The ad features three Bumble and bumble. hair products in a black tote bag, surrounded by everyday carry items like headphones and a notebook, against a textured backdrop. # Brand positioning Bumble and bumble. is presented as a high-end, premium hair care brand that aligns with a modern and urban lifestyle. The brand aims to occupy the space of a sophisticated and stylish choice in the consumer's mind, emphasizing quality and curated selection rather than mass-market appeal. The visual elements of the ad, such as the black tote bag with carefully placed items, suggest a brand that pays attention to detail and aesthetics. The brand follows category norms by promoting functional benefits (e.g., thickening, curl definition) but pushes against standard beauty advertising with its gritty, textured visual style. The overall brand positioning is both functional (offering specific hair solutions) and emotional (aligning with a sense of urban sophistication and curated style). # Product The ad features three Bumble and bumble. hair products, each in a different format and catering to distinct hair needs. There is a Bb. Thickening Volume Mask in an orange and white tube, designed to add volume to the hair. There is a Bb. Curl Butter Mask in a purple and white tube, designed to define and nourish curls. Lastly, there is a Bb. Thickening Plumping Mask in a silver and white tube, designed to plump and thicken the hair. All three are showcased inside a black tote bag, surrounded by lifestyle items. The USPs conveyed are targeted hair solutions (volume, curl definition, thickening) and the added value of a free full-sized mask with a $75 purchase. The ad addresses the purchase barrier of cost by offering a sitewide discount and a bonus product, enticing the viewer to try or buy these products. # Visual style The ad adopts a raw, urban aesthetic with a gritty texture and monochrome color scheme. The production quality appears to be a blend of studio shot and curated lifestyle, aiming for an authentic yet polished look. The image treatment includes background removal, color grading to enhance contrast, and a Polaroid-style frame. The typography is integrated with a modern, bold font for headlines and clean, legible font for captions. The visual style is intended to be disruptive and attention-grabbing, standing out in a crowded feed with its stark contrast and edgy feel. # Hooks Headline: 15% off sitewide # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Bumble and bumble. brand name, shown repeatedly in the background, setting the stage and immediately conveying the brand's identity. This establishes the brand's constant presence and familiarity. The story is being told from the brand's perspective as it is introducing itself. - The ad then visually presents the offer: "15% off sitewide" to immediately grab attention with a clear and simple promotion. This is to entice the viewer to make a purchase. The perspective is from the brand, highlighting a limited-time offer. - Finally, the ad introduces the free full-sized mask when you spend $75+ to add more value. This is from the brand's perspective, incentivizing a purchase by sweetening the deal.

# Ad summary The ad features a woman using Bumble and Bumble Pret-a-Powder Post-Workout Dry Shampoo Mist to refresh her hair in Miami. # Brand positioning Bumble and Bumble is presented as a high-end hair care brand that offers solutions for busy, active women. The brand aligns with a lifestyle of fitness and travel while offering convenient products to maintain a polished look. The brand is functional, providing solutions for on-the-go hair care, and caters to consumers who value efficiency and style, positioning itself as a premium product for those who don't have time for traditional washing methods. # Product The advertised product is Bumble and Bumble Pret-a-Powder Post-Workout Dry Shampoo Mist, designed to refresh hair without washing. It is for active individuals or those in hot climates who need a quick solution for sweaty or unwashed hair. The product is applied by shaking, spraying at the roots, and blow-drying, after which hair is said to look "good as new." This product addresses the barrier of needing to maintain fresh hair during busy schedules or after workouts without the time for a full wash. # Visual style The ad has a polished, UGC-style aesthetic with a clean and bright visual tone. The editing includes quick cuts to keep the pace moving. The production quality is a hybrid between a user-generated feel and a polished commercial, making it relatable yet professional. The visuals sync with the voiceover to emphasize key moments. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try Bumble and Bumble's Prêt-a-Powder Post-Workout Dry Shampoo Mist today # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The woman introduces herself and explains she is in Miami for a tournament for work and events and that she has been busy. This is conveyed from the woman's perspective through a casual, vlog-style delivery with fast cuts showing various locations. The tone is lighthearted and sets the stage for a relatable, on-the-go lifestyle. - 00:04–00:06 00:04–00:06 She mentions she's on day three of not washing her hair, indicating a problem with maintaining clean hair due to her busy schedule. This is from the woman's perspective, revealing a personal struggle and creating an opportunity for a product solution. - 00:06–00:11 00:06–00:11 She notes that the Miami heat is "no joke" and that she needs to be ready in 30 minutes. She then highlights that she packed her Bumble and Bumble Pret-a-Powder, indicating a product solution for her time crunch. The woman's perspective emphasizes convenience and efficiency, building anticipation for the product demonstration. - 00:11–00:18 00:11–00:18 She demonstrates how to use the Bumble and Bumble dry shampoo: "A quick shake, spray, and blow dry at the roots, and will be good as new." She emphasizes ease of use and effectiveness in a short amount of time, showing it from her own perspective to show the product's value. - 00:18–00:20 00:18–00:20 She jokes that even though she didn't technically work out, walking around in the heat counts. This reinforces the need for the product. The tone is casual and relatable, from the woman's perspective. - 00:20–00:25 00:20–00:25 She applies makeup and states, "Goodbye, sweaty roots. Hello refreshed hair and no wash required," reinforcing the product's benefits and the convenience it offers. The tone is playful, from the woman's perspective, showing the end result. - 00:26–00:29 00:26–00:29 She encourages viewers to "try Bumble and Bumble's Pret-a-Powder Post-Workout Dry Shampoo Mist today," as she poses in a red outfit in front of the bathroom mirror, highlighting the finished look. The tone is confident and the call to action is clear, completing the narrative from the woman's perspective.

# Ad summary A woman uses the Bumble and Bumble Thickening Dryspun Texture Spray to add volume to her hair before a night out. She shows her hair before and after using the product. The text overlay and voiceover explain that she uses this product to add "oomph and volume." # Brand positioning Bumble and Bumble is presented as a high-quality brand in the hair care space. The brand aligns with individuals who prioritize achieving stylish and voluminous hair. The ad pushes against the norm of flat or lifeless hair, offering a solution for those seeking added volume and texture. The brand's positioning is functional, focusing on enhancing hair performance and achieving desired styles. The ad promotes a beauty and lifestyle that values looking good and feeling confident on a night out. # Product The Bumble and Bumble Thickening Dryspun Texture Spray is a hair product designed to provide instant volume and texture. It aims to give hair lift and hold all day. The product is for individuals who want to add "oomph and volume" to their hair, especially for special occasions like a night out. The spray addresses the common issue of flat hair, offering an easy solution to achieve a fuller, more voluminous look. The ad highlights the product's ability to take hair to the "next level," ensuring it's ready for any event. The ad implies that the product can make you "so ready to go wherever the night takes us." # Visual style The ad has a polished, UGC feel with a modern aesthetic. The editing style includes quick cuts and static shots. The production quality is high, giving the ad a professional look while maintaining a relatable, personal touch. The pacing is consistent. The cuts and product actions are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action If you wanna add a little oomph to your next hairstyle, definitely pick this up. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video opens with a woman standing in front of a bathroom mirror. She comments on how her hair is too flat for her liking, setting up the need for a solution. This is from the customer’s perspective, conveyed through her casual tone and personal struggle. - 00:03–00:07 00:03–00:07 She grabs the Bumble and Bumble Thickening Dryspun Texture Spray, showcasing the product as the reinforcement her hair needs. This highlights the brand's perspective, introducing the product as the solution to the problem. The tone is playful and confident. - 00:07–00:09 00:07–00:09 The woman mimes spraying the product into her hair while wearing different outfits, conveying that the product understands the assignment. The brand's perspective continues, emphasizing the product's effectiveness and reliability. This is done with a confident tone and humor. - 00:10–00:12 00:10–00:12 She shares that she already knows that she'd need the texture spray to take her curls to the next level. This is from the customer’s perspective, providing a personal testimonial and setting up the before and after transformation. - 00:13–00:17 00:13–00:17 She takes her pin curls down and adds the texture spray, showing the transformation from flat to voluminous hair. This is from the customer’s perspective, showcasing the product's benefits and creating a visual impact. A before-and-after comparison is shown to highlight the difference. - 00:18–00:21 00:18–00:21 The woman expresses satisfaction with the volume and "oomph" the product provides, stating that she is now ready for a night out. This is from the customer’s perspective, concluding the transformation and emphasizing the desired outcome: being ready for social events. - 00:21–00:24 00:21–00:24 She holds up the product, encouraging viewers to pick it up if they want to add a little "oomph" to their next hairstyle, which concludes the ad. This is from the customer’s perspective, providing a final endorsement and call to action. The tone is friendly and inviting.

# Ad summary A creator shares her full circle journey from using Bumble and Bumble products as a child to working in their salon in New York. She highlights being styled with the products and participating in a photoshoot. # Brand positioning Bumble and Bumble is positioned as a heritage brand with a presence in the creator's life since childhood. The brand is an iconic salon and product line in New York City, and is presented as a dream job to work there. Bumble and Bumble is seen as a prestigious brand, given the location and the photoshoot shown. # Product Bumble and Bumble hair products are featured, including multiple primers. The products are used to style the creator's hair in the Bumble and Bumble salon, where she works. Bumble and Bumble is highlighted as a brand that the creator has used since childhood, and is now working in their salon. # Visual style The ad has a high-end, polished aesthetic with bright lighting and clean backgrounds. The editing style includes quick cuts and smooth transitions to various locations and parts of the hair styling and photoshoot process. The pace is moderate, but quickens with the change of location to showcase the hair styling process and the photoshoot. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator stands in front of a mirror, then poses in front of the Bumble and Bumble sign. This serves as an introduction to the video and the creator. - 00:02–00:06 00:02–00:06 The creator is in the salon, talking about having Bumble and Bumble products as a child. This adds context about the creator's history with the brand, implying she is an avid fan. - 00:06–00:10 The creator walks down a street in New York City, and is now in the Bumble and Bumble salon. This progresses the story to the creator working in the salon. - 00:10–00:12 The creator sits in a salon chair, with the stylist next to her. This is the creator's reaction to working in the Bumble and Bumble salon. - 00:12–00:18 00:12–00:18 The creator is getting her hair styled, including a blow out and curling. This provides a visual for the styling process using Bumble and Bumble products. - 00:18–00:19 The creator has her hair in curlers, ready for the photoshoot. This visually shows the final steps before the photoshoot. - 00:19–00:23 The creator is at a photoshoot, with a person blowing her hair. This provides the visual outcome of the styling process and working with Bumble and Bumble. - 00:23–00:26 The creator is behind the scenes at a photoshoot with other models. This visually reinforces that working with Bumble and Bumble is a dream and a prestigious opportunity. - 00:26–00:28 The creator has her hair styled in an updo, ready for the photoshoot. This provides another visual of the model getting ready for the photoshoot. - 00:28–00:28 The creator is back at the photoshoot with hair styled in an updo. This provides a final look at the creator's shoot, reinforcing the prestige and dream of working with Bumble and Bumble.

# Ad summary A content creator promotes Bumble and Bumble Surf Spray for achieving an effortless beach wave. She states that she loves the product because of its ingredient story with mineral seaweed, kelp extract, and magnesium sulfate to give the look of just getting out of the ocean. She sprays into damp hair and scrunches for a messy, salt-kissed look. # Brand positioning Bumble and Bumble is presented as a premium haircare brand that enables a natural, effortless aesthetic. The brand aligns with the lifestyle of an urban individual who still values the care-free, natural beach aesthetic. The brand positions itself as a solution to achieve effortless beach waves, regardless of geographic location. It focuses on functional benefits, achieved through carefully selected ingredients. # Product Bumble and Bumble Surf Spray is a hair styling product designed to create beach waves. The product is formulated with mineral seaweed, kelp extract, and magnesium sulfate. It is applied by spraying into damp hair and scrunching to achieve a slightly messy, salt-kissed texture. The product is designed to give hair the look of just getting out of the ocean. The spray is positioned as a means to attain effortless beach waves, even when far from the ocean. # Visual style The ad has a UGC aesthetic, with casual, everyday settings and natural lighting. The editing is a mix of static shots and smooth transitions, with the model speaking directly to the camera. The pacing is consistent, with medium-paced cuts that focus on product demonstration and lifestyle integration. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Add this spray to your routine. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a shot of a woman walking down a city street at night. - 00:00–00:05 The woman mentions that one thing about her is that even though she lives in New York, she wants her hair to look like she just left the beach. This expresses the desire to balance urban living with a natural, beachy aesthetic. - 00:05–00:06 The woman then holds up a bottle of Bumble and Bumble Surf Spray to the camera. - 00:05–00:09 She notes that one of her favorite products that gives her that post-beach texture is the Bumble and Bumble surf spray. This reveals the product being promoted and its intended use. - 00:09–00:15 The woman sprays the product into her damp hair. - 00:09–00:15 She explains that beach waves are one of her favorite hair trends this summer, especially since she has been leaning into her natural waves lately, showing an alignment with current trends. - 00:15–00:20 The woman then states that what she loves most about the spray is the ingredient story, explaining that it has mineral seaweed, kelp extract, and magnesium sulfate, adding credibility to the product. - 00:20–00:23 She says that with the product, your hair literally looks like you just got out of the ocean, showcasing the desired outcome. - 00:23–00:25 The woman then describes how she likes to spray it into damp hair and scrunch. - 00:24–00:28 She turns around to show her hair. - 00:25–00:30 She describes how the result is that same slightly messy, salt-kissed texture you get from the beach. This reinforces the effect of the product. - 00:30–00:35 She then states that if you are trying to get that effortless beach wave this summer, even if you are miles away from the ocean, to add this spray to your routine, providing a call to action.

# Ad summary This ad for Bumble and bumble Curl Reactivator stars a woman with short, curly hair as she demonstrates the product. She refers to the hair mist as a primer to "revive, reactivate, and remoisturize my curls before going in with my styler." # Brand positioning Bumble and bumble is presented as a brand that recognizes hair care as an essential step, similar to makeup preparation. The ad implies that Bumble and bumble products, such as the Curl Reactivator, are designed to set the stage for a good hair day by providing a light hold and reducing frizz. The brand aligns with a lifestyle that values both preparation and effective hair care, positioning itself as a key part of a daily beauty routine. # Product The Bumble and bumble Curl Reactivator is a hair mist designed to be used as a primer before styling. It aims to revive, reactivate, and remoisturize curls while providing a light hold and reducing frizz. The product is demonstrated by a woman with short, naturally curly hair, suggesting it is intended for individuals with similar hair types looking to enhance their curls and prepare their hair for further styling. The ad emphasizes the product's ability to set hair up for success, suggesting it addresses the pain point of frizzy or unmanageable curls by moisturizing before styling. # Visual style The ad has a polished, UGC feel with a clean, minimalist aesthetic. The editing style is simple, with mostly static shots and a few smooth zooms to focus on the product and its application. The lighting appears to be natural, contributing to the authentic feel. The pacing is moderate, with cuts timed to coincide with the speaker's dialogue and product actions, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Try one of Bumble and bumble's. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman with dark, curly hair begins speaking to the audience. - 00:01–00:02 00:01–00:02 The woman holds up the Bumble and bumble Curl Reactivator product to the camera. She states that she never skips primer and is implying this product should be used as a hair primer. - 00:02–00:05 00:02–00:05 The woman sprays the product into her hand to show the consistency of the mist. This is intended to show the audience what the product looks like. - 00:05–00:09 00:05–00:09 The woman applies the product to her hair. She is starting her hair routine with this product. - 00:09–00:14 00:09–00:14 The woman is applying the product to her hair, and she says that she uses the product to revive, reactivate, and remoisturize her hair. This is intended to convey the purpose of the product. - 00:14–00:18 00:14–00:18 Text appears on the screen that says, "BEFORE." This conveys that she is showing the "before" results. - 00:18–00:22 00:18–00:22 The woman shows her hair after the product has been applied. She is showing the results to the audience and encouraging them to use it.

# Ad summary A woman demonstrates how to use Bumble and Bumble's Thickening Dryspun Texture Spray to add volume to her hair. She shares a before and after look and explains that the product makes her hair "airy, big, and undone." # Brand positioning Bumble and Bumble (B&B) is presented as a hair care brand that offers easy-to-use solutions for achieving voluminous, textured hair. The brand targets consumers who desire effortless styling, providing a quick fix for flat hair. B&B products empower users to enhance their hair's personality without the need for complicated styling techniques, aligning with an undone, natural aesthetic. The brand positions itself to appeal to consumers seeking simple hair solutions that deliver visible results. It challenges the norm of stiff, crunchy hair products. # Product Bumble and Bumble's Thickening Dryspun Texture Spray is a lightweight hair texturizing product designed to add volume, lift, and texture to hair without stiffness. The product is for individuals looking to quickly enhance their hair's volume and achieve an effortless, undone look, adding personality to their hair. The user sprays the product at the roots of their hair, messes it up a little, and flips it. The product addresses purchase barriers by providing instant results without the need for curling or teasing, offering an alternative to traditional styling methods that can leave hair stiff or crunchy. This spray promises big instant volume and lift plus texture that holds all day. # Visual style The ad has a polished, commercial aesthetic with clear, even lighting and a focus on the subject. The editing style uses quick cuts to transition between before-and-after shots and product demonstrations. The production quality is high, lending a professional feel to the ad. The pacing is moderate, with cuts timed to coincide with key points in the narration, supporting the ad's message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try Bumble and Bumble's dryspun texture spray and thank me later! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with the woman expressing shock at how the Bumble and Bumble's Dryspun Texture Spray worked on her hair. This sets up the reveal of the product's impact and creates curiosity. - 00:02–00:05 00:02–00:05 The woman shows a before and after comparison of her hair after using the product. This communicates the effectiveness of the product and creates anticipation for how it works. - 00:05–00:08 00:05–00:08 The woman emphasizes that she didn't use heat or teasing to achieve the look. The speaker emphasizes the ease of use and simplicity of the product, positioning it as a hassle-free solution. - 00:08–00:12 00:08–00:12 The woman introduces the Bumble and Bumble's Thickening Dryspun Texture Spray. This identifies the specific product and presents it as the key to achieving the advertised look. - 00:12–00:15 00:12–00:15 The woman demonstrates how to use the product, spraying it at the roots of her hair and messing it up. This highlights the simplicity and ease of use, addressing potential barriers. - 00:15–00:20 00:15–00:20 The woman shows the final result and describes the hair as "airy, big, undone volume," emphasizing that it's not crunchy or stiff. The speaker reinforces the benefits of using the product and contrasts it with negative aspects of traditional styling methods. - 00:20–00:24 00:20–00:24 The woman encourages viewers to try Bumble and Bumble's Dryspun Texture Spray and thank her later. This provides a call to action, encouraging viewers to purchase and use the product, and it leaves a lasting impression.

# Ad summary This image ad promotes Bumble and bumble's line of hair primers. The products are showcased in front of a gray backdrop with the headline 'Choose your primer'. # Brand positioning Bumble and bumble is presented as a professional hair care brand, focusing on primers to prep hair. The brand is positioned for consumers seeking specialized products for various hair needs, with an emphasis on professional quality and tailored solutions. The ad uses straightforward language without unnecessary frills, prioritizing clear communication of product options and functional benefits. # Product The ad showcases Bumble and bumble's line of hair primers, each designed for specific hair needs. There is the Bb. Hairdresser's Invisible Oil Heat/UV Protective Primer for dry to very dry hair, the Bb. Tonic Lotion Primer, the Bb. Thickening Go Big Treatment, the Bb. Prep Primer, and the Bb. Curl Reactivator. Each primer is presented in distinct packaging, varying in size and color, to appeal to different customer preferences. The array suggests a comprehensive approach to hair care, emphasizing the importance of priming the hair before styling. # Visual style The ad has a clean, studio-shot aesthetic with a focus on product presentation. The lighting is soft and even, highlighting the products against a simple gradient background. The distressed border adds a subtle edgy touch to the overall composition. The overall design is functional and brand-focused, aiming to clearly showcase the range of primer options available from Bumble and bumble. # Hooks Headline: Choose your primer # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the Bumble and bumble brand name and a question intended to capture the viewer's attention. The brand is using this question to invite viewers to consider their primer options. - The viewer is then presented with an array of Bumble and bumble primer products. The ad intends to demonstrate the breadth of the brand's offerings.

# Ad summary A woman demonstrates the Bumble and Bumble Hairdresser's Invisible Oil Primer in her bathroom, showing how it prepares her hair for styling and leaves it smoother and healthier. # Brand positioning Bumble and Bumble is presented as a high-quality haircare brand focused on professional-level results for everyday use. The brand positions itself as a go-to for achieving smoother, healthier hair, emphasizing its role in prepping and protecting hair before styling. The ad suggests that Bumble and Bumble products are essential for anyone who wants to improve their hair's appearance and health, aligning with a lifestyle that values self-care and professional-quality results at home. The brand appeals to customers seeking functional benefits like heat protection and frizz control. # Product Bumble and Bumble Hairdresser's Invisible Oil Primer is a leave-in hair product designed to prep hair before styling. Marketed for those who want smoother, healthier hair, the primer functions as a heat protectant and frizz smoother in one. The product is applied by spraying it onto wet hair, combing it through, and then styling with heat tools like a hair dryer brush. This routine aims to smooth and protect hair, addressing the need for efficient, multi-functional hair care products. By using the primer, users can expect their hair to look smoother, feel healthier, and be better protected from heat damage and frizz. # Visual style The ad features a bright, clean aesthetic with a focus on natural lighting and a modern, minimalist bathroom setting. The editing style is smooth with static shots, providing a polished commercial feel. The pacing is consistent, mirroring the calm and deliberate demonstration of the product’s use. The visuals are synced with the voiceover, emphasizing key product benefits and application steps. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Grab it at Bumble and Bumble. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman in a white robe and a towel wrapped around her head in a bright, clean bathroom. - 00:03–00:03 She removes the towel, revealing wet hair, and states that while she doesn't do a lot to her hair, she never skips a specific step. - 00:03–00:05 The camera focuses on a bottle of Bumble and Bumble Hairdresser's Invisible Oil Primer, introducing the featured product. - 00:05–00:11 She sprays the product onto her wet hair and brushes it through, demonstrating its application. - 00:11–00:17 The woman uses a hair dryer brush to style her hair while explaining that the primer makes her hair look smoother, feel healthier, and preps her hair for anything else. - 00:17–00:20 The ad concludes with the woman showing off her styled hair and telling viewers to grab the product at Bumble and Bumble.