How Brilliant.org Advertises on Meta

# Ad summary This ad for Brilliant uses the problem/solution format to demonstrate why understanding is better than memorizing. The ad emphasizes Brilliant's approach to teaching math. # Brand positioning Brilliant is an educational platform designed to make math and science learning fun and accessible. The brand positions itself as an alternative to rote memorization, emphasizing understanding and logical thinking. Brilliant is geared toward self-directed learners, students seeking to excel, and individuals with a passion for STEM subjects. The ad promotes the brand's educational approach and implies the brand is accessible and convenient. # Product Brilliant is a platform that provides interactive lessons and problem-solving activities in math and science. It is designed for students and lifelong learners who want to go beyond memorization and achieve a deeper understanding of STEM subjects. The platform breaks down complex topics into step-by-step lessons that build understanding in a progressive way from arithmetic to calculus. Brilliant provides a path to advance skills at all levels. # Visual style The ad has a polished aesthetic, with a hybrid feel. It combines studio-lit presenter shots and clean screen recordings. The pacing is moderate and consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:10 The ad begins with the presenter introducing the concept that understanding is better than memorizing using a simple demonstration - 00:06–00:10 He asks the viewer to recall which symbol was associated with the letter D, showcasing the limitations of memorization. - 00:10–00:16 The presenter contrasts this with understanding, then again asks the viewer which symbol was associated with the letter D, emphasizing the difference between memorization and understanding. - 00:20–00:35 The ad shifts to showing on-screen demos of Brilliant's app, highlighting its step-by-step and progressive teaching method. - 00:35–00:38 The presenter shifts the messaging to who the platform is for, emphasizing it's for students who are ready for acceleration. - 00:38–00:40 The ad concludes by showing the app's end screen.

# Ad summary A Math PhD explains that anyone can learn math to a high level using Brilliant, which presents concepts in a step-by-step progressive way, all the way up through calculus. # Brand positioning Brilliant is presented as an educational platform that believes anyone can learn math through effort and the guidance of a good teacher. The brand aims to democratize math education and challenge the idea that math is only for certain people. Brilliant offers step-by-step progressive courses designed to help students learn math at their own pace. The brand's positioning is functional, emphasizing its platform's ability to make math accessible and understandable for everyone. # Product Brilliant is an educational platform that provides step-by-step, progressive math courses. The platform is designed for students of all levels, from integer arithmetic to calculus. It aims to make math accessible and understandable for everyone, regardless of their background or perceived ability. The platform features interactive exercises and clear explanations, allowing users to learn at their own pace. A key USP is its step-by-step approach, which breaks down complex concepts into manageable pieces, making it easier for students to grasp and retain information. It addresses the purchase barrier of perceived difficulty by showing its ease of use and clear path to understanding. # Visual style The ad has a polished, professional aesthetic with clear lighting and sharp visuals. The editing style combines static shots with quick cuts to demonstrate the app interface. The production quality is high, with a focus on presenting the Math PhD as a credible and trustworthy expert. The pacing is consistent, with cuts timed to the voiceover to maintain engagement. There is a balance between the expert's direct address and the visual demonstrations of the app, creating a hybrid feel that supports both the personal connection and the functional aspects of the platform. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A Math PhD is sitting in a well-lit room, drinking from a water bottle. Text overlay asks, "What should every math student know?" The video opens with a question from the implied audience. - 00:02–00:04 00:02–00:04 The PhD says, "Number one is that everybody can learn math to high levels." This statement conveys a message of inclusivity and empowerment, suggesting that anyone can succeed in math with the right approach. - 00:05–00:15 00:05–00:15 He continues, "Number two is that math is hard. It's hard for me. It's hard for my friends who went through PhDs in math, but you can train yourself to do it through lots of effort and a good teacher." This acknowledges the difficulty of math while emphasizing that it is achievable through dedication and proper guidance. - 00:15–00:16 00:15–00:16 The PhD pivots to the brand, stating, "That's why we built Brilliant." This transitions the focus from the problem to the solution, positioning Brilliant as the answer to the challenges of learning math. - 00:16–00:27 00:16–00:27 The video shows a demonstration of the app. The voiceover says, "We build ideas in a step-by-step progressive way. You can see the whole path from integer arithmetic all the way up through calculus. Every little logical step is there." This highlights the platform's approach to teaching math, emphasizing its structured and comprehensive nature. - 00:28–00:33 00:28–00:33 The PhD returns, stating, "It's the closest thing that I've seen to what I would do if I were with a student in person." The PhD provides a testimonial, emphasizing the platform's effectiveness in replicating a one-on-one learning experience. - 00:34–00:38 00:34–00:38 He concludes, "If you're a student who's ready for acceleration, we built Brilliant for you." This reinforces the platform's target audience and its ability to help students achieve their math goals.

# Ad summary The ad features a Math PhD discussing the challenges of teaching and learning math. He explains how Brilliant addresses these challenges with a step-by-step approach that allows students to see the whole path from arithmetic to calculus. The ad highlights the richness and entry points for various students. # Brand positioning Brilliant presents itself as a math education platform that understands the cumulative nature of mathematics and the challenges students face. The brand positions itself as a tool to help students accelerate their math learning by providing step-by-step instruction. It aims to make complex math concepts accessible at every level, offering entry points for any student. The brand aims to occupy a space in the consumer's mind as an education platform that is comprehensive, accessible, and designed for progressive learning in mathematics. # Product Brilliant is a math education platform designed to help students learn mathematics in a step-by-step progressive way. The platform covers a broad range of math topics from integer arithmetic all the way up through calculus, with every logical step laid out. It is designed for students who are ready for acceleration in math, addressing the challenge of mathematics being cumulative. It offers an entry point for just about any student, allowing them to see the whole path of mathematical understanding. Brilliant builds ideas in a very step-by-step progressive way. # Visual style The ad has a hybrid visual style with the beginning and ending of the ad having a polished commercial feel and the screen recordings of the app having a more user generated content feel. The editing style is quick cuts. The pacing shifts across the ad. The cuts are synced to the speaker. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check it out. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad starts with the question of what is hard about teaching and learning math. - 00:06–00:15 The speaker states that mathematics is cumulative. He says to understand the next idea, you really need to have some level of mastery of all of the previous ideas. The speaker acts as an expert explaining the cumulative nature of mathematics and Brilliant as a way to help students learn. - 00:15–00:17 He states that Brilliant was built for students who are ready for acceleration. - 00:18–00:31 The speaker says that Brilliant builds ideas in a very, very step-by-step progressive way. He says that you can see the whole path from integer arithmetic all the way up through calculus and that every little logical step is there. This part of the story is told from the brand's perspective and shows the step-by-step progressive nature of math curriculum on Brilliant. - 00:32–00:40 He states that the beautiful thing about mathematics is that there is richness at every level of the curriculum and that there is an entry point for just about any student. The speaker tells the viewer that Brilliant is a good way to learn and understand math. - 00:41–00:42 The ad ends with a screen showing the Brilliant logo, five star reviews and a button to visit the Brilliant website.

# Ad summary An expert testimonial ad for Brilliant shows the founder of OkCupid explaining how the app is superior to paying for tutors. # Brand positioning Brilliant is presented as a solution to making world-class education accessible to everyone. The brand positions itself against the traditional, expensive option of private tutors, offering an accessible alternative. It focuses on providing personalized learning experiences for each child, differentiating itself from other educational apps. The brand aims to democratize access to high-quality education, offering a more affordable and engaging approach. # Product Brilliant is an educational app that provides world-class tutoring accessible to everyone. It stands out because it offers different interactions for each user, even when solving the same problem, a feature usually only seen in human tutors. The app provides a personalized learning experience, offering the resources and opportunities needed to succeed academically. Brilliant addresses the high cost and exclusivity of traditional tutoring, providing a more affordable and accessible tool for all. # Visual style The ad has a clean, modern aesthetic with clear visuals and a straightforward presentation. The focus is on the expert speaker and the app interface, maintaining a professional and informative tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:02 A voice asks why wealthy families pay for tutors, setting the stage for Brilliant as an alternative. - 00:02–00:14 An expert (Sam Yagan, Entrepreneur) explains that wealthy families solve problems with money or want to give their kids every resource. - 00:14–00:18 He introduces Brilliant as a way to provide world-class tutoring to everyone. - 00:18–00:30 The expert explains that Brilliant is the first app where each child using it to solve the same problem gets a different interaction from the tutor. - 00:30–00:34 The expert summarizes: If you want your kids to have that kind of success, then Brilliant is the tool for you.

# Ad summary This ad for Brilliant features Blake Farrow, a Math Education Expert, who studied physics at Caltech, explaining that everyone can be good at math. He continues by saying that Brilliant is designed to help you solve math problems without realizing it. He challenges viewers to try Brilliant. # Brand positioning Brilliant is presented as an accessible educational platform that aims to make math and problem-solving intuitive and enjoyable for everyone. The brand challenges the common perception that some people are inherently bad at math, suggesting that it's more about how math is taught. Brilliant promotes a functional approach by focusing on problem-solving skills and the 'aha' moment of understanding, rather than rote memorization or traditional teaching methods. The brand's tone is encouraging and empowering, presenting math as a language that anyone can learn with the right approach. # Product Brilliant is presented as a platform designed to make math and problem-solving accessible and enjoyable for everyone. It aims to address the issue of people being poorly taught math by providing a new method to learn problem-solving. The core USP is that Brilliant helps users experience the 'aha' feeling of understanding and solving problems almost without realizing it. By enabling a fun way to interact with and manipulate math problems, Brilliant challenges viewers to try the app and rethink the approach towards the subject. # Visual style The ad has a clean, professional aesthetic, combining direct address from a credible expert with product demos. The editing style includes both static shots of the speaker and quick cuts of the platform in use. It gives off a polished commercial feel and is intended to come across as a hybrid between genuine and authentic. The pacing is moderate, with cuts timed to key points in the speech to maintain viewer engagement. The visuals are synced with the voiceover, highlighting platform interactions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins by posing the question of why some people are bad at math. - 00:02–00:08 Blake Farrow, a Math Education Expert, answers that no one is bad at math, but many people have been poorly taught and don't realize what math is. - 00:08–00:13 He explains that math is the language of problem-solving, which everyone does all the time. - 00:13–00:19 Blake introduces Brilliant as a platform designed to help people experience the 'aha' moment of understanding math. - 00:19–00:24 The ad transitions to showcasing examples of interactive problem-solving activities available on the platform. - 00:24–00:31 Blake emphasizes that users can achieve success with Brilliant and challenges viewers to try it if they've ever thought they weren't a math person. - 00:31–00:33 The ad concludes with a screen displaying the Brilliant logo, user ratings, a 'Get started for free today!' call to action, and website URL.

# Ad summary This ad features a man identified as a math education expert talking about the brand Brilliant. He says that math is cumulative and you need to master each idea to understand the next one. He says Brilliant has a beautiful and fun app with a tutor on top of that. He states it's the closest thing he's seen to tutoring someone in person, and it is a great one-on-one tutor experience. # Brand positioning Brilliant is presented as an innovative platform that aims to make math education more accessible, engaging, and effective. The brand seeks to occupy a unique space by combining visually appealing app design with the personalized experience of one-on-one tutoring. By emphasizing that math knowledge is cumulative, Brilliant promotes the idea of mastering foundational concepts to facilitate acceleration in learning. The brand defies traditional rote learning by offering a fun and interactive approach, positioning itself as a modern solution for students who need personalized support. # Product The product featured is the Brilliant app, designed as an interactive math education tool. It provides visual aids and allows users to actively engage with on-screen content, mirroring a one-on-one tutoring experience. Key product details include its beautiful and fun interface, intended to make learning enjoyable. The app addresses the cumulative nature of math, suggesting that mastering previous concepts is essential for understanding new ones. It addresses potential barriers to learning by offering personalized tutor support. The ad highlights that the app provides a level of individual attention comparable to in-person tutoring, making it a valuable resource for students seeking to accelerate their math skills. # Visual style The ad has a polished aesthetic that combines a UGC feel with professional elements. It features natural lighting and a blend of static shots with smooth transitions. The production quality is high, with clean graphics and a modern app interface. The pacing is consistent, with an average cut rate, creating a balanced rhythm. The cuts are timed to support the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check out Brilliant. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The speaker poses two questions to the audience: "What is hard about teaching math? What's hard about learning math?" His initial expression is serious, but then he smiles to soften the challenging tone. The intention is to grab viewers' attention by addressing common frustrations related to math education. - 00:05–00:07 00:05–00:07 The speaker introduces the first challenge: "One thing is that mathematics is cumulative." This is framed as an expert opinion, emphasizing that math knowledge builds upon previous ideas, which implies a systematic approach is needed. - 00:07–00:13 00:07–00:13 The ad transitions to a screen recording of the Brilliant app UI, showing a course structure with levels, review options, and practice buttons. This sequence visually supports the speaker's claim about math being cumulative by showing how the app organizes topics in a sequential, mastery-based manner. It builds directly on the previous moment, visualizing a solution to the problem of math being cumulative. - 00:15–00:21 00:15–00:21 The speaker continues, stating that "we've built Brilliant for you." He continues, "The app itself is beautiful and fun to interact with." He presents himself as a provider of the product and a reliable source, describing the aesthetics and functionality of the app. This moment extends the brand's response by highlighting the product's user-friendly design. - 00:21–00:27 00:21–00:27 The speaker adds, "And then with tutor on top of that it's actually interacting with what you see on screen," followed by another demonstration of the app with visual aids. He focuses on interactivity and visual learning, which is designed to build on the previous point by emphasizing the product’s engaging qualities. - 00:30–00:34 00:30–00:34 The speaker says, "It's the closest thing that I've seen to what I would do if I were with a student in person." He emphasizes the similarity to in-person tutoring, reinforcing the idea of personalized support and building further on the visual features by validating the quality of the product and connecting to an implied user’s experience. - 00:35–00:39 00:35–00:39 The speaker says, "If you're looking for a great one-on-one tutor experience, check out Brilliant!" The speaker is directly encouraging the audience to engage with the product. The tone is confident and persuasive, aiming to close the loop and convert the viewer into a customer by offering a clear, actionable step.

# Ad summary This ad for Brilliant features a man identified as a Math PhD. He explains what every math student should know before demonstrating how Brilliant's educational materials can help teach mathematical concepts in a step-by-step progressive way. The ad is targeted towards students who want to accelerate their learning. # Brand positioning Brilliant aims to position itself as an educational platform that makes learning math accessible to everyone, regardless of their current skill level or background. The brand promotes the idea that with the right tools, anyone can achieve high levels of mathematical understanding. This message fosters a sense of empowerment and motivation among users who may have previously felt intimidated by math. Brilliant challenges the norm that math is only for a select few, by pushing against the idea that it's inherently difficult or unattainable. While acknowledging the inherent difficulty of math, it underscores that with effort and a good teacher (or their platform), anyone can succeed. Positioning itself as a tool that can help anyone overcome those hurdles, whether they're just starting or already have a PhD. Brilliant's brand positioning is a blend of functional empowerment (step-by-step learning) and emotional motivation (anyone can learn math) and making math achievable for students of all skill levels. # Product Brilliant is presented as an educational platform designed to make math and STEM learning accessible and engaging for everyone. It breaks down complex concepts into step-by-step, progressive lessons that allow users to see the whole path from basic arithmetic to advanced calculus. The product is designed for students of all levels who are ready for acceleration in their math education. It addresses the barrier of math being perceived as hard by offering a structured and intuitive approach. The platform's unique selling proposition (USP) is its ability to simplify complex mathematical concepts, mirroring what a one-on-one tutor would do. It achieves this through interactive lessons, clear explanations, and a progressive learning curve. By focusing on building ideas in a step-by-step manner, Brilliant offers a solution to the frustration and difficulty often associated with learning math, making it feel more achievable and less intimidating. # Visual style The ad has a clean and polished aesthetic. The editing style is smooth with simple transitions. The color palette is consistent throughout. The pacing is consistent and moderate. Text and product actions are timed with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:02 A man is drinking from a water bottle in a well-lit space and begins to explain his philosophy of teaching math. - 00:02–00:16 00:02–00:16 The man states that everyone can learn math to high levels. He then acknowledges that math is hard for everyone. - 00:16–00:17 00:16–00:17 To address the challenges of learning math, he says that this is why Brilliant was built. - 00:17–00:28 00:17–00:28 The ad transitions to an animation that shows users how Brilliant builds ideas in a step-by-step progressive way, allowing users to see the whole path from basic integer arithmetic to calculus. - 00:28–00:33 00:28–00:33 The man returns and says that the platform is the closest thing he's seen to teaching math in person. - 00:34–00:37 00:34–00:37 He concludes by explaining that if you're a student who is ready for acceleration, Brilliant was built for you. - 00:37–00:40 00:37–00:40 An end screen with Brilliant's logo and CTA is shown.

# Ad summary This ad features a man promoting the Brilliant app. He starts by jokingly reciting the quadratic formula, then explains that Brilliant offers a visual and interactive way to learn math and build problem-solving skills. # Brand positioning Brilliant is presented as an interactive educational app that offers visual and interactive lessons that help students build a real understanding of math and STEM concepts. The brand aims to occupy a space in the consumer's mind as a tool to practice and excel in math alongside regular classes. The brand aligns with a tone of approachable expertise, offering a modern solution for mastering STEM skills. # Product Brilliant is an educational app designed to help students excel in math and STEM. It offers visual and interactive lessons that enable users to actively solve problems, building a real understanding of the math concepts involved. The app is designed for students who want to excel in math, develop problem-solving skills, and understand the reasons behind the math. Brilliant helps students go beyond just getting the right answer and prepares them for success in STEM fields. The app is positioned as a companion to traditional classes, providing a platform for practice and skill development. # Visual style The ad has a UGC-style aesthetic, with a casual setting and natural lighting. The editing is simple, with straightforward cuts between scenes. The pacing is moderate, allowing viewers to follow along with the speaker's points. The addition of screen-captured visuals of the Brilliant app makes the ad appear more polished. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The man recites the quadratic formula, then states that it's crazy how we all remember it. - 00:05–00:10 00:05–00:10 He notes that many college students don't even know what it means, which leads him to recommend Brilliant. - 00:10–00:16 00:10–00:16 He highlights that Brilliant helps build real understanding so users can do well in class and the next lessons come more easily. - 00:16–00:21 00:16–00:21 He continues, pointing out that the lessons are visual and interactive, enabling the user to actively solve problems and learn why the math works. - 00:21–00:28 00:21–00:28 He emphasizes that it's not just about getting the right answer, but also great practice alongside your classes. - 00:28–00:32 00:28–00:32 To conclude, he says that it helps develop problem-solving skills needed to do well in STEM, positioning Brilliant as a fantastic place to start for anyone wanting to excel in math.

# Ad summary This ad is for the Brilliant app which is a fun way to learn math. Mark Walth a Math Education expert talks about math being cumulative, and the ad shows how the app works and what it is like to use. # Brand positioning Brilliant is presented as a modern, approachable educational tool aiming to make math and learning enjoyable and accessible. The brand positions itself as a provider of interactive, visually appealing math education with a focus on building a solid foundation. It aligns with a fun and engaging tone, contrasting with traditional math education norms. The brand's positioning is functional, emphasizing the quality and interactive nature of its learning app, and emotional, aiming to alleviate the frustration associated with learning math. Brilliant aims to occupy a space in the consumer's mind as a cutting-edge, accessible tool for learning math. # Product Brilliant is an app designed to help users learn math in a beautiful and fun way. The app is for students ready for acceleration and is designed to interact with on screen so students can get a one-on-one tutor experience. The app provides visual aids and the ability to visually break down problems. # Visual style The ad's visual style combines polished commercial elements with a modern, informative aesthetic. It features a clean setting with natural light and clear, bright graphics showcasing the app's user interface. The editing rhythm is moderate, with static shots interspersed with demonstrations of the app's functionality. The overall feel is professional yet accessible, aiming to convey credibility and ease of use. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action check out brilliant. # Point of view - [object Object] # Storyline - 00:00–00:03 Math Education expert Mark Walth poses the question of what is hard about learning math and about teaching it. - 00:05–00:13 Mark Walth says mathematics is cumulative which is why it is so hard to learn, but the implication here is that Brilliant can solve the pain point. - 00:15–00:18 Mark Walth explains that Brilliant has been built for students who are ready for acceleration. The implication here is that Brilliant is the perfect tool to learn math. - 00:18–00:21 Mark Walth describes the app as beautiful and fun to interact with. The implication here is that Brilliant is more engaging than alternatives. - 00:21–00:23 Continuing from the prior moment, Mark Walth then says the app has tutor on top of that. - 00:23–00:27 The ad continues from the prior moment by saying the app is actually interacting with what you see on screen. The implication here is that you can learn while working within the app. - 00:27–00:30 Continuing from the prior moment, the ad says the app can add a visual aid, implying you will be able to visually understand the math. - 00:30–00:34 Math Education expert Mark Walth states that the app is the closest thing to what he would do if he were with a student in person, implying the app is the best on the market. - 00:34–00:39 Mark Walth says if you are looking for a great one on one tutoring experience check out brilliant.

# Ad summary This ad for Brilliant presents math and calculus not as memorization but as understanding, presented by a man who relates an alphabet grid with the two concepts. He then shows the visual exercises that Brilliant takes you through for each level of math in a step-by-step, progressive way. # Brand positioning Brilliant is presented as an educational platform and resource that prioritizes understanding mathematical concepts over rote memorization. By visually breaking down complex problems into step-by-step guides, Brilliant takes away the barriers of traditional math education and promotes accessibility. Instead of being just another place to learn math, Brilliant stands apart by building ideas progressively and helping students see the whole path from arithmetic to calculus. # Product Brilliant is a platform for math and calculus that facilitates real understanding of mathematical concepts. It offers step-by-step guidance that promotes accessibility, so that math stops being about memorization. Visuals take you through each level of math, starting with basic arithmetic and ending with calculus. Brilliant is for any student who is ready for acceleration, and they build brilliant for that student. # Visual style The ad has a natural and casual aesthetic. The editing is very quick, with a cut roughly every 2 seconds. The production quality feels hybrid. The ad is timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The man introduces himself and the idea that he's going to show the audience a list of symbols. - 00:03–00:05 He asks if the viewer can see the list of symbols and says okay. - 00:05–00:10 He asks what the symbol is that is associated with D, and answers that that is what memorization is like. This beat sets up and directly responds to the premise of the ad – understanding vs memorization. - 00:10–00:15 He holds up a list that has the alphabet in order with the same symbols. This shows the audience what understanding is like, and reinforces the prior premise that understanding is better than memorization. - 00:15–00:18 He asks what the symbol is associated with D. He states that once you understand, you don't need to memorize. This beat is the resolution to the set-up of the understanding vs memorization premise. - 00:19–00:24 He states that Brilliant helps you to really understand the ideas, so that math stops being about memorization. - 00:24–00:34 He states that Brilliant builds ideas in a step-by-step, progressive way and that you can see the whole path from integer arithmetic all the way up through calculus. This continues to sell Brilliant's benefits as a way of understanding math. - 00:35–00:39 He asks if you are a student who's ready for acceleration and states that they built Brilliant for you. This acts as a call to action to the ad, now targeting the audience.

# Ad summary The ad features a man promoting the app, Brilliant, which his kids use to learn math. The man states that he has not found a great technology tool, until now, that his kids can rely on to teach complex materials in order to learn and excel in STEM. The app also teaches kids to understand themselves better. # Brand positioning Brilliant is presented as a technology and education brand that values children's comprehension of complex concepts in STEM. It is implied that Brilliant is a new player in the digital math space that competes with other subpar educational apps, positioning itself as a modern solution to address parents' frustrations with math learning tools for their kids. The brand aims to occupy the space of being a helpful resource that enhances critical thinking skills and a deep understanding of math, rather than focusing on shortcuts and memorization of answers. # Product Brilliant is an app designed to teach children math. The app allows children to learn complex math that they may not understand. According to the ad, the app does not just teach shortcuts or give kids the answers, but rather allows them to understand the materials and themselves better. # Visual style The ad combines a high-quality, personal testimonial with screen recordings to provide an overview of the Brilliant app. The production style is high-quality. The video uses static shots and quick cuts. The video pacing is consistent with the music, and it highlights the different educational math problems on the screen as they sync to the VO. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:02 A man, identified in the top left corner of the screen as a "Harvard Dad", presents his top math tips. - 00:02–00:17 00:02–00:17 He explains that he is the parent of children, one of whom is going to Harvard. He states that his kids are lucky to have engaged parents. He notes the lack of technology that can teach the kids the math they need. - 00:17–00:25 00:17–00:25 The man introduces the Brilliant app as the first app his kids can rely on to learn content they did not previously understand. - 00:25–00:36 00:25–00:36 The man emphasizes that the app is not just going to teach shortcuts or give kids the answers. He says that his kids come out understanding the material and themselves better than before.

# Ad summary This ad promotes Brilliant, a math app for kids, through the testimonial of a father whose daughter is going to Harvard. He notes that Brilliant is the first app that his kids can rely on to learn content that they didn't previously understand. # Brand positioning Brilliant positions itself as the go-to tool for parents who want to ensure that their kids are actually learning and mastering difficult math concepts. It stands out as a resource that goes beyond quick fixes and memorization, prioritizing a deep understanding of the material, not just giving answers. The ad signals to parents who value educational excellence and are willing to invest in resources that foster genuine comprehension and critical thinking skills. # Product Brilliant is a math app that helps kids actually learn and understand math concepts. The app differentiates itself from others in the field by teaching concepts rather than just giving answers or shortcuts. Brilliant's user experience includes questions and dialogue, which helps kids come out understanding the material and themselves better than they did before using the app. It can be relied on to learn content that wasn't previously understood. # Visual style The ad has a mix of authentic and polished vibes. The shots of the man speaking are lit well with even lighting and a clear background, giving it a polished feel, but the content is casual. The shots of the iPad screen, showing the app, follow suit with the professional and inviting appearance of the app's interface. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man who announces his daughter is going to Harvard to establish his authority as a math expert. - 00:02–00:07 He follows by noting that his kids began doing math at very early ages, and could do algebra in third grade. - 00:07–00:26 He recalls his kids asking why he turns everything into a math problem, as a transition into sharing his excitement for Brilliant, an app that helps kids actually learn content they didn't previously understand, rather than just giving shortcuts or answers. - 00:26–00:33 He adds that when his kids use the app, they come out understanding the material and themselves better than they did before they started using the app. - 00:33–00:35 The ad ends with a screen for the Brilliant app, and a CTA to get started for free today.

# Ad summary In this ad, a Harvard dad is introducing the app called Brilliant, which is designed to teach kids complex math concepts. He explains that it's the first app his kids have been able to rely on to actually learn content that they didn't previously understand. # Brand positioning The brand, Brilliant, aims to occupy the space of a dependable educational resource, particularly in STEM subjects. The brand positions itself as a tool to help children understand and excel in complex math materials, moving beyond rote memorization or shortcuts. The brand aligns with values of engaged parenting and a commitment to education. It differentiates itself by offering a technology tool to actively teach kids complex materials, specifically aiming to provide understanding rather than just answers. This brand positioning is both functional, focusing on teaching complex materials, and emotional, aiming to empower children with a deeper understanding of math. # Product Brilliant is presented as a technology tool designed to teach kids complex materials in STEM subjects. It is positioned as an app that allows kids to actually learn content that they didn't previously understand. The app is not just going to teach shortcuts, or just going to give kids the answers, but help them actually come out understanding the material. It is suitable for children whose parents want them to engage in their education and to help them learn and excel especially in STEM. A USP is the emphasis on a deeper understanding of the material, rather than just memorization or shortcuts. The ad addresses the need for a reliable technology tool that can teach kids complex materials effectively. # Visual style The ad features a mix of polished, direct-to-camera segments and clean, UI-focused app demonstrations. The editing style incorporates quick cuts during the app demonstrations to maintain a fast pace, while the speaker segments are static shots. The overall production quality leans towards a polished commercial feel, with clear lighting and professional framing. The pacing is moderate to fast, driven by the quick cuts during app demonstrations. The visuals are timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a man smiling and announcing that his daughter is going to Harvard. This sets a tone of success and aspiration, implying that the content to follow will share insights that contributed to this achievement. The perspective is from the 'Harvard Dad' himself, conveyed through his direct address to the camera and casual, proud tone. - 00:02–00:07 00:02–00:07 The man expresses that his kids are lucky to have two parents so engaged in their education, establishing credibility by presenting himself as an involved and caring parent. The message is that active parental involvement is important, which is the audience's perspective. - 00:07–00:17 00:07–00:17 The man transitions to a problem statement, noting that there hasn't been a really great technology tool to rely on to teach kids complex STEM materials. This identifies a gap in the market and sets up the solution to follow. He implies that he has found such a solution. This positions him as an authoritative and involved parent. The tone is conversational and the narrative progresses by identifying a problem that many parents can relate to. - 00:17–00:25 00:17–00:25 He expresses his excitement about Brilliant and how it's the first app that his kids have been able to rely on to actually learn content that they didn't previously understand. This introduces Brilliant as the solution to the previously identified problem. It is told from his perspective as an engaged parent. He shifts the tone towards enthusiasm. This moment is a direct response to the previous section, providing a solution to the stated problem. - 00:25–00:36 00:25–00:36 He elaborates on Brilliant's unique approach, explaining that it doesn't just teach shortcuts or give answers, but helps kids understand the material. This highlights the app's deeper value proposition. The perspective is still that of the involved parent, now acting as a product advocate. - 00:36–00:39 00:36–00:39 The video concludes by showing the Brilliant app logo and reiterating the call to action to get started for free today. This reinforces the brand and provides a direct path for viewers to engage. The tone is positive.

# Ad summary The ad presents the Brilliant app as a tool to provide the same level of support and tutor success as in person tutors. The ad features a man explaining the app and how each of his kids receives tailored assistance when using the app. # Brand positioning Brilliant positions itself as an accessible alternative to private tutoring, ensuring anyone can access world-class tutoring. It aims to push against the norm that only wealthy families can afford access to tutors. The brand promotes a functional approach to learning, aiming to make quality education available to everyone. # Product Brilliant is presented as an app designed to provide world-class tutoring. It is intended for children to use and solve problems on their own, even if they are solving the same problem. A USP is that the app is designed in a way that each child will receive a unique interaction with the app as they work to solve the problem. The ad aims to break the barrier that the app is just for the wealthy, as the speaker suggests that it gives everyone the ability to have access to similar success. # Visual style The ad has a hybrid feel. The man speaking in the ad is high quality and professional. The clips from the app are edited to look like a platform native. The pacing is slow and steady until the end where the background flashes quickly. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a question of why wealthy families pay for tutors. - 00:02–00:14 The man explains that some wealthy families are just used to solving problems with money and like the feeling of giving their kids as many resources as possible. - 00:14–00:18 He states that the great thing about Brilliant is that everyone has access to a world-class tutor. - 00:18–00:20 The ad transitions to the app where an example problem is shown in the app. - 00:20–00:28 The man comes back on screen to say that Brilliant is the first app where each of his kids gets a different interaction from the tutor. - 00:28–00:30 It is implied that this is similar to in person tutors. - 00:30–00:34 The man then asks the audience if they want their kids to have that kind of success, and says that Brilliant is the tool for the audience. - 00:34–00:37 The ad ends with a call to action for the audience to get started for free.

# Ad summary A father tells a story about how he made math a big part of his children's lives from an early age and highlights Brilliant, a math application that his children rely on to learn math concepts. # Brand positioning Brilliant is presented as an innovative educational platform designed to make complex mathematical concepts accessible and engaging for learners of all ages. By emphasizing understanding over rote memorization, Brilliant aims to foster a deeper appreciation for math and its applications in the real world. The brand is positioned as a tool for developing problem-solving skills and critical thinking, empowering users to approach challenges with confidence and creativity. Its modern interface and interactive features set it apart from traditional educational methods, appealing to learners who seek a more dynamic and personalized learning experience. Overall, Brilliant aims to make learning enjoyable and effective. # Product Brilliant is a math-based educational application designed to enhance understanding and problem-solving skills in learners of all ages. The app distinguishes itself by prioritizing conceptual understanding over rote memorization. The ad highlights the interactive nature of Brilliant, where users can actively engage with the material and receive immediate feedback. It’s designed not just to teach shortcuts or give answers, but to ensure students comprehend the underlying principles. Features include adaptive learning paths, problem-solving scenarios, and personalized feedback. The ad also addresses the barrier of superficial learning, emphasizing that Brilliant helps users understand material better than they did before using the app. The app can be accessed for free at Brilliant.org. # Visual style The ad features a combination of authentic, personal storytelling with polished, professional graphics. The first-person shots of the man in his home create a sense of intimacy and credibility, enhanced by natural lighting. The screen recordings of the Brilliant app are crisp and modern, highlighting the user-friendly interface. The editing style includes quick cuts between the speaker and app demos, maintaining a brisk pace. The ad is well-produced but retains a UGC feel, making it relatable and informative. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A man begins the ad by celebrating his daughter's acceptance to Harvard. - 00:01–00:14 00:01–00:14 The speaker states that he introduced his children to math at an early age, and that all of them could do algebra by third grade. He says that they would always ask him why he made everything a math problem, but that that mentality has influenced the way they see the world. - 00:14–00:22 00:14–00:22 The narrator then segues into his excitement over Brilliant, stating it's the first app his children have relied on to learn content they didn't previously understand. - 00:22–00:34 00:22–00:34 The narrator states that it's not just going to teach shortcuts or give answers, but understanding of the material. He also states that they understand themselves better after using the app.

# Ad summary This ad promotes Brilliant, a math app designed to help kids learn and understand math at a deeper level. Sam Yagan, an entrepreneur, shares how he helped his kids learn algebra by teaching them math concepts from a young age. He recommends Brilliant, an app that helps his kids to actually learn math content that they did not previously understand. # Brand positioning Brilliant is presented as a math app that aims to change how children learn and understand math. Rather than rote memorization or shortcut-focused teaching, Brilliant aims to help kids deeply understand math concepts. It promotes a style of learning where children understand the material and understand themselves better than they did before. # Product Brilliant is a math app that helps kids learn and understand math. It is designed for kids who are struggling to understand math concepts and need a more engaging and effective way to learn. The app's unique selling point is that it does not just teach shortcuts or give kids the answers, but it helps them to actually learn the content and understand the material, helping them understand themselves better than they did before. # Visual style The ad has a clean and professional visual style, with a mix of direct-to-camera testimonials and screen recordings of the Brilliant app. The editing is smooth and professional. The pacing is moderate, with cuts timed to key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started for free today! # Point of view - [object Object] # Storyline - 00:00–00:07 The ad starts with Sam Yagan introducing himself and sharing that his kids can do algebra in third grade because they started talking about math early. - 00:07–00:15 Yagan explains that he and his kids started counting and doing addition/subtraction from a young age. He conveys that they did this not in a boring rote way on paper, but by playing with blueberries at dinner. Yagan implies that this way of learning has influenced the way his kids see the world. - 00:15–00:24 Yagan shares that he has been excited about the math app Brilliant. He identifies Brilliant as the first app that his kids have been able to rely on to actually learn content that they didn't previously understand. - 00:24–00:34 Yagan states that Brilliant does not just teach shortcuts or give kids the answers. He explains that when his kids use the app, they come out understanding the material and actually understanding themselves better than they did before.

# Ad summary An ad for Brilliant, where Blake Farrow, a math education expert, challenges people who think they aren't math people to try out the app, claiming that everyone problem-solves, and math is just a language of doing problem-solving. # Brand positioning Brilliant aims to occupy the space in the consumer's mind as a fun and easy way to learn math. The brand's tone is encouraging and challenging, attempting to align with the lifestyle of someone who is open to learning and problem-solving. The brand directly pushes back against the idea that some people are simply bad at math and promotes the idea that everyone problem-solves and that math is just a language for that. The brand positioning is both functional, as a tool for learning math, and emotional, promoting empowerment and the feeling of understanding. # Product Brilliant is presented as a math learning app designed to make math accessible and enjoyable for everyone, especially those who believe they are "not a math person." The app works by presenting math as a language of problem-solving, rather than a series of abstract concepts. Users interact with the app by fiddling with knobs and solving problems, leading to a sense of success and understanding. The ad aims to address the purchase barrier of self-doubt by challenging the viewer to try the app and overcome their perception of being bad at math. # Visual style The ad has a polished yet casual aesthetic, blending expert testimonials with app demos. The editing style includes quick cuts between the speaker and app interface. The overall production quality leans towards a polished commercial feel, aimed at inspiring trust and credibility. The pacing is moderate, shifting between the speaker and app examples. There are no major audio-visual sync moments. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started for free today! Brilliant.org # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with the question of why some people are bad at math. - 00:02–00:08 The speaker, identified as Blake Farrow, a math education expert, responds that no one is bad at math, but rather, many people have been taught math poorly and don't realize what math truly is. - 00:08–00:13 Blake explains that everyone problem-solves all the time, and math is just the language of doing that problem-solving. - 00:14–00:19 Blake states that this is why the company built Brilliant, designed to bottle the feeling of "oh, I get it." - 00:19–00:24 The ad transitions to show examples of the app's interface, showcasing interactive problem-solving. - 00:25–00:30 Blake encourages viewers who think they're not math people to try out Brilliant. - 00:30–00:32 The video concludes with a screen displaying the Brilliant logo and a call to action to get started for free today at Brilliant.org.

# Ad summary This ad for Brilliant.org features Blake Farrow, a Math Education Expert, discussing the challenges people face with fractions and how Brilliant offers a solution by building upon math skills step-by-step, making learning easier and more effective. The ad promotes the platform as a tool to help students achieve success in math through interactive learning experiences designed by pedagogical experts. # Brand positioning Brilliant is positioned as a premier online learning platform designed for students seeking accelerated growth in math and science. It emphasizes its pedagogical expertise from world-renowned experts at top universities like MIT, Harvard, and Caltech. The brand aims to make complex subjects like math approachable and enjoyable by breaking down concepts into sequential, buildable steps. Brilliant directly addresses the common frustration and intimidation students feel toward math, offering an entry point for learners of all levels. The brand aims to make learning complex topics more accessible and less intimidating. Brilliant positions itself as more than just a learning tool but rather as a partner in helping students achieve academic success and confidence. # Product Brilliant is an online learning platform that focuses on math and science education. It aims to simplify learning by breaking down complex subjects into smaller, more manageable concepts that build on each other. The platform is designed for students who are looking to accelerate their learning, and it emphasizes interactive problem-solving to make the learning process engaging and rewarding. It allows students to start “fiddling with some knobs” and “solving some problems” to have learning success. The platform offers a structured approach designed by pedagogical experts with interactive learning experiences. # Visual style The ad has a clean and professional aesthetic, mixing direct address from an expert with simple animated UI demos. The expert shots are brightly lit with natural light, while the UI demos use flat graphics and minimal animations. The editing is relatively quick, with cuts every few seconds to maintain engagement. The overall feel is informative and accessible, aiming to make math less intimidating. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try Brilliant today. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the speaker introducing the topic of fractions. - 00:02–00:05 The speaker conveys the common feeling of being overwhelmed by fractions. - 00:05–00:16 The speaker discusses how math is cumulative and presents Brilliant as a solution for accelerated learning. - 00:16–00:23 The speaker highlights the pedagogical expertise behind Brilliant's model. - 00:23–00:30 The ad shows examples of how Brilliant uses interactive elements to solve problems. - 00:30–00:35 The speaker conveys that Brilliant offers the feeling of success. - 00:35–00:37 The ad ends with a call to action to try Brilliant for free.

# Ad summary This ad for Brilliant features a man identified as a math education expert who asks what is hard about teaching and learning math. He answers his own question and then demonstrates how Brilliant approaches teaching math in a step by step way. He says that Brilliant has an entry point for just about any student. # Brand positioning Brilliant is presented as a math education platform that takes a unique approach to how the subject is taught. The brand stands for a new type of learning. It's not a stuffy academic source but instead a relatable and easy to understand math source. The brand uses common language instead of academic jargon to imply accessibility and ease of use for all learning levels. The brand pushes against traditional math learning styles, instead highlighting how Brilliant works to make math easier to understand. # Product Brilliant is a math learning platform that helps students excel. The platform offers a step-by-step progressive way to learn math. It breaks down math into digestible logical steps that help students master skills so they can advance. The brand says Brilliant is built for students who are ready for acceleration and that it has an entry point for any student. The platform covers integer arithmetic up through calculus. # Visual style The ad has a conversational tone with a single speaker in a natural setting. The tone is approachable due to the speaker being a normal person. The ad also has a clean visual style that matches the app shown with a white background and light blues and greens throughout. There are quick cuts between the speaker and demos of the app to showcase its functionality and ease of use. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Check it out. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a Math PhD asking, "What is hard about teaching math? What's hard about learning math?" - 00:04–00:05 He ponders this question to suggest the value that will be presented. - 00:05–00:08 He states, "One thing is that mathematics is cumulative." - 00:08–00:14 He defines this by saying that understanding the next idea requires some level of mastery of all of the previous ideas. - 00:14–00:18 He states, "For students who are ready for acceleration, we've built Brilliant for you." - 00:18–00:24 He adds, "We build ideas in a very, very, step-by-step progressive way." - 00:24–00:30 He concludes by saying, "You can see the whole path from integer arithmetic all the way up through calculus. Every little logical step is there." - 00:30–00:37 He then states that the beauty of math is that there's richness at every level of the curriculum. - 00:37–00:40 He closes the loop by noting that there is an entry point for just about any student, and ends with a CTA to check it out.

# Ad summary This ad for Brilliant features a male speaker with a PhD in mathematics who explains how math is richer than taught in school and that the app teaches math in a way that's clear and gives compelling visual context. # Brand positioning Brilliant is presented as a learning platform that aims to make mathematics more accessible and engaging. The brand seeks to occupy a space in the consumer's mind as a resource that enhances the understanding of mathematical concepts beyond traditional classroom learning. The brand aligns with values of curiosity and intellectual growth, promoting a lifestyle of continuous learning and deeper understanding. Brilliant seems to push against the perception of mathematics as rigid and unapproachable, instead offering clear and compelling visual contexts to make it more engaging. The brand positioning is functional (simplicity) and emotional (intellectual curiosity). # Product Brilliant is a learning platform designed to deepen the user's understanding of mathematical ideas. It offers clear, compelling visual contexts for various mathematical concepts. It provides mapped-out concepts that allow users to learn at their own pace. The platform pushes users when they're ready and recommends the next thing they could learn. The platform aims to make mathematics accessible and engaging for users who have always been curious to understand mathematical ideas more deeply. The platform uses interactive lessons, visual aids, and personalized learning paths to address the common barrier of mathematics seeming intimidating or inaccessible. # Visual style The ad has a polished commercial aesthetic with a hybrid feel, combining direct address with app demonstrations. The editing style includes quick cuts between the speaker and app interfaces to maintain viewer engagement. The pacing is consistent, with cuts timed to the speaker's lines. The overall tone is informative and engaging, with a focus on simplifying complex mathematical concepts through visual context. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check out Brilliant # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the speaker presenting a simple math equation, 1+1=2, to set a familiar context. - 00:01–00:04 The speaker challenges this basic understanding by stating that sometimes it's true, but not always, which creates curiosity. - 00:04–00:08 The speaker illustrates this concept by using the example of combining two piles of leaves to create a single pile, which is a visual metaphor for mathematical concepts beyond basic arithmetic. This example is intended to show math is richer than just simple number problems. - 00:08–00:15 The speaker transitions to talking about mathematics being richer than it is often given the ability to be in the math classroom, positioning the app as a remedy. - 00:15–00:24 The speaker explains the app's approach, emphasizing the mapping out of concepts, using clear and compelling visual contexts. - 00:24–00:31 The speaker states the platform pushes the user when they're ready and recommends the next concept the user could learn from the platform. - 00:31–00:36 The speaker provides a CTA and urges viewers who are curious to understand mathematics to check out the Brilliant app.