How Bremont Watches Advertises on Meta

# Ad summary This ad features the Bremont Watch Company's 'Felix the Cat' watch. The ad begins with cartoon animation of Felix the Cat piloting an aircraft. It quickly transitions to a close up of the watch, showing off its face with blue glowing numbers. The face is illuminated by a flashlight in the hand of an animated Felix the Cat. The ad transitions to a close up of the back of the watch, which features Felix the Cat again. The final screen shows a yellow background with 'WATCH YOUR 6' in black text. # Brand positioning The Bremont Watch Company is presented as a maker of fine, highly-engineered watches that also have a playful side. The company embraces its connection to aviation and pays tribute to the historic Felix the Cat cartoon character, known for its use as a mascot of early US Navy fighter squadrons. # Product The advertised product is the Bremont Watch Company's limited edition 'Felix the Cat' watch. It is an all-black timepiece with a black metal linked wrist band. The watch face has a gray background, blue-glowing numbers, and a date window in the lower right. The back of the watch features Felix the Cat. The ad highlights the face's glow-in-the-dark numbers and showcases the Felix the Cat logo on the back of the watch. # Visual style The ad has a sleek, modern aesthetic. It utilizes bright colors and transitions quickly between scenes. The combination of animation and real-life product shots gives the ad a playful, modern feel. The editing style is fast-paced, with quick cuts between scenes. The music is timed to the beat of the scene changes. # Hooks Spoken: [laughter] Visual: 00:00–00:01 The scene features a cartoon graphic of Felix the Cat piloting a black military aircraft. The background is dark and out of focus. The camera slowly pans from right to left, with the aircraft pointed slightly down. / 00:01–00:02 The camera quickly pans to a black-and-white scene of a parachute falling out of the sky on a cloudy night. The moon is visible in the background. / 00:02–00:03 The scene cuts to a front-facing shot of the Bremont Watch Company's "Felix the Cat" watch on a black background. The watch face is visible and the numbers on the face are glowing blue. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Limited edition timepiece with a unique design and high-quality construction # Benefits - High-quality timepiece - Unique design - Easy to read in low light - Collectible item # Features - Limited edition - Black metal linked wrist band - Gray background - Blue-glowing numbers - Date window - Felix the Cat logo on the back of the watch # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is from the brand's perspective, showcasing its product and design. # Storyline - 00:00–00:02 A black and white cartoon version of Felix the Cat pilots a cartoon military aircraft. - 00:02–00:05 00:02–00:05 The scene transitions to the Bremont Watch Company's "Felix the Cat" watch. A flashlight is used to illuminate the face of the watch, revealing the blue-glowing numbers, while Felix the Cat's animated hand holds the flashlight. - 00:05–00:07 00:05–00:07 The scene cuts to a close-up of the back of the watch, showing Felix the Cat and "Felix the Cat, London" on the back. - 00:07–00:11 00:07–00:11 The ad displays a yellow screen with "WATCH YOUR 6" in black text and ends with the Bremont Watch Company's logo and "Felix the Cat" logo on the yellow background.

# Ad summary This ad showcases the Bremont x Felix the Cat watch in the luxury department store Harrods. It features close-up shots of the watch on display, accompanied by a vibey music track. # Brand positioning Bremont is presented as a luxury watchmaker, known for its high-end timepieces. The brand aligns with a lifestyle of sophistication, style, and appreciation for fine craftsmanship. Positioning itself in the luxury market, Bremont focuses on exclusive collaborations and detailed design. The brand leans towards functional positioning, emphasizing the precision and detail of its watches. # Product The featured product is the Bremont x Felix the Cat watch. It is a luxury timepiece with a black design and a unique collaboration with Felix the Cat, appealing to watch enthusiasts and fans of the cartoon character. The watch is displayed in a luxury retail setting, highlighting its craftsmanship and design details. The ad emphasizes the exclusivity of the collaboration and the aesthetic appeal of the watch, focusing on why this product is worth buying for its unique design and luxury appeal. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and close-up shots. The editing style is static with occasional pans to showcase the products and displays. The production quality is high-end, aligning with the luxury brand positioning. The pacing is consistent with the music track, creating a cohesive audio-visual experience. # Hooks Spoken: 00:12-00:13: Female: Someone I love Visual: 00:12–00:14: The camera is aimed upward at a large Bremont x Felix the Cat watch display. This shot provides a wider view of the promotional setup in Harrods. # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - The collaboration with Felix the Cat makes the watch unique. # Benefits - Unique design - Prestige - Aesthetic appeal # Features - Luxury watch - Collaboration with Felix the Cat # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – This ad conveys the brand’s official perspective through product display and promotional visuals within a retail environment. # Storyline - 00:00–00:01 The camera is aimed upward at the Harrods building on a cloudy day. - 00:01–00:02 00:01–00:02: The camera is aimed upward at a Harrods directory with a peacock design and the words "FINE WATCHES", signaling that the viewer is in the watch section of the store. - 00:02–00:07 00:02–00:07: The camera pans across a Bremont x Felix the Cat watch display. This shot introduces the product being showcased and provides an overview of the display setup. - 00:07–00:10 00:07–00:10: The camera pans upward across a framed digital display of Bremont x Felix the Cat watches. The framed display showcases the brand's collaboration and product designs within the Harrods setting. - 00:10–00:14 00:10–00:14: The camera is aimed upward at a large Bremont x Felix the Cat watch display. This shot provides a wider view of the promotional setup in Harrods. - 00:14–00:15 00:14–00:15: The Bremont and Felix the Cat logos are shown against a black background. The logo screen reinforces the brand partnership.