How Vinted Advertises on Meta

# Ad summary The ad showcases Vinted as a platform where you can buy and sell clothes. The ad uses a catchy song with the slogan "From era to era" to highlight the different stages of a child's life and how Vinted can help with buying and selling clothes and items. # Brand positioning Vinted is presented as a modern and budget-friendly online marketplace for buying and selling secondhand clothing and accessories. The brand's positioning is rooted in the idea of sustainable and affordable fashion, catering to consumers who want to refresh their wardrobes without breaking the bank or contributing to environmental waste. Vinted aligns with values of practicality and conscious consumption, encouraging users to give new life to pre-owned items and discover unique styles. # Product Vinted is an online marketplace where users can buy and sell secondhand clothing, accessories, and other fashion items. It caters to individuals looking to refresh their wardrobes on a budget, as well as those interested in sustainable fashion practices by giving new life to pre-owned items. The app allows users to explore new categories and save money in every stage, offering a convenient platform to discover unique styles and earn cash by selling their own clothes. Vinted aims to make fashion accessible, affordable, and eco-friendly, connecting buyers and sellers in a community focused on style and sustainability. # Visual style The ad has a warm, inviting aesthetic with natural lighting and soft color palettes. The editing style uses quick cuts to transition between scenes, maintaining a steady pace that matches the rhythm of the upbeat music. The production quality feels polished, lending a professional commercial feel. The visual motifs include recurring shots of family moments, emphasizing the brand's connection to everyday life. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a shot of a nursery, establishing a theme of transitions and new phases. - 00:01–00:03 As the music transitions, the scene changes to a family taking photos of their children. - 00:03–00:06 The next shot shows a woman looking at her phone, where she receives a notification from Vinted about new categories, suggesting the app's versatility. - 00:06–00:09 The ad concludes with a shot of a family lying on a blanket, followed by the Vinted logo and tagline, reinforcing the message of finding new value and purpose in secondhand items.

# Ad summary This ad showcases a selection of clothing and accessories available on Vinted, emphasizing the platform's ease of use and potential for earning cash. The ad features images of a leather handbag, a denim vest, and a knitted sweater, each with details on its condition and price. It aims to attract users looking to buy or sell secondhand fashion items on Vinted. # Brand positioning Vinted is presented as a straightforward platform for buying and selling secondhand clothing and accessories. The brand positions itself as a way to declutter and earn money, offering a simple and efficient experience. The message focuses on convenience and financial gain, appealing to users looking for a hassle-free way to participate in the secondhand fashion market. Vinted pushes against the notion that selling used items needs to be complicated, instead promoting ease and accessibility. # Product The ad features three distinct fashion items available on Vinted: a leather handbag, a denim vest, and a knitted sweater. The leather handbag is described as being in "Sehr gut" (very good) condition and is priced at 30,00 €. The denim vest, also in "Sehr gut" condition, is listed for 20,00 €. The knitted sweater, in "Gut" (good) condition, is priced at 13,00 €. Each item is presented with its price and condition, addressing the potential purchase barrier of uncertainty about the item's quality. The ad conveys that Vinted offers a range of items at varying price points and conditions, inviting potential buyers to explore these options. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The images of the clothing items are well-lit and clearly displayed, and are each shot in front of different backgrounds, giving each item its own sense of space. The color palette is soft and muted, with the dark teal background providing contrast. The overall style is simple and functional, prioritizing scannability and clear messaging to entice potential users. # Hooks Headline: Wenig Aufwand. Viel Cash. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Verkaufe jetzt auf Vinted # Point of view - [object Object] # Storyline - The ad begins by showcasing three distinct fashion items—a leather handbag, a denim vest, and a knitted sweater—each presented as individual listings on Vinted. This is intended to highlight the variety of items available on the platform, viewed from the brand's perspective. - The focus shifts to the pricing and condition of each item, detailing the cost (including tax) and the quality rating (e.g., "Sehr gut," "Gut"). This information is presented from a seller's perspective, aiming to build transparency and confidence in the quality and value of the listings. - The ad concludes with the tagline "Wenig Aufwand. Viel Cash." (Little effort. Much Cash.) and a call to action: "Verkaufe jetzt auf Vinted" (Sell now on Vinted). This is the brand's promise, encouraging users to list their items on Vinted by emphasizing the platform's ease of use and the potential for earning money.

# Ad summary This ad encourages viewers to purchase second hand goods for children, clothing, and other products from Vinted. It features a diverse family with twins, showcasing multiple use cases for the app and new categories available. # Brand positioning Vinted is an online marketplace where users can buy and sell secondhand fashion and lifestyle items. The brand is positioning itself as a platform for consumers looking to shop for a variety of goods affordably and sustainably. The brand aims to occupy the space in the consumer's mind as a place for finding unique items at a fraction of the cost while supporting a more sustainable shopping ecosystem. The brand aligns with values such as affordability, sustainability, and community, creating a tone that is accessible and eco-conscious. # Product Vinted is an online marketplace app that allows users to buy, sell, and swap secondhand items, including clothing, accessories, home goods, and more. It caters to individuals and families looking to declutter their homes, find unique items, or shop more sustainably and affordably. The app offers a wide range of categories, including fashion, kids' items, and books. It addresses purchase barriers by providing a platform for affordable shopping and promoting the idea of giving items a second life. # Visual style The ad has a bright and airy aesthetic, with natural lighting and a focus on creating a cozy, family-oriented atmosphere. The editing style is smooth with clean transitions between scenes. The production quality is polished, giving it a commercial feel while still maintaining a relatable, everyday tone. The pacing is moderate, with cuts timed to coincide with key voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Chceš to? Tak si to kup! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a shot of a man assembling a baby mobile in a nursery. The question "Do you have a nest building era?" appears on screen. This sets the stage for the ad's focus on family and home-related items, introducing the concept of preparing for a new baby. - 00:03–00:05 00:03–00:05 The scene transitions to show the same man holding a baby, while the text "Era of night shift?" appears, highlighting the challenges of parenting and the need for comfort items. This adds another layer to the family-oriented theme. - 00:05–00:08 00:05–00:08 The ad shows the woman using a camera, and the text overlay reads, "Or a photographic era?". This suggests the desire to capture and remember precious moments, aligning with the app's ability to provide items that enhance these experiences. - 00:08–00:12 00:08–00:12 The scene shows the woman looking at her phone, receiving a notification from Vinted about new categories. The voiceover then states, "In the new categories on Vinted, you can buy everything possible from second hand." This is the key message, informing viewers about the range of products available on the app. - 00:12–00:17 00:12–00:17 The ad shows a family relaxing on a blanket, and the voiceover continues, "Fashion, things for children, books. Save and experience that new feeling again." This emphasizes the variety of products and the emotional benefit of finding something new while saving money. - 00:17–00:19 00:17–00:19 The ad ends with a visual of the brand name and the phrase, "Do you want it? Then buy it." This provides a clear call to action, prompting viewers to take the next step and make a purchase.

# Ad summary This ad promotes Vinted, a platform for buying and selling secondhand fashion. The ad encourages viewers to open a world of 're-' by shopping secondhand to find unique styles and save money. # Brand positioning Vinted is presented as a platform that enables users to shop and sell secondhand fashion. It positions itself as a place to discover unique styles, save money, and embrace individuality through pre-owned clothing. The brand aligns with values of sustainability and budget-consciousness. Instead of promoting constant newness, Vinted re-imagines existing items, setting it apart from fast fashion brands. # Product Vinted is an online platform for buying and selling secondhand clothing and accessories. The app allows users to browse a wide variety of pre-owned fashion items, connect with other users, and make purchases. The ad shows various individuals browsing the Vinted app on their smartphones and completing purchases. The app features an integrated payment system with buyer protection fees. The ad encourages viewers to find deals on secondhand fashion, save money, and express their unique style through pre-owned clothing. # Visual style The ad features a bright and modern aesthetic. The editing includes quick cuts and transitions, maintaining a fast pace. The overall production quality is polished, with clear visuals and professional lighting. The ad incorporates audio-visual sync by timing some cuts to music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman in a stylish jacket, followed by a quick montage of the Vinted app interface. - 00:02–00:05 00:02–00:05 A woman in a black dress stands in front of a mirror. - 00:05–00:08 00:05–00:08 Two women sit in an office. One of the women looks at the Vinted app on her phone and smiles. - 00:08–00:11 00:08–00:11 A woman looks at the Vinted app on her phone. - 00:11–00:14 00:11–00:14 A woman on a bus is wearing a pink jacket and skirt while looking at the Vinted app.

# Ad summary This ad promotes Vinted as the place to sell your unused items and make space for new ones. # Brand positioning Vinted is presented as a modern online platform designed for users to easily buy, sell, or swap clothes and other items, as explicitly named in the ad. Vinted aims to occupy the space of a user-friendly and cost-effective marketplace, allowing individuals to declutter their spaces and refresh their wardrobes. The brand promotes a sense of community, empowerment, and conscious consumerism, as selling is promoted throughout the ad. Vinted promotes simplicity and zero fees, setting it apart from traditional marketplaces or consignment services. The brand positioning is both functional (easy to use and cost-effective) and emotional (empowering users to monetize their unwanted items and connect with other fashion enthusiasts). # Product Vinted is presented as an online marketplace app to sell or swap clothes and other unwanted items. The app is for anyone who wants to declutter and earn money or refresh their wardrobe in a sustainable way. The ad highlights a zero-fee selling structure, making it accessible and risk-free for potential sellers. The ad implies various categories of items can be sold, and demonstrates the ease of listing items with a mobile phone. The ad is telling the viewer it is worth trying or buying Vinted because it is a simple way to get rid of unused items and earn money without fees. # Visual style The ad has a clean and modern aesthetic with bright lighting and relatable settings. The editing style includes quick cuts and static shots with smooth transitions. The production quality is a polished commercial, yet maintains a UGC feel. The pacing is quick, about 12-15 cuts per minute, creating a sense of urgency and momentum. The visuals are timed to the music beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Już niepotrzebne? Więc sprzedaj! # Point of view - [object Object] # Storyline - 00:00–00:01 A man is sitting in the bathtub. The ad uses the question to set the stage for the problem of limited space. - 00:01–00:02 A man is eating breakfast. The ad shows a man and his daughter sitting in a house, implying that cluttered spaces can affect anyone. - 00:02–00:04 A woman is lying on a pile of items in a room. It highlights the ease of selling across various categories within the app. - 00:04–00:07 The woman is seen using the phone. This emphasizes a key USP: the absence of any selling fees, thus addressing a potential purchase barrier. - 00:07–00:09 The app is shown. The ad ends with a clear call to action, reinforcing the app as the solution to decluttering.

# Ad summary This image ad for Vinted promotes selling electronics on their platform. The image features a blue-green background with white text at the top that says, "Vinde articolele electronice", translated to "Sell electronic items." A blue-green arrow points to text at the bottom that says, "pe care nu le folosești", translated to "that you don't use." # Brand positioning Vinted is positioned as a marketplace for secondhand goods, implied by the promoted action of selling old electronics. The brand targets consumers who want to declutter and earn money, emphasizing accessibility and ease of use. The brand presents a modern and straightforward approach, appealing to environmentally conscious consumers who want to participate in the circular economy. The brand aims to occupy the space of providing sustainable and affordable fashion and lifestyle items. # Product Vinted is an online marketplace that enables users to buy, sell, and exchange secondhand items, specifically in this ad electronics. The platform aims to provide a convenient and accessible way for people to declutter their homes while earning money from unwanted goods. The ad addresses the purchase barrier of having unused items that could still have value, encouraging users to monetize these items through the Vinted platform. # Visual style The ad has a minimalist and clean visual style. It features a solid background with simple text and an arrow, creating a clear and direct message. The design is functional, focusing on the offer with minimal distraction. This is a studio shot. # Hooks Headline: Vinde articolele electronice # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad highlights the problem of having unused electronics that are simply collecting dust, and Vinted proposes a solution by allowing users to sell these items on their platform. This message is presented from the brand's perspective, emphasizing the practical and financial benefits of using Vinted. - The ad points out the specific action to take, which is selling unused electronics, indicating a clear call to action. This message is conveyed from the brand's perspective, aiming to encourage users to list their items on Vinted and benefit from the platform's reach and convenience.

# Ad summary This ad promotes Vinted as a place to buy and sell second-hand clothes, toys, books, and more. # Brand positioning Vinted is positioned as a marketplace where people can buy and sell used clothing, toys, books, and more. The brand aligns with values of sustainability, affordability, and community, promoting a lifestyle of conscious consumption. The brand seeks to be the go-to platform for purchasing second-hand goods. # Product Vinted is an online marketplace app where users can buy, sell, or trade used items, including clothing, accessories, books, toys, and household goods. The app is targeted at parents, shown in the ad buying clothes for babies. The app allows users to shop second-hand items, saving money and giving items a new life. # Visual style The ad has a polished commercial aesthetic with a homey feel. The editing style includes quick cuts and smooth transitions. The pacing is upbeat and consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Chceš to? Tak si to kup! # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad shows quick cuts of a family with newborn twins doing activities related to raising babies. This includes nesting, rocking, and taking photos. - 00:04–00:07 00:04–00:07: The ad transitions to a woman indoors looking at her phone. She looks curious and surprised about what she is seeing on the phone. - 00:07–00:14 00:07–00:14: The ad returns to the family with the newborn twins, lying on a blanket. The woman on the phone then prompts the viewer to buy what they want on the Vinted app.

# Ad summary This ad for Vinted encourages users to open a world of "Wieder" (again) by shopping secondhand fashion. The ad highlights the potential to save money, express your unique style, and find great deals. # Brand positioning Vinted is presented as a platform for buying and selling secondhand clothing, connecting people who want to refresh their style and save money. The brand promotes individuality, sustainability, and value by encouraging users to give clothes a second life. The brand positions itself as a fun and convenient way to engage with fashion, find unique pieces, and be part of a community. # Product Vinted is a platform where users can buy and sell secondhand clothing. The ad shows users browsing the app to find unique items, shop deals on secondhand fashion, and save money. The platform encourages users to find clothing items they want, allowing them to find items that are 'Wieder einzigartig' (again unique), 'Wieder 5 € gespart' (again 5 € saved), 'Wieder du' (again you), and 'Wieder neu' (again new). It implies that Vinted is a great way to express oneself while being mindful of spending, and that the app provides great deals on secondhand clothing. # Visual style The ad has a bright, modern, and upbeat aesthetic. Editing features quick cuts and zooms. The production quality is high, with clear visuals and professional-looking shots. The pacing is fast, with cuts timed to coincide with voiceover. The overall visual style feels contemporary and engaging, with diverse individuals and settings. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Jetzt die App kostenlos runterladen # Point of view - [object Object] # Storyline - 00:00–00:02 The Vinted logo is displayed over a blurred background of people walking by a bus stop. - 00:01–00:02 00:01–00:02: A hand reaches out to a phone with the Vinted app open. The phone displays various images of people with superimposed text: 'Eine Welt des Wieder' (A world of again). This sets the stage for the ad’s theme of renewal and second chances. - 00:03–00:05 00:03–00:05: A shot of a woman with blond hair looks at herself in a mirror. Text appears with 'Wieder einzigartig' (Again unique). This emphasizes the idea of finding unique items through Vinted. - 00:06–00:08 00:06–00:08: A woman in a business setting smiles while looking at her phone. Text says 'Wieder 5 € gespart' (Again 5 € saved). The perspective shifts to a low angle, making the phone and woman appear larger, suggesting excitement about saving money. - 00:09–00:10 00:09–00:10: A woman at a bus stop looks at her phone. Text reads 'Wieder du' (Again you), 'Wieder neu' (Again new). This reinforces the idea of rediscovering oneself through fashion. - 00:11–00:12 00:11–00:12: A shot of a phone displaying a clothing item in the Vinted app. Text overlay: 'Shoppe Secondhand-Mode' (Shop secondhand fashion). This highlights the core activity of the app. - 00:12–00:14 00:12–00:14: People are dancing on a bus. The text overlay 'Shoppe Secondhand-Mode' is still present. This creates an association between the app and feeling good. - 00:14–00:16 00:14–00:16: The Vinted logo is displayed on a green background along with app store download buttons and the tagline: "Jetzt die App kostenlos runterladen." (Download the app for free now.)

# Ad summary A creator shares how he uses the Vinted app to sell clothes and items he no longer needs. He makes over $100 selling an iPad, sport equipment, DVDs, and a sports bag. # Brand positioning Vinted is a C2C online marketplace and community that allows its users to sell, buy, and exchange new or secondhand items, mainly clothing and accessories. The brand is positioning itself as a platform where users can declutter their closets and earn money from items they no longer need or use. Vinted promotes sustainability and affordability by encouraging the reuse of clothing and other items. The brand aligns with a lifestyle of conscious consumption and aims to push against the norms of fast fashion and excessive consumerism. # Product Vinted is an online marketplace and community app where users can buy, sell, and exchange used clothing and items. The ad features a user taking photos of their unwanted items and listing them for sale on the app. The app allows users to set their desired price. The ad addresses the barrier of wanting to buy new items while encouraging the user to make some money at the same time. # Visual style The ad has a UGC feel with simple editing and natural lighting. The production quality is casual, which supports the friendly and relatable tone. The ad uses quick cuts to show the different items being sold on Vinted. The pacing is consistent, with the cuts timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator says that before he buys something new, he first sells his old stuff on Vinted. - 00:04–00:07 00:04–00:07 The creator shows an iPad, saying he hasn't touched it in months. He adds that he is going to put it up for sale on Vinted for 60 euros. - 00:08–00:10 00:08–00:10 The creator shares some sport equipment in its original packaging and lists it for 15 euros. - 00:11–00:13 00:11–00:13 The creator puts some DVDs up for sale on Vinted for 15 euros. - 00:14–00:16 00:14–00:16 The creator puts a sports bag up for sale on Vinted for 30 euros. - 00:17–00:18 00:17–00:18 The creator shows his phone screen, which shows that his total earnings on Vinted are almost 120 euros. - 00:19–00:22 00:19–00:22 The ad ends with a screen promoting the Vinted app and encouraging users to earn money with the things they no longer need.

# Ad summary This Vinted ad encourages users to sell clothes they no longer need on the platform. It suggests that the clothes sitting in a basket could be making money for the user if they were sold on Vinted. # Brand positioning Vinted presents itself as a modern and easy-to-use online marketplace for buying, selling, and swapping clothing and accessories. The brand is positioning itself as a solution for decluttering while also making money, encouraging users to monetize their unused items. The brand seems to be pushing against the traditional retail model by promoting a more sustainable and community-driven approach to fashion. Their tone is straightforward and action-oriented, focusing on the practical benefits of using the platform. It aims to occupy the space of a user-friendly and financially rewarding platform, emphasizing economic incentives. # Product The advertised product is Vinted's online platform for selling clothes. It enables users to declutter their wardrobes and earn money by selling clothes they no longer need. The platform is presented as a way to convert idle possessions into cash. The ad addresses the common problem of clothes sitting unused and suggests a practical solution: turning them into a financial asset. The core offering highlighted is the ability to easily list and sell clothing, thereby reducing clutter and increasing income. # Visual style The ad has a clean and simple aesthetic with a focus on the product and clear messaging. The production quality appears to be well-lit and professionally styled, aimed at looking accessible and trustworthy. The image treatment includes natural lighting with soft shadows, and the color grading is minimal, keeping the focus on the clothing items. The platform contrasts with the typical high-design feel by maintaining a user-friendly visual style. The visual style helps with scannability. # Hooks Headline: Hör auf, Sachen zu horten. Fang an, Geld zu verdienen. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Verkaufe jetzt auf Vinted # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the brand name and a call to action about making money instead of hoarding clothes, which quickly introduces the service's main value proposition. The brand makes a direct suggestion that the viewer can monetize their wardrobe. - Next, the dark-green CTA button with the text "Verkaufe jetzt auf Vinted" (Sell now on Vinted) pushes the user towards immediate action. The brand encourages the user to immediately engage with the platform. - Finally, the tag on the basket of clothes questions the value of unused items. The customer reflects on the potential monetary value of the clothes they are not using.

# Ad summary This Vinted ad promotes the app's user-friendly platform for selling unwanted items. The ad humorously showcases the ease of selling with zero fees, targeting users who want to declutter and earn money. # Brand positioning Vinted is presented as a simple, zero-fee platform for decluttering and reselling unwanted items. The brand promotes a practical, budget-conscious approach to sustainability by encouraging users to sell items they no longer need rather than discarding them. The ad positions Vinted as an accessible and rewarding solution for clearing out clutter and earning extra money, appealing to consumers seeking a hassle-free and eco-friendly way to manage their belongings. # Product Vinted is an app designed for buying, selling, and swapping clothing and accessories. The ad highlights the platform's user-friendliness and the opportunity to easily sell items without incurring any selling fees. It caters to individuals looking to declutter their wardrobes and homes by selling unwanted items. The ad emphasizes convenience and financial benefit, presenting Vinted as an ideal solution for those seeking to earn money from their pre-owned possessions, particularly clothing and household items. # Visual style The ad features a blend of realistic and playful elements, with bright, airy scenes and cartoonish animations. The editing is simple with smooth transitions, creating a seamless flow between shots. The production quality feels polished, giving the ad a professional yet approachable feel. Pacing is moderate, emphasizing key messages without feeling rushed. Audio-visual sync is well-executed, with voiceover lines and animations timed effectively. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A phone notification appears on the screen, showing that Vinted is prompting users to discover more categories. This alerts the viewer of new opportunities with the app. - 00:01–00:03 00:01–00:03 The camera view is directed upwards, showcasing a variety of children's toys and clothing against a residential building backdrop. Text overlay states that there are zero sales fees, highlighting a key benefit. The perspective makes the user wonder what it's like to sell. - 00:03–00:05 00:03–00:05 A hand swipes across a teal screen, revealing the Vinted app logo along with the tagline: 'Already unnecessary? So sell!' This call to action prompts viewers to consider the app for decluttering and selling.

# Ad summary This ad promotes a Vinted 'Show & Tell' event focused on starting an engineering or data career at the company. The event is scheduled for May 19th and includes a call to action to join. # Brand positioning Vinted is presented as an innovative tech company offering career opportunities in engineering and data science. The tone is informative and inviting, designed to appeal to individuals interested in pursuing a career in these fields. Vinted positions itself as a place for professional growth within the tech industry, suggesting it values education and career development. It is functional in that they are presenting a clear career path at their company. # Product The product being advertised is a 'Show & Tell' event hosted by Vinted. This event is focused on providing insights and guidance on how to start an engineering or data career at Vinted. The event is scheduled for 19 May, at 5:00 pm EEST. The event is open to anyone interested in learning about career opportunities at Vinted and the ad promotes a clear call to action to join the event. # Visual style The ad has a clean and modern visual style, using a minimalist design with a teal and white color scheme. The abstract shapes add a touch of visual interest without cluttering the design. The layout is simple and easy to read, with a clear hierarchy of information, making it scannable. The ad is polished and professional. # Hooks Headline: Show & Tell. How to start an engineering or data career at Vinted? # Benefits - [object Object] # Call to action Join the event # Point of view - [object Object] # Storyline - The ad begins by presenting the title 'Show & Tell', which signals an informative session. The perspective is from the brand, Vinted, introducing the topic of the event, which sets the stage for career-focused discussions. - The ad then asks, 'How to start an engineering or data career at Vinted?' This question engages the audience by directly addressing their potential career interests and offering a clear value proposition. The question comes from Vinted as an invitation to get to know the brand and explore potential career paths. - The ad concludes with the date and time of the event ('19 May, 5:00 pm EEST') and a call to action ('Join the event'). These details encourage immediate engagement by providing essential information for those interested in attending. The perspective is from Vinted, prompting users to take the next step and participate in the event.

# Ad summary This ad for Vinted is geared toward young parents seeking affordable, fashionable clothing options for their kids. It blends humor with the practicalities of raising children, showing parents enjoying everyday moments while using the app to discover clothing. # Brand positioning Vinted is presented as an online marketplace for buying and selling clothing, focusing on accessible fashion for every stage of life. The brand aligns with values of affordability and convenience, while catering to a wide audience of parents and non-parents. The tone is casual and relatable, emphasizing the ease of finding what you need. The brand positioning is functional, offering a platform for practical fashion solutions. # Product Vinted is an online platform and app for buying and selling clothing. It offers a wide range of apparel options for all ages, including childrenswear. The app allows users to discover new categories and find items that suit their specific needs and style preferences. It directly addresses the financial concerns of parents looking for affordable clothing for their kids. # Visual style The ad has a bright and airy aesthetic with natural lighting. The editing is simple with direct cuts. The overall production quality feels like a polished commercial. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Tak si to kup! # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman looks at her phone with a notification from Vinted. - 00:01–00:05 00:01–00:05 The scene cuts to a family—a man, a woman, and two babies—laying on a blanket on the floor. The woman is holding one baby and laughing. This highlights the potential for families to find clothing through Vinted.

# Ad summary This German-language ad promotes Vinted, encouraging users to shop for secondhand clothes on the app and showing a range of clothing styles, highlighting ways the platform offers unique, new-to-you styles at affordable prices. # Brand positioning Vinted is presented as a platform where users can buy and sell secondhand clothing, promoting a circular fashion economy. The brand aligns with values of sustainability and affordability, suggesting that users can find unique and stylish items without breaking the bank or contributing to overconsumption. The tone is fun and energetic, emphasizing the excitement of finding something new. Vinted pushes against the norms of fast fashion, offering a more sustainable and budget-friendly alternative. The brand positioning is functional, focusing on the practical benefits of saving money and finding unique items, but also emotional, emphasizing the joy of discovering something special. # Product Vinted is presented as an online marketplace where users can buy and sell secondhand clothing. The ad features people using the app on their smartphones, browsing and purchasing items. It suggests a wide variety of styles are available to suit different tastes and preferences. The unique selling proposition (USP) is the opportunity to find "new" items that are still unique while also saving money. The ad shows people using the app in various everyday situations, such as commuting on public transportation and working in an office, suggesting that Vinted can be used anytime, anywhere. The ad also addresses potential purchase barriers by highlighting the integrated payment system and buyer protection, reassuring users that their transactions are safe and secure. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions, conveying a modern and energetic feel. The production quality is high, with clear lighting and professional-looking shots. The pacing is fast, with numerous cuts per minute, reflecting the fast-paced nature of online shopping. The visuals sync with the voiceover, creating a cohesive and engaging experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Jetzt die App kostenlos runterladen # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with the text overlay, "Vinted," which establishes the brand. - 00:00–00:04 00:00–00:04 The voiceover sets the stage for buying on Vinted and a text overlay appears that says, "Eine Welt des Wieder." A woman looks at her phone while standing near public transportation. A quick series of scenes follow including a shot of a living room and a woman in front of a mirror. The message here is conveyed from the brand's perspective, inviting the customer to consider the possibilities of the platform. - 00:04–00:06 00:04–00:06 Continuing from the previous sequence, a woman admires herself in a mirror wearing a dress and the text overlay reads, "Wieder einzigartig." This is happening from the brand's perspective, touting the value proposition of Vinted. - 00:06–00:09 00:06–00:09 The sequence continues from the brand's perspective with a woman at a business meeting looking at her phone. A text overlay reads, "Wieder 5 € gespart." The implication is that she is saving money by using Vinted. - 00:09–00:12 00:09–00:12 Continuing from the previous sequence from the brand's perspective, a woman and child pose in front of a mirror. A text overlay reads, "Wieder eine Mom Jeans." The implication is that the woman is excited to be able to buy something on Vinted. - 00:12–00:15 00:12–00:15 The ad returns from the brand's perspective to the woman from the opening of the spot looking at her phone near public transportation. A series of text overlays read, "Wieder du, Wieder neu." The message is that you can reinvent yourself on Vinted. - 00:15–00:17 00:15–00:17 Continuing from the brand's perspective, a woman dances through a crowded bus wearing a pink outfit. A text overlay reads, "Shoppe Secondhand-Mode." The ad is now explicitly calling out the product being sold on Vinted. - 00:17–00:19 00:17–00:19 Ending from the brand's perspective, the Vinted logo appears along with a call to action. The voiceover states, "Du willst es? Hol's dir auf Vinted," as another call to action appears on screen.

# Ad summary This ad promotes Vinted, an online marketplace, showcasing a diverse range of products available through the app. The ad begins with a woman asking questions about different stages of having children. The ad highlights a variety of items available for purchase, including fashion, children's items, and books. It concludes by encouraging viewers to buy what they want on the Vinted app. # Brand positioning Vinted is presented as an online marketplace where you can buy and sell secondhand items. The brand positions itself as a place where one can find everything they need, offering a wide range of products from fashion to home goods. The brand aligns with values of affordability, sustainability, and reuse by promoting the purchase of secondhand items. Vinted presents a functional brand positioning by offering a platform for buying and selling used items at a lower price point than traditional retail. # Product The ad showcases Vinted as a mobile app that serves as a marketplace for buying and selling secondhand items. The app offers a variety of categories, including fashion, home goods, children's items, and books. The unique selling proposition is the ability to find a wide range of items from different categories in one place, offering a convenient and affordable shopping experience. The ad highlights the value of saving money while experiencing the joy of finding something new. It encourages users to download the Vinted app to buy what they want. # Visual style The ad has a casual aesthetic, blending polished commercial shots with natural, lifestyle scenes. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC feel and polished commercial. The pacing is consistent throughout the ad, with cuts timed to the rhythm of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Chceš to? Tak si to kup! (Do you want it? Then buy it!) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman and man in a nursery preparing the room for babies. - 00:02–00:03 The woman asks, "Máš éru budování hnízda?" (Are you having a nesting period?) - 00:03–00:04 The woman is now holding a baby and another woman is holding a baby with a little girl sitting near them on a pilates ball. - 00:04–00:05 The woman asks, "Éru ponocování?" (Are you having sleepless nights?) - 00:05–00:07 The setting transitions to babies laying on a changing table and the woman is taking photos of them. - 00:07–00:08 The woman asks, "Nebo fotografickou éru?" (Or a photography era?) - 00:08–00:13 The scene changes to the woman indoors, looking at her phone. She receives a notification from Vinted about new categories. - 00:09–00:15 The woman states, "V nových kategoriích na Vinted koupíš z druhé ruky všechno možné. Módu, věci pro děti, knížky." (In the new categories on Vinted, you can buy everything secondhand. Fashion, things for children, books.) This highlights the wide range of items available on Vinted. - 00:12–00:18 The perspective switches to a birds-eye view of the family laying on a quilt with items around them that you can purchase from Vinted. - 00:15–00:19 The woman states, "Ušetři a zažij ten znova nový pocit." (Save and experience that brand new feeling again.) She then asks, "Chceš to? Tak si to kup!" (Do you want it? Then buy it!) These statements are designed to prompt the viewer to download and use the Vinted app. - 00:18–00:20 The Vinted logo is displayed and the text states, "Na všechny nákupy uskutečněné přes platební systém Vinted se vztahuje poplatek za Ochranu kupujících." (All purchases made through the Vinted payment system are subject to a fee for buyer protection.)

# Ad summary This Vinted ad features a question asking the viewer if they want to sell the clothes they no longer wear. The ad uses a simple aesthetic, with a teal background and the question written in white. The Vinted logo is displayed at the top left of the ad. # Brand positioning Vinted is presented as a modern and accessible platform for buying and selling used clothing. The brand's positioning appears to push against traditional retail models, promoting sustainability and affordability by giving clothes a second life. The focus on selling clothes that are no longer worn suggests a practical and eco-conscious approach, aligning with values of reducing waste and making fashion more accessible. # Product Vinted is an online platform where users can buy, sell, and swap clothing and accessories. The ad highlights the opportunity to sell clothes that one no longer wears, suggesting an easy way to declutter and earn money from unwanted items. Vinted is designed for individuals looking to refresh their wardrobe, make some money, and participate in sustainable fashion practices. The absence of explicit transaction fees or complicated processes implies that Vinted offers a user-friendly experience, removing barriers to selling pre-owned clothes. # Visual style The ad has a minimalist design. The color palette is limited to teal, white, and orange. The overall aesthetic is clean and modern. # Hooks Headline: Vrei să îți vinzi hainele pe care nu le mai porți? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the Vinted logo, establishing the brand identity and context. This immediately tells the viewer that the message is coming from Vinted, a platform for buying and selling used clothes from other people. - The ad then asks, "Vrei să îți vinzi hainele pe care nu le mai porți?", which translates to "Do you want to sell the clothes you no longer wear?" This engages the viewer by directly addressing their potential desire to declutter and make money from unused items from the customer POV. - Lastly, there is an orange, angled underline accentuates the question, adding visual interest and emphasizing the call to action, which is presented from the brand POV.

# Ad summary This ad promotes Vinted, a platform for buying and selling second-hand clothing. The ad features a woman enthusiastically discussing the benefits of using Vinted, highlighting that on Vinted, everything is new again. She highlights the ability to shop second-hand and save money. The ad encourages viewers to download the app. # Brand positioning Vinted is presented as a platform that champions sustainability and affordability by facilitating the buying and selling of second-hand clothing. The brand positions itself as a place where used items can be given a new life, aligning with values of reducing waste and promoting a circular economy. Vinted encourages conscious consumerism by providing an accessible marketplace for pre-owned fashion, allowing users to refresh their wardrobes in a budget-friendly and environmentally responsible manner. The brand's tone is enthusiastic and positive, promoting the idea that shopping second-hand is a smart and stylish choice. # Product Vinted is an online marketplace and app where users can buy, sell, and swap second-hand clothing and accessories. The platform allows individuals to declutter their wardrobes, discover unique items, and participate in sustainable fashion practices. Vinted offers a user-friendly interface for listing and browsing items, with features for secure transactions and community interaction. The app is presented as a convenient tool for both buyers and sellers, enabling them to engage in a circular fashion economy. It is accessible for anyone looking to save money, find one-of-a-kind pieces, and contribute to reducing textile waste. The service addresses the barrier of high prices associated with new clothing by providing an alternative to buying brand new items, as well as purchase barriers by offering an integrated payment system. # Visual style The ad has a clean, contemporary aesthetic. The editing style includes quick cuts to maintain a fast pace. The production quality is polished. The pacing is quick, with cuts timed to match the rhythm of the background music. Audio and visual elements are synchronized, with text and product actions aligning to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Jetzt die App kostenlos runterladen (Download the app for free now) # Point of view - [object Object] # Storyline - 00:00–00:01 The ad shows a woman's face with images of clothing items overlaid, followed by a hand interacting with the Vinted app on a phone. The message is that the app contains various available clothing options. - 00:01–00:04 00:01–00:04: A woman is shown on a bus, smiling and wearing a pink outfit, to highlight a user of the clothing available on Vinted. The message is to shop second hand and save again and again. - 00:04–00:06 The Vinted logo is displayed, urging viewers to download the app for free, with the message that all purchases are protected through an integrated payment system.

# Ad summary This ad promotes Vinted, an online marketplace for buying and selling secondhand clothing. The ad uses the concept of 'Wieder' (again) to highlight the benefits of using Vinted, such as finding unique items, saving money, and finding new pieces. It emphasizes the user benefits of the platform by showcasing various scenarios where individuals find value and satisfaction through Vinted. # Brand positioning Vinted is positioned as an online platform for buying and selling secondhand clothing. The brand emphasizes the idea of 'Wieder' (again), portraying itself as a place where clothes can be rediscovered, reused, and given a new life. The brand promotes sustainability and affordability by offering a way to shop for unique items at lower prices. Vinted is functional, providing a marketplace for users to buy and sell clothing. The brand aligns with values of circularity, individuality, and affordability, appealing to consumers who want to be environmentally conscious, stylish, and budget-savvy. # Product Vinted is an online platform for buying and selling secondhand clothing. It allows users to discover unique items, save money, and find new pieces. The platform is for individuals seeking affordable and sustainable fashion options. Explicitly stated details include finding unique items, saving money, and giving clothes a new life. The USPs are the ability to shop secondhand fashion, discover unique items, and save money. Use occasions shown include finding stylish clothing, saving money on fashion, and reusing clothes. The ad addresses purchase barriers by showcasing the value and satisfaction of using Vinted. The focus is on the benefits of reusing clothes and finding unique items while saving money. # Visual style The ad has a modern and polished aesthetic, with bright lighting and clear shots. The editing style includes quick cuts to keep the pace engaging. The production quality is high, giving it a commercial feel. The visual motifs include recurring text overlays and the use of the Vinted app interface. The pacing is consistent, with cuts approximately every 2-3 seconds. The audio-visual sync is well-coordinated, with text and product actions timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Jetzt die App kostenlos runterladen (Download the app for free now) # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A curly-haired woman with large silver earrings is shown in profile, smiling slightly, looking at her phone. - 00:01–00:03 00:01–00:03 The woman is overlaid with the Vinted interface, showing various clothing items. This implies that the woman is using the Vinted app on her phone. The text "Eine Welt des Wieder" (A world of again) appears, setting the theme of the ad. - 00:03–00:06 00:03–00:06 A woman with short blonde hair wearing a dress with a geometric pattern looks at herself in a full length mirror. The text "Wieder einzigartig" (Again unique) appears, suggesting that Vinted allows users to find unique items and styles. - 00:06–00:09 00:06–00:09 A woman in a business suit is at a meeting, looking at her phone, then smiling. The text "Wieder 5 € gespart" (Again 5 € saved) appears, suggesting that Vinted helps users save money. - 00:10–00:12 00:10–00:12 A pregnant woman wearing jeans holds a toddler. The text "Wieder eine Mom Jeans" (Again a Mom Jeans) appears, indicating that Vinted offers a variety of clothing options, including mom jeans. - 00:12–00:13 00:12–00:13 The curly-haired woman from the beginning is shown again, reinforcing the initial scene. - 00:14–00:15 00:14–00:15 A hand taps the "Buy" button on the Vinted app, showcasing the ease of purchasing items on the platform. The text "Wieder neu" (Again new) appears, suggesting that Vinted allows users to find new items and refresh their wardrobe. - 00:15–00:17 00:15–00:17 The curly-haired woman is on a bus, wearing a stylish pink outfit. The text "Shoppe Secondhand-Mode" (Shop Secondhand Fashion) appears, emphasizing the platform's focus on secondhand fashion. - 00:17–00:19 00:17–00:19 The Vinted logo is displayed, along with a call to action to download the app and information about buyer protection, reinforcing brand awareness and encouraging app downloads.

# Ad summary This ad spot advertises Vinted as a convenient app for buying and selling used clothing, home goods, and more. It caters to the modern parent who enjoys the many phases of parenthood, from building a nest to documenting everything with photos. # Brand positioning Vinted is presented as a convenient marketplace app that provides a way for people to buy and sell used items across a variety of categories. The ad positions Vinted as a modern and accessible solution for thrifting, suggesting that it's not just about saving money but also about experiencing the "new-again feeling." The brand aligns with values of sustainability and affordability, seemingly pushing against the norms of fast fashion and overconsumption. It occupies a functional space by providing an easy and accessible platform for buying and selling used goods, and the ad promotes an emotional connection to decluttering and finding unique items. # Product Vinted is presented as an app that lets users buy and sell second-hand fashion, children's items, books, and home goods. The app facilitates easy transactions, with a focus on providing a platform for users to find unique and affordable items. The app addresses purchase barriers by highlighting the potential for savings and the opportunity to experience a "new-again feeling" through thrifting. The ad showcases that a variety of items can be found on the app, ranging from clothing and toys to books and homeware, making it appealing to a wide audience. # Visual style The ad has a warm, inviting aesthetic with a slightly vintage feel. The editing rhythm is smooth, with transitions between scenes. The production quality feels like a hybrid of UGC and a polished commercial, which supports the intended tone of authenticity and accessibility. The pacing is consistent throughout the ad, with cuts that are timed to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Chceš to? Tak si to kup! # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a question about being in the "nesting era." - 00:03–00:07 The ad continues, asking about being in the "naptime era" or the "photo era," showing families in the middle of these moments. - 00:08–00:12 The ad transitions to a woman looking at her phone, displaying a notification from Vinted. - 00:12–00:15 The ad reveals that Vinted offers a wide variety of products from different categories. - 00:15–00:19 The ad concludes with the tagline "Want it? Get it!" alongside the brand's logo and app store badges.

# Ad summary This image ad for Vinted encourages users to stop hoarding clothes and start selling them on Vinted to make money. It features a pile of clothes in a wicker basket, with a tag asking, "Do you still keep me? I am worth €€€." # Brand positioning Vinted is positioned as a platform that allows people to easily sell their unwanted clothes and accessories, turning clutter into cash. The brand promotes a practical and financially beneficial approach to decluttering, encouraging users to monetize items they no longer use, aligning with values of sustainability and smart spending. The brand presents itself as a modern solution to the problem of clothing waste, appealing to those seeking a convenient way to earn money from their unused items. # Product The promoted product is the Vinted platform, an online marketplace for buying and selling used clothing and accessories. The ad highlights the ease of selling clothes to earn money. It suggests that users can clear out their wardrobe and generate income by listing items they no longer need. The primary selling point is the opportunity to monetize unused clothing, addressing the common problem of cluttered closets and wasted value. The ad encourages viewers to see their unwanted clothes as a potential source of income through the Vinted platform. # Visual style The ad features a clean, simple visual style with a focus on the product (Vinted platform) and its benefits. The image has natural lighting and a neutral color palette, creating a relatable and approachable feel. The composition is straightforward, drawing attention to the clothes in the basket and the handwritten tag, which adds a personal touch. # Hooks Headline: Hör auf, Sachen zu horten. Fang an, Geld zu verdienen. # Benefits - [object Object] # Call to action Verkaufe jetzt auf Vinted # Point of view - [object Object] # Storyline - The ad begins by posing the problem of accumulating clothes and the lost value of unutilized items, speaking as the brand Vinted. This sets the stage for introducing Vinted as the solution. - The ad then introduces Vinted as the solution, inviting viewers to turn their unused clothes into cash by selling them on the platform, speaking as the brand Vinted. This highlights the ease and financial benefit of using the platform. - A clothing tag is shown rhetorically questioning whether someone still owns a garment and communicates its potential monetary value, speaking from the perspective of the garment. This adds a touch of empathy and humor while underscoring the potential earnings.