How Untamed Advertises on Meta

# Ad summary The ad highlights the 5 most common mistakes cat owners make. The mistakes include not feeding enough moisture, not feeding enough protein, not cleaning the litter box enough, not providing stimulation, and forgetting Omega-3s. The ad promotes Untamed cat food as a solution. # Brand positioning The brand "Untamed" is presented as a premium provider of cat food that prioritizes feline health and well-being. The brand's positioning is emotional. It aims to occupy a space in the consumer's mind as a brand that understands and caters to the specific nutritional and lifestyle needs of cats. It advocates for high-protein, moisture-rich diets and highlights the importance of Omega-3s for a healthy coat. The brand challenges the norm of low-protein, dry kibble diets that are common in the cat food market. It presents itself as a solution for cat owners who may be unintentionally neglecting important aspects of their cat's health and happiness. # Product The product is Untamed cat food, offered in a trial box containing 12 tins. It's promoted as a high-quality wet food, that is a nutritionally complete alternative to dry kibble. Untamed's key features and benefits include providing enough moisture to prevent dehydration, containing up to two times more protein than many commercial brands, and including fish-rich recipes like tuna and salmon for essential Omega-3s that promote healthy skin and a shiny coat. The product is presented as being suitable for all cats, addressing the purchase barriers of nutritional concerns and the need for specialized care. The ad tells the viewer that Untamed is worth trying because it addresses common nutritional oversights, supports overall cat health, and is currently offered at a discounted price with free delivery. # Visual style The ad uses a stop-motion animation style to present its message with a polished commercial feel. The editing style combines quick cuts with static shots, creating a dynamic rhythm with shifts across the ad. The audio-visual sync highlights when text or product actions are timed to the music or voiceover lines, creating a cohesive and engaging viewing experience. The brand uses visual motifs to illustrate their points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Most cat owners are making these mistakes without realising. - 00:02–00:08 Number 1, not feeding enough moisture. The message being conveyed is that cats need moisture in their diets because they are naturally bad at drinking water. This information is being presented from the brand’s perspective in a straightforward, informational tone. - 00:08–00:10 Wet food like Untamed helps keep them hydrated. - 00:11–00:16 Number 2, feeding low protein food. The message being conveyed is that cats need real meat, not fillers because they are carnivores. - 00:16–00:20 Untamed contains up to two times more protein than many commercial brands. - 00:20–00:27 Number 3, not cleaning the litter tray enough. The message being conveyed is that cats are super clean animals and a dirty tray can stress them out. - 00:27–00:33 Number 4, not giving enough stimulation. The message being conveyed is that bored cats can become destructive and to use cat trees and playtime as essentials. - 00:33–00:38 Number 5, forgetting Omega 3s. The message being conveyed is that Omega 3s support healthy skin and a shiny coat. - 00:39–00:42 Untamed includes fish-rich recipes like tuna and salmon. - 00:42–00:49 Right now, Untamed is offering 40% off their trial box, 12 tins for just £7 with free delivery.

# Ad summary This ad is a demonstration by a young woman discussing the best cat food options in the supermarket. She chooses cat food by Untamed because the recipes are formulated with real cuts of meat and fish, and contain no grains or sugar. The ad shows the products on shelves in a large retail store. # Brand positioning The ad focuses on a female presenter discussing what to look for when selecting cat food. She speaks with a casual tone as though she is filming a UGC video with her phone. The brand’s line of single protein cat food is marketed as vet formulated and made with real cuts of meat and fish with no grains or sugars. It is suggested that the brand aligns with a functional yet careful way of thinking. The brand appears to directly appeal to pet owners who believe that their pet deserves the highest quality food at every life stage. # Product The Untamed brand cat food shown in the ad is described as being “vet formulated” and made with “real cuts of meat and fish with no grains and no sugars”. It is packaged in a green box with a silhouette of a black cat on it. The food is presented in a small tin. # Visual style The ad has a polished commercial feel to it, but is presented as a UGC video with a casual, friendly tone. There are quick cuts that allow the ad to convey many points quickly. The shots are mostly static. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman explains how to pick good cat food in a supermarket. - 00:06–00:13 She says grain free is preferable for digestion. - 00:14–00:22 She says single protein options are good for cats with sensitivities. - 00:22–00:28 The biggest thing she looks for is high meat content, since cats are carnivores. - 00:28–00:46 She personally uses Untamed because it checks all the boxes for her. - 00:46–00:51 Untamed is available in stores or online.

# Ad summary This ad is for Untamed cat food, promoting a limited-time Spring Sale offer for a 13-tin trial box. # Brand positioning Untamed is presented as a premium and health-conscious cat food brand that prioritizes the well-being of cats. The ad emphasizes natural ingredients with real meat. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, nutritionally beneficial food for cats, aligning with values of health and care. The brand pushes against the norms of traditional cat food brands by offering natural ingredients and a focus on health. The brand positioning is functional, by promising quality and health benefits. # Product The product being advertised is a 13-tin trial box of Untamed cat food. A single tin is shown containing chicken breast with smoked tuna in broth. The product is for cat owners who want to provide their cats with high-quality, natural food made with real meat. The ad addresses the purchase barrier of initial cost by offering a discounted trial box. The ad is telling the viewer that the product is worth trying because it is a limited-time offer and a great way to test the product. # Visual style The ad has a clean and inviting visual style. The production quality looks studio-shot. The image treatment appears to have a color grade that emphasizes warm, inviting tones. The typography is modern and legible. # Hooks Headline: Spring Sale DISAPPEARING SOON # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing a "Spring Sale DISAPPEARING SOON" to grab immediate attention and create a sense of urgency. The brand is telling the user this information to encourage a quick purchasing decision. - Next, the ad highlights the discounted price with "only £1 £0.54 per tin", emphasizing the value proposition and cost savings. The brand is telling the user this information to highlight the deal and encourage them to buy. - Lastly, the ad emphasizes the scarcity and exclusivity of the product with "Get the limited 13-tin trial box before it's gone", further driving the sense of urgency and encouraging immediate action. The brand is telling the user this information to reinforce the need to act fast.

# Ad summary This ad for Untamed cat food offers a 40% discount, free shipping, and a free tote bag. It highlights two varieties of cat food: Chicken Breast with Beef and Wild Tuna in Jelly, emphasizing that they contain 11g of protein. # Brand positioning Untamed is presented as a premium cat food brand that offers high-protein, quality meals. It positions itself as a provider of superior nutrition for cats. The inclusion of a free tote bag with purchase and emphasis on subscription services implies a focus on convenience and customer loyalty. The brand leans into a functional positioning, highlighting protein content, while the 'Untamed' brand name hints at catering to the natural, instinctual dietary needs of cats. # Product Untamed offers two varieties of cat food: Chicken Breast with Beef in Jelly and Wild Tuna in Jelly. Both are packaged in small, silver cans with a gold rim and are stacked on top of each other, partially opened to reveal the contents. The can labels feature whimsical animal illustrations and the 'Untamed' logo. Each can contains a meal formulated with 100% natural ingredients, providing a high-protein content (11g per can). The subscription service is mentioned to offer a discount off your 'mail box' and cancellation flexibility. # Visual style The ad uses a clean, straightforward visual style. The presentation is well-lit and focuses on the product with a simple, uncluttered background. The aesthetic is designed to be appealing and informative, emphasizing product details and the offer. # Hooks Headline: 40% OFF # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by capturing attention with a significant offer of 40% off, free shipping, and a free tote bag, enticing the audience to consider the product. This is told from the brand's perspective to communicate the offer immediately to the consumer. - Next, the ad showcases two varieties of the cat food, Chicken Breast with Beef and Wild Tuna in Jelly, stacked on top of one another, highlighting the food's appearance and packaging. The brand is presenting the product and its nutritional benefits to create an appealing and appetizing image. - The ad provides additional details, such as '11g Protein' displayed on the product, along with a discount on your first 'mail box' and the ability to cancel anytime. This information is shown from the brand's point of view to address any potential purchase barriers and make the offer more enticing.

# Ad summary This image ad for Untamed cat food promotes a Mother's Day sale with a 40% discount on a trial box. The ad is set in a bright, floral meadow and features a can of Untamed Chicken Breast with Smoked Tuna in Broth cat food. The scene includes springtime props like tulips, daisies, and a heart-shaped gift box, which aims to connect the nurturing nature of motherhood with the care and quality of the cat food product. The overall tone is light and celebratory, designed to appeal to pet owners looking to treat their cats during the Mother's Day season. # Brand positioning Untamed is presented as a premium cat food brand that emphasizes high-quality ingredients and fine dining experiences for cats. The brand uses language like "Finest Selection" to position itself as superior and more refined than standard pet food options. With visuals of fresh ingredients, Untamed appeals to pet owners who want to provide the best possible nutrition for their cats, aligning with a pet-as-family member approach. The brand does not engage in direct comparison with competitors but implies its elevated status through careful attention to detail and an aesthetic that mirrors human gourmet food promotions. # Product The featured product is Untamed Finest Selection Chicken Breast with Smoked Tuna in Broth, a wet cat food presented in a cylindrical metal can. The packaging is a dark green color and features an image of chicken breast and a stylized blue fish, indicating the flavor profile. The product is marketed towards cat owners who prioritize high-quality ingredients and gourmet flavors for their pets. A key selling point, as implied by the setting and surrounding props, is to treat their cats with a Mother's Day meal. The ad addresses a potential purchase barrier by emphasizing a "40% off your trial box" offer and that customers can cancel at anytime. # Visual style The ad utilizes a highly polished, studio-shot style with a focus on bright, soft lighting to evoke a springtime mood. The visual motifs include a naturalistic setting (meadow, flowers) combined with elevated product display. The image treatment features subtle color grading to enhance the floral hues and a shallow depth of field to keep the focus on the product and springtime props. This style is disruptive as cat food products are usually displayed as simple and not high-design. # Hooks Headline: Mother's Day Sale # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a promotional message for a Mother's Day Sale, offering 40% off a trial box of Untamed cat food. This sets the stage for a seasonal promotion, attempting to emotionally connect with viewers celebrating Mother's Day and encourages them to pamper their pets. This message is delivered from the brand's perspective. - Next, the can of Untamed Chicken Breast with Smoked Tuna in Broth is presented on a pedestal in a meadow of flowers, highlighting the product's quality and premium ingredients, as well as implying that the product is worthy of a high presentation. This aims to build product appeal and elevate the product in the consumer's mind. This section is presented through the brand's carefully curated visual presentation. - The ad concludes with additional details about pricing—specifically that the cost per tin is £0.54. This informs the customer about the value and attempts to remove potential purchase barriers by showing a low cost per unit. This is from the brand's perspective.

# Ad summary This ad for Untamed cat food presents a spring flash sale where the price of each can of food is reduced to £0.54. It highlights the subscription offer of 12 tins of whole meat and fish, with extras such as an additional tin, free delivery, a tote bag, and a transitioning guide. # Brand positioning Untamed is presented as a cat food brand that prioritizes high-quality, natural ingredients to cater to a cat's natural instincts. The brand positions itself as going against the norm of heavily processed, low-nutrition pet foods. The use of the phrase "Call off the hunt" and the name "Untamed" both align with the brand aiming to provide a diet that satisfies a cat’s primal, carnivorous needs without the need for hunting. The brand values convenience and comprehensive care, as indicated by the subscription service, which includes not only the food but also delivery, a tote bag, and a transitioning guide. # Product The featured product is a set of cat food tins from Untamed, which contains whole meat and fish. The product is marketed towards cat owners who want to provide a high-quality, natural diet for their pets. Each tin includes real meat and fish. The primary selling points are the quality of ingredients and convenience through a subscription service. The subscription includes 12 tins of food, plus an extra 13th tin (Chicken and Smoked Tuna in Broth), free delivery, a tote bag, and a transitioning guide. The ad also addresses a potential purchase barrier by offering a flexible subscription that can be skipped or cancelled. # Visual style The ad has a clean and modern aesthetic with a focus on product visibility and clear messaging. The production quality appears to be studio shot. The color palette is muted, with earth tones and soft lighting. The layout is well-organized with text and visuals neatly arranged to convey information quickly. The design aims to mimic a platform-native style, making it easily scannable in-feed. # Hooks Headline: SPRING FLASH SALE # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by announcing a Spring Flash Sale, immediately grabbing attention with a time-sensitive offer. The brand is conveying the deal from their perspective. - The image then focuses on a collection of cat food tins and a branded box with the text "Call off the hunt" and the brand name "Untamed." This implies that the brand is positioning themselves as a high-quality food source that fulfills the cat's natural hunting instincts, told from the brand's perspective. - The ad then details the specific benefits of subscribing, which include 12 tins of whole meat and fish, an extra 13th tin (Chicken and Smoked Tuna in Broth), free delivery, a tote bag, and a transitioning guide. This continues to be communicated from the brand's perspective, outlining the value of the subscription. - The offer concludes with the phrase "Flexible subscription > Skip or Cancel", highlighting the ease and control customers have over their subscription. The brand alleviates potential commitment concerns.

# Ad summary This image ad for Untamed brand cat food advertises a spring flash sale that includes 40% off, free additional cans, delivery, a tote bag, and a transitioning guide. # Brand positioning Untamed is presented as a premium brand of cat food. The brand focuses on high-quality, whole meat and fish ingredients, as indicated by the ad copy. The phrase "Call off the hunt" implies that Untamed cat food is so satisfying and nutritious that cats won't need to hunt for additional food sources. This positions the brand as one that prioritizes natural and fulfilling nutrition for cats, moving away from traditional, less healthy options. # Product The ad features canned cat food from Untamed. The product consists of 12 tins of whole meat and fish. Explicitly stated is that the purchaser will also receive an extra 13th tin of Chicken and Smoked Tuna in Broth. The ad highlights several key benefits of purchasing this cat food, including free delivery, a free tote bag, and a free transitioning guide to help cats adjust to the new diet. These offers aim to reduce purchase barriers by adding extra value and support for new customers. # Visual style The ad has a clean and organized visual aesthetic with a focus on product presentation and clear messaging. The production quality appears to be studio-shot with soft, diffused lighting. The color palette is muted with earthy tones and pops of color from the product labels. A grid layout is used to organize the text and visual elements, enhancing scannability. The overall style mimics a platform-native design, with a clean layout and straightforward messaging, making it easily digestible in a social media feed. # Hooks Headline: SPRING FLASH SALE # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Skip or Cancel # Point of view - [object Object] # Storyline - The ad starts by announcing a Spring Flash Sale, aiming to capture the viewer's attention and create a sense of urgency. This is presented from the brand's perspective, intended to draw viewers in with a limited-time offer. - Next, the ad showcases the Untamed product along with the offer of 40% off, emphasizing the brand's name and product quality. This is told from the brand's point of view, promoting the value and benefits of choosing Untamed cat food. - The ad lists additional perks such as an extra 13th tin, free delivery, a tote bag, and a transitioning guide, further incentivizing the purchase. This part of the story is communicated from the brand's perspective, enhancing the appeal of the offer. - Finally, the ad mentions a flexible subscription option, allowing viewers to choose to skip or cancel, providing flexibility and convenience. This is presented by the brand, aiming to reassure potential customers about the ease of managing their subscription.

# Ad summary This ad uses a cartoonish visual style to promote a sale on Untamed cat food. # Brand positioning Untamed is positioned as a high-quality cat food brand that uses real meat for real carnivores. It promotes a shift away from standard, perhaps lower-quality, cat food options, emphasizing natural and carnivorous diets. The brand appears to align with values of quality and health, indicating it is a premium product designed for pet owners who prioritize their cat's nutritional needs and well-being. # Product Untamed cat food is presented as a premium food made with real meat. The ad directly addresses a common frustration among pet owners: the need to 'Call off the hunt,' suggesting convenience and satisfaction for the cat's natural carnivorous instincts. The food is offered in tins, indicating ready-to-serve portions. A pack of 12 tins is being sold for £7, and individual tins cost £0.58 when purchasing this pack. The ad also mentions an ongoing subscription, with a 40% discount on the trial box followed by continued subscriptions from £1.17/day, which can be cancelled anytime, addressing potential purchase barriers by offering flexibility. # Visual style The ad uses a cartoon-style drawing for the entire image, giving it a playful and approachable feel. The colors are muted, with a hand-drawn look. The composition is simple, focusing on the product and the key message. The typography is clean and legible, contributing to the overall clarity. This approach likely aims to stand out in a feed with a more natural, less processed aesthetic, potentially increasing scannability and stop power. # Hooks Headline: Finally, real meat for real carnivores # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by addressing cat owners directly, framing the product as 'real meat for real carnivores,' immediately positioning the food as aligning with a cat's natural dietary needs. This is intended to hook the viewer by suggesting alignment with their pet's instincts. - Next, the ad features stacks of Untamed cat food tins and a price tag, 'only £0.58 per tin,' highlighting a cost benefit and drawing attention to a specific promotion. The brand uses this offer to make the product more appealing to cost-conscious consumers. - The ad also features a sticky note offering '12 tins for £7!' placed on the box, further emphasizing the deal. This moment reinforces the potential savings for customers who buy in bulk, which is part of the brand’s offer. - Finally, the ad includes a small-print disclaimer about the subscription model, clarifying the terms after the initial trial box offer. The brand is aiming to be transparent about the ongoing costs and cancellation policy.

# Ad summary This ad features a creator showcasing a variety of cat food products from Encore, Lily's Kitchen, and Untamed available at Tesco. # Brand positioning This ad positions Encore, Lily's Kitchen, and Untamed as high-quality cat food brands available at Tesco. Encore cat food, with its high proportion of real fish and 83% moisture content, is presented as a healthier, easily digestible option for hydration. Lily's Kitchen Smooth Paté is highlighted as a complete and balanced recipe with added vitamins and taurine to meet essential nutritional needs. Untamed is showcased as a high-quality, vet-formulated food with whole cuts of meat and fish, catering to cats with simple ingredient preferences. # Product This ad features three different cat food brands. Encore's Fish Selection in Jelly, available at Tesco, is described as a tuna recipe containing 60% tuna in a soft jelly, with 83% moisture content to support hydration. The brand emphasizes a high proportion of real fish. The ad also showcases Lily's Kitchen Smooth Paté, a complete and balanced recipe designed to provide essential nutrients with added vitamins and taurine. Lastly, Untamed cat food contains whole cuts of meat and fish, is vet formulated, and made with high-quality protein sources like chicken breast and wild-caught fish, without grains, cereals, or added sugars. It also features single protein options. # Visual style The ad has a UGC feel with natural lighting, handheld camera movements, and quick cuts. The production quality is basic, and the editing style is simple and straightforward. The ad maintains a consistent pace with cuts synced to the voiceover, creating a conversational tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action grab a couple of tins in store at your nearest Tesco or order a trial box online at untamed.com # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman is at Tesco in front of shelves full of cat products. She introduces that she's going to show some fantastic cat products from Tesco. The intention is to grab the audience's attention and set the context for the upcoming recommendations, told from the perspective of the woman in the video. This moment has an informative tone. - 00:02–00:05 00:02–00:05 The woman reaches for Encore's fish selection in jelly. The woman introduces the first brand and its fish selection, intending to start the product recommendations, told from the perspective of the woman. This has an informative tone. - 00:05–00:14 00:05–00:14 The woman then points out that the tuna recipe is 60% tuna in a soft jelly. Then she highlights that there is a high proportion of real fish, in a texture that's easy to eat, and it's also 83% moisture which can help support hydration. The intention is to inform the audience of the benefits of the product, told from the perspective of the woman. The tone is informative. - 00:14–00:18 00:14–00:18 The woman pushes a shopping cart, remarking, "because let's be honest most cats are lazy water drinkers, mine definitely is." The intention is to add a personal touch and build relatability with the audience, told from the perspective of the woman. The tone is relatable and humorous. - 00:18–00:20 00:18–00:20 The woman moves on to introduce Lily's Kitchen Smooth Paté, remarking that is another great option for cats. The intention is to continue the product recommendations, told from the perspective of the woman. The tone is informative. - 00:21–00:31 00:21–00:31 The woman points out that this recipe is complete and balanced, meaning it's designed to provide all the essential nutrients your cat needs in the right proportions with added vitamins and taurine to support your cat's nutritional needs. The intention is to inform the audience of the benefits of the product, told from the perspective of the woman. The tone is informative. - 00:31–00:37 00:31–00:37 The woman introduces Untamed cat food, adding, "but honestly the food my cat keeps going back to is Untamed." She adds that you can actually see whole cuts of meat and fish in the tin, even little shrimps. The intention is to use a personal recommendation to showcase the product's quality, told from the perspective of the woman. The tone is enthusiastic and authentic. - 00:38–00:50 00:38–00:50 The woman states that the recipes are vet-formulated, made with high-quality protein sources like chicken breast and wild-caught fish, with no grains, cereals, or added sugars. They've even got single-protein options, which is handy if you're trying to keep the ingredient list simple. The intention is to further highlight the product's benefits, told from the perspective of the woman. The tone is informative. - 00:50–00:59 00:50–00:59 The woman closes by stating, "So if your cat's never tried Untamed and you want to test the waters, you can grab a couple of tins in store at your nearest Tesco or order a trial box online at untamed.com." The intention is to provide a call to action to encourage viewers to purchase the product, told from the perspective of the woman. The tone is encouraging and helpful.

# Ad summary The ad explains three common signs that a cat's current food isn't satisfying them (licking jelly, constant begging, low energy), then introduces 'Untamed' cat food as a premium, meat-rich solution. It highlights the biological needs of cats for high-protein diets and contrasts Untamed with mainstream foods that use fillers. The ad concludes by offering a discounted trial box to encourage a switch, promising happier, more energetic cats. # Brand positioning The brand 'Untamed' is positioned as a premium, science-backed cat food solution that understands feline biology and nutritional needs better than mainstream brands. It aims to occupy the consumer's mind as the superior choice for cat health and happiness, especially for cat parents who are concerned about their pet's well-being and unsatisfied by current options. The brand aligns with values of natural, high-quality ingredients, feline ancestral diets, and responsible pet ownership. It pushes against the norm of mainstream cat foods that use fillers like grains, cereals, and sugars, which it implies are less healthy and less satisfying for cats. The brand positioning is both functional (meat-rich, high-protein, no grains/cereals/sugars, solving issues like low energy, begging, picky eating) and emotional (happier mealtimes, cats regaining their 'spark,' responsible pet parenting). # Product The product is 'Untamed' cat food, a premium, meat-rich wet cat food designed for felines who are obligate carnivores. It works by providing a diet high in protein and real whole meat, inspired by a cat's ancestral diet, contrasting with mainstream foods that often contain sugars, grains, and cereals. The product is for cat parents whose cats exhibit signs of being unsatisfied with their current food: licking the jelly but leaving the meat, constant begging even after mealtimes, and low energy or disinterest. The ad explicitly states it's 'made with prime cuts of meat and fish like juicy duck, flaky salmon and tender beef,' and is 'cooked into mouth-watering meals with no grains, cereals or sugars,' only 'just real whole meat.' The USPs are its high meat content (implied >4% in mainstream, Untamed is '60% meat' visible on cans), absence of sugars/grains/cereals, and ancestral diet inspiration, leading to happier and more energetic cats. Use occasions are regular meal times. Purchase barriers addressed are the common misconception that fussy eating or low energy are 'normal cat behavior,' when they are actually diet-related. # Visual style The ad has a hybrid visual style, blending polished UGC with educational content. The editing is fast-paced with quick cuts (estimated 2-3 cuts per second average, increasing towards the end), typical for short-form video platforms. The production quality feels relatively high for UGC, with clear shots and good lighting, but maintains an authentic, often handheld or tripod-stationary feel, making it relatable. There are no strong visual motifs other than the consistent presence of cats and the presenter. Pacing is consistent throughout, driven by the rapid cuts and the presenter's clear, quick delivery. Audio-visual sync is strong, with visual examples perfectly aligning with the spoken points and text overlays. The rapid transition at 01:01-01:02 is a common fast-edit effect. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action tapping below to sign up, sign up for Untamed's 40% off trial box # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The presenter introduces '3 signs that what's in your cat's bowl ISN'T satisfying them,' setting up a problem-identification narrative. This uses a direct address from the presenter, creating an informative and engaging tone from an expert/helpful friend perspective. It grabs attention by suggesting common cat behaviors might actually be symptoms of an issue, making the audience curious. - 00:03–00:10 The first sign is presented: 'They lick the jelly but leave the meat.' The presenter explains that while it looks like fussy eating, it's because the jelly is more appealing due to added sugars in mainstream brands. This establishes a common pet owner dilemma and provides a 'behind-the-scenes' explanation, positioning the presenter as knowledgeable. The tone is informative and slightly revealing, challenging conventional understanding. This progresses the narrative by diagnosing a specific problem caused by inferior food. - 00:10–00:19 The visual shows mainstream cat food being poured, confirming the 'jelly' aspect. The presenter elaborates that 'cats are too smart for that,' implying they discern the sugar. Cats then shown licking only the jelly. This reinforces the problem visually and through explanation, solidifying the idea that cats are not getting full nutrition. The tone is informative and empathetic to the cats' natural instincts. This beat clarifies the root cause of the first problem and its consequence (cats not getting full portions). - 00:19–00:29 The second sign is introduced: 'They constantly beg for food, even right after mealtimes.' The presenter reframes this behavior from 'greedy or dramatic' to a sign of being unsatisfied. Visuals show cats actively begging. This continues the problem identification, shifting the blame from the cat to the food, empowering pet owners to recognize a solvable issue. The tone is empathetic and educational. This beat introduces a second problem and hints at its dietary origin. - 00:29–00:36 The presenter states that 'if recipes lean on grains, cereals and sugars over whole meats,' cats may finish a bowl and still feel unsatisfied. Visuals show ingredients like flour and then cats eating, illustrating the impact. This explains the underlying cause of the second problem, reinforcing the negative aspects of common cat food ingredients. The tone is factual and concerning. This progresses the narrative by linking begging behavior to inadequate ingredients. - 00:36–00:53 The third sign is presented: 'They seem low energy or uninterested more often than usual.' The presenter attributes this to diet, explaining that 'cats rely on fats and proteins for energy,' and 'diets high in starchy carbs may be less effective at supporting their natural energy needs,' leading to 'sluggish behavior or losing their spark.' Visuals show sleepy or inactive cats. This completes the problem diagnosis, highlighting a significant health and behavioral issue related to diet. The tone is serious and concerned, urging pet owners to consider their cat's overall well-being. - 00:53–01:00 The presenter states 'The tricky part? Most cat parents assume this is just "normal cat behaviour" but often it just comes down to what is in their bowl.' Visuals show various cats looking content or slightly lethargic. This serves as a pivot, shifting from problem identification to hinting at a solution, while also validating pet owners' concerns that might have been dismissed. The tone is understanding but firm, preparing the audience for the solution. This beat summarizes the overarching problem: misunderstanding cat behavior. - 01:00–01:02 The presenter invites viewers to 'take a look for yourself,' followed by a fast visual transition. This acts as a bridge to the solution, promising a deeper dive and validation of the claims. The tone is inviting and slightly conspiratorial, building anticipation. - 01:02–01:06 The presenter reveals that 'Many of these supermarket pouches can contain as little as 4% of the named meat on the label.' Visuals show the unappealing texture of typical wet cat food being squeezed out of a pouch. This exposes the inadequacy of mainstream cat food with a shocking statistic, providing concrete evidence for the previously mentioned problems. The tone is critical and revelatory. This explains why the current food is problematic. - 01:06–01:13 The presenter explains that 'cats are obligate carnivores,' and their 'bodies have evolved to eat high in protein, meat-rich diets.' This is followed by 'Which is why many cat parents are choosing to switch to Untamed!' Visuals show a lion eating meat and then kittens looking at food, with the Untamed box visible. This establishes the biological necessity for a meat-rich diet and positions Untamed as the natural, correct solution. The tone is authoritative and solution-oriented. This transitions to introducing the product as the answer to the previously outlined problems. - 01:13–01:19 The presenter introduces 'Untamed' cat food, stating it's 'made with prime cuts of meat and fish like juicy duck, flaky salmon and tender beef.' Visuals show a mosaic of people holding Untamed cans, then a close-up of a person holding two cans, and a cat eating the food. This highlights the premium ingredients and variety of Untamed, visually demonstrating consumer satisfaction and product appeal. The tone is enthusiastic and descriptive. This provides specific product details to support the brand's claims. - 01:19–01:25 The presenter continues, 'Gently steam cooked into mouth-watering meals with no grains, cereals or sugars. Just real whole meat inspired by your cat's ancestral diet.' Visuals show raw meat (chicken wings, beef, salmon fillets, minced meat) being processed/prepared. This reinforces the natural, high-quality, and biologically appropriate aspects of Untamed food. The tone is reassuring and emphasizes purity and naturalness. This further elaborates on the product's benefits and why it's superior. - 01:25–01:33 The presenter states, 'Since switching to Untamed, many cat parents have reported happier mealtimes, less begging, more energy and bowls that are finally lick clean for the right reasons.' Visuals show a person preparing Untamed food, a cat eating from a can, hands holding two cans of Untamed, and a cat eating enthusiastically from a clean bowl. This provides social proof and demonstrates the positive outcomes of switching to Untamed, directly addressing the initial three problems. The tone is positive, celebratory, and conclusive regarding product effectiveness. - 01:33–01:38 The presenter summarizes, 'So, if your cat is displaying any of these warning signs, it might be time to rethink what's in their bowl.' Visuals show various happy, active, or engaged cats. This reiterates the problem and calls to action, connecting back to the initial hook and empowering the viewer. The tone is decisive and helpful. This serves as a concluding summary of the problem and a final nudge towards the solution. - 01:38–01:46 The presenter gives a direct call to action: 'and you can start by tapping below to sign up for Untamed's 40% off trial box. That's 12 tins of Untamed for just £7 delivered to your door for free :).' Visuals show a cat eating, a stack of Untamed cans, and a person unpacking an Untamed box with a cat nearby. This provides a clear offer and instruction, converting interest into action. The tone is encouraging and highlights value. This offers a low-barrier entry to try the solution.

# Ad summary The ad promotes Untamed cat food as a Mother's Day gift, offering a discount on a trial box and a free additional tin. # Brand positioning Untamed is presented as a high-quality cat food brand focused on natural and premium ingredients. The ad emphasizes the nutritional value of the food by showing ingredients like salmon and tuna, which positions it as a superior choice for pet owners who prioritize their cat's health and well-being. This brand aims to occupy the space of a premium, health-conscious option in the cat food market, contrasting against brands with artificial additives or lower-quality ingredients. The brand's tone is sophisticated and caring, aligning with a lifestyle that values the health and happiness of pets. The brand positioning is both functional, highlighting the nutritional benefits, and emotional, appealing to the pet owner's desire to provide the best for their cat. # Product The ad features Untamed cat food, which appears to be a range of nutritionally complete, natural cat food. The product is showcased through several metal cans, each featuring a different flavor, including "Ocean Fresh Fish," "Chicken Breast," and "Wild Tuna." One open can reveals flaked tuna. The product is intended for cats of all breeds and ages. The ad highlights the freshness and quality of the ingredients, showing raw salmon and a tuna chunk alongside the cans. A key selling point is the trial box offer, emphasized by the "40% off trial box this month" text and a "Free 13th tin" promotion. A purchase barrier is addressed by mentioning that the subscription continues from £1.17/day and can be cancelled anytime. # Visual style The ad has a clean and bright aesthetic with a focus on showcasing the product and its natural ingredients. The production quality appears to be high, with a studio-shot feel. The color palette is muted with greens, purples, and blues that coordinate with the product packaging. The visual motif emphasizes freshness and quality through the product placement and ingredient display. There are no apparent filters, but the lighting is soft and even, giving the image a polished look. The typography is clean and legible. The overall style mimics a lifestyle or product photography post, fitting within the platform's visual language but with a slightly elevated design. # Hooks Headline: Happy Mother's Day # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a 'Happy Mother's Day' message, creating a seasonal tie-in and suggesting the product as a gift idea for cat mothers (or cats on Mother's Day). The brand is presenting this as a timely offering for the holiday. - The ad highlights a discount of '40% off trial box this month', incentivizing viewers to try the product. The brand is aiming to convert interest into immediate action by emphasizing a limited-time discount. - The stacked cans of different flavors of Untamed cat food, along with the offer of a 'Free 13th tin', showcase the product range and additional value. The brand is highlighting the variety available and enhancing the perceived deal. - The ad presents fresh ingredients like salmon and tuna to emphasize the quality of the product and ingredients, creating an association between the cat food and wholesome, natural foods. The brand uses a visual appeal to reassure viewers about the product's composition. - The ad displays the price as 'Get £0.54 per tin today', making the product seem affordable and encouraging immediate purchase. This final message from the brand drives the purchase decision by focusing on the daily cost.

# Ad summary This ad promotes the Untamed trial box for cats. It highlights a 40% discount, 12 whole meat meals for £7 with free delivery and a tote bag. The ad emphasizes the high-quality, human-grade meat used in the recipes and positions Untamed as exactly what little carnivores have evolved to eat. # Brand positioning Untamed is presented as a premium cat food brand focused on high-quality, human-grade meat recipes designed to meet the nutritional needs of cats as carnivores. The brand positions itself as a superior choice for cat owners who prioritize their pet's health and well-being, offering meals that are exactly what little carnivores have evolved to eat. This positions the brand to align with the values of concerned pet owners willing to invest in quality ingredients and potentially pushing against the norms of cheaper, less nutritious alternatives. It's a functional brand positioning with an emphasis on quality, taste, and meeting cats' natural dietary needs. # Product The advertised product is the Untamed trial box, a selection of 12 whole meat meals for cats. It is explicitly for cat owners who want to provide their pets with high-quality, human-grade meat. The trial box includes various recipes made with human-grade meat. The box costs just £7 with a 40% discount, free delivery, and includes a tote bag. This is presented as a way to address the purchase barrier of uncertainty by offering a low-cost, risk-free opportunity to try the product. The meals are tailored to what cats have evolved to eat. # Visual style The ad has a polished, clean aesthetic. The editing style features quick cuts and static shots. The production quality appears to be a hybrid between UGC and a polished commercial. The visual motif is that cans of cat food are the focus of most shots. The ad has a consistent pace of 200 BPM. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap below to get 40% off your trial box today. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of an Untamed branded box and a cat. - 00:02–00:05 The ad then displays various Untamed products, including a box of Untamed cat food, and a tote bag. - 00:05–00:07 The ad continues showcasing various flavors of Untamed cat food. - 00:07–00:10 The ad continues showing various cans of Untamed cat food displayed in a stack.

# Ad summary This ad provides five tips for cat owners who are struggling to feed their cats. The ad ends by promoting the Untamed brand for cat food. # Brand positioning The Untamed brand positions itself in the market as a high-protein wet cat food brand with minimal ingredients, offering high-quality, human-grade meat. The brand aligns with a health-conscious and informed pet owner lifestyle, who prioritizes high-quality ingredients and nutritional benefits for their cats. Untamed claims to contain up to twice the amount of protein compared to other commercial cat food brands, and offers a trial box with a 40% discount, making it accessible for customers to try a variety of flavors. # Product The ad focuses on Untamed, a high-protein wet cat food made with human-grade meat. The brand offers a variety of flavors, including Ocean-fresh Fish, Chicken Breast with Ham, and Chicken Breast with Duck. The product is grain-free and made with minimal ingredients to meet the nutritional needs of cats as obligate carnivores. The ad addresses the need for cat owners to provide food that is appealing, nutritious, and easy for their cats to eat, given the potential sensitivity of cats to food temperature and the shape of their bowls. A trial box is offered with 40% off, allowing cat owners to try different flavors with 12 tins for just £7 with free delivery, with a subscription service that continues from £1.17/day and can be cancelled anytime. # Visual style The ad has a polished commercial aesthetic with smooth transitions, clear visuals, and consistent production quality. The video blends lifestyle shots of cats eating and product shots. The pacing is consistent, with an estimated 30 cuts per minute, maintaining a steady flow of information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action 40% off your trial box, then subscription continues from £1.17/day – cancel anytime # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by asking the question, 'Does your cat sniff their food and walk away?' - 00:02–00:03 The voiceover introduces that there are five tips that might help. - 00:03–00:13 Tip 1: The voiceover says to give cats a wide, shallow food bowl. The reason for this is explained: deep or narrow bowls cause whiskers to touch the side, which is uncomfortable for cats. - 00:14–00:20 Tip 2: Feed cats in a quiet area. The reasoning is that if a cat feels unsettled by noise or activity, they might refuse to eat. - 00:21–00:27 Tip 3: The ad states to make sure the food is warm or room temperature. The voiceover explains that when cats eat prey in the wild, it's warm, so they may find colder food less appealing. - 00:28–00:34 Tip 4: Feed your cat high-protein wet food. The ad states cats are obligate carnivores, so they have evolved to eat meat. - 00:34–00:37 The voiceover tells the viewer to look for grain-free whole meat with minimal ingredients. - 00:37–00:38 The voiceover introduces Untamed as a good option. - 00:38–00:44 The speaker describes the product by saying Untamed contains up to twice the amount of protein of many commercial cat food brands, and uses human-grade meat. - 00:44–00:51 The ad promotes the Untamed trial box which contains 12 tins for £7 with free delivery and is currently 40% off. The ad states that the subscription continues from £1.17 per day and can be cancelled anytime.

# Ad summary This ad promotes Untamed cat food, specifically targeting British Shorthair owners. It highlights the breed's unique characteristics, emphasizes the importance of a high-protein, moisture-rich diet, and positions Untamed as the ideal choice to meet those needs. The ad uses a combination of cute cat visuals and informative voiceover to appeal to pet owners. # Brand positioning Untamed positions itself as a premium cat food brand, focusing on the specific needs of breeds like the British Shorthair. It emphasizes high-quality ingredients and protein content, contrasting itself with standard commercial cat foods. The brand appeals to cat owners who are discerning about their pet's nutrition and willing to invest in a specialized diet. The brand adopts a functional yet caring position, highlighting both the health benefits and the enjoyable taste that cats love. # Product Untamed cat food is presented as a wet food option specifically formulated for breeds like the British Shorthair. It is highlighted for its use of whole meats and wild fish, offering up to twice the protein content compared to typical commercial cat foods. The product aims to provide a balanced diet with key nutrients, supporting lean muscle and overall health. The ad addresses the need for hydration in cats by recommending wet food to increase moisture intake, emphasizing that British Shorthairs benefit from this type of diet. Untamed is available as a trial box so consumers can try it. # Visual style The ad features a polished and bright aesthetic, combining UGC-style footage of cats with clean, professionally designed text overlays. Editing is paced to align with the voiceover, with smooth transitions between clips. The overall tone is informative and warm, aiming to appeal to caring pet owners through cute cat visuals and practical product benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TRY the UNTAMED TRIAL BOX TODAY # Point of view - [object Object] # Storyline - 00:00–00:12 The ad introduces British Shorthairs, describing their unique breed traits like their chubby face and easygoing demeanor, while also mentioning they are loyal and devoted. - 00:12–00:30 It shifts to the importance of their diet, highlighting the need for a good balance of protein and key nutrients found in a high-quality, protein-rich diet to support lean muscles and satisfaction. - 00:30–00:43 The ad then introduces Untamed as a wet food brand suitable for British Shorthairs, emphasizing its whole meats and wild fish content, as well as its high protein levels. - 00:43–00:52 It touches on the importance of hydration for cats and suggests wet food as a solution, leading into a recommendation of Untamed. - 00:52–01:09 The ad concludes by showcasing British Shorthair owners choosing Untamed because their cats love the taste and they report positive changes.

# Ad summary This ad utilizes an animated art style to discuss how cat owners can display love to their feline companions in a way that they will understand. The presenter explains that cats are carnivores and that it is important to prioritize food that meets their natural instincts. The ad then introduces the product Untamed, a cat food brand. It encourages the user to order a trial box, and let their cat be the judge of whether they like it. # Brand positioning Untamed is a cat food brand that emphasizes using quality ingredients to meet the natural instincts of cats. The ad positions Untamed as a premium, vet-formulated cat food that cat owners can use to show their cats that they really care about their wellbeing. Untamed offers a trial box, where a customer can try 12 of Untamed's meals. The brand appears to be targeted at cat owners who want to ensure their pet's dietary needs are met with high-quality, meat-based food. # Product Untamed is a brand of canned cat food that prioritizes real meat ingredients and avoids grains, cereals, and sugars found in many supermarket cat foods. The brand is vet-formulated with human-quality ingredients to meet the natural instincts of cats. The recipes are packed with essential nutrients. Untamed offers a trial box of 12 of their meals delivered right to your door. # Visual style The ad has an overall aesthetic that has a clean, simple art style. The editing style is consistent, using static shots with a few quick cuts to transition from shot to shot. The visual motifs include an animated art style of a tabby cat and a woman who owns the cat. The pacing is consistently medium. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tap below to sign up for the trial box # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with an animated woman kissing a cat. - 00:00–00:04 The voiceover describes that the cat has no idea what you are doing, and their reaction reveals everything. This hook grabs the viewer's attention by suggesting a cat's perspective. - 00:04–00:25 The ad then goes on to say that cats don't kiss each other or anyone, so the brain registers kissing as invasion. A cat is then shown grooming itself after being kissed to prove that it is restoring ownership. - 00:25–00:30 The ad transitions to a cat hunting in the wild to establish the concept of cats as predators and natural carnivores. - 00:30–00:34 The woman is shown petting her cat on the couch, and the voiceover asks how to show your cat that you love them in a way that they will actually understand. - 00:34–00:43 The ad then goes on to say that the little predator is a natural carnivore and that the body has evolved for a meaty diet, so it is important to prioritize food that respects their natural instincts. - 00:43–00:49 The woman is shown in a supermarket looking at ingredients in cat food, and the voiceover explains that a lot of cat food contains things like grains, cereals, and sugars. - 00:49–00:55 The woman is then shown about to give her cat food in a bowl, and the voiceover states that if you want to give your cat food that prioritizes real meat and show them you really care, you can try a brand like Untamed. - 00:55–01:05 The ad explains that Untamed is vet-formulated, uses human-quality ingredients, and is packed full of essential nutrients that cats need. - 00:55–01:07 The woman is shown about to give her cat food in a bowl, and the voiceover states that if you want to give your cat food that prioritizes real meat and show them you really care, you can try a brand like Untamed. - 01:07–01:15 The woman is shown about to give her cat food in a bowl, and the voiceover states that if you want to give your cat food that prioritizes real meat and show them you really care, you can try a brand like Untamed.

# Ad summary This ad promotes Untamed cat food and highlights the current spring flash sale. The ad shows that when you buy a trial box, you receive 40% off. The ad features the tagline, "We're not joking." # Brand positioning Untamed is presented as a playful cat food brand. It utilizes sticky notes to indicate a flash sale. The brand seems to push against norms through its playful tone, as well as its use of color. The brand aims to occupy a space of quality and enjoyment in the minds of cat owners, with the understanding that they want their cats to experience the joy of tasty and healthy food. # Product The advertised product is Untamed cat food, which comes in cans. The ad features text such as, "40% off trial box." The product is for cats. The Untamed cat food subscription is advertised as starting from £1.17 a day, and customers can cancel their subscription at any time. The ad wants viewers to believe that this product is worth trying and buying. # Visual style The ad uses a mix of static shots. The overall aesthetic is bright. The production quality is good and supports the intended tone. The pacing is moderate, with static shots. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The camera focuses on a stack of cat food cans and the box for a trial subscription with the Untamed logo. - 00:00–00:05 A hand pulls away a sticky note on the box to reveal a discount offer. - 00:06–00:07 The camera shifts to a view of individual ingredients and a note with the brand name. - 00:07–00:09 The camera pans to an image of the product with a cat.

# Ad summary This ad uses anime-style animation to discuss how cats express love and trust for their owners, and promotes the Untamed brand of cat food as a way to show cats you care. # Brand positioning Untamed is a brand of cat food that prioritizes the natural carnivorous needs and instincts of cats. Unlike typical supermarket cat foods that contain grains, cereals, and sugars, Untamed formulates vet-approved recipes made with human-quality ingredients. By offering cat food made of real meat and essential nutrients, Untamed positions itself as a high-quality brand, demonstrating cat owners' care and love for their pets. # Product Untamed offers vet-formulated cat food made with human-quality ingredients and high in essential nutrients that meet cats' natural carnivorous needs. Recipes include Chicken Breast with Ham, Wild Tuna with Salmon, and Ocean Fresh Fish in Gravy. The brand addresses the concern that common supermarket cat food is made of grains, cereals, and sugars, and seeks to replace it with real meat. # Visual style This ad features an anime-style illustration with a light, warm, and comforting tone. The editing includes both static shots and quick cuts to maintain engagement. The overall production quality is polished and professional, creating a friendly and relatable feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap below to sign up for the trial box # Point of view - [object Object] # Storyline - 00:00–00:13 The ad begins by presenting a common scenario: a cat walking on its owner at night, which may seem random or inconsiderate. - 00:13–00:27 The ad explains that cats are actually checking on their owners, drawing a parallel with wild cats monitoring their group by pressing their paws into sleeping animals to feel their breathing and warmth. - 00:27–00:32 The ad then states that when a cat does the same to their owner, it's a big sign that the cat loves and trusts them. - 00:32–00:45 The ad asks how owners can show love to their cats in a way they understand, pivoting to Untamed cat food, which prioritizes real meat to suit a cat's natural carnivorous needs and instincts. - 00:45–01:06 The ad highlights that supermarket cat food contains grains, cereals, and sugars, before stating that Untamed recipes are vet-formulated and use human-quality ingredients with essential nutrients. - 01:06–01:16 The ad encourages viewers to "let your cat be the judge" by trying a trial box of Untamed meals for £7.

# Ad summary This interactive ad resembles a bingo card with the question: 'Is Untamed Cat Food Actually Worth It?' and allows users to select their cat's age to check if they are eligible for a promotion. The ad concludes with a promotional offer. # Brand positioning Untamed is presented as a provider of cat food. The overall tone is playful and interactive, using a bingo card-style format to engage potential customers. The brand offers a 40% discount on the trial box, positioning itself as accessible and worth trying. # Product The ad promotes Untamed cat food. The ad copy does not provide specific details about the ingredients, flavors, or benefits of the cat food. However, the presence of a 'trial box' suggests that it's a subscription-based service. The Bingo style graphic implies that the product is targeted towards cat owners who are interested in deals and promotions based on their cat's age. # Visual style The ad uses a clean and simple visual style, resembling an app interface or a promotional graphic. The design uses a single bright background color with white text blocks and a grid, for contrast and readability. The layout is minimalist, with a focus on clear messaging and an interactive quiz format. The overall style is designed to be eye-catching and easily digestible, fitting for social media feeds. # Hooks Headline: Is Untamed Cat Food Actually Worth It? # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by asking, “Is Untamed Cat Food Actually Worth It?” This question serves as a hook to draw in viewers who are considering the brand. The brand is posing the question to immediately engage the audience, prompting them to consider the value of Untamed cat food. - The ad instructs viewers to tap their cat's age to see if they're eligible, setting up an interactive element. The brand tells the viewer to engage with the ad, making it interactive and personalizing the experience. - A grid of numbers resembling a bingo card is presented with various ages. The brand presents the possible choices for the viewer's cat age. - The ad concludes with the Untamed logo, 'BINGO!', and details of an offer: '40% off your trial box, then subscription continues from £1.17/day - cancel anytime.' The brand closes the loop, making a clear offer and outlining the terms.

# Ad summary This ad for Untamed cat food is targeted at cat owners, particularly women, and promotes a trial box with 40% off this month and a bonus of a free 13th tin. # Brand positioning Untamed is presented as a premium cat food brand focused on providing high-quality, natural nutrition for cats. The brand uses language like "For Cat Mums Everywhere" to appeal to caring pet owners. The overall brand tone is sophisticated, with a focus on health and well-being for pets, suggesting it aims to occupy the high end of the cat food market. It seems to follow the category norm of using natural ingredients and promoting the health benefits for pets but stands out by offering a trial box, which reduces the purchase barrier for new customers. # Product The product being advertised is Untamed cat food, a range of nutritionally complete cat foods made with natural ingredients. It comes in small, round, tin cans with various flavors such as Ocean Fresh Fish, Chicken Breast, and Wild Tuna. The food is targeted towards cat owners who want to provide a healthy and balanced diet for their pets. The ad showcases the product's appearance, with one can opened to reveal the shredded tuna. The USPs highlighted are the variety of flavors and the natural ingredients, appealing to owners who prioritize their cat's health. The ad addresses purchase barriers by offering a trial box and mentioning the cost per tin, suggesting affordability. # Visual style The ad has a clean and bright aesthetic with a focus on natural light. The production quality appears to be high, with professionally shot product photography. The visual motifs include a kitchen setting to convey a sense of home and care. The image treatment includes soft lighting and natural color grading to emphasize the freshness and quality of the ingredients. The typography is simple and legible. The overall style is modern and approachable, fitting with common social media aesthetics. # Hooks Headline: For Cat Mums Everywhere # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the text “For Cat Mums Everywhere,” immediately identifying the target audience and speaking directly to them. This is from the brand's perspective and aims to resonate with cat owners who see themselves as nurturing caregivers. - Next, the ad presents the offer: "40% off trial box this month." This is from the brand, creating a sense of urgency and incentive for potential customers to try the product. - The ad then visually showcases the cat food cans stacked neatly, along with ingredients like salmon and tuna, to emphasize the natural and high-quality components of the product. This is intended to reinforce the brand's promise of providing premium nutrition, from the brand's perspective. - Finally, the ad concludes with "Get £0.54 per tin today", providing a specific price point to demonstrate affordability and encourage immediate purchase, from the brand's perspective.

# Ad summary This image ad promotes Untamed cat food by highlighting a limited-edition trial box offer with a discount and free gifts, aiming to attract cat owners with high-quality, nutritious meals. # Brand positioning Untamed positions itself as a premium cat food brand focused on providing high-quality, nutritious meals for cats. The brand emphasizes natural ingredients and complete nutrition, moving away from generic or low-quality cat food options. Untamed aligns with values of health, well-being, and natural living for pets, and their focus on a trial box with a discount suggests an approachable, risk-free way for customers to experience the benefits of the brand. # Product The featured product is the Untamed Limited Edition Trial Box, a selection of cat food designed to offer a complete and nutritious diet. The trial box includes a variety of flavors and recipes, each made with high-quality, natural ingredients. It is intended for cat owners who want to provide their pets with a healthy and balanced diet. The promotion highlights a 40% discount and free gifts to lower the barrier to trying the product, while also mentioning that the subscription continues at a rate of £1.17/day, offering convenience and continued nutrition. # Visual style The ad uses a clean and inviting visual style with bright, natural lighting. The product is prominently displayed against a neutral background. The layout combines a product showcase with a promotional announcement and a cat interaction, creating a balanced composition. The overall aesthetic feels modern and approachable, aiming to capture attention with a clear and concise message. # Hooks Headline: BREAKING NEWS # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image opens with a visually appealing arrangement of the product – a cardboard box and several cans of Untamed cat food – presented in a bright and natural setting. This is likely designed to grab the viewer's attention and introduce the brand and product offering from a brand perspective. - The ad then highlights a 'BREAKING NEWS' announcement about a 'LIMITED EDITION TRIAL BOX' being 'LIVE NOW' with an offer of '40% OFF + FREE GIFTS', which is intended to create a sense of urgency and excitement for potential customers from a brand perspective. - The lower half of the ad features a cat's paw reaching towards a plate of Untamed cat food, invitingly presented on a white plate. This visual aims to showcase the product's appeal and quality from the perspective of the cat, demonstrating the product is tasty and desirable. - The ad closes with a disclaimer '*40% off your trial box, then subscription continues from £1.17/day – cancel anytime.' This provides transparency about the offer and subscription terms from the brand's perspective.