How ThredUp Advertises on Meta

# Ad summary This ad showcases thrifted coastal chic dresses with a discount up to 90% off, styled in a fashionable photo format that mimics Instagram. # Brand positioning ThredUp positions itself as an online consignment and thrift store where consumers can buy and sell secondhand clothing, shoes, and accessories. The brand distinguishes itself as a sustainable solution that combats wastefulness, allowing buyers to shop popular brands at a fraction of retail prices. ThredUp takes the effort and risk out of thrifting by offering a carefully curated and quality-controlled marketplace for pre-owned fashion. # Product ThredUp promotes 'coastal chic dresses' available on their online thrifting platform. The ad highlights these dresses as affordable, with a discount of 'up to 90% off.' The 'coastal chic' description suggests a light, breezy aesthetic suitable for warm weather and casual elegance. The dresses can be purchased through the ThredUp online platform. # Visual style The ad has a clean and fashionable aesthetic with soft lighting and a focus on the model and outfit. It uses a platform-native style that mimics an Instagram post, making it feel organic and familiar to users browsing their feeds. The styling and art direction are intended to reflect modern fashion photography. # Hooks Headline: Thrift coastal chic dresses, up to 90% off* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents an image framed to look like an Instagram post featuring a model wearing a dress and holding flowers. The message is that consumers can thrift coastal chic dresses for up to 90% off, as seen from the brand's perspective.

# Ad summary This ad promotes ThredUp's silk blend clothing options. A red silk dress is presented against a plain background with text overlay promoting the brand and a CTA. # Brand positioning ThredUp is presented as an affordable online thrift store with a wide range of clothing options. They position themselves as a modern and accessible option for thrifting online by promoting clothing categories, like silk blends, for way less. They create an appealing alternative to traditional retail by emphasizing low prices on high-end materials. # Product The product featured in this ad is silk blend apparel from ThredUp. This includes dresses, shirts, skirts, and other garments made partially or entirely from silk materials. The clothing is available in a range of sizes and styles. The ad shows a red dress in particular. The messaging focuses on the low cost of buying silk blend clothing through ThredUp, making it an affordable option for those looking for luxury materials at thrift store prices. # Visual style The ad has a clean and modern aesthetic. The focus is on the silk dress, with simple text overlays. The lighting is soft and diffused, highlighting the texture and sheen of the silk. The production quality is polished, with careful attention to color balance and typography. The visual style is likely intended to feel native within a social feed, while the simple text and button elements make it easily scannable. # Hooks Headline: Silk Blends for Way Less # Benefits - [object Object] # Features - [object Object] # Call to action THRIFT NOW # Point of view - [object Object] # Storyline - The ad opens with a full shot of a red silk dress, focusing on texture and movement. This grabs attention and introduces the core product category from the brand's perspective. - The ThredUp logo appears to establish brand identity and association with low prices. The brand is telling the audience that they can find silk blends at a lower cost. - The 'Thrift Now' call to action appears, prompting the viewer to take immediate action. This is from the brand’s perspective, encouraging direct engagement.

# Ad summary This image ad for thredUP shows a close up of a button-down shirt, advertising linen blends at a lower price point and driving viewers to thrift. # Brand positioning thredUP presents itself as a modern, accessible online thrift store. The brand promotes sustainability and affordability by offering secondhand clothing. The brand pushes against the traditional retail model by providing a platform where consumers can buy and sell used clothing items. # Product The product being advertised is linen blend clothing available on thredUP. The ad shows a button-down shirt made from a linen blend. It encourages customers to shop for linen blends through thredUP's online thrift store. The ad positions the product as both fashionable and affordable, highlighting the opportunity to purchase linen blends for "way less". The ad solves the problem of purchasing more sustainable and affordable clothing. # Visual style The ad has a clean, minimalist aesthetic with a focus on the product and clear messaging. The production quality appears to be professionally shot, featuring even lighting and no visible distractions. The image treatment includes a slightly desaturated color palette, which gives the ad a modern, understated feel. The typography is large, bold, and easy to read, enhancing scannability in-feed. The style aims to appear both native and elevated, balancing the look of e-commerce with the visual tone of fashion lifestyle content. # Hooks Headline: Linen Blends for Way Less # Benefits - [object Object] # Call to action THRIFT NOW # Point of view - [object Object] # Storyline - The ad starts with a close-up of a linen blend shirt, this is intended to showcase the type of clothing available. The brand is telling the viewer what kind of clothing can be found and thrifted on their platform. - The ad then highlights the phrase "Linen Blends for Way Less", this is intended to communicate the brand's value proposition of affordability. The brand is telling the viewer they can purchase Linen clothing for a lower price on their platform. - Finally, the ad concludes with a "Thrift Now" CTA button, intended to drive immediate action and encourage viewers to explore the offerings on thredUP. The brand is directly prompting the viewer to explore and shop on their platform.

# Ad summary This is a paid social image ad for thredUP, an online consignment and thrift store. The ad is promoting linen clothing. # Brand positioning ThredUp is an online consignment and thrift store where consumers can buy and sell secondhand clothing, shoes, and accessories. ThredUp aims to be a sustainable and affordable alternative to traditional retail, occupying a unique space that bridges the gap between fast fashion and luxury brands. The brand champions values of environmental consciousness and budget-friendly shopping, positioning itself as a solution for consumers looking to reduce waste and save money without sacrificing style or quality. # Product The product featured is a pair of 100% linen pants. The pants appear to be a neutral color, like white or cream. They have a high-waisted design with a button closure, suggesting a classic or vintage-inspired style. The promoted benefits of the product include the quality of the material (100% linen) and the value proposition of affordability, communicated by the phrase "Way Less." The ad addresses the common purchase barrier of the high cost associated with high-quality materials like linen, implying that customers can access premium fabrics at a more accessible price point. # Visual style The ad uses a clean and minimalist visual style, focusing on the texture and material of the linen pants. The production quality appears to be studio-shot, with soft, diffused lighting that highlights the fabric's natural wrinkles and folds. The color palette is neutral, with a focus on the off-white or cream color of the pants, lending a sense of understated elegance and simplicity. The typography is clean and legible, contributing to the overall uncluttered aesthetic. The image treatment emphasizes the product itself, removing any distracting background elements to draw the viewer's attention to the texture and material of the linen pants. # Hooks Headline: 100% Linen for Way Less # Benefits - [object Object] # Features - [object Object] # Call to action THRIFT NOW # Point of view - [object Object] - [object Object] # Storyline - From the brand's perspective, the ad is showcasing a pair of linen pants available on thredUP and promoting their affordability by using the line "100% Linen for Way Less." - From a customer's perspective, the ad is highlighting the availability of linen pants at a reduced price from thredUP. This message could draw the customer in who is looking for a more cost-effective way to purchase linen. - From the brand's perspective, the ad uses a black button that says, "Thrift Now" to entice the customer to shop and take advantage of the lower price point.

# Ad summary This ad for ThredUp promotes their secondhand clothing by featuring a close up of a brown leather jacket, emphasizing the quality of the leather and affordability. # Brand positioning ThredUp is presented as a retailer that offers high-quality, 100% leather clothing, specifically, at discounted prices. The brand positions itself as an affordable option for those seeking premium materials without the premium price tag. By focusing on value and accessibility, ThredUp aims to occupy the space in the consumer's mind as the go-to source for cost-effective leather apparel. # Product The advertised product is a brown leather jacket. It is a zippered jacket with a collar. The jacket is made of what is promoted as 100% leather, emphasizing the material's quality. The main USP is its affordability, highlighted by the phrase 'Way Less,' suggesting that customers can purchase this leather jacket at a significantly lower price compared to retail. The texture of the leather is visible, implying durability and style. # Visual style The ad features a close-up shot with high production quality, highlighting the texture and detail of the leather jacket. The visual motif is clean and direct, with text layered over the image to convey value. Image treatment includes subtle color grading to enhance the vintage feel. The typography is large and bold, ensuring scannability. The style is clean and professional, aiming to capture attention with a focus on product quality and value. # Hooks Headline: 100% Leather for Way Less # Benefits - [object Object] # Features - [object Object] # Call to action THRIFT NOW # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a brown leather jacket, presenting the product and highlighting its quality. This aims to grab the viewer's attention with a visually appealing item and showcase the product's texture and design. This is from the brand's perspective. - The ad uses the text '100% Leather for Way Less' to convey the jacket's material and affordability, building on the initial visual appeal by adding a clear value proposition. The message is intended to persuade the audience that they can acquire a high-quality item at a discounted price. This is from the brand's perspective. - The ad includes a 'Thrift Now' button, driving the viewer to take immediate action and explore the ThredUp platform, completing the narrative by providing a clear pathway to purchase. This is from the brand's perspective.

# Ad summary This ad showcases a floral silk scarf from ThredUp, emphasizing the affordability of 100% silk. # Brand positioning ThredUp is presented as a value-driven online consignment and thrift store, offering a wide range of pre-owned clothing, shoes, and accessories at prices much lower than retail. The brand is positioned as an eco-conscious and budget-friendly option, allowing customers to shop for high-quality items while reducing textile waste. ThredUp aims to occupy the space in the consumer's mind as an accessible and responsible way to shop for fashion. It aligns with values of sustainability and affordability, pushing against the fast-fashion industry's norms of high consumption and waste. The brand positioning is both functional (providing affordable options) and emotional (appealing to consumers who care about the environment and value conscious consumerism). # Product The advertised product is a pre-owned Coach brand scarf. The scarf is made of 100% silk and features a floral pattern with light peach and aqua-colored flowers on an off-white background. The brand name 'Coach' is subtly integrated into the scarf's design in a cursive script. The advertisement focuses on offering 100% silk scarves at an affordable price point by stating "100% Silk for Way Less". The image is intended to convey that consumers can purchase luxury items without breaking the bank. The primary reason to try or buy this product is the combination of the silk material and the discounted price. # Visual style The ad has a clean and minimalist visual style. It features soft lighting, and a focus on the product itself. The background is blurred to keep the focus on the scarf. The overall aesthetic is simple and inviting, designed to appeal to a broad audience looking for affordable luxury items. The color palette is soft and pastel, enhancing the product's appeal. The high production quality indicates a professionally shot image. # Hooks Headline: 100% Silk for Way Less # Benefits - [object Object] # Features - [object Object] # Call to action THRIFT NOW # Point of view - [object Object] # Storyline - The ad opens by displaying a folded 100% silk scarf with a floral pattern. This is to showcase the product offered by ThredUp, a high-quality item readily available at a discounted price. The visual is intended to immediately highlight the product's appeal from the brand's perspective. - The text overlay appears, prominently stating "100% Silk for Way Less." This is to emphasize the key selling point: high-quality material at an affordable price. This message serves to make the product seem desirable to potential customers, speaking directly from the brand. - A call to action button, "THRIFT NOW," is visible. This prompts viewers to take immediate action and explore the available selection on ThredUp. This serves to convert interest into immediate action from the brand's perspective.

# Ad summary This ad shows a black BCBGMAXAZRIA dress paired with a Zara clutch and Steve Madden shoes to give viewers some inspiration for a black tie dress code. # Brand positioning This ad features three different brands: BCBGMAXAZRIA, Zara, and Steve Madden. All of these brands are presented as high fashion brands. The ad shows that if you're trying to meet a dress code, these brands can help you out. # Product This ad features a black floor-length dress from BCBGMAXAZRIA. The dress has a halter top. It also features a sparkly clutch from Zara, a perfect accessory for a black tie event. It is paired with black Steve Madden high heels, which are also perfect for a black tie event. # Visual style The ad is very clean and minimalist. The background is an off-white color. The images are brightly lit, which shows off the clothes. # Hooks Headline: Black Tie # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a black dress. The intention of this is to show a dress perfect for a black tie event, experiencing it from the brand's perspective. - The ad shows a black clutch. The intention of this is to show a clutch perfect for a black tie event, experiencing it from the brand's perspective. - The ad shows black high heels. The intention of this is to show shoes perfect for a black tie event, experiencing it from the brand's perspective.

# Ad summary This ad for ThredUp uses a UGC-style photo montage to show the versatility of second-hand dresses. The ad shows photos of people wearing a purple dress from ThredUp to a graduation party, on a Portugal getaway, and at a birthday picnic. The ad uses the tagline 'Rewear for Whatever Comes After' and 'Thrift Styles That Last Beyond the Invite'. # Brand positioning ThredUp is positioned as a sustainable and affordable online consignment store. The brand encourages re-wearing and thrifting to reduce waste. ThredUp promotes environmental consciousness by suggesting extending the life cycle of clothing. ThredUp appears to target consumers seeking stylish and versatile clothing options for various occasions. # Product The ad promotes ThredUp's selection of thrifted dresses that can be re-worn for different occasions. The ad showcases a purple pleated dress worn at a graduation party, during a Portugal getaway, and at a birthday picnic, highlighting the dress's versatility and suitability for diverse events. ThredUp uses the tag lines 'Rewear for Whatever Comes After' and 'Thrift Styles That Last Beyond the Invite' to emphasize the concept of sustainability and thriftiness. # Visual style The ad has a UGC-inspired aesthetic with a pastel color palette. The editing style uses quick cuts between static shots of photos. The production quality is clean and polished. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP UP TO 90% OFF* # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a static graphic featuring various dresses emerging from an envelope. - 00:03–00:11 Following this, a series of photos appears, each showing an individual wearing the same purple dress in different locations, emphasizing its versatility. Each photo is styled as a polaroid with a caption describing the event the dress is worn to. - 00:11–00:14 The ad concludes with tag lines and an offer of up to 90% off.

# Ad summary This ad by ThredUp is promoting thrifting and saving the environment. The ad shows a woman in a park wearing different outfits. Then the ad shows how much waste we could save if everyone bought secondhand clothing. # Brand positioning ThredUp is an online consignment and thrift store where people can buy and sell secondhand clothing and accessories. ThredUp is being positioned as an eco-friendly brand. The ad positions thrifting as a way to waste less. It suggests that the brand is environmentally conscious. # Product ThredUp is an online platform that allows users to buy and sell secondhand clothing and accessories. The ad conveys USPs, such as reducing environmental waste by encouraging consumers to choose secondhand items. The ad addresses potential purchase barriers by suggesting that sustainable fashion can be convenient and accessible through their platform. # Visual style The ad has a soft and minimalistic aesthetic. The editing style has static shots with soft transitions. The production quality is polished, which can appeal to a large audience. The pacing of the ad is slow and consistent. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman is walking in the park. The ad wants to promote a light and breezy feeling. - 00:03–00:07 00:03–00:07: An image of a jacket with text overlay shows the amount of CO2 that could be saved if everyone bought secondhand. The message is to promote awareness by showing the amount of waste we could save if everyone bought secondhand. - 00:07–00:11 00:07–00:11: An image of a dress with text overlay shows the amount of energy that could be saved if everyone bought secondhand. The message is to promote awareness by showing the amount of waste we could save if everyone bought secondhand. - 00:11–00:14 00:11–00:14: An image of a sweater with text overlay shows the amount of water that could be saved if everyone bought secondhand. The message is to promote awareness by showing the amount of waste we could save if everyone bought secondhand. - 00:14–00:17 00:14–00:17: ThredUp logo with text overlay. The ad is showing its brand with the offer to thrift up to 90% off.

# Ad summary The ad is for ASTR The Label and shows a bright blue maxi dress paired with a small white handbag and cream-colored heeled sandals, suggesting it's ideal for a destination wedding. Wedding dress code inspiration is provided through visual mood setters, including beach and seashell imagery. # Brand positioning ASTR The Label presents itself as a brand catering to women seeking contemporary, chic, and elevated fashion for special occasions and everyday wear. The brand aims to occupy a space in the consumer's mind as a go-to for on-trend styles that are both accessible and aspirational. The overall tone is stylish and fun. The brand seemingly ignores the fast-fashion trend of overly trendy, low-quality items, favoring instead modern and classy items. Its positioning is emotional, focusing on creating a sense of confidence and style for its customers. # Product The featured product is a bright blue maxi dress with a halter neckline, perfect for a destination wedding or special event. The dress has a body-skimming silhouette and a floor-length hem. It's paired with a small, white, structured handbag with a pearl beaded handle, adding a touch of elegance. Completing the look are cream-colored heeled sandals with a slingback strap and a small, sparkly detail on the toe strap. The visual combination creates an aspirational image, suggesting that these products are worth buying to achieve a sophisticated and stylish look for a destination wedding. # Visual style The ad features a clean and modern visual aesthetic with a focus on product presentation. The production quality is high, with well-lit, professionally styled product shots. The ad makes use of a moodboard style, which is mimicked through the background, color story, and fonts. The layout is balanced, with the dress and accessories on the left and the wedding-themed visual mood setters on the right. The image treatment includes background removal and color grading to create a cohesive color palette. The visual style creates a cohesive and engaging image. # Hooks Headline: WEDDING DRESS CODES Destination # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a curated selection of fashion items that align with a specific dress code for destination weddings. The intention is to provide visual inspiration and style guidance, from the brand's perspective. - Wedding dress code inspiration is provided through visual mood setters, including beach and seashell imagery. The intention is to reinforce the destination wedding theme with visual cues, as seen from the brand's perspective. - Lastly, the ad showcases complementary accessories, including a handbag and heeled sandals. The intention is to complete the suggested outfit and encourage the audience to consider these items as part of their purchase, as seen from the brand's perspective.

# Ad summary The ad promotes ThredUp, highlighting the environmental benefits of buying secondhand clothing, as well as the cost savings, and encourages users to browse their online thrift store. # Brand positioning ThredUp is presented as a sustainable and budget-friendly online thrift store. The brand positions itself as a modern, eco-conscious alternative to traditional fast fashion, emphasizing the environmental benefits of purchasing secondhand clothing, specifically the reduction in water usage. The message implies a forward-thinking approach to fashion consumption, appealing to consumers who want to be both stylish and environmentally responsible. # Product The ad promotes ThredUp's online platform for buying and selling secondhand clothing. The key feature highlighted is the potential for significant cost savings, with the ad stating "THRIFT UP TO 90% OFF". The product is positioned as a way to reduce environmental impact, as the ad states "Each secondhand purchase reduces water use by 32%." The use occasion is implied to be a general desire for clothing purchases, framed within the context of sustainability and affordability. The main purchase barrier addressed is the perception that secondhand clothing is less desirable or fashionable, which the ad counters by presenting ThredUp as a stylish and eco-friendly option. # Visual style The ad has a clean, eco-friendly visual style with a focus on sustainability. The image is soft and muted, conveying a sense of calm and environmental consciousness. The crocheted wave adds a handmade, crafted touch, emphasizing the idea of upcycling and repurposing. The overall design is simple and minimal, drawing attention to the core message of the brand and the statistics provided. # Hooks Headline: Fashion, Meet Forever # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by proposing the intersection of fashion and sustainability, suggesting that they can coexist harmoniously through thrifting. The brand is introducing its core message of combining style with environmental responsibility. - Next, the ad provides a specific environmental benefit, quantified as a reduction in water use per secondhand purchase. The brand is highlighting the tangible positive impact of choosing to shop secondhand through their platform, reinforcing their eco-conscious positioning. - Finally, the ad promotes the opportunity for cost savings through thrifting on the platform. The brand is highlighting the economic incentives, emphasizing the value proposition of being able to get fashion at a discounted rate.

# Ad summary Audree, a fashion stylist with many clothes, shares her three closet clean out tips in partnership with ThredUp. She recommends paying attention to what you actually wear, being honest about what you don't wear, and selling your unworn items on ThredUp. # Brand positioning ThredUp is presented as a convenient platform for decluttering and reselling used clothing. The brand is positioned as a solution to the overwhelming task of closet cleanouts by handling the inspecting, photographing, listing, and pricing of items. ThredUp is promoting a circular approach to fashion, helping consumers participate in a more sustainable and rewarding way by removing the friction of individual reselling. The brand aligns with values of convenience, environmental consciousness, and financial benefit, appealing to consumers who want to declutter their wardrobes efficiently while earning money and supporting sustainable practices. # Product ThredUp is an online platform that simplifies the process of decluttering and reselling clothing. Users can fill any box or clean-out bag with clothing, shoes, handbags, and accessories they no longer wear. ThredUp then handles all the work of inspecting, photographing, listing, and pricing the items. Users can earn up to 80% of the selling price. ThredUp aims to remove the daunting and exhausting nature of closet cleanouts by providing a convenient way to participate in a more circular approach to fashion, allowing users to invest in pieces that they like and will actually wear while earning money in the process. # Visual style The ad features a polished commercial look with vibrant colors. The editing style is quick, with frequent cuts to maintain a lively pace. The production quality is high-end, creating a clean, professional aesthetic that aligns with the brand's image. The pacing is fast, with cuts timed to voiceover lines to synchronize the visuals with the audio content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 Audree is introduced as a fashion stylist who owns many shoes, accessories, and clothes. - 00:08–00:14 Audree surprises viewers by revealing her love for closet cleanouts and audits her wardrobe every season. - 00:14–00:18 Audree introduces three closet cleanout tips that she tells all of her clients. - 00:18–00:23 Tip 1: Audree says to make note of items you love and frequently wear, showing off her own love for sequins. - 00:23–00:33 Tip 2: Audree says to be honest about what you don't wear and pull out items that haven't been worn in the past six months, holding up a blue coat and a two-piece dress/scarf set that haven't been worn in the past year. - 00:33–00:38 Tip 3: Audree says to sell your unworn items on ThredUp so you can invest in pieces that you like and will actually wear. - 00:38–00:40 Audree tells viewers that ThredUp makes spring cleaning so easy. - 00:40–00:47 Audree shows how easy it is to clean out your closet using ThredUp, demonstrating how to fill any box or clean out bag with clothing, shoes, handbags, or accessories and send it to ThredUp. - 00:47–00:53 Audree says that ThredUp does all the work, from inspecting and photographing to listing and pricing the items, allowing you to earn up to 80% of selling price. - 00:53–00:57 Audree empathizes with viewers by saying that cleaning out your closet can feel daunting and exhausting. - 00:57–00:59 Audree loves that ThredUp removes that friction. - 00:59–01:05 Audree says that ThredUp makes it easy to participate in a more circular approach to fashion, emphasizing that everyone loves free shopping. - 01:05–01:09 Audree wishes viewers happy spring cleaning.

# Ad summary This ad for ThredUp shows an image of clothing racks and invites the viewer to sell their clothing with them. # Brand positioning ThredUp is presented as a convenient online platform that simplifies the process of selling used clothing. The brand positions itself as a solution for individuals looking to declutter their wardrobes and earn money without the hassles of traditional consignment or individual selling. The company handles all aspects of the selling process. ThredUp aims to occupy a space in the consumer's mind as a hassle-free and reliable way to participate in the circular fashion economy. The brand also aligns with values of sustainability and convenience, appealing to consumers who want to make responsible choices without sacrificing ease of use. # Product The product being advertised is ThredUp's service of selling used clothing on behalf of its users. ThredUp provides a convenient way for individuals to clear out their closets and make money from unwanted clothes without the effort of listing, selling, and shipping items themselves. The service is for anyone who has clothes they no longer wear and wants to earn some money without hassle. By sending in clothes, ThredUp handles the selling process, addressing the common barrier of time and effort associated with selling used clothing. # Visual style The ad has a slightly grainy, realistic production quality, likely shot on location in a warehouse or storage area. The focus is on the clothing racks and the volume of items, suggesting the scale of ThredUp's operation. The typography is clean and modern, layered on top of the image with a slight drop shadow for legibility. The overall style is straightforward and functional, prioritizing clear messaging over high-design aesthetics. This simplicity helps the ad feel approachable and authentic, mimicking the visual style of practical, utility-focused posts in-feed. The use of a real-world setting adds a layer of authenticity. # Hooks Headline: Send in your clothes, we'll do the rest. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad copy "Send in your clothes, we'll do the rest" tells the viewer that selling clothes through ThredUp is simple. The brand tells the viewer all they need to do is send in their clothes, and ThredUp will handle everything else. - The phrase "SELL WITH US" is an invitation for the viewer to sell their clothes with ThredUp. This line is from the brand's perspective and serves to encourage the viewer to engage with ThredUp's services. - The inclusion of the ThredUp logo reinforces brand recognition. This is from the brand's perspective and functions to prominently display the brand.

# Ad summary This ad promotes ThredUp as an easy way to clear out unwanted clothing and earn money by selling them. # Brand positioning ThredUp is positioned as a convenient and rewarding way to participate in sustainable fashion. By offering a platform to easily sell unwanted clothes, the brand encourages consumers to declutter their closets while earning cash and contributing to a circular economy. The service simplifies the process of reselling clothes, making it accessible and appealing to a broad audience who want to reduce waste and make money. # Product ThredUp is an online marketplace where users can sell their unwanted clothing items. It works by allowing individuals to send in their used clothes, which are then assessed for quality and resale value. Once the items are listed and sold, the seller earns a portion of the sale price. The primary benefit of ThredUp is the ease and convenience it offers. Instead of managing individual listings and shipments, users can send in bulk and let ThredUp handle the sales process. This platform caters to individuals looking for a hassle-free way to clear out their closets and earn money from clothes they no longer need. # Visual style The ad uses a realistic and slightly over-saturated image of a packed clothing rack, evoking a sense of decluttering and abundance. The image aims to convey the ease of use of the ThredUp service. The overall style is approachable and direct, with clean typography overlaid on a relatable visual. # Hooks Headline: Clear your closet. Earn cash easily. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SELL WITH US # Point of view - [object Object] # Storyline - The image opens with a message to "Clear your closet. Earn cash easily." This establishes the core value proposition by highlighting the ease of decluttering and the financial benefit of selling clothes on the platform, from the brand's perspective. - The phrase "SELL WITH US" reinforces the call to action and emphasizes the partnership between the user and ThredUp, from the brand's perspective. - Finally, the ad showcases the ThredUp brand, presenting itself as the go-to platform for selling clothes online, from the brand's perspective.

# Ad summary This ad promotes ThredUp's 'Shop Social' feature, which allows users to link their Instagram or Pinterest accounts to the app to curate a personalized thrift shop. The ad showcases how to link an account, and then shows the ThredUp app curating a shop based on the linked social media account. The ad ends with a call to action to 'Shop Your Inspo'. # Brand positioning ThredUp is positioned as a modern and convenient solution for thrifting. The brand is presented as tech-forward, leveraging social media integration to streamline the shopping experience. The brand's tone is accessible and trendy. ThredUp aims to occupy the space in the consumer's mind as a forward-thinking brand that combines the thrill of thrifting with the ease of online shopping, moving against the norm of traditional brick and mortar thrift stores. # Product ThredUp's 'Shop Social' feature allows users to create personalized thrift shops by linking their Instagram or Pinterest accounts to the ThredUp app. The app analyzes the user's style inspiration to curate a selection of thrifted clothing and accessories tailored to their taste. The 'Shop Social' feature addresses the pain point of spending hours sifting through items by using social media feeds to quickly find items that match each individual's style. The app offers up to 90% off retail prices, making thrifting more accessible. # Visual style The ad has a clean and polished aesthetic with a focus on showcasing the functionality of the ThredUp app. The editing style consists of smooth transitions and quick cuts between screen recordings and text overlays. The production quality is high, resembling a polished commercial with clear visuals and graphics. The pacing is moderate, and consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP YOUR INSPO # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of ThredUp's "Turn your feed into outfits" feature. - 00:01–00:02 The ad shows ThredUp's 'Shop Social' feature, and explains it makes things easy. - 00:02–00:04 The ad demonstrates how to connect your Instagram or Pinterest account to shop the looks. - 00:04–00:07 The ad demonstrates ThredUp 'Analyzing your style' to curate a thrift shop. - 00:07–00:09 The ad shows personalized results based on analyzing your style inspiration. - 00:09–00:10 The ad emphasizes ThredUp's shoppable finds. - 00:10–00:13 The ad continues to scroll through the individual shoppable items. - 00:13–00:14 The ad shares the promotion: Up to 90% off.

# Ad summary This ad promotes ThredUp's Daily Edit and personalized thrifting experience. # Brand positioning ThredUp positions itself as a modern, personalized solution to thrifting. The brand offers a curated daily edit of clothing, indicating an understanding of users' desire for a streamlined shopping experience. The brand aligns with values of sustainability and individual style by providing a platform for secondhand fashion. ThredUp distinguishes itself through technology and convenience, making secondhand shopping accessible and personalized. # Product The ad promotes ThredUp's Daily Edit, a personalized selection of 100 curated items. It's for shoppers looking for a refreshed, daily dose of secondhand finds tailored to their style. ThredUp addresses the barriers to thrifting by offering a convenient and curated approach. The value lies in the ease of discovering unique items without the hassle of traditional thrifting. This service is highlighted as a way to find curated secondhand clothing and accessories. # Visual style The ad features a clean and modern visual style with a focus on the ThredUp app interface. The blurred background and white circles create an airy, atmospheric feel, while the mobile UI emphasizes ease of use and accessibility. The overall design is polished and visually appealing, aimed at attracting a fashion-conscious audience. # Hooks Headline: 100 Picks Just for You # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP YOUR EDIT # Point of view - [object Object] # Storyline - The ad opens with the ThredUp logo and a tagline highlighting the personalized aspect of the service: "100 Picks Just for You. Thrifting just got personal, shop your Daily Edit." This is from the brand's perspective, communicating the key benefit and value proposition. - The ad then showcases the interface of the ThredUp app, featuring a selection of clothing items displayed in a blurred, atmospheric setting. This gives the impression that the user is experiencing ThredUp's offerings from their phone, implying ease of access and a curated experience. - The ad reiterates the brand messaging with a call to action: "Your Daily Edit. Shop 100 finds curated just for you, refreshed daily." The ad encourages users to explore this personalized shopping experience, from the brand's perspective. - Finally, the ad concludes with a direct CTA button: "SHOP YOUR EDIT", encouraging users to engage with the app and start their personalized shopping experience, from the brand's perspective.

# Ad summary This image ad for ThredUp highlights the environmental benefits of buying secondhand clothing by showing a woman reading a newspaper with the headline 'Each Thrifted Piece Saves 88+ Gallons of Water'. It also mentions savings of up to 90% off. # Brand positioning ThredUp is presented as a modern, environmentally conscious brand that offers secondhand clothing as a sustainable alternative to fast fashion. The brand's focus is on the environmental impact of clothing consumption, emphasizing the water conservation achieved by purchasing used items. This positions ThredUp as a responsible choice for consumers looking to reduce their ecological footprint and save money. # Product The ad showcases secondhand clothing available through ThredUp. While no specific product is singled out, the ad highlights the environmental benefit of buying any item from the platform; the copy indicates that 'Each Thrifted Piece Saves 88+ Gallons of Water'. The ad aims to overcome the purchase barrier by offering savings of up to 90% off. The visuals feature a newspaper-style layout to communicate key statistics and benefits. # Visual style The ad uses a lifestyle shot combined with a newspaper-style layout to convey a message about sustainable fashion. The production quality appears professional, with attention to detail in the styling and composition. The image treatment includes soft lighting and muted colors to give the image a natural, eco-friendly feel. The typography is integrated to mimic a traditional newspaper, enhancing the information-driven approach and overall scannability. # Hooks Headline: Each Thrifted Piece Saves 88+ Gallons of Water* # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a woman reading a newspaper, which features the ThredUp logo and a photo of a woman in a field. This establishes the scene and introduces the brand in a unique, unexpected way. The perspective is that of an observer watching the woman, as if through a casual snapshot. This message communicates a lifestyle and activity aligned with the brand. - The newspaper headline states 'Each Thrifted Piece Saves 88+ Gallons of Water,' supported by the brand and photos of clothing available on ThredUp. This highlights the environmental benefit of buying secondhand and positions ThredUp as a sustainable choice, communicating a value proposition from the brand’s perspective. - The newspaper also includes an offer of 'Thrift up to 90% off'. This is a discount provided by the brand. This is presented from the company's perspective to further incentivize purchases. - The small print at the bottom (*Green Story Inc. **est. retail) gives more authority to the prior claim from an external source.

# Ad summary This ad for thredUP showcases the brand's value proposition by highlighting that the best fashion already exists, and that thredUP is there to provide timeless styles made to be worn again. The ad highlights the savings offered by shopping on thredUP while also underscoring the brand's mission to thrift more and waste less. # Brand positioning ThredUP is presented as a place for people to buy and sell high-quality secondhand clothing and accessories. The brand embraces environmental consciousness and sustainability, positioning itself as a solution to fast fashion's waste problem. ThredUP encourages consumers to thrift more and waste less. The brand offers timeless styles with up to 90% off retail prices. # Product The advertised product is the thredUP platform, an online marketplace where users can buy and sell secondhand clothing. ThredUP is presented as a way to access 'the best fashion,' offering 'timeless styles, made to be worn again'. The brand allows users to 'thrift more, waste less' and to shop up to 90% off retail. The ad addresses concerns about fashion waste by positioning thredUP as a sustainable and affordable alternative to buying new clothes. # Visual style The ad has a polished, commercial aesthetic with natural lighting and a soft color palette. The editing is simple and clean, with static shots and smooth transitions. The production quality is high-end. The pacing is slow and consistent, creating a relaxed and inviting tone. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP UP TO 90% OFF* # Point of view - [object Object] # Storyline - 00:00–00:05 A woman lies in a grassy field, looking up at the camera with a gentle smile. The focus is on her relaxed demeanor and the beauty of the natural setting. - 00:00–00:05 The message is conveyed that sustainable fashion can be stylish and enjoyable. - 00:00–00:05 The perspective is from the brand, showcasing a positive association with their products and lifestyle. The tone is peaceful and inviting. - 00:05–00:09 The screen transitions to a dark green screen with the ThredUP logo and tagline: 'Thrift More, Waste Less' - 00:05–00:09 The message is a summary of the brand’s value proposition. The perspective is from the brand, showcasing their mission and core values. The tone is informative and impactful. - 00:05–00:09 This serves as a call to action, encouraging viewers to shop on thredUP for sustainable fashion.

# Ad summary This ad for ThredUp features a woman walking in the city as she highlights the different pieces of her outfit. The text overlay states, "Meet Your Daily Edit" to highlight the curation on the platform. # Brand positioning ThredUp is an online resale marketplace that offers a wide variety of clothing, shoes, and accessories. ThredUp aims to occupy the space in the consumer's mind as an affordable and sustainable fashion option. The brand aligns with values of conscious consumerism and individuality, promoting a tone of accessible style and discovery. ThredUp pushes against the norms of fast fashion by offering secondhand items and encourages users to embrace unique, pre-loved pieces. # Product The featured products are clothing items available on ThredUp's online resale marketplace. A green sweater tank top is highlighted as a Madewell product. A dark green skirt is highlighted as a J.Crew product. A red Kate Spade purse is also featured. The ad highlights how easy it is to create a curated daily edit from ThredUp with their personalized items. # Visual style The ad has a polished commercial aesthetic with a UGC feel. The editing style includes quick cuts and smooth transitions. The pacing is upbeat with many cuts. The cuts are timed to the music beats. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman holding an umbrella while walking in a rainy city environment. The text overlay states, "Meet Your Daily Edit." This is intended to hook the viewer and introduce the concept of the brand. - 00:02–00:05 00:02–00:05 The ad shows different clothing items appearing in circles. This shows different clothing items available on ThredUp. - 00:05–00:09 00:05–00:09 The ad features close up visuals of the skirt and shoes, as well as the text overlay, "A curation that knows what you love before you do." This is meant to highlight ThredUp's curated and personalized service. - 00:09–00:15 00:09–00:15 The ad shows the woman walking on the street with the text overlay, "Discover Your Daily Edit." This encourages the viewer to engage with the platform. The woman then turns and smiles at the camera as the ThredUp logo is revealed.

# Ad summary This ad promotes ThredUp as a sustainable way to declutter your closet. The ad features a creator decluttering her closet and filling a ThredUp Clean Out Bag. The creator highlights that ThredUp recirculates about 90% of the items sent in, making it one of the most sustainable ways to clean out your closet. # Brand positioning ThredUp is presented as a sustainable solution for decluttering and refreshing your closet. The brand is positioned as being environmentally responsible by recirculating clothing and reducing clothing waste. ThredUp emphasizes that using their Clean Out Bags helps extend the life cycle of clothing and promotes intentional and sustainable choices, and allows you to make money from doing so. # Product ThredUp's Clean Out Bag is a service that allows users to send in unwanted clothing items for recirculation. Once the items are received, ThredUp assesses the items and recirculates about 90% of them back into American closets. The service is designed to be a sustainable way to clean out your closet by giving your clothes a second life. ThredUp handles the decluttering process, making it easy to ensure clothing gets a second life and earns the user a bit of cash. # Visual style The ad has a polished, lifestyle-focused aesthetic. The editing style is quick cuts, and the production quality is high-end commercial. There are many shots of the creator in visually appealing environments. The pacing is consistent with the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Order your ThredUp Clean Out Bag or print your label at ThredUp.com # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with a text overlay "Earth Month" and a shot of a public park. - 00:00–00:03 00:00–00:03 The creator states that "Earth Month is a better time than ever to make an impactful difference with tiny tweaks to my daily choices." - 00:03–00:07 00:03–00:07 The creator lists her "space, what I eat, what I wear." The visuals show a clean home, a food market, and walking down the street. - 00:07–00:15 00:07–00:15 The creator is back in her room by her closet. She says, "Letting go of clothing tied to an older version of myself helps make room for who I'm becoming. Being intentional with decluttering is important." - 00:15–00:17 00:15–00:17 The creator says, "Being sustainable is even more important." The visuals show a farmer's market. - 00:17–00:21 00:17–00:21 The creator says, "For that reason, I use ThredUp's Clean Out Bag." The visuals show a white and green ThredUp bag that says, "Lighter closet. Fresher style. Brighter planet." - 00:21–00:25 00:21–00:25 The creator states, "About 90% of the items that get sent in, get recirculated back into American closets!" - 00:25–00:28 00:25–00:28 The creator states that it is "making it one of the most sustainable ways to clean out your closet." - 00:29–00:33 00:29–00:33 The creator shares more information about ThredUp, including the company's logo, mission, and connection to the Long-Term Stock Exchange. - 00:33–00:40 00:33–00:40 The creator shares shots of her around the city, and at a beach. She says, "Sending in a clean out bag, gives your clothes the second life that they deserve. Be intentional, be sustainable..." - 00:40–00:44 00:40–00:44 The creator states, "...and make a little cash while doing it all. Order your ThredUp Clean Out Bag or print your label at ThredUp.com"