How Skyscanner Advertises on Meta

# Ad summary This ad promotes Skyscanner, a travel app, by showing a man booking a trip to Goa. The man is first seen seated and looking at his phone, saying that he needs a trip. He opens Skyscanner, books a flight and encourages the viewer to book it. The man is then seen on a beach in Goa. He trusts Skyscanner. # Brand positioning Skyscanner is presented as a reliable platform for spontaneous and budget-conscious travelers seeking convenient and flexible travel planning. The brand positions itself as a facilitator of memorable travel experiences, enabling users to quickly find and book the best travel deals. It is implied that Skyscanner values convenience, spontaneity, and exploration. Skyscanner seems to be targeting the audience who is looking for a quick getaway and who are driven by spontaneity. # Product Skyscanner is an online platform that helps users to search for flights, hotels, and rental cars by comparing prices from different airlines and travel agencies. It allows users to search for flights everywhere with flexible dates, set price alerts and find the best deal. The product is for people who want to travel spontaneously and effortlessly and who are looking for a quick getaway. It simplifies travel planning and caters to budget-conscious travelers. It addresses the barrier of cost by highlighting flexible date options and price alerts, suggesting that the product can help users find the best deals and save money. # Visual style The ad has a UGC feel. The video seems to be shot on a phone. There are quick cuts. The production quality is casual. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Just book it # Point of view - [object Object] # Storyline - 00:00–00:02 The man is seen looking at his phone. - 00:02–00:10 00:02–00:10: The screen shows the Skyscanner app. The man is searching for and booking a flight to Goa. - 00:11–00:16 00:11–00:16: The shot changes to a beach, where the man is enjoying his vacation with his friend. This shows the viewer the man was able to book a spontaneous flight and arrive in Goa. - 00:16–00:23 00:16–00:23: Shots of the man's vacation in Goa are shown. This is meant to convey the fun he is having on his trip. - 00:23–00:26 00:23–00:26: The screen shows the quote, "Just book it". The man is encouraging the viewer to book their vacation with Skyscanner.

# Ad summary This ad promotes Skyscanner as an easy way to book travel. It follows a creator's experience booking a cheap last-minute trip to Morocco. # Brand positioning Skyscanner aims to occupy the space of an accessible and budget-friendly travel planning platform, particularly for those interested in spontaneous, last-minute travel. The brand showcases itself as the go-to app for finding affordable deals, simplifying the booking process, and enabling users to easily plan trips to destinations like Morocco. It positions itself against the norm of meticulously planned travel by emphasizing the ease and excitement of discovering unexpected, affordable travel opportunities. The brand's positioning is functional, focusing on the simplicity and cost-effectiveness of the platform. # Product Skyscanner is presented as an app and website that allows users to find affordable deals on flights and easily plan trips. The ad highlights the platform's ability to quickly locate and book last-minute trips, as demonstrated by the creator's experience of finding a cheap deal to Morocco within minutes. Key features implicitly showcased include the ability to search for flights, compare prices, and book travel arrangements efficiently. Skyscanner addresses the purchase barrier of travel planning by emphasizing how quick and easy the process can be, encouraging viewers to use the app for spontaneous travel opportunities. # Visual style The ad uses a casual, UGC-style aesthetic with handheld camera work and natural lighting, lending it an authentic and relatable feel. The editing includes quick cuts to showcase various aspects of the trip, maintaining an energetic pace. The production quality appears to be a hybrid of user-generated content and slightly polished commercial, appealing to an audience seeking travel inspiration and easy solutions. The pacing is fast, with numerous cuts per minute, and remains consistent throughout the ad. The cuts of locations sync with the voiceover lines, creating a seamless audio-visual experience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a first-person view inside the Skyscanner app, showing various low-cost flight options. - 00:04–00:06 Next, the ad transitions to a female content creator who is talking directly to the camera, explaining that she found a cheap flight to Morocco. - 00:06–00:24 The narrative shifts to a montage of various scenes in Morocco, which are implied to be part of her trip. This emphasizes the ease of booking and the exciting experience that resulted. - 00:24–00:26 The ad returns to the creator talking to the camera as she encourages viewers to book their own trip to Morocco, framing it as a can't miss opportunity. This reinforces Skyscanner's role in making dream trips a reality.

# Ad summary The image ad showcases Skyscanner, an online platform for comparing travel options. It presents a table of potential flight options from three different airlines to highlight the service's ability to aggregate and compare offers in one place. The overall layout focuses on simplicity and functionality to promote ease of use and value to the viewer. # Brand positioning Skyscanner aims to be the go-to platform for comparing a wide range of travel deals. The brand is positioned as a one-stop solution for customers looking to save time and money on flights. By presenting a variety of options in a clear, side-by-side format, Skyscanner promotes ease and transparency, suggesting that the brand is on the side of the consumer, helping them make the most informed choices without hidden costs or agendas. This approach appeals to budget-conscious travelers who value convenience and choice. # Product Skyscanner is presented as a travel comparison platform, specifically highlighting its flight search capabilities. The product allows users to view flight options from multiple airlines for the same route, presented in a clean, tabular format. The ad includes airline names and logos, departure and arrival times, origin and destination airports, and an indication of direct flights. Each row represents a flight option, and the varying prices for each airline are implied, although the specific pricing is not shown. Skyscanner simplifies the process of finding the best travel deals by consolidating options in one place, thereby addressing the potential purchase barrier of time-consuming manual comparison across multiple airline websites. # Visual style The ad features a clean and minimalistic design with a focus on functionality. The color palette is limited to blue, white, orange, yellow, and red, creating a cohesive and professional look. The layout is structured with clear, easy-to-read text and simple graphical elements. The overall aesthetic is platform-native, resembling a typical search result page. This approach aims to be scannable and provide a seamless user experience, promoting quick comprehension and action. # Hooks Headline: Comparez des offres exceptionnelles au même endroit # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by stating, "Comparez des offres exceptionnelles au même endroit," which tells the audience they can find exceptional deals in one place. This is the brand speaking, setting the stage for the value proposition of the platform. - The Skyscanner logo is displayed to visually reinforce the brand's identity and to associate the service with the promise of easily compared travel options; the brand is building brand recognition. - The ad shows a comparison table of flight options from different airlines (EasyJet, Ryanair, and Air France) with departure and arrival times, origin and destination airports, and a 'Direct' flight indicator. This part of the story shows the customer the platform’s offering by clearly conveying the value proposition through side-by-side comparison.

# Ad summary This ad from Skyscanner showcases sunny destinations like Spain and Italy. The ad uses travel imagery with text to highlight deals to various destinations. # Brand positioning Skyscanner is presented as a travel aggregator that is focused on providing access to travel deals for any destination. The brand is positioned as a go-to platform for budget-conscious travelers who want to find affordable options, suggesting a focus on practicality and value. The brand aims to facilitate travel by offering a wide array of choices, reinforcing the idea that travel is accessible to everyone, regardless of their destination preferences or budget. # Product Skyscanner's platform helps people find and compare prices on flights, hotels, and car rentals. The ad focuses on the platform's ability to help users find travel deals to a wide variety of destinations. It conveys that users can discover and book travel options for both well-known and more obscure locations. The platform addresses the common purchase barrier of cost by emphasizing its ability to provide deals, suggesting that travel doesn't have to be expensive when using Skyscanner. # Visual style The ad uses a clean and modern aesthetic with bright, saturated colors. The images are high-quality and feature natural lighting. The design is simple and easy to understand, with a focus on showcasing the destinations and deals available through Skyscanner. The image makes use of the platform's color palette and logo. # Hooks Headline: Hitta erbjudanden till vart som helst och överallt # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a sunny scene of people relaxing on lounge chairs by a pool, setting the stage for vacation inspiration. The intent is to capture the viewer's attention with an appealing holiday setting, inviting them to consider travel possibilities from a traveler's perspective. - The ad transitions to a headline offering travel deals to any destination, reinforcing the platform's value proposition and wide-ranging services. This builds on the initial image, offering a solution to travel aspirations by promising affordable options, told from Skyscanner's point of view as a service provider. - The ad displays an additional image of a person exploring a picturesque street in Italy, highlighting another potential travel destination. This continues to build the narrative of travel possibilities, expanding the viewer's imagination and demonstrating the breadth of destinations available through Skyscanner, told from the brand's perspective. - The ad concludes with the Skyscanner logo. This solidifies brand recognition and provides a clear call to action, inviting viewers to engage with the platform and explore travel deals from Skyscanner's perspective as the advertiser.

# Ad summary This ad for Skyscanner features a woman in a bathing suit and straw hat laying next to a pool, paired with messaging about travel deals. # Brand positioning Skyscanner is presented as a tool for finding affordable travel deals. The brand aims to be seen as a facilitator of travel, making it easier for consumers to discover and take advantage of opportunities to travel. The visuals and messaging suggest a focus on relaxation and leisure travel, positioning Skyscanner as a means to achieve these experiences without overspending. The brand appears to ignore any category norms in favor of simplicity and ease of use. # Product The ad promotes Skyscanner, a travel search engine and app that helps users find affordable flights, hotels, and car rentals. It emphasizes the brand's "Drops," which appear to be special deals or price drops on travel. The product is for travelers looking for cost-effective travel options, especially those who are flexible and can take advantage of limited-time offers. The ad aims to address the barrier of high travel costs by highlighting the availability of deals, implying that Skyscanner can make travel more accessible. # Visual style The ad uses a clean, modern visual style. The production quality appears to be high, with clear photography and simple graphic elements. The image is divided into sections with different colors and text overlays to convey information. The color palette is bright and inviting, with a focus on blues, yellows, and whites. # Hooks Headline: VERPASSE KEINE REISEANGEBOTE # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bird’s eye view of a woman lounging beside a pool. The intention is to convey a sense of relaxation and aspirational travel. The audience is viewing it from the perspective of the brand. - Next, the words “VERPASSE KEINE REISEANGEBOTE” which translates to, "Don't miss any travel offers", are presented. This is designed to grab attention and promise value. The audience is experiencing it from the perspective of the brand. - The ad then introduces "DROPS" with a checkmark icon, highlighting the special travel deals available through Skyscanner. This indicates a specific feature or type of offer within the platform. The audience is experiencing it from the perspective of the brand. - Finally, the Skyscanner logo is shown at the bottom. The intention is to reinforce brand recognition and call attention to the product that can help get them to their destination. The audience is experiencing it from the perspective of the brand.

# Ad summary This image ad for Skyscanner features a woman relaxing by a pool with the text "NO TE QUEDES SIN TU OFERTA" and "DROPS." It encourages viewers to sign up for Skyscanner's travel deals. # Brand positioning Skyscanner is presented as a helpful tool for finding great travel deals. The ad uses the promise of 'DROPS' to create excitement around these exclusive offers, appealing to budget-conscious travelers who are eager to discover new destinations. The brand positions itself as an accessible platform that delivers value and makes travel more affordable, thereby inviting potential customers to engage with their offer and explore the possibilities of their next vacation. # Product The featured product is Skyscanner's 'DROPS,' which are exclusive travel deals delivered directly to users. The deals are for flights, hotels, and car rentals. By signing up, users gain access to potentially significant savings, positioning 'DROPS' as a must-have for any traveler looking to maximize their budget. The ad addresses the potential purchase barrier of high travel costs by promising access to discounted rates, making travel more accessible. The 'DROPS' functionality is for anyone looking to save on travel. The ad is telling the viewer that they can save on travel by signing up for 'DROPS.' # Visual style The ad has a bright and clean aesthetic. The image is high-quality, with a clear focus on the subject. The layout is simple, with text layered over the photograph. The color palette is bright, contrasting the dark blue frame with the light hues of the pool and text. # Hooks Headline: NO TE QUEDES SIN TU OFERTA # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of a woman relaxing by a pool. This immediately conveys a sense of leisure and the appeal of travel, setting the stage for what the ad promises. This is from the customer's POV to show the desired outcome. - The text “NO TE QUEDES SIN TU OFERTA” (Don't miss your offer) appears above the woman, emphasizing the urgency and exclusivity of the travel deals. This is from the brand's POV as it is promoting the deals they offer. - The word “DROPS” is displayed prominently, suggesting that these exclusive offers are easily attainable through Skyscanner. This highlights the product name and serves as a brand identifier. This is also from the brand's POV to show the service it is promoting. - The ad concludes with the Skyscanner logo, solidifying the brand identity and signaling the source of these travel deals. This assures viewers who is providing this offer. This is from the brand's POV to show the origin of the offer.

# Ad summary This ad from Skyscanner promotes the 'Drops' feature in their app. It uses a backdrop of people enjoying a hot spring to connect with the sense of adventure and relaxation the app can provide. # Brand positioning Skyscanner is presented as a travel planning app that helps users find the best deals. By featuring a location where travelers are enjoying an outdoor experience, the brand aligns itself with exploration, adventure, and the desire to find unique and memorable travel opportunities. The brand aims to occupy a space in the consumer's mind as a go-to resource for affordable and exciting travel. # Product The ad promotes the 'Drops' feature within the Skyscanner app, which alerts users to deals for travel opportunities. It aims to solve the problem of missing out on affordable travel opportunities. The feature is visually represented by an icon of a downward trending line inside a square, symbolizing the dropping prices that users can take advantage of. The ad emphasizes the newness of the feature with the phrase 'Nueva función en la app!', suggesting that Skyscanner is constantly improving and offering new ways for users to save money and discover travel options. # Visual style The ad features a blend of digital text overlays on top of a natural, slightly desaturated photograph. This juxtaposition is designed to feel somewhat natural, but with some artificial color enhancements to draw the eye. The aesthetic aims to be inviting and inspire relaxation. # Hooks Headline: DROPS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the Skyscanner logo, establishing the brand's presence. This introduction intends to immediately identify the source of the travel opportunity being presented from the brand's POV. - Next, the text “DROPS ¡Nueva función en la app!” is revealed. This informs the audience of the new app feature being advertised and its main purpose. The brand is relaying this information to draw attention to its latest offering. - Finally, the ad transitions to a background image of a group of people relaxing in a hot spring. This creates an association between the app and unique, enjoyable travel experiences from the customer's perspective.

# Ad summary This image ad for Skyscanner uses the image of two women diving into an infinity pool with the text 'DROPS Flugpreissenkungen von mindestens 20 %' written above them to show that Skyscanner has flights with prices that have dropped a minimum of 20%. # Brand positioning Skyscanner is an app that helps users find the cheapest flights. The brand is positioned as a tool that allows consumers to save money and time while planning travel. The brand's values align with accessibility, value, and ease of travel. It pushes against the conventional behaviors of booking flights directly through airlines or travel agencies, which may not always offer the best deals. # Product The product being advertised is the Skyscanner app, which helps users find and book flights at the best prices. The ad highlights flight price drops of at least 20%, emphasizing the app's ability to save users money. The app targets travelers looking for affordable flight options. The visual of the women diving into a pool suggests this product is for people planning vacations and leisure travel. It addresses the purchase barrier of high flight costs by promising savings and affordability. The ad focuses on the cost savings of booking with Skyscanner. # Visual style The ad's visual style is clean and polished. The image has bright colors, emphasizing the fun of travel. The typography is modern and legible, while the overall design is simple and direct. This style aims for easy scannability in a feed, using a lifestyle image to capture attention. # Hooks Headline: DROPS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the brand logo, Skyscanner, followed by the headline 'DROPS Flugpreissenkungen von mindestens 20 %.' This is to hook the audience in with a value proposition to save them money on flights. This is told from the brand's POV. - The bottom half of the image features two women diving into an infinity pool on what appears to be a sunny day. This image is intended to evoke a sense of vacation and wanderlust. This is from the customer's POV.

# Ad summary This ad for Skyscanner uses travel scenes through windows to evoke a feeling of wonderlust. It prompts the viewer to download the app and start exploring the world. # Brand positioning Skyscanner is presented as a catalyst for travel and exploration, catering to those who dream of wandering the world. The brand positions itself as a tool to turn travel daydreams into reality. Skyscanner aligns with the values of adventure, spontaneity, and the emotional fulfillment of travel. The ad subtly pushes against the mundane routines of daily life, suggesting that Skyscanner offers an escape. The brand's positioning is more emotional, focusing on inspiring wanderlust and making travel dreams accessible. With its offer of flights, hotels, and car rentals, Skyscanner aims to be the go-to platform for planning spontaneous and fulfilling trips. # Product Skyscanner is presented as a comprehensive app designed to facilitate travel planning. The ad showcases the app as a tool for booking flights, hotels, and car rentals. It implicitly targets individuals with a strong desire for travel and exploration, encouraging them to turn their daydreams into concrete plans. Skyscanner's USP is its ability to make travel planning seamless and spontaneous, allowing users to explore the world without constraints. The ad highlights the emotional benefits of travel, such as discovering new places and satisfying wanderlust. The product addresses the purchase barrier of complicated travel planning by offering a user-friendly platform that simplifies the booking process and inspires spontaneous trips. # Visual style The ad has a polished, dreamy aesthetic, combining scenic shots with clean, modern text overlays. The editing style features smooth transitions and slow zooms, creating a sense of calm and wanderlust. The production quality is high, with well-lit scenes and vibrant colors that evoke the beauty of travel destinations. The visual motifs include window views framing travel destinations, reinforcing the theme of looking out at the world and dreaming of adventure. The pacing is slow and steady, with cuts timed to the rhythm of the music, enhancing the ad's relaxing and inspirational tone. # Call to action Download the app # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with the Skyscanner logo, setting the stage for the travel planning platform. - 00:00–00:02 00:00–00:02 A view through a window shows a beach at sunset. This evokes a sense of peace and wanderlust, hinting at travel. - 00:02–00:03 00:02–00:03 Text appears stating "Ever catch yourself...", drawing the viewer into a reflective mood. - 00:03–00:07 00:03–00:07 The word "DRIFTING" is displayed over the beach scene. This reinforces the idea of getting lost in thought and dreaming of travel. - 00:07–00:11 00:07–00:11 A window view of a park in Paris is shown, with the word "ROAMING" overlaid. This broadens the sense of travel possibilities to include urban exploration. - 00:11–00:17 00:11–00:17 A woman is shown kayaking in a lush jungle river, with the word "EXPLORING" displayed. The sense of adventure grows by expanding travel from city to nature. Following the previous beats, this moment is now a more active state of travel daydreaming. - 00:17–00:18 00:17–00:18 The text overlay reads, "Wherever your daydream takes you", offering a summary of the previous scenarios as places one might daydream about. The phrase is encouraging, suggesting boundless travel options. - 00:19–00:21 00:19–00:21 The Skyscanner logo reappears with "Download the app", prompting the viewer to make travel plans.

# Ad summary This ad for Skyscanner features two women diving into a pool. The headline, "DROPS" and "Vuelos que han bajado al menos un 20 %" suggests that users can find great deals on flights using Skyscanner. # Brand positioning Skyscanner is presented as a user-friendly platform that helps travelers find the best deals on flights. The brand's positioning in the market is one that is reliable and efficient in finding travel options. By offering a service that alerts customers when flight prices drop, Skyscanner demonstrates its commitment to saving customers money and time, encouraging users to care about the practical benefits of using their platform for travel planning. # Product Skyscanner is advertising its flight search and alert service, which notifies users when flight prices drop by at least 20%. The service is presented as a way to save money on flights, targeting travelers looking for affordable options. The ad implies that Skyscanner monitors flight prices and provides timely updates, making it a valuable tool for planning trips and securing deals. The use of vibrant imagery and the promise of flight price drops conveys that using Skyscanner can make travel more accessible and affordable. # Visual style The ad has a clean, modern aesthetic with a focus on bright colors and a simple layout. The overall production quality is high, with professional photography and clear typography. The image treatment includes color grading to enhance the turquoise tones of the water, creating a visually appealing and inviting atmosphere. The typography is large and bold, ensuring the messaging is easily scannable in a fast-scrolling feed. # Hooks Headline: DROPS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the Skyscanner logo at the top, establishing the brand identity and setting the context for what is to follow. This introduces the brand early, ensuring viewers know who is presenting the message, from the brand's perspective. - The ad then presents the text "DROPS", styled in yellow, which serves to capture attention and signal the theme of falling prices on flights. It emphasizes a key element of the offering, from the brand's perspective. - Following the attention-grabbing word is the phrase "Vuelos que han bajado al menos un 20 %", which translates to "Flights that have dropped at least 20%". This clarifies the offer, explaining the specific value proposition to the viewer, from the brand's perspective. - The ad concludes with an image of two women diving into a pool, which creates a visual metaphor for the concept of "DROPS" and reinforces the idea of diving into savings. This imagery relates to the product, from the brand's perspective.

# Ad summary This ad uses humor and relatability to introduce Skyscanner as a way to avoid using a travel agent and search top travel sites in one place. # Brand positioning Skyscanner is presented as a modern solution to travel planning, positioning itself as a substitute for traditional travel agents. The brand promotes ease and efficiency by consolidating top travel sites into one platform, catering to tech-savvy travelers seeking convenience and competitive deals. The brand aims to occupy the space of a reliable and user-friendly travel companion, emphasizing the independence and empowerment of individual travelers. This positioning leans towards functional benefits like simplicity and performance, appealing to users who value time-saving and cost-effective travel arrangements. # Product Skyscanner is featured as a comprehensive travel search engine accessible via a mobile app. The app aggregates flight, hotel, and car rental options from various travel sites, enabling users to compare prices and find the best deals in one place. The ad highlights the app's convenience, suggesting it eliminates the need for traditional travel agents. It caters to independent travelers looking for a straightforward way to plan and book their trips. The unique selling proposition is the consolidation of multiple travel sites into a single, user-friendly platform, addressing the barrier of time-consuming manual comparisons across different websites. The ad language focuses on the ease of use and the potential for saving money by finding top travel sites in one place, positioning Skyscanner as a valuable tool for budget-conscious and efficient travel planning. # Visual style The ad utilizes a bright, clean, and modern visual style with a studio-shot quality. The turquoise gradient background provides a vibrant backdrop that contrasts with the white text and the app's interface. The image treatment includes sharp focus on the foreground elements, particularly the man holding the phone, while the background elements are slightly blurred to create depth. The typography is large and bold, ensuring readability and stop power in the feed. The visual style balances platform-native aesthetics with a high-design approach, aiming to capture attention while maintaining a polished and professional look. # Hooks Headline: You don't need a guy who knows a guy # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by presenting a problem: the outdated reliance on personal connections for travel deals. The Brand introduces the message that modern travelers no longer need 'a guy who knows a guy' to find top travel sites, suggesting that the traditional method is inefficient and unnecessary. - The brand shows the solution that travelers can 'search top travel sites in one place'. This statement conveys the brand's intention to highlight the convenience and comprehensiveness of Skyscanner’s platform. - The Brand presents a man confidently holding up his phone featuring the Skyscanner app. This portrays the ease and accessibility of the app, with a clear user interface that promises a streamlined travel planning experience. - An unimpressed man in a costume looking surprisedly at the first man holding his phone. This emphasizes the ad's intention to visually underscore the absurdity of relying on outdated, informal methods compared to the straightforwardness of using Skyscanner.

# Ad summary This ad for Skyscanner features a person standing on a mountain top, with the text "EXPLORE THE WORLD" overlaid on the image. The ad promotes Skyscanner as a tool to find flights to destinations like Japan. # Brand positioning Skyscanner is presented as a tool for adventurous travelers who want to explore the world. The brand is positioned as a facilitator of travel experiences, encouraging users to discover new destinations. The brand aligns with values of exploration, freedom, and accessibility, suggesting that travel is within reach for anyone who wants to see the world. Skyscanner aims to occupy the space of a user-friendly and reliable travel planning resource, contrasting with the complexity or exclusivity sometimes associated with travel booking. # Product Skyscanner is advertised as a platform to find and book flights to various destinations. The ad highlights the possibility of exploring the world, suggesting that Skyscanner provides access to a wide range of travel options. The product is for individuals who have a desire to travel and explore new places. The ad addresses the potential barrier of not knowing where to go by showcasing a specific destination (Japan) and implying that Skyscanner can help users discover and plan their trips. # Visual style The ad has a clean and modern visual style. The production quality appears to be high, with a professionally shot landscape image. The typography is large and bold, making it easily scannable. The overall design is simple and uncluttered, focusing on the aspirational image and clear messaging. The use of a bright blue background and white text creates a strong contrast, enhancing visibility. # Hooks Headline: EXPLORE THE WORLD # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a scenic view of a person standing on a mountain, which conveys a sense of adventure and exploration. This is from the perspective of the brand, setting the stage for the viewer to imagine themselves in a similar situation. - The text "EXPLORE THE WORLD" appears over the image, reinforcing the idea of travel and discovery. This message is from the brand, encouraging viewers to consider the possibilities of travel. - A location tag with an airplane icon and the word "Japan" is shown, suggesting a specific destination that viewers can explore. This is from the brand, providing a concrete example of where Skyscanner can take you. - The Skyscanner logo is displayed at the bottom, branding the ad and providing a clear call to action for viewers to use the platform. This is from the brand, solidifying its role as the facilitator of these travel experiences.

# Ad summary This ad promotes the Skyscanner app, highlighting its AI-powered search feature for travel inspiration. The ad opens with a collage of travel activities, then transitions to a screen recording of a user typing a query into the app's search bar. The app then suggests destinations and activities, emphasizing the ease of finding travel ideas using AI. # Brand positioning Skyscanner is presented as a modern, tech-forward travel app that helps users discover new travel experiences. The brand aims to occupy the space of a travel inspiration and planning tool, particularly for users who are open to new ideas and experiences. The brand aligns with values of exploration, adventure, and ease of use, leveraging AI technology to simplify travel planning. Skyscanner pushes against the norm of traditional travel planning by offering AI-driven suggestions, making it easier for users to find unique and personalized travel options. The brand positioning is both functional (AI-powered search, easy planning) and emotional (inspiring travel, discovering new experiences). # Product The advertised product is the Skyscanner mobile app, specifically its AI-powered search feature. The app is designed to help users discover and plan travel activities and destinations. It works by allowing users to input general queries like "What fun activities should I do in the USA?" The AI then generates personalized suggestions, such as whitewater rafting in Jackson Hole, including flight prices and a direct link to book flights. The app is for anyone looking for travel inspiration and easy planning, particularly those open to trying new activities. The USP is its AI-driven suggestion engine, which simplifies the process of finding unique travel ideas. The ad addresses the purchase barrier of not knowing where to travel or what to do by offering AI-generated inspiration. # Visual style The ad has a clean, modern aesthetic with a focus on simplicity and ease of use. The editing style is straightforward with static shots and smooth transitions. The production quality is polished, giving it a professional commercial feel. The pacing is consistent, with a moderate rhythm that keeps the viewer engaged. The visuals are synced with the music, creating a cohesive and appealing presentation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the app # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with a dynamic collage of various travel activities, including paragliding, surfing, and swimming. - 00:00–00:03 The message conveyed is one of adventure and excitement, showcasing the diverse range of experiences available through travel. The perspective is from a general audience, aiming to capture attention and spark interest in travel possibilities. The tone is energetic and visually engaging, setting a positive and adventurous mood. - 00:03–00:06 The ad transitions to a screen recording of a user typing "What fun activities should I do in the USA?" into the Skyscanner app's search bar. - 00:03–00:06 This shows the user's perspective, demonstrating how easy it is to start a search for travel ideas within the app. The message is that the app is user-friendly and intuitive, making it simple to find travel inspiration. The tone is practical and informative, highlighting the app's functionality. - 00:06–00:08 The app then displays a suggestion: whitewater rafting in Jackson Hole, including a photo, brief description, flight prices, and a "See flights" button. - 00:06–00:08 This showcases the app's AI-powered suggestion feature, providing a specific and appealing travel idea. The message is that the app can quickly generate relevant and attractive travel options based on a simple query. The tone is enticing and informative, aiming to inspire the user to explore the suggested activity. - 00:08–00:14 The ad concludes with the text "Get inspired with AI" and a prompt to download the Skyscanner app. - 00:08–00:14 This reinforces the app's key value proposition: using AI to inspire travel ideas. The message is a clear call to action, encouraging viewers to download the app and start planning their next adventure. The tone is motivational and direct, aiming to drive app downloads.

# Ad summary This ad for Skyscanner highlights the ability to find the best deals on flights. # Brand positioning Skyscanner is presented as a tool to help users find the best deals on flights. The brand is positioned as a helpful resource for travelers looking to save money or time when booking flights. The brand's tone is functional and straightforward, focusing on the practical benefits of using the service. # Product Skyscanner is a flight comparison tool that allows users to find the best, cheapest, and fastest flights. The product is for anyone looking to travel and wants to find the most convenient or cost-effective options. The ad addresses the purchase barrier of finding affordable and efficient travel options by highlighting the ability to compare flights based on price and speed. # Visual style The ad has a clean and modern visual style. The use of blue and white creates a sense of trust and reliability. The photo in the background adds a personal touch and shows the product in the context of travel. # Hooks Headline: Find the best deals on flights # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating the core value proposition: finding the best deals on flights. This is intended to immediately grab the viewer's attention and set the stage for what the product offers, told from the brand's perspective. - The ad then presents three options: best, cheapest, and fastest. This is intended to show the user that they can customize their search based on their priorities, told from the brand's perspective. - The ad shows a woman crossing a street, implying she is traveling. This is intended to create a relatable scenario for the viewer and show the product in the context of travel, told from the customer's perspective.

# Ad summary This ad promotes Skyscanner, a travel search engine, by showcasing the inconvenience of relying on personal recommendations and positioning Skyscanner as a trusted international travel expert for finding the best deals. # Brand positioning Skyscanner is presented as a trustworthy and tech-savvy alternative to traditional travel advice. The brand positions itself as an international travel expert, aiming to occupy the consumer's mind as the go-to platform for finding epic deals. It challenges the norm of relying on personal connections for travel planning, suggesting that their app offers a more efficient and reliable solution. The brand positioning is functional, focusing on the simplicity and performance of its travel search engine. # Product Skyscanner is presented as a travel search engine app designed to help users find the best deals on flights, hotels, and car rentals. The ad highlights the app as a way to "break the chain" of relying on friends and acquaintances for travel advice, positioning it as a more efficient and trustworthy alternative. Skyscanner is presented as a tool for independent travel planning, suggesting that it eliminates the need to depend on others' opinions or recommendations. The app is described as the "ultimate hack" for travel, implying it simplifies the process of finding affordable and suitable travel options. # Visual style The ad has a casual, UGC-feel with a mix of static shots and close-ups. The production quality appears to be moderately polished, balancing a raw, authentic feel with clear visuals and sound. The editing style includes quick cuts to transition between scenes. The pacing is moderate, with cuts timed to coincide with spoken lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Abhi download karen # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A crowded vehicle is shown, filled with people suggesting travel destinations. - 00:02–00:03 00:02–00:03 The scene transitions to a man in a room holding a globe, who questions if the viewer needs a travel expert. This moment is designed to set up the problem of needing reliable travel advice. - 00:04–00:07 00:04–00:07 The man suggests breaking free from the reliance on other people by using the Skyscanner app. This moment introduces Skyscanner as the solution to the problem, offering an alternative to traditional travel planning. - 00:07–00:09 00:07–00:09 The man playfully rebrands Skyscanner to Suryascanner. This moment is a lighthearted take to show the brand has all the user needs. - 00:09–00:14 00:09–00:14 The ad concludes by highlighting Skyscanner's credibility as the trusted international travel expert for epic deals and a call to action to download the app. This reinforces the value proposition and encourages the viewer to take the next step.

# Ad summary This UGC-style video ad features a woman sharing her tips and tricks for finding affordable flights to Bali using the Skyscanner app. She emphasizes using flexible dates and price alerts to secure the best deals. The ad showcases beautiful visuals of Bali and ends with a call to action to book a dream trip. # Brand positioning This ad presents Skyscanner as a user-friendly and reliable platform that empowers travelers to find the cheapest flights available. The brand aims to occupy the space of a go-to resource for budget-conscious travelers. The brand aligns with the values of accessibility, affordability, and making dream vacations a reality for everyone. It challenges the norm that traveling has to be expensive and positions itself as a tool to overcome that barrier. The brand positioning is functional, emphasizing simplicity and performance in finding the best flight deals. # Product Skyscanner is presented as a flight search engine that helps users find the cheapest flights. The ad highlights two key features: flexible dates and price alerts. Using flexible dates allows users to see which days are the cheapest to fly, while price alerts notify users when prices drop, ensuring they never miss a deal. The ad is targeted towards budget-conscious travelers who want to save money on flights. The USPs are the ease of finding deals and the ability to save significant money. The ad addresses the purchase barrier of flights being the most expensive part of traveling by demonstrating how Skyscanner can make dream trips like Bali affordable. # Visual style The ad has a UGC feel, with casual selfie-style shots and quick cuts. The production quality is a hybrid, combining real-life footage with screen recordings, to feel more authentic. The pacing is quick, around 20 cuts per minute, which keeps the viewer engaged. The visuals are timed to the audio. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts by immediately hooking viewers in with the promise of affordable travel to an aspirational destination, Bali. The narrator is inviting viewers to learn how to achieve the same travel hack. Her tone is casual and friendly, suggesting she is sharing insider secrets. - 00:03–00:08 Building on the hook, the narrator introduces herself as someone who is always looking for budget ways to travel, establishing her credibility as a deal-seeker. The focus shifts to the problem of expensive flights and the audience learns that finding cheap flights is key to traveling. - 00:08–00:14 The ad pivots to presenting Skyscanner as the solution, positioning it as the narrator's go-to resource for finding the cheapest flights. Her enthusiasm and trust in the platform build confidence in the viewer. - 00:15–00:21 Moving from general praise to specific features, the narrator explains how to use flexible dates and price alerts within Skyscanner to maximize savings. This demo style approach shows the viewer the tangible steps they can take. - 00:21–00:24 The ad emphasizes the overall value proposition of saving money and making dream trips a reality. The narrator emphasizes the benefit of savings. - 00:24–00:28 To bring it full circle, the ad returns to the Bali destination, visually reinforcing the dream trip the narrator was able to achieve thanks to the tips she is sharing with the viewer. The use of visual is a high level way of displaying the beauty of the destination.

# Ad summary This image ad for Skyscanner uses an influencer to share with the audience they can search all travel sites in one place. # Brand positioning Skyscanner is a travel search engine designed to help users find the best deals on flights, hotels, and car rentals. Positioned as a one-stop solution for travel planning, Skyscanner allows users to compare prices from multiple sources, ensuring they get the most value for their money. The brand promotes simplicity and convenience, enabling travelers to easily plan their trips without the hassle of visiting multiple websites. By aggregating travel options in one place, Skyscanner aims to save users time and effort, making travel planning more efficient and enjoyable. # Product Skyscanner is advertised as a search engine for travel deals. It allows users to search top travel sites in one place, streamlining the process of finding flights, hotels, and car rentals. The mobile app version is showcased, implying ease of use and accessibility on the go. The ad addresses the pain point of having to check multiple websites by offering a single platform where users can compare prices and options, making travel planning more efficient and convenient. # Visual style The ad features a brightly colored and modern aesthetic. The production quality appears to be high, with professionally shot images. The ad uses a split background with a solid blue color on top and a painted tropical scene on the bottom. The use of a celebrity influencer and vibrant colors creates a visually appealing and engaging experience designed to grab attention in a fast-moving feed. # Hooks Headline: Apne bando ke jugaad chhodo # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by stating "Apne bando ke jugaad chhodo" to catch the user's attention with a relatable saying that is designed to be catchy. - Next, the ad states "Search top travel sites in one place" which informs users they can use the mobile app to search travel sites in one place. - The ad also shows the mobile app on a phone that the male is holding up. - The ad finishes with two others who are holding a book titled "Catch Sunsets in Cancun" to demonstrate the user's desired outcome of the application.

# Ad summary This ad for Skyscanner features a man showing the app to the camera while another man stands behind him looking confused. The man shows how the app can search top travel sites in one place. # Brand positioning Skyscanner is positioned as a user-friendly travel search engine that simplifies travel planning. The brand aligns with the values of convenience and accessibility, aiming to remove the complexity often associated with finding the best travel deals. It presents itself as an alternative to the traditional, cumbersome methods of comparing travel options across multiple sites, offering a streamlined solution for modern travelers. The brand positioning is functional, focusing on simplicity and efficiency. # Product The ad features the Skyscanner app, a mobile application designed to search and compare travel options from various websites in one centralized location. The app is for individuals seeking to simplify their travel planning process and find the best deals on flights, hotels, and car rentals. The app includes functionality to "Search all your favourite travel sites in one place". The key selling point is its ability to consolidate travel searches, saving users time and effort by eliminating the need to visit multiple websites. # Visual style The ad has a polished, studio-shot feel with a bright, clean aesthetic. The background is slightly blurred to keep the focus on the man holding the phone. The typography is simple and legible. The overall style is modern and inviting, designed to make the Skyscanner app look appealing and easy to use. # Hooks Headline: Apne bando ke jugaad chhodo # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showing the Skyscanner logo and the headline "Apne bando ke jugaad chhodo" followed by the line "Search top travel sites in one place." This section is meant to capture attention and communicate the apps core value proposition of convenience and comprehensive travel search capability. This portion of the story is being communicated from the brand's perspective to attract potential users with a direct promise of streamlined travel planning. - The next part of the ad features a man holding up the smartphone with the Skyscanner app open on the screen. In the background stands another man who is looking at the app with confusion. The man with the phone is presented as the informed user showcasing the app, while the other man is shown as someone who is confused about travel options. This moment advances the storyline by contrasting the user's perspective and highlighting the need for the product.

# Ad summary This image ad for Skyscanner highlights the convenience of using their app for booking flights, hotels, and rental cars, with a visually appealing image of a coastal town. # Brand positioning Skyscanner is positioned as a comprehensive travel booking platform, emphasizing convenience and ease of use. The brand aims to occupy the space of a user-friendly travel aggregator that simplifies the process of finding flights, hotels, and rental cars. Skyscanner presents itself as a modern, tech-forward company that streamlines travel planning by offering all essential services in a single app. The brand promotes efficiency and accessibility, making travel arrangements straightforward and hassle-free for its customers, eliminating the need to juggle multiple platforms. # Product The Skyscanner app is presented as an all-in-one solution for booking flights, hotels, and rental cars. It's designed for travelers who value convenience and efficiency in their travel planning. The app aggregates options from various providers, allowing users to compare prices and find the best deals. Key features include the ability to search and book flights, hotels, and rental cars all in one place. The ad addresses the pain point of managing multiple bookings across different platforms by consolidating these services into a single, user-friendly application. This is highlighted as a way to save time and simplify the travel planning process. # Visual style The ad features a clean and modern design with a split layout, contrasting a solid color block with a vibrant travel destination photo. Production quality is high, with professional photography and graphic design. The visual motif is simple and direct, focusing on conveying the key message quickly and effectively. The image is brightly lit and well-composed. The typography is large and bold, making it easy to read. The design aims for high scannability in-feed, leveraging a simple layout and strong color contrast to draw the eye. # Hooks Headline: Flüge, Hotels und Mietwagen – alles in einer App # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the Skyscanner logo, establishing brand recognition and credibility. The message is from the brand, introducing itself as the provider of the following services. - Next, the ad highlights the app's key functionality: booking flights, hotels, and rental cars. This communicates the breadth of services offered, coming directly from the brand. - Finally, the ad emphasizes that all these services are available in one app, reinforcing the convenience and efficiency the brand offers. The message comes from the brand, positioning the app as a comprehensive solution for travel planning.

# Ad summary This ad for Skyscanner promotes the app as an all-in-one solution for booking flights, hotels, and rental cars. # Brand positioning Skyscanner is presented as a comprehensive travel solution, consolidating flight, hotel, and car rental bookings into a single app. The brand is positioned as simplifying travel planning, offering convenience and ease of use for users who want to manage all their travel needs in one place. The brand aligns with a lifestyle of seamless travel and exploration, contrasting with the fragmented experience of using multiple platforms or services. This brand offers a functional benefit by consolidating various travel services into one app. # Product The product being advertised is the Skyscanner app, described as an all-in-one solution for flights, hotels, and car rentals. It provides users with a single platform to handle multiple aspects of travel planning. The app aims to address the inconvenience of using separate services for different travel needs, presenting itself as a comprehensive solution. # Visual style The ad features a blend of minimalist design with a focus on a natural landscape, creating a visually appealing and clean aesthetic. The color palette is dominated by blues and greens, providing a calming effect. The overall impression is polished and professional, reminiscent of a travel brochure or website. # Hooks Headline: Volii, hotel e noleggio auto: tutto in una sola app # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the Skyscanner logo and the core message that the app combines flights, hotels, and car rentals, immediately highlighting the app's comprehensive functionality. This opening aims to quickly communicate the app’s central value proposition to the audience. The brand is telling the story. - The visual element shows a scenic coastal view, meant to inspire travel and exploration. This image aims to emotionally connect with the viewer, suggesting the destinations and experiences made possible through the Skyscanner app. The audience experiences this part of the story from the perspective of a traveler who might be drawn in by a beautiful location and the promise of easy travel planning.