How Skillshare Advertises on Meta

# Ad summary This ad promotes a Skillshare class taught by artist and illustrator Marie-Noëlle Wurm. The class focuses on the fundamental principles of composition, including Notan, contrast, shape, and balance. The ad encourages viewers to join the class and explore composition using Procreate or pen and ink, offering a 30-day free trial. # Brand positioning Skillshare is presented as a platform for creative learning, offering classes taught by experienced artists and illustrators. The brand aims to occupy a space in the consumer's mind as a resource for developing artistic skills and exploring creative techniques. The brand aligns with values of creativity, learning, and personal growth. Skillshare positions itself as a platform that empowers individuals to enhance their artistic abilities through structured online courses. The brand positioning is functional, focusing on providing accessible and effective art education. # Product The featured product is a Skillshare class taught by artist and illustrator Marie-Noëlle Wurm. The class focuses on the fundamental principles of composition, including Notan, contrast, shape, and balance. The class is designed to help artists guide the viewer's eye and create powerful, beautiful artworks. The class is accessible through Skillshare's online platform and can be taken using Procreate or pen and ink. The ad addresses the purchase barrier by offering a 30-day free trial, making it easier for potential students to try the class without a financial commitment. The ad emphasizes the value of learning composition principles to create more impactful and visually appealing art. # Visual style The ad has a hybrid aesthetic, blending a UGC feel with polished commercial elements. The editing style includes quick cuts and static shots, creating a dynamic yet informative presentation. The production quality is a mix of casual and professional, which supports the intended tone of accessibility and expertise. The pacing is moderate, with cuts timed to voiceover lines and visual examples. The overall visual style is clean and engaging, designed to capture attention and convey information effectively. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join me in exploring composition on Skillshare # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The video opens with the creator asking, "What's the difference between art that stops you in its tracks and art that you just scroll past?" This question is intended to grab the viewer's attention and introduce the topic of the video, which is the importance of composition in art. The perspective is from the creator, who is speaking directly to the camera in a friendly and engaging tone. The tone is inquisitive and inviting, setting the stage for a discussion about art principles. - 00:05–00:10 00:05–00:10 The creator states, "Powerful compositions. And no, I'm not talking about the rule of thirds." This statement emphasizes the importance of composition while also distinguishing it from a common, basic concept. The perspective is from the creator, who is presenting herself as knowledgeable and experienced in art. The tone is confident and slightly dismissive of simplistic approaches to composition. - 00:10–00:18 00:10–00:18 The creator introduces herself: "Hi, my name is Marie-Noëlle Wurm. I'm an artist and illustrator, and I have a Skillshare class where we dive into the fundamental principles of composition." This introduces the creator and the purpose of the video, which is to promote her Skillshare class. The perspective is from the creator, who is establishing her credentials and expertise. The tone is friendly and informative, aiming to build trust and interest in her class. - 00:18–00:25 00:18–00:25 The creator continues, "Take the full class where we dive into Notan, contrast, shape, and balance." This highlights specific topics covered in the Skillshare class, providing more detail about the curriculum. The perspective is from the creator, who is showcasing the value and content of her class. The tone is educational and encouraging, inviting viewers to learn more about these art principles. - 00:25–00:32 00:25–00:32 The creator explains, "Principles that help guide the viewer's eye and create the kind of powerful, beautiful artworks that you want to create." This emphasizes the benefits of learning composition principles, focusing on the desired outcome of creating impactful art. The perspective is from the creator, who is connecting the class content to the viewer's aspirations. The tone is inspirational and motivational, encouraging viewers to pursue their artistic goals. - 00:32–00:37 00:32–00:37 The creator expresses enthusiasm: "I'm very excited to see what you make, whether you use Procreate or pen and ink, it'll be fun." This reinforces the accessibility and enjoyment of the class, regardless of the tools used. The perspective is from the creator, who is conveying her passion for teaching and art. The tone is enthusiastic and inclusive, making the class seem approachable and appealing. - 00:37–00:42 00:37–00:42 The creator concludes, "So join me in exploring composition on Skillshare, and I'll see you in class." This is a direct call to action, encouraging viewers to enroll in the Skillshare class. The perspective is from the creator, who is inviting viewers to join her community of learners. The tone is friendly and welcoming, reinforcing the sense of connection and support. - 00:42–00:45 00:42–00:45 The video ends with a visual call to action: "Join today with a 30-Day Free Trial!" This provides a clear incentive for viewers to take the next step and sign up for Skillshare. The perspective is from the brand, Skillshare, which is promoting its platform and offering a trial period. The tone is promotional and urgent, encouraging immediate action.

# Ad summary This ad promotes a Skillshare class that teaches users how to use Procreate. The ad features a woman speaking directly to the camera, interspersed with shots of digital art being created on an iPad using Procreate. The ad highlights the powerful features of Procreate and how the class can help both professional artists and newbies shorten the learning curve. # Brand positioning Skillshare is presented as a platform that offers accessible and comprehensive online classes for creatives. The brand aligns with values of learning, skill development, and artistic expression. It positions itself as a resource for both professional artists and beginners, offering a way to shorten the learning curve and master digital art skills. The brand's tone is encouraging and inclusive, promoting the idea that anyone can learn to create stunning digital art with the right guidance. The brand positioning is functional, focusing on providing practical skills and knowledge, while also tapping into the emotional desire for creative expression and achievement. # Product The featured product is a Skillshare class focused on teaching users how to use Procreate, a digital art application. The class is designed for both professional artists and beginners, aiming to provide comprehensive knowledge of Procreate's essential tools and features. The class covers topics such as brushes, layers, and color tools, promising to shorten the learning curve and enable users to create stunning digital art. The ad addresses the potential purchase barrier of a steep learning curve by emphasizing the class's ability to simplify and accelerate the learning process. The class is presented as a game-changer, offering a free trial to encourage immediate sign-ups. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and clear visuals. The editing style includes quick cuts between the woman speaking and shots of the iPad screen, showcasing the Procreate app and digital art. The production quality is high, with a clean and professional feel. The pacing is moderate, with cuts timed to the voiceover lines, creating a smooth and engaging rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join today with a 30-Day Free Trial! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a woman asking what makes Procreate the most popular app for artists, immediately framing the topic and piquing the viewer's curiosity. The message is intended to draw in viewers who are interested in digital art and Procreate. The perspective is from the brand, using a direct question to engage the audience. The tone is inquisitive and inviting. - 00:02–00:04 00:02–00:04: The woman answers her own question, stating that it's the powerful features that so many artists miss out on. This highlights the value of the class and creates a sense of urgency. The perspective is from the brand, positioning the class as a solution to a common problem. The tone is informative and slightly cautionary. - 00:05–00:08 00:05–00:08: The woman shares that Procreate was a game-changer for her and thousands of students she's taught on Skillshare, providing social proof and credibility. The message is intended to build trust and demonstrate the effectiveness of the class. The perspective is from the instructor, sharing her personal experience and success. The tone is enthusiastic and confident. - 00:08–00:10 00:08–00:10: The woman mentions that viewers can take her class for free right now, presenting a clear call to action and incentive. The message is intended to drive immediate sign-ups by offering a risk-free opportunity. The perspective is from the brand, making a direct offer to the audience. The tone is urgent and enticing. - 00:11–00:14 00:11–00:14: The woman states that whether you're a professional artist or a total newbie, the class is for everyone, broadening the appeal and inclusivity. The message is intended to reassure potential students that the class is accessible regardless of their skill level. The perspective is from the brand, emphasizing inclusivity and accessibility. The tone is welcoming and encouraging. - 00:14–00:23 00:14–00:23: The woman explains that the class will cover where to find and use all the essential tools needed to create stunning digital art, and seriously shorten that learning curve to learn Procreate fast. This highlights the comprehensive nature of the class and its efficiency. The perspective is from the instructor, outlining the curriculum and benefits. The tone is informative and reassuring. - 00:23–00:29 00:23–00:29: The woman details that the class will walk through the essentials like brushes, layers, and useful color tools, and by the end, you'll be ready to create your own finished piece. This reinforces the practical skills and achievable outcome of the class. The perspective is from the instructor, providing a clear roadmap and promise. The tone is encouraging and motivating. - 00:29–00:34 00:29–00:34: The ad concludes with a call to action to join today with a 30-day free trial, reinforcing the offer and urgency. The message is intended to prompt immediate action and sign-ups. The perspective is from the brand, making a final push for conversion. The tone is urgent and appealing.

# Ad summary This ad promotes an online class that will teach the basics of digital hand lettering on the Procreate app for iPad. The ad features a woman in front of the camera who explains what will be taught in the course, followed by shots of hand-lettered projects made on an iPad. # Brand positioning This brand offers a class that teaches digital hand lettering for beginners using Procreate on the iPad. The brand positions itself as the perfect starting point for individuals new to digital hand lettering, promising to provide all the tools and knowledge needed to create polished hand-lettered pieces and continue their lettering journey with confidence. The brand aligns with values of empowerment and skill-building, offering a structured approach to mastering a creative skill. # Product The featured product is an online class titled "Hand Lettering in Procreate: Fundamentals to Finishing Touches." This class is designed for beginners interested in learning digital hand lettering on the iPad using the Procreate app. The class will cover basic features of Procreate, sketching techniques for letter forms, achieving clean lines and curves when inking, and adding finishing touches like drop shadows, ligatures, and flourishes. The class aims to equip students with the tools and confidence to create polished pieces of hand lettering. The main USP is providing a structured learning path for beginners to master digital hand lettering, addressing the barrier of uncertainty about where to start. # Visual style The ad has a polished and clean aesthetic, with a focus on showcasing the hand-lettering process and finished products. The editing style incorporates quick cuts to transition between the speaker and shots of the iPad screen. The production quality is high-end commercial, supporting the intended tone of expertise and professionalism. The pacing is consistent throughout the ad, maintaining a moderate rhythm that keeps the viewer engaged. The audio-visual sync is well-coordinated, with cuts and text overlays timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a woman looking at the camera, talking about digital hand lettering. - 00:04–00:06 00:04–00:06 The presenter continues her sentence by saying the class is for you. - 00:06–00:11 00:06–00:11 The ad transitions to a close-up shot of the presenter’s fingers opening Procreate on an iPad and states you’ll learn the basics. - 00:11–00:17 00:11–00:17 The ad transitions to show someone sketching letters, and the presenter states that the class will move on to sketching. - 00:17–00:22 00:17–00:22 The presenter says she will walk you through achieving clean lines and curves when inking your lettering. - 00:22–00:30 00:22–00:30 The presenter states that they will move on to finishing touches and adding details. - 00:30–00:38 00:30–00:38 The presenter states that by the end of the class you’ll have the tools to continue your lettering journey with confidence. - 00:38–00:40 00:38–00:40 The presenter ends the ad by stating that she is looking forward to seeing the user in class.

# Ad summary This ad promotes Alexandra's Skillshare class on creating dynamic animations using Procreate Dreams. She highlights key features and invites viewers to join and begin their animation journey today. # Brand positioning This ad positions Skillshare as a platform that empowers anyone to learn new creative skills. It aims to be accessible to beginners, who are encouraged to explore new techniques like animation with a 30-day free trial. The brand promotes a low-pressure, exploratory environment where users can embark on creative journeys and develop dynamic skills. # Product Alexandra's Skillshare class teaches users how to create dynamic animations using Procreate Dreams, even as a beginner. The class covers everything from the Procreate Dreams 2’s interface and gestures to keyframing, perform mode, and the flipbook. The class aims to allow users to produce dynamic animations. # Visual style The ad has a polished UGC feel with quick cuts, text overlays, and upbeat music. The video alternates between static shots of the presenter and close-up shots of the iPad screen with smooth transitions. This creates a hybrid presentation that supports the educational tone and engages the audience with dynamic visuals and audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join me on Skillshare and start your animation journey today! # Point of view - [object Object] # Storyline - 00:00–00:04 Adding motion to your art is easier than you think thanks to Procreate Dreams. - 00:04–00:13 Alexandra introduces herself as The Artmother and invites viewers to her Skillshare class where she will teach them how to animate illustrations. - 00:13–00:18 The ad then presents an offer to watch the class free with a 30 day Skillshare trial if viewers join today. - 00:18–00:29 The ad clarifies that the class will cover everything from Procreate Dreams 2’s interface and gestures, to keyframing, perform mode, the flipbook, and how to create dynamic animations. - 00:29–00:32 Alexandra encourages the viewer to join her on Skillshare and start their animation journey today.

# Ad summary This ad promotes Skillshare classes taught by Lisa Bardot, focusing on Procreate techniques. The ad features Lisa speaking directly to the camera, interspersed with shots of digital art being created on an iPad. It highlights the benefits of taking the class, such as learning new skills and relaxing, and includes a call to action to join Skillshare today for a free month. # Brand positioning Skillshare is presented as a platform for creative learning, offering a wide range of classes taught by top teachers like Lisa Bardot. The brand aims to occupy a space in the consumer's mind as an accessible and engaging resource for developing creative skills. The brand aligns with values of personal growth, creativity, and lifelong learning. Skillshare pushes against the traditional, formal education model by offering short, focused classes that fit into busy schedules. The brand positioning is both functional (learning specific skills) and emotional (providing a creative outlet and relaxation). # Product The featured product is Lisa Bardot's Skillshare class, "Kickstart Your Creativity with Procreate Volume Two." This class is designed for individuals who want to learn fun and approachable Procreate techniques. The class includes 20 lessons that guide students through creating custom brushes, designing patterns, and mastering Procreate tools. The class is designed to help students grow their skills and explore their creativity in just 20 minutes a day. The ad addresses the purchase barrier of time by emphasizing the short, manageable lessons. The ad tells the viewer that this class is worth trying because it provides a fun, accessible way to learn new skills and relax. # Visual style The ad has a bright and cheerful aesthetic, with a mix of polished commercial shots and UGC-style content. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of polished commercial and UGC feel, which supports the intended tone of being both professional and approachable. The pacing is consistent, with a moderate BPM. The cuts and text are timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join me on Skillshare and start creating today! # Point of view - [object Object] # Storyline - 00:00–00:03 Lisa Bardot asks if the viewer knows their iPad can help them feel more creative every day. - 00:03–00:06 Lisa introduces herself as a Skillshare top teacher. - 00:06–00:14 The ad shows examples of digital art being created on an iPad. - 00:14–00:20 Lisa states that she will guide the viewer through 20 fun and approachable Procreate lessons designed to help them grow their skills and explore their creativity. - 00:20–00:31 The ad shows more examples of digital art being created on an iPad. - 00:31–00:34 Lisa encourages the viewer to join her on Skillshare and start creating today. - 00:34–00:35 Lisa says she will see the viewer in class.

# Ad summary This is a UGC-style ad that features Peggy Dean, an illustrator and educator, talking about her class, Procreate Dreams: Animation on the iPad. Peggy is offering a limited-time deal of a free two-month trial to Skillshare with access to her course. # Brand positioning Skillshare is presented as an affordable online learning platform geared toward creatives, entrepreneurs, and anyone who wants to expand their skillset or explore a hobby. It promotes accessible education, connecting experts like Peggy Dean with students of all levels who want to learn at their own pace. The ad presents Skillshare as a platform that values creative self-expression, offering a wide range of courses and tools to help learners bring their artistic visions to life. Skillshare positions itself as a place where anyone can learn new creative skills easily. # Product Procreate Dreams is an iPad application that allows artists to explore animation. It offers a range of features and tools that make animation approachable and easy, from simple motion to parallax animations. This app is being advertised by Peggy Dean, who teaches artists how to use the Procreate Dreams features to bring their illustrations to life. For a limited time, she's offering access to her course through a free two-month trial of Skillshare. # Visual style The ad has a polished, UGC feel, utilizing quick cuts and close-ups of the app interface to showcase the Procreate Dreams application. The editing is timed to match the audio, with visual transitions and text overlays synchronized to the voiceover. The overall aesthetic is bright and colorful, reflecting the creative and accessible nature of the application. The pacing is consistent, with the cuts adding energy and maintaining viewer engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join me on Skillshare today. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 Peggy Dean introduces herself as an illustrator and educator. - 00:02–00:05 She introduces her class, Procreate Dreams: Animation on the iPad, communicating what the class is about. - 00:05–00:10 Peggy shares that she teaches artists how animation can feel approachable and easy. - 00:11–00:15 She announces a limited-time offer: two months of Skillshare for free. - 00:15–00:23 Peggy explains that the class covers simple motion, parallax animations, and the latest Procreate Dreams features, which shows everything a student will learn. - 00:23–00:28 She concludes by stating that students will be able to bring their illustrations to life and encourages viewers to join her on Skillshare today. - 00:28–00:29 Peggy closes by saying she's excited to animate with new students.

# Ad summary This ad promotes a Skillshare class called "Animating in Procreate Dreams 2," taught by Siobhan Tumi. Siobhan introduces viewers to the revamped tools in Procreate Dreams and demonstrates how to create professional animations from scratch. The ad targets users interested in animation by showcasing the software's capabilities and offering a 30-day free trial. # Brand positioning Skillshare is presented as a platform that empowers creators to expand their skills and learn new techniques. The ad emphasizes accessible education, providing a free trial and encouraging viewers to join the community and take control of their creative journey. The brand is positioned as a modern learning platform where people of all levels can find courses and tutorials to pursue their creative passions. # Product The ad promotes the "Animating in Procreate Dreams 2" class offered on Skillshare. This class provides tutorials on how to use the new tools to create animation from scratch with revamped tools such as Transform & Select, New Brushes and Flipbook mode. The class is designed to teach users to turn illustrations into expressive, moving scenes. The course is taught by Siobhan Tumi, and it offers a 30-day free trial. # Visual style The ad features a blend of studio-lit presenter shots and screen recordings of the app's interface, creating a contrast between the instructor and the digital tools. It combines a polished commercial feel with a UGC approach, designed to resonate with creators familiar with tutorial formats. The cuts are timed to the music and voiceover to maintain a consistent rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join me on Skillshare today and start your free trial! # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a direct question, "Ready to level up your animation?" which is intended to hook viewers interested in animation. This is followed by a quick showcase of animation within Procreate Dreams. - 00:02–00:04 00:02–00:04 Animated scenes are shown with the text “Procreate Dreams just got a massive update.” This implies the animation software has new and improved features that animators would want to learn. - 00:04–00:09 00:04–00:09 Siobhan Tumi introduces herself and her new class: "Animating in Procreate Dreams 2," This establishes the teacher and the specific focus of the tutorial. - 00:09–00:14 00:09–00:14 Siobhan highlights key benefits of the class, "Transform & Select,” “New Brushes,” “Flipbook Mode,” all which are designed to make animation easier. - 00:14–00:18 00:14–00:18 Siobhan offers a limited-time incentive: "You can take my class for free right now with a 30-day Skillshare trial." This creates a sense of urgency to encourage immediate sign-ups. - 00:18–00:25 00:18–00:25 Siobhan again lists key benefits of the class, "Animation brushes, professional 2D animation tools to turn your illustrations into expressive moving scenes." - 00:25–00:33 00:25–00:33 Siobhan reinforces the class's benefits: "By the end, you’ll be able to navigate the new interface with confidence and create atmospheric, moving scenes that reflect your personal style." This emphasizes skill development and creative expression. - 00:33–00:37 00:33–00:37 Siobhan encourages viewers to take action with the final call to action: "Join me on Skillshare today and start your free trial!"

# Ad summary This ad promotes a Skillshare class that teaches users how to use the new features of Procreate Dreams to create 2D animations. It features an instructor teaching a class with instruction on brushes, flipbook mode, and 4 legged smooth walk cycles. # Brand positioning Skillshare is presented as a platform to expand your knowledge and skills in a variety of creative industries. The platform is positioned as a place where one can access professional training and education, without needing to invest in a traditional classroom setting. The instructor implies that the site enables one to experiment and unlock their creativity. This emotional positioning sets the brand apart from more traditional instructional services. # Product The Skillshare class featured in this ad teaches users how to use new professional 2D animation tools with Procreate Dreams. The class covers dynamic brushes, mastering the flipbook, creating smooth four-legged walk cycles, navigating the interface with confidence, and creating atmospheric moving scenes to reflect one's personal style. The product is for artists and creators who are looking to level up their animation skills. A free 30-day trial is offered. # Visual style The ad has a UGC feel. The instructor is sitting at a desk and talking directly to the camera. The editing is smooth. The production quality is high. There is text that appears on screen to go along with the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join me on Skillshare today and start your free trial! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Procreate Dreams just got a massive update. The instructor, a woman, is sitting at a desk in front of a camera, directly addressing the audience. This is the ad's hook to catch the audience's attention. - 00:02–00:05 00:02–00:05 The ad transitions to a screen recording of the animation process. This helps the audience understand the technical skill that they are being offered. - 00:05–00:09 00:05–00:09 The ad transitions to a montage of animated scenes that are implied to be the result of the techniques taught in the class. This gives the audience an example of how to use their new skills. - 00:09–00:14 00:09–00:14 The instructor tells the audience that they can take her class for free with a 30-day Skillshare trial. This offers an incentive to the audience to sign up. - 00:14–00:21 00:14–00:21 The ad transitions to a screen recording of the animation process in Procreate. The instructor explains that the class covers everything from the dynamic brushes to mastering the flipbook. This reinforces the technical offering of the class. - 00:21–00:30 00:21–00:30 The instructor explains that by the end of the course, the viewer will be able to navigate the new interface with confidence and create atmospheric moving scenes that reflect their personal style. This helps the viewer understand the benefit of taking the course. - 00:30–00:34 00:30–00:34 The instructor prompts the viewer to join her on Skillshare today and start their free trial. This acts as a final call to action.

# Ad summary This ad promotes Chris Piascik's Skillshare class, Intro to Illustrative Lettering. Chris explains that the class will teach you how to take boring words and turn them into expressive illustrations. The ad features examples of Chris's work and offers a 30-day free trial. # Brand positioning Skillshare is presented as a platform for creative learning, offering classes like Intro to Illustrative Lettering. The brand aligns with values of creativity, skill development, and fun, positioning itself as a resource for individuals looking to explore their artistic potential. Skillshare pushes against the notion that learning has to be boring or academic, instead promoting a playful and expressive approach to skill-building. The brand positioning is both functional, providing access to educational content, and emotional, fostering creativity and self-expression. # Product The featured product is Chris Piascik's Skillshare class, Intro to Illustrative Lettering. This class teaches students how to transform ordinary words into expressive illustrations. The class is for anyone interested in drawing letters, whether they're working in Adobe Fresco, Procreate, or on random scraps of paper. The class aims to make learning fun and encourages students to get weird with their creations. A key USP is the ability to turn boring words into expressive illustrations. The ad addresses the potential purchase barrier of thinking drawing letters is not fun by assuring viewers that it is and offering a 30-day free trial. # Visual style The ad has a playful and energetic aesthetic, combining live-action shots of the instructor with colorful, animated text overlays and examples of illustrative lettering. The editing style is quick and dynamic, with frequent cuts and transitions to maintain viewer engagement. The production quality is a hybrid of UGC feel and polished commercial elements, creating a balance between authenticity and professionalism. The pacing is fast, with cuts timed to the music beats and voiceover lines, enhancing the overall rhythm and impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join today with a 30-Day Free Trial! # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video begins with Chris introducing his class, which is about drawing letters. - 00:01–00:04 00:01–00:04 Chris acknowledges that drawing letters might not sound fun, but he assures the audience that it is. - 00:04–00:06 00:04–00:06 Chris states that they're going to get weird with it. - 00:06–00:09 00:06–00:09 Chris introduces his Skillshare class, Intro to Illustrative Lettering. - 00:09–00:13 00:09–00:13 Chris explains that he'll show viewers how to take boring old words and turn them into expressive illustrations. - 00:13–00:17 00:13–00:17 Chris introduces himself as Chris Piascik, an illustrator, letterer, and general enthusiast of silly drawings. - 00:17–00:22 00:17–00:22 Chris explains that whether you're working in Adobe Fresco, Procreate, or on some random scraps of paper, this class is for you. - 00:22–00:24 00:22–00:24 Chris encourages viewers to make some weird stuff together. - 00:24–00:28 00:24–00:28 The video ends with a call to action to join today with a 30-day free trial.

# Ad summary This ad promotes Lisa Bardot's Skillshare class, Kickstart Your Creativity with Procreate. Lisa introduces herself as a Skillshare Top Teacher and offers viewers one month free to join Skillshare and take her class. The class is designed for beginners and includes 20 mini tutorials to guide students through the essentials of Procreate. The class will cover drawing food, plants, animals, and more, with each lesson designed to be easy and approachable. By the end of the course, students will have a gallery full of beautiful artwork and a solid foundation in Procreate. # Brand positioning Skillshare is presented as a platform that offers a wide range of classes taught by experts in their fields. The brand aims to occupy the space of accessible, skill-based learning for creatives. The brand aligns with values of creativity, learning, and community. The brand pushes against the norms of traditional education by offering a more flexible and affordable way to learn new skills. The brand positioning is functional, focusing on the simplicity and accessibility of the platform. # Product The product being advertised is Lisa Bardot's Skillshare class, Kickstart Your Creativity with Procreate. The class is designed for beginners who want to learn how to make art on their iPad using the Procreate app. The class includes 20 mini tutorials to guide students through the essentials of Procreate. The class will cover drawing food, plants, animals, and more, with each lesson designed to be easy and approachable. By the end of the course, students will have a gallery full of beautiful artwork and a solid foundation in Procreate. The ad addresses the purchase barrier of not knowing where to begin by offering a class that is designed for beginners. # Visual style The ad has a bright and colorful aesthetic, with a playful and inviting tone. The editing style is quick cuts, with smooth transitions. The production quality is polished, with a UGC feel. The pacing is consistent, with a moderate BPM. The cuts and text are timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join me on Skillshare and let's start creating together today. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with Lisa Bardot asking if the viewer wants to make art on their iPad but doesn't know where to begin. The message is intended to grab the viewer's attention and identify with their potential problem. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is curious and inviting. - 00:03–00:06 00:03–00:06 Lisa responds that she is glad they found each other because she is here to help. The message is intended to reassure the viewer that they are in the right place and that Lisa can help them solve their problem. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is reassuring and supportive. - 00:06–00:10 00:06–00:10 Lisa introduces herself as Lisa Bardot, a Skillshare Top Teacher. The message is intended to establish Lisa's credibility and expertise. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is confident and professional. - 00:10–00:16 00:10–00:16 Lisa states that if you join Skillshare today, you'll get one month free and can take her class, Kickstart Your Creativity with Procreate. The message is intended to incentivize the viewer to join Skillshare and take Lisa's class. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is persuasive and exciting. - 00:16–00:20 00:16–00:20 Lisa states that she will guide the viewer through the essentials of Procreate with 20 mini tutorials designed specifically for beginners. The message is intended to reassure the viewer that the class is designed for their skill level and that they will be able to learn the essentials of Procreate. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is reassuring and supportive. - 00:20–00:23 00:20–00:23 Lisa states that they will draw food, plants, animals, and more. The message is intended to showcase the variety of content that will be covered in the class. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is exciting and engaging. - 00:23–00:27 00:23–00:27 Lisa states that each lesson is designed to be easy and approachable, helping you build your confidence and improve your digital art skills. The message is intended to reassure the viewer that the class is designed to be accessible and that they will be able to improve their skills. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is reassuring and supportive. - 00:27–00:32 00:27–00:32 Lisa states that by the end of the course, you'll have a gallery full of beautiful artwork and a solid foundation in Procreate. The message is intended to showcase the positive outcome of taking the class. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is exciting and encouraging. - 00:32–00:37 00:32–00:37 Lisa encourages the viewer to join her on Skillshare and start creating together today, stating that she will see them in class. The message is intended to prompt the viewer to take action and join Skillshare. The perspective is from Lisa, who is speaking directly to the camera in a friendly and enthusiastic tone. The tone is inviting and encouraging.

# Ad summary The ad features a colorful, hand-drawn illustration from an open sketchbook sitting on a wooden table. The illustration showcases a cozy sunroom interior design, complete with chairs, plants, and other decor. The words "FAVORITE CORNER: the SUNROOM" are written across the bottom of the illustration. The ad is designed to appeal to those who appreciate interior design and the unique artistry of hand-drawn illustrations. # Brand positioning This ad does not explicitly show a brand. However, the brand implied by the ad would be an interior design brand or a brand that encourages creativity, unique artistic expression, and cozy home spaces. It seems that the brand is looking to occupy a space that is unique and artistic, where they are pushing against normal decor to provide new ideas. # Product The product is not explicitly shown but implied by the ad to be interior design ideas that include chairs, plants, vases, lamps, pillows, and slow wave heaters. The design ideas are sketched out on a sketchbook with hand-written labels and descriptions. The layout includes a chair design from Ashley's mom and shows off the cozy pillows that can be included in a sunroom. # Visual style The visual style of the ad is characterized by a hand-drawn, sketchbook aesthetic. The production quality is high, resembling a studio shot with careful attention to lighting and composition. The primary visual motif is the illustration itself, presented in a flatlay format to mimic a sketchbook. The image treatment emphasizes the colors and textures of the artwork, creating a warm and inviting feel. The typography is integrated seamlessly, with handwritten labels adding to the personal touch. The style breaks from the platform's typical norms by presenting a handcrafted illustration in contrast to standard, polished visuals. # Hooks Headline: FAVORITE CORNER: the SUNROOM # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The illustration begins with a full view of the open sketchbook. The sketchbook is set on top of a plain wooden table. This draws the viewer in with a view of an open interior design sketchbook. - The page is filled with colorful, hand-drawn sketches of a cozy sunroom. This provides a glimpse into the beauty and artistry of interior design. - The bottom caption reads, "FAVORITE CORNER: the SUNROOM", emphasizing the personal and intimate nature of the creative design. This ends the viewer with a desire to have their favorite corner created by the brand.

# Ad summary Illustration ad for the Sketchbook Fillers' Club by Dylan M. # Brand positioning The Sketchbook Fillers' Club, by Dylan M., is presented as a playful, creative brand designed for people who enjoy filling sketchbooks. The brand cultivates an artist's lifestyle, suggesting a community where creativity is encouraged and celebrated. It pushes against the notion that art must be serious or intimidating, instead positioning itself as approachable and fun. # Product The ad showcases the Sketchbook Fillers' Club, which appears to be a subscription or membership offering artistic tools and inspiration. The ad features illustrated art supplies, including a tube of paint with green paint leaking out, crayons in various colors, an eraser, and a pencil. The overall presentation suggests a playful and imaginative approach to filling sketchbooks, with an emphasis on having fun with the creative process. The ad conveys the message that this product is designed to help people overcome creative blocks and enjoy the simple act of filling pages with art. # Visual style The ad's visual style is simple, playful, and hand-drawn. The image looks like a simple illustration with bold colors and cartoon-style elements. The overall effect is cheerful and whimsical. # Hooks Headline: Sketchbook FILLERS' CLUB # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the Sketchbook Fillers' Club logo in a stylized illustration. This immediately conveys the brand's name and identity in a creative way. - The ad displays a collection of illustrated art supplies, including a tube of paint, crayons, an eraser, and a pencil. This visually communicates the type of materials the brand offers or promotes, creating the idea of being fun and playful. - The ad includes the text "BY DYLAN M." in a handwritten style. This highlights the creator or artist behind the brand, adding a personal touch and potentially drawing in fans of Dylan M.'s work.

# Ad summary This ad features a woman advertising her 7-day class on how to develop your own personal painting style, while creating a unique landscape using gouache. She explains that by setting aside 30 minutes every day to practice, you will notice improvement. She invites the viewer to join today with a 30-Day Free Trial. # Brand positioning The brand is presented as a resource for artists who are looking to develop their own personal painting style. The course aims to inspire creativity and help artists get to know themselves better through sketchbook practice. The brand values self-discovery and personal expression, offering a practical approach to unlocking artistic potential. The brand ignores the norms of traditional art education by presenting an accessible and informal class, positioning itself as an approachable and empowering guide for artists. # Product The featured product is a 7-day class designed to help individuals develop their own personal painting style. The class focuses on creating unique landscapes using gouache paint. It is designed for those looking to improve their art skills. Participants are guided through a week of sketchbook practice, emphasizing self-discovery and exploration of personal preferences in colors, shapes, textures, and compositions. The class aims to help individuals create a sketchbook filled with references to look back on whenever they feel stuck or uninspired. Participants are encouraged to set aside just 30 minutes every day to notice improvement. The class is positioned as a journey of self-discovery, ending with a valuable sketchbook filled with personal references. Viewers are invited to join with a 30-day free trial. # Visual style The ad has a bright, cheerful aesthetic with a casual, UGC feel. The editing style is mostly static shots, with occasional jump cuts and pans. The production quality is a hybrid of polished commercial and UGC, with a clean, well-lit environment but informal presentation. The pacing is moderate. There are instances of audio-visual sync where text and product actions are timed to music or voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join today with a 30-Day Free Trial! # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:06 The video opens with a presenter speaking directly to the camera, establishing a personal connection with the audience, followed by a flip through a sketchpad and drawings. - 00:06–00:13 Building on this personal tone, the presenter introduces the product, a 7-day class that will help viewers develop their own personal painting style, while creating a unique landscape using gouache. - 00:13–00:20 The presenter elaborates on the class's content, emphasizing that viewers will really get to know themselves. - 00:20–00:31 Continuing to build on that benefit, the presenter details the desired outcome of the class—a sketchbook filled with personal references that participants can look back on when they feel stuck or uninspired. - 00:31–00:38 The presenter then tells the audience that by setting aside 30 minutes a day to practice, they will notice improvement, and then expresses excitement to embark on this journey with them. - 00:38–00:42 Concluding with a clear call to action, the presenter urges viewers to get started by joining with a 30-Day Free Trial, reinforcing the product’s accessibility and value.

# Ad summary This ad promotes a 30-day watercolor challenge with Zaneena Nabeel, a top teacher on Skillshare and the author of Bold and Beautiful Watercolor Skies. The challenge is designed for busy creatives looking to reconnect with their love for art. Participants will create one mini landscape each day, resulting in 30 beautiful artworks and a boost of confidence. The ad offers one month free to take the class. # Brand positioning Zaneena Nabeel positions herself as a top teacher on Skillshare and the author of "Bold and Beautiful Watercolor Skies," establishing her authority and expertise in watercolor painting. The brand promotes creativity, relaxation, and skill development through accessible, bite-sized lessons. It aligns with a lifestyle of artistic expression and personal growth, pushing against the notion that art requires extensive time or advanced skills. The brand positioning is both functional (providing step-by-step guidance) and emotional (fostering confidence and reconnection with artistic passions). # Product The product is a 30-day watercolor challenge designed to help busy creatives reconnect with their love for art. Each day, participants create one mini landscape, resulting in 30 artworks by the end of the challenge. The challenge is presented as a series of peaceful, bite-sized watercolor lessons, making it accessible and manageable. The ad addresses the purchase barrier of time constraints by emphasizing the challenge's suitability for busy individuals. The challenge aims to provide step-by-step guidance, fostering confidence and skill development in watercolor painting. The ad highlights the value of creating beautiful artworks and experiencing a boost of confidence in one's creative journey. # Visual style The ad has a bright and inviting aesthetic, with natural lighting and a clean, organized workspace. The editing style is smooth, with static shots and occasional close-ups to highlight the artwork. The production quality is polished, giving the ad a professional feel. The pacing is consistent, with cuts timed to the voiceover. The overall visual style supports the intended tone of accessibility and inspiration. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sign up today and get one month free # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad begins with the instructor inviting viewers to imagine painting 30 beautiful watercolor landscapes in just 30 days. This is intended to immediately capture the viewer's attention and introduce the core concept of the challenge. The perspective is from the instructor, who speaks directly to the audience in a friendly and inviting tone. - 00:03–00:08 00:03–00:08: The instructor invites viewers to join her for a 30-day watercolor challenge, where they will create one mini landscape each day. This builds on the initial hook by providing a clear call to action and explaining the structure of the challenge. The perspective remains with the instructor, who is presenting the challenge as an opportunity for creative growth. - 00:08–00:13 00:08–00:13: The instructor states that the challenge is perfect for busy creatives looking to reconnect with their love for art. This targets a specific audience and addresses a common pain point, making the challenge more appealing. The perspective is from the instructor, who is positioning the challenge as a solution for those with limited time. - 00:13–00:19 00:13–00:19: The instructor introduces herself as Zaneena Nabeel, a top teacher on Skillshare and the author of "Bold and Beautiful Watercolor Skies." This establishes her credibility and expertise, building trust with the audience. The perspective shifts to the instructor, who is presenting her credentials to demonstrate her qualifications. - 00:19–00:26 00:19–00:26: The instructor encourages viewers to sign up today and get one month free to take her class, where she will guide them step-by-step through peaceful, bite-sized watercolor lessons. This provides a clear incentive and reinforces the accessibility of the challenge. The perspective is from the instructor, who is offering a special promotion to encourage immediate action. - 00:26–00:32 00:26–00:32: The instructor states that by the end of the challenge, participants will have 30 beautiful artworks and a boost of confidence in their creative journey. This highlights the tangible benefits of participating in the challenge, making it more appealing. The perspective is from the instructor, who is painting a picture of the positive outcomes participants can expect. - 00:32–00:35 00:32–00:35: The instructor invites viewers to come along on her 30-day watercolor challenge and make art together. This reinforces the call to action and creates a sense of community. The perspective is from the instructor, who is extending a friendly invitation to join her in a creative endeavor.

# Ad summary string # Brand positioning Skillshare is an online learning community for creatives. The brand aims to empower individuals at any skill level to explore their creativity through access to classes and resources. Skillshare positions itself as an accessible platform that breaks down complex artistic techniques into approachable lessons, encouraging anyone to start learning and creating. Skillshare does not push against or follow any competitor behaviors. It aims for a functional and emotional connection with its customers. # Product The featured product is a Skillshare class that teaches users how to incorporate golden elements into their artwork using the techniques of Gustav Klimt. The class provides step-by-step guidance on using gold paint, layering textures, creating geometric patterns, and employing rich, expressive color palettes. It is designed for learners of any skill level, with the goal of enabling them to create their own Klimt-inspired pieces. The class addresses the potential purchase barriers of skill and time, by being accessible to anyone with a free one-month trial, and broken down into approachable lessons. # Visual style The ad has a hybrid visual style, blending polished commercial elements with a UGC feel. The editing style includes quick cuts to showcase various art pieces and supplies, intercut with static shots of the presenter. The production quality is high, with bright lighting and clear visuals. The pacing is moderate, with cuts timed to the voiceover lines and music transitions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab your brushes and join me on Skillshare! # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a close-up shot of artwork featuring gold embellishments. The message conveyed is to pique the viewer's interest in adding golden elements to their own art. The perspective is that of someone admiring the artwork, with a tone of invitation and possibility. - 00:01–00:04 00:01–00:04 The camera zooms out to show a broader section of the artwork, revealing geometric patterns and gold detailing. The message is a rhetorical question inviting the viewer to explore the world of Gustav Klimt, implying that the art style shown is reminiscent of his work. The perspective is from someone showcasing the distinctive elements of the artist. - 00:04–00:10 00:04–00:10 A woman introduces herself as Denise Love, a top teacher on Skillshare. She explains that her class will guide viewers through Klimt's iconic techniques, conveying credibility and building trust. The perspective is from the instructor, who is presented as knowledgeable and supportive, with a friendly and inviting tone. - 00:10–00:14 00:10–00:14 Denise explains that viewers can start today with a one-month free trial. The message is to encourage immediate action, lowering the barrier to entry. The perspective is from the instructor, with a friendly and enthusiastic tone. - 00:14–00:23 00:14–00:23 Close-up shots of art supplies and artworks are shown, accompanied by voiceover describing gold paint, layered textures, geometric patterns, and rich color palettes. The message is that the class will break down complex techniques into approachable lessons for any skill level. The perspective is from the brand, demonstrating the process and accessibility of the class, using a descriptive and educational tone. - 00:23–00:30 00:23–00:30 More artworks are showcased, and the voiceover states that viewers will have their own Klimt-inspired piece and the confidence to weave more gold, patterns, and textures into their art. The message is about the positive outcome of taking the class, highlighting creativity and confidence. The perspective is from the brand, showing the potential results of engaging with their services, with an encouraging and inspiring tone. - 00:30–00:35 00:30–00:35 Denise Love encourages viewers to grab their brushes and join her on Skillshare. She expresses her anticipation to see what the viewers will create, reinforcing the call to action and the emotional payoff of creating something new. The perspective is from the instructor, with a friendly and enthusiastic tone.

# Ad summary This ad is for a watercolor portrait class that promises to help viewers create vibrant portraits with just 4 colors and minimal materials. The class teaches sketching, fixing mistakes, and 4 key versatile techniques, all designed to help viewers create their own unique portraits. A 30-day free trial is offered. # Brand positioning This brand offers classes designed to make creating colorful watercolor portraits simple and achievable for aspiring artists of any skill level. The brand's approach is to give students versatile techniques that build confidence in their own artistic voice. It positions itself as accessible by promising beautiful results with only a few materials and emphasizing ease of use. # Product The product is a watercolor portrait class designed to teach students how to paint vibrant portraits using only four colors and minimal materials. The ad highlights key skills taught in the class, including sketching, mistake correction, and four core techniques, all of which are simple and versatile. The class aims to equip students with the skills and confidence to create portraits that reflect their individual style, ensuring the process is enjoyable and results in unique artwork. # Visual style The ad is clean and professionally produced, with a mix of direct address and close-up shots of portraits being painted. The editing style uses quick cuts to transition between shots. The production quality is polished, with natural lighting and vibrant colors. The visuals are synced with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join today with a 30-Day Free Trial! # Point of view - [object Object] # Storyline - 00:00–00:02 The instructor introduces the watercolor portrait class. - 00:02–00:07 The instructor describes how the class teaches students how to create vibrant portraits using just 4 colors and minimal materials. - 00:07–00:12 The instructor explains students will learn how to sketch with confidence, fix common mistakes, and learn 4 key techniques. - 00:12–00:19 The instructor says that the key techniques are simple and versatile and will be practiced together, so the student knows exactly where and when to use them. - 00:20–00:23 The instructor tells the viewer that with the class they can begin creating portraits that are truly their own. - 00:23–00:25 The instructor expresses anticipation to see the viewer in class. - 00:25–00:29 A 30-Day Free Trial is promoted.

# Ad summary This ad promotes an online class that teaches people how to fill a sketchbook. The ad features Dylan Mierzwinski, a professional illustrator, who shares her personal journey of becoming a full-time artist after being fired from a graphic design job. She emphasizes that anyone can be an artist and that sketchbooks are at the heart of her success. The ad showcases various sketchbook pages filled with colorful illustrations and designs, and it ends with a call to action to join the class with a 30-day free trial. # Brand positioning The brand, Studio Oh!, is presented as an accessible and inclusive platform for anyone interested in exploring their artistic side, regardless of their background or professional status. The brand promotes the idea that art is for everyone, not just working artists, and emphasizes the importance of sketchbooks as a tool for creativity and self-expression. The brand aligns with values of self-discovery, personal growth, and the joy of creating. It pushes against the notion that art is only for the formally trained or those with a specific talent, positioning itself as a welcoming space for beginners and experienced artists alike. The brand positioning is both functional, by providing practical skills and techniques, and emotional, by fostering a sense of empowerment and creative fulfillment. # Product The featured product is an online class that teaches people how to fill a sketchbook. The class is designed for all people, regardless of their artistic background or skill level. The class emphasizes that sketchbooks are at the very heart of the instructor's success and joy as an artist. The class aims to help participants blow their sketchbook practice wide open. The ad addresses the purchase barrier of perceived lack of skill or experience by highlighting that anyone can be an artist and that the class is for all people. The ad encourages viewers to join today with a 30-day free trial, making it easy to try the class without a financial commitment. # Visual style The ad has a bright and cheerful aesthetic, with natural lighting and colorful illustrations. The editing style is a mix of quick cuts and static shots, creating a dynamic and engaging viewing experience. The production quality is a hybrid of UGC feel and polished commercial, making it relatable and professional. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Join today with a 30-Day Free Trial! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 You don't need to be a working artist to be an artist. This opening statement challenges the conventional notion that art is only for professionals, setting the stage for an inclusive and accessible message. The speaker, Dylan Mierzwinski, establishes a relatable tone by suggesting that artistic expression is for everyone, regardless of their career path. This moment aims to lower the barrier to entry for potential students. - 00:02–00:04 00:02–00:04 This class is for all people. This statement reinforces the inclusive message, emphasizing that the class is designed for anyone interested in exploring their artistic side. The speaker's tone is encouraging and welcoming, creating a sense of community and belonging. This moment builds on the previous statement by further clarifying the target audience. - 00:04–00:10 00:04–00:10 Hi, I'm Dylan Mierzwinski. I'm a professional illustrator. The speaker introduces herself and establishes her credibility as a professional illustrator. The tone is friendly and approachable, making her seem relatable and trustworthy. This moment provides context for her expertise and sets the stage for her personal story. - 00:10–00:21 00:10–00:21 I am a college dropout and got fired from my graphic design job in 2016. So I turned to my sketchbook, practiced a whole lot, and have worked for myself full-time since then. The speaker shares her personal journey of overcoming setbacks and finding success through her sketchbook practice. The tone is honest and vulnerable, making her story relatable and inspiring. This moment builds on her credibility by showing her resilience and dedication to her craft. - 00:22–00:27 00:22–00:27 This class is about how to fill a sketchbook because sketchbooks are at the very heart of my success and joy as an artist. The speaker introduces the class and highlights the importance of sketchbooks in her artistic journey. The tone is enthusiastic and passionate, conveying her love for sketchbooks and her desire to share her knowledge. This moment connects her personal story to the product being advertised. - 00:31–00:38 00:31–00:38 Lots of people see the polished end results of projects I work on, but all of those exist thanks to the space I take up in my sketchbooks. The speaker emphasizes the importance of sketchbooks as the foundation for her polished projects. The tone is reflective and insightful, highlighting the value of the creative process. This moment provides a behind-the-scenes look at her work and reinforces the importance of sketchbooks. - 00:39–00:42 00:39–00:42 I do think this one will blow your sketchbook practice wide open. The speaker expresses her confidence in the class's ability to transform participants' sketchbook practice. The tone is encouraging and optimistic, creating a sense of excitement and possibility. This moment builds anticipation for the class and its potential benefits. - 00:42–00:46 00:42–00:46 Join today with a 30-Day Free Trial! The speaker provides a clear call to action, encouraging viewers to join the class with a free trial. The tone is direct and persuasive, creating a sense of urgency and opportunity. This moment provides a clear next step for interested viewers.

# Ad summary This ad for Skillshare features an artist promoting his class on Slo-Fi illustration, highlighting how analog and digital techniques can make art more energetic and fun. # Brand positioning Skillshare is presented as a platform where individuals can learn new skills and techniques from experts. It promotes values of creativity, accessibility, and community. Skillshare positions itself against the idea that learning must be rigid or overly professional, implying it offers a more relaxed and enjoyable educational experience. The brand aims to occupy a space in the consumer's mind as an accessible and fun resource for learning new creative skills. Skillshare offers a 30-Day Free Trial. # Product The featured product is a Skillshare class on Slo-Fi illustration, a technique combining analog and digital methods. Slo-Fi illustration is for digital artists who find their work too efficient and precise. The course aims to help artists loosen up their style and create more handmade, human-feeling, and energetic artwork. The ad addresses the pain point of digital art feeling sterile or uninspired, offering Slo-Fi illustration as a way to overcome creative blocks. The course is pitched as more fun than purely digital work, with a promised satisfying result. Skillshare is offered with a 30-day free trial. # Visual style The ad has a home-made, raw aesthetic, combining UGC style footage of the speaker with shots of physical art creation and grainy illustrations. The editing mixes quick cuts of art processes with static shots of the artist speaking directly to the camera. The production quality has a hybrid feel, blending a creator-driven tone with professional graphics. The pacing is moderate, with cuts timed to the artist's speech, maintaining a consistent rhythm throughout. The visuals directly support the message by demonstrating the "slo-fi" art style. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Join me in Slo-Fi illustration on Skillshare. # Point of view - [object Object] # Storyline - 00:00–00:05 The video opens with an artist directly addressing the viewer. - 00:00–00:05 He introduces the concept of illustrations that are more handmade and fun, setting a casual and inviting tone. - 00:05–00:08 Next, the artist introduces the class called Slo-Fi illustration. - 00:08–00:13 The artist explains that the course is about combining analog and digital techniques. - 00:08–00:13 The message of Slo-Fi is that analog makes art more human. - 00:13–00:18 The artist describes Slo-Fi as less efficient than digital art, but way more fun. - 00:13–00:21 He suggests that people will love how their art looks when they are done with the course. - 00:21–00:27 He offers the course as a solution to people who feel like they are hitting a wall with their digital art. - 00:27–00:34 The artist states that the class was made for the viewer, then invites the viewer to join him. - 00:33–00:34 He then says "I'll see you in class."

# Ad summary A Skillshare ad presented by a creator showing how to make art easy and fun with watercolors. The creator explains that their class includes seven fun days with a different prompt daily for the student to re-do in their sketchbook. She says students don't need anything fancy, just watercolor or gouache, and then anything you like on top, such as a marker or crayon. The ad ends with a call to action to grab your sketchbook and paint and "let's play together!" with a 30 day free trial. # Brand positioning Skillshare is presented as a platform for online creative classes, with an emphasis on making art accessible and enjoyable for everyone. The brand seems to push against the idea that art has to be difficult or require expensive materials, instead focusing on using what you have and bringing more play into the process. Skillshare's brand values seem to align with creativity, accessibility, and fun, promoting a lifestyle where anyone can create art and the platform is functional, giving the tools for anyone to be an artist. # Product Skillshare is an online learning platform that offers classes in creative skills, in this case art with watercolor. The ad highlights a class where the instructor offers a 7-day sketchbook challenge with a different prompt each day. This class encourages users to jump straight into painting without sketching first. The instructor states that you don't need anything fancy, just watercolor or gouache, and then anything you like on top, such as a marker or crayon, and you can use whatever you have. It is for anyone who wants to trust themselves more and bring more play into the process of creating art. The ad promotes its free trial and lowers the barrier to entry by saying all you need is your sketchbook and paint to play. # Visual style The ad has a bright and colorful visual style, creating a happy and approachable tone that aims to inspire creativity and a playful feeling. The editing style is quick cuts that match the narration, and the production quality has a UGC feel. The cuts per minute are fast, around 50 to 60 BPM. The colors are soft and muted and the hand painting is synchronized with the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Grab your sketchbook and paint let's play together! # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman sits in front of a camera and introduces herself. - 00:00–00:02 The woman shares that she loves to make art easy and fun, speaking as a creator who clearly has a following and is knowledgeable. - 00:00–00:02 This is a direct and friendly introduction that conveys approachability and sets up the product showcase. - 00:02–00:06 Quick cuts show sketchbooks with colorful watercolor and marker drawings of animals and flowers. - 00:02–00:06 It builds interest and desire by showing examples of the product in use and a finished product. - 00:02–00:06 The woman explains that in this Skillshare class students will jump straight into painting. - 00:02–00:06 She is speaking as an instructor, clearly framing the course objective and benefits. - 00:06–00:12 The creator shares that she broke up the class into seven fun days with a different prompt daily that you can re-do in your sketchbook anytime you feel stuck. - 00:06–00:12 This emphasizes the structure of the course, using a playful and supportive tone, and reassuring students about what to expect. - 00:06–00:12 The visuals show examples of the sketchbooks. - 00:12–00:19 She explains that you don't need anything fancy, just watercolor or gouache and anything you like on top, like marker or crayon, or whatever you have. - 00:12–00:19 By lowering the barrier to entry with a friendly tone, the woman encourages viewers to participate. - 00:12–00:19 The visuals support her claims by showing examples of watercolors, markers, and crayons. - 00:19–00:26 She encourages viewers to loosen up, trust themselves more, and bring more play into their art practice, and encourages viewers to grab their sketchbook and paint to play together. - 00:19–00:26 This is a call to action that frames the process as enjoyable, again emphasizing fun. - 00:26–00:29 The ad ends with a 30-day free trial offer shown with art examples and a hand painting. - 00:26–00:29 It uses bright, soft colors and round figures to appear fun and friendly.

# Ad summary This ad introduces Skillshare’s “Slo-Fi Illustration” class, which combines analog and digital illustration techniques to create bold vibrant artwork. The creator explains that this method is more fun than precise. # Brand positioning Skillshare is presented as a platform that provides opportunities to learn and develop creative skills through a variety of online classes. The brand aims to occupy the space of accessible education for creatives and hobbyists, offering a way to learn new skills and techniques from expert instructors. Skillshare promotes a lifestyle of continuous learning and creative exploration and positions itself against the idea that learning must be rigid, structured, or overly serious. Skillshare positions itself as a functional brand providing the opportunity for users to sharpen their creative skills. # Product Skillshare is advertising its "Slo-Fi Illustration" class, a course designed to teach the user a specific art technique that combines traditional analog methods with digital tools. The class is aimed at creatives of all levels interested in exploring a unique blend of illustration techniques, and the class intends to teach users how to create bold, vibrant artwork. The product combines the fun of traditional inking with the precision of digital editing using Photoshop. The course addresses the potential barrier of efficiency by acknowledging that "Slo-Fi Illustration" is less efficient than digital methods alone, but emphasizes that it is way more fun. # Visual style The ad has a hybrid aesthetic, combining polished commercial shots of the creator with UGC-style documentation of the process and final product. Editing features quick cuts timed to voiceover, creating a sense of energy and information density. The overall aesthetic feels accessible and authentic, designed to appeal to a broad audience of creative hobbyists. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Join me in Slo-Fi illustration on Skillshare. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator is introducing Skillshare’s “Slo-Fi Illustration” class, sharing that it is one of his favorite ways of combining analog and digital illustration techniques. - 00:07–00:15 The creator acknowledges that the “Slo-Fi Illustration” method is less efficient and precise than working digitally, then says that it is way more fun, and that you’ll love how it looks when you’re done. - 00:15–00:23 The creator explains that the class will work with just a few colors, inking them on paper by hand, and then bringing them altogether in Photoshop to create bold vibrant artwork. - 00:23–00:29 The creator encourages the viewer to join him in the Slo-Fi illustration class on Skillshare and mentions there is a free 30-day trial.