How Shapermint Advertises on Meta

# Ad summary This ad promotes Shapermint's shaper camisoles as a comfortable alternative to shapewear. It highlights the camisoles' shaping, support, and breathable fabric, contrasting them with uncomfortable shapewear. # Brand positioning Shapermint is presented as a brand that challenges the norms of traditional shapewear, offering comfortable and effective shaping solutions for women of all sizes. The brand aligns with values of comfort and confidence, pushing against the idea that women should have to choose between looking good and feeling good. The brand emphasizes functional benefits like shaping and support, while also appealing to emotional needs like feeling comfortable and confident in one's own skin. # Product The featured product is Shapermint's Shaper Cami, a camisole designed to provide shaping and support without the discomfort of traditional shapewear. It is described as having a tummy-tucking effect and smoothing the belly pouch and any bulge, while also preventing rolls and bulges in the back. The cami features a breathable fabric for all-day wear, adjustable straps, and provides support like a bra without the discomfort. The ad also shows it can be worn in place of a bra. The cami is presented as an alternative to baggy clothes or unflattering shapewear, addressing the pain points of muffin tops, back bulges, and uncomfortable undergarments. Available in different colors. # Visual style The ad has a mixed aesthetic, blending UGC-style footage with polished commercial elements. It cuts quickly, with a fast pace designed to maintain viewer attention. Edits are timed to music or voiceover at times to make the ad more engaging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head over to shapermint and get these amazing shaper camis. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman removes her shirt, revealing a white tank top, and states that she will show her mom's secret for looking confident. - 00:03–00:06 00:03–00:06: A woman shows off her waistline in her bra and jeans to highlight the 'muffin top' effect, then pulls on a black tank top to conceal the area. This visual introduces the problem that the product is meant to solve. - 00:06–00:13 00:06–00:13: The woman pulls the back of her shirt to further display the problem that 'big brands have failed to make tops that truly shape women'. She then states that 'women are forced to buy and wear baggy clothes' to hide their figures. - 00:13–00:21 00:13–00:21: A woman puts on shapewear to display a comparison. The shapewear creates bulges and marks around the tummy. It's stated that 'women are forced to buy shapewear that digs into our back and tummy, pushes our skin outwards to create back bulge, and make us feel uncomfortable'. - 00:21–00:24 00:21–00:24: A woman takes off an overshirt. It's stated that 'it's time to ditch your baggy clothes and unflattering shapewear'. - 00:24–00:30 00:24–00:30: Side-by-side footage shows women displaying the smoothing effect of the Shapermint shaper cami on their backs. It's claimed that 'it literally sucks in your back to prevent the rolls and bulges'. - 00:30–00:37 00:30–00:37: Various women wear the tank top and highlight the features. It's stated that there are 'no muffin tops'. That it 'supports your boobs like a bra, but without the discomfort'. And that it's 'designed with a breathable fabric to wear it all day'. - 00:37–00:45 00:37–00:45: A woman reveals that she's been using the Tummy-Tucking Cami since she saw an advertisement on Instagram 3 months ago and bought 3 of them in different colors. This segment offers a UGC testimonial. - 00:45–00:55 00:45–00:55: Women wear different color camisoles with different outfits. They all share their experience stating, 'I'm impressed because this one has the support of a bra, but without the discomfort. They make me look so good and feel super comfortable. That's why I wear them literally all day'. - 00:55–01:01 00:55–01:01: The original woman highlights the flaws of 'lousy camis' and suffocating shapewear'. - 01:01–01:09 01:01–01:09: A woman states that the 'shaping panels completely smooth your belly pouch and any bulge and are made with breathable fabric to feel comfortable the whole day'. - 01:09–01:15 01:09–01:15: The various women return to highlight additional features. It's stated that the tanks are 'uber stretchy, buttery soft fabric, and has adjustable straps'. It's stated that 'you can say that this cami is magical'. - 01:15–01:24 01:15–01:24: It's claimed that you will 'enhance your figure while feeling like you're wearing a cloud'. And there's an offer to 'head over to shapermint and get these amazing shaper camis', with a 50% discount graphic.

# Ad summary This ad is a UGC demo featuring a woman talking about the Shappermint Wireless bra. She begins by talking about the discomfort of wired bras, and how by the end of the day she cannot wait to take it off. She puts on the Shapermint bra and claims she forgets she is wearing it because it is so comfortable. # Brand positioning Shapermint is presented as a solution to the common discomforts associated with traditional bras, particularly wired bras. The brand emphasizes comfort and forgettability, positioning itself as an alternative that allows women to go through their day without constantly thinking about or adjusting their bra. The brand aligns with a lifestyle of ease and freedom, pushing against the norm of uncomfortable shapewear. The brand positioning leans heavily on the functional aspect of comfort while also touching on the emotional benefit of not being bothered by one's bra all day. # Product The Shapermint Wireless Bra is advertised as a comfortable alternative to traditional wired bras, designed for everyday wear. It's for women who experience discomfort from their bras and spend the day adjusting them. Key features include a wireless design, straps that stay in place, and a fit that eliminates digging. The bra is so comfortable that the wearer "literally forgets" she is wearing it. The presenter states she is a 32DD and wears a size small in this bra. The ad addresses the purchase barrier of discomfort by highlighting the product's comfort and forgettability. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content. It's filmed in what appears to be the presenter's home, with natural lighting and minimal editing. The editing style consists of simple cuts between shots, with no complex transitions or effects. The production quality has a slightly polished UGC feel, with a consistent camera angle and clear audio. The pacing is moderate, with cuts occurring roughly every 2-4 seconds. The audio and visual elements are synced, with text overlays appearing to emphasize certain points made by the presenter. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Hit the link below to get yours today. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter begins by highlighting the common experience of wearing an uncomfortable bra. - 00:02–00:06 She introduces the Shapermint Wireless bra as the solution to this problem, emphasizing its comfort. - 00:06–00:11 She contrasts the Shapermint bra with her experience of wearing other bras that are uncomfortable and require constant adjustment throughout the day. - 00:11–00:16 She reiterates how comfortable the Shapermint bra is, stating that she forgets she is wearing it. - 00:16–00:19 She continues to list the benefits of the Shapermint bra including straps that stay in place, and no digging. - 00:19–00:25 She advocates the bra to anyone who adjusts their bra all day. - 00:25–00:29 She shares her sizing for reference. - 00:29–00:31 She concludes with a call to action to click the link below.

# Ad summary A creator endorses a wire-free bra by Shapermint, praising its support and comfort. She claims to have thrown away all her other bras, and invites viewers to shop via the link below. # Brand positioning Shapermint positions itself as a brand offering comfortable shapewear and undergarments. The brand appeals to consumers seeking supportive yet non-restrictive undergarments for all-day wear. It emphasizes comfort and support, positioning the products as a practical choice. By focusing on the wireless bra's lifting capabilities, the brand challenges the notion that wired bras are essential for support. Shapermint seems to be pushing against category norms in the bra market by prioritizing comfort and support without the use of wires. The brand is positioned as relatable and functional, prioritizing the comfort and ease of wear for its customers, and not making style or emotional appeals to the customers. # Product The featured product is the Shapermint wireless bra, designed to provide support and comfort without wires. It is intended for people looking for a bra that provides lift and support all day. The bra eliminates the need for adjustment, with straps that don't slip. Its main selling points are its ability to lift and support without a wire, its all-day comfort, and its unrestrictive fit. The ad addresses the purchase barriers of discomfort and the need for constant adjustments. The product is presented as comfortable enough to sleep in, emphasizing its usability and ease. # Visual style The ad has a casual, UGC feel, shot with natural lighting in a home setting. The editing style is simple, with static shots and smooth transitions. The production quality is polished but still retains a sense of authenticity, which supports the testimonial tone. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Hit the link below and grab yourself one today. # Point of view - [object Object] # Storyline - 00:00–00:08 The creator shares that wearing the Shapermint wireless bra is the first thing she does when getting dressed, and highlights the fact that she has thrown out all her other bras after trying it. - 00:08–00:15 The creator emphasizes the bra's ability to lift and support like a wired bra, and to be comfortable all day. - 00:16–00:28 The creator notes that this is the only bra that gives her support while feeling like she's not wearing anything, and adds that there's no need to adjust it because the straps don't slip. - 00:30–00:37 The creator speaks directly to the viewer, positioning the bra as an ideal choice for those looking for a bra that is so comfortable that they won't need to rush home to take it off and they won't mind sleeping in it. - 00:37–00:41 The creator closes with a direct call to action to shop the bra via the link below.

# Ad summary This ad shows the results of wearing Shapermint's best-selling supportive bra, with a 30% off offer and a shop now call to action. # Brand positioning Shapermint is presented as a brand focused on providing supportive and shape-enhancing undergarments. The brand is positioned as a solution for individuals seeking comfortable yet effective shaping wear. With the offer of 30% off their best-selling supportive bra, Shapermint aims to appeal to customers who value both functionality and affordability. # Product The featured product is Shapermint's best-selling Supportive bra, which is designed to provide lift and shaping. The ad showcases a before-and-after transformation, highlighting how the bra enhances the wearer's silhouette. The bra is portrayed as a solution to enhance support and shape. # Visual style The ad features a side-by-side comparison shot to highlight the transformative effect of the bra. The image is clean and well-lit. The overall style is designed to clearly convey the product's benefits through visual evidence. # Hooks Headline: 30% OFF # Benefits - [object Object] # Features - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The image opens with a side-by-side comparison of the same person's figure both before and after wearing the Shapermint bra. This is presented from the brand's perspective, with the intent of visually illustrating the transformative effect of the bra, creating a clear contrast for potential customers. - The ad then features a headline stating "30% OFF," accompanied by the tagline "Our best-selling Supportive bra" along with the brand name. This part of the story is told by the brand and seeks to present a compelling offer and reinforce the product's popularity and benefits. - The ad closes with a "Shop Now" button, prompting immediate action. The brand tells the customer they can get the look shown if they purchase the product.

# Ad summary A woman demonstrates how ShaperMint's Shaper Cami smooths her stomach so that her jeans fit better. # Brand positioning Shapermint presents itself as a brand that provides shapewear that helps women feel more comfortable and confident in their clothes. The brand directly addresses common fit issues, such as stomach bulging in jeans, and offers solutions for a smoother silhouette. The brand presents an emotional positioning of empowerment and body positivity. # Product The Shapermint Shaper Cami is a shapewear garment designed to smooth the stomach and provide a more streamlined silhouette under clothing. The ad specifically highlights its ability to suck in the stomach, resulting in a flatter appearance. It is designed for women who experience discomfort or fit issues with their pants due to stomach bulging. The cami allows the user to button pants that previously did not fit and even have extra room in them. # Visual style The ad has a simple, UGC-style aesthetic. The background is a simple home setting with neutral colors. The video is shot with a stationary camera and uses quick cuts to transition between scenes. The overall production quality suggests a casual, relatable feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action GET YOURS NOW # Point of view - [object Object] # Storyline - 00:00–00:03 The woman introduces the problem of jeans causing stomach bulging and invites viewers who experience this issue to watch. - 00:03–00:14 She describes how her favorite jeans used to fit perfectly before she had a baby, coming up to the middle of her belly and making her feel comfortable. - 00:14–00:23 She explains that after having her baby, the same jeans became uncomfortable and she stopped wearing them. - 00:23–00:28 She introduces the Shapermint Shaper Cami as a solution she discovered and prompts viewers to watch the transformation. - 00:28–00:39 She puts on the cami and shows how it sucks in her stomach, making it flatter. - 00:39–00:46 She buttons her pants, demonstrating that they now fit with extra room. - 00:46–00:51 She encourages viewers to check out Shapermint, stating that their products have changed the game for her and now her clothes feel good.

# Ad summary The ad features a woman standing in her house, promoting the Shapermint Wireless bra. She begins by questioning why she was always counting down the minutes to take off her bra, then shows how Shapermint's wireless bra has changed that. She emphasizes the bra's lift without wires, comfort, and smoothness under clothes, and encourages viewers to try it out and click the link below. # Brand positioning Shapermint is presented as a brand that challenges the norm that bras must be uncomfortable to provide support. The brand aims to occupy a space in the consumer's mind that prioritizes comfort and confidence, pushing against the idea that women must endure discomfort for the sake of appearance. The brand aligns with a lifestyle that values comfort and practicality. Its positioning is both functional, highlighting the performance of the wireless design, and emotional, promoting the relief and freedom from discomfort. # Product The Shapermint Wireless bra is presented as a comfortable alternative to traditional wired bras. It provides lift and support without wires, eliminating digging and pressure. It is designed for women of all sizes, as demonstrated by the presenter who wears a size small and is a 32 DD. The bra is smooth under clothes. The ad tells the viewer that this product is worth trying because it addresses the common pain point of bra discomfort and provides a comfortable and supportive solution. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style is simple with static shots. The production quality is high, suggesting a professional commercial rather than UGC. The pacing is consistent, with an average of 30 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Hit the link below # Point of view - [object Object] # Storyline - 00:00–00:03 A woman stands in a living space holding a black bra. She asks, rhetorically, why she was counting down the minutes to take the bra off. - 00:03–00:07 She presents the Shapermint wireless bra, stating it has changed that for her. - 00:07–00:11 She shares that she used to think bras were supposed to hurt, while she points to the red marks on her skin from wearing the bra she was holding. - 00:11–00:14 The woman tells the viewer to look at the lift the Shapermint wireless bra provides, and notes that it has no wires. - 00:14–00:23 She shares that there is no digging or pressure. She gives her bra size and the size of the Shapermint bra she is wearing. - 00:23–00:26 The woman is wearing a top and states how smooth the Shapermint bra is under clothes. - 00:26–00:33 She tells the viewer if their bra hurts, it is not their fault, and to try out the Shapermint wireless bra.

# Ad summary This ad presents the Shapermint cami as the solution for women who struggle with bra support, muffin tops, and clothes that don't fit well. Through a series of testimonials and demonstrations, it highlights the cami's shaping panels, support, and versatility. It also positions the product as lightweight, moveable, and breathable, aiming to appeal to those seeking comfort and enhancement. # Brand positioning Shapermint is presented as a brand focused on providing comfortable and supportive shapewear for women of all sizes. The brand is positioned as a solution for everyday fit challenges, offering a product that smooths, supports, and enhances the figure without sacrificing comfort. The brand stands against the norm of restrictive or uncomfortable shapewear, promoting a feeling of wearing "a cloud." It aims to occupy a space in the consumer's mind as a go-to for effortless shaping and confidence, moving away from traditional shapewear's negative connotations. # Product The Shapermint cami is presented as a versatile shapewear garment designed to offer support, smoothing, and figure enhancement. It is designed for women who experience common fit issues, such as inadequate bra support, muffin tops, and clothing that doesn't fit correctly. It features shaping panels to smooth lumps and bumps, offering a streamlined silhouette. The cami is lightweight, moveable, and breathable, promising all-day comfort. It can be paired with various items in one's wardrobe, making it a flexible piece for everyday wear. The cami offers great breast support and eliminates the need for a bra, providing a seamless and comfortable fit. It's an alternative to traditional shapewear by prioritizing comfort. # Visual style The ad has a mixed visual style, blending UGC-style testimonials with more polished product demonstrations. The editing is quick, with jump cuts to maintain a fast pace. The color grading is natural, with a focus on showcasing the product in various settings. The production quality is a hybrid, combining raw, authentic footage with professionally shot demonstrations. The pacing is consistent and upbeat, with cuts timed to the music beats to maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GET YOURS NOW # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with a visual of a woman in leggings and a camisole. - 00:00–00:03 The narrator and the on-screen text introduce the topic by presenting "3 signs that your boobs need a Shapermint Cami." - 00:03–00:05 A woman walks down a street, looking at her phone. - 00:04–00:07 She states, "Number one, your current bra doesn't support your breasts." - 00:05–00:07 The visuals shift to black and white as she awkwardly adjusts her breasts, emphasizing the discomfort and lack of support. - 00:08–00:14 The visual returns to a woman wearing the Shapermint cami who states, "This cami offers great breast support. I don't even have to use a bra anymore. That is a miracle for me." - 00:14–00:16 A woman stands in front of a closet. - 00:14–00:18 She states, "Number two, you are tired of muffin tops." - 00:18–00:21 The camera zooms in on the side panel of a white cami. - 00:19–00:21 A woman's hand touches the cami as a voiceover explains, "They offer shaping panels right here." - 00:21–00:24 A woman struggles to button her shorts. - 00:22–00:25 On-screen text is displayed that says, "SMOOTH ALL ✅ LUMPS & BUMPS." - 00:25–00:27 A woman stands in a closet, wearing a gray top. - 00:26–00:29 She states, "Number three, you have a wardrobe full of clothes and nothing fit." - 00:30–00:34 A woman holds a beige cami. - 00:30–00:34 She says, "You can pair this cami with so many different items. The way to wear this is just honestly endless." - 00:35–00:37 A woman holds a beige cami. - 00:35–00:38 She states, "It's light, it's moveable, it's breathable." - 00:38–00:40 A woman wears a black cami. - 00:38–00:41 A voiceover says, "If you want to enhance your figure while feeling like you're wearing a cloud." - 00:41–00:44 A woman holds up the white cami. - 00:41–00:45 The narrator says, "Head over to Shapermint and get this amazing shaper cami." - 00:44–00:51 A final screen is displayed with the Shapermint logo, a graphic, the text, "GET YOURS NOW" and a woman wearing the black shaper cami.

# Ad summary A woman shares her love for the Shapermint bra, praising its comfort and fit. She highlights that it is so comfortable, she might even sleep in it and that she has one in every color. # Brand positioning Shapermint positions itself as a provider of comfortable shapewear, challenging the category norm that shapewear is restrictive. The brand focuses on comfort and everyday wearability, suggesting a lifestyle where women can feel confident and supported without sacrificing ease of movement. The ad does not highlight function and is focused on feel and comfort. # Product The Shapermint bra is presented as a comfortable bra option. It is shown in a brown color with a V-neck style. The bra is described as super stretchy and super comfortable, so much so that the wearer might sleep in it. A major selling point is its comfort: the bra leaves no straps digging in and no red marks. It's so comfortable the wearer claims that it feels like nothing is on at all. The ad suggests that the product comes in every color. # Visual style The ad features a natural and casual visual style, with the woman speaking directly to the camera in a well-lit outdoor setting. The editing consists of static shots with smooth transitions and is cut to give the impression that it is one continuous take. The overall production quality leans towards a UGC feel, which supports the tone of a casual, enthusiastic user sharing her personal experience with the product. The pacing is consistent, mirroring a relaxed conversation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action I'm going to put the link below because you definitely need to grab this bra right away. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman telling the audience that she has been wearing the Shapermint bra since 7 AM. She then offers to show the bra's features. - 00:03–00:08 The woman pulls her vest down to reveal the Shapermint bra. She highlights that the bra doesn't dig in and leaves no red marks. - 00:08–00:11 The woman continues to rave about the bra, sharing that it is so comfortable it feels like nothing is on at all. - 00:11–00:14 The woman highlights that the bra is super stretchy and super comfortable. - 00:14–00:23 The woman explains that she is obsessed with the bra and not in a rush to take it off. She even says she might sleep in it and that she owns the bra in every color. - 00:23–00:29 The woman encourages the audience to grab the bra and says she will put the link below.

# Ad summary This ad is for Shapermint shapewear camis. It features a female creator who is discussing the many benefits of wearing a Shapermint cami. The Shapermint cami is soft, smoothing, and provides support without the need for a bra. It comes in a variety of colors. # Brand positioning Shapermint positions itself as a brand that offers comfortable shapewear solutions that sculpt the body without squeezing. The brand aligns with a body-positive and empowering lifestyle, promoting the idea that women should feel confident and comfortable in their own skin. It challenges the norm of uncomfortable or restrictive shapewear. Shapermint aims to occupy a space in the consumer's mind as a brand that offers functional shapewear designed for everyday wear, focusing on comfort and versatility in addition to shaping. # Product The featured product is a shapewear cami designed to smooth and shape the wearer's tummy and back. It works by using panels on the side that instantly smooth and shape the body, offering support without the need for a bra. The cami is made of a buttery soft fabric, is comfortable enough to wear all day, and is available in multiple colors. The advertised benefits are that the cami smooths out curves, eliminates tummy and back bulges, provides support without a bra, and improves the overall look of outfits. The ad addresses the common frustration of camis and tops lacking built-in shapewear, leading to discomfort and unflattering silhouettes. # Visual style The ad has a polished, commercial aesthetic with a mix of static shots and quick cuts. The production quality is high-end, featuring bright lighting and modern interior settings. The pacing is relatively quick, with cuts timed to voiceover lines and music beats, creating a sense of energy and momentum. Visual motifs include shots of the product being stretched to highlight its elasticity and close-ups of the woman demonstrating its smoothing effects. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Head over to shapermint.com before it sells out again! # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a woman stretching a brown Shapermint cami to emphasize its elasticity and comfortable sculpting effect. This introduces the core concept of the product: shaping without squeezing. - 00:01–00:05 Cut to a woman wearing a Shapermint cami with loose denim shorts. She pulls at her waistband to demonstrate a slimming effect. Text overlay: "THE CAMI THAT SOLD OUT 6 TIMES". This reinforces the product's popularity and potential for FOMO if viewers don't act fast. - 00:05–00:19 The woman, now standing in a kitchen with a coffee mug, states that the cami is a "simple Cami hack" that will change the viewer's life. She then addresses the problem of wearing camis and tops without built-in shapewear and proceeds to describe the problems these types of garments can cause, which are; showing tummy and back bulges, failing to smooth curves, and ruining outfits. She is speaking directly to the audience, setting up the problem this product resolves. - 00:19–00:28 Cut back to the woman wearing the Shapermint cami with denim shorts, she reveals that a "bestie" told her about the Shapermint shaper cami, highlighting panels on the side that she describes as "magical". She expresses the product as "instantly smooths and shapes my tummy and back", which is meant to highlight how easy it is to look good while wearing the garment. - 00:28–00:30 Cut back to the woman wearing the Shapermint cami with denim shorts, she notes the product as "so comfy I can wear it all day". This supports the benefit of ease-of-wear. - 00:30–00:34 Cut back to the woman in the kitchen, she notes that it "also supports the girls" so that you "don't even have to wear a bra anymore". This supports the product's ease-of-wear while also highlighting a unique benefit of the garment. - 00:34–00:37 Cut back to the woman wearing the brown Shapermint cami, pulling on the garment, emphasizing its soft fabric. She mentions that it has a "buttery soft fabric" so that "I can wear it every day". - 00:37–00:39 Cut back to the woman in the kitchen. She claims that "the reviews don't lie". - 00:39–00:41 A hand touches a collection of folded camis in a variety of colors. The woman says that "and the best part is it comes in so many colors". - 00:41–00:46 The ad concludes with the Shapermint logo and brand messaging: "GET YOURS NOW".

# Ad summary The ad features a woman showcasing how the Shapermint cami helps her fit into her jeans more comfortably and eliminates muffin tops, all while providing enough support to go braless. She enthusiastically recommends getting one before they sell out again. # Brand positioning Shapermint is presented as a solution-oriented brand that focuses on providing comfortable and confidence-boosting shapewear. The brand aims to occupy a space in the consumer's mind as a go-to for everyday shapewear that addresses fit and comfort issues. It promotes a lifestyle where women can wear their favorite clothes without discomfort or unflattering lines. This positioning pushes against the norms of restrictive or uncomfortable shapewear, emphasizing instead functional and wearable solutions. The brand appeals to those seeking both functional performance (better fit, no muffin tops) and emotional benefits (confidence, comfort). # Product The featured product is the Shapermint cami, a shapewear top designed to help women fit into their jeans more comfortably. It works by smoothing the midsection, eliminating muffin tops, and providing support, so users can go braless. The cami is breathable and comfortable enough for everyday wear. The ad conveys that this product helps women wear their favorite clothes without discomfort. It addresses the purchase barrier of having to buy new clothes by offering a solution to make existing clothes fit better. The key USPs are improved fit, no muffin tops, and braless support. # Visual style The ad has a polished UGC feel, combining natural lighting with clear product focus. The editing style includes quick cuts and smooth transitions to maintain a steady pace of approximately 20 cuts per minute. Audio-visual sync is evident, with text and product actions timed to voiceover lines for emphasis. The overall aesthetic is clean and approachable, aiming to connect with viewers through a relatable, real-world presentation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Go get one before they sell out again # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by addressing the viewer's potential question of 'why not just buy new jeans?' - 00:02–00:06 She responds by saying that the Shapermint cami is the reason she doesn't need new jeans. - 00:06–00:14 She demonstrates the cami's effect by highlighting that she couldn't pull up her jeans before but now they fit comfortably. - 00:14–00:17 She lists additional benefits of the cami: no more muffin tops and the ability to go braless. - 00:18–00:20 She emphasizes the breathability of the material. - 00:20–00:23 She concludes with a call to action, urging viewers to buy one before they sell out again.

# Ad summary This ad features a woman reviewing the Shapermint bra. She starts off by saying that her breasts don't sit the same anymore, but that changed after she tried this bra. Then she proceeds to take off her shirt and shows the product to the camera. # Brand positioning Shapermint is presented as a brand that provides comfortable and supportive shapewear. The brand stands out by offering solutions that avoid the discomfort typically associated with shapewear, like the digging wires of a bra. The brand positions itself as a provider of comfortable shapewear that offers lift and definition without sacrificing comfort. # Product The Shapermint bra is presented as a supportive bra that lifts and defines without the discomfort of digging wires. It is described as super stretchy and soft. The bra's design is implied to provide support without the need for a traditional push-up bra. It's meant for everyday wear and provides lift and definition. The bra is being advertised for providing lift without the pain of digging wires. # Visual style The ad has a casual, UGC feel, with a selfie-style camera angle and natural lighting, creating a sense of authenticity and directness. Editing is minimal, with static shots and smooth transitions that keep the focus on the product and the presenter. The pacing is moderate, maintaining a conversational tone that is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Run and grab it because you will not regret this # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a woman addressing the camera in a selfie style. - 00:00–00:04 She states that her breasts don't sit the same anymore, but that changed once she tried the Shapermint bra. This serves as the central hook for the ad, grabbing attention by addressing a common concern about breast shape and support. - 00:04–00:06 The woman removes her shirt to reveal the Shapermint bra, asking viewers to notice the difference in shape. This visual demonstration directly addresses the product's effectiveness. - 00:07–00:12 The woman expresses her satisfaction with the lift provided by the bra and states that the bra is stretchy and soft. This reinforces the comfort and support aspects of the product. - 00:13–00:16 She contrasts the Shapermint bra with traditional push-up bras, highlighting that it provides support without the need for excessive padding or discomfort. This attempts to resonate with viewers who prioritize comfort and natural support. - 00:16–00:20 She puts her shirt back on and points out the difference in her appearance with the bra, emphasizing the lift and definition it provides. - 00:20–00:27 She recommends the bra to those seeking lift without the discomfort of wired bras. This serves as a final endorsement and clear call to action. - 00:27–00:33 She encourages viewers to purchase the bra by clicking the link below. This is the direct call to action, prompting immediate engagement.

# Ad summary Ad for Shakerment wireless bra. A woman in a red pajama set showcases a bra she can sleep in, linking it below. # Brand positioning Shapermint is presented as a brand focusing on comfort and everyday wear. The brand aims to occupy a space in the consumer's mind where functional support meets comfortable, all-day wearability. The brand aligns with values of practicality, ease, and confidence, promoting a lifestyle where women feel comfortable and supported. The positioning is both functional, in terms of providing support and comfort, and emotional, in terms of boosting confidence and convenience. # Product The advertised product is the Shapermint Wireless Bra, highlighted as a comfortable bra suitable for all-day wear and even sleep. It's designed for women who seek support without the discomfort of traditional wired bras. The ad explicitly states that the bra is soft and stretchy, emphasizing comfort and flexibility. It addresses the common purchase barrier of discomfort associated with wearing a bra for extended periods, suggesting that this bra is so comfortable it can be worn to bed. The ad highlights its soft and stretchy qualities to emphasize its comfort and wearability. # Visual style The ad has a polished commercial aesthetic. The editing style consists of static shots, with smooth transitions. The production quality gives off a polished commercial feel, and the pacing is consistent throughout the ad. The audio syncs with what the woman in the video is saying. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action LINK # Point of view - [object Object] # Storyline - 00:00–00:04 The woman introduces the Shapermint Wireless Bra. - 00:04–00:11 The woman states that it's the first bra that she can wear all day, even to bed. - 00:13–00:17 The woman explains the bra is soft and stretchy. - 00:17–00:23 The woman mentions that she was always told to wear a bra to bed to keep your breasts nice and lifted and that she's following that advice now with the advertised bra. - 00:23–00:29 The woman points out that the bra will be linked below for potential customers to purchase.

# Ad summary A woman reviews and demonstrates the Shapermint All Day Every Day Scoop Neck Cami. She talks about how it smooths her silhouette and provides great breast support, and she shows how it can be worn without a bra. # Brand positioning Shapermint is presented as a brand focused on providing shapewear and smoothing undergarments for women. The brand aims to occupy the space in the consumer's mind as a solution for a seamless, flattering fit under clothing. Shapermint focuses on functional, solution-driven products that provide a comfortable and confident silhouette for everyday wear. The brand promotes values of body positivity and inclusivity, offering shapewear that enhances natural curves without restricting movement or comfort. Shapermint is presented as a brand that is trying to push against the norms of restrictive and uncomfortable shapewear and instead champions a modern approach to shapewear by promoting comfort, versatility, and confidence. # Product The Shapermint All Day Every Day Scoop Neck Cami is a shapewear top designed to smooth and shape the wearer's figure. It is intended for women who want a seamless look under their clothing. The cami features a stretchy fabric that provides 360° smoothing power, holding the wearer in without feeling restrictive or hot. It tucks easily into clothes, creating no lines or bulges. The product provides great breast support, so a bra is not needed. The cami features adjustable straps for a customized fit and comes in three colors. It is designed to offer comfort, high quality, and an hourglass figure. # Visual style The ad has a UGC feel. The video has a polished commercial quality. The camera is mostly static with a few zooms. The setting is a bedroom with natural lighting. The editing style is quick cuts. The pacing is fast, with roughly 20 cuts per minute. Most of the cuts, text, and product actions are synced to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action GET YOURS NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman pulling at the material around her midsection. - 00:00–00:02 She claims that since getting this product, she looks two sizes smaller, establishing a desired outcome early on. - 00:00–00:02 The perspective is from a customer testimonial, emphasizing the product's slimming effect. The tone is enthusiastic and confident. - 00:02–00:06 The next shot shows the product flat-layed on a bed, where a voiceover names the product. - 00:02–00:06 This serves as a visual product introduction after the initial hook. - 00:02–00:06 The perspective shifts to a more formal brand presentation, but the tone remains upbeat and friendly. - 00:06–00:08 The camera shows the woman who appears in the first scene, who is holding the product, talking to the camera. - 00:06–00:08 She states she is getting ready to try it on, signaling a product demo. - 00:08–00:10 The ad cuts to a shot of her midsection in a bra. - 00:08–00:10 The overlaid text states that the product makes curves look amazing. - 00:08–00:10 This reinforces the product's benefit of enhancing one's figure. - 00:10–00:12 She says the product is nice and snug and then pulls her bra down. - 00:10–00:12 The transition emphasizes the product's comfort and fit. - 00:12–00:14 She is shown wearing the product. - 00:12–00:14 She exclaims that the product is good, indicating satisfaction. - 00:14–00:17 The ad cuts to a shot of someone holding a phone showing the product on the Shapermint website, before going back to the woman. - 00:14–00:17 She states that she saw these products on Instagram, so she bought all three colors. - 00:14–00:17 This provides social proof and emphasizes the product's appeal across multiple use cases. The tone is enthusiastic and satisfied. - 00:17–00:20 The ad cuts to the woman tucking the cami into a pair of jeans. - 00:17–00:20 She states that it tucks into her clothes and there are no lines. - 00:21–00:24 The ad then cuts to the woman wearing the white cami under a button-down shirt, saying that there are no bumps and it holds her in. - 00:21–00:26 The overlaid text reads "360° SMOOTHING POWER." - 00:27–00:32 She says that the fabric is stretchy and it holds her in, but it's not hot. - 00:32–00:35 The ad then shows her feeling the material on her midsection before the overlaid text states "SUPER COMFORTABLE." - 00:35–00:40 The woman reiterates that the product is exactly what she needs, and that she's going to a concert, but she doesn't want to wear a bra. - 00:35–00:40 The overlaid text states "NO BRA IS NEEDED." - 00:41–00:41 She states she wants coverage. - 00:41–00:44 The overlaid text states "GREAT BREAST SUPPORT." - 00:41–00:44 She says the cami holds her up, emphasizing support and lift. - 00:44–00:48 The ad cuts to the woman adjusting the straps and stating they are adjustable if you want to make it tighter. - 00:48–00:52 She states that she doesn't think Shapermint is going to make this deal again, before the screen flashes the Shapermint logo. - 00:48–00:52 This creates a sense of urgency.

# Ad summary A creator-style ad presents the Shapermint bra as a solution for bra bulges, highlighting its smoothness, support, stretch, and comfort. # Brand positioning Shapermint is presented as a body-positive brand, empowering women to feel comfortable and confident in their own skin. The brand is positioned as a solution to common bra problems like bulges and lack of support. Rather than focusing on achieving a specific aesthetic ideal, the brand prioritizes functional solutions with a focus on comfort and support. This suggests a rejection of traditional lingerie norms that prioritize appearance over comfort, aligning with a growing trend towards self-acceptance and body positivity. The brand occupies a space that is both functional and emotional, providing practical support while also promoting a feeling of confidence and well-being. # Product The Shappermint bra is presented as a solution for women seeking support and comfort without the unflattering bulges caused by ill-fitting bras. It is showcased as a bra that offers a smooth silhouette, keeping the wearer in place. The bra is described as having a stretchy material that feels like wearing nothing, emphasizing its comfort and breathability. The ad addresses the pain point of bras that highlight flaws by offering a supportive and flattering alternative. The product's USPs are its smooth design, bulge-free fit, supportive structure, comfortable feel, and stretchy material. The ad suggests this bra is worth buying because it addresses the common issues of discomfort and unflattering fit, offering a comfortable and confidence-boosting solution. # Visual style The ad has a polished UGC feel, with a brightly lit, clean, and modern aesthetic. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is a step above typical UGC, with good lighting and clear audio. The pacing is moderate, with cuts timed to voiceover lines, creating a natural rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Hit the link below and grab yourself one today. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by highlighting the common problem of bra bulges, showing how an ill-fitting bra can create unflattering lines. This is intended to immediately grab the attention of viewers who experience this issue and establish the problem that the product will solve. The audience is experiencing this from the point of view of a consumer who understands the struggles that women can face when searching for the perfect bra. The tone is relatable, aiming to connect with the viewer through a shared frustration. - 00:03–00:10 The creator introduces the Shapermint bra as the solution to the problem, showing how it provides a smooth and supportive fit without creating bulges. This is intended to present the product as a superior alternative to traditional bras that cause unflattering lines. The audience is experiencing this from the point of view of someone sharing a recommendation for a product that makes a difference in their life, building trust and credibility. The tone is enthusiastic and confident, conveying the creator's belief in the product's effectiveness. - 00:11–00:14 The creator demonstrates the bra's stretch and comfort, emphasizing how it feels like wearing nothing. This is intended to further highlight the product's benefits, showing how it combines support with a lightweight and comfortable feel. The audience is experiencing this from the point of view of someone demonstrating the bra's practical features and benefits, highlighting its comfort and ease of wear. The tone is playful and engaging, adding a sense of fun to the product demonstration. - 00:15–00:27 The creator concludes by summarizing the bra's key benefits and offering a call to action, encouraging viewers to purchase the Shapermint bra. This is intended to drive sales and provide a clear next step for interested viewers. The audience is experiencing this from the point of view of someone closing out a conversation and providing a final recommendation, creating a sense of closure and encouraging action. The tone is friendly and persuasive, reinforcing the product's value and encouraging viewers to make a purchase.

# Ad summary This ad uses UGC style testimonials to promote the Shapermint cami as a way to enhance your figure while feeling like you're wearing a cloud. # Brand positioning Shapermint positions itself as a provider of comfortable shapewear that enhances a woman's figure. The brand aims to empower women by offering shapewear that is not only functional but also comfortable for everyday wear. Shapermint appears to push against the traditional norms of restrictive and uncomfortable shapewear, emphasizing comfort and ease of wear. The brand aligns with a lifestyle that values both looking good and feeling comfortable, promoting a positive and empowering image of shapewear. # Product The Shapermint cami is a shapewear top designed to enhance a woman's figure while providing comfort. It works by smoothing the body and offering breast support, eliminating the need for a bra. The cami is available in multiple colors, as mentioned by one of the users who bought it in three different colors. The USPs of the product include its ability to make the wearer look smooth, its comfort, and its great breast support. The cami is suitable for everyday wear and can be worn under various types of clothing. It addresses the purchase barriers of discomfort and the need for additional support, offering a comfortable and supportive alternative to traditional shapewear. # Visual style The ad has a bright, clean aesthetic, employing natural lighting and straightforward camera angles. The editing style consists of quick cuts between different customer testimonials and product displays. The production quality suggests a hybrid approach, blending UGC-style authenticity with polished commercial elements, such as the logo animation at the end. This supports a tone of genuine user experience while maintaining a professional brand image. The pacing is consistent, with cuts happening frequently to maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action head over to Shapermint and get this amazing shaper cami. # Point of view - [object Object] # Storyline - 00:00–00:05 A woman in a black cami and leggings is shown, with text stating the cami is 50% off. This is meant to catch the attention of the viewer and set the stage for the value proposition. - 00:06–00:15 A woman in the same cami says she's been using it since seeing the ad on Instagram 3 months ago, then shows a phone screen with the Shapermint Essentials All Day Every Day Scoop Neck Cami on the brand's website. This is a customer testimonial to increase credibility. - 00:15–00:18 The woman on camera says she bought the product in every color and hasn't worn other tops since, while wearing a cardigan. This reinforces the product's value and impact. - 00:18–00:22 A different woman in the same cami states that it makes her look smooth and is comfortable. This continues the value proposition from a different persona. - 00:22–00:24 Another woman with the same cami says that she doesn't want to take it off all day. This demonstrates the product's comfort and usability. - 00:24–00:32 Another woman on camera states that the cami offers great breast support, so she doesn't need a bra anymore. This shows the product's features and benefits. - 00:32–00:39 Another woman states that she can't see herself struggling with loose camis or having to wear a bra under her top. This highlights the value of the cami as a solution. - 00:39–00:44 The first woman from the beginning is back on camera, stating that she can tell you that you'll enhance your figure while feeling like you're wearing a cloud. This summarizes the benefits and value of the cami. - 00:44–00:52 The speaker recommends going to Shapermint to get the amazing shaper cami. This ends the testimonial and adds a CTA.

# Ad summary This ad for Shapermint features multiple women discussing and wearing the Shapermint Shaper Cami. They highlight that the cami will make you look two sizes smaller, sucks in your back, prevents rolls and bulges, provides bra support without the discomfort, has a breathable fabric, and has 360 shaping effect. # Brand positioning Shapermint is presented as a brand that provides shapewear and base layers to improve the wearer's confidence and comfort. The ad establishes that Shapermint pushes against category norms by providing shapewear that isn't restrictive, but rather is so comfortable and supportive that it can be worn all day long. The tone aligns with empowerment and fun with its casual presentation and focus on user testimonials. The brand aims to occupy a space in the consumer's mind of providing undergarments and shapewear that enhances your body without the discomfort of traditional shapewear. # Product The Shapermint Shaper Cami is a base layer top that claims to make you look two sizes smaller. The cami "sucks in your back to prevent the rolls and bulges". It provides support like a bra without the discomfort of a bra. It has a breathable fabric and adjustable straps. The Shaping panels completely smooths your belly pouch and any bulge and has a 360 degree shaping effect. It comes in different colors. # Visual style The ad's overall aesthetic is a hybrid between user-generated content and a polished commercial look. The editing style includes quick cuts, which help maintain a consistent pace throughout the ad. The production quality has a polished commercial feel. The ad incorporates a quick editing rhythm, with cuts timed to voiceover lines and product actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head over to Shapermint and get these amazing shaper camis # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman, seen from the mid-torso, pulls at the sides of her shirt, revealing that it is a single piece body suit. She states that she looks two sizes smaller since she got this item. - 00:02–00:07 A woman in a bra and underwear pulls a white body suit up to her torso. She says that this is all mum's secret to never wearing baggy clothes again. - 00:07–00:14 A woman in a gray t-shirt and jeans displays a pink bodysuit. She states that the reason she doesn't need new jeans is thanks to the Shapermint cami. - 00:14–00:21 The video transitions to a woman, seen from the waist up, who adjusts the bottom of her shirt, then looks to the side while the voiceover states that most women think muffin tops are unavoidable. This transitions to the same woman with her back to the camera adjusting her black shirt away from her torso. The voiceover states that big brands have failed to make tops that truly shape women. - 00:21–00:31 The video cuts to the same woman wearing baggy clothes while the voiceover states that women are forced to wear baggy clothes or even worse. The video shows her torso as she adjusts an uncomfortable-looking shapewear item and is superimposed with a red "X" symbol. The voiceover states that women are forced to buy shapewear that digs into our tummies, pushes our skin outwards, creates back bulge, and makes us feel uncomfortable. - 00:31–00:36 The video cuts to the same woman who previously wore baggy clothes as she spins and throws the clothing aside while the voiceover says that it's time to ditch your baggy clothes and unflattering shapewear. A woman throws a white trash can into the frame in which she is throwing more shapewear. - 00:36–00:39 A woman is seen from the back, split screen. On the left side she is wearing a bra and the other side she is wearing the Shapermint cami. The voiceover states to get the shapermint shaper cami because it literally sucks in your back. - 00:39–00:47 Similar to the last clip, the video shows various women in split screen with the voiceover describing the benefits of the shaper cami. - 00:47–00:56 The video goes through a series of clips that all show women wearing the shaper cami while pointing out individual features. A woman shows that the shaper cami is uber stretchy. A woman smells the shaper cami to convey that it has buttery soft fabric. A woman shows the adjustable straps of the shaper cami. - 00:56–00:58 The video returns to the same woman who originally stated that she looked two sizes smaller because of the shaper cami as she says that she has to say it: I'm impressed. - 00:58–01:12 The video cuts to additional split screen clips of women wearing the product while the voiceover emphasizes that the shaper cami has the support of a bra but without the discomfort. The voiceover also emphasizes that they make me look so good and feel super comfortable. That's why I wear them literally, all day. And they're not like those lousy camis or even worse, those suffocating shapewears that squeeze the soul out of you. - 01:12–01:35 The video cuts to a woman showing that the shaping panels of the product completely smooth your belly pouch and any bulge. Then, we see clips of women wearing the product while holding children. It is emphasized that the shaper cami is made with breathable fabric to feel comfortable all day. The voiceover states, If you want to enhance your figure while feeling like you're wearing a cloud, head over to Shapermint and get these amazing shaper camis. - 01:35–01:39 The ad ends with the Shapermint logo and a graphic of 40% off.

# Ad summary This ad showcases the Shapermint shaper cami through a collection of real women who present a few signs that will alert the target customer to the fact that they need a shapermint cami. # Brand positioning Shapermint is a brand that offers shapewear designed to provide support and enhance the wearer's natural figure. The brand positions itself as a solution for women seeking comfortable and versatile shapewear options, promoting confidence and a smooth silhouette under any outfit. The brand caters to a variety of body types, focusing on functionality (shaping, smoothing) and comfort. The brand's products are presented as everyday solutions that boost confidence rather than restrictive or uncomfortable garments. # Product The Shapermint shaper cami is a layering garment designed to provide shaping and smoothing effects for the wearer's torso. It has built-in bra support that is so good that, according to one of the women featured in the ad, you don't have to wear a bra at all. It features shaping panels to eliminate muffin tops and smooth lumps and bumps. The camisole is designed to be versatile and can be paired with other clothing items, and can be worn with a variety of different items in one's wardrobe. It is available in light and neutral colors. Its fabric is light, breathable, and movable. According to the brand, the cami enhances your figure while feeling like you're wearing a cloud. # Visual style The ad combines UGC-style testimonials with product demonstrations in a hybrid format. The overall aesthetic is clean and bright, aiming for approachability. The editing style includes quick cuts to maintain a fast pace and smooth transitions. The music is upbeat and positive, and visuals/text are timed to the beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Head over to Shapermint and get this amazing shaper cami! # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a woman pulling at the fabric of the leggings that are visible beneath her shapewear cami. She introduces the cami by saying that she's going to describe 3 signs that your boobs need a shapermint cami. This moment conveys a friendly informational tone from a relatable female perspective, setting up the ad's core problem/solution structure. - 00:03–00:07 00:03–00:07 The ad cuts to a different woman, outside on the street, who begins to state sign number one, that your current bra doesn't support your breasts. The ad then cuts to black and white and the woman starts to hold her breasts up as if they aren't supported. This moment conveys a relatable moment that builds on the core narrative, offering a clear, practical signal that the product could be useful. - 00:07–00:14 00:07–00:14 The ad cuts to two more women showcasing the product while stating that the cami offers great breast support and that you don't even have to use a bra anymore, which they consider a miracle. This moment builds on the previous moment, introducing the product as the solution from the perspective of satisfied users. - 00:14–00:18 00:14–00:18 The ad cuts to a woman in front of her closet who is wearing shapewear under a light cardigan. She begins to state sign number two, that you are tired of muffin tops. This moment conveys a relatable moment that builds on the core narrative, offering a clear, practical signal that the product could be useful. - 00:18–00:25 00:18–00:25 The ad cuts to two more women showcasing the product while stating that the cami offers shaping panels to smooth all lumps and bumps. This moment builds on the previous moment, introducing the product as the solution from the perspective of satisfied users. - 00:25–00:29 00:25–00:29 The ad cuts to a woman in front of her closet stating sign number three, that you have a wardrobe full of clothes and nothing fit. This moment conveys a relatable moment that builds on the core narrative, offering a clear, practical signal that the product could be useful. - 00:29–00:37 00:29–00:37 The ad cuts to two more women showcasing the product while stating that the cami can be paired with so many different items and that ways to wear it are endless, that it's light, movable, and breathable. This moment builds on the previous moment, introducing the product as the solution from the perspective of satisfied users. - 00:37–00:45 00:37–00:45 The ad cuts to another woman who states that if you want to enhance your figure while feeling like you're wearing a cloud, head over to shapermint and get this amazing shaper cami. This moment adds to the core narrative by using sensory language to further promote the product from the perspective of a satisfied user, enhancing the testimonial feel. - 00:45–00:49 00:45–00:49 The ad ends with a woman smiling wearing a shapermint cami with overlaid text showing that the product is up to 50% off. This moment closes the narrative by promoting the product and also highlighting the current sale.

# Ad summary This ad promotes Shapermint's wireless shaper bra through a series of user-generated content and testimonial style clips from women talking about how comfortable and supportive the wireless bra is from Shapermint, with footage of the bra itself. The women note that this bra works especially well for larger-chested women, offering support without wires and lots of coverage, and some women say they bought multiple of the bras. The ad ends with the offer to get the bra for 40% off. # Brand positioning Shapermint is presented as a brand focused on providing comfortable and supportive shapewear solutions for women, particularly those with larger busts, that is sold online. The brand aligns with values of comfort, coverage, and confidence. By offering wireless bras, Shapermint positions itself as a modern alternative to traditional underwire bras, addressing the common pain points associated with underwire such as discomfort and digging wires. They are portrayed as offering a functional solution with an emotional benefit of feeling supported and comfortable, even in a bra. # Product The featured product is Shapermint's Wireless Shaper Bra, which is designed to provide the support of an underwire bra without the wires. It's presented as a solution for women who want coverage and comfort, addressing the pain points of painful wires, gaping cups, and straps digging in. The bra is described as having modern foam cups, buttery soft fabric, and adjustable straps. It's highlighted for offering so much coverage that people won't even notice you're wearing a bra. The bra is positioned as a wireless alternative to traditional, possibly lousy, sports bras that show everything. The ad emphasizes the bra's ability to provide a perfect fit and unbeatable comfort, especially for large-chested women. # Visual style The ad's visual style is a mix of UGC and commercial elements. The editing style includes quick cuts and smooth transitions. The production quality leans towards a polished commercial feel, but there are elements of UGC with multiple clips of different women in different locations speaking to the camera. The pacing is consistent throughout the ad, featuring many cuts per minute. Text and product actions are timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Head over to Shapermint and get these amazing wireless shaper bras. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 If you wanna stop feeling exposed, the perfect solution is here! - 00:03–00:08 00:03–00:08 The perspective shifts to a woman telling the audience she has been using the Wireless Shaper Bra from Shapermint since she came across one of their ads on Instagram three months ago. The message is that she was targeted with an ad, and bought the product. - 00:08–00:13 00:08–00:13 The next woman tells the audience that she bought three of the bras in different colors, and she is impressed. The message is that the woman liked the bra enough to buy it in multiple colors. - 00:13–00:18 00:13–00:18 Another woman tells the audience that the bra has the support of an underwire bra, but without the wires. The message is that the bra solves the problem of uncomfortable wires while maintaining support. - 00:18–00:20 00:18–00:20 The next woman tells the audience that the bras are so comfortable, that she doesn't want to take them off all day. The message is that the product is very comfortable. - 00:20–00:24 00:20–00:24 The next woman tells the audience that the bras are not like those lousy sports bras that show everything. The message is that these bras will keep you covered, unlike cheaper alternatives. - 00:24–00:27 00:24–00:27 The next woman tells the audience that the bras offer so much coverage, people don't even notice I'm wearing a bra. The message is that these bras offer great coverage. - 00:27–00:33 00:27–00:33 A narrator tells the audience that if you add to that the modern foam cups buttery soft fabric and the adjustable straps. The message is that the bra has many features that make it a great purchase. - 00:33–00:37 00:33–00:37 The next woman tells the audience that this bra is a miracle, especially for a large boobed girl like me. The message is that women will love the product. - 00:37–00:43 00:37–00:43 The next woman tells the audience that it doesn't make sense to keep struggling with painful wires, gaping cups, or straps digging in. The message is that wearing other bras is problematic. - 00:43–00:45 00:43–00:45 The next woman tells the audience, honestly, if you want to get a perfect fit with unbeatable comfort. The message is that the product offers great comfort and fit. - 00:45–00:52 00:45–00:52 Head over to Shapermint and get these amazing wireless shaper bras. The message is that the audience should buy the bra.

# Ad summary This ad promotes Shapermint bras and features a woman explaining their features and benefits. She emphasizes the bra's comfort, support, and smooth fit, highlighting the lack of underwire and hardware. The ad includes visuals of the bra in different colors and ends with a call to action to shop the winter sale. # Brand positioning Shapermint is presented as a modern and inclusive shapewear brand focused on providing comfortable and supportive solutions for women of all shapes and sizes. The brand aims to occupy a space in the consumer's mind as a provider of everyday essentials that enhance comfort and confidence, breaking away from the traditional perception of shapewear as restrictive or uncomfortable. Shapermint promotes a lifestyle of self-acceptance and practicality by offering functional, supportive undergarments designed for daily wear. The brand seems to ignore the traditional market of purely functional shapewear, instead emphasizing comfort and everyday usability. # Product The featured product is a wireless bra from Shapermint designed for comfort and support. It is presented as a hybrid between a sports bra and an underwire bra, offering the support of the latter without the discomfort. The bra features foam cups that provide lift and separation without underwires or hardware, and adjustable straps that are supportive and stretchy to avoid cutting into the skin. The product is available in black, white, and brown. Its key USPs are comfort, smooth fit, support, and the absence of uncomfortable hardware or underwires. The ad addresses the common purchase barrier of discomfort associated with traditional underwire bras, positioning this bra as a comfortable alternative for everyday wear. The ad tells the viewer that this product is worth trying or buying because it provides the support and lift of an underwire bra without the discomfort. # Visual style The ad has a UGC feel, with a mix of medium shots and close-ups, creating a casual and relatable atmosphere. The lighting is natural, and the editing style is quick with jump cuts. The overall production quality is polished, giving it a commercial feel. The pacing is fairly consistent at approximately 20 cuts per minute, and the cuts often sync with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head over to Shapermint and get yours before they sell out again # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad begins with a person opening a Shapermint box with a UK flag. This is intended to grab attention by hinting at a popular product trending in the UK. The perspective is from an observer setting the stage for a product reveal, and the tone is enthusiastic to create excitement. - 00:02–00:07 00:02–00:07: A woman wearing a bra and facing the camera states that everyone hates underwire bras. This is a direct address to the audience, establishing a relatable pain point. The tone is casual and agreeable, aiming to create an instant connection with viewers who dislike underwire bras. - 00:07–00:13 00:07–00:13: She introduces the Shapermint bra as a combination of a sports bra and an underwire bra that is better than both. This builds on the previous statement by positioning the product as a solution to the discomfort of underwire bras while still providing support. The tone is playful as she picks up a dog to further add to the lightheartedness of the ad. - 00:13–00:18 00:13–00:18: The woman demonstrates how the bra lays perfectly smooth, front to back, top to bottom. This aims to showcase the product's fit and comfort. The perspective is from the brand's viewpoint, highlighting the technical aspects of the bra, with a tone of reassurance and confidence. - 00:18–00:26 00:18–00:26: She points out that there’s no hardware or underwire, and that the foam cups are doing all the work. This is a direct continuation of the comfort-focused pitch, further emphasizing the features that make it different from typical bras, with a tone of expertise and enthusiasm. - 00:26–00:34 00:26–00:34: The woman elaborates the bra lifts, offers separation, and is seamless. This continues the product demonstration by highlighting the functional benefits in more detail, with a tone of satisfaction and excitement. - 00:34–00:38 00:34–00:38: The woman puts on the bra and states that she didn't even do anything, she just put it on. This emphasizes the ease of use and comfort of the bra, with a tone of surprised satisfaction. - 00:38–00:47 00:38–00:47: She highlights that the bra is soft, has adjustable straps that are supportive and stretchy and don't cut into her skin. This is a continuation of the product demonstration, focusing on the comfort features, with a tone of personal endorsement and satisfaction. - 00:47–00:50 00:47–00:50: The woman says that she is so glad she got it, stating that the hype is real. This statement acts as a final endorsement, encouraging viewers to trust the product's claims, with a tone of enthusiastic approval. - 00:50–00:59 00:50–00:59: The woman showcases multiple bra colors, then urges the viewer to head over to Shapermint and get theirs before they sell out again while showcasing a winter sale. This serves as a direct call to action with a sense of urgency, with a tone of friendly advice.

# Ad summary This ad promotes Shapermint's best-selling cami with a limited-time offer: buy two for £20 each. It highlights the cami's key features, such as 360° tummy control and breast lift, along with a 60-day fit guarantee, appealing to those seeking shapewear solutions. # Brand positioning Shapermint positions itself as a provider of shapewear designed to smooth and shape the body, specifically targeting the tummy area, to provide solutions for women to feel more confident and comfortable in their clothing. The brand appeals to a broad audience by offering a range of colors and sizes, emphasizing accessibility and inclusivity. The brand's positioning is functional, focusing on the practical benefits of shape and support. # Product The advertised product is Shapermint's best-selling cami, designed to shape and smooth the tummy area. The cami provides 360° tummy control and breast lift and support. It is available in multiple colors, including white, tan, black, and brown. Shapermint also offers a 60-Day Fit Guarantee, suggesting confidence in the product's effectiveness and customer satisfaction. The cami is designed to be worn under clothing for a streamlined silhouette. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The color palette is soft and inviting, dominated by a light pink background that makes the black cami stand out. The product is well-lit, emphasizing its smooth texture and shape. Overall, the visual style conveys a sense of simplicity and sophistication. # Hooks Headline: GET 2 FOR £20.00 EACH # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting a limited-time offer: "GET 2 FOR £20.00 EACH". This is intended to immediately grab the viewer's attention with a perceived value for money, encouraging them to consider the purchase. The brand is speaking to viewers, using a direct proposition. - The storyline transitions to highlighting the key features of the cami: "Shape and smooth your tummy with our Best-Selling Cami." This clarifies the purpose and benefit of the product, directly addressing the potential customer's desire for a more streamlined silhouette. This is told from the brand's perspective. - The storyline expands to provide visual and functional details of the cami, referencing "360° tummy control" and "Breast lift and support," along with the "60-Day Fit Guarantee". This information builds confidence and addresses purchase barriers, emphasizing the product's comprehensive benefits. These product benefits are from the brand's perspective.