How Shapellx Advertises on Meta

# Ad summary A woman in a bedroom setting showcases the Shape Lex swimwear line, focusing on a fuchsia-colored one-piece. She highlights its deep cut, support, removable pads, U-design, color options, and size range. She then demonstrates the three ways the swimsuit can be worn and provides a discount code. # Brand positioning Shape Lex is a swimwear line that provides something with built-in shape wear. It focuses on flattering any body type, providing support and comfort. The brand aims to give customers confidence in their swimwear choices, emphasizing the availability of built-in shaping mesh and generous bottom coverage so customers can move, swim, and stroll without problems. # Product The Shape Lex swimsuit is a one-piece swimsuit with a deep cut and a U-shaped design in the center, available in multiple sizes and colors, including fuchsia. The swimsuit has great support for the boobs, removable pads, and can be worn in three different ways. It features wide straps for comfort, ruched tummy to conceal imperfections, generous bottom coverage, and built-in shaping mesh to smooth your midsection and give you a sculpted silhouette. As stated by the presenter, she is wearing a size large. # Visual style The ad features a clean, bedroom setting, which gives it a polished look, though it still feels like it's user generated content. The cuts are at a medium pace. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head on over to Shape Lex, check out with my discount code Ebony 11 # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with an introduction to the topic. - 00:03–00:07 The presenter introduces Shape Lex as having us covered for swim suit season, and begins to showcase the one-piece swimsuit, and highlights it as gorgeous. - 00:07–00:10 She explains this swimsuit is for the customer looking for modesty. - 00:10–00:14 The presenter states that the swimsuit comes in four colors, but that she is wearing the color fuchsia. - 00:14–00:17 She showcases that it comes in a plethora of sizes, and that she is wearing a size large. - 00:17–00:21 The presenter reviews the features of the swimsuit, stating that it has great support for your boobs. - 00:21–00:23 She highlights that it comes with removable pads. - 00:23–00:27 She states that she loves the U design that has Shape Lex engraved. - 00:27–00:35 She showcases that it can be worn in three ways, first showing the traditional style with a criss-cross design in the back. - 00:35–00:37 Next, she showcases how the swimsuit can be worn as a one shoulder design. - 00:37–00:41 Then, she states the third way is criss crossed in the front, which gives it a U-shaped design in the back. - 00:41–00:46 She highlights that the swimsuit is constructed to flatter any body type, and it has wide straps for comfort. - 00:46–00:50 The presenter states that the swimsuit has ruching in the tummy to conceal imperfections. - 00:50–00:56 She states that it also has generous bottom coverage, so you can move, swim and stroll. - 00:56–01:03 The presenter says it would not be Shape Lex without some sort of built in shape wear, and showcases that this swimsuit does. - 01:03–01:09 She shows that it has built in shaping mesh that helps to smooth your midsection, and gives you a sculpted silhouette. - 01:09–01:16 The presenter highlights that with the weather warming up, that she can not wait to wear the swimsuit out whether it be to the beach, the pool, or on vacation. - 01:16–01:26 The presenter states that she is certain the swimsuits are going to sell out, and provides the discount code Ebony 11 to receive a discount, and thanks the viewer.

# Ad summary A female social media influencer is showing off a Shapellx brand swimwear dress. She explains some of the features of the dress and why she likes it. # Brand positioning Shapellx is presented as a brand that makes swimwear that can also be worn as elegant dresses. The brand focuses on shapewear garments that provide security, comfort, and confidence to the wearer. The ad implies that this brand sits in the space of making garments that are both fashionable and functional, and that help the wearer feel good about themselves. # Product The featured product is a hot pink, mesh-style swimwear dress from Shapellx. It is made of a soft material and has a cross-cross design in the bust area, as well as bra straps. The dress is designed to give a curvy look, snatching at the waist with its triangle-shaped mesh. It has removable pads to allow for less security. The presenter in the ad wears it over a bathing suit, suggesting that can be worn as a dress for an elegant occasion or to a pool party. She says it makes her feel very comfortable, confident and secure. # Visual style The ad has a UGC feel with one static camera angle and natural lighting. The background is a plain wall, drawing all of the attention to the presenter. The editing is very simple with almost no cuts, transitions, or movement. The pacing is slow and steady to match the natural rhythm of the presenter's speech. The production quality supports a casual and accessible tone aimed at an everyday social media user. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The presenter is directly addressing the audience by stating that when it comes to swimwear, the Shapellx brand always has the right fit. - 00:04–00:07 00:04–00:07 The presenter is showing the swimwear, describing the mesh garment as cute and elegant. - 00:07–00:10 00:07–00:10 The presenter is showing the versatility of the mesh garment, mentioning that it can be worn as a dress or at a pool party as a bathing suit. - 00:10–00:12 00:10–00:12 The presenter is pointing to her waist to show the waist-snatching features of the swimwear dress. - 00:12–00:17 00:12–00:17 The presenter is pointing out that the mesh is actually shape in triangle shape to give the customer a curvy look. - 00:17–00:20 00:17–00:20 The presenter is pointing out that the criss cross design is to make it more classier. - 00:20–00:24 00:20–00:24 The presenter likes the bra straps, which give the customer more security in the bust area. - 00:24–00:25 00:24–00:25 The presenter moves her shoulders around to show that the bra straps stay up. - 00:25–00:28 00:25–00:28 The presenter says, "Look how beautiful," and continues to describe the swimwear dress. - 00:28–00:33 00:28–00:33 The presenter is showing that the swimwear dress has removable pads if the customer wants to get rid of those, and explains that she likes the extra security. - 00:33–00:39 00:33–00:39 The presenter is showing the material, which she describes as soft and snatching. - 00:39–00:45 00:39–00:45 The presenter describes that this swimwear dress makes her feel very confident and secure. - 00:45–00:47 00:45–00:47 The presenter shows how cute the garment is.

# Ad summary A female presenter showcases the Shapellx PowerConceal Seamless Sculpt Strapless Bodysuit and AirSlim Deep Plunge Butt-Lifting Bodysuit. She demonstrates the waist-cinching, tummy-smoothing, butt-lifting, and supportive features of the shapewear. She models the shapewear under both a strapless jumpsuit and a low-cut black dress to show how undetectable the products are. # Brand positioning Shapellx aims to occupy a space in the consumer's mind as a brand that provides shapewear solutions that enhance curves and smooth silhouettes, offering functional benefits such as waist-cinching, tummy control, and butt-lifting effects. The brand aligns with a lifestyle that values confidence and a flawless appearance. They push against the norm of visible shapewear by offering discreet and undetectable options designed to remain hidden under clothing. The brand's positioning is both functional and emotional, focusing on enhancing the wearer's figure and boosting their confidence. # Product The PowerConceal Seamless Sculpt Strapless Bodysuit is a strapless shapewear garment designed to provide waist-cinching, tummy control, and thigh-smoothing. It features removable straps, clear straps, removable pads, a non-slip grip, and an overlapped gusset for easy restroom visits. It is intended to be worn under strapless dresses or jumpsuits to create a smooth, sculpted silhouette. The AirSlim Deep Plunge Butt-Lifting Bodysuit is designed to provide supportive underwire for the bust, a T-back design that lifts and shapes the butt, and adjustable, 5-way convertible straps for various styling options. It is meant to be worn under clothing with a plunge neckline to remain invisible while providing support and shaping. # Visual style The ad has a UGC feel and is filmed in the presenter's home. The editing style consists of quick cuts, and the production quality is polished. The ad features static shots. The pacing is consistent throughout the ad with medium-paced cuts per minute. Most of the cuts appear to be synced to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Be sure to check out Shapellx by clicking the link in my bio # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter begins by posing a hypothetical scenario where someone wants to wear something strapless, setting up the product as a solution. - 00:03–00:15 The presenter introduces the PowerConceal Seamless Sculpt Strapless Bodysuit, clarifying that it comes with removable straps, and showing the packaging with clear straps. - 00:16–00:37 She puts on the bodysuit and then she demonstrates the shapewear's waist-cinching, tummy-holding, and thigh-smoothing effects, also pointing out other features. - 00:39–00:53 The video transitions to demonstrating how the bodysuit can be worn with a strapless black jumpsuit. - 00:54–00:58 The presenter introduces the AirSlim Deep Plunge Butt-Lifting Bodysuit. - 00:59–01:07 She highlights the supportive underwire for the bust, the butt-lifting effect from the T-back design, and shows 5-way convertible straps. - 01:08–01:23 The video transitions to demonstrating how the bodysuit can be worn under a low-cut dress, showing how undetectable it is. - 01:24–01:30 The presenter points out that she has a discount code and that the viewer can go to her bio.

# Ad summary This ad features a woman showcasing the Shapellx Air Slim Booty Lifting Panty, emphasizing its shaping capabilities, color, adjustable straps, seamless design, double compression, and open gusset for restroom convenience. # Brand positioning Shapellx is presented as a brand that offers shapewear designed to enhance body contours and provide comfort and convenience. The brand aims to occupy the space of accessible body enhancement solutions that are modern, seamless, and practical for everyday wear. It emphasizes features like adjustable straps, seamless design, and restroom-friendly features, promoting an attitude of body positivity and convenience. Shapellx follows category norms in offering functional shaping but pushes against the discomfort and inconvenience often associated with shapewear, focusing on ease of use and wearability. # Product The featured product is the Shapellx Air Slim Booty Lifting Panty, described as a shapewear garment designed to lift and shape the wearer's buttocks while providing a slimming effect. The product is showcased as having adjustable and removable straps, a side zipper, and hook and eye closure, which contribute to its seamlessness and double compression. A key USP highlighted is the open gusset at the bottom, which allows for restroom use without needing to remove the entire garment. The model shows the color of the panty which is super cute. The ad tells the viewer that the product is worth trying because it enhances the body shape, provides comfort, and offers convenient features for everyday wear, while also concealing the fact that the wearer is wearing shapewear. # Visual style The ad has a UGC-style aesthetic with bright lighting and a simple background, creating a casual, relatable feel. The editing style is simple with static shots and occasional zooms, maintaining a consistent pace. This supports the intended tone of authentic review and demonstration. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The video starts with a close-up of a woman zipping up and adjusting brown shapewear shorts. This grabs attention by demonstrating the product’s form-fitting design and how it shapes the body. - 00:05–00:09 00:05–00:09: The woman models a dress over the shapewear. This highlights how the shapewear enhances the body's silhouette under clothing, emphasizing the 'giving' of the body. - 00:09–00:15 00:09–00:15: The woman presents the shapewear, calling it the "Air Slim Booty Lifting Panty" and expresses her love for its color and cuteness. This introduces the product name and adds a personal endorsement. - 00:15–00:28 00:15–00:28: She highlights functional features like adjustable straps, the seamless side zipper, and the hook-and-eye closure, emphasizing double compression. This builds credibility by showcasing the product's tangible benefits. - 00:29–00:39 00:29–00:39: She shares her favorite feature: the open gusset at the bottom, demonstrating its size and how it prevents restroom accidents. This addresses a potential pain point of shapewear and highlights a convenience factor.

# Ad summary A woman promotes the Shapellx AirSlim Mid-Rise Butt Lifting Shaper Panty. She shows herself wearing a denim dress and shows the before and after of wearing the shapewear underneath the dress. She highlights the features of the product, including its branded waistband and a zipper in the crotch area for easy bathroom use. She recommends the shapewear for curvy women. # Brand positioning Shapellx is presented as a brand focused on enhancing and celebrating natural curves, particularly for those who are already "thick" or curvy. The brand aligns with a lifestyle that values confidence and comfort, providing solutions that are both functional and discreet. Shapellx embraces body positivity by emphasizing enhancement rather than transformation, and it positions itself as a go-to for women looking to highlight their natural shape effortlessly and comfortably. # Product The featured product is the AirSlim Mid-Rise Butt Lifting Shaper Panty by Shapellx, designed to enhance the wearer's natural curves. The shaper is made from a black material, has a branded waistband, and includes a zipper in the crotch area. The shaper is designed to be worn discreetly under clothing. The shaper lifts the butt, highlighting the shape of the wearer. This shapewear is intended for anyone, particularly those who are already curvy, to highlight their shape. The product's primary selling points are its ability to enhance curves and ease of use in the bathroom. # Visual style The ad has a UGC feel, shot in a casual home setting. The lighting is natural, and the production quality suggests a hybrid approach, leaning towards a polished commercial but maintaining a relatable, user-generated aesthetic. The editing style consists of static shots and smooth transitions, keeping the focus on the woman and the product demonstration. The pacing is moderate and consistent, with cuts timed to align with the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go grab yourself one of these right now. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator is wearing a light blue dress in front of a bed and dresser. - 00:04–00:08 The creator presents the Shapellx AirSlim Mid-Rise Butt Lifting Shaper Panty. - 00:08–00:10 The creator focuses on the waistband of the shaper, which is branded. - 00:10–00:16 The creator pulls down her dress to reveal that she is also wearing the shaper. - 00:16–00:24 The creator shares a full view of the shaper, turning her back to the camera to showcase the butt-lifting feature. - 00:24–00:29 The creator lifts the shapewear to show its construction and repeats that it highlights curves. - 00:29–00:34 The creator puts her dress back on and highlights the zipper in the crotch area, emphasizing its convenience for bathroom use. - 00:34–00:37 The video transitions to the Shapellx logo and website.

# Ad summary A woman in a pink bathing suit shows off its various features and ways to wear it. # Brand positioning Shapellx presents itself as a body-positive brand, creating apparel for women of all sizes to look and feel their best. The brand embraces the fact that people come in all shapes and sizes and encourages women to be confident in their own skin. The brand aligns with a lifestyle where comfort meets style, providing functional pieces that make women feel good and look attractive. # Product The Shapellx 2-in-1 Swimsuit is a versatile piece designed for comfort and style. It features a cross and hollow design for bust support, light padding in the bra area that is removable, wide straps, and a two-strap design that can be worn straight or crisscrossed in the back. The suit has a mesh skirt that can be adjusted and drawn up on the sides. With its triangle cup bottom design, this flattering swimsuit can be worn with the skirt down or pulled up for two different looks, offering versatility and a beautiful dress-like appearance. # Visual style The ad has a polished, UGC feel. The lighting is bright and natural, typical of indoor environments. The editing style is simple with static shots and smooth transitions. The pacing is consistent, following the woman's explanation and demonstration of the swimsuit's features. The camera framing is mostly centered. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go to shapellx.com to get more sizes, more colors. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman introduces the Shapellx 2-in-1 swimsuit, expressing excitement about its design. - 00:02–00:05 She highlights the bust support features, including the cross and hollow design and light padding in the bra area, emphasizing the comfort and functionality. - 00:05–00:21 The woman shows the swimsuit's adjustable mesh skirt, explaining that the skirt has drawstrings on the side. - 00:21–00:32 She demonstrates the different ways to wear the swimsuit by pulling the skirt up and tying it on the side, showcasing its versatility and flirty style. - 00:33–00:41 The woman describes the swimsuit's additional features, such as wide straps for extra support, and the adjustable two-strap design at the back. - 00:42–00:47 She points out that the skirt section is adjustable and that the bottom has a flattering triangle cup design. - 00:47–00:54 The woman expresses how good the swimsuit looks, combining with a beautiful bodycon skirt that looks like a dress. - 00:55–01:01 The woman shares her height, weight, and the size of the swimsuit she is wearing. She concludes by directing viewers to Shapellx.com to purchase it.

# Ad summary A woman shows off a red Shapellx shapewear bathing suit that can be worn in a variety of ways, including with or without ruching on the sides and with different strap configurations. She demonstrates all of the different strap and ruching configurations while telling the viewer she is 5'4", 143 pounds, and a 34DD, to demonstrate the sizing. # Brand positioning Shapellx is presented as a brand offering shapewear solutions for women. The brand emphasizes versatility and inclusivity. The brand aims to occupy a space in the consumer's mind where shapewear is not just functional, but also fashionable and adaptable to various preferences and body types. The brand aligns with values of body positivity and confidence. Shapellx differentiates itself by offering products like the shapewear bathing suit advertised in the video that combine shaping capabilities with trendy designs and multiple wearing options. # Product The Shapellx product featured is a red shapewear bathing suit. It is shown in the ad as a one piece with ruched detailing on the side. The wearer can adjust the drawstring to customize the level of ruching and how short they want the skirt to be. The suit has thick straps that are comfortable on the shoulders, but can also be removed and reconfigured. It can be worn with straps straight, asymmetrically, crisscrossed in the front, or crisscrossed in the back. It has built in removable pads, a twist design on the bust, and a mesh design. The product is designed to make the wearer look and feel good, and is available in multiple colors. # Visual style The ad has a casual, selfie-style aesthetic. The production quality is typical of UGC. The pacing is fairly consistent. The cuts are timed to match the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter shows the bathing suit in a long configuration and states it is shapewear, that can be worn multiple ways. - 00:05–00:09 She states that the wearer can make the bathing suit long or ruched on both sides, or asymmetrical. - 00:09–00:14 She states that the back is definitely giving coverage, and that the straps are thick so it's comfortable on your shoulders. - 00:14–00:20 She shows how the straps can be removed and reconfigured to be asymmetrical, crisscrossed in the front, or crisscrossed in the back. - 00:20–00:24 The presenter claims that the bathing suit is diverse and bigger-bust friendly, since she wears a 34DD. - 00:24–00:27 She tells the viewer that the bathing suit has built-in removable pads and is available in multiple different colors. - 00:27–00:33 The presenter states she loves the twist design, the ruched design, and the mesh design, and that everything about the bathing suit screams "you're going to look good and you're going to feel good." - 00:33–00:36 She states that she wears a size small and is 5'4" and 143 pounds. - 00:36–00:42 The presenter closes by stating that the suit allows the wearer to feel a little more modest but still look cute, and that she would 1000% recommend the suit, because it is absolutely stunning.

# Ad summary A creator demos a shape-wear swimsuit by Shapellx. She shows the features of the suit, including a control top, ruched look, and removable pads. She explains that she is wearing a small, and provides her measurements. She also shows how the swimsuit can be worn in several different styles: regular, one shoulder, or criss cross. # Brand positioning Shapellx is presented as a brand that sells shapewear and swimwear. It is positioned as a solution for women who want to look good in a swimsuit even if they haven't had time to get in shape for summer. The brand promotes the idea that you can still look good in a swimsuit. The brand seems to be targeting women who want a functional swimsuit that can control and shape their bodies. # Product The Shape-Smart Sculpt Ruched U-Wire Cut Out Shaping Swimsuit is a one-piece swimsuit. It is made with a control top and has removable pads. It is designed to smooth out coverage and give a ruched look. It is double layered. The swimsuit can be worn in several different styles: regular, one shoulder, or criss cross. The presenter says that it makes her look good and holds up the girls. # Visual style The ad has a polished commercial aesthetic with natural lighting. The video features quick cuts and smooth transitions, maintaining a consistent pacing throughout. The ad has an audio-visual sync where the cuts are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use Code: Ruth11 # Point of view - [object Object] # Storyline - 00:00–00:05 The presenter stands in a swimsuit in a bedroom. - 00:01–00:05 She points out the brand has shapewear and swimwear. - 00:05–00:12 She says this is a Shape-Smart Sculpt Ruched U-Wire Cut Out Shaping Swimsuit by Shapellx. - 00:13–00:22 She points out that even if you don't have time to get ready for summer, you can still look good in the swimsuit. - 00:22–00:30 She points out that it has so much controlling in the top, so it's a control top, and it is controlling up in here. - 00:30–00:35 She says it gives you a smoothed-out coverage and it's a nice ruched look. - 00:35–00:38 She says that you can remove the pads if you like to. - 00:38–00:45 She says that she needs the pads, and that she is a 34C. She says her waist is a 26 and her hips are 40. She is wearing a size small. - 00:45–00:49 She says that she is going to put that above, so you can see it. - 00:50–00:57 She says that the product is versatile and that you don't have to wear it like this, then shows how it can be worn as a one shoulder. - 01:01–01:02 She says that is her favorite look. - 01:02–01:07 She says that she likes how it holds my girls together just a little bit more. - 01:07–01:18 She then demonstrates how you can wear the swimsuit as a criss cross. - 01:18–01:31 She says that they did it again, and they have everything that you need in a swimsuit. She points out that she loves that they keep in mind the smoothing and the shaping and just everything in the right places. - 01:31–01:37 She points out that this is double layered, so you have the ruched here, but you also have the controlling up in here. - 01:37–01:40 She says that Shapellx did it again. - 01:40–01:44 She says that she is going to leave her code so that you have to pay full price. - 01:44–01:48 She says that she is going to put some jeans on to show what it would look like. - 01:48–01:56 She puts on jeans to show how it can be styled up. - 01:56–02:08 She points out how it can be worn just as a top and says that she loves the teal color. - 02:10–02:17 She encourages viewers to use her code and promises that they will not regret it.

# Ad summary A woman reviews the Shapellx swimsuit with a mesh dress overlay. She demos the drawstring feature that shortens or lengthens the overlay. She then shows the inside of the suit to show the padded cups, wide adjustable straps, and shaping layer that's built in. # Brand positioning Shapellx is presented as a brand focused on comfortable and flattering shapewear and swimwear. The brand values functional design features like wire-free support, adjustable straps, and built-in shaping panels. The brand aims to position itself as providing solutions for women with larger chests, offering swimwear that is both supportive and stylish. There are logos on the inside of the suit, providing a high-end feel to the product. # Product The featured product is a one-piece swimsuit with an attached mesh dress overlay. It comes in red and yellow. The top of the swimsuit features a twisted knot design with a small cutout. It offers wire-free support with a lifting effect, wide and adjustable straps, and built-in padding. It also features a shaping layer inside the swimsuit portion. The attached mesh dress overlay has a drawstring on each side, allowing the wearer to adjust the length and create a diagonal effect. The presenter states that the swimsuit stays in place and is very comfortable, directly addressing potential purchase barriers. # Visual style The ad has a polished UGC feel. The setting is bright with natural light. The editing rhythm is smooth with quick cuts, timed to the speaker's lines. There are no special effects or filters. The production quality feels high-end, with a clean and modern aesthetic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The video begins with the presenter introducing the Shapellx swimsuit and describing it as a beautiful swimsuit with a dress overlay. She highlights the wire-free lift the suit provides. The perspective is from a content creator showing off the product and their experience. - 00:07–00:12 00:07–00:12 She emphasizes the comfortable straps, specifically for those who are heavy-chested, conveying a tone of helpful advice and direct address. - 00:12–00:25 00:12–00:25 She points out the attached mesh skirt and demonstrates how the drawstrings adjust the length, which also conveys versatility. - 00:25–00:32 00:25–00:32 She expresses her love for the shade of red, then shows the swimsuit layer underneath the dress and describes its shaping qualities and comfort. - 00:32–00:35 00:32–00:35 She highlights the flattering fit and how it stays in place, conveying a confident tone. - 00:35–00:52 00:35–00:52 The presenter introduces the swimsuit in yellow, then shows the inside to highlight the padded cups, wide adjustable straps, and a Shapellx logo on the back. - 00:52–01:06 00:52–01:06 She continues showing off the yellow suit with a description of the mesh detail and butter soft fabric. She points out the shaping layer, size reference, and her anticipation for modeling it. - 01:06–01:14 01:06–01:14 She models the yellow swimsuit. This reinforces the overall value proposition of looking good and feeling comfortable. - 01:14–01:18 01:14–01:18 The presenter asks viewers to pick their favorite color, increasing engagement.

# Ad summary The ad features a plus-sized woman showcasing a red one-piece swimsuit that can also be worn as a dress. She highlights its features like adjustable straps, removable padding, and side ruching, emphasizing its versatility for poolside or going out while staying comfortable and looking snatched. # Brand positioning Shapellx is presented as a brand that is known for its shapewear technology, applying its expertise to swimwear. The brand is positioned as innovative and attentive to detail. Shapellx is presented as a brand for women who want comfortable, curve-enhancing clothing and swimwear that can be worn both in and out of the water. The ad promotes body positivity and celebrates curves with a focus on design details that enhance a woman's natural shape. # Product The advertised product is a red, form-fitting one-piece swimsuit designed to be worn as a dress. It features adjustable and detachable straps, removable padding, and a side ruching design, which allows the wearer to adjust the length and fit. The material is described as thick and supportive. It is designed to lift the booty and keep the girls supported. The suit is versatile, meant for poolside lounging or going out for drinks and dancing. It allows the wearer to eat, drink, vibe, and dance without worry, providing comfort and coverage. # Visual style The ad has a polished UGC feel, with a well-lit indoor setting and clear visuals. The editing style is quick cuts to emphasize key features and transitions between the dress and swimsuit. The pacing is consistent, with cuts timed to match the speaker's points. The overall aesthetic is clean and modern, aimed at showcasing the product in an appealing and accessible way. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with a woman in a red dress, asking if the viewer would believe that the dress is a one-piece swimsuit. - 00:07–00:11 She promises to turn the viewer into a believer, then introduces Shapellx. - 00:11–00:16 She states that Shapellx is known for its shapewear technology, which they have now applied to swimwear. - 00:17–00:27 She highlights the features of the suit, including thick, adjustable, and detachable straps, emphasizing the many ways to wear it. - 00:29–00:31 She notes the removable padding. - 00:31–00:37 She draws attention to the suit's booty-lifting design, promising that the design will make sure the wearer's curves are showing. - 00:38–00:44 She highlights the side ruching design, explaining that it is what keeps her looking snatched. - 00:46–00:51 She encourages the viewer to eat, drink, vibe, and dance freely while wearing the suit. - 00:51–00:57 She tells the viewer to wear it in the water, showcasing how the suit can be adjusted to be worn as a swimsuit by pulling up the side straps. - 00:57–00:59 She tells the viewer that she can't wait to see how they style this mini poolside.

# Ad summary A woman reviews a piece of shapewear, explaining and showing off its features before showing how it looks underneath a dress. She demonstrates how the shapewear smooths out the stomach and defines the shape. # Brand positioning Shapellx is presented as a brand that focuses on creating shapewear that is effective and inclusive of diverse body types. The brand appears to promote environmental consciousness, as the shapewear is made from recycled nylon, aligning with values of sustainability. The brand offers functional shapewear with solutions like an opening for bathroom use and removable straps for versatility. Overall, Shapellx aims to provide functional and body-positive solutions in the shapewear market, with an emphasis on sustainability. # Product The Shapellx shapewear being advertised is a nude, strapless, shorts-style garment designed to provide medium support and smooth the wearer’s body shape. It features an opening in the bottom for bathroom use, built-in cups for support, and removable straps (both regular and clear) for versatility with different outfits. The lining is designed to provide curves in the back area, and the material is made from recycled nylon, making it an environmentally conscious option. The shapewear is intended to smooth out the tummy area and define the wearer's shape under clothing, giving them a more streamlined silhouette. # Visual style The ad has a casual, UGC-style aesthetic with a clean and bright look. The editing is simple, with static shots and smooth transitions. The production quality is decent, with clear visuals and good lighting, suggesting a hybrid approach between UGC and polished commercial. The pacing is consistent at around 15-20 cuts per minute, mostly timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter introduces the Shapellx shapewear she just received, noting that it is a shorts-style shapewear. - 00:04–00:17 The presenter shows off the features of the shapewear. She highlights the opening in the bottom for bathroom use, the cups on top for support, and the removable straps that can be taken off for a dress. She notes that it comes with clear straps as well. - 00:17–00:23 The presenter notes that it's made from recycled nylon, which she appreciates. - 00:23–00:34 The presenter shows how the shapewear looks on, pointing out that it provides medium support and has lining for curves in the back. - 00:34–00:49 The presenter shows a before-and-after. First, she shows how she looks in a dress without the shapewear. Then, she puts the shapewear on and shows how the dress looks now, noting that it smooths out her tummy and defines her shape.

# Ad summary A plus-size model showcases a Shapellx swimsuit that doubles as a dress. # Brand positioning Shapellx is presented as a brand that prioritizes both fashion and confidence, offering versatile pieces designed to make women feel put-together and comfortable, specifically catering to plus-size women. It defies category norms by offering swimwear that can also be styled as a dress, pushing against the expectation that swimwear is only for swimming. The brand appeals to women who want to look good without sacrificing support or comfort and who may have struggled to find swimwear that fits well and provides adequate support. # Product The showcased product is a one-piece teal swimsuit made of a stretchy material, featuring a mesh wrap design with adjustable side ruching that allows it to function as either a swimsuit or a dress. This multiway feature gives the wearer multiple style options, and it is available in five colors. The swimsuit offers supportive features, including a supportive top with removable pads, adjustable straps that can be styled differently thanks to a hook in the back, and gold hardware details for an elevated feel. It also provides compression through the waist for a snatched look and offers a balanced bottom cut with enough coverage, but still "a little cheeky". The model is wearing a size large, designed for someone with a 36 DDD bust, 38" waist, and 48" hips. # Visual style The ad has a bright, polished aesthetic with natural lighting. The shots are a mix of stationary and moving, with some pans to show the product from different angles. Editing includes smooth transitions and frequent cuts that follow the rhythm of the voiceover. The production quality is high, giving it a commercial feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Hurry, go now! # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The model walks toward the camera, holding a wide-brimmed straw hat. She poses in front of a pool, explaining she wanted something that feels equal parts fashion and confidence. The intention is to highlight the dual nature of the product and the model is delivering from a customer perspective in a relatable and enthusiastic tone. - 00:06–00:12 00:06–00:12 The model walks on the side of the pool and poses, then explains that the piece from Shapellx surprised her because it's not just a swimsuit but actually styles like a dress. The intention is to convey the versatility of the product, and the perspective remains that of an enthusiastic customer. - 00:13–00:21 00:13–00:21 The model shows the ability to adjust the drawstring on the side of the suit that allows it to be used as a dress or a swimsuit cover-up. The intention is to demonstrate the multiway feature of the product, and the model's tone is enthusiastic. - 00:22–00:27 00:22–00:27 The model turns around and smiles, then notes that the color is beautiful but that it comes in five different shades. The intention is to highlight the color options, and the model's tone is upbeat and informative. - 00:28–00:34 00:28–00:34 The model discusses her biggest struggle, finding swimwear that's supportive, and highlights the supportive top, implying that this product solves that problem. The model's tone is personable and relatable, creating a sense of shared experience. - 00:35–00:43 00:35–00:43 The model highlights the removable pads, styling options, and gold hardware details. The intention is to showcase additional features and benefits, and the model's tone is friendly and informative. - 00:44–00:54 00:44–00:54 The model highlights the fit and compression, emphasizing the "snatched look" and the perfect amount of coverage. The intention is to address the concerns of the target audience and provide the audience with a sense of confidence and empowerment. - 00:55–01:08 00:55–01:08 The model concludes by encouraging viewers to walk into summer feeling confident and put together, promoting the swimsuit as the solution and encouraging them to shop now. The intention is to drive immediate sales, and the model's tone is energetic and persuasive.

# Ad summary This ad features several plus-sized women advertising Shapellx shaping swimsuits. The women highlight several different colors and styles and give a firsthand account of their personal experiences with the products. # Brand positioning Shapellx is presented as a brand that empowers plus-size women to feel confident and "snatched" in swimwear. The brand defies the norm that women with "a little belly" can't look and feel their best in swimsuits. Shapellx promotes body positivity and inclusivity while offering functional shapewear benefits, such as tummy control and waist definition, all while maintaining a family-friendly aesthetic. The brand positions itself as a go-to for women who want to enhance their natural curves and achieve an hourglass figure, combining both functional shaping and fashionable design. # Product Shapellx shaping swimsuits are designed to provide tummy control, waist definition, and overall body shaping while remaining comfortable and flattering. The swimsuits are constructed from thick, high-quality material and feature ruched designs, built-in shapewear, adjustable straps, and full butt coverage. Many styles also have a corset-style lace-up back that adds adjustability and style. Key USPs include their ability to lift the bust, hold everything in place, and create a smooth, streamlined silhouette. These swimsuits are marketed for various occasions, from pool parties to family outings, and they address concerns about comfort and support by providing removable cups and options for wearing the straps straight or crisscrossed. The value proposition is that these swimsuits help women feel confident and "snatched" without sacrificing comfort or style. # Visual style The ad features a UGC-style aesthetic, with a mix of static and shaky camera shots. It feels authentic and approachable. The video uses quick cuts. The production quality varies, with some shots appearing more polished than others. The pacing is fast. Product actions and transitions are timed to the music beat. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 A woman in a brown and white zebra striped swimsuit pinches the skin on her abdomen. She then turns around to show the back of the swimsuit, followed by her holding the swimsuit in front of her. She then poses wearing the swimsuit. The message conveyed is that the woman is showing off how she looks good in her swimsuit even though she has a little belly. This is conveyed from a first person perspective as the speaker, in a light-hearted tone, makes a point to mention she has a little belly while looking very confident in her swimsuit. - 00:06–00:13 00:06–00:13 A second woman in a brown and white zebra striped swimsuit shows off the shapewear qualities of the swimsuit, mentioning it holds everything in place and gives her an hourglass figure. This is conveyed from a first person perspective as the speaker, in an excited tone, uses hand motions to highlight the specific qualities of the swimsuit. - 00:13–00:24 00:13–00:24 The second woman highlights the waistline the swimsuit creates. She then poses and dances while wearing the swimsuit and a matching sarong. This is conveyed from a first person perspective as the speaker, in an excited tone, shows how comfortable and versatile the swimsuit is. - 00:24–00:40 00:24–00:40 A third woman in a bright pink swimsuit highlights the shapewear qualities of the swimsuit, the adjustable straps, and the corset back. This is conveyed from a first person perspective as the speaker, in an enthusiastic tone, shares the features she likes about the swimsuit. - 00:40–00:45 00:40–00:45 A fourth woman in a black swimsuit highlights the built-in shapewear, tummy control, and the ruched design. This is conveyed from a first person perspective as the speaker, in an enthusiastic tone, shares the features she likes about the swimsuit. - 00:45–01:00 00:45–01:00 The fourth woman highlights how the ruched design on the swimsuit covers any imperfections. She then shows off the full butt coverage and adjustable straps. This is conveyed from a first person perspective as the speaker, in an enthusiastic tone, shares the features she likes about the swimsuit. - 01:00–01:15 01:00–01:15 A fifth woman in a yellow swimsuit highlights the material, the lines of the swimsuit, and how it gives the wearer a great shape. This is conveyed from a first person perspective as the speaker, in an enthusiastic tone, shares the features she likes about the swimsuit. - 01:15–01:24 01:15–01:24 A sixth woman in a teal swimsuit highlights how the swimsuit is family friendly, comfortable, and flattering. This is conveyed from a first person perspective as the speaker, in an enthusiastic tone, shares the features she likes about the swimsuit. - 01:24–01:40 01:24–01:40 A seventh woman in a pink swimsuit highlights the adjustable straps and the tie back. This is conveyed from a first person perspective as the speaker, in an enthusiastic tone, shares the features she likes about the swimsuit.

# Ad summary A content creator is advertising an Air Slim tummy control corset top from Shapelex. She describes the features of the corset top while showing it off to the camera. # Brand positioning Shapelex appears to be a shapewear brand, offering garments designed to slim, snatch, and enhance the wearer's figure. In this ad, the brand is positioned as accessible and confidence-boosting. The creator highlights the garment's functional benefits (tummy control, back support) while also emphasizing its stylish appeal, suggesting it can be worn as outerwear. This positions Shapelex as a brand that acknowledges consumers' desire to feel both supported and fashionable, pushing against traditional shapewear norms that prioritize function over aesthetics. # Product The product being advertised is the Air Slim tummy control corset top from Shapelex in pink. The garment is a stretchy, double-layered corset top with a zipper front, adjustable straps with the Shapelex logo, and a hem in the hips. The top is designed to snatch the waist and tummy while providing full back support. The garment enhances the hips as well. The garment is designed to be worn as a top, and the user states that you could dress this with jeans as a top or a skirt or whatever you'd like. # Visual style The ad has a polished UGC feel, which supports the tone of an authentic review. The editing style is quick cuts and static shots. The pacing is moderate. The video is timed with music and the audio-visual sync is in place. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go grab yours right now. # Point of view - [object Object] # Storyline - 00:00–00:05 The video opens with the content creator standing in front of the camera to show off the corset top. - 00:05–00:18 00:05–00:18 The content creator describes the features of the corset top from Shapelex. - 00:18–00:24 00:18–00:24 The content creator demonstrates the full back support by turning around and gesturing to her back. - 00:24–00:34 00:24–00:34 The content creator reiterates that she loves the corset top and demonstrates that the garment can be dressed with jeans as a top or with a skirt. - 00:34–00:36 00:34–00:36 The content creator encourages the viewer to go grab yours right now.

# Ad summary A plus-size woman provides a first-person review of a yellow one-piece swimsuit from Shape LLX designed for curvy bodies. # Brand positioning Shape LLX is presented as a brand creating swimwear for plus-size women with a focus on designing items that accentuate a woman's figure. The brand seeks to occupy a space in the consumer's mind as a friendly brand that meets the needs of women who have a stomach but want to live their best life by providing swimwear that cinches the waist, provides padding for extra support for the "big TaTas," and can be worn in a variety of ways. # Product Shape LLX Swimwear is a yellow one-piece swimsuit designed to accentuate a woman's figure. The suit has padding for extra support, can be worn in a variety of ways, and cinches at the waist to give the wearer a slimmer appearance. The brand claims that the swimsuit is intended for curvy bodies, particularly for those who feel bloated or like they have a stomach. The swimwear aims to make the wearer's waist look like it disappears. # Visual style The ad has a UGC feel due to the fact that the video appears to be shot via selfie mode. This gives the ad a very casual tone. There are quick cuts throughout. The setting appears to be a standard-looking bedroom. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop at ShapeLLX.com and use my discount code for 15% off # Point of view - [object Object] # Storyline - 00:00–00:04 The creator introduces the Shape LLX swimwear. - 00:04–00:11 00:04–00:11 The creator puts on the swimsuit. - 00:11–00:14 00:11–00:14 The creator says how much she loves the swimsuit and how it looks good on a curvy body. - 00:14–00:24 00:14–00:24 The creator says that the swimwear cinches your waist and makes her waist disappear, even though she has a stomach and is bloated. - 00:24–00:33 00:24–00:33 The creator says that the swimsuit can be worn in different ways, as well as has padding for extra support. - 00:33–00:38 00:33–00:38 The creator tells the audience to shop at ShapeLLX.com and use her discount code for 15% off.

# Ad summary This ad showcases the Shape X swimsuit, highlighting its ability to cinch the waist and provide support with its U-wire design. The presenter demonstrates the swimsuit's versatile styling options, showing how it can be worn in different ways, from halter to criss-cross back, and styled for the beach or beyond. # Brand positioning Shape X is presented as a brand focused on figure-enhancing swimwear. The brand aims to occupy a space in the consumer's mind as a provider of stylish and functional swimwear that flatters and supports the wearer's figure. The brand positions itself as empowering women to feel confident and comfortable in their swimwear, offering solutions that enhance their natural shape rather than conforming to traditional beauty standards. The brand stands out by emphasizing the shaping and support features of its swimsuits, pushing against the norm of less structured swimwear. Shape X's positioning is both functional (providing shaping and support) and emotional (promoting confidence and empowerment). # Product The advertised product is a Shape X shapewear swimsuit, specifically the Smart Sculpt Rusched U-wire swimsuit. It is designed to cinch the waist and provide lift and support, ensuring everything stays in place. The swimsuit features a U-wire design that lifts and supports the bust area. It is available in size small, as shown in the video. The swimsuit is presented as versatile, suitable for styling in various ways, including halter, criss-cross back, classic, and one-shoulder styles. The ad addresses the potential purchase barrier of finding a swimsuit that is both supportive and stylish, showcasing how this swimsuit offers both shaping and fashionable design. # Visual style The ad has a polished UGC feel, with bright, natural lighting and a clean, minimalist setting. The editing style consists of static shots with smooth transitions. The production quality is high, giving it a professional commercial appearance. The pacing is moderate, with cuts timed to emphasize key points and styling changes. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head to shapex.com # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter stands in a well-lit room wearing the Shape X swimsuit and introduces it. - 00:03–00:08 The presenter shows the side and back of the swimsuit. - 00:08–00:15 The presenter demonstrates different styling options for the swimsuit straps. - 00:16–00:20 The presenter emphasizes how the swimsuit cinches the waist and lifts the bust. - 00:21–00:23 The presenter shows how the swimsuit can be styled beyond the beach with additional accessories. - 00:24–00:28 The presenter directs viewers to the Shape X website and provides a discount code.

# Ad summary This ad features a UGC-style demonstration of a yellow, one-piece swimsuit from Shapellx. The creator highlights the swimsuit's features like removable padding, wide straps, a built-in mesh coverup, and adjustable side strings. She demonstrates different ways to adjust the side strings and adjust the straps. # Brand positioning Shapellx positions itself as a provider of stylish, functional shapewear and swimwear designed to enhance and celebrate the natural female form. In this ad, the brand aligns with a lifestyle of vacation and confidence, offering solutions that are both fashionable and supportive. Shapellx aims to occupy a space in the consumer's mind as a brand that understands and caters to diverse body types, pushing against the norms of limited sizing and unsupportive designs. The brand's positioning is functional, offering features like supportive straps and adjustable fits, while also appealing to emotional desires like feeling confident and attractive on vacation. # Product The advertised product is a one-piece swimsuit from Shapellx, designed for women to wear on family vacations. It is presented as a solution that enhances confidence and comfort. Key features include: a built-in mesh coverup, removable padding in the bust, wide straps for support, and adjustable strings on the sides to customize the length and style of the skirt. The swimsuit comes in a pale yellow color. The model is wearing a size small. The wide straps are designed to support larger breasts. The adjustable strings allow the wearer to change the look, pulling them up on one or both sides. The straps in the back are adjustable so you can criss-cross it if you like. # Visual style The ad has a polished UGC feel, with a clean, well-lit setting. The editing style consists of static shots and smooth transitions, creating a straightforward and informative presentation. The production quality is high-end, with attention to detail in the framing and lighting. The pacing is consistent, with a moderate rhythm that matches the speaker's pace. The audio-visual sync is well-maintained, with the visuals aligning with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator introduces herself while standing and posing. - 00:07–00:09 She highlights the suitability of the product for family vacations and reveals that it is from Shapellx. - 00:09–00:16 She zooms in to show the details of the top and that it is a one piece with built-in mesh. - 00:17–00:23 She highlights that it has removable padding and wide straps to support larger breasts. - 00:23–00:31 She demonstrates how the strings on the bottom allow for adjustment of the style and coverage. - 00:32–00:35 The creator highlights how raising both sides makes it a mini-skirt. - 00:35–00:41 The creator highlights that the straps are adjustable and can be criss-crossed. - 00:41–00:45 The creator confirms that she is wearing a size small and that it is by Shapellx.

# Ad summary This ad features a woman showing off Shapelex swimwear, explaining that the one-piece swimsuit can be worn in three different styles and paired with anything. # Brand positioning Shapelex is presented as a brand providing versatile swimwear that allows for flexible styling. This is communicated through the presenter showing the multiple ways the same swimsuit can be worn. This suggests the brand wants to be seen as modern and trend-forward while solving for customers who want multiple looks without buying multiple items. The brand follows category norms of sexy swimwear but positions itself apart from other brands by showing the product being worn in multiple ways. # Product The advertised product is a one-piece swimsuit by Shapelex. It is a teal-colored swimsuit with a plunging neckline and a gold-colored metal design at the center of the bust. The swimsuit is double-layered and has removable pads. It can be worn in three different styles. Style one features a criss-cross back and the straps are worn over the shoulders. Style two is a one-shoulder look. Style three features the straps criss-crossed in the front, tying around the neck. # Visual style The ad has a UGC feel, with natural lighting and no major editing. It's filmed outside during the day and uses static shots with minimal movement. The production quality supports a casual, friendly tone. The pacing is consistent and slow, with around 20 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The woman stands outside by a railing, facing the camera, as she states that the Shapelex swimsuit can be worn in three different styles. This is intended to hook the viewer into the ad. - 00:04–00:14 00:04–00:14 She highlights the plunging neckline and other design details. This is intended to showcase the value and style of the swimsuit. She speaks directly to the camera as if explaining it to a friend. - 00:14–00:16 00:14–00:16 She turns around to show the back of the swimsuit while wearing it in style one. This is intended to show the design of the back of the swimsuit. - 00:16–00:18 00:16–00:18 She faces the camera, wearing the swimsuit in style two. This is intended to showcase the swimsuit's different look. - 00:18–00:19 00:18–00:19 She turns around to show the back of the swimsuit in style two. This is intended to show the design of the back. - 00:20–00:22 00:20–00:22 She faces the camera, wearing the swimsuit in style three. This is intended to showcase the final look of the swimsuit. - 00:20–00:22 00:20–00:22 She turns around to show the back of the swimsuit in style three. This is intended to show the final design of the back. - 00:23–00:29 00:23–00:29 She shows how it can be worn with jeans. This is intended to show the versatility of the swimwear. - 00:29–00:30 00:29–00:30 She blows a kiss to the camera and states "Bye." This is intended to end the ad with a friendly tone.

# Ad summary This ad promotes Shapelex swimwear. The ad shows a woman wearing a teal swimsuit and describing its features, which include multiple strap options, middle detailing, double-layered fabric, removable coasters, a V split, rouching design and full coverage back. She states how it can be easily styled. # Brand positioning Shapelex aims to provide swimwear and shapewear that enhances the wearer's figure and can be styled for an elevated look. The brand values are centered around body positivity and inclusivity, as seen through the model's body type. They push against the norm of restrictive or uncomfortable shapewear by offering designs with functional shaping and styling possibilities. # Product The product shown is a teal one-piece swimsuit that can be worn in three different ways. It features a gold-colored metal detail in the middle of the chest and a small cutout underneath. The suit's design includes a rouching design and double-layered fabric meant to give your waistline that snatched look and removable coasters. The suit also features a V split to aid in shaping and tummy control. The back has full coverage. # Visual style The ad has a polished feel, with bright, natural lighting and simple backgrounds. The editing style includes quick cuts, and the camera is static throughout. The overall style resembles a UGC demo. The visuals are timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Don't forget to use my code on shapelex.com # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with a woman facing the camera wearing a teal swimsuit and showing it off. - 00:05–00:12 The woman describes the color of the swimsuit and then details the three different ways that the straps can be worn. - 00:12–00:14 She expresses her love for the middle detailing of the suit. - 00:14–00:16 She explains how the detailing adds an elevated look to the swimwear. - 00:16–00:20 The woman describes how the rouching design paired with the double-layer fabric snatches your waistline. - 00:21–00:25 She notes the suit comes with removable coasters, and the V split aids in shaping and tummy control. - 00:25–00:27 She points out that the suit has full coverage in the back. - 00:27–00:34 The woman states that she loves how the suit has the girls sitting and that it is easy to style. - 00:35–00:39 She asks viewers to use her code on shapelex.com to get money off.

# Ad summary A UGC-style ad demonstrating ShapeLLX's U-ring shaping swimsuit. The ad features a model with a shapely figure showcasing the design and fit of the swimsuit with various outfits. # Brand positioning ShapeLLX is presented as a brand that focuses on providing shaping swimwear for women of all sizes. The brand emphasizes body positivity and caters to individuals who want to enhance their natural curves while staying comfortable and stylish. The ad promotes inclusivity by showcasing a model with realistic body proportions, aligning with a message of self-acceptance and empowerment. # Product The ShapeLLX U-Ring Shaping Swimsuit is a one-piece swimsuit designed to shape and enhance the wearer's figure. The swimsuit features a U-ring design that provides support and lift to the bust area. The top portion of the swimsuit is blue with white stars, while the bottom is solid red. The product is marketed to those looking for both style and support in their swimwear, and is shown being worn in various outfits, indicating versatility. The ad highlights the swimsuit's ability to enhance the wearer's shape, with the model displaying various angles and poses to showcase the shaping effect. # Visual style The ad has a UGC feel with a clean, brightly lit setting. The camera is static, and the shots focus on the model showing off the product. The production quality is simple, with a focus on displaying the product's versatility through different outfit combinations. The editing is straightforward with simple cuts to transition between outfit changes. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action USE CODE EG077 TO SAVE 15% # Point of view - [object Object] # Storyline - 00:00–00:09 The model presents the ShapeLLX U-Ring Shaping Swimsuit, showing its design and fit. - 00:09–00:32 The model showcases the swimsuit with various clothing items like denim shorts, a denim jacket, jeans, and a beach skirt, highlighting its versatility for different occasions.