How Rocket Money Advertises on Meta

# Ad summary A woman offers to pay for a stranger's food if she can guess how many subscriptions she is paying for. The woman uses Rocket Money to show that the stranger is actually paying for 23 subscriptions, costing her $350 a month. The woman is also paying for a second DoorDash account, so the first woman shows her how to cancel them right in the app. The app can also track spending and budgets, and help users get a better picture of their finances. # Brand positioning Rocket Money is presented as an all-in-one personal finance app that offers users control over their financial lives. It empowers users to organize and optimize their finances, track spending, create budgets, and cancel unwanted subscriptions. The brand aims to occupy a space in the consumer's mind as a tool for financial management. The ad aligns with the values of simplicity and convenience, offering a functional solution for users who want to take control of their finances. It positions itself against the norm of complicated financial management by providing an easy-to-use app that simplifies financial tasks. # Product Rocket Money is an all-in-one personal finance app designed to help users organize and optimize their finances. It tracks spending, helps create budgets, and cancels unwanted subscriptions. The app is for anyone who wants to take control of their finances. It shows all the user's subscriptions and how much they cost. It provides an overview of finances to give the user a better picture of where their money is going. It also makes it simple to cancel unwanted subscriptions with just a few taps. The app aims to address the purchase barrier of complex financial management by providing a user-friendly and accessible tool to simplify financial tasks. # Visual style The ad's overall aesthetic is clean and functional, with a focus on clarity and simplicity. The editing style features quick cuts and smooth transitions to maintain a consistent flow. The production quality is somewhere in between UGC and a polished commercial, which supports the intended tone of accessibility and relatability. The pacing is consistent throughout the ad, and the visual elements are synced with the voiceover lines to enhance engagement. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download now # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a woman approaching a stranger in a shopping mall and offering to pay for all of her food if she can guess how many subscriptions she is currently paying for. This presents the question that is about to be solved by the product. - 00:04–00:11 The stranger guesses that she is only paying for three subscriptions. The first woman asks if she can download Rocket Money on the stranger's phone to see if she's right. This sets up the reveal of the product. - 00:11–00:19 The woman shows the stranger that she is actually paying for 23 subscriptions, costing her $350 a month. She has also been paying for a second DoorDash account. This reveals the problem that the product can solve and creates surprise. - 00:22–00:27 The first woman tells the stranger that there's no need to call to cancel all the subscriptions because she can cancel them right in the app with just a few taps. This introduces the product's key solution in a simple and convenient way. - 00:27–00:34 The first woman shares that the app can help the stranger track her spending and budget. She recommends exploring the app to get a better picture of her finances. This expands on the features and benefits of the app. - 00:34–00:37 The ad ends by displaying the Rocket Money logo, its tagline - "The all-in-one personal finance app" - and the CTA to "Download now". This reinforces the brand and provides a call to action for the viewer.

# Ad summary A woman at the mall pays for a stranger's food if she can correctly guess how many subscriptions the stranger is paying for. They use the Rocket Money app to check the answer and easily cancel a duplicate subscription. The woman explores the app's other features and encourages the other woman to download Rocket Money to manage her finances. # Brand positioning Rocket Money is presented as an all-in-one personal finance app that helps consumers track their spending, create budgets, and cancel unwanted subscriptions. The brand aims to occupy a space in the consumer's mind as a tool that offers simplicity and control over their finances. The brand promotes a lifestyle of financial awareness and empowerment, aligning with values of smart money management and convenience. Rocket Money pushes against the category norm of complex financial planning by offering an accessible tool. The brand positioning is both functional (offering practical features) and emotional (providing a sense of control and relief). # Product Rocket Money is a personal finance app designed to help users manage their money more effectively. The app is for anyone who wants to take control of their finances, track their spending, create budgets, and cancel unwanted subscriptions. The app's features include the ability to track spending habits, set budgets for various categories, and identify and cancel recurring subscriptions with just a few taps. The ad specifically highlights the ability to cancel subscriptions directly within the app, saving users the hassle of contacting each service individually. The USPs are its all-in-one functionality, ease of use, and time-saving subscription cancellation feature. The ad addresses the purchase barrier of financial management being complicated and time-consuming by presenting a user-friendly, efficient solution. The ad tells viewers that this product is worth trying because it simplifies financial management, saves time, and can help them identify and eliminate unnecessary expenses. # Visual style The ad has a UGC feel, with the on-location interview and background activity in a mall. The editing style is simple, with static shots and direct cuts. The production quality is a hybrid of polished commercial and user-generated content, which makes the ad feel casual and approachable. The pacing is consistent throughout the ad, with a natural flow of dialogue and visuals. The cuts are timed to the voiceover lines to keep the audience engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Rocket Money today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 A woman with a microphone approaches another woman in a mall and offers to pay for her food if she can correctly guess how many subscriptions she's paying for. - 00:05–00:07 00:05–00:07 The woman guesses she is paying for three subscriptions. - 00:07–00:16 00:07–00:16 The first woman asks the second if she can download Rocket Money to check the answer. The app reveals that the second woman actually has 23 subscriptions, costing her $350 a month. - 00:16–00:19 00:16–00:19 The Rocket Money app reveals that one of her subscriptions is a duplicate DoorDash account. - 00:20–00:27 00:20–00:27 The second woman is surprised and says that she needs to call and cancel the extra subscription. The first woman shares that with Rocket Money, she does not need to call and can cancel from the app. She proceeds to cancel the extra subscription using Rocket Money. - 00:28–00:34 00:28–00:34 The first woman tells the second woman that Rocket Money can also help her track her spending and budget. She encourages the second woman to explore the app to get a better picture of her finances. - 00:34–00:37 00:34–00:37 The ad cuts to a title card promoting the Rocket Money app. The title card shares that it is the all-in-one personal finance app, and encourages viewers to download now.

# Ad summary This ad promotes Rocket Money, a finance tracking and management app. In the ad, the interviewer offers a potential prize of a free car if the other man is accurate on details of his spending, however he overestimates and loses out on the prize. However, the interviewer goes on to say he can use Rocket Money to cancel those expenses. # Brand positioning Rocket Money is presented as a practical tool designed to empower consumers to gain control of their finances and make informed spending decisions. The brand is positioned to address the common pain point of overspending and inefficient budgeting, particularly in the realm of recurring subscriptions and food delivery services. By offering a user-friendly interface and actionable insights, Rocket Money aims to simplify the complexities of personal finance management. It empowers users to cancel unwanted subscriptions, track expenses, and establish budgets based on past spending patterns. This positions the brand as a functional, accessible solution for individuals seeking to optimize their financial habits and achieve their financial goals. # Product Rocket Money is presented as a finance tracking and management app. It is intended for anyone looking to keep track of their finances. The app helps users identify and cancel unwanted subscriptions. It shows all expenses in one place and helps to suggest a budget based on past spending. The user can cancel subscriptions right in the app, and will even try to get some of the money back. The ad highlights the app's ability to provide actionable insights into spending habits, empower users to cancel unnecessary subscriptions, and optimize their financial habits. # Visual style The ad has a UGC feel with natural lighting. It is not highly polished, has static shots, and smooth transitions. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Rocket Money today # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with the interviewer standing next to a new electric vehicle, telling the other man that he will give it to him if he can prove to him that he knows his finances. This is meant to convey intrigue to the audience. - 00:09–00:14 The interviewer asks how many subscriptions the interviewee is paying for, and the interviewee answers 3. This conveys the set up for the challenge. - 00:21–00:27 The interviewer reveals that the interviewee is actually paying for 21 subscriptions, totaling around $370 a month, using the Rocket Money app. This is meant to convey how the app can reveal the truth about a person's spending and is meant to surprise the audience. - 00:27–00:32 The interviewer asks how much the interviewee is spending on food delivery each week, and the interviewee answers $50. This conveys another set up for the challenge. - 00:32–00:35 The interviewer reveals that the interviewee is actually spending $120 on food delivery, using the Rocket Money app. This is meant to convey how the app can reveal the truth about a person's spending and is meant to surprise the audience. - 00:36–00:42 The ad transitions to showing a screen recording of the Rocket Money app and the interviewer points out features, describing how Rocket Money shows you all your expenses in one place, suggesting a budget based on your past spending. This is meant to convey the features of the app. - 00:43–00:47 The ad transitions to showing the cancellation feature of the Rocket Money app and the interviewer says that you can cancel subscriptions right in the app. This is meant to convey the features of the app. - 00:48–00:55 The interviewer tells the interviewee that he does not win the electric vehicle, but the interviewer offers gum, showing the container to the camera. This is meant to convey a humorous and lighthearted tone. - 00:58–01:00 The ad closes with the interviewer promoting downloading Rocket Money today. This is meant to be a clear and direct CTA.

# Ad summary In this ad, a woman shares her positive experience using Rocket Money to cancel her gym membership and organize her bills and transactions. # Brand positioning Rocket Money is presented as a helpful budgeting app. The ad suggests it occupies a space of accessibility and ease, helping users to understand their financial situation. The brand aligns with the value of financial literacy and transparency. Rocket Money pushes against the norms of financial confusion, offering a fun and simple way to manage one's finances. The brand's positioning is functional, offering practical features and a streamlined process for better budgeting and subscription management. # Product Rocket Money is a budgeting app designed to help users keep track of their finances. It helps to cancel unwanted subscriptions. It provides a monthly calendar view of bills. The app allows you to review individual transactions, categorize them with a swipe, and keep track of spending habits. It's for anyone who wants to stay on top of their bills and know where their money is going. The USP is that the app provides a simple way to categorize your expenses. # Visual style The ad has a polished UGC feel. It is filmed with natural lighting in a car. The creator speaks directly to the camera in a selfie-style format. The editing is simple with static shots and smooth transitions. The pacing is conversational, following the natural rhythm of speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Everyone should...download Rocket Money, go in and set your budget. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator says she's obsessed with budgeting, framing it as a fun game. This positions budgeting as enjoyable and less daunting. - 00:02–00:06 00:02–00:06 The creator explains she originally got Rocket Money because she saw a bunch of influencer ads on it. This establishes the product’s awareness. - 00:06–00:11 00:06–00:11 She notes that Rocket Money can help cancel unwanted subscriptions, emphasizing the immediate problem she wants to solve. She states she needed to know where her money was going. This provides context for the creator's initial need for the product. - 00:12–00:22 00:12–00:22 The creator describes that she found that she was paying for a gym membership in Utah, which she says are the worst to cancel. She continues that Rocket Money canceled it for her, implying the app is highly effective in handling challenging cancellations. - 00:22–00:25 00:22–00:25 The creator stresses that she’s so passionate about Rocket Money that she's told all of her friends about it. This adds a layer of social endorsement. - 00:25–00:34 00:25–00:34 The creator notes that Rocket Money will also show you what bills are due what day. She says it is just nice to see it in a monthly calendar, instead of not knowing when certain bills and credit cards are due. This is communicated as a visual demo that supports the narrative. - 00:34–00:49 00:34–00:49 The creator says the budgeting part is the best. She continues that every day she goes through every single transaction and that Rocket Money has it nicely there. She likens the interface to a dating app, making the task of categorizing expenses fun. - 00:49–00:57 00:49–00:57 The creator feels financially smart now and that everyone should download Rocket Money and go in and set their budget. This adds a direct call to action.

# Ad summary The ad is formatted to look like a social media post. A person named Clark W. comments that he doesn't understand how his coworker can afford to buy groceries, raise kids, and go on vacation with the same salary as him. Another commenter, Libbie I., suggests that his coworker probably has a budget and says that Rocket Money can help build one for him. # Brand positioning Rocket Money is presented as a tool that can help people create a budget. The implication is that if you're struggling to manage your finances and can't figure out how others are able to afford things that you can't, Rocket Money can help you figure it out by helping you build a budget. # Product Rocket Money is a service that helps users create a budget. It is positioned as a tool that can help people better manage their finances, even if they have a limited income. The ad copy suggests that the product is for people who are struggling to make ends meet and can't figure out how others with similar incomes are able to afford more. # Visual style The ad mimics the visual style of a social media post, resembling a screenshot from a platform like Twitter or Facebook. The design is simple and text-focused, with user profile pictures and usernames to enhance the authentic feel of a social media interaction. # Hooks Headline: You're telling me my coworker is buying groceries, raising kids, AND going on vacation on the SAME SALARY AS ME?? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - A user named Clark W. expresses frustration and disbelief that a coworker with the same salary can afford groceries, raising children, and vacations, with the message focused on the user's confusion and envy about a coworker's financial habits. - A user named Libbie I. suggests the coworker has a budget and recommends Rocket Money to help the viewer build one, shifting the narrative from a problem to a solution offered by the brand.

# Ad summary This ad features a podcast recording of three hosts discussing the Rocket Money app, which helps users find and cancel subscriptions, set budgets, and lower bills. One of the hosts introduces Rocket Money by reading a comment from someone who used the app to find out that their husband spent $254 on what they called "spicy subscriptions". They then describe how the app helped them cancel those subscriptions. # Brand positioning Rocket Money is presented as an all-in-one personal finance app that helps users track spending, manage subscriptions, set customized budgets, and lower bills. The brand pushes against the common frustration of hidden or forgotten subscriptions draining users' finances, as well as the difficulty of tracking and managing these expenses manually. Rocket Money positions itself as a functional and convenient solution, empowering users to take control of their financial health with ease. # Product Rocket Money is a personal finance app that helps users manage their money more effectively. The app works by linking to users' bank accounts to track spending, identify and cancel unwanted subscriptions, suggest customized budgets based on past spending habits, and even help lower bills. It offers a centralized platform to view all subscriptions in one place and cancel them directly through the app. By breaking down spending patterns, the app aims to give users greater visibility into their finances and empower them to make informed decisions about their spending habits. Overall, Rocket Money offers a user-friendly solution to help people save money and achieve their financial goals. # Visual style The ad adopts a casual and conversational visual style, typical of podcast recordings. The setting appears to be a laid-back studio, with a focus on the hosts and their interactions. Editing is minimal, with static shots and smooth transitions. The production quality is polished, maintaining a professional feel while retaining the authenticity of a podcast. The pacing is moderate, allowing the hosts to deliver their message clearly and engagingly. The visual style supports the intended tone of a friendly, informative discussion. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Rocket Money today. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 The ad begins with one of the podcast hosts reading a comment about a woman who is contemplating divorcing her husband after discovering he spent $254 on "spicy subscriptions." - 00:00–00:05 This serves as a hook to introduce the subscription management problem that Rocket Money can solve. It's told from the perspective of the podcast host, acting as an external source. - 00:07–00:18 The podcast hosts discuss how a 34 year old female was trying to budget, so she downloaded an app to help her. She connected her bank accounts, and it laid out all of her subscriptions. - 00:07–00:18 This is told from the podcast host as she reads from her phone. - 00:18–00:21 One of the podcast hosts guesses that the app is Rocket Money. - 00:18–00:21 This is told from the hosts' perspective, as a discussion about an app. - 00:21–00:37 The podcast host reading from her phone then confirms that the app was Rocket Money, and that she was able to cancel her subscriptions through the app. - 00:21–00:37 This confirms that the app in question is indeed Rocket Money, highlighting its key feature of subscription cancellation. - 00:38–00:47 One of the podcast hosts asks what Rocket Money is, and the other describes it as an app that has all your subscriptions in one place. They also mention the ability to cancel subscriptions you don't want, and get a refund on some of them. - 00:38–00:47 The podcast hosts describe some of the main benefits of the app. This section is told from the hosts' perspective as they describe the features and benefits. - 00:47–00:54 The host that asked the question then mentions that he's going to download Rocket Money, and the female podcast host mentions that it helps suggest a customized budget based on your past spending, and can help you lower your bills. - 00:47–00:54 The podcast hosts are implying that they will now be using the Rocket Money app, which is implied to be for the first time. - 00:54–00:55 The podcast host who had been reading comments from her phone mentions that she also uses Rocket Money. - 00:54–00:55 This reinforces the effectiveness and value of Rocket Money, showing its widespread use and acceptance. - 00:55–00:58 The podcast host who is downloading the app then notices that he has two Spotify accounts. - 00:55–00:58 This serves as a visual example of how Rocket Money can help users discover and manage forgotten or duplicate subscriptions. - 00:59–01:00 The ad ends with a screen prompting users to download the Rocket Money app today.

# Ad summary The ad promotes Rocket Money with a meme-style format, showing how the app can help users find subscriptions they forgot about, leading to savings. # Brand positioning Rocket Money is presented as a financial app that helps users save money by identifying and canceling unwanted subscriptions. The brand's tone is playful and relatable, aligning with a younger demographic familiar with meme culture. It directly addresses the common issue of forgotten subscriptions, positioning itself as a functional solution that pushes against the norm of financial oversight by simplifying subscription management. The brand positioning is primarily functional, focusing on simplicity and performance. # Product Rocket Money is an app designed to help users manage and save money by tracking and canceling subscriptions. It's for anyone who has subscriptions they may have forgotten about or no longer use. The app identifies subscriptions, allowing users to cancel them directly through the app. The ad highlights the USP that Rocket Money can find forgotten subscriptions, as demonstrated by the line, "me after Rocket Money found $312 in subscriptions I forgot about." This addresses the purchase barrier of not knowing where your money is going. The ad showcases how Rocket Money helps users save money effortlessly by uncovering hidden subscriptions. # Visual style The ad has a lo-fi aesthetic with pixelated 3D renderings. The editing style includes quick cuts and static shots, creating a playful tone, fitting for social media. The production quality has a UGC feel, which aligns with the intended audience. The pacing is quick, and the cuts and product actions are loosely synced to the music beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a keyboard typing sound effect as the statement "you can't afford that" appears at the top of the screen. The screen displays a pixelated 3D rendering of a male character with his arms outstretched, carrying shopping bags. The message conveys a sense of financial limitation or skepticism. This part of the story is told from the perspective of someone doubting the character's ability to make purchases, with a tone that suggests judgment. - 00:01–00:04 00:01–00:04 The scene changes to a wider shot of the same character walking toward the camera with shopping bags. The character walks with a confident gait and a smile on his face. The message continues the story with "me after Rocket Money found $312 in subscriptions I forgot about." The message conveys the user's ability to afford items after using Rocket Money. This is told from the user's perspective, expressing surprise and relief at discovering extra funds, with a triumphant tone. - 00:04–00:08 00:04–00:08 The visuals show quick cuts of the same character with shopping bags and cardboard boxes. The character is shown from a first-person view as he is flailing the shopping bags around, then shown with the shopping bags over his head. The visuals show the character with outstretched arms and shopping bags in the air. The scene shows quick cuts of the character from a different perspective. The message conveys abundance and newfound financial freedom, contrasting with the initial doubt, told from the user's elated perspective, with an energetic tone. - 00:08–00:15 00:08–00:15 The character is shown from a bird’s eye view, spinning in circles and laying on the ground. The character is seen walking towards the camera again. The character has outstretched arms and cardboard boxes stacked in the middle. The character has a big smile on his face. The scene shows the character from different angles. The message underscores the idea that Rocket Money helps you find forgotten subscriptions, allowing the user to have money to spend. It is told from the user's perspective, showcasing the transformation from financial limitation to abundance, with a celebratory tone.

# Ad summary This ad is a creator review of the Rocket Money app. The creator films selfie-style inside of her car and discusses her experiences with using the app to cancel unwanted subscriptions. She then dives into more detail about the budgeting features of the app, comparing the UI design to that of a dating app, and encouraging users to download Rocket Money to gain better control of their finances. # Brand positioning Rocket Money is presented as a financial management app that simplifies budgeting and helps users save money by canceling unwanted subscriptions. It is positioned as a modern solution that stands out from traditional budgeting methods by offering a user-friendly and visually appealing interface. It aligns with a lifestyle of financial awareness and empowerment. It makes managing money more accessible and engaging by presenting itself as a tool that helps consumers take control of their spending and achieve financial clarity. # Product Rocket Money is presented as a budgeting app that simplifies financial management by helping users track expenses, manage bills, and cancel unwanted subscriptions. The app scans users’ accounts to identify recurring subscriptions and allows users to easily cancel them. It offers a monthly calendar view of upcoming bills and credit card due dates. Its budgeting features enable users to categorize transactions, track spending, and gain insights into their financial habits. The app is for anyone looking to better manage their finances, save money, and gain a clearer understanding of their spending habits. # Visual style The ad has a UGC feel, likely filmed on a phone with natural lighting. The editing consists of static shots with occasional jump cuts. The production quality is casual. The ad maintains a consistent pace throughout, focusing on clear communication. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action See this video, download Rocket Money, go in and set your budget # Point of view - [object Object] # Storyline - 00:00–00:02 The creator starts by expressing her enthusiasm for budgeting. - 00:02–00:06 She introduces Rocket Money and mentions that she initially downloaded it due to influencer ads, implying she was initially skeptical. - 00:06–00:08 She explains that Rocket Money helps users cancel unwanted subscriptions, which motivated her to get the app. - 00:08–00:22 She explains how the app helped her discover that she was paying for a gym membership that she could not cancel on her own. - 00:22–00:26 Building from the prior point, she shares that she is so passionate about Rocket Money that she has told all of her friends about it. - 00:26–00:34 The creator starts describing the various features of the app by showing the monthly calendar view of upcoming bills and credit card due dates. - 00:34–00:49 The creator then describes the budgeting function and how it categorizes each transaction. She compares the user interface of the app to that of a dating app. - 00:49–00:57 She ends by urging viewers to download Rocket Money to feel financially smart.

# Ad summary This ad is a screen recording of an app, which reminds users of upcoming payments that are due soon. The ad is designed to create a feeling of relief. # Brand positioning The brand is not explicitly mentioned in this ad, though the app is designed to help users easily see the different due dates for a variety of different accounts, such as streaming services, credit card payments, and rent. # Product The product is a payment reminder app, which will inform the user of upcoming payments, along with the amount that is due. The app reminds users of when their Hulu subscription payment is due today for $18.99, when their Netflix subscription is due in 3 days for $11.99, when their Capital One payment is due in 3 days for $50.00, when their rent is due in 6 days for $1,200, when their Spotify subscription is due in 6 days for $11.99, and when their New York Times subscription is due in 7 days for $10.99. The app displays each payment with a corresponding logo and due date. # Visual style The ad features a screen recording of an app. A white badge with black text is overlaid on the recording. The ad is intended to mimic the look and feel of the apps that are listed on the screen. # Hooks Headline: Know EXACTLY what's due soon # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a screen recording of an app that is designed to show the user any upcoming payments that are due soon. This helps the viewer understand the use case of the app. - The app proceeds to display the amount and due dates of various upcoming payments, which are organized by date. This reinforces the simplicity and ease of use that the app offers.

# Ad summary This ad uses a video game style animated character to show how great it feels to have money after Rocket Money found $312 in forgotten subscriptions. # Brand positioning This ad uses humor and an animated character to promote Rocket Money, a service that helps users find and cancel unwanted subscriptions. Rocket Money positions itself as a tool that helps users save money and feel good about their finances. The brand does this by presenting a 'before' and 'after' scenario, suggesting that without Rocket Money, users are losing money on forgotten subscriptions. It pushes against the norm of simply accepting unwanted or forgotten recurring charges. # Product Rocket Money is an app that helps users find and cancel unwanted subscriptions. The ad highlights its ability to find $312 in subscriptions that the user forgot about. By identifying and cancelling these subscriptions, Rocket Money enables users to save money. The ad addresses the pain point of hidden or forgotten subscriptions that drain users' accounts. Rocket Money aims to make users feel empowered and financially savvy by giving them control over their subscriptions. # Visual style The ad features a lo-fi 3D animated style reminiscent of early 2000s video games. The editing is simple with static shots and quick cuts. The production quality has a slightly nostalgic, UGC feel, with low-resolution textures and simple character models. The pacing is upbeat, synced to the rhythm of the music. The simple animation style suggests an accessible and relatable tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the overlay text, "you can't afford that," setting the stage for the narrative of financial limitations. - 00:01–00:02 00:01–00:02 Next, the text overlay shifts to the user's perspective, stating, "me after Rocket Money found $312 in subscriptions I forgot about," showing the contrast after using Rocket Money. - 00:02–00:14 00:02–00:14 The animated character joyfully carries and throws shopping bags and boxes, symbolizing the freedom and abundance that comes with having extra money.

# Ad summary An influencer post style ad promoting the Rocket Money app. The ad is designed to look like an organic post from an influencer on social media, promoting Rocket Money as a solution to cancel unwanted subscriptions and manage finances more effectively. # Brand positioning Rocket Money is positioned as a user-friendly budgeting app designed to help customers take control of their finances. The brand emphasizes ease of use and practical benefits such as identifying recurring subscriptions, creating custom budgets, and finding where your money is going. This positions Rocket Money as an accessible tool for everyday financial management, particularly for users who want to avoid overspending and build better financial habits. The brand aims to sit in the consumer's mind as a practical and helpful platform, steering clear of complicated financial jargon and focusing on immediate, actionable solutions. # Product Rocket Money is a budgeting app designed to help users manage their finances by identifying and canceling unwanted subscriptions, tracking expenses, and setting customized budgets. The app works by providing a list of recurring subscriptions in one place, making it easy to cancel them with just a few taps. It also suggests a customized budget based on the user’s spending habits, helping them build better long-term financial habits. Rocket Money addresses the common pain point of paying for forgotten subscriptions and aims to help users find out where their money is going. The ad language emphasizes the app’s ease of use and the potential to save money, framing it as the best budgeting app for gaining control over one’s finances. # Visual style The ad uses a platform-native style, mimicking an organic social media post. The solid color background and straightforward text format create a simple, approachable feel. This design choice aims to make the ad blend seamlessly into a social media feed, increasing scannability and credibility. # Hooks Headline: Cancel those forgotten subscriptions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download Rocket Money. # Point of view - [object Object] # Storyline - The ad begins with a direct address from the content creator, offering to guide the viewer in canceling forgotten subscriptions. This aims to immediately engage the audience by highlighting a common financial frustration and positioning the creator as a helpful guide. - The ad then calls out the user's uncertainty about their spending habits, questioning if they even know what they're paying for and what they plan to do about it. This is designed to create awareness of the problem and set the stage for introducing Rocket Money as the solution. - The content creator promotes Rocket Money as a simple and effective tool to download, find all recurring subscriptions, and cancel them easily. This part of the story provides a tangible solution and aims to remove any perceived barriers to using the app. - The story describes how Rocket Money helps organize finances and suggests customized budgets based on the user's spending habits. This expands the value proposition beyond just canceling subscriptions, positioning the app as a comprehensive financial management tool. - The content creator declares that Rocket Money is the best budgeting app and urges the viewer to download it to uncover hidden expenses, which reinforces the app's superiority and encourages immediate action. - The ad ends by noting a processing period of 2-10 days for cancellation requests, setting expectations for the user and avoiding any surprise or frustration. This disclaimer promotes transparency and trust.

# Ad summary This ad features a group of content creators discussing the dumbest things they've wasted money on. One creator shares how he wasted money by paying for his ex's Paramount+ subscription after they broke up, and another creator suggests that he cancel it using the Rocket Money app. # Brand positioning Rocket Money is presented as a personal finance app that helps users easily find and cancel unwanted subscriptions. The brand positions itself as a straightforward solution for managing and canceling subscriptions without the hassle of contacting customer service or dealing with difficult exes. The brand's positioning is primarily functional, focusing on the simplicity and convenience it provides to manage and save money on subscriptions. # Product Rocket Money is a personal finance app that helps users manage and cancel unwanted subscriptions. The app shows all of the user's subscriptions in one place and allows them to cancel unwanted subscriptions. The ad presents Rocket Money as an easy and hassle-free way to save money without needing to talk to customer service. The app is shown on a phone screen with the following functions: Arcadia, rent, Paramount+ and Netflix. The app addresses the purchase barrier of having to call and cancel unwanted subscriptions. # Visual style The ad has a low-to-medium production quality and appears to be a hybrid of a casual interview with a polished ad. The editing style has quick cuts to emphasize the pacing. There are cuts every 1-2 seconds. The audio-visual sync is timed to voiceover lines, and text appears as on-screen overlays to reinforce the main points. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman reading off of a card with suggestions of the 'dumbest things you've wasted $$$ on?' - 00:01–00:02 The first card says 'an engagement ring,' which is intended to be humorous. - 00:02–00:04 A man reads off of a card stating '$3,000 shoes,' which is intended to be shocking. - 00:06–00:14 A third man reads from a card, saying, 'I accidentally paid for two Hulu accounts for 3 years, and it cost me over $1,300.' This is meant to be shocking and relatable. - 00:15–00:18 The third man says that this actually happened to him, and the first woman asks him to elaborate, framing him as the relatable customer. - 00:18–00:24 The man explains that he was paying for his ex's Paramount+ account six months after they broke up, and the woman asks how he found out, continuing the interview format. - 00:25–00:30 The man explains that his sister told him about this app that shows all of his subscriptions in one place. Here, the story shifts into a product endorsement to demonstrate the product's value. - 00:30–00:38 The woman asks if he called his ex to tell them to cancel, and the man responds that he canceled right from the app and didn't have to talk to his ex or customer service. This is framed as a relief and illustrates one of the product's key benefits. - 00:39–00:42 The man states that all it took was a few taps, and the woman asks what the app is called, leading into the product reveal. - 00:42–00:49 The man reveals that the app is called Rocket Money and tells the woman to try it. He then jokes that his ex should also try it.

# Ad summary This ad showcases Rocket Money, a budgeting app designed to help users cancel unwanted subscriptions. The ad uses conversational copy and social media UI to feel native and relatable. # Brand positioning Rocket Money is positioned as a straightforward, no-excuses budgeting app focused on helping users take control of their finances. It specifically targets forgotten or unwanted subscriptions, offering a simple solution to a common problem of wasted money. The brand aims to simplify money management and promote better long-term financial habits, focusing on practical benefits and ease of use. # Product Rocket Money is presented as a budgeting app designed to help users track and cancel recurring subscriptions. The app provides a consolidated list of all subscriptions in one place, making it easy to identify and cancel those that are no longer needed. It works by allowing users to go down the list and cancel subscriptions with just a few taps. The product addresses the common problem of paying for unused subscriptions and aims to help users save money and establish better long-term financial habits. It suggests customized budgets based on individual spending habits. # Visual style The ad uses a platform-native style, resembling a social media post with a simple, text-heavy design. It is visually simple with a flat, solid color background and basic typography, giving it an authentic feel. # Hooks Headline: Cancel those forgotten subscriptions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download Rocket Money. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a relatable statement from the perspective of an individual: "Let me hold your hand when I say this: Cancel those forgotten subscriptions." This immediately frames the ad as supportive and understanding of a common financial frustration, setting a tone of guidance and encouragement. - The ad continues by questioning the user's awareness of their spending habits: "Do you even know what you're paying for? Here's what you're gonna do." This prompts self-reflection and creates a sense of urgency by highlighting the potential for wasted money. The perspective shifts to a guiding tone, directing the viewer toward a solution. - The brand is introduced as the solution: "You're gonna download Rocket Money. It shows you a list of your recurring subscriptions in one place. No excuses, it really is that easy." Here, Rocket Money is presented as a tool that simplifies the process of identifying and managing subscriptions, emphasizing its ease of use and eliminating potential barriers to adoption, from the brand's perspective. - The ad then provides step-by-step instructions: "Next step, you're gonna cancel them. Go down the list and cancel those subscriptions. All it takes is just a few taps. And they're on it." This clarifies the action users can take once they download the app and emphasizes the simplicity of the process, lowering the activation energy for potential users, from the brand's perspective. - The ad highlights the potential savings: "There is no reason you should be paying hundreds of dollars a month on subscriptions you aren't even using." This reinforces the value proposition by illustrating the financial impact of unchecked subscriptions, motivating users to take action and address their spending habits, from the brand's perspective. - The ad explains the app's broader benefits: "This is the foundation of getting your money in order. Rocket Money even suggests a customized budget based on your spending habits so you could start building better long-term habits." It expands the scope of Rocket Money beyond just subscription management, presenting it as a tool for comprehensive financial organization and long-term financial health, from the brand's perspective. - The ad includes a claim that the app is the best, and implies you may be missing out on money: "It's hands down the best budgeting app out there. Find out where your money is going. Download Rocket Money. I bet you're missing out on some cash." This combines a bold claim with a suggestive incentive to download the app, reinforcing its value proposition and encouraging immediate action from the brand's perspective. - A disclaimer about the app's processes is included: "Cancellation requests are subject to a processing period of 2-10 days." This manages user expectations by disclosing potential delays in the cancellation process, maintaining transparency and building trust from the brand's perspective.

# Ad summary Ad featuring screenshots of positive spending and earnings with quotes from users impressed with the app. # Brand positioning The brand is not explicitly mentioned in the ad and is only subtly presented in the mobile app interface. From this interface, it can be inferred that the brand is focused on providing users with a budgeting app that helps track earnings, bills, and spending. The app seems to offer a high level overview with the ability to drill down for more information. # Product The product being advertised is a budgeting app that allows users to see how much money they are spending and earning. The app is for anyone trying to track and manage their income and spending. The user can see their spending listed as "under budget" with a view that shows dollars spent, and dollars budgeted. The user can also track their bills and utilities and earnings. The app shows the amount over spent on bills and the amount left to earn. # Visual style The visual style is simple and clean. The ad uses screenshots of social media posts and the app's user interface. The screenshots appear to be taken directly from the app without any additional editing or styling. # Hooks Headline: Guys... am I... rich? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with Jake, a user of the budgeting app, expressing his sentiment about how rich he feels because of the app's features. This captures the audience's attention by posing the question of whether he is rich, which creates curiosity about the app's capabilities from the customer POV. - Next, the ad shows a view of the user's earnings and spending in the app. This demonstrates some of the core features of the app, highlighting the amount spent, budgeted, bills & utilities, and earnings from the brand POV. - Finally, the ad shows another user named Dan who saw Jake's earnings and was impressed by them. This acts as a second level of social proof and emphasizes the potential for high earnings from the customer POV.

# Ad summary This ad shows two users interacting in a social media format about a screenshot from a budgeting app. The first user is posting about being potentially rich because of the amount of money that they have remaining in their budget, to which the second user comments in disbelief over the poster's earnings. # Brand positioning The brand featured is a budgeting app which is designed to help users keep track of their spending, earnings, and bill payments. The app’s UI is designed with a modern, dark-mode aesthetic. The app presents itself as a tool that helps people manage their money effectively by providing clear summaries of financial activity. The brand promotes financial awareness and control, positioning itself as a user-friendly solution in the often complex landscape of personal finance management. # Product The featured product is a budgeting app that helps users keep track of their spending, earnings, and bill payments. The app displays the user’s remaining budget, spent amount, and total budgeted amount. It also shows the amount overspent on bills and utilities, as well as total earnings and earnings-to-date. The app presents a clear overview of the user’s financial status, highlighting their ability to stay under budget and earn a significant amount. The USPs conveyed are ease of use, clear financial tracking, and the potential for users to effectively manage and grow their money. # Visual style The ad has a platform-native style, mimicking a social media post with a screenshot. The production quality is clean, resembling a screen capture from a mobile app with overlaid text and user profiles. The visual motifs include rounded rectangles with a dark mode color scheme, consistent with app UI design. The typography is simple and legible, commonly used in mobile interfaces. This style enhances scannability by presenting the information in a familiar and easily digestible format, designed to capture attention in a social media feed. # Hooks Headline: Guys... am I... rich? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - From a customer's POV, a user named Jake posts a screenshot of a mobile budgeting app, questioning whether he might be rich. This is included to capture the audience's attention with an intriguing question related to financial status. - From the budgeting app's POV, the screenshot shows the user's financial data. The user has $777 remaining in their budget, has spent $4,065 out of a $4,842 budget, is $455 over on bills and utilities with $1,360 paid, and has $1,500 to earn with $13,500 already earned. The app is being presented by showcasing its organized interface to promote effective budget management. - From another customer's POV, a user named Dan responds to Jake's post, expressing disbelief at Jake's earnings. This is included to generate excitement and build credibility around the app's ability to help users earn money.

# Ad summary This ad features a man interviewing a woman about her finances, implying that those who don't manage their finances well might have subscriptions that are charging them. # Brand positioning Rocket Money aims to occupy the space in the consumer's mind as an all-in-one personal finance app. It promotes financial awareness, simplicity, and organization. The brand positions itself as a helpful tool for managing expenses and creating budgets, contrasting with the complexity and lack of transparency often associated with traditional financial management. The brand is functional by emphasizing its features and tools. # Product Rocket Money is an all-in-one personal finance app designed to help users manage their expenses, track subscriptions, and create budgets based on their past spending. The app is for anyone who wants to gain better control over their finances and identify areas where they can save money. The app consolidates all expenses into one place, allows users to cancel unwanted subscriptions, and offers the potential to get refunds on certain subscriptions. It provides a comprehensive overview of a user's financial situation, making it easier to manage and optimize spending. # Visual style The ad has a natural, outdoor setting with a high-end production quality. It uses quick cuts to transition between shots. The pacing is moderate, with cuts timed to coincide with voiceover lines and key product actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Rocket Money today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The male interviewer offers the female interviewee a brand-new electric vehicle if she can prove that she knows her finances. The message is to establish an engaging challenge with a high-value reward, from the interviewer's perspective. - 00:04–00:10 00:04–00:10 The male interviewer asks the female interviewee how many subscriptions she is paying for, and the female answers that she has Spotify, Youtube Premium, and Doordash. The message is to start uncovering hidden expenses and setting up the challenge from the interviewer's perspective. - 00:11–00:18 00:11–00:18 The male interviewer prompts the female interviewee to download Rocket Money, and the camera cuts to the female interviewee's phone which shows that she has 21 subscriptions and is spending $370 a month. The message is to highlight the app's functionality in identifying numerous subscriptions and expenses from the brand's perspective. - 00:18–00:26 00:18–00:26 The male interviewer states that Rocket Money shows all expenses in one place and can even create a budget based on past spending. The message is to showcase Rocket Money's features and capabilities from the brand's perspective. - 00:27–00:33 00:27–00:33 The male interviewer describes that you can cancel the subscriptions that you don't want and even get a refund on some of them. The message is to state that Rocket Money is really helpful from the brand's perspective. - 00:34–00:41 00:34–00:41 The male interviewer states that because the female interviewee has too many subscriptions, she doesn't win the car, however, he gives her blue headphones. The message is to provide the female interviewee with a runner-up gift from the interviewer's perspective.

# Ad summary This ad illustrates the user's surprise when discovering forgotten subscriptions through the Rocket Money app. The ad uses two panels to depict the user's initial confidence in their budget management, followed by the app's revelation of hidden expenses. # Brand positioning Rocket Money is presented as a personal finance app that helps users uncover forgotten subscriptions and manage their finances more effectively. The brand offers a practical solution for individuals seeking better control over their spending by identifying often-overlooked recurring expenses, suggesting the brand is useful for those who want to be financially responsible. # Product Rocket Money is a personal finance app designed to help users manage their spending and identify hidden costs. The app works by revealing "hundreds in forgotten subscriptions" that users may not be aware of. This feature addresses the common problem of overlooked expenses, offering users a way to gain better insight into their financial habits and cut unnecessary spending. # Visual style The ad employs a minimalist, hand-drawn style with simple black-and-white line drawings on a clean white background. This gives the ad a casual and approachable feel, akin to a quick sketch. The layout is divided into two distinct panels, visually separating the before-and-after states. The text is in a straightforward, sans-serif font. # Hooks Headline: Thinking I'm on top of my budget # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showing the user's perspective of being confident in managing their budget. The goal is to establish a common mindset of believing they are in control of their finances. - Then, the ad transitions to show Rocket Money revealing numerous forgotten subscriptions to the user. This highlights the app's ability to uncover hidden expenses that the user was previously unaware of.

# Ad summary This ad uses a split-screen concept to demonstrate how Rocket Money can save a user money by monitoring and cancelling their subscriptions. # Brand positioning Rocket Money is presented as a simple-to-use budgeting app that helps users track and manage their finances. The brand is positioned as a solution to saving money through subscription management and budget tracking. It aims to occupy a space in the consumer's mind as a helpful tool for financial organization. The brand aligns with the values of financial responsibility and ease of use. Rocket Money pushes against the norm of financial apps being complicated, offering a simplified and functional approach. The brand's tone is helpful and solution-oriented, focusing on functional benefits like saving money and spending less. # Product Rocket Money is a budgeting app designed to help users save money and spend less. The ad highlights its subscription monitoring and cancellation features, as well as its budget tracking capabilities. Rocket Money is for anyone who wants to save money by managing subscriptions and tracking spending. The app works by identifying recurring subscriptions, allowing users to cancel unwanted services and providing a clear overview of spending habits. The ad emphasizes that Rocket Money can help users avoid the frustration of overpaying for subscriptions and struggling to manage their budget. The app offers the opportunity to 'Save more. Spend less.' # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality is clean and functional. The editing style includes a mix of static shots and a split screen. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download now # Point of view - [object Object] # Storyline - 00:00–00:16 A person is shown using a calculator app on their phone, entering a series of numbers in a way that appears to be calculating monthly expenses, with sad trombone music playing in the background. This is to show the user's frustration in managing their subscriptions. - 00:16–00:19 Another person appears, holding up a phone with the Rocket Money interface visible. This person explains that Rocket Money can help. This is to introduce the product as a solution to the problem presented. - 00:19–00:23 The ad cuts to a screen recording of the Rocket Money app interface, emphasizing its ability to monitor spending. This is to visually demonstrate the app's functionality and show how it can save the user money.

# Ad summary This ad for Rocket Money features a man and woman discussing how many subscriptions she has on a bright sunny day in front of a blue truck. The Rocket Money app tells her about her subscriptions and how the app is used to cancel subscriptions and get a refund. # Brand positioning Rocket Money is presented as a tool to manage and track all your expenses in one place. The brand aims to occupy a space in the consumer's mind as a comprehensive solution for personal finance management, offering features like expense tracking, budgeting, and subscription cancellation. The brand aligns with a lifestyle of financial awareness and control, promoting the value of understanding one's spending habits. It pushes against the norm of passively accepting recurring subscriptions and encourages users to take an active role in managing their finances. The brand positioning is functional, focusing on simplicity and performance in helping users achieve financial clarity and savings. # Product Rocket Money is a personal finance app designed to track and manage all expenses in one place. It shows all your expenses in one place and even creates a budget based on your past spending. You can also cancel subscriptions that you do not want. It can also try and get you a refund on some of the subscriptions. It is for anyone who wants to understand their spending habits and save money. It aims to help users take control of their finances by providing a clear overview of their spending and subscriptions, making it easier to identify areas where they can cut costs and save money. By addressing the purchase barrier of financial complexity and lack of awareness, Rocket Money empowers users to make informed decisions and achieve their financial goals. # Visual style The ad has a UGC feel, with the video shot outside on a sunny day and some jump cuts between the man and the woman. The production quality is polished and professional, with clear audio and smooth transitions. The pacing is fast, with many cuts per minute, but the pacing remains consistent across the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Rocket Money today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 A man approaches a woman and tells her he will give her a new electric vehicle if she can prove she knows her finances. He is acting as a game show host and trying to get a participant to be engaged in the promotion. - 00:03–00:04 The woman confidently agrees to play. She is self-assured and wants to be part of the game for the prizes. - 00:05–00:07 The man asks the woman how many subscriptions she is paying for. He wants to gauge if she is aware of her finances. - 00:07–00:10 The woman says that she is paying for four subscriptions: Spotify, Youtube Premium, and Door Dash. She is confident in her response. - 00:11–00:13 The man says to download Rocket Money and see if she is right. He wants to find out how much money she is actually spending each month. - 00:13–00:18 The man is surprised that she is actually paying for 21 subscriptions and it is costing her $370 a month. He realizes that she does not know how much money she is actually spending each month. - 00:18–00:21 The woman is shocked at how much she is spending each month on subscriptions and laughs it off nervously. She is embarrassed that she did not know how much money she was spending each month. - 00:21–00:26 The man shows a phone screen and explains that Rocket Money shows all your expenses in one place and creates a budget based on your past spending. He is promoting the features of the Rocket Money App. - 00:26–00:33 The man tells her to not worry about her 21 subscriptions, that she can cancel the ones that she doesn't want right in the app, and it will even try to get a refund on some of them. He is showing the benefits of Rocket Money. - 00:33–00:34 The woman says wow, that's really helpful. She is showing that she now appreciates Rocket Money. - 00:34–00:36 The man tells her that she did not win the electric truck. He is breaking the bad news to her. - 00:37–00:38 The man says that he will give her the headphones. He is consoling her. - 00:38–00:40 The woman asks if they are "Fruit" headphones. She is excited and happy that she is getting an expensive gift. - 00:40–00:41 The man congratulates her for winning the headphones. They are both excited about the gift. - 00:41–00:41 The woman puts on the headphones and smiles and struts with her arms full of gifts. - 00:42–00:43 Call to action for Rocket Money.

# Ad summary A man talks about how Rocket Money helps him discover how much he is spending a month on subscriptions and overspending on shopping, and helps him save money. # Brand positioning Rocket Money is presented as an all-in-one personal finance app that helps users track spending and subscriptions in order to save money. The brand positions itself as helpful in preventing overspending and being aware of monthly costs. The app is presented as simple to use and readily available on the user's phone, 'chilling on my home screen.' This brand is positioned as functional as it helps the user to save money and track spending. # Product Rocket Money is presented as an all-in-one personal finance app that helps users track spending and subscriptions in order to save money. It is designed for anyone who may be overspending on monthly subscriptions or shopping. It shows users how much they are spending in subscriptions on apps like Spotify, Door Dash, Open AI, and Adobe Creative Cloud. Rocket Money also shows a person how much they are spending in a month, even when overspending on shopping. Rocket Money helps save hundreds compared to last month just by not overspending on stuff. The app is readily available on the user's phone, 'chilling on my home screen.' # Visual style The ad has a scrappy and homemade feel, using the selfie camera on the phone. The editing is quick and fast with jump cuts. It feels like UGC and feels like a normal person talking about their finance app. The pacing of the video is fast. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download now # Point of view - [object Object] # Storyline - 00:00–00:04 The video opens with a filter of a road in front of the speaker and he seems to be making his way past subscription amounts. - 00:04–00:05 He then learns he has 13 subscriptions. - 00:05–00:10 The creator explains that Rocket Money shows him he has 13 subscriptions and costs him $509 a month. - 00:10–00:17 He then goes on to explain that he would be completely toast if they asked him how much he was spending on subscriptions, and that it adds up to $614 on shopping. - 00:17–00:26 He continues to explain that now that he has Rocket Money chilling on his home screen he knows another big number he didn't know he needed. - 00:26–00:33 Finally, he claims that it helps and that he's saving hundreds by not overspending on stuff. - 00:33–00:36 The video ends with a visual of the app available for download.