How Remitly Advertises on Meta

# Ad summary This image ad for Remitly Business highlights Small Business Month with an offer for $50 off the first and second payment. # Brand positioning Remitly Business is presented as a solution to help businesses pay global teams. The ad emphasizes the benefit to all parties involved, positioning the brand as a win-win for companies and their international employees. The brand does not directly compare itself to competitors in the ad, but instead focuses on the functional benefits of its service and the monetary savings provided. # Product The ad promotes Remitly Business, which is not explicitly defined as a service, but is clearly implied as a money transfer service that facilitates payments to global teams. The service is presented as a way to ensure that everyone wins. The ad highlights a limited-time offer for new customers, providing $50 off both the first and second payments. The offer requires a minimum spend of $150 USD on each transfer. The offer is valid until 5/31/2026 at 11:59 PM PST. The product is designed to remove any pain point a company may have with paying its global team. # Visual style The ad has a clean and professional visual style, with a modern aesthetic that combines lifestyle imagery with clear, concise text overlays. The production quality appears to be studio-shot, with soft, even lighting and a focus on visual clarity. The design leverages a split-screen layout that layers a promotional offer over lifestyle imagery, a combination that adds stop power in feed. # Hooks Headline: Pay your global team. Everyone wins. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by recognizing 'Small Business Month' to capture the viewer's attention by aligning with a timely theme. The brand is speaking and the intention is to connect with small businesses. - Next, the ad states 'Pay your global team. Everyone wins' to clearly convey the key functional offering. The brand is speaking from a value perspective, establishing the primary benefit of using Remitly Business: facilitating global team payments with a win-win outcome. - Finally, the ad provides an offer of '$50 OFF' the first and second payments as an incentive for new customers to take action. The intention is to drive conversions by making the service more appealing through cost savings.

# Ad summary This Remitly ad promotes the ability to send money to Colombia instantly through the Bre-B app. The image shows two women sitting together smiling, holding a phone displaying the Bre-B app. # Brand positioning Remitly is a money transfer service that positions itself as a reliable and immediate solution for sending money to Colombia. The ad emphasizes the speed and convenience of the service, with the headline "Tu dinero llega a Colombia de inmediato" (Your money arrives in Colombia immediately). The brand aims to occupy a space in the consumer's mind as a fast and trustworthy way to send funds internationally. The brand's focus on immediacy and reliability suggests it values efficiency and customer satisfaction, possibly targeting those who prioritize quick and secure transactions. # Product The ad promotes the Bre-B app used in conjunction with Remitly for sending money to Colombia. The app facilitates instant money transfers. It supports payments via Apple Pay or a credit card (excluding shipments from Japan). A key feature is the speed of delivery, which is highlighted in the phrase "Tu dinero llega a Colombia de inmediato" (Your money arrives in Colombia immediately). The ad addresses potential purchase barriers by providing clarity on how to use the app, mentioning that the recipient must have a registered Bre-B key. It also acknowledges that fees and exchange rates may vary and that the delivery time is an estimate dependent on transaction review and system availability. # Visual style The ad has a clean, bright, and inviting visual style. The image is well-lit, and the color palette is soft and natural, with a focus on greens and blues. The composition is simple and straightforward, focusing on the two women and the smartphone, creating a sense of authenticity and approachability. The overall aesthetic is designed to be visually appealing and easy to understand, making it scannable and effective in a social media feed. # Hooks Headline: Tu dinero llega a Colombia de inmediato # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the phrase “Tu dinero llega a Colombia de inmediato” (Your money arrives in Colombia immediately), setting the tone for Remitly’s value proposition of instant money transfers. The brand is communicating the value proposition. - The image features two women sitting together, smiling and looking at a phone displaying the Bre-B app. This part of the story shows a real-life scenario of people seemingly enjoying the benefits of the app, presenting the value of Remitly and Bre-B from the customer's perspective. - The Bre-B logo is highlighted on the phone screen. The brand showcases the app being used to send money via Remitly. - The ad concludes with the text clarifying payment methods and conditions. The brand informs the viewer about the terms and conditions of using Remitly.

# Ad summary This ad for Remitly Business is for Small Business Month and promotes their service to pay a global team. It includes an offer of $50 off the first and second payment for new customers. The ad features a woman sitting at her desk and paying her team using Remitly on her laptop. # Brand positioning Remitly Business aims to be seen as the go-to financial solution for small businesses with global teams, offering a seamless and cost-effective way to manage international payments. The brand positions itself as modern and efficient, enabling users to handle their global payroll effortlessly while leveraging the benefits of special offers and AI-generated visuals for a tech-forward feel. By focusing on convenience and affordability, Remitly Business seeks to occupy a space in the consumer's mind as an innovative and reliable service that simplifies the complexities of global financial transactions for small businesses. # Product Remitly Business is a financial service designed to facilitate international payments for small businesses with global teams. This service enables businesses to efficiently manage and pay their remote workers across various countries. The ad highlights a current promotion offering $50 off the first payment of $150 or more and $50 off the second payment. These incentives aim to reduce initial costs and encourage sustained use. Remitly Business addresses common purchase barriers by providing a cost-effective and user-friendly solution for handling global payments. It targets business owners who need a reliable method to ensure their international team members are paid promptly and securely, showcasing its practicality and ease of use. # Visual style The ad has a clean and modern aesthetic with a combination of animated text overlays and real-life footage. The editing style uses smooth transitions and static shots with occasional text animations. The production quality is polished, giving it a commercial feel. The pacing is moderate, with changes every few seconds to keep the viewer engaged. The colors are natural, with good lighting in the live-action shots, which is contrasted by the dark blue background with white text in the beginning. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad starts with the text "Pay your global team" within brackets, emphasizing the service's main function. - 00:01–00:04 Next, the text changes to "Everyone wins" within brackets, highlighting the positive outcome for both the business and its team members. - 00:05–00:07 The scene transitions to a woman working on her laptop, with text overlaying "$50 OFF your first payment of $150 or more," introducing the promotion. - 00:08–00:10 The text changes to "Your team is global. Your payments should be too," framing the problem that Remitly solves. - 00:10–00:14 A graphic appears showing a "Payment complete" button, followed by "$50 OFF first payment PLUS $50 OFF second payment," reiterating the offer.

# Ad summary A woman shares her money tips about sending money abroad, discussing how Remitly makes it simple and fast. She shares the options that exist within the app, such as seeing the rate and the fee and tracking the transfer. She calls for viewers to download the app. # Brand positioning Remitly positions itself as a hassle-free solution for sending money internationally. The brand emphasizes simplicity and speed. Remitly aims to be the go-to platform for users who want to avoid complicated procedures and hidden fees often associated with traditional money transfer services, offering a streamlined and transparent experience. # Product Remitly is a mobile app designed to simplify the process of sending money abroad. It offers transparency by showing users the exchange rate and fees directly within the app. The app provides multiple options for money reception, including bank deposits, cash pickup, and mobile wallet transfers, with delivery options varying depending on the recipient's location. Users can track their transfers at every step. Remitly distinguishes itself by offering no hidden fees and great rates, allowing users to keep more of the money they send. # Visual style The ad has a clean and straightforward visual style. It has static shots and smooth transitions. Production quality is polished. The pacing is consistent, and the text is timed to the speaker's lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Remitly and see how simple sending money abroad is. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman introduces a money tip. - 00:04–00:15 The woman states that with Remitly, sending money abroad is simple and fast. - 00:15–00:23 The woman discusses the app, its options, and the ability to track the transfer every step of the way. - 00:15–00:23 The woman ends with a call to action to download the app.

# Ad summary A creator-style ad promotes Remitly, a service for international money transfers. The ad opens with the presenter in front of a microphone introducing the episode's topic: making life easier with Remitly. She emphasizes the app's convenience, transparency in fees and rates, and varied delivery options, ending with a direct call to download the app. # Brand positioning Remitly is presented as a modern, user-friendly solution for international money transfers. It aims to simplify the often complex and opaque process, positioning itself as an accessible and transparent alternative to traditional banking methods. The brand emphasizes convenience, enabling users to track transfers and control how money is received, setting it apart by prioritizing user control and ease of use. The brand is functional and focuses on the ease and empowerment the product provides. # Product Remitly is an app designed to simplify international money transfers. The ad highlights several key features of the app, including transparency in rates and fees, enabling users to see all costs upfront. It offers users control over how the money is received, with options like bank deposit, cash pickup, and mobile wallet transfers available, depending on the recipient’s location. The app allows users to track their transfers at every step, ensuring visibility and peace of mind. Key USPs include no hidden fees, great rates, and the ability to keep more of what you send, designed to save users money and ensure more funds reach their intended recipients. The primary use occasion is international money transfer, and the ad directly addresses potential barriers by emphasizing the app’s ease of use and transparency. # Visual style The ad has a casual, vlog-style aesthetic with static shots and minimal editing. The production quality is consistent with a standard YouTube or podcast setup, featuring clean lighting and a clear visual focus on the presenter and the Remitly app interface. The pacing is relaxed, designed for informative consumption rather than high-energy engagement. The audio-visual sync is matched to allow the audience to follow along. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the Remitly app today # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter is in front of a microphone and is introducing the episode's topic. - 00:05–00:14 The presenter is highlighting the convenience of the app. - 00:14–00:18 The presenter is emphasizing that there are no hidden fees and great rates. - 00:18–00:23 The presenter is providing a direct call to action to download the app.

# Ad summary This ad promotes Remitly, a service for sending money to Pakistan. The ad features a woman explaining how easy it is to use the app to send money to family and friends. # Brand positioning Remitly is presented as a trusted and easy-to-use service for sending money internationally. The brand emphasizes its great exchange rates, ensuring that more of the money sent reaches its destination. The ad highlights the convenience of using Remitly anytime, right from a phone, and positions the brand as a reliable choice trusted by millions. # Product Remitly is a mobile app that allows users to send money to Pakistan. The app offers a great exchange rate, ensuring more of the money sent reaches its destination. It is designed for ease of use, allowing users to send money anytime from their phones. The app provides various delivery methods, including bank deposits and cash pickups. The ad addresses the barrier of high fees and poor exchange rates by highlighting Remitly's competitive rates and zero fees on transfers of 30,000 PKR or more. # Visual style The ad has a clean, UGC-style aesthetic with bright lighting and simple backgrounds. The editing includes quick cuts between the woman speaking and screen recordings of the app. The production quality is polished, giving it a professional yet approachable feel. The pacing is moderate, with cuts timed to key points in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download and send with Remitly today # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman asking if the viewer is sending money to Pakistan. - 00:01–00:03 She introduces Remitly as the easiest way to send money. - 00:03–00:06 She explains that sending money is a small thing she does to stay connected. - 00:06–00:09 She highlights the convenience of using Remitly anytime from her phone. - 00:10–00:15 She emphasizes that Remitly's great exchange rate means more of what she sends gets there. - 00:16–00:19 She concludes by stating that Remitly is trusted by millions and encourages viewers to download and send with Remitly today.

# Ad summary A woman records a selfie-style video about her brother's birthday, mentioning that she won't be able to attend. She uses the Remitly app to send him money, and the cash is picked up at a local store, so they can buy a gift together. She recommends the app and says, "Download the Remitly app and send something that matters." # Brand positioning Remitly is presented as a fast and convenient way to send money internationally. The ad emphasizes Remitly’s ability to help users provide support to loved ones remotely, regardless of their physical location. The brand is positioned as reliable and trustworthy, with an emphasis on the ease and speed of transactions to send something that matters. # Product The Remitly app is a service that allows users to send money internationally. It offers multiple delivery methods, including bank deposit, cash pickup, and mobile money. The sender can make payments via debit card, credit card, or Apple Pay. Delivery can occur in as little as five minutes. It is fast, convenient, and 100% worth it. # Visual style The ad has a casual, UGC-style aesthetic. It features natural lighting and minimal editing. The cuts are quick and timed to the speaker’s voiceover to keep a consistent pace. The production quality is simple, fitting the conversational tone. There is a shift in visual style from selfie-style to a simulated screen to show the app interface. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download the Remitly app and send something that matters # Point of view - [object Object] # Storyline - 00:00–00:02 The woman records a selfie-style video about her brother's upcoming birthday. - 00:01–00:02 She expresses regret that she won't be able to be there but shares that she still intends to show up in a way. - 00:03–00:06 She says that her brother has been hinting about wanting new trainers, so she uses Remitly to send him money. - 00:07–00:08 She highlights that her brother was able to pick up the cash at a local shop with their dad. - 00:08–00:09 They went to buy the trainers together. - 00:10–00:11 She recommends Remitly, saying it is fast, convenient, and 100% worth it. - 00:12–00:14 She urges viewers to download the Remitly app and send something that matters.

# Ad summary This Remitly image ad features a woman using the app on her phone and includes the headline, "Envía dinero a casa rápido." # Brand positioning Remitly is presented as a user-friendly and secure platform for sending money internationally. It promotes trust with a logo featuring a handshake within a shield. The brand is positioned as a modern, reliable solution that caters to individuals who need to send money home quickly and efficiently. The brand aligns with values of convenience and security. It promotes itself as a service designed to simplify the process of international money transfers. # Product The Remitly app is a platform for sending money internationally. The app is used on a smart phone. The focus of the ad is on its speed. There are no explicitly stated product details or features listed. The implication is that it is a fast way to send money. # Visual style The visual style is modern and clean, with a focus on simplicity and user-friendliness. The image uses a split-screen effect with contrasting colors to draw attention to the product. The photography is well-lit and professional. # Hooks Headline: Envía dinero a casa rápido. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents the core message of sending money home quickly. The brand is communicating the primary benefit of using their app, which is speed and efficiency in international money transfers. - The ad shows a young woman interacting with the app on her phone. The ad is conveying a sense of trust and security through the brand logo. The brand wants the viewer to perceive the app as a modern and accessible solution for international money transfers.

# Ad summary This ad promotes Remitly, a service that allows you to send money directly from your cell phone. The ad uses customer testimonials to establish trust and demonstrate the convenience of the app. # Brand positioning Remitly positions itself as a modern, convenient, and trustworthy solution for international money transfers. The brand appears friendly and approachable, as it is promoted by authentic-seeming individuals rather than celebrity endorsements. The ad underscores the brand's ease of use, emphasizing how sending money from home eliminates the need to visit physical locations or wait in line. It also highlights a tangible functional value: freedom from federal taxes on remittances. # Product Remitly is a mobile app that allows users to send money internationally from their smartphones. The app is designed for ease of use, allowing users to send money from the comfort of their home, avoiding the need to go to a physical location. The application supports sending money to various countries, and the service is presented as fast, secure, and free of federal taxes on remittances. The simulated screenshots of the app show an interface where users can specify the amount they want to send in USD, and see the corresponding amount the recipient will receive in their local currency. # Visual style The ad has a clean and modern aesthetic, with bright, even lighting and a focus on the speakers. The use of diverse settings and speakers gives the ad a relatable, UGC feel, while the inclusion of app screenshots and the Remitly logo adds a polished, professional touch. The editing is smooth with quick cuts, maintaining a steady pace and keeping the viewer engaged. There are no obvious special effects or filters, which contributes to the ad's authenticity. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman sitting on a couch, who introduces the concept that every money transfer has a story, as she begins to tell hers. - 00:02–00:06 00:02–00:06 The woman shares a quote from her mom, 'Para qué salir a buscar lo que ya tenés en casa Zipota,' emphasizing that there's no need to go out for things you already have at home, conveying a sense of traditional wisdom. - 00:06–00:11 The woman shares her approval of that quote, and transitions to explaining how Remitly allows her to send money without leaving home. She says, 'Con Remitly, no tengo que ir a ningún lado. Desde mi cel mando tranqui,' which translates to, 'With Remitly, I don't have to go anywhere. I send from my cell phone peacefully,' highlighting the convenience of the app. - 00:11–00:13 The story shifts to another woman sitting in a chair outside. She quotes her grandmother, saying, 'A buen entendedor, pocas palabras,' meaning, 'To a good listener, few words are needed.' - 00:13–00:16 The woman speaker explains the meaning, saying, 'Y yo entendí bien clarito: si puedo mandar desde casa, ¿pa' qué salir?' meaning, 'And I understood very clearly: if I can send from home, why go out?' - 00:16–00:19 The next screen shows the app interface with a narrator saying, 'Remitly es rápido y seguro,' meaning 'Remitly is fast and secure,' reinforcing the app's reliability. - 00:19–00:22 The narrative then shifts to a man relaxing in a hammock, who shares a saying he grew up with: 'Donde estás bien, ni te movás,' meaning, 'Where you're good, don't move.' - 00:22–00:25 He continues this thought, stating that this is the reason he sends money with Remitly, because he can do so from home, and he doesn't have to stand in line. - 00:26–00:29 The ad ends with a screen displaying the Remitly logo, accompanied by the statement, 'Envíos con Remitly sin impuesto federal a las remesas,' meaning 'Shipments with Remitly without federal tax on remittances,' along with the app store download buttons.

# Ad summary A young woman sits at a table and promotes the Remitly app while eating fried corn kernels out of a bag and pouring some into a bowl. She explains that Remitly is her favorite app for international money transfers, and that she takes her security very seriously. She makes an analogy between Remitly protecting her confidential information and the way she hides her fried corn from her boyfriend. # Brand positioning Remitly is presented as a user-friendly mobile app designed for secure and convenient international money transfers. The brand is positioned as a reliable solution for individuals who frequently send money abroad. The brand aims to occupy a space of trust and security, assuring users that their financial transactions are protected against potential threats. Remitly aligns with values of safety, ease of use, and reliability, promoting a lifestyle where international money transfers are seamless and worry-free. The brand pushes against the notion that sending money internationally must be complex or risky, offering a functional service with an emotional layer of assurance and peace of mind. # Product Remitly is a mobile application designed to facilitate international money transfers. It provides a secure way to send money across borders, with a system in place to protect users' financial information. The app is for anyone who needs to send money internationally, particularly those who prioritize the safety of their financial data. The app's unique selling point is its strong security system, which protects users' money and confidential information from any potential danger, similar to how someone might protect their personal belongings from others. Use of the app is ideal for users who seek a reliable way to make international money transfers. The ad addresses the purchase barrier of security concerns by highlighting the app's measures to protect users' data and money. # Visual style The ad has a low-end production quality. It features static shots with simple transitions. The UGC feel and casual aesthetic supports the intention of presenting the speaker as a relatable customer. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Baja la app de Remitly # Point of view - [object Object] # Storyline - 00:00–00:04 A young woman invites viewers to join her in eating fried corn kernels. - 00:01–00:04 She then mentions she will talk about her favorite app for international money transfers. - 00:04–00:10 She expresses that she is sure of two things: fried corn kernels are her favorite snack and Remitly is her favorite app. - 00:11–00:16 She explains that making international transfers is an essential part of her day to day, so she takes her security very seriously. - 00:16–00:19 Because of this, she uses Remitly, because it protects her money. - 00:19–00:26 She draws a comparison between Remitly protecting her money and her protecting her fried corn. - 00:26–00:33 She says that Remitly does something similar with her confidential information, and assures her data is protected from any danger just as she protects her fried corn. - 00:33–00:37 She urges viewers to download the app if they seek secure money transfers. - 00:37–00:37 She says "Enjoy!" and eats a kernel of corn.

# Ad summary This ad demonstrates how Remitly can be used to send money to Vietnam. A man is counting cash to send to his aunt in Vietnam, and his nephew tells him that he can use Remitly. The ad shows the benefits of using Remitly as the app shows zero transfer fees on the first transfer, debit and credit card payment methods, and fast transfers. # Brand positioning Remitly is presented as a modern, convenient, and cost-effective alternative to traditional methods of sending money internationally. The brand aims to occupy the space of user-friendly, tech-forward financial services, targeting individuals who need to send money to family or friends abroad. The brand promotes values of ease, speed, and affordability, positioning itself against older, potentially cumbersome, methods like mailing cash. The positioning is functional, focusing on simplicity and performance, while also appealing to the emotional need of users to quickly and reliably support their loved ones. # Product Remitly is a mobile app and platform designed for sending money internationally. It works by allowing users to transfer funds directly from their phone or computer to recipients in other countries. The ad explicitly states that Remitly offers great exchange rates and no hidden fees, along with fast transfers. The product is for anyone needing to send money abroad, specifically highlighted in the ad is the transfer from Australia to Vietnam, but the product is for a global market. It addresses the purchase barrier of complicated, slow, and expensive traditional money transfer methods. Remitly is positioned as a simpler and more convenient alternative, touting the speed and transparency of its service. # Visual style The ad uses a mix of casual, selfie-style shots and screen recordings. The editing rhythm is quick, alternating between the two men speaking and the app interface. The production quality leans towards a UGC feel, with natural lighting and minimal polish. This choice supports an approachable tone and is designed to feel authentic for a social media audience. The pacing is dynamic, with frequent cuts that maintain engagement. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Remitly to send money from Australia to Vietnam. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with a man sorting through cash and placing it in an envelope. - 00:00–00:04 The perspective is from an outside observer as the man counts money. The tone is somewhat old-fashioned, given the method of sending money. - 00:04–00:06 A younger man enters the frame and asks what his uncle is doing. This introduces a contrasting, modern point of view. - 00:06–00:09 The uncle explains he is sending money to their aunt in Vietnam. - 00:09–00:11 The nephew questions the outdated method. This highlights the inconvenience and inefficiency of traditional money transfers and contrasts it with the modern solution. - 00:11–00:13 The uncle defends his method, stating it always works. This establishes resistance to change and highlights the generational gap in tech adoption. - 00:14–00:17 The nephew informs him about Remitly, suggesting that he can send money on the phone now. This introduces the product as a modern alternative. The nephew's tone is informative and slightly exasperated, contrasting with the uncle's resistance to change. - 00:17–00:17 The uncle expresses surprise and curiosity. This shows the potential customer's initial reaction to the idea of modern money transfer. - 00:18–00:27 The nephew then explains Remitly's key benefits: great exchange rates, no hidden fees, and fast transfers. - 00:27–00:35 The uncle reacts with increasing interest and surprise, looking at the phone. - 00:35–00:44 The ad transitions to a screen recording of the Remitly app, highlighting features like selecting the destination country, payment methods, and the speed of delivery.

# Ad summary An advertisement for Remitly. A woman explains that Remitly is the best app for sending money abroad, as it works with major banks and trusted financial institutions around the world. She cites BPI, BDO, GCash and M. Lhuillier as examples. She notes it's safe, secure, and reliable. # Brand positioning Remitly is presented as a fast and secure way to transfer money internationally through their app. The brand focuses on a functional need, providing reliable transfers that work with major banks and trusted financial institutions. The advertisement promotes a tone of trust and convenience, showing various locations to demonstrate the international aspect. # Product Remitly is a money transfer app that enables users to send money internationally. It works with major banks and trusted financial institutions around the world, including BPI, BDO, GCash, and M. Lhuillier. The app is described as safe, secure, and reliable. The ad aims to convey that using Remitly is a practical and trustworthy solution for international money transfers. # Visual style The ad has a casual, UGC-style feel, with quick cuts between scenes. The production quality is decent, with natural lighting and everyday settings. The pacing is moderate, with a consistent flow throughout the video. The transitions are generally smooth. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the Remitly app today # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman walking with a suitcase, introducing the topic of sending money abroad. - 00:02–00:03 She transitions to recommending Remitly as the best app for this purpose, aiming to gain the audience's attention by positioning the app as a solution. - 00:03–00:09 The woman highlights that Remitly works with major banks and trusted financial institutions around the world, building trust and demonstrating reliability. - 00:09–00:14 She provides specific examples of the financial institutions, reinforcing the app's integration with well-known services. - 00:14–00:17 The woman emphasizes the app's safety, security, and reliability, solidifying the key benefits and reassuring potential users. - 00:17–00:18 The ad concludes with a call to action to use Remitly for international money transfers, prompting viewers to take the next step.

# Ad summary This ad for Remitly features a woman discussing the options available for sending money internationally. # Brand positioning Remitly positions itself as a fast and trustworthy platform for sending money internationally. The brand emphasizes convenience and reliability by offering various options for sending and receiving money, including bank deposits, mobile wallets, and cash pickups, all backed by trusted institutions and financial partners around the world. Remitly aims to eliminate the need for customers to compromise when sending money internationally, suggesting a seamless and secure experience. # Product Remitly is an international money transfer service that allows users to send money to recipients through various methods. The platform offers options such as bank deposits, mobile wallet transfers, and cash pickups, catering to different recipient preferences and locations. Remitly partners with major banks and established financial institutions worldwide to ensure secure and reliable transactions. The ad highlights the speed, trustworthiness, and convenience of Remitly, emphasizing that users don't have to compromise when sending money internationally. The platform supports transfers to mobile money services like Gcash, Maya and several other institutions that may vary depending on the region. # Visual style The ad uses a bright, clean aesthetic with a focus on the presenter. The editing is smooth with simple transitions, giving it a polished UGC feel. The pacing is consistent, mirroring the conversational tone. Text overlays and graphics are timed with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Send with Remitly today # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a 'this or that' framing to grab attention. - 00:03–00:07 The woman pivots to the fact that with Remitly, the customer doesn't have to choose between fast and trusted. - 00:08–00:12 The woman presents Remitly as working with major banks and established partners worldwide, implying reliability and reach. - 00:12–00:20 The ad then shows a phone screen displaying options for money transfer to mobile money and cash pickup, highlighting the versatility of the platform. - 00:20–00:26 Returning to the woman speaking directly to the camera, she reiterates that customers shouldn't have to compromise when sending money and encourages viewers to send with Remitly today.

# Ad summary A short video ad promoting Remitly, a money transfer service. A couple playfully pose for the camera, and after being showered with applause and celebration, they dance in excitement, implying that using Remitly makes them their grandparent's favorite due to the larger money transfers they can send. # Brand positioning Remitly is presented as a modern and efficient service for sending money, designed for a younger demographic who wants to support their family back home. The brand positions itself as a tool that enables users to send larger amounts of money, thus increasing their favor with loved ones. It follows category norms by focusing on ease of use, but differentiates itself with a playful and celebratory tone, aligning with a fun, expressive lifestyle. # Product Remitly is a money transfer service that enables users to send money internationally. The ad does not explicitly detail how Remitly works, but it emphasizes the outcome of using the service: being able to send more money to loved ones, specifically grandparents. The unique selling proposition is the ability to send larger amounts, which leads to increased affection and appreciation from family members. This product is geared toward individuals who want to support their families financially and are looking for a reliable and efficient way to send money across borders. The ad addresses the purchase barrier of wanting to send more money but being limited by other services. # Visual style The ad has a casual, UGC feel, likely shot with a smartphone and simple editing. It features static shots and quick cuts that match the playful tone. The production quality is clean but not overly polished, creating a relatable vibe. The pacing is consistent with around 15 cuts per minute, and the visual motifs include the couple's expressions and playful interactions. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A couple poses together in front of a door. The woman has her arms crossed, while the man stands with his hands at his sides. Text on screen states that they are their grandparent's favorite because they send more money through Remitly. This moment conveys the concept of being favored and appreciated by family due to the service's benefit. The tone is playful and lighthearted, with a hint of implied pride. The perspective is from the couple, showcasing their relationship with the brand. - 00:02–00:06 00:02–00:06 The woman poses solo for the camera, smiling smugly and tilting her head slightly. The man poses solo for the camera as well and shrugs with his palms up, smiling, in a "what can I say?" manner, further emphasizing their status. The tone is humorous and self-aware, meant to entertain while reinforcing the brand's value. - 00:07–00:11 00:07–00:11 The woman leans into the camera and smiles widely. The man leans into the camera and smiles widely. The couple's joy is contagious, suggesting the positive emotional payoff of using Remitly. This lighthearted moment builds on the prior storyline. - 00:12–00:16 00:12–00:16 The woman dances with exaggerated hand movements, indicating excitement and celebration. The man walks forward with purpose and then bobs his head, adding to the fun atmosphere. This moment reinforces the theme of celebration. - 00:17–00:21 00:17–00:21 The couple pose together for the camera, laughing. The Remitly logo appears on screen. This seals the association between the brand and the positive emotions displayed.

# Ad summary This ad for Remitly features a woman presenting a true or false question: "Sending money abroad is fast and easy?" She says it's true, which is why she uses Remitly. Simulated app screens are shown, along with a woman typing on a laptop. # Brand positioning Remitly is presented as a fast and easy-to-use service for sending money abroad. The brand aims to occupy the space of convenient and reliable international money transfer, especially for those who need to send money quickly. The ad emphasizes simplicity, reliability, and partnerships with major banks, suggesting a functional and trustworthy brand positioning. It pushes against the norm of slow and complicated international money transfers by highlighting speed and ease of use. # Product Remitly is an international money transfer service that allows users to send money quickly and easily to various countries. The product is designed for individuals who need to send money abroad for purposes such as paying a mortgage, making investments, or transferring to another account. The ad emphasizes that Remitly is simple, reliable, and partners with major banks and trusted partners to ensure fast transfers without hassle. Key features highlighted include the ability to select the destination country, input the amount to send, and choose a delivery method. The ad addresses the purchase barrier of slow and complicated international money transfers by highlighting the speed and ease of use of Remitly. The product works via a mobile app or website interface. # Visual style The ad has a bright and clean aesthetic with a UGC feel. It combines direct address with simulated app screen recordings. The editing style includes quick cuts between the presenter and the app interface. The production quality leans towards a polished commercial feel, which is designed to instill trust. The pacing is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download the Remitly app today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 A woman presents a true or false question. - 00:05–00:05 The woman answers 'true' to her own question, setting up the premise that sending money abroad can be fast and easy. - 00:06–00:08 She explains that she uses Remitly when she needs to send money quickly, associating the brand with speed and convenience. The perspective is from a user of Remitly. - 00:08–00:15 She highlights that Remitly is simple and reliable, supported by visuals of the app interface and money sending options. Her tone is enthusiastic and friendly. The perspective is from the brand's promoter. - 00:15–00:22 The ad shifts to show a woman using Remitly on a laptop, with text emphasizing that speed matters for various financial activities. - 00:22–00:23 The ad returns to the presenter who states, 'Send money fast with Remitly today,' which serves as a call to action. - 00:23–00:27 The ad concludes with a screen displaying the Remitly app logo and a call to action to download the app, solidifying the brand's message of easy international money transfers.

# Ad summary A woman records a selfie-style video from her bedroom and shows how easy it is to send money to Pakistan using Remitly. She demos the app, highlighting the great exchange rate and the ability to send money anytime, right from her phone, and encourages the viewer to download and send with Remitly today. # Brand positioning Remitly is presented as a modern, user-friendly money transfer service that allows users to send money internationally. The brand is positioned as a reliable way to stay connected with family by offering a great exchange rate, meaning more of the money sent gets to the recipient. The ad positions Remitly as a trusted option, used by millions, and an easy way to send money anytime, right from your phone. The brand aims to occupy a space in the consumer's mind as a service that is both functional and caring, allowing users to easily send money to their loved ones. # Product Remitly is an online money transfer service that allows users to send money internationally from their phones. It is for people who want to send money to their family or friends abroad, in this case, to Pakistan. The ad highlights a great exchange rate, so more money reaches the recipient. Remitly allows the user to send money anytime, right from their phone. It addresses the potential barrier of trust by stating it's trusted by millions and emphasizes convenience and favorable exchange rates. # Visual style The ad has a polished UGC aesthetic, with a natural lighting and a static camera. The editing is simple with smooth transitions between shots. The pacing is consistent, with the presenter speaking directly to the camera with a friendly, casual tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download and send with Remitly today # Point of view - [object Object] # Storyline - 00:00–00:03 The woman introduces herself and asks if the viewer is sending money to Pakistan. She then introduces Remitly as the easiest way to do it. - 00:03–00:10 She states that sending money is a small thing she does to stay connected and the best part is that she can do it anytime right from her phone. - 00:10–00:15 The ad highlights the great exchange rate, which means more of what is sent will get there. - 00:15–00:17 She states that there's a reason it's trusted by millions. - 00:17–00:19 She encourages the viewer to download and send with Remitly today.

# Ad summary This ad for Remitly features a woman explaining how to send money home in under a minute. She uses a whiteboard to list the steps, which include downloading the app, picking the country, choosing how the recipient will get their money, and adding the recipient. # Brand positioning Remitly is presented as a user-friendly and reliable money transfer service that helps people send money to their families abroad. The brand emphasizes great rates and low fees, positioning itself as a cost-effective solution for international money transfers. The ad promotes a sense of connection and support for loved ones back home, aligning with values of family and responsibility. Remitly aims to occupy the space of a trustworthy and efficient service that ensures more of the sender's money reaches its destination. # Product Remitly is a money transfer app that allows users to send money to recipients in other countries. The app offers several delivery options, including cash pickup, bank deposit, and mobile money. The ad highlights the app's ease of use, with a step-by-step guide on how to send money. It also emphasizes the benefits of using Remitly, such as great rates and low fees, which ensure that more of the sender's money reaches the recipient. The ad addresses the need for a reliable and cost-effective way to send money to family members abroad, particularly for essential needs. # Visual style The ad has a casual, UGC-style aesthetic with a bright and clean look. The editing style includes quick cuts between the woman speaking and screen recordings of the app interface. The production quality is simple and straightforward, giving it a relatable and authentic feel. The pacing is moderate, with cuts timed to key points in the voiceover. The overall visual style supports the friendly and helpful tone of the ad, making it feel accessible and trustworthy. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download the app today # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with the woman asking if the viewer is sending money home, then stating that she will show how she does it every week with Remitly. This is intended to grab the viewer's attention by addressing a common need and offering a solution. The perspective is from a regular user of the app, which is conveyed through her casual tone and relatable scenario. - 00:03–00:06 00:03–00:06 The woman introduces the first step: downloading the app and setting up a profile. This is a straightforward instruction, presented in a friendly and encouraging tone. The perspective remains from the user, who is guiding the viewer through the process. - 00:06–00:09 00:06–00:09 The woman explains the second step: picking the country to send money to. This continues the step-by-step guide, maintaining the user's perspective and a helpful tone. - 00:09–00:12 00:09–00:12 A screen recording shows the Remitly app interface, where the user searches for and selects Nigeria. This provides a visual demonstration of the step, reinforcing the ease of use. The perspective shifts to a screen recording, showing the app's functionality. - 00:12–00:14 00:12–00:14 The woman returns to the whiteboard, stating that the next step is to choose how much to send. This continues the step-by-step guide, maintaining the user's perspective and a helpful tone. - 00:14–00:22 00:14–00:22 The woman explains the third step: choosing how the recipient will get their money, mentioning cash pickup, bank deposit, and mobile money. This highlights the flexibility of the app. The perspective remains from the user, who is sharing her personal preference and providing options. - 00:22–00:26 00:22–00:26 A screen recording shows the Remitly app interface, where the user adds the recipient's name and hits send. This provides a visual demonstration of the step, reinforcing the ease of use. The perspective shifts to a screen recording, showing the app's functionality. - 00:26–00:28 00:26–00:28 The woman returns to the whiteboard, stating that the money is on its way. This provides reassurance and a sense of accomplishment. The perspective remains from the user, who is celebrating the successful completion of the process. - 00:28–00:34 00:28–00:34 The woman shares that she calls her brother to tell him not to spend the money on video games. This adds a personal touch and humor, making the ad more relatable. The perspective remains from the user, who is sharing a personal anecdote. - 00:34–00:39 00:34–00:39 The woman concludes by stating that with Remitly, more of her money will get to her family thanks to great rates and low fees. This reinforces the value proposition of the app. The perspective remains from the user, who is endorsing the app based on her positive experience. - 00:39–00:43 00:39–00:43 The ad ends with a call to action to download the app and try it out today. This is a direct prompt to encourage viewers to take the next step. The perspective shifts to the brand, which is making a direct appeal to the viewer.

# Ad summary This ad for Remitly Business targets small business owners who need to send payments to global teams. It highlights an offer of $50 off the first two payments and emphasizes the ease of making global payments with Remitly Business. # Brand positioning Remitly Business is presented as a modern and reliable solution for small businesses needing to make international payments. The brand aligns with a tone of efficiency and global connectivity. It seeks to occupy the space of a simple, accessible payment solution for businesses that operate globally, suggesting that payments should be as borderless as teams. # Product Remitly Business is a platform that allows small businesses to easily send payments to their international teams. The ad highlights an offer of $50 off the first payment of $150 or more and $50 off the second payment, encouraging businesses to try the service. It's designed for companies with a global workforce, emphasizing that "Your team is global. Your payments should be too." The platform addresses potential purchase barriers by showcasing its ease of use and the financial incentive. # Visual style The ad has a clean, polished aesthetic with bright lighting and modern graphics. The editing rhythm is slow and consistent, focusing on clear visuals and text overlays. The production quality appears to be a hybrid of stock footage and custom graphics. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad starts with a text graphic that highlights Small Business Month. - 00:05–00:13 This transitions to a shot of a woman working at her laptop, while text overlays promote a limited-time offer of $50 off. - 00:07–00:13 The copy continues to show information about first and second payments. - 00:09–00:14 The ad concludes by reminding viewers that the team is global, so payments should be too, offering a solution for global payment needs.

# Ad summary The ad highlights the joy of celebrating Eid al-Adha with family and how Remitly allows people to send money home to help with celebrations. # Brand positioning Remitly is presented as a user-friendly app that enables easy and reliable international money transfers. The brand aligns with the values of staying connected with family and supporting cultural traditions. Remitly positions itself as a facilitator of these connections, allowing users to contribute to important family events like Eid al-Adha, underscoring a sense of care and community. The ad highlights the convenience and ease of use of Remitly, presenting it as a practical solution for individuals who want to support their families abroad. # Product Remitly is an app designed for sending money internationally. The app simplifies the process of money transfer, allowing users to send funds to their families and loved ones back home with ease. The ad focuses on the convenience and accessibility of the app, emphasizing its user-friendly interface. The app supports various use cases, such as contributing to family celebrations like Eid al-Adha, enabling users to participate in important cultural events from afar. Remitly aims to remove the barriers associated with traditional money transfer methods, providing a seamless and reliable solution for users to support their families financially. # Visual style The ad has a warm and inviting aesthetic, with a focus on family and cultural traditions. The editing style includes quick cuts and static shots, enhancing the ad's pacing and overall engagement. The production quality is polished, suggesting a professional commercial feel. The visuals are timed with the music, enhancing the impact and drawing the viewer into the narrative. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad opens with a focus on Eid al-Adha celebrations and family, setting the tone for the ad. The message conveys the importance of staying close to what matters during this festive time, creating an emotional connection with the audience and highlighting the brand's alignment with family values. - 00:06–00:14 00:06–00:14 The ad continues to reinforce the sentiment that people should stay close to what matters. Then they mention contributing to "Ammi's famous biryani", implying that the brand's service can help with financial contributions to cultural celebrations. This also gives a feeling of comfort and nostalgia. - 00:14–00:19 00:14–00:19 Finally the brand is presented and highlighted as a service that lets you send money home easy to those loved ones.

# Ad summary This ad is promoting Remitly, a money transfer service, for Eid. It features a woman speaking in Urdu who describes how she uses Remitly to send money home to her family so they can celebrate Eid. # Brand positioning Remitly is presented as a money transfer service that is safe, secure, and fast. The brand is positioning itself for those who want to send money to family overseas for Eid al-Adha, a Muslim festival. # Product Remitly is a money transfer service. The product is presented as fast, secure, and reliable. It is easy to use with good rates so that more of the money being sent gets to family members. # Visual style The ad has a UGC feel. The setting is a kitchen that appears to be in a home. The cuts are quick but the camera is mostly stationary. There are a few screen recording videos used in the middle of the ad. There is text overlay throughout the ad to ensure the ad is accessible and also to emphasize what the woman is saying. The overall feeling is of a woman in her home filming a video to show why she likes a specific service. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Remitly ایپ ڈاؤن لوڈ کریں۔ اور پیسے بھیجیں۔ # Point of view - [object Object] # Storyline - 00:00–00:05 A woman states that she won’t be home this year but she wants her family to feel Eid. - 00:05–00:08 The same woman then mentions that Eid is coming but she is not there. - 00:08–00:15 She states that she wants her family to have everything to celebrate properly and sending money is how she does that. - 00:15–00:18 The woman mentions that is why she uses Remitly. - 00:18–00:28 The woman then says the service is fast and secure with good rates as screen recordings of the mobile app are displayed. - 00:22–00:28 She states that the money she sends gets to her family so they can prepare for Eid and Qurbani. - 00:28–00:31 She then asks viewers to download the app and send money with Remitly.