How Preply Advertises on Meta

# Ad summary This ad for Preply features two women in a virtual classroom. One woman shares how Preply has been a major asset in learning the Japanese language. She expresses how she can now connect with others using the language. The woman also shares how her tutor, Maria, personalizes each lesson. # Brand positioning Preply is a tutoring service that connects teachers and students online for personalized language learning. The brand aims to occupy a space in the consumer's mind as a go-to platform for tailored language education. Preply fosters a connection and community for both the student and teacher. Preply pushes against the traditional, rigid structure of language learning by promoting personalized, flexible learning environments. The brand positioning is a blend of functional and emotional, offering the practical benefits of effective language acquisition while fostering a sense of empowerment and connection. # Product Preply is an online platform that connects students with tutors for personalized language lessons. The product caters to individuals looking to learn a new language or improve their existing language skills. The platform is designed to address the challenge of standardized learning, offering a tailored approach to each student's needs. Lessons are designed around the interests of the student. One on one learning creates a more intimate learning environment. # Visual style The ad has a polished feel, due to the bright lighting and the clear shots. The editing is done in a quick-cut style, alternating the different shots quickly. This ad has a hybrid feel, due to the different shot styles. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book your 1-on-1 lesson today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 The screen shows a split screen of two people in a virtual classroom. One person, Maria, is speaking Japanese. - 00:07–00:09 A testimonial begins, with the woman explaining that most of her lessons were previously taught in Catalan. - 00:09–00:13 As a continuation of the testimonial, the woman explains how seventy percent of the lessons are now taught in Japanese. - 00:13–00:20 The woman explains that she asks Maria about a topic, and Maria builds the next lesson around it. - 00:20–00:24 Another woman shares her perspective, explaining that it doesn't feel like teaching, but like sharing. - 00:24–00:29 Maria explains she personalizes lessons for each student. - 00:29–00:33 As a continuation of the first testimonial, the woman concludes that she can connect with others in Japanese. - 00:33–00:38 The first woman ends her testimonial by sharing how she can not wait to go back to Japan.

# Ad summary The ad promotes Preply, a platform for language learning with tutors. It uses a conversational style to convey the message that learning a language does not require perfection, but real-life practice. The ad features user-generated content elements mixed with direct address by an enthusiastic personality, emphasizing the opportunity to learn in a "safe space" with professional tutors. # Brand positioning Preply is presented as a language learning platform that prioritizes real-life practice and communication over perfection. The brand pushes against the norm of language learning apps that might create the expectation of flawless language skills. Preply aims to occupy a space in the consumer's mind that values realistic communication and progress with real teachers over theoretical knowledge. The brand's tone is encouraging and relatable, promoting the idea that anyone can learn a language by practicing with real tutors in a safe environment. # Product Preply is a language learning platform that connects students with professional tutors for online lessons. It’s designed for individuals who want to practice and improve their language skills through real-time interaction with native speakers and experienced educators. The platform emphasizes practical communication, encouraging users to speak from the early stages of learning, even with errors. The product is presented as a "safe space" where learners can practice without fear of judgment, and receive personalized guidance from tutors. One of the USPs is the ability to learn with real professional tutors. The ad addresses the purchase barrier of fear of making mistakes and promotes the idea that one can "say goodbye to your worries." # Visual style The ad has a UGC feel, with the camera being stationary for the entirety of the video. The production quality is low-end, which supports the tone of being relatable and laid-back. There are quick cuts that are timed with the beat of the music. The pacing is upbeat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Prenota la tua prima lezione su Preply e dimentica per sempre le tue paure # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman sits on a couch in front of a window. She speaks in Italian then in English. Then she tries to speak French: "Espresso, s'il vous plait?" This sets up a scenario in which people might be afraid of speaking a language. - 00:03–00:05 00:03–00:05 The woman is behind a bakery counter and says no, that’s a wrong answer. This is responding to the woman trying to speak french in the first scene. - 00:05–00:13 00:05–00:13 A woman is directly addressing the camera. She states that people should not be afraid of making mistakes when learning a language. She conveys that real people will understand. - 00:13–00:15 00:13–00:15 Text appears on screen that reads: "PUOI FARCELA!" as a man is pointing to the viewer, repeating what the woman said about "real people will still understand you". - 00:15–00:23 00:15–00:23 The woman speaking directly to the camera states that studies suggest that practicing speaking early in learning, even with errors is crucial. This is reinforcing the idea that mistakes are okay when learning. - 00:23–00:29 00:23–00:29 The woman shares that she takes lessons on Preply because you can practice with professional tutors in a safe space. The screen then shows another woman on a video call. Then it shows a man on a video call. She follows up with this statement: “and you can see real progress”. - 00:30–00:33 00:30–00:33 She addresses the camera again, showing the Preply logo and telling viewers to book their first lesson to say goodbye to their worries. - 00:33–00:35 00:33–00:35 Finally, the woman tells viewers to get the Preply app today.

# Ad summary A Preply ad where a student and teacher speak about how personalized the classes are. The student says it's improved her Japanese and she looks forward to going back to Japan and connecting with people. # Brand positioning Preply is a service that connects language learners with tutors for personalized online lessons. The brand aims to occupy the space of tailored language education, emphasizing the individualized nature of the lessons, which can be customized based on the learner's interest and needs. Preply promotes a fun, flexible, and engaging approach to language learning, setting itself apart from traditional, impersonal methods. The brand's positioning is both functional, offering effective and efficient learning, and emotional, promoting confidence and connection. # Product Preply provides personalized online language lessons by connecting students with tutors based on their individual needs and interests. The service allows tutors to tailor lessons around specific topics of interest such as anime and movies, making learning more engaging and relevant. Preply is for anyone looking to learn a new language in a fun and flexible environment with personalized lessons, making it less like traditional teaching. The service addresses the barrier of impersonal, generic language classes by offering customized instruction. Preply aims to show that learning a language doesn't have to feel like teaching; it can feel like sharing and connecting. # Visual style The ad uses split screen and UGC footage. The aesthetic is conversational, with a UGC feel and is filmed in natural light. There are some animations that appear. The pacing is moderate with occasional jump cuts. The audio is synced to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book your 1-on-1 lesson today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 Silvia is on a video call with Maria, having a conversation in Japanese. - 00:07–00:09 Maria is half Japanese and half Catalan, and they mostly speak in Catalan during lessons. - 00:10–00:13 Now, 70% of our lessons are in Japanese. - 00:13–00:20 Silvia uses Maria's expertise to learn about slang used in Japanese anime and movies. They have a 2-way dialogue in this video - 00:21–00:25 It doesn't feel like teaching, it feels more like sharing. - 00:25–00:29 The student and tutor share a moment that emphasizes the fact that they can personalize lessons. - 00:29–00:34 Now, Silvia feels more confident and connects with people in Japanese. - 00:34–00:39 Silvia mentions that she wants to go back to Japan to see the progress she has made.

# Ad summary This ad for Preply features a man talking about how the platform helped him improve his English for work. A woman responds that she can create a lesson plan for him and he can meet his goals quickly. It then shows him communicating in English at work. The ad finishes with a call to book your one-on-one lesson today. # Brand positioning Preply is an online platform that offers personalized language learning experiences with experienced tutors who care about your goals. They aim to position themselves as a supportive and effective resource for individuals looking to improve their language skills. Their branding focuses on a functional approach, emphasizing convenience, individual attention, and the ability to quickly achieve fluency with a tutor who understands your needs. This stands in contrast to generic learning programs that don't focus on individuals. # Product Preply provides access to one-on-one language lessons with experienced tutors. The platform is designed for individuals who want to quickly achieve fluency and learn a language tailored to their specific needs. With over 100,000 experienced tutors available, Preply offers personalized learning plans to help learners reach their goals. The platform addresses the barrier of ineffective language learning by connecting learners with tutors who understand their specific needs. Users can book their one-on-one lesson today. # Visual style The ad has a polished commercial aesthetic with clear lighting and a clean background. The editing style uses quick cuts to transition between the man and the woman. The pacing is consistent. The cuts are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Book your one-on-one lesson today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A man states that he wants to improve his English for work. - 00:01–00:06 00:01–00:06 A woman responds and says she will build a lesson plan just for him and he will reach his goals in no time. - 00:06–00:14 00:06–00:14 The man is at work giving a presentation. He states that all the deliverables should be ready by next week and that until then, they can focus on analyzing the data. - 00:14–00:18 00:14–00:18 The VO encourages the audience to get fluent with a Preply tutor who cares about your goals. - 00:18–00:20 00:18–00:20 The VO encourages the audience to book their one-on-one lesson today.

# Ad summary This ad promotes Preply as a tool for learning languages. It addresses the pain point that people are afraid to make mistakes when speaking new languages, and reassures viewers that making mistakes is part of the learning process. The ad highlights that Preply lets users practice with real professional tutors. # Brand positioning Preply is presented as a language learning platform that allows users to practice with professional tutors. The brand positions itself against other apps that may create the impression that one needs to be flawless in order to communicate. Preply promotes a more accessible and less intimidating approach to language learning, emphasizing that making mistakes is a natural part of the process and that real people will still understand you. The brand aims to occupy a space in the consumer's mind as a supportive and effective tool for language acquisition, by practicing with real professional tutors in a safe space. # Product Preply is presented as a language learning platform that helps users practice speaking with real professional tutors in a safe space. The ad claims that Preply makes it possible to see real progress in language learning. Preply addresses the barrier that many people are afraid to make mistakes when speaking new languages, emphasizing that it is important to practice even with errors and that real people will still understand you. # Visual style The ad has a UGC feel with natural lighting. It includes some effects, such as text overlays, picture in picture, and graphic overlays. The ad uses quick cuts between clips. The cuts and the on-screen text are timed with the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Book your first Preply lesson # Point of view - [object Object] # Storyline - 00:00–00:05 The ad starts with a question in a text bubble overlay asking what you imagine your first conversation in French will be like, showing a woman attempting to order an espresso in French but getting it wrong. - 00:06–00:16 The ad then presents the concept that it is nothing to be afraid of and that making mistakes doesn't matter. - 00:16–00:23 The ad claims that studies suggest that practicing speaking from the early stages even with errors is crucial for language learning. - 00:23–00:30 The woman says that she takes lessons on Preply because you can practice with real professional tutors in a safe space and see real progress. - 00:30–00:35 The ad ends with a CTA to book your first lesson and download the app.

# Ad summary This ad promotes Preply, a platform for learning languages with a tutor. A young woman shares her experience moving to Barcelona and struggling to speak Spanish. She uses Preply to connect with a professional tutor and is now much more confident in her speaking abilities. # Brand positioning Preply is presented as an effective solution to language learning struggles. The brand aims to occupy the space in the consumer's mind as the most effective language learning method, offering tutoring from real tutors. The brand aligns with a lifestyle of international travel and language acquisition. The brand pushes against the norms of traditional language learning methods by offering a customized approach. The brand positioning is functional, focusing on performance. # Product Preply is an online platform that connects students with language tutors for personalized lessons. It is for individuals who are struggling to learn a new language. The platform allows users to choose a tutor based on their profile, pricing, and reviews. Lessons are conducted virtually, allowing for real-life conversations with a professional tutor. The personalized learning plan adapts to the student's individual goals, addressing the challenge of standardized language education. Preply aims to provide an effective learning method by offering personalized tutoring, adapting to the student's individual goals, and creating real-life conversation with professional tutors. # Visual style The ad has a UGC style. The editing style includes quick cuts and static shots. The production quality is hybrid, combining polished commercial elements with a casual, personal feel. The pacing is consistent throughout the ad. Text, product actions, and spoken content are timed together. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book your first lesson today # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A young woman is sitting inside and speaks Spanish with uncertainty while holding a mug. This conveys the woman's struggle to speak Spanish. The audience is experiencing it from her point of view, which is conveyed through casual tone. - 00:04–00:13 00:04–00:13: The woman then speaks English and says she moved to Barcelona 5 months ago and struggles to speak Spanish. This conveys the woman's problem with speaking Spanish in Barcelona. The audience is experiencing it from her point of view, which is conveyed through casual tone. - 00:13–00:16 00:13–00:16: The woman shows her cell phone where the Preply application is. This shows the app for tutoring that the woman chose. The audience is experiencing it from her point of view, which is conveyed through casual tone. - 00:16–00:24 00:16–00:24: The woman continues speaking in English and says this is the most effective learning method that she has ever tried. She is sitting at a desk talking to a professional tutor online. This conveys how the woman is learning the language through the application. The audience is experiencing it from her point of view, which is conveyed through casual tone. - 00:24–00:28 00:24–00:28: The woman then speaks English and says she feels so much more confident and has even made some Spanish friends. This conveys the woman's confidence in herself with speaking Spanish. The audience is experiencing it from her point of view, which is conveyed through casual tone. - 00:28–00:34 00:28–00:34: The woman encourages viewers to book their first lesson today and finally start speaking Spanish. This conveys the ease and benefits of booking a lesson with Preply. The audience is experiencing it from her point of view, which is conveyed through casual tone.

# Ad summary This ad for a language tutor service features a split-screen view of two people video chatting with each other. The ad emphasizes the personal connection and convenience of the service. # Brand positioning The brand is presented as a modern, accessible, and personalized language learning service. It aims to occupy the space of a friendly and effective alternative to traditional language learning methods. The brand aligns with values of connection, convenience, and personalized learning, suggesting a lifestyle of continuous self-improvement and cultural exploration. It pushes against the norms of rigid, impersonal language courses by offering a more flexible and tailored approach. The brand positioning is both functional (providing effective language learning) and emotional (fostering a sense of connection and personalized support). # Product The product is an online language tutoring service that connects learners with tutors for personalized lessons. It is designed for individuals seeking to learn a new language or improve their existing skills through one-on-one instruction. The ad highlights the service's ability to provide a language tutor "who gets you," emphasizing the personalized aspect of the learning experience. The service is presented as a convenient and accessible way to learn a language, as demonstrated by the video call interface shown in the image. The ad addresses the potential purchase barrier of impersonal or ineffective language learning by showcasing the personal connection between the tutor and the learner. # Visual style The ad has a clean and modern visual style, with a bright pink background and rounded shapes. The production quality appears to be high, with well-lit and composed shots. The visual motif is a split-screen video call, which emphasizes the personal connection and convenience of the service. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, making it easy to read and scan. The ad mimics a platform-native style, resembling a video call interface, which may increase its scannability and stop power in the feed. # Hooks Headline: A language tutor who gets you. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a tagline, "The better duo for you," which introduces the concept of a personalized language learning experience. This is told from the brand's perspective, setting the stage for the product offering. - The headline, "A language tutor who gets you," emphasizes the personalized aspect of the service. This is told from the brand's perspective, highlighting the unique value proposition of the product. - The central image shows a split-screen view of two people engaged in a video call, with one person appearing to be tutoring the other. This is shown from the customer's perspective, demonstrating the real-time interaction and connection facilitated by the service. - The presence of the app store rating suggests external validation of the service's quality and effectiveness. This is told from an external source, building trust and credibility in the brand.

# Ad summary This ad promotes a language learning service that connects students with teachers. The ad features a screenshot of a video call between a student and teacher, emphasizing the personal connection and understanding offered by the service. # Brand positioning This brand aims to occupy the space of personalized language learning, emphasizing the connection between students and teachers. The brand promotes a friendly and accessible tone, aligning with a lifestyle of continuous learning and cultural exchange. The brand pushes against the norms of impersonal, automated language learning apps by highlighting the value of human interaction and understanding. The brand positioning is emotional, focusing on the feeling of being understood and supported in one's learning journey. # Product The product is a language learning service that connects students with teachers for personalized lessons. It is for individuals seeking to learn a new language through direct interaction with native speakers. The service offers a platform for video calls, enabling real-time communication and feedback. The USPs include personalized attention, cultural exchange, and a supportive learning environment. The ad shows a use occasion of a student and teacher engaged in a video call, with the teacher providing guidance and support. The ad addresses the purchase barrier of impersonal learning by showcasing the human connection and understanding facilitated by the service. # Visual style The ad has a clean and modern visual style, using a bright pink background to create a sense of energy and excitement. The screenshot of the video call is the focal point, emphasizing the personal connection between student and teacher. The use of rounded rectangles and speech bubbles adds a playful touch, while the overall design is simple and easy to understand. The ad appears to be designed for in-feed placement, with a focus on scannability and stop power. # Hooks Headline: Eine Lehrkraft, die dich versteht. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the phrase "Dein besseres Duo," which translates to "Your better duo," setting the stage for a personalized learning experience. This is told from the brand's perspective, introducing the concept of a partnership between student and teacher. - The ad then highlights the core value proposition: "Eine Lehrkraft, die dich versteht," meaning "A teacher who understands you." This is told from the brand's perspective, emphasizing the personalized and supportive nature of the service. - The ad visually presents a screenshot of a video call between a student and teacher, showcasing the real-time interaction and connection facilitated by the platform. This is shown from the customer's perspective, demonstrating the practical application of the service. - The ad includes a speech bubble with the Spanish flag, indicating the availability of Spanish language instruction. This is told from the brand's perspective, highlighting the variety of language options offered. - The ad displays a rating of 4.8 stars, providing social proof and building trust in the quality of the service. This is told from an external source, validating the brand's claims with user feedback.

# Ad summary This ad for a language learning app features a screenshot of a video call between two people, each with their dogs, to highlight the app's ability to connect users with compatible teachers. # Brand positioning This ad promotes a language learning app that focuses on connecting students with teachers who understand them. The brand aims to occupy a space in the consumer's mind as a personalized and effective language learning solution. The brand aligns with values of connection, understanding, and personalized learning. The brand pushes against the norm of impersonal, generic language learning platforms by emphasizing the importance of finding a teacher who truly understands the student's needs. The brand positioning is both functional (effective language learning) and emotional (feeling understood and connected). # Product The ad features a language learning app that connects students with teachers. The app facilitates video calls between students and teachers, as shown in the screenshot. The product is for individuals looking to learn a new language with a personalized approach. The ad highlights the app's ability to connect users with compatible teachers, emphasizing the importance of finding an instructor who understands the student. The ad addresses the purchase barrier of impersonal language learning experiences by showcasing the app's focus on personalized connections. # Visual style The ad has a clean and modern visual style with a bright pink background. The screenshot of the video call is the central focus, with minimal additional elements. The overall aesthetic is simple and inviting, designed to appeal to a wide audience. # Hooks Headline: L'insegnante che ti capisce. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline that invites the viewer to find the perfect match, setting the stage for a personalized language learning experience. This is told from the brand's perspective to draw the viewer in. - The ad then highlights the app's ability to connect users with teachers who understand them, emphasizing the importance of personalized learning. This is told from the brand's perspective to showcase the app's unique value proposition. - The ad features a screenshot of a video call between two people, each with their dogs, to visually demonstrate the app's ability to connect users in a meaningful way. This is told from the customer's perspective to show the app in use.

# Ad summary This image ad for a language-learning service shows a woman and a dog video-chatting with another person and a dog. The ad's headline mentions teachers who understand you, and the rest of the ad uses a playful aesthetic, all on a pink background. # Brand positioning This language learning platform aims to make its users feel connected to teachers who understand their needs. The brand uses a playful and approachable tone, featuring animals and suggesting that learning can be fun and relatable. The brand aims to feel accessible and understanding, pushing against the idea of language learning as an overly academic or serious pursuit by showcasing its teachers as approachable. # Product The product is a language learning service that connects users with teachers, creating a personalized learning experience that is tailored to individual needs. The ad highlights the teachers' understanding nature as a key aspect of the service. The platform offers access to instructors for one-on-one interactions, which can foster a supportive environment. # Visual style The image has a playful aesthetic, dominated by a bright pink background and lighthearted elements. The production quality is clean and modern, employing flat design elements and a virtual video call screenshot to mimic a platform-native interface. The color palette is bright and inviting. The photo mimics a device interface, suggesting a friendly, easy-to-use, and personalized language-learning experience. # Hooks Headline: Lektorzy, którzy Cię zrozumieją. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline emphasizing that the service's teachers understand you, setting a tone that is attentive and supportive. This message is delivered from the brand’s perspective and grabs attention to highlight a key differentiator. - The ad shows a screenshot of a video call between two people, each with their dogs, who are engaged in a conversation. This visual, shown from the perspective of a potential user, demonstrates the platform's user interface, its video chat capabilities, and hints at a personal, perhaps even friendly, learning environment. - The presence of the Spanish flag in a chat bubble signals the availability of Spanish language instruction, from the brand’s perspective. This expands on the platform's range and offerings.

# Ad summary The image ad highlights Preply's service, pairing learners with tutors. It presents a split-screen visual of a student and a tutor on opposite sides of a virtual divide, with the message that the student brings the goal while the tutor brings the plan. The ad emphasizes that progress requires collaboration between the two. # Brand positioning Preply positions itself as a facilitator of personalized education, offering a platform that connects learners with tutors. The brand aims to occupy a space in the consumer's mind as a collaborative tool for achieving educational goals. The brand's positioning is functional, emphasizing the partnership between student and tutor as the key to progress. It subtly pushes against the traditional, one-size-fits-all approach to learning by highlighting the individualized plans that tutors bring to the table. # Product Preply is an online platform that connects learners with tutors for personalized learning experiences. The product works by matching students with tutors based on their individual goals and learning needs. The service implies several USPs, including customized learning plans and collaborative progress. The use occasion is implied to be a virtual learning environment where both the learner and tutor participate, solving the potential purchase barrier of accessibility and convenience of personalized tutoring. This ad tells the viewer that Preply provides a way to achieve progress through a structured learning partnership tailored to their specific goals. # Visual style The ad has a clean and modern visual aesthetic with a split-screen design and bright color blocking in pink and blue. The production quality is polished, suggesting a studio shot or carefully staged environment. The ad utilizes a balanced composition, with the learner and tutor each occupying their respective sides. The typography is integrated seamlessly, with a focus on legibility and clarity. The overall effect is visually appealing and easy to scan, fitting well within a social media feed. # Hooks Headline: You bring the goal. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by declaring that the learner brings the goal, while Preply tutors bring the plan, immediately establishing a partnership. This is included to show the collaborative nature of the service, highlighting how Preply supports learners. This message is told from the brand's perspective. - The narrative moves to the central idea that progress takes two, emphasizing the partnership between learner and tutor. This reinforces the idea that learning is a collaborative effort, with both parties contributing to success. This message is told from the brand's perspective. - The visual depiction of a learner and tutor working together further reinforces the collaborative aspect, creating a sense of connection and support. This is included to show the real-world application of the Preply service. This message is told from the perspective of an observer.

# Ad summary This ad for Preply uses an interactive quiz format to engage users and highlight the benefits of learning a new language. The ad presents a question about the user's goals for 2026 and offers several options, including traveling, moving abroad, speaking confidently, improving a CV, and passing an exam. The ad aims to showcase how Preply can help users achieve these goals through language learning. # Brand positioning Preply is presented as a language learning platform that helps users achieve their personal and professional goals. The brand positions itself as a tool to facilitate international travel, relocation, career advancement, and academic success. By offering language skills, Preply empowers individuals to confidently pursue opportunities abroad and improve their overall quality of life. The brand aligns with values of self-improvement, global connectivity, and personal growth, appealing to individuals who seek to expand their horizons and achieve specific objectives through language acquisition. # Product Preply is an online language learning platform that connects students with tutors for personalized lessons. The ad highlights several potential goals that users might have, such as traveling, moving abroad, speaking confidently, improving their CV, and passing an exam. The platform is designed for individuals who want to learn a new language to achieve specific objectives, whether for personal enrichment, career advancement, or academic success. The ad addresses the purchase barrier of uncertainty by showcasing the variety of goals that can be achieved through language learning with Preply. # Visual style The ad has a clean and minimalist visual style with a bright pink background and white buttons. The design is simple and easy to understand, with clear typography and icons. The overall aesthetic is modern and playful, making it visually appealing and engaging. # Hooks Headline: Qual è il tuo obiettivo 2026? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a question, "Qual è il tuo obiettivo 2026?" (What is your goal for 2026?), immediately engaging the audience and prompting them to consider their future aspirations. This is told from the brand's perspective to draw the viewer in and make them think about their goals. - The ad presents a series of options: "Viaggiare" (Travel), "Trasferirmi all'estero" (Move abroad), "Parlare con sicurezza" (Speak confidently), "Migliorare il CV" (Improve the CV), and "Superare un esame" (Pass an exam). This is told from the brand's perspective to showcase the different ways Preply can help users achieve their goals. - The ad uses interactive buttons to allow the user to select their desired goal. This is told from the brand's perspective to encourage engagement and highlight the platform's versatility.

# Ad summary This ad is for Preply, an online language learning platform. The ad asks the user what their language goal is for 2026 and provides a list of options to choose from. # Brand positioning Preply is presented as a modern and accessible language learning platform. The brand aims to occupy the space of personalized language education, offering a convenient way to achieve language goals. The brand aligns with values of self-improvement and global connectivity. It positions itself as a tool to help individuals reach specific milestones, such as traveling, working abroad, or improving their career prospects. The brand positioning is functional, focusing on the practical benefits of language acquisition. # Product Preply is an online language learning platform that connects students with tutors for personalized lessons. The ad highlights several potential goals for language learning, including traveling, moving abroad, improving one's CV, and passing exams. The product is for anyone looking to improve their language skills for personal or professional reasons. The ad addresses the purchase barrier of uncertainty by allowing users to select their specific goals, implying that Preply can tailor its services to meet individual needs. # Visual style The ad has a clean and minimalist visual style. It uses a bright pink background with white text and icons. The design is simple and easy to understand, resembling a mobile app interface. The production quality is high, with crisp text and well-defined icons. The ad mimics a platform-native style, resembling an interactive quiz or poll. # Hooks Headline: Jaki jest Twój cel językowy na 2026 rok? # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a question asking the viewer about their language goals for 2026. This is intended to immediately engage the viewer and make them consider their own aspirations. The brand is asking the question. - The ad then presents a list of potential language learning goals as options. This is intended to provide the viewer with concrete examples of what they could achieve with language skills. The brand is providing the options. - The viewer is invited to select the option that best aligns with their personal goals. This is intended to encourage interaction and make the viewer feel like the ad is tailored to their needs. The brand is prompting the viewer to take action.

# Ad summary The ad is a screenshot of a note from "adam" recommending the Preply language learning app. Adam explains that he has been using Preply, that it is not like other language learning apps, and that his tutor knows he hates grammar exercises. He suggests that the viewer tries Preply and reserves a trial lesson. # Brand positioning Preply is presented as an easy-to-use language learning application that connects students with real-life tutors and offers customized lessons. Positioning itself against conventional language learning methods, Preply emphasizes personalized learning, suggesting a departure from rigid grammar exercises and robotic interactions. The brand aligns with values like convenience, customization, and effective learning, providing a solution that fits individual student needs and preferences. The brand aims to occupy a space in the consumer's mind as a modern solution to learning languages. # Product Preply is presented as a language-learning app that is not like lessons with a robot or stupid phone games. The app connects learners with real people for individual lessons and customizes lessons to the student's preferences. For example, the ad mentions that "adam"'s tutor knows he hates grammar exercises, so they don't do them. The unique selling proposition is personalized, human-led language education tailored to individual needs and preferences, emphasizing a more enjoyable and effective learning experience. The ad invites viewers to try Preply and book a trial lesson, addressing the barrier to entry by allowing potential users to sample the service before committing. # Visual style The ad presents a platform-native style that mimics a note written in a notes app. The layout gives the impression of a personalized recommendation from a friend. # Hooks Headline: Preply to ta apka językowa, o której Ci mówiłem!!! 💖 # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The note starts by directly introducing Preply as a language app that the sender had mentioned before, establishing an immediate sense of familiarity and a personal connection. This serves to pique the viewer's interest by positioning the recommendation as coming from a known source. - The note emphasizes that the sender is sharing the recommendation promptly to avoid forgetting, implying genuine enthusiasm and conveying the message that the app is worth sharing urgently. This adds a sense of authenticity and reinforces the perceived value of the product. - The sender details their positive experience using Preply, highlighting its effectiveness and differentiating it from impersonal or gamified alternatives. By contrasting Preply with robotic lessons or phone games, the message is that it offers genuine human interaction and tailored instruction. - The note outlines the app's flexibility, allowing users to choose their tutor and receive personalized lessons that align with their preferences. This message stresses that the app tailors the learning experience to the user's specific needs and learning style. - The writer concludes by expressing the intent to share the app, encouraging the recipient to try it, and providing a direct link to book a trial lesson, alluding to the app's ease of access. The personal sign-off (- adam) aims to reinforce the personal and authentic nature of the recommendation.

# Ad summary This ad is for Preply and is in the style of a listicle. It shows a screenshot of a note on an iPhone that lists things you can do in 25 minutes, including taking a language lesson on Preply. # Brand positioning This ad for Preply positions the brand as a convenient and accessible way to learn a new language. By suggesting that a language lesson can be completed in just 25 minutes, Preply aims to occupy a space in the consumer's mind as a time-efficient and easily integrated learning platform. The brand aligns with values of productivity, self-improvement, and cultural exploration, promoting a lifestyle of continuous learning and personal growth. The brand pushes against the traditional norms of lengthy and rigid language courses, offering a more flexible and modern approach. The brand positioning is both functional, emphasizing the efficiency and accessibility of the platform, and emotional, appealing to the desire for self-improvement and cultural enrichment. # Product The ad promotes Preply as a platform for online language lessons. It suggests that users can take a language lesson in just 25 minutes, highlighting the platform's convenience and time-saving benefits. The product is for anyone interested in learning a new language or improving their language skills, particularly those who are short on time or prefer a flexible learning schedule. The ad addresses the purchase barrier of time commitment by showcasing how quickly a lesson can be completed. The ad is telling the viewer that Preply is worth trying because it offers a fast, convenient, and accessible way to learn a new language. # Visual style The ad has a clean and simple visual style, mimicking the look of a note on an iPhone. The production quality is high, with clear text and crisp emojis. The visual motif is a list, which is a common format for sharing tips and ideas. The image treatment is minimal, with no filters or color grading. The typography is clean and legible, and the overall design is platform-native, blending in with the look and feel of an iPhone. # Hooks Headline: Cose che puoi fare in 25 minuti: # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a list of activities that can be done in 25 minutes. This is included to show the audience how much can be accomplished in a short amount of time, and to introduce the idea of fitting a language lesson into a busy schedule. The audience is experiencing this from the perspective of a customer who is looking for ways to be productive with their time. - The list includes taking a language lesson on Preply. This is included to promote Preply as a convenient and time-efficient way to learn a new language. The audience is experiencing this from the perspective of the brand, Preply.

# Ad summary This ad for Preply uses a screenshot of the Apple Notes app to communicate the idea that learning a language with Preply can be done in just 25 minutes by listing different things a person can do in that amount of time. # Brand positioning Preply is presented as a service that allows users to learn a language quickly and efficiently. The ad positions Preply as a practical choice for language learning, fitting it into short, manageable sessions within a busy schedule. The brand aligns with values of productivity and fitting learning into everyday life, suggesting language learning can be another item that can be easily checked off the to-do list. # Product Preply is an online platform for language learning. The ad suggests Preply lessons can be easily integrated into a daily routine, using only 25-minute blocks of time. The ad subtly addresses the barrier of time commitment usually associated with learning a new language, showing that quick progress is possible by taking lessons on Preply. The language lessons themselves are not explicitly described in terms of format or content. # Visual style The ad employs a platform-native style by mimicking the Apple Notes app interface. The visual motif is clean and minimal, relying on simple black text on a white background. The ad has a lo-fi feel, appearing like a screen grab, which increases its scannability and stop power by blending in with organic content. # Hooks Headline: Cose che puoi fare in 25 minuti: # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a concept: 'Things you can do in 25 minutes' (Cose che puoi fare in 25 minuti). This introduces the idea that the ad will provide examples of activities that can be accomplished in a short amount of time, grabbing the viewer's attention with relatable productivity. - The ad lists examples of tasks that can be done in 25 minutes: 'Prepare a perfect sandwich' (Prepara un panino perfetto), 'Read a chapter of a book' (Leggi un capitolo di un libro), 'Shop online' (Fai acquisti online), and 'Take a language lesson on Preply' (Segui una lezione di lingua su Preply). By including Preply among these tasks, the ad communicates that language learning with Preply can be as quick and straightforward as these everyday activities.

# Ad summary This ad for Preply features a man looking directly at the viewer and pointing at the camera. The ad highlights the features of Preply, including individual lessons, flexible schedules, and progress monitoring. # Brand positioning Preply is presented as a modern and accessible platform for language learning. The brand emphasizes personalized education through individual lessons and flexible scheduling, catering to learners who value convenience and tailored learning experiences. By highlighting progress monitoring, Preply positions itself as a results-oriented service, contrasting with traditional language learning methods that may lack personalized feedback and tracking. # Product Preply is an online language learning platform that connects students with individual tutors for personalized lessons. The platform offers flexible scheduling, allowing students to learn at their own pace and convenience. It also provides tools to monitor progress, ensuring learners can track their improvement and stay motivated. The ad promotes the idea of changing the way people learn languages by offering a more tailored and effective approach through personalized instruction. # Visual style The ad has a clean and modern visual style, with a bright color palette and a focus on the person in the foreground. The image is well-lit and has a slightly blurred background, which helps to draw attention to the man and the text. The overall style is professional and inviting, aiming to appeal to a wide audience. # Hooks Headline: Cambia il tuo modo di imparare le lingue. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Trova l'insegnante per te # Point of view - [object Object] # Storyline - The ad begins by showcasing key features of Preply: individual lessons, flexible schedules, and progress monitoring. This is told from the brand's perspective, highlighting the core benefits of the platform to immediately capture the viewer's attention and establish its value proposition. - The ad transitions to a message about changing the way people learn languages, positioning Preply as a solution to outdated or ineffective learning methods. This is told from the brand's perspective, aiming to resonate with viewers who are dissatisfied with their current language learning experiences and are looking for a more innovative approach. - The ad concludes with a call to action to find the right teacher, encouraging viewers to take the next step and explore the platform's offerings. This is told from the brand's perspective, guiding the viewer towards conversion by providing a clear and actionable step to engage with Preply.

# Ad summary This ad promotes Preply, a service for finding language tutors. The ad features a man pointing at the viewer, with text highlighting the benefits of the service. # Brand positioning Preply is presented as a modern and accessible platform for language learning. The brand emphasizes flexibility and personalized learning experiences, positioning itself as a convenient solution for individuals seeking to improve their language skills. The use of a friendly, approachable model and a clean, digital-first aesthetic suggests a brand that is both professional and user-friendly, appealing to a broad audience of language learners. # Product Preply is an online platform that connects students with language tutors for personalized lessons. The ad highlights key features such as "Indywidualne lekcje" (individual lessons), "Elastyczny grafik" (flexible schedule), and "Śledzenie postępów" (progress tracking). The product is designed for individuals looking to learn a new language or improve their existing skills. The ad addresses the potential barrier of finding a suitable tutor by offering a platform to "Znajdź lektora dla siebie" (find a tutor for yourself), emphasizing the ease and personalization of the service. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and clarity. The use of a bright blue background and a friendly, approachable model creates a positive and inviting impression. The blurred background and foreground elements add depth and draw attention to the central figure and text. The overall aesthetic is professional and user-friendly, aligning with the brand's positioning as a convenient and accessible language learning platform. # Hooks Headline: Zmień sposób nauki języka. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Znajdź lektora dla siebie # Point of view - [object Object] # Storyline - The ad opens with the Preply logo and app store rating, immediately establishing brand recognition and credibility. This is told from the brand's perspective to build trust with the viewer. - Next, the ad highlights three key features of Preply: individual lessons, flexible scheduling, and progress tracking. This is told from the brand's perspective to showcase the benefits of using the platform. - The ad then presents the headline "Zmień sposób nauki języka" (change the way you learn a language), capturing the viewer's attention and introducing the core value proposition. This is told from the brand's perspective to encourage the viewer to consider a new approach to language learning. - Finally, the ad concludes with a call to action: "Znajdź lektora dla siebie" (find a tutor for yourself), prompting the viewer to take the next step and explore the platform. This is told from the brand's perspective to drive engagement and conversion.

# Ad summary This Preply ad uses a features point out ad framework to highlight that learners can enhance their vocabulary by learning with a Preply tutor. # Brand positioning Preply is an online platform dedicated to connecting individuals with language tutors. The brand offers personalized language learning experiences, tailoring lessons to meet each student's unique needs and goals. It emphasizes the importance of practical language skills, focusing on helping learners communicate more effectively and confidently. Preply aims to democratize language education, making it accessible and convenient for anyone looking to improve their language proficiency, regardless of their location or schedule. # Product The ad promotes Preply's language tutoring services, which connect learners with tutors to help them learn to say more. The service is presented as a way to expand one's vocabulary and improve language proficiency through personalized, one-on-one instruction. The ad suggests that learners can move beyond basic phrases by learning with a Preply tutor. # Visual style The ad has a clean and modern visual style. The color palette is soft and muted, with a background in a gradient of off-white and beige. The use of translucent speech bubbles gives the ad a light and airy feel. The photograph of the woman is well-lit and sharp, adding a professional touch. The overall design is minimalist, focusing on the key message and visual elements without unnecessary clutter. # Hooks Headline: Still saying A1 Good for everything? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the question “Still saying A1 Good for everything?” to highlight the desire for learners to improve and expand their vocabulary. The brand is framing language learning as a way to move beyond basic phrases and communicate more effectively. - The brand states, “Learn with a tutor who helps you say more.” to explain that Preply's language tutoring services offer personalized support and guidance to help learners improve their language proficiency and vocabulary. - The ad concludes by visually showcasing a person surrounded by various vocabulary words like “Terrific,” “Flawless,” “Superb,” “Splendid,” and “Wholesome” to show viewers the new vocabulary they can acquire through Preply’s language tutoring service.

# Ad summary This ad features a man sharing his positive experience learning with Preply. He highlights the personalized and effective approach of his instructor, emphasizing the friendly relationship they've developed and the innovative methods used to help him memorize vocabulary. # Brand positioning Preply is presented as a platform that offers personalized language learning experiences. It aims to occupy a space in the consumer's mind as a provider of effective and enjoyable education, emphasizing a close, friendly relationship with instructors and customized learning methods. The brand aligns with values of accessibility, personalized attention, and innovation in education. It pushes against traditional, impersonal language learning by focusing on a more relatable and tailored experience. The brand positioning is both functional (offering effective memorization techniques) and emotional (emphasizing a friendly, supportive learning environment). # Product Preply is an online platform that connects students with language tutors for personalized lessons. The product is for anyone looking to learn a new language or improve their existing skills through one-on-one instruction. The USP highlighted is the customized approach to learning, where instructors create innovative methods to aid memorization and build strong relationships with students. The ad suggests that Preply helps overcome the common barrier of ineffective memorization techniques in language learning by providing personalized and engaging lessons. # Visual style The ad has a UGC feel. It looks like a selfie video recorded on a smartphone. The image has a warm color grade and the text overlays appear to be created with platform-native tools. # Hooks Headline: La mia insegnante è fantastica! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with an invitation from a student to ask a question about Preply, conveyed through a question sticker. This serves to create an approachable and interactive tone, implying the student is open to sharing his experience with others. - The ad transitions to a testimonial from the student about his positive learning experience with Preply. The testimonial message describes his teacher as fantastic, emphasizing the close relationship they have formed, as well as his teacher’s innovative methods to help him memorize vocabulary. This serves to highlight the personalized and effective approach of Preply, showcasing the benefits from the student's perspective.