How Platzi Advertises on Meta

# Ad summary This ad promotes a special offer to subscribe to Platzi. The ad features a woman sitting in front of a camera advertising this special offer that includes access to thousands of courses in AI, marketing, English, software development, design, business, and more. The subscription includes mentorships, live sessions, certificates, and platform features to help people learn more effectively and enjoyably. # Brand positioning Platzi is a comprehensive online education platform specializing in technology and creative skills. The brand positions itself as a resource for continuous professional development, providing access to a wide array of courses ranging from AI and marketing to software development and design. Platzi emphasizes the practicality and effectiveness of its learning experience, offering features such as mentorships, live sessions, and course certificates. By hosting PlatziConf in Bogota and providing access to presential events, the brand signals a commitment to building a community and offering immersive learning experiences. Platzi distinguishes itself by offering a holistic learning experience that is both effective and enjoyable, encouraging people to subscribe. # Product Platzi is an online education platform offering a subscription-based service that provides access to thousands of courses across various fields, including AI, marketing, English, software development, design, and business. The platform is designed for individuals seeking to enhance their skills, whether beginners or professionals. It features include mentorships with instructors, weekly Platzi Live sessions, and certificates for completed courses. Platzi also has features for effective and entertaining learning. The ad also addresses purchase barriers by highlighting a special offer with the encouragement to subscribe to the platform before the price goes up. # Visual style The ad has a polished aesthetic that is a hybrid between an amateur UGC and polished commercial. The editing style features quick cuts and static shots. The ad's pacing remains consistent throughout the video. The cuts, text, and product actions are timed with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Entren ya a platzi.com diagonal promo antes de que se les acabe el precio. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The ad begins with a woman introducing a special offer for Platzi subscriptions, creating a sense of urgency. - 00:05–00:14 00:05–00:14 She mentions the subscription grants access to courses in AI, marketing, English, software development, design, business, and more, illustrating the breadth of the platform. - 00:14–00:21 00:14–00:21 The woman explains that the subscription includes in-person tickets to PlatziConf in Bogota, creating a sense of community and in-person learning. - 00:21–00:28 00:21–00:28 Mentioning mentorship with instructors, weekly Platzi Live sessions, and course certificates, the woman highlights the support and rewards that Platzi offers. - 00:28–00:34 00:28–00:34 The woman encourages the viewer to enter Platzi.com/promo before the price runs out and questions what is stopping viewers from subscribing.

# Ad summary This ad is promoting Platzi with a special offer. It shows the app and different courses that the platform offers. # Brand positioning Platzi is presented as a leading platform for online education, offering courses in diverse areas such as technology, programming, English, artificial intelligence, and marketing. It positions itself as a place to subscribe to courses with special offers and encourages viewers to take advantage of the special price at platzi.com/promo. Platzi aims to be a comprehensive educational resource for those looking to enhance their skills in the digital domain. The brand aligns with the values of continuous learning and professional development, pushing against the norms of traditional education by offering flexible, accessible, and relevant content. # Product Platzi is an online educational platform that offers a wide range of courses in technology, programming, English, artificial intelligence, and marketing. The platform provides a variety of classes and learning materials aimed at upskilling and professional development. The ad highlights a special offer and promotes subscription to the platform, emphasizing that it is valid for subscriptions from May 11 to May 25, 2026, with terms and conditions applying. Platzi addresses the barrier of expensive or inaccessible education by offering online courses, emphasizing the last hours to take advantage of a special price. # Visual style The ad has a bright and colorful visual style, using flat design elements and straightforward transitions. The color palette is limited to black, white, and orange. Editing is quick, with static shots. The production quality is clean and professional, supporting a tone of simplicity and accessibility. Pacing is fast, aligning cuts and text reveals with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Suscríbete hoy # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a call to action. - 00:03–00:09 The ad then lists the different topics for courses that Platzi offers. - 00:09–00:12 The ad returns to the call to action along with information about the special pricing.

# Ad summary This ad promotes Platzi, an online learning platform offering courses in technology, programming, English, AI, and marketing. The ad uses a fast-paced visual style and direct call to action to encourage viewers to subscribe. # Brand positioning Platzi is presented as a modern and accessible online education platform, offering a wide range of courses to equip individuals with skills in technology, programming, English, AI, and marketing. The brand adopts a functional positioning by emphasizing practical courses that can help viewers advance in their careers or learn new skills. By providing content that is educational and professionally oriented, Platzi aims to occupy the space of accessible expertise. The brand's tone is energetic and straightforward, reflecting an action-oriented approach to online learning. # Product Platzi is an online learning platform that offers various courses in technology, programming, English, AI, and marketing. The platform is designed for individuals looking to enhance their skills or explore new fields. As seen on mobile phone screens, the courses feature instructors teaching remotely. The main USP of Platzi, as emphasized in the ad, is that it provides courses in-demand skills with a special price for a limited time. The ad mentions it is the "Última oportunidad del precio especial" [last chance for the special price]. # Visual style The ad uses a fast-paced editing style with quick cuts and transitions to showcase the variety of courses offered by Platzi. It has a polished commercial feel, with a focus on clear visuals and dynamic text overlays. The use of yellow and black creates a strong contrast and visual interest. The editing rhythm is designed to keep viewers engaged and highlight key information in a concise manner. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Suscríbete hoy [Subscribe today] # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a promo for the service and an incentive for the viewer. - 00:03–00:09 Next, the ad showcases various courses, in an attempt to demonstrate the vast offerings of Platzi. - 00:09–00:12 The ad ends by repeating the name of the program and reminding the viewer of the deadline to sign up.

# Ad summary This ad for Platzi promotes online courses in technology, programming, English, artificial intelligence, and marketing. It offers a special discounted price for a limited time, urging viewers to subscribe today via the provided URL. # Brand positioning Platzi is an online education platform specializing in technology, programming, and other digital skills. The brand positions itself as providing courses in relevant, in-demand fields like AI and marketing, suggesting it aims to equip learners with practical skills for career advancement. By offering courses in Spanish and English, Platzi appeals to a broad audience. Platzi focuses on career-relevant skills and actionable knowledge. # Product Platzi is an online learning platform that offers courses in various subjects such as technology, programming, English, artificial intelligence, and marketing. These courses are designed to provide users with the skills and knowledge needed in today's digital landscape. The ad highlights a special price subscription offer, encouraging viewers to sign up for Platzi's services via Platzi.com/pro. The ad presents Platzi as an opportunity to learn in-demand skills like technology and AI at a discounted price. # Visual style The ad uses a bright, geometric design with quick transitions. It incorporates screen recordings to show content on the learning platform, and text overlays reinforce key messages and course categories. The overall style is clean and modern. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Suscríbete hoy a Platzi con precio especial en Platzi.com/promo. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins by directly addressing the viewer, urging them to subscribe to Platzi today. - 00:01–00:03 The ad highlights a special price offering, driving viewers to Platzi.com/pro. - 00:03–00:08 The ad transitions to promoting specific courses in technology, programming, English, artificial intelligence, and marketing. - 00:08–00:12 The ad reiterates that this is the last chance to get the special price, sending viewers to Platzi.com/pro.

# Ad summary This ad promotes Platzi, an online learning platform. A woman shares a tutorial on how to sign up to Platzi at a special price. She explains the steps on how to go to the platzi website, choose a plan, and select the payment method. # Brand positioning Platzi is presented as an online learning platform. The brand promotes the idea of improving your professional skills through online courses. The ad presents Platzi as a tool for self-improvement and career advancement. # Product Platzi is presented as an online platform offering a variety of courses for professional development. The ad highlights that Platzi offers different plans to suit different needs. The Expert Plan is designed for individual learners; the Expert Duo Plan allows two people to study together, and the Expert Groups Plan is designed for teams of 4 to 50 members. Platzi allows users to choose their payment method for a subscription. # Visual style The ad has a UGC feel, with a focus on simplicity and clarity. The editing is straightforward with simple transitions. The production quality is typical of a social media video made for a general audience. The video includes quick cuts between the presenter and shots of the product being presented. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The presenter starts the video speaking directly to the camera. - 00:02–00:05 00:02–00:05 She says the first step is to go to platzi.com/promo. The camera zooms in slightly to make the presenter seem closer to the audience. The text platzi.com/promo appears on the screen. - 00:05–00:07 00:05–00:07 She shares the second step, to choose your plan. - 00:07–00:17 00:07–00:17 She talks about the different plans that Platzi offers depending on the user’s needs: Expert Plan, Expert Duo Plan, and Expert Groups. - 00:17–00:21 00:17–00:21 She says the third step is to choose the payment method and the tutorial will be completed. - 00:21–00:22 00:21–00:22 She completes the tutorial giving a thumbs-up gesture. - 00:22–00:25 00:22–00:25 The video ends with a screen that says, “Suscríbete en platzi.com/promo, Consulta las cuotas sin intereses”.

# Ad summary This image ad promotes Platzi, encouraging users to subscribe to the platform at a special price and get additional benefits for more than $800 dollars. # Brand positioning Platzi is presented as a platform that offers educational courses. The brand positions itself as a provider of valuable resources, providing more than $800 in benefits to subscribers. The brand appeals to consumers seeking to enhance their skills and knowledge, suggesting it is a worthwhile investment. The dark background and bright green text give the brand a modern, digital aesthetic. # Product The Platzi subscription is being advertised, which provides access to educational courses and additional benefits. A special price is being offered, with additional benefits valued at over $800. The product is for individuals looking to enhance their skills and knowledge through online courses. By highlighting the value of additional benefits, the ad attempts to address the potential purchase barrier of cost, making the subscription seem like a worthwhile investment. # Visual style The ad features a minimalist aesthetic with a focus on text and color contrast. The production quality appears to be highly polished with clean lines and gradients. The visual motifs include a simple, modern layout with a dark background and bright green accents. The typography is large and bold to capture attention quickly. The style feels native to digital platforms, emphasizing scannability and stop power in-feed. # Hooks Headline: precio especial # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by presenting the Platzi logo, immediately establishing the brand presence. This ensures the audience knows who is conveying the message and what the ad will likely be about from the start. - The ad then transitions to a direct message promoting the subscription to Platzi with a special price, making it clear what action the brand is trying to encourage. The audience is now positioned as the recipient of a promotional message from the brand. - The ad concludes by highlighting the additional benefits valued at over $800 dollars, reinforcing the value proposition for subscribing. The audience is left with a compelling reason to consider the offer, told from the brand's perspective.

# Ad summary This ad features a man discussing his experience with Platzi. He talks about how he thought he was too old to start a new business, but Platzi has helped him realize that is not the case. He encourages viewers to subscribe to Platzi today with a special price at Platzi.com/semana and highlights the course offerings including technology, programming, english, artificial intelligence and marketing. # Brand positioning Platzi is presented as a modern, online learning platform for individuals seeking to gain or sharpen skills in technology, programming, English, artificial intelligence, and marketing. Platzi challenges the idea that age or lack of resources is a barrier to entrepreneurship, positioning itself as an accessible and effective solution for people seeking new skills or a career change. The brand aims to occupy the space of empowering individuals to overcome perceived limitations and achieve professional growth by offering specialized education for modern career paths. # Product Platzi is an online education platform offering courses on topics like technology, programming, English, artificial intelligence, and marketing. The platform helps individuals to learn new skills to start a business by providing a range of courses. It addresses the idea that age is a barrier by showing that anyone can invest in themselves and learn new skills. The courses help individuals to specialize within a year, and it pays for itself through the new knowledge gained. Platzi offers a special price for a limited time to encourage people to try the platform. # Visual style The ad has a UGC feel, which supports the friendly tone of the ad. The cuts are smooth and quick, highlighting the online courses being offered by Platzi. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Suscríbete hoy a Platzi con precio especial en Platzi.com/semana # Point of view - [object Object] # Storyline - 00:00–00:02 The man begins by explaining that at 48 years old, he didn't think he could start a new business. - 00:02–00:06 He thought it was because he needed to support himself, and his business was failing. - 00:06–00:10 He only had 500-600 pesos to invest monthly. - 00:10–00:13 He gave himself a year to specialize and started with Platzi. - 00:13–00:24 He started trying different categories, data science, growth hacking, and then marketing, and he realized that marketing was for him. - 00:24–00:31 He realized that he could do it, despite the taboos and paradigms that one doesn't learn as well, and that those things are not true. - 00:31–00:35 He says that the investment in Platzi paid for itself. - 00:35–00:47 The ad concludes by encouraging viewers to subscribe today with a special price and highlighting the course offerings.

# Ad summary A content creator explains that Platzi helped him to pursue his career in Ethical Hacking. # Brand positioning Platzi is presented as an online learning platform, dedicated to technology courses, that helps the user to achieve their professional and personal goals. Platzi differentiates itself as a platform that teaches from a different approach, with a focus on continuous learning. # Product Platzi is presented as an online learning platform where people can take courses on technology, programming, and other areas of knowledge. The platform is meant for learners with limited resources. # Visual style The ad has a UGC style look, with a casual tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Suscríbete hoy a Platzi. # Point of view - [object Object] # Storyline - 00:00–00:12 00:00–00:12 The content creator begins by stating that he went from being a musician, from being in bands to singing in an opera company to performing as an automation tester, as an ethical hacker, and as a quality auditor in different companies. This statement establishes the creator's credibility and piques curiosity about the ad's narrative. - 00:12–00:20 00:12–00:20 The content creator states that everything began when he was downloading songs from Ares and they had a malware inside. The visuals show an Ares interface where there are many songs. The intention is to show what triggered the content creator to start learning about malware. This acts as a moment of relatability for people who downloaded things from Ares in the past. - 00:20–00:31 00:20–00:31 The content creator states that he didn't know what to do, so he started to learn about malware, viruses, and trojans, to then discover hacking and ethical hacking. This helps the audience understand his journey and see the transformation he went through. - 00:31–00:46 00:31–00:46 The content creator mentions he met Platzi when he wanted to train professionally and didn't have enough resources. The visuals show the Platzi interface. It tells that the ad will now talk about the platform. It creates intrigue of what is to come. - 00:46–00:52 00:46–00:52 The content creator explains that something clicked when he saw a Platzi ad saying courses for technology but from a different approach, with continuous learning. It shows the turning point in the journey, when he knew he was going to start using the platform. - 00:52–01:02 00:52–01:02 The content creator concludes the story by telling that he bought a Java course, and that's how it all started, from there on he made all his bases with Platzi. It summarizes the content creator's personal experience with Platzi. - 01:02–01:14 01:02–01:14 The ad closes with courses that are offered and a call to action to suscribe.

# Ad summary This ad features a former Platzi student who tells her story of how Platzi helped her gain skills, earn certificates, and ultimately become a marketing director. The ad includes a call to action to subscribe with a special limited-time price. # Brand positioning Platzi is presented as a platform that empowers individuals to acquire new skills and advance their careers through online courses and certifications. The brand aims to occupy a space in the consumer's mind as a reliable and effective tool for professional development, aligning with a lifestyle of continuous learning and self-improvement. Platzi pushes against the norm of traditional education by offering flexible and accessible online learning options. The brand's positioning is functional, emphasizing the tangible benefits of skill acquisition and career advancement. # Product Platzi is an online education platform that provides courses in technology, programming, English, artificial intelligence, and marketing. It is designed for individuals who want to acquire new skills and advance their careers. The platform offers certificates upon completion of courses, which are presented as valuable for career advancement. Platzi addresses the purchase barrier of cost by offering a special price for a limited time. The ad highlights the value of Platzi courses and certificates in positioning oneself for career advancement, particularly in becoming a director. It emphasizes that the courses can be taken in one's free time. # Visual style The ad has a hybrid visual style, blending a UGC feel with polished commercial elements. The testimonial portion features a simple, direct-to-camera setup, creating a sense of authenticity. The latter portion of the ad shifts to a more polished presentation, incorporating graphics, animations, and product demos. The editing rhythm is moderately paced, with quick cuts during the promotional section and static shots during the testimonial. The audio-visual sync is timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Suscríbete hoy # Point of view - [object Object] # Storyline - 00:00–00:02 From the perspective of a satisfied student, the ad begins by stating how Platzi helped her. - 00:02–00:07 The student describes how Platzi helped her gain more skills by continuing her studies and taking courses. - 00:07–00:12 The student talks about how her greatest achievement was being promoted to marketing director. - 00:12–00:17 The student states that after taking so many courses and earning certificates, the certificates really do matter. - 00:18–00:21 The student explains that Platzi helped her position herself to become a director. - 00:21–00:25 The student shares that she began studying in her free time. - 00:25–00:29 The student elaborates that she decided to pursue her master's degree, continue studying, and continue preparing. - 00:29–00:32 The student concludes by quoting Platzi's motto: "Never stop learning." - 00:32–00:44 The brand promotes subscribing to Platzi today with a special price at platzi.com/promo. The brand highlights courses in technology, programming, English, AI, and marketing, as well as a special limited-time price.

# Ad summary A man recounts his experience with downloading music with malware. This led to him discovering ethical hacking and Platzi. # Brand positioning Platzi is positioned as a technology course platform with a different approach to learning. The brand aligns itself with the values of continuous learning, implying that it's for individuals who are committed to ongoing professional development and skill enhancement. Platzi aims to occupy the space of a modern, adaptable learning solution that breaks from traditional education models. The brand pushes against the norm of static, one-off courses by promoting continuous education and not stopping learning. # Product Platzi is presented as an online learning platform focused on technology courses but from another angle. It provides accessible courses for individuals who are eager to develop their professional skills but face resource constraints. Platzi emphasizes the concept of continuous learning and professional development and implies users can build a future with their course options. It caters to those who seek a different approach to technology education, one that encourages ongoing skill enhancement and adaptability. # Visual style The ad has a hybrid feel due to a mix of UGC and polished shots. Editing includes medium cuts and transitions. The man is sitting in a chair in front of a wall, which creates a conversational tone. This is juxtaposed against the high end advertisement clips from Platzi, which are visually more clean. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Suscríbete hoy a Platzi con precio especial en platzi.com/promo. # Point of view - [object Object] # Storyline - 00:00–00:05 A man sits in a chair in front of a gray wall. The upper half of the video shows images from his life, from musical bands to performing in an opera company. - 00:05–00:11 He says that he went from making music to working as a test automation, ethical hacker, and auditor of quality. - 00:12–00:16 He recalls that everything started by downloading songs from Ares, which contained malware. - 00:16–00:19 He states that this caused a bunch of windows to spawn on his computer. - 00:19–00:31 He adds that he didn't know what to do, so he began to learn about malware, viruses, and trojans. This led him to the world of hacking and ethical hacking. - 00:31–00:36 He states that he met Platzi when he had the desire to train professionally but didn't have enough resources. - 00:37–00:46 He shares that he found an ad that stated 'technology courses' from another point of view, from continuous learning, never stop learning. - 00:46–00:57 He mentions that's when he got the chip and decided to buy a course. He purchased a Java course and fell in love with the platform. - 00:57–01:02 He concludes that he has been making all of his bases from Platzi forward.

# Ad summary The presenter shows the evolution of AI threats from 2024 to 2026. She states that AI can hack you, and cyber attackers are becoming autonomous. The agent designs the attack, the process, and how to achieve the objectives. # Brand positioning This ad presents the brand as authoritative on cybersecurity and the evolution of AI threats. The brand positions itself as a source of expert knowledge, educating viewers on emerging risks like deepfake fraud and autonomous cyber attacks. The messaging is functional, focusing on informing the audience about the growing sophistication of AI in malicious activities and highlighting the need to stay informed about cybersecurity threats. # Product The advertisement does not directly promote a specific product or service, but rather provides a forecast of the evolution of AI threats and how they may impact cybersecurity. The discussion includes: deepfake fraud (using video to spread misinformation), social engineering, sophisticated adaptation of malware, and the rise of autonomous AI agents. The presentation focuses on raising awareness of the increasing sophistication of cyber attacks and the importance of protecting personal information. The video also mentions that AI agents are now able to design attacks and bypass human verification. # Visual style The video has a polished commercial aesthetic due to its clean graphics, clear sound, and professional setting. The presenter is well-lit and in focus, and the graphics on screen are sharp and easy to read. The video is edited with quick cuts to maintain a brisk pace, but not so fast that it feels overwhelming. The editing is timed with the presenter's voiceover to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The presenter begins by stating that AI can now hack on its own, introducing the topic of evolving threats. - 00:03–00:12 00:03–00:12 She discusses deepfake fraud, explaining how videos can be manipulated to spread false messages and commit fraud. The intention is to highlight a known method of deception using AI. - 00:12–00:25 00:12–00:25 The presenter elaborates on social engineering, describing how personal information gathered from public sources is used to create convincing scams, such as pretending to know a person's private activities. The message aims to show the extent to which personal data can be exploited. - 00:25–00:34 00:25–00:34 Continuing from the prior beat, she explains that these methods are becoming more sophisticated and adaptive, allowing agents to work independently. The intention is to emphasize the growing autonomy of AI in cyber attacks. - 00:34–00:48 00:34–00:48 The presenter states that autonomous agents can now design attacks, processes, and achieve objectives without human intervention. The purpose is to warn about the efficiency and potential danger of AI in malicious activities. - 00:49–00:57 00:49–00:57 The presenter creates an imaginary scenario of a cyber attack, stating that autonomous agents don't stop until they achieve their goal. The message is to instill caution and awareness regarding the relentless nature of AI-driven threats. - 00:58–01:03 00:58–01:03 She notes that all accumulated information can create an adversary. - 01:03–01:12 01:03–01:12 She defines an adversary agent as autonomous, works in real time, and does not need much human intervention. - 01:12–01:24 01:12–01:24 She concludes by telling the audience to be careful, because bad actors can build agents. She says, "not being cyber attackers."

# Ad summary This ad is a clip of a motivational speaker giving advice on career growth, stating that a comfort zone at work can prevent learning and career progression. # Brand positioning The brand positioning focuses on personal and professional growth. It promotes the idea that comfort in one's job is a sign of stagnation, encouraging individuals to seek continuous learning and challenges in their careers. The brand promotes values like ambition, self-improvement, and lifelong learning, pushing against the norm of settling into comfortable routines and complacency, positioning the brand as supportive for individuals that want to pursue greater success. # Product The ad does not feature a product, so there is no product description. # Visual style The ad has a clean and professional aesthetic. The speaker is well-lit on stage, and the editing involves quick cuts between different angles and occasional zooms to maintain engagement. The production quality appears high, giving it a polished feel suitable for professional or motivational content. The pacing is moderate with consistent cuts to coincide with the speaker's points, enhancing the audio-visual synchronization. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A motivational speaker states that being comfortable in one's job can hinder career progression. - 00:02–00:05 He elaborates that comfort in the workplace often leads to stagnation. - 00:05–00:16 He explains that this comfort can become a problem because one is not growing or learning. - 00:16–00:44 The speaker highlights that the most important thing is to consider what you'll be doing, learning, and who you'll be working with, emphasizing that one's career should be seen as a continuous school. - 00:44–00:56 He concludes by reinforcing the idea that life is about learning and growing, and that the focus should be on learning rather than titles.

# Ad summary Platzi is an online education platform that wants you to be ambitious and create innovation using AI. # Brand positioning Platzi is an online education platform. The brand aims to occupy the space in the consumer's mind of not only having talent but also ambition. The values of the brand promote hunger and big visions. The brand pushes against the norm that if you have talent you will succeed by inspiring you to think bigger. The brand positioning is emotional through the ambition they encourage. # Product Platzi is presented as an online education platform. The product's main goal is to provide individuals with the ability to learn and grow in their careers. The platform encourages people to be ambitious with the use of AI. The courses offered are the tools that can help to create innovation. # Visual style The visual style of the ad is very simple and straightforward. The ad is shot in a well-lit environment. The production quality is polished. There are quick cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The speaker is talking about how Latin America doesn't lack talent or knowledge, but it lacks ambition. He is trying to convey that Latin America has what it takes to be great, but its people need to be more ambitious. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is the beginning of the narrative and sets the tone for the rest of the video. - 00:03–00:09 The speaker continues by saying that when you have ambition, a big vision, and hunger, it attracts people like a magnet. He is trying to convey that ambition is contagious and that it can help you achieve your goals. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is a response to the previous moment and builds on the idea that ambition is important. - 00:09–00:14 The speaker talks about AI and how it has a consequence that many might not see, which is that it breaks barriers. He is trying to convey that AI can help you overcome challenges and achieve your goals. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is a continuation of the previous moment and introduces the idea that AI can help you be more ambitious. - 00:14–00:18 The speaker states that AI breaks barriers of technology, commerce, knowledge, and geographic location. He is trying to convey that AI has the ability to create change. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is a continuation of the previous moment. - 00:18–00:23 The speaker tells the audience that AI is rewarding those that are thinking bigger. He is trying to convey that AI is a tool that can help you achieve your goals. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is a continuation of the previous moment. - 00:23–00:29 The speaker continues by stating that the cost of building, creating, marketing, and coding is going down. He is trying to convey that it is becoming more affordable to use AI and create innovation. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is a continuation of the previous moment. - 00:29–00:39 The speaker then tells the audience that the difference between you and someone else competing for the same job is how far you are willing to go to ask AI to do something interesting, something innovative, or something big. He is trying to convey that using AI will set you apart. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is a continuation of the previous moment. - 00:39–00:46 The speaker provides an example of how to reinvent Hubspot with AI. He is trying to convey that Platzi's teachings can set you apart. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is a continuation of the previous moment. - 00:46–00:53 The speaker closes by stating that if Silicon Valley is playing in the Champions league, he wants to invite you to join. He is trying to convey that the audience also has the ability to create and be innovative with AI. The speaker is telling the story from his own perspective, and his tone is passionate and motivational. This moment is a continuation of the previous moment and reinforces the main message of the video.

# Ad summary A man presents an idea in a TED Talk style speech. # Brand positioning This ad features a speaker giving a presentation. The ad conveys a forward-thinking approach to traditional professions. This brand aims to position itself as a modern thought leader. The brand promotes a lifestyle of innovation, creativity, and adaptability. It pushes against traditional norms by embracing the fusion of different skills and roles. This brand positioning is both functional, emphasizing performance and simplicity, and emotional, fostering empowerment and innovation. # Product This ad doesn't feature a specific product, but it does focus on the evolution of creative professional work. The ad speaks to the convergence of various professions and the increasing role of AI in coding. It references creators who are transforming ideas into software without needing to code. This trend is supported by the statistic that 75% of coding is now written by artificial intelligence. The core idea is that natural language is becoming the closest abstraction layer for coding, making software creation more accessible. # Visual style The ad has a polished, professional presentation style. It features static shots with smooth transitions. The production quality is high, resembling a TED Talk. The pacing is consistent, with medium-paced cuts that match the speaker's rhythm. Audio-visual sync is maintained as the visuals complement the speaker's points. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The speaker begins by stating that AI is bringing professions closer and combining them. - 00:03–00:12 00:03–00:12 He provides examples of how traditional professions are blending, mentioning developers doing design, designers doing programming, and product managers handling end-to-end products. The perspective is from the speaker aiming to illustrate the changing landscape of work. - 00:12–00:18 00:12–00:18 He adds that marketers are creating tools for their work, and creators are turning ideas into software without coding. The intention is to show how roles are evolving beyond traditional boundaries, conveyed with a tone of progress and opportunity. - 00:18–00:25 00:18–00:25 The speaker mentions that Google reports 75% of code is written by artificial intelligence. This statement provides external validation for the increasing role of AI in these fields. - 00:25–00:34 00:25–00:34 Shifting focus, he reflects on the history of coding languages, contrasting the past reliance on assembly language with the current era where few read it. The tone shifts to historical reflection, highlighting the evolution of abstraction in programming. - 00:34–00:43 00:34–00:43 The speaker explains that programming languages are a layer of abstraction. He concludes that natural language is the abstraction layer closest to creators, with a tone of optimism about accessibility.

# Ad summary A woman shares some facts about the educational program Platzi to get viewers to subscribe. # Brand positioning Platzi is a technology school in Latin America that offers courses in English, Software Engineering, Artificial Intelligence, and Marketing. Platzi hosts Platzi Conf, which brings together top speakers from technology in Mexico and Colombia. Students can connect with a community of more than six million students in Latin America. Platzi has an executive program and has trained more than 200 executives in Bogota, Panama, Medellin, Santo Domingo, and Mexico City to lead the era of Artificial Intelligence. Platzi has trained more than 3500 companies in Latam. Platzi is the first technology school that offers its students certification in the United States without the need for a visa. # Product Platzi is a technology school that can help you meet your professional goals, learning new skills that will make you artificial intelligence proof. Platzi is currently offering a special price at Platzi.com/promo. # Visual style The ad uses quick cuts and transitions to maintain the viewer's attention. The woman in the video is well lit and the background is a dark brown. The ad uses graphics to highlight important information. The overall aesthetic of the ad is professional and modern. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Hazlo hoy # Point of view - [object Object] # Storyline - 00:00–00:03 The woman begins by saying that she is going to share some facts about Platzi. - 00:04–00:12 The woman shares that Platzi has more than 1900 courses in different areas. - 00:13–00:21 The woman shares that subscribers get access to Platzi Conf. - 00:21–00:27 The woman shares that students can connect with more than six million students in Latin America. - 00:27–00:44 The woman shares that Platzi has an executive program and has trained more than 200 executives in Bogota, Panama, Medellin, Santo Domingo, and Mexico City to lead the era of Artificial Intelligence. She then shares that Platzi has trained more than 3500 companies in Latam. - 00:44–00:51 The woman shares that Platzi is the first technology school that offers its students certification in the United States without the need for a visa. - 00:51–01:01 The woman asks if the viewer is convinced. She then encourages viewers to meet their professional goals by learning new skills that will make them AI proof. The woman encourages the viewer to make this decision today. - 01:01–01:06 The ad ends with an offer for a special price at Platzi.com/promo.

# Ad summary This promotional ad showcases the offer of 4 interest-free installments for Platzi subscriptions. It aims to create a sense of urgency by highlighting the limited-time availability of this special price. The ad uses dynamic visuals and text overlays to emphasize the key benefits and direct viewers to the Platzi website for more information. # Brand positioning Platzi is presented as a platform for continuous learning, growth, and professional development. The brand aims to occupy a space in the consumer's mind as a provider of diverse and up-to-date online courses. The brand aligns with values of accessibility, career advancement, and skill acquisition. The brand positions itself as modern and adaptable, catering to individuals looking to enhance their skill sets and stay competitive in the job market. The brand positioning is both functional, offering practical skills, and emotional, appealing to the desire for growth and accomplishment. # Product Platzi is an online education platform that offers a wide range of courses in various fields, including technology, design, marketing, and business. It is for individuals looking to enhance their skills, advance their careers, or start new ventures. The ad highlights the opportunity to subscribe to Platzi with 4 interest-free installments. A key USP is the time-sensitive special pricing. The ad encourages viewers to take advantage of the offer to start learning today. The product is visually represented through a dynamic display of course thumbnails, emphasizing the variety and depth of content available. # Visual style The ad has a modern and dynamic aesthetic with a focus on digital accessibility. It uses bright, glowing elements against a dark background to draw attention to the main offer. The editing style is smooth with floating graphics and minimal transitions. The production quality is polished, fitting the brand's image as a professional online education platform. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Empieza hoy en platzi.com/promo # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09: The ad opens with a large, glowing number "4" and the Platzi logo. This immediately highlights the offer of 4 interest-free installments. The intention is to grab attention and present the main value proposition upfront. The perspective is from the brand, aiming to promote a limited-time opportunity in a visually engaging way. The tone is promotional and attention-grabbing. - 00:00–00:09 00:00–00:09: Beneath the large "4," text reads "Cuotas sin Interés Última oportunidad del precio especial Empieza hoy en platzi.com/promo" (Installments without Interest. Last opportunity for the special price. Start today at platzi.com/promo). This reinforces the offer and creates a sense of urgency by mentioning the "last opportunity." It provides a clear call to action by directing viewers to the Platzi website. The brand is conveying the benefits of subscribing and urging immediate action. The tone is promotional and persuasive.

# Ad summary This ad promotes Platzi AI Academy with a man speaking on stage about the 5 levels of dominating AI. # Brand positioning Platzi is presented as an educational platform aimed at helping people master AI in the shortest time possible and impact their careers. It is positioned as a contemporary option for learning, offering paths from novice to expert in five levels. The brand promotes the value of continuous learning and adapting to the rapidly evolving tech landscape, presenting itself as a resource for those looking to be productive and competent in AI. Platzi's tone is enthusiastic, confident, and accessible. # Product The Platzi AI Academy offers a structured, level-based curriculum designed to take individuals from novice to AI engineer. The academy provides five levels of courses, starting with the basics of using AI tools like ChatGPT and Claude, and progressing to advanced skills such as prompt engineering, automation with tools like n8n and Zapier, programming with AI agents, and developing robust AI solutions for production. The academy addresses the barrier of complexity by offering guided paths to mastering AI. The curriculum is designed to help users become competent AI users, vibe coders, and engineers who are ten times more productive. The AI Academy focuses on practical skills, real-world applications, and staying updated with the latest trends in AI. # Visual style The ad has a polished commercial aesthetic. The editing style consists of quick cuts to emphasize different points being made, and the pacing remains consistent throughout the ad. The overall visual is simple and professional, supporting the tone of the ad. The use of simple text and graphics timed to the speaker's talking points helps keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The man begins by announcing Platzi AI Academy. - 00:03–00:07 He states that to dominate AI, you need to grow in five levels. - 00:07–00:11 He elaborates that these levels range from novice to an artificial intelligence engineer. - 00:11–00:15 The man explains that Level 0 is using ChatGPT and Claude with criteria. - 00:15–00:21 He shares that Level 1 is prompt engineering and taking advantage of deep research applied to your work. - 00:22–00:27 The man states that Level 2 is already automating your work with n8n, Make, and Zapier. - 00:28–00:33 He mentions that Level 3 is already programming with agents, such as Claude Code and Cursor. - 00:33–00:39 He says that Level 4 is developing robust artificial intelligence solutions in production. - 00:39–00:43 He explains that each level produces competent AI users and vibe coders. - 00:43–00:46 He mentions that each level produces engineers who are 10 times more productive. - 00:47–00:55 He finishes by saying that AI Academy is a group of routes to take you to dominate AI in the shortest time possible and impact your career. He welcomes viewers to AI Academy.

# Ad summary Hoy, a los 6 meses lo que aprendes ya está desactualizado. Toda la educación está cambiando. La tradicional y la online. Hoy muchos estudiantes, ustedes, delegan el pensar a un modelo de inteligencia artificial. Muchas veces sin entender el resultado. Entender por primera vez en la historia de la humanidad es opcional. Esta es la realidad. Es la realidad, es lo que hay. Y nuestro trabajo no es pelear contra ella, sino darle a todos ustedes la mejor manera de aprender. Con práctica clara, personalización absoluta y respuestas inmediatas. Entonces ¿qué pasaría si la creación de esa formación fuera instantánea, automática y el ciclo de retroalimentación para mejorarla tomará minutos en vez de meses. Muy bien, entonces uno llega a Platzi-learn y lo primero que queremos saber es cuál es tu compañía. Si tú colocas el nombre de tu compañía y no la conocemos, el sistema va a decir, "me tantico y va a ir a construir conocimiento de la compañía instantáneamente. ¿Quieres mejorar Proof of concept success rate o time to productivity? P si entiende cuál es la métrica que estás midiendo en ese equipo. Estos son los documentos que te sugerimos que le subas al sistema o lo puedes saltar y nosotros lo construimos con lo que sabemos. ¿Y en qué idioma lo quieres? Funcion realmente funciona en cualquier idioma. Y vamos a crear el curso. Y ahora vamos a apretar. Porque esto es un en vivo. Y empieza a construir automáticamente el curso, Dios mío. El proceso no solamente crea las simulaciones y las clases, crea también las evaluaciones, las respuestas, los comentarios y todas las características de un curso de Platzi. Pero para lo que las empresas necesiten internamente. Platzi Leon va a elevar a todas las empresas de la región y a llevar a cada empleado a su máximo nivel de competitividad. # Brand positioning Platzi positions itself as a solution to the rapidly changing landscape of education, particularly in technology and business. The brand promotes continuous learning with a focus on practicality, personalization, and immediate relevance, catering to individuals and companies seeking to stay ahead in their respective fields. Platzi emphasizes the importance of understanding results, suggesting that traditional and online education models may be outdated, and sets itself apart by offering a better way to learn with clear practice, complete customization, and immediate answers. The brand embraces the reality of AI's role in education but underscores the value of human understanding and adaptation. It aligns with a lifestyle of continuous improvement, adapting quickly to new technologies and knowledge, and provides tools to individuals and organizations that help them achieve their full potential. # Product Platzi Learn is presented as an AI-driven platform designed to instantly and automatically create customized training courses for companies. It works by understanding a company's specific needs and metrics, then generating simulations, classes, evaluations, responses, comments, and other features tailored to enhance internal education and competitiveness. The platform can be customized in multiple languages and allows companies to upload their own documents to further refine the course content, or opt to have Platzi Learn build a custom course using existing knowledge. The unique selling proposition of Platzi Learn lies in its ability to create comprehensive learning experiences in minutes, rather than months. Platzi Learn aims to make it possible for companies to elevate their employees to their maximum level of competitiveness, addressing the pain point of outdated, slow, and impersonalized training methods. # Visual style The visual style of the ad is professional and sleek, with a focus on clear presentation and informative content. The video features a combination of static shots and smooth transitions, maintaining a polished commercial feel. The production quality is high-end, with sharp visuals and well-lit scenes. There are no recurring stylistic patterns. The pacing is moderate, with cuts timed to voiceover lines to emphasize key points, enhancing the audio-visual synchronization. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 - 00:00–00:04 What is happening in the ad: A man is at a conference speaking to a group of people. - 00:00–00:04 Message or intention conveyed and why: Learning material is becoming obsolete at an alarming rate. - 00:00–00:04 Who is telling that part of the story, and whose perspective the audience is experiencing it from, and how that perspective is conveyed: The speaker is talking from the perspective of an educator or industry expert. - 00:00–00:04 Tonal cues that shape how the moment lands: The tone is informative and urgent. - 00:00–00:04 How the moment progresses the overall narrative: The moment serves as the hook. - 00:04–00:15 00:04–00:15 - 00:04–00:15 What is happening in the ad: The speaker continues making statements. - 00:04–00:15 Message or intention conveyed and why: People are delegating thinking to an AI model. - 00:04–00:15 Who is telling that part of the story, and whose perspective the audience is experiencing it from, and how that perspective is conveyed: The speaker is talking from the perspective of an educator or industry expert. - 00:04–00:15 Tonal cues that shape how the moment lands: The tone is informative and urgent. - 00:04–00:15 How the moment progresses the overall narrative: The narrative introduces the problem of change and needing AI. - 00:15–00:23 00:15–00:23 - 00:15–00:23 What is happening in the ad: Understanding the results is optional, and this is the reality. - 00:15–00:23 Message or intention conveyed and why: The speaker is explaining why the AI model can be a good option. - 00:15–00:23 Who is telling that part of the story, and whose perspective the audience is experiencing it from, and how that perspective is conveyed: The speaker is talking from the perspective of an educator or industry expert. - 00:15–00:23 Tonal cues that shape how the moment lands: The tone is informative and urgent. - 00:15–00:23 How the moment progresses the overall narrative: The AI is an option to combat the information overload from before. - 00:23–00:39 00:23–00:39 - 00:23–00:39 What is happening in the ad: The speaker tells the audience that their job is to give the speaker the best way to learn. - 00:23–00:39 Message or intention conveyed and why: This is a method to learn everything they want in a personalized manner. - 00:23–00:39 Who is telling that part of the story, and whose perspective the audience is experiencing it from, and how that perspective is conveyed: The speaker is talking from the perspective of an educator or industry expert. - 00:23–00:39 Tonal cues that shape how the moment lands: The tone is informative and urgent. - 00:23–00:39 How the moment progresses the overall narrative: Provides a solution to the problem mentioned earlier. - 00:39–00:52 00:39–00:52 - 00:39–00:52 What is happening in the ad: The speaker ask what if the creation of that formation was instanteous. - 00:39–00:52 Message or intention conveyed and why: The creation of that training should take minutes instead of months. - 00:39–00:52 Who is telling that part of the story, and whose perspective the audience is experiencing it from, and how that perspective is conveyed: The speaker is talking from the perspective of an educator or industry expert. - 00:39–00:52 Tonal cues that shape how the moment lands: The tone is informative and urgent. - 00:39–00:52 How the moment progresses the overall narrative: The moment transitions into a demonstration. - 00:52–01:57 00:52–01:57 - 00:52–01:57 What is happening in the ad: A demonstration of the Platzi platform is shown. - 00:52–01:57 Message or intention conveyed and why: The system helps companies by elevating them to their best. - 00:52–01:57 Who is telling that part of the story, and whose perspective the audience is experiencing it from, and how that perspective is conveyed: The speaker is talking from the perspective of an educator or industry expert. - 00:52–01:57 Tonal cues that shape how the moment lands: The tone is informative and enthusiastic. - 00:52–01:57 How the moment progresses the overall narrative: The video ends by demonstrating what the company can offer.

# Ad summary This ad features a customer testimonial for Platzi, an online education platform. The woman shares her experience and how it helped her get a promotion to marketing director. The ad also shows other courses and encourages the user to sign up today. # Brand positioning Platzi is presented as a platform that helps people to continue to learn so that they can gain more skills and reach their professional goals. The ad promotes the value of obtaining professional certifications and using them to elevate one's career. The ad implies that Platzi goes against the norm of educational content not helping people in their actual careers. # Product Platzi is an online educational platform that offers courses on a variety of subjects including technology, programming, English, artificial intelligence, and marketing. The ad features a testimonial from someone who states that the courses they took from Platzi helped them to gain more skills. The ad promotes gaining certificates from Platzi courses to aid in career advancement. The ad aims to alleviate concerns that online courses will not tangibly help people in their careers. # Visual style The ad has a UGC feel due to the selfie-style recording of the woman. The brand's promotional content is more polished. The edit rhythm is slower during the testimonial and faster during the promotional content. The cuts, text, and product actions are timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Suscríbete hoy a Platzi # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman sharing how Platzi helped her. - 00:02–00:07 She states that she had to continue studying, and taking the courses helped her to gain more skills. - 00:07–00:12 She says that her greatest achievement was getting promoted to marketing director. - 00:12–00:17 This was as a result of doing so many courses and obtaining the certifications. This part of the story is from the woman's perspective and is intended to show how Platzi helped her to get her promotion. - 00:17–00:25 She states that Platzi helped her to position herself to become a director, due to the studying she did in her free time. The perspective is still from the woman, and the tone is positive and sincere. - 00:25–00:30 She says that she decided to pursue her master's degree, continue studying, and continue preparing herself, which leads to the brand's slogan. - 00:30–00:32 She references Platzi's slogan: never stop learning. - 00:32–00:43 The ad then cuts to promotional content showing a special offer and different online course options that are offered by Platzi.

# Ad summary This video promotes Platzi, an online learning platform that aims to make online learning and connecting with others easier through new features. The video showcases these features during what appears to be a product launch event. # Brand positioning Platzi is presented as a community-centered online education platform that empowers individuals to continuously learn and improve their skills in tech and creative fields. The brand strives to create a learning environment that understands individual needs and encourages connection among learners. They're aiming for a more personalized experience while also fostering a sense of belonging and shared growth within their community of students, helping students connect with people who have shared similar experiences. # Product The video showcases three new Platzi features: community chats, assessments, and Platzi answers. The new community chat feature is a list of channels by topic where users can converse directly with people. To maintain access to the chat, users must pass a monthly exam to guarantee the other users have a similar mindset. The new assessment features creates a customized learning path by asking users to answer a couple of questions so the platform can better help users start a class. The new Platzi answers feature is designed to provide users with better, more context-aware information by offering users precise and immediate help from the platform. # Visual style The ad's aesthetic is polished, combining stage footage with clear screen recordings. The editing features quick cuts to align with the fast-paced speech and transitions between speakers. The production quality is high-end, lending a professional and informative feel. The pacing is consistently fast, with cuts timed to emphasize points made in the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A man in a black Platzi shirt states the best thing about Platzi is its community, while gesturing with his hands to emphasize his point. - 00:05–00:07 00:05–00:07 He then suggests that the community’s superpower is hard to see and connect. - 00:07–00:12 00:07–00:12 Responding to the previous statement, the speaker pivots to present the new chat de comunidad feature with a list of channels. - 00:12–00:25 00:12–00:25 He elaborates on the purpose of the community chat, which is to connect users, especially those who may be struggling with similar concepts. He states this will allow people to explain topics that the user hasn’t grasped yet. - 00:25–00:33 00:25–00:33 He highlights the importance of maintaining access to the community to ensure people are actively learning and not kicked from the chat. - 00:33–00:38 00:33–00:38 To wrap up the section, the speaker states that Platzi guarantees the people joining you on the journey will be just like you, never stopping to learn. - 00:38–00:46 00:38–00:46 A woman introduces the concept of starting from zero, which Platzi will understand thanks to a new product called Assessments. - 00:46–00:59 00:46–00:59 She states the process will involve some questions that aren’t an exam but do allow the platform to know what you understand in order to build your path, while knowing what you don’t need and reinforcing what you should learn. - 00:59–01:02 00:59–01:02 This will ultimately help you get the point of beginning that makes the most sense for you. - 01:03–01:12 01:03–01:12 A woman relates people asking AI all of life’s questions, from work to romance. - 01:12–01:21 01:12–01:21 She then asks how can Platzi give you a better response than ChatGPT? - 01:21–01:27 01:21–01:27 In response to her earlier question, she presents Platzi answers that exists within each course. - 01:27–01:37 01:27–01:37 She explains that this tool has the context of who you are, what you are learning, what classes you're taking, and your goals within your learning process. - 01:37–01:47 01:37–01:47 As a result of that context, when you ask it a question, Platzi will give you a more precise and immediate answer than ChatGPT. - 01:47–01:55 01:47–01:55 She clarifies that this has to do with your level and the path you are taking in Platzi to keep learning. - 01:56–02:07 01:56–02:07 She mentions it's not just about classes and courses, but the home of Platzi. - 02:07–02:12 02:07–02:12 She states if you ask questions it will answer with the context of information within Platzi.