How Oner Active Advertises on Meta

# Ad summary An ad for Oner Active shows a woman in athletic apparel. The text encourages consumers to move however they want with the brand. # Brand positioning Oner Active is presented as an athletic apparel brand that supports a wide variety of movement styles. The brand's positioning appears to be inclusive, encouraging individuals to move in whatever way suits them best. This message suggests a brand that values individuality and freedom of expression, rather than enforcing specific athletic standards or achievements. The brand stands against the traditional norm of fitness brands promoting a one-size-fits-all approach to fitness, and instead aligns with a more emotional branding that promotes acceptance and personal empowerment. # Product The ad features a set of athletic apparel from Oner Active, including a sports bra, running shorts, socks, and athletic shoes. The sports bra has a racerback style with a high neckline, providing support and coverage. The running shorts are form-fitting and mid-thigh length, designed for comfort and flexibility during workouts. The socks are crew-length and feature the brand's logo, adding a subtle branding element to the outfit. The athletic shoes are white with a chunky sole, providing cushioning and stability. This activewear set is designed for a range of activities, from running to gym workouts, highlighting the versatility and functionality of the products. The ad language tells viewers that the product will support their movement, however they choose to move. # Visual style The ad features a clean and modern aesthetic with a focus on the athletic apparel and the active pose of the model. The production quality appears to be high, with professional lighting and a neutral background. The image treatment includes subtle color grading to create a cohesive and visually appealing look. The typography is clean and legible, with a focus on clear messaging. The overall style is designed to be scannable and attention-grabbing in a social media feed, using a direct and motivational message. # Hooks Headline: HOWEVER YOU MOVE, WE MOVE WITH YOU. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a lifestyle shot of a woman in athletic gear, with copy layered in the left corner. This introduces the viewer to the brand and its product, while highlighting the brand's commitment to supporting any way you like to move. The brand is taking the lead by presenting the product as a solution for all movement styles. - The ad closes with a 'Shop Now' call to action in the bottom left corner, inviting viewers to purchase the featured athletic wear. This is the brand leading the charge by clearly prompting the audience to buy.

# Ad summary This image ad showcases the brand Oner Active, highlighting their activewear designed to snatch the waist and provide a stay-put fit. The ad features a woman wearing a black sports bra and leggings, emphasizing the fit and silhouette of the activewear. The ad's focus is on functionality and a flattering fit. # Brand positioning Oner Active is presented as a performance-oriented activewear brand focused on providing functional and flattering workout apparel. The brand aims to occupy a space in the consumer's mind as a provider of activewear that enhances the wearer's silhouette, particularly by 'snatching' the waist. The brand's positioning appears functional, emphasizing fit and performance, while also aligning with a lifestyle that prioritizes fitness and body confidence. Oner Active seemingly pushes against the norm of overly-relaxed or unflattering workout wear, offering an option that combines support with a sleek aesthetic. # Product The ad features a black sports bra and high-waisted leggings designed to 'snatch the waist' and provide a 'stay-put fit.' The leggings are presented as a shaping and supportive garment, designed to enhance the wearer's silhouette while offering a secure and comfortable fit during physical activity. The ad highlights the product's ability to stay in place during workouts, addressing the common purchase barrier of activewear that shifts or rides up. The ad conveys that these products are worth trying or buying because of their flattering design and secure fit. # Visual style The ad has a clean, studio-shot aesthetic with high production quality. The visual motif is a product-focused presentation. The image treatment includes soft, diffused lighting to enhance the model's figure and the product's texture. The overall style is modern and functional, emphasizing the product's features and benefits. This visual style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: SNATCHES THE WAIST FOR A STAY-PUT FIT. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens by presenting the Oner Active brand. The intention here is to immediately brand the ad. The perspective is from the brand. - Next, the ad focuses on the features of the product: leggings and bra that 'snatch the waist for a stay-put fit.' This messaging is designed to highlight the unique benefits of the activewear. The perspective is from the brand, showcasing the products' advantages. - The ad concludes with a 'Shop Now' call to action, prompting viewers to purchase the featured products. The intention is to drive immediate conversions by providing a direct path to purchase. The perspective is from the brand.

# Ad summary This image ad for Oner Active features a woman running in activewear. The ad encourages viewers to find their movement and shop Oner Active. # Brand positioning Oner Active is presented as a brand focused on empowering individuals to find their own form of movement and activity. The brand positions itself as a provider of activewear that supports an active lifestyle, encouraging customers to embrace their personal journey in fitness and well-being. The brand's tone is motivational and inclusive, suggesting that movement is a personal experience that should be celebrated. Oner Active seems to ignore the competitive pressure of high-performance athletic wear, instead focusing on the emotional and personal connection to movement. # Product The ad features activewear from Oner Active, specifically a matching set consisting of a long-sleeved, zip-up top and shorts. The activewear is bright red and appears to be made of a lightweight, athletic material suitable for running or other physical activities. The top has a high neck and a cinched waist, while the shorts are short and allow for freedom of movement. The outfit is designed for comfort and style, making it suitable for both performance and casual wear. The ad highlights the brand's ability to provide stylish and functional activewear that supports an active lifestyle. # Visual style The ad has a clean and modern visual style, with a focus on bright colors and natural lighting. The composition is dynamic, with the woman in motion and the background providing a sense of depth. The overall aesthetic is athletic and aspirational, conveying a sense of energy and motivation. # Hooks Headline: FIND YOUR MOVEMENT. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP ONER ACTIVE. # Point of view - [object Object] # Storyline - The ad opens with a woman running outdoors, conveying a sense of energy and motion. This is intended to capture the viewer's attention and create a feeling of dynamism. - The text overlay "FIND YOUR MOVEMENT." appears, inviting the viewer to reflect on their own relationship with physical activity. This is from the brand's perspective, encouraging viewers to connect with their personal motivations for movement. - The call to action "SHOP ONER ACTIVE." is presented, directing the viewer to explore the brand's products. This is from the brand's perspective, aiming to convert interest into a purchase.

# Ad summary This ad features a young woman showcasing a new line of activewear from Oner Active. She introduces various pieces, including a seamless top, bralette, underwear, camisole-style tops, and a knitwear set, highlighting the comfort, style, and practical features of each item. She shows the products on camera and how well they fit, offers style tips, and makes the audience feel comfortable and excited to purchase. # Brand positioning Oner Active is presented as a brand focused on comfortable, stylish, and practical activewear for women. The brand seems to occupy a space in the market that values both fashion and function, promoting a lifestyle of comfort and ease while still looking put-together. The brand doesn't seem to push against any category norms but focuses on providing high-quality, versatile pieces that can be worn both in and out of the gym. The brand's positioning is both functional (providing comfortable and practical activewear) and emotional (making customers feel confident and stylish). The products maintain a consistent brand identity with a focus on comfort and style, with functional differences like seamless design, built-in cups, and versatile knitwear. # Product The ad features several products from Oner Active. The Soft Motion Seamless Top is a cropped, long-sleeve top made from a comfortable, lightweight material with built-in cups for support. It's designed for those who dislike thick, uncomfortable long-sleeve tops. The Seamless Pieces include a triangle bralette and underwear, both made from a comfortable material with the Oner logo. The Camisole-Style Tops are stretch tops made from comfortable material. Also showcased is a Baby Pink Knitwear Set, consisting of an off-the-shoulder sweater and pants, designed to be warm and practical for layering. The Mello Tops are three-quarter sleeve tops with a classic v-neck, intended to be worn both inside and outside of the gym. The Scoop Bra is highlighted as the presenter's favorite Oner bra, known for its perfect fit and flattering design, available with matching Straight Leg pants. Finally, a High Neck Bra is shown, emphasizing its stylish design, and highlighted that it pairs well with the brand's long sleeve tops. This highlights the idea that the products are designed to fit and feel good during a workout. # Visual style The ad has a bright, clean, and polished aesthetic, resembling a typical UGC haul. It appears to be filmed in a home setting with soft, natural lighting. The editing is simple with static shots and smooth transitions, focusing on showcasing the products and the presenter's review. The production quality is polished, giving it a commercial feel while maintaining a relatable, user-generated style. The ad uses consistent center framing, with the presenter directly addressing the camera, creating a personal connection with the viewer. The pacing is consistent, with each product getting adequate screen time and description, allowing viewers to appreciate the details and features. Audio and visual elements are synced well, with cuts and actions timed to the presenter's speech, enhancing the overall engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code Megan. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The presenter introduces herself and the Oner Active "Honor Your Body" capsule collection, directing viewers to use code MEGAN. - 00:04–00:12 00:04–00:12 She begins by showcasing the Soft Motion Seamless Top, describing it as a cropped, long-sleeve top. - 00:12–00:23 00:12–00:23 She explains why she likes the Soft Motion Seamless Top, emphasizing its comfortable, lightweight material and built-in cups. - 00:23–00:35 00:23–00:35 She transitions to the Seamless Pieces, showcasing a triangle bralette and underwear with the Oner logo. - 00:35–00:41 00:35–00:41 Next, she presents the Camisole-Style Tops, highlighting their comfortable and stretchy material. - 00:41–01:03 00:41–01:03 The presenter then showcases the Baby Pink Knitwear Set, highlighting the off-the-shoulder sweater and its warmth and full length. - 01:03–01:12 01:03–01:12 She shares a styling tip, demonstrating how to wear the knit sweater as a shrug and expresses the desire for Oner to make a product like this in the future. - 01:12–01:26 01:12–01:26 She shows how she turns the sweater upside down to create the “shrug” look and what to do with the extra fabric. - 01:27–01:42 01:27–01:42 She showcases the Baby Pink Knit Pants, mentioning that they fit her nicely and advises viewers to be mindful of what they wear underneath due to the light color’s sheerness. - 01:43–01:55 01:43–01:55 The presenter highlights the new Mello Tops with three-quarter sleeves, emphasizing their classic and versatile style for wear outside the gym. - 01:55–02:04 01:55–02:04 She describes the Mello top’s features (v neck and 3/4 sleeves) and announces more colors coming. - 02:04–02:16 02:04–02:16 Moving on, she showcases her favorite styles in the new Cherry Lacquer Purple color. - 02:16–02:26 02:16–02:26 She provides a review for the Cherry Lacquer set, commenting on the colors ability to transform in different lightings, calling the color a “fig magenta.” - 02:26–02:47 02:26–02:47 Finally, she introduces the Soft Grown Pink color, advising viewers to be mindful due to sheerness before putting the long-sleeve top on backward. - 02:47–02:56 02:47–02:56 She wraps up the haul, apologizing for the speed and reminding viewers to use code MEGAN, also inviting viewers to DM her for questions.

# Ad summary This ad highlights the functional benefits of athletic wear, splitting the screen to demonstrate different features of the brand's hybrid essentials. One side focuses on 'all over compression,' while the other emphasizes a 'lightweight feel,' catering to diverse preferences within the athletic community. # Brand positioning This brand presents itself as a provider of high-performance athletic wear designed to enhance workouts and physical activities. Positioned as a modern and functional brand, it provides hybrid essentials that cater to different preferences through technologically advanced designs. The brand pushes against the notion that activewear must fit one specific mold, instead embracing hybrid designs that offer choices like all-over compression or a lightweight feel. The brand positioning is both functional, emphasizing performance features, and emotional, aligning with an active lifestyle. # Product The ad features hybrid athletic wear essentials designed for versatile performance. On the left, the set includes a black high-necked sports bra and high-waisted black bike shorts, emphasizing all-over compression for support. A stainless steel water bottle is held in the model's left hand. On the right, the set consists of a long-sleeved black top and matching black shorts, focusing on a lightweight feel for comfort and mobility. The products are designed to adapt to different workout needs and preferences, offering options in fit and feel. The key message is that these products are worth trying because they provide tailored functionality for optimal athletic performance. # Visual style The ad features a clean, minimalist aesthetic with a studio-shot production quality. The visual motif is a split-screen layout, effectively dividing the frame to showcase distinct product variations. The image treatment includes subtle color grading to achieve a uniform, soft tone across the entire visual. Typography is integrated in a straightforward, legible manner to convey key product attributes. The overall style is native to social media platforms, optimized for scannability and immediate engagement. # Hooks Headline: PICK UP THE PACE WITH OUR HYBRID ESSENTIALS. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting two models in athletic wear, side by side. This sets the stage to showcase the brand's 'hybrid essentials' that combine functional designs for different workout preferences, with the brand speaking directly to the viewer. - The left side of the screen highlights a model wearing compression-focused athletic wear. This communicates the availability of options for those who prefer a more secure and supportive fit. The brand is highlighting the features and benefits. - The right side of the screen features a model in lightweight athletic wear. This offers a contrasting option for those who prioritize comfort and ease of movement. The brand is highlighting the features and benefits. - The ad concludes by emphasizing the functional benefits associated with each outfit. This reinforces the brand's commitment to versatile athletic wear solutions, from the brand's point of view.

# Ad summary This ad for Oner Active highlights the durable stretch of their activewear, emphasizing its second-skin feel. The ad features a woman in workout attire holding a jump rope. # Brand positioning Oner Active presents itself as a high-performance activewear brand that prioritizes comfort and durability. Positioning itself in the premium activewear market, Oner Active focuses on providing clothing that feels like a 'second skin,' implying a high degree of comfort and flexibility. This suggests a brand that values both functionality and a close, comfortable fit, appealing to those who want activewear that supports their workout without restriction. By emphasizing a 'second skin feeling,' Oner Active sets itself apart by focusing on the sensory experience of wearing their clothing, blending technical performance with an emotional benefit of comfort. # Product The featured product is a matching activewear set from Oner Active, consisting of a sports bra top and high-waisted biker shorts. The set is shown in a deep red color and appears to be made from a soft, flexible material designed to move with the body. The primary selling point highlighted is the 'durable stretch' which is meant to offer a 'second skin feeling.' The material looks lightweight and breathable, suggesting it is suitable for intense workouts while remaining comfortable against the skin. The shorts and bra allow for a full range of motion, which makes the product worth considering for those with an active lifestyle. # Visual style The ad has a clean and athletic aesthetic with a focus on the product and the model's physique. The production quality appears high, with professional lighting and clear imagery. The use of a neutral background and simple typography ensures the focus remains on the activewear. The overall style is modern and minimalist, which is intended to convey a sense of quality and performance. # Hooks Headline: DURABLE STRETCH FOR THAT SECOND SKIN FEELING. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP THE LOOK # Point of view - [object Object] # Storyline - The ad opens with a woman in a matching activewear set, which immediately showcases the product and its sleek design. This creates a clear visual of the product in use, appealing to viewers interested in activewear fashion, from the brand's perspective. - The central claim, 'Durable stretch for that second skin feeling,' is presented to convey the comfort and performance of the activewear. This is the brand telling the audience what makes its product stand out. - The 'Shop the look' button prompts the viewer to take immediate action. This is the brand encouraging direct engagement and purchase.

# Ad summary This ad showcases the Oner Active brand by featuring two models wearing their Softmotion line athletic wear. The models pose against a neutral gray background, emphasizing the fit and style of the clothing. The ad includes a tagline highlighting the versatility of the styles and a call to action to shop the collection. # Brand positioning Oner Active is presented as a high-quality activewear brand, designed for individuals who value both performance and style in their athletic apparel. The brand positions itself by suggesting its apparel not only supports an active lifestyle but also offers a fashionable look suitable for diverse activities. With the tagline 'Styles that look good doing everything,' Oner Active emphasizes versatility and aesthetic appeal. The brand opts for a clean and modern aesthetic, suggesting a focus on quality and design, aligning with an emotional desire to look good and feel confident during any activity. The positioning seems to ignore the trend of fast fashion by emphasizing versatile pieces that work for a multitude of activities. # Product The featured product is the Softmotion line from Oner Active, which includes a sports bra and flared pants. The sports bra is burgundy with gray trim, featuring a racerback design and the brand name 'ONER' visible on the back strap. The flared pants are gray and appear to be made from a flexible, soft material, as indicated by the 'Softmotion' product line name. This product is designed for individuals who want activewear that is both functional and stylish, suitable for workouts and everyday wear. The ad emphasizes the versatility of the collection, suggesting that the clothing can be worn for 'everything,' addressing the purchase barrier of needing separate outfits for different activities. The products appear to be high-quality and designed for comfort and performance, promising a fashionable look that can be worn anytime. # Visual style The ad features a clean, studio-shot style with a focus on showcasing the product's fit and design. The neutral gray background emphasizes the apparel, while the soft lighting and simple composition create a modern, high-quality feel. The visual style seems to be optimized for easy scannability in-feed, with clear product visibility and a straightforward message. # Hooks Headline: STYLES THAT LOOK GOOD DOING EVERYTHING. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP SOFTMOTION™ # Point of view - [object Object] # Storyline - The image shows two women wearing Oner Active apparel. The ad introduces the brand and its Softmotion line. It emphasizes style and versatility. The audience sees the apparel from the brand's perspective, highlighting its athletic apparel design and fashion forwardness. - The copy highlights that the styles 'look good doing everything', suggesting the apparel is versatile and stylish. This messaging comes from the brand, focusing on the dual benefits of aesthetics and functionality. It encourages the audience to shop the collection, reinforcing the brand's call to action and product appeal.

# Ad summary A young woman shares what she eats in a typical day to gain muscle while still enjoying realistic foods. She emphasizes her commitment to hitting her protein goals and shows examples of high-protein meals and snacks. # Brand positioning The ad promotes a brand that advocates for health and fitness without sacrificing the enjoyment of food. It pushes against the restrictive diets often associated with fitness goals, instead promoting a balanced approach where one can eat like a "normal person" while still achieving significant muscle gain. The brand seeks to occupy a space in the consumer's mind where healthy eating is synonymous with enjoyment and sustainability, rather than deprivation. It aligns with values of realism, consistency, and achieving tangible results without extreme measures. # Product The ad features several high-protein food options intended to aid in muscle gain. These include protein pancakes (20g protein), chicken sausages and bagel (35g protein per two sausages), a beef burrito (45g protein), and a protein mousse (20g protein). The protein pancakes are presented as a tastier, calorie-rich alternative to Greek yogurt, which the creator states didn't provide enough calories for muscle gain. The chicken sausages are highlighted for their convenience and ease of consumption. The beef burrito is rich in minced meat for high protein content and features shredded cheese. The protein mousse is highlighted as a convenient high protein snack. The ad emphasizes that maintaining a high-protein diet doesn't have to be restrictive or boring. # Visual style The ad has a UGC feel, with natural lighting and simple edits. The production quality is casual and relatable, aligning with the intended tone of a friend sharing her daily routine. The ad uses jump cuts to transition between scenes, maintaining a consistent pace. The visuals support the authentic and achievable tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator, dressed in workout attire, introduces the topic of her video, stating that her body is starting to look exactly how she wants it to this year and in time for summer. This is because she has been locked in with what she has been eating. The message is that her progress is due to her diet, setting the stage for a discussion on what she eats, positioning the creator as a knowledgeable figure in fitness. - 00:07–00:16 00:07–00:16 She reminds viewers that she told them she was going to take her food seriously this year. She then adds that she has been hitting her protein goal nearly every day and states she is really proud of herself. The message is that she wants viewers to know how she is doing as well as to validate her own progress and commitment. The creator's tone is enthusiastic. - 00:16–00:21 00:16–00:21 Building on the last line, she adds that she also likes to eat like a normal person and make sure her foods are realistic, otherwise she doesn't think it's maintainable. She states that she will take viewers through what she eats in a typical day to gain muscle as a girl who likes to eat like a normal person, but is also aiming for 120g of protein every single day. The message is to convey that her approach to diet is sustainable and relatable. - 00:21–00:28 00:21–00:28 The creator shows and describes her first meal, 3 protein pancakes (20g), adding that she has been absolutely loving them because she wasn't gaining enough muscle on Greek yogurt. This moment emphasizes a key point: the protein pancakes are a tastier, calorie-rich alternative that provides better results. - 00:28–00:33 00:28–00:33 Showing her second meal, the creator adds that her hyperfixation at the moment is definitely chicken sausages and a bagel (35g). She states that they have 10 grams of protein per two sausages, and they're just so easy and convenient. This reiterates the value proposition of convenience, appealing to busy viewers. - 00:33–00:43 00:33–00:43 Displaying her third meal, a beef burrito (45g), the creator reminds viewers that she had leftovers from a previous video. She adds that she always puts loads of mince in this, so there's so much protein in this one, and it's really delicious. To finish off her day of eating and make sure that she is hitting her protein goal, she always has a little protein snack. - 00:43–00:45 00:43–00:45 She displays her protein snack, a protein mousse (20g). - 00:45–00:47 00:45–00:47 The creator states that is everything she ate today as a girl trying to gain muscle. This emphasizes her goal and reiterates the relatability of the content. - 00:47–00:49 00:47–00:49 She ends the video by saying that she hopes it was helpful and says goodbye.

# Ad summary This image ad for Oner Active features a woman in athletic wear and boxing wraps, encouraging viewers to find their movement and shop the brand. # Brand positioning Oner Active is presented as a brand that empowers individuals to find their own form of movement and activity. The brand aligns with a lifestyle of fitness and physical activity, promoting the idea of personal expression through exercise. The brand seems to ignore category norms by focusing on individual movement rather than competitive performance. The brand positioning is both functional, providing activewear, and emotional, encouraging personal expression and empowerment through movement. # Product The ad features a matching set of activewear from Oner Active, including a sports bra and high-waisted shorts. The sports bra is light pink with white trim and a V-neck design. The high-waisted shorts are also light pink and appear to be seamless. The activewear is designed for comfort and flexibility during physical activity. The ad encourages viewers to find their movement, suggesting the activewear is suitable for various types of exercise. The ad addresses the purchase barrier of finding suitable activewear by showcasing a stylish and functional set. # Visual style The ad has a highly polished, studio-shot production quality. The visual motif is a clean and minimalist design with a focus on the product and the model. The image treatment includes background blurring and even lighting. The typography is large and bold, making it easily scannable in-feed. # Hooks Headline: FIND YOUR MOVEMENT. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP ONER ACTIVE. # Point of view - [object Object] # Storyline - The ad opens with a woman in athletic wear and boxing wraps, suggesting a theme of fitness and movement. This is intended to capture the viewer's attention and set the tone for the ad, from the brand's perspective. - The text overlay encourages viewers to "FIND YOUR MOVEMENT," inviting them to explore their own form of physical activity. This is intended to inspire and motivate the audience, from the brand's perspective. - The ad concludes with a call to action to "SHOP ONER ACTIVE," directing viewers to purchase the featured activewear. This is intended to drive sales and promote the brand, from the brand's perspective.

# Ad summary This ad features the Oner EnhanceLift leggings. The leggings are a maroon color. The ad calls out that the leggings are 'Engineered to accentuate' and encourages users to shop now. # Brand positioning Oner Active positions itself as a premium activewear brand that caters to individuals who prioritize both performance and style in their fitness apparel. The brand is dedicated to creating innovative designs that not only enhance athletic performance but also make a statement in the fashion world. The brand seems to stay on top of current trends while providing performance functionality for their customers. # Product The ad showcases Oner Active EnhanceLift leggings, a fitness apparel designed to accentuate the body's natural curves. These leggings are made from a maroon ribbed material and feature a high-waisted design with visible contouring and detailing along the sides. The ad highlights its engineering 'to accentuate', showcasing it as a must have. # Visual style The ad features a minimalist aesthetic with a focus on the product. The maroon color scheme creates a monochromatic look, while the close-up shot emphasizes the leggings' design and fit. The overall production quality is highly polished, suggesting a studio shoot with professional lighting and editing. The typography is clean and modern, complementing the activewear brand's image. The ad is designed to be easily scannable in-feed, with the bold headline and clear call to action. # Hooks Headline: ENGINEERED TO ACCENTUATE. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP ENHANCELIFT™ # Point of view - [object Object] # Storyline - The ad begins with a close-up shot of a person wearing Oner Active EnhanceLift leggings, focusing on how the leggings look on the wearer. This perspective highlights the physical appearance and form the leggings give. - Next the ad shows the text 'Engineered to accentuate' and a call to action to shop. This continues the brand's effort to showcase how the leggings will look on the wearer.

# Ad summary This ad features a woman wearing a white sports bra and blue athletic shorts. The ad promotes the brand Oner. # Brand positioning Oner is presented as an athletic apparel brand for women. The ad aligns the brand with an active lifestyle and body positivity through the model's athletic build. The brand focuses on providing stylish and functional activewear. # Product The ad features a woman wearing a white halter-style sports bra with a small grey logo in the center. She is also wearing fitted, high-waisted athletic shorts in a solid blue color. The bra appears to be designed for medium-impact activities, offering support and style. The shorts are mid-thigh length and look to be made from a flexible, sweat-wicking material. # Visual style The ad has a bright, natural, and slightly desaturated color palette. The production quality is high, with clear focus and attention to detail. The image is clean and simple, emphasizing the product. The font is sans-serif. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad features a woman in athletic wear, suggesting she may be about to work out or has completed a workout. The purpose is to capture the viewer's attention and showcase the brand's apparel on a fit model. The audience experiences the story from the brand's perspective.

# Ad summary This image ad showcases activewear from Oner Active. It features a woman wearing a zip-up jacket and shorts, both in a gray color, promoting the SOFTMOTION™ line. The ad aims to drive purchases by highlighting the brand and encouraging viewers to shop now. # Brand positioning Oner Active is presented as a premium activewear brand that emphasizes comfort and performance. The brand aligns with a lifestyle that values both fitness and fashion, offering functional yet stylish apparel. It positions itself in the activewear market by focusing on soft, comfortable materials, as highlighted by the SOFTMOTION™ line. The brand aims to occupy a space in the consumer's mind as a provider of high-quality activewear that feels good to wear, moving away from traditional, often stiff, performance fabrics. # Product The featured product is activewear from the Oner Active SOFTMOTION™ line, comprising a zip-up jacket and shorts. The jacket is a long-sleeved, form-fitting design with a full zipper and thumb holes, made from a soft, gray material. The shorts are high-waisted and made from the same soft, gray material, designed for comfort and flexibility during workouts or casual wear. The ad highlights the unique selling proposition of the SOFTMOTION™ line as exceptionally comfortable activewear. The use occasion is versatile, suitable for both exercise and everyday activities. The visual presentation suggests that the product addresses potential purchase barriers by showcasing a modern, stylish design that looks good both in and out of the gym. # Visual style The ad features a clean and polished visual style, typical of activewear brands. The lighting is soft and the background is a neutral gray, allowing the product and model to stand out. The image has a studio-shot quality, with attention to detail in the styling and presentation. The typography is modern and legible, contributing to the overall sleek aesthetic. The visual style aligns with platform norms for fashion and activewear, making it scannable and eye-catching in-feed. # Hooks Headline: SOFTMOTION™ # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with a woman wearing the brand's activewear, establishing the product in a real-life context. This is from the brand's perspective, showcasing the apparel's aesthetic appeal and fit. - The focus shifts to the 'SOFTMOTION™' line, with the brand highlighting a specific product line that focuses on comfort and flexibility. This reinforces the brand's unique selling point and promotes their product's comfort features, from the brand's perspective. - A 'SHOP NOW' button is displayed, guiding the viewer to take immediate action and purchase the featured activewear. The brand offers a direct call to action to facilitate sales and increase customer engagement.

# Ad summary This ad for Oner Active features a woman in workout clothes doing yoga to highlight the product feature of a non-rolling waistband. # Brand positioning Oner Active is presented as a premium activewear brand focused on high-performance athletic apparel. The brand prioritizes functionality for active lifestyles, as reflected in its innovative design details. Oner Active is positioned as a brand that understands the need for functional workout wear, designed for comfort and support. # Product The ad features a dark blue sports bra and leggings set from Oner Active. The leggings are designed with a key feature: a non-rolling waistband that stays in place during physical activity. The activewear is presented as a comfortable and functional option for activities like yoga, designed to eliminate the distraction of constantly adjusting the waistband. The set is sleek, form-fitting, and made of a soft material. The brand's logo is visible on the sports bra, indicating a cohesive brand aesthetic. # Visual style The ad has a clean, minimalist aesthetic with a focus on the activewear and the woman's form. The neutral color palette, soft lighting, and simple background create a calm and inviting feel. The overall look is polished and professional, consistent with an established brand. # Hooks Headline: SAY GOODBYE TO ROLLING WAISTBANDS. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens by showcasing a woman in an Oner Active sports bra and leggings set as she performs a yoga pose. The brand is using a realistic scenario to demonstrate the apparel's intended use and comfort. - Next, the ad highlights the key benefit of the leggings: a non-rolling waistband. This is intended to show how the product eliminates a common frustration during workouts and other physical activities. - The ad concludes with a call to action, inviting viewers to "Shop Now." This directs the customer to purchase and take advantage of the product's features.

# Ad summary An influencer showcases workout clothes by Oner. She highlights how the leggings are high-waisted to make her legs look longer. The influencer also shows the color Granite Blue and includes a promo code for a discount at checkout. # Brand positioning Oner is presented as a trendy athletic wear brand, that emphasizes both style and performance. The brand focuses on providing women with athletic wear options that make them feel confident and supported during workouts. Oner's line of athletic wear distinguishes itself by combining functionality with a fashionable edge, as well as focusing on specific design elements that enhance the wearer's silhouette. # Product The featured product is Oner's athletic wear set in the color Granite Blue, which includes a square neck sports bra, leggings, shorts, and a short-sleeve crop top. The presenter highlights that the leggings are high-waisted, creating the illusion of longer legs. She adds that the color Granite Blue is new and encourages viewers to buy it before it sells out because she believes it will be super popular. She also showcases the shorts and short-sleeve crop top options, which she notes are very soft and perfect for lifting. # Visual style The ad has a polished commercial aesthetic due to the higher production quality. The editing style features quick cuts and transitions to maintain viewer engagement. The pacing is consistent throughout, contributing to the ad's upbeat rhythm. There are no visual motifs, as the ad primarily focuses on showcasing the product. Overall, the visual style aims to create a positive and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code Kelby. # Point of view - [object Object] # Storyline - 00:00–00:05 The influencer is presenting Oner’s newest drop. - 00:01–00:05 She is showcasing Oner’s square neck sports bra and effortless leggings. - 00:05–00:06 She states that it is her favorite combo. - 00:06–00:17 She claims the leggings make her legs look a million miles long and even with her longer torso and shorter legs she is getting a longer leg illusion from the fit. - 00:17–00:21 She reiterates the color is Granite Blue and to buy before it sells out. - 00:22–00:24 She showcases the shorts and claims she loves them. - 00:24–00:26 The influencer models the crop top and shorts. - 00:26–00:30 She says the color is perfection and she cannot wait to lift in it. - 00:30–00:32 The influencer claims it is so cute. - 00:32–00:36 She says a small top, small shorts, small leggings, and medium sports bra is her go to. - 00:36–00:39 She says to use code Kelby for a discount at checkout.

# Ad summary This image ad for Oner Active uses a grid layout to showcase the brand's activewear on a model in various poses and colors. The central panel features the brand name prominently. # Brand positioning Oner Active is presented as a contemporary athletic wear brand designed for active women. The brand's positioning focuses on sleek, form-fitting designs, likely intended for both performance and lifestyle integration. The ad highlights the variety of colors and styles available, suggesting the brand is stylish and versatile enough to meet diverse workout needs. The brand emphasizes modern aesthetics and empowering women to look and feel good while staying active. # Product Oner Active offers a range of athletic wear, including tank tops, long-sleeve tops, leggings, shorts, and pants. The clothing is designed to be form-fitting and supportive, constructed from materials that appear to be flexible and breathable. The ad showcases various color options, highlighting the brand's commitment to fashionable and functional athletic wear. The pieces are shown in a studio setting, suggesting they are suitable for various workout activities, from yoga to more intensive training. The products address the need for stylish and comfortable activewear that supports an active lifestyle. # Visual style The ad uses a clean, studio-shot aesthetic with a consistent light gray background. The images are well-lit and feature a model in various active poses, highlighting the activewear's fit and flexibility. The grid layout provides a modern and organized look, while the neutral background keeps the focus on the clothing. The typography is simple and bold, ensuring the brand name stands out. # Hooks Headline: ONER ACTIVE # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a grid of nine images featuring a model showcasing Oner Active apparel in different poses and colors, which is intended to capture the viewer's attention and highlight the versatility of the brand. This initial grid is presented from the brand's perspective, focusing on visual appeal and variety. - The brand name 'ONER ACTIVE' is prominently displayed in large, white font in the center panel, which reinforces brand recognition and serves as a focal point of the ad. This placement ensures the viewer knows which brand is being featured. - The model's various poses, from seated to dynamic stretches, illustrate the range of motion and activities the apparel supports, which is intended to provide a sense of the product's functionality. These poses give the viewer an idea of the apparel’s versatility and comfort during different exercises, as seen from the brand’s perspective. - Each panel features a different color combination and style, which is meant to showcase the variety available within the Oner Active product line. This demonstrates that the brand is able to meet diverse customer tastes, as viewed from a brand perspective.

# Ad summary This ad features a model showcasing athletic wear from Oner Active. The model stands on a rotating platform and poses to display the clothes from all angles. # Brand positioning Oner Active is presented as a brand providing athletic wear. The brand's products appear durable and form-fitting, designed to enhance the wearer's physique. The minimalist presentation with a focus on the athletic build of the model and the clean studio backdrop suggests the brand is targeting individuals who are serious about fitness and want apparel that supports their active lifestyle. The brand does not appear to engage in trends or push against any norms. Instead, it focuses on functional athletic wear that highlights the body. # Product The ad features a variety of athletic wear from Oner Active, including sports bras, leggings, and pants. These garments are designed to be form-fitting and are available in a range of neutral colors. The sports bras offer support and come in racerback and halter styles. The leggings and pants are high-waisted, accentuating the wearer's shape. The products are presented as durable and suitable for active individuals. There are no specific features, ingredients, or design details mentioned. The products appear suitable for workouts or casual wear. # Visual style The ad has a clean and minimalist aesthetic with a focus on showcasing the athletic wear. The editing style consists of static shots with smooth transitions, maintaining a polished commercial look. The visual motif is a single model on a rotating platform, filmed in a studio with neutral backgrounds and even lighting. The pacing is consistent and moderate. The audio-visual sync is simple, with product actions aligned with the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 00:00–00:11 A woman stands on a rotating platform, posing and adjusting her clothing. The message conveyed is to showcase the athletic wear from all angles, emphasizing its fit and design. The audience experiences the brand's perspective, with a focus on presenting the product in an appealing manner. The tone is neutral and straightforward, aimed at highlighting the product's features.

# Ad summary This ad showcases athletic apparel from ONER, featuring a matching sports bra and shorts set. The image focuses on the comfort and coolness of the apparel during physical activity. # Brand positioning ONER is presented as a brand focused on athletic apparel designed for comfort and performance. It positions itself as a provider of clothing that allows individuals to move freely and stay cool during physical activities. The brand promotes a lifestyle centered around fitness and well-being, without the constraints of uncomfortable or restrictive clothing. ONER emphasizes the functional aspects of its apparel, aiming to enhance the wearer's experience during workouts or active pursuits. # Product The featured product is a matching set of athletic apparel, consisting of a sports bra and shorts. The sports bra is designed with a light blue outer layer and white trim. The shorts are a matching light blue color with a loose, flared silhouette. The set is designed for comfort and freedom of movement during physical activity. The ad emphasizes that the apparel keeps the wearer cool. # Visual style The ad features a clean, fitness-oriented aesthetic with a focus on the product and the model's physique. The setting is a gym or workout space, providing context for the athletic apparel. The overall style is polished and professional, likely shot in a studio. # Hooks Headline: STAY COOL. MOVE FREELY. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a woman posing confidently in athletic apparel. The purpose of this is to showcase the brand's clothing in an active context, with the audience experiencing it from the brand's perspective, highlighting the style and fit of the apparel. - The text "STAY COOL. MOVE FREELY." appears beside the woman, emphasizing the key benefits of the apparel. The audience experiences it from the brand's perspective, conveying the message that the clothing is designed for comfort and performance during physical activity. - The brand name "ONER" is displayed at the bottom, reinforcing brand recognition and association with the advertised apparel. The audience experiences it from the brand's perspective, solidifying the brand's identity.

# Ad summary This image ad features an athletic woman using a self-propelled treadmill. The ad is highlighting the 'Oner' brand athletic wear, specifically the shorts and sports bra that the woman is wearing. The text on the ad reads 'MADE TO GO THE DISTANCE' and 'ONER'. # Brand positioning Oner Active is presented as a premium athletic wear brand that focuses on enabling and supporting its customers' fitness journeys. The brand positions itself as being made to withstand the rigors of athletic training. The brand aligns itself with an active and performance-driven lifestyle. The brand does not obviously push against category norms. # Product The ad features a pair of athletic running shorts and a coordinating sports bra, both from Oner Active. The shorts are high-waisted with a loose, flowy fit that allows for ease of movement during intense workouts. A small version of the brand's logo is visible on the rear waistband of the shorts. The sports bra features a supportive design with a racerback style. The products are designed to withstand the rigors of athletic training. # Visual style The ad has a clean and athletic visual style. It features bright lighting and a neutral background. The production quality is high, with a focus on showcasing the athletic wear during physical activity. # Hooks Headline: MADE TO GO THE DISTANCE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a shot of a woman running on a treadmill, showcasing athletic apparel in action. The focus is on the movement and durability of the product. This moment is intended to demonstrate the product's use in a high-performance fitness setting from the brand's point of view. - The copy highlights the product's purpose in relation to the activity shown in the video. This moment aims to emphasize the brand's commitment to athletic performance, viewed from the brand's perspective. - The ad concludes with the brand's name. This is meant to reinforce the brand's presence and identity in the viewer's mind from the brand's perspective.

# Ad summary A UGC-style ad where a creator tries on and reviews multiple workout sets and athletic wear from Oner Active. She highlights features like the soft material, fit, and style, while also offering a discount code. # Brand positioning Oner Active is presented as a brand that offers stylish and comfortable activewear designed to flatter the wearer's figure. The brand emphasizes soft, high-quality materials and on-trend colors, positioning itself as a go-to for those who want to look and feel good while working out or being active. The brand aims to occupy a space that values both functionality and aesthetics. By using a creator who emphasizes the fit and comfort of the clothing, Oner Active aligns with a lifestyle that prioritizes feeling confident and stylish. The brand appears to ignore typical norms of super high performance athletic wear by opting for more casual and comfortable fabrics and cuts, focusing on emotional benefits like confidence and a flattering fit. # Product The ad features a variety of Oner Active workout sets and individual pieces. These include the Soft Motion high-waisted leggings and jacket, available in 'fiery red', made from a soft material and designed to fit well in the 'bum area' to create a 'booty pop'. Also featured is the Mellow Motion three-quarter length sleeve top in 'soft girl pink', which is slightly see-through. The Effortless Lifts seamless shorts in 'citrus green' is paired with the Air Move jacket, a lightweight cover-up. The jacket is available in a range of colors, including 'pink' and 'velvet mocha'. The Oversized Knit Sweats are also shown, paired with a matching tank top. All sets and items are in a size small. The common thread is that all items focus on a balance between comfort, style, and fit. These pieces work to address concerns about finding activewear that is both functional and flattering. # Visual style The ad has a polished UGC feel, with a clean and bright aesthetic. The video is shot in a well-lit, modern home, giving it a high-end, yet relatable vibe. The editing style consists of quick cuts to showcase different outfits and highlight specific features. The pacing is consistent, with around 10 cuts per minute, keeping the video engaging and fast-moving. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use code Kelby and you'll get a discount at checkout. # Point of view - [object Object] # Storyline - 00:00–00:17 00:00–00:17: The creator begins by showcasing a fiery red workout set, which includes the Soft Motion high-waisted leggings and jacket. She expresses her obsession with the color and highlights the flattering fit of the leggings, particularly in the 'bum area'. The message conveyed is that the set is both comfortable and flattering, giving the wearer the 'booty pop that everybody wants'. The tone is enthusiastic and confident, from the creator's perspective. - 00:17–00:29 00:17–00:29: The creator then switches to a soft girl pink set, highlighting the three-quarter length sleeve Mellow Motion top. She points out that it is slightly see-through. The message conveyed is that the set is stylish and on-trend. The tone is enthusiastic, and from the creator's perspective. - 00:29–00:46 00:29–00:46: Next, the creator showcases an effortless lift set in citrus green, consisting of seamless shorts and the Air Move jacket. She describes the set as so good and expresses that the jacket is also available in pink and velvet mocha. She then opens the jacket to show the matching sports bra. The message conveyed is that the set is effortlessly stylish and comfortable. The tone remains enthusiastic, from the creator's perspective. - 00:46–01:11 00:46–01:11: The creator presents the oversized knit sweats with a matching tank top. She mentions having received numerous compliments while wearing the set at the airport. She highlights the oversized hood and the comfort of the set. The message conveyed is that the set is comfortable, stylish, and will get you compliments. The tone is casual and enthusiastic, from the creator's perspective. - 01:11–01:19 01:11–01:19: The creator holds up a variety of sets and encourages viewers to let her know which ones they want her to try on. She mentions that everything she is wearing is a size small and provides a discount code. The message conveyed is to promote the brand and provide a discount to encourage purchase. The tone is friendly and engaging, from the creator's perspective.

# Ad summary This ad promotes activewear from ONER through an image of a woman lifting weights. The ad highlights the brand name and includes a call to action to shop now. # Brand positioning ONER is presented as a performance-focused activewear brand. The brand is visually tied to the gym and hardcore fitness training, implying that its clothing is durable and functional enough to withstand intense workouts. The overall aesthetic leans towards a modern and athletic lifestyle, positioning ONER as a brand that supports and enhances athletic performance. # Product The ad features a matching set of activewear from ONER, consisting of a sports bra and high-waisted biker shorts. The set is a dark gray color and appears to be made of a flexible and supportive fabric. The shorts are a form-fitting design with a subtle v-shaped seam at the rear. The sports bra has a racerback design. The clothing is designed for high performance, and the ad suggests that this activewear will allow one to 'lock in and load up'. # Visual style The visual style is clean and modern, with a focus on athletic performance. The image is well-lit and professionally shot, emphasizing the quality of the activewear and the intensity of the workout. The framing is tight, focusing on the model's form and the fit of the clothing. The color palette is muted, with a focus on neutral tones and dark grays, creating a serious and focused atmosphere. # Hooks Headline: STYLES TO LOCK IN & LOAD UP # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad begins with the text 'STYLES TO LOCK IN & LOAD UP', set against a background of a woman lifting weights. The message conveys that ONER provides clothing that enables and supports intense workouts, presented from the brand's perspective. - A 'SHOP NOW' button is visible. This beat encourages immediate purchase and action, from the brand's perspective. - The brand's name, ONER, is shown prominently. This message reinforces brand awareness, coming from the brand itself.