How Nintendo of America Advertises on Meta

# Ad summary This ad promotes the Yoshi and the Mysterious Book video game. The game is available only on Nintendo Switch 2, and features various environments and creatures for the user to discover. # Brand positioning Nintendo Switch presents itself as an entertainment brand, offering a variety of family-friendly and fun video games. It pushes against the idea that gaming is only for adults and showcases the ability for users of any age to have fun with their games. # Product Yoshi and the Mysterious Book is an adventure game for Nintendo Switch where eager explorers can help Yoshi uncover all kinds of creatures. Users can explore various habitats from the wild woods to the sea side, and use Yoshi's abilities to make discoveries. The game is only available on Nintendo Switch 2. # Visual style The ad has a playful and family-friendly aesthetic. The editing style uses quick cuts with smooth transitions to highlight the game's various characters and environments. The production quality is polished to appeal to viewers. The color palette is a mix of pastels and brighter colors, contributing to the ad's overall friendly and cheerful vibe. The visuals and audio are in sync to give the viewer a complete experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action PRE-ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the game's title and various characters from the game. The intention is to entice gamers with the game's storyline and interesting characters. - 00:02–00:05 00:02–00:05 The ad transitions to a screen where Yoshi encounters one of the game's characters, conveying that the game allows the user to discover new characters and worlds. - 00:05–00:10 00:05–00:10 The ad shows Yoshi flying around and through other worlds, showing the viewer the various environments that Yoshi can travel through. - 00:10–00:14 00:10–00:14 The ad closes with the game's title, a screen showing the release date, and prompts the viewer to pre-order the game.

# Ad summary This ad is promoting Yoshi and the Mysterious Book, a new game available on Nintendo Switch 2. The ad shows gameplay of Yoshi as he explores all kinds of creatures and habitats from the wild woods to the sea side. The ad features a voiceover encouraging users to pre-order the game today. # Brand positioning The brand, Nintendo Switch 2, is presented as a provider of explorative and fun gaming experiences. The brand aligns with values of creativity and adventure. Nintendo Switch 2 differentiates itself by positioning itself as a family-friendly and accessible gaming platform. # Product Yoshi and the Mysterious Book is a game available on Nintendo Switch 2. The game involves Yoshi exploring different habitats such as wild woods and the sea side. Yoshi uses his special abilities to make discoveries. The game is available for pre-order today. # Visual style The ad has a whimsical and cartoon aesthetic, which appeals to the game's target audience. The editing style features quick cuts that keep the viewer engaged. The production quality is polished and professional. The pacing is upbeat and fast. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action PRE-ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a view of multiple cartoon Yoshi's and the game's logo. - 00:02–00:08 00:02–00:08 The voiceover welcomes eager explorers to help Yoshi uncover all kinds of creatures and by exploring habitats from the wild woods to the sea side. - 00:08–00:10 00:08–00:10 The voiceover says, "and using Yoshi's abilities to make discoveries." - 00:10–00:14 00:10–00:14 The voiceover prompts to "pre-order Yoshi and the mysterious book today, available only on Nintendo Switch 2."

# Ad summary This ad promotes the Nintendo Switch 2, highlighting improved graphics by featuring the game Elden Ring. # Brand positioning Nintendo is a gaming company that aims to occupy the space of providing fun and immersive gameplay experiences with quality graphics for all ages. This brand aligns with a playful and adventurous lifestyle. Nintendo pushes against category norms by providing a family-friendly environment with exclusive games for everyone to enjoy. The brand positioning is functional, offering great performance and simplicity. # Product The Nintendo Switch 2 is a gaming console that allows users to play games on the go or on the television. It features improved graphics. The console is for those who love gaming at home or on the go. A major USP is the superior graphics. # Visual style The ad has a polished and high-end commercial feel with quick cuts and static shots. The editing style supports the enthusiastic tone by showing off gameplay. The pacing is consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with the Nintendo Switch logo. This is meant to catch the attention of viewers. - 00:01–00:02 00:01-00:02: A quick transition is made from the Nintendo Switch logo to the Nintendo Switch 2. This is to introduce the product to the audience and let them know it is an upgraded version of the original Switch. - 00:02–00:09 00:02-00:09: A demonstration of Elden Ring being played on the Nintendo Switch 2 is shown, with a teenager playing in his living room and graphics from the game being displayed. The intention is to display the graphics that the device can support. - 00:09–00:14 00:09-00:14: The Nintendo Switch 2 is displayed on a red background with the tagline, "Power Up Your Play." This is meant to be a selling point and call the customer to action.

# Ad summary This ad promotes Yoshi and the Mysterious Book, a game available exclusively on Nintendo Switch 2. It encourages viewers to pre-order the game. # Brand positioning Nintendo is presented as a well-established and recognizable brand in the gaming industry, particularly for its family-friendly and imaginative games. The collaboration with the popular Yoshi character reinforces Nintendo's brand recognition. The brand positions itself as a leader in the gaming market, especially for innovative and engaging content for Nintendo Switch. # Product The product is Yoshi and the Mysterious Book, a game for the Nintendo Switch 2. It is intended for players who enjoy adventure and creative games, as visually suggested by the character Yoshi and the storybook-like design. The key selling point is its exclusivity to the Nintendo Switch 2, which makes it a unique offering for fans of the platform. The ad highlights availability and encourages pre-orders, suggesting an exciting and engaging gaming experience. The game is released May 21st. # Visual style The ad has a polished, commercial aesthetic with a focus on showcasing the game's vibrant and whimsical graphics. The editing is smooth and straightforward. The pacing is steady, with cuts timed to emphasize key moments and information. The cuts are timed to match the narrator's speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action PRE-ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with gameplay footage of Yoshi in a vibrant, stylized environment. - 00:02–00:05 The game's title card is presented, highlighting Yoshi and the Mysterious Book, along with the availability date and a call to action to pre-order. - 00:05–00:06 The final shot showcases the Nintendo Switch 2 platform.

# Ad summary This ad promotes the Nintendo Switch 2, emphasizing the ability to play graphically intensive games like Elden Ring on a handheld console. The ad shows gameplay footage of Elden Ring running on the Nintendo Switch 2. # Brand positioning The Nintendo Switch 2 is presented as a revolutionary gaming console that bridges the gap between powerful home consoles and portable gaming devices. It aims to occupy a space in the consumer's mind as an innovative brand that delivers high-quality gaming experiences. The brand pushes against the limitations of traditional handheld consoles by enabling users to play graphically demanding games like Elden Ring on the go. It promotes a lifestyle of gaming freedom, allowing players to enjoy their favorite titles anywhere. The brand positioning is both functional (offering powerful performance in a portable device) and emotional (providing excitement and satisfaction). # Product The Nintendo Switch 2 is a handheld gaming console that allows users to play graphically intensive games like Elden Ring on a portable device. The ad features a gray Nintendo Switch 2 console, showing it in use and docked to a TV. The console features detachable controllers on either side and a sleek design. The main USP is the ability to play visually demanding games like Elden Ring on the go. The ad demonstrates the use occasion of playing Elden Ring, addressing the potential purchase barrier of not being able to play console-quality games on a handheld device. The product is for gamers who want to play high-quality games anywhere, without being restricted to a home console setup. The ad aims to show the viewer that the Nintendo Switch 2 is worth buying because it brings a premium gaming experience to a portable format. # Visual style The ad has a polished commercial aesthetic, blending gameplay footage with branded graphics. The editing style uses quick cuts to transition between scenes, with static shots for product displays and gameplay. The production quality is high-end, featuring crisp, clear visuals and smooth transitions. The pacing is moderate, with cuts timed to the music, creating a rhythmic feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with the Nintendo Switch logo and branding. - 00:01–00:03 00:01–00:03: A split-screen shows a man playing a video game with a controller, gameplay footage from Elden Ring on a TV, and a Nintendo Switch Pro controller. This introduces the gaming context from a customer perspective, showcasing both the player and the game. - 00:03–00:09 00:03–00:09: The ad transitions to a full-screen view of Elden Ring gameplay, labeled with “Elden Ring” and “Coming 2026.” This focuses the audience’s attention on the specific game and its future availability, signaling the brand’s focus on high-quality gaming. The visual style shifts to action-packed gameplay footage, emphasizing the game's graphics and intensity. - 00:09–00:14 00:09–00:14: The ad concludes with the Nintendo Switch 2 logo and the slogan “Power Up Your Play,” along with the Elden Ring game cover. This reinforces the brand message of enhancing the gaming experience, highlighting product availability and brand identity.

# Ad summary This ad showcases the Nintendo Switch 2 and new games that are coming to the console. # Brand positioning The Nintendo brand is presented as a leading innovator in the gaming industry, renowned for its high-quality consoles and family-friendly content. Nintendo's brand positioning emphasizes fun, creativity, and social gameplay. The products shown throughout the ad include the Nintendo Switch 2, which is presented as an upgrade, pushing the boundaries of handheld and home gaming. The brand aligns with a family-friendly and inclusive lifestyle, ignoring mature or hyper-competitive gaming culture. The brand positioning is both functional (performance) and emotional (fun). # Product The ad showcases the Nintendo Switch 2, a next-generation portable gaming console, implying an upgrade to the original Nintendo Switch, though functional differences are not explicitly stated. The console is shown with detachable controllers and a dock for TV connectivity, highlighting its versatility. The ad features a sleek, all-black design with color accents on the detachable controllers. Games like "Final Fantasy VII Rebirth" and "Orbitals" are featured, indicating a target audience of gamers. The unique selling proposition (USP) is its ability to seamlessly switch between handheld and docked modes. The console is shown being used at home in front of a TV. The main takeaway from the ad is that the Switch 2 offers an enhanced gaming experience with improved graphics and more exciting games. # Visual style The ad features a clean and modern aesthetic with bright, saturated colors. The editing style combines quick cuts to showcase gameplay footage with smooth transitions for product displays. The production quality appears to be a polished commercial style, which supports the brand's high-quality image. The pacing is fast, with numerous cuts per minute, enhancing the energetic feel. Audio and visual elements are synced to the beat of the music, creating a dynamic and engaging experience. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Nintendo Switch logo appears, transitioning into the logo for the new Nintendo Switch 2 console. - 00:01–00:03 00:01–00:03 The ad displays a collage of different close up views of the console as techno music plays in the background. - 00:03–00:05 00:03–00:05 The ad shows a clip from the game Orbitals, with the text overlay "Orbitals Coming 2026." - 00:05–00:13 00:05–00:13 More clips from Orbitals. - 00:13–00:17 00:13–00:17 The ad displays a collage of different views of the console while also playing the game Final Fantasy 7 Rebirth. - 00:17–00:23 00:17–00:23 More clips from Final Fantasy 7 Rebirth with the text overlay "Final Fantasy 7 Rebirth Coming June 3." - 00:23–00:29 00:23–00:29 Nintendo Switch 2 logo with the console and game titles.

# Ad summary This image ad promotes the Yoshi and the Mysterious Book game available on Nintendo Switch. The ad features two people smiling while playing the game on the Nintendo Switch console, with the game's logo and availability date also shown. # Brand positioning Nintendo Switch is presented as a family-friendly gaming console with a focus on providing fun and engaging experiences for all ages. The brand positions itself as a source of entertainment and connection, shown through the image of two people playing together, implying the console encourages shared experiences. Nintendo seems to ignore the category norms and competitor behaviours of hyper-realistic and competitive gameplay by focusing on creative and cooperative gaming, aligning with the emotional values of joy, togetherness, and lightheartedness. The presence of an ESRB rating reinforces the brand's commitment to providing appropriate content for a wide audience, further emphasizing its positioning as a responsible and inclusive entertainment provider. # Product The product being advertised is the video game 'Yoshi and the Mysterious Book' for the Nintendo Switch. The game is represented by its logo, featuring the character Yoshi, set against an old paper background and the game's title. The game is indicated for a general audience as noted by the E rating from ESRB, meaning it is suitable for "Everyone". The game is presented with a caution for "Mild Fantasy Violence". The ad highlights the availability of the game, indicating when it can be purchased. The ad doesn't delve into specific gameplay features or mechanics, instead focusing on the entertainment value. # Visual style The ad has a mixed visual style, combining a realistic photo of a mother and daughter playing the Nintendo Switch, with digital illustrations. The production quality appears polished but not overly stylized, aiming for a relatable feel. The visual motif includes a split design, separating the realistic family scene from the game promotion section. The image treatment uses lighting effects and background fades to blend the visuals. The typography is simple and legible. The ad attempts to mimic platform native behaviors by using a relatable scene of family fun with a popular character. # Hooks Headline: Available May 21 # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a mother and daughter smiling while playing a Yoshi game on a Nintendo Switch console. This is included to visually demonstrate the game's appeal to a broad audience and its suitability for family entertainment. The audience experiences this moment from the perspective of an observer, witnessing a scene of shared enjoyment. - The game’s logo for "Yoshi and the Mysterious Book" is displayed to showcase the product being advertised and build brand recognition. The audience experiences this from the brand’s perspective. - The ad reveals the availability date, "Available May 21", accompanied by the ESRB rating and content descriptor, informing potential buyers when the game can be purchased and the age appropriateness. The audience experiences this information from the perspective of a potential customer seeking to make an informed purchase decision. - A close-up of Yoshi appears at the bottom of the image, adding a playful element and reinforcing the connection to the game. The audience experiences this element from the brand’s perspective.

# Ad summary This ad promotes the video game Yoshi and the Mysterious Book for Nintendo Switch 2. The ad highlights the game's exploration, creatures, and Yoshi's abilities, encouraging viewers to pre-order the game which is available May 21. # Brand positioning Nintendo is presented as a provider of engaging and family-friendly video games for its Nintendo Switch console. The brand aligns with values of exploration, discovery, and fun. The ad promotes one of Nintendo's well-established franchises, Yoshi, while reinforcing the console's appeal to younger players and those seeking lighthearted entertainment. Nintendo consistently releases products within the Mario and Yoshi family of titles for their consoles and handheld devices. # Product Yoshi and the Mysterious Book is a video game for Nintendo Switch 2. The game involves exploring habitats, from wildwoods to the seaside, and using Yoshi’s abilities to make discoveries and uncover all kinds of creatures. The game is available only on Nintendo Switch 2, and Nintendo is encouraging users to pre-order Yoshi and the Mysterious Book today for availability May 21. The product is for both children and adults. # Visual style The ad has a bright, playful aesthetic, reflecting the fun and family-friendly nature of the game. The editing style features quick cuts to show gameplay footage of the game. The production quality has a polished commercial style. The pacing is fairly consistent throughout the ad, with visual elements and voiceover timed together. The graphics are animated with very little depth and bright colors. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action PRE-ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a cover of Yoshi and the Mysterious Book. The narrator states that eager explorers can help Yoshi uncover all kinds of creatures, setting the stage for an adventure-filled gaming experience. The message is intended to draw in younger gamers and families looking for a fun and engaging game. The ad is told from the brand's perspective, with a focus on the gameplay and exploration aspects. - 00:02–00:08 00:02–00:08 The scene shifts to gameplay footage of Yoshi exploring various landscapes, highlighting the diverse habitats available in the game. The narrator elaborates on how the player can explore habitats from the Wildwoods to the Seaside, implying the scope and variety of environments available. This section provides a visual demonstration of the gameplay, encouraging the player to explore the game. - 00:08–00:10 00:08–00:10 Gameplay footage shows Yoshi completing the level and stars fly up, congratulating the player. The narrator states that the player will be able to use Yoshi’s abilities to make discoveries. This suggests that the character will be able to achieve a number of things. - 00:10–00:14 00:10–00:14 The screen shows the cover of Yoshi and the Mysterious Book, along with a group of animals, and the narrator recommends that people pre-order Yoshi and the Mysterious Book today, suggesting they purchase the game. The ad shifts to a more direct sales pitch. The game is available only on Nintendo Switch 2, which indicates the product is only compatible with this game system.

# Ad summary The ad promotes "Yoshi and the Mysterious Book", available on Nintendo Switch 2. It shows gameplay and ends with a call to pre-order. # Brand positioning Nintendo is presented as a leading entertainment brand that creates fun and engaging video games for players of all ages. The brand is synonymous with quality, innovation, and family-friendly entertainment. Nintendo maintains its brand identity through its iconic characters and long-standing heritage in the gaming industry. # Product "Yoshi and the Mysterious Book" is a video game available on Nintendo Switch 2. The ad shows gameplay and encourages viewers to pre-order the game. The game is visually appealing with colorful graphics and whimsical characters, emphasizing its fun and engaging experience. # Visual style The ad has a bright, colorful, and playful aesthetic, reflecting the family-friendly nature of the game. The editing is simple with smooth transitions, focusing on clear presentation of gameplay and promotional information. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action PRE-ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with gameplay from "Yoshi and the Mysterious Book". - 00:02–00:06 The game title card is displayed with the game's availability and a call to pre-order.

# Ad summary This ad showcases the Nintendo Switch 2 gaming system, highlighting its capabilities and upcoming games available for the system. # Brand positioning Nintendo is presented as a leading innovator in the gaming industry, offering cutting-edge technology and immersive gaming experiences. The brand is positioned as a provider of fun and engaging entertainment for gamers of all ages. The ad emphasizes Nintendo's commitment to pushing the boundaries of gaming and delivering high-quality gaming experiences. The brand is marketed for both functional and emotional appeal. Functionally, it boasts the newest and next gen gaming system. Emotionally, it is presented as fun and exciting entertainment for all. # Product The Nintendo Switch 2 is portrayed as a next-generation gaming system set to launch in 2026. It is presented as an upgrade to the current Nintendo Switch, offering enhanced performance and graphics capabilities. The device is displayed in various modes, including docked to a TV for traditional gaming and in handheld mode for portable play. It has detachable controllers that can be used separately or combined. The system is showcased with titles such as "Elden Ring," "Orbitals," and "Final Fantasy VII Rebirth," suggesting that the product is designed for anyone interested in playing current games with more enhanced capabilities. # Visual style The ad features a polished and modern aesthetic, combining gameplay footage with close-up shots of the Nintendo Switch 2 and its controllers. The editing style includes quick cuts and smooth transitions, creating a dynamic and engaging viewing experience. The production quality is high-end, with crisp visuals and vibrant colors. The pacing is consistent, with cuts timed to the music beats and voiceover lines. The overall aesthetic is designed to showcase the capabilities of the Nintendo Switch 2 and generate excitement for its upcoming release. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Nintendo Switch logo appears with the number 2. - 00:01–00:03 00:01–00:03 A split-screen shows gameplay from the game Elden Ring being played on a TV, as well as someone playing with a black Nintendo controller. - 00:03–00:07 00:03–00:07 Gameplay from Elden Ring is shown, and text overlays show that the game is available for the Nintendo Switch 2 and will be available in 2026. - 00:07–00:08 00:07–00:08 Gameplay from Elden Ring is shown. - 00:08–00:11 00:08–00:11 Closeups of the side of the controller are shown, as well as the Switch 2 in handheld mode with Elden Ring gameplay being played on the screen. - 00:11–00:15 00:11–00:15 Gameplay of Orbitals is shown in the same format as the previous Elden Ring gameplay. - 00:15–00:18 00:15–00:18 Closeups of the side of the controller are shown, as well as the Switch 2 in handheld mode with an action game being played on the screen. - 00:18–00:23 00:18–00:23 Gameplay of Final Fantasy VII Rebirth is shown in the same format as the previous games, and text overlays show that the game will be available on June 3. - 00:23–00:28 00:23–00:28 The Nintendo Switch 2 is shown on a red background, and game titles are shown, including Elden Ring, Orbitals, and Final Fantasy VII Rebirth.

# Ad summary This image ad is for the Nintendo Switch game Yoshi and the Mysterious Book, targeting families who enjoy playing video games together. It highlights the game's availability date and encourages users to discover more. # Brand positioning The brand, Nintendo, is presented as a family-friendly entertainment provider, specifically focused on video games for its Switch console. The visual of a mother and daughter playing together emphasizes the brand's position in providing shared entertainment experiences, promoting values of togetherness, fun, and accessibility for all ages. Nintendo consistently follows category norms of providing entertainment that can be enjoyed together. # Product The featured product is the Yoshi and the Mysterious Book video game for the Nintendo Switch. It's designed for everyone, as indicated by the "E" rating from the ESRB. The ad highlights the game's availability date, May 21, and encourages users to "Discover Now". The game seems to address a need for family-friendly entertainment and shared activities. The visual suggests it is appropriate for children and can be enjoyed with family members. # Visual style The ad has a clean and bright visual aesthetic with a focus on family-friendly imagery. The production quality appears polished, combining cartoon elements with a real-life setting. The image treatment uses bright colors and soft lighting to create a welcoming and inviting atmosphere. The integration of the game logo and character adds a playful touch, while the real-life interaction emphasizes the shared experience. # Hooks Headline: Available May 21 # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Discover Now # Point of view - [object Object] # Storyline - The image features a mother and daughter playing the Nintendo Switch game Yoshi and the Mysterious Book together. This is intended to show the game is a shared, family-friendly experience. The scene is presented from the viewer's perspective, observing the interaction between the family members. - The "Available May 21" text promotes the game's release date, meant to inform potential customers and encourage them to anticipate the product's launch. This is conveyed directly by the brand to the audience. - The "Discover Now" call to action prompts viewers to learn more about the game, and ultimately leads to a potential purchase or further engagement. This is told from the brand's perspective, inviting the user to engage.

# Ad summary This image ad showcases two video games by Nintendo, Animal Crossing: New Horizons, and Tomodachi Collection: New Life. Both games have the theme of creating a virtual life for yourself. # Brand positioning Nintendo is presented as a provider of games that cater to a wide range of gamers, with an emphasis on games that allow the player to build a customized virtual world or town. This brand wants to occupy the space for gamers who enjoy life simulation games that provide the player with a relaxed, customizable gaming experience. # Product The ad showcases two Nintendo games: Animal Crossing: New Horizons for the Nintendo Switch 2 Edition, and Tomodachi Collection: New Life. Animal Crossing is shown as a village on the oceanfront with various animal characters and human characters interacting in the space. Tomodachi Collection is displayed as a living space that human-like and non-human characters populate, including aliens, with a giant hand placing one of the characters in the virtual space. # Visual style The visual style is cartoonish, and the brand colors of white and green are used. The graphics and color palette make the ad appear cheerful and fun. # Hooks Headline: 自由に暮らしを 楽しむゲーム特集 # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with large, bold text that serves as a headline, conveying the message that Nintendo offers video games that enable players to enjoy creating their own world. The brand is speaking to the audience here, introducing the selection of games that allow the player to create their own virtual life. - Below the headline are the visuals for two games with similar themes. Both game visuals showcase how the player can immerse themselves in a world-building gaming experience with Nintendo games. Here, the customer can imagine themselves playing these games by seeing the visual elements.

# Ad summary This is a promotional image ad for Nintendo Switch games, specifically highlighting the availability of Super Mario Galaxy 1 and 2, and an ongoing campaign where customers can receive original stickers. # Brand positioning Nintendo is presented as a leader in the video game industry, with a focus on its popular Mario franchise. The ad emphasizes fun and adventure through its characters and vibrant game settings, appealing to both nostalgic fans and new players. The brand aligns with values of family-friendly entertainment, innovation, and creativity, standing out by consistently delivering high-quality, engaging gaming experiences. Nintendo holds a unique space in the market by blending classic characters with new gameplay mechanics, pushing against the norm of hyper-realistic graphics in favor of stylized worlds. # Product The ad features Nintendo Switch games, specifically highlighting Super Mario Galaxy 1 and 2. These are adventure games where Mario explores various galaxies, overcoming obstacles and collecting stars. Also featured are Super Mario Bros. Wonder, Mario Kart World, Mario Tennis Fever, and Yo-kai Watch, showcasing the variety of games available. The Nintendo Switch console and games are intended for players of all ages who enjoy engaging and imaginative gaming experiences, whether in single-player or multiplayer modes. The USPs emphasized are the availability of classic Mario adventures and the ongoing sticker promotion, enticing both new and existing fans to purchase. # Visual style The ad has a vibrant and playful visual style, consistent with Nintendo's brand identity. It features bright colors, dynamic character poses, and familiar game settings to evoke a sense of fun and adventure. The production quality is highly polished, resembling professional studio shots with clean lines and sharp details. The typography is bold and stylized, complementing the overall aesthetic. The layout is organized and visually appealing, designed to quickly grab attention and showcase the featured games. # Hooks Headline: オリジナルシール プレゼントキャンペーン開催中 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting the availability of Super Mario Galaxy 1 and 2 on the Nintendo Switch, with images showcasing key characters and settings from both games. This establishes the core offering and visually primes the viewer with familiar elements from the Mario universe from the brand’s POV. - A plus sign (+) is used to connect the two games. It serves as a clear visual transition, indicating that both games are part of the same promotional offer, continuing to highlight the core offering from the brand’s POV. - The ad then announces an ongoing campaign where customers can receive original stickers, providing an incentive for purchase. This builds excitement and encourages immediate action from the brand’s POV. - Below, the ad showcases other available Mario games for the Nintendo Switch 2, indicating a broader catalog of games for the console. This demonstrates the variety of gaming experiences available on the platform from the brand’s POV.

# Ad summary This ad promotes the 'Yoshi and the Mysterious Book' game, exclusive to Nintendo Switch 2. It features Yoshi exploring colorful, handcrafted environments, and encourages viewers to pre-order the game ahead of its May 21st release. # Brand positioning Nintendo presents itself as a family-friendly brand offering creative and immersive gaming experiences. The focus is on the unique aesthetic and gameplay mechanics, prioritizing emotional engagement and fun for gamers of all ages. Nintendo aims to occupy a playful and innovative space within the gaming market. # Product 'Yoshi and the Mysterious Book' is a video game available exclusively on Nintendo Switch 2, that immerses players in a handcrafted world. It offers a unique aesthetic and engaging gameplay, as depicted in the ad through scenes of Yoshi navigating colorful and imaginative environments. # Visual style The ad features a whimsical and handcrafted aesthetic, with vibrant colors and a playful tone. The editing is smooth, focusing on gameplay snippets and key messaging. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Pre-Order Now # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with Yoshi in a handcrafted environment. - 00:02–00:03 The ad shows Yoshi in the handcrafted world. - 00:03–00:07 The game title is shown on screen with the tagline 'Available May 21' and the CTA 'Pre-Order Now'. - 00:07–00:08 The game is shown again alongside the Nintendo logo, reinforcing the exclusive nature of the game.

# Ad summary This image ad promotes the Pokémon Champions video game for Nintendo Switch. The ad features a dynamic scene from the game showing trainers and Pokémon battling in a stadium, with an "Available Now" call to action. # Brand positioning The Pokémon brand, as portrayed in this ad, embodies adventure, competition, and the thrill of battling and collecting unique creatures. The game is presented as a high-energy spectacle set in a modern stadium environment, signaling a blend of traditional Pokémon elements with a contemporary, competitive twist. This positions the brand as continuously evolving while retaining its core appeal of camaraderie and strategic gameplay. The ad highlights a more intense and action-oriented side of the Pokémon universe, encouraging players to engage in the competitive scene. # Product The featured product is the Pokémon Champions video game for the Nintendo Switch console. It showcases dynamic battles between Pokémon in a stadium setting, highlighting the competitive aspect of the game. The game features recognizable Pokémon like Pikachu, Charizard, and Lucario, alongside trainer avatars who engage in strategic battles. The ad addresses the user's desire for an immersive gaming experience by showcasing intense battles, varied Pokémon, and the excitement of championship-level play. This ad serves to encourage potential players that they can start playing immediately because the game is “Available Now”. # Visual style The ad has a highly polished, studio-shot production quality. It uses a dynamic composition with bright, contrasting colors to create a sense of excitement and energy. The image treatment includes background removal, dynamic lighting effects, and character rendering that is typical of modern video game promotional art. The typography is bold and legible, enhancing the scannability and stop power in a social media feed. # Hooks Headline: None used # Call to action AVAILABLE NOW # Point of view - [object Object] # Storyline - The ad opens with a vibrant battle scene featuring trainers and Pokémon in a stadium, immediately drawing viewers into the action. This establishes the game's dynamic and competitive nature from the brand's perspective. - The title "Pokémon CHAMPIONS" is prominently displayed, branding the game as a championship-level experience and reinforcing its competitive theme from the brand's perspective. - The Nintendo Switch logo is featured at the top left corner, signifying the platform and the quality of the game from the brand's perspective. - The "Available Now" button at the bottom serves as a call to action, urging viewers to purchase and play the game immediately from the brand's perspective.

# Ad summary This ad for Nintendo Switch 2 features a father and daughter playing the game Super Mario World. The ad focuses on how Nintendo Switch 2 gives them something to bond over. # Brand positioning Nintendo Switch 2 aims to occupy a space in the consumer's mind as a source of family entertainment and bonding. The brand aligns with values of fun, togetherness, and shared experiences. Nintendo stands as a provider of interactive gaming experiences for families, emphasizing fun and shared play. The brand focuses on providing accessible entertainment that families can enjoy together, promoting an emotional connection through shared gaming moments. # Product The Nintendo Switch 2 is presented as a gaming console that provides entertainment and bonding opportunities for families. The ad shows a father and daughter playing Super Mario World together. The Nintendo Switch 2 is marketed towards families, providing a shared activity for parents and children to enjoy together. The console offers multiplayer mode, enhancing the family bonding experience. # Visual style The ad features a blend of polished and relatable visuals. The living room setting and the interaction between the father and daughter give it a UGC feel, making it more relatable to viewers. The game footage is crisp and vibrant, showcasing the quality of the Nintendo Switch 2's graphics. The editing style includes smooth transitions between shots of the family and gameplay footage. The pacing is moderate, with cuts timed to coincide with key moments and spoken lines, which helps to maintain viewer engagement. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The Nintendo logo appears on a red background. - 00:02–00:06 00:02–00:06: A father and daughter are sitting together on a green couch, each holding a game controller, and looking at the television. The father states that the Nintendo Switch 2 gives him and his kids something to bond over. This opens the ad by establishing Nintendo Switch 2 as a way for families to connect. The perspective is from the brand, introducing the product and its intended use case through a real family example. The tone is positive and relatable. - 00:06–00:10 00:06–00:10: The screen shows gameplay from Super Mario World. The daughter excitedly says, "Dad, stomp them!" and the father replies, "I got him!" to showcase active gameplay and shared enthusiasm. This reinforces the bonding experience through shared excitement and achievement. The perspective is from the family playing the game, showing their interaction and enjoyment. The tone is playful and engaging. - 00:10–00:14 00:10–00:14: The daughter eats something as she continues watching the game and tells the father, “Star bits! Get them!” The father encourages her with an affirmative response. This demonstrates the game's ability to capture the attention and interest of both adults and children, highlighting the broad appeal of the Nintendo Switch 2. The perspective is from the family, emphasizing their immersion in the game. The tone is lighthearted. - 00:14–00:18 00:14–00:18: The father and daughter are shown laughing and cheering as they continue playing, with the daughter exclaiming, “Woah!” This demonstrates the fun and excitement the game provides, encouraging viewers to imagine their own family enjoying similar moments. The perspective is from the family, showing their genuine reactions and happiness. The tone is joyful and enthusiastic. - 00:18–00:23 00:18–00:23: The game shows Yoshi hatching from an egg, and the daughter says, “Yoshi, I told you,” while smiling to display the surprises and discoveries that the game offers. This highlights the engaging and unpredictable nature of the game. The perspective is from the family, showcasing their delight in the game's content. The tone is cheerful and playful. - 00:24–00:29 00:24–00:29: The Nintendo Switch 2 console appears with text, "Nintendo Switch 2 is the home of Mario and friends. Available now." The brand aims to solidify the Switch 2's position as a go-to console for fans of Mario and similar games. This segment is from the brand, making a direct statement about the product's appeal and availability. The tone is informative and inviting.

# Ad summary This ad promotes the new Nintendo Switch 2, highlighting its exclusive games and enhanced features like a bigger, higher-resolution screen for gaming anywhere. # Brand positioning Nintendo Switch 2 is presented as the latest innovation in portable gaming, offering exclusive game titles and enhanced features for an immersive experience. The brand aims to occupy the space of accessible, high-quality gaming that fits into a modern, on-the-go lifestyle. This positioning follows the norms of the gaming industry by emphasizing technological advancements while pushing against the limitations of traditional console gaming by focusing on portability. The brand aligns with a fun, engaging lifestyle, making it functional and appealing to a broad audience. # Product The Nintendo Switch 2 is a portable gaming console that allows users to play exclusive games like Pokemon Pokopia. The product is designed for gamers who want to play their favorite games anywhere. It features a bigger, higher-resolution screen for an improved gaming experience. The Switch 2 addresses the purchase barrier of limited game selection by highlighting its exclusive titles and enhances the appeal of portable gaming with an upgraded screen. It is worth trying for its combination of exclusive content and improved visual quality. # Visual style The ad has a clean, modern aesthetic with polished visuals. The editing style uses quick cuts to transition between scenes, keeping the pace engaging. The production quality is high, blending UGC-style shots of a person using the device with polished product shots. The visual motifs include consistent product placement and color coordination, creating a cohesive viewing experience. The pacing is consistent at around 10 cuts per minute, and the audio-visual sync is maintained with voiceover and sound effects timed to visual actions. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Available Now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman playing a Nintendo Switch, speaking to someone off-screen. - 00:01–00:04 She states that the Nintendo Switch 2 has exclusive games like Pokemon Pocopia. This highlights a key product feature, enticing viewers with exclusive content. - 00:04–00:06 The ad shows a woman reaching into a tote bag to retrieve the Nintendo Switch 2. This visual shows the product's portability. - 00:06–00:10 The woman is shown lying on a bed, playing a game on the Switch 2. - 00:07–00:10 The voiceover highlights the bigger, hi-res screen. This emphasizes a key feature, attracting viewers who value visual quality. - 00:10–00:14 The ad transitions to a product shot against a red background, showing the Nintendo Switch 2 connected to a TV and with detached controllers, showcasing its versatility. - 00:12–00:15 The Nintendo Switch 2 logo is displayed, with "Available Now" text. This encourages immediate purchase.

# Ad summary This is an advertisement for the video game "Pokemon Champions" on Nintendo Switch. The visual features an action scene from the game and promotes the game's availability. # Brand positioning This ad promotes the Pokémon franchise and is associated with Nintendo Switch, which implies a family-friendly, high-quality gaming experience. The brand leverages its established, beloved characters and world, appealing to both nostalgia and current gaming trends. Pokémon's association with the Nintendo Switch reinforces its position as a leading video game franchise that has evolved with the times, maintaining broad appeal across different age groups and gaming preferences. The ad communicates that it's a fun, exciting, and visually engaging game that fits into the broader ecosystem of Nintendo's offerings. # Product The ad promotes the video game Pokémon Champions, which is available on Nintendo Switch. The ad features a dynamic action scene showing various Pokémon characters engaged in battle. The game seems to be a fighting game or a battle arena-style game. The ad highlights the visually appealing graphics and the intense action to draw in viewers. # Visual style The ad features a dynamic and vibrant visual style. It is high-quality with intense colors, lighting, and action. The use of extreme close-ups and dynamic poses creates a sense of immediacy and excitement. The visual elements are designed to capture the essence of the Pokémon universe, appealing to both fans and new audiences. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a dynamic action scene from Pokémon Champions, featuring various Pokémon characters engaged in battle, such as Pikachu, Charizard, Gardevoir, and Lucario, as well as trainers. This imagery sets the stage and immediately plunges the viewer into the game's core experience of intense Pokémon battles. - The composition focuses on a close-up view, emphasizing the scale and intensity of the battle. The viewer is placed right in the middle of the action. - The ad concludes by showcasing the game's title, "Pokémon Champions," and reinforcing its availability on Nintendo Switch with a button that reads "AVAILABLE NOW", driving immediate action and purchase.

# Ad summary The ad promotes the Nintendo Switch 2, focusing on its exclusive games and the bigger, hi-res screen for better gaming experience anywhere. It features a person playing Pokemon Poketopia on the Nintendo Switch 2 both on a TV and in handheld mode, highlighting its portability and versatility. # Brand positioning The Nintendo Switch 2 is presented as a cutting-edge gaming console designed for both home and on-the-go entertainment. The brand aims to occupy the space of versatile, high-quality gaming experiences. The brand aligns with a lifestyle of fun, accessibility, and convenience, showcasing a modern approach to gaming that caters to both casual and dedicated players. The console pushes against the norms of stationary gaming by emphasizing portability and ease of use. # Product The Nintendo Switch 2 is a versatile gaming console that allows users to play exclusive games like Pokemon Poketopia both at home on a TV and on the go in handheld mode. It features a bigger, hi-res screen, which enhances the visual experience. The console includes detachable controllers and a dock for TV connectivity. The USPs include its portability, exclusive games, and enhanced screen resolution. The ad addresses the purchase barrier of limited gaming options by highlighting exclusive titles and promotes its versatility for different use occasions. # Visual style The ad has a clean and modern aesthetic with a mix of natural and studio lighting. The editing style features quick cuts and smooth transitions to maintain a brisk pace. The production quality is polished commercial, giving it a professional and appealing look. The pacing is consistent, with cuts timed to match the rhythm of the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Available Now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A young woman in a bright, airy living room speaks about the Nintendo Switch 2. - 00:04–00:06 The story transitions to showing the game 'Pokemon Poketopia' being played on a TV screen connected to the Nintendo Switch 2 to show that it has exclusive games. - 00:06–00:10 The story follows by showing the portability of the Nintendo Switch 2 as the woman takes it out of her bag and plays it in handheld mode while sitting on a couch. - 00:10–00:15 The final shot showcases the Nintendo Switch 2 on a red background as it's hooked up to a TV and being played by its wireless controller.

# Ad summary This ad showcases the Nintendo Switch 2 console and the game "Orbitals". # Brand positioning The ad presents Nintendo Switch as a brand that is all about powering up your play. The brand promotes fun and innovative gaming experiences. The brand emphasizes the next generation of its consoles. # Product The ad showcases the Nintendo Switch 2, a next-generation gaming console. The console is presented as an upgrade to the Nintendo Switch, featuring a sleek design and improved gaming capabilities. The game "Orbitals" is also shown and presented as an upcoming game for the console, set to release in 2026. # Visual style The ad has a polished and professional look. The editing style includes quick cuts and smooth transitions. The pacing is consistent throughout the ad. The audio and visuals are timed together. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with the Nintendo Switch logo and transitions to show the Nintendo Switch 2 console. - 00:01–00:03 00:01–00:03 The ad cuts to a collage of the new console with a video game appearing on the screen of the console. - 00:03–00:09 00:03-00:09 The ad showcases gameplay and characters from the video game, "Orbitals," set to come out in 2026. - 00:09–00:14 00:09-00:14 The ad transitions back to a Nintendo Switch 2 logo, ending with the Nintendo logo.