How Mademoiselle Culotte Advertises on Meta

# Ad summary A woman skis down a mountain while discussing how she uses Mademoiselle Culotte period underwear to avoid worrying about leaks while skiing. She mentions that she has used the product for years and has never had any issues with leaks, even when testing the limits. She also mentions that the detachable version of the underwear was named product of the year in 2026. # Brand positioning Mademoiselle Culotte is presented as a brand that offers period underwear that is reliable and comfortable enough to wear while skiing. The brand is positioned as a solution for women who want to avoid the hassle and worry of traditional period products like tampons and pads. The brand aligns with a lifestyle of freedom and adventure, suggesting that women can pursue their passions without being held back by their periods. The brand pushes against the norms of traditional period care by offering a reusable and sustainable alternative. The brand positioning is both functional (leak-proof, comfortable) and emotional (freedom, confidence). # Product Mademoiselle Culotte period underwear is presented as a reusable and sustainable alternative to traditional period products like tampons and pads. The underwear is designed to be leak-proof and comfortable enough to wear while skiing or engaging in other activities. The ad highlights the detachable version of the underwear, which was named product of the year in 2026. The product is for women who want to avoid the hassle and worry of traditional period products and who value sustainability and comfort. The ad addresses the purchase barrier of worrying about leaks by highlighting the product's reliability and leak-proof design. The ad tells the viewer that this product is worth trying because it offers freedom and confidence during their period. # Visual style The ad has a UGC feel, with a first-person perspective and handheld camera work. The production quality is decent, but not overly polished. The editing style is quick cuts, with text overlays timed to the music beats and voiceover lines. The pacing is fast and consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Allez, je vous mets le lien sous la vidéo. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a comment asking how the creator avoids stressing about leaks during her period. - 00:04–00:08 The creator responds that she stopped worrying and abandoned tampons and pads. - 00:10–00:13 She says that she tested Mademoiselle Culotte period underwear. - 00:16–00:21 She states that she has been wearing the underwear for years and has never had any issues with leaks, even when testing the limits. - 00:23–00:27 She says that the detachable version of the underwear was named product of the year in 2026. - 00:27–00:29 She tells viewers that she will put the link in the video description.

# Ad summary This image ad features a woman wearing a black bathing suit and a sheer white robe against a swirling multicolored background. Text overlayed states the offer of "2 swimsuits purchased = 1 free." # Brand positioning Based on the ad, the brand positions itself as a provider of fashionable swimwear and the advertised offer of buy-two-get-one-free is clearly designed to incentivize purchase. With its visual emphasis on trendy beachwear and an eye-catching offer, the brand seems focused on affordability and accessibility. # Product The product being advertised is women's swimwear. In the image, a woman is wearing a one-piece bathing suit that is black and has a v-neck cut. It is being advertised with the copy "2 swimsuits purchased = 1 free," which is the central offer being promoted. # Visual style The ad has a playful and eye-catching visual style, featuring a photograph of a model that imitates a mobile notification. The swirling background and bold text are designed to capture attention, while the speech bubble with an emoji adds a touch of humor and relatability. # Hooks Headline: 2 MAILLOTS ACHETÉS = 1 OFFERT # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad features a woman wearing a black swimsuit, layered with a white, lacey cover-up, and a decorative hat. This image serves to showcase the product in a lifestyle context, presumably suggesting that it is fashionable and desirable. The viewer is experiencing it from the brand's perspective. - The text overlay states "2 MAILLOTS ACHETÉS = 1 OFFERT." This message communicates the offer directly to the viewer, incentivizing them to purchase multiple swimsuits at once. The viewer is experiencing it from the brand's perspective. - A speech bubble states, "Je veux mes 3 maillots 🙄." The purpose is to show the customer's desire for the offer. The viewer is experiencing it from a customer perspective.

# Ad summary This ad displays a woman's menstrual swimsuit. # Brand positioning Mademoiselle Culotte is presented as a brand focused on menstrual lingerie. Its brand positioning is centered around providing functional products, such as menstrual swimsuits, that address the needs of women during menstruation. The brand appears to be focusing on normalizing conversations and providing solutions for managing periods while maintaining comfort and confidence. # Product The featured product is a menstrual swimsuit bottom, designed to be worn during menstruation. The swimsuit is orange and has a low-rise cut. It is implied the product is aimed at women who want to swim during their period without the use of traditional menstrual products. The ad highlights that this product is a swimsuit bottom designed for use during menstruation. # Visual style The ad utilizes a soft, feminine visual style with pastel colors. The production quality appears to be professional, with careful attention to branding and product presentation. The overall aesthetic is clean and modern, aimed at appealing to a younger, more digitally savvy audience. # Hooks Headline: MAILLOT DE BAIN MENSTRUEL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual of the menstrual swimsuit bottom being worn. The intention is to showcase the product and its fit. The perspective is from the brand, displaying the product in use. - Next, the ad highlights the product name "MAILLOT DE BAIN MENSTRUEL" in order to specify what the product is. The perspective is from the brand. - Finally, the ad displays the brand name, positioning the brand as the provider of this specialized product. The perspective is from the brand, reinforcing brand recognition and association with menstrual products.

# Ad summary This ad promotes menstrual underwear. It highlights two key features: that it absorbs the equivalent of six tampons, and that it offers comfortable stomach support. # Brand positioning The brand presents itself as a solution for period management with comfortable, reliable period underwear. It occupies a space in the consumer's mind as a brand that provides a functional alternative to traditional period products. It promotes values of comfort, security, and discretion. The brand ignores norms around the stigma of menstruation by directly addressing the product category. The brand positioning is functional, emphasizing performance and comfort. # Product The product being advertised is menstrual underwear, presented as a comfortable and reliable alternative to traditional period products. The underwear is for people who menstruate and are seeking a more convenient and discreet period solution. The underwear absorbs the equivalent of six tampons. The ad highlights the product's ability to provide comfortable stomach support. The ad aims to address the purchase barrier of discomfort or lack of confidence by emphasizing its comfort and reliability. # Visual style The ad features a clean and minimalist aesthetic, with a focus on the product and its key features. It has a studio-shot quality, with soft lighting and a neutral color palette. The typography is clean and legible. The ad appears to be designed for in-feed placement. # Hooks Headline: LA CULOTTE MENSTRUELLE QUI VOUS GARDE AU SEC # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting that the advertised product is menstrual underwear that will keep you dry. The brand is speaking to the potential customer, introducing the type of product and its main benefit. - Next, the ad highlights that the product absorbs the equivalent of 6 tampons. The brand is conveying a product feature and highlighting the superior absorbancy of the product as a way of easing concerns about leaks or effectiveness. - Finally, the ad points out that the underwear provides comfortable stomach support. The brand is conveying another product feature, further emphasizing the added comfort and functionality provided by the product.

# Ad summary This ad presents Mademoiselle Culotte's detachable period underwear. Set in feudal Japan, a samurai commander is frustrated that he cannot field more women because they must remove their armor to change period products, so he chastises a samurai for being a woman. The samurai reveals that Mademoiselle Culotte has developed period underwear with a detachable system allowing women to change without removing armor. The commander and samurai endorse the product and encourage women to shop for Mademoiselle Culotte period underwear. # Brand positioning Mademoiselle Culotte presents itself as an innovative solution to a timeless problem. The brand offers period underwear for women and teens, which simplifies hygiene management during menstruation. The ad pushes against category norms by explicitly addressing the inconvenience of changing traditional menstrual products, especially in situations where changing can be cumbersome. Mademoiselle Culotte offers a functional solution rooted in ease of use and convenience, positioning itself as a brand that understands the challenges faced by menstruating individuals. # Product The ad promotes Mademoiselle Culotte's detachable period underwear, designed for women and teens. The product features a unique detachable system that allows users to change their underwear without removing other clothing. By adding a lightweight fastener system, this underwear can be changed in 10 seconds without removing the bottom of any armor, which is advantageous in situations where a woman cannot remove her outer layers or armor. Comfort is emphasized as a key feature, and it is also a Product of the Year. # Visual style The ad features a hybrid visual style, combining elements of a polished commercial with UGC feel. The scenes are professionally shot in a historical setting, but the performances are slightly exaggerated and humorous, creating a comedic tone. The editing style includes static shots and smooth transitions, with text overlays timed to the dialogue. The pacing is consistent with a moderate BPM, contributing to the lighthearted and engaging feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action allez chercher des culottes pour femmes et ados sur le site de Mademoiselle Culotte. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The scene opens in Japan with two samurais, one male and one female. The man is yelling out. - 00:03–00:10 00:03–00:10 The male samurai is holding a sword, and using the tip of the sword to pick up a black pair of underwear. He demands the female samurai not to tell him that she is a woman. - 00:10–00:17 00:10–00:17 For punishment, he throws the underwear high into the sky. - 00:17–00:24 00:17–00:24 The female samurai then sees an opportunity to improve society, since the underwear is detachable. She exclaims that this is the solution to win the war: detachable period underwear. - 00:24–00:31 00:24–00:31 A close up of the detachable underwear system is shown. She says that women can change in 10 seconds without removing the bottom of their armor. - 00:31–00:37 00:31–00:37 The man then states that the underwear is comfortable, and they can double the troops. The woman suggests this may put their honor at risk. - 00:37–00:42 00:37–00:42 The woman promises she will not betray him. She reveals the product has already been recognized in France. - 00:42–00:57 00:42–00:57 He demands that she not betray him. They both promote getting Mademoiselle Culotte products.

# Ad summary This ad has a comedic approach to advertising period underwear. It features two samurais dressed in traditional armor, with one being presented as the unfaithful one for discovering period underwear, and the other being presented as the commander. # Brand positioning Mademoiselle Culotte is presented as a company that sells period underwear for women and teenagers. The brand promotes ease of use, comfort, and practicality while on your period, and that women can feel like they can still do anything while using this product, even go to war. It is functional in the sense that it is easy to use and comfortable, and also pushes against the norms that women cannot do as much while on their period. # Product The product being advertised is period underwear, a reusable and washable alternative to traditional period products. It has a light hook system that allows women to change in 10 seconds without removing the bottom of their armor. It is also stated to be comfortable to wear. The product is for women and teenagers who menstruate, and the ad suggests that these underwear are worth buying because they are easy to change, comfortable, and practical. # Visual style The ad is lo-fi and has a comedic feel to it. The shots are smooth, and it has quick cuts. The editing is timed to the music at times. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Allez achetez des culottes pour femmes et ados sur le site de Mademoiselle Culotte! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A samurai in traditional armor stands in front of a house and waves what appears to be a pair of period underwear while yelling at the top of his lungs. - 00:04–00:07 00:04–00:07 The samurai looks at another samurai, who is a woman, who is shocked at something the man has said. The man yells that the woman is, in fact, a woman. - 00:07–00:16 00:07–00:16 The man yells that the woman is a traitor, and she is forced to her knees. The man throws the period underwear in the air, and the woman’s face goes from being upset to relieved. - 00:16–00:22 00:16–00:22 The woman looks up at the underwear coming down, and realizes that period underwear is the solution to win the war. - 00:22–00:27 00:22–00:27 Zoom in on the period underwear, and it shows the woman superimposed over a close up of the underwear’s hook system. She explains that women will be able to change in 10 seconds without removing the bottom of their armor. - 00:27–00:32 00:27–00:32 The man states that the underwear is comfortable. - 00:32–00:40 00:32–00:40 The woman states that with period underwear, women could double the troops, but the man says it is impossible because it would cost them their honor. The woman argues that the underwear is so invisible that their enemies will not see them. - 00:40–00:49 00:40–00:49 The man questions if the woman would try to betray him again, and the woman swears on her period underwear that she would not. - 00:49–00:55 00:49–00:55 The man states that the viewer should buy period underwear for women and teens on Mademoiselle Culotte’s website.

# Ad summary A woman is advertising Mademoiselle Culotte period underwear. She begins by stating that her daughter was afraid her period would stain her pants, and other brands did not work. She then introduces Mademoiselle Culotte, mentioning its comfort, zero leakage, and zero odor. The girl wearing the period underwear is shown at school, horseback riding, and spending time with friends. The woman then states her daughter loves the colors and models, and that it gives her confidence to face the week. She ends by saying it is a true relief for both of them, and that viewers should adopt Mademoiselle Culotte so their daughters can live their periods serenely. # Brand positioning Mademoiselle Culotte sells period underwear. The brand aims to provide girls with comfort and confidence during their periods. The brand is positioned as a solution to the anxiety and stress that can come with periods, offering a way for girls to live their lives without worry of leaks or odors. The brand promotes itself as being comfortable, stylish, and reliable, so girls can enjoy wearing them. The brand seems to appeal to parents who care about their daughters' well-being and want to provide them with a product that will make their periods more manageable and less stressful. # Product Mademoiselle Culotte offers period underwear for girls. The underwear is designed to provide comfort, zero leakage, and zero odor, ensuring that girls can go to school, do sports, or spend time with friends without stress. The underwear comes in various colors and models, so that the wearer can find a style that they like and that gives them confidence. The main USPs of this product are comfort, protection against leaks, and odor control. These features aim to address the common worries associated with periods, such as staining and unpleasant smells. The underwear is for girls who want to live their lives without being held back by their periods, ensuring that it helps them face the week with confidence. # Visual style The ad has a natural and authentic aesthetic, resembling UGC content. The editing style is simple with mostly static shots and minimal transitions. The production quality has a UGC feel with some polished elements. The ad's pacing is moderate, with cuts timed to match the voiceover. There is an audio-visual sync, with text overlays and product actions timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action adoptez Mademoiselle Culotte # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A woman is speaking to the camera, sharing that her daughter was afraid that her period would stain her pants. This message is designed to grab the attention of parents who have daughters experiencing similar anxieties around their periods. The woman is speaking directly from her own experience, creating a personal connection with the audience. - 00:02–00:05 00:02–00:05 The woman continues by explaining that she tested multiple brands of menstrual underwear for her daughter, but nothing worked. This reinforces the problem and sets the stage for introducing the product as a viable solution. The woman's tone is empathetic and understanding, appealing to the audience's shared frustrations. - 00:05–00:07 00:05–00:07 The woman introduces Mademoiselle Culotte, presenting it as the solution they discovered. This moment is from the woman's perspective. The brand name is highlighted on the screen to make it memorable. - 00:07–00:10 00:07–00:10 The ad showcases the product features, emphasizing comfort, zero leakage, and zero odor. This section uses close-ups of the underwear and text overlays to highlight key benefits, providing a practical demonstration of the product's capabilities. The focus is on the functional advantages from the brand's perspective. - 00:10–00:13 00:10–00:13 The ad shows a girl participating in various activities—going to school, horseback riding, and spending time with friends—to illustrate that the underwear allows her to live her life without stress. The perspective shifts to the daughter's experience, showing how the product integrates into her daily routine. The tone is light and positive, emphasizing freedom and confidence. - 00:13–00:18 00:13–00:18 The woman highlights that her daughter loves the colors and models of the underwear, which gives her confidence. The ad shows a range of underwear designs, underscoring the aesthetic appeal and emotional benefits of the product. This part of the narrative balances functional benefits with emotional satisfaction from the mother's perspective. - 00:18–00:21 00:18–00:21 The woman concludes by stating that the product is a true relief for both of them. This statement is from the mother's perspective. The tone is sincere and heartfelt, reinforcing the value proposition of the product. - 00:21–00:25 00:21–00:25 The woman encourages viewers to adopt Mademoiselle Culotte so that their daughters can live their periods serenely. This message is from the woman's perspective. The tone is encouraging, presenting the product as an essential solution for managing periods with ease and confidence.

# Ad summary A woman with long blonde hair wearing a white shirt and jeans describes Mademoiselle Culotte period underwear. She explains it lasts all day, even with a heavy flow. She shows different styles of underwear, and explains they absorb the equivalent of four to five tampons, and the Marie style even absorbs the equivalent of six tampons. The underwear is made to maintain the stomach, and one style has hooks so that you can detach the underwear to change without taking off your pants. She opens an app, which helps to anticipate your period so you are never caught off guard. She finishes by explaining that she no longer fears leaks and feels tranquil all day, and if the viewer wants to stop organizing their life around their period, they should click the link. # Brand positioning Mademoiselle Culotte offers period underwear with a focus on providing a more convenient and secure alternative to traditional period products. The brand aims to occupy a space in the consumer's mind that associates menstruation with freedom and confidence rather than anxiety. Their positioning leans toward functional benefits like long-lasting protection and comfort, as well as pushing against the norm of disposable feminine hygiene products. By emphasizing features like high absorbency, odor control, and humidity resistance, Mademoiselle Culotte aims to offer a practical solution for women seeking reliability and convenience during their periods. # Product Mademoiselle Culotte is a brand of period underwear designed to provide leak-proof protection for up to 12 hours, absorbing the equivalent of four to five tampons, and up to six tampons with the Marie style. The underwear is made for all types of flows and protects against leaks, odors, and humidity. The Marie style is designed with five absorbent layers and is suitable for very heavy flows. In addition, the underwear is designed to maintain the stomach and provides a comfortable fit. For easy changing on the go, the Arya style offers detachable sides, so the user does not need to remove their pants to change them. The brand also offers a companion app that helps users anticipate their period to avoid being caught off guard. The ad emphasizes convenience and reliability of the products, with the spokesperson noting that since switching to Mademoiselle Culotte, she feels like she has a true change and is able to have peace of mind all day. # Visual style The ad has a casual, UGC feel, with natural lighting and minimal editing. The editing style features quick cuts to match the woman's fast-paced speech, as well as transition shots between different locations and activities. The production quality has a mix of studio and on-location shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Clique sur le lien. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 This woman is holding up a pair of black period underwear, stating it lasts all day even with a heavy flow. The intention is to show the product and how long it lasts so that viewers can understand how practical it is to wear. - 00:02–00:06 00:02–00:06 This woman is putting on beige underwear and then putting on blue jeans. The intention is to demonstrate the underwear fits comfortably and seamlessly under clothing. - 00:06–00:12 00:06–00:12 This woman is reaching for her computer and sitting down, and typing at her computer. The intention is to suggest that the underwear can last up to 12 hours, absorb the equivalent of four to five tampons, and can be worn for all types of flows, without leaks, odors, or humidity. - 00:13–00:15 00:13–00:15 This woman is showing the black underwear again and stating that when her flow is really heavy, she uses the Marie style. The intention is to explain that there is also an option for those who need more protection. - 00:15–00:19 00:15–00:19 This woman is wearing the black underwear and is showing the multiple layers. The intention is to visually show what the product looks like when worn, and how many tampons each style can absorb. - 00:20–00:23 00:20–00:23 This woman is wearing the black underwear and is touching it to show how comfortable it is. The intention is to demonstrate that this product is comfortable and will maintain the stomach. - 00:23–00:31 00:23–00:31 This woman is putting on jeans and going to work, the gym, and to dinner. The intention is to visually demonstrate how practical the product is and that can be worn during everyday activities without needing to change. - 00:31–00:34 00:31–00:34 This woman is talking to the camera and stating if she ever wants to change her underwear during the day, there is another option. The intention is to lead into the next segment, and explain there is also another style available for a different type of need. - 00:35–00:42 00:35–00:42 This woman is holding black underwear with hooks and showing how they can detach. The intention is to showcase another style, and demonstrate how it can be removed and put back on without fully removing your pants. - 00:42–00:46 00:42–00:46 This woman is showing the application, and how it is used to anticipate your period. The intention is to show the practicality of the product by using the application to stay up to date about their flow and menstrual cycle. - 00:46–00:52 00:46–00:52 This woman is talking to the camera and explaining how she feels like she has a true change since using the product, and that she no longer fears leaks and has peace of mind all day. The intention is to convince the viewer that the product will improve their lives and give them peace of mind. - 00:52–00:57 00:52–00:57 This woman is talking to the camera and states if the viewer wants to stop organizing their life around their rules, they should click the link. The intention is to give a call to action to the viewer to shop the product.

# Ad summary This ad showcases a woman confused about her friend's location, when in fact her friend is right next to her, the friend states that she has an invisible panty from Mademoiselle Culotte. The friend shows the panty and states that it is without seems and you can wear it for 12 hours without odor, humidity, or leaking. # Brand positioning The brand Mademoiselle Culotte is positioned in this ad as a panty that is invisible. It aims to provide women with comfort and discreetness by eliminating panty lines under clothing. The brand follows category norms by focusing on functionality (seamless design) and comfort (odor, humidity, leak protection) but pushes against traditional panty aesthetics by prioritizing invisibility over elaborate designs. # Product The product being advertised is an invisible panty by Mademoiselle Culotte, specifically identified as "la Nina." It is for women who want a discreet panty option that doesn't show under clothing. The panty is designed to be seamless and without seams to prevent visible panty lines. It is presented as comfortable and long-lasting, capable of being worn for up to 12 hours without leaks, odors, or humidity. The key USP is its invisibility and extended wear time, addressing the discomfort and visibility issues often associated with regular panties. The ad encourages the viewer to try it by showcasing its seamlessness and highlighting the benefit of not having to think about visible panty lines. # Visual style The ad has a UGC feel, with natural lighting. It is shot outside and has quick cuts. There are no visual motifs and the pacing is consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action fonce vite sur Mademoiselle Culotte. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is outside in a park looking at her phone and says her friend should be two meters away from her but that she doesn't see her, and wonders where she is. - 00:02–00:05 She continues to look around and exclaims that it isn't possible that she doesn't see her friend. - 00:06–00:09 Her friend appears next to her, she turns to her and asks where she was the whole time. - 00:09–00:13 Her friend responds that she was there the whole time, and jokes that she disappeared. The friend states that its because of her invisible panty. - 00:13–00:16 The friend holds the panty and zooms into the seemless material of the panty. - 00:16–00:20 The woman pulls up her pants to show the invisible panty and then states that the panty can hold for up to 12 hours without leaks, odors, or humidity. - 00:20–00:24 The two women are walking and the friend states that now that she doesn't see it she doesn't think about it. - 00:24–00:27 The friend turns to the camera and states that you can buy this panty online at Mademoiselle Culotte.

# Ad summary This image ad for Mademoiselle Culotte promotes their menstrual underwear with a discount code offer. The ad focuses on building confidence in choosing menstrual underwear and features a minimalist design with a central image of the product. # Brand positioning Mademoiselle Culotte is presented as a brand focused on providing menstrual underwear, emphasizing the importance of confidence in choosing such products. The brand's positioning is subtle, aligning with a focus on simplicity and directness. The visual identity, with the heart in the logo, adds a touch of femininity and care, suggesting that the brand values comfort and reliability for women during menstruation. There is no indication of the brand pushing against category norms or competitor behaviors, but the B Corp certification suggests a commitment to social and environmental performance. # Product The featured product is menstrual underwear designed to provide protection and comfort during menstruation. The underwear is black, high-waisted, and appears seamless. The product claims include offering a reliable alternative to traditional menstrual products, such as pads or tampons. The ad addresses potential purchase barriers by presenting the underwear as a choice that inspires confidence. The ad uses a simple visual of the product itself to convey the message, focusing on the product's basic function and value. The offered discount code for first-time customers encourages trial and reduces the initial purchase risk. # Visual style The ad features a minimalist visual style with a clean, uncluttered layout. The use of a soft gradient background and centered product image creates a focus on the menstrual underwear. The overall production quality appears polished, with careful attention to lighting and detail. The typography is simple and legible, ensuring clear communication of the message. The design avoids unnecessary embellishments, aiming for a direct and trustworthy presentation. # Hooks Headline: CHOISIR SA CULOTTE MENSTRUELLE EST UNE QUESTION DE CONFIANCE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the headline “CHOISIR SA CULOTTE MENSTRUELLE EST UNE QUESTION DE CONFIANCE” (Choosing your menstrual underwear is a question of confidence), immediately framing the decision as one linked to personal assurance. The brand is positioning itself as understanding this need and offering a solution. The intention is to build trust with the audience by acknowledging a key concern when choosing menstrual products from the brand's perspective. - The image of the black menstrual underwear is displayed prominently in the center, acting as a straightforward visual representation of the product being offered. The brand aims to assure the customer of the product's appearance and design, showcasing its practicality and style from the brand's perspective. - The ad closes with an offer: “-10% sur votre première commande AVEC LE CODE: CULOTTE” (-10% off your first order WITH THE CODE: CULOTTE), which provides a direct incentive to purchase. The brand seeks to convert interest into sales by lowering the initial cost barrier from the brand's perspective. - The B Corp certification indicates a commitment to high standards of social and environmental performance, accountability, and transparency. The brand aims to instill confidence in consumers that the company is certified and adheres to the B Corp values from the perspective of an external source.

# Ad summary This ad, set in feudal Japan, promotes Mademoiselle Culotte's attachable menstrual underwear. The ad employs humor by using two characters dressed as samurais and has one point out the advantage of being able to change underwear in 10 seconds without removing the bottom of the armor or leaving the battlefield. # Brand positioning Mademoiselle Culotte offers functional menstrual underwear for women and teens. The ad humorously challenges gender norms in history by having a female samurai explain how the product helps a female warrior maintain honor and comfort. # Product Mademoiselle Culotte offers menstrual underwear for women and teens. It has a clip system, so the underwear can be changed in 10 seconds without taking off the bottom of an armor. It's comfortable and invisible under clothing, so the enemy will not see it. The product has already been chosen as the product of the year and over 400,000 Gauloises have already approved. # Visual style The ad is shot outdoors in natural light. The editing style is very quick. The production quality has a UGC feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Allez chercher des culottes pour femme et ados sur le site de Mademoiselle Culotte # Point of view - [object Object] # Storyline - 00:00–00:02 A samurai approaches his commander - 00:02–00:06 00:02–00:06 The commander interrogates the samurai about what she was doing in her tent. The tone is serious. - 00:07–00:09 00:07–00:09 The samurai tells her commander that the period underwear is a war trophy. - 00:09–00:11 00:09–00:11 The commander calls it rubbish and then discovers his samurai is a woman. - 00:11–00:21 00:11–00:21 The commander calls her a traitor. She throws her underwear to escape. The tone is frantic. - 00:22–00:30 00:22–00:30 The commander says treason is paid for with blood. The samurai proposes period underwear as the solution to win the war. - 00:30–00:34 00:30–00:34 The commander says stop and questions this mania. The samurai tries to take the commander's hand. The tone is humorous. - 00:34–00:43 00:34–00:43 The samurai explains that if a clip system is used, women can change in 10 seconds without removing the armor or leaving the battlefield. - 00:43–00:52 00:43–00:52 The commander says that women risk losing their honor. The samurai insists that the enemy won't be able to see it. - 00:52–01:12 00:52–01:12 The samurai pleads that the commander not betray her. She tells him, in the Gaul empire, it already exists, and is a product of the year. It is already approved by over 400,000 Gauloises. - 01:12–01:20 01:12–01:20 The commander tells everyone to get period underwear from Mademoiselle Culotte.

# Ad summary The ad uses a humorous skit to convey the benefits and features of Mademoiselle Culotte period underwear. Two perspectives are shown in split-screen. A customer service representative takes a phone call from a person who says their protection should have lasted for 12 hours, and they are confused as to why this is not happening. The customer service representative states their file indicates a heavy flow. The caller mentions that they are using Mademoiselle Culotte, which absorbs the equivalent of six tampons and even features an app where you can track how long you've been wearing them. The customer service rep then notes that the product is helpful in case of emergency changes in tiny bathrooms and also offers a detachable model. The customer ultimately says she's out of options and stock. # Brand positioning Mademoiselle Culotte offers period underwear for women and girls of all ages. They offer different models, including a detachable model, and the brand is presented as very technologically forward. The brand pushes against the norm of using traditional period products by creating reusable, sustainable period underwear that is convenient and can be tracked using a mobile app. # Product Mademoiselle Culotte is a brand of period underwear designed to absorb the equivalent of six tampons, providing a 12-hour protection that keeps you odor-free and humidity-free. One of its models, the Arya, is detachable. The Mademoiselle Culotte also has a corresponding app that sends notifications and tracks how long you've been wearing it. # Visual style The overall aesthetic of the ad is low-budget. The split-screen effect creates a modern feel, and the editing rhythm is generally slow. The production quality is somewhat polished, and the pacing is slow, with a few cuts synced to the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Clique sur le lien juste en dessous ! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts with a woman in a red blazer sitting at a desk and answering a vintage telephone. The upper right quadrant features the same woman wearing a light blue wig, on the phone with a smartphone. - 00:02–00:16 00:02–00:16 The customer wearing the light blue wig is asking the woman at the desk, who is a customer service representative, about a malfunction. She states she has protection for 12 hours with no odor and humidity but is still experiencing issues. The customer service representative states that according to her file, the customer has a heavy flow. - 00:16–00:23 00:16–00:23 The customer mentions that she has the Marie culotte from Mademoiselle Culotte, which absorbs the equivalent of six tampons. She states she was skeptical at first. - 00:23–00:37 00:23–00:37 The customer service rep states they can activate all types of timing anxieties, such as long meetings or forgetting when she put on the culotte. - 00:37–00:51 00:37–00:51 The customer service rep then states the user can know when to change and get notifications when it's time to change it through the app. She then mentions the Arya, a detachable culotte that doesn't require the removal of pants, and the service rep mentions it was voted product of the year in 2026. The rep asks if there is anything else, and the caller admits she is out of products to try. - 00:51–00:56 00:51–00:56 The customer service rep tells the caller she'll open a ticket. The caller wishes the customer service rep good luck. - 00:56–01:01 00:56–01:01 The customer appears on camera without the split screen and light blue wig. She speaks directly to the camera, encouraging viewers to click the link to make the customer service representative lose all her arguments.

# Ad summary This ad shows the Mademoiselle Culotte brand menstrual underwear as an alternative to tampons. # Brand positioning Mademoiselle Culotte is presented as a modern and discreet solution for menstruation. The brand's tone is playful and youthful, aligning with the lifestyle of younger women, specifically "Ados". It challenges the traditional reliance on tampons by offering a comfortable and moisture-free alternative, positioning itself as a convenient and reliable choice for everyday use. The product is presented as a functional upgrade that ensures comfort and dryness. # Product The featured product is Mademoiselle Culotte Menstrual Underwear, designed for "Ados" (adolescents). The underwear is presented as a breathable alternative to traditional menstrual products like tampons. It aims to keep the wearer 0% humid. The underwear is skin-toned with a high-waisted design and a seamless look. The ad emphasizes its moisture-wicking capabilities and overall comfort. # Visual style The ad features a clean and minimalistic aesthetic, with a pastel pink background that gives it a soft and youthful feel. The product is prominently displayed, and the layout is simple and easy to scan. The image appears to be professionally shot, with good lighting and clear focus on the product and model. # Hooks Headline: LES TAMPONS HYGIÉNIQUES EN PLS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by calling out “LES TAMPONS HYGIÉNIQUES EN PLS,” or “Tampons in distress,” setting up the problem that the product will solve. The brand is presenting this comparison as a starting point. - The ad introduces the offered solution by showcasing the brand's menstrual underwear and highlighting a key benefit: “0% D’HUMIDITÉ”. The brand is communicating the product’s main functional value. - The ad shows the product and further defines it by calling it “avec notre Culotte Menstruelle Respirante Ados”, or “with our Breathable Menstrual Panties for Teens”. The brand is clarifying who the product is for and a key feature.

# Ad summary This image ad for Mademoiselle Culotte presents the menstrual underwear as a choice based on confidence, emphasizing the company's B-Corp certification. # Brand positioning Mademoiselle Culotte positions itself as a brand focused on menstrual underwear. The brand aims to occupy a space in the consumer's mind that associates period solutions with confidence. By emphasizing their B-Corp certification, the brand aligns with values of social and environmental responsibility, distinguishing itself from competitors that may prioritize profit over ethical practices. This positioning is both functional, offering a product that addresses a specific need, and emotional, appealing to the consumer's desire for confidence and responsible purchasing. # Product The product featured is menstrual underwear, designed to provide an alternative to traditional period products. The ad highlights the underwear as a reliable choice. It is for people who menstruate and are looking for a different period experience. The ad does not explicitly mention features, ingredients, or design details, but it addresses a potential purchase barrier by associating the product with "confidence," suggesting reliability and peace of mind. The brand aims to convey that buying the product is worth it because it inspires confidence. # Visual style The ad has a clean and simple visual style with a focus on the product and brand messaging. It uses a gradient background and clear typography. # Hooks Headline: CHOISIR SA CULOTTE MENSTRUELLE EST UNE QUESTION DE CONFIANCE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad emphasizes that choosing menstrual underwear is a question of confidence. The brand is telling the audience that their product offers reliability and peace of mind. - The ad highlights the company's B-Corp certification. The brand is communicating its commitment to social and environmental responsibility, reassuring the customer that they're making an ethical choice.

# Ad summary A woman shares the benefits of period underwear for teens, citing comfort, convenience, and stylishness. # Brand positioning Mademoiselle Culotte is a brand that aims to provide practical and comfortable period underwear for young women, especially those in their early teens. The brand seeks to alleviate the stress and potential embarrassment associated with first periods. The ad conveys that their products offer a reliable and stylish solution, allowing young women to confidently navigate their daily activities, including school and sports. # Product Mademoiselle Culotte offers period underwear designed for young women, particularly those experiencing their first periods. These underwear are engineered to provide up to 12 hours of protection against leaks, odors, and irritation. They are described as non-toxic, stylish, and ultra-performing. The underwear is shown to be comfortable, practical, and suitable for active lifestyles, accommodating school, sports, and socializing with friends. The product addresses concerns about hygiene and confidence, offering a worry-free solution that integrates seamlessly into a young woman's daily routine. The product is presented as a discreet and convenient alternative to traditional period products, with colorful, appealing designs that young girls will love. # Visual style The ad has a UGC (User Generated Content) feel with natural lighting and simple backgrounds. The editing includes quick cuts to maintain a dynamic pace. The overall aesthetic is approachable and relatable, giving it a casual, genuine tone appropriate for social media. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is addressing other moms about the stress of their daughter's first period and asks if it resonates with them. - 00:02–00:06 The woman explains that between school, sports, and friends, her daughter needed something practical and comfortable. - 00:06–00:11 The woman introduces Mademoiselle Culotte underwear, stating they offer up to 12 hours of protection, no odors, and no irritation. - 00:11–00:15 The woman says her daughter loves the colors, and highlights the underwear are non-toxic, stylish and ultra-performing. - 00:15–00:17 The woman emphasizes that these underwear make a real difference. - 00:17–00:21 The woman encourages viewers to discover how Mademoiselle Culotte can revolutionize their teen’s everyday life.

# Ad summary The ad features two women discussing a "connected menstrual panty." One woman expresses skepticism about a "connected" period product, fearing electronics in underwear and needing an app to know when to change it. The other woman, acting as an explainer, debunks these misconceptions, clarifying that the panty itself contains no electronics, is made of organic, non-toxic materials, and the app uses AI to analyze cycles and suggest when to change the panty. She highlights its practicality for irregular periods or endometriosis, its French origin, and its unique status as the first connected menstrual panty globally. The ad aims to educate and reassure viewers about the product. # Brand positioning The brand, likely "Mademoiselle Culotte" given the CTA, is presented as an innovative and trustworthy leader in women's intimate health. It aims to occupy a space of modern, practical, and safe menstrual solutions in the consumer's mind. The brand aligns with values of health-consciousness, innovation, and female empowerment, providing peace of mind during menstruation. It pushes against traditional taboos and misconceptions about period products, particularly connected devices, by clarifying its non-toxic, organic, and non-electronic nature within the product itself. The brand positioning is both functional (practicality, cycle tracking) and emotional (reassurance, addressing health concerns like endometriosis). # Product The product featured is a "culotte menstruelle connectée" (connected menstrual panty). It is for women who experience menstruation, particularly those with irregular periods or conditions like endometriosis, seeking a practical, safe, and technologically-supported solution for managing their cycle. The ad clarifies that the panty itself is made of organic material and contains "sans aucun produit toxique" (without any toxic products), directly addressing common health concerns about intimate products. It works by having an accompanying "appli qui utilise une IA santé" (app that uses health AI) to analyze the user's cycle ("analyser ton cycle") and advise "quand la changer" (when to change it). The app allows users to input their current panty ("Quelle culotte portes-tu en ce moment?"), track their cycle day ("Jour de mon cycle"), and log the time they started wearing the panty ("Heure de début du port de ma culotte") and their flow intensity ("Mon flux du jour" - léger, modéré, abondant, hémorragique). The app then provides recommendations like "Nous vous conseillons de vérifier ou de changer votre culotte à 16:26" (We advise you to check or change your panty at 4:26 PM) and can plan reminders ("Planifier un rappel"). The panty can be worn for "jusqu'à 12h" (up to 12 hours), depending on flow. Its unique selling points are being the "première culotte menstruelle connectée au monde" (first connected menstrual panty in the world), a "totalement française" (totally French) innovation, and its ability to provide personalized guidance without electronics in the garment itself, thus addressing potential safety concerns. # Visual style The ad has a polished, but slightly scrappy feel, combining professional studio-like interview shots with clear app screen recordings. The editing rhythm is dynamic, alternating between the two speakers and app demonstrations with quick cuts. The production quality is high for the interview segments, with good lighting and clear audio, reminiscent of a podcast or talk show, but the app demos are straightforward screen recordings. There are no obvious visual motifs beyond the clean interview setup. Pacing is fast, driven by the rapid dialogue and quick scene changes. The audio-visual sync is tight, with cuts and text appearing precisely when the corresponding information is spoken. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sur MademoiselleCulotte.com. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00-00:02: Female 1 (explainer) begins a sentence, interrupted by Female 2. The phrase "Ils auraient pu mettre une puce dans nos culottes, mais ils ont fait mieux" (They could have put a chip in our panties, but they did better) is spoken, setting up the innovative nature of the product. The tone is informative and slightly teasing. This introduces the core concept of a technologically advanced period product. - 00:02–00:08 00:02-00:08: Female 2 (skeptic) reacts with disbelief and exasperation. "Attends, mais une culotte menstruelle connectée, sérieusement?" (Wait, a connected menstrual panty, seriously?), "Maintenant il faut une appli pour savoir quand la changer?" (Now you need an app to know when to change it?), "C'est quoi la prochaine étape, un selfie de nos règles?" (What's next, a selfie of our periods?). She expresses common consumer skepticism and concerns about over-complication and invasiveness of "smart" intimate wear, setting up the problem the ad will address. Her perspective is that of a potential customer, and the tone is incredulous and frustrated. - 00:08–00:10 00:08-00:10: Female 1 (explainer) smiles and responds, "En vrai, tu rigoles, mais c'est hyper pratique." (Honestly, you're joking, but it's super practical.) She acknowledges Female 2's skepticism but immediately counters it with a claim of practicality, shifting the narrative towards the product's benefits. Her tone is reassuring and confident. - 00:10–00:13 00:10-00:13: A close-up shot shows a person adjusting the side fasteners of a black menstrual panty. Female 1 continues, explaining that with a menstrual panty, one can easily forget how long it's been worn, linking to the practical need for tracking. This visually demonstrates a design feature of the panty and connects to the app's utility. - 00:13–00:15 00:13-00:15: A screen recording of the app's cycle tracking feature is shown. It displays a calendar, showing "Ovulation" and "Fécondité forte" (high fertility) on "Mardi 11 mars" (Tuesday, March 11), with "Jour 15" (Day 15) highlighted. Female 1 states, "tu peux facilement oublier depuis combien de temps tu la portes" (you can easily forget how long you've been wearing it). This shot visually reinforces the app's role in helping users manage their wear time. - 00:15–00:18 00:15-00:18: The app interface transitions to a screen titled "Quelle culotte portes-tu en ce moment?" (Which panty are you wearing right now?), showing various panty styles (Léa, Nina, Chloé, Clara). The next screen shows inputs for "Jour de mon cycle" (Day of my cycle) and "Heure de début du port de ma culotte" (Start time of wearing my panty), and flow intensity ("Mon flux du jour" - léger, modéré, abondant, hémorragique). Female 1 continues to explain, "Ça peut durer jusqu'à 12h, mais après ça dépend de ton flux" (It can last up to 12 hours, but it depends on your flow). This sequence demonstrates the app's functionality in guiding users on usage based on their cycle and flow. - 00:18–00:20 00:18-00:20: The app displays a timer "Vous portez votre culotte depuis 00:00:25" (You have been wearing your panty for 00:00:25) with a maximum wear time of "12h" and a recommendation "Nous vous conseillons de vérifier ou de changer votre culotte à 16:26" (We advise you to check or change your panty at 4:26 PM). An option to "Planifier un rappel" (Plan a reminder) is visible. Female 1 explains, "Et si tu as des règles irrégulières ou des soucis comme l'endométriose..." (And if you have irregular periods or issues like endometriosis...). This highlights the app's benefit for specific user needs and its proactive reminders. - 00:20–00:22 00:20-00:22: Female 1 (explainer) returns to the initial podcast setting, concluding her point. "C'est vraiment une aide précieuse en vrai" (It's really precious help, actually). She emphasizes the product's value and utility, particularly for those with health concerns, reinforcing the practical benefit. - 00:22–00:24 00:22-00:24: Female 2 (skeptic) is still not fully convinced, repeating her initial concern. "Non mais une puce dans ma culotte, ça me rassure pas trop" (No, but a chip in my panty doesn't reassure me much). This shows her persistent (and common) misconception, allowing Female 1 to directly address it. - 00:24–00:29 00:24-00:29: The screen returns to the app's calendar view, showing several months (Dec 2024 - Mar 2025). Female 1 clarifies, "Mais il y a rien d'électronique dans la culotte. C'est juste l'appli qui utilise une IA santé" (But there's nothing electronic in the panty. It's just the app that uses health AI). This visual and spoken debunking directly addresses Female 2's, and likely the audience's, main concern about electronics. - 00:29–00:31 00:29-00:31: The app calendar continues to animate, showing cycle analysis. Female 1 continues, "Pour analyser ton cycle et te dire exactement quand la changer" (To analyze your cycle and tell you exactly when to change it). This reiterates the app's core function and its intelligence. - 00:31–00:34 00:31-00:34: Female 1 (explainer) is back on screen. "Et la culotte en elle-même, elle est en matière organique et sans aucun produit toxique" (And the panty itself, it's made of organic material and without any toxic products). This directly addresses concerns about the material and safety of the product itself, further reassuring the skeptical consumer. - 00:34–00:36 00:34-00:36: Female 2 (skeptic) again, posing another question. "Ok, mais c'est une marque d'où ça? Ça doit venir de super loin, non?" (Okay, but where is this brand from? It must come from really far away, right?). This introduces a new potential barrier: origin and quality perception. - 00:36–00:39 00:36-00:39: Female 1 (explainer) corrects her. "But no, it's a brand from Toulouse!" (Mais non, c'est une marque toulousaine!). She highlights the local origin, adding a positive brand attribute. - 00:39–00:41 00:39-00:41: Female 1 emphasizes the product's unique status. "Surtout c'est la première culotte menstruelle connectée au monde!" (Above all, it's the first connected menstrual panty in the world!). This establishes the brand as a pioneer and leader. - 00:41–00:43 00:41-00:43: Female 1 adds, "Une innovation totalement française!" (A totally French innovation!). This reinforces national pride and potentially quality/design. - 00:43–00:45 00:43-00:45: Female 2 (skeptic) is now convinced. "Bon, ok, j'avoue, j'avais tout faux" (Okay, I admit, I was totally wrong). She expresses her change of mind, validating Female 1's arguments and serving as a proxy for the audience's conversion. She then asks, "Je la commande où?" (Where do I order it?). This transitions to the call to action. - 00:45–00:46 00:45-00:46: Female 1 points to the screen, providing the website. "Sur MademoiselleCulotte.com." (On MademoiselleCulotte.com). This provides the explicit call to action, closing the ad.

# Ad summary An image ad for period underwear. The ad features a model wearing the brand's period underwear, with two circular callouts highlighting different benefits: one for heavy flow and one for tummy control. # Brand positioning The brand is positioning itself as a provider of menstrual underwear. The ad aims to address the functional needs of customers seeking reliable period protection, while promoting comfort and body confidence during menstruation. The brand challenges traditional period product options by offering reusable, comfortable alternatives. # Product The ad features menstrual underwear, a reusable absorbent undergarment designed to replace or supplement traditional period products like pads or tampons. It is presented as a comfortable and reliable option for managing menstruation. The underwear is shown in a dark color (possibly black or brown) and is designed to provide support and comfort around the tummy area. The ad calls out two features, it is 'Adapted to heavy flow' and provides 'comfortable tummy support'. The ad is designed to encourage viewers to consider switching to period underwear as a modern, effective solution for menstrual protection. # Visual style The visual style is clean and informative, designed to clearly showcase the product and its benefits. The shot is well-lit and in focus. The overall aesthetic is simple, highlighting the product and its features without unnecessary distractions. # Hooks Headline: CETTE CULOTTE MENSTRUELLE VA RÉVOLUTIONNER VOS RÈGLES # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting a model wearing the brand's period underwear. The intention is to showcase the product in action, demonstrating its fit and appearance, from the brand's POV. - The ad highlights the first key product feature: 'Adapted to heavy flow' using a circular callout. The intention is to emphasize the product's functional benefit and address concerns about leakage, from the brand's POV. - The ad highlights the second key product feature: 'comfortable tummy support' using a circular callout. The intention is to show that the product can provide the wearer with a comfortable and secure feel, from the brand's POV.

# Ad summary The ad is showing the product Mademoiselle Culotte and the fact that they are on sale for French Days. # Brand positioning Mademoiselle Culotte is presented as a brand that specializes in menstrual underwear. The brand is positioning itself as offering a functional and practical solution for women during their menstrual cycle, focusing on providing comfortable and reliable period underwear, and pushing against the norm of traditional period products. # Product The featured product is menstrual underwear. It is designed for women and people who menstruate. The underwear is reusable and washable, offering a sustainable alternative to disposable period products. The underwear comes in various colors and styles, with some featuring lace detailing. The ad highlights that the product is available on the Mademoiselle Culotte website as part of the French Days promotion, encouraging viewers to try or buy the product. # Visual style The ad has a clean and bright visual style, with natural lighting and a focus on showcasing the product in a relatable setting. The production quality appears to be high, suggesting a professional photoshoot or video shoot. The visual motifs include a focus on product display and lifestyle integration. # Hooks Headline: POV # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a POV shot of a cardboard box filled with menstrual underwear, conveying the message that the customer is receiving a package from Mademoiselle Culotte, and the viewer is experiencing this from the customer's perspective. - Next, the hand reaches into the box and shows the underwear to the camera, highlighting the product is available and on offer during the French Days promotion on the Mademoiselle Culotte site. This progresses the narrative by explicitly stating the product's availability.

# Ad summary This creative showcases Mademoiselle Culotte period underwear using a French-speaking female, dressed in a kimono being chased by ninjas trying to steal her period underwear. Throughout the video, she shares the benefits of using this brand's period underwear. She ends up losing one pair, which is later worn by the chief ninja at the end of the video. # Brand positioning Mademoiselle Culotte is a period underwear brand that positions itself as the antidote to the expensive, toxic, and ecologically harmful norms of disposable menstrual products. The brand advocates for a more comfortable, leak-proof, and discreet experience. Through quirky humor and unexpected scenarios, they aim to disrupt the period product category and promote a lifestyle where period underwear becomes a readily available and preferred alternative to traditional products, even being sold in pharmacies. # Product Mademoiselle Culotte period underwear is presented as a secret weapon against traditional disposable menstrual products. The brand emphasizes the underwear's leak-proof design that offers up to 12 hours of protection, along with comfort and discretion. The ad highlights specific models like the "flux abundant" for heavy flow, "respirant" for breathability, and "détachable," or detachable version, for convenience. The product is presented as a solution to the problems of toxicity, environmental unfriendliness, and high cost associated with traditional period products. The brand positions its underwear as an available alternative to traditional products, that will be available in pharmacies and has already convinced 400,000 women. # Visual style The ad has a playful and comedic aesthetic, blending elements of traditional Japanese settings with modern product promotion. The editing style uses quick cuts and fast-paced action sequences, creating an energetic rhythm, at approximately 24 cuts per minute. The production quality has a polished commercial feel, although some of the shots are shaky. The visual motif is the juxtaposition of ninjas and traditional Japanese aesthetics with modern undergarments. The audio and video sync with music beats and voiceover lines, enhancing the overall comedic impact. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with three ninjas dancing in place. - 00:01–00:05 00:01–00:05 A woman dressed in a kimono declares she will end the empire of disposable period products, as she is being chased by ninjas. - 00:06–00:11 00:06–00:11 The ninjas attack, and one states that they need people to continue buying tampons because the market is worth billions, and tries to strangle the woman. - 00:11–00:16 00:11–00:16 She retorts that everyone knows tampons are toxic, bad for the environment, and expensive. The ninja then reveals that Mademoiselle Culotte period underwear will remain secret. - 00:16–00:20 00:16–00:20 He holds up a pair of leopard-print Mademoiselle Culotte underwear. She is not convinced. - 00:20–00:24 00:20–00:24 The ninjas try to take her down to get the underwear. - 00:24–00:26 00:24–00:26 The woman, still in her kimono, runs away, protecting a black bag. - 00:27–00:33 00:27–00:33 The ninja responds that if a solution is revealed that protects up to 12 hours without leaks, and is more comfortable, that they cannot rival it. - 00:34–00:37 00:34–00:37 The woman yells, "That's not my problem!" and begins running again with her black bag, yelling for Jack. - 00:37–00:44 00:37–00:44 She shares, still running, that she has the model for heavy flow, breathability, the detachable, and the product of the year 2026. - 00:44–00:51 00:44–00:51 The ninjas yell that she needs to be caught, as 400,000 women have already been convinced. The woman notes that they will be available everywhere, even in pharmacies. - 00:52–01:01 00:52–01:01 A ninja threatens to retrieve the underwear himself, but the woman gets away, taunting the ninjas as she runs into the garden. - 01:01–01:08 01:01–01:08 She states that viewers will receive a pack with five underwear offered. The ninja boss then shares that the girl is not bad and then puts on the underwear that she lost, over his pants.

# Ad summary The ad compares two types of black underwear, Nina and Marie. Nina is designed to be comfortable and invisible, while Marie is designed to be more absorbent. # Brand positioning The brand is presented as a provider of period underwear. The visuals and ad copy showcase the brand's understanding of women's needs and desire for comfort. The product is positioned as an everyday solution, with product differentiation tailored to individual needs. # Product Two styles of black underwear are displayed. The first, named Nina, is described as "Confortable et invisible sous les vêtements" (Comfortable and invisible under clothing). The second, named Marie, is described as "Enveloppante et protège même les flux plus abondants" (Enveloping and protects even the most abundant flows). # Visual style The ad uses a clean, split-screen design to compare two product variations. The lighting is soft and diffused. The ad relies on a simple product shot with minimal props, focusing on clear messaging. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad introduces two types of underwear by name and promotes their unique features based on the wearer's needs. This tells a story of options and choice, with the brand speaking directly to the customer's lifestyle considerations. - The ad concludes with a statement that these products were created "Pensées pour vous accompagner à chaque moment" (Designed to accompany you at every moment). This message emphasizes the brand's commitment to meeting the customer's needs.