How Les Sherpas Advertises on Meta

# Ad summary This social media interview clip features the company Les Sherpas interviewing people about their fondest school trip memories and then prompting viewers to follow their social media account. # Brand positioning Les Sherpas is a company that provides school tutoring and educational information. The company aims to be a comprehensive resource for all things related to school and education, presenting a brand voice that is friendly, reliable, and plugged into current trends. # Product Les Sherpas offers courses and tutoring on all academic subjects. They aim to make these services accessible to all. # Visual style The ad features simple, raw interviews conducted outside during the day. These interviews are interspersed with stock photos and old video clips to illustrate the speakers' points. The text overlays are bright and cartoonish, with a generally uplifting vibe. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A person is interviewed and asked, "What is your best school trip memory?" - 00:01–00:12 00:01–00:12 A man in a gray coat and a beanie describes his school trip to England, mentioning it coincided with the rise of punk rock. - 00:12–00:20 00:12–00:20 A woman with red hair describes a trip to the seaside as a child, citing the feeling of freedom from parents. - 00:21–00:35 00:21–00:35 A woman with glasses describes a school trip to England where she felt like an outsider, but later realized she was just being teased, not mocked. - 00:35–00:39 00:35–00:39 A man describes school trips as a way to share good memories with childhood friends. - 00:40–00:43 00:40–00:43 An end screen with the company's branding is shown, prompting viewers to follow them for school-related news.

# Ad summary This ad features a French-speaking woman at her desk who describes how much her son's math grade has improved since hiring a tutor using Les Sherpas. She recommends Les Sherpas based on the tutor's ability to adapt to her son's needs and help him gain confidence and do his homework on his own. # Brand positioning Les Sherpas is not explicitly described in the ad, but the brand is presented as a service that pairs students with tutors who can adapt to their individual needs. The tone is functional, focusing on performance by improving students' grades and confidence. The brand positions itself as a solution for parents concerned about their children's academic performance, promising personalized support and improved learning outcomes. # Product Les Sherpas is presented as a tutoring service that connects students with tutors in all subjects. The service is implicitly for parents who are concerned about their children's grades and who want to provide them with personalized support to improve their academic performance and confidence. A key USP of Les Sherpas is the tutor's ability to adapt to the student's individual needs and identify their weaknesses. The ad suggests that using Les Sherpas can lead to improved grades, increased confidence, and greater independence in completing homework. # Visual style The ad has a UGC feel with a natural lighting. The editing style consists of static shots and smooth transitions. The production quality is simple, creating a casual and relatable tone. The pacing is consistent, with cuts timed to natural pauses in speech. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman sits at a desk, looking at a laptop. She is asked if her son's grades have improved. - 00:01–00:06 The woman states that her son has gained 3 points in 3 months and now has an average grade of 14 in math. This is conveyed from the mother's perspective as she shares the positive news. - 00:06–00:07 The woman expresses relief that they hired a tutor from Les Sherpas. This acknowledges the initial worry and highlights the positive outcome. - 00:07–00:10 The woman adds that she would hire a tutor for all subjects if she could. - 00:10–00:11 The woman says the improvement is "amazing", emphasizing the significant impact of the tutoring service. This exclamation reinforces the positive tone. - 00:11–00:15 The woman notes that the tutor is well-adapted to her son and has identified his weaknesses. The positive tone persists as she highlights the tutor's personalized approach. - 00:15–00:20 The woman states that her son has more confidence, does his homework on his own, and recommends the service, calling it "great." This delivers the final message of satisfaction and endorsement.

# Ad summary A woman discusses how the app Les Sherpas has improved her son's grades. She encourages viewers to try it. # Brand positioning Les Sherpas is an app that enables parents to find a tutor for their children. The brand aims to occupy a space in the consumer's mind where students can receive tailored education specific to their needs and where parents can have peace of mind with their children's schooling. The brand promotes personalized learning and helping children gain confidence. # Product Les Sherpas is an app that enables parents to find a tutor for their children, which led to a major improvement in their children's grades. The tutor is well adapted to the child, finds their weaknesses, and improves the student's confidence. The app is intended for students of all subjects. # Visual style The ad has a UGC feel. The production quality is low-end with static shots. The pacing is slow. The edits and text are not timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man asks a woman how their child's notes were this trimester. - 00:02–00:04 The woman tells the man that their child went from a 9 to a 12 average. - 00:04–00:08 The woman says that their child got a 14 in math, because they took a tutor from Les Sherpas. - 00:08–00:11 The man says if that's the case, he's getting a tutor from Les Sherpas for all subjects. - 00:11–00:18 The woman says that it's great because the tutor is well-adapted to the child and that the child has become more confident. - 00:18–00:21 The woman recommends Les Sherpas.

# Ad summary This ad promotes Les Sherpas, a service that provides teachers for at-home tutoring, to help students improve their grades and confidence. A woman shares her positive experience with a tutor who helped her son raise his grades and do his homework independently. She recommends the service. # Brand positioning Les Sherpas is presented as a personalized and effective tutoring service. The brand is positioned as a solution for students who need extra help to improve their grades and confidence in school. The brand aims to occupy the space of accessible and reliable academic support, emphasizing personalized attention that helps students overcome their specific learning challenges and develop independence. The brand aligns with values of academic achievement, personalized learning, and building student confidence. # Product Les Sherpas is a service that provides in-person tutors for students in need of academic support. According to the ad, the tutors adapt to the student, identify their gaps in knowledge, and help them build confidence. The advertised service claims to help students improve their grades and become more independent in doing their homework. # Visual style The ad has a casual, UGC feel. It's filmed in a home setting with natural lighting. The editing is minimal with static shots. The overall production quality suggests a low-budget commercial, which supports the authentic tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman speaks about how her son's grades have improved after using Les Sherpas. - 00:03–00:08 She states that his math grade went from 9 to 14 after getting a tutor from Les Sherpas, highlighting the service's effectiveness. - 00:08–00:20 The woman discusses how her son has developed more confidence and does his homework on his own, emphasizing the added benefits of the service.

# Ad summary This image ad features a hand-drawn style with red script font throughout and an image of a young boy sitting at a desk using a laptop. The ad announces a free trial lesson for the first private lesson. # Brand positioning The brand is positioned as offering private lessons and focuses on accessibility, as highlighted by the offer of a free trial lesson, reducing the risk for new customers. The tone is friendly and approachable, which is further emphasized by the use of a casual, hand-drawn visual style, suggesting a personalized and less formal educational experience. The brand's offering is positioned in a way that encourages engagement and lowers the barrier to entry for those interested in exploring private tutoring. # Product The product is an initial private lesson, emphasized by the ad's offer of a "cours d'essai offert" (free trial lesson). This trial lesson is for the "premier cours particulier" (first private lesson), which aims to encourage new customers to experience the service firsthand. The product targets individuals interested in private education and is advertised as a risk-free opportunity to test the tutoring service before committing further. The ad addresses a potential purchase barrier by providing a free trial, allowing customers to assess the quality and fit of the service before investing. # Visual style The ad has a lo-fi, hand-drawn aesthetic that resembles a quick sketch or a note. The red handwritten-style font against the plain white background creates a casual and personal feel. This choice likely aims to convey authenticity and approachability, differentiating the brand from more polished or corporate competitors. The visual style is not native to any specific platform, but its simplicity and directness could lend well to in-feed environments where scannability is crucial. # Hooks Headline: OFFERT! # Call to action Profitez-en! # Point of view - [object Object] # Storyline - The ad opens with the main value proposition: a free trial lesson. This message is delivered in a bold, handwritten-style font, immediately capturing attention and conveying the key offer from the brand's perspective. - The narrative includes a real-life depiction of a student engaged with the service, as demonstrated through the image of a young boy using a laptop, implying that the service can be easily integrated into the student's learning environment from the customer's perspective. - The final piece of the narrative encourages the audience to take advantage of the offer, with the phrase "Profitez-en!" (Take advantage of it!), serving as a call to action and urging immediate engagement from the brand's perspective.

# Ad summary An image ad promoting Les Sherpas tutoring services for students preparing for the BREVET exam. The ad, designed to resemble a note on a smartphone, highlights the benefits of personalized revision sessions, flexible hours, and tailored learning. # Brand positioning Les Sherpas is presented as a modern educational support service that specializes in personalized tutoring. The brand is positioned to help students succeed in their studies, specifically exam preparation. The brand emphasizes personalized learning and flexibility to suit each student's needs. # Product The product being advertised is personalized tutoring services designed to help students prepare for the BREVET exam. The service includes tailor-made revision sessions with options for 10 to 25 hours of individual instruction. The tutoring adapts to each student's level and rhythm, addressing the need for customized education. A trial session is available as an 'OFFERT' (offer), suggesting an accessible way to experience the service. # Visual style The ad has a clean and modern aesthetic, using a smartphone interface as a visual framework to make the information appear easily accessible. The design mimics a native app experience. The visual elements are carefully arranged with a balanced layout to enhance scannability and readability. # Hooks Headline: Profitez de la fin d'année pour préparer son BREVET # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of a smartphone 'Notes' app screen that highlights the tutoring services from Les Sherpas. The message is focused on end of year exam prep, positioning the brand as a resource for students in need of BREVET preparation, told from the brand's POV. - The note lists the benefits of personalized revision sessions, flexible hours, and adapting to the student's level. This aims to show the value proposition of the tutoring service, ensuring potential customers understand the benefits from the brand's POV. - Below the list of features, a limited-time offer for a trial tutoring session is shown. It promotes action and provides an opportunity to test the service, told from the brand's POV. - The ad concludes with an image of a tutor and student working together at a table. This gives a real-world visualization of the service, promoting a sense of one-on-one help from the student's POV.

# Ad summary The ad features a mobile phone screenshot of the Notes app displaying the features for Les Sherpas study support, and a photo of two students. # Brand positioning Les Sherpas is presented as a provider of personalized academic support, as implied by the phrase '100% personnalisé.' The brand aims to position itself as a resource that supports students through custom tutoring and certified teachers. The brand aligns with values of personalized attention and certified expertise. # Product The advertised product is Les Sherpas' stage de révisions individuel, which are individual revision courses during the third trimester. The ad highlights that the courses include '10 à 25 heures de cours sur mesure' (10 to 25 hours of tailored courses), are '100% personnalisé' (100% personalized), and taught by 'Professeurs formés et certifiés' (trained and certified teachers). # Visual style The visual style combines a screenshot of a phone interface with a candid, real-life photo. The screenshot is designed to mimic a native phone app (Notes app). This is combined with a lifestyle shot. The screenshot style increases scannability in the feed. The photo is brightly lit. # Hooks Headline: Troisième trimestre = stage de révisions individuel # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the brand presenting key information regarding its third-trimester revision courses, intending to showcase the benefits and details of the program. This is told from the Brand's perspective. - The brand then shows a visual of students studying, conveying the real-life application of the courses. This helps establish a relatable scenario, showing the courses' practical use. This is portrayed from the Brand's perspective.

# Ad summary The ad is for Les Sherpas, an educational service. The ad mimics the style of a notes app on a phone to highlight features of the program like customized courses and revision courses. # Brand positioning Les Sherpas is presented as an educational support service with a focus on personalized, individual learning. The brand aims to occupy a space in the consumer's mind as a provider of tailored educational assistance, setting itself apart by offering courses designed to meet individual student needs. The values conveyed include a commitment to customized education. Les Sherpas distinguishes itself through a personalized approach to learning, as opposed to standardized or one-size-fits-all educational solutions, and is emotionally positioning their offering as an accessible and supportive educational choice. # Product The product being advertised is Les Sherpas' personalized educational courses and revision courses for students. These courses are described as '100% personnalisés et individuels', indicating they are tailored to meet the unique needs of each student. The ad highlights that the courses are suitable for students preparing for the 'BREVET' exam, addressing the need for targeted exam preparation. Les Sherpas offers revision courses which is intended to address students' anxieties about upcoming exams. # Visual style The ad uses a visual style that mimics a note application on a mobile phone, creating a sense of familiarity and accessibility. The production quality appears clean and simple, emulating a platform-native aesthetic. The ad employs a straightforward layout with text and a badge, resembling information typically found within a note app. The typography is clean and legible, with a clear headline and supporting text. # Hooks Headline: Relevez la barre avant le BREVET ! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a headline designed to grab attention by suggesting a challenge or goal: 'Relevez la barre avant le BREVET !' ('Raise the bar before the BREVET!'). This is presented from the brand's perspective, intended to create urgency and relevance for students preparing for the BREVET exam. - The ad then highlights a key feature of the product: 'Cours 100% personnalisés et individuels' ('100% personalized and individual courses'). This is told from the brand's POV, emphasizing the tailored approach of Les Sherpas' educational services. - The ad transitions into a call to action, encouraging viewers to 'Réservez-lui un stage de révisions' ('Book him/her a revision course'), presented in a button-like element. This is from the brand's perspective, urging potential customers to take immediate action and book a revision course. - The ad concludes by showcasing an award or recognition: 'ELUE MARQUE DE L'ANNÉE 2026 PAR LES CONSOMMATEURS' ('ELECTED BRAND OF THE YEAR 2026 BY CONSUMERS') to establish trust and credibility. This is from an external source, bolstering Les Sherpas' reputation.

# Ad summary This ad for Les Sherpas features a screenshot of a 'Notes' app screen that lists the benefits of the company's exam prep services, including customized revision sessions, private courses, and personalized pacing. Below this, a real-life image shows a tutor assisting a student, reinforcing the service's human touch. # Brand positioning Les Sherpas positions itself as a personalized academic support service, specializing in exam preparation. The brand emphasizes customized learning experiences, offering tailored revision sessions and private courses that adapt to each student's unique level and rhythm. This positioning suggests a focus on individualized attention, contrasting with more generalized or one-size-fits-all educational approaches, indicating a commitment to student-centered learning. # Product The featured product is Les Sherpas' exam preparation service, designed to help students prepare for the BAC exam. It includes customized revision sessions, from 10 to 25 hours of private courses, and is adapted to the student’s individual level and rhythm. The ad highlights the availability of a trial lesson, addressing a potential purchase barrier by allowing prospective customers to experience the service firsthand. The service aims to provide personalized support, ensuring that students receive targeted assistance tailored to their specific needs, making exam preparation more effective and less daunting. # Visual style The ad uses a clean, digital-first visual style by mimicking a native smartphone interface. The design combines a screenshot aesthetic with a real-life image, creating a familiar yet relatable presentation. The flat design of the 'Notes' app screenshot, complete with simple typography and a green color scheme, lends a modern and accessible feel. The overall effect is a blend of digital utility and personal connection. # Hooks Headline: Profitez de la fin d'année pour préparer le BAC # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a screenshot from a notes app, a familiar interface on mobile devices, to communicate the offering in a clear and concise way. The brand is using this approach to directly address the audience with a message about the benefits of the service. - The list of features that highlight the exam preparation service—including customized revision sessions, flexible course hours, and personalized pacing—serves to build credibility with the viewer. The brand is presenting the features and benefits of its offerings. - Offering a trial lesson is included to encourage trial. The brand is showing a reduced-risk approach to test their services. - A visual of a tutor and student working together serves to build trust with the user. The customer can see the potential of working with Les Sherpas.

# Ad summary This image ad for Les Sherpas features two students studying and working on a school project with the title 3ème Trimestre. The image also lists the benefits of individual revision in order to improve your points/grades. # Brand positioning Les Sherpas is presented as a tutoring service that provides accessible courses for all. By featuring smiling students and presenting education as a collaborative experience, the brand aims to position itself as friendly, approachable, and effective. It seems to be challenging the traditional, often intimidating, image of tutoring by showcasing real students in a relaxed setting. The brand focuses on making education more accessible and enjoyable. # Product The advertised product is Les Sherpas' tutoring services, specifically designed to help students improve their grades. The services are presented as individual revision sessions that lead to tangible benefits, such as gaining an average of +4.3 points. The ad highlights the value of personalized attention and dedicated revision time in achieving academic success. It directly addresses the pain point of struggling with grades by offering a solution that is both accessible and effective. # Visual style The ad has a friendly and educational aesthetic, with a light green gradient background and a brightly lit shot of two students. The visual motifs include overlapping banners and clean sans-serif typography. The image treatment features a thick white outline around the students, creating a cutout effect. The overall style aligns with platform-native content, using a bright and youthful design to capture attention. # Hooks Headline: 3ÈME TRIMESTRE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the title 3ème Trimestre, which grabs the attention of students who are studying and alerts the viewer that this service may benefit them. - Next the ad lists the benefits of the services that are being offered, such as revision services and gaining +4.3 points. This gives a clear indication of the service's intended benefits. This message is delivered from the perspective of the brand. - Finally, the viewer sees two students smiling while working on a school project, which shows who this product benefits, and it conveys a sense of teamwork, positivity, and collaboration.

# Ad summary This ad uses an award badge and text describing the benefits of this tutoring service to encourage viewers to try Les Sherpas. The text is bold and the colors are bright, drawing the viewer's attention. # Brand positioning Les Sherpas is presented as an easily accessible service that provides tutoring at all levels, making high-quality education resources readily available to any and all students. The brand seeks to occupy a space in the consumer's mind as a modern, yet established service as evidenced by the 'Elue Marque de l'Annee 2026' award badge featured prominently in the ad. The brand promotes the tone of educational authority, as evidenced by its references to academic achievement. # Product The product being advertised is a tutoring service that helps students prepare for the BAC exam, the French national baccalaureate exam. The service provides individual revision courses, designed to help students improve their scores, as the ad copy promises that students can gain +4.3 points. The 'Elue Marque de l'Annee 2026' award badge is included, ostensibly to reduce purchase barriers by adding credibility to the service. # Visual style The ad has a simple, clean visual style. It makes use of flat design elements and a bright color palette. The overall impression is modern and trustworthy, with an emphasis on academic authority. # Hooks Headline: ALERTE BAC # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text 'ALERTE BAC' to alert students preparing for their baccalaureate exams to a potentially valuable resource. This is presented from the brand's perspective. - The ad goes on to describe the benefits of the tutoring service. This is presented from the brand's perspective. - The ad includes a badge that states that the service has been voted the best in its category. This is presented from the perspective of an external source, lending credibility to the claims made about the service.

# Ad summary This ad acknowledges that private tutoring is often too expensive, and advertises an affordable tutoring alternative with a free trial. # Brand positioning LES SHERPAS is presented as an affordable alternative to private tutoring, as the text brings up that private tutoring (or les cours particuliers) is too expensive. The brand offers a free trial of their services. # Product LES SHERPAS is an alternative to private tutoring. The brand provides "Cours d'essai OFFERT" or free trial lessons to prospective customers. # Visual style The ad uses a combination of digital handwritten text and a photograph to create a personal and approachable feel. The handwritten text is in red, which stands out against the white background and adds a sense of urgency. The photo shows a real-life tutoring session, which builds trust and credibility. The green brand name provides a pop of color and visual branding. # Hooks Headline: Les COURS particuliers C’est trop cher ? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a question asked from the brand's POV, acknowledging that private tutoring is expensive and framing this as a common problem that potential customers might face. This helps to immediately grab the attention of the viewer by addressing a pain point. - The ad continues with an offer of a free trial lesson (cours d'essai OFFERT), told from the brand's POV, to demonstrate their service and encourage potential customers to try it out. This provides a solution to the problem of expensive tutoring services. - The ad concludes with a visual of a tutor assisting a student, shown from an external perspective, which serves to illustrate the brand's service in action and provide social proof.

# Ad summary This ad discusses how difficult it is for teachers to adapt to students' needs in a class with 30 students. The ad discusses that the child needs someone to adapt to them and take the time with them. The ad promotes personalized courses with a teacher who adapts to the student. The ad states there are over 4000 certified teachers, offers online or in-home courses, and offers a free trial. # Brand positioning Les Sherpas is presented as a tutoring service that offers personalized courses with a teacher that adapts to the student's individual needs. The brand positions itself as a solution for students who are struggling in school due to the inability of the school system to adapt to their individual learning needs. The brand promotes that students can have personalized courses either online or at home and claims students gain an average of 4.3 points on their overall grade. # Product The product is personalized courses for students struggling with schoolwork. The courses are 100% personalized with a teacher who adapts to the student. It is stated that the teacher will re-establish the basics, and the student will advance at their own pace. Courses can be taken either online or in-home. Les Sherpas boasts over 4000 certified teachers and that students gain on average 4.3 points on their overall grade. The ad also mentions that there is a free trial offered. # Visual style The ad's overall aesthetic is polished and professional. It has a hybrid production quality with professional footage of a man speaking directly to the camera mixed with stock footage. The editing style is quick cuts. The pace is consistent throughout the ad and the cuts are timed to the beat of the background music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action essayez ! # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a man sitting at a desk with the statement that over 30 students in the class are the cause of school difficulties. This is conveyed by a photo of a classroom of students in the top corner of the video. - 00:03–00:06 00:03–00:06 The man states that teachers teaching 30 students only have one hour to teach. This is conveyed by the visual of a teacher teaching math on a chalk board. - 00:06–00:10 00:06–00:10 He continues discussing how teachers do not have the time to adapt to each student and keep up with the lesson, and states that the teacher will just do their job. - 00:10–00:15 00:10–00:15 The narrator states that this is the reason a child may accumulate gaps in their knowledge as the weeks go on and they do not understand. - 00:15–00:19 00:15–00:19 The ad continues that no one reviews the content and the content builds on what was taught the previous week. - 00:19–00:20 00:19–00:20 The ad states this is the reason a child falls behind more and more. - 00:20–00:25 00:20–00:25 The ad continues that it is not an intelligence problem, but the system is not adapting to the child. - 00:25–00:30 00:25–00:30 The ad states what they need is someone to take the time and adapt. - 00:30–00:36 00:30–00:36 The man introduces Les Sherpas and says that they offer courses that are 100% personalized with a professor who adapts. - 00:36–00:45 00:36–00:45 The narrator concludes by stating that they offer courses online or at home and have over 4000 certified teachers. They also state that students gain an average of 4.3 points on their overall grade and offer a free trial.

# Ad summary This ad for Les Sherpas features a screenshot of a translation app, highlighting the translation of '3ème trimestre' (3rd trimester) into 'Rattraper son retard pour la fin d'année avec un stage de révisions individuel' (Catch up on your end-of-year delay with an individual revision course). # Brand positioning Les Sherpas is presented as an educational resource that helps students 'catch up' on schoolwork. The brand is positioning itself as a facilitator of academic success, offering specific solutions like individual revision courses. # Product The product is a tutoring service that will help students catch up before the end of the school year, specifically a revision course (stage de révisions individuel). The service is for students that are in their 3rd trimester and need extra help. # Visual style The ad has a clean, minimalist visual style, using flat colors and a screenshot format. The design is simple and straightforward. # Hooks Headline: None used # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a translation of '3ème trimestre' from French to French: 'Rattraper son retard pour la fin d'année avec un stage de révisions individuel.' This is meant to imply that the brand can translate the student's current level of understanding into an opportunity to catch up on the schoolwork with its service.

# Ad summary This image ad promotes personalized courses with a discount offer. # Brand positioning The brand is not explicitly named in the ad, but it positions itself as a provider of personalized, accessible education. By emphasizing tailored courses and a substantial tax credit, the brand appeals to value-conscious customers seeking personalized learning experiences. The casual handwritten style suggests a friendly and approachable brand, differentiating itself from more corporate or formal educational institutions. The ad targets individual learning needs with an emotional appeal that aims to position the brand as both high-quality and affordable. # Product The product being advertised is personalized tutoring, referred to as "cours particuliers". The ad highlights that these courses are 100% personalized, meaning they are tailored to the individual needs and learning styles of each student. It also mentions a significant financial incentive: a 50% tax credit, making the tutoring more affordable. The ad features a real-life visual of two young women studying together, implying that the tutoring is suitable for students needing academic support. The call to action, "Profitez-en" (take advantage of it), encourages immediate engagement with this opportunity. # Visual style The ad utilizes a mixed-media aesthetic, combining a real-life photo with overlaid handwritten text. This creates a casual, approachable feel, as if someone has jotted down notes on top of a photograph. The handwritten font is informal and friendly, while the photo provides a sense of authenticity. The flat, white background keeps the focus on the content, with a bias towards a light and airy feel. # Hooks Headline: Des COURS particuliers # Benefits - [object Object] # Features - [object Object] # Call to action Profitez-en # Point of view - [object Object] # Storyline - The ad opens with a headline highlighting the offering: personalized courses. This sets the stage by introducing the core product and its central benefit. The source is the brand, who is defining the subject of the ad as the type of service being offered. - The ad emphasizes that the courses are "100% personnalisés," reinforcing the key feature. The source is the brand, who is building on the previous point and clarifying the personalized aspect. - The ad states the offer of "-50% avec le crédit d'impôt", making the courses more accessible. The source is the brand, who wants to show the affordability and value. - The ad features a real-life visual of two people engaged in a tutoring session, providing social proof and context. The source is the ad itself, showing the viewer what the service looks like in action and building trust through a relatable scenario. - The ad ends with a call to action, "Profitez-en", urging the viewer to take advantage of the opportunity. The source is the brand, who is now encouraging immediate engagement.

# Ad summary Ad for Les Sherpas, a tutoring service, that shows a screenshot of two columns. The left column has the option to select a time period and shows "3ème trimestre". The right column has the option to select an opportunity and states, "Le moment idéal pour faire un stage de révisions et réussir son BREVET" which translates to "The ideal time to do a review course and pass your BREVET". # Brand positioning Les Sherpas is a tutoring service dedicated to helping students succeed academically. The brand focuses on the ideal moment for students to improve their grades with their services. The brand promotes the value of revision courses as a way to succeed, particularly during the "3ème trimestre" period, suggesting a focus on exam preparation and academic milestones. # Product Les Sherpas offers revision courses, described as "un stage de révisions", aimed at helping students succeed in their BREVET exams. The product targets students needing support during the "3ème trimestre", which is a specific period for academic preparation. The ad highlights the revision course as the ideal opportunity to review and pass the BREVET, emphasizing that the product is specifically designed to improve exam performance. # Visual style The ad has a minimalist, clean visual style with a focus on clarity and functionality. The design features a screenshot-style layout with simple typography and a muted color palette (light green and white) to mimic a user interface. The screenshot style is meant to feel like it's from a translation app. # Hooks Headline: Le moment idéal pour faire un stage de révisions et réussir son BREVET # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a screenshot of two columns, one for time period and one for opportunity, to convey that the third trimester is the ideal time for a revisions course to help succeed with the BREVET. This is from the brand’s perspective to showcase the product's relevance during a specific academic phase.

# Ad summary This ad uses the format of a question submitted to an AI chatbot interface to show how the Les Sherpas service can help students improve their grades during the third trimester. The chatbot interface presents the questions as a text prompt, followed by a list of action steps and a description of the benefits of using the Les Sherpas service. # Brand positioning Les Sherpas is a service designed to help students improve their grades. This is presented in the ad through the visual style that closely mimics a chatbot interface. This positioning suggests that Les Sherpas aims to be seen as a supportive AI assistant that can offer clear, actionable strategies for academic success, particularly for students who may be struggling or need guidance. # Product The featured product is a series of revisions or study stages offered by Les Sherpas, designed to help students, specifically adolescents (ados), improve their grades, particularly in the third trimester. The ad outlines a three-step process to help students improve their grades. The ad addresses the pain point of students who may be struggling with their grades, especially as the end of the school year approaches, and offers a solution that is both accessible and potentially effective. Les Sherpas' stages of revisions can allow students to gain 4.3 points on average! # Visual style The ad utilizes a clean, minimalist visual style that mimics a native smartphone interface, specifically a chatbot or messaging app. The layout is simple and straightforward, with a focus on readability and ease of understanding. The color palette is soft and muted, consisting primarily of white, light green, and dark gray, which creates a calm and approachable feel. The overall effect is professional and informative, designed to convey trust and credibility. # Hooks Headline: Comment aider mon ado à remonter ses notes au troisième trimestre ? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a question posed to an AI Chatbot, "Comment aider mon ado à remonter ses notes au troisième trimestre ?" (How to help my teen improve their grades in the third trimester?). This is included to show the potential user what kind of questions the bot can answer, demonstrating its ability to address common academic challenges faced by students and parents as seen from the customer's perspective. - The chatbot then responds with "Voici le plus important" (Here is the most important), followed by a numbered list: "1. comprendre pourquoi les notes ont baissé (difficulté, manque de méthode)" (1. understand why the grades have dropped (difficulty, lack of method)), "2. établir un plan de révision hebdomadaire" (2. establish a weekly revision plan), and "3. prioriser les chapitres à revoir" (3. prioritize the chapters to review). This segment is included to give the viewer clear, actionable guidance that the bot can provide, as seen from the brand's perspective. - The chatbot provides a reminder with a waving hand emoji: "LLe 3e trimestre c'est le dernier moment pour remonter la barre" (The 3rd trimester is the last moment to raise the bar). This is included to add urgency, implying that the service can help students improve before it is too late, from the brand's perspective. - Finally, the chatbot states: "Des stages de révisions, notamment proposés par Les Sherpas, permettent en moyenne de gagner 4,3 points !" (Revision courses, in particular offered by Les Sherpas, allow you to gain 4.3 points on average!). This is included to highlight the potential benefits of using the product, emphasizing that the revisions can significantly improve a student's grades, from the brand's perspective.

# Ad summary This ad is for Les Sherpas and uses a screenshot from a translation application to suggest that students sign up for revision courses, as the 'last chance' to revise and aim for a mention au BAC. # Brand positioning Les Sherpas is presented as a supportive educational resource. They offer 'revision courses' targeted at students hoping to improve their grades and 'viser la mention au BAC', implying a focus on academic excellence and comprehensive preparation. The brand name itself evokes the idea of guidance and support, positioning Les Sherpas as facilitators who help students navigate the challenges of their education. The brand is functional, offering practical tools and guidance to help students achieve their academic goals. # Product The product being advertised is revision courses with Les Sherpas, framed as an opportunity to 'viser la mention au BAC' (aim for a mention on the BAC). These courses are presented as a 'dernière chance' (last chance) to improve grades. The courses appear to be available during the '3ème trimestre' (3rd trimester). This suggests that the courses are designed to help students in the final stretch of their academic year, addressing the barrier of last-minute preparation and maximizing their chances of success. # Visual style The ad has a clean, minimalist visual style with a bright, light-green background and a simple layout. The visual emphasis is on the screenshot of a translation app, with the brand logo subtly placed at the bottom. The color palette is soft and calming. The overall aesthetic is modern and straightforward, designed to convey information clearly and efficiently. # Hooks Headline: La dernière chance pour un stage de révisions et viser la mention au BAC # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a screenshot from a translation app, with 'Période' (Period) translated to 'Opportunité' (Opportunity). This is intended to convey the message that the brand, Les Sherpas, is the opportunity students need during the 3rd trimester, and is shown from the brand's perspective.

# Ad summary This ad promotes Les Sherpas, personalized tutoring services that help students keep up with their class, even if they have fallen behind. The ad states that Les Sherpas courses are 100% personalized with a professor that adapts to the student. # Brand positioning Les Sherpas is presented as a personalized tutoring service that focuses on adapting to the student's individual needs and rhythm of learning, unlike the traditional school system. The brand aims to occupy the space of an educational support system that truly understands and caters to the student's specific requirements. It positions itself as a solution for students who are struggling to keep up with the standard curriculum and promotes the value of customized education, emphasizing the importance of one-on-one attention to build a student's confidence. By offering personalized courses and certified teachers, Les Sherpas is presented as a reliable and effective way to boost students' grades and overall understanding of the subject matter. # Product Les Sherpas offers 100% personalized tutoring services. The service provides a professor that adapts to the student and retakes the bases at the student's own rhythm, online or at home. They have more than 4,000 certified teachers, and students gain 4.3 points on their average grade. The ad addresses the pain point of students accumulating gaps in their understanding of subject matter due to the school system's inability to adapt to individual learning needs. It promotes the idea that students can catch up on their knowledge, with one-on-one support from a teacher that takes the time to adapt to the student's learning style and repeat as needed. # Visual style The ad has a hybrid aesthetic with both polished and UGC feels. The primary speaker is shot in what appears to be a studio with professional lighting and sound, with a bright background. The secondary footage is more simple with natural lighting and no music. The editing style has static shots, but quick cuts, and text on the screen is timed with the music beats. The cuts per minute are about 30. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Allez-y essayer. # Point of view - [object Object] # Storyline - 00:00–00:05 According to a study from IFOP, people have less and less confidence in the performance of the French educational system. The man is introducing a problem that many parents face as they are becoming less confident in the school system. The audience is experiencing the story from the man's perspective as he sits in front of a desk with a keyboard, tablet, and plants. - 00:06–00:09 The man states that the reason for that loss of confidence is simple: a professor has one hour of class with 30 students in front of them. He continues the storyline that the system does not work for all children. The audience is still experiencing the story from the man's perspective. - 00:09–00:12 The man says that if a professor tries to adapt to each student who is struggling, they will not advance and must continue the class. The man explains why some students get left behind, furthering the storyline. The audience is still experiencing the story from the man's perspective. - 00:13–00:17 The man explains that that is how the student accumulates gaps in their education week after week. This further proves the story that the man is trying to convey: many children are struggling with keeping up in class due to the educational system. - 00:17–00:21 The man says that if the student does not understand something, no one comes back to it, and the following week builds upon what came before. The storyline progresses as the man details how the gaps accumulate. - 00:21–00:24 The man states that the student falls behind more and more, and it is not an intelligence problem. The storyline progresses as the man assures the audience that it is not the student that is the problem. The audience is still experiencing the story from the man's perspective. - 00:25–00:27 The man continues that the student is capable, but the system can not adapt to the student. The man is now moving towards the product that can solve the problem. The audience is still experiencing the story from the man's perspective. - 00:28–00:32 The man states that what the student needs is someone that takes the time and adapts to them, and that is exactly what Les Sherpas does. He is positioning the product as the solution. The audience is still experiencing the story from the man's perspective. - 00:33–00:39 The man notes that Les Sherpas are 100% personalized courses with a professor that adapts to the student, redoing the bases and progressing at their rhythm. The man is now explaining the product in detail. The audience is still experiencing the story from the man's perspective. - 00:39–00:45 He states that Les Sherpas are online or at home, with more than 4,000 certified teachers, and students gain 4.3 points on their average. The man is still explaining what the company offers. The audience is still experiencing the story from the man's perspective. - 00:45–00:48 The man explains that they have an essay course that is offered. He is concluding with the offer. The audience is still experiencing the story from the man's perspective.

# Ad summary This ad features a screenshot of what appears to be a chatbot for an educational service called Les Sherpas. The text in the screenshot discusses ways to help students prepare for the BAC exam and notes that students can gain an average of 4.3 points by using the service. # Brand positioning Les Sherpas aims to position itself as a supportive educational resource, offering assistance to students, particularly those preparing for the BAC exam. The brand seems to emphasize practical guidance and support, as indicated by the tips provided in the ad (such as establishing a revision plan and prioritizing chapters). By focusing on concrete steps and measurable gains (e.g., 'gagner 4,3 points!'), the brand seems to value actionable advice and tangible results. This brand positioning is functional, focusing on performance and simplicity in aiding students' academic success. # Product The featured product appears to be a service offered by Les Sherpas aimed at helping students prepare for the BAC exam. The service likely involves providing a platform or resources for revision, as suggested by the mention of revision plans and stages. It emphasizes practical tips such as establishing a weekly revision plan, reviewing basics, prioritizing chapters, and building confidence. The ad highlights the benefit that students can potentially gain an average of 4.3 points by using the proposed revision stages. The product seems designed to address the challenge of effective exam preparation by offering structured support and guidance. # Visual style The ad has a clean, minimalist visual style that mimics a platform-native interface. The design is simple, with a focus on clear text and straightforward information presentation, resembling a screenshot from a messaging app or social media platform. The use of a chat interface aims to appear relatable and familiar, enhancing scannability and stop power by blending in with typical in-feed content. # Hooks Headline: Comment aider mon ado à avoir son BAC? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a question about how to help a teen succeed on their BAC exam. This is included to immediately grab the viewer's attention by addressing a common concern among parents or guardians. The perspective is that of someone seeking advice, likely a parent or caregiver. - The ad transitions into providing key points for effective preparation. This is to offer practical guidance and demonstrate the service's expertise. The perspective is that of Les Sherpas, positioned as an authoritative source of helpful information. - The ad mentions that students progress strongly with the right support, highlighting the benefits of Les Sherpas' accompaniment. This is included to reassure potential customers and reinforce the value of the service. The perspective is that of Les Sherpas, acting as a helpful service. - The ad states that the third trimester is a key moment, leading into a claim that Les Sherpas' revision stages can help students gain an average of 4.3 points. This is designed to create urgency and showcase the tangible benefits of using the service. The perspective is that of Les Sherpas, emphasizing the effectiveness of their methods.