How Larroude Advertises on Meta

# Ad summary This image ad features Larroude wedge sandals and encourages viewers to pre-order and save 30%. The ad emphasizes securing a pair before anyone else, suggesting limited availability and exclusivity. # Brand positioning Larroude positions itself as a brand offering fashionable footwear and accessories. The brand focuses on providing trendy and desirable products, emphasizing exclusivity through limited availability and pre-order incentives. The brand seems to follow trends, given the style of shoe, but also pushes against category norms by offering a pre-order incentive to gain a sense of exclusivity. # Product The featured product is a pair of Larroude wedge sandals. These sandals have a clear, transparent upper strap and a wedge heel with a textured, wood-like appearance. The sandal's insole appears to be a light brown or tan color. The ad is advertising the ability to pre-order them and save 30%. The clear strap gives the shoe a modern feel while the wedge gives it a comfortable feel. # Visual style The ad features a clean, minimalist aesthetic with a focus on product presentation. The product is well-lit and presented against a neutral background, highlighting its design and features. The typography is simple and modern, contributing to the overall sophisticated feel of the ad. # Hooks Headline: Secure your pair before anybody else. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by telling the audience to 'Secure your pair before anybody else.' The brand is speaking directly to the audience, encouraging them to make a purchase by creating a sense of urgency and exclusivity. - The image shows the Larroude wedge sandal, providing a visual of the product being offered. The brand uses the product image to highlight its design and appeal. - The ad concludes by stating 'Pre-order and save 30%.' The brand incentivizes immediate action by offering a discount for pre-ordering.

# Ad summary This image ad showcases Larroude's MOCASSIM CYPRUS shoes, emphasizing their comfort and style. The close-up shot focuses on the shoes worn by someone sitting on stairs, with text highlighting the feeling of walking on clouds. # Brand positioning Larroude is presented as a brand that offers stylish and comfortable footwear. The brand focuses on the customer's experience, highlighting the feeling of walking on clouds when wearing their shoes. This positions Larroude as a provider of luxury and comfort, appealing to those who want both fashion and ease in their daily wear. The brand does not make comparisons, but focuses on the feeling its shoes create. # Product The product advertised is the MOCASSIM CYPRUS by Larroude, a type of loafer designed for comfort and style. The shoes are made of a smooth, dark brown material with a visible stitching pattern. The interior is lined with fluffy, cream-colored material, suggesting softness and warmth. The loafers are adorned with decorative laces featuring red and white accents, complemented by two small, round, white fuzzy charms near the shoe's opening. The primary selling point is the comfort, described as "É como pisar nas nuvens" (It's like walking on clouds), creating a sense of luxury and ease for the wearer. # Visual style The visual style is a blend of lifestyle and product focus. The image has a casual, yet polished feel. The shot is well-lit, emphasizing the texture and details of the shoes and clothing. The color grading gives the image a warm, inviting tone. # Hooks Headline: É como pisar nas nuvens. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a close-up shot of a person wearing Larroude's MOCASSIM CYPRUS shoes while sitting on some steps. This is designed to show the shoes in a relaxed, lifestyle context, focusing on the everyday wearability. The perspective is that of a casual observer, highlighting the shoe's appearance on a person in a real-world setting. - The brand's name and a comfort-focused slogan in Portuguese, "É como pisar nas nuvens," are layered on the image. The brand is asserting that these shoes will deliver an exceptionally comfortable experience, directly telling the audience that this is what they should expect when wearing the MOCASSIM CYPRUS. - The product name, MOCASSIM CYPRUS, is featured below the tagline. This step is intended to clearly label the showcased product, ensuring the audience knows the specific name of the shoes that provide this cloud-like comfort. This comes from the brand.

# Ad summary This ad for Verona shoes features a woman pressing the crosswalk button with the toe of her shoe. The ad suggests the shoes will last a long time, but their stock won't. # Brand positioning The brand Verona aims to provide long-lasting products that will go the distance with their consumer. The brand aligns with values of longevity and practicality, and positions itself against the idea of fast-fashion. # Product Verona is advertising a pair of flat shoes with a buckle. They are a light tan or brown color, and appear to be made from suede. The shoes feature a rounded toe and have a buckle detail on the top. The ad copy suggests that the shoes are made to last. # Visual style The image has a low-production value feel, and looks like it was shot on an iPhone. The image is shot at a medium angle, and contains real-world settings. The typography is simple and clean. # Hooks Headline: Verona dura pra sempre. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand begins by showing a woman about to press a crosswalk button. The goal is to show the shoe in action in a normal setting. - The brand then states, "Verona dura pra sempre. O estoque não." meaning "Verona lasts forever. Stock doesn't." This is intended to highlight the brand's commitment to longevity but also encourage the user to make a purchase before the product goes out of stock.

# Ad summary This ad showcases a variety of high-heeled shoes, each worn by a model in an elegant setting. The video highlights the unique designs and craftsmanship of the shoes. The advertisement concludes by displaying the shoe brand and designer names, emphasizing the luxury and handmade quality of the footwear. # Brand positioning The brand, Larroude by Nicolo B, positions itself as a creator of luxury, handcrafted shoes. The brand aligns itself with values of high quality, unique design, and artisanal craftsmanship. It aims to occupy a space in the market for consumers who appreciate high-end fashion. The brand emphasizes that their shoes are handmade in Brazil. # Product The product being advertised is a line of high-heeled shoes designed by Nicolo B for the brand Larroude. These are luxury shoes that feature a variety of styles, including mules, sandals, and platform heels. The shoes come in different colors and materials. The soles of the shoes are signed and state that each pair is handmade in Brazil. The shoes have unique heel designs. # Visual style The ad has a polished, high-end aesthetic with warm, natural lighting. The editing style includes smooth transitions between shots, and the production quality is high, giving it a commercial feel. The visual motif is showcasing the shoes in aesthetically pleasing environments. The pacing is consistent throughout the ad with slow and deliberate transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman sits on a rock, wearing a white dress and white Larroude heels. - 00:03–00:05 The camera shows a person wearing golden Larroude heeled sandals with crystal anklets. The location is a studio with an orange background. - 00:06–00:07 The camera angle is angled up at a model in a red dress and orange platform Larroude heels with straps, standing on a beach. - 00:08–00:09 The camera is focused on the feet of a woman as she ties a purple, wrap-around pair of Larroude heels. - 00:10–00:11 A model squats on a beach while wearing pointed-toe black Larroude heels with gold accents. - 00:12–00:13 The sole of a gold Larroude heel is displayed to show the 'Larroude by Nicolo B. Handmade in Brazil' inscription. - 00:13–00:17 The final shot displays a gold Larroude heel being held in a hand, with the brand name and designer displayed in text.

# Ad summary The ad showcases Larroude wedge heels, emphasizing their blend of style and comfort. Shot on a beach with calm music, the ad highlights the shoe's versatility and design. # Brand positioning Larroude is presented as a brand that offers stylish yet comfortable footwear. The brand aims to occupy a space in the consumer's mind where fashion meets functionality, emphasizing the practicality and aesthetic appeal of its products. The brand promotes a lifestyle of effortless elegance, providing footwear that looks like a heel but feels like a flat. This positioning challenges the norm that fashionable heels must be uncomfortable, appealing to customers who want both style and comfort. # Product The featured product is a wedge heel sandal, designed to offer the height and aesthetic of a heel with the comfort of a flat shoe. The shoe features a clear strap across the toes and a wedge heel made of stacked layers of natural-toned material. The insole is cushioned and bears the Larroude brand name. The USP, as stated in the ad, is that it "Looks like a heel, feels like a flat." This is conveyed through the product design and the visual setting, which suggests easy wearability in various environments. The ad addresses the purchase barrier of discomfort often associated with heels by highlighting the comfort aspect. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The static shot and clear product focus indicate high production quality aimed at showcasing the design. The pacing is slow and deliberate, emphasizing visual details. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 The ad opens with a static shot of the wedge heel sandals on a sandy beach, positioned near the water's edge.

# Ad summary This ad shows the step-by-step process for making a Larroude boot in a factory setting. Multiple employees are shown using different machinery and piecing together parts of the boot. # Brand positioning Larroude is presented as a luxury footwear brand that places significant emphasis on the artistry and craftsmanship of its products. Each boot undergoes a meticulous production process, highlighting the brand's commitment to quality and attention to detail. The ad positions Larroude as a company that values collaboration and inclusivity, as demonstrated by its tagline "You. Us. We. All.", which suggests a brand that embraces a collective identity. # Product The product featured is a black leather ankle boot. It is built on a platform sole and features a block heel. The boot is made from a combination of leather, fabric, and other materials, carefully assembled by skilled workers in a factory setting. Throughout the ad, the product is pieced together, showing the process of building a high-quality boot. It is implied that this meticulous process contributes to the boot's overall design and value. # Visual style The ad has a casual, behind-the-scenes aesthetic that aligns with UGC content found on Reels and TikTok. The camera is stationary and gives an inside view of the shoe-making process. The editing is minimal, with static shots and natural transitions, which reinforces the feeling of authenticity and transparency. The lighting is standard fluorescent light, which gives the ad a raw, unfiltered feeling. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:17 The camera angle is focused from within a blue bin that has paperwork in it as it is pushed through a factory. - 00:17–00:35 The factory employees begin to remove the paperwork, leather, and fabrics from the blue bin and begin to piece together sections of the boot. - 00:41–00:45 An employee shows off the black leather ankle boot to the camera.

# Ad summary This image ad features the brand Larroude and presents the brand's black leather boots. The ad presents the boots as a stylish item to be worn season after season. # Brand positioning Larroude is presented as a brand that offers timeless and durable fashion pieces. Positioning itself in the high-end market, the brand focuses on providing products that can be worn season after season, as displayed in the ad copy, "Uma bota para o inverno. E todos os próximos" (A boot for winter. And all the next ones). The brand promotes the values of longevity and sustainability by emphasizing the lasting quality of their footwear, inviting customers to invest in items that resist fleeting fashion trends. # Product The product featured is a pair of tall, knee-high black leather boots. They have a pointed toe and a low, stacked heel. The boots appear to be made from smooth, high-quality leather, suggesting durability and a classic style. The ad presents these boots as a versatile and essential item for the winter season and beyond, implying they are a timeless investment. The image shows the boots being pulled on, highlighting their fit and ease of wear, while the overall aesthetic suggests a blend of comfort and elegance. # Visual style The ad features a minimalist visual style with a focus on the product. The image has a studio-shot quality with soft, diffused lighting that highlights the texture and shape of the boots. The color palette is muted, with shades of gray, black, and a soft green, creating a sophisticated and understated aesthetic. The composition is clean and balanced, drawing the viewer's eye directly to the featured product. The ad evokes a sense of timelessness, leaning into simplicity and everyday luxury. # Hooks Headline: Uma bota para o inverno. E todos os próximos. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting a pair of black leather boots, positioning them as a winter wardrobe staple. This immediately sets the context and introduces the product to the viewer from the brand's perspective, with the goal of capturing attention with a classic item. - The perspective shifts to show a woman pulling on the boots, highlighting their fit and ease of wear. This provides a visual demonstration, from the customer's perspective, reinforcing the practicality and comfort of the boots. - The ad concludes with the brand's logo, coupled with the tagline “Uma bota para o inverno. E todos os próximos”, emphasizing the timelessness and durability of the boots. This is intended to resonate with potential customers, from the brand's perspective, by positioning the footwear as a long-term investment.

# Ad summary The ad displays a pair of Larroudé wedge sandals on a sandy beach with the ocean in the background. A text overlay highlights the comfort of the shoes. # Brand positioning Larroudé is presented as a brand offering stylish footwear. The brand is positioned as providing both aesthetic appeal and comfort. The ad aims to occupy the space in the consumer's mind as a brand that understands the need for fashionable yet comfortable shoes, promoting a lifestyle where style doesn't compromise comfort. The brand does not seem to be directly competing with any specific brand, but rather focuses on offering stylish and practical shoes. The brand positioning is both functional (comfort) and emotional (style). # Product The product featured is a pair of women's wedge sandals by Larroudé. They have a clear strap and a wedge heel that appears to be made of a wood-like material. The shoe is designed to provide the look of a heel but with the comfort of a flat, addressing a common purchase barrier where people often have to choose between style and comfort. The sandals are suited for occasions where one wants to wear heels but not sacrifice comfort, such as beach outings. # Visual style The ad has a polished and clean aesthetic with natural lighting and a static shot. The production quality appears to be high-end, creating a luxurious feel. The ad is center-framed and static, which keeps the focus on the product. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 The ad opens with a static shot of Larroudé wedge sandals on a beach, positioned in the sand near the water's edge. The intention is to immediately showcase the product in an aspirational setting, suggesting both style and a relaxed, beach-friendly vibe. The perspective is from an external observer, capturing the shoes in a visually appealing environment, setting a calm and luxurious tone.

# Ad summary This ad uses a split screen effect to demonstrate how a pair of shoes can be worn throughout the day. At the top of the screen the product is showcased while the time of day is displayed. This showcases the shoe's versatility. # Brand positioning The ad presents a brand that prioritizes versatility and style in its footwear. The brand positions itself as a companion for various moments in a person's day, from professional settings to leisure activities and evening events. It aligns with a modern, on-the-go lifestyle, implying that its footwear is adaptable to different environments and occasions. This brand appears to ignore traditional category norms that might restrict shoes to specific uses, pushing instead for footwear that integrates into the user's broader life. # Product The ad features a metallic pair of sneakers. The product is shown in three different environments throughout the day. The sneakers are intended to be versatile and stylish for all occasions. The product is shown with different clothing to showcase how it can be paired with many outfits. # Visual style The ad has a clean and polished aesthetic, which gives it a commercial feel. The video employs quick cuts that sync with the music's beat, providing a fast-paced rhythm. The camera quality is high-end, with the shots being stable and well-lit, indicating a professional production level. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad uses a split screen effect to show three different parts of the day simultaneously. - 00:02–00:05 00:02–00:05 The top shows "09:00" and a person walking in the city. - 00:05–00:07 00:05–00:07 The middle shows "15:00" and a person sitting outside with their legs up. - 00:07–00:09 00:07–00:09 The bottom shows "22:00" and a person standing against a wall at night.

# Ad summary This is a product demo for Larroudé shoes. The video showcases two of the brand's heels on a beach, highlighting its design. # Brand positioning Larroudé is presented as a high-fashion brand with a focus on trendy shoe designs. With a minimalist aesthetic and a focus on showcasing the product's unique style and texture, the brand positions itself as a provider of visually appealing footwear. # Product The featured product is a pair of Larroudé heels. These heels have a raffia-like texture, a pointed toe, and a wedge heel. The interior of the shoe is black. The shoes are presented as stylish and fashionable, designed to appeal to individuals seeking trendy footwear. # Visual style The ad has a clean and minimalist aesthetic, with natural lighting and a focus on the product. The editing consists of static shots and smooth transitions. The production quality is high, lending a polished commercial feel. The pacing is slow and deliberate, supporting the intended tone. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The video shows two Larroudé heels sitting on a sandy beach. - 00:07–00:09 The Larroudé logo appears over the product.

# Ad summary This ad uses a split-screen presentation to showcase both a model wearing a pair of Larroude boots and a close-up of the brand's brown leather boot. The ad aims to associate Larroude with quality and style. # Brand positioning Larroude is presented as a luxury brand that offers stylish, high-quality boots. The ad focuses on a specific pair of dark brown leather boots, implying a sense of sophistication and classic design. By showing the boots both in a lifestyle context (worn by someone) and in a detailed product shot, Larroude aims to occupy the space of a brand that combines wearability with high fashion. The brand seems to ignore fleeting trends, focusing instead on timeless designs that appeal to customers seeking durable and stylish footwear. # Product The featured product is a pair of Larroude dark brown leather boots. These boots have a pointed toe and a mid-height block heel. The boot shaft reaches to just below the knee, and the material appears to be a textured, full-grain leather. The boots seem designed for everyday wear, easily paired with casual outfits. The ad showcases both the overall design of the boot when worn and the intricate details of the leather in a close-up shot, highlighting the quality and craftsmanship. The presentation suggests the boots are worth buying due to their style and high-quality materials. # Visual style The ad features a split-screen layout with a lifestyle shot and a product-focused shot, using a neutral color palette that emphasizes the brown leather of the boots. The production quality appears to be high, with clean lighting and clear focus on the product. The image treatment includes subtle color grading to enhance the richness of the leather. The typography is minimal, and the brand name is displayed prominently. The ad breaks from platform norms by not including bright colors or fast motion, making it stand out in a feed. # Hooks Headline: Suas botas favoritas, aqui. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a lifestyle shot of a person wearing the Larroude boots while seated, immediately showcasing the product in a real-world context. This is included to provide an immediate visual of how the boots look when worn and to give a sense of their style. This perspective is from the brand, aiming to capture the viewer's attention with an aspirational yet accessible image. - The image then transitions to a close-up shot of the boot, providing a detailed view of the material, construction, and design elements. This is meant to highlight the quality and craftsmanship of the product. This perspective is from the brand, focusing on the product's intrinsic value and design.

# Ad summary This image ad for Larroude shoes highlights a black strappy heel with cherry charms and promotes a 30% off pre-order discount. # Brand positioning Larroude is presented as a contemporary footwear brand specializing in stylish heels. The visual focus on a unique shoe design with delicate straps and cherry charms suggests the brand values playful sophistication and attention to detail. By offering a pre-order discount, Larroude aims to engage customers early and create anticipation for new designs, positioning itself as a forward-thinking brand that values customer access. # Product The product featured is a high-heeled sandal in black. It has a slender heel and multiple delicate straps that crisscross over the foot, connecting with small, round beads. The straps extend up the ankle and wrap around the lower calf, tying at the back. The heel and sole of the shoe are leather in tone, while the sole has a scalloped design. Two round, translucent orange charms, resembling cherries, dangle from the ankle strap where it ties. The ad emphasizes the pre-order availability of the shoes, incentivizing early purchase with a 30% discount. # Visual style The ad features a clean, minimalist aesthetic with a focus on product detail. The image is well-lit, accentuating the textures and design of the shoe. The dark background enhances contrast, making the shoe the focal point. The typography is modern and straightforward, complementing the sophisticated yet playful style of the product. # Hooks Headline: 30% Off Pre-Order. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by focusing on a woman's foot wearing a black strappy heel, drawing the viewer's attention to the craftsmanship and style of the shoe. The vantage point is from a customer's perspective appreciating the shoe. - The brand introduces its logo and a promotional offer, highlighting Larroude and “30% Off Pre-Order.” This is from the brand's perspective to drive sales.

# Ad summary This image ad promotes Larroude's latest sandal design. The main focus is on pre-ordering to save 30% and secure the shoes before others, emphasizing exclusivity. # Brand positioning Larroude is positioned as a high-fashion footwear brand that emphasizes exclusivity and trendsetting designs. The brand operates in the luxury fashion space, targeting customers who want to stay ahead of trends and stand out. By offering unique, visually appealing designs, Larroude differentiates itself from more functional or mainstream brands. The brand appeals to customers seeking high-end products that are both fashionable and make a statement. # Product The featured product is a pair of women's high-heeled sandals with a square toe and thin ankle strap. The sandals are off-white and are adorned with multiple 3D flower appliques in the same color, featuring yellow centers. The heel is a thin, curved style. The focus is on the unique design and the opportunity to pre-order this new style. The key selling points are the distinctive floral embellishments and the chance to be among the first to own the shoes, appealing to fashion-conscious consumers. # Visual style The ad has a clean and minimalist visual style. The background is a solid, muted color to keep the focus on the product. The lighting is soft, and the overall composition is simple and elegant. # Hooks Headline: Secure your pair before anybody else. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a close-up of a stylish high-heeled sandal. This immediately showcases the aesthetic appeal of the product, grabbing the viewer's attention. The story is told from the brand's perspective, highlighting the visual and design elements of the shoe. - The text "Secure your pair before anybody else" is overlaid on the image, creating a sense of urgency and exclusivity. The brand is using scarcity to encourage viewers to act quickly, from the brand's perspective, framing the pre-order as a competitive advantage. - The phrase "Pre-order and save 30%" appears near the bottom of the image, reinforcing the incentive to purchase early. This part of the story is told from the brand's perspective, adding a promotional benefit to the exclusivity, encouraging immediate action. - Finally, the brand name "Larroude" is displayed prominently at the bottom, reinforcing brand recognition and identity. This is purely from the brand's perspective, solidifying their presence and linking the product directly to their brand identity.

# Ad summary An image ad for Larrroude shoes featuring a bride. The ad shows the bride's foot in the Larrroude shoe next to her wedding dress, with the text, "She Said Yes. The Shoes Said Obviously." # Brand positioning Larrroude is presented as a luxury brand specializing in bridal footwear. The tagline "The Shoes Said Obviously" suggests that the brand's shoes are an obvious and essential part of a bride's ensemble. The brand aligns itself with high-end fashion and the emotional significance of a wedding day, emphasizing elegance and style. # Product The advertised product is a cream-colored bridal shoe by Larrroude. It features an ankle strap and a stiletto heel. The toe of the shoe is adorned with a large, sculpted rose detail. The shoe is designed to be a fashionable and elegant choice for a bride on her wedding day. The ad aims to convey that the shoe is such a perfect bridal choice that it's an obvious selection. # Visual style The ad has a high-fashion, editorial feel. The image is well-lit and focuses sharply on the product, using a shallow depth of field to blur the background and emphasize the shoe and bride. The combination of the wedding dress and leopard print in the background creates a juxtaposition of elegance and boldness. # Hooks Headline: She Said Yes. The Shoes Said Obviously. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase "She Said Yes," referencing a wedding proposal. This evokes the excitement and anticipation surrounding a marriage. The brand tells this part of the story, highlighting the significance of a wedding day and the bride's decision to get married. - The storyline continues with "The Shoes Said Obviously," implying that the shoes are an essential and obvious part of the bridal ensemble. The brand tells this part of the story, positioning the product as a must-have item for the special occasion, suggesting that the shoes complete the bridal look.

# Ad summary This ad features a woman wearing the Larroude Mocassim Cyprus loafers in dark brown. The ad emphasizes the comfort of the shoes with the headline, "It's like walking on clouds." # Brand positioning Larroude is presented as a luxury footwear brand that prioritizes comfort without sacrificing style. The brand seems to occupy a space in the market that values both fashion and function, aiming to appeal to customers who want to feel good and look good at the same time. The positioning is primarily emotional, focusing on the feeling of comfort and luxury that the shoes provide. The brand promotes a lifestyle of effortless elegance, where comfort and style go hand in hand. It pushes against the norm of uncomfortable high fashion, prioritizing the wearer's experience. # Product The advertised product is the Mocassim Cyprus loafers. These are dark brown leather loafers featuring an interior wool lining that extends slightly above the edge of the shoe on the inner and outer sides. The shoes feature a decorative maroon, gold, and off-white rope with two off-white pompoms tied into a bow over the top of the foot. The ad emphasizes the comfort of these shoes, using the tagline "It's like walking on clouds". This is a key selling point, suggesting a luxurious and comfortable experience for the wearer. The ad appeals to consumers looking for a stylish and comfortable shoe option for everyday wear. # Visual style The ad has a clean and classic visual style, with a focus on natural light and neutral tones. The production quality appears to be high, with a well-composed shot. The image treatment is minimal, with a slight color grading that enhances the warmth of the image. The typography is simple and elegant, integrated seamlessly into the overall design. The visual style is designed to be eye-catching and scannable in-feed, with a focus on showcasing the product in a lifestyle context. # Hooks Headline: É como pisar nas nuvens. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of a woman wearing the Larroude Mocassim Cyprus loafers, emphasizing the comfort and style of the shoes. The woman's lower half is featured sitting on a ledge. The message aims to capture attention and showcase the product in a lifestyle context from the brand's perspective. - The ad then features the headline "É como pisar nas nuvens" which translates to "It's like walking on clouds". This conveys the feeling of comfort and luxury that the shoes provide from the brand's perspective. This moment progresses the overall narrative by communicating the brand's promise of comfort. - The ad concludes with the product name, "MOCASSIM CYPRUS", emphasizing the product's identity and solidifying the product name in the viewer's mind from the brand's perspective. This completes the narrative by providing the name for reference if the viewer wants to learn more about this style.

# Ad summary This image ad for Larroude shoes features the Dolly platform sandal and emphasizes the ease and style of the shoe. # Brand positioning Larroude is presented as a luxury footwear brand that emphasizes style and comfort. The brand targets customers who seek high-end fashion that doesn't compromise on wearability, and its positioning appears to focus on products that can be easily and confidently styled, as suggested by the ad's text 'The pair you don't think twice about.' The brand uses trendy but versatile designs with a focus on quality materials and construction, as suggested by the woven texture of the shoe. It appears to follow category norms of high-end footwear brands. # Product The product featured is the Larroude Dolly platform sandal. It is a neutral-colored, woven platform sandal with a chunky block heel. The shoe is shown being worn, indicating it is meant for everyday wear and special occasions alike. The woven texture gives the shoe a unique look, and the chunky heel adds height while maintaining comfort. The ad highlights the product's design and construction, suggesting it's worth purchasing for its fashion-forward style and wearability. The ad emphasizes the easiness of the product through the tagline 'The pair you don't think twice about,' highlighting the carefree nature of the shoe. # Visual style The ad has a high-quality, studio-shot aesthetic with a focus on clean lines and elegant styling. The color palette is soft and neutral, creating a sense of luxury and sophistication. The typography is clean and legible, and the image treatment enhances the product's texture and details. The overall effect is polished and refined. # Hooks Headline: The pair you don't think twice about. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image opens with a close-up shot of a person wearing the Larroude Dolly platform sandal while also showcasing a decorative pink fringe, which provides a sense of style and luxury. This moment is intended to grab the viewer's attention and create a sense of intrigue, putting the viewer in the customer's POV as they experience the product firsthand. - The ad focuses on the footwear and how easily they can be styled. This narrative beat aims to emphasize the versatility and style of the product, from the brand's POV as it conveys what it wants the customer to know about the footwear. - The ad concludes by prominently displaying the Larroude logo. This moment is from the brand's POV, reinforcing brand recognition and encouraging viewers to associate the stylish footwear with the brand.

# Ad summary This ad showcases a pair of beige raffia sandals from Larroude, highlighting their suitability for summer. The sandals are placed on a colorful background with summery props, conveying a sense of style and comfort for various summer occasions. # Brand positioning Larroude is presented as a brand focused on summer style, offering fashionable yet practical sandals suitable for various occasions. The brand aims to occupy a space in the consumer's mind as a provider of stylish, comfortable footwear that aligns with a fun, relaxed summer lifestyle. By emphasizing the sandals' design and material, the brand positions itself as a provider of quality footwear that stands out with unique designs. Larroude blends functional design with emotional appeal, suggesting that their sandals are not only stylish but also comfortable and practical for everyday summer activities. # Product The featured product is a pair of 'MILAN SPORT SANDAL IN BEIGE RAFFIA' from Larroude. These sandals are designed with a raffia-textured upper and adorned with decorative gold square rings over the top of the foot and adjacent to the buckle. The sandals have a beige color scheme, which makes them versatile for various outfits and occasions. The sandals are designed for comfort and style, making them suitable for everyday summer wear. The ad highlights the sandals as a fashionable and comfortable footwear option for any 'summer moment'. # Visual style The ad has a bright and summery visual aesthetic with a lifestyle shot of the product. The production quality appears to be high, with a well-lit and styled image. The image treatment includes natural lighting and slightly enhanced colors to create a vibrant feel. The typography is clean and legible, integrated seamlessly into the image without being too distracting. The style mimics a high-quality Instagram post, aiming for a scannable and engaging look in the feed. # Hooks Headline: Made for every summer moment # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of the sandals against a colorful background on the grass, immediately establishing a summery, lifestyle setting, which emphasizes the sandals' suitability for the season. The brand is telling this part of the story. - A top caption reads, 'Made for every summer moment,' followed by the product name: 'MILAN SPORT SANDAL IN BEIGE RAFFIA,' which conveys that these sandals are perfect for all summer activities and occasions. The brand is telling this part of the story. - The product is displayed in detail to showcase its design and quality and to persuade the viewer to consider purchasing the sandals. The brand is telling this part of the story.

# Ad summary This ad showcases a pair of black, kitten-heeled sandals adorned with colorful flowers on the straps. The focal point is the shoes on a woman’s feet. The brand name, Larroude, is displayed prominently in white text at the top of the image, with a small pink accent over the 'e'. # Brand positioning Larroude is presented as a high-fashion brand with a playful and feminine aesthetic. The brand's focus on unique design and high-quality materials places it in the luxury footwear market. Larroude emphasizes bold design choices and fashionable footwear styles. # Product The product is a pair of women's black, open-toed, kitten-heeled sandals. The sandals feature a slender ankle strap and several colorful fabric flowers attached to the strap across the toes. The heel is a slender, curved shape. The insoles are black. The sandals are designed to be a statement piece, blending classic footwear with whimsical, colorful embellishments. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on the product. The lighting is soft and diffused, highlighting the texture and colors of the sandals and flowers. The composition is clean and uncluttered, drawing attention to the footwear. The typography is modern and bold, with the brand name prominently displayed. The overall style conveys a sense of luxury and fashion-forward design. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad focuses on a pair of black kitten-heeled sandals with floral embellishments, presented from a viewer perspective that highlights their unique design and fashionable appeal. This is included to showcase the product's aesthetic appeal.

# Ad summary The ad shows an unboxing of Larroude shoes. The shoes are taken out of the box and presented to the camera. # Brand positioning Larroude shoes aims to occupy the space in the consumer's mind as a designer brand that brings fun and vibrant colors and patterns to the market. The brand positions itself as an emotional brand, aligning with a consumer's desire to express themselves through fashion. # Product The product being advertised is the Larroude Cali Woven Mule Heel. These are raffia-woven heeled mules. They feature a block heel and a brand logo on the upper portion. The color of the shoe is tan. The word 'Larroude' is branded on the inner sole in gold lettering. # Visual style This ad features a polished commercial aesthetic and has an upbeat tone. It features smooth transitions and has a consistent pace. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with an unboxing of a Larroude shoe box. - 00:04–00:14 The shoes are shown up close and presented to the camera.

# Ad summary This ad is for Larroude Shoes, showcasing a variety of different styles. The ad highlights the different occasions and events that one can wear Larroude shoes to. # Brand positioning Larroude is presented as a versatile brand with a wide range of shoe styles. The brand is visually associated with leisure and various lifestyle settings, such as home, travel, and special events. The ad does not explicitly state any brand values but the variety of shoe styles suggests a brand that caters to diverse tastes and occasions, pushing against the idea of limiting oneself to a single style or brand for all footwear needs. The brand positioning seems to be balanced between functional aspects, such as design and style, and emotional aspects, such as confidence and suitability for special moments. # Product The ad features a variety of Larroude shoes. Each shoe is different in design and function, ranging from casual rainbow-striped platform sandals, which appear handmade or crafted, to high heeled sandals with daisy embellishments. Other featured shoe types include clear heeled sandals, neutral heels, and more. The ad does not mention competitor products, but showcases the wide variety of styles available from Larroude, indicating the brand's ability to meet the needs of different occasions and preferences. The ad also displays a shoe being crafted, suggesting a focus on the craftsmanship of the shoe. # Visual style The ad has a polished aesthetic, with bright lighting and clean shots of the products. The editing rhythm is quick, with fast cuts between different shoe styles and settings. The production quality is high, resembling a polished commercial that aims to showcase the variety and style of the brand's offerings. The pacing is fast with quick cuts, and the audio-visual sync is timed to the music, enhancing the ad's overall appeal. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A pair of rainbow striped platform sandals are shown on a purple background - 00:01–00:03 The ad transitions to an ivory platform heel being presented against tan and red leather. - 00:03–00:05 The camera zooms in on a pair of shoes in a tan color, with the Larroude logo embossed on the inner sole. - 00:05–00:06 The camera transitions to a pair of shoes in a bush. - 00:06–00:08 The camera quickly shows a rainbow material, reminiscent of the first shoe, being sewn together by hand by an artisan. - 00:08–00:15 A clear sandal sits in a puddle of water, followed by a pair of high heeled daisy sandals on a boat.