How Klook Advertises on Meta

# Ad summary This image ad is for a summer promotion. It features three people standing on a board game that is designed to look like a vacation destination. The ad lists the different deals that are available for the promotion. # Brand positioning This ad does not show any brand name. However, based on the promotion, it can be inferred that this brand is in the travel industry. The brand positions itself to be customer-focused and encourages customers to explore travel opportunities. The brand aligns with a sense of adventure and discovery and promotes a lifestyle of exploration and recreation. The brand does not make any competitive comparisons. # Product This ad highlights the summer promotion. The promotion offers deals on hotels, food, and dining. There are exclusive summer deals as part of this promotion. The summer promotion is for people looking to save money on their summer travel. # Visual style The ad has a bright, playful visual style, using an illustration style. The production quality is high with 3D rendering. There is a grid-like layout with the offers set in a row and the image of the people above. The typography is bold. The overall style is high-design and it grabs attention in the feed due to the bright colors. # Hooks Headline: SUMMER SIDE QUEST # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showing three people standing on a board game that looks like a vacation destination. This conveys the message that the audience should have a fun summer. This is shown from the brand's perspective. - The ad then goes on to show different offers. This is intended to encourage the audience to travel with them. This is told from the brand's point of view.

# Ad summary This Klook Hotels ad features a man on vacation, making multiple references to returning to the hotel for its various amenities, eventually deciding that the hotel is the actual itinerary. # Brand positioning Klook Hotels is presented as a service that helps users make the most of their hotel stays, highlighting that the hotel itself can be a core part of the vacation experience. The brand positions itself against the norm of merely using hotels as a place to sleep, instead implying hotels offer enriching experiences beyond just accommodation. This is conveyed through scenes of the man wanting to make the most of the free buffet and pool and by saying the hotel is the real itinerary. Klook Hotels occupies a space in the consumer's mind as a service that encourages viewers to embrace the full potential of hotel offerings. # Product Klook Hotels is an online platform that enables users to find and book hotels. The ad highlights real reviews and actual photos as key features, designed to build trust and transparency in the booking process. By providing real reviews and photos, the platform addresses the purchase barrier of uncertainty about hotel quality and amenities. It is also stated that you can earn 3X KlookCash when booking through the app. The ad showcases how the service encourages users to consider hotels as a vacation destination in themselves, offering experiences such as free buffets, pools, and party spaces. # Visual style The ad has a polished and upbeat aesthetic. The editing style includes quick cuts to transition between scenes, and the visuals sync with the background music. The production quality leans towards a polished commercial feel, which aligns with the brand's attempt to appeal to a broad audience. There are no specific visual motifs present. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad starts with a POV shot of a man on vacation taking photos of a nature scene from a balcony. - 00:02–00:04 He turns to the camera and says, "Balik na tayong hotel?" This moment is conveyed from his perspective, as the camera appears to be recording him, and it sets the tone for wanting to go back to the hotel early. - 00:04–00:10 The scene changes to the man and a woman in front of a cherry blossom backdrop, where the man again suggests returning to the hotel, but this time for the free buffet. - 00:04–00:10 This moment continues the narrative of wanting to go back to the hotel early, highlighting the free buffet as a desirable amenity that is worth foregoing the outside vacation for. - 00:10–00:16 The scene changes to the man drinking coffee while sitting at a table on a balcony. - 00:13–00:16 The man addresses the audience, stating, "Balik na muna tayo sa hotel para sulitin natin ang pool. Tara!" This is intended to persuade the audience that the pool at the hotel is another good reason to return to the hotel. - 00:16–00:23 The scene cuts to a party environment where the man is holding a red cup. - 00:20–00:23 He states, "Tara! Balik na tayong hotel!" communicating from his perspective while holding the cup in a party scene. - 00:23–00:26 The scene shifts to the man sitting in bed looking at a phone. - 00:23–00:26 Text overlays appear as the man continues to look at his phone while sitting in bed: "When the hotel is the real itinerary". - 00:26–00:32 The screen shows the Klook Hotels logo and tagline: "It pays to know better." This branding moment promotes Klook Hotels as a service for booking hotels.

# Ad summary This ad is for Klook Hotels and it shows that it pays to know Klook hotels better. The ad shows that Klook hotels features 3X KlookCash, real customer reviews, and user-friendly features. # Brand positioning The brand featured in the ad is Klook Hotels. The brand is positioned as a user-friendly platform that gives customers 3X KlookCash and features real customer reviews. Klook is presented as a platform to help customers save money on hotel bookings. # Product The product being advertised is the Klook Hotels booking platform. The platform is designed for travelers looking for hotels. The ad calls out features such as 3X KlookCash, real customer reviews, and user-friendly features. The ad also shows examples of real hotels that are available on the platform. # Visual style The ad is clean and uses a bright orange gradient background. The ad is designed to look like a mobile app screen. The typography is large and bold to easily catch the user's attention. The ad has a platform-native style that aligns with platform behaviors. # Hooks Headline: IT PAYS TO KNOW BETTER # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with the headline "It pays to know better" which is meant to intrigue the user to want to know more about booking hotels with Klook. This is told from the brand's point of view. - The ad transitions to featuring the platform benefits. It calls out 3X KlookCash, real customer reviews, and user-friendly features to show the added benefits of using the platform. This is told from the brand's perspective. - The ad then showcases a mobile phone that has the Klook Hotels app open to show real hotel booking examples and reviews. This is shown from the customer's point of view.

# Ad summary This Klook Hotels ad humorously showcases different types of travelers booking hotels for their vacation. Each traveler personality is depicted with a distinct approach to hotel selection, highlighting aspects like accessibility, review scrutiny, cost-effectiveness, and cashback benefits. The ad aims to resonate with a broad audience of travelers while emphasizing that ‘it pays to know better’ by using Klook Hotels. # Brand positioning Klook Hotels is presented as a service for savvy travelers who value convenience, thorough research, and maximizing value through features like built-in maps, real reviews, and cashback rewards. The brand positions itself as a go-to platform for booking accommodations, pushing against the norm of simply booking without considering all available options. By offering a range of features tailored to different traveler preferences, Klook Hotels aims to occupy the space of a comprehensive and rewarding booking experience in the consumer's mind. The brand promotes a functional and smart approach to travel, implying that informed decisions lead to better and more fulfilling experiences. # Product Klook Hotels is an online platform designed for booking accommodations, with a focus on providing enhanced features and benefits to travelers. The platform includes a built-in map feature to ensure hotels are easily accessible, real reviews to help users make informed decisions, and the opportunity to earn 3X KlookCash for bookings. The product aims to appeal to a variety of travelers, including those who prioritize convenience, value thorough research before booking, and seek to maximize savings and rewards. It addresses common purchase barriers by offering transparent information, user feedback, and financial incentives, positioning itself as a smart choice for anyone looking to book hotels efficiently and confidently. # Visual style The ad has a polished and bright aesthetic with a mix of static shots and smooth transitions. The production quality is high-end, giving it a professional commercial feel. The visual motif includes frequent cuts between different characters and scenarios, timed to the beat of the background music. The pacing is fast, with approximately 15 cuts per minute, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a group of friends posing for a picture by the pool, creating a light and jovial atmosphere. The message is introductory and attention-grabbing, setting the scene for the upcoming humorous portrayal of different traveler types. The tone is playful and inviting, reflecting a carefree vacation vibe. The scene establishes the context of a group trip, appealing to those who travel with friends. - 00:02–00:05 The next scene introduces 'The Human Itinerary,' a character portrayed by a woman holding a tablet and emphasizing the importance of hotel accessibility. She shows a map displayed on her device. The message here is about highlighting the convenience of having hotels that are easily reachable, adding to a stress-free travel experience. The character speaks directly to the audience, adopting the tone of a friendly advisor. This moment progresses the narrative by focusing on the planning aspect of the trip. - 00:05–00:09 Then, the ad transitions to ‘Reviewer of Reviews,’ where a man is shown scrutinizing hotel reviews on his phone. The message is clear: thorough research is crucial before making a booking. The tone is slightly exaggerated, emphasizing the character's meticulous nature. This continues the narrative by adding another perspective on hotel selection. - 00:09–00:13 Next, the ad shifts to ‘Sulit Strategist’ showcasing a woman enthusiastically filling her plate at a breakfast buffet, highlighting the value of included amenities. The message focuses on maximizing the benefits included in the hotel booking, appealing to budget-conscious travelers. The tone is cheerful, adding a sense of excitement. This moment progresses the narrative by focusing on the value aspect. - 00:13–00:16 Following this, the ad introduces ‘Cashback Collector,’ a character using a laptop by the pool to book a hotel, emphasizing the cashback benefits of using Klook Hotels. The message highlights the financial incentives of booking through the platform. The tone is relaxed and cheerful. This moment progresses the narrative by highlighting the financial benefits. - 00:16–00:19 The ad returns to the group scene by the pool, tying all the individual traveler types together. The message is that booking hotels can be approached in different ways. The tone is playful and inviting, maintaining the carefree vacation vibe. This moment progresses the narrative by summarizing the different approaches to hotel booking. - 00:19–00:24 Finally, the ad concludes with a screen displaying ‘Klook Hotels,’ and highlighting key benefits, such as a built-in map feature, real reviews, and the chance to earn 3X KlookCash. The message is clear: Klook Hotels offers a better booking experience. The tone is informative and assuring, aiming to instill confidence in the viewer. This moment serves as the call to action, encouraging viewers to use the platform.

# Ad summary This ad promotes booking Shanghai Disneyland vacation packages through Klook. The ad features rides and scenery at Shanghai Disneyland and includes an offer for up to 18% off. # Brand positioning Klook is presented as a travel and booking platform that allows users to book discounted tickets, experiences, and travel packages. The ad positions Klook as a convenient solution for planning international vacations and activities, emphasizing savings and seamless access to top attractions like Shanghai Disneyland. By partnering with major destinations and offering discounts, Klook aims to make travel more accessible and affordable for a broad audience, focusing on convenience and value. # Product This ad promotes travel packages and discounted access to Shanghai Disneyland through the Klook booking platform. The main offering is savings of "UP TO 18% OFF" on Disneyland tickets and related travel services. The ad showcases various attractions and rides within Shanghai Disneyland, highlighting the park's immersive fairytale experience. It does not focus on specific product features or ingredients but rather on the overall experience and potential savings offered through Klook. # Visual style The ad features a bright and colorful aesthetic, reflecting the fun and excitement of a theme park. The editing is fast-paced with quick cuts between different attractions and rides. The production quality appears polished, using clear and vibrant footage. The pacing is upbeat, syncing with the music track, creating a dynamic and engaging viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Book Now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with views of Shanghai Disneyland. - 00:02–00:07 The ad transitions to POV footage of rides at the park. - 00:04–00:08 The ad presents an offer for "UP TO 18% OFF" Disneyland packages. - 00:08–00:09 The ad ends on the Klook logo and a "Book Now" CTA.

# Ad summary This ad promotes travel to Vietnam with special offers available for hotels, tours, and attractions booked through Klook, Sunworld, and VinWonders. # Brand positioning This ad is a collaborative promotion between Klook, Sunworld, and VinWonders. Klook is a travel and experiences booking platform, offering users a convenient way to discover and book activities, tours, and accommodations. Sunworld and VinWonders are leisure and entertainment companies in Vietnam, operating various theme parks, resorts, and attractions. The partnership of these brands suggests a comprehensive travel solution for those looking to explore Vietnam, combining booking convenience with access to diverse entertainment options and lodging. # Product The ad promotes travel experiences in Vietnam, emphasizing special offers for accommodations, tours, and attractions. It appears to target tourists looking for adventure and relaxation. The ad showcases Vietnam's rich culture and cuisine, with a focus on sightseeing and dining experiences. Discounts of up to 10% on hotels and up to 40% on tours and attractions aim to lower purchase barriers and encourage immediate bookings. The ad emphasizes the 'vibe' of Vietnam, suggesting an immersive and exciting travel experience. # Visual style The ad has a vibrant, collage-style aesthetic, combining photographs of landmarks and food with cartoonish text boxes and squiggles. The production quality appears to be high, but the collage elements add a playful, DIY feel. The image treatment includes background removal and layering of elements to create depth. Typography is bold and eye-catching, placed inside containers with thick borders to pop off the screen. # Hooks Headline: VIETNAM PHỞ THE VIBES # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the collaboration between three travel-related brands, Klook, Sunworld, and VinWonders, establishing a partnership. This informs the viewer that the ad will be about travel booking opportunities from these trusted brands. - The ad then entices viewers with "VIETNAM PHỞ THE VIBES," which combines the destination (Vietnam) with a play on words using a popular Vietnamese dish (pho) to convey the atmosphere or essence of traveling there. This gives the impression that the ad focuses on travel in Vietnam. - The ad presents the offer of "UP TO 10% OFF ON HOTELS" and "UP TO 40% OFF TOURS & ATTRACTIONS". This highlights discounts on travel-related purchases. The story intends to encourage the audience to convert, incentivizing them to book travel with a deal. - The ad then transitions to a collage of pictures representing different cultural and scenic landmarks. This intends to showcase the various tourism opportunities.

# Ad summary This ad promotes travel to China. It features various destinations in China with on-screen text that highlights discounts. # Brand positioning The brand in this ad positions China as a fascinating and accessible travel destination. The ad uses the tagline 'Close to home, far from ordinary!' suggesting exotic experiences that are surprisingly easy to reach. This positioning aims to broaden the appeal of Chinese travel beyond niche groups, inviting a wider audience to consider it as an exciting yet convenient option. It avoids the stereotypes of China being distant or difficult to navigate, focusing instead on its unique attractions and the ease of experiencing them, while offering cost savings. # Product This ad showcases travel experiences within China, highlighting various attractions and accommodations. It advertises deals such as 'Attractions in Shanghai 5% Off', 'Tours in Beijing 7% Off', and 'Hotels in Shanghai ₱1,000 Off'. The ad features iconic landmarks, cultural sites, and entertainment venues, emphasizing the diversity and richness of experiences available. It targets travelers looking for cost-effective ways to explore China, presenting a mix of cultural immersion and modern attractions. The ad emphasizes savings and special offers to overcome the purchase barrier of perceived travel costs. # Visual style This ad features a polished commercial aesthetic with bright lighting and clear shots of various locations in China. The editing style includes quick cuts to keep a fast pace, averaging around 7 cuts per minute. Visuals and effects are timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot of a person looking out over a cityscape in China. The message is to explore China, and that it is close to home, but far from ordinary. The perspective is from the brand to introduce a location in China and to entice the viewer to travel there. The tone is motivational. - 00:02–00:03 00:02–00:03 The scene cuts to an interior shot of a decorative structure, maintaining the same message and tone as the previous shot. The perspective is from the brand. - 00:03–00:04 00:03–00:04 The scene cuts to a person holding up their phone to take a photo of a sunrise or sunset view. The message is to explore China. The perspective is from the brand. The tone is motivational. - 00:04–00:05 00:04–00:05 The scene cuts to wish tags hanging inside of a building. The ad promotes 5% off of Shanghai attractions. The perspective is from the brand to show a fun activity and a discount that can be applied to it. The tone is exciting. - 00:05–00:06 00:05–00:06 The scene cuts to a person posing for a selfie with discount advertisements overlaying the shot. The ad promotes 5% off of Shanghai attractions, 7% off of Beijing tours, and ₱1,000 off of hotels in Shanghai. The perspective is from the brand to show a fun experience and the discounts that can be applied to travel plans. The tone is exciting. - 00:06–00:09 00:06–00:09 The scene cuts to multiple shots that show various locations and tourist attractions. The ad promotes 5% off of Shanghai attractions, 7% off of Beijing tours, and ₱1,000 off of hotels in Shanghai. The perspective is from the brand to show a fun experience and the discounts that can be applied to travel plans. The tone is exciting.

# Ad summary This ad promotes Klook hotels, offering the benefit of a free Jiufen tour when booking hotels in Taiwan. It targets travelers looking for convenient travel packages. # Brand positioning Klook is presented as a travel and experiences platform, offering users a streamlined way to book hotels and tours. The brand seeks to occupy a space in the consumer's mind as a convenient, all-in-one travel solution, especially for Asian destinations. The brand aligns with a lifestyle of adventure and exploration, catering to those seeking hassle-free travel planning and valuable travel deals. Klook seems to push against the norm of booking hotels and tours separately, offering a combined approach. The brand positioning is both functional, through its ease of use, and emotional, by promising memorable travel experiences. # Product The ad features Klook's hotel booking service, specifically for accommodations in Taiwan, and offers a free Jiufen tour as an incentive for booking. The product is designed for travelers looking to explore Taiwan, particularly those interested in visiting Jiufen. The unique selling proposition is the bundled offer of hotel booking and a free tour, designed to enhance the travel experience and provide added value. The ad addresses the potential purchase barrier of tour planning by including it as a bonus, making travel more convenient. It is presented as an easy and cost effective way to travel. # Visual style The ad has a clean, modern visual style with bright colors and a focus on presenting information clearly. It resembles an Instagram post. The production quality is high, with professional photography and graphic elements. The image treatment includes a soft color grade to make the orange tones pop. Typography is simple and legible. The ad attempts to mimic a platform-native style to blend in with social media feeds. # Hooks Headline: BOOK HOTELS IN TAIWAN # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting Klook Hotels and the offer of "BOOK HOTELS IN TAIWAN," immediately orienting the audience to the primary service being promoted. This is being presented by the brand to set the stage and attract those interested in travel to Taiwan. - The ad then transitions to an incentive, stating "GET A FREE JIUFEN TOUR!", to add extra value to the hotel booking. This message is being conveyed by the brand to enhance the offer and encourage conversions. - Finally, the ad shows a lifestyle visual with a woman using her phone while sitting on a hotel bed, with an image of Jiufen displayed on her phone screen, implying she's browsing travel options. This is from the customer's perspective to illustrate the convenience and ease of planning a trip.

# Ad summary This ad promotes Trip.com, highlighting discounted hotel and attraction packages in China. The ad features various locations and activities, appealing to travelers seeking affordable and diverse experiences. # Brand positioning Trip.com is presented as a go-to platform for affordable and accessible travel experiences within China. The brand emphasizes value by showcasing discounted rates for attractions, tours, and hotels, positioning itself as a budget-friendly option for exploring domestic destinations. It aims to occupy a space in the consumer's mind as a provider of accessible and diverse travel options, aligning with a lifestyle of exploration and cost-consciousness. The brand promotes ease and affordability, pushing against the perception that travel is expensive or inaccessible. Its positioning is primarily functional, focusing on the practicality of saving money while traveling. # Product The ad promotes a variety of discounted travel packages on Trip.com, including attractions in Shanghai (5% off), tours in Beijing (7% off), and hotels in Shanghai (P1,000 off). The platform offers savings on travel accommodations, tours, and entertainment. These packages are designed for people looking for affordable travel experiences, particularly within China. Key features include discounted rates and a range of travel options, from hotels to attractions. The ad aims to lower the purchase barrier by showcasing significant savings and diverse travel opportunities, encouraging users to explore China affordably. # Visual style The ad has a bright and energetic visual style, using quick cuts and dynamic scenes to showcase various travel experiences. The production quality is polished, giving it a commercial feel. The use of animated cloud graphics as visual motifs to display discounts adds a playful element. The pacing is fast, maintaining a consistent rhythm with cuts timed to the upbeat music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the text overlay "Time to explore CHINA. Close to home, far from ordinary!" - 00:01–00:02 The ad showcases various scenes, including a pool hall and a man relaxing in a small, enclosed space, while the text overlay continues to promote exploring China. - 00:03–00:03 The ad shows a bowl of soup and people enjoying meals, emphasizing the culinary experiences available. - 00:04–00:08 The ad features visual elements showing discounts on attractions in Shanghai, tours in Beijing, and hotels in Shanghai, using animated cloud graphics with percentage discounts and monetary savings.

# Ad summary This promotional video for Universal Studios Japan uses a split-screen format to showcase both the park's attractions and a special bundle offer from Klook. The ad emphasizes the addition of Donkey Kong to the Super Nintendo World and encourages viewers to 'Play Wild!' while highlighting the convenience of booking through Klook. # Brand positioning Universal Studios Japan is presented as a premier theme park destination known for bringing iconic adventures to life. The brand aims to occupy a space of immersive entertainment, where guests can step into the worlds of their favorite movies and games. The addition of Super Nintendo World, and now Donkey Kong, demonstrates Universal's commitment to continuously expanding and enhancing the visitor experience. The brand aligns with a lifestyle of fun, adventure, and shared experiences, with an emotional tone, emphasizing the excitement and joy of its attractions. # Product The featured product is a Universal Studios Japan bundle offered through Klook, an online travel agency. The bundle provides entry to Universal Studios Japan, access to Super Nintendo World and the new Donkey Kong area. The ad does not explicitly describe all of the included experiences but promotes the idea of reliving adventures 'IRL.' A key selling point emphasized is the 'Buy 2 & get FREE Klook coupons for Japan Attractions & Experiences!' offer. The ad targets potential visitors of Universal Studios Japan. # Visual style The ad features a polished commercial aesthetic. The split-screen format with overlaid text and animation is optimized for mobile viewing. The fast-paced editing, bright colors, and upbeat music are consistent with the tone of an amusement park ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a split-screen showcasing Universal Studios Japan above and a Klook offer below. - 00:02–00:07 00:02–00:07: The ad transitions to show various attractions, like Mario and Donkey Kong areas. The messaging focuses on the addition of Donkey Kong to the park. - 00:07–00:11 00:07–00:11: The ad highlights a Donkey Kong roller coaster and the park's overall sense of fun and excitement. - 00:11–00:13 00:11–00:13: The ad reiterates the new Super Nintendo World and its immersive environment. - 00:13–00:15 00:13–00:15: The ad shows exciting ride footage.

# Ad summary This ad features a woman waking up in a comfortable hotel room. She uploads real reviews with actual photos of the hotel and then heads out to explore the area, showing that it's close to tourist destinations. She then checks out of the hotel and uses KlookCash to pay her bill. # Brand positioning Klook Hotels is a hotel booking platform that emphasizes value and transparency. The brand distinguishes itself by providing real reviews and actual photos, ensuring customers have reliable information before booking. It also offers '3X KlookCash,' suggesting a loyalty program or cashback benefit. By highlighting these features, Klook Hotels positions itself as a trustworthy and rewarding option for travelers, differing from competitors that may not offer such detailed insights or loyalty incentives. The brand's functional positioning is enhanced by the implication of convenience and savings, designed to appeal to practical travelers seeking quality and value. # Product The featured product is Klook Hotels, a hotel booking platform accessed via a mobile app. The ad emphasizes the platform's ability to offer real reviews, actual photos, and a built-in map feature that highlights nearby tourist spots. A key USP is the '3x KlookCash' reward system, shown as a discount applied during checkout. The platform caters to travelers who value transparency and convenience when booking accommodations. The ad addresses purchase barriers by showcasing reliable information (reviews and photos) and cost savings (KlookCash), making Klook Hotels an attractive choice for those seeking a stress-free and budget-friendly booking experience. # Visual style The ad has a polished commercial aesthetic with a UGC feel, blending high-quality footage with natural settings. The editing style combines quick cuts to highlight key moments with smooth transitions, creating a dynamic yet seamless flow. Visual motifs include close-ups of the phone screen, and establishing shots in hotel room and exteriors to enhance the narrative. The pacing is consistent, with approximately 8-10 cuts per minute, and audio-visual sync is evident through the final slogan at the end of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad opens with a 'POV' caption, framing the scenario from the viewer's perspective: 'You booked the perfect hotel (Trentahin version).' This immediately engages the viewer by placing them in the scene and setting a positive tone, implying a delightful hotel experience. - 00:00–00:04 The woman wakes up refreshed in a hotel bed. This continues to place the viewer in the scenario and highlights the quality of the hotel. - 00:05–00:08 A text overlay appears, reading 'Real reviews' as the woman is seen in bed with the Klook app on her phone, showing a 5-star rating. She takes photos using her phone and uploads them to the platform. This emphasizes the reliability of the Klook app. - 00:09–00:12 The woman is seen leaving the hotel. She expresses concern about the distance to tourist spots. The ad introduces a potential pain point: uncertainty about the location of tourist attractions near the hotel. - 00:13–00:15 As a response to the previous concern, a text overlay appears, reading 'Built-in map feature' as the woman uses her phone's map function to find nearby tourist destinations. This highlights the platform's solution. - 00:16–00:18 The woman is shown standing near the tourist spot that she found using the Klook app, emphasizing that it is conveniently located near the hotel. - 00:19–00:21 The woman is shown checking out of the hotel, and is given her bill. - 00:22–00:25 A text overlay appears, reading '3x KlookCash,' as the woman is shown using KlookCash on her phone at the front desk to pay her bill. This encourages the viewer to book using Klook to get a discount on hotel stays. - 00:26–00:29 The Klook Hotels logo appears, and the ad states, 'It pays to know better,' along with 'Real reviews, Actual photos, 3X KlookCash.' This solidifies the key benefits of using Klook Hotels.

# Ad summary This ad promotes Klook travel services for a Bangkok, Thailand vacation. The ad shows different activities in Bangkok, like markets, safaris, a rooftop bar, and boat cruise, using split screen visuals and a upbeat song to entice travelers. # Brand positioning Klook is presented as a travel and experiences booking platform that makes international travel more affordable and convenient. The ad showcases a variety of attractions and activities available through Klook in Bangkok, Thailand. By focusing on affordability (“save big”) and the breadth of experiences (markets, safaris, cruises), Klook positions itself as a one-stop shop for planning a cost-effective and memorable trip. # Product The Klook app and website offers users access to bookings for a wide array of activities, tours, and attractions in various destinations. As shown in the ad, the service includes access to floating markets, safaris, skywalks, rooftop bars, and dinner cruises in Bangkok. The brand aims to remove travel barriers by giving travelers access to curated experiences with easy booking and potential savings, and this ad functions as a showcase of the breadth of experiences available. # Visual style The ad uses a split screen effect to show multiple activities and locations in Bangkok. The editing style is quick cuts, with fast transitions. The video has a UGC feel, likely shot on a phone. The pacing is fast, with cuts happening frequently to align with the upbeat music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The screen shows a path surrounded by buildings and people walking towards the camera. - 00:01–00:01 00:01–00:01 The frame splits into three sections. A text overlay appears labeling some locations: "Floating Markets: Amphawa & Maeklong railway". - 00:01–00:04 00:01–00:04 Top section: A person rides in a boat through the river. Middle section: A market on the river with food and products being sold from boats. Bottom section: A train drives through a market and people move out of the way of the train. - 00:04–00:04 00:04–00:04 Top section: Lions lay on the ground. Middle section: People on safari taking pictures with their phones. Bottom section: Tigers lay on the ground under an elevated platform. - 00:04–00:05 00:04–00:05 Top section: A tiered display of pastries and savory treats. Middle section: A plate of pastries with dipping sauces. Bottom section: A small glass bowl of a coconut dessert. - 00:05–00:08 00:05–00:08 Top section: Two people pose for a selfie at the top of a skywalk. Middle section: People sit on the edge of a clear platform atop a building. Bottom section: The skyline of a city at night. - 00:08–00:09 00:08–00:09 Top section: Two people clink cocktail glasses. Middle section: A bartender prepares cocktails at a bar. Bottom section: A person tastes a cocktail. - 00:09–00:11 00:09–00:11 Top section: People on a boat at night enjoying dinner and entertainment. Bottom section: A person singing on stage on the boat.

# Ad summary This ad highlights different travel destinations to visit when you go to Busan. # Brand positioning This ad does not feature a specific brand, but rather promotes Busan as a tourist destination. The ad showcases various attractive spots in Busan, such as Haeundae Blueline Park, the aquarium, and the Gamcheon Culture Village. The ad's presentation focuses on the area's rich cultural experiences and visual appeal. It implicitly aligns with a lifestyle of travel and exploration, pushing against the norm of staying local by showcasing Busan as a must-see international destination. The brand positioning is emotional, focusing on experiences, adventure, and cultural immersion. # Product The advertised product is a curated travel experience in Busan, South Korea. The ad shows various tourist attractions such as Haeundae Blueline Park (a scenic train ride), SEALIFE Busan Aquarium, Gwangalli Beach, Busan Yacht Tour, Gamcheon Culture Village (known for its colorful houses), Busan Air Cruise (a cable car ride), and Huinnyeoul Culture Village (a coastal village). Each location is presented as a key spot to visit. The ad highlights the cultural and scenic appeal of these destinations, offering potential visitors a variety of experiences. The ad aims to address the common uncertainty travelers feel when visiting a new place by suggesting a structured itinerary and clear destinations to explore. The ad encourages the viewer to share the destinations with someone they would like to go with. # Visual style The ad has a bright, natural aesthetic with a UGC feel. The editing style is quick cuts and jump cuts. The production quality is polished, with stabilized shots and clear, vibrant footage. The pace is quick, roughly 140 BPM, and consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Share this with someone you'd like to go with! # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with an aerial view of a coastal landscape, specifically capturing the Haeundae Blueline Park train. - 00:03–00:12 The ad then transitions into a montage of Busan's attractions over 2 days, starting with Day 1 locations like Haeundae Blueline Park, SEALIFE Busan Aquarium, Gwangalli Beach, and Busan Yacht Tour, showing the diversity of experiences available. - 00:12–00:19 Continuing the itinerary, the ad showcases Day 2 spots including Gamcheon Culture Village, Busan Air Cruise, and Huinnyeoul Culture Village, highlighting cultural and scenic spots. - 00:20–00:22 The ad concludes with a shot of noodles on a table with a beach view and the request to share this with someone you want to go with.

# Ad summary This ad showcases the Cross Vibe Bangkok Sukhumvit hotel in Bangkok, Thailand. It displays the modern accommodations, including a tour of a hotel room, views of the city from the room's balcony, amenities such as a pool table, and the hotel's breakfast buffet. The ad encourages viewers to book their stay through Klook. # Brand positioning Cross Vibe Bangkok Sukhumvit is presented as a stylish and modern boutique hotel in Bangkok, targeting travelers seeking a comfortable and convenient stay. The hotel is positioned to offer a unique experience that stands out from traditional accommodations, with its modern decor, recreational amenities (like a pool table), and complimentary breakfast aiming to cater to a younger, experience-driven customer base. The brand emphasizes a relaxed, enjoyable stay by offering a blend of modern comforts and vibrant social spaces. # Product The ad promotes hotel room bookings at Cross Vibe Bangkok Sukhumvit, highlighting the hotel's modern amenities and convenient location in Bangkok. The rooms feature contemporary decor with comfortable bedding, city views from private balconies, and modern conveniences. The hotel offers a complimentary breakfast buffet with a variety of options, including Western and Asian dishes, prepared and served by the hotel's staff. Additional amenities include a pool and a pool table for leisure and recreation. The product is designed for travelers seeking a stylish, comfortable, and convenient accommodation option in Bangkok, addressing barriers such as concerns about location, modern amenities, and food options. The booking process is streamlined through the Klook app, encouraging viewers to book directly for ease and potential deals. # Visual style The ad has a clean and polished aesthetic, reflecting a modern and inviting atmosphere. The editing style features quick cuts to maintain a brisk pace, highlighting various aspects of the hotel. The production quality appears high, combining well-lit shots with smooth transitions to create a professional look. The visual motifs include consistent branding with the hotel's logo on pillows and signage, and bright, airy shots emphasizing the hotel's modern design. The pacing is upbeat, with quick transitions to showcase different aspects of the hotel in a short amount of time. Cuts are synchronized with the music to enhance the viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book Now # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The video opens with a slow pan of a hotel room featuring a king-sized bed, artwork, a lounge area, and a balcony. The text overlay, "Bangkok's coolest boutique stay ✅," suggests the hotel offers a unique and trendy experience. This introduces the hotel as a stylish option for accommodations. - 00:03–00:04 00:03–00:04: The camera shows the hotel's recreational area with a pool table and modern decor. The text overlay, "Cross Vibe Bangkok Sukhumvit," identifies the hotel, providing a clear brand and location identifier. - 00:04–00:07 00:04–00:07: Various shots of the breakfast buffet area showcase the food selection being prepared by hotel staff and the variety of options available, reinforcing the hotel's comprehensive service offering. - 00:07–00:09 00:07–00:09: The video shows a man enjoying his breakfast and a brief shot of the hotel's pool area. The Klook logo with a "Book Now" button appears, promoting direct bookings through the Klook app and emphasizing the convenience of booking accommodations.

# Ad summary This ad promotes VinWonders, highlighting various activities and attractions available at the park. The ad features vibrant visuals of different rides, marine life exhibits, and park entrances, accompanied by energetic music and a text overlay offering a 5% discount on VinWonders activities until May 31. # Brand positioning VinWonders presents itself as a vibrant and diverse destination for family fun and adventure. The brand promotes a lifestyle of excitement, exploration, and memorable experiences. It positions itself as an inclusive destination that blends modern amusement park thrills with cultural and natural attractions, pushing against the norm of single-themed parks. The brand's positioning is both functional, by offering a range of activities, and emotional, by promising fun and discovery for all ages. # Product VinWonders is a destination featuring a diverse range of activities that include amusement park rides like roller coasters and swings, marine life exhibits, and cultural attractions. The park is visually engaging, with colorful architecture, lush greenery, and state-of-the-art facilities. Targeted towards families and adventure seekers, the ad highlights several unique selling points such as the variety of experiences available in a single location, the combination of thrills and cultural experiences, and the visual spectacle of the marine life exhibits. A purchase barrier addressed is the cost of entry, which is addressed by the 5% discount being advertised. # Visual style The ad features a vibrant and energetic aesthetic with bright colors and dynamic shots of various attractions. The editing style includes quick cuts to showcase the diversity of activities available. The production quality appears polished, akin to a commercial, and the pacing is fast, with cuts timed to the upbeat music. The overall feel supports an exciting and inviting tone, targeting a wide audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The ad showcases various attractions within VinWonders, including a Ferris wheel, roller coasters, an aquarium, and a boat ride. This aims to convey the diversity of activities available at the park and attract viewers with different interests. The perspective is from the brand, showing off the most exciting parts of their destination with upbeat music and bright, enticing visuals. The tone is enthusiastic and inviting, promising a fun experience. - 00:09–00:10 00:09–00:10 The ad presents the entrance to Adventure World, visually connecting the previous scenes to a specific themed area within VinWonders. This provides context and encourages viewers to imagine themselves exploring the park. The brand's perspective highlights the thematic organization and reinforces the idea of adventure and discovery. The tone remains cheerful and welcoming, inviting viewers to enter and explore.

# Ad summary This ad showcases the journey to Fansipan, Vietnam's tallest mountain, using Klook for ticket purchases. It features various modes of transportation including cable cars and monorails, highlighting scenic views and practical tips for travelers. # Brand positioning Klook is not directly presented with explicit brand positioning in the ad; however, it is implied to be a convenient and reliable platform for booking travel tickets and experiences. The ad leverages Klook's services to enhance the travel experience, suggesting ease of access and efficiency in planning trips to destinations like Fansipan. The brand aligns with values of convenience, accessibility, and simplifying travel logistics. Klook positions itself as a facilitator for seamless and enjoyable travel adventures, contrasting with potential hassles of independent travel arrangements. # Product The ad showcases Klook as a platform to purchase tickets for transportation and access to Fansipan, the tallest mountain in Vietnam. It highlights how travelers can easily book tickets for various modes of transportation, including a monorail to Muong Hoa Station and a cable car from Hoang Lien Station to Fansipan Station. The product simplifies the journey to the peak, offering views of Sapa's rice fields along the way. It prepares travelers for the experience, mentioning the numerous stairs to climb and suggesting a jacket for windy conditions. The ad emphasizes convenience and accessibility by showcasing the availability of tickets on Klook, addressing potential purchase barriers and encouraging viewers to book their trips. # Visual style The ad features a vibrant and natural aesthetic, with a UGC feel achieved through handheld camera work and natural lighting. The editing style involves quick cuts to maintain a fast pace, averaging about 4-5 cuts per minute, which supports an energetic and engaging tone. Transitions are mostly simple cuts, keeping the focus on the scenery and activities. The production quality leans towards a polished UGC look, blending the authenticity of user-generated content with commercial-grade visuals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Tickets available on Klook # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts by showing the scenic views at the top of Fansipan, including a marker indicating the summit, instantly showcasing the destination. - 00:01–00:02 00:01–00:02: A transition to the Vietnamese flag waving atop the mountain reinforces the location and grandeur of the destination, continuing to build excitement. - 00:02–00:03 The ad then shows a monorail winding through lush green landscapes, suggesting one possible mode of transportation to reach the destination. - 00:03–00:05 The perspective then shifts to inside the monorail, as it travels along the tracks, providing a point-of-view shot that creates a sense of anticipation and journey. - 00:06–00:08 Switching to a cable car, the ad highlights another option for ascending Fansipan, providing the perspective of floating above the terrain while showcasing the stunning views. - 00:08–00:10 00:08–00:10: Another shift inside the cable car shows a person enjoying the ride, suggesting comfort and ease. Following that, it pans to panoramic views, emphasizing the visual rewards. - 00:11–00:14 The ad prepares the viewer for the physical aspect of the journey, showing a long staircase leading to the summit and jokingly emphasizing the amount of climbing required. - 00:15–00:15 Alternatively, another monorail is shown ascending the mountain, offering a different travel option, thereby catering to varied preferences. - 00:16–00:17 Reaching the summit, the ad reinforces the achievement with visuals and text confirming arrival at Vietnam's tallest mountain. - 00:18–00:19 A practical tip is shared to bring a jacket due to the windy conditions, adding value and establishing credibility. - 00:20–00:22 Returning to a monorail perspective, the ad concludes with a call to action to purchase tickets on Klook, completing the journey from inspiration to action.

# Ad summary This ad promotes Klook's discounted rates for attractions in Hong Kong and Macau. It features short clips of popular attractions, primarily from a first-person point of view, along with a promotional code for an additional 10% off, encouraging viewers to book on Klook now. # Brand positioning Klook is presented as a go-to platform for booking travel experiences and attractions. The brand positions itself as a facilitator of memorable adventures, offering access to a wide range of activities, particularly in Asian destinations like Hong Kong and Macau. The brand emphasizes convenience and value by providing deals and discounts, streamlining the booking process, and promising savings. # Product The ad promotes Klook's service for booking discounted tickets and experiences for various attractions in Hong Kong and Macau. It highlights activities such as the Ngong Ping 360 cable car, The Peak Tram, and various city views. The primary selling point is the accessibility and convenience of booking these experiences through Klook's platform. The ad also features a limited-time offer of an extra 10% off with a specific promo code, incentivizing immediate booking. # Visual style The ad utilizes a bright and vibrant aesthetic, with natural lighting and clear, high-quality footage. It is edited with quick cuts, mimicking the fast-paced style of social media content. The visuals are a mix of landscape shots and selfies, providing a personal and engaging feel. The production quality leans towards a polished UGC style. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Book on Klook now! # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a view from inside the Ngong Ping 360 cable car. - 00:00–00:01 This immediately introduces one of the experiences available through Klook, setting the scene for travel and adventure. The brand message is to promote the wide range of travel experiences offered through the platform. - 00:01–00:02 Next, a statue of Buddha is shown. - 00:01–00:02 The statue establishes a connection to a significant cultural landmark that the user can experience. - 00:02–00:03 The advertisement continues with a shot of a group of friends. - 00:02–00:03 The friends conveys the idea that these travel experiences are best enjoyed with company. The visuals showcase how the product brings friends together. - 00:03–00:04 The ad cuts back to a person sitting in the cable car taking a photo. - 00:03–00:04 The shot shows the viewer visually how the cable cars provide clear view of the nature around you. The audience can experience the moment through the person in the video. - 00:04–00:05 The perspective shifts to a selfie of a smiling woman inside the cable car. - 00:04–00:05 The selfie promotes the enjoyable and shareable nature of these experiences. The audience sees the moment through her eyes. - 00:05–00:06 Then the ad shows an upward shot of the Peak Tram. - 00:05–00:06 The shot highlights the diversity of available attractions. - 00:06–00:07 The ad then provides an elevated view of Hong Kong. - 00:06–00:07 The view shows the audience the visual reward that awaits. - 00:07–00:08 The advertisement then provides a front view of the Peak Tram as it climbs. - 00:07–00:08 The front view illustrates the journey involved in reaching the destination, with its challenges and rewards. - 00:08–00:09 The ad cuts to inside the Peak Tram with a view of people sitting. - 00:08–00:09 The view inside the Peak Tram establishes how others have had a fun experience. - 00:09–00:10 The advertisement continues with an upward view of a tall building from inside the Peak Tram. - 00:09–00:10 The tall building illustrates that the user will be in awe of what they are seeing.

# Ad summary This ad for Klook uses a series of location bubbles connected by a dotted line to showcase four different sites in Taiwan. A woman holds up her phone, showing herself in front of one of these locations, encouraging viewers to visit the sites as well. # Brand positioning Klook is presented as a one-stop shop for booking travel and experiences. The ad features a curated selection of destinations and activities in Taiwan, highlighting the brand's focus on providing convenient access to unique and popular tourist destinations. Klook aims to position itself as a modern, tech-savvy travel platform that simplifies the planning and booking process. The use of bright colors, location tags, and a playful tone suggests a brand that is approachable and caters to a younger, digitally native audience seeking exciting travel experiences. # Product The ad showcases Klook's travel booking services, focusing specifically on experiences in Taiwan. The platform offers deals of up to 50% off and additional 10% off with promo codes. It highlights four specific destinations: Taipei, Sun Moon Lake, Yehliu Geopark, and Qingtiangang, all accessible through the Klook platform. The ad targets travelers interested in exploring Taiwan, emphasizing convenience and affordability. By showcasing these locations, Klook aims to address the pain point of travel planning, offering a curated selection of popular spots with potential cost savings. # Visual style The ad utilizes a bright and vibrant visual style with a warm color palette dominated by orange tones. The design includes collage-style elements with images of tourist destinations placed along a hand-drawn route, suggesting a journey. The composition feels casual and engaging, like a travel vlog or social media post. The typography is bold and playful. The overall effect is energetic and inviting, aiming to capture the excitement of travel and adventure. # Hooks Headline: TAIWAN-IT-ALL! # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with an eye-catching title "TAIWAN-IT-ALL!" along with Klook's logo, immediately grabbing attention and introducing the ad’s focus. This is from the brand's perspective, setting the stage for a trip to Taiwan. - The ad then promotes deals of up to 50% off and an additional 10% off with promo codes. This comes from the brand, encouraging viewers to consider Klook for potential savings. - The ad showcases various destinations in Taiwan: Taipei, Sun Moon Lake, Yehliu Geopark, and Qingtiangang. This highlights the range of experiences available through Klook. This is a brand-centric perspective, showing the breadth of travel options. - A woman holds up her phone, showing a picture of herself at one of the destinations, simulating a selfie. This provides a personal touch, showing a real traveler enjoying Klook’s offerings. The audience is viewing this from the customer's perspective.

# Ad summary This ad for Klook Hotels targets users looking for the next hotel. It showcases the ability to filter by area and distance to train stations, and real reviews with photos. # Brand positioning Klook Hotels aims to be a user-friendly platform that simplifies the hotel booking process, particularly for travelers in Asia. The brand is positioned as a modern and tech-savvy solution, evident in its clean interface and focus on digital tools. By highlighting features such as filtering by area and distance to train stations, along with real reviews featuring photos, Klook emphasizes convenience and transparency. This allows the brand to appeal to pragmatic travelers who value efficiency and trustworthiness, setting it apart from platforms that may lack detailed filtering options or authentic user-generated content. # Product Klook Hotels is presented as an online platform to search for hotels. The ad highlights features like the ability to easily filter by area and distance to train stations, making it ideal for travelers wanting convenient access to transportation hubs in cities like Harajuku, Shibuya, and Ueno. Additionally, the platform offers real reviews with actual photos to give potential customers an accurate representation of the hotels. Klook Hotels addresses the purchase barrier of uncertainty by showcasing real user experiences. The ad tells the viewer that this product is worth trying because of its detailed search features and reliable review system. # Visual style The ad uses a polished, commercial visual style with bright, natural lighting and smooth transitions. Quick cuts and carefully framed shots present a modern and inviting aesthetic. The pacing is consistent, maintaining a steady rhythm throughout the ad. The visuals are synced with the music beats and text overlays to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The camera moves through a hotel room. - 00:02–00:03 It transitions to a shot of buildings under a clear, blue sky. - 00:03–00:05 Back in a hotel room, two armchairs are facing a table next to a window. - 00:05–00:07 The camera moves past a buffet style breakfast. - 00:07–00:09 A high-rise view of buildings can be seen.

# Ad summary This ad promotes Klook, encouraging viewers to book summer activities at Shanghai Disneyland. The ad features a montage of various rides, shows, and attractions within the park, all set to upbeat music. The ad ends by highlighting an offer of up to 18% off and a direct call to action to book now. # Brand positioning Klook is presented as a travel and experiences platform specializing in booking activities, attractions, and travel services. The ad positions Klook as a convenient and reliable way to plan and book travel experiences, specifically targeting those interested in visiting Shanghai Disneyland. The brand promotes fun, ease, and accessibility in planning a vacation. By offering discounts and a simple booking process, Klook aims to be the go-to platform for consumers looking to create memorable moments without the hassle of traditional travel planning. # Product The ad promotes Klook's services for booking experiences at Shanghai Disneyland. Klook offers a platform where users can easily book tickets, tours, and other activities at the park. The ad showcases a variety of experiences available through Klook, including rides, parades, character meet-and-greets, and nighttime shows, highlighting the diversity of offerings. The product is targeted towards individuals, couples, and families looking to plan their visit to Shanghai Disneyland with ease and convenience. The ad addresses the potential purchase barrier of cost by offering up to 18% off. The ad tells viewers that Klook is a hassle-free solution to experience the magic of Disneyland. # Visual style The ad has a bright and vibrant aesthetic, characteristic of travel content. The production quality is polished, similar to a professional commercial. The editing style is quick and dynamic, with fast cuts between scenes to maintain a high energy level. The pacing is fast, designed to capture attention quickly. The visuals sync with the music by matching the beat to the transitions and showcasing exciting park activities. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Book Now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of the Shanghai Disneyland castle. - 00:01–00:02 The scene transitions to a shot of a ride in motion. - 00:02–00:03 Next, a shot of a log flume ride is shown. - 00:03–00:04 Mickey and Minnie Mouse walk through the park. - 00:04–00:05 The POV switches to inside of a ride with several riders. - 00:05–00:06 A parade float with Frozen characters passes by. - 00:06–00:07 The camera zooms out to show the castle again. - 00:07–00:08 The castle is seen at night with colorful projections. - 00:08–00:09 The castle is lit up with projections and fireworks. - 00:09–00:10 The ad concludes with the Klook logo and a button to book now, with the castle and fireworks in the background.