How KatKin Advertises on Meta

# Ad summary A woman shares how KatKin cat food has helped her cats stay healthy and happy during a stressful home renovation. # Brand positioning KatKin is presented as a premium cat food brand that prioritizes natural, healthy ingredients. The brand emphasizes real meat content, avoiding grains, sugars, and fillers. KatKin aims to occupy the space of a reliable, nutritious, and convenient choice for cat owners, ensuring consistency and well-being for their pets, especially during stressful times. The brand aligns with values of transparency and pet health, pushing against the norms of mass-produced cat food that often contains artificial additives. # Product KatKin is a fresh, gently cooked cat food made with 100% real meat. It is stored in the fridge and available in a trial box. The food contains no grains, sugars, or fillers. The cat food is made for cats and comes in various recipes, including chicken and fish. KatKin addresses the purchase barrier of uncertainty by offering a trial box to allow cat owners to see the difference in their cat's health and coat, emphasizing benefits like a healthy coat and overall well-being. The ad highlights KatKin as a consistent and reliable part of a cat's routine, especially during stressful situations. # Visual style The ad features a casual, UGC-style aesthetic, characterized by natural lighting and handheld camera work. Editing is fast-paced, with frequent cuts that maintain a consistent rhythm and highlight the emotional connection to the cats and home renovation. The visual style reflects an authentic, personal feel, aligning with a target audience that values genuine experiences and pet well-being. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just use the code Denny50 before the offer ends. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman expresses guilt that their home renovation has been hard on her cats. - 00:03–00:06 The speaker elaborates that the cats' routines and comfortable home have disappeared overnight. - 00:06–00:12 She clarifies that one of her cats seems to be enjoying the renovation, while the other has retreated and stays in bed. - 00:12–00:21 The woman infers that the renovation makes the bedroom feel like a safe space for the cat. - 00:21–00:26 The speaker notes that her sensitive cat has a history of stomach problems, especially when stressed. - 00:26–00:31 She states they've been feeding them KatKin for two years, and it has been one thing that has stayed consistent for them despite the renovation. - 00:31–00:36 The woman emphasizes that the food is part of the cats' routine; eating from the same bowls at the same time. - 00:36–00:42 The speaker says one reason they've stuck with KatKin is because it's 100% real meat, gently cooked, stored in the fridge, with no grains, sugars, or fillers. - 00:42–00:46 She states they know what they're feeding their cats and can see the difference in their health. - 00:46–00:52 The speaker asks the audience to look at the difference in coat before and after feeding them KatKin. - 00:52–01:00 The woman mentions that KatKin is offering 50% off the first trial box.

# Ad summary This ad uses a meme-style video of a cat to promote Smalls cat food as an alternative to low-quality wet food. # Brand positioning Smalls is presented as a cat food brand that prioritizes quality and caters to discerning cats. The brand seeks to be a healthy and delicious alternative to mass-market brands that use low-quality ingredients. The overall tone is playful and humorous, aligning with modern internet culture while highlighting the brand's functional benefits. # Product The ad promotes Smalls cat food as an alternative to traditional wet cat food, which the ad implies is of poor quality and unappealing to cats. The ad doesn't specify ingredients but suggests that Smalls is a superior option for pet owners who want to provide their cats with enjoyable and nutritious meals. The ad alludes to the undesirable smell and taste of competitor products, implying that Smalls cat food is more palatable. # Visual style The ad has a lo-fi, UGC feel, resembling content commonly found on social media platforms like TikTok or Instagram Reels. The editing is minimal, with static shots and simple text overlays. The production quality is basic, which contributes to the ad's authentic and relatable tone. The pacing is slow, with cuts timed to the music. The visuals are synced to the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The video opens with a cat lounging against a wall, conveying a sense of dissatisfaction. - 00:00–00:10 Text appears onscreen expressing the cat's displeasure with the "smelly gloop" it receives at mealtimes, even though its owner claims to love it. This highlights the contrast between the owner's affection and the cat's dissatisfaction with its food. The perspective is from the cat. - 00:10–00:20 The cat continues to sit still with a look of annoyance. The message is that its food is something it finds upsetting. The perspective is from the cat.

# Ad summary This ad features various KatKin products including Nibbles, Mooo, and Quack flavors with a free delivery and chicken meal topper offer, as well as a large black cat visually endorsing the products. # Brand positioning KatKin is presented as a modern cat food brand focused on fresh, high-quality ingredients. The brand aims to occupy the space of premium, health-conscious pet food, emphasizing the real meat content and gentle cooking process. By offering a variety of flavors like 'Mooo' and 'Quack,' KatKin positions itself as a provider of diverse and appealing options for cats, likely pushing against the norms of traditional, less flavorful cat food options. The brand aligns with values of health and quality, focusing on functional benefits such as fresh ingredients and careful preparation. # Product The ad features several KatKin cat food products. 'Nibbles' appears to be a dry food or treat, packaged in a yellow cardboard can with the KatKin logo. The 'Mooo' flavor is presented in a yellow single-serve pouch, described as '100% Fresh Meat Gently Cooked Frozen Fresh'. The 'Quack' flavor is also in a single-serve pouch, with different packaging and presumably a duck-based recipe. The featured products emphasize fresh, gently cooked ingredients, catering to cat owners seeking high-quality nutrition for their pets. A key selling point is the variety of flavors and formats available, along with a free delivery and a free chicken meal topper being offered to entice trial and purchase. # Visual style The ad has a user-generated content (UGC) style with a flatlay arrangement of products. The image uses natural lighting and a straightforward presentation, likely taken with a smartphone. The typography is bold and overlaid on the image to emphasize key messages. The platform-native style mimics an authentic, casual post one might see on social media, which helps in gaining trust and attention in a busy feed. # Hooks Headline: THIS is your sign to try it # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the question 'If you've been seeing KatKin everywhere,' immediately acknowledging the viewer's potential existing awareness of the brand. It aims to capture those who may have already encountered the brand multiple times, creating familiarity and relevance from the start. This part of the story is being told from the brand's perspective, attempting to connect with viewers who recognize their marketing efforts. - The central message 'THIS is your sign to try it' is presented, acting as a direct and encouraging prompt to overcome any hesitation. The use of the word 'sign' frames the decision as inevitable or meant-to-be, playing on the viewer's desire for validation in their choices. This narrative beat is from the customer's perspective, internalizing a prompt to act on a decision. - The ad highlights a promotional offer of 'FYI you get FREE delivery and a FREE chicken meal topper,' sweetening the deal and reducing the perceived risk of trying the product. This incentive-focused message is delivered by the brand, highlighting the tangible benefits and value for potential customers.

# Ad summary This ad in the format of a flow chart asks if the viewer's cat is always hungry and attempts to determine if they need to switch to KatKin cat food. # Brand positioning KatKin presents itself as a solution for cat owners struggling with perpetually hungry cats, specifically addressing the issue of early morning wake-up calls from their pets. Positioning itself as a provider of a 'better' option, KatKin directly challenges the status quo of conventional cat food, particularly if the cat owner is already using 'high-protein, all natural fresh food'. The brand's focus seems to be functionally driven, emphasizing a practical solution to a common cat owner problem, while also suggesting a superior quality compared to existing fresh food options. # Product KatKin is portrayed as a solution to the issue of cats that are always hungry. The ad does not specify the ingredients or other attributes of the food. Instead, the ad functions as a diagnostic tool—if the viewer's cat is still hungry after trying high-protein, all-natural fresh food, then KatKin is recommended as a 'better one'. The product is visually represented by a small, bright yellow packet labeled (on-package label text) 'GOBBLE GOBBLE Real food for real cats' and 'KatKin'. The packaging suggests single-portion servings. The language aims to overcome the purchase barrier by implying that KatKin is a superior solution for even the most discerning or perpetually hungry cats. # Visual style The ad uses a simplified, diagrammatic style with a bright, eye-catching color. The overall look is clean and direct, prioritizing function and information over aesthetic details. # Hooks Headline: IS YOUR CAT ALWAYS HUNGRY? # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by asking 'IS YOUR CAT ALWAYS HUNGRY?' framing the rest of the image as a means of resolving this question. The ad is speaking from the brand's point of view to immediately address and capture the attention of its target audience: cat owners with perpetually hungry cats. - If the answer is 'NO', the ad congratulates the viewer, stating 'Lucky you. But imagine no more 5AM wake-up meows.' This communicates that the ad is addressing an audience of cat owners who are already struggling with early morning wake-up calls. The ad is speaking from the brand's point of view to show an implied benefit of using the product. - If the answer to the opening question is 'YES', the ad asks 'Have you tried high-protein, all natural fresh food?' From the brand's perspective, this suggests that if the answer to the opening question is 'YES', there is already a problem in need of solving. - If the viewer has not tried high-protein, all natural fresh food, the ad suggests 'You need:' and points to a packet of KatKin food. The brand is speaking from their own perspective to show how their product helps solve the initial issue. If the viewer has already tried high-protein, all natural fresh food and their cat is still hungry, the ad concludes 'You need a better one' implying that KatKin is the solution. Here the brand is comparing its own product with what the viewer may have already tried.

# Ad summary A creator reviews fresh cat food that she had shipped to her home. # Brand positioning KatKin distinguishes itself in the premium pet food market by offering 100% fresh, human-quality meat recipes specifically formulated for cats. KatKin aims to provide optimal nutrition and cater to feline health needs with science-backed, vet-recommended meals crafted with love. The brand positions itself as a provider of tasty, healthy, and species-appropriate food that goes beyond traditional cat food options. # Product KatKin is fresh cat food made with real meat. It is delivered in small trays that are kept in the fridge. It is designed to be easy to switch cats onto because it is palatable and resembles actual food. The ad promotes its benefits, including more energy, better digestion, and a good-looking coat. The ad addresses the purchase barrier of picky cats by demonstrating that cats like KatKin, and by pointing out how most food needs to be defrosted. # Visual style The ad has a DIY aesthetic, with natural lighting and a selfie-style camera angle that creates a casual, personal feel. The quick cuts and relatable setting of a messy kitchen give the impression of authenticity, aligning with UGC. The editing rhythm is fast-paced, with about 15 cuts per minute, and is synced to the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Link in bio # Point of view - [object Object] # Storyline - 00:00–00:07 At the beginning of the video, the creator jokingly refers to herself as a victim of the 'cat distribution system,' hinting at the large number of cats she has and the need to feed them. - 00:04–00:07 The creator then announces she's getting a new kitten, named Burger, next month, reiterating her position as a cat-lover and the need to provide quality food. - 00:07–00:20 Following that announcement, she reveals that she feeds them KatKin, highlighting the food's freshness and how it is made with real meat, and it has been easy to switch them onto it. - 00:19–00:22 She mentions the improved digestion, increased energy, and coat quality her cats have experienced since switching to KatKin, further emphasizing the brand's benefits. - 00:22–00:25 She notes that her cats aren't picky with KatKin and explains that this is a big deal, since most cats are very picky. - 00:25–00:38 Next, the video shows the creator putting the food in the fridge, as well as a shot of the cat sitting inside the fridge to get a better shot. This provides further social proof, because the cat is so interested in the food. - 00:32–00:37 The creator states that her cats are paying more attention to her since she started feeding them KatKin. - 00:38–00:44 She reiterates the cats' attraction to the food, noting their excitement during the unboxing, and then their overall enthusiasm towards her as their caretaker. - 00:56–01:05 Finally, the creator introduces an offer of 50% off a first trial box and promises updates on the new kitten, reinforcing her role as an authoritative cat owner.

# Ad summary This image ad for KatKin cat food features a tabby cat sitting inside a box of KatKin food surrounded by a variety of KatKin products and text stating that you get free delivery and a free chicken meal topper. # Brand positioning KatKin is presented as a high-quality cat food brand that caters to cat owners who want the best for their pets. The brand aims to occupy the space in the consumer's mind as a provider of fresh, healthy, and convenient cat food. The use of the phrase "LOVE HARD" suggests that the brand aligns with the values of passionate pet ownership, portraying a lifestyle where cats are cherished and well-cared for. KatKin seems to be pushing against the norms of traditional dry cat food by offering fresh, human-quality ingredients, and convenient delivery. The brand positioning is both functional, as it provides a fresh and convenient food option, and emotional, as it appeals to pet owners' love and care for their cats. # Product The featured product is a range of fresh cat food meals and toppers from KatKin. The cat food is for cat owners who want the best nutrition for their feline companions. The ad displays a variety of cat food products, including meals in red and orange packaging, as well as meal toppers. The ad emphasizes the convenience of free delivery and a free chicken meal topper with purchase. The products come in sealed packets and a small jar. The primary USPs are the freshness and quality of the ingredients, the convenience of home delivery, and the availability of meal toppers to enhance the cat's dining experience. The ad aims to address the purchase barrier of convenience and the perception that high-quality cat food is difficult to obtain. # Visual style The visual style of the ad is clean and well-lit, with a focus on the product and the cute cat. The image has a high production quality. The layout is simple and straightforward, with the products neatly arranged and the text placed in clear, easy-to-read boxes. The visual style appears to be a natural image shot in a home. # Hooks Headline: If you've been seeing KatKin everywhere THIS is your sign to try it # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by acknowledging that the viewer may have already seen KatKin advertised elsewhere, which assures the audience that this is a familiar brand, told from the brand's perspective. - The text then declares, "THIS is your sign to try it", urging the viewer to take the next step from consideration to purchase, told from the brand's perspective. - The ad highlights the benefit of "FREE delivery and a FREE chicken meal topper" to overcome any hesitations to purchase, which also comes from the brand.

# Ad summary A cat owner shares why she loves feeding her cat KatKin cat food. She opens a box of KatKin which is then stored in the freezer until ready to be defrosted in the fridge. The woman is seen preparing the meal for her cat who is shown indoors and outdoors. She notes that her cat is happy eating twice a day. # Brand positioning KatKin is presented as a premium cat food subscription service emphasizing fresh, high-quality ingredients and convenient delivery. The brand positions itself for cat owners who view their pets as family members and are willing to invest in their well-being. KatKin pushes against the norms of dry, shelf-stable cat food by offering freshly prepared, frozen meals delivered directly to the consumer. This positions KatKin as a functional and emotional choice as it aligns with the values of pet owners who want the best for their cats and provides peace of mind knowing their cat is happy and full. # Product KatKin is a freshly prepared cat food that is delivered directly to the consumer’s door. The cat food is frozen and stored in the freezer. Then it is defrosted in the fridge and served fresh to cats. Each pouch comes with a morning and evening feed, delivering no preservatives or fillers. The product is for cat owners who consider their cat part of the family and want to provide them with a high-quality, preservative-free diet. KatKin addresses the purchase barrier of convenience by delivering the food directly to the consumer's door and providing pre-portioned pouches for easy feeding. # Visual style The ad has a UGC feel, with natural lighting and casual shots. The editing style includes quick cuts and static shots, creating a conversational tone. The production quality appears to be a hybrid of polished commercial and UGC content, which helps build trust with the audience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out KatKin today. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman opens her refrigerator to reveal a cat sitting on her shoulder. - 00:03–00:12 The woman introduces her cat, Fudge, and states that she is nine years old and spoiled. - 00:12–00:16 The woman admits she may sound like the crazy cat lady and says her cat has her own room, considering her as her firstborn. - 00:16–00:18 The woman states that only the best food will do for Fudge, so she is switching to KatKin. - 00:18–00:21 She explains that KatKin is freshly prepared and delivered directly to your door. - 00:21–00:25 The woman demonstrates keeping the product in the freezer, defrosting in the fridge, and serving fresh. - 00:25–00:30 She says that each pouch comes with a morning and evening feed, delivering no preservatives or fillers. - 00:30–00:36 Now Fudge is happily eating twice a day, and the woman has the peace of mind knowing that she’s full and happy. - 00:36–00:42 The woman holds Fudge and says that some people think she’s mad with how she treats her, but she can’t help it. - 00:42–00:47 She says that Fudge deserves the best, reiterating that she is her firstborn and a little princess. - 00:47–00:49 She closes by encouraging viewers that if their cat deserves the best, then they should check out KatKin today.

# Ad summary This ad promotes KatKin cat food and a stainless steel litter box. The ad features a cat owner unboxing and presenting KatKin fresh cat food. He explains the benefits he has seen since switching his cat to the food, including improved litter box smell, digestion, less shedding, and improved mood. The ad also features staple products cat owners need to maintain a clean house, including a stainless steel litter box, a handheld vacuum, and a robot vacuum cleaner. The ad includes a discount code and link for a first trial box of the KatKin cat food. # Brand positioning KatKin is presented as a premium, fresh cat food option that prioritizes the health and well-being of cats. The brand is positioned as a solution for cat owners who are concerned about issues like litter box odor, digestion, and shedding. By using high-quality, fresh ingredients, KatKin aims to differentiate itself from traditional cat food brands that may contain lower quality ingredients. The brand aims to occupy a space in the consumer's mind as a brand that promotes a happy, healthy cat, which in turn, improves the overall home environment for the owner. The brand aligns with values of pet owners who want the best for their pets and are willing to invest in premium products that improve their cat's quality of life. This brand uses a functional approach of product improvement in the ad. # Product The ad features KatKin cat food, described as a "fresh, high-meat meal" designed to improve various aspects of a cat's health and well-being. It is available in a variety of flavors and formats, including small pouches of wet food and freeze-dried chicken breast treats. The ad also mentions canned nibbles. The product is for cat owners who want to provide their pets with a high-quality diet and improve their overall health. USPs of the product include its ability to reduce litter box odor, improve digestion, decrease shedding, and enhance a cat's mood. The ad addresses the purchase barrier of not realizing how much a cat’s diet can affect things like the litter box smell, digestion, and shedding by showcasing improvements after switching to the advertised cat food. The cat food is presented as a holistic solution for cat owners seeking to improve their pet's health and happiness. # Visual style The ad has a clean, polished aesthetic with bright lighting and a modern kitchen setting. The editing style includes a mix of static shots and quick cuts, creating a dynamic but not overwhelming pace. The production quality is a hybrid of polished commercial and UGC feel, combining professional-looking shots with casual, personal commentary. The pacing is consistent, with cuts timed to emphasize key product features and benefits. The visual style aims to convey a sense of trust and authenticity. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action use code KLEANKRISH50 for 50% off your first trial box # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the topic of staple products for a clean house with a cat, standing in a modern white kitchen with his grey cat. - 00:04–00:12 00:04–00:12 The creator reveals a KatKin box and pulls out various flavors of wet food, and the cat sniffs around. - 00:12–00:19 00:12–00:19 The creator cleans the kitchen cabinets with a cloth as his cat watches closely; the cat is implied to be inspecting his work, adding a humorous tone. - 00:19–00:25 00:19–00:25 The creator describes how he didn't realize how much a cat's diet can affect things like the litter box smell, digestion, and how much they shed; the cat lays on the counter near the food. - 00:25–00:39 00:25–00:39 The creator feeds his cat a KatKin meal; a full, clean bowl is shown to emphasize that his cat eats every bite of the food. - 00:39–00:48 00:39–00:48 The creator describes how the cat is in a much better mood since her tummy is more settled and seems much happier overall after the cat eats some treats from a canister. Then he pets the cat who is willing to spend more time bonding with him. - 00:48–00:57 00:48–00:57 The creator stands in front of the box of cat food and gives the code to use for 50% off a first trial box. The cat sniffs around the food again. - 00:57–01:10 00:57–01:10 The creator demonstrates cleaning a stainless steel litter box, emphasizing that it is more durable and doesn't absorb urine odors compared to plastic litter boxes. He sprays and wipes it out, wearing pink gloves. - 01:10–01:16 01:10–01:16 The creator vacuums a couch with a handheld vacuum cleaner to remove cat hair, explaining it's a quick grab-and-go solution. - 01:16–01:27 01:16–01:27 The creator introduces a robot vacuum cleaner to maintain all the cat hair and any litter that may have come out of the box, then the cat winks at the camera. He thanks viewers for watching.

# Ad summary This ad uses a funny video clip of a cat to promote cat food. # Brand positioning The brand is not explicitly named in the ad, but it is presented as a source of tasty and appealing cat food. The tone is lighthearted and humorous, aligning with a customer who appreciates their pet's quirky behavior and wants to provide high-quality food to satisfy even a picky cat. # Product The product is implied to be cat food, with the advertisement suggesting that the brand is very tasty and something cats love to eat. The product is presented as something even a fussy cat will enjoy. # Visual style The ad has a UGC feel with static shots. The lighting is natural, and the production quality is low-end, which adds to the humorous tone of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 An orange cat is lying on the floor.

# Ad summary This ad features a screenshot from Reddit from a user asking if their cat constantly begging for food is normal. Another user replies explaining that the same thing happened to them until they switched to Katkin, now their cat finishes meals and is satisfied. # Brand positioning Katkin is presented as a solution for cat owners struggling with pets who constantly beg for food and never seem full. The brand is positioned as a superior alternative to supermarket cat foods, which are implied to be high in sugars and carbs, and thus not filling for cats. Katkin's brand identity revolves around providing cats with a diet that satisfies them, leading to better overall satisfaction and behavior. By addressing the common frustration of cats constantly begging for food, Katkin aims to occupy a space in the consumer's mind as a premium, effective solution for feline nutritional needs. It suggests a brand that pushes back against the norm of carbohydrate-heavy, supermarket cat foods. # Product Katkin is a brand of cat food designed to address the issue of cats constantly begging for food. The product is for cat owners who have experienced the frustration of their cats never feeling full or satisfied with supermarket foods. Katkin aims to solve this problem by providing a diet that is more filling and nutritionally complete. The ad mentions that supermarket foods are high in sugars and carbs, which are not as filling for cats. By switching to Katkin, cats are shown to finish their meals, walk away satisfied, and no longer pace around the kitchen, suggesting that Katkin provides a more fulfilling and nutritionally balanced diet for cats. # Visual style The ad adopts a platform-native style, mimicking the interface of a Reddit thread to enhance scannability. The image's treatment is minimal, with a focus on authenticity through the use of a direct screenshot. This approach enhances the ad's credibility by presenting it as organic content, which can improve its stop power in feed due to its familiarity and perceived genuineness. # Hooks Headline: Is it normal for my cat to beg for food CONSTANTLY? She follows us around all day... # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - A user on Reddit initiates a conversation, expressing concern about their cat's constant begging for food, highlighting a common issue faced by many cat owners. The message being conveyed here is a question of whether this issue is normal or not, and the perspective is from a cat owner seeking advice from a community. - Another Reddit user responds, sharing their personal experience of facing a similar issue with their British Shorthair (BSH) cat, until they changed foods. This response is intended to reassure the original poster that they are not alone and to introduce a potential solution. The perspective is from a fellow cat owner who has successfully resolved the same issue. - The responding user explains that supermarket foods are often high in sugars and carbs, which are not filling for cats, and proceeds to introduce Katkin as the solution that resolved their cat's constant hunger. This conveys a shift from unsatisfactory supermarket food to a superior alternative. The perspective is that of a brand advocate, sharing their success story. - The user concludes by emphasizing the positive outcomes of switching to Katkin, stating that their cat now finishes meals, walks away satisfied, and no longer paces around the kitchen, reinforcing the idea that Katkin provides a more fulfilling and satisfying diet for cats. This last message from the user is an anecdotal success story, framing Katkin catfood as a solution for hungry cats and satisfied owners.

# Ad summary The ad promotes KatKin, a fresh meat cat food, through a lifestyle video showing how it benefits two cats with different health needs: Sienna, a foster kitten with a leg injury, and Thumbs, a diabetic cat. The video demonstrates how the brand's real ingredients and easy delivery make caring for cats with extra needs more manageable. # Brand positioning KatKin positions itself as a premium, health-focused cat food brand that prioritizes real, fresh ingredients over fillers and preservatives. The brand promotes a lifestyle of responsible and attentive pet ownership, catering to pet owners who are highly invested in their cats' health and well-being, especially those with special needs. KatKin offers a convenient, stress-free solution for providing high-quality nutrition, delivered directly to the customer’s door, contrasting with traditional cat food brands that may contain less desirable ingredients. # Product KatKin is a fresh meat cat food made with 100% real ingredients, with no fillers or preservatives. It is gently cooked and delivered fresh to your door. It's marketed as a perfectly portioned solution that reduces the stress of caring for cats, particularly those with extra health needs. The ad showcases its benefits for a kitten with a leg injury (Sienna) and an older cat with diabetes (Thumbs), highlighting improvements in appetite, digestion, energy levels, and overall health after switching to KatKin. The cat food is positioned as helping the diabetic cat reach a healthy weight. # Visual style The ad has a natural, UGC-style feel with authentic, unfiltered visuals. It features quick cuts between scenes to maintain a fast pace, with cuts timed roughly every 1-2 seconds. The production quality is a blend of casual home footage and slightly more polished shots, aligning with a personal testimonial format. The editing and framing are designed for social media platforms. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action use code 20THUMBS to get your first KatKin trial box for just 20 pounds # Point of view - [object Object] # Storyline - 00:00–00:04 A woman holds two cats, explaining that her mornings now start with caring for them instead of having coffee. - 00:04–00:19 She introduces Sienna, a nine-month-old foster kitten with a serious leg injury, showing her administering medication and physical therapy. - 00:21–00:26 The woman mentions that Sienna's other cat has been thriving on KatKin and proceeds to give it to Sienna. - 00:27–00:32 The woman highlights that after three weeks on KatKin, Sienna's appetite and digestion have improved, and she is starting to use her injured foot again. - 00:33–00:39 She introduces Thumbs, a diabetic cat who came to her looking feral with a wound on his neck. - 00:39–00:46 The woman explains that since switching Thumbs to KatKin, his health has improved significantly. - 00:47–00:55 She states that she loves that KatKin is 100% real fresh meat with no fillers or preservatives, and delivered to her door. - 00:55–01:02 She emphasizes that the ease of delivery reduces stress when caring for cats with extra needs and that Thumbs' glucose levels are looking great. - 01:02–01:10 The woman offers a discount code to switch to KatKin, with the promotion displayed on the screen, before ending the video with some positivity.

# Ad summary This ad promotes Katkin cat food. It highlights the improved coat of a cat named Luna since switching to Katkin, emphasizing the food's 100% meat content and gentle cooking process. A trial box offer with a discount code is included. # Brand positioning Katkin is positioned as a premium cat food brand focused on providing high-quality, natural nutrition for cats. The brand emphasizes using only 100% real meat with no fillers, and a gentle cooking process to preserve the goodness and freshness of the ingredients. This positions Katkin as a brand that prioritizes the health and well-being of cats, aligning with pet owners who are conscious about what they feed their pets. The brand aims to occupy the space in the consumer's mind as a provider of nutritious and delicious food. # Product Katkin cat food is presented as a high-quality, nutritious food made with 100% meat and no fillers. It is gently cooked to preserve the goodness and freshness of the ingredients. The ad shows the product in its packaging, a yellow and green bag, and mentions it can improve a cat's coat, making it shinier. The product is suitable for cat owners who want the best for their pets and are looking for food that is healthy, delicious, and made with natural ingredients. A trial box offer is promoted with the discount code 'ONLYGIRL20', giving a trial box for £20, addressing a potential purchase barrier by making it easier to try the product. # Visual style The ad uses a natural, unfiltered aesthetic, resembling user-generated content (UGC). The photo is brightly lit with natural sunlight and the composition is informal and unstaged, which makes the ad feel organic and relatable. This style contrasts with polished, professional ads, creating a sense of authenticity and trustworthiness. # Hooks Headline: Look at Luna glowing ✨ # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting Luna's glowing appearance, emphasizing how her coat has improved since switching to Katkin. This is from the brand's perspective, aiming to showcase the positive results of using their product. - The ad then highlights that Katkin is 100% meat, no fillers, and gently cooked to preserve the goodness and freshness. This is shared from the brand’s perspective, listing the key ingredients in the product. - The ad concludes by sharing the discount code 'ONLYGIRL20', offering a trial box for £20. This is from the brand's perspective and serves as a promotional offer to encourage viewers to try the product.

# Ad summary This ad features a cat owner sharing how KatKin cat food has helped alleviate their cat's IBD symptoms and improve their overall health and well-being. # Brand positioning KatKin is presented as a premium, high-quality cat food brand that prioritizes fresh, real ingredients over fillers and unnamed proteins often found in conventional cat food. The brand explicitly appeals to cat owners who are concerned about their pet's health and wellbeing, and positions itself as an alternative to mass-market brands that use low-quality ingredients. KatKin's positioning is primarily functional, emphasizing the health benefits of its fresh food and 'no nasties' formulation, but it also appeals to pet owners' emotions by promoting a happier and healthier life for their cats. # Product KatKin is a fresh, cooked, and frozen cat food made with 100% real meat and no artificial ingredients. It's formulated for adult cats and is marketed towards cat owners seeking a healthier and more nutritious alternative to traditional dry or canned cat food. A unique selling proposition is its use of identifiable, high-quality meats and its elimination of common fillers, grains, and unnamed proteins that may cause digestive issues. The ad highlights the 'Oink' pork recipe. The ad addresses potential purchase barriers by emphasizing the ease of feeding and the noticeable positive impact on a cat's health and mood, suggesting that it's worth the investment for concerned pet owners. # Visual style The ad has a mixed visual style, combining UGC-style footage with more polished shots. The editing style is relatively quick-cut, with a pace of around 15-20 cuts per minute. The visual motifs include before-and-after shots of the cat's health, close-ups of the food, and shots of the cat interacting with its owner. The overall aesthetic is designed to feel authentic and relatable, appealing to pet owners who are looking for a real solution to their cat's health problems. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ORDER NOW # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with the speaker describing his cat's poor health, marked by lethargy and visible discomfort, which he now believes was caused by IBD. - 00:05–00:09 The speaker then explains that he unknowingly worsened the cat's condition through the pet food he fed him. - 00:09–00:18 The speaker shares his cat’s issues of vomiting, occurring daily, as well as loose stools, solidifying the health problem. - 00:18–00:24 The speaker emphasizes the cat's visibly poor condition during this period. - 00:25–00:29 The speaker discusses taking the cat to the vet. - 00:29–00:37 The speaker details how he searched online and found KatKin cat food. - 00:37–00:48 The speaker zooms in on a plate of what his cat used to eat and states that they barely used real meat. - 00:48–00:57 The speaker shows the KatKin food going into a bowl and then zooms into the cat, who looks sad. - 00:58–01:04 The speaker then states KatKin is completely different and show cases the food. - 01:04–01:08 The speaker shares how the “Oink” pork recipe is recommended for his cat's diet. - 01:08–01:13 The speaker shares how good he feels because he can finally feed his cat something that agrees with him. - 01:13–01:18 The speaker talks about how he noticed immediately and how the cat really loves the food. - 01:20–01:27 The speaker shares how his cat isn’t vomiting after meals and his poop has become more solid with no blood or mucus. - 01:27–01:46 The speaker ends by saying that the cat's mood has changed because he is in less pain and discomfort. He also shares that the KatKin food is real, fresh food, and he wish he had tried it sooner.

# Ad summary An ad for KatKin cat food that features a real customer's testimonial about how their cat prefers the brand because it's made with fresh ingredients instead of 'fillers'. It also includes a discount code. # Brand positioning KatKin is presented as a premium cat food brand that focuses on using fresh, gently cooked ingredients, unlike other brands that supposedly rely on 'fillers' that leave pets hungry. The brand is positioned as a solution for pet owners who prioritize high-quality, nutritious food for their cats, emphasizing gentle cooking methods to retain nutritional value. The brand seeks to occupy the space of providing healthy, palatable alternatives to mass-produced cat food. # Product KatKin is a cat food brand that provides fresh, gently cooked, frozen cat food delivered in pouches. The advertised product comes in sealed green pouches and is made with 100% fresh meat, gently cooked, and frozen fresh. It is presented as an alternative to older, 'filler' heavy cat food options. The ad highlights its appeal to cats, suggesting it's more satisfying and prevents hunger. The brand claims to be gently cooked. # Visual style The ad has a user-generated content style, resembling a photo taken on a smartphone. The lighting is natural and soft, and the composition is casual. The overall aesthetic is authentic and relatable, aiming to appeal to pet owners looking for genuine recommendations. # Hooks Headline: Luna may be small, but she sure can tuck it away! She'd always hang around for more, most likely because I didn't realise her old food was full of 'fillers' leaving her hungry. So we've switched to @katkin.club as it's gently cooked, # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - A cat owner shares their experience that their cat, Luna, would always ask for more food and seemed hungry. This is included to establish the problem of conventional cat food containing insufficient nutrients that do not satiate the cat. This is told from the perspective of the cat owner. - The cat owner explains that they switched to KatKin cat food and implies that their cat is now more satisfied with the gentler cooked food. This is intended to highlight the solution offered by KatKin, positioning it as a healthier alternative. This is told from the perspective of the cat owner. - The brand is offering a code for a first trial box for £20. This is intended to incentivize the viewer to try the brand. This is told from the perspective of the brand.

# Ad summary A woman sits in her backyard and then inside on the floor with her cat as she discusses the benefits she's noticed after switching to KatKin cat food. She emphasizes that it's 100% real meat without additives or preservatives and has helped her cat with his digestion, and helped him gain his energy back. # Brand positioning KatKin is presented as a brand that makes cat food with 100% real meat and without any additives, sugars, fillers, or preservatives. By emphasizing the purity and health benefits of real meat, KatKin positions itself as a premium alternative to conventional cat foods that rely on processed ingredients and additives. KatKin appeals to pet owners who prioritize their cat's health and well-being. The brand emphasizes personalized portions tailored to each cat's needs, further reinforcing the idea of individualized care. # Product KatKin is described as fresh cat food made with 100% real meat with no additives, sugars, fillers, or preservatives. It comes in personalized portions for cats to maintain a healthy weight and is meant to be a healthier option for cats, helping them improve their digestion, feel more comfortable, and regain their energy. The ad features the single-serve packages with the brand's signature black-and-yellow or black-and-green color scheme. The packages state “KatKin, complete & balanced, 100% fresh cooked meat” and have a sans-serif “K” logo. The ad directly addresses purchase barriers around cat digestion and lack of energy. # Visual style The video has a casual, UGC feel with simple cuts and static camera shots. The production quality is modest with natural lighting. The ad is filmed in a straightforward, authentic way, with the creator speaking directly to the camera. The pacing is relaxed and conversational, mirroring the tone of a friend sharing advice. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:19 00:00–00:19 The creator sits outside with her cat and says she wants to talk about Tyson today because his health has been a bit of a journey, he was having digestion issues, and honestly his litter wasn’t great and his poo was also so smelly, he seemed a bit off overall, like less energy, he wasn’t that playful, and also his coat wasn’t that shiny. - 00:19–00:26 00:19–00:26 She says that she took him to the vet, but the vet said everything was okay. She says she started digging deeper into what she was feeding him. - 00:26–00:34 00:26–00:34 She is now sitting inside and says that is how she came across KatKin. She adds that what stood out to her is how fresh it is. - 00:34–00:45 00:34–00:45 The creator opens the KatKin package and adds it to her cat’s bowl, which is already partially filled with food. She says that it felt like a much better option and that she felt more fulfilled with this food. - 00:45–00:52 00:45–00:52 She states that if you don’t know KatKin, it is made out of 100% meat without any sugar, fillers, or preservatives. - 00:52–01:01 00:52–01:01 The creator holds up multiple packages of KatKin and says since switching Tyson to KatKin, she has noticed a big difference. - 01:01–01:15 01:01–01:15 The creator explains that his digestion has improved a lot, his poo is less smelly, and the litter box is easier to manage. She shares that Tyson is more comfortable with his food, his energy is back, and his coat is shinier, and he is more playful. - 01:15–01:21 01:15–01:21 The creator stands in the kitchen and holds the KatKin packets again, saying it has also really helped with maintaining a healthy weight thanks to the personalized portions. - 01:21–01:30 01:21–01:30 The creator adds that every cat is different, but for Tyson this has genuinely made so much difference and she feels like he is happier and healthier now.

# Ad summary This ad promotes KatKin, a freshly prepared cat food service that delivers meals straight to your door, using a testimonial from a cat owner whose 'fussy eater' now enjoys meal times, resulting in a happier, more playful cat. # Brand positioning KatKin positions itself as a premium, convenient cat food service that defies the norms of mass-produced, shelf-stable pet food. The brand emphasizes freshness, quality ingredients (without preservatives or fillers), and customized delivery, appealing to pet owners who prioritize their cat's health and well-being. It stands out by offering freshly prepared meals that are delivered directly, requiring freezer storage and fridge defrosting, indicating a commitment to fresh, preservative-free ingredients. This functional positioning is coupled with an emotional appeal to pet owners who seek peace of mind knowing their fussy eaters are finally satisfied and receiving optimal nutrition. # Product KatKin is a fresh cat food delivery service offering complete and balanced nutrition for cats and kittens. The meals are freshly prepared, then frozen and delivered directly to the customer's door. The food comes in pre-portioned pouches, designed for morning and evening servings, without preservatives or fillers. The unique selling proposition is the food's freshness and the convenience of home delivery. The food should be kept in the freezer, defrosted in the fridge, and served fresh. The ad addresses the problem of fussy eaters by showcasing a cat who previously only ate ham but now happily eats KatKin twice a day. The functional differences focus on ingredients, no fillers, preservatives, and delivery method. # Visual style The ad adopts a UGC (user-generated content) style, giving it a casual and authentic feel. Shots are a mix of stationary, handheld, and selfie-style framing, typical of social media content. The editing style incorporates quick cuts to maintain an engaging pace, and there's minimal use of polished transitions, further enhancing the relatable UGC aesthetic. The production quality is relatively lo-fi, relying on natural lighting and everyday environments, creating a sense of accessibility and realism. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try out catkin today # Point of view - [object Object] # Storyline - 00:00–00:02 The creator starts by expressing surprise that her cat's fussiness was due to the food, not the cat itself, framing the ad as a personal discovery. - 00:02–00:11 She introduces Fudge, her nine-year-old fussy cat who only liked cuddles and kisses, emphasizing the challenge she faced in finding food Fudge would eat, creating empathy with other cat owners. - 00:11–00:16 She describes her years-long struggle to find cat food Fudge would eat, highlighting the variety of brands and feeding times she tried, which builds credibility by showing her dedication. - 00:17–00:20 She describes how Fudge's pickiness led to eating only ham, highlighting the severity of the problem and setting the stage for a solution. - 00:20–00:24 She introduces KatKin as the solution, then describes how the brand is freshly prepared and delivered directly to the customer, immediately establishing the product's key benefits: freshness and convenience. - 00:24–00:28 The creator details the process of storing the food in the freezer and defrosting in the fridge, providing practical instructions for use and emphasizing the product's freshness. - 00:28–00:33 She highlights that each pouch contains a morning and evening feed, delivering no preservatives or fillers, reinforcing the product's health benefits and convenience. - 00:34–00:40 She states that Fudge is now happy eating twice a day, and that she has peace of mind knowing that her cat is full and happy, showing the positive outcome and emotional relief provided by KatKin. - 00:40–00:44 The creator notes that now there's no stress about meal times, and that she enjoys watching her cat eat her dinner and be happy, again showing the lifestyle impact and emotional benefit of using KatKin. - 00:45–00:48 The creator says Fudge now has a full tummy of nutritious food and she's definitely noticed that she's more playful, further illustrating the benefits of KatKin for her cat's health and behavior. - 00:48–00:51 She ends with a call to action, encouraging viewers with fussy eaters to try out KatKin today, directly prompting engagement.

# Ad summary A cat mom shares her morning routine of feeding her cat children with Kat Kin. She states how there is more meat in the food, with less fillers and sugars, and that the cats finish their meals more now. She provides a code of JO-50 for 50% off their first trial box. # Brand positioning Kat Kin is a cat food brand that aims to provide felines with more meat and less filler in their food, while being more nutritionally well-rounded. It directly defies the norm in the cat food industry of providing food with low amounts of meat content and high amounts of fillers and sugar. The brand appeals to cat parents who care about the health of their cat, and want the cats to enjoy a meal that provides more nutrition. # Product Kat Kin is a brand of cat food that provides high-meat and low-filler ingredients in pouches and dry food form. It comes in a variety of flavors, is shipped to the customer's door, and can be scheduled regularly to ensure you do not run out of food for your cat. The products come in both wet food pouches and dry nibbles. The food also is meant to help ensure cats have a well-balanced diet, as the cat mom stated she was not giving her cats a well-balanced diet when simply buying the first available. # Visual style The ad has a scrappy and UGC feel, as the camera jumps to different locations and is handheld. The ad is cut to different scenes and is not timed to music or voiceover lines. The ad appears to be shot in natural light. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action You can use my code JO-50 # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The camera follows the cat mom walking to her kitchen. - 00:02–00:04 00:02–00:04 She states that she needs to make tea first. - 00:04–00:12 00:04–00:12 She takes out a mug, puts a tea bag in, and fills it with water. - 00:12–00:16 00:12–00:16 She asks her children what they would like to eat, and knows they want cereal. - 00:16–00:19 00:16–00:19 She opens the fridge and states that before she feeds them, she needs to restock the fridge. - 00:20–00:25 00:20–00:25 She states that her cats have been on Kat Kin for almost a year, and the difference is plain to see. - 00:26–00:27 00:26–00:27 She grabs the various flavors and states she has a nice variety. - 00:28–00:32 00:28–00:32 She opens the packages and states she's honest that she would just buy the first available cat food she could. - 00:32–00:37 00:32–00:37 She states she didn't realize that the food had a very low meat content, and full of sugars and fillers. This informs why her cats were constantly fussy. - 00:37–00:40 00:37–00:40 The cat mom pets her cat. - 00:41–00:44 00:41–00:44 She states if she gives her human kids well-balanced meals, she'll want to do the same for her cats. - 00:45–00:47 00:45–00:47 She states that if you haven't tried Kat Kin yet, use code JO-50. - 00:48–00:52 00:48–00:52 Text on the screen displays "Use code JO-50 For 50% your first trial box"

# Ad summary A woman shares that her cats are actually 16 years old. She shares that she switched to KatKin cat food to keep them healthy during their senior years. She preps the food and gives it to them. The cats are seen playing in the KatKin boxes and relaxing. The woman encourages viewers to try KatKin and use the code DRAMA50 for 50% off their first box. # Brand positioning KatKin is presented as a purveyor of fresh, real-meat cat food recipes, formulated to help cats live long, healthy, and happy lives. The brand directly addresses the issues with traditional cat food, which are often made with fillers and questionable ingredients. KatKin aligns with the values of cat parents who prioritize their pets' health and well-being and are willing to invest in high-quality food that mimics a cat's natural diet. # Product KatKin cat food is a fresh, 100% real-meat cat food with no mystery fillers. It is gently cooked and frozen fresh to preserve nutrients and flavor. KatKin offers seven different recipes with unique protein combinations to cater to a range of cat preferences and dietary needs. The food is packaged in individual pouches and served with a sprinkling of freeze-dried protein toppings to enhance taste. KatKin aims to address the concerns of pet owners seeking high-quality, nutritious food options that support their cat's health during their senior years. # Visual style The ad features a polished UGC style. It uses warm, natural lighting to create a cozy, inviting atmosphere. The video intersperses shots of the cats with shots of their owner in a well-decorated home, conveying a sense of personal connection and high production quality. The editing uses quick cuts to maintain a brisk pace and showcase multiple aspects of the product and cats, timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action DRAMA50 for 50% off your first box at checkout # Point of view - [object Object] # Storyline - 00:00–00:04 A woman says that her cats, Sirius and Luna, are 16 years old, and the visuals emphasize her affection for them, conveyed through warm tones, close-up shots, and her caring expression. - 00:04–00:07 00:04–00:07 The woman expresses how much she loves her cats and that they make the house a home, which portrays the cats as central to her life and happiness. This strengthens the audience's empathy and shows her home. - 00:07–00:14 00:07–00:14 She implies that, given their age, she wants to keep her cats healthy, emphasizing her responsible and caring approach to cat ownership. This demonstrates her rationale for seeking a high-quality cat food. - 00:14–00:17 00:14–00:17 The woman says that she switched to KatKin, which she states is gently cooked 100% meat with no mystery fillers. This introduces the product as a healthy and trustworthy alternative to conventional cat food, suggesting she prioritizes her cats' well-being by choosing a high-quality brand. - 00:17–00:24 00:17–00:24 The woman presents the KatKin product, including the meal and toppings, emphasizing the variety available. This showcases how appealing the product is to both cats and their owners. - 00:24–00:32 00:24–00:32 She shows the cats eating, then playing in the KatKin boxes, and she claims that the product has given the cats a burst of energy, positioning the food as a key factor in their health and activity. - 00:32–00:37 00:32–00:37 The woman cuddles with the cats and claims they all agree that cuddling on the sofa is the best after dinner, further connecting the food to comfort and bonding. - 00:37–00:44 00:37–00:44 She encourages the viewer to try KatKin, presenting a discount code. This directly prompts action while adding social proof with the "Sealer Approval" claim, signaling that the offer is worth pursuing.

# Ad summary This ad showcases a creator feeding her cat Nibbles Catkin, a 100% natural cat treat with no preservatives or fillers, and claiming that since switching to the treat, she can't smell the cat's poo anymore. The ad features a discount code for 50% off the product. # Brand positioning Catkin is presented as a premium cat food brand focused on natural, healthy ingredients. The brand differentiates itself by offering cat food that is free of preservatives, fillers, and grains, emphasizing a commitment to high-quality, human-grade meat. This positions Catkin as a superior choice for cat owners who prioritize their pet's health and well-being, appealing to those who are conscious about ingredient quality and the impact on their cat's digestive health and overall comfort. # Product The featured product is Catkin cat treats, specifically Nibbles Catkin, which are 100% natural treats made with human-quality meat and containing no preservatives, fillers, or grains. It is made for cat owners who want to feed their pets high-quality treats, and who are concerned about the smell of their cat's poo. The ad highlights that the featured creator has been using the product for two years and can no longer smell her cats poo since they started eating it. The ad is promoting that the food is tasty, natural, and leads to reduced smell in cat excrement. # Visual style The ad uses a casual, UGC-style aesthetic, with natural lighting and handheld camera work. The editing features quick cuts to maintain a fast pace and keep viewers engaged. The overall production quality suggests a hybrid approach, blending elements of polished commercial production with the authenticity of user-generated content. This combination supports a friendly and relatable tone, appealing to an audience that values transparency and genuine recommendations. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Use my code # Point of view - [object Object] # Storyline - 00:00–00:15 The video opens with the creator holding her cat and talking about the cat's behavior. - 00:00–00:15 The creator explains that the cat loves "booty slaps" even when she is not in heat, framing the situation with humor. - 00:15–00:25 The creator jokingly asks for someone to explain the cat's behavior, adding to the relatable, casual tone. - 00:27–00:29 The video cuts to a different angle with the creator asking if her cat is hungry. - 00:30–00:33 Transitioning to a living room shot, the creator jokes about having another cat and how the other cat is antisocial. - 00:34–00:38 The scene shifts to the creator in her kitchen opening a package of Catkin cat food. - 00:38–00:41 The creator states that the cat suddenly jumps out of the shadows as soon as she brings out Catkin, highlighting the cat's love for the treat. - 00:42–00:48 The creator then explains that she switched to Catkin because her cats poo used to stink. - 00:49–00:54 She claims she has been using it for two years, and cannot smell the poo anymore. - 00:55–01:02 The creator showcases a container of Nibbles Catkin and highlights that it has no preservatives, fillers, or grainy stuff, emphasizing that it is 100% natural, human-quality meat. - 01:03–01:11 As she feeds the cat the treat, the creator shares a 50% off discount code using her name, Farah50, linking the content directly to a sales conversion opportunity. - 01:12–01:16 The video ends with the creator showing that the cats are still eating.

# Ad summary A creator talks about how she has been feeding her cat KatKin cat food, and how her cat is no longer a picky eater. # Brand positioning KatKin is positioned as a provider of 100% real meat cat food that caters to cats with discerning palates, implying a higher quality and taste standard compared to typical brands. The brand aligns with a lifestyle of dedicated pet parenting, where owners prioritize their cat's health and happiness over convenience. By focusing on natural ingredients and gently cooked, frozen fresh recipes, KatKin pushes against the norms of processed and artificial cat food options. # Product KatKin offers complete and balanced food for cats and kittens. It is made of 100% fresh meat, gently cooked, and frozen fresh in a single serving portion, addressing the need for convenient and nutritious meal options. The product addresses a common purchase barrier for cat owners dealing with picky eaters, promising to transform even the fussiest cats into enthusiastic eaters. The product comes in a colorful orange and green packaging to distinguish flavors. Flavors shown are chicken and duck. # Visual style The ad utilizes a casual visual style, indicative of user-generated content, which fosters a sense of authenticity and relatability. The editing style is simple, using static shots, which makes the ad feel more genuine. The overall tone of the ad is friendly and informative. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get 50% off your first box with my code Kaya50. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a shot of KatKin cat food with a cat sitting on top of the food. The intention is to capture attention with a visual display of the product alongside a cat. - 00:02–00:14 00:02–00:14 The creator says that she has had her cat for two years. She used to make food for her cat when she was a kitten, but that was not sustainable. The cat was also very fussy when trying different brands, as it would lick the jelly and leave the so-called meat. The intention is to highlight the struggles of the creator and her fussy cat. - 00:14–00:18 00:14–00:18 The creator says that one time her cat did not eat anything for 30 hours. The intention is to emphasize how stubborn and fussy the cat is when it comes to food. - 00:20–00:35 00:20–00:35 A fellow cat mom told the creator about KatKin, and now her cat is a changed cat. Since it is 100% real meat, she is not surprised. If viewers have a fussy cat, they should definitely give KatKin a go. Use code Kaya50 to get 50% off the first box. The intention is to provide a solution to the cat's pickiness and show how KatKin cat food changed that.