How Joko Advertises on Meta

# Ad summary This ad promotes Joko, an app that allows you to get money back on your groceries. It begins with a man thinking about how expensive it is to buy groceries. The ad cuts to someone using the Joko app to get cashback at a grocery store, then the ad returns to the man claiming it's free to download Joko with nothing to lose. # Brand positioning Joko is positioned as a way to avoid the expense of groceries and get cashback on your purchases. The brand aims to occupy the space of simplicity and value in the consumer's mind. Joko promotes the lifestyle of being able to save money and get the cashback you deserve on groceries. It is positioned as a functional brand that allows you to save money. # Product Joko is an app that allows users to get cashback on their grocery store purchases. The ad shows how users can access deals for different stores and retailers via the Joko app. The user can select the offer, and the money will be added to their account to be used for future purchases. The ad addresses the purchase barrier of groceries being too expensive by showing how Joko can offset those costs. # Visual style The ad is polished with a mix of casual shots and product demos. The editing style includes smooth transitions and quick cuts. The visual motif is that of using the app and different stores. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Télécharge Joko ! # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A man goes to the fridge to grab a drink. - 00:00–00:03 The man wonders out loud how he can afford to treat himself when groceries are too expensive. This is from the perspective of the consumer who is concerned about high costs. - 00:02–00:03 The man looks directly at the camera with a shocked expression in response to realizing how expensive groceries are. - 00:04–00:05 Someone holds up a phone and shows the Joko app's landing screen. This is from the perspective of the brand. It intends to show how it is a simple process with the app. - 00:05–00:07 The person scrolls through different brands that the app works with. This is to convey the idea that you can use the app in many places. - 00:07–00:09 The person selects an offer from Auchan, a French supermarket chain. They add 50 euro to the card to be used at the store. This is intended to show how easy and simple the app is to use. - 00:09–00:11 The man from the beginning holds up his groceries and flexes his arm as he talks about how you can download Joko for free with nothing to lose. This is intended to be a casual and confident delivery as he knows it's a useful app.

# Ad summary A person demonstrates the use of Joko Paris products in their everyday routine. They use the money in their Joko Paris account to pay for daily expenses, such as food and drink. # Brand positioning Joko Paris presents itself as a modern, user-friendly financial platform that aims to integrate into users' daily lifestyles. It emphasizes the ease of saving and spending money through its platform. The brand aligns with a lifestyle of convenience and accessibility, positioning itself in a market that values modern financial solutions. It differentiates itself by allowing users to earn cashback on purchases and then reinvest that cashback or spend it on other daily purchases. The brand positioning is functional, focusing on the simplicity and practicality of managing personal finances. # Product Joko Paris is a financial platform that allows users to earn cashback on purchases made at partner retailers. Users can save the cashback they earn or use the funds to pay for daily expenses. The featured benefit is the ability to save money on everyday purchases and then reuse that cashback in their daily lives. The platform is aimed at anyone looking to optimize their spending and saving habits. # Visual style The ad has a UGC feel, with a mix of static shots and quick cuts. The production quality is casual, which supports the intended tone of authenticity and relatability. The pacing is moderate, with cuts timed to match the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The content creator prepares to spend 109 euros from their Joko Paris account. - 00:02–00:05 The creator gets coffee. - 00:05–00:08 The creator gets lunch at a restaurant. - 00:08–00:12 The creator buys sneakers. - 00:12–00:15 The creator buys a candle.

# Ad summary The ad features a person dressed in a silky headscarf stating that they are not rich, they just use Joko. A screenshot of Joko app is then shown displaying an amount of 109,77 euros. # Brand positioning Joko aims to position itself as a tool that allows users to earn money simply by making purchases at their favorite brands. Joko fosters the idea of earning without being rich, aligning itself with financial accessibility. It does not conform to traditional finance structures, instead, it makes savings available to everyone. The brand positioning is primarily functional with some emotional elements, providing real monetary savings while promoting a sense of cleverness and empowerment. # Product The Joko app is a cashback program. As implied in the ad, it works by giving users money back when they make purchases at partner brands. The ad shows the user is able to accumulate rewards over time, as shown by the balance of 109,77 euros. The app is implied to be for anyone looking to save money and earn money back on their purchases. The unique selling point is that it offers an easy way to save money and earn rewards by doing everyday shopping. The ad presents Joko as a tool that bridges the gap between aspirational luxury and everyday savings. # Visual style The ad has a UGC-style aesthetic, which is achieved through simple framing, static shots, and direct address to the camera. The production quality is casual and supports the intended tone of everyday accessibility. Pacing is slow and steady to allow viewers to read the app screenshot. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The user states that they are not rich, but they use Joko. - 00:01–00:14 A screenshot of the user's Joko app is shown, displaying 109,77 euros.

# Ad summary Ad shows a screenshot of a text message conversation where one person expresses they are broke and need money and another person suggests Joko because it gives cashback automatically. The first person responds that they made 128 euros. # Brand positioning The ad promotes Joko as a financial tool that helps users earn cashback automatically when they connect their bank account to the app. It aims to position itself as a solution for people needing extra money, particularly when facing financial pressures like rent. The brand aligns with a practical and straightforward approach to saving money. It differentiates itself by offering automatic cashback without requiring users to actively seek out deals or promotions. # Product Joko is presented as an app that enables users to receive automatic cashback on their purchases. The ad targets individuals who are short on funds and need additional income, especially those with upcoming expenses like rent. By connecting their bank account to Joko, users can earn cashback without any extra effort. The unique selling proposition is the automatic nature of the cashback, removing the need for coupon clipping or promotional tracking. The ad highlights a specific use case where a user earned 128 euros, showcasing the potential financial benefit of using the app. The product addresses the barrier of inconvenience by providing a hands-free cashback experience. # Visual style The ad employs a platform-native style, mimicking a standard mobile messaging app interface. The production quality appears to be a simple screenshot, lending it a UGC feel. The dark teal and white color scheme is consistent with typical messaging app designs, and the use of standard UI elements such as the profile icon, message bubbles, and input bar enhances the ad's authenticity. This approach aims to increase scannability and stop power by blending seamlessly into a user's feed. # Hooks Headline: Je suis à sec, le loyer arrive. Il me faut de l'argent en plus 🥺 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens with a text message from 'Kim' stating, 'Je suis à sec, le loyer arrive. Il me faut de l'argent en plus' followed by a pleading face emoji. This establishes a sense of financial strain and immediate need for money from the perspective of the customer. - The storyline progresses with a response in a green text bubble, 'Connecte ta banque à Joko. Ça te donne du cashback en auto.' This introduces Joko as the solution to the customer’s financial problem, with the brand promising automatic cashback once the user links their bank account. - The conversation concludes with Kim replying 'J'me suis fait 128 €'. This implies the positive outcome of using Joko, showing the customer's immediate financial gain of 128 euros, with the customer providing proof that Joko works as promised.

# Ad summary This ad promotes the Joko app, which allows users to earn money back on all their purchases. The ad features a man interviewing women on the street, asking them if they would rather have 340 euros or a day of shopping at Sephora. He then tells them that they can easily have 340 euros by downloading the Joko app, which gives them an average of 120 euros back per month on all their purchases. # Brand positioning Joko is presented as a modern, user-friendly app that helps consumers earn money back on their everyday purchases. The brand is positioned as a smart and easy way to save money, aligning with a lifestyle of savvy financial management. Joko pushes against the norm of traditional cashback programs by offering a seamless and accessible experience through its app, making it appealing to a younger, tech-savvy audience. The brand positioning is functional, focusing on the practical benefit of earning cashback, while also tapping into the emotional satisfaction of saving money effortlessly. # Product Joko is a mobile application designed to help users earn money back on all their purchases. The app works by providing cashback rewards on various transactions, allowing users to save an average of 120 euros per month. Joko is for anyone who wants to earn money back on their everyday spending. The app addresses the purchase barrier of financial strain by offering a simple way to recoup some of the money spent on purchases. The ad emphasizes that by installing Joko, users can easily access these cashback rewards, making it a worthwhile and practical tool for managing their finances. # Visual style The ad has a casual, UGC-style aesthetic with simple editing and natural lighting. The production quality is basic, giving it an authentic feel. The pacing is consistent, with quick cuts between the interviewer and the interviewees. The audio and visual elements are synced to create a seamless viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Télécharger Joko, t'attends quoi pour télécharger Joko? # Point of view - [object Object] # Storyline - 00:00–00:13 A man interviews a woman on the street, asking if she would rather have 340 euros or something else. - 00:13–00:19 The man tells the woman that she can easily have 340 euros starting today. - 00:19–00:20 The man interviews another woman on the street, asking if she would rather have 340 euros or something else. - 00:20–00:24 The man tells the woman that she can easily have 340 euros by downloading the Joko app. - 00:24–00:30 The man explains that the Joko app allows users to earn money back on all their purchases and save an average of 120 euros per month. - 00:30–00:33 The man encourages the viewer to download the Joko app.

# Ad summary This ad promotes Joko, a cashback app, by interviewing people on the street about their recent purchases and showing how much money they could have saved using the app. # Brand positioning Joko is presented as a cashback app that allows users to earn money back on their purchases. The brand is positioned as a way to save money effortlessly while shopping at various retailers. The ad highlights the functional benefit of earning cashback, making it an appealing option for budget-conscious consumers. Joko aims to occupy the space of a smart shopping companion, aligning with values of financial savvy and convenience. The brand pushes against the norm of missing out on potential savings by not using cashback programs. # Product Joko is a cashback app that allows users to earn money back on their purchases from various retailers. The app is for anyone who shops and wants to save money effortlessly. The ad highlights the functional benefit of earning cashback, making it an appealing option for budget-conscious consumers. The app provides a way to save money on everyday shopping, addressing the purchase barrier of not wanting to miss out on potential savings. The ad emphasizes that by downloading Joko, users can earn cashback on their purchases, making it a worthwhile app to try. # Visual style The ad has a casual, UGC-style aesthetic with handheld camera work and natural lighting. The editing is simple with straightforward cuts between shots. The production quality is decent, giving it a realistic feel. The pacing is moderate, with cuts occurring every few seconds to maintain engagement. The audio and visual elements are synced to create a cohesive and informative presentation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with a man approaching a woman on the street, asking her about her most recent purchase and how much she paid for it. This sets up the premise of the ad, which is to highlight how much money people could save using the Joko app. The perspective is from the brand, with the man acting as a representative interviewing potential users. The tone is casual and conversational. - 00:03–00:07 00:03–00:07 The woman responds that she spent 150 euros at Yves Rocher. The man then reveals that she could have earned 9.15 euros back with Joko. This moment emphasizes the potential savings users can achieve with the app. The perspective shifts to the customer, who expresses surprise and interest. The tone is informative and persuasive. - 00:07–00:11 00:07–00:11 The man offers to give her 10 euros because he doesn't have any change. The woman expresses her enthusiasm. This reinforces the immediate benefit of using Joko. The perspective is from the brand, showcasing generosity and highlighting the value of the app. The tone is friendly and engaging. - 00:11–00:15 00:11–00:15 The man encourages her to download Joko, promising similar savings on future purchases. This serves as a call to action, urging viewers to try the app. The perspective is from the brand, promoting the long-term benefits of using Joko. The tone is encouraging and persuasive. - 00:15–00:16 00:15–00:16 The man assures her that he is telling the truth. - 00:16–00:21 00:16–00:21 The man approaches another woman on the street, asking her about her most recent purchase and how much she paid for it. This continues the premise of the ad, highlighting potential savings with Joko. The perspective is from the brand, with the man acting as a representative interviewing potential users. The tone is casual and conversational. - 00:21–00:24 00:21–00:24 The woman responds that she spent 1300 euros at Maison du Monde. The man then reveals that she could have earned 71 euros back with Joko. This moment emphasizes the potential savings users can achieve with the app. The perspective shifts to the customer, who expresses surprise and interest. The tone is informative and persuasive. - 00:24–00:27 00:24–00:27 The man offers to give her 71 euros. The woman expresses her enthusiasm. This reinforces the immediate benefit of using Joko. The perspective is from the brand, showcasing generosity and highlighting the value of the app. The tone is friendly and engaging. - 00:27–00:31 00:27–00:31 The man encourages her to download Joko, promising similar savings on future purchases. This serves as a call to action, urging viewers to try the app. The perspective is from the brand, promoting the long-term benefits of using Joko. The tone is encouraging and persuasive.

# Ad summary This ad features a cartoon dollar bill character and text in French that translates to "This is not a joke. Joko gave me 128€ this week." # Brand positioning The brand is presented as a source of unexpected financial gain, possibly through a service or platform called "Joko." The brand's tone is playful and humorous, suggesting that earning money with them is surprisingly easy and not to be taken too seriously. The brand seems to be pushing against the norm of traditional, serious financial services by adopting a lighthearted and cartoonish approach. The brand positioning is emotional, aiming to create a sense of delight and disbelief at the ease of earning money. # Product The product is implied to be a service or platform provided by "Joko" that allows users to earn money, as indicated by the statement "Joko m'a filé 128€ cette semaine" (Joko gave me 128€ this week). The product is for individuals who are looking for easy or unexpected ways to earn money. The ad addresses the purchase barrier of skepticism or disbelief by stating "C'est pas une blague" (This is not a joke), suggesting that the earnings are real and attainable. The ad aims to convey that the product is worth trying because it offers a simple and potentially lucrative way to earn money. # Visual style The ad has a cartoonish and playful visual style. The production quality is simple and clean, resembling a digital illustration. The image treatment includes flat colors and bold outlines, giving it a retro cartoon aesthetic. The typography is bold and easy to read, complementing the overall design. # Hooks Headline: C'est pas une blague. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a statement "C'est pas une blague" (This is not a joke), which is intended to grab the viewer's attention and challenge their skepticism. The brand is telling the audience that what they are about to see is real and not a false claim. - The ad continues with the statement "Joko m'a filé 128€ cette semaine" (Joko gave me 128€ this week), which is intended to showcase the potential earnings a user can make with Joko. The customer is telling the audience about their personal experience with the brand, highlighting the financial benefits they received.

# Ad summary The ad features a screenshot of two Twitter posts, both written in French. The first tweet is from a user named Mary who expresses concern about having no money for rent. The second tweet is from a user named Kim kim, who suggests connecting one's bank account to Joko to get cashback, adding that they have earned 128 € using the app. # Brand positioning Joko is presented as a helpful financial tool that allows users to earn automatic cashback by connecting their bank accounts. This positions the brand as a modern solution to financial stress, especially for those facing immediate monetary challenges. The focus on ease of use and tangible monetary benefits suggests a brand that aims to simplify personal finance and provide users with immediate financial relief. # Product The advertised product is the Joko app, which enables users to earn cashback automatically. According to the ad, users connect their bank accounts to the app, which then provides cashback. The unique selling point highlighted in the ad is the ease and automation of earning cashback, as demonstrated by the tweet stating, "Ça te donne du cashback en auto" (It gives you cashback automatically). The ad also includes social proof by indicating a user earned 128 € with the app, which helps to address potential purchase barriers by demonstrating the app's earning potential. # Visual style The ad has a UGC-style visual aesthetic, appearing as a direct screenshot from Twitter. The layout is clean and straightforward, mimicking the standard Twitter interface, with the focus on the content of the tweets. The image treatment is minimal, with a slightly desaturated filter, maintaining a platform-native style. The typography is consistent with Twitter's font, which enhances scannability and familiarity. The simplicity of the design creates a sense of authenticity. # Hooks Headline: Je suis à sec, le loyer arrive. Il me faut de l'argent en plus # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a tweet from 'Mary' who expresses financial strain, stating "Je suis à sec, le loyer arrive. Il me faut de l'argent en plus" (I'm broke, the rent is coming. I need more money). This is included to immediately capture attention by presenting a relatable pain point, and the audience experiences it from the perspective of a struggling customer. - The ad then transitions to a tweet from 'Kim kim' who offers a solution by recommending the Joko app, claiming "Connecte ta banque à Joko. Ça te donne du cashback en auto. J'me suis fait 128 € avec cette app!" (Connect your bank to Joko. It gives you cashback automatically. I made 128 € with this app!). This is included to present the Joko app as a direct and effective way to alleviate financial stress, with the audience experiencing it from the perspective of a satisfied customer.

# Ad summary This ad promotes the Joko app by highlighting the financial benefits users can gain through downloading the app, including a welcome bonus and cashback rewards. The ad uses a handwritten note aesthetic to convey a sense of personal advice or a money-saving tip. # Brand positioning The Joko app is presented as a tool that helps users earn money effortlessly. The brand positions itself as a provider of financial incentives, offering a welcome bonus and cashback rewards. The brand aims to occupy a space in the consumer's mind as a simple and accessible way to gain financial benefits. The brand's tone is casual and friendly, aligning with a lifestyle of smart saving and easy money-making. The brand pushes against the norm of traditional banking or complex financial products by offering a straightforward, app-based solution. The brand positioning is functional, focusing on the tangible financial rewards users can gain. # Product The Joko app is a mobile application that provides users with opportunities to earn money through various incentives. The ad highlights two specific benefits: an 80€ welcome bonus in partnership with Société Générale and 50€ in cashback rewards. The app is for anyone looking to earn extra money effortlessly. The ad addresses the purchase barrier of skepticism by presenting the app as a simple way to gain financial rewards. The ad is telling the viewer that this product is worth trying because it offers immediate financial benefits upon downloading and continued cashback opportunities. # Visual style The ad has a UGC production quality, resembling a snapshot taken with a smartphone. The visual motif is a handwritten note, giving it a personal and informal feel. The image treatment is minimal, with no obvious filters or color grading. The typography is integrated as part of the handwritten note, making it feel organic and authentic. The style contrasts with the highly polished look of many ads, aiming to be more relatable and scannable in the feed. # Hooks Headline: Astuce pour gagner 130€ # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting a money-saving tip, with the message "Astuce pour gagner 130€" (Tip to earn 130€). This is intended to grab the viewer's attention by promising a tangible financial benefit. The story is being told from the perspective of someone sharing a helpful tip. - The ad then lists the steps to achieve the promised earnings: "-Télécharger Joko" (Download Joko), "-80€ de prime de bienvenue Société Générale" (80€ welcome bonus Société Générale), and "-50€ de cashback" (50€ cashback). This provides a clear and actionable plan for the viewer to follow. The story is being told from the perspective of someone providing instructions.

# Ad summary This ad promotes a cashback program for grocery purchases. It highlights different supermarkets and the corresponding cashback amounts customers can earn when shopping at those stores. # Brand positioning The brand is presented as a financial service or tool that allows users to earn cashback on their everyday grocery purchases. The brand aims to position itself as a smart and easy way to save money while shopping at various supermarkets. The brand's tone is functional, focused on providing tangible financial benefits, pushing against the norm of traditional shopping without rewards. By partnering with a diverse range of supermarkets, the brand positions itself as a versatile solution for a wide customer base. The brand positioning is primarily functional, emphasizing the monetary value and savings it offers to consumers. # Product The product being advertised is a cashback program or service that rewards users with money back on their grocery purchases. It works by offering different cashback amounts depending on where users shop, with specific amounts listed for supermarkets such as Super U, Carrefour, and Intermarché. The service is designed for anyone who regularly buys groceries and wants to save money on their shopping. The unique selling proposition is the direct financial benefit of earning cashback. The ad presents grocery shopping as an opportunity to earn rewards, addressing the purchase barrier of everyday expenses by making it more financially advantageous. The ad encourages the viewer to try this product to receive cashback on their purchases. # Visual style The ad has a clean and simple aesthetic with a focus on clarity and information. The editing style consists of static shots with no transitions. The production quality is polished and commercial-like. The pacing is slow and consistent. The text, supermarket logos, cashback amounts and produce are timed to sync with the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 00:00–00:10: The ad opens with text on the screen saying, "Chaque panier rempli vous rapporte" followed by logos for Super U, Carrefour and Intermarché with cashback amounts. The voiceover states the cashback amounts for each store. This is intended to convey the direct financial benefit the user can receive by using the service when shopping at these stores. The brand's perspective is conveyed through the voiceover and on-screen text, presenting the cashback offer clearly and concisely, emphasizing the value and savings.

# Ad summary This ad shows a woman grocery shopping, with a text overlay suggesting that the reason she's able to fill her cart is because she uses Joko. # Brand positioning Joko is presented as a tool that helps consumers to afford to buy more. This implies that the brand aims to occupy the space in the consumer's mind as a tool that can save them money and allow them to purchase more goods or services. Joko appears to align with the value of being smart with money and optimizing one's financial resources. The brand could be seen as pushing against the norm of overspending or unnecessary expenses, and instead promotes a functional and practical approach to managing money. # Product Joko is a platform or app that helps users to save money, allowing them to afford more items when shopping. The ad doesn't explicitly state how Joko achieves this, but the implication is that it provides some form of financial benefit, such as discounts, rewards, or cashback, that makes shopping more affordable. The product is for anyone who wants to maximize their purchasing power and buy more with the same amount of money. The ad addresses the potential purchase barrier of not having enough money to buy all the desired items. By using Joko, the viewer is led to believe they can overcome this barrier and get more for their money. # Visual style The ad has a casual, everyday feel, resembling user-generated content (UGC). The editing style includes quick cuts, which keep the pacing fast and engaging. The video has a polished commercial feel, with clear visuals and a straightforward message. The pacing is moderate, with cuts timed to the music and voiceover lines. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens focusing on a grocery cart filled with different grocery items. Text questions how the person filling the cart can afford it. - 00:03–00:10 The perspective switches to show a woman pushing the grocery cart, as the text implies she can afford to fill the cart because she uses Joko.

# Ad summary An ad for Joko, a cashback app. It asks if the viewer is struggling financially and offers Joko as a solution. The ad shows the app's interface and emphasizes the automatic cashback feature. # Brand positioning The brand Joko is presented as a practical and accessible solution for people looking to save money effortlessly. Positioned as a financial tool, Joko differentiates itself by offering automatic cashback on purchases, eliminating the need for traditional coupons or loyalty cards. It aligns with a lifestyle focused on smart spending and convenience, making it appealing to those who want to optimize their finances without significant effort. # Product Joko is presented as a cashback app that provides automatic rewards on purchases made at various retailers. The app aggregates cashback offers from different brands, including Carrefour, Auchan, Intermarche, and Kiabi. It shows the user's "Portefeuille" (wallet) balance, displaying earned cashback amounts (e.g., +€15) and total savings (e.g., €250). The app works by automatically applying cashback to purchases, eliminating the need for manual couponing or loyalty programs. The ad also shows in the bottom of the screen the number of available points/rewards on each brand. # Visual style The ad has a practical and straightforward visual style. It combines real-life footage (driving in the snow) with clear, direct shots of the app interface. The overall production quality is clean and simple, focusing on conveying information about the app's features and benefits. The use of text overlays and animations helps to highlight key points and enhance understanding. Pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Téléchargez Joko # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by posing a question to the viewer about their financial situation. - 00:02–00:05 A person's hand holds a phone displaying the Joko app's interface, showcasing the various cashback offers available. - 00:05–00:07 The ad emphasizes the automatic cashback feature of the app. - 00:07–00:14 The ad highlights potential savings and earnings through the Joko app.

# Ad summary This ad promotes the JOKO app which provides cashback for purchases. A woman explains that she has been saving money by using the app when shopping at Carrefour, and she shows how much she has earned using the app, then encourages viewers to download it. # Brand positioning JOKO is presented as a lifestyle app that helps users save money by providing cashback rewards for purchases made at thousands of retailers, including Carrefour. The app is positioned as a tool for smart shoppers who want to maximize their savings and avoid wasting money. With its high user rating and testimonials, JOKO is portrayed as a reliable and trustworthy platform for earning cashback rewards and achieving financial goals. The brand promotes the emotional benefit of not being disappointed and being assured of saving. # Product The JOKO app is a cashback rewards program that allows users to earn money back on purchases made at participating retailers like Carrefour. The app is for anyone who wants to save money on their everyday shopping expenses. Users install the app and use it to earn cashback rewards on their purchases in thousands of stores. A key feature highlighted is the ability to redeem cashback earnings for gift cards to popular retailers like Amazon and Airbnb. The app addresses the purchase barrier of wasting money on groceries by offering a simple and effective way to recoup a portion of the expenses, and encourages viewers to download it. # Visual style The ad has a casual, UGC feel, with a woman filming selfie-style in what appears to be her home. The lighting is bright and natural. The editing style consists of jump cuts to keep the pacing fast. There is no music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Télécharge JOKO (download JOKO) # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with the woman stating that she has decided to stop wasting money this year. - 00:03–00:07 She asks the viewer to wait if they shop at Carrefour because she will show them how to save money. - 00:08–00:11 The woman states that she is showing how she gets money back when she goes to the checkout line. - 00:12–00:17 She explains that she installed the JOKO app, which allows her to get a refund on part of her shopping. - 00:17–00:19 She notes that this works at thousands of stores including Carrefour. - 00:20–00:25 She shows the app interface and states that she has earned 3.6% cashback on her last shopping trip. - 00:25–00:30 She states that she has saved 128 Euros, which she considers enormous. - 00:30–00:36 She asks if the viewer's resolution is to stop wasting money and to save as much as possible, then recommends they download JOKO. - 00:36–00:44 She states that they won't be disappointed and that JOKO has a rating of 4.7/5, and that they can be assured they're making a good choice. - 00:44–00:46 She says goodbye.

# Ad summary A man is showing off the Joko app that helps people save money. # Brand positioning Joko is presented as an app that helps people save money. The brand seems to push against the norm that saving money must come from deprivation, positioning itself as a way to easily save money without having to be rich or give up one's lifestyle. # Product The Joko app is presented as a way to earn money passively through gains, bank transfers, budget tracking, and payments. The app appears to allow users to accumulate savings, as depicted through the balance increasing throughout the ad. The main focus is on the 'Ma Cagnotte' or 'My Kitty' section, which shows the user's accumulated savings. This app seems for anyone looking to save money on a budget. # Visual style The ad has a casual, UGC feel, filmed in natural lighting. The editing is minimal, mainly consisting of cuts between the man and the phone screen. The pacing is moderate and is in sync with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 A man dances in a backyard and addresses the camera. - 00:06–00:08 A cell phone shows the Joko app's balance steadily increasing.

# Ad summary A woman explains how she is getting money back for purchases she is already making by using the Joko app. # Brand positioning The Joko app positions itself as a modern solution for earning money back on purchases from popular brands, without any additional effort from the user. The app distinguishes itself by offering cashback that is automatically applied to purchases, rather than requiring users to manually submit receipts or activate deals. This simplicity, combined with the appeal of earning money back for purchases you're already making, makes Joko an attractive option for shoppers looking for effortless savings. The brand promotes a lifestyle of smart spending and effortless saving, which would appeal to people who want to get the best value out of their everyday spending without sacrificing convenience. By focusing on automating the cashback process, Joko aims to be the go-to solution for shoppers looking to maximize their savings with minimal effort. # Product Joko is a cashback app that automatically refunds users a portion of each purchase they make at various retailers. The app works seamlessly in the background, requiring no extra steps from the user to activate or redeem cashback. As demonstrated in the ad, users can accumulate cashback over time and redeem it in the form of vouchers for popular stores like Amazon, Decathlon, and Airbnb. The app addresses the common purchase barrier of not wanting to exert extra effort to save money, by offering a hands-free solution that automatically rewards users for their regular spending. The ad highlights the app's ease of use, the variety of participating retailers, and the tangible monetary rewards it provides, positioning Joko as a valuable tool for smart shoppers looking to maximize their savings without hassle. # Visual style The ad has a casual, UGC-style aesthetic, with a focus on authenticity and relatability. The editing is simple and straightforward, featuring direct cuts between the woman speaking and screen recordings of the app. The production quality is lo-fi, with natural lighting and minimal staging, lending a sense of genuine user-generated content. The pacing is moderate, allowing the message to be clearly communicated without feeling rushed. Overall, the visual style supports a tone of accessibility and trust, inviting viewers to see the speaker as a relatable peer. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 At first, the creator says she just realized something and says for the viewer to wait, and that she will realize something. - 00:01–00:06 00:01–00:06 The creator explains that she spends hundreds of euros on shopping, Amazon, and other things, and wasn't getting anything back. This is delivered in a casual tone, from a customer POV. - 00:06–00:09 00:06–00:09 She mentions that since installing Joko, the app automatically refunds her a portion of each purchase. This is delivered in a casual tone, from a customer POV. - 00:09–00:12 00:09–00:12 She states that she has already recovered €47 this month without doing anything different. This is delivered in a casual tone, from a customer POV. - 00:12–00:15 00:12–00:15 She says the app is free and only takes two minutes to set up, and wonders why she hadn't done it before. This is delivered in a casual tone, from a customer POV.

# Ad summary string # Brand positioning string # Product string # Visual style string # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Télécharge Joko # Point of view - [object Object] - [object Object] # Storyline - string–string string

# Ad summary This ad is for a cashback app called Joko. A person is checking out at the grocery store, looking at the final total on the card reader, and states that their groceries are going to "break the bank." They then open the Joko app and find a coupon, saving them money via cashback. # Brand positioning Joko presents itself as a cashback app that helps users save money on purchases from various retailers. The brand is positioned as a modern, tech-savvy solution for everyday savings, aligning with a lifestyle of smart spending and financial awareness. The app offers a range of cashback options across different categories, providing users with opportunities to earn rewards on their daily expenses. # Product Joko is a cashback app that allows users to earn rewards on purchases made at various retailers. The app aggregates coupons, promotions, and cashback offers from stores like Carrefour, Auchan, Amazon, Ikea, and Zalando. The app allows users to browse available cashback offers, select coupons for specific retailers, and redeem them at the point of purchase. The ad highlights the immediate cashback benefits and promotes the ease of use in saving money. # Visual style The ad has a clean and modern aesthetic, focusing on the visual clarity of the app interface. The lighting is natural, emphasizing the everyday context of grocery shopping. The editing is smooth, ensuring a seamless flow between the real-world setting and the digital app experience. It has a polished commercial feel, enhancing its credibility. The pacing is consistent, with cuts timed to emphasize the convenience and simplicity of the app. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The person is checking out at a self-checkout and looking at their total amount due. - 00:03–00:05 The person opens the Joko app on their phone and looks at the retailer options that they can use to save money. - 00:05–00:08 The person is now on the Auchan retailer screen within the Joko app. The person selects the 20 euro coupon.

# Ad summary This ad promotes Joko, an app designed to earn users money back on all purchases. It highlights three signs that you're losing money every day, then introduces Joko as the solution. # Brand positioning The Joko app is presented as a modern solution for savvy consumers to save money on everyday purchases. The brand directly tackles common issues of financial oversights and missed opportunities for cashback, positioning itself as an essential tool for budget management. The brand aligns with a lifestyle of financial responsibility and rewards, pushing back against the idea that saving money has to be difficult or time-consuming. Joko emphasizes accessibility and convenience, with its user-friendly interface and direct connection to banking institutions to provide seamless cashback rewards. # Product Joko is presented as an app that enables users to earn money back on their purchases, thus encouraging smart financial habits and maximizing savings potential. It is designed for everyday use, whether shopping for groceries, clothes, or other essentials. The app's key features include connecting directly to a user's bank, which allows for automatic tracking of purchases and application of cashback rewards, making it an effortless experience for the consumer. The unique selling points of Joko revolve around its ability to turn routine spending into opportunities for financial gain, addressing potential barriers by simplifying the cashback process, which may traditionally require more effort or awareness from consumers. It’s an easy-to-use tool that turns your everyday spending into cash back. # Visual style The ad uses a blend of close-up shots of people's hands interacting with phones, computers, and products along with a clean and modern aesthetic. The video has a bright and upbeat feel, which is further emphasized by the quick cuts and transitions. The production quality has a high-end feel. The overall visual style is designed to convey a sense of trustworthiness and credibility. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Télécharge Joko gratuitement. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by introducing common money-losing habits. This is designed to capture attention by identifying relatable financial oversights. - 00:02–00:11 The ad lists signs that you're losing money every day. This is meant to make the viewer think about their spending habits and consider the possibility they're missing out. - 00:12–00:16 The ad introduces Joko as a means of earning money back on every purchase, effectively answering the problem set up earlier in the ad. - 00:16–00:20 The ad shows the ease of the application and its feature that allows a user to see the money that they have earned. This is meant to show how easy it is to visualize the money that you are saving. - 00:20–00:23 The ad ends with a direct call to action to download the app, emphasizing that it's free.

# Ad summary A young woman shows off the money she has earned through an app, referring to it as her biggest flex. # Brand positioning The brand in this ad is presented as a tool that empowers users to earn money. The ad presents the brand as a way to achieve financial gains, with a focus on the ease and accessibility of earning. It positions the brand as a modern solution for income generation. The brand emphasizes functional benefits, offering a straightforward way for users to accumulate funds, differentiating itself from traditional or more complex earning methods. # Product The product featured in this ad is an app that allows users to earn money, as displayed in the UI shown throughout the video. The app is shown to accumulate a balance of available funds, as well as a smaller balance that is pending. The app is for anyone looking for a simple and straightforward solution for income generation. # Visual style The visual style of this ad is UGC-esque with high-energy music and a woman dancing. The editing style is very quick with cuts timed to the beats of the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator stands in front of a desk and lip syncs the lyrics of a song. - 00:03–00:10 00:03–00:10 A UI from an app is displayed above the creator as her balance in the app rises. The creator puts on sunglasses and dances with her arms crossed and smiles.

# Ad summary This ad shows a person dancing in the street with a text overlay implying that the Joko app helps to pay for expenses. # Brand positioning The brand Joko is presented as a financial tool that helps users pay for their expenses through various benefits or reimbursements. It positions itself as a modern solution for everyday financial needs, aligning with a lifestyle of ease and financial freedom. The brand leans into functional positioning, demonstrating clear benefits and tangible financial advantages. # Product Joko is presented as an app that helps users manage their finances and pay for expenses. The ad conveys that Joko can help with expenses such as rent and groceries. The app is portrayed as a means to financial ease, suggesting it's a practical solution for everyday needs. The ad aims to highlight how Joko makes managing finances simpler and more rewarding, by reducing the financial burden of daily expenses. # Visual style The ad's overall aesthetic is casual and energetic, fitting the style of a user-generated content. It features quick cuts and dynamic movement, enhancing the fast-paced feel. The production quality suggests a hybrid approach, mixing polished commercial elements with a UGC vibe. The pacing is lively, and cuts are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:12 A person is shown dancing in the street next to a light pole. This is an attention-grabbing scene to draw the viewer in.