How Intelligent Change Advertises on Meta

# Ad summary This ad promotes the Dream Life Bundle by Intelligent Change. The ad features a creator sharing how The Five Minute Journal and The Life Designer have helped her get out of autopilot and reflect on the bigger picture to create the best version of herself. # Brand positioning Intelligent Change is presented as a provider of tools for mindfulness and personal growth. The brand's products are designed to foster intentionality and self-reflection, helping users to create positive rituals and improve their overall well-being. The brand emphasizes simplicity and structure in its products, positioning itself as a solution for those who feel overwhelmed or unsure where to start with self-improvement practices. The brand promotes a lifestyle of daily intention and ritual to create a big impact overall. # Product The Dream Life Bundle by Intelligent Change includes The Five Minute Journal and The Life Designer. The Five Minute Journal is designed to provide simple prompts to make the start and end of your day feel more intentional. The prompts are designed to elicit gratitude and highlight positive moments. The Life Designer helps users zoom out to reflect on the bigger picture and create a clear roadmap to the best version of you. The Life Designer provides guided prompts to help create a structured yet simple enough practice that is easy to stick with. # Visual style The ad has a polished UGC feel, with bright, natural lighting, and focuses on visual elements related to intention and ritual. The ad features a combination of quick cuts and static shots. The pacing is quick, with cuts timed to the music. The overall aesthetic is clean and aspirational, emphasizing self-care. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action If you want to check it out, you can grab it at intelligentchange.com. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator opens with her past struggles with journaling, setting up the problem of the ad. - 00:04–00:09 She introduces the Dream Life Bundle from Intelligent Change as the solution to that problem. - 00:09–00:15 The creator explains how the Five Minute Journal gives simple prompts to make the start and end of your day feel more intentional, showing how the journal works. - 00:15–00:18 The creator states the prompts are simple, like what you're grateful for and what went well today, which continues to sell how the journal works. - 00:18–00:22 The creator claims the journal has helped her get out of autopilot and be more present. - 00:22–00:27 The creator explains how the Life Designer helps users reflect on the bigger picture by providing guided prompts to zoom out. - 00:27–00:32 She then claims the practice is structured, yet simple enough that she's actually stuck with it. - 00:32–00:38 She states that the bundle has reminded her of how much the small rituals we create every day can make such a big impact overall. - 00:38–00:40 Finally, the creator provides the website for the viewer to check it out.

# Ad summary This ad features a mother reading a book with her children. The book being featured is the Five Minute Journal for Mothers. The text indicates the ad is targeting busy mothers. # Brand positioning This ad promotes "The Five Minute Journal for Mothers" by Inteligems. The brand presents itself as a solution for busy mothers who lack time for themselves. The brand understands the target audience's pain point of being overwhelmed with responsibilities and offers a quick and accessible way to promote mindfulness and well-being. The brand aligns with a lifestyle of self-care and personal growth, even within the constraints of motherhood. It pushes against the norm of elaborate self-care routines, offering a functional and simple solution for emotional well-being. # Product The ad promotes "The Five Minute Journal for Mothers," which is a physical journal product that offers a quick and easy way for busy mothers to prioritize mindfulness and self-care in their daily routines. It is implied that it contains prompts for daily reflection and gratitude. The USP is that it only requires five minutes of the user's time. The journal is explicitly designed for mothers, addressing the challenges they face in balancing their responsibilities with their personal well-being. The ad addresses the common purchase barrier of lack of time by emphasizing the journal's brevity and convenience, making it accessible for even the busiest moms. The journal has a white cover with a subtle blue floral pattern. # Visual style The ad features a soft, lifestyle-focused aesthetic with a high production quality, resembling a studio-shot image. It utilizes a warm color grade that creates a cozy, inviting atmosphere. The composition is natural and intimate, with the focus on the mother and her children, suggesting authenticity and relatability. The typography is clean and simple, ensuring legibility without overpowering the visuals. The ad's style aligns with platform norms, offering a blend of aspirational imagery and relatable family moments that can easily catch the eye in-feed. # Hooks Headline: You don't have time. That's the point. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP NOW → # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the statement, "You don't have time. That's the point." This message introduces the central problem that the journal aims to solve—the lack of time for busy mothers. The brand makes this point to immediately capture the viewer's attention. - Next, the ad showcases a mother reading the journal with her two children, one a toddler and the other a young girl. This visual portrays the product being used in a relatable, real-life setting. It emphasizes the journal's integration into family life and the value of shared moments of reflection. The viewer is experiencing it from a customer's perspective. - The product is highlighted with the text, "NEW The Five Minute Journal for Mothers." This segment is from the brand, drawing attention to the new product and clearly stating its purpose. It is meant to reinforce the product name and target audience. - Lastly, the ad includes a "SHOP NOW →" call to action. This prompt is from the brand and directly invites the viewer to make a purchase, completing the narrative by offering a clear next step.

# Ad summary This ad showcases The Five Minute Journal for Mothers, highlighting its features like daily gratitude prompts, affirmations, and memorable moments sections. It emphasizes how this journal can help mothers prioritize themselves by dedicating just five minutes a day for self-reflection and positivity. # Brand positioning The Five Minute Journal for Mothers positions itself as a tool for self-care and mental well-being, specifically tailored for mothers. The brand promotes values of mindfulness, gratitude, and self-prioritization, appealing to a lifestyle that balances the demands of motherhood with personal fulfillment. It pushes against the norm of mothers constantly focusing on others by encouraging them to dedicate time for themselves. The brand's positioning is both functional (providing a structured journaling format) and emotional (empowering mothers to cultivate positivity and manage stress). # Product The Five Minute Journal for Mothers is a guided journal designed to help mothers cultivate gratitude, set positive intentions, and reflect on their memorable moments in just five minutes each day. The journal features daily prompts for gratitude, intentions, and affirmations, as well as space to record memorable moments. It's designed for busy mothers who want to prioritize their mental well-being but struggle to find the time. The journal addresses the purchase barrier of time constraints by offering a quick and effective way to practice self-care. Its USPs include its targeted content for mothers, quick daily format, and focus on positive psychology. # Visual style The ad has a clean, polished aesthetic with natural lighting and soft textures. The editing style uses smooth transitions to move between shots. The production quality is high-end, resembling a polished commercial with a focus on showcasing the journal's design and content. The pacing is moderate, allowing viewers to absorb the details of each page and quote. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action AVAILABLE NOW # Point of view - [object Object] # Storyline - 00:00–00:05 The ad starts with a close-up of the journal, initially showing only the spine, to pique curiosity and set the stage for the product reveal. - 00:05–00:17 The camera slowly pans out to reveal the full cover of the journal, allowing the audience to appreciate the floral design and the title, "The Five Minute Journal for Mothers". This moment introduces the product and its specific target audience, aiming to grab the attention of mothers looking for self-care solutions. - 00:17–00:38 The ad then showcases various pages within the journal, including quotes, prompts, and sections dedicated to gratitude, affirmations, and memorable moments. The intention is to provide a glimpse into the journal's content and demonstrate its value as a tool for self-reflection and positivity. - 00:38–00:44 The ad concludes by highlighting the availability of the journal. The intention is to prompt the audience to take action and purchase the journal.

# Ad summary This ad promotes The Five Minute Journal by Intelligent Change. It features a woman who uses the journal as a simple morning ritual to feel more clear, grounded, and intentional. She answers prompts like what she's grateful for, revisits it at night to reflect, and encourages viewers to give themselves the gift of calm by purchasing the journal from intelligentchange.com. # Brand positioning The Five Minute Journal, created by Intelligent Change, positions itself as a simple and accessible tool for fostering mindfulness and gratitude. It stands apart from more complex or time-consuming self-help methods by emphasizing quick, guided reflection. The brand aligns with values of intentionality, clarity, and emotional grounding, promoting a lifestyle that prioritizes mental well-being. Rather than pushing against any specific competitor behaviors, Intelligent Change focuses on offering a user-friendly alternative to overwhelming or unstructured journaling practices. The brand positioning blends functional simplicity with the emotional benefits of calm and clarity. # Product The Five Minute Journal is a guided journal designed for both morning and evening reflection. It works by providing specific prompts that users can answer to cultivate gratitude, set intentions, and reflect on their day. The journal is for anyone looking to incorporate a simple, effective mindfulness practice into their daily routine, and the ad addresses the purchase barrier of time commitment by highlighting the journal's quick, guided format, which makes it easy to stick with. Its USPs include its simplicity, structured guidance, and focus on positive reflection. The journal aims to offer a way to start and end the day with intention and clarity, promoting feelings of being more clear, grounded, and intentional. # Visual style The ad has a UGC feel with natural lighting and a casual aesthetic. The editing style includes quick cuts to show different scenarios. The production quality is polished with clear shots and smooth transitions. The pacing is moderate and consistent throughout, with cuts that align with voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Give yourself the gift of calm by grabbing this at intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts by depicting the common habit of reaching for devices first thing in the morning and feeling overwhelmed as a result. This sets up the problem that the featured product will solve. - 00:03–00:07 Transitioning to the solution, the creator introduces The Five Minute Journal as a simple morning ritual. This highlights the product as a practical alternative to screen time. - 00:07–00:13 The ad explains how the journal works, emphasizing that it guides users with prompts instead of requiring them to figure everything out independently. This reinforces the ease of use and structured support provided by the journal. - 00:13–00:18 The ad states the journal is easy to stick with, and shows how it can be used in the morning and at night. This emphasizes the practical, manageable time commitment required. - 00:18–00:23 The creator summarizes the benefits of using the journal, stating that it helps her feel more clear, grounded, and intentional. This outcome is visually reinforced by her relaxed demeanor and setting. - 00:23–00:27 The ad concludes with a clear call to action, urging viewers to give themselves the gift of calm by purchasing the journal. This directly prompts viewers to convert.

# Ad summary This ad promotes The Five Minute Journal for Mothers. The ad opens with a printer printing out an image of the journal, and then displays the physical journal in various outdoor settings. The journal includes pages for daily affirmations and prompts for morning and night routines. # Brand positioning The brand, The Five Minute Journal, is presented as a lifestyle brand that offers self-improvement tools. The brand positions itself in the self-care and mindfulness space, particularly for mothers, and promotes emotional well-being through structured journaling. The tone is gentle and calming, aligning with the values of simplicity and self-reflection. The brand emphasizes integrating personal growth into a busy lifestyle through quick, accessible practices. # Product The Five Minute Journal for Mothers is a physical journal designed to help mothers incorporate mindfulness and self-reflection into their daily routines. The journal features a hardcover with a white floral pattern and the brand's logo on the front. Inside, it includes structured prompts for both morning and night routines, with sections for daily affirmations and gratitude. The journal aims to make self-care manageable and quick, addressing the challenge of finding time for personal growth amidst the demands of motherhood. It is presented as a tool to foster a positive mindset and enhance overall well-being through consistent, brief journaling exercises. # Visual style The ad has a polished, commercial aesthetic with soft, natural lighting. The editing style incorporates smooth transitions between static shots. The production quality feels high-end, aiming to evoke a sense of peace and sophistication. The pacing is slow and deliberate. The shots of the journal are timed to the music. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a printer printing an image. The initial view is from inside the printer, showing the paper being pulled through the mechanism. The text overlays "NEW" and "BEST GIFT FOR MOM" appear, followed by "INTRODUCING" as an image of The Five Minute Journal for Mothers is printed. This moment is designed to grab attention with a novel presentation of the product reveal, suggesting a fresh and thoughtful gift idea. The perspective is from the brand, showcasing its newest offering in a visually engaging way, creating curiosity and interest. - 00:04–00:11 00:04–00:11 The printed image transforms into the real journal placed on a wooden bench next to a bouquet of flowers and a brown purse. Then it transitions to a shot of the journal amidst blue and pink flowers, with a focus on the product's design and aesthetic appeal. This sequence aims to highlight the journal's visual elegance and its connection to nature and tranquility. The perspective is from the brand, emphasizing the journal's beauty and its suitability for enhancing a peaceful, reflective moment. - 00:11–00:18 00:11–00:18 A person with manicured nails holds the journal open, displaying interior pages with sections titled "The Morning Routine" and "The Night Routine", which includes daily affirmations and prompts, suggesting the journal's structured approach to self-reflection. This sequence provides a glimpse into the journal's content and invites viewers to imagine themselves using it. The brand perspective is present through a focus on the journal's layout and actionable guidance. - 00:18–00:29 00:18–00:29 The ad concludes with a woman walking in a park, holding the journal. The woman is wearing a tan coat and brown purse. It then goes back to the bench and an overhead shot of the journal and flowers. The visuals reinforce the theme of self-care and the integration of the journal into a daily routine, suggesting ease and accessibility. This provides a sense of closure, emphasizing the practical and emotional benefits of using the journal.

# Ad summary string # Brand positioning Intelligent Change aims to help 'hustlers' and 'entrepreneurs' achieve their life goals by providing them with a clear path via the Life Designer Journal. The brand aligns with values of slowing down, thinking about the bigger picture, and attaining long-term visions. Instead of following a hurried, unfocused grind, Intelligent Change products are presented as tools to guide users and make their goals more achievable. The brand positioning leans toward being functional through its focus on strategy and structure. # Product The Life Designer Journal by Intelligent Change is a physical notebook designed for hustlers and entrepreneurs who want to achieve their life goals but lack a clear plan. This journal helps users slow down and focus on the bigger picture by guiding them through prompts related to core values and long-term visions. The journal features a guided format to make it unintimidating and easy to use every day. Additionally, the product is described as high-quality. # Visual style The ad features a clean, well-lit aesthetic with natural light. The editing includes both static shots and quick cuts. The production quality has a polished feel, but it seems like the user filmed it themselves. The pacing is somewhat fast, with multiple cuts per minute. Cuts often align with voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Grab one of these to help you get there intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the speaker standing in a room, raising his hand as if to say 'stop.' - 00:02–00:03 00:02–00:03 The scene changes to the speaker standing on a deck with greenery in the background. He's holding a journal. - 00:03–00:05 00:03–00:05 The camera shows a close-up of The Life Designer Journal - 00:05–00:08 00:05–00:08 The speaker holds the journal up to the camera and says that it's 'made for the hustler or entrepreneur' who has 'all these life goals, but no clear path on how to get there.' - 00:08–00:11 00:08–00:11 The speaker sits on a bed by a window, writing in the journal as the narrator encourages people to slow down and think about the bigger picture. - 00:11–00:15 00:11–00:15 The speaker asks about core values and long-term vision, framing them as attainable. The tone is calm and encouraging. - 00:15–00:18 00:15–00:18 The speaker holds and presents the journal, noting it's totally guided and not intimidating, conveying ease and approachability. - 00:18–00:23 00:18–00:23 The speaker discusses using the journal daily to get thoughts on paper. The speaker shows the journal again. - 00:23–00:29 00:23–00:29 The speaker highlights the great quality of the journal and states that accomplishing hopes and dreams in the next ten years is possible, and that you might want to grab one of these to help you get there. - 00:29–00:31 00:29–00:31 The speaker flips through the pages of the journal and the product is shown again.

# Ad summary A woman describes how the Intelligent Change Dream Bundle helps her achieve her long-term goals. She loves that it includes two separate journals: The Five Minute Journal for daily grounding and The Life Designer for envisioning the bigger picture. She uses the journals in the morning and at night. She concludes that a year later, she feels like a better, more intentional and aligned version of herself. # Brand positioning Intelligent Change is presented as a wellness brand that focuses on helping customers achieve their goals and improve their daily lives. The brand aims to occupy the space of self-improvement and mindfulness by offering customers tools to positively change their lives and feel like better versions of themselves. The brand’s identity seems to be tied to promoting intentionality, alignment, and holistic well-being, suggesting a lifestyle that values self-awareness, reflection, and proactive personal development. It pushes against the category norm of quick-fix solutions by offering long-term solutions designed to make journaling part of a daily ritual. The brand positioning is both functional, by providing tools for daily grounding and long-term vision planning, and emotional, by offering the opportunity to feel like a better version of oneself. # Product The Intelligent Change Dream Bundle is a duo of journals designed to help the user ground themselves in the present and plan their long-term vision. It includes two journals: The Five Minute Journal, which helps you check in with guided prompts as part of a morning and nighttime routine, and The Life Designer, which helps you see the bigger picture by giving you space to think about what you actually want. The bundle provides tools to positively change your life and become a better version of yourself. It is simple enough that it is easy to make it part of your daily ritual. # Visual style The ad has a polished aesthetic that features natural lighting and a mixture of static shots and quick cuts. The production quality is professional, with a mix of lifestyle shots and direct address video, which supports the intended tone and audience. The ad has a moderate pace. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces herself and says this is her one year of using the Dream Bundle from Intelligent Change. - 00:03–00:10 She states that she loves that it is not just one journal but a duo that helps you ground yourself and plan your long-term vision. - 00:10–00:17 She adds that she incorporates the Five Minute Journal into her morning and nighttime routine. The guided prompts help her pause and check in. - 00:17–00:23 She continues that The Life Designer helps her see the bigger picture by giving her space to think about what she actually wants. - 00:23–00:25 She says that it is simple enough that it has been easy to make it part of her daily ritual. - 00:25–00:29 She states that a year later, she feels like a better version of herself: intentional and aligned. - 00:29–00:35 She concludes that if you are curious, it is the Dream Life Bundle from intelligentchange.com, tools to positively change your life.

# Ad summary The ad promotes Intelligent Change's journals, specifically The Five Minute Journal and The Life Designer Journal, as tools for building positive daily habits and designing a fulfilling future. # Brand positioning Intelligent Change positions itself as a brand dedicated to facilitating personal growth and positive daily habits through thoughtfully designed journaling products. The brand aligns with a lifestyle focused on intentionality, self-improvement, and well-being. It pushes against the idea that personal development requires complex or time-consuming methods, instead promoting simple, effective tools that can be integrated into daily routines. The brand's positioning is both functional, providing tangible tools for productivity and mindfulness, and emotional, fostering feelings of gratitude, clarity, and empowerment. # Product The ad features two journals by Intelligent Change: The Five Minute Journal and The Life Designer Journal. The Five Minute Journal is presented as a tool for building positive daily habits through guided prompts that focus on gratitude, daily affirmations, and highlights of the day. It is designed to be used at the start and end of each day, providing a quick and easy way to cultivate a positive mindset. The Life Designer Journal is presented as a tool for mapping out the future, allowing users to delve into their values and vision. It helps users discover what matters most to them and create a clear, actionable life plan in a few focused sessions. Both journals share a simple design with a white cover. # Visual style The ad has a polished, commercial aesthetic with a mix of lifestyle shots and product close-ups. The editing style uses quick cuts to maintain a fast pace, with smooth transitions between scenes. The production quality is high, with clear lighting and crisp visuals. The pacing is consistent throughout the ad, with cuts timed to the music. The overall visual style supports a tone that is aspirational and inviting. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Find the Dream Life Bundle intelligentchange.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a vibrant and aspirational montage, showing a woman running outdoors, first on a bridge and then on a beach at sunset. This intro is intended to visually hook the audience, immediately suggesting that the product can help them design the kind of beautiful life they desire. The perspective is from an external observer, creating an idealized sense of lifestyle and possibility. The tone is upbeat and motivational. - 00:01–00:03 The focus shifts to The Five Minute Journal. First, hands flip through its pages, showing a quote from Will Durant: "We are what we repeatedly do. Excellence, then, is not an act, but a habit." Then, a hand taps the journal's cover. This is intended to showcase the product's key feature and to provide context for the kind of transformation the product supports. The perspective is from a product-focused viewpoint, highlighting its physical appearance and the motivational quote. The tone is educational and uplifting. - 00:03–00:04 The journal's interior is shown, including guided prompts. The message is that these prompts are easy to use. The perspective is still focused on the product, clarifying how its design simplifies the process of self-reflection and habit-building. The tone is practical and encouraging. - 00:04–00:08 A woman sits at a desk and begins writing in the journal, followed by another woman sitting on her bed. This is intended to show the product in use, demonstrating its convenience and adaptability to different lifestyles. The perspective is from an external observer, providing a realistic view of how the product integrates into everyday routines. The tone is relatable and inviting. - 00:08–00:10 The focus shifts to The Life Designer Journal. The camera shows the exterior, while text overlays the journal name. This moment transitions the product showcase to highlight the second featured item, signaling that the brand offers multiple tools for personal growth. The perspective is from a product-focused viewpoint. The tone is informational and visually engaging. - 00:10–00:12 Similar to the previous product, the journal's interior is shown while a hand begins writing in it. This is intended to show the product in use. The perspective is still product-focused, showing it helping the customer achieve a long-term goal. The tone is encouraging. - 00:12–00:18 The woman on the bed begins using The Life Designer Journal, followed by a woman sitting on a couch covered by a blanket. Then, the woman is shown writing in The Life Designer Journal while sitting on a bench outdoors. The intention is to display its versatility. The perspective is external, designed to portray the product seamlessly integrated into varied everyday environments. The tone is comfortable and versatile. - 00:18–00:22 The ad concludes with a shot of both journals on a desk next to decor. The intended message is that the journals help the customer start and end each day with gratitude. The perspective is product-focused, highlighting the products in a stylized setting, while a URL is displayed. The tone is aspirational and actionable.

# Ad summary This ad promotes the Dream Life Bundle by Intelligent Change. The Dream Life Bundle is a journal duo that includes the Life Designer journal and the Five Minute Journal. The ad highlights how these journals can turn your vision board into a reality by breaking down big dreams into small, doable steps through daily gratitude practice and planning. # Brand positioning Intelligent Change is presented as a brand focused on personal development and goal achievement through mindful planning and journaling. The brand aims to occupy a space in the consumer's mind as a provider of practical tools to transform dreams into reality. It aligns with values of intentional living, personal growth, and breaking down large goals into smaller, manageable steps. The brand positions itself as an alternative to passive daydreaming and promotes active planning and daily gratitude. Their positioning is functional, emphasizing simplicity, practicality, and high-quality materials. # Product The ad features the Dream Life Bundle, which includes two physical journals: The Five Minute Journal and The Life Designer. The Five Minute Journal is filled with guided prompts designed to help users practice daily gratitude in the morning and night. It helps users to stay focused instead of living on autopilot. The Life Designer journal is all about the bigger picture; it helps with planning life goals, breaking them down into pillars, and turning those ideas into actions. Both journals are marketed toward individuals who want to transform their vision board into a reality. The journals also include thick paper and a soft textured cover, and have encouraging pages. # Visual style The ad has a polished commercial aesthetic with quick cuts and smooth transitions. The video mixes lifestyle shots with close-ups of the product in use. The editing rhythm is quick, maintaining a consistent pace of approximately 20 cuts per minute. Audio-visual sync is used to emphasize the key features and benefits of the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get yours at intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:01 A woman is walking on the beach - 00:01–00:06 The creator introduces The Dream Life Bundle, which includes the Life Designer journal and Five Minute Journal. - 00:06–00:09 The ad highlights how the product helps users break down dreams into small, doable steps, instead of just daydreaming about them. - 00:09–00:15 The ad shows the inside of the Five Minute Journal and mentions that it's filled with prompts to help the user practice daily gratitude, every morning and night. - 00:15–00:20 The ad shows a woman using the journal and claims that it only takes five minutes but this habit helps you stay focused, and not live life on autopilot. - 00:20–00:23 The ad shows The Life Designer journal and says it is all about the bigger picture. - 00:23–00:29 The ad highlights the journal's focus on planning life goals, breaking them down into pillars, and turning ideas into actions. - 00:29–00:34 The ad says that using the Dream Life Bundle will make your vision board a reality, not just something to create then forget about. - 00:34–00:41 The ad promotes the quality of the journals, stating the paper is nice and thick, the cover has a soft textured feel, and every page is encouraging. - 00:41–00:45 The ad says to stop visualizing and start planning, because this duo is your blueprint. - 00:45–00:48 The ad shows the website intelligentchange.com where the product can be found.

# Ad summary This ad highlights the challenges that come with motherhood, mainly the speed at which children grow up and how challenging it can be to hold onto precious memories. The ad introduces The Five Minute Journal for Mothers to help slow down time and cherish forever the tiny moments in a busy mom's life. # Brand positioning Intelligent Change positions itself as a provider of tools that help individuals navigate the challenges of modern life with greater mindfulness and intention. The brand promotes an intentional lifestyle where the customer can take actionable steps towards greater well-being, productivity, and personal growth. The brand stands out from competitors by offering straightforward solutions to everyday struggles without overcomplicating self-improvement. # Product The Five Minute Journal for Mothers is a guided journal designed to help busy mothers capture and cherish the fleeting moments of motherhood. It encourages mothers to spend five minutes each day reflecting on their experiences, documenting the unique changes in their children, and cultivating gratitude and mindfulness. The journal provides a simple, structured approach to memory keeping and self-care amid the demands of parenting. It addresses the common pain point of mothers feeling overwhelmed by the speed at which their children grow and the difficulty of preserving precious memories. The journal is presented as a tool to help mothers hold onto the moments before they slip away, ensuring that memories are cherished forever. # Visual style The ad features a bright, airy, and organic aesthetic. The combination of natural light, soft textures, and outdoor settings creates a warm and inviting atmosphere, enhancing the feeling of intimacy and authenticity. Quick cuts timed to music beats drive the pace. The overall impression is one of relatability and genuine connection. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now at intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins by acknowledging the rapid pace of life. - 00:04–00:11 It brings up the struggle that moms have in finding the time to hold on to precious memories of their children. - 00:11–00:17 The ad introduces The Five Minute Journal for Mothers as a tool to help moms to keep and cherish precious memories. - 00:17–00:20 The ad highlights how the journal will allow mothers to cherish these memories forever. - 00:20–00:24 The ad ends with a call to action that prompts viewers to shop now at intelligentchange.com.

# Ad summary An ad for The Five Minute Journal, featuring a narrator that speaks on the importance of having time for yourself, encouraging users to buy their 5 minute journal to give them a few minutes in the morning to decide what today is actually for and to have 2 minutes at night to let the rest go. # Brand positioning The Five Minute Journal is presented as a simple, effective tool for those seeking a greater sense of control and fulfillment in their daily lives. The brand aims to occupy a space in the consumer's mind as a provider of mindful living through guided journaling. It promotes values such as self-care, intentionality, and gratitude. The brand pushes against the norm of being constantly busy and overwhelmed by providing a practical way to carve out moments for oneself. The brand positioning leans towards the emotional (e.g., peace, gratitude) by offering a way to reclaim one's day. # Product The Five Minute Journal is presented as a physical guided journal designed to help users start and end their day with intention and gratitude. It's a simple tool designed to take only five minutes of a person's day—two minutes in the morning to plan and three minutes in the evening to reflect. The journal is intended for anyone who feels overwhelmed and as though they are spending their days not doing what they want to. It is marketed as an easy way to instill mindfulness and intentionality in one's daily routine. The ad addresses the pain point of feeling as though days pass without accomplishing personal goals or feeling fulfilled. It encourages viewers to take control of their time and focus on what truly matters to them. The ad attempts to show the viewer that this journal is worth buying because it will make their days feel purposeful and their time 'yours'. # Visual style The ad has a UGC feel with mixed production quality, alternating between polished shots and casual home scenes. The editing style uses quick cuts and static shots. The pace is moderate, with cuts timed to align with voiceover lines. The aesthetic is clean and minimal. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get yours at intelligentchange.com. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a question about whether the viewer ever gets to the end of the day and wonders where the time went. The message is to introduce the pain point of feeling like time slips away without accomplishing what matters to the viewer. The perspective is from the brand, speaking in a casual tone. - 00:03–00:07 00:03–00:07 The ad continues, noting that the viewer was busy the whole time, but none of it felt like it was 'yours'. The message builds on the initial pain point, emphasizing the feeling of disconnect and lack of personal fulfillment. The perspective is still from the brand, with a slightly more emphatic tone. - 00:07–00:11 00:07–00:11 The ad then says that that feeling builds and builds. The message illustrates the increasing frustration of always being busy without doing anything that feels right for you. The perspective is still from the brand and the tone conveys a feeling of frustration. - 00:11–00:16 00:11–00:16 The ad introduces The Five Minute Journal and shares that it gives you a few minutes in the morning to decide what today is actually for. The message is to introduce the product as a solution to the earlier-defined problem. The perspective is from the brand, shifting to a more positive and solution-oriented tone. - 00:16–00:18 00:16–00:18 The ad states that the product also gives you two minutes at night to let the rest go. The message conveys that the product helps with the end of the day wind-down. The perspective is from the brand. - 00:18–00:22 00:18–00:22 The ad shows that 3M+ people started there and kept going. This message is to convey social proof that the product works and that a lot of people use it. The perspective is from the brand, shifting to a more positive and solution-oriented tone. - 00:22–00:26 00:22–00:26 The ad encourages the viewer that it's now their turn and shares the brand's URL. The message is a direct call to action to purchase the journal. The perspective is from the brand, ending with a direct and actionable tone.

# Ad summary This ad promotes the Life Designer Journal from Intelligent Change. The ad features a woman using and describing how the journal helps you slow down, and helps you think about what you want your life to look like moving forward. The journal is guided, so you're not just staring at blank pages, but walks you through 5 different pillars to help you create a clearer picture of what you want your life to look like in 10 years, and organizes your goals. The journal is fun and helps you fantasize about the hopes and dreams you wish to accomplish in life, and helps manifest them. # Brand positioning Intelligent Change is presented as a brand that wants to help its customers achieve their dreams. The brand's Life Designer Journal is positioned as a tool to help individuals become more organized and intentional about their goals and aspirations. It promotes values that focus on having a clear vision of one's life and the brand aims to help you live your dream life. The brand is positioning itself away from stressful planning and pushes for a calmer more organized approach to reaching goals. # Product The product being advertised is The Life Designer Journal from Intelligent Change, a guided journal designed to help users clarify and achieve their life goals. The journal walks you through five different pillars of your life. It is designed to help you start creating a clearer picture of what you want your life to look like, not just for today but 10 years from now. According to the ad, it is not a stressful planner or anything intimidating, but rather a really calm way to organize your goals instead of living on autopilot. The journal presents itself as an enjoyable activity that allows you to fantasize about the hopes and dreams you wish to accomplish in life, and writing them down to help manifest them. # Visual style The ad has a bright and positive aesthetic, with natural lighting and a UGC feel. The editing style combines quick cuts with static shots. The pacing is consistent and moderate. The tone is light and friendly. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Pick up The Life Designer Journal now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 The ad begins by addressing the viewer and asking if they have big dreams for their life, but also feel overwhelmed about where to start. This hook serves to identify the target audience and their key frustration. - 00:05–00:07 The ad immediately responds by stating that the product is for the viewer and introduces it by name: The Life Designer Journal from Intelligent Change. This positions the product as the immediate solution to the problem that has just been identified. - 00:07–00:12 A testimonial is shared stating that the product has helped the user slow down and think about what they want their life to look like moving forward. This is intended to build trust and show the practical benefit of the product in action. - 00:12–00:22 The ad highlights that the journal is completely guided, so users aren't just staring at blank pages. The ad expands on the benefits of the product by noting it walks you through five different pillars of your life to help you start creating a clearer picture of what you want your life to look like. - 00:22–00:30 To reduce purchase friction, the ad states that the journal is not a stressful planner or anything intimidating. The ad shows that the planner is a calm way to organize your goals instead of feeling like you're living on autopilot, making the process seem more manageable and less overwhelming. - 00:30–00:38 The ad shows that the journal is a fun tool, ideal for fantasizing about the hopes and dreams that you wish to accomplish in life and writing them down to manifest them. This highlights the fun aspects of the journal and suggests it's more than just a goal-setting tool. - 00:38–00:42 The ad suggests that this journal is the perfect place to manifest your dreams and encourages you to pick up The Life Designer Journal now. This is a direct call to action, encouraging immediate purchase. - 00:42–00:45 The ad ends by encouraging you to start living your dream life and provides the URL for Intelligent Change. This reinforces the desired outcome and provides clear steps for the viewer to take.

# Ad summary A woman shares that she was feeling overwhelmed and burned out which made it difficult to journal and plan. She is seen writing in the journal in multiple locations. She found a solution in The Five Minute Journal and The Life Designer Journal. She shares that using the Five Minute Journal helps her stay consistent, and the Life Designer Journal helps her align her actions with the person she wants to become. She recommends the Dream Life Bundle to others that also struggle with sticking to a daily routine. # Brand positioning Intelligent Change appears to be a brand that focuses on self-improvement and intentional living through journaling and planning. The brand aims to occupy a space in the consumer's mind as a solution to feeling overwhelmed and burnt out when it comes to journaling and planning. The brand aligns with the values of personal growth, mindfulness, and productivity. It pushes against the norm that journaling needs to be a complex and time-consuming activity. The brand positioning is both functional, providing tools for organization and goal-setting, and emotional, promoting feelings of gratitude and self-awareness. The products are functional as a journal, with differences as daily reflection or long-term goal setting. # Product The products are from Intelligent Change and are called The Five Minute Journal and The Life Designer Journal. The ad specifically mentions the Dream Life Bundle, which includes both journals. The Five Minute Journal is for daily reflection. Features include guided prompts that make it easy to get started and stay consistent. The Life Designer Journal is for long-term goals and helps the user understand more about who they are. It teaches the user to align actions with the person they want to become. The journals help the user focus on the things in their life that they are feeling grateful for. The journals address the purchase barrier of feeling overwhelmed and burnt out when it comes to journaling and planning. The ad tells the viewer that these journals are worth trying because they make journaling and planning easy and enjoyable. # Visual style The ad has a polished, UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is a hybrid of UGC and polished commercial. The pacing is consistent, and the audio-visual sync is timed to music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action This bundle is the perfect place to start! # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 You're not lazy when it comes to journaling and planning... You're just overwhelmed. - 00:03–00:05 00:03–00:05 I've totally been there. - 00:05–00:12 00:05–00:12 For the longest time, I wanted to create an intentional routine for myself, but I was just so burnt out that building new habits felt impossible. - 00:13–00:21 00:13–00:21 So, when I heard about these journals from Intelligent Change, I figured it couldn't hurt to give them a try, and spoiler: I am SO glad that I did. - 00:21–00:27 00:21–00:27 I got their Dream Life Bundle which just has two journals for daily reflection (and long-term goals). - 00:27–00:37 00:27–00:37 I start (and end) my day with The Five Minute Journal. Guided prompts make it easy to get started. Easy to stay consistent with. It truly helps me to focus on the things in my life I'm feeling grateful for. - 00:40–00:54 00:40–00:54 And once I got used to incorporating that reflection into my daily routine, I started on The Life Designer Journal as well. These guided prompts help you understand more about who you are, and how you can align your actions with the person you want to become long-term. - 00:55–01:01 00:55–01:01 This has been so fun and really eye-opening for me. Like, I'm actually loving both of these journals way more than I thought I would. - 01:01–01:07 01:01–01:07 Take it from me. If you want to slow down and start building a daily routine that you actually enjoy... This bundle is the perfect place to start!

# Ad summary The ad promotes The Five Minute Journal, a guided journal for reflection, in the morning and evening, as part of a daily ritual. # Brand positioning The ad features Intelligent Change, presented as a brand focused on mindful living and self-improvement through simple, actionable tools. It aligns with values of intentionality, reflection, and building positive daily rituals. The brand positions itself against the norm of immediately diving into digital distractions like phones and emails upon waking. Instead, it promotes a functional approach, offering a journal designed for simplicity and efficiency in fostering a more mindful and balanced lifestyle. # Product The ad features The Five Minute Journal, a physical guided journal designed for quick and effective daily reflection. It presents the journal as a tool to pause and clear the mind before engaging with the demands of the day. The journal contains prompts designed to help users focus on gratitude, set intentions, and reflect on positive aspects of their day. This design addresses the purchase barrier of journaling feeling overwhelming or time-consuming by offering a structured, quick, and guided approach. The journal is used both in the morning and at night, acting as a routine to help users feel clearer and more grounded throughout their day. # Visual style The ad features a blend of polished and UGC-style visuals. The editing style combines quick cuts with static shots, enhancing the pace and maintaining viewer engagement. The production quality leans towards a polished commercial feel, using natural lighting. The pacing is consistent with quick cuts. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you want to check it out, it's the 5-minute journal from intelligentchange.com. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is writing in a journal on a soft surface, such as a bed or couch. - 00:00–00:02 The creator states the journal is the most important part of her morning ritual and is very quick. - 00:02–00:02 The scene changes to the creator writing in the journal while sitting on a couch. The perspective shifts to a medium shot, showing the creator and part of the living room. - 00:02–00:03 The creator reinforces the point that it only takes a few minutes. - 00:03–00:04 The ad cuts to a selfie-style shot of the creator outdoors. She mentions that she uses the journal before she checks her phone or starts her day. - 00:04–00:07 The shot transitions to a close-up of the journal on a soft surface. The creator talks about how she sits down with her Five Minute Journal to reflect. - 00:07–00:08 The ad shows a close up of an open page from the Five Minute Journal as the creator moves to point out a section of the text. - 00:08–00:10 The creator highlights that it helps pause her brain. - 00:08–00:12 The creator pauses her brain before it gets pulled into texts, emails, and to-do lists. - 00:10–00:12 The ad shows the creator using a laptop in a home office. - 00:12–00:12 The ad then cuts to the creator standing in front of a mirror in a gym. - 00:12–00:15 The perspective shifts back to the journal in her hands and the creator tells viewers that because it’s guided, it feels really doable. - 00:13–00:14 The creator reinforces the point that it feels really doable. - 00:15–00:18 The ad zooms in to show the prompts, emphasizing that they help the user feel clear about the day ahead. - 00:15–00:17 The creator tells viewers that she feels a lot clearer about her day ahead. - 00:18–00:20 The ad goes to a scene of the creator in bed at night, revisiting the same small ritual. - 00:21–00:24 The creator says she follows along and reflects on what went well to close out her day. - 00:24–00:26 The perspective transitions to a first-person perspective of the creator, walking outside and mentioning that it feels like a nice reset. - 00:25–00:26 The creator calls it a nice reset. - 00:26–00:31 The scene transitions to the journal packaging. - 00:27–00:30 The creator underscores the importance of the small moments. - 00:31–00:34 The creator presents a journal to viewers. - 00:32–00:34 The creator promotes the website of the product.

# Ad summary This ad promotes The Five Minute Journal for Mothers. It highlights how mothers often forget seemingly ordinary moments that are precious. The journal is presented as a tool to help mothers hold on to those memories and be present in their lives, not just to be better mothers. # Brand positioning Intelligent Change is presented as a brand focused on mindfulness and intention through its product, The Five Minute Journal for Mothers. The brand aligns with the values of presence, memory keeping, and self-reflection within the often chaotic and overwhelming experience of motherhood. It aims to fill a space in the consumer's mind that appreciates the value of the ordinary everyday moments, offering a tool to help mothers capture and cherish these memories. The brand does not push against or follow any competitor behaviors, but instead focuses on the emotional and psychological well-being of mothers. # Product The product is The Five Minute Journal for Mothers, a redesigned version of the original journal tailored specifically for mothers. It functions as a tool for daily reflection and memory-keeping, designed to be used for just five minutes each day. The journal helps mothers to hold on to memories they'll wish they remembered, not to be a better mom, but just to be here for it. The journal features guided prompts and structured spaces for recording daily affirmations, moments to remember, and things to let go of. It addresses the purchase barrier of time constraints by emphasizing the minimal time commitment required, making it accessible even for busy mothers. The product aims to enhance mindfulness and appreciation for the present moment, rather than focusing on self-improvement. # Visual style The ad has a clean and polished aesthetic, with a mix of static shots and smooth transitions. The production quality is high-end, with natural lighting and soft textures. The pacing is slow and consistent, with about 4 cuts per minute, creating a reflective and calming tone. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Shop now -> intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a text overlay statement posing a question, “You think you’ll remember… but you won’t.” The intent is to grab the viewer’s attention by pointing out the fleeting nature of memories. - 00:03–00:08 00:03–00:08 The ad shows interior pages of The Five Minute Journal for Mothers with text overlays describing different kinds of everyday moments: “The random Tuesday,” “The ordinary morning,” and “The moments that don’t make it to your camera roll.” This reinforces the idea that ordinary moments are worth remembering, highlighting the journal's purpose. - 00:08–00:12 00:08–00:12 The cover of the journal is shown with a title card stating, “The Five Minute Journal for Mothers.” Then, a hand writes inside the journal out in a green field. These scenes serve to show the product’s name and purpose. - 00:12–00:14 00:12–00:14 The ad displays some written content inside the journal, with text overlays, “Memories you’ll wish you remembered.” This builds on the previous points by connecting the act of journaling with the experience of remembering and cherishing memories. - 00:14–00:18 00:14–00:18 A woman is seen outdoors looking at the journal with a text overlay, “Not to be a better mom. Just to be here for it.” The message is to emphasize the journal’s purpose is being present. - 00:18–00:21 00:18–00:21 The ad displays The Five Minute Journal for Mothers, and then a title card saying, “The Five Minute Journal. Now redesigned for motherhood.” This scene shows the product offering to the viewer. - 00:21–00:24 00:21–00:24 A final screen displays “Shop now -> intelligentchange.com”, which is the CTA to shop the product.

# Ad summary This ad features two journals designed to promote intentionality and gratitude. The ad begins by stating that the advertised journals are recommended "if you're looking to change your life, literally." It then shows each of the journals being used in different scenarios and locations, highlighting how one helps the user start and end each day with gratitude and the other is designed to help the user map out the future. # Brand positioning Intelligent Change is presented as a wellness brand offering guided journals for intentionality and gratitude. The brand aims to occupy the space of personal development, encouraging consumers to invest in tools that will allow them to create the future they desire. The brand positions itself as a resource for simple ways to prioritize gratitude and focus on self-growth. It aligns with values of mindfulness, personal reflection, and proactive goal-setting. The brand pushes against the norm of unstructured or aimless journaling, instead providing structured support for users to maximize their reflection. Brand positioning seems emotional as it plays into the desire to improve one's life and future. # Product The products being advertised are two journals: The Five Minute Journal and The Life Designer Journal, which are available as The Dream Life Bundle from Intelligent Change. The Five Minute Journal is presented as exactly what one needs to build easy daily habits. It contains guided prompts to make it simple to get started and helps the user focus on gratitude and self-growth. The Life Designer Journal is presented as a product to map out the future. It enables the user to do a deep dive into values and vision to discover what matters most to them. The journals are marketed for anyone wanting to be more intentional on a daily basis, and also for years to come. # Visual style The ad has a polished aesthetic with natural lighting. The editing style uses quick cuts and smooth transitions between scenes of people using the product. The production quality feels like a hybrid of UGC and polished commercial, where the scenes of people using the product feel more like slice-of-life content while the scenes with the journals on display feel more like a commercial. The pacing is consistent throughout the ad and the audio and visuals seem to sync to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get started today at intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video begins by showing two journals laying side by side. The intention is to grab the viewers attention by telling them that the journals being shown are recommended. - 00:01–00:03 00:01–00:03 A hand flips through the pages of one of the journals. The intention is to further grab the viewers attention by telling them that the journals being shown are recommended if they are looking to change their life. - 00:03–00:07 00:03–00:07 The video shows the two journals again. The intention is to identify what the journals are: The Dream Life Bundle from Intelligent Change. - 00:07–00:09 00:07–00:09 A hand flips through the pages of The Five Minute Journal. The intention is to explain how this journal works: it was designed to help you start and end each day with gratitude. - 00:09–00:10 00:09–00:10 The video shows a person writing in a journal on a bed. The intention is to explain how this journal works: it allows the user to design a future they love. - 00:10–00:12 00:10–00:12 The video shows The Five Minute Journal again. The intention is to specify that The Five Minute Journal is exactly what you need to build easy daily habits. - 00:12–00:17 00:12–00:17 The video shows the inside of The Five Minute Journal as someone flips through the pages. The intention is to share the fact that the guided prompts make it simple to get started and help you focus on gratitude. - 00:17–00:23 00:17–00:23 The video shows The Life Designer Journal on a marble table. The intention is to share that it helps you begin to map out the future. - 00:23–00:29 00:23–00:29 The video shows someone writing in The Life Designer Journal. The intention is to explain that in just a few focused sessions, you'll do a deep dive into your values and vision to discover what matters most to you. - 00:29–00:34 00:29–00:34 The video shows both journals again. The intention is to communicate that not only will this bundle help you be more intentional on a daily basis, but also for years to come. - 00:34–00:37 00:34–00:37 The video shows the two journals on a marble table next to a candle. The intention is to tell the viewer to get started today at intelligentchange.com.

# Ad summary This ad promotes The Five Minute Journal. The ad begins by highlighting a relatable pain point, being tired but having a brain that won't stop. It proposes the product as a solution to this problem by showing a person using the journal. The ad continues to highlight the journal, morning intention, evening release, and how many people are using the journal. The ad ends with a call to action. # Brand positioning The Five Minute Journal is positioned as a tool for mindfulness and self-improvement through simple, quick journaling. The brand presents itself as a solution for those who struggle to quiet their minds, offering a way to cultivate positive habits and reflections in just five minutes per day. This approach is functional, focusing on simplicity and effectiveness, while also appealing to emotional well-being by promoting clarity, gratitude, and intention setting. The brand aligns with a lifestyle of productivity and self-care, pushing against the norm that self-improvement must be time-consuming or complicated. # Product The Five Minute Journal is a physical journal designed to promote mindfulness and positive thinking through short, structured journaling prompts. It includes sections for morning intentions, daily affirmations, highlights of the day, and evening reflections, all designed to be completed in about five minutes. The journal targets individuals seeking to improve their mental well-being and productivity by encouraging gratitude, goal setting, and self-awareness. It addresses purchase barriers such as time constraints and the complexity of traditional journaling by offering a quick, easy, and structured approach to daily reflection. With over 3 million users, the product aims to transform the way people start and end their days. # Visual style The ad has a clean, minimalist aesthetic with bright, natural lighting and a focus on simple elegance. The editing style is smooth, with static shots and soft transitions that create a calm and inviting tone. The production quality feels polished, leaning towards a commercial style, which helps to establish the brand's credibility and appeal to an audience interested in self-improvement and mindfulness. The pacing is moderate, allowing viewers to absorb the text and visuals without feeling rushed. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Start tonight → intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the on-screen text: "you're exhausted but your brain won't stop". This line is intended to grab the attention of the viewer by highlighting a relatable pain point. - 00:04–00:06 Following this, the text changes to "what if 5 minutes changed that?" as a hand enters the frame and grabs a pen, ready to use the journal. - 00:07–00:08 The text overlay reads: "The Five Minute Journal" over the journal itself. - 00:08–00:12 The ad shows a person using the journal to write down a "morning intention" and an "evening release", implying this journal can be used in the morning and at night. - 00:12–00:15 Then, the ad highlights that "3M+ people woke up different today" implying that the journal is effective. The ad transitions to a view of the journal's interior. - 00:15–00:20 The overlay text states "It's your turn." before it transitions to black, prompting the viewer to "start tonight in intelligentchange.com."

# Ad summary This ad features two journaling products from Intelligent Change: The Five Minute Journal and The Life Designer. It addresses the common pain point of difficulty in starting and maintaining a journaling habit, positioning its products as guided, simple, and sustainable solutions. The video showcases various individuals (primarily young women) using the journals in different daily settings, highlighting how they fit seamlessly into an everyday routine to bring clarity, awareness, reflection, and help design a desired life. The ad emphasizes that the journals prevent overwhelm, promote consistency, and encourage thoughtful goal setting, ultimately aiming to make journaling a sustainable practice rather than a forgotten task. It transitions from introducing the general concept of ideal journaling to detailing each product's specific benefits and use cases, concluding with the brand's website. # Brand positioning Intelligent Change is presented as a brand that simplifies and makes sustainable the practice of journaling and self-improvement. It aims to occupy a space in the consumer's mind as a practical, accessible, and non-overwhelming tool for personal growth and intentional living. The brand aligns with values of consistency, clarity, awareness, and reflection, promoting a lifestyle of structured self-care. It pushes against the norm of open-ended, intimidating journaling by providing guided prompts and a structured format. The brand positioning is both functional, offering a clear method to overcome journaling barriers, and emotional, promising a calmer, more intentional life and the ability to build the life you want over time. # Product The ad features two distinct journaling products: The Five Minute Journal and The Life Designer, both designed to facilitate consistent and impactful journaling. The Five Minute Journal is for creating a daily rhythm, featuring "short, structured prompts in the morning to set intention" and prompts "in the evening to reflect on what went well." It emphasizes "no blank pages, no pressure to write more than needed," requiring "just a few focused minutes" that bring "clarity, awareness and reflection." It's for individuals seeking a simple, daily practice to integrate into their routine without feeling overwhelmed. The Life Designer takes it "a step further" by creating "space to zoom out and think about the bigger picture." It is for individuals looking to define their "Goals, priorities, and the kind of life you want to build overtime." Both products are described as "Calm," "Intentional," and "Designed to be sustainable," and "Not overwhelming," which allows them to "actually become part of a routine instead of something that gets forgotten." They address the purchase barrier of journaling being difficult to start or maintain by offering a guided, low-pressure approach. # Visual style The ad employs a polished yet authentic visual style, often referred to as a 'UGC-adjacent' commercial. It utilizes natural lighting, giving scenes a bright and inviting feel, reminiscent of content a social media influencer might create. The editing rhythm is quick, with rapid cuts between diverse scenes and people, maintaining a dynamic and engaging pace. The production quality feels higher than raw UGC but retains a genuine, lived-in aesthetic, supporting a relatable and aspirational tone. There are no obvious visual motifs beyond the recurring close-ups on hands writing in the journals. The pacing is consistently fast, with numerous cuts per minute, keeping the viewer's attention. Audio-visual sync is prevalent, with cuts and text overlays frequently timed to the voiceover's spoken words, enhancing the clarity and impact of the message. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action intelligentchange.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens by establishing the ideal state of journaling, a desired outcome that feels effortless and integrated into daily life. The perspective is that of a user who has found the ideal journaling experience, conveyed through the voiceover's confident and reassuring tone. - 00:01–00:04 This beat introduces the core features that contribute to this ideal state: simplicity, guidance, and seamless integration into daily life. The voiceover adopts an instructional yet empathetic tone, defining what good journaling should entail, shaping the audience's expectations. - 00:05–00:06 The ad then pivots to identify a common pain point: the difficulty in starting and maintaining journaling. This shifts the narrative to a problem-solution framework, acknowledging the viewer's potential struggles with an understanding tone. - 00:07–00:09 This moment further elaborates on the pain point, clarifying that the struggle isn't with the act of writing itself but with consistency and knowing how to begin. The perspective is now that of a knowledgeable guide offering insight into the viewer's challenge. - 00:09–00:11 The solution is introduced: the brand's 'Dream Life Bundle' from Intelligent Change. This acts as a clear transition from problem to product, positioning the bundle as the answer to the previously identified struggles. The tone becomes more assertive and solution-oriented. - 00:11–00:13 The first product, The Five Minute Journal, is presented, immediately followed by its primary benefit: creating a daily rhythm. The voiceover is now a product advocate, detailing the functional advantages of the journal. - 00:14–00:17 This beat demonstrates how the Five Minute Journal works through its structured morning prompts for intention-setting. The intention is to show the ease and specificity of the journal's use, making it less intimidating. This is still from the product advocate's perspective, illustrating practical application. - 00:17–00:19 The narrative continues to explain the Five Minute Journal's evening function, focusing on reflection. This completes the daily cycle of the journal, reinforcing its structured yet simple routine, still from the product advocate's viewpoint. - 00:20–00:21 This beat highlights a key anti-pain point feature: the absence of blank pages and pressure. It directly addresses common journaling anxieties, positioning the product as supportive and easy to use. The voiceover maintains a reassuring, problem-solving tone. - 00:22–00:23 The focus here is on the minimal time commitment required, emphasizing efficiency. This reinforces the product's practicality for busy individuals. The voiceover emphasizes convenience and efficacy. - 00:24–00:25 This beat articulates the direct positive outcomes of using the journal: clarity, awareness, and reflection. It connects the minimal effort to significant personal benefits, further solidifying the value proposition from a benefit-driven perspective. - 00:26–00:28 The second product, The Life Designer, is introduced as an evolution, taking the journaling practice "a step further." This signals a progression in self-improvement tools, suggesting a deeper level of engagement beyond daily reflection. The voiceover's tone is elevating, presenting an advanced solution. - 00:28–00:30 This beat explains the unique benefit of The Life Designer: providing space for broader strategic thinking. It positions the journal as a tool for long-term vision and planning. The voiceover is still advocating for the product's advanced capabilities. - 00:31–00:33 The ad details the specific areas The Life Designer addresses: goals, priorities, and long-term life building. This makes the abstract concept of 'bigger picture' tangible and actionable for the user. The voiceover is direct and goal-oriented. - 00:34–00:36 The voiceover directly describes the journals' qualities: calm, intentional, and sustainable. These are emotional and practical attributes that resonate with the target audience's desires for effective, non-stressful self-care tools. The tone is affirming and reassuring. - 00:36–00:37 This beat explicitly states that the products are "Not overwhelming," directly referencing the pain point identified earlier. It reinforces the ease of use and accessibility, making the journals approachable. The voiceover is empathetic and understanding. - 00:38–00:42 The ad culminates by reiterating the ultimate benefit: the journals become a sustainable routine rather than a forgotten task. This directly addresses the problem of inconsistency and emphasizes long-term success. The voiceover is conclusive and empowering, promising lasting change. - 00:43–00:45 The final beat presents the brand's website, serving as a clear call to action for viewers interested in purchasing the products. This is a direct brand message, guiding the audience to the next step.

# Ad summary This ad for Intelligent Change's Dream Life Bundle (The Five Minute Journal and The LIFE Designer) highlights how the two journals can help users turn their vision boards into a reality by taking small, doable steps towards their goals. The journals help to practice daily gratitude and planning life goals. # Brand positioning Intelligent Change is presented as a brand that helps individuals turn their aspirations into actionable steps. Their products, such as the Dream Life Bundle (which includes The Five Minute Journal and The LIFE Designer), are positioned as tools to guide daily actions and break down dreams into small, doable steps. The brand emphasizes a move away from passively daydreaming towards actively planning and pursuing life goals. Intelligent Change distinguishes itself by focusing on making vision boards a reality, ensuring that goals are not just created but also achieved through practical application. The brand focuses on lux quality materials that convey the quality and value. # Product The ad showcases Intelligent Change's Dream Life Bundle, consisting of two journals: The Five Minute Journal and The LIFE Designer. The Five Minute Journal is designed to help users practice daily gratitude through guided prompts, taking only five minutes each morning and night to complete. This daily habit is intended to help users stay focused and avoid living on autopilot. The LIFE Designer journal focuses on the bigger picture, aiding users in planning their life goals, breaking them down into pillars, and turning those ideas into actions. Together, these journals are presented as a way to make vision boards a reality by providing structure and encouraging progress. The journals have nice, thick paper and a soft textured feel on the cover, contributing to a luxurious quality. # Visual style The ad has a bright, polished aesthetic, utilizing natural light and soft textures to create a soothing and inviting feel. The editing style includes quick cuts to maintain a brisk pace, interspersed with static shots to highlight product features. The production quality leans towards a hybrid approach, blending UGC-style shots of real people using the product with more polished commercial-style visuals. The pacing is consistent, with cuts timed to the rhythm of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab yours at intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by introducing the Dream Life Bundle and its purpose. - 00:00–00:02 The ad conveys that the Dream Life Bundle basically turns your vision board into daily actions. - 00:02–00:02 The ad cuts to a woman using the journal. - 00:02–00:07 The ad transitions to highlighting how typical vision boards can get lost in the background. - 00:03–00:07 The ad conveys that your goals don't have to live on a board collecting dust, they can actually help guide your days. - 00:07–00:12 The ad reiterates that the Dream Life Bundle can help with reaching your goals. - 00:07–00:12 The ad conveys that which is why The Dream Life Bundle exists, helps you break down your dreams into small, doable steps. - 00:12–00:26 The ad transitions to explaining the features of each journal and how they work to support individuals. - 00:13–00:21 The ad conveys that instead of just feeling stuck daydreaming about them, you've got the Five Minute Journal filled with guided prompts to help you practice daily gratitude every morning and night. - 00:21–00:26 The ad conveys that only takes five minutes, but this daily habit helps you stay focused instead of like you're living on autopilot. - 00:26–00:35 The ad continues showcasing how each journal supports individuals with their goal setting and daily habits. - 00:27–00:35 The ad conveys that then the Life Designer Journal is all about the bigger picture, planning your life goals, breaking them down into pillars, and turning those ideas into actions you can actually take moving forward. - 00:35–00:39 The ad highlights the overall benefits of the duo. - 00:35–00:39 The ad conveys that together, they make your vision board a reality (not just something you create, then forget about). - 00:39–00:46 The ad focuses on the overall feel and materials of the bundle. - 00:40–00:46 The ad conveys that plus the quality is so luxe, the paper is nice and thick, the cover has a soft/textured feel and every page is so encouraging. - 00:46–00:52 The ad closes with a final pitch to purchase the journal to reach your goals. - 00:47–00:52 The ad conveys that your vision board was step one, The Dream Life Bundle is step two. Grab yours at intelligentchange.com.

# Ad summary A woman shares how The Five Minute Journal from Intelligent Change has helped her to feel more calm, confident, and productive. She states that she finds herself looking forward to this daily habit and that the premium feel of the journal encourages her to leave it on her nightstand and actually use it. She highlights the short, simple prompts and that there is no overthinking or pressure, and shares the Intelligent Change website where consumers can try it for themselves. # Brand positioning Intelligent Change is presented as a company offering tools for positive change in people's lives. The brand is positioned as an alternative to intimidating self-help methods, offering guided journals with short prompts to ease users into positive habits and self-reflection. The brand appears to promote ease, premium quality, and encouraging progress through minimal effort. They are positioned as simplifying the process of journaling to reduce barriers and anxiety, offering a user-friendly and appealing option for individuals who may have struggled with traditional journaling. # Product The Five Minute Journal from Intelligent Change is a guided journal designed to promote mindfulness and productivity. It contains short, simple prompts designed to be completed in five minutes, such as "I'm grateful for," "What would make today great?", and "What's my daily affirmation". The journal is designed to help users feel more calm, confident, and productive in their day-to-day lives. It features a premium design, including a high-quality cover and thick pages, which encourages users to keep it on their nightstand and use it regularly. It aims to eliminate overthinking and pressure associated with traditional journaling and make daily journaling a pleasurable habit. # Visual style The ad has a polished, clean aesthetic with natural lighting, creating a bright and inviting atmosphere. Editing includes quick cuts that showcase various aspects of the journal and the user's lifestyle, maintaining a consistent rhythm. The video is produced with a UGC feel due to its casual tone and natural setting, and is made for Reels. The pacing is moderate with several cuts per minute, aligning with current social media trends. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it for yourself at intelligentchange.com # Point of view - [object Object] # Storyline - 00:00–00:02 The woman expresses that when she thinks of journaling, she thinks of scary blank pages. - 00:02–00:02 She asserts that scary blank pages are "not the vibe" from her perspective. The moment is intended to be relatable and humorous, framing traditional journaling as potentially intimidating. - 00:02–00:07 The woman pivots to discuss how her perception changed when she heard about The Five Minute Journal, highlighting that it is "totally guided with short simple prompts." - 00:07–00:11 She provides examples of the journal's prompts like: "I'm grateful for...", "What would make today great?", "What's my daily affirmation". - 00:11–00:12 The woman expresses her initial skepticism but ultimately states that she "knew it would be different" upon trying it. This is designed to build trust, suggesting the journal exceeded her expectations. - 00:12–00:14 The woman identifies the product as "The Five Minute Journal from Intelligent Change". This serves to clearly name the product and brand being promoted. - 00:15–00:19 The woman continues by stating it is "Helping me feel more calm, confident, and productive in my day-to-day". - 00:19–00:22 She states that one simply needs to "Open it and it tells you exactly what to do" so that "You're done in five minutes!" - 00:23–00:24 She clarifies that there is "NO overthinking. NO pressure." The casual tone of the statement aims to reassure potential users who may feel intimidated by journaling. - 00:25–00:28 The woman states that she finds herself "looking forward to this daily habit now". This is designed to encourage potential buyers to make the journal a habit in their life as well. - 00:28–00:31 She mentions that the journal "Feels so premium" from "the cover and thick pages" as she is running her fingernails across it. The moment is intended to convey the quality and luxurious feel of the journal. - 00:31–00:34 She conveys that the journal "Encourages me to leave it on my nightstand and actually use it", before picking it up and holding it in front of the camera. - 00:34–00:36 She finishes by stating that she "didn't think I'd be someone who journals, but here we are ✨". - 00:36–00:38 The ad finishes with the CTA "Try it for yourself intelligentchange.com".