How Grammarly Advertises on Meta

# Ad summary This ad demonstrates how the Grammarly Keyboard can assist in making written communication sound more professional. The ad shows a man asking a co-worker to forward an email that was sent to a client. The co-worker is told that the email contains spelling mistakes and doesn't sound professional. The ad ends with the man telling the viewer to use Grammarly so this never happens to them. # Brand positioning Grammarly is presented in the ad as a tool that helps ensure written communication sounds professional and contains no spelling errors. The brand's value proposition is functional, focusing on performance and simplicity. Grammarly aims to occupy the space of a helpful, reliable assistant for anyone who wants to make sure they are communicating correctly and professionally. # Product The Grammarly Keyboard is an AI-powered keyboard app designed to help users write clearly and efficiently. It is designed for anyone who wants to ensure their written communication sounds professional and contains no spelling errors. The app helps fix grammar and makes sure the tone sounds right. This product addresses the barrier of unprofessional written communication with spelling mistakes. The ad encourages the viewer to download the Grammarly Keyboard. # Visual style The ad has a UGC feel. The video uses quick cuts, with a selfie-style, handheld camera. The production quality is a hybrid style, with both casual and polished elements, likely to appeal to the target audience. The pacing is consistent throughout the ad. The cuts sync to the voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download the Grammarly Keyboard # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the question 'When your grammar betrays you at work' which sets up the problem the product is designed to address. - 00:01–00:05 The video cuts to a man who has been asked by a co-worker to forward an email they sent to a client. The perspective is from the man speaking. - 00:05–00:13 The man is now being shown the email on a smartphone. He is told that the email has spelling errors and the tone doesn't feel professional. The perspective is that of the co-worker and the tone is a bit irritated. - 00:13–00:18 The man apologizes and the co-worker tells him to use the product so this doesn't happen again. The co-worker also offers to send him a link to the product. The perspective is that of the man speaking and the tone is slightly annoyed. - 00:18–00:21 The man shows how the product fixes grammar and makes sure the tone sounds right. This highlights the product's features. The perspective is that of the man speaking. - 00:21–00:24 The man recommends just using the product. This ends the storyline and serves as a call to action. - 00:24–00:28 The ad ends with a screen directing the user to download the app from the app store.

# Ad summary This ad demonstrates how Grammarly helps fix grammar and rewrite messages so that they sound more professional or more friendly. The woman in the video downloads Grammarly and says that it will save her so much time. # Brand positioning Grammarly is presented as a versatile writing assistant designed to help users communicate effectively and professionally across various platforms like emails, Docs, and Slack. The brand positions itself as a tool that catches mistakes and helps rewrite messages to sound more professional or friendly, addressing the common concern of sounding too harsh or unprofessional in written communication. It also highlights the importance of original content by flagging accidental plagiarism, making it suitable for those working on reports or decks. The brand emphasizes functional benefits such as improving grammar, rewriting messages, and ensuring originality. # Product Grammarly is presented as a writing assistant that helps users fix grammar and rewrite messages to sound more professional or friendly. It works across various platforms, including emails, Docs, and Slack, running in the background to catch mistakes before anything is sent. The product also flags accidental plagiarism. It is positioned for individuals who write for work, offering a free download of the Grammarly keyboard to make writing easier and more effective. # Visual style The ad has a casual, UGC feel, resembling an impromptu interview. The lighting is natural, and the setting is a modern office lobby. The editing is simple and straightforward, with static shots and minimal transitions. The pacing is conversational and relaxed, matching the tone of the dialogue. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grammarly is free to download. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The video begins with a man approaching a woman and asking her what the most annoying part of her job is. - 00:01–00:04 The woman responds that she has trouble writing emails because she overthinks every single thing. This establishes the problem or pain point the target audience experiences. The woman’s slightly exasperated tone reinforces the authenticity of the struggle. - 00:04–00:06 The man asks if she ever worries about sounding too harsh or unprofessional. This reinforces the pain point identified in the previous moment. The question is framed to feel like a genuine concern, inviting agreement from the audience. - 00:06–00:09 The woman emphatically agrees, saying she is terrified of sounding rude, especially in emails. This heightens the emotional weight of the problem, showing it's a major concern. Her tone and facial expressions are exaggerated for emphasis. - 00:09–00:17 The man introduces Grammarly as the solution to her problem. He explains how it helps fix grammar and rewrite messages to sound more professional or friendly. He speaks with a calm, helpful tone, positioning himself as a knowledgeable advisor. - 00:17–00:18 The woman expresses surprise and asks if Grammarly rewrites messages for her. This signals her initial disbelief and curiosity. Her tone and facial expression convey genuine interest. - 00:19–00:23 The man confirms that Grammarly rewrites for emails, Docs, and Slack, running in the background and catching mistakes before anything is sent. This moment shows the product in action. The description highlights how Grammarly is a comprehensive and proactive solution, emphasizing its convenience and reach. - 00:23–00:25 The woman acknowledges that Grammarly would save her so much time. Her expression shows that she recognizes the value proposition. - 00:25–00:27 The man adds that Grammarly also flags accidental plagiarism when working on reports or decks. This introduces an additional benefit, expanding the product's value. It targets a professional audience, suggesting its utility for more formal writing tasks. - 00:27–00:28 The woman says that’s huge. Her enthusiasm is designed to reinforce the idea that Grammarly is a valuable tool. - 00:29–00:31 The man highlights that Grammarly is free to download. The ad concludes with a clear call to action, making the product accessible and risk-free to try. - 00:31–00:33 The woman confirms she is downloading it right now and thanks the man. This reinforces the ad’s message by showing the subject taking immediate action, demonstrating her intent to use the product. - 00:33–00:34 The man simply replies, "of course."

# Ad summary In this ad, a woman describes her initial impression of Grammarly as a tool solely for fixing typos, before revealing its broader capabilities. She shares her experience of using Grammarly as a keyboard for emails, captions, and other writing tasks. She notes that the keyboard provides real-time suggestions and ensures that her writing sounds clear and polished. She expresses her appreciation for the tool’s ability to adjust to both casual and professional tones. The ad concludes with a CTA to download Grammarly. # Brand positioning Grammarly is positioned as an AI-powered writing assistant, not just a simple grammar checker. The brand aims to occupy a space in the consumer's mind as an all-encompassing tool for improving clarity, tone, and overall writing quality across various digital platforms. It aligns with values of convenience, efficiency, and professional polish, catering to individuals who want to communicate effectively in both casual and formal contexts. Grammarly pushes against the perception of writing tools as merely functional, presenting itself as a dynamic aid that adapts to the user's needs and preferences. # Product The Grammarly Keyboard is an AI-powered mobile keyboard app that helps users improve their writing across various platforms. It provides real-time suggestions for grammar, clarity, and tone, ensuring that everything sounds clear, polished, and appropriate for the context. The keyboard is designed for anyone who writes on their phone, whether for emails, captions, or professional proposals. Its key selling points are its ability to adjust to different tones (casual vs. professional) and provide instant feedback while typing. The Grammarly Keyboard aims to address the common pain points of overthinking and spending too much time on writing, making the process faster and more convenient for its users. # Visual style The ad has a polished UGC feel, combining direct-to-camera testimonial segments with animated graphics and screen recordings to illustrate the product's features. The editing style is quick, with jump cuts between segments to maintain a fast pace. The production quality is high, with clear lighting and crisp visuals. The color palette is bright and clean, reflecting the brand's focus on clarity and simplicity. The pacing is relatively consistent at around 19 CPM, with smooth transitions between shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Grammarly # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator starts by confessing her past misconception that Grammarly was only for fixing typos. - 00:04–00:07 00:04–00:07 She then reveals how Grammarly actually helps her write everything, including emails and captions. - 00:07–00:10 00:07–00:10 She expands on the utility of the app by adding even proposals to the list. - 00:10–00:13 00:10–00:13 She notes how the app gives real time suggestions while she’s typing. - 00:13–00:15 00:13–00:15 The creator emphasizes how her writing sounds clear and polished as a result. - 00:15–00:24 00:15–00:24 She specifies how the app makes adjustments based on her needs as casual or professional. - 00:24–00:27 00:24–00:27 She states the app makes writing convenient and fast. - 00:27–00:32 00:27–00:32 She finishes with a call to action for viewers to download Grammarly.

# Ad summary This ad promotes the Grammarly AI Keyboard. A woman highlights how the keyboard has helped her to improve her writing and to save time. She demonstrates how the keyboard can rewrite her text in a more formal way. # Brand positioning Grammarly presents itself as an invaluable tool for professionals who need to communicate effectively. It aims to occupy the space of a reliable AI writing assistant, ensuring top-notch writing for business professionals. The brand promotes a lifestyle where professional communication is seamless and stress-free. By addressing common frustrations of grammar mistakes and typos, Grammarly positions itself as a modern solution that understands the time constraints and communication needs of today's working world. The brand focuses on functional benefits such as improved writing quality and time savings. # Product The Grammarly AI Keyboard is an application designed to enhance writing quality and efficiency for users, particularly working professionals. It functions as a mobile keyboard that integrates with various apps to correct grammar, spelling, and punctuation in real-time. Key features include its ability to identify and suggest improvements for grammar errors and typos, and rewrite text to be more formal. The keyboard is intended for anyone who writes emails, business plans, or messages on their phone and needs to ensure their communication is professional and error-free. It addresses purchase barriers by offering a convenient and stress-free way to improve writing skills. The USP is that it saves users hours each week by making their writing more professional and error-free. # Visual style The ad has a polished aesthetic, typical of a commercial or brand-sponsored content. It uses a mix of static shots and quick cuts to maintain a steady pace and highlight different features of the app. The editing style combines both screen recordings of the app's interface and direct shots of the presenter, creating a blend of demonstration and personal endorsement. The pacing is fairly consistent, with cuts timed to key voiceover moments to emphasize certain features or benefits. There are no visual motifs. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download from the App store now! # Point of view - [object Object] # Storyline - 00:00–00:03 A woman starts by saying she needs to make sure that her writing is top-notch as a business professional. - 00:04–00:08 She then says that the Grammarly AI keyboard has taken the stress out of her writing process. - 00:08–00:11 She states that the AI keyboard saves her hours each week. - 00:11–00:14 Next, she says that Grammarly knows that time is precious as a working professional. - 00:15–00:20 She states that grammar mistakes and typos slip through the cracks, especially when typing on a phone. - 00:20–00:27 She explains that is why she downloaded the Grammarly AI Keyboard, so she is less stressed about making mistakes when writing or emailing for work. - 00:27–00:32 She states that her writing has improved and that Grammarly’s AI has suggested prompts that make writing smoother. - 00:32–00:42 She highlights that to make an email that she wrote to a client more formal, she just highlighted her text and clicked “make it formal.” She states that it helped rewrite her email while maintaining the important parts. - 00:42–00:49 Lastly, she concludes that her emails have never looked so professional thanks to Grammarly and encourages viewers to download it from the app store.

# Ad summary This ad features a female presenter promoting the new Spanish language capabilities of Grammarly. She uses examples of emails being written with the support of Grammarly to showcase its features. She speaks directly to the camera to promote the product as well. # Brand positioning Grammarly is presented as a user-friendly writing assistant with AI that is designed to help users express themselves with clarity and confidence. Grammarly has been available in English and now also supports Spanish. The brand aims to occupy a space in the consumer's mind as an everyday tool for professional or personal writing. # Product Grammarly is a writing tool with artificial intelligence designed to help the user express themselves with clarity and confidence. It functions in more than 500,000 apps and websites and is now available in Spanish. Grammarly offers suggestions for writing in real time. It detects what language is being written and helps correct errors. Grammarly also has bars that help restructure and rewrite sentences. # Visual style The ad has a simple and bright aesthetic. The presenter is well-lit. The screen recordings have yellow highlights and are well-lit as well. The ad utilizes quick cuts and the music flows well with the presenter speaking. The aesthetic has a UGC feel, as the presenter feels accessible and genuine to the audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Descarga Grammarly hoy # Point of view - [object Object] # Storyline - 00:00–00:08 The presenter addresses the audience directly. - 00:04–00:08 She states that you need to be clear, and that is where Grammarly comes in. - 00:08–00:14 She begins to describe Grammarly as she transitions to a screen recording showing the keyboard. - 00:12–00:15 She states it helps you express yourself clearly and confidently and notes it is now also in Spanish. - 00:15–00:24 The presenter transitions back to the screen recording, and details all of its features. - 00:24–00:30 The presenter shares that she has been using Grammarly and is now happy to use it in Spanish. - 00:30–00:43 She details how Grammarly recognizes that she is writing in Spanish and helps correct any errors she may have missed as the screen recording plays. - 00:37–00:43 She states that the side bars help her to structure and rewrite her sentences. - 00:43–00:47 The presenter moves closer to the camera and adds that only selecting her text lets the suggestions appear. - 00:48–00:51 She concludes that this is how her emails get done in seconds. - 00:51–00:55 The brand logo is shown and encourages the viewer to download the app.

# Ad summary This ad promotes Grammarly's keyboard and shows how it can be used across multiple apps on your phone to correct your spelling, rewrite sentences, make the content sound more professional, and provide writing suggestions. # Brand positioning Grammarly is presented as a tool that empowers users to improve their writing skills across various platforms. The brand is positioned as an accessible and user-friendly solution for anyone who wants to communicate effectively, whether for professional or personal reasons. The ad emphasizes Grammarly's versatility and convenience, positioning it as an essential tool for anyone who writes on their phone. Grammarly positions itself as a tool that elevates writing skills and confidence for its users, regardless of the content or purpose. # Product The advertised product is the Grammarly keyboard, which can be downloaded on the app store. The keyboard is designed to fix spelling, rewrite sentences, and make writing sound more professional. The product provides writing suggestions when the user does not know what to say. The app works across other applications such as email, messages, and even captions. The keyboard can be used on the go to quickly clean up writing. # Visual style The ad has a polished UGC feel, featuring well-lit, clear shots and quick cuts. The production quality is high, maintaining a friendly and approachable tone. The editing rhythm is moderate, with cuts timed to coincide with the voiceover, creating an engaging and informative experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the Grammarly Keyboard # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad begins with the presenter posing the question of whether the viewer double-checks every email and text themselves, creating an immediate sense of connection with anyone who finds the process tedious. This question is posed directly to the viewer and implies a solution is coming. The tone is conversational and a bit incredulous. - 00:04–00:09 00:04–00:09: The presenter introduces the Grammarly keyboard on her phone, stating that it fixes everything as she types. This directly responds to the opening question by showing an alternative to manual checking. The visual of a phone screen highlighting corrections reinforces the idea of real-time assistance. - 00:10–00:16 00:10–00:16: The presenter elaborates on the keyboard's features, noting that it not only fixes spelling but also rewrites sentences and makes things sound more professional. She also shares that it helps her when she has no idea what to say. This builds on the previous moment by detailing the breadth of Grammarly's capabilities, addressing different writing challenges. The tone is informative and reassuring, positioning Grammarly as a versatile tool. - 00:16–00:21 00:16–00:21: The presenter highlights that Grammarly works across all apps, including emails, messages, and even captions, expanding on the utility of the product. This reinforces the idea of the Grammarly keyboard being a useful tool for everything the viewer writes on their phone. - 00:21–00:25 00:21–00:25: The presenter shares that she pops into the Grammarly app to clean up longer documents, which can be done in seconds. This shows the app can be used beyond the keyboard function to support different writing tasks. This portrays Grammarly as a fast and efficient solution. - 00:26–00:31 00:26–00:31: The presenter concludes that Grammarly is like having a tiny editor in her pocket and recommends it to anyone who writes anything on their phone. This recap reinforces the value of Grammarly and concludes with a direct recommendation from the presenter. - 00:31–00:33 00:31–00:33: The ad ends with a screen prompting the viewer to download the Grammarly Keyboard. This is a direct CTA that encourages the viewer to take immediate action. The visual includes app store badges, facilitating easy access.

# Ad summary Two friends are working together in the kitchen and one friend is struggling to rewrite a sentence. The other friend introduces Grammarly which helps fix the tone and wording of writing. The friend says he's downloading Grammarly today. # Brand positioning The ad promotes Grammarly as a writing assistant that helps users improve the tone and wording of their writing, ensuring it sounds polite, clear, and professional. The brand aims to occupy a space in the consumer's mind as a tool that simplifies writing tasks and eliminates the need for overthinking every word. Grammarly promotes efficiency and confidence in communication, particularly for professional contexts like emails and client messages. The brand's positioning is both functional, offering practical writing solutions, and emotional, aiming to reduce stress and frustration associated with writing. # Product The ad features Grammarly, a writing assistant tool designed to refine the tone and wording of written content. It works on desktop, helping users with emails, client messages, decks, and any other writing task. Grammarly addresses the pain point of overthinking and struggling to articulate thoughts effectively by automatically adjusting tone and suggesting better wording. The ad conveys Grammarly's USP as an efficient tool that improves writing quality without manual effort, making it worth trying for those who want to communicate clearly and professionally. # Visual style The ad has a polished commercial aesthetic with clean, well-lit shots and smooth transitions. The kitchen setting suggests a modern, relatable environment. The pacing is consistent and moderate, with cuts timed to key moments in the dialogue. The production quality is high-end, which supports a tone of trust and professionalism. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download for Free # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:00 One man is sitting with his laptop and appears to be frustrated with what he is doing. - 00:01–00:03 00:01–00:03 A man asks another man for help because the text he is writing might be rude. The man is looking to get feedback before sending the message. The tone is informal and collaborative. - 00:04–00:07 00:04–00:07 The first man explains how he rewrites the same sentence over and over again and somehow makes it worse. This is from the perspective of someone struggling with their writing and feeling frustrated. - 00:08–00:13 00:08–00:13 The other man says that's why he stopped doing it manually, meaning writing. He introduces Grammarly and explains how it fixes the tone and wording while he is working so he's not overthinking every single word. - 00:14–00:17 00:14–00:17 The first man asks if it works for emails, client messages, decks, all of it? The second man responds yes, anywhere you write on desktop. - 00:18–00:20 00:18–00:20 The first man expresses excitement and says he's downloading this today. This signals the user's positive reaction and intention to try the product.

# Ad summary A woman describes how the Grammarly AI keyboard is built into the phone's keyboard and can rewrite the user's text to make it sound more professional, friendly, or formal, depending on the desired tone. # Brand positioning Grammarly is presented as an innovative writing assistant that helps users communicate more effectively across various platforms. The brand positions itself as a tool that enhances writing quality by rewriting the user's text to sound more professional, friendly, or formal, depending on the desired tone. It implies that users may not be communicating effectively and should care that Grammarly makes writing easier, improving the overall writing quality and potentially enhancing user confidence in written communications. The brand appears to push against the norm of users having to rely on their own writing skills or manually editing their texts. # Product Grammarly's AI Keyboard is a tool that assists users in improving their writing across various platforms, including texts, emails, and DMs. The product is designed to rewrite the user's text to sound more professional, friendly, or formal, depending on the desired tone. It's built right into the user's keyboard and works in over 500 apps. The USPs include its ability to rewrite text, adjust the tone depending on who the user is talking to, and its compatibility with numerous apps. The keyboard helps make writing easier and ensures effective communication, thereby reducing writing anxiety or uncertainty. The product makes writing sound better by offering rewrite options based on a set professional, friendly, formal, diplomatic, empathetic, cooperative, exciting, or assistive tones. # Visual style The ad has a polished, UGC feel with a mix of selfie-style shots and screen recordings. The editing style includes quick cuts and smooth transitions between shots. The production quality is high, resembling a polished commercial while maintaining a relatable, user-generated content vibe. The pacing is relatively consistent throughout the ad, creating a steady flow. The text and product actions are timed to the voiceover lines, enhancing the overall audio-visual sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action You can download Grammarly and try it for yourself. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman is seen holding her phone and begins by stating that the Grammarly AI keyboard rewrote her entire email for her. This is intended to grab the audience's attention by showcasing the product's key function. The narrative is being told from the woman's perspective as a user, with a tone of surprise and excitement. - 00:04–00:07 00:04–00:07 The woman then states that she was typing a message that sounded 'kind of off'. This moment is building on the previous one by highlighting a problem that the product can solve. The narrative is still being told from the user's perspective, with a tone of mild frustration. - 00:07–00:11 00:07–00:11 The woman states that she hit 'Make it Professional' and the keyboard rewrote the message. This highlights the product's functionality and ease of use. The narrative continues to be from the user's perspective, this time with a tone of satisfaction. - 00:11–00:15 00:11–00:15 She describes how the product can adjust the tone depending on who you're talking to. This is intended to showcase the product's adaptability and personalization features. The narrative is being told from the user's perspective, with a tone of excitement and satisfaction. - 00:15–00:18 00:15–00:18 The woman states that 'You can make it sound professional, friendly, or even more formal'. This emphasizes the product's versatility in adjusting the tone of writing. The narrative remains from the user's perspective, with a tone of enthusiasm. - 00:19–00:22 00:19–00:22 The woman states that 'This is way better than what I was about to send'. This reaffirms the product's effectiveness in improving writing. The narrative is still from the user's perspective, with a tone of relief and gratitude. - 00:22–00:28 00:22–00:28 The woman states that 'It works in over 500 apps, like texts, emails, and DMs. It's built right into your keyboard'. This aims to showcase the product's wide applicability and user-friendliness. The narrative is being told from the user's perspective, with a tone of helpfulness and enthusiasm. - 00:28–00:32 00:28–00:32 The woman states that 'I've been using this all week, and it's made my writing so much easier'. This part of the storyline builds trust and credibility by sharing her personal experience. The narrative is told from the user's perspective, with a tone of appreciation. - 00:32–00:35 00:32–00:35 The woman encourages the audience to download Grammarly and try it for themselves, which is a call to action. The narrative is from the user's perspective, with a tone of encouragement.

# Ad summary This ad promotes the Grammarly AI writing app, which improves writing in a variety of ways. The ad includes voiceover from a male speaker who emphasizes the time saving aspect of the app, while also providing options to rewrite text into professional or friendly versions. # Brand positioning Grammarly positions itself as a functional tool that improves writing and communication skills across various platforms such as email, Slack, Docs, and social media. The brand emphasizes efficiency and professionalism, offering AI-driven solutions that save users time and enhance their writing quality, tone, and originality. This approach suggests the brand targets a broad audience, from professionals to students, seeking to communicate more clearly and confidently in their daily interactions. # Product Grammarly is an AI writing app that enhances users' writing skills by saving time and improving communication quality. It helps make users sound clear, confident, and more professional without requiring extra work. The app's features include a rewrite tool that transforms chaotic, lengthy, blunt, or passive emails into polished versions. Grammarly also generates outlines, drafts intros, and helps users start reports, briefs, and project updates in seconds. It catches grammar mistakes, ensures originality with plagiarism checks, and allows users to pick the desired tone, such as professional, friendly, confident, or concise. The app is accessible across various platforms like email, Slack, Docs, and social media, making it a comprehensive tool for improving writing wherever users write. # Visual style The ad has a clean, polished visual style with bright, natural lighting. The editing features quick cuts to highlight the app's functionality and user interface. The production quality is high, giving it a commercial feel, with a focus on presenting Grammarly as a professional and efficient tool. The visuals are timed to sync with the voiceover, emphasizing key features and benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Grammarly and thank me later. # Point of view - [object Object] # Storyline - 00:00–00:02 A man stands at a table with a laptop, looking at his iPhone. - 00:02–00:08 The camera zooms in on a hand holding an iPhone, showing the Grammarly app being used to rewrite an email to sound clear, confident, and professional. - 00:08–00:16 The man at the table smiles, using his iPhone at the table with his laptop. - 00:16–00:22 The iPhone shows Grammarly rewriting text with the option to pick different tones. - 00:22–00:29 The man uses the Grammarly app to generate outlines and reports. - 00:29–00:35 The iPhone is shown checking for grammar mistakes and plagiarism. - 00:35–00:40 The man uses the Grammarly app to rewrite an email into a professional version. - 00:40–00:44 Hands scroll through the Grammarly app screen on an iPhone, and a desktop computer uses Grammarly. - 00:44–00:47 The man smiles, and the phone screen shows downloading the Grammarly app. - 00:47–00:51 The screen shows Grammarly, and directs users to download the app.

# Ad summary A man explains the features and benefits of the Grammarly keyboard app. # Brand positioning Grammarly is positioned as more than just a basic spellcheck app, but as a tool that adapts to the user's writing style and audience. It promotes a sense of professionalism and clear communication, ensuring that the user's writing sounds like their authentic voice rather than robotic or generic. The brand aims to occupy the space of a versatile writing assistant that enhances the user's ability to write faster and with less frustration. It also helps to make writing sound more cleaner and professional. Rather than replacing the user's own voice and style, Grammarly helps improve it. # Product The Grammarly keyboard app is a tool designed to improve writing quality across various platforms, including texts, emails, and captions. It integrates directly into the user's mobile keyboard, providing real-time suggestions for grammar, clarity, and flow, ultimately helping the user to make everything sound cleaner and more professional. One of its unique selling points (USPs) is its ability to adjust based on what you're trying to say and who you're talking to, ensuring that the writing sounds natural and authentic. This addresses the common purchase barrier of sounding robotic or impersonal when using automated writing tools. The ad implies that the product is worth trying because it streamlines the writing process, making it faster and less frustrating while enhancing the overall quality and professionalism of the written communication. # Visual style The ad has a clean and modern aesthetic, with a blend of polished commercial elements and user-generated content (UGC) feel. The editing style includes quick cuts and static shots, providing a hybrid feel. The pacing is moderate, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download Grammarly now! # Point of view - [object Object] # Storyline - 00:00–00:05 The creator stands centered to the camera and introduces the features of the Grammarly app. - 00:05–00:15 The ad transitions to a screen recording of the Grammarly app while the creator shows the use of the application on a mobile phone. The Grammarly app is shown making suggestions for improving grammar, clarity, and flow in an email. - 00:15–00:23 The ad transitions back to the creator who explains that Grammarly adjusts based on who you are talking to and what you are trying to say. He emphasizes that it doesn't sound robotic. - 00:23–00:28 The creator emphasizes the fact that Grammarly makes writing faster and less frustrating. - 00:28–00:31 The ad ends with a call to action to download the Grammarly keyboard app.

# Ad summary This ad showcases Grammarly's ability to provide writing suggestions in Spanish across various applications and websites. The ad features a creator who demonstrates how to switch the language settings to Spanish and highlights the real-time suggestions and re-writing options that help her write more effectively. # Brand positioning Grammarly is presented as an AI-powered writing assistant, designed to help users communicate with clarity and confidence. The brand aims to occupy a space in the consumer's mind as a tool that enhances their writing skills across multiple platforms and languages. Grammarly promotes a functional benefit, emphasizing simplicity and performance in communication. It assists users in refining their writing and conveying messages effectively. The ad showcases Grammarly as a tool that empowers users to improve their writing, without requiring extensive language knowledge or skills. # Product Grammarly is a writing assistance tool that provides real-time writing suggestions in over 500,000 applications and websites. The tool offers features such as clarity improvement, re-writing options, and the ability to choose between different writing options. Grammarly helps users write more effectively, enabling them to revise their text and improve clarity. The ad highlights the feature to change the language to Spanish in order to help Spanish speakers, or those writing in Spanish, to revise their text. It is designed to communicate effectively across various applications and websites. # Visual style The ad has a clean and friendly aesthetic. The editing style includes a mix of static shots and screen recordings, with smooth transitions between scenes. The production quality gives off a hybrid vibe, blending UGC feel with polished commercial elements. The pacing remains consistent, with cuts timed to align with spoken content, enhancing the overall flow and rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Descarga Grammarly hoy # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator shares that she struggles to sound professional in Spanish when writing emails. - 00:03–00:07 00:03–00:07 She states that Grammarly has helped her express herself with clarity and confidence, and now she can also use it in Spanish. This statement conveys the product's value proposition and highlights its new language capability. - 00:08–00:15 00:08–00:15 The ad shows a screen recording of Grammarly providing writing suggestions in real-time in an email. This demo illustrates the product's functionality and how it can assist users across numerous platforms. - 00:16–00:17 00:16–00:17 The creator offers to show how to use Grammarly in Spanish. - 00:18–00:22 00:18–00:22 The creator explains that first you have to change the language to Spanish and Grammarly’s suggestions will appear as she writes. - 00:22–00:30 00:22–00:30 The ad returns to screen recording of Grammarly in an email, stating that it will allow the user to revise their text before sending to improve clarity. This emphasizes the benefit of pre-submission review and the impact on overall writing quality. - 00:31–00:32 00:31–00:32 The creator shares that if she needs more help with her writing, she can select her text. - 00:33–00:38 00:33–00:38 The ad again shows screen recording of Grammarly in an email, illustrating how the user can select their text and click the blue button for a clearer and more natural rewrite. - 00:39–00:45 00:39–00:45 The creator tells the viewer that these rewrites are very fast and practical, and she can continue working without changing tabs. This emphasizes the efficiency and practicality of Grammarly in facilitating seamless workflow. - 00:45–00:50 00:45–00:50 The creator shares that she loves that she can choose between various options and she is still in control of her writing. This reinforces the aspect of user autonomy and choice in the editing process. - 00:51–00:54 00:51–00:54 The ad ends with Grammarly’s logo and tagline that tells the viewer to download Grammarly today.

# Ad summary This ad promotes Grammarly's AI chat feature, highlighting its ability to generate fresh ideas. The ad features an image of a woman using a laptop, with the Grammarly logo and a callout to the AI chat feature. The overall message is that Grammarly can help users overcome creative blocks and discover new perspectives. # Brand positioning Grammarly is presented as an innovative AI-powered writing assistant that helps users generate fresh ideas and improve their writing. The brand positions itself as a tool for unlocking creativity and overcoming writer's block. The brand aligns with a modern, tech-savvy lifestyle, promoting efficiency and innovation in the writing process. Grammarly pushes against the traditional notion of writing as a solitary and challenging task, offering a collaborative and AI-assisted approach. The brand positioning is both functional (improving writing) and emotional (unlocking creativity). # Product The product being advertised is Grammarly's AI chat feature, designed to help users start with fresh ideas they didn't see coming. This feature is for anyone who needs help generating new ideas or overcoming creative blocks. The AI chat is presented as a tool to unlock creativity and discover new perspectives. The ad addresses the purchase barrier of creative blocks by offering a solution that helps users generate fresh ideas. # Visual style The ad has a modern and clean visual style. The image is well-lit and features a blurred background, drawing attention to the woman and the laptop. The color palette is soft and muted, with a focus on greens and oranges. The overall aesthetic is professional and inviting. # Hooks Headline: Start with fresh ideas you didn't see coming # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the Grammarly logo, immediately establishing the brand. This is from the brand's perspective, setting the stage for the product being promoted. - The ad then transitions to an image of a woman using a laptop, suggesting a real-life scenario where the product can be used. This is from the customer's perspective, showing how the product fits into their daily life. - The ad highlights the AI Chat feature, emphasizing its ability to generate fresh ideas. This is from the brand's perspective, showcasing the product's key benefit.

# Ad summary This ad features a female creator directly addressing the camera, sharing her positive experience with the Grammarly mobile app and keyboard. She highlights how Grammarly helped her correct writing mistakes, improved her communication, and boosted her confidence across various apps like text, email, notes, and social media. The ad emphasizes that Grammarly is more than just a spell-check, offering advanced tone adjustments and citing its AI development and professional user base as social proof. She concludes by calling it a "game changer" and encourages viewers to download the app. # Brand positioning Grammarly is presented as a sophisticated and highly trustworthy AI-powered communication assistant that transcends basic spell-checking. It aims to occupy the space of an indispensable writing tool that enhances clarity, confidence, and professionalism across all digital communication platforms. The brand aligns with values of efficiency, professionalism, and self-improvement, promoting a lifestyle where effective communication is effortless and assured. It pushes against the norm of traditional, limited writing aids by offering intelligent, real-time adjustments for various contexts, ensuring users can convey their message precisely, whether in a formal email or a casual text. The brand positioning is both functional, focusing on error correction, tone adjustment, and speed, and emotional, by alleviating self-doubt and fostering confidence in writing. # Product The product featured is the Grammarly mobile app, specifically highlighting its functionality as a built-in keyboard for mobile devices. It's described as a tool that works "across basically every app that I use," including "text, email, notes, even social media." The ad explicitly states that it is "not just a spell check tool," but a "built-in keyboard" that is "correcting and improving everything that I type." A key USP is its ability to "adjusts my writing based on what I'm trying to say," enabling users to sound "more polished" for professional emails while keeping text messages "natural but clear." The product is for anyone who writes on their phone and wants to improve their writing, communicate more effectively, and avoid mistakes. The ad addresses the purchase barrier of distrust in AI or writing tools by emphasizing that Grammarly "has over 16 years of AI behind it" and that "millions of professionals use it," which made the creator "trust it even more." The ad positions the Grammarly keyboard as a "game changer" that users "don't realize you need it until you have it and then you can't go without it," suggesting it's an essential, transformative tool. # Visual style The ad features a clean, bright, and professional aesthetic with a UGC-like, direct address feel. The production quality leans towards a polished home-office setup, using natural light or well-distributed artificial lighting to create a bright and inviting atmosphere. The editing rhythm is dynamic, characterized by quick cuts that introduce text overlays in sync with the speaker's points and a split-screen moment for a product demonstration. Visual motifs include the consistent framing of the speaker, who maintains direct eye contact, fostering a personal connection. The pacing is consistent and energetic, driven by the speaker's enthusiastic delivery. Audio-visual sync is strong, with text overlays appearing precisely when relevant words are spoken, enhancing comprehension and engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action download the Grammarly mobile app and turn on the keyboard. Download the Grammarly Keyboard (on-screen button). # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a female creator directly addressing the camera, using hand gestures to emphasize her points. She introduces the concept of giving "full creative power to the creator," setting a tone of empowerment and control over one's work. - 00:03–00:08 She transitions to a personal revelation, admitting she "didn't realize how many mistakes I was making" until Grammarly started "catching everything in real time." This establishes a problem-solution narrative, positioning Grammarly as the unexpected hero that solves a previously unrecognized issue. - 00:08–00:12 The creator then expresses her surprise about the product's mobile functionality, stating she's "been using Grammarly on my phone and I didn't even know it worked like this." This highlights a discovery moment, suggesting a powerful, often overlooked feature of the product. - 00:12–00:18 A split screen appears, showing a phone screen with Grammarly settings. The creator explains that it's "not just a spellcheck tool. It's a built-in keyboard that works across basically every app that I use." This provides a visual demonstration of the product's integration and reinforces its broad utility, directly addressing skepticism about its capabilities. - 00:18–00:24 The creator lists specific applications—"text, email, notes, even social media"—where Grammarly functions, demonstrating its omnipresence and ease of use. She reiterates that it's "correcting and improving everything that I type," emphasizing its continuous, real-time assistance. - 00:24–00:30 She details a more advanced feature, stating, "What I love, it doesn't just fix mistakes, it actually adjusts my writing based on what I'm trying to say." This showcases the intelligent, contextual nature of Grammarly, suggesting it understands intent, not just grammar rules. - 00:30–00:35 The creator gives examples of this contextual adjustment: helping her sound "more polished" for professional emails and keeping text messages "natural but clear." This illustrates the product's versatility and its ability to adapt to different communication needs and tones. - 00:35–00:43 She builds trust and credibility by mentioning Grammarly's extensive AI development ("over 16 years of AI behind it") and its widespread adoption by professionals ("millions of professionals use it"). This external validation reinforces the product's reliability and expertise. - 00:43–00:47 The creator returns to personal benefits, noting that she's now "writing faster, communicating better, and second-guessing myself way less." This emotional payoff highlights the confidence and efficiency gained through using Grammarly, directly addressing user pain points. - 00:47–00:53 She provides a statistic, stating, "Apparently, 96% of users say it helps them write more impactful messages," and affirms, "and I definitely get why." This quantitative social proof further validates her personal experience and the product's effectiveness. - 00:53–00:58 The creator positions Grammarly as an essential, transformative tool, declaring, "It's one of those tools you don't realize you need it until you have it and then you can't go without it." This creates a sense of indispensability and urgency for the viewer. - 00:58–01:06 She delivers a clear call to action, instructing viewers, "If you want to write with confidence and save more time while doing it, download the Grammarly mobile app and turn on the keyboard." This directly guides the audience on how to achieve the promised benefits. - 01:06–01:09 The video concludes with a branded end screen featuring the Grammarly logo and download buttons for Google Play and the App Store. This final visual reinforcement provides direct pathways for conversion, solidifying the call to action.

# Ad summary A man explains why one should never start the new year relying on generic AI tools that make everything sound robotic or inaccurate. He claims that Grammarly can help one write clearly, confidently, and credibly. He also says that Grammarly catches grammar mistakes, clarifies messy sentences, gives you polished rewrites that still sound like you, and keeps your writing original with plagiarism checks. He states that Grammarly is genuinely the easiest professional upgrade you can make, and it's free to get started. # Brand positioning Grammarly is presented as a tool to help improve one's professional writing. The brand is shown to align with professional confidence, clarity, and credibility, positioning itself against the use of generic AI tools that produce robotic and inaccurate results. The brand aims to occupy the space of an accessible, easy-to-use, and high-quality writing assistant. It promotes the value of authentic, polished communication. # Product Grammarly is an AI-powered writing assistance tool that helps users write clearly, confidently, and credibly. It works across multiple platforms, including laptops and mobile devices. The product can be used in multiple settings, including professional workspaces, home offices, and while on the go. It catches grammar mistakes, clarifies messy sentences, and provides polished rewrites that still sound like the user. It also includes a plagiarism checker to ensure originality. Grammarly is designed for anyone who wants to improve their writing, especially those sending decks, briefs, or research. The ad highlights that Grammarly is a free and easy professional upgrade. # Visual style The ad has a polished and modern aesthetic. The editing style includes quick cuts and static shots. The production quality is a hybrid of UGC and commercial, and the pacing is consistent. There are some cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Click below and try Grammarly. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The presenter is standing at a desk in an office setting, addressing the viewer directly. - 00:00–00:02 This moment grabs the viewer's attention by presenting an opinionated hook about 'what not to do' at work, while also setting the tone for a 'fresh start' in the new year. The perspective is from a professional presenting their take on work habits. - 00:02–00:05 Cut to a close-up shot of someone typing on a laptop, followed by a hand swiping on a phone screen. - 00:02–00:05 This is a continuation of the previous point, showing the habits the narrator advises against, and setting the stage for introducing a solution. - 00:05–00:09 Close up of a smartphone screen using the Grammarly mobile keyboard. - 00:05–00:09 The focus shifts to showcasing how Grammarly can help you write clearly, confidently, and credibly. The perspective is from a user interacting with the app's features, highlighting its usability and benefits. - 00:09–00:11 The presenter stands in an office setting, looking at his phone as he explains the features of Grammarly. - 00:09–00:11 The perspective is from a professional who's been using the product, emphasizing its practicality and usefulness. - 00:11–00:14 Showcase examples of how Grammarly helps catch grammar mistakes and clarifies messy sentences on the phone screen. - 00:11–00:14 The narrative continues demonstrating the tool's ability to fix writing errors and improve overall quality. The view is from a user's perspective, as if the audience is seeing the app in action. - 00:14–00:16 Close up of a hand holding a phone, demonstrating Grammarly’s ability to provide polished rewrites. The perspective is from the app itself, as it suggests improvements to the writing. - 00:14–00:16 This continues to highlight Grammarly's editing features. - 00:16–00:20 The plagiarism checker is showcased on the computer. The perspective is from the Grammarly interface. - 00:16–00:20 The perspective is now that of a potential user who is seeking to create original material. - 00:20–00:24 Another example of a user working from their phone using Grammarly. - 00:24–00:27 The presenter ends the video by re-emphasizing that Grammarly is genuinely the easiest professional upgrade and is free to get started. - 00:27–00:32 He then directs people to click below and try Grammarly for themselves before showing the Grammarly download screen.

# Ad summary This ad presents a seemingly casual conversation between two employees about ensuring proper grammar and punctuation in email communications with clients. One employee introduces the other to Grammarly as a solution to make his job a lot easier. # Brand positioning Grammarly is presented as a tool that helps businesses and individuals refine their writing by correcting grammar, punctuation, and tone. The brand aligns with values of professionalism, clear communication, and efficiency, positioning itself as a practical solution to everyday writing challenges. It pushes against norms of informal online communication by emphasizing polished and professional email communications. The brand positioning is primarily functional, focusing on performance and simplicity for professional use. # Product Grammarly is an app designed to refine writing by fixing grammar, punctuation, and tone, ensuring emails sound clear and professional. It helps users communicate with clients effectively by making their job a lot easier. It helps to rewrite in a professional tone. Grammarly is positioned for professional use and can assist in composing email. # Visual style The ad has a UGC and polished feel, combining screen recordings with video calls to create a hybrid production quality. The editing style includes quick cuts between speakers and the screen recording of the email and app. The visual motifs consist of clean, simple backgrounds and clear screen captures. The pacing is moderate, with consistent cuts to emphasize key points. The cuts and product actions are timed with music beats and voiceover lines, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download for Free # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a view of an email being composed on a laptop. - 00:00–00:02 The text overlay states, "This stopped me from overthinking every email...", implying the featured product has helped the speaker with a common problem. - 00:02–00:04 A split-screen of two employees on a video call is shown. One employee, Will, greets his colleague, Jake, establishing a professional context. - 00:05–00:09 Will tells Jake that their clients are a top priority and he wanted to review how they communicate with them, framing the conversation as a discussion of professional standards. - 00:09–00:12 Will explains that he has noticed a few things that don't fully align with their communication standards, setting up the problem to be addressed. - 00:12–00:14 Jake agrees and asks to talk about it, conveying a willingness to address the issue. - 00:15–00:21 Will explains that they need to fine-tune a couple of details, mentioning that grammar, punctuation, and professional tone are really important, highlighting key aspects of communication standards. - 00:21–00:26 Will continues by saying that they are saying the right things to clients but they just need to make sure that the wording is as polished as possible, further clarifying the problem to be solved. - 00:27–00:29 Will tells Jake that he has dropped a link in the chat, and asks him to take a look, introducing the product as a solution. - 00:29–00:30 Jake replies that he will take a look, showing his responsiveness. - 00:30–00:32 Jake confirms that it's Grammarly and asks what that is, prompting an explanation of the product. - 00:32–00:37 Will explains that Grammarly is an app that helps refine writing, highlighting key benefits such as fixing grammar, punctuation, and tone so the emails sound clear and professional, showcasing the product’s value. - 00:37–00:40 Will encourages Jake to install it and start using it, directly promoting the product as a solution to improve communication and make his job easier. - 00:40–00:43 Jake expresses gratitude for the suggestion, indicating that he will start using the product, validating the recommendation. - 00:43–00:46 Will says that he hopes it helps and that he has to jump on another meeting and says goodbye, concluding the call. - 00:46–00:49 Jake scratches his head and looks up, conveying a sense of relief and agreement that Grammarly might be helpful. - 00:49–00:53 The ad ends with the Grammarly logo and a call to action to download for free, reinforcing the brand and encouraging immediate action.

# Ad summary This ad showcases the Grammarly AI Keyboard & Notes app, highlighting its ability to correct grammar, typos, and rewrite messages in a professional tone across various apps. It targets users who frequently send emails, texts, and DMs from their phones, offering a free solution to improve their written communication. # Brand positioning Grammarly is presented as an essential tool for anyone who communicates professionally or casually via digital writing. The brand aims to occupy the space of a reliable and accessible AI-powered writing assistant. It promotes values of clarity, professionalism, and error-free communication. By offering a free version, it democratizes access to quality writing tools, contrasting with traditional perceptions of grammar correction as tedious or expensive. The brand positions itself as functionally focused, providing practical solutions for everyday writing needs, while also implicitly offering emotional benefits like confidence and reduced anxiety about making mistakes. # Product The Grammarly AI Keyboard & Notes app is designed to enhance written communication across various applications on mobile devices. It functions as a keyboard and note-taking application that uses AI to correct grammar and typos automatically, rewrite messages in different tones (e.g., professional, casual), and offer writing suggestions. The product is for anyone who writes emails, texts, DMs, or any other form of digital communication on their phone. It is highlighted for its ability to fix slang, improve clarity, and ensure messages are delivered in the right tone. The key USPs include automatic grammar and typo correction, tone adjustment, and cross-app functionality. The ad addresses the purchase barrier of cost by emphasizing that the basic version is free. The overall message is that Grammarly makes writing easier, more professional, and less stressful. # Visual style The ad has a UGC (user-generated content) feel, blending polished commercial elements with casual, selfie-style shots. The editing style is quick, with frequent cuts to maintain a fast pace. The production quality is a hybrid, with some segments looking like they were shot on a phone and others having a more polished, commercial aesthetic. The pacing is fast, with an estimated 20-30 cuts per minute. The cuts and text overlays are often timed to coincide with the voiceover lines or music beats, creating a sense of audio-visual synchronization. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Just get Grammarly for free and add it to your keyboard. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: Male 1, sitting casually, holds his phone and states a problem: If you send work emails from your phone, you need this. This sets up the problem the ad will address and directly speaks to the viewer. - 00:02–00:04 00:02–00:04: Male 1 displays an email he was about to send to his boss. He introduces a potential error and suggests how Grammarly can help. - 00:04–00:08 00:04–00:08: Male 1 demonstrates Grammarly's functionality by tapping "Sound Professional," which rewrites a casual message into a professional one. The message shows the user experience. - 00:08–00:12 00:08–00:12: Male 1 highlights that Grammarly also fixes grammar and typos automatically, so he does not have to second-guess anything. This expands the functionality and emphasizes ease of use. - 00:12–00:13 00:12–00:13: Female 1 mentions that Grammarly works across all your apps. This broadens the applicability of Grammarly. - 00:13–00:14 00:13–00:14: Female 2 also mentions that Grammarly works across all your apps, emphasizing the versatility of the product. - 00:14–00:16 00:14–00:16: Male 1 says texts, work emails, DMs... everything. This reiterates the wide range of applications for the tool. - 00:16–00:18 00:16–00:18: Male 1 provides a CTA. He states to "Just get Grammarly for free and add it to your keyboard." This concludes with a call to action. - 00:18–00:23 00:18–00:23: The screen shows a download of the Grammarly keyboard, and instructions to "Download the Grammarly Keyboard" from the Google Play or Apple App Store. The screen gives a clear call to action and how to get the app.

# Ad summary This ad promotes the Grammarly Keyboard. A creator describes how many times she rereads her emails before sending them, then tells viewers that Grammarly saves her so much time. She demonstrates how Grammarly polishes emails and other writing in just a couple of clicks, correcting grammar and spelling and making the user sound more professional. Grammarly can also adjust writing based on the sender's goals and the recipient. The tool works across 500,000 apps and websites and is safe whether the user is on their phone or computer. The ad ends with a CTA to download Grammarly. # Brand positioning Grammarly is presented as a tool that is beneficial for anyone who writes emails or other documents and wants to ensure their writing is grammatically correct and professional. The brand aims to occupy the space of a simple and effective solution for writing-related errors, helping users feel more confident and capable in their communications. The tone is functional and focuses on improving performance. The brand is shown as a product anyone could benefit from using. # Product The product being advertised is the Grammarly Keyboard. It is a tool that polishes up emails and other writing in just a couple of clicks. It can fix grammar and spelling and makes the user sound more professional. It allows the user to adjust their writing based on the goals and who they're sending their writing to. The tool works across 500,000 apps and websites and is safe whether the user is on their phone or computer. The ad tells the viewer that the Grammarly Keyboard is worth trying because it helps with common writing mistakes, improves professionalism, and can be used in various apps and websites, making it a convenient solution for anyone who writes. # Visual style The ad has a casual, UGC-style aesthetic. The editing style includes quick cuts and static shots. The production quality is polished but maintains a natural feel, suitable for social media platforms like Reels or TikTok. The pacing is consistent and moderately fast, with cuts timed to the speaker's key points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download Grammarly right now. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator asks the viewer how many times they reread their emails before hitting send. - 00:03–00:05 The creator says that if you're like her, it's definitely a lot. This is meant to be relatable and casual. - 00:05–00:09 The creator states that Grammarly has saved her so much time overthinking the emails that she sends. The message is to highlight the time-saving benefit of Grammarly. - 00:09–00:13 The creator says that whoever you're emailing, Grammarly will polish it up in just a couple of clicks. The focus here is on highlighting how easy and effective Grammarly is. - 00:13–00:17 The creator details the benefits of Grammarly: it fixes your grammar, your spelling, and makes you sound way more professional. - 00:17–00:20 The creator states that you can adjust your writing based off your goals and who you're sending it to, showing that the product is versatile. - 00:20–00:24 The creator notes that it works across 500,000 apps and websites. This is used to emphasize the product's broad applicability. - 00:24–00:27 The creator assures the viewer that their emails are safe whether they're on their phone or their computer. This addresses a potential concern about security and privacy. - 00:27–00:29 The ad concludes with a CTA to download Grammarly right now.

# Ad summary A woman shares that she thought Grammarly was just a spellchecker, but that she was wrong. She says that it works everywhere, on every app and website, and it fixes her writing as she goes. She also says the user can tell Grammarly who they're writing to, and it will adjust the language. # Brand positioning Grammarly is presented as a more advanced writing tool than basic spell check software. The brand presents itself as something that understands the user, adjusting to their needs and improving their writing wherever they are online. The brand aligns with a desire for professional communication and a lifestyle of productivity, positioning itself as the perfect assistant to make sure you always sound professional. # Product Grammarly is presented as more than just a simple spell-check; it's a dynamic tool that improves writing quality on various platforms. It works "everywhere," spanning "every app" and "every website" where users type. A key USP is its ability to refine writing in real-time, eliminating the need for constant self-editing. It helps users ensure they sound professional and avoid sounding "unhinged." The mobile app allows the user to adapt the language based on who they are writing to, differentiating between, for instance, a pitch to a brand versus a message to a friend. The ad suggests it enhances written communication for professional use. # Visual style The ad has a polished, casual style, which is a hybrid of UGC and commercial. The video uses static shots with simple transitions. The aesthetic uses natural lighting in an office setting. Pacing is moderate and consistent, with cuts synced to match the voiceover's key points. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action download the mobile app # Point of view - [object Object] # Storyline - 00:00–00:01 A woman sitting at her desk, with her phone and laptop visible, asks the viewer to promise not to laugh at her. - 00:01–00:03 The woman states that she thought Grammarly was just spellcheck. - 00:03–00:07 The woman states that she was so wrong, then says that Grammarly literally works everywhere. - 00:07–00:12 As the woman says Grammarly works everywhere, the video shows examples of Grammarly working in apps, emails, and websites. The text boxes that appear within the apps say 'rephrase' and 'dismiss'. - 00:12–00:17 The woman says Grammarly fixes her writing as she goes, so that she doesn't have to think about sounding professional or unhinged. - 00:17–00:21 The woman says that you can even tell it who you're writing to, and it adjusts the language. - 00:21–00:25 As the woman says you can tell it who you're writing to, the video shows examples of Grammarly adjusting the language in different settings such as sending a pitch to a brand and a DM to a friend. - 00:25–00:29 The woman says that Grammarly just gets it. She tells the viewer that if they're typing anything for work, they should download the mobile app. - 00:29–00:31 The woman states that if they download the mobile app, they'll wonder how they functioned before. - 00:31–00:33 The video displays a screen promoting the mobile app download with the Grammarly logo and places to download it in the Google Play store or the Apple app store.

# Ad summary This ad for Grammarly opens with a woman tearing a piece of paper to highlight how writing skills can hinder professional advancement. She then introduces Grammarly as a solution, demonstrating how it helps improve clarity, tone, and confidence in writing. The ad showcases Grammarly's features, emphasizing its ability to provide clear, polished writing, ensuring that ideas land better and lead to better results. # Brand positioning Grammarly is positioned as an AI-powered writing assistant. The brand aims to occupy the space of accessible writing support. The brand promotes clear, polished, and effective communication, which aligns with professional and personal development. Grammarly pushes against the norm of relying solely on personal writing skills. The brand positioning is both functional, offering performance and simplicity, and emotional, fostering confidence in written communication. The ad focuses on the functional benefits of Grammarly's features. # Product Grammarly is presented as a tool that fixes clarity, tone, and confidence in writing. It is designed for anyone who wants to improve their written communication, ensuring their ideas land better. It offers features that provide expert review, proofreading, and readability reactions. Grammarly eliminates the guesswork in how writing sounds, providing clear, polished results. The service provides expert feedback, fewer errors, and stronger structure. Grammarly helps users achieve better results with the same message. # Visual style The ad has a hybrid aesthetic, combining a UGC-style intro with polished screen recordings. The editing style includes quick cuts between the woman speaking and the screen recordings, creating a fast-paced rhythm. The production quality gives a friendly vibe mixed with digital interface content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download for Free # Point of view - [object Object] # Storyline - 00:00–00:01 A woman tears a sheet of paper, setting the stage for the ad's message that writing can be a barrier. The visual grabs attention with a destructive act to make a statement about writing limitations. - 00:01–00:03 00:01–00:03: The woman speaks directly to the camera, stating that many people don't realize how much their writing holds them back. This introduces the problem that Grammarly aims to solve, framing it as an unrecognized issue. - 00:03–00:05 00:03–00:05: The ad transitions to a screen recording of the Grammarly website, highlighting its features like clarity, tone, and confidence enhancement. This introduces Grammarly as the solution, showcasing its capabilities. - 00:05–00:07 00:05–00:07: The screen recording shifts to an email interface where Grammarly assists in refining the writing. This provides a practical demonstration of the product's utility in real-world scenarios. - 00:07–00:11 00:07–00:11: The ad returns to the email interface to highlight that Grammarly makes your ideas land better. This emphasizes the product's effectiveness in improving communication. - 00:11–00:16 00:11–00:12: The ad concludes with a call to action to download Grammarly for free, reinforcing the product's value proposition and ease of access.

# Ad summary A woman in her car describes how Grammarly helps her with work communications. She's a mom and realtor, so it's helpful that everything can happen on her phone. The app helps her communicate while on the go, which makes her life easier, and makes her look more put together than she actually is. # Brand positioning Grammarly is presented as a tool designed to empower users to communicate effectively and confidently in their professional lives. The brand offers a mobile app that helps rewrite messages, fix typos, and ensure that communications sound professional. It caters to busy professionals who need to communicate on the go, positioning itself as a solution that saves time and enhances one's professional image. # Product Grammarly’s mobile app is presented as a communication enhancement tool. It works by analyzing text input on a smartphone, identifying and correcting typos, and rewriting sentences to ensure they sound confident and professional. It is designed for individuals who need to communicate professionally via their phones, such as sending client texts, emails, and listing notes. The app addresses the purchase barrier of needing to communicate professionally while on the go, and being confident that the communications sound professional. # Visual style The ad has a casual, UGC-style aesthetic. The editing is simple with minimal transitions, primarily relying on quick cuts between the woman speaking and screen recordings of her phone. The pacing is moderate and consistent throughout. The audio is synced with the visuals, particularly when demonstrating features of the app. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download the Grammarly Keyboard # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with the creator in her car, speaking directly to the camera. - 00:00–00:05 She says that she is waiting for parent pickup and some of her most important client messages are happening on her phone, implying a busy work life while parenting. This is presented from the POV of a professional who is also a busy parent. - 00:05–00:11 The creator admits that she used to overthink everything that she was sending, worrying that it didn't sound professional enough. - 00:05–00:11 This is a response to the previous statement, implying a common user worry or pain point. - 00:11–00:13 She then reveals that using the Grammarly mobile app has been a "game changer." - 00:11–00:13 The creator's phone screen is then shown, displaying example communications inside of the app. A text overlay reads "GAME CHANGER." - 00:13–00:18 The creator continues, explaining that Grammarly does more than just fix typos—it rewrites what she says to make it sound confident and professional. - 00:13–00:18 The phone screen is displayed again, showing the app rewriting a message and the tone detection feature labeling the rewrite as "Confident." - 00:18–00:23 The creator adds that she sends client texts, emails, and even quick listing notes using Grammarly, which makes everything flow better. - 00:18–00:23 The phone screen is displayed a final time, showing a text inside of the app being rewritten, with a Grammarly banner appearing at the bottom of the screen. - 00:23–00:27 As a mom and a realtor, she doesn't have time to sit at her computer all day because everything is happening on her phone. - 00:28–00:32 The creator is back on camera, explaining that having something that helps her communicate while on the go makes her life so much easier. - 00:32–00:35 She concludes by stating that using Grammarly makes her look a lot more put together than she might actually be feeling. - 00:35–00:38 A Grammarly end screen with the app logo and CTA to download the Grammarly keyboard appears.