How Going Advertises on Meta

# Ad summary The ad is designed to look like a postcard from Honolulu. It attempts to entice viewers to book a trip with the offer that a trip was booked for $279. # Brand positioning There is no explicit branding in the ad, so the brand is positioned to be a travel agency. This ad suggests that the customer should care because the company can help them book an affordable trip to Hawaii. # Product The product being advertised is a trip to Honolulu, Hawaii. The ad suggests that the trip can be booked for as low as $279. This addresses the purchase barrier of price for potential customers. # Visual style The ad has a travel-themed visual aesthetic. The ad combines realistic and graphic elements to convey a message of affordable travel. The lighting is bright and natural. The text on the postcard looks handwritten to seem like a personal message. The postcard has a blue border that makes the postcard pop. # Hooks Headline: Booked this trip for $279. Your turn. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image of a postcard is meant to look like a personalized message, with the sender sharing that they booked a trip to Honolulu for $279. This is from the POV of a customer who wants to share their travel experience. - The postcard ends with the prompt 'Your turn' to encourage the viewer to consider booking their own trip. This is from the POV of the customer who wants to inspire their friends to travel.

# Ad summary The ad simulates a postcard being sent from Honolulu with an offer of a flight to Honolulu for $279.00. # Brand positioning This ad does not explicitly name the brand it is promoting. The ad positions itself as a provider of flights to Honolulu. The customer should care because the brand is offering flights at a low price ($279). # Product The product featured in this ad is a roundtrip flight to Honolulu. The ad aims to address the purchase barrier that flights to Hawaii are too expensive by quoting a price of $279. # Visual style The ad has a travel theme and uses images and styles that would be found in a postcard from Hawaii. The production quality looks to be of high quality. The image has a platform native style and uses bright colors to capture attention in the feed. # Hooks Headline: P.S. flight was only $279. Start packing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad shows a postcard from Honolulu that a customer might send. The intention is to grab the viewer's attention by using a format that seems personal and familiar. - The postcard says, "P.S. flight was only $279. Start packing." The intention is to show that the price of a flight to Honolulu is more affordable than one might expect. - The postcard is signed, "xx Sofi ", which is from the point of view of a friend. The intention is to evoke an emotion of FOMO and get the viewer to start planning a trip to Honolulu.

# Ad summary The ad uses a postcard visual to promote travel to Tokyo. The postcard features a message from "Sofi" who states that she "Booked this trip for $630. Your turn." # Brand positioning This ad does not explicitly showcase a brand, but it is implied that the brand is a travel agency. The brand positions itself as a provider of affordable travel opportunities, encouraging spontaneous travel among its customers. # Product The product being advertised is travel to Tokyo. The ad promotes a trip that was booked for $630, implying affordability. The tone suggests a personal recommendation from "Sofi", adding a layer of trust and social proof. # Visual style The ad has a clean, simple visual style with a focus on the postcard design. The colors are soft and pastel-like, with a blue border around the postcard. The image aims for a travel aesthetic, combining a personal touch with elements of Japanese culture to inspire the audience. # Hooks Headline: Booked this trip for $630. Your turn. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The postcard is a "greeting from Tokyo" from a traveler named Sofi, who booked their trip for $630. The message is intended to convey the affordability of travel to Tokyo. This is from the perspective of a customer. - The message ends with "Your turn," inviting the viewer to book their own trip, encouraging them to act. This prompt comes from the customer, Sofi, and is meant to inspire others.

# Ad summary The ad for the Going App is designed to mimic a vacation postcard. The image is set on a sunny beach in Honolulu, Hawaii. A digital postcard with a blue border floats in the foreground, partially obscuring a palm tree. The postcard's message is a brief, enthusiastic endorsement from a user named Sofi, sharing that she found a flight for only $279 using the Going App and encouraging others to start packing. This format aims to capture attention and suggest the app's potential to unlock affordable travel. # Brand positioning The Going App is presented as a service that enables affordable travel. The ad showcases the app's ability to find cheap flights, specifically highlighting a flight to Honolulu for $279. The tone is casual and enthusiastic, like a friend sharing a great travel deal. By positioning itself as a tool that makes dream destinations more accessible, the brand appeals to budget-conscious travelers looking for value and adventure. The brand aligns with a lifestyle of spontaneity and travel, encouraging users to "start packing" immediately after learning about the deal. The brand effectively pushes against the norm of expensive air travel, presenting itself as a solution for those seeking affordable options. # Product The Going App is a flight-finding service advertised as a source of affordable travel options. The ad highlights a specific instance where a user found a flight to Honolulu for only $279 through the app. The product aims to address the purchase barrier of high flight costs by offering deals that make travel more accessible. The ad implies that the app is user-friendly and efficient, allowing users to quickly discover and take advantage of low-priced flights. The use occasion is centered around planning a vacation or trip, with the ad encouraging viewers to "start packing," suggesting a quick and easy booking process. # Visual style The ad uses a bright, vacation-themed visual style, designed to evoke a sense of wanderlust. The image features a tropical beach setting with clear blue skies and ocean. The postcard element adds a personal touch, making the ad feel like a recommendation from a friend. The color scheme is dominated by blues and whites, contributing to a clean and inviting aesthetic. # Hooks Headline: P.S. flight was only $279 on the Going App. Start packing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The image opens with a vibrant beach scene, establishing a sense of wanderlust and relaxation, which immediately immerses the viewer in a vacation mindset. This is from the brand’s perspective, setting the scene for the product's value proposition. - A digital postcard appears in the foreground, sharing a personal endorsement of a cheap flight found using the Going App. The message conveys the idea that the app helps users find incredibly affordable travel options, making dream vacations attainable. This is from the perspective of a customer named Sofi, providing social proof and a relatable experience. - The postcard concludes with an enthusiastic invitation to 'start packing,' which serves as a direct call to action, designed to instill a sense of urgency and encourage immediate engagement with the app. This is from the brand's perspective, prompting the viewer to take the next step toward planning their own affordable vacation.

# Ad summary This travel ad uses the format of a postcard from Tokyo, suggesting it is surprisingly affordable to visit. The user shares that the flight was only $630, urging the viewer to start packing. # Brand positioning This ad promotes travel to Tokyo. It positions Tokyo as a destination that is more affordable and accessible than expected, contrasting any assumptions of it being an expensive or unattainable trip. # Product The ad spotlights a flight to Tokyo, with a focus on its surprisingly low price. It mentions a roundtrip flight to Tokyo is only $630. The ad targets budget-conscious travelers, suggesting that even a typically expensive destination is within reach. There are no purchase barriers addressed, beyond the implication that the price is better than expected. # Visual style The ad employs a travel postcard aesthetic with a blend of a photograph of a Tokyo temple, cherry blossoms, and overlaid digital elements that mimic a handwritten note. The production quality is clean, with good lighting and medium image treatment. The background image uses natural lighting, with a soft focus on the temple to make the postcard more visible. The overall image feels like an Instagram Story post, with the intention of being scannable and engaging. # Hooks Headline: P.S. flight was only $630. Start packing. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a postcard visual from "Sofi," writing from Tokyo. The intention is to convey that Sofi is an actual traveler who has already visited Tokyo. This is shown from the customer's POV. - The postcard then highlights the surprisingly low cost of the flight, only $630, and then prompts the viewer to "Start packing." The intention is to reduce the perception of financial risk for a trip to Tokyo and increase the appeal. This is shown from the customer's POV.

# Ad summary This ad promotes Going, a travel app that alerts users to flight deals. It follows a user testimonial format, featuring a woman explaining how the app helped her book a group trip to Mexico at half the usual price. The ad showcases the app's alert feature and its ability to facilitate group travel by making flights more affordable. # Brand positioning Going is presented as a travel app that helps users find affordable flight deals, especially for group travel. The brand positions itself as a solution to the common problem of high flight costs preventing group trips from happening. It promotes a sense of excitement and ease in planning trips with friends, suggesting that the app makes travel more accessible and spontaneous. The brand's positioning is functional, focusing on the practical benefit of saving money on flights, while also tapping into the emotional desire for enjoyable and stress-free group travel experiences. # Product The Going app is a travel app that alerts users to flight deals, enabling them to book affordable trips. It is designed for individuals who want to travel, particularly in groups, but are often deterred by high flight costs. The app sends alerts when flight prices drop significantly, as shown with the woman’s trip to Mexico, when nonstop flights dropped from over $790 to $415. The app is presented as a way to overcome the financial barrier to group travel, making it easier for people to plan and book trips with friends. The ad highlights the app's ability to provide nonstop flights at half the usual price, which helps users avoid layovers and potential airport drama. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and minimal editing. The production quality is polished but maintains a personal, relatable feel, which supports the testimonial format and aims to connect with viewers on a personal level. The editing rhythm is moderate, with cuts timed to match the speaker's pace and emphasize key points. The visuals are synced with the audio, ensuring that product actions and text overlays align with the spoken narrative. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action “Check out the Going app.” # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman directly addressing the viewer, setting up a scenario about booking a trip. - 00:02–00:09 The woman explains that she and her friends had been planning a trip to Mexico for months, but were put off by the high cost of nonstop flights, priced at over $790. - 00:09–00:14 The narrative shifts to the woman receiving an alert from the Going app, informing her that the price of nonstop flights to Mexico had dropped to $415. - 00:14–00:22 The woman relays to her group chat to “Book now” and describes how, within an hour, everyone had booked their seats. - 00:22–00:35 She emphasizes the importance of nonstop flights, highlighting that avoiding layovers meant no airport drama. She emphasizes that this is the benefit of group trips—if flights are too expensive, they won’t happen. - 00:35–00:42 She states she's been a Going member for two years, and it is how her trips with friends actually happen. - 00:42–00:47 The woman concludes by encouraging viewers to check out the Going app if they want their group trip to make it out of the group chat this year, offering a direct call to action.

# Ad summary This ad shows a postcard promoting travel to Tokyo. The postcard states that the poster booked this trip for $630, and encourages others to take their turn. In the background is a shot of a Tokyo temple and cherry blossoms. # Brand positioning The brand is not explicitly stated in the ad, but the ad promotes travel to Tokyo. It positions itself as a travel inspiration source, showcasing accessible and affordable travel experiences. The brand aims to create excitement and desire for travel. # Product The product being advertised is travel to Tokyo. The ad provides an example of how much a trip to Tokyo could cost, listing the specific price of $630. It is implied that travel to Tokyo is desirable and can be achieved at an affordable price. The ad is meant for anyone with an interest in international travel and specifically the culture of Japan. # Visual style The ad uses a travel-themed, personal, and aspirational visual style. It mimics a snapshot or story of a personal experience, with a photo that is used as a background. # Hooks Headline: Booked this trip for $630. Your turn. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a postcard that has the message that a trip to Tokyo was booked for $630. This shows the price point to the user. This is from the customer's POV. - The postcard encourages viewers to take their turn to go to Tokyo. This instills a sense of wanting to travel and not missing out. This is from the customer's POV.

# Ad summary This Meta image ad uses a customer-style testimonial in the form of a digital postcard to promote a discount travel offer. The visual style mimics organic social content, while the offer and headline target value-conscious travelers. # Brand positioning The brand isn't explicitly mentioned in the ad. However, the offer of a trip booked for $279 suggests a value-driven positioning. The brand aims to occupy the space of affordable and accessible travel, aligning with the values of budget-conscious consumers who seek travel experiences without breaking the bank. By showcasing a real booking price, the brand is prioritizing transparency and practicality in its advertising. # Product The product advertised is a booked trip to Honolulu, offered at a price of $279. The ad presents this as a readily available option, implying ease of booking and immediate value. The product is for individuals or travelers who are looking for affordable vacation options, specifically to Honolulu. The clear USP is the low price point, appealing to budget-conscious travelers. The moment of use is during the booking process, which is highlighted as quick and easy. The ad addresses the purchase barrier of high travel costs by showcasing an affordable trip, and the implicit call to action is for the viewer to book their own trip for a similar price. # Visual style The ad has a travel-themed, social media-inspired visual aesthetic. The production quality mimics user-generated content with a digital postcard overlaying a realistic beach background. The image treatment appears to include filters to enhance the colors of the beach and sky, and the typography is casual and handwritten, suggesting a personal touch. The style attempts to blend into the platform's native behaviors by resembling a snapshot from a traveler's social media feed. The intention may be to increase scannability by combining familiar visual elements (beach, postcard) with a simple, direct message. # Hooks Headline: Booked this trip for $279. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a message from a customer named Sofi, sharing that she booked a trip to Honolulu for $279. This is intended to demonstrate affordability and ease, experienced from a customer's perspective, establishing credibility through real-life experience. - Following the customer's testimonial, the ad transitions to a direct prompt, inviting viewers to book their own trip with the phrase 'Your turn.' This call to action encourages viewers to emulate the customer's positive experience and take advantage of the same affordable travel opportunity. The brand is speaking directly to the viewer to encourage bookings.

# Ad summary This ad for Going features user testimonials displayed as text overlays over various travel scenes. The testimonials highlight how Going has transformed the users' travel experiences and enabled them to explore more affordably. # Brand positioning Going (formerly known as Scott's Cheap Flights) is presented as a transformative travel service that helps people explore the world more affordably. The brand positions itself as a life-changing tool, enabling users to travel to numerous destinations and experience new cultures, as suggested by customer testimonials. The brand emphasizes accessibility and ease, aligning with a lifestyle of adventure and personal growth. It pushes against the notion that travel needs to be expensive, offering a functional solution (finding cheap flights) with an emotional payoff (becoming a 'new person' through travel). # Product Going is a service, formerly known as Scott's Cheap Flights, that helps users find cheap flight deals. The ad features customer testimonials that highlight its life-changing impact, enabling users to travel to numerous countries and experience new cultures. The service helps users save money on flights, making travel more accessible. It facilitates personal transformation through new experiences, as expressed by a user who claims to have 'become a new person' with each experience booked through Going. The product aims to overcome the barrier of high travel costs, allowing users to book flights easily and frequently. # Visual style The ad has a UGC-feel aesthetic, featuring travel scenes with text overlays that showcase customer testimonials. The editing style is simple with static shots and smooth transitions. The production quality is a hybrid of polished travel footage and user-generated content. The pacing is moderate, with cuts changing every few seconds to match the testimonial length. The audio-visual sync is maintained through the transitions. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A testimonial from a Going member, Allisha, states that she was the girl who hardly ever traveled but now has been to 30+ countries. - 00:03–00:06 Another testimonial from Allisha says that Going, previously known as Scott's Cheap Flights, has completely changed her life. - 00:06–00:08 Allisha claims she became a new person with each experience and it was all because she booked flights Going found her.

# Ad summary An image ad for Going.com, promoting discounted roundtrip flights to Hawaii. The ad emphasizes the exclusivity and savings of these deals, positioning Going as a source of valuable travel secrets. # Brand positioning Going is presented as an insider source for finding exceptional flight deals, particularly those that feel like 'secrets.' The brand positions itself as a consumer-friendly service that shares these exclusive deals openly, contrasting with the complexity or hidden costs often associated with travel planning. The brand's tone is helpful and transparent, focusing on providing value and ease of access to affordable travel, making it an appealing choice for budget-conscious travelers seeking unique opportunities. # Product Going offers a service that alerts users to deeply discounted flight deals, such as roundtrip flights to Hawaii for $224. The service is designed for travelers looking for significant savings on airfare, focusing on making travel more accessible and affordable. The ad highlights the exclusive and secretive nature of the deals, suggesting that these opportunities are not widely available and require insider access. The product aims to remove the barrier of high travel costs by providing a curated selection of exceptionally low-priced flights, making dream destinations more attainable. # Visual style The ad has a clean, modern visual style with a focus on simplicity and clarity. The production quality appears highly polished, utilizing professional photography and graphic design. The image treatment involves subtle color grading to enhance the natural beauty of the landscape. The typography is integrated cleanly, using legible fonts and clear hierarchy to guide the viewer's eye. The style is platform-native, fitting well within typical in-feed content, yet it maintains a high-design aesthetic to stand out and capture attention. # Hooks Headline: Some flight deals feel like secrets. We just share them. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts by presenting Going's logo, immediately establishing the brand as the focal point. This serves to brand the ad from the outset, making it clear who is providing the advertised service. The POV is from the brand. - The ad references media features on "TODAY", "GOOD MORNING AMERICA", and "LIVE KELLY RYAN", intended to establish credibility. This serves to build trust by showcasing the brand's recognition in reputable media outlets. The POV is from an external source. - The ad transitions to a message, "Some flight deals feel like secrets. We just share them.", presenting Going's service as a way to access exclusive travel deals. This aims to pique the viewer's interest by positioning the brand as a source of insider information. The POV is from the brand. - The ad highlights a specific offer: "Hawaii roundtrip for $224", using a striking price point to capture attention. This reinforces the ad's message of affordability and entices the viewer to consider booking a flight to Hawaii. The POV is from the brand. - The background displays a landscape of Hawaii, visually associating the brand with the destination being offered at a discount. This visually anchors the offer, connecting it to the aspirational destination and enhancing the ad's overall appeal. The POV is from the customer envisioning their trip.

# Ad summary This ad promotes affordable flights to Honolulu. It uses the visual of a postcard with a handwritten font on top of a beach image to evoke a sense of wanderlust and affordability. # Brand positioning This ad does not explicitly mention a brand; it implicitly positions itself as a service that provides access to affordable flights. The ad targets those who seek travel opportunities without breaking the bank, suggesting that it democratizes travel by making dream destinations like Honolulu accessible to a broader audience. By focusing on the low price and ease of starting the journey, the brand aims to be seen as a facilitator of spontaneous and budget-friendly adventures, contrasting with more traditional travel agencies that may emphasize luxury or complex itineraries. The brand aligns with values of spontaneity, affordability, and accessibility, aiming to capture the attention of budget-conscious travelers. # Product The product being advertised is a flight to Honolulu, highlighted by its affordability. The ad explicitly states, "P.S. flight was only $279. Start packing." This suggests that the flight is surprisingly inexpensive, acting as a primary selling point. The ad targets individuals who are looking for a budget-friendly travel option to a desirable destination, making it seem achievable and within reach. The quick and direct call to action, "Start packing," aims to reduce purchase barriers by implying that the decision is straightforward and requires little commitment. The advertisement focuses on the appeal of spontaneous travel and the ease of accessing a dream vacation spot without the usual financial strain. # Visual style The ad uses a postcard motif combined with a tropical beach scene to evoke the feeling of a handwritten, personal recommendation, blending a personal touch with the allure of a vacation destination. The color palette is dominated by blues and greens from the beach and sky, combined with the cream and blue of the postcard, creating a relaxed and inviting tone. # Hooks Headline: P.S. flight was only $279. Start packing. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the message "GREETINGS FROM HONOLULU" on the postcard, setting the scene and hinting at an exotic location. The brand uses this line to create a sense of wanderlust and adventure, immediately positioning the destination as a desirable and attainable goal. - The ad continues with the message "P.S. flight was only $279. Start packing." on the postcard. The brand uses this line to highlight the affordability of the flight and to entice viewers to take immediate action, creating a sense of urgency and ease. - The ad concludes with the signature "XX Sofi ", suggesting a personal touch, making the offer feel like a friendly recommendation. This signature gives the viewer the impression of trust and familiarity with the offer.

# Ad summary The ad features a testimonial from a 'Going' member who shares how much the service has helped them travel more. # Brand positioning Going is a travel service company that helps people travel more. The company aims to make travel more accessible and easier for individuals by helping them find deals. # Product Going is a service that helps its users find deals and travel more. The service seems to be especially useful to those who don't travel often but wish to change that. # Visual style The visual style is clean and straightforward, prioritizing scannability on social media feeds. It combines a high-quality photograph with a simple testimonial block. The layout is simple and well-organized, and the testimonial bubble mimics platform native designs. # Hooks Headline: I was the girl who hardly ever traveled.. now 30+ countries later!! # Call to action None used. # Point of view - [object Object] # Storyline - The ad features a quote from a 'Going' member, Alisha, who shares that she 'was the girl who hardly ever traveled.. now 30+ countries later!!'. This is to show how much the 'Going' service has helped her travel more, and how the service can help others to travel more as well. This is coming from the customer's POV.

# Ad summary This ad utilizes a scenic photo and a question to prompt the viewer to consider how much of the USA they've seen. # Brand positioning Based on the visuals and question, this brand appears to cater to travel enthusiasts and adventure seekers, positioning itself as a gateway to exploring the United States. The ad emphasizes experiencing the country's diverse landscapes and implicitly encourages viewers to travel more within the USA. The brand promotes the values of exploration, discovery, and appreciating natural beauty. Rather than focusing on luxury or convenience, the brand aligns with a lifestyle of adventure and cultural immersion, pushing against the norms of staying within one's comfort zone. # Product There are no products shown in the ad. # Visual style The ad has a natural and scenic aesthetic. The photo appears to be taken in natural light, with soft color grading that enhances the warmth of the sunset. The composition emphasizes the scale of the landscape and the sense of adventure, with the text overlaid in a clean and modern style. # Hooks Headline: How much of the USA have you seen? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of a person overlooking a mountain range, with the sun shining on the mountains in the background. This establishes a sense of wonder and adventure from the customer's POV. - The text "How much of the USA have you seen?" then appears over the image. This is to prompt the customer to consider their own experiences and desires for travel within the United States from the brand's POV.

# Ad summary A woman talks about how she uses the Going app to book group trips with her friends. She mentions a time when the Going app sent her an alert that flights to Mexico dropped to half the price. # Brand positioning Going is a travel app and booking service that helps its users find deals on flights. It differentiates itself from other travel apps because it focuses on finding deals rather than booking flights. # Product Going is a travel app and booking service that helps users find the best deals on flights. The app sends alerts when there are limited-time sales or price drops on nonstop flights, helping users save money on travel. The presenter in the ad uses the app to book group trips with her friends, highlighting that the app makes group travel planning easier and cheaper. A previous Mexico trip's tickets were reduced in price to $415 after she received an alert from the app. # Visual style The ad has a simple, casual aesthetic. The presenter is filmed in various locations of her home with what appears to be natural lighting. The editing consists of basic cuts between scenes and screen recordings of the app. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action check out the Going app # Point of view - [object Object] # Storyline - 00:00–00:03 The presenter holds up a passport and explains how she uses Going to book group trips when the flights drop to half the price. - 00:03–00:09 The ad shows a phone screen in the Going app, showing a map of North America with price points in different areas. The voiceover explains that the presenter and her friends have been talking about a Mexico trip for months and that nonstop flights were over $790, so they didn't book. - 00:09–00:14 The ad shows the deals available in the app, with one specifically for a flight to Mexico City. The voiceover states that the app sent her an alert that the flight was now $415 nonstop, half the price. - 00:14–00:18 The ad shows the presenter on the app booking the Mexico trip. She mentions that she sent the group chat "Book now". - 00:18–00:25 The scene changes to the presenter in her kitchen having coffee. She states that within an hour, everyone had their seats locked in nonstop with hopefully no airport drama. - 00:25–00:30 The ad shows the presenter in her entryway with her luggage. She explains that she has been a Going member for two years and that is how her trips with her friends actually happen. - 00:30–00:37 The presenter holds up the passport again and makes a direct address to the audience encouraging them to check out the Going app to make their trip out of the group chat this year.

# Ad summary This ad uses a postcard motif to promote the Going App. The postcard features a handwritten-style note about an inexpensive flight to Tokyo. # Brand positioning The brand, Going App, presents itself as an insider resource for affordable flight deals. By sharing a great price find in a casual, personal tone, the brand projects a friendly, helpful image. This contrasts with the typical anonymous, transactional feel of travel booking, suggesting a more human-centric approach to finding cheap travel options. # Product The advertised product is the Going App, a service that alerts users to cheap flights. The ad highlights a specific instance where the app found a flight to Tokyo for $630. It works by allowing users to book inexpensive flights they find through the app. The ad targets users who seek affordable travel options. By showcasing a low price for a popular destination, the app's key selling point is its ability to save users money on airfare, addressing the cost barrier often associated with travel. # Visual style The ad uses a blend of a digital composite and travel photography. The photo background creates a sense of wanderlust, while the postcard graphic adds a personal touch. The image has a soft, slightly dreamy quality achieved through a blurred background and diffused lighting. The design aims to capture attention with familiar travel imagery, overlaid with a digital element that mimics a handwritten postcard. This is intended to feel both approachable and inspiring, encouraging viewers to envision themselves traveling to the depicted location. # Hooks Headline: P.S. flight was only $630 on the Going App. Start packing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a postcard from "Tokyo", immediately setting the scene and creating an aspirational tone from the perspective of someone who has traveled to this location. - Next, the ad shares a tip: "P.S. flight was only $630 on the Going App. Start packing." This is designed to be viewed from the perspective of a traveler, giving an exciting and immediate incentive to use the app. - Finally, the postcard is signed off with a personal "xx Sofi <3", further adding a friendly, accessible tone from the perspective of someone who is sharing their experience with the app and their love for travel.

# Ad summary This ad showcases a picturesque beach scene with the headline "The bucket list (USA edition)." It aims to inspire viewers to consider USA travel destinations. # Brand positioning The brand is positioned as an inspirational resource for travel enthusiasts looking to explore the United States. It does not focus on any specific travel service, such as booking or accommodations, but rather on curating a collection of desirable destinations. The brand aligns with the values of adventure, exploration, and appreciation of natural beauty. By highlighting bucket list-worthy locations, it promotes the idea that travel is an enriching experience. This positioning ignores typical travel category behaviors that focus on convenience or price, instead prioritizing aspiration and emotional connection. # Product The product being advertised here is not a physical item but a curated list of travel destinations within the United States. The ad doesn't explicitly detail how the list is delivered (e.g., a website, blog post, or app), but its purpose is to inspire potential travelers. It appeals to individuals who are looking for travel ideas and experiences within the USA. The ad's focus is on stimulating interest and wanderlust, rather than providing specific details about the destinations themselves. The overall goal is to encourage viewers to explore travel possibilities within the country. # Visual style The ad has a bright and inviting aesthetic. The production quality appears to be high, suggesting professional photography. The color grading enhances the natural tones of the beach and sky. The typography is clean and modern. The overall visual style is designed to be eye-catching and inspirational. # Hooks Headline: The bucket list (USA edition) # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the phrase "The bucket list (USA edition)". The brand is aiming to inspire viewers to consider their own travel goals within the United States and is speaking as a travel curator or guide. - The backdrop of a beautiful beach with palm trees is shown. This serves as a visual representation of an aspirational travel destination and is shown from the perspective of someone enjoying the ocean view.

# Ad summary A woman uses the time lapse format to share her previous state of wishing travel wasn't only for the rich. She then shows how she was able to travel by using a money savings tip on flights. # Brand positioning The brand is presented as a source for saving money on flights, making travel more accessible to individuals who may not have considered it financially feasible. It aligns with values of empowerment and exploration, allowing customers to experience the world without breaking the bank. The brand positions itself against the norm that travel is a luxury reserved for the wealthy, aiming for functional positioning through simplicity by saving money. # Product The advertised product is information on how to save money on flights, enabling users to travel more affordably. It is for anyone who feels that travel is financially out of reach. The key benefit is the ability to save over $500 on flights, which addresses the financial barrier that many people face when considering travel. This saving can be achieved by learning how to save on flights. # Visual style The ad has a UGC feel due to the selfie style. It is a hybrid of polished and scrappy due to the quick cuts. The pacing is consistent, and the audio and visuals sync. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman looks directly at the camera and says she wishes traveling wasn't only for the rich. The message is that travel is perceived as something only for the wealthy. The perspective is from the creator, speaking directly to the audience, conveying a sense of shared frustration. This is the problem stage of the storyline. - 00:03–00:08 00:03–00:08: The woman is now on a boat in Europe, with a caption that states she has visited 9 countries after learning how to save more than $500 on flights. The message conveys that with financial knowledge, you too can travel. The perspective is from the creator, showcasing her travel experiences as a result of the advertised solution. This is the solution stage of the storyline.

# Ad summary This ad promotes Going.com, a service offering alerts on flight deals, specifically premium economy flights to Europe under $2,000. The ad uses a travel-focused visual style. # Brand positioning Going.com is presented as a service that helps users find affordable flight deals, specifically focusing on premium economy flights to destinations like Europe. The brand positions itself as a resource for travelers looking for deals, offering a way to access premium travel experiences at a lower cost. The brand aligns with a lifestyle of affordable luxury and smart travel planning, contrasting with the norm of expensive premium flights. The positioning is functional, focusing on the value and savings the service provides. # Product Going.com is a service that alerts its users to cheap flight deals, with this ad focusing on premium economy flights to Europe for under $2,000. The product is aimed at travelers who want to experience premium travel at a more affordable price point. The key selling point is the cost savings offered on premium flights, addressing the barrier of high expenses often associated with premium travel classes. The ad suggests that users can achieve luxurious travel experiences without breaking the bank by utilizing Going.com's alerts. # Visual style The ad has a UGC feel with vibrant colors and simple text overlays. The editing is basic with static shots and a zoom effect. The production quality appears mid-range, blending authentic travel visuals with clear promotional messaging. The pacing is slow, emphasizing the scenic view and offer. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action going.com # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with an enticing visual of an ice cream cone in Venice, Italy, alongside text advertising flight deals to Europe. - 00:00–00:05 The ad creates a sense of wanderlust and affordability, highlighting how Going.com makes travel dreams more accessible. The initial visual of Venice sets the tone, while the overlay text explains the main value proposition of the ad. - 00:05–00:07 The ad prompts viewers to visit Going.com to book their next trip, reinforcing the call to action. - 00:05–00:07 This reinforces the brand's role in providing affordable travel solutions.

# Ad summary This ad promotes Going, a service that helps users find cheap flights. The ad shows a simulated view from inside an airplane, with flight deals popping up in front of the window. # Brand positioning Going is presented as a service that helps users find cheap flights. The brand aims to occupy the space of a travel companion that makes travel more accessible and affordable. The brand aligns with the values of exploration and adventure, promoting a lifestyle of travel and discovery. The brand pushes against the norm of expensive flights, offering a functional solution to the problem of high travel costs. The brand positioning is functional, focusing on simplicity and performance. # Product Going is a service that helps users find cheap flights. The product is for anyone who wants to travel but is deterred by the high cost of flights. The ad shows flight deals to various destinations, such as Paris for $438, Hawaii for $218, Japan for $660, and Greece for $596. The USP is the ability to save up to 90% on flights. The ad addresses the purchase barrier of high flight costs by showing how Going can help users find affordable options. The ad tells the viewer that Going is worth trying because it can make travel more accessible and affordable. # Visual style The ad has a polished, commercial aesthetic. The editing style is quick cuts, with smooth transitions. The pacing is fast, with cuts every few seconds. The audio-visual sync is timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Book this flight # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a view from inside an airplane, looking out the window. - 00:01–00:02 A "Book this flight" button appears on the screen, suggesting that the viewer can book the flight they are seeing. - 00:02–00:08 Flight deals to various destinations pop up in front of the window, such as Paris for $438, Hawaii for $218, Japan for $660, and Greece for $596. - 00:08–00:11 The ad ends with the text "Save up to 90% on flights with Going" appearing on the screen.

# Ad summary This ad promotes Going, a service that provides deals on flights. The ad opens with a shot of glowing lanterns being released into the night sky, transitioning to different travel locations. Text overlays present flight deals to different parts of the world. The ad ends with a call to action to join for free. # Brand positioning Going aims to occupy the space of a travel assistant that helps people get cheap deals on flights around the world. The brand presents itself as being simple and useful. The brand pushes against the norm of expensive flights and positions itself as a tool to make travel more accessible. The brand positioning is functional by showing that Going provides access to deals and cheap flights. # Product Going is presented as a service that alerts the user to deals and cheap flights. The product is for people who want to travel the world at affordable prices. It is a service that gives you flight deals on both domestic and international flights. It addresses the purchase barrier of expensive flights by offering prices at a fraction of the cost of other booking services. Multiple destinations are featured in the ad, including London, Mexico, and Asia. # Visual style The ad has a UGC feel, with slightly grainy shots. There are quick cuts between each of the travel locations. The production quality is high. The ad maintains a consistent pace. Most of the shots are static, while the website screen has motion graphics. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Join for free # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a wide shot of people releasing lanterns into the dark sky. This establishes a sense of wonder and adventure, implying that the product can make travel dreams come true. - 00:03–00:06 00:03–00:06 The ad transitions to a shot of Big Ben in London. This communicates the idea of traveling to iconic locations around the world. - 00:06–00:08 00:06–00:08 A shot of a restaurant in Mexico shows the enjoyment of new experiences. This is conveyed from the brand's perspective to further encourage users to use the platform to travel. - 00:08–00:10 00:08–00:10 A shot of someone walking down a cobblestone street in Europe implies the travel opportunities available using Going. - 00:10–00:15 00:10–00:15 The ad cuts to the platform's website, ending with a call to action to join for free. This is conveyed from the brand's perspective to make it clear that people can sign up and use the service immediately.