How ghd Advertises on Meta

# Ad summary This ad promotes the ghd Pro Affiliate Program. The ad features spokespeople inviting stylists and salon owners to join the program. The ad presents the opportunity for stylists to earn commission by recommending ghd products. # Brand positioning ghd is presented as a luxury brand that cares about its partnerships with stylists and salon owners. The brand is implicitly positioned as empowering hair professionals by providing opportunities to earn income via commission through the ghd Pro Affiliate Program. By leveraging existing professional relationships with clients and recommending ghd hair products, stylists can now earn a commission. # Product The ad promotes the ghd Pro Affiliate Program, a program aimed at stylists and salon owners. The program allows stylists to earn 15% commission every time a client shops via their referral link. The ad is targeting those who already recommend ghd products behind the chair as a way to further incentivize their word-of-mouth marketing efforts. # Visual style The ad has a polished commercial aesthetic with a focus on clear visuals and professional settings. The editing is simple, with static shots and smooth transitions. The overall production quality is high, reflecting the brand's premium positioning. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A woman addresses the camera, introducing the ghd Pro Affiliate Program and speaking to stylists or salon owners, indicating that this program is specifically for them. - 00:04–00:11 Another woman speaks directly to the camera and provides a testimonial, stating that she already recommends ghd, but now she earns 15% commission every time a client shops her link, demonstrating the tangible benefit of the program.

# Ad summary This ad showcases the GHD Speed ultra-fast hair dryer with Halo dual-airflow technology. It features a series of fast cuts, with different models demonstrating its use and highlighting its key benefits: speed, cooler styling, and no heat damage. # Brand positioning GHD, standing for Good Hair Day, is presented as a premium hair styling brand focused on delivering professional-quality results quickly and efficiently. The brand aligns with a lifestyle of speed and high performance. It positions itself as a leader in innovative hair technology, specifically highlighting its commitment to heat damage reduction while pushing against norms of traditional, potentially harmful styling methods. GHD aims to occupy a space in the consumer's mind as a go-to brand for safe and effective hair styling. # Product The GHD Speed is an ultra-fast hair dryer featuring Halo dual-airflow technology, designed for quick and effective hair styling. It is shown being used on different hair textures, suggesting versatility for various users. The dryer features a sleek design available in multiple finishes, including a silver/champagne color, and is presented as a tool for achieving the "fastest good hair day" and "perfect hair" with no heat damage. Its unique selling points include faster drying time, cooler styling, and powerful yet controlled airflow. The ad emphasizes that using this product avoids heat damage, a common purchase barrier in the hair styling category. # Visual style The ad has a polished and professional aesthetic, with bright, diffused lighting and a focus on showcasing the product and its results. The editing style features quick cuts to maintain a fast pace and highlight the speed benefit. The production quality is high-end, resembling a commercial shoot with studio lighting and professional models. The overall pacing is quick, with cuts timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a close-up of the GHD Speed hair dryer on its stand. A model is then shown having her hair styled in a professional studio setting. - 00:02–00:07 00:02–00:07 A stylist uses the GHD Speed with a round brush on the model's hair. The text asks, "Are you ready for the fastest good hair day of your life?" - 00:07–00:12 00:07–00:12 Another model styles her hair with the GHD Speed and the text emphasizes "featuring GHD Halo dual-airflow technology" and highlights that it provides "for a cooler way to style." - 00:12–00:16 00:12–00:16 A model with finished hair poses, highlighting that using the GHD Speed results in hair styling "with no heat damage". - 00:16–00:27 00:16–00:27 The ad showcases another model with styled hair. Text highlights features such as "powerful styling" and "controlled airflow" to achieve "perfect hair" - 00:27–00:29 00:27–00:29 The ad concludes with a product shot of various GHD Speed hair dryers.

# Ad summary This ad promotes a limited-time offer for the brand's hair styling tools, featuring a discount of up to 25% off one tool of the customer's choice with a provided coupon code. # Brand positioning The brand is presented as offering salon-quality hair styling tools for consumers seeking professional results at home. The minimalist aesthetic and focus on high-end materials imply a luxury positioning, while the promotional offer suggests accessibility. The brand aims to occupy a space in the consumer's mind as a provider of premium tools that deliver performance without sacrificing style, appealing to those who value both efficacy and aesthetics in their hair care routine. # Product The ad features a range of hair styling tools designed for various hair types and styling preferences. Included are a hair dryer, a hair straightening brush, and two flat irons, one of which has a wider plate design. All tools feature a sleek, minimalist design with a matte black finish and metallic accents. The ad emphasizes that with the provided coupon code, shoppers can select “one tool of your choice” at a discount. The presentation appeals to individuals looking for high-quality, professional-grade styling tools to achieve various hairstyles at home, addressing the need for convenience and salon-like results. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation. The studio shot features soft lighting, which adds a touch of elegance. The use of negative space and muted colors creates a sense of luxury and sophistication. The composition is symmetrical, with the products arranged in a visually pleasing manner. The overall style is polished and professional, reflecting the brand's commitment to quality and design. # Hooks Headline: UP TO 25% OFF* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotional offer of up to 25% off, immediately grabbing attention and setting the context of a limited-time deal. The brand is communicating the potential for savings to incentivize viewers to consider the product. - The image then showcases a selection of hair styling tools, providing a visual overview of the products available. This is from the brand's perspective, highlighting the variety of tools and appealing to different styling needs. - The ad concludes with a call to action, providing a code for the discount and encouraging viewers to make a purchase. This final beat is from the brand's perspective, directly prompting viewers to take advantage of the offer.

# Ad summary A woman uses the ghd Speed hair dryer and diffuser on her curly hair and demonstrates a 5-step curly hair routine. # Brand positioning ghd is presented as a high-performance haircare brand with innovative technology. The brand aims to occupy the space of premium hair tools that deliver fast, effective results while minimizing damage. ghd aligns with a lifestyle of effortless style and self-care, promoting the value of advanced technology. By showcasing a hot and cool dual airstream, the brand pushes against the norm of traditional hair dryers that rely solely on high heat. ghd's positioning is functional, emphasizing speed and performance, but also touches on emotional benefits like confidence in achieving salon-quality results at home. # Product The featured product is the ghd Speed hair dryer with halo technology and diffuser attachment. It's designed for all hair types but is especially effective for curly hair. The ghd Speed features a hot and cool dual airstream that provides ultra-fast drying and maximum power with no heat damage. The diffuser attachment helps to evenly distribute heat and enhance natural curls. The product aims to address the pain points of long drying times, heat damage, and undefined curls, offering a faster, healthier way to achieve voluminous, frizz-free curls at home. It's for anyone who wants a salon-quality blow dry at home and doesn't want to damage their hair. # Visual style The ad has a polished, UGC-style aesthetic. The editing style includes quick cuts to showcase each step of the hair routine, interspersed with static shots. The production quality is high-end, giving a clean and professional feel. The pacing is moderate and consistent, with cuts timed to the beat of the music, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman holding the ghd Speed hair dryer and the diffuser attachment, presenting them to the camera. The intention is to immediately introduce the product and its key accessory. - 00:02–00:03 00:02–00:03 She holds the dryer up to the camera lens. This is intended to show the brand name and create curiosity. - 00:03–00:05 00:03–00:05 The woman squeezes a white hair cream onto her hand, and rubs her hands together. The intention is to introduce the first step of the demonstrated hair care routine. - 00:05–00:08 00:05–00:08 The woman applies the hair cream to her hair by scrunching it with her hands. The goal is to show how to use the cream and prep the hair for drying. - 00:08–00:10 00:08–00:10 The woman turns the ghd hair dryer on, displaying the digital display. The intention is to highlight one of the key features of the product, reinforcing the theme of speed. - 00:10–00:16 00:10–00:16 The woman diffuses the hair using the dryer. The goal is to demonstrate proper usage of the diffuser and show how it evenly dries the hair. - 00:16–00:18 00:16–00:18 She lifts sections of her hair and diffuses from the bottom. The intention is to show another angle on the usage. - 00:18–00:22 00:18–00:22 The woman flips her head upside down and continues to dry it. This shows a different angle, and the ad calls out that this builds extra volume. - 00:22–00:29 00:22–00:29 The woman styles and adjusts her hair. This communicates the final results of the hair drying process. - 00:29–00:33 00:29–00:33 The woman smiles at the camera, showcasing the finished look. This communicates confidence with the style and is intended to influence the consumer.

# Ad summary This ad features the ghd Helios hair dryer and the ghd Platinum+ hair straightener. The ad promotes that you can get up to 30% off bundles including the Helios and Platinum+ bundle. The original value is $648, but the sale price is $454. # Brand positioning GHD is positioned as a premium brand that aims to provide high-quality hair styling tools. By associating itself with a sleek and luxurious visual aesthetic, the brand aims to provide consumers with salon-quality results in the comfort of their homes. GHD occupies a space in the market that values both functional performance and aesthetic design. # Product The ad features the ghd Helios hair dryer and the ghd Platinum+ hair straightener. The Helios hair dryer features a lightweight design for faster drying. The Platinum+ hair straightener is presented as a tool for creating sleek and styled hair without causing damage. Together, the Helios and Platinum+ are presented as a match made in heaven. # Visual style The ad has a polished and luxurious aesthetic, with a focus on showcasing the product in a high-end manner. The editing is simple and showcases the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad opens with a close-up of the ghd Helios hair dryer and ghd Platinum+ hair straightener. The positioning and lighting of the product make it appear high-end and sleek.

# Ad summary This ad showcases the GHD Speed Ultra-Fast Hair Dryer. A female model demonstrates the product on her hair, starting with wet hair and then styled with the product. The ad uses quick transitions and a bold sans-serif font to promote the product. # Brand positioning GHD is presented as a brand that empowers individuals to achieve salon-quality hair styling at home with efficiency and speed. The brand aims to occupy the space of high-performance hair styling tools that deliver professional results, aligning with a lifestyle of convenience and self-care. GHD products push against the norm of lengthy styling routines by offering tools designed for quick and effective transformations. The brand positioning is functional, focusing on performance and speed. # Product The GHD Speed Ultra-Fast Hair Dryer is a hair styling tool designed for quick and efficient hair drying and styling. The hair dryer is for individuals who want to achieve salon-quality results in less time. The ad demonstrates the product's ability to transform wet hair into styled hair, highlighting its ultra-fast drying capabilities. The primary USP is speed, offering a solution for those with busy lifestyles. The ad shows the hair dryer being used to create a voluminous, wavy hairstyle. The ad addresses the purchase barrier of time by showcasing how quickly the hair dryer can style hair. # Visual style The ad has a clean and modern aesthetic with high production quality. The editing style features quick cuts and static shots. The use of medium lighting and a white background gives the ad a polished look. The pacing is consistent, with cuts timed to the music beats. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The GHD logo appears, setting the stage for a hair styling product. - 00:01–00:03 00:01–00:03 A woman with wet hair is shown messing up her hair with her hands, suggesting the 'before' state and conveying that the GHD product is being used on wet hair. - 00:03–00:04 00:03–00:04 The woman is seen again after the hair dryer has been used and shows the audience the finished product. - 00:04–00:07 00:04–00:07 The woman is seen again after the hair dryer has been used and styles it with her hands while on-screen text reads 'ULTRA-FAST HAIR DRYER'. - 00:07–00:08 00:07–00:08 The GHD logo appears again, reinforcing brand recognition.

# Ad summary A woman shows how to use the ghd speed hairdryer to style her bangs without heat damage. # Brand positioning ghd is presented as a brand dedicated to offering high-performance hair styling tools that prioritize hair health. The ad explicitly highlights the 'halo technology' and 'protective cool-air barrier' features, reinforcing the brand's commitment to minimizing heat damage. By focusing on styling bangs without burning or heat damage, ghd positions itself as a solution for achieving professional results while maintaining hair integrity, appealing to consumers who value both style and hair care. # Product The ghd speed hairdryer is a styling tool designed for creating smooth, styled bangs without causing heat damage. The hairdryer is matte black with gray accents. It features 'halo technology' for a 'dual airstream' and a 'protective cool-air barrier,' which allows users to dry close to the scalp 'with no burning and no heat damage.' The product is marketed for its ability to deliver fast and safe styling, specifically targeting those looking to style their bangs effectively and without the risk of hair damage. # Visual style The ad features a clean, polished UGC aesthetic. The video has a selfie-style framing with static shots and smooth transitions. The lighting appears to be natural, contributing to the authentic feel. The pacing is moderate, maintaining viewer engagement without feeling rushed. The overall production quality is high, lending credibility to the product demonstration. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a woman facing the camera, suggesting she has found the 'best hairdryer for styling bangs'. This immediately establishes the product's primary use case and entices viewers interested in hair styling. - 00:02–00:12 00:02–00:12 The woman then uses the ghd speed hairdryer to style her bangs, highlighting its features such as 'halo technology' for a 'dual airstream' and a 'protective cool-air barrier' that allows drying close to the scalp 'with no burning and no heat damage'. This section serves to demonstrate the product's functionality and benefits, showing how it protects the hair from heat damage while styling. - 00:12–00:15 00:12–00:15 The woman styles her finished bangs. The shot demonstrates the results achieved, reinforcing the effectiveness of the ghd speed hairdryer and the overall narrative. - 00:15–00:20 00:15–00:20 The woman adds a headscarf to complete her hair styling. This final touch showcases the end result and provides viewers with a complete, styled look, further emphasizing the product's appeal.

# Ad summary This ad presents GHD hair styling tools as the solution to time-saving in hair routines. Through a relatable scenario of delayed readiness due to elaborate hair styling, the ad highlights how GHD products can help achieve faster styling results. The ad concludes by promoting GHD as 'Powered by speed,' implying efficiency and convenience in hair care. # Brand positioning GHD is presented as a brand focused on hair styling efficiency and convenience. The brand positions itself as a solution to common time-related frustrations in hair routines, suggesting that its products can help consumers save time and avoid arguments. GHD aligns with a lifestyle that values efficiency and looking polished, while pushing against the norm of lengthy hair styling processes. The brand positioning is both functional (speed, performance) and emotional (less frustration, more harmony). # Product The featured product is the GHD hair styling tool, specifically highlighted for its ability to speed up hair styling routines. It is presented as a solution for individuals who experience delays due to elaborate hair routines and arguments due to lateness. The GHD tool is portrayed as efficient and time-saving, addressing the purchase barrier of lengthy styling processes. The tool's USP is its ability to deliver faster hair styling results, as highlighted by the phrase 'Faster hair, less arguments.' It is implied that the product is suitable for individuals who value both efficiency and looking polished. # Visual style The ad has a polished UGC feel, combining relatable scenarios with high-quality product shots. The editing style includes quick cuts between scenes to maintain a fast pace. The production quality suggests a hybrid approach, blending user-generated content aesthetics with commercial polish. The pacing is relatively consistent, with cuts timed to the music's rhythm, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a phone displaying a text message from 'babe' saying, 'I'll be ready in 15! 😉' This establishes a relatable scenario of someone promising to be ready soon. - 00:03–00:06 00:03–00:06 The scene cuts to a person using a GHD hair styling tool on their hair. This implies that the reason for the delay is hair styling. - 00:06–00:09 00:06–00:09 The phone reappears with the person typing 'Owm 💅' as a response, indicating they are still not ready. This reinforces the common experience of underestimating the time needed for hair styling. - 00:09–00:14 00:09–00:14 The ad transitions to a shot of the GHD hair styling tool on a velvet couch, accompanied by the text 'Give the gift of time. Faster hair, less arguments.' This highlights the product's benefits and value proposition. - 00:14–00:15 00:14–00:15 The ad concludes with the GHD logo and tagline 'Powered by speed,' reinforcing the brand's focus on efficiency.

# Ad summary This ad demonstrates the GHD Speed hair dryer's capabilities versus a competitor with a side-by-side visual comparison. # Brand positioning GHD, or Good Hair Day, positions itself as a provider of high-end hair styling tools found in professional salons and available for home use. The brand focuses on hair technology, as highlighted by the 'ultra-fast drying' capabilities of the advertised hairdryer. The focus on "powerful yet controlled" performance suggests a balance between professional results and user-friendly design. The brand aims to occupy a space for consumers who want salon-quality results at home, emphasizing both speed and control. # Product The GHD Speed is presented as an 'ultra-fast hair dryer,' and the ad emphasizes its powerful but controlled performance. The key selling point is its ability to dry hair significantly faster than a competitor's hair dryer. The product's design features are not explicitly stated other than its speed capabilities, and its availability is highlighted for purchase in salons and at ghdhair.com. The ad demonstrates the product's performance through a side-by-side comparison, showing the GHD Speed drying hair much quicker, suggesting it's for anyone who wants to reduce their hair drying time without sacrificing quality. # Visual style The ad has a clean and polished aesthetic. The split screen is used to draw focus to the product. The timers counting up helps to make the speed more apparent. The high contrast, close-up shots create a sense of immediacy and focus on product performance. The editing rhythm is fast, and the pacing matches the music tempo. The quick cuts in the drying process highlight the speed of the GHD hair dryer. # Benefits - [object Object] # Features - [object Object] # Call to action Available in the best salons and on ghdhair.com # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a split screen of dry hair and the GHD logo to set the scene for a side-by-side test. This captures attention and signals the brand. - 00:02–00:07 00:02–00:07: The ad states that it will be 'PUTTING ULTRA-FAST DRYING TO THE TEST' with 'GHD SPEED VS. COMPETITOR'. This introduces the test between the product and a competitor. The audience knows the purpose of the ad from the brand's POV. - 00:07–00:24 00:07–00:24: A side-by-side comparison is shown of the GHD Speed vs a competitor. The drying process is sped up. The audience experiences the test with timers on both sides. This visual demonstration emphasizes the GHD dryer’s speed advantage. - 00:24–00:26 00:24–00:26: The text, 'POWERFUL YET CONTROLLED', is displayed over the finished hair. This reinforces the benefits of the product and summarizes the overall brand positioning. - 00:26–00:30 00:26–00:30: The ad ends with the GHD logo, tagline, and the statement that it is 'AVAILABLE IN THE BEST SALONS AND ON GHDHAIR.COM'. This provides brand reinforcement and a clear call to action for purchase, concluding the narrative from the brand's point of view.

# Ad summary This ad showcases the GHD Speed hair dryer by comparing its speed to that of a competitor's dryer. The ad highlights the GHD Speed dryer's drying speed and availability in salons and online. # Brand positioning GHD is positioned as a brand that offers high-quality hair styling tools for professional and personal use. The brand emphasizes innovation, technology, and performance, as seen in the GHD Speed dryer. GHD seems to push against the traditional, slower drying methods by promoting ultra-fast drying with power and control. This positions GHD as a modern and effective solution for hair drying, appealing to users who value speed and efficiency. # Product The GHD Speed is a hair dryer designed for ultra-fast drying with power and control. The dryer is black with a circular control panel on the back that lights up with white and orange indicators. The dryer's USP is its speed, demonstrated through a comparison with a competitor's dryer. It aims to reduce drying time while maintaining control, making it ideal for individuals seeking efficient hair styling. It is available in the best salons and on ghdhair.com. # Visual style The ad has a sleek and modern aesthetic, employing a clean, minimalist design. The editing style uses quick cuts and static shots, creating a sense of urgency and directness. The production quality is polished and commercial, aligning with a high-end brand image. The pacing is fast, with cuts timed to the music beats, enhancing the rhythm and energy of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the GHD logo in a stylized, dotted font to grab immediate attention and introduce the brand. - 00:01–00:03 The ad presents the question, "How powerful is GHD Speed?", introducing the product's main feature and setting up a comparison scenario. - 00:03–00:05 The ad shows a slogan, "Speed dry with power and control," followed by a subtitle indicating a comparison: "GHD Speed vs. Competitor Dryers". This contrasts GHD Speed with competitor hair dryers. - 00:05–00:15 The ad directly compares the performance of a competitor's hair dryer against the GHD Speed dryer, with a split-screen showing a blue light emanating from the competitor's dryer against a bright orange light on the GHD Speed. This highlights GHD Speed's ultra-fast drying capabilities. - 00:15–00:19 The ad concludes with the GHD logo, reinforcing brand recognition and providing information on availability in the best salons and on ghdhair.com.

# Ad summary This ad showcases the GHD Speed hair dryer and its effectiveness by comparing it to a competitor. # Brand positioning GHD is a brand that promotes high-performance hair styling tools. The brand positions itself as being at the forefront of advanced technology in the hair styling industry. GHD offers a premium and efficient solution for consumers who value high-quality performance. # Product The featured product is the GHD Speed hair dryer. It's designed for ultra-fast drying and claims to significantly reduce drying time compared to competitors. The GHD Speed is visually sleek with a modern design, presented as a high-end, efficient tool in the hair styling market. The ad highlights the product's quick drying capabilities, setting it apart from standard hair dryers and addressing the need for speed and efficiency in hair styling. # Visual style The ad features a clean and modern aesthetic with a focus on product performance. It uses high contrast black and white visuals, enhancing the clinical, lab-like setting and emphasizing the speed test. The editing style employs static shots, highlighting the direct comparison between the two hair dryers. The production quality is polished, giving a commercial feel. The pacing is steady throughout, maintaining a consistent tempo that emphasizes the speed and efficiency of the GHD product. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The screen displays the text 'WET T-SHIRT DRYING COMPETITION' with the subtitle 'GHD SPEED VS. COMPETITOR.' This sets up a direct comparison, immediately framing the ad as a competitive test between the GHD Speed hair dryer and a competitor's product. This creates anticipation and interest by presenting a challenge. - 00:02–00:16 00:02–00:16 The screen is split, showing the GHD Speed hair dryer in action at the bottom and a competitor's dryer at the top. Each dryer is used on a wet t-shirt hanging on a clothesline. This showcases the drying process in real-time, allowing viewers to visually compare the effectiveness of each product. The brand is taking on the competitor head-to-head, promising superior drying capabilities. The perspective is from an objective observer, watching both dryers in action. - 00:16–00:17 00:16–00:17 Text overlay declares the 'WINNER! GHD SPEED' while the GHD Speed dryer has fully dried its t-shirt while the competitor's t-shirt still has wet spots. This declares the outcome of the competition. It confirms the GHD Speed's superior performance. The audience experiences validation from the brand. - 00:21–00:24 00:21–00:24 The text 'ULTRA-FAST DRYING' appears on a black screen. It re-emphasizes the key benefit of the GHD Speed hair dryer, highlighting its efficiency and speed. The messaging provides a clear takeaway, reinforcing the product's core value. The brand is delivering its key message directly. - 00:24–00:28 00:24–00:28 The ad ends with the GHD logo and tagline 'good hair day,' followed by the statement 'AVAILABLE IN THE BEST SALONS AND ON GHDHAIR.COM.' This concludes the ad by reinforcing brand identity and providing clear points of sale. The brand is solidifying its presence and directing consumers on where to purchase.

# Ad summary This ad showcases the ghd Speed & Professional Curl Diffuser. It features a split-screen visual of a model's hair before and after using the product, emphasizing the transformation in curl definition. The ad aims to highlight the effectiveness of the diffuser in achieving 'gorgeous' results. # Brand positioning ghd is presented as a premium hair styling brand focused on professional-quality results at home. The brand aims to occupy the space of a high-end, technologically advanced hair tool provider, emphasizing speed and professional results. By showcasing a specific product designed for curl definition, ghd positions itself as a brand that understands and caters to the specific needs of curly hair. This positioning is both functional, focusing on product performance, and emotional, aiming to deliver confidence and satisfaction through achieving desired hair styles. # Product The ghd Speed & Professional Curl Diffuser is a hair styling attachment designed to enhance and define natural curls. The product works by distributing air evenly to reduce frizz and speed up drying time. It is intended for individuals with curly or wavy hair looking to achieve defined, voluminous, and frizz-free curls. The ad highlights the diffuser's ability to transform hair from a 'before' state to a 'gorgeous after' state. A key selling point is the promise of professional-quality results, suggesting that the product bridges the gap between salon styling and at-home hair care. The ad also addresses the purchase barrier of uncertainty by visually demonstrating the product's effectiveness through a clear before-and-after comparison. # Visual style The ad employs a clean, direct, and professional visual style. The production quality appears highly polished with studio-style lighting and a plain white background. The image treatment emphasizes a before-and-after comparison through a split-screen layout and clear labeling. Typography is integrated with bold, legible fonts for callouts. The overall aesthetic is designed to be scannable and attention-grabbing in a feed. # Hooks Headline: SPEED & PROFESSIONAL CURL DIFFUSER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad presents a split-screen image of a model's hair to convey a direct comparison of results. One side of the model's hair is labeled as 'before,' showing natural curls, while the other side is labeled as 'after,' showing more defined and voluminous curls. This aims to capture attention and set the context of the advertisement from the brand's perspective. - The model is shown with a neutral expression to allow the hair transformation to be the focus. This presents the visual evidence of the product's effectiveness from the customer's perspective. - The product—ghd Speed & Professional Curl Diffuser—is featured prominently near the model and title to highlight the tool used to achieve the results and provide context for the image from the brand's perspective.

# Ad summary This ad for the GHD Speed hair dryer features a smiling woman with naturally curly hair using the dryer with a diffuser attachment. She dries her hair and shows the end results: bouncy, defined curls. The ad emphasizes that the dryer is ultra-fast and will not damage hair. # Brand positioning GHD, or Good Hair Day, positions itself as a brand dedicated to providing high-quality hair styling tools that deliver professional results. The brand's ethos is centered around empowering individuals to achieve their desired hairstyles with ease and confidence. They emphasize functional design and superior performance. GHD aims to occupy a space in the consumer's mind as a trusted partner in achieving consistently good hair days, elevating everyday routines into moments of self-care and self-expression. # Product The GHD Speed hair dryer is presented as an ultra-fast hair dryer that delivers professional results without causing heat damage. The product is intended for individuals who want to quickly and efficiently dry their hair while maintaining its health and integrity. It is shown with a diffuser attachment, making it suitable for defining natural curls and waves. The dryer's key USPs are its ability to dry hair quickly and its no-heat-damage technology, ensuring hair remains healthy and vibrant. The ad conveys that the GHD Speed hair dryer is worth trying for those seeking a time-saving and hair-friendly styling solution. # Visual style The ad has a polished UGC feel with a clean aesthetic. The editing style consists of quick cuts synchronized to the upbeat music, which adds to the fast-paced energy of the ad. The production quality is high, giving it a commercial look, but the framing and movement feel casual. The pacing is consistent, with several cuts per minute, maintaining a lively rhythm throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW ON GHDHAIR.COM # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman smiling and aiming the GHD Speed hair dryer directly at the camera lens. - 00:03–00:09 She uses the dryer on her wet, naturally curly hair, while smiling and making eye contact with the camera. - 00:09–00:12 The woman, now wearing a black leather jacket, holds the dryer in front of her face with her now fully dry, curly hair. - 00:12–00:13 The ad closes with a shot of the GHD logo along with the brand's website and the hashtag #ghdspeed.

# Ad summary This ad promotes the GHD Speed ultra-fast hair dryer. A woman with styled hair shows the hair dryer and how it can be used with a round brush to style hair. # Brand positioning GHD, short for Good Hair Day, is presented as a premium hair styling brand focused on innovation and speed. The brand name itself emphasizes the daily achievement of salon-quality hair. The ad suggests that GHD products provide power and control, enabling users to achieve their desired styles quickly and effectively. While not explicitly mentioned, the sleek, modern design of the hair dryer implies a positioning that values both performance and aesthetics, appealing to consumers who desire efficient and stylish hair styling solutions. # Product The GHD Speed is an ultra-fast hair dryer designed to quickly dry and style hair, as advertised through the text overlay "Ultra-Fast Hair Dryer." The hair dryer is black, with a sleek design. It is shown being used with a round brush to create voluminous curls. The ad highlights its "Power With Control," suggesting that the product offers both high performance and ease of use. The hair dryer is presented as a tool that helps users achieve professional-looking results at home. The ad addresses the purchase barrier of time by emphasizing the speed and efficiency of the product, appealing to those who want to style their hair quickly. # Visual style The ad has a polished and clean aesthetic with bright, even lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving it a commercial feel. The pacing is consistent at around 120 BPM, matching the upbeat background music. Cuts are timed to align with the music beats and text overlays, creating a visually engaging rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW ON GHDHAIR.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a woman smiling and holding the new GHD Speed hair dryer, conveying excitement and introducing the product. - 00:02–00:05 The woman continues to smile, displaying the result of using the GHD Speed hair dryer with a round brush, highlighting the product's ability to create beautifully styled hair. - 00:06–00:12 The woman holds up the product again so that the customer can view it, emphasizing the brand's message of "Power with Control,"

# Ad summary This ad features a before and after image of a woman with textured hair, demonstrating how the GHD Speed & Professional High Strength Comb Attachment can straighten and smooth hair. # Brand positioning GHD is presented as a high-end professional brand for hair styling. The brand is positioned as a provider of salon-quality results at home. It emphasizes speed, smoothness, and professional-grade tools, appealing to customers who value efficient and effective hair styling. # Product The featured product is the GHD Speed & Professional High Strength Comb Attachment, designed to be used with a compatible GHD hair dryer. The attachment is engineered for optimum tension, promising smooth, enhanced shine and professional straightening results. It is intended for individuals looking to quickly and efficiently achieve a sleek, straight hairstyle. The comb attachment is sold separately. # Visual style The ad features a clean, studio-shot aesthetic with a focus on product demonstration. The before-and-after split creates a clear visual contrast, emphasizing the product's efficacy. The lighting is bright and even, highlighting the shine and smoothness of the hair after using the GHD attachment. The overall impression is polished and professional. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The image presents a clear before-and-after transformation, with one side of the woman's hair showing its natural texture and the other side showing the straightened result after using the GHD product. This immediately conveys the product's effectiveness in altering hair texture, from the customer's point of view. - The tagline emphasizes the product's key features and benefits, such as speed, professional high strength, comb attachment, designed optimum tension, smooth results, and enhanced shine. This lists the reasons a customer should buy the product, from the brand's point of view. - The visual layout includes a clear depiction of the product itself, along with the brand logo, further reinforcing the product's identity and intended use. This also provides information about the product, from the brand's point of view.

# Ad summary This ad for ghd's new speed hair dryer features a woman demonstrating how quickly and easily she can dry and style her hair with the product. The visuals focus on the user experience and results, highlighting the product's efficiency and ability to deliver salon-quality hair. # Brand positioning GHD (Good Hair Day) is presented as a premium brand focused on empowering users to achieve salon-quality hair at home. The brand emphasizes innovation and performance, delivering professional-grade tools for everyday use. Its products aim to simplify the styling process, giving users control and confidence in their hair. GHD positions itself as a leader in hair technology, combining functional performance with aspirational beauty to elevate the user's hair routine. # Product The GHD Speed Hair Dryer is marketed as an ultra-fast hair dryer that provides power with control, designed for quick and easy styling. It's aimed at individuals who want to achieve salon-quality hair at home with minimal effort. The dryer's key selling points are its speed and ability to maintain control during use. The ad shows it drying hair quickly while still allowing for precise styling, addressing the common pain point of time-consuming hair routines. The sleek design and premium finish suggest a high-quality tool worth the investment for efficient and effective hair styling. # Visual style The ad has a polished UGC feel with clean, bright lighting and simple backgrounds. The editing is quick, with cuts timed to the upbeat music. The production quality is high, giving a professional yet relatable vibe. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP NOW ON GHDHAIR.COM # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman with wet, shoulder-length blonde hair holds and demonstrates the new ghd speed hair dryer by aiming it at her hair. - 00:03–00:08 00:03–00:08 The woman uses the ghd speed hair dryer and a round brush to dry and style her hair. - 00:08–00:11 00:08–00:11 The woman smiles, showcasing her styled blonde hair while holding the ghd speed hair dryer. - 00:11–00:13 00:11–00:13 The GHD logo and website address are displayed, along with the hashtag #ghdspeed.

# Ad summary This ad showcases the features of the ghd hair dryer, with models using the product in different ways. # Brand positioning GHD is presented as a brand providing high-quality hair styling tools. The brand is positioned in the market as a luxury hair tool brand. The brand aligns with the tone of easy, beautiful hair styling with advanced technology. GHD pushes against the category norm of heat damage, with features that protect hair. # Product The ad features ghd’s ultra-fast hair dryer, with ghd halo technology, engineered to dry hair fast, without heat damage, while producing a smooth, frizz-free finish. It features hot and cool dual-air flow, and a cool-scalp and cool-touch exterior. The product features are powerful, yet controlled. # Visual style The ad is bright and clean, with quick cuts, and smooth transitions. It is a polished commercial with a clear focus on product features and benefits. The pacing is upbeat, following the tempo of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A woman looks toward the camera and flips her blonde waves. - 00:01–00:05 00:01–00:05 A woman is shown from the side, with wet hair being dried by the ghd dryer. This is intended to show how the product is used and who the product is for. - 00:05–00:13 00:05–00:13 The ad features a woman styling her hair with the ghd dryer. This is intended to show how the product is used and who the product is for. - 00:13–00:23 00:13–00:23 Different hairstyles and hair colors are shown, with text overlaying the video. This is intended to illustrate the benefits of using the product. - 00:23–00:27 00:23–00:27 The brand logo is shown.

# Ad summary A woman with long, dark hair uses the new GHD Speed hair dryer to quickly dry her hair and achieve a voluminous, wavy style. # Brand positioning GHD (Good Hair Day) is presented as a brand focused on providing high-performance hair styling tools for achieving salon-quality results at home. The brand values speed and efficiency, as highlighted by the "NEW GHD SPEED HAIR DRYER." The ad suggests the brand is innovative and responsive to the needs of customers who want to save time without compromising on style. GHD positions itself as a provider of tools that empower users to quickly and easily achieve beautiful, healthy-looking hair, aligning with a lifestyle that values both convenience and aesthetic appeal. # Product The advertised product is the new GHD Speed Hair Dryer, designed for ultra-fast hair drying. The hair dryer is shown to quickly transform wet, straight hair into a voluminous, wavy style. The ad implies that the product is easy to use and efficient, allowing users to achieve their desired hairstyle in less time. The focus is on speed and effectiveness, making it an ideal tool for individuals who want to style their hair quickly without sacrificing results. The phrase "attachment sold separately" suggests that additional attachments can be purchased to customize the hair drying experience, potentially expanding the range of styles achievable with the device. # Visual style The ad has a clean, minimalist aesthetic with a focus on showcasing the product and the results it delivers. The editing is quick, with fast cuts between the "before" and "after" stages of the woman's hair. The production quality is polished, giving the ad a professional feel. The pacing is upbeat, matching the energetic music and the quick transformation of the woman's hair. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the GHD logo. - 00:01–00:04 00:01–00:04: A woman with wet, straight hair holds up the GHD Speed Hair Dryer and smiles, showing the product. - 00:04–00:06 She uses the hair dryer, and her hair quickly becomes dry and full of volume. - 00:06–00:08 00:06–00:08: She styles the hair, showing the finished results with big wavy hair and smiles. - 00:08–00:09 The ad ends with the GHD logo.

# Ad summary This ad compares the drying time of a ghd hair dryer with a competitor's hair dryer. It highlights the ghd dryer's ultra-fast drying time, shine benefits, and lack of heat damage. # Brand positioning ghd is presented as a high-performance hair tool brand. The brand positions itself as superior to competitors by showcasing its ultra-fast drying capabilities and providing hair with up to 53% more shine while also ensuring no heat damage. The brand aims to occupy a space in the consumer's mind as a high-quality tool that provides superior performance and healthy results. # Product The ghd hair dryer is presented as an ultra-fast drying hair tool that delivers up to 53% more shine and no heat damage compared to competitors. The product is a sleek, black handheld dryer with a unique nozzle. The ad shows the ghd hair dryer being used in a side-by-side comparison against a competitor's hair dryer to demonstrate its quick drying capabilities. This comparison addresses potential purchase barriers by showcasing the visible difference in drying time and shine, encouraging viewers to choose the ghd product for faster, healthier-looking results. # Visual style The ad has a clean and polished aesthetic with a focus on product demonstration. The editing style consists of static shots and smooth transitions, with a clear emphasis on showcasing the product's performance. The production quality is high, resembling a commercial with a professional look. The pacing is consistent, with cuts timed to the music beats, creating an audio-visual sync that enhances the overall impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a side-by-side comparison of two hair dryers positioned over strands of wet hair. - 00:00–00:02 Text overlay prompts a question that the ad will go on to answer by starting a race between the two hair dryers. - 00:02–00:15 The ad then cuts to a close-up of the hair dryers as they begin drying the hair, showing the ghd dryer drying the hair much faster than its competitor. - 00:15–00:17 The ad then cuts to a close up of the side-by-side results of each hair dryer. - 00:17–00:19 The ad then highlights that the ghd hair dryer delivers up to 53% more shine. - 00:20–00:21 The ad concludes by highlighting that the ghd hair dryer causes no heat damage.

# Ad summary This ad for GHD showcases the features of their new hair dryer and its ability to dry hair quickly. A woman with curly hair holds the hair dryer with the diffuser attachment, dances, and puts her hand in her hair. # Brand positioning GHD is presented as a high-end hair styling brand that offers high-quality tools for achieving good hair days. The brand emphasizes innovation and speed with its new hair dryer, aiming to provide users with efficient and effective styling solutions. GHD does not follow the norm of overly technical, product-focused ads. Instead, it positions itself as a lifestyle brand that understands and caters to the user's desire for quick, effortless, and confident hair styling. # Product The GHD hair dryer is showcased as an ultra-fast hair dryer designed for efficient and effective hair styling. The ad highlights its ability to quickly dry hair, allowing users to achieve desired looks in less time. The product features a diffuser attachment, sold separately, which is ideal for curly hair and helps to enhance natural curls. The hair dryer addresses the purchase barrier of time by offering a fast-drying solution, implying it's perfect for those with busy lifestyles. The ad conveys the idea that this product is worth buying for its convenience and ability to deliver salon-quality results at home. # Visual style The ad has a polished and modern aesthetic, with a clean white backdrop that puts the focus on the woman and the product. The editing is simple with static shots and smooth transitions. The production quality is high, which supports the tone of modern confidence. The pacing is consistent with the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a black screen displaying the GHD logo, signaling brand recognition and setting a sleek, modern tone. - 00:01–00:04 00:01–00:04: A woman stands against a white wall, holding the GHD hair dryer with the diffuser attachment. She runs her fingers through her curly hair and then spins to face the camera with a smile. This moment is from her perspective and shows how easy the hair dryer is to use. The tone is playful and confident. - 00:04–00:06 00:04–00:06: The woman puts her hand on her head and looks at the camera. The message is that the hair dryer is ultra-fast and the tone is confident. - 00:06–00:07 00:06–00:07: The ad ends with a black screen displaying the GHD logo and the tagline "good hair day,". This moment reinforces the brand's promise of delivering great hair days through its products, leaving the audience with a positive brand association.