How Flakes Advertises on Meta

# Ad summary This ad features a personal testimonial about Flakes shampoo and conditioner. The ad shows the bottles in the shower while text overlays detail the user's struggle with dandruff and hair loss before using Flakes, and how quickly the product cleared their scalp and restored hair growth. # Brand positioning Flakes is presented as a functional solution for individuals struggling with severe dandruff and related hair loss. The brand positions itself as a provider of effective treatment, promising a clear scalp and hair regrowth within a short timeframe. By addressing a common frustration and offering tangible results, Flakes aims to instill confidence in its target audience, suggesting that its products are a reliable and quick solution to their scalp and hair concerns. # Product Flakes offers a shampoo and conditioner designed to treat severe dandruff and promote hair regrowth. The products reportedly clear the scalp in as little as two weeks, facilitating hair regrowth in previously affected areas. Marketed towards individuals experiencing hair loss due to dandruff, the shampoo and conditioner claim to restore hair follicles and improve scalp health. The ad highlights the product's ability to deliver noticeable results quickly, addressing concerns about ineffective treatments and long-term hair loss, thus positioning the Flakes duo as a viable solution for those seeking a reliable way to combat dandruff and stimulate hair growth. # Visual style The ad features a simple, unfiltered aesthetic with a focus on product visibility and clarity. The static shot and clear lighting emphasize the products themselves. The editing style is minimal, relying on a single continuous shot. The production quality leans towards a UGC feel, aligning with the testimonial format. The pacing is slow, allowing viewers to read the text and fully absorb the message. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 The ad opens with a shot of the Flakes shampoo and conditioner bottles inside a shower, signaling the product's intended use in personal care routines. - 00:00–00:15 Text overlays appear on the screen, recounting a personal testimonial about the user's experience with hair loss and severe dandruff. - 00:00–00:15 The text details how the user initially thought they were going bald at 27 but later discovered that severe dandruff was killing their hair follicles. - 00:00–00:15 The testimonial continues, explaining how using Flakes cleared their scalp in two weeks and restored hair growth in areas they thought were lost forever. The user expresses regret for not discovering the product sooner.

# Ad summary This ad for Flakes anti-dandruff shampoo features a man sitting on a couch talking about the fungus that lives on everyone's head and causes dandruff. He explains that Flakes shampoo has twice the pyrithione zinc as compared to legacy shampoo brands and contains zero parabens, paragons, or synthetic fragrances. The ad includes a 20% off discount, plus a free scalp brush and a 30-day money-back guarantee. # Brand positioning Flakes is presented as a modern, science-backed solution to dandruff that stands apart from traditional brands. The brand emphasizes its use of twice the pyrithione zinc compared to legacy shampoos, suggesting a superior functional benefit. It also highlights the absence of parabens, paragons, and synthetic fragrances, appealing to consumers seeking cleaner, more natural ingredients. The brand aims to occupy a space in the market as an effective yet gentle dandruff treatment, aligning with values of transparency and scientific efficacy. # Product Flakes is an anti-dandruff shampoo designed to combat dandruff caused by the fungus Malassezia. It contains twice the pyrithione zinc compared to legacy shampoo brands. The shampoo is formulated without parabens, paragons, or synthetic fragrances. It is available in a turquoise bottle, while the moisturizing conditioner is available in a black bottle. The product is for anyone who suffers from dandruff and wants a gentle yet effective solution. # Visual style The ad has a hybrid visual style, blending UGC-style footage with polished product shots and animated graphics. The editing style is quick cuts, with a consistent pace throughout the ad. The production quality is a mix of casual and professional, which supports the intended tone of being informative and approachable. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Go to byeflakes.com right now, check it out. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a man in a car, directly addressing the viewer, stating that they have fungus on their face and in their hair. This is intended to grab the viewer's attention with a surprising and slightly alarming statement. - 00:02–00:03 00:02–00:03 The man transitions to sitting on a couch in front of a microphone, inviting the viewer to talk about it. This sets a casual, conversational tone, as if the viewer is listening to a podcast. - 00:03–00:04 00:03–00:04 The man introduces Malassezia, the fungus that causes dandruff. This begins the educational portion of the ad, framing the issue as a scientific problem. - 00:04–00:08 00:04–00:08 An animated graphic shows the fungus living on the scalp, feeding on oil. The man explains that the fungus lives rent-free on your head and thrives on oil, stress, and humidity. This illustrates the cause of dandruff in a visual and memorable way. - 00:08–00:13 00:08–00:13 The man scratches his beard and head, and the ad cuts to a close-up of dandruff flakes. He states that it's "flake fest 2025" and that it's not the viewer's fault, it's science. This normalizes the problem and reassures the viewer that they are not alone. - 00:13–00:18 00:13–00:18 The man reiterates that Malassezia is a fungus that lives on everyone's head. This reinforces the scientific explanation and sets up the solution. - 00:18–00:23 00:18–00:23 The man explains that when the fungus goes wild, the scalp flakes out and it gets grosser. This emphasizes the negative consequences of unchecked dandruff. - 00:23–00:26 00:23–00:26 The ad cuts to a close-up of dandruff flakes, and the man states that flakes fuel more yeast, leading to everything you know and hate about dandruff. This reinforces the negative consequences of unchecked dandruff. - 00:26–00:30 00:26–00:30 The man states that dandruff is embarrassing, but luckily, there's Flakes. This introduces the product as the solution to the problem. - 00:30–00:36 00:30–00:36 The ad shows the Flakes anti-dandruff shampoo and moisturizing conditioner. The man states that Flakes has twice the pyrithione zinc as compared to legacy shampoo brands. This highlights the product's key benefit. - 00:36–00:42 00:36–00:42 The man explains that other brands use harsh chemicals or not enough pyrithione zinc. This positions Flakes as a superior alternative. - 00:42–00:50 00:42–00:50 The man states that Flakes has zero parabens, paragons, or synthetic fragrances and smells amazing. This highlights the product's additional benefits. - 00:50–00:52 00:50–00:52 The man states that Flakes breaks the cycle. This reinforces the product's effectiveness. - 00:52–01:02 00:52–01:02 The man encourages viewers to go to byeflakes.com and check it out, offering 20% off, plus a free scalp brush and a 30-day money-back guarantee. This provides a strong incentive to purchase the product.

# Ad summary A man describes his struggle with dandruff and how using Flakes shampoo and conditioner has helped solve his problem. He explains that most dandruff shampoos simply manage the symptoms of dandruff, while the active ingredient in Flakes products, pyrithione zinc, kills the dandruff-causing fungus. He adds that the shampoo has no harsh sulfates, and the conditioner contains MCT oil to keep the scalp healthy. Customer reviews are shown, as well as an offer for 20% off and a free brush with purchase. # Brand positioning Flakes aims to be the solution to dandruff and itchy scalp by eliminating the fungus, rather than only managing the symptoms. The brand positions itself as a solution to a recurring problem. The brand aligns with the values of health and simplicity. The product is meant to target the source of the issue, standing in contrast to typical shampoos that don’t treat the fungus itself. This is a functional brand positioning. # Product The featured products are Flakes anti-dandruff shampoo and moisturizing conditioner. The shampoo is described as targeting and killing the fungus that causes dandruff, rather than just managing it. It contains twice the pyrithione zinc as other dandruff shampoos. The shampoo is also sulfate-free. The Flakes conditioner contains MCT oil, which keeps the scalp healthy without feeding the dandruff problem. The ad presents this product as a true solution to dandruff, unlike other products on the market. # Visual style The ad has a UGC style, with the main presenter looking directly at the camera. The cuts are somewhat quick. The overall feel is lighthearted and informative. Pacing is moderate and consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check out the links below. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad opens by explaining that dandruff is not simply dry skin, it is a fungus called Malassezia. The speaker states that this fungus lives on your head, causes inflammation, and damages hair follicles. The presenter adopts a straightforward tone. - 00:06–00:09 00:06–00:09 Continuing the explanation, the speaker states that most shampoos don’t kill the fungus, but instead irritate it and make it worse. The presenter maintains a straightforward tone. - 00:09–00:12 00:09–00:12 As a continuation of the previous point, the speaker shares that you’re stuck in a cycle where nothing works. The presenter maintains a straightforward tone. - 00:12–00:17 00:12–00:17 The speaker transitions into his own experience, explaining that he thought he had bad dandruff and was using products that couldn’t fix the problem. The presenter maintains a straightforward tone. - 00:17–00:25 00:17–00:25 The speaker introduces Flakes, clarifying that it has twice the pyrithione zinc that is required to kill the dandruff-causing fungus. He adds that it is sulfate free, and includes separate shampoo and conditioner. The presenter maintains an informative and straightforward tone. - 00:25–00:31 00:25–00:31 The speaker explains that the shampoo targets the fungus while the MCT oil in the conditioner keeps the scalp healthy without feeding the problem. The presenter maintains an informative tone. - 00:31–00:35 00:31–00:35 The speaker explains that his hair feels healthier. Now he understands why the product is working, rather than simply hoping. The presenter maintains an informative tone. - 00:35–00:39 00:35–00:39 The speaker provides social proof with customer reviews, stating that over a million bottles have been sold because the product targets the problem. The presenter maintains an informative tone. - 00:39–00:46 00:39–00:46 The speaker introduces an offer for 20% off plus a free brush. The presenter maintains an excited tone. - 00:46–00:50 00:46–00:50 The speaker states the product is not feeding the fungus and encourages viewers to check out the links below. The presenter maintains a straightforward tone.

# Ad summary This ad promotes Flakes anti-dandruff shampoo and conditioner for men. It features a man explaining how he got rid of his dandruff by using Flakes. The ad shows the product being used in the shower and highlights its key features, such as being dermatologist-designed, containing clinically-backed ingredients, and being free of harsh chemicals and sulfates. The ad ends with a call to action to check out the product at byeflakes.com. # Brand positioning Flakes is presented as a dermatologist-designed solution for men's dandruff, emphasizing clinically-backed ingredients and natural components. The brand positions itself as a provider of real care for scalp health, contrasting with products that contain harsh chemicals and sulfates. Flakes aims to occupy a space in the market that values effective, gentle, and scientifically supported dandruff treatment, aligning with a lifestyle that prioritizes natural and healthy solutions. # Product Flakes offers an anti-dandruff shampoo and conditioner designed for men. The shampoo contains 2% pyrithione zinc to target dandruff at the root cause. The product is dermatologist-designed with clinically-backed ingredients and is formulated without harsh chemicals or sulfates, using only natural ingredients. The ad highlights that Flakes is a solution to end dandruff forever, addressing the need for effective dandruff treatment without compromising on gentle and natural ingredients. # Visual style The ad has a UGC feel with quick cuts and a mix of close-up and medium shots. The production quality is decent, with clear visuals and good lighting. The editing rhythm is fast-paced, with cuts timed to the music and voiceover lines. The overall aesthetic is clean and modern, with a focus on showcasing the product and its benefits. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Check it out today # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with close-up shots of hair and scalp covered in dandruff flakes, creating a sense of discomfort and highlighting the problem the product aims to solve. - 00:01–00:03 00:01–00:03: A man introduces the topic of dandruff and states that it starts with scalp health, setting the stage for the solution he is about to present. The message is conveyed from the perspective of someone who has experienced and overcome the issue. - 00:03–00:07 00:03–00:07: The ad emphasizes the discomfort and need for care associated with dandruff, framing it as the scalp's way of asking for help. This is told from the perspective of someone who understands the problem and is offering a solution. - 00:07–00:16 00:07–00:16: The ad introduces Flakes as the solution, highlighting its dermatologist-designed formulation and clinically-backed ingredients, including 2% pyrithione zinc. This is presented from the brand's perspective, aiming to establish credibility and effectiveness. - 00:16–00:21 00:16–00:21: The ad emphasizes the product's gentle formulation, stating that it contains no harsh chemicals or sulfates, only natural ingredients that work. This is conveyed from the brand's perspective, addressing potential concerns about harshness and promoting a natural approach. - 00:21–00:23 00:21–00:23: The ad concludes by promising to end dandruff forever with Flakes and provides a call to action to check it out today at byeflakes.com. This is presented from the brand's perspective, encouraging immediate action and purchase. - 00:23–00:31 00:23-00:31: The ad shows the product and lists the benefits of the product.

# Ad summary This ad features a creator-style testimonial for Flakes shampoo and conditioner for dandruff. The presenter emphasizes that it fixes the root cause of dandruff, rather than hiding the problem. # Brand positioning Flakes is presented as a premium and effective solution for dandruff and scalp issues, setting itself apart from standard dandruff treatments that merely mask the problem. The brand emphasizes its clinically proven formula with 2% pyrithione zinc to kill the fungus causing dandruff, while also being gentle and free of harsh ingredients like sulfates and oils. Flakes positions itself as a solution that offers long-term scalp health rather than a temporary fix. The brand aligns with a health-conscious lifestyle that prioritizes quality ingredients and effective treatment. # Product Flakes offers a shampoo and conditioner combo for dandruff treatment, designed for individuals who suffer from itchy scalp and flakes. The product contains a clinically proven 2% pyrithione zinc, targeting the root cause of dandruff by killing the fungus. The products are formulated without harsh ingredients, sulfates, or oils, ensuring they do not strip the hair of its natural moisture. The ad features an additional serum to apply after showering and before bed. The USP is the formula's ability to effectively resolve dandruff issues, reduce itchiness, and promote a healthier, fuller head of hair. Flakes can be used on the hair and beard. # Visual style The ad has a polished UGC feel, using clean, bright lighting and split-screen shots. The editing is quick, with cuts timed to match the speaker's pacing. The visual motifs include showcasing the product bottles and the presenter's face in a selfie style. The pace is consistent throughout, enhancing the conversational tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get the shampoo and conditioner a shot because it's 20% off, plus you get a free scrub brush. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The presenter holds a bottle of the product and asks if it works, setting up the premise of a product review. - 00:03–00:06 00:03–00:06 The presenter promises viewers will notice their scalp feels cleaner after the first few washes, establishing a direct benefit. - 00:06–00:08 00:06–00:08 He contrasts the product’s clean feel with the “stripped down chemically clean” sensation from other products, differentiating Flakes from competitors. - 00:09–00:11 00:09–00:11 The presenter asserts that the itching starts to go away in the first week of use, highlighting quick relief. - 00:11–00:15 00:11–00:15 He adds that users will stop scratching their head and the flakes on their shirts will disappear, visually demonstrating relief from dandruff symptoms. - 00:15–00:19 00:15–00:19 He also points out that using the shampoo on his beard has made it thicker and denser, expanding the product's benefits. - 00:20–00:23 00:20–00:23 He reiterates that using the shampoo helps reduce white flakes on shirts, addressing a common and embarrassing problem. - 00:23–00:25 00:23–00:25 The presenter notes most guys see a difference after a couple of weeks, setting a realistic expectation. - 00:25–00:35 00:25–00:35 The presenter shows customer reviews emphasizing scalp health, hair fullness, and reduced irritation, reinforcing the product's effectiveness. - 00:35–00:41 00:35–00:41 He claims the product addresses the root issue, killing the fungus that causes inflammation, distinguishing Flakes from products that merely hide dandruff. - 00:41–00:47 00:41–00:47 The presenter describes the product’s formulation, mentioning no harsh ingredients, sulfates, or oils, assuring viewers of the product’s safety and quality. - 00:47–00:51 00:47–00:51 He promotes the current offer of 20% off plus a free scrub brush, incentivizing immediate purchase. - 00:51–00:57 00:51–00:57 The presenter mentions their serum and gives application directions, encouraging a full hair care routine. - 00:57–01:02 00:57–01:02 The presenter says viewers shouldn't use medications before they try the product. - 01:02–01:06 01:02–01:06 The ad ends with the Flakes logo and product lineup with a voiceover and shows a man scrubbing his hair with the scalp brush.

# Ad summary This ad for Flakes dandruff shampoo features a man on a football field and a dermatologist explaining how Flakes shampoo works to eliminate dandruff by targeting the root cause of Malassezia. # Brand positioning Flakes is presented as an effective dandruff solution. The brand stands apart from other market-leading brands because the product contains twice the amount of pyrithione zinc. Flakes emphasizes their dedication to helping people, not just selling a product. # Product Flakes is a dandruff shampoo containing 2% pyrithione zinc. The product's main selling point is that it contains twice the amount of pyrithione zinc as leading brands. Pyrithione zinc is a potent anti-fungal agent that targets and eliminates malassezia, which is the primary cause of dandruff. Flakes helps to reduce excess skin cell turnover and eliminate dandruff together. The product also provides a money-back guarantee if it doesn't work for you. # Visual style The ad is a blend of UGC and polished commercial styles. It incorporates elements such as quick cuts, static shots, and text overlays. The production quality is mostly high, which is aligned with the need to present medical information accurately. Pacing is medium to fast. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Give us a try today. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:10 The male presenter describes how he used all the other products and went down rabbit holes of using olive oil and coconut oil. - 00:10–00:22 A dermatologist says that dandruff is an overgrowth of yeast and Flakes works to drop yeast counts. - 00:22–00:28 The dermatologist says his company set out to create the most effective and best-smelling anti-dandruff products. - 00:28–00:34 The dermatologist says that the product contains 2% pyrithione zinc which is twice the amount of the market-leading brands. - 00:34–00:41 The dermatologist describes how pyrithione zinc targets and eliminates malassezia, which is the primary cause of dandruff. - 00:41–00:46 The dermatologist says that by controlling the malassezia population, you can reduce excess skin cell turnover and eliminate dandruff together. - 00:46–00:51 The male presenter says that they are not trying to sell a product to someone and have it not work; they are here to help people. - 00:51–00:55 The male presenter states that if it doesn't work for you, you can get your money back. - 00:55–00:56 The male presenter says give them a try today and says thanks, guys. - 00:56–01:00 Text overlays show the benefits of the product as well as the guarantee and an offer.

# Ad summary This ad demonstrates the Flakes anti-dandruff shampoo and conditioner. It highlights the ingredients in the product and how quickly it can work. # Brand positioning Flakes positions itself as a modern solution to the common problem of dandruff, specifically targeting men. The brand seems to push against the clinical or medicinal positioning of typical anti-dandruff brands with its use of natural ingredients, a fresh aesthetic, and a focus on effective yet gentle solutions. The brand presents a male-focused product that takes its users needs seriously, addressing a common and potentially embarrassing problem with a sense of understanding and a commitment to quality. # Product The Flakes anti-dandruff shampoo and conditioner are designed to combat dandruff and strengthen hair. The shampoo and conditioner contains 2X pyrithione zinc, an ingredient that eliminates dandruff, as well as peppermint oil, MCT oil, and tea tree oil. The shampoo and conditioner also contains 100% natural fragrance and has no harsh chemicals. The ad claims that users can see results in as little as two washes. The brand highlights that the product is dermatologist-designed and tested. # Visual style The ad has a polished and clean aesthetic with quick cuts and transitions. The production quality is high-end, giving it a commercial feel. The pacing is fast, with frequent cuts to different shots, keeping the viewer engaged. The cuts are timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action byeflakes.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an animated visual of hair follicles with a yellow fungus-like growth attached, representing the cause of dandruff. This is designed to convey the message that dandruff is caused by fungus. - 00:02–00:05 00:02–00:05 The ad transitions to shots of shampoo and conditioner bottles covered in suds in a shower, with the word "Flakes" on the bottles. This introduces the brand and suggests the product is designed to combat flakes. - 00:05–00:08 00:05–00:08 The ad shows a close-up of hands dispensing white shampoo and conditioner from the product bottles. This highlights the products, showing the texture and consistency. - 00:08–00:10 00:08–00:10 A man in a bathroom holds up the blue and green Flakes bottles, presenting them to the camera, with the overlay text "For men". This highlights the product is for men. - 00:10–00:14 00:10–00:14 The ad transitions to close-ups of the product bottles under running water, highlighting its anti-dandruff shampoo features such as "2X pyrithione zinc", followed by the overlay text "(the good stuff that actually eliminates dandruff)". This reinforces the functional benefits and differentiating factors of the product. - 00:14–00:21 00:14–00:21 The ad shows people in the shower using the product, highlighting ingredients such as "peppermint oil", "MCT oil", "tea tree oil", and "100% natural fragrance," while also claiming "No harsh chemicals". This highlights the products ingredients and implies that it is better for you than other anti-dandruff shampoos. - 00:21–00:25 00:21–00:25 The ad returns to a shot of a man running his hands through his hair. The ad then shows a man with a nose ring smiling. The overlay text states, "See results in as little as 2 WASHES!". This demonstrates the products effectiveness. - 00:25–00:28 00:25–00:28 The ad displays a grid of men using the product in the shower with overlay text of "100,000+ guys TRUST Flakes." This uses social proof and implies that many people have had good results with the product. - 00:28–00:31 00:28–00:31 The ad displays the two product bottles sitting side-by-side near a pool with the URL "byeflakes.com" overlayed. The visual and text call the customer to action to visit the website. - 00:31–00:40 00:31–00:40 The ad concludes by displaying the two product bottles, the overlay text stating "Anti-dandruff Shampoo and Conditioner for Men" and checkmarks next to "Stops Dandruff," "Strengthens Hair," and "Dermatologist designed and tested". This reinforces the product and target audience while reiterating the value proposition of the product.

# Ad summary The ad explains that dandruff is caused by fungus that lives on the scalp and feeds on oil. The ad shows through a circular diagram that moisturizing can feed the fungus that lives on the scalp, which will cause flakes. # Brand positioning The ad does not explicitly mention the brand, but it positions itself as an educational resource on the science behind dandruff. The brand aims to occupy a space in the consumer's mind as a knowledgeable and trustworthy source of information, which might be useful for those struggling with dandruff. The brand aligns with values of transparency and scientific accuracy. It challenges the norm of simply selling a solution without explaining the underlying problem, aiming to empower customers with knowledge. # Product The ad does not feature a specific product, but it addresses the common problem of dandruff. It explains that dandruff is caused by a yeast called Malassezia that lives on the scalp and feeds on oil. The ad suggests that moisturizing the scalp can exacerbate the problem by feeding the fungus. It highlights that the flakes associated with dandruff are actually fungus waste. The ad implies that the featured brand has a solution for this problem, because the ad exists to educate the customer about dandruff. # Visual style The ad has a clean, scientific, and educational visual style. The production quality is highly polished, featuring professional illustrations and clear typography. The ad uses a diagram as a visual motif to explain the cause of dandruff. The image treatment is simple and straightforward, with no filters or excessive effects. The typography is clean and legible, contributing to the ad's informative tone. # Hooks Headline: Dandruff Is Caused By Fungus # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a statement of truth, delivered from the brand's perspective, to grab attention and establish credibility. The message being conveyed is that dandruff is caused by fungus. - The brand provides a brief scientific explanation, from the brand's perspective, detailing how a yeast called Malassezia lives on the scalp and feeds on oil. This is included to educate the audience about the root cause of dandruff. - The brand warns that moisturizing the scalp can worsen the problem by feeding the fungus, spoken from the brand's perspective. This is to emphasize the importance of addressing the underlying issue rather than just treating the symptoms. - The brand explicitly points out that the flakes associated with dandruff are actually fungus waste, from the brand's perspective, to further drive home the idea that dandruff is caused by fungus waste.

# Ad summary A man presents Flakes dandruff shampoo and conditioner as a solution for dandruff. # Brand positioning Flakes is a brand offering dandruff shampoo and moisturizing conditioner designed to address scalp fungus, unclog follicles, and reduce inflammation. The brand positions itself as a first step before resorting to treatments like Minoxidil or Finasteride, focusing on addressing the root cause of scalp issues to create a healthy environment for hair growth. This functional approach appeals to consumers seeking a proactive, science-backed solution for scalp health rather than merely masking symptoms. # Product Flakes offers a dandruff shampoo and moisturizing conditioner designed to address the underlying issues of an unhealthy scalp. The shampoo contains a clinically dosed 2% pyrithione zinc to kill fungus, while the conditioner contains MCT oil to help calm inflammation. Marketed to both men and women, the brand offers a bundle with both products, alongside a free scalp brush. Flakes presents itself as more than a cover-up. It instead targets the foundation of the problem by solving an unhealthy scalp, not just addressing hair loss. # Visual style The ad is a mix of polished commercial and UGC-style footage. The creator is well-lit and groomed, but the settings vary between professional and casual. Quick cuts and text overlays add a sense of urgency, while the overall aesthetic is clean and modern. The editing pace is medium, with roughly 10–12 cuts per minute, timed to align with voiceover phrases. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Grab it while you can # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:00 The ad begins with a shot of Flakes product bottles on a wood floor. - 00:00–00:01 00:00–00:01 The creator states he switched to Flakes, and there are many others who have seen benefits from using it. He shares his perspective as a satisfied customer. - 00:01–00:05 00:01–00:05 The ad presents user reviews supporting Flakes as a solution for dandruff and itchy scalp. It conveys the message that numerous individuals have found the product to be effective, building trust and credibility. - 00:05–00:09 00:05–00:09 The creator suggests trying Flakes before considering options like Minoxidil or Finasteride. It implies that Flakes offers a less extreme, more natural alternative for addressing scalp issues before resorting to harsh treatments. - 00:09–00:13 00:09–00:13 He states you might not have a hair loss problem, you might just have a scalp problem, explaining that many people are not aware of this. He's sharing his perspective and insight. - 00:13–00:18 00:13–00:18 He explains that an inflamed, flaky, or constantly itchy scalp creates the worst possible environment for hair to actually grow. - 00:18–00:22 00:18–00:22 He clarifies that the flaking is not a dry scalp, it’s fungus. He presents this fact as an issue to be addressed, making the case for specialized products like Flakes. - 00:22–00:27 00:22–00:27 He continues, describing the fungus as feeding on oil, clogging follicles, and causing inflammation. - 00:27–00:31 00:27–00:31 The creator suggests using Flakes instead of messing up your hormones with Finasteride. This implies that Flakes is the preferred solution. - 00:31–00:35 00:31–00:35 The ad shows a close up of an infected scalp, then goes back to the creator as he explains that if the scalp is still wrecked, you are just putting a bandaid on a wound. - 00:35–00:38 00:35–00:38 The creator shares he started with Flakes because it actually fixes the foundation of the issue, further solidifying his position as a knowledgeable customer. - 00:38–00:43 00:38–00:43 The ad shows the creator in the shower, as he then details that Flakes is clinically dosed 2% pyrithione zinc to kill fungus and then MCT oil to help calm the inflammation. - 00:43–00:48 00:43–00:48 He offers a two pack plus a scrub brush, and says men and women are eating this stuff up, so grab it while you can. - 00:48–00:53 00:48–00:53 The ad shows the creator using the product in the shower and shows on-screen text highlighting the key details.

# Ad summary This ad aims to sell anti-dandruff shampoo, by calling out the target audience's discomfort with visible flakes. The ad promises the viewer the ability to return to wearing black shirts again, with a money back guarantee. # Brand positioning The brand Flakes appears to be a modern, scientific solution to dandruff. It is positioned as a quick and easy way to end dandruff, so that the customer can get back to their life, particularly wearing black shirts again. The brand positions itself as a solution that is so reliable, that it comes with a money back guarantee. # Product The ad features Flakes Anti-Dandruff Shampoo in a green bottle. The product is designed to quickly end dandruff, allowing the consumer to wear black shirts again. The brand offers a 30 day money back guarantee. # Visual style The ad features a product shot with clean, modern aesthetics. It uses a simple, color-coordinated palette and a minimalist approach, giving it a high-end feel. # Hooks Headline: From Self-Conscious to Self-Confidence. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From the brand's perspective, the ad opens by highlighting the viewer's transition from self-conscious to self-confidence. - Speaking directly to the consumer, the brand promises an end to dandruff quickly, implying they can confidently wear black shirts again. - The product is presented as a solution to the problem. The brand then encourages the customer to make a purchase by providing a 30 day money back guarantee.

# Ad summary This ad features a man in an outdoor shower promoting Flakes shampoo and conditioner. He applies the shampoo to his hair and remarks on how it gets rid of dandruff. # Brand positioning Flakes is presented as a solution to dandruff that is different than other brands on the market. The brand aligns with a lifestyle that values effective personal care without harsh chemicals or artificial fragrances. Flakes emphasizes the use of natural ingredients and a commitment to healthy hair, positioning itself as a 'sidekick' for those seeking to improve their hair health without compromising on product quality. # Product The product featured is Flakes anti-dandruff shampoo, highlighted for its exclusion of harsh chemicals and parabens commonly found in other dandruff shampoos. It contains two times more zinc, which is a key ingredient for eliminating dandruff, and has a cedar mint scent that is highlighted in the ad. The ad also mentions Flakes conditioner that contains MCT oil and peppermint oil. The man in the ad uses both products, noting the shine they impart to his hair and the tingly feeling provided by the shampoo. # Visual style The ad has a casual, UGC-feel, employing quick cuts and natural lighting. The editing rhythm is quick, with cuts timed to match the speaker's pauses. The production quality resembles that of a self-made commercial, lending authenticity to the speaker's endorsement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a man in an outdoor shower addressing the camera about his dandruff issues. - 00:05–00:17 He expresses relief at discovering Flakes shampoo as the solution, which contains no harsh chemicals or parabens, unlike many other dandruff shampoos on the market. - 00:17–00:24 He points out that Flakes shampoo has two times more zinc than other shampoos. - 00:24–00:33 He begins using the shampoo and noting how it smells amazing. - 00:33–00:41 The man states that it feels really good on your hair like a tingly feeling. - 00:41–00:44 He also states that it has helped him with dandruff, then mentions the brand's conditioner. - 00:44–00:53 The man notes that the conditioner has MCT oil and peppermint oil and feels really good on the hair. - 00:53–00:57 He states that it gives his hair a nice shine afterwards. - 00:57–01:01 The man concludes by recommending Flakes and praises its smell, feel, and dandruff-fighting abilities. - 01:01–01:05 The ad ends with a screen displaying the brand's products and claims.

# Ad summary This static image ad for Flakes anti-dandruff shampoo uses counter-intuitive messaging to grab attention. It opens with 'DON'T BUY THIS SHAMPOO' in large, bold lettering, immediately creating curiosity. The ad then pivots to a benefit-driven message: 'Unless you want to confidently wear black shirts again,' directly addressing a key consumer pain point associated with dandruff. The inclusion of a 5-star review and the claim of being 'Trusted by 100,000+ scalps to kill your dandruff' reinforces credibility and social proof. # Brand positioning Flakes is positioned as a solution for individuals seeking to confidently wear dark clothing without the embarrassment of visible dandruff. The brand aligns with a lifestyle that values both appearance and self-assurance. By focusing on a specific, easily relatable pain point—dandruff flakes on dark clothing—the brand pushes against the tendency of general hair care brands to focus on broader, less immediate benefits. The brand offers a functional solution (anti-dandruff) with an emotional benefit (confidence). # Product Flakes is an anti-dandruff shampoo formulated to eliminate dandruff, allowing users to wear dark clothing without visible flakes. The ad explicitly targets the frustration of those who avoid black shirts due to dandruff concerns. The shampoo is presented as a way to regain confidence in one's appearance. Key features, such as its anti-dandruff properties and effectiveness for over 100,000 scalps, are highlighted. The advertised product aims to eliminate the worry of visible flakes, enabling a more carefree wardrobe choice. The product comes in a teal bottle with the word Flakes printed vertically on the bottle. # Visual style The ad has a clean, minimalist aesthetic. It employs a bold typographic approach and a limited color palette (black, teal, and orange) to draw attention to the product and its key benefit. The use of a blurred background helps to focus the viewer's eye on the shampoo bottle and headline. The overall style is straightforward and designed for quick comprehension and high scannability. # Hooks Headline: DON'T BUY THIS SHAMPOO # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a contrarian statement, “DON’T BUY THIS SHAMPOO,” to immediately grab attention and disrupt the viewer’s expectations. The brand voice uses this to prompt curiosity and question the conventional marketing approach. - The copy then shifts to a solution-oriented message: “Unless you want to confidently wear black shirts again.” This highlights the core benefit of the product: resolving the issue of visible dandruff flakes. This part of the story is told from the brand's perspective, appealing to the customer's desire for a practical solution. - Finally, the ad closes with a 5-star rating and the line “Trusted by 100,000+ scalps to kill your dandruff,” leveraging social proof to build trust and validate the product's efficacy. This information is given from the point of view of other customers.

# Ad summary This is an ad for Flakes anti-dandruff hair products. The narrator explains that dandruff is fungus. It is caused by not keeping the skull clear. The solution to get rid of the fungus is the Flakes product. # Brand positioning Flakes positions itself as a solution for dandruff that directly addresses the underlying fungal cause, rather than merely treating surface-level dryness. It promotes a science-backed, no-nonsense approach, offering a trio of products designed to kill the fungus, protect the scalp, and exfoliate the skin. # Product Flakes is a trio of products designed to combat dandruff by addressing the underlying fungal cause and promoting a healthy scalp. The products include: Anti-dandruff shampoo that contains 2% pyrithione zinc to kill the fungus. A moisturizing conditioner that protects the scalp from irritation with MCT oil, and a scrub brush for exfoliating the scalp. All products are sulfate-free. # Visual style The ad has a polished commercial aesthetic with a hybrid feel, blending product demos with lifestyle visuals. It employs quick cuts and smooth transitions, maintaining a consistent, upbeat pacing throughout. The audio-visual sync is notable, with cuts and product actions timed to music beats or voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'm going to leave the link to Flakes below for you. # Point of view - [object Object] # Storyline - 00:00–00:02 The man states that most dandruff shampoos do not actually work because they make you think you have a dry scalp. This is intended to highlight the difference between typical dandruff treatments and the advertised product. - 00:03–00:10 The man states that people start using oils and serums to moisturize the scalp, but dandruff is actually a fungus. This challenges the common perception of dandruff as a dryness issue and sets up the product's unique selling point. - 00:11–00:16 He states that using oils and serums is not solving the problem, it's feeding it. He says that's why it never goes away. This reinforces the idea that conventional treatments are ineffective and may even worsen the problem. - 00:16–00:25 He explains that this is why your shirts are always covered in flakes and states that over time, that inflammation messes with your follicles and slows down the growth. This is intended to increase the stakes by describing the long-term consequences of untreated dandruff. - 00:26–00:28 The man says that's why Flakes work so well because they go right to the root. This introduces the product as a targeted solution that directly addresses the fungal cause of dandruff. - 00:29–00:35 The man says that Flakes shampoo kills the fungus, then MCT Oil protects the scalp. He adds that the shampoo is sulfate-free, causes no irritation, and comes with a scrub brush. This highlights the product's key ingredients and benefits, emphasizing its effectiveness and gentle formula. - 00:36–00:37 The man holds the products and states that this trio solves the problem most shampoos ignore. This reinforces the product's unique selling point as a comprehensive solution for dandruff. - 00:38–00:40 The man shows customer comments saying how the product has helped them. This uses social proof to build trust and credibility in the product's effectiveness. - 00:41–00:50 If you've been cycling through products with no results, it's probably not you. You've probably just been using the wrong stuff, so I'm going to leave the link to Flakes below for you. This concludes the ad by offering a solution to the viewer's problem and encouraging them to purchase the product.

# Ad summary This ad promotes Flakes, an anti-dandruff shampoo and conditioner designed by a dermatologist to treat dandruff, seborrheic dermatitis, and malassezia. The presenter talks about how he used to have really bad dandruff and thought he was going bald at 29. He then advertises how Flakes is a more affordable solution than seeing a dermatologist and that its shampoo is made with pyrithione zinc which has 2x more of it than any other brand. # Brand positioning Flakes is presented as a dermatologically-backed solution to persistent scalp issues like dandruff, seborrheic dermatitis, and malassezia. The brand aligns with a functional, solution-oriented approach, positioning itself as an affordable alternative to professional dermatological care. It claims to offer superior effectiveness by using higher concentrations of key ingredients, directly addressing the unmet needs of consumers who have been skeptical of or failed by other over-the-counter treatments. By touting its dermatologist design and highlighting the positive feedback from long-term sufferers, Flakes aims to occupy a credible and trustworthy space in the minds of consumers seeking reliable relief. # Product Flakes offers an anti-dandruff shampoo, moisturizing conditioner and scalp massager designed to combat dandruff, seborrheic dermatitis, and malassezia. The shampoo is made with pyrithione zinc, an antifungal ingredient, and contains twice the amount found in other brands. The product is designed for anyone who suffers from dandruff on their scalp, skin or beard. The ad addresses the high cost of seeing a dermatologist, positioning Flakes as a more affordable alternative, costing less than a copay and 65 cents a day. The ad tells the viewer why the product is worth trying or buying because of its effectiveness, its 2x more powerful ingredients, and is still an affordable option. # Visual style The ad has a casual aesthetic with static shots and smooth transitions. The production quality has a UGC feel to it. The camera is a stationary tripod. The pacing of the ad stays consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action check these out # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The presenter brushes his hair and reveals that he thought he was going bald at 29. - 00:03–00:03 00:03–00:03 The presenter shares that it turned out to just be really bad dandruff. He then shows the brand's shampoo, conditioner, and scalp massager. - 00:04–00:06 00:04–00:06 He speaks to those who deal with dandruff, seborrheic dermatitis, or malassezia and even dandruff in their beard. - 00:06–00:17 00:06–00:17 The presenter tells people to check out the product because it is less than the cost of a copay to see a dermatologist, and it might solve all of their problems. - 00:17–00:22 00:17–00:22 He reveals the product is Flakes, and it's designed by the top dermatologist out of New York City. - 00:22–00:30 00:22–00:30 The presenter then speaks about the shampoo. He mentions that it's made with pyrithione zinc, which is the most powerful antifungal ingredient that kills dandruff causing fungus, and it's got 2x more of it than any of the other brands. - 00:30–00:34 00:30–00:34 The presenter shares why most of the other products he tried didn't work, and that this product is very affordable. - 00:34–00:41 00:34–00:41 He emphasizes how affordable it is, especially with the 20% discount available on the website. He shares that it is less than 40 bucks which ends up being like 65 cents a day. - 00:41–00:47 00:41–00:47 He mentions he saw a huge improvement immediately, and after about a week, maybe a week and a half, his hair was totally flake-free. - 00:47–00:50 00:47–00:50 He tells the viewers to check these out, and he is definitely interested in seeing everyone's reactions. - 00:50–00:57 00:50–00:57 The presenter tells people to check out the comments on their ads and stuff that you might see for Flakes because there's a boatload of people who are really skeptical and they just had really great relief. - 00:57–01:17 00:57–01:17 The presenter shares that some people are even in their 60s and 70s, and they say that they've been dealing with the situation for 20 years or more, and they're just now confident going outside in a black shirt. The presenter urges viewers to check it out because it will definitely be a priceless investment and way less than seeing a dermatologist or continuing to waste money on other over-the-counter shampoos that just don't work as well.

# Ad summary This ad presents Flakes, a dandruff shampoo, as a solution that targets the root cause of dandruff by treating the underlying fungus. The ad highlights that traditional dandruff shampoos target dry scalp and don't work. The ad features a male spokesperson, who presents the Flakes trio and its benefits. # Brand positioning Flakes is positioned as a solution to dandruff issues. It addresses the root cause of dandruff, differentiating itself from traditional dandruff shampoos that are marketed for treating dry scalp, thus offering a functional brand positioning with a scientific approach to dandruff treatment. # Product The Flakes product line consists of a trio. A dandruff shampoo made up of 2% pyrithione and zinc which kills the fungus. The second product consists of MCT oil which protects the scalp. These products are also sulfate free which promotes no irritation to the scalp. This trio comes with a scrub brush that should be used along with the flakes products. # Visual style The ad uses a clean, modern aesthetic with bright lighting and neutral colors. It mixes shots of the speaker in a modern living space with product shots and animated diagrams. The editing style is relatively quick, with cuts timed to match the speaker's points and the music's rhythm. Overall, the ad has a polished commercial feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'm going to leave the link to flakes below for you. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the statement that most dandruff shampoos don't work, as they address the wrong issue. - 00:02–00:12 The ad explains that dandruff is caused by fungus, not dry scalp. - 00:12–00:25 The ad describes how dandruff can lead to inflammation, thinning hair, and hair loss. - 00:25–00:29 The male spokesperson states that Flakes products target the cause of dandruff, not the symptoms. - 00:29–00:33 The ad goes on to describe the 2% pyrithione and zinc in skin kills the fungus. - 00:33–00:38 The spokesperson states the Flakes product is sulfate free, no irritation and they also come with a scrub brush. So this trio actually solves a problem that most shampoos ignore. - 00:38–00:41 The ad states you can see the thousands of comments on the product and see the results people are having. - 00:41–00:46 The ad states if you've been cycling through products with no results, it's probably not you. You're probably just using the wrong stuff so I'm going to leave the link to flakes below for you.

# Ad summary This ad utilizes a before/after format to showcase the effectiveness of Flakes in treating beard dandruff and promoting a thicker, fuller-looking beard. # Brand positioning The Flakes brand is presented as a functional solution to a common grooming problem: beard dandruff. The brand is positioned as a straightforward, effective remedy that directly addresses the fungus causing dandruff, rather than a luxury or lifestyle product. The brand does not align with high-end grooming, instead focusing on performance and resolving a specific skin condition to promote beard health. # Product The advertised product, Flakes, is a treatment designed to combat dandruff-causing fungus in beards, resulting in a thicker, fuller looking beard. It is implied that this product is for men with beards who are experiencing dandruff. The product comes in two bottles, one teal and one navy blue. The USPs include its ability to fight the fungus that causes dandruff, ultimately leading to a more visually appealing and healthier beard. The ad language and visuals directly address the potential purchase barrier of having a beard affected by dandruff by showing the positive transformation. # Visual style The ad features a split-screen before-and-after format, creating a clear visual comparison. The production quality appears relatively high, with good lighting and clear imagery. The image treatment includes color grading to enhance the contrast between the inflamed 'before' skin and the healthy 'after' skin. The overall style is designed for quick comprehension in-feed, with clear typography and a straightforward message. # Hooks Headline: YOUR BEARD ISN'T GROSS. (but your beard-druff is) # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by addressing the viewer's concern that their beard isn't gross but that the dandruff (beard-druff) is. This message from the brand serves to empathize with the viewer's potential insecurity. - The brand states that their product 'Fight[s] the dandruff-causing fungus with Flakes.' This section relays the product's key function and introduces it as a solution to the problem. - The ad concludes with the brand promising, 'A thicker, fuller looking beard starts here.' This statement highlights the desired outcome for the customer, suggesting that Flakes can help them achieve a better-looking beard.

# Ad summary The ad shows an infographic that displays positive results over time when using the Flakes product. The user will experience fewer flakes & no itch after one wash, a soothed & hydrated scalp after one week, and a dandruff free, thicker, and fortified head of hair after one month of use. # Brand positioning Flakes is presented as a highly effective solution for dandruff and scalp issues, even joking about how effective it is compared to the problems it solves. The brand positions itself as a provider of relief and long-term solutions for those struggling with itchy, flaky scalps, suggesting its products are a reliable and worthwhile investment for scalp health. # Product The product featured is a small, teal-colored bottle of dandruff treatment from Flakes. It promises to eliminate dandruff, reduce itchiness, and soothe and hydrate the scalp. The ad illustrates the product's effectiveness over time, claiming that after just one wash, users will experience fewer flakes and no itch. Continued use for a week results in a soothed and hydrated scalp, while a month of use leads to complete dandruff removal, thicker hair, and a fortified scalp. The product addresses common purchase barriers by demonstrating quick and lasting results. # Visual style The ad has a clean, infographic style with a muted color palette and minimalist design. The focus is on presenting information clearly and efficiently, making it easy to scan and understand the benefits of the product. The overall impression is modern and trustworthy, suggesting a reliable and effective solution. # Hooks Headline: ITCHY, FLAKY SCALP SKIN? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by asking viewers if they have an itchy, flaky scalp. This question serves to immediately engage viewers who experience this issue, and capture their attention. - The ad immediately directs the viewer on what they should do for their dandruff. The brand establishes itself as an authority offering a solution to the problem presented in the first beat. - The ad shows results that users can expect "After 1 wash" including "Fewer flakes & no itch". The brand is promising immediate relief and is building a sense of trust. - The ad shows results that users can expect "After 1 week" including a "Scalp is soothed & hydrated". The brand illustrates that the product will provide on going benefit. - The ad shows results that users can expect "After 1 month" including "Dandruff is GONE. Hair feels thicker. Scalp is fortified.". The brand is implying that users can experience total relief when using this product consistently. - The brand emphasizes the product's effectiveness by stating, "So effective, we almost feel bad for dandruff." This adds a touch of humor and confidence, reinforcing the product's superiority in combating dandruff.

# Ad summary This ad features two men in an outdoor shower, discussing their experiences with dandruff and how Flakes has helped them. They highlight the product's ability to treat dandruff without harsh chemicals and improve their confidence. # Brand positioning Flakes is a brand positioned as a solution for dandruff that aligns with a wellness lifestyle. It appeals to health-conscious consumers who seek effective treatments without harsh chemicals. The brand is presented as a solution for men who value confidence and looking their best, pushing against the norm that dandruff is merely a superficial issue. # Product The advertised product is a dandruff treatment system consisting of an anti-dandruff shampoo and a moisturizing conditioner. The products are for anyone experiencing dandruff, as visually represented by two men who are openly discussing their issues with dandruff. The ad explicitly states that the product treats dandruff as a fungus, without the use of parabens or harsh chemicals. The shampoo and conditioner come in distinct bottles and are used in conjunction. The ad focuses on the product's ability to improve confidence and eliminate visible flakes, allowing users to wear dark clothing without embarrassment. # Visual style The ad has a natural, unfiltered aesthetic with outdoor lighting. The editing style is conversational and uncut to capture the dialogue. The production quality aims for a UGC feel to make the testimonial seem authentic. The pacing is relaxed, following the natural rhythm of the conversation. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 Two men are showering outdoors, using Flakes products. One man starts the conversation. - 00:11–00:12 One man asks the other if he has dandruff, too. It serves to identify a common problem that the product addresses. - 00:12–00:16 The other man confirms he has dandruff and appreciates that they both found the Flakes product. This highlights the shared experience and the product's effectiveness. - 00:17–00:19 The first man says the product smells amazing and has helped his scalp. This directly communicates the product's benefits. - 00:19–00:27 The other man confirms he doesn't have dandruff anymore and describes how it used to affect his clothing choices. This emphasizes the emotional impact of dandruff and the product's solution. - 00:27–00:34 The first man shares how the product has boosted his confidence and enables him to wear dark clothing again. He is expressing the benefit of using the product. - 00:34–00:41 The first man clarifies that dandruff is a fungus and highlights the product's ability to treat it. He is clarifying a myth around dandruff. - 00:41–00:48 The second man shares his appreciation that the product contains no parabens or harsh chemicals, highlighting its wellness-focused benefits. - 00:48–00:54 Both express their satisfaction with Flakes and acknowledge the value of their open conversation. It's intended to convey the sense of friendship and relief that comes from dealing with a shared problem. - 00:54–00:55 The first man offers the second man to try his Flakes. It acts as a casual invitation and an implied recommendation of the product. - 00:55–01:03 A logo and product shot appear, ending the ad with branding.

# Ad summary This ad features a man in his bathroom highlighting the importance of addressing your scalp issues before they get too late. He mentions that most drugstore shampoos are actually making your hair and scalp issues worse by either not having enough of the ingredients to kill the fungus or having too much harsh sulfates. # Brand positioning Flakes positions itself as a dermatologist-designed solution for men who are experiencing dandruff and other scalp issues that can lead to hair loss. Flakes stands apart by claiming to provide twice the fungus-fighting ingredients, without the harsh sulfates found in most drugstore shampoos. The brand promises a solution that addresses the root cause of scalp problems. # Product The Flakes brand sells a separate shampoo and conditioner. The shampoo is dermatologist-designed with twice the pyrithione zinc and eliminates the fungus that causes dandruff. The conditioner with MCT oil is a clean formula that targets the root cause and supports a healthy scalp without feeding the problem. # Visual style The ad has a high-end commercial feel. The video is well lit and the transitions are quick and smooth. The pacing is fast and the visuals match the audio. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Link below # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a collage of people putting their hands through their hair. - 00:00–00:03 The man in the video starts talking about how most guys do not realize that they have scalp issues until they are already losing hair. - 00:04–00:12 The man in the video is now holding a comb and states that dandruff is a fungus called malassezia that causes inflammation on your scalp and can damage your hair follicles. - 00:14–00:22 The man in the video is now holding a comb in front of a shot of drugstore shampoos and says that most drugstore shampoos will make your inflammation and scalp issues worse. - 00:26–00:34 The man in the video is now holding a bottle of Flakes Shampoo in the shower. - 00:34–00:41 The man in the video is now holding both the Flakes Shampoo and conditioner and states what each product does. - 00:41–00:47 The man in the video states the benefits that he has seen while using Flakes. - 00:47–00:59 The man in the video encourages the viewer to try the product. - 00:59–01:05 The ad ends with a shot of the shampoo and conditioner along with the free scalp brush and a shot of someone in the shower.

# Ad summary The ad presents the brand Flakes as a solution for scalp issues, contrasting it with typical hair loss treatments. It promotes the shampoo and conditioner as a solution to fungus, and oil clogging in the scalp, as a method to soothe the scalp from inflammation. # Brand positioning Flakes is positioned as a brand that offers scalp care products that address the root cause of hair issues, challenging the norm of treating hair loss with medications like Minoxidil and Finasteride, which may have unwanted side effects. Flakes products aim to solve underlying scalp problems by targeting fungus and inflammation, offering a more effective and sustainable solution. The brand promotes the importance of a healthy scalp for optimal hair growth. It's positioning combines functional benefits (addressing specific scalp issues) with emotional appeal (providing confidence through improved scalp health). # Product The Flakes product line consists of a shampoo and conditioner that aim to improve scalp health. The medicated shampoo consists of 2% Pyrithione Zinc, which is clinically dosed. The medicated shampoo aims to kill fungus on the scalp. The moisturizing conditioner contains MCT oil to soothe inflammation. Together the products fix the foundation of the issue. # Visual style The ad has a semi-polished aesthetic, resembling UGC content but with higher production value. It combines static shots with quick cuts, creating a dynamic feel that maintains viewer engagement. The pacing is moderate, with several cuts per minute, and remains fairly consistent. The editing style supports the intended tone by maintaining the interest of the viewer. The colors are natural with high levels of saturation. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action If it's in stock, I'd grab it while you can # Point of view - [object Object] # Storyline - 00:00–00:03 A man begins the video by introducing the brand and its products. - 00:03–00:07 He shares how people tend to jump to the assumption that they are losing their hair when they simply may have a scalp problem. - 00:07–00:17 He shares that the constant itching, flaking, and irritation are signs of a bigger problem and may not mean that you are losing hair, but rather that you are facing fungus in the scalp. - 00:17–00:33 He shares that this is the exact reason he started with Flakes. - 00:33–00:38 The benefits of using clinically dosed 2% Pyrithione Zinc to kill fungus in the scalp, and MCT to help soothe inflammation, are introduced. - 00:38–00:39 He assures the viewers that they are not the only ones who have seen massive benefits. - 00:39–00:42 The ad shares the positive reviews that people have been leaving on the product. - 00:42–00:52 He lists the deal and promotes the product.