How FIGS Advertises on Meta

# Ad summary This ad showcases FIGS, a brand specializing in medical apparel, with a focus on polos. The ad highlights the brand's modern take on traditional medical wear, emphasizing both performance and style. # Brand positioning FIGS is presented as a brand revolutionizing the medical apparel industry by blending performance with modern style. The brand aims to occupy a space in the consumer's mind as a provider of professional wear that doesn't sacrifice aesthetics or comfort. FIGS aligns with values of innovation, functionality, and a contemporary lifestyle, pushing against the norms of traditional, often drab, medical attire. The brand positioning is both functional, emphasizing performance and durability, and emotional, promoting confidence and style in the workplace. FIGS offers a range of products that maintain a cohesive brand identity focused on combining practicality with a modern aesthetic. # Product The featured product is a modern polo designed for medical professionals. It combines the traditional polo silhouette with performance-enhancing features. FIGS polos are presented as a stylish alternative to typical medical scrubs, offering a professional yet contemporary look. Key features include a comfortable fit, durable fabric, and a design that allows for ease of movement. The ad implies that these polos address the common problem of uncomfortable and unfashionable medical wear, offering a more polished and functional option for long workdays. The polos are versatile, suitable for various healthcare settings and designed for individuals who value both performance and style in their work attire. # Visual style The ad has a polished and professional aesthetic. The editing style is quick cuts with static shots and smooth transitions. The production quality is high-end, giving a commercial feel. The pacing is moderate with consistent cuts. The visuals are clean, with neutral lighting and a clear focus on the subjects and products. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showcasing individuals wearing FIGS polos. - 00:00–00:02 Each person is seen in a professional setting, wearing a stethoscope or carrying medical bags. This highlights that these individuals are likely medical professionals. - 00:00–00:02 The overall message is to showcase the FIGS polos and their appeal to medical professionals.

# Ad summary This ad features a medical professional promoting FIGS brand scrubs by showing off various styles and colors of their product line. # Brand positioning FIGS is presented as a brand offering stylish and comfortable scrubs for medical professionals. The brand emphasizes self-expression through a variety of colors and designs, positioning itself as a modern alternative to traditional, standardized medical apparel. FIGS focuses on functional fashion, appealing to healthcare workers who want to bring personality to their professional attire while maintaining comfort and utility. # Product The ad features FIGS brand scrubs, which are medical uniforms consisting of a top and pants. The scrubs are shown in a variety of colors, including orange, pink, and blue, each with different design elements such as colored drawstrings, matching accessories, and playful socks to showcase the product's aesthetic appeal and encourage self-expression. The ad also highlights the use of pockets for functionality. The FIGS brand offers medical professionals a way to express their personal style through comfortable and functional uniforms, pushing beyond the traditional look of medical scrubs. # Visual style The ad features bright, natural lighting with a mix of static shots and slight camera movements. The overall aesthetic is cheerful and modern, aligning with a UGC feel. Editing is minimal with clear transitions between outfit changes, maintaining a consistent pace with no cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP WEARFIGS.COM # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A medical professional wearing orange FIGS scrubs poses and dances in front of a building to showcase the apparel. - 00:02–00:03 00:02–00:03 The same person hikes up their pants to reveal FIGS-branded socks, emphasizing the brand's attention to detail and complete outfit solutions. - 00:03–00:06 00:03–00:06 She then models bright pink scrubs with a matching fanny pack, further highlighting the brand's focus on both style and utility. - 00:07–00:10 00:07–00:10 The professional showcases a blue FIGS scrubs outfit, now carrying a large branded tote bag, indicating the practical accessories offered by the brand. - 00:10–00:12 00:10–00:12 She switches to another blue FIGS outfit and reveals patterned socks again, reinforcing the brand's message of personal style and attention to detail. - 00:13–00:14 00:13–00:14 The video ends with a screen displaying the brand's logo and website, providing a clear call to action for viewers interested in purchasing the advertised scrubs.

# Ad summary This ad features multiple medical professionals showcasing Figs new scrub colors, highlighting comfort and style for long shifts. # Brand positioning FIGS is presented as a premium brand of medical apparel, specifically scrubs, designed for healthcare professionals. The brand aims to occupy the space of stylish and comfortable workwear, moving away from traditional, purely functional scrubs. The ad emphasizes that FIGS offers both comfort and a fun style, suggesting that healthcare professionals can express their personality through their work attire. The brand aligns with a lifestyle that values both practicality and personal expression. By offering fashionable colors and comfortable designs, FIGS pushes against the norm of basic, uncomfortable scrubs, offering a functional and emotionally satisfying option. # Product The featured product is FIGS scrubs, a line of medical apparel designed for healthcare professionals. The scrubs are presented in three new colors: Royal Blue, Creamsicle, and Rapid Response Pink. The ad highlights that the scrubs are built for comfort, offer the perfect fit, and provide all-day breathability. The scrubs are shown being worn by various medical professionals, indicating they are suitable for anyone in the healthcare field. The ad implies that FIGS scrubs address the pain point of uncomfortable and unstylish work attire by providing fashionable, comfortable, and functional options for long shifts. # Visual style The ad features a bright and clean aesthetic with natural lighting in various settings, from homes to urban environments. The editing style includes quick cuts to showcase different individuals wearing the scrubs. The production quality leans towards a UGC feel, with casual presentations that suggest authenticity. The pacing is brisk, with cuts timed to match the rhythm of the voiceover. The overall aesthetic supports a tone that is upbeat, modern, and relatable, targeting a younger demographic of healthcare professionals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A woman in a pink FIGS scrub set stands in a brightly lit room, looking at the camera. - 00:00–00:02 The narrator introduces the ad by announcing the launch of three new scrub colors from FIGS, setting an excited and anticipatory tone. - 00:01–00:02 A male in a pink FIGS scrub set stands against a brick wall wearing sunglasses. - 00:02–00:03 A man in an orange FIGS scrub set is seen in a selfie view. - 00:03–00:04 A man in a pink FIGS scrub set stands in front of a gray wall. - 00:04–00:04 A woman in a blue FIGS scrub set stands outside against a brick wall. - 00:05–00:05 A man in an orange FIGS scrub set stands in front of a window in a high-rise building. - 00:06–00:06 A woman in a pink FIGS scrub set stands in front of a bed. - 00:04–00:07 The narrator lists the three new scrub colors, creating a sense of variety and choice. - 00:07–00:08 A man in a blue FIGS scrub set stands in front of a gray wall. - 00:07–00:10 The narrator emphasizes the comfort, fit, and breathability of the scrubs, highlighting functional benefits. - 00:08–00:08 A man in a blue FIGS scrub set stands in front of a window in a high-rise building. - 00:09–00:09 A man in a blue FIGS scrub set stands against a brick wall with sunglasses and a stethoscope. - 00:10–00:10 A woman in a pink FIGS scrub set stands against a white wall. - 00:11–00:12 A woman in a pink FIGS scrub set stands in front of a white wall. - 00:10–00:14 A pediatric nurse shares her perspective on the scrubs being essential for her job, enhancing credibility and relevance. - 00:12–00:13 A woman in an orange FIGS scrub set stands in front of a white building. - 00:14–00:15 A man in an orange FIGS scrub set stands in front of a window in a high-rise building. - 00:15–00:18 The pediatric nurse adds that FIGS scrubs make long shifts more enjoyable, reinforcing the emotional benefit. - 00:15–00:16 A woman in a blue FIGS scrub set stands in front of a white building. - 00:17–00:17 A woman in a blue FIGS scrub set stands in front of a bed.

# Ad summary The ad showcases FIGS brand scrubs in a variety of colors through quick outfit changes, set to a catchy beat. It emphasizes style and variety within the medical apparel category. # Brand positioning FIGS is presented as a brand that offers stylish and colorful scrubs for healthcare professionals. The brand aims to occupy a space where functionality meets fashion, moving away from traditional, purely utilitarian scrubs. The brand aligns with a lifestyle that values both professional competence and personal expression through colorful and modern apparel. By showcasing a range of vibrant colors and designs, FIGS pushes against the norm of standard, often bland medical uniforms. The brand positioning is both functional, offering practical workwear, and emotional, allowing healthcare workers to express their personality and style. The products maintain a single brand identity by offering different colors within the same scrub design. # Product The featured product is FIGS brand scrubs, designed for healthcare professionals. The scrubs include tops and pants, offered in a variety of colors such as 'Creamsicle,' 'Rapid Response Pink,' and 'Deep Royal Blue.' The ad showcases the scrubs being worn in a casual, confident manner, suggesting they are comfortable and stylish enough for everyday wear in a medical setting. Explicit details include the different color options and the scrub design. The clearly conveyed USP is the combination of professional functionality with fashionable colors and modern design. The ad shows use occasions within a healthcare environment, such as walking through a medical facility. The ad addresses the purchase barrier of scrubs being unfashionable or drab by presenting them as trendy and expressive. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style uses quick cuts and transitions to showcase different scrub colors. The production quality feels like a hybrid of UGC and polished commercial. The pacing is fast, with cuts occurring approximately every 1-2 seconds, creating an energetic and dynamic feel. The cuts are timed to the music beats, synchronizing the visual changes with the rhythm of the song. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a woman in blue scrubs dancing in front of a concrete pillar. - 00:01–00:02 A quick transition shows her in orange scrubs, answering a phone. - 00:02–00:03 Another quick transition shows her in pink scrubs, adjusting her bag. - 00:03–00:05 The woman reappears in the orange scrubs, now holding a tablet and smiling. - 00:05–00:07 Another quick transition shows her in the pink scrubs, walking away from the camera and then turning to face the viewer. - 00:08–00:09 The ad shows the woman in the blue scrubs again, dancing. - 00:09–00:12 Quick cuts show the woman in pink and blue scrubs, highlighting a pink scrub jacket over the blue scrubs. - 00:12–00:14 The ad concludes with the FIGS logo.

# Ad summary This ad showcases FIGS brand's new color combination named 'Rapid Response Pink + Creamsicle.' The ad uses a split-screen design and features products laid out on surfaces of the featured colors. # Brand positioning FIGS is presented as a contemporary brand producing high-quality medical apparel and accessories. The brand emphasizes both style and functionality, offering products in modern designs and colors that stand out from traditional medical wear. FIGS aims to occupy a space in the consumer's mind as a brand that understands and caters to the needs of healthcare professionals who want to look and feel good while performing their duties. It aligns with values of efficiency, quality, and personal expression, pushing against the norms of bland and uniform medical attire. The brand aims for functional positioning with some emotional positioning that emphasizes confidence and personal style. # Product The featured products are medical apparel and accessories in two color schemes: 'Rapid Response Pink' and 'Creamsicle.' The apparel includes a top and pants set, designed for healthcare professionals. The accessories include New Balance sneakers, a stethoscope, scissors, bandages, and a pouch. The design details, such as the colors and modern cuts, aim to provide a stylish alternative to traditional medical wear. The advertised product line includes tops, pants, a pouch, and shoes. # Visual style The ad features a clean, studio-shot aesthetic with a split-screen design to highlight the two color options. The products are arranged in a flat lay style, showcasing a variety of medical apparel and accessories. The image treatment includes bright, solid colors with minimal shadows, giving it a modern and polished look. The typography is clean and legible, and the overall design feels platform-native, suitable for in-feed placements with high scannability. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad splits the frame into two distinct color palettes, 'Rapid Response Pink' and 'Creamsicle,' to visually introduce the new color combination. The brand aims to create a strong visual impact and clearly differentiate the two color options for the viewer. - Medical apparel and accessories are arranged on each side, showcasing the product range available in each color. The intent is to highlight the variety and versatility of the FIGS product line in the new colors. - The composition of medical accessories are intended to underscore the products' practicality and association with the medical profession. The brand is telling the story from its perspective, presenting the products in a visually appealing and contextually relevant manner. - The brand name and product name is presented to highlight the new products and the brand's core products. The brand is presenting this information to the customer.

# Ad summary This ad for FIGS promotes their Deep Royal Blue collection, showcasing an assortment of FIGS brand apparel and accessories. # Brand positioning FIGS positions itself as a premium provider of modern and stylish healthcare apparel and accessories. The brand clearly values functionality by providing healthcare workers with clothing items that meet the demands of their profession, as exemplified by the multiple visible scrub sets and medical accessories. At the same time, FIGS places a strong emphasis on aesthetics and style, with careful attention to color coordination and fashionable design. This is evident in the ad through the matching sets displayed, the brand's focus on visual appeal and quality of life for the healthcare worker, helping them feel confident and stylish while performing their duties. # Product The ad showcases FIGS brand scrubs and accessories, all in a Deep Royal Blue colorway. These include traditional scrub tops and pants made from the brand's proprietary fabric, a matching short sleeve undershirt, brightly colored socks with medical-themed patterns, and New Balance brand sneakers co-branded with the FIGS logo. An orange stethoscope is draped on top of a folded scrub set, as well as a royal blue water bottle featuring the Owala + FIGS logo. The items are laid out on a matching royal blue surface. The ad spotlights the return of the Deep Royal Blue color, emphasizing its availability across the FIGS product line. The array of items and matching colors indicates the breadth and style coordination offered by the brand. # Visual style The ad features a highly polished, studio-shot flatlay with a monochromatic color scheme that uses different shades of royal blue. The objects are meticulously arranged, with attention to detail and symmetry. The lighting is soft and even, creating a clean and professional look. The product-focused composition and monochromatic color scheme is likely intended to draw the viewer's eye to the product offering. Overall, the visual style communicates a sense of quality and intentional design. # Hooks Headline: IT'S BACK # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - From an overhead angle, the audience sees a carefully curated collection of matching FIGS brand scrubs, apparel, and accessories displayed on a blue surface, introducing the brand's range of products and aesthetic vision. - The viewer is then told that the Deep Royal Blue colorway has returned to the FIGS product line, drawing attention to a specific new or returning option within the brand's offerings.

# Ad summary A flatlay-style image showcasing various FIGS products, highlighting the new "Rapid Response Pink" color. The composition includes scrubs, shoes, and accessories, all in a bright pink monochromatic color scheme. # Brand positioning FIGS is presented as a modern, design-focused brand for healthcare professionals. The brand emphasizes both style and functionality, offering a range of apparel and accessories that cater to the demanding needs of medical environments while maintaining a contemporary aesthetic. By focusing on fashionable colors and thoughtful design, FIGS elevates the everyday workwear of healthcare professionals, seeking to occupy a space in the consumer's mind that values both performance and personal style. FIGS doesn't shy away from expressing personality and standing out from traditional, often bland, medical apparel. # Product The ad showcases a range of FIGS products in the new "Rapid Response Pink" color. The product line includes FIGS scrubs, which appear as both folded tops and pants, designed with functional pockets and a comfortable fit. A matching stethoscope is displayed with the scrubs, highlighting the coordinated look. Accessories such as pink sneakers, hair scrunchies, and a branded lanyard are also featured, indicating FIGS' comprehensive offering for healthcare professionals. The overall presentation emphasizes the modern design, high-quality materials, and attention to detail that make FIGS a worthwhile investment for professionals seeking both style and performance. # Visual style The ad features a highly polished, studio-shot visual style with a monochromatic pink color scheme. The layout is a flatlay, with products arranged artfully on a solid background. The image treatment includes background removal and consistent lighting, enhancing the clean and modern aesthetic. The typography is integrated cleanly, with clear and legible text overlaid on the products. This style is disruptive, designed to stand out in-feed due to its bold color and minimalist composition. # Hooks Headline: NEW RAPID RESPONSE PINK # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing a visually striking monochromatic display of FIGS products in the new "Rapid Response Pink" color, creating an immediate impression of style and coordination. The brand is telling the audience that the focus is on aesthetic appeal and the comprehensive range of matching accessories. - The layout then focuses on key products like the folded scrubs and stethoscope, emphasizing the functionality and design quality of the apparel. Here, the brand is showing potential customers how the product solves the problem of needing stylish and functional medical apparel and accessories. - Finally, the shot incorporates additional items like sneakers, hair accessories, and a branded lanyard to illustrate the full FIGS product line and its ability to create a cohesive professional look. The brand's message is that they offer a complete solution for healthcare professionals who value both style and performance.

# Ad summary The ad showcases FIGS scrubs in three new or returning colors: Rapid Response Pink, Creamsicle, and Deep Royal Blue. Three models are shown wearing each color, along with circular swatches calling out the new shades. # Brand positioning FIGS presents itself as a modern, fashionable brand in the medical apparel space. The brand aims to elevate the standard image of healthcare professionals by providing them with stylish, comfortable, and functional uniforms. FIGS positions itself as a brand that understands the demands of the healthcare industry while also valuing personal expression and individuality. FIGS seems to push against traditional norms in the medical apparel industry by offering a wider range of colors, styles, and designs, thereby enabling healthcare professionals to express their personality through their work attire. The brand’s modern, bright aesthetic also conveys a sense of optimism and energy, contrasting with the often sterile or somber environment of healthcare settings. FIGS aims to occupy a space in the consumer's mind as a provider of high-quality medical apparel that blends functionality with fashion, empowering healthcare professionals to feel confident and stylish while performing their duties. # Product The featured product is FIGS brand scrubs, professional medical apparel designed for healthcare workers. The scrubs are shown as a set of tops and pants, available in multiple colors: Rapid Response Pink, Creamsicle, and Deep Royal Blue. FIGS scrubs emphasize a modern look with a tailored fit, practical pockets, and comfortable fabric. The scrubs are designed for healthcare professionals who need durable, functional workwear but also want to express their personal style. The ad addresses the need for more fashionable and comfortable options in the medical apparel industry. The product is worth trying or buying because it offers a blend of style and functionality, providing healthcare workers with a way to look and feel good while performing their demanding jobs. # Visual style The ad features a clean, studio-shot aesthetic with a focus on bold, solid colors. The production quality is high, emphasizing the quality and contemporary design of the scrubs. The models are evenly lit, and the background is a solid blue, enhancing the prominence of the colorful scrubs. The typography is simple and modern, aligning with the brand's minimalist design approach. The image is highly scannable due to its uncluttered layout and vibrant colors, designed to catch the eye in a crowded feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents three models wearing FIGS scrubs in different colors: Rapid Response Pink, Creamsicle, and Deep Royal Blue. This introduces the audience to the variety of color options available, showing that FIGS offers scrubs that can meet individual preferences. This is conveyed from the brand's perspective to highlight the breadth of their product line and encourage viewers to see themselves in the stylish scrubs. - Below each model, there is a circular color swatch with the name of the color. This highlights the specific colorways that are available and emphasizes that these are new or returning shades. The audience experiences this detail from the brand's perspective, reinforcing the key colors being promoted. - The FIGS logo appears prominently at the top of the image. This reminds the viewer of the brand being advertised and reinforces brand recognition. The audience is seeing this from the brand's perspective, ensuring that they remember who is offering these products.

# Ad summary This ad showcases various FIGS scrubs and accessories, highlighting new colors and design features. # Brand positioning FIGS is presented as a modern and stylish brand for healthcare professionals, offering scrubs and accessories that are both functional and fashionable. The brand emphasizes color variety and attention to detail, positioning itself as a premium choice that allows healthcare workers to express their personal style while maintaining a professional appearance. By showcasing coordinating items and trendy color options, FIGS aims to elevate the everyday workwear of medical professionals. # Product The ad features FIGS brand scrubs and accessories. The scrubs are shown in various colors including pink, orange, and blue. Accessories include matching New Balance sneakers in blue and white, an orange stethoscope, and matching hair clips. The scrubs are presented as fashionable and functional workwear, with a focus on the variety of color options available. Each item is designed to coordinate and enhance the professional yet stylish look that FIGS aims to provide for healthcare workers. # Visual style The ad features a studio shot with a bright, monochromatic pink background. The composition uses clean lines and geometric shapes, with product placement designed to showcase the variety of FIGS apparel and accessories. The overall visual aesthetic is polished and modern, emphasizing the brand's focus on style and color coordination. The shot appears to be a flat lay, emphasizing a geometric and visually appealing presentation of the products. The lighting is even and bright, which contributes to a clean and professional feel. The use of solid color blocks and strategic item placement enhances scannability and stop power in feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a wide array of FIGS apparel and accessories in coordinating colors. This presents the brand's fashionable and stylish approach to functional workwear, showcasing the range of products and color options. - The focus shifts to specific color options such as 'New Rapid Response Pink', 'New Creamsicle', and 'It's Back Deep Royal Blue'. The brand is highlighting the range of color options and specific trending color choices to showcase their style. - The ad concludes with a visual representation of how FIGS allows healthcare workers to express personal style through coordinating colors and accessories, solidifying the brand's position as a fashionable choice in the medical apparel market.

# Ad summary This ad features two women wearing FIGs scrubs. The ad highlights the range of colors the scrubs come in. # Brand positioning FIGS is presented as a brand that prioritizes fashionable and functional workwear for medical professionals. The brand challenges the traditional image of scrubs by offering modern, stylish designs in a variety of vibrant colors. They align with a lifestyle that values both professional competence and personal expression, promoting a sense of confidence and individuality among healthcare workers. By offering scrubs that are not only practical and comfortable but also visually appealing, FIGS aims to occupy a space in the consumer's mind as a brand that understands and caters to the diverse needs and preferences of modern healthcare professionals. # Product The featured product is FIGS scrubs, workwear designed for medical professionals. They are presented in a variety of colors. The scrubs consist of a short-sleeved, round neck top and matching pants with a drawstring waist. The ad conveys that FIGS scrubs are stylish and functional, suitable for healthcare workers who want to maintain a professional appearance while expressing their personal style. These scrubs come in a wide range of colors and allow medical professionals to show off their style. # Visual style The ad has a clean and modern visual style. The colors are bright and the lighting is even, creating a polished look. The image treatment includes background removal, which keeps the focus on the product and models. The typography is integrated cleanly, and the overall style is highly scannable. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases two women standing side-by-side, each wearing FIGS scrubs in different colors (pink and orange). This is intended to highlight the variety of colors available. The view is from the brand, presenting their product range. - Next to each women are color identifiers for their respective scrub set. This is from the brand and meant to inform the customer of the exact color name of the scrubs the women are wearing.

# Ad summary This ad features a nurse named Jessica who shares her experiences working in a chaotic environment. She emphasizes her commitment to always keeping going, no matter the challenges. The ad is set against the backdrop of a hospital, with scenes showing her interacting with equipment and patients. The overall message is about resilience and dedication in the face of adversity, reinforced by the concluding text overlay 'NEVER CHANGE'. # Brand positioning The brand is presented as a source of motivation and support for healthcare professionals, particularly nurses. The ad does not explicitly mention the brand or products. The overall message emphasizes resilience, determination, and a positive attitude in the face of workplace chaos. The brand aligns with values such as perseverance, dedication, and maintaining a sense of purpose in challenging environments. The brand positions itself as a source of inspiration and encouragement for those in demanding professions, without focusing on functional aspects or direct promotion of its products. # Product There are no explicitly advertised products in this ad. The focus is on the nurse's personal story and message of resilience, rather than promoting a specific product. The stethoscope is a prominent item used by the nurse but is not explicitly advertised. # Visual style The ad uses a mix of close-up and medium shots to create a personal and intimate feel. The editing is simple and direct, focusing on Jessica and her message. The production quality is polished but not overly stylized, giving it a relatable feel. The pacing is moderate, with cuts timed to emphasize key points in her speech. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of medical equipment being handled, immediately setting the scene in a clinical environment. - 00:01–00:05 00:01–00:05: Jessica, a nurse, looks directly at the camera and says, 'I've always wanted to be that person that makes you feel like you're kind of comfortable, you're home.' This conveys a sense of empathy and care, positioning her as someone who prioritizes patient comfort. - 00:05–00:08 The ad transitions to scenes of Jessica in different areas of the hospital. There are scenes of her smiling by a flower arrangement, confidently walking through the hospital, and looking up with determination. - 00:08–00:11 00:08–00:11: Jessica looks upward with a determined expression, stating, 'Through the chaos, through the craziness, I will always keep going. That will never change.' This reinforces her commitment to her profession despite the challenges. - 00:12–00:14 The ad concludes with a black screen displaying the text 'NEVER CHANGE,' summarizing the message of perseverance and dedication.

# Ad summary This ad showcases a variety of colorful FIGS scrubs. A woman dances in different colored scrubs outside of a house. She then shows the socks that she pairs with the scrubs. At the end the FIGS logo appears. # Brand positioning FIGS is presented as a modern and stylish brand that offers healthcare professionals fashionable and functional scrubs. The brand emphasizes self-expression and individuality, offering a variety of colors and styles that allow customers to showcase their personality. FIGS deviates from traditional, purely functional scrub options by focusing on design and aesthetics without compromising quality and practicality. The ad highlights the brand's ability to blend professional wear with personal style. The products are clearly positioned as being designed for the modern healthcare professional who wants to look and feel good at work. # Product FIGS offers a variety of scrub sets designed for healthcare professionals. These sets include scrub tops and pants, available in a range of colors such as "Creamsicle," "Rapid Response Pink," and "Deep Royal Blue." The ad showcases the different color options and styles, highlighting the brand's focus on both fashion and function. Various accessories, such as brightly colored socks with animal patterns and matching scrunchies, are featured to complement the scrubs, emphasizing the potential for personalization. The scrubs are presented as comfortable and stylish, designed to meet the demands of a healthcare environment while allowing wearers to express their individual style. The ad focuses on conveying the idea that these scrubs are worth buying because they combine practicality with fashionable design. # Visual style The ad has a bright and cheerful aesthetic. The editing style is quick, with cuts every few seconds to showcase the different scrub colors and styles. The production quality is a blend of UGC and polished commercial. The pacing is fast, and the cuts are often timed to the music beats. The transitions are smooth. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is standing outside in front of a house. - 00:00–00:02 She smiles and twirls, showing off the orange scrubs she is wearing. This is from the perspective of the viewer as a general introduction to the woman and her apparel. - 00:02–00:03 The woman bends down to pull up her scrub pant leg to show off her pink FIGS socks with llamas on them. This highlights an additional apparel option from the brand that lets her show off her style. - 00:03–00:04 The woman is seen again smiling and dancing, this time with a pink fanny pack. Text is overlayed onto the screen calling the color of the scrubs "New Creamsicle." - 00:05–00:07 The woman is seen again smiling and dancing, this time wearing the color "New Rapid Response Pink." - 00:07–00:10 The woman is seen again smiling and dancing, this time wearing a dark blue FIGS scrub set and carrying an orange FIGS tote bag. The tote bag furthers the product line offered by FIGS. - 00:10–00:11 The woman is seen again, this time wearing a blue FIGS scrub set. Text is on the screen calling the color of the set "It's Back Deep Royal Blue." - 00:11–00:12 The woman bends down and pulls up her scrub pant leg to show off her FIGS socks. This highlights an additional apparel option from the brand that lets her show off her style. It is a continuation of the earlier moment where she highlighted her socks. - 00:12–00:13 The woman is seen smiling and dancing, finishing with her arms in the air. - 00:13–00:16 The FIGS logo is displayed on a black background with the brand's website.

# Ad summary A UGC style ad promoting Figs scrubs with a focus on new color options and comfort. An RN is showcasing the different scrub sets offered by Figs. The ad is shot in a room in her home with neutral colored walls, a large mirror, and some flowers. # Brand positioning FIGS aims to be seen as a modern and stylish brand in the medical apparel industry. The brand distinguishes itself through its focus on comfort and innovative design, offering healthcare professionals fashionable scrubs that break away from the traditional, boxy, and uncomfortable medical uniforms. The brand presents itself as lifestyle-oriented, evidenced by the matching accessories and the influencer's ability to mix and match. # Product FIGS scrubs are a line of medical apparel designed for healthcare professionals. The ad showcases the new color options in three different sets: the straight leg set, the wide leg set, and the jogger set. All three sets feature the Catarina scrub top. The straight leg set includes the Kade cargo scrub pants, the wide leg set includes the high-waisted Isabelle wide leg pant, and the jogger set includes the Zamora jogger scrub pants. A pink rapid response jacket is also shown. # Visual style The ad has a bright and clean aesthetic with a focus on showcasing the product in a positive light. The editing style is simple with quick cuts to highlight the different colors and styles of the scrubs. The production quality is high, with clear visuals and sound. The pacing is fast, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Find your set at wearfigs.com # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the presenter introducing the topic of the video. - 00:04–00:09 The presenter names the Rapid Response Pink set, explaining that it includes the Catarina scrub top, the Kade cargo scrub pants, and that she matched it with her jacket, socks, and sneakers. - 00:09–00:14 The presenter introduces the Creamsicle wide leg set which includes the Catarina scrub top and the high-waisted Isabelle wide leg pant. - 00:14–00:19 The presenter presents the jogger set which includes the Catarina scrub top and the Zamora jogger scrub pants.

# Ad summary This ad features medical professionals showcasing the new colors offered by Figs scrubs. # Brand positioning FIGS is presented as a fashionable brand for medical scrubs, making healthcare professionals feel good while on the job. With scrubs being an essential part of the job, FIGS offers a way to make long shifts feel a little lighter. The ad showcases Figs' new color releases and demonstrates that these scrubs are built for comfort, the perfect fit, and all-day breathability. The brand positions itself as the go-to choice for medical professionals who want scrubs that provide comfort, style, and functionality. # Product The ad showcases FIGS medical scrubs, highlighting their new color options: royal blue, creamcicle, and rapid response pink. The scrubs are presented as comfortable, breathable, and designed for all-day wear, offering the perfect fit. They are shown being worn by medical professionals, emphasizing their use as essential work attire. The scrubs are shown in various settings, including hospitals, clinics, and outdoor environments, indicating their versatility and suitability for different work scenarios. The overall message conveys that FIGS scrubs are a stylish and functional choice for healthcare professionals, making long shifts more enjoyable. # Visual style The ad features a UGC-style production with bright lighting and casual settings. The editing is quick, with short cuts between different individuals showcasing the scrubs. The overall aesthetic is polished yet approachable, giving it a commercial feel while maintaining a sense of authenticity. The pacing is fast, keeping viewers engaged with frequent changes in visuals and personalities. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman in pink scrubs stands in a living room and announces that FIGS has just dropped three new scrub colors. - 00:02–00:07 Multiple people wearing scrubs of different colors (royal blue, creamcicle, rapid response pink) are excited to show them off to the viewer. The tone is enthusiastic and energetic, creating a sense of anticipation for the new colors. - 00:07–00:11 The various FIGS scrub colors are shown on different individuals, with a message emphasizing comfort, perfect fit, and all-day breathability. This highlights the practical advantages of the product. - 00:11–00:17 A pediatric nurse explains that scrubs are a part of the job, so she is excited to wear the FIGS scrubs, as they make long shifts more fun. The tone is positive and relatable, reinforcing the brand's appeal.

# Ad summary This ad is for FIGS brand scrubs, showcasing the scrubs in different colors. # Brand positioning FIGS is a medical apparel company that aims to redefine the healthcare experience by providing stylish, comfortable, and functional scrubs and other medical apparel. The brand positions itself as a modern, innovative, and design-focused alternative to traditional, often unflattering and uncomfortable, medical uniforms. They emphasize quality, performance, and a contemporary aesthetic. FIGS aligns with a lifestyle of healthcare professionals who value both their professional performance and personal style, aiming to empower them with apparel that supports their demanding work while reflecting their individuality. FIGS pushes against the norm of generic, ill-fitting scrubs by offering tailored fits, advanced fabric technologies, and a range of fashionable colors and styles. The brand positioning is both functional, focusing on performance and comfort, and emotional, aiming to instill confidence and pride in healthcare professionals through their apparel. # Product FIGS brand scrubs are medical uniforms designed for healthcare professionals. They are available in different colors such as Bleu Marine, Noir, and Bordeaux. The scrubs are presented as stylish and functional, with tailored fits that offer a modern aesthetic, contrasting with the generic scrubs. Each set includes scrub tops and pants, with design details like pockets and drawstring waists for convenience and utility. The main features promoted include the comfortable fabrics that are used to make the scrubs. # Visual style The ad has a polished, clean aesthetic with studio lighting and a bright, monochromatic color scheme. The editing style consists of static shots with smooth transitions. The production quality is high-end commercial, which supports the brand's intended tone of sophistication and professionalism. The pacing is slow, focusing on showcasing the full outfits. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Three people are standing in scrubs with a light blue background.

# Ad summary This ad showcases Figs scrubs in three different colors, emphasizing their modern and cool style. # Brand positioning FIGS is presented as a brand that offers modern and stylish scrubs for healthcare professionals. The brand emphasizes coolness and trendiness, positioning itself as a provider of fashionable yet functional workwear. The ad moves away from traditional, basic scrubs by showcasing contemporary colors and designs, which align with a lifestyle that values both professional appearance and personal style. The positioning is emotional by focusing on how the wearer feels (cool, confident, and stylish) while on the job. # Product The ad features FIGS scrubs, showcasing their design and color options. The scrubs are displayed in various shades of pink, green, and maroon. The products have a modern, tailored fit with drawstring waistbands. The scrubs appear to be designed for healthcare professionals who want to maintain a stylish and professional appearance. The ad emphasizes the scrubs' cool aesthetic, suggesting they are a fashionable alternative to traditional medical workwear. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product in a simple studio setting. The editing style consists of quick cuts between different models and colors of scrubs, creating a fast-paced rhythm. The production quality is high-end, resembling a professional commercial. The pacing is consistent, with cuts every 1-2 seconds, emphasizing the variety of options. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman standing in a studio, posing confidently in pink FIGS scrubs. - 00:02–00:03 The shot changes to a woman in green FIGS scrubs, holding a clipboard, still in a studio setting. - 00:03–00:05 The shot changes again, this time showing a woman in maroon FIGS scrubs, with the same studio background.

# Ad summary The ad promotes nursing school as a fulfilling career change, featuring Jim K., RN, who recounts his experience of enrolling in nursing school after being laid off. He emphasizes the positive impact it had on his life, highlighting personal growth and curiosity. The ad uses direct testimonials, a positive tone, and a clear message of personal transformation to encourage viewers to consider nursing as a career. # Brand positioning The brand aims to be seen as an encouraging and empowering path for individuals seeking personal and professional fulfillment through nursing education. The tone is positive and optimistic, promoting the value of personal growth, curiosity, and career transformation. The brand positions itself as a solution for those facing career challenges or seeking a more meaningful and rewarding profession, by emphasizing the life-changing benefits of nursing school. # Product The product being advertised is the opportunity to enroll in nursing school. The ad targets individuals facing career transitions or those seeking a fulfilling and meaningful profession. The ad does not explicitly state the duration of the nursing program, tuition costs, or specific enrollment requirements, it conveys a sense of personal and professional fulfillment and addresses the fear of career stagnation or job loss. The value of nursing school lies in its ability to transform lives, offering personal growth, intellectual stimulation, and a clear path to a rewarding career. # Visual style The ad has a UGC-feel with simple editing and straightforward presentation. Shots alternate between static indoor close-ups and outdoor medium shots with natural lighting. The editing is direct with minimal transitions, keeping the focus on the testimonial. The production quality suggests a low-budget approach, which contributes to the authenticity of the message. The pacing is conversational and steady, aligning with the tone of the speaker. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The man introduces himself as Jim K, RN. - 00:01–00:05 00:01–00:05: Jim explains that when his company told him they were going to be laid off, he saw it as an opportunity to do something new. This conveys the message that career changes can be positive and empowering, shifting the perspective from a negative situation to a chance for growth. He speaks directly to the camera in a conversational tone, establishing a personal connection with the viewer. - 00:05–00:08 00:05–00:08: Jim shares that he enrolled in nursing school, calling it two of the best years of his life. This is presented from Jim's perspective as a testimonial to the positive impact of nursing school, meant to encourage viewers by showing the rewarding experiences he had. The tone is enthusiastic and sincere. - 00:08–00:11 00:08–00:11: Jim states that he has always been curious, and that it will never change. He speaks with conviction, reinforcing the idea that nursing school caters to intellectually curious individuals and fosters personal growth. The overall narrative is one of empowerment, showing how a career change can lead to positive life experiences.

# Ad summary A female pediatric nurse highlights new scrub colors available at Figs. She highlights Creamsicle, Deep Royal Blue, and Rapid Response Pink. # Brand positioning FIGS is a brand that offers scrubs and other medical apparel. The brand is presented as providing stylish and functional clothing for healthcare professionals, aiming to bring some fun and individuality to the often-uniform world of medical wear. The brand's scrubs come in a variety of colors, including limited-edition shades, enabling medical staff to express their personality and make long shifts feel lighter and more cheerful. # Product FIGS offers scrubs designed for healthcare professionals. In the ad, three colors are shown: Creamsicle, Deep Royal Blue, and Rapid Response Pink. The Creamsicle color is described as bright and fun, intended to make long shifts feel a little lighter. Deep Royal Blue is marketed as clean, easy, and versatile. The Rapid Response Pink color is described as bold and fun. The scrubs are presented as a way for medical professionals to express their personality, adding color and fun to their work attire. # Visual style The ad has a bright, clean aesthetic, shot in natural lighting. The editing style consists of quick cuts that transition between the model and the product, showcasing the colors. The production quality is high, giving it a polished feel while still maintaining the authenticity of a user-generated content (UGC) style. The pace is moderate, with cuts timed to match the spoken content. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP WEARFIGS.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The creator holds up a FIGS box and says as a pediatric nurse, colorful scrubs are basically part of the job. - 00:02–00:07 The creator continues talking, showing the color 'Creamsicle', and saying that it is bright, fun, and makes long shifts feel a little lighter. - 00:07–00:11 The creator presents the color Deep Royal Blue as clean, easy, and going with everything. - 00:11–00:16 The creator finishes by showing the Rapid Response Pink color and calling it bold, put in the best way possible. She concludes by saying she knows exactly what she is wearing this week.

# Ad summary This ad features a woman modeling FIGS brand scrubs. The model poses in different ways while wearing a variety of FIGS scrubs. Other color variations of the scrubs are shown to the side. # Brand positioning FIGS is a brand of medical apparel targeting healthcare professionals who seek a combination of comfort, style, and functionality in their workwear. The brand presents itself as modern and fashionable, offering scrubs in a variety of colors and styles that break away from traditional, boxy, and less appealing medical uniforms. By emphasizing a tailored fit, premium materials, and contemporary designs, FIGS aims to occupy the space of premium, stylish, and comfortable medical apparel, catering to healthcare workers who want to look and feel good while performing their duties. The brand aligns with values of professionalism, confidence, and personal expression within the healthcare field. FIGS challenges the norm of standard, uninspired medical uniforms by offering fashionable and functional alternatives. # Product FIGS offers medical scrubs made for healthcare professionals. The scrubs feature a tailored fit, functional design, and a variety of colors, including navy blue and black, as seen in the ad. They include features like a v-neck top, wide leg pants, a grey tie belt around the waist, pockets, and the signature FIGS logo on the top and pants. The scrubs are designed to be comfortable and stylish, allowing healthcare professionals to maintain a professional and fashionable look during work. They provide a modern alternative to traditional, less appealing medical uniforms. The ad showcases the comfort and style of FIGS scrubs. By offering a variety of colors and designs, FIGS seeks to address the need for healthcare workers to express themselves through their work attire. # Visual style The ad has a polished aesthetic, with studio lighting and a clean background. The editing style features static shots with smooth transitions. The production quality is high-end, resembling a professional commercial. The pacing is moderate, with consistent cuts throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman in blue FIGS brand scrubs poses in a studio setting. - 00:03–00:06 A woman in black FIGS brand scrubs poses in a studio setting. - 00:06–00:08 A woman in black FIGS brand scrubs poses in a studio setting.

# Ad summary This ad features a nurse, Norinel V., BSN, RN, who talks about never wanting to lose her excitement and bubbly energy while working. She maintains a positive mindset despite being tired and exhausted, focusing on the fact that she did something meaningful each day. # Brand positioning The ad does not present a particular brand. Rather, it focuses on promoting a positive outlook for nurses and healthcare professionals, emphasizing the importance of maintaining enthusiasm and a positive mindset despite the challenges and exhaustion inherent in the profession. The brand implicitly aligns with values of compassion, resilience, and dedication to patient care, without explicitly pushing against any industry norms. # Product There is no specific product being advertised in this ad. Instead, the focus is on a mindset and attitude towards the nursing profession. The emphasis is on maintaining a positive and bubbly energy, even when tired and exhausted. The advertised 'product' is the idea of a positive mindset that allows one to feel accomplished despite the challenges of the job. This is implicitly for people in similar caring professions who might be experiencing burnout or loss of enthusiasm. By focusing on accomplishment, the ad indirectly addresses the potential purchase barrier of feeling overwhelmed or ineffective in a demanding role. # Visual style The ad has a mixed aesthetic, combining polished and raw elements. The shots in the hospital room are more professional, while the selfie-style shot and footage under the tent give it a UGC feel. The editing includes both static shots and quick cuts, maintaining a moderate pace. Overall, the visual style supports a tone that is both aspirational and relatable, aiming to resonate with healthcare professionals. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:01–00:05 The nurse, Norinel, shares her aspiration to retain her initial excitement and bubbly energy. - 00:05–00:08 The narrative shifts to her perspective on maintaining a positive mindset. - 00:08–00:12 Norinel transitions to acknowledging the challenges of being tired and exhausted but emphasizes the fulfillment of having accomplished something meaningful each day.