How Fenty Hair Advertises on Meta

# Ad summary This ad promotes Fenty Hair's styling essentials, specifically highlighting The Homecurl Cream and The Protective Type Styling Cream, to achieve frizz-free styles. # Brand positioning Fenty Hair, by Rihanna, is presented as a high-end hair care brand focused on quality and effectiveness. The brand positions itself as a solution for achieving frizz-free and styled hair, emphasizing the idea of essential products for hair styling. The visual presentation, using coordinated pastel colors, clean lines, and minimalist design, suggests a modern, sophisticated, and accessible approach to hair care. The brand appears to follow category norms of providing functional benefits, but with an elevated aesthetic appeal. # Product The ad features two Fenty Hair products: The Homecurl Cream and The Protective Type Styling Cream. The Homecurl Cream is presented as a curl-defining cream designed to enhance and define natural curls, packaged in a round, pastel-colored jar with a matching lid. The Protective Type Styling Cream is a heat-protectant styling product, aimed to protect hair from heat damage during styling, packaged in a tall, cylindrical, pastel-colored bottle. Both products are presented as essential for achieving frizz-free styling. The ad highlights the functional differences in the products but does not delve into the ingredients or specific features beyond their core use cases. The products are shown on a matching pastel surface, emphasizing their aesthetic appeal and integration into a coordinated hair care routine. # Visual style The ad features a clean and minimalist aesthetic, utilizing a pastel color palette of peach and purple to create a cohesive and visually appealing image. The production quality appears highly polished with studio lighting, and the products are arranged in a still life composition on a peach tray. The background consists of matching peach tiles, further enhancing the monochromatic color scheme. This visual style is designed to be scannable and eye-catching in a social media feed, conveying a sense of sophistication and quality. # Hooks Headline: FRIZZ-FREE STYLING ESSENTIALS # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the message "FRIZZ-FREE STYLING ESSENTIALS," immediately addressing a common hair concern. The brand is directly presenting this headline to capture attention and introduce the core benefit of the featured products. - The ad then highlights each product individually using labeling callouts such as "The Homecurl Cream" and "The Protective Type Styling Cream". The brand is directly identifying each product, clarifying its specific function within the overall styling routine.

# Ad summary This Fenty Hair ad features Rihanna to promote the new 9-in-1 treatment oil. # Brand positioning Fenty Hair is presented as a high-end, luxury brand in the haircare market, embodied by its founder Rihanna. The brand aligns itself with confidence, glamour, and innovation, suggesting a lifestyle of sophistication and self-expression. It defies the norms of traditional haircare by focusing on a multi-benefit approach, as evidenced by its 9-in-1 treatment oil, and positions itself as a go-to solution for those seeking a high-performance, all-encompassing product. The brand positioning is both functional, offering practical solutions, and emotional, fostering a sense of empowerment and beauty. # Product The featured product is the Fenty Hair 9-in-1 Treatment Oil, a multi-purpose hair treatment designed to provide nine benefits in one product. The oil is intended for anyone looking to improve their hair's overall health and appearance, promising to deliver comprehensive care with a single application. The ad emphasizes the product's versatility, suggesting it can address multiple hair concerns simultaneously. The product is presented as a solution to simplify hair care routines by offering a one-stop treatment for various hair needs. By highlighting the '9-in-1' aspect, the ad addresses the potential purchase barrier of needing multiple products to achieve desired results, positioning the oil as an efficient and effective option. # Visual style The ad has a polished, studio-shot production quality, with a focus on glamour and luxury. The visual motif centers around a clean, minimalist layout that draws attention to the product and the brand ambassador. Image treatment involves high-quality lighting effects that enhance the shine and texture of the hair. The typography is integrated in a large and bold style to maximize readability and impact. The overall aesthetic leans towards a high-design presentation that aims to disrupt and stand out within the feed. # Hooks Headline: THE FLASHY ONE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visual focus on the product line's name, "THE FLASHY ONE 9-IN-1 TREATMENT OIL", to highlight its multi-benefit capabilities and emphasize the product's key selling point: its ability to provide multiple benefits in one single product. This is being told from the brand's POV. - Next, the ad features Rihanna, the founder of Fenty, showcasing the product with her own shiny and well-maintained hair. This serves to build trust and credibility in the product, using Rihanna as a real-life example of the products' efficacy and also from the brand's POV. - The ad concludes with the brand name, "FENTY HAIR", reinforcing the brand's identity and solidifying the association between the product, Rihanna, and the overall brand from the brand's POV.

# Ad summary This image ad showcases Fenty Hair's 'The Flashy One' 9-in-1 treatment oil. The ad features the product bottle prominently, surrounded by droplets of oil. The ad emphasizes the product's multi-benefit nature and its potential to enhance hair. # Brand positioning Fenty Hair, by Rihanna, is presented as a premium brand offering innovative and effective hair care solutions. The brand's positioning is both functional and aspirational, promising to deliver transformative results while aligning with a sense of luxury and style. The focus on multi-benefit products like the 9-in-1 treatment oil pushes against the norm of single-use hair products, catering to consumers who seek efficiency and comprehensive care in their routines. The brand aims to occupy a space in the consumer's mind as a high-performance, all-in-one hair care solution that simplifies and enhances the hair care experience, embodying a blend of functionality and style. # Product The product featured is Fenty Hair's 'The Flashy One' 9-in-1 treatment oil, presented as a multi-benefit solution for hair care. The product is designed to provide comprehensive care, addressing various hair needs with a single formula. The '9-in-1' claim suggests that it offers multiple benefits, simplifying the hair care routine. The visual presentation of the oil, combined with the name 'The Flashy One', implies that the product enhances hair's appearance, possibly through added shine or smoothness. This product is for individuals seeking a versatile hair treatment that offers multiple benefits in one product, potentially addressing purchase barriers related to time, cost, and product clutter. # Visual style The ad employs a clean and minimalist visual style with a focus on the product. The production quality appears highly polished, suggesting a studio-shot image. The visual motif is a flatlay with the product and oil droplets arranged on a neutral background. The image treatment includes subtle color grading to enhance the warmth of the product and droplets. The typography is clean and legible, integrated seamlessly into the design. The overall style aims to be high-design and visually appealing to increase stop power in feed. # Hooks Headline: THE FLASHY ONE 9-IN-1 TREATMENT OIL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the product and its key benefit: 'THE FLASHY ONE 9-IN-1 TREATMENT OIL.' This is told from the brand's perspective, immediately highlighting the product's name and its primary selling point as a versatile, multi-purpose treatment, meant to draw the viewer in with the promise of a comprehensive solution. - The brand then emphasizes the brand itself: 'FENTY HAIR'. This reinforces the brand's identity and connects the product to a well-known name, building trust and recognition. - Finally, the brand restates the product name and its core benefit: 'THE FLASHY ONE 9-in-1 treatment oil huile de soin 9-en-1', reiterating its multi-functional nature in both English and French. This serves to reinforce the product's value proposition and broaden its appeal to a wider audience.

# Ad summary This ad showcases the Fenty Hair "The Flashy One" 9-in-1 Treatment Oil, leveraging Rihanna's image and brand association. The ad emphasizes the product's newness and versatility for achieving sleek, shiny hair. # Brand positioning Fenty Hair, by Rihanna, is presented as a luxury brand focusing on high-performance hair care. It aligns with a lifestyle of glamour, sleekness, and confidence. The brand differentiates itself by offering innovative, multifaceted products that cater to diverse hair needs. It emphasizes both functional results (like shine and treatment) and emotional benefits (like feeling confident and fashionable). The brand positions itself as a leader in the hair care industry, offering products that are both effective and aspirational, targeting consumers who desire high-quality, celebrity-endorsed hair solutions. # Product The featured product is the Fenty Hair "The Flashy One" 9-in-1 Treatment Oil, designed for achieving sleek, shiny hair. It is marketed as a versatile treatment oil with nine benefits in one product. The product is for individuals seeking a multi-functional hair solution that enhances shine and provides comprehensive treatment. The ad highlights the product's newness, suggesting it is an innovative addition to the Fenty Hair line. It addresses the need for a single product that can deliver multiple hair benefits, simplifying hair care routines and saving time. The ad positions this product as essential for those wanting to achieve a polished, fashionable look. # Visual style The ad has a highly polished, studio-shot aesthetic with a focus on sleekness and shine. The visual motifs include a clean layout, strong central focus on the model, and a luxurious color palette dominated by gold and black. The image treatment includes professional lighting, background removal, and subtle color grading to enhance the product's appeal. The typography is large and bold, ensuring high scannability and stop power in feed. The style aligns with luxury brand aesthetics, emphasizing sophistication and high quality. # Hooks Headline: THE FLASHY ONE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the new Fenty Hair "The Flashy One" 9-in-1 Treatment Oil, immediately highlighting the product's newness and core benefit of sleek, shiny hair. The brand is telling the audience upfront what the product is and what it aims to achieve. - Next, Rihanna, the face of the brand, is visually presented with sleek, shiny hair. This showcases the product's potential results through the embodiment of the brand's image. The brand uses Rihanna as a figure to enhance desirability and trust in the product. - Finally, the brand name "Fenty Hair" is displayed prominently, reinforcing brand recognition and association with the product and Rihanna. This solidifies the brand's identity as a provider of high-quality hair care solutions.

# Ad summary This ad features Fenty Hair's 'The Flashy One' 9-in-1 Treatment Oil. The ad showcases the product bottle in a minimalist setting, emphasizing the product's key features and benefits. # Brand positioning Fenty Hair, as presented in the ad, is positioned as a premium hair care brand. The brand appears to embrace a simple, modern aesthetic with a focus on delivering high-performance hair solutions. The minimalist approach suggests a brand that values efficacy and quality over flashy marketing, aiming to appeal to consumers who prioritize hair health and sleek styling. The brand seems to ignore traditional category norms that often rely on excessive styling or unattainable beauty standards. The positioning leans more towards functional benefits, highlighting hair treatment and overall hair health. # Product The featured product is 'The Flashy One' 9-in-1 Treatment Oil by Fenty Hair, designed for comprehensive hair care. This treatment oil implies that it works in nine different ways to benefit hair. It is contained in a clear, rectangular bottle with a light peach-colored cap, allowing the golden hue of the oil to be visible. The product aims to address the barrier of time-consuming hair care routines by offering multiple benefits in a single product. The product is marketed to individuals looking for a versatile and efficient solution to maintain healthy and radiant hair. # Visual style The ad has a clean and minimalist visual style, focusing on the product. The lighting is soft and even, highlighting the texture and color of the oil. The composition is simple, with the product centered and surrounded by a few translucent gel droplets to emphasize the 'oil' aspect. The overall aesthetic is modern and polished, typical of beauty and skincare advertising. # Hooks Headline: THE FLASHY ONE 9-IN-1 TREATMENT OIL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a focus on the product name and benefits. This grabs the viewer's attention and communicates the product's key selling points upfront. This message is delivered from the brand's perspective, immediately introducing what the product is and why the customer should be interested. - Next, the ad showcases the product itself. Visually emphasizing the bottle and its design helps the viewer understand what they are buying. This is shown from the brand’s perspective, highlighting the product's visual appeal and build trust. - The ad concludes by restating the brand name at the bottom. This reinforces brand recognition and leaves a lasting impression on the viewer. This message is from the brand.

# Ad summary This ad features a creator who shares Fenty Hair Home Curl Curl Defining Cream. She begins by saying the cream is a necessity if you want your hair to look good in every picture and explains how it shapes, defines, and enhances curls in just one step. She encourages viewers to shop during the Sephora Savings Event. # Brand positioning Fenty Hair is presented as a brand focused on empowering individuals to embrace and enhance their natural hair texture, particularly curls. The brand positions itself as a solution for achieving picture-perfect hair with ease. It aligns with a lifestyle that values simplicity and effectiveness, suggesting that achieving desirable hair results doesn't require complicated routines. Fenty Hair appears to ignore category norms that promote multi-step routines, instead highlighting the simplicity of its one-step cream. This positioning is primarily functional, focusing on the cream's performance in shaping and defining curls. # Product The advertised product is the Fenty Hair Home Curl Curl Defining Cream, which is designed to shape, define, and enhance curls. This one-step product is designed for people with curls who want to simplify their hair routine and achieve picture-perfect results. The product is highlighted as a solution that shapes, defines, and enhances curls in a single step, addressing a common desire for convenience and ease of use in hair care. The product's unique selling proposition is its ability to deliver defined and enhanced curls with minimal effort. The ad addresses the barrier of complicated hair routines by emphasizing the simplicity of using just one product. # Visual style The ad has a casual, UGC feel, using natural lighting and simple editing. The production quality is decent, but it still maintains a homemade aesthetic. The editing style includes quick cuts to keep the pace moving. There aren’t any visual motifs in the ad. The pacing is fairly consistent, with edits occurring every few seconds. The visuals and speech are well synced up. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Make sure to add this to your cart and shop during the Sephora Savings Event! # Point of view - [object Object] # Storyline - 00:00–00:03 The creator, holding up a split-screen of various hair style images, says that if there is one product your hair needs to look good in every picture, it's this one. - 00:03–00:05 She reveals the Fenty Hair Home Curl Curl Defining Cream and notes that it's currently on sale. - 00:05–00:12 The creator is shown opening the product and says that it shapes, defines, and enhances your curls in literally just one step. - 00:12–00:16 The creator ends by saying that viewers should add this to their cart and shop during the Sephora Savings Event.

# Ad summary This image ad for Fenty Hair features The Flashy One 9-in-1 Treatment Oil. The ad showcases the product bottle with floating droplets of oil around it and emphasizes the product's key features and benefits through simple, elegant design. # Brand positioning Fenty Hair is presented as a premium haircare brand focused on providing high-quality, versatile products. The brand's positioning is rooted in luxury and comprehensive care, as highlighted by the '9-in-1' treatment oil, suggesting an all-in-one solution. The brand targets consumers who seek effective, multifaceted hair treatments without compromising on quality or aesthetic appeal. This is reinforced by the minimalist design and the use of high-end product imagery, which emphasizes simplicity and efficacy. Fenty Hair aims to occupy a space in the consumer's mind as a sophisticated, reliable brand for total hair care. # Product The featured product is The Flashy One 9-in-1 Treatment Oil from Fenty Hair. It is designed as a comprehensive solution for multiple hair concerns, offering nine benefits in one product. The oil is packaged in a clear bottle with a peach-toned cap, showcasing the golden oil inside. The product is targeted towards individuals looking for an easy-to-use treatment that provides multiple benefits, such as moisturizing, strengthening, and adding shine. The ad highlights the product's versatility and all-in-one nature, addressing purchase barriers by promising comprehensive care and simplifying the haircare routine. The packaging includes both English and French translations (huile de soin 9-en-1), suggesting a broad, international audience. # Visual style The ad features a minimalist and clean visual style. The production quality is high, suggesting a studio shot with professional lighting and careful arrangement. The visual motifs include a focus on the product with scattered, clean graphic elements for visual interest. The image treatment involves subtle color grading to enhance the product's golden hue and the background's neutral tone. The typography is integrated cleanly, using simple fonts to highlight key information without overwhelming the visual. The style contrasts with platform-native trends, opting for a high-design look that stands out in the feed with its polished aesthetic and clear messaging. # Hooks Headline: THE FLASHY ONE 9-IN-1 TREATMENT OIL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the product name 'THE FLASHY ONE 9-IN-1 TREATMENT OIL,' setting the stage to introduce the central product. This is told from the brand's perspective, immediately drawing attention to the key selling point of a multi-benefit product and starting the narrative with a functional promise. - The storyline progresses to showcase the Fenty Hair brand logo prominently placed on the bottle, reinforcing brand recognition and association with quality. This is told from the brand's perspective and builds credibility. - The final beat focuses on the product, 'The Flashy One 9-in-1 treatment oil huile de soin 9-en-1', solidifying its role as the hero of the ad. From the brand’s perspective, the inclusion of the French translation broadens the appeal to an international audience and reiterates the product’s all-in-one nature, reinforcing its value proposition.

# Ad summary An image ad for Fenty Hair 9-in-1 Treatment Oil featuring Rihanna with sleek, shiny hair. # Brand positioning Fenty Hair is presented as a luxury brand for hair care, aligning with the broader Fenty brand identity created by Rihanna. The brand promotes a lifestyle of beauty and self-confidence, pushing against norms of dull, lifeless hair. The brand positioning is both functional, promising treatment and care, and emotional, promising 'flashy' and noticeable results. With its emphasis on treatment oil with a unique '9-in-1' formulation, the brand aims to occupy a space in the consumer's mind as a high-end, comprehensive solution for hair health and shine. # Product The product is Fenty Hair's new 9-in-1 Treatment Oil. It promises to treat hair with multiple benefits. The ad showcases Rihanna with sleek, shiny hair, implying that the product is suitable for those seeking a high-end treatment to achieve a similar glossy, healthy look. The product is being promoted as a comprehensive hair care solution, addressing the purchase barrier of needing multiple products to achieve the desired result. The name 'The Flashy One' indicates the product’s USP is to give hair a noticeably shiny and healthy appearance. # Visual style The ad has a highly polished, studio-shot quality. The visual motifs include clean typography and focus on a celebrity figure. Image treatment involves color grading towards warm gold and high shine. It presents a high-design aesthetic that aims to capture attention in-feed through its visual appeal and celebrity endorsement. # Hooks Headline: THE FLASHY ONE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by introducing the new Fenty Hair 'The Flashy One' 9-in-1 Treatment Oil, immediately informing the audience of the new product and its core benefit. This information is delivered from the brand's perspective, aiming to capture interest and introduce the product's unique selling proposition (USP). - The focus then shifts to Rihanna who showcases the results of using Fenty Hair, highlighting the product's effectiveness and desirability. The brand is using its founder and celebrity endorsement to inspire the audience by visually demonstrating the aspirational results achievable with their new 9-in-1 Treatment Oil. - The ad concludes with the Fenty Hair brand name, reinforcing brand recognition and associating the product with the established Fenty brand. The brand is reminding the audience of its overall brand identity and solidifying the association between the product and the brand's reputation.

# Ad summary This ad features a creator using Fenty Hair products to style their curly hair. The ad emphasizes the ASMR sounds of the product and the final results. # Brand positioning Fenty Hair, by Rihanna, is presented as a premium hair care brand focused on defining and enhancing natural curls. The brand aligns with a modern, youthful, and aesthetically driven lifestyle, as indicated by the visually appealing product packaging and the creator's stylish presentation. Without mentioning competitors, Fenty Hair subtly positions itself as a desirable product for achieving well-defined, aesthetically pleasing curls, targeting consumers who value both function and style. The ad focuses on The Homecurl Curl-Defining Crème. # Product The ad features Fenty Hair's The Homecurl Curl-Defining Crème, a product designed to define curls and reduce frizz. The creme comes in a sturdy, light pink jar. The product is shown in use, with the creator applying it to wet hair and then using a diffuser to dry and set the curls. The USPs appear to be its ability to define curls, add moisture, and reduce frizz, resulting in soft, bouncy, and healthy-looking curls. The product is for people with curly hair looking for definition and hydration. # Visual style The ad has a clean, natural aesthetic with soft lighting and a focus on ASMR sounds. The editing style is simple and straightforward, with static shots and minimal transitions. The production quality has a UGC feel, which supports the tone of an authentic product demo. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of the creator's wet, curly hair as they prepare to style it. - 00:01–00:04 00:01–00:04 The creator opens a jar of Fenty Hair curl-defining creme, emphasizing the ASMR sounds of opening the lid, to showcase the product and its high-quality packaging. This creates a sensory experience for the viewer, drawing them into the styling process. - 00:04–00:08 00:04–00:08 The creator applies the creme to their wet hair, using their hands to evenly distribute the product. The focus is on demonstrating how easy it is to apply the product and how it transforms the hair's texture. - 00:08–00:12 00:08–00:12 The creator uses a brush to define the curls further, showing the product's ability to enhance curl pattern. This demonstrates the product's effectiveness in defining and shaping curls. - 00:12–00:17 00:12–00:17 The creator uses a hair diffuser to dry their hair, highlighting the final step in the styling process. The sounds of the diffuser add to the ASMR effect, and the visual of the curls setting conveys the product's hold and definition. - 00:17–00:21 00:17–00:21 The ad concludes with a shot of the fully styled, defined curls, demonstrating the final result and overall value proposition. The creator flips her hair.

# Ad summary This ad features a customer using and reviewing Fenty Hair's The Homecurl curl-defining cream. The customer demonstrates the product on her hair and shows the results, highlighting that it can be used as a single product to give moisture, definition, and volume. # Brand positioning Fenty Hair is presented as a high-performance hair care brand, founded by Rihanna, offering high-quality hair products. The brand positions itself to address the challenges of maintaining curly hair by offering a one-product solution that delivers moisture, definition, and volume. Fenty Hair aims to simplify hair care routines with products like The Homecurl curl-defining cream, which claims to provide professional-level results at home with a heavenly scent. The brand appeals to those who value efficiency and effectiveness, pushing against the need for multiple products to achieve desired hair results. # Product The Fenty Hair The Homecurl curl-defining cream is a hair styling product designed for curly hair. It promises to provide shiny, defined, and moisturized curls that stand up to humidity. The product is for those seeking moisture and definition, and those who love volume. It is positioned as a single product solution, meaning a curl cream and mousse replacement, for a wash and go routine that delivers professional-level results. It aims to eliminate the need for multiple products by offering moisture, definition, and volume in one. It also eliminates the concern of having crunchy curls. # Visual style The ad uses a hybrid visual style, blending UGC-style footage with slightly more polished commercial elements. The editing rhythm is quick, with many cuts timed to the music beats, especially during product application and reveal shots. The color grading is natural, with an emphasis on warm tones and skin textures. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a person showing their hair. - 00:02–00:03 The person claims that their curls look like this because of one product. - 00:03–00:06 The person holds up Fenty Hair The Homecurl curl-defining cream and states that the Fenty Hair product is the reason their hair looks so good. - 00:06–00:07 The person touches their hair and states that it looks good. - 00:07–00:08 The ad transitions to the customer with freshly washed hair. - 00:08–00:10 The customer states that they will be using the Fenty Hair curl defining cream the Homecurl. - 00:10–00:12 The customer states that the cream smells heavenly. - 00:12–00:16 The customer shares that they want their wash and go to be quicker and easier. - 00:16–00:19 The customer shows themselves sectioning their hair, adding water, and adding the Fenty product. - 00:19–00:22 The customer uses a detangler brush to make sure the product is worked into every curl. - 00:22–00:24 The customer states that she knows the viewer sees the curls popping. - 00:24–00:27 The customer states that this curl defining cream is supposed to give them shiny, defined, and moisturized curls that stand up to humidity. - 00:27–00:32 The customer states that she usually goes in with a curling cream and a mousse because she needs her moisture and definition but also loves volume. - 00:32–00:34 The customer also states that she does not want crunch. - 00:34–00:36 The customer shares that Fenty hair delivers. - 00:37–00:41 The customer touches her hair and states that the Homecurl did its thing providing moisture, definition, and no crunch all with one product. - 00:41–00:44 The customer says she will be adding it to her wash and go routine. - 00:44–00:48 The ad ends showing the Sephora savings event.

# Ad summary This ad showcases Fenty Hair products in a travel-sized routine. The ad features a woman tapping on the screen to transition between different products, highlighting their compact size and suitability for travel. # Brand positioning Fenty Hair is presented as a modern and inclusive hair care brand that offers a range of products designed to cater to diverse hair needs. The brand emphasizes simplicity and effectiveness, with a focus on providing solutions for various hair concerns. Fenty Hair aims to occupy a space in the consumer's mind as a go-to brand for reliable and travel-friendly hair care. The brand aligns with a lifestyle that values convenience and quality, pushing against the norm of bulky or inconvenient hair care routines. The brand positioning is both functional, offering practical solutions for hair care, and emotional, promoting confidence and ease in maintaining healthy hair. # Product The ad features several Fenty Hair products, each designed to address specific hair care needs. The products include: The Protective Type 5-in-1 Heat Protectant Styler, a heat protectant that also styles hair; The Comeback Kid Instant Damage Repair Treatment, a treatment for repairing damaged hair; The Rich One Moisture Repair Shampoo, a shampoo designed to repair and moisturize hair; and The Richer One Moisture Repair Deep Conditioner, a deep conditioner for intense hydration. All products are highlighted as travel-sized, making them convenient for on-the-go use. The ad emphasizes the compact size and portability of these products, addressing the purchase barrier of inconveniently sized hair care items. The ad tells the viewer that these products are worth trying because they offer a complete hair care routine in a convenient, travel-friendly format. # Visual style The ad has a clean and polished aesthetic, with bright and even lighting. The editing style consists of quick cuts between static shots, creating a fast-paced rhythm. The production quality is high, resembling a polished commercial. The pacing is consistent, with cuts timed to the music beats. The overall visual style supports the intended tone of showcasing the products in a modern and appealing way. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW AT FENTYBEAUTY.COM # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up of a Fenty Hair product, 'The Protective Type 5-in-1 Heat Protectant Styler,' on a bathroom counter. - 00:00–00:01 The message conveyed is to introduce the product as part of a hair care routine. The perspective is from the brand, showcasing its product. The tone is informative and straightforward. - 00:01–00:02 The scene transitions to another Fenty Hair product, 'The Comeback Kid Instant Damage Repair Treatment,' also on a bathroom counter. - 00:01–00:02 This continues to build the idea of a complete hair care routine. The perspective remains from the brand, highlighting another product. The tone is consistent with the previous scene. - 00:03–00:04 The ad shows 'The Rich One Moisture Repair Shampoo' on a shelf in a shower. - 00:03–00:04 The message is to showcase the shampoo as part of the routine. The perspective is still from the brand, presenting the product in a bathroom setting. The tone remains informative. - 00:05–00:06 The scene transitions to 'The Richer One Moisture Repair Deep Conditioner' on a windowsill. - 00:05–00:06 This continues to emphasize the deep conditioner as part of the hair care routine. The perspective is from the brand, showcasing the product in a different setting. The tone is consistent. - 00:07–00:08 The ad concludes with all four products displayed together on a counter, with the Fenty Hair logo and a call to action to shop at FentyBeauty.com. - 00:07–00:08 The message is to present the complete travel-sized hair routine and encourage purchase. The perspective is from the brand, promoting its products and providing a clear call to action. The tone is promotional and direct.

# Ad summary A woman promotes Fenty Hair Homecurl Curl-Defining Cream. She states that if you need one product to make your hair look good in every picture, this is it. She applies the product to her hair and states that it shapes, defines, and enhances your curl in one step. She adds that it's especially good if you're lazy like her and don't want to spend an hour doing your hair. # Brand positioning Fenty Hair is presented as a brand that offers high-quality hair care products designed to simplify hair routines and enhance natural hair textures. The brand aligns with a lifestyle that values efficiency and ease of use, particularly for individuals who want to achieve great-looking hair without spending excessive time on styling. The brand positioning is both functional, focusing on performance and simplicity, and emotional, catering to those who want to look good effortlessly. # Product The Fenty Hair Homecurl Curl-Defining Cream is a hair product designed to shape, define, and enhance curls in one step. It is marketed towards individuals who want to achieve great-looking hair without spending a lot of time on styling. The product is presented as a solution for those who are "lazy" or do not want to spend an hour doing their hair. The cream is designed to simplify the hair routine, making it easier and quicker to achieve defined and enhanced curls. # Visual style The ad has a casual, UGC feel with a selfie-style camera angle and natural lighting. The editing is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW AT FENTYBEAUTY.COM # Point of view - [object Object] # Storyline - 00:00–00:01 The creator holds up two photos of herself in different outfits. - 00:00–00:03 The creator states that if there's one product you need to make your hair look good in every picture, it's going to be this one. - 00:03–00:06 The creator holds up the Fenty Hair Homecurl Curl-Defining Cream and states its name. - 00:06–00:11 The creator opens the product and applies it to her hair. - 00:06–00:11 The creator states that the product shapes, defines, and enhances your curl in one step. - 00:11–00:16 The creator states that it's especially good if you're lazy like her and don't want to spend an hour doing your hair, adding that this product is going to be your best friend.

# Ad summary This ad promotes Fenty Hair products, specifically The Homecurl Cream and The Protective Type Styling Cream, emphasizing their ability to create frizz-free styles in just two steps. The ad features a clean, minimalist aesthetic with a focus on the product packaging and a simple message. # Brand positioning Fenty Hair is presented as a modern and innovative hair care brand focused on providing effective solutions for hair styling. The brand emphasizes simplicity and ease of use, as highlighted by the 'frizz-free styling in 2 steps' claim. The brand aligns with a lifestyle that values efficiency and high-quality hair care, positioning itself as a go-to for achieving desired hair styles without unnecessary complexity. The brand seems to ignore category norms that require multiple products for styling, instead focusing on a simplified, two-step approach. The brand positioning is both functional (providing frizz-free styling) and emotional (offering confidence in achieving desired hair styles). # Product The ad features two Fenty Hair products: The Homecurl Cream and The Protective Type Styling Cream. The Homecurl Cream is a curl-defining cream designed to enhance and define natural curls, packaged in a round, peach-colored jar with a white interior. The Protective Type Styling Cream is a 5-in-1 heat protectant styler packaged in a tall, lavender bottle. Both products are presented as part of a simple, two-step styling process aimed at achieving frizz-free results. The USPs include the ease of use (two steps) and the promise of frizz-free styling. The ad addresses the purchase barrier of complicated hair styling routines by offering a simplified solution. # Visual style The ad features a highly polished, studio-shot aesthetic with a minimalist design. The visual motifs include a clean layout, soft lighting, and a focus on product presentation. The image treatment involves subtle color grading to enhance the peach and lavender tones. The typography is large and bold, ensuring high scannability. The style contrasts with platform-native content, aiming to capture attention through its high-design quality. # Hooks Headline: FRIZZ-FREE STYLING IN 2 STEPS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating 'FRIZZ-FREE STYLING IN 2 STEPS,' immediately grabbing the viewer's attention with a clear and concise promise. This is told from the brand's perspective, setting the stage for a simple and effective hair styling solution. - The ad then highlights 'The Homecurl Cream' and 'The Protective Type Styling Cream' with arrows pointing to each product. This is told from the brand's perspective, introducing the specific products that deliver the promised results. - The ad showcases the product packaging and arrangement, reinforcing the brand's aesthetic and providing a visual representation of the products. This is told from the brand's perspective, emphasizing the visual appeal and quality of the products.

# Ad summary A woman with curly hair promotes Fenty Hair's new hair and body mist. She says that Fenty Hair heard their customers and bottled their scent. She sprays the mist on her hair and body and says that the compliments did not stop. She says it smells like a spa day in a bottle and makes you feel like that girl. She says that with the mist, she can smell like wash day even on day four. # Brand positioning Fenty Hair is presented as a brand that listens to its customers and delivers products that meet their needs. The brand is positioned as luxurious and high-quality, as indicated by the reference to a "spa day in a bottle." The brand aligns with a lifestyle of self-care and confidence, aiming to make the customer feel like "that girl." Fenty Hair pushes against the norm of hair products that only focus on functionality, instead emphasizing the emotional and sensory experience of using their products. # Product Fenty Hair's new hair and body mist is a product designed to provide a long-lasting scent that makes the user feel like they just had a spa day. It is for anyone who wants to maintain a fresh, clean scent, even on day four after washing their hair. The mist is presented as a solution to the problem of hair losing its fresh scent over time. The product is worth trying because it provides a luxurious, long-lasting scent that boosts confidence and makes the user feel good about themselves. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts to maintain a fast pace. The production quality is high, giving it a professional feel. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP NOW AT FENTYHAIR.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the presenter holding the Fenty Hair products and stating that Fenty Hair heard their customers and bottled their scent. - 00:03–00:07 She mentions that she just finished styling her curls and is now sealing it in with the hair and body mist. - 00:07–00:08 She sprays the mist on her hair and body, emphasizing that the scent lasts all day. - 00:09–00:12 She shares her experience, noting that the compliments did not stop after she first sprayed it on. - 00:13–00:16 She describes the scent as a spa day in a bottle, making the user feel like "that girl." - 00:17–00:21 She states that with the mist, she can smell like wash day even on day four. - 00:21–00:24 The ad concludes by highlighting Fenty Hair's new hair and body mist and showing the product on a marble surface.

# Ad summary This ad showcases Fenty Hair's The Hydrated + Hot Ones Duo, featuring The Water Boi reparative leave-in conditioner spray and The Protective Type 5-in-1 heat protectant styler. The ad highlights the products' benefits for hydrating, repairing, prepping, and protecting hair from heat damage. It ends with a call to action to shop now at FentyBeauty.com. # Brand positioning Fenty Hair is presented as a modern and inclusive brand that offers innovative hair care solutions. The brand aligns with a lifestyle of self-expression and confidence, pushing against traditional norms by providing versatile products for diverse hair types. The brand positioning is both functional, focusing on performance and protection, and emotional, promoting confidence and self-care. The brand aims to occupy a space in the consumer's mind as a go-to for effective and stylish hair care. # Product The ad features The Hydrated + Hot Ones Duo from Fenty Hair, which includes two key products. The Water Boi is a reparative leave-in conditioner spray designed to hydrate and repair hair. The Protective Type is a 5-in-1 heat protectant styler that preps and protects hair from heat damage. Both products are presented as essential for maintaining healthy and styled hair. The ad emphasizes the products' ability to hydrate, repair, prep, and protect hair, making them worth trying for anyone looking to improve their hair care routine. # Visual style The ad has a polished and vibrant aesthetic with a focus on product close-ups. The editing style includes quick cuts to maintain a fast pace. The production quality is high-end, giving a commercial feel. The visual motif is the consistent use of a red background and close-up product shots. The pacing is consistent with quick cuts, and the audio-visual sync is timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW AT FENTYBEAUTY.COM # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of the Fenty Hair The Hydrated + Hot Ones Duo packaging. - 00:01–00:04 The focus shifts to The Water Boi leave-in conditioner spray, highlighting its hydrating and repairing properties. - 00:04–00:06 The ad shows a hand demonstrating the spray nozzle of The Water Boi. - 00:06–00:08 The ad transitions to The Protective Type heat protectant styler, emphasizing its prepping and protecting benefits. - 00:08–00:10 The ad shows a close-up of the product being dispensed, highlighting its texture and consistency. - 00:10–00:10 The ad ends with a call to action to shop now at FentyBeauty.com.

# Ad summary This ad showcases Fenty Hair's Homecurl Curl-Defining Cream, highlighting its award-winning status and visually demonstrating its creamy texture. # Brand positioning Fenty Hair, by Rihanna, is presented as a high-quality, award-winning brand focused on hair care. The brand aims to occupy a space in the consumer's mind as a trusted and effective solution for curl definition. The brand aligns with values of quality and expertise, as evidenced by the Allure 'Best of Beauty' award. It positions itself as a leader in the hair care category, emphasizing its superior curl-defining capabilities. The brand positioning is both functional, highlighting the product's effectiveness in defining curls, and emotional, leveraging the prestige of the award to instill confidence in consumers. # Product The product featured is Fenty Hair's Homecurl Curl-Defining Cream, designed to define and enhance natural curls. The cream is packaged in a round, light pink jar with a matching lid. The ad showcases the creamy texture of the product, emphasizing its smooth consistency. The product is for individuals with curly hair seeking definition and manageability. A key selling point is its recognition as an Allure 'Best of Beauty' award winner, addressing potential purchase barriers by assuring consumers of its quality and effectiveness. The ad visually demonstrates the product's texture and implies its ease of use for achieving defined curls. # Visual style The ad features a highly polished, studio-shot aesthetic with a clean and minimalist design. The visual motifs include a focus on product texture and a simple color palette. The image treatment involves background removal and soft lighting to highlight the product. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, aiming for a high-design look to capture attention in the feed. # Hooks Headline: JUST NAMED 'BEST CURL CREAM' The Homecurl Curl-Defining Cream # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing that the product has been named 'Best Curl Cream,' immediately establishing credibility and attracting attention. This is told from the brand's perspective, highlighting a significant achievement to build trust with potential customers. - The ad then visually showcases the product itself, with the jar and a swatch of the cream displayed prominently. This is from the brand's perspective, allowing the audience to see the product's packaging and texture, reinforcing its quality and appeal. - The inclusion of the Allure 'Best of Beauty' award badge further reinforces the product's credibility and desirability. This is presented from an external source's perspective, leveraging the reputation of Allure to validate the product's claims and enhance its perceived value. - The ad concludes by displaying the brand name, Fenty Hair, reinforcing brand recognition and solidifying the product's association with a reputable brand. This is from the brand's perspective, ensuring that the audience remembers the brand behind the award-winning product.

# Ad summary This ad showcases Fenty Hair's The Homecurl Curl-Defining Cream, highlighting its award-winning status and promoting its use for defining curls. # Brand positioning Fenty Hair is presented as a high-end, award-winning brand focused on hair care, specifically for curly hair. The brand is positioned as a beauty expert, as indicated by the Allure 'Best of Beauty' award. The brand aligns with a lifestyle of beauty and self-care, emphasizing quality and effectiveness. It appears to follow category norms by highlighting product features and benefits, while also setting itself apart through its award-winning status and focus on curl definition. The brand positioning is both functional (curl definition) and emotional (achieving beautiful, well-defined curls). # Product The product being advertised is Fenty Hair's The Homecurl Curl-Defining Cream, designed to define and enhance natural curls. It is presented as an award-winning product, as highlighted by the Allure 'Best of Beauty' award. The product is for individuals with curly hair looking to achieve defined, polished curls. The USPs include its curl-defining properties and the brand's reputation for quality. The ad addresses the purchase barrier of uncertainty by showcasing its award-winning status, implying that it is a reliable and effective product. The ad aims to convince viewers that this product is worth trying or buying because it is an award-winning solution for achieving defined curls. # Visual style The ad features a highly polished, studio-shot aesthetic with a focus on clean lines and soft lighting. The visual motif is a product showcase with a minimalist bathroom setting. The image treatment includes color grading to create a cohesive light pink and beige color palette. The typography is integrated in a clean and legible manner. The style contrasts with platform-native content by being high-design, which may help it stand out in the feed. # Hooks Headline: THE HOMECURL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the product's award-winning status, immediately establishing credibility and quality. This is told from the brand's perspective, aiming to capture the audience's attention and build trust by showcasing external validation. - Next, the ad focuses on the product itself, showcasing the Fenty Hair The Homecurl Curl-Defining Cream. This is told from the brand's perspective, highlighting the product's features and benefits to entice potential customers. - The ad concludes by visually presenting the product in a bathroom setting, alongside accessories like jewelry and a hair styling tool. This is told from the brand's perspective, creating a lifestyle association and suggesting the product fits seamlessly into a beauty routine.