How EBY Advertises on Meta

# Ad summary The ad features a blonde-haired woman showcasing ABBYY lingerie sets. She presents the products as a solution to the challenge of finding bras that are both beautiful and comfortable, highlighting their underwire-free design and the 'second skin' feel of the panties. # Brand positioning ABBYY positions itself as a provider of lingerie that combines beauty and comfort. The brand emphasizes the use of gorgeous fabrics and patterns in their bras while maintaining support and lift without the discomfort of underwire. ABBYY aims to break away from the traditional stiff underwire bra, promoting a lifestyle where lingerie feels like a second skin and can be lived in. # Product ABBYY offers lingerie sets designed to be both beautiful and comfortable. The bras are wire-free and constructed with beautiful fabrics and patterns, while still providing lift and support. The ad explicitly mentions that the bras don't have annoying underwire. The panties are described as feeling like a 'second skin'. The brand is shown with a tan set and a black set, and the black set is being held in the hands of the user to highlight its construction. # Visual style The ad has a natural, slightly polished aesthetic, resembling a UGC video with a touch of professional lighting and framing. The editing rhythm is smooth with static shots, lending a relaxed feel. The production quality is a hybrid, combining elements of UGC with commercial polish. The cuts are not timed to the music beats, but there is music playing. The pacing is moderate and stays consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman wearing a white floral bra set adjusts the bottom of the bra and stretches her arms up and poses. The message is that it's hard to find a bra that is both beautiful and comfortable, speaking from the perspective of someone who understands the struggle, with a casual and relatable tone. - 00:03–00:06 00:03–00:06 The woman then takes a selfie video wearing a black bra and panty set. The message conveys that ABBYY is a brand that finally got it right when it comes to comfort and beauty, from the perspective of a user who has found a solution to her problem, with an appreciative and satisfied tone. - 00:06–00:12 00:06–00:12 The woman poses in a mirror while applying lipgloss wearing the black bra and panty set and then moves to a couch wearing the tan floral set and then laying on the couch in a black bra and panty set. The message expresses weariness with stiff underwire bras, from the user's viewpoint, with a tone of frustration and resolve. - 00:12–00:16 00:12–00:16 The woman then is shown holding the black bra set in her hands before posing in the white floral bra and panty set and laying on a couch in the black bra and panty set. The message reveals that she was on the hunt for something beautiful and comfortable, and she found ABBYY, from her perspective as a customer with a tone of discovery and satisfaction. - 00:16–00:20 00:16–00:20 The woman is laying on a couch in the black set. The woman poses in the white floral set and adjusts the bottom of the bra. The message explains that ABBYY's bras are gorgeous with beautiful fabrics and patterns while lifting and supporting without underwire, from the user's perspective, with an informative and enthusiastic tone. - 00:20–00:26 00:20–00:26 The woman is taking a selfie video wearing the black set and laying on a couch in the white floral set. The message is that the panties feel like a second skin, and she finally found a set she can live in, from the viewpoint of a satisfied user, with a tone of contentment and relief.

# Ad summary This ad features a young woman showcasing a bra she received from EBY. She highlights its cute Parisian design, comfortable feel, sheer design, and supportive fit. Her boyfriend also said that he loves this bra. # Brand positioning EBY presents itself as a brand offering bras that are both comfortable and stylish, as highlighted by the influencer in the ad. The brand focuses on providing a 'barely there' feel with a supportive fit. By sending their bras to influencers for review, EBY positions itself as a modern, desirable brand that values both aesthetics and comfort. # Product EBY is advertising a bra with a sheer, cute Parisian design that is also extremely supportive. This bra is described as so light and comfortable that it feels like you are not wearing anything at all. The product aims to offer a solution to uncomfortable everyday bras, promising comfort without sacrificing style. # Visual style The ad features a casual, UGC-style aesthetic with a bright and airy feel. The editing consists of simple cuts and static shots, creating a natural and approachable tone. The production quality is relatively high, suggesting a professionally shot video with a personal touch. Pacing is moderate, with cuts timed to voiceover lines at times. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with the creator standing in her apartment while holding a bra in front of her. - 00:03–00:13 The creator explains that EBY sent her the bra, after her boyfriend compliments it. - 00:13–00:17 The creator highlights how the bra is comfortable and pretty. - 00:17–00:23 Close up shot of the bra is shown and the creator explains that the design is sheer, but the bra is supportive. - 00:23–00:32 The creator explains that the bra feels like she isn't wearing anything and notes the design is cute for spring.

# Ad summary This ad features a woman talking about the issues she's had with bras in the past and how EBY has provided a cure for all of them. She talks about how EBY offers the support of a wire without the pain, offers 'no slip grip technology' and is comfortable on the back. # Brand positioning EBY (Empowered By You) is a shapewear brand for women. The brand aims to empower women through comfortable, supportive, and inclusive undergarments. They promote comfort and confidence, directly addressing common pain points associated with traditional shapewear. By offering wire-free bras and seamless underwear, EBY pushes against the norms of restrictive and uncomfortable undergarments often associated with shapewear. EBY prioritizes functional comfort, ensuring that women feel supported and confident in their everyday lives. # Product The featured product is EBY's wire-free bra, designed for ultimate comfort and support. This bra eliminates the discomfort and pain often associated with underwire bras, as there is 'literally no metal wire'. It also features 'no slip grip technology' to ensure the bra stays in place. The comfortable design extends to the back, addressing the common issue of itchy and uncomfortable bra bands. It is designed for women who want the support of a wire without the pain, ensuring comfort and confidence. # Visual style The ad has a natural, UGC aesthetic with a bright, sunny look. The editing style is simple, with static shots and minimal transitions, giving it a casual and relatable feel. The production quality suggests a hybrid approach, balancing the authenticity of UGC with a polished, commercial look. The pacing is moderate, aligning with the speaker's conversational tone. The overall effect is to create a relatable and trustworthy presentation of the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The presenter starts with a leading question to the audience, asking if they know what you call a bra that leaves marks. - 00:02–00:09 She answers her question, calling a bra that leaves marks a 'bad decision'. She then makes a comment about not making 'bad decisions' in your 40s like you do in your 20s. The message is to start thinking about your body in a mature and supportive way as you age. - 00:09–00:22 She introduces the advertised product: a bra from EBY. She states that it is the 'no underwire wire'. She makes a statement about when she was a teenager she had to cut the wires out of her bra due to pain. - 00:22–00:29 She reinforces her statement that she has a 'big issue with underwire' and loves that she can get 'the support of a wire without the pain'. The message being conveyed is that this product has addressed a specific pain point she has and thus can speak to its efficacy. - 00:29–00:34 The presenter continues to advertise the product's functionality, stating that it has 'no slip grip technology' so the 'bra stays where it's supposed to'. - 00:34–00:40 She demonstrates how the back is comfortable unlike other bras. The message is that the design of the bra is intended to address every discomfort one might have. - 00:40–00:48 The presenter states that 'every single issue' that she has with bras, EBY has found a 'cure for'.

# Ad summary The ad features a woman presenting the product, the EBY bra. She claims that the bra provides comfort and support while being wireless. She also claims to have worn EBY bras during different stages of her life: pre-pregnancy, pregnancy, and post-pregnancy. # Brand positioning EBY is presented as a brand that creates comfortable and supportive bras. The brand stands out from other brands that sacrifice comfort for support or vice versa. The brand is also presented as one that provides a solution for pregnancy-related breast size changes. The brand positioning is both functional and emotional, as it prioritizes both comfort and support. The brand is presented as one that pushes against category norms by providing a comfortable and supportive bra without an underwire. # Product The featured product is the EBY bra, a wireless bra that provides comfort and support, resolving the tradeoff between these two features in traditional bras. As said by the presenter, the bra holds up and supports nursing boobs and is wireless, seamless, and beautiful. According to the presenter, she has worn this product during all stages of pregnancy, including pre-pregnancy, during pregnancy, and post-pregnancy, to accommodate changing breast sizes. The bra is also advertised as seamless. # Visual style The ad has a UGC feel. The video looks like it was filmed on a cellphone. The presenter is in her home, wearing casual clothing. There are quick cuts in the video that occur when the woman turns to the side to show the bra. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The presenter states that she will show the best bra ever, which offers support and comfort. - 00:07–00:23 The presenter shares that she has been wearing the bra for years, before, during, and after pregnancy, which demonstrates the bra’s adaptability to changing breast sizes. - 00:23–00:29 The presenter highlights that the bra is wireless and can support nursing boobs. - 00:29–00:38 The presenter explains that the bra is fully wireless, seamless, and beautiful.

# Ad summary The ad features multiple women reviewing a seamless sheer bra and panty set from Abby. They call out that it is comfortable, wearable, and still sexy and supportive. The ad also shows a 'Shop Now for 15% Off' call to action. # Brand positioning Abby aims to occupy a space in the consumer's mind as a brand that challenges the norm that bras are either supportive and boring, or cute and unwearable. Abby aims to give women the best of both worlds, prioritizing both comfort and style. The brand promotes a functional and emotional positioning by providing solutions that are both practical and promote feeling feminine and sexy. # Product The promoted product is a seamless sheer bralette and panty set. The ad highlights that these bralettes are comfortable, wearable, and still sexy. They also have seamless matching underwear so women can have a cohesive sexy set. It is advertised as a bra that is suitable for everyday wear and has a stunning pattern that is perfect to show through with sheer or open shirts. The bra is wire free, so it literally feels like you are wearing nothing but at the same time it still gives you that shape and support. # Visual style The ad's visual style appears to be highly polished with a natural lighting and clean aesthetic. The ad uses smooth transitions between static shots with quick cuts and is meant to look like a commercial. The editing style and production quality supports the intended tone to resonate with the audience. The ad uses a quick pace throughout. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 Look how fluttering - 00:01–00:07 00:01–00:07 A woman in lingerie poses in a bedroom while discussing her need for comfortable and flattering lingerie, and wearing sheer or open shirts. - 00:07–00:10 00:07–00:10 A woman in lingerie holds up a bra to the camera and says the invisible bra by Abby is so worth the hype. - 00:10–00:15 00:10–00:15 A woman puts on jeans with lingerie to show how wearing the bra is an absolute dream. - 00:15–00:19 00:15–00:19 A woman in lingerie states that other bras are either supportive and boring, or cute and completely unwearable. - 00:19–00:22 00:19–00:22 A woman in lingerie shows how even though it's wearable for every day, it's still sexy. - 00:22–00:32 00:22–00:32 A woman holds the bra and panty set and states this is the first bra she has owned that she has actually enjoyed wearing. She also states that the bra also has matching underwear so you could have a cohesive sexy set. - 00:32–00:39 00:32–00:39 A woman in lingerie states that she feels naked, yet supported and the best part is it's not just an ugly functional bra and it's so pretty. - 00:39–00:50 00:39–00:50 A woman in lingerie states it's wire free, so it literally feels like you are wearing nothing. But at the same time it still gives you that shape and support and what she loves the most is that it's actually looks feminine. - 00:51–00:53 00:51–00:53 A woman says that she feels really classy, chic and put together. Text overlay states, 'Shop Now for 15% Off'

# Ad summary A woman encourages viewers to try Eby's sheer mesh bra, describing it as a comfortable bra option. # Brand positioning Eby is presented as a brand that prioritizes comfort and support. The brand positions itself as a go-to for women who are looking for a bra that feels good, allows for relaxation, and doesn't sacrifice comfort for support. The ad suggests that Eby understands the needs of women who juggle multiple roles and want to feel comfortable and supported in their own skin. # Product The featured product is the Sheer Mesh Bra from Eby, a wire-free bra designed for comfort and support. The ad highlights the absence of wires and push-up features, emphasizing the bra's ability to provide support without sacrificing comfort. It is marketed towards women seeking comfortable clothing that they can wear during their "U-time," allowing them to relax and prioritize peace, quiet time, and rest for their body and nervous system. # Visual style The ad uses a casual, UGC-style aesthetic, with natural lighting and a relaxed atmosphere. The editing style includes quick cuts and smooth transitions, contributing to a consistent pace. The production quality gives off a hybrid feel, blending polished commercial elements with a DIY aesthetic. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Try the Sheer Mesh Bra from Eby. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator, wearing a bra under a robe, states that self-care and comfort are essential, implying she prioritizes her needs. - 00:02–00:07 00:02–00:07 Acknowledging her roles as daughter, mom, and wife, she states that these roles can be demanding and require a lot from her. - 00:07–00:11 00:07–00:11 She explains that she can't fully show up in any of these roles without prioritizing time for herself. - 00:11–00:17 00:11–00:17 She emphasizes the importance of self-love and highlights activities like prioritizing peace, quiet time alone, and letting her body and nervous system rest. - 00:17–00:21 00:17–00:21 She states she wants nothing that hurts, digs, lifts or asks me to perform, highlighting the discomfort associated with traditional undergarments. - 00:21–00:24 00:21–00:24 She specifies she does not want push up bras, wires, and uncomfortable clothing she can't wait to take off. - 00:24–00:28 00:24–00:28 She recommends Eby's sheer mesh bra for women seeking comfort during their "U-time". - 00:28–00:33 00:28–00:33 She reiterates that it's wire free and it lets me relax, which is the whole point, emphasizing the bra's comfort and support.

# Ad summary This ad features a content creator advocating for the breathability and seamlessness of seamless underwear. She promotes underwear made of cotton, which makes it suitable to wear to the gym, while wearing leggings, or while wearing tight clothing. # Brand positioning The brand is presented as one that believes in long-lasting and high-quality products that exclusively use high-quality materials like cotton, cashmere, and leather. The brand promotes itself as one that provides breathable and hygienic natural fibers and has a variety of different waist sizes. # Product The featured product is a pair of seamless underwear made of a natural fiber like cotton. This underwear has a band around the waist, fine little grips on the waistband, and a low-waisted version, a high-waisted version, a cheeky fit, and a bikini fit. # Visual style The video is a polished commercial with a UGC feel. The video utilizes static shots with a couple of quick zooms. The video appears to be recorded with natural lighting in a home. The pacing is consistent. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action I'll have all of my favourites linked for you. # Point of view - [object Object] # Storyline - 00:00–00:00 The creator stands in front of the camera and tells her viewers that she is going to ungatekeep her favorite seamless underwear as a girl who hates polyester. - 00:00–00:18 The creator states that she exclusively invests in well-constructed items made of really high-quality materials, like cotton, cashmere, and leather. The creator adds that these materials are not only longer lasting and higher quality, but also breathable and hygienic. - 00:18–00:30 The creator says that she hasn't really had any issues finding 100% cotton regular underwear, but natural fiber seamless underwear is very hard to find when you're wearing something tight, when you're at the gym wearing leggings, or just need seamless underwear in general. - 00:30–00:40 The creator says that she is not going to gatekeep and that seamless underwear by nature are made of synthetic fibers. She adds that it is very difficult and expensive to get seamless underwear like this with natural fibers. - 00:40–00:51 The creator states that she does not like to have polyester, nylon, or acrylic near her body, but the area where it matters most is kind. - 00:51–01:09 The creator says that you get the seamless advantages of the synthetic fiber band around the waist so what needs to breathe can breathe. She then points out there are also really fine little grips on the waistband that prevent the underwear from folding over or slipping down. - 01:09–01:22 The creator adds that the underwear comes in a low waisted version, a high waisted version, a cheeky fit, a bikini fit, and all the fits. She adds that she has yet to come across another pair of underwear that gives her the best of both worlds, breathability and seamlessness. - 01:22–01:24 The creator states that she will have all of her favorites linked for her viewers before saying goodbye.

# Ad summary This ad features a blonde woman wearing the EB Y bra and underwear set. She stands in front of a window and tells viewers that they no longer have to choose between being comfortable and sexy, because this bra is both. She then highlights how the bra provides lift without underwire and the panties are seamless and feel like skin. # Brand positioning EBY is presented as a brand revolutionizing lingerie by offering comfortable and sexy options simultaneously. The brand challenges the norm that sexy lingerie must be uncomfortable, positioning itself as a solution for women seeking both. EBY emphasizes femininity and combines it with comfort, stepping away from purely functional or overtly sexualized presentations of lingerie. They aim to occupy a space in the consumer's mind where beauty and ease coexist. # Product EBY is presenting their wireless bra and seamless panty set, designed for women who seek comfort and sexiness at the same time. The bra provides a sexy lift without the use of underwire. The seamless panties are light and feel like skin, preventing digging into the sides. These are presented as an invisible bra and panty set because they are so comfortable you'll forget you're wearing them. It is described as the bra that "literally broke the internet." # Visual style The ad has a polished aesthetic, resembling a commercial with its clean, bright lighting and smooth transitions. The editing style includes static shots and a few smooth transitions, creating a balanced rhythm. The production quality appears high-end, enhancing the overall tone and appeal. The pacing remains consistent throughout the ad, and cuts are timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator, wearing the EBY bra, states that she used to dread wearing uncomfortable bras. She continues by stating she feels like women have been told their whole lives that if they want to look sexy and wear lingerie, they're probably going to be uncomfortable. The message is that traditional lingerie comes at the cost of comfort, speaking from the perspective of a woman who has experienced this tradeoff and understands the audience's frustration. The tone is relatable and understanding, setting up a problem. - 00:04–00:08 00:04–00:08 The creator says she's here to tell viewers that being sexy doesn't have to mean being uncomfortable. She addresses the viewer directly, using a tone of authority to suggest that she is here to solve the viewers problem. - 00:08–00:15 00:08–00:15 The creator continues by saying the impossible has finally found a solution, and introduces viewers to EBY. The impossibility of comfort and sexiness is being addressed, and EBY is the answer. The tone is optimistic and promises relief. - 00:15–00:18 00:15–00:18 The creator displays the EBY bra and calls it "the bra that literally broke the internet". It's positioned as a popular item that has gained significant attention. The tone is enthusiastic and confident. - 00:18–00:22 00:18–00:22 She continues by saying that this is the invisible bra that everyone is talking about. The implication is that the brand is a hot topic that's currently trending. The tone is energetic and suggests wide appeal. - 00:22–00:26 00:22–00:26 The creator says that women now get to be comfy and sexy at the same time and says the sets are gorgeous and feminine. The problem has been solved. The tone is happy and energetic. - 00:26–00:32 00:26–00:32 She continues by saying that the sets are comfortable and that you get that sexy lift without annoying underwire. She addresses features of the products and focuses on comfort and sexiness. The tone is informative and positive. - 00:32–00:39 00:32–00:39 The creator states that the panties feel like skin, there is no digging into the sides. She concludes by saying it's light enough to forget and sexy enough to remember. She is implying that the product is so comfortable that you forget you have them on and continues to promote the sexiness of the lingerie. The tone is positive.

# Ad summary This ad promotes sets from Ebby, specifically a bra and underwear set with a nude underlay and black floral design. The ad features a woman showing how comfortable and sexy the bra is. # Brand positioning Ebby seems to position itself as a brand that prioritizes both comfort and style. The brand aims to break away from the norm of bras being either supportive and boring or cute and unwearable. It aims to offer lingerie that can be worn every day and for all occasions, while being sexy and comfortable. The brand seems to value comfort and wearability while also aligning with the desire to feel sexy, suggesting a focus on empowerment through comfortable confidence. # Product The ad promotes matching bra and underwear sets from Ebby. The sets feature a bra and underwear in matching colors and styles. The bra is designed for comfort and wearability. The woman in the ad emphasizes how she didn’t think a bra could be both comfortable and sexy. It is implied that the bra is meant to feel weightless and invisible under clothes. It comes in multiple colors so you can match it to your look. The underwear is low-cut. # Visual style The ad has a casual, UGC feel. The editing is simple with static shots and smooth transitions. The production quality is polished, but still maintains a personal touch. The ad is well-lit, but the lighting appears to be natural. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman holds up the Ebby bra. - 00:02–00:05 She states that she didn’t think a bra could be both comfortable and sexy. - 00:05–00:07 She makes her bed, and the camera shows the bra and underwear set with another set. - 00:07–00:09 She is wearing a pink bra and white shorts. - 00:09–00:10 She touches the pink bra. - 00:10–00:14 She puts on a red shirt and states that the bra sets from Ebby come in multiple colors for whatever matches your look that day. - 00:14–00:15 She holds up a pair of flats. - 00:15–00:19 She puts on lip balm, and states that the bra is wearable for everyday and still sexy.

# Ad summary This ad displays two unlined bras in differing colors, being held up to the camera. # Brand positioning The brand in this ad aims to occupy a space in the consumer's mind that comfort can be sexy. The values and tone that the brand aligns with is feeling good. The brand challenges the idea that underwear has to be uncomfortable to be attractive. It aims for an emotional brand positioning. # Product The products featured are unlined bras with a plunge neckline. The bras are made with sheer fabric with a solid trim. The bras come in two styles, one is a solid rose color, the other is a pale lavender with a floral design. # Visual style The ad has a polished commercial aesthetic and a casual, bright, and airy tone. The cuts are smooth. The estimated pacing is 60 BPM, which stays consistent across the ad. The cuts are timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins by showing two unlined bras, one solid rose and one pale lavender floral, laying on a white couch. - 00:02–00:07 00:02–00:07 The camera zooms in on the rose bra as a hand with a manicured nail touches the material. The hand then touches the pale lavender bra to display the differences in the materials. - 00:07–00:13 00:07–00:13 The hand then holds up each of the bra styles to display the design and color. - 00:13–00:17 00:13–00:17 The video ends with the two bras laying side by side on the white couch.

# Ad summary An ad for EBY underwear features a creator in a backyard setting in a matching bra and panty set. She speaks about how the bra is weightless and comfortable and how much she hates underwires. The ad highlights that EBY's comfort can make you feel naked yet supported. # Brand positioning EBY aims to occupy a space in the consumer's mind as a brand that prioritizes comfort and aesthetic appeal simultaneously. The brand aligns with the values of feeling comfortable and confident. EBY challenges the notion that functional bras have to be ugly, offering stylish alternatives. The brand positioning is both functional (comfort, support) and emotional (feeling pretty and confident). # Product EBY is promoting their bra and panty sets. The bra is described as being lightweight, comfortable, and supportive without underwires. The bra is designed to be comfortable enough to make the wearer feel naked while still offering support. The sets are marketed towards those who dislike underwires. The ad also highlights the bra as an outfit on its own, implying that it's stylish enough to be seen. The ad addresses the purchase barrier of sacrificing style for comfort when it comes to bras by offering a product that is both comfortable and aesthetically pleasing. # Visual style The ad has a bright and polished aesthetic, with a clean and modern feel. The editing style is a mix of static shots and quick cuts. The production quality is high, giving the ad a polished commercial feel. The pacing is consistent and moderately fast, keeping the viewer engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the creator standing in front of a pool, showing off her EBY bra and panty set. - 00:00–00:03 She explains that the bra is weightless and comfortable. - 00:03–00:06 She emphasizes how comfortable the bra is, stating that it feels like she's naked, but she still feels supported. - 00:06–00:11 She highlights that the bra isn't just an ugly functional bra and that it's pretty enough to be an outfit on its own. - 00:11–00:16 She asks the audience if they agree that comfort is number one when it comes to bras. - 00:16–00:22 She states that she normally lives in a sports bra or bralette because she hates underwires, implying that EBY's design provides a solution for people that hate underwires. - 00:22–00:28 She concludes by saying that she loves how the bra looks peeking out, and she's obsessed with it.

# Ad summary This ad features a creator trying EBY underwear and bralette for the first time. She is wearing the product and talks about how comfortable it is. # Brand positioning EBY is presented as a brand that prioritizes comfort and cuteness in its undergarments. The brand aims to occupy the space in the consumer's mind that bras shouldn't be uncomfortable and something you can't wait to take off. EBY promotes the values of being comfortable and elevated while still being cute. The brand pushes against category norms of uncomfortable undergarments. The brand positioning is primarily emotional, focusing on comfort and feeling elevated. # Product The product being advertised is an EBY bra and underwear set. The ad highlights the bra and describes it as an "invisible bra" bralette. It also states that the bra is sheer and breathable. The primary selling point is its comfort; it feels like you're wearing butter. The product aims to address the pain point of uncomfortable bras. The product is made for women. # Visual style The ad has a UGC feel with natural lighting and a simple background. The editing is simple with static shots. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator is putting on jeans to highlight the EBY bra. - 00:05–00:11 The creator describes how EBY bralette is different than other bras. - 00:12–00:25 The creator begins putting on an oversized white button-down shirt to convey that the bralette can be worn under everyday clothes.

# Ad summary The ad features a woman in her closet talking about the EBY bridal collection. She mentions that she wished she had EBY on her wedding night because wedding dresses are uncomfortable. She shows a pink bra and panty set, calling it the Madam Chic. # Brand positioning EBY presents itself as a comfortable yet stylish underwear brand, that allows all women to feel like a bride. The brand bucks the trend of uncomfortable lingerie by focusing on stylish and comfortable lingerie. EBY wants to occupy a space that encourages feeling like a bride. # Product EBY is advertising its bridal collection, which includes bras and underwear that are stylish, comfortable, and provide good support. The featured product is the Madam Lux, a sheer bralette with flower designs in various colors. The bra is also available with matching panties. In addition, EBY offers lower-cut and high-waisted panties. # Visual style The ad has a polished and natural look, with a bright, clean aesthetic. The closet setting and natural lighting create a relatable and authentic feel. The editing style includes quick cuts and static shots, maintaining a consistent pace. The production quality is high, aiming for a commercial yet relatable vibe. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get the five colors # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The woman says, "Okay, it's so good," as she adjusts the bra. - 00:01–00:07 00:01–00:07 The woman announces that EBY just dropped their bridal collection, while adjusting her bra. She notes that she is obsessed, even though she is not a bride. This introduces the product and immediately positions it as desirable, even for those outside the specific occasion. - 00:07–00:11 00:07–00:11 The woman comments on how stunning the bra is, calling it the Madam Lux and mentioning that the bride one comes with cute matching panties. This highlights the aesthetic appeal and value of the product, while also catering to a specific need and user. - 00:11–00:27 00:11–00:27 The woman states that she wishes she had this on her wedding night because those wedding dresses hurt, are uncomfortable, and are heavy. This identifies a potential customer pain point and a relatable shared experience. - 00:27–00:37 00:27–00:37 The woman states that EBY comes in with a stylish, comfortable, and good-supporting bralette. This position EBY as a solution that addresses the previous pain point. - 00:37–00:42 00:37–00:42 The woman exclaims that the colors are stunning and that she is going to show another one of five colors. This showcases the variety available and encourages purchase. - 00:42–00:54 00:42–00:54 The woman shows another bra set in a light purple. She calls it the Madam Chic and again states the EBY comfort. By showcasing a product the user has not seen before, it may encourage a user to shop and see all available product. - 00:54–01:03 00:54–01:03 The woman states, "Here is the full set for the bride," and she encourages the viewer, "We can all be a bride for the night in EBY's new bridal collection." This statement emphasizes inclusivity, making the viewer feel like they, too, can feel like a bride. - 01:03–01:14 01:03–01:14 The woman thanks the viewer, notes that EBY has lower-cut panties, and says to, "Get the five colors." The final beat serves as an outright call to action.

# Ad summary A woman promotes bras from EBY, highlighting their comfort and support without the use of underwires. She showcases two styles: the Relief bra and the sheer bralette. She also discusses the smooth band of the Relief bra and its ability to avoid back bulge and red marks. # Brand positioning EBY (Empowered By You) is presented as a brand focused on providing comfortable and supportive bras, particularly for women who have breastfed. The brand aims to occupy a space in the consumer's mind as a provider of everyday bras that can be worn beneath clothing without being noticeable. EBY promotes the values of comfort and support, particularly for those who may have unique needs, such as mothers. The brand pushes against the norm of bras with underwire. The brand positioning is primarily functional, focusing on the comfort and shaping the bras provide, with an added emotional component of feeling sexy and dainty. # Product The EBY Relief bra is an everyday bra designed for comfort and support without underwire. The Relief bra has a technology that mimics the support and sculpting shape of an underwire bra. The band is designed to lay flat under clothes and prevents back bulge and red marks. The ad also features the EBY sheer bralette, which the presenter says is perfect under clothes and lies on the skin. # Visual style The ad has a UGC feel, with natural lighting and minimal editing. The production quality is casual, supporting the tone of a genuine recommendation. The editing style consists of static shots, with the camera remaining stationary throughout the video. The pacing is slow and consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces EBY as the best, comfortable, and supportive bras. - 00:05–00:10 She shows the viewer the EBY relief bra, the one she is wearing, and shows it in pink. - 00:10–00:23 She speaks to the product's comfort, support, and shaping capabilities. - 00:23–00:27 She recommends this product for anyone who has breastfed and highlights that these bras have no wires. - 00:27–00:36 The presenter notes the band goes around the body and lays flat to prevent any back bulge or red marks. - 00:36–00:53 The speaker introduces the EBY sheer bralette. - 00:53–00:58 She expresses that the bralettes are amazing and lie on the skin. - 00:58–01:01 The creator reiterates that the two products are her top favorites.

# Ad summary A woman discusses and demos all-mesh bras by EBY bras. She shows how they can be worn under clothing for a seamless look, and details the support, shape, and comfort that the bra provides. # Brand positioning EBY bras positions itself as a brand that defies the status quo of traditional bras by offering comfortable, seamless, all-mesh bras that provide support. Their bras offer a lightweight bra option while still providing support and a desirable shape. The brand stands out from others with the unique all-mesh design, and focuses on both functionality and comfort. They align with a lifestyle of comfort, but still offer support and shape, without the restrictive feel of other bras. # Product The featured product is the EBY all-mesh bra, a comfortable and seamless bra that offers support. It comes in multiple colors and prints, including a snake print and a light blue floral print. They are designed to offer support while feeling like you are wearing no bra at all. The bra has velvet stitching that is snug and keeps everything in place. Straps provide support while taking weight off of the shoulders, and the wide view in the back helps to even it out. EBY bras come in sizes small, medium, and large, and this influencer is wearing a small double D. The product is linked below. # Visual style The ad has a polished feel. It features static shots, with smooth transitions. It gives off a hybrid feel by using selfie-style, which supports the intended tone of an everyday user. The ad has a medium pace. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A woman turns her back to the camera and places her hand on her lower back, and then turns towards the camera to introduce the product. - 00:03–00:08 00:03–00:08: She turns to the side and then to the front before pulling up her t-shirt to reveal the bra she is wearing. - 00:08–00:14 00:08–00:14: She shows two other bra designs. - 00:14–00:17 00:14–00:17: She demonstrates the support and shape that the bra provides. - 00:17–00:22 00:17–00:22: She shows a close up of the velvet stitching and explains the snug fit. - 00:22–00:30 00:22–00:30: The woman raises her t-shirt again to reveal the bra again and explains how it keeps everything in place and feels like wearing no bra at all, but still offers support. - 00:30–00:38 00:30–00:38: She holds up a light blue floral bra and discusses how the straps take weight off the shoulders, and the view in the back evens everything out. - 00:38–00:46 00:38–00:46: The woman shares size information for the bras, and details that she is wearing a small double D, which provides extra support. She links the snake print below. - 00:46–00:56 00:46–00:56: She holds the blue bra again and discusses the other styles available, and mentions that they are having a sale on TikTok.

# Ad summary A woman shares her honest opinion about a bra, shows what the bra looks like when worn, and gives the viewers additional context to further describe the bra. # Brand positioning The brand, EBY, is presented as a source for bras. The woman in the video is reviewing a bra she got and is going to show the viewers what the bra looks like worn and provide her opinion on the product. # Product The woman in the video is reviewing a bra from EBY. It is a completely see-through bra, so she is wearing covers underneath. The material you would think is stretchy, but it is pretty snug, so it does a good job holding you in place. The U in the back is low and wide. The bra does not feel like it is pulling on you at all. The creator states she is a 32 triple D and the bra she is trying on is a small double D. # Visual style The ad has an amateur look and feel. It looks like it was recorded on someone's phone and quickly thrown together. The editing is relatively simple and the transitions are not very smooth. The lighting is bright and provides a lot of context to show how the product looks in real life. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The creator starts out stating she has been seeing this product all over her social media page, but no one shows the product being worn. - 00:10–00:11 The creator states she is going to try the product on and show how it looks, since she has not worn it before. - 00:11–00:13 The creator shows what the product looks like when worn. - 00:13–00:19 The creator states she is surprised by how comfortable the bra is and that the material feels supportive. - 00:26–00:31 The creator states she has covers on underneath, since the bra is completely see through and gives the suggestion to get the silicone covers if you are going to wear it with a tight tee. - 00:31–00:38 The creator shares that the U is low and wide, so it takes some of the pressure off the body and does not feel like it is pulling on you at all. - 00:38–00:43 The creator shows that you cannot see the bra when wearing a shirt. - 00:44–00:47 The creator states it is her first time wearing it and she will report back after she has worn it more. - 00:47–00:55 The creator states that if you hate bras, you will love this and shares that she is a 32 triple D and she is wearing a small double D.

# Ad summary string # Brand positioning ThirdLove presents itself as a brand that celebrates women as they are in the present, with an emphasis on meeting women where they are now. The brand centers around the idea that women should feel confident and hot no matter where they are in their lives. ThirdLove positions itself as a brand that defies the norms and standards of traditional lingerie brands, particularly in how they cater to women. The brand aims to inspire women to embrace their age and beauty. The brand is positioned in a way that is meant to be both functional and emotional. # Product ThirdLove’s bralettes and underwear come in both nude and black. The nude mesh bralette features floral lace detailing that feels like velvet. The bralette has a V-neck style and the high-waisted bottoms match the set. The product is meant for women who have a sensory thing with the bands and are said to literally feel like air. It’s meant to be the most comfortable bralette they have ever put on their body. # Visual style The ad has a polished and clean aesthetic, resembling a UGC style. The video features natural lighting and smooth transitions. The pacing is consistent, with cuts timed to the music and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 At 00:00–00:02, the creator starts by saying she is going to "slay the day," which is something her daughter says. This is the beginning of the ad where she sets the tone for the rest of the video. - 00:02–00:12 At 00:02–00:12, the creator introduces the ThirdLove bralette and explains how it is like her "new favorite obsession." She mentions how it feels so good on and that for someone who has a sensory thing with the bands, it literally feels like air. - 00:12–00:17 At 00:12–00:17, the creator mentions how not only is the bralette stunning, but it is the most comfortable bralette that she has ever put on her body. - 00:17–00:35 At 00:17–00:35, the creator shows the audience that you can get a matching set. She shows the high-waisted bottoms to match the white. Then, she also shows the same set in black as well. She loves the nude mesh with the lace, and calls out how the lace feels like velvet. - 00:35–00:43 At 00:35–00:43, the creator ends by saying that just because you're a mom and are getting up there in age, like her, doesn't mean you're not hot.

# Ad summary This image ad for EBY features a model wearing a matching bra and panty set in a neutral color with a floral pattern. Text overlay indicates that the set is back in stock. # Brand positioning EBY (Empowered By You) is a brand that sells underwear. The brand is positioned as offering comfortable, well-fitting underwear. The brand name itself implies a focus on empowerment. # Product The product is a matching bra and panty set. The bra has molded cups and adjustable straps. The panties are a high-waisted brief style. The set is made of a stretchy, lightweight fabric with a floral pattern. The fabric is a neutral, skin-toned color, and the floral pattern is a lighter shade of pink and lavender. The product is presented as a perfect set that is back in stock. The use of the term 'set' implies the pieces are meant to be worn together and offers a complete and coordinated look. # Visual style The ad has a soft, natural aesthetic. It appears to be shot in a natural light setting. The image is clean and uncluttered, with a focus on the product. The image treatment is minimal, with a slight desaturation of colors. The typography is clean and modern. The visual style aims for a balance between aspirational and accessible. # Hooks Headline: the perfect set # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing that "the perfect set" is back in stock. The message is intended to generate excitement and urgency for those who have previously purchased the item or have been waiting for it to become available again. The brand is communicating this information. - The model is showcasing the set in a neutral setting. This is intended to highlight the product's design and fit. The audience is viewing the set from the perspective of a potential customer, seeing how it looks on a real person. - The image concludes by subtly displaying the EBY logo at the bottom, reinforcing brand recognition. The brand is reinforcing their presence without being overtly pushy.

# Ad summary This ad showcases a comfortable, beautiful bra with a delicate floral design that comes in multiple colors. # Brand positioning This brand aims to occupy the space in the consumer's mind by providing beautiful lingerie that is also comfortable and something consumers would actually want to wear. The tone of the brand promotes feeling good in your own skin while also wearing beautiful lingerie. It follows the norm in the lingerie category by showcasing the beauty of the lingerie but pushes back against the idea that lingerie has to be uncomfortable to be beautiful. The brand positioning is emotional by promoting confidence in wearing the product. # Product The product featured in the ad is a bra with a delicate floral design that comes in multiple colors, including light pink, dark pink, and black. The bra is designed with comfort in mind so consumers will actually want to wear it. The ad shows a close up of the floral lace design. # Visual style The ad has a UGC feel. It is shot selfie-style and uses natural lighting. The pacing is consistent with slow, static shots. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:14 Close up of different colored bras.

# Ad summary The ad is a first-person product review showcasing a wireless, seamless bra from Parade. The woman in the video highlights the bra's comfort, lift, and seamless design, claiming it will be the viewer's favorite bra this summer. # Brand positioning Parade is positioned as a brand that provides comfortable, wire-free, and seamless bras that are so comfortable they feel like a "non bra bra." The brand seems to be pushing against the norm of uncomfortable underwire bras that either dig into your shoulders or hang too low. They focus on functional comfort and all-day wearability, with the aim of making you feel weightless while giving you the shape and support you need to go through the day. # Product The Parade bra is a wire-free, seamless bra made from a single-line lightweight mesh, with a pretty velvet trim. It is super functional and contours to the body, keeping everything in place. It provides great lift, and the deep U in the back distributes weight. It takes away the discomfort from traditional underwire bras that dig into shoulders and provides so much comfort that everything just feels so much more comfortable. It is lightweight and nearly invisible under clothes. # Visual style The visual style is casual and natural, giving the impression that it was filmed in someone's home. The editing is simple with static shots and very smooth transitions. The production quality appears to be a hybrid of UGC and polished commercial. The pacing is consistent, and the cuts, text, and actions are timed to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman holds up the bra and pulls at the edges, noting that it is completely wire-free and seamless. - 00:02–00:15 The woman holds the bra up to the camera, commenting on how it feels like a "non bra bra" because it's made of single line lightweight mesh and super pretty velvet trim, pointing out how snug and functional the trim is. She says that the bra is designed to contour the body, giving shape and keeping everything in place. - 00:15–00:19 The woman turns to the side to display her breasts and provide further commentary on the lift the bra provides. She claims that the bra gives lift, solving for the common issue of breasts hanging down too low. - 00:19–00:24 The woman faces the camera again, addressing the viewer to speak about the actual underwire or way that they feel on your shoulders and how this one takes both those issues away. - 00:24–00:28 The woman turns to the side again, commenting on the deep U in the back that helps distribute the weight, which just feels so much more comfortable. - 00:28–00:32 The woman turns to the side again, lifts her white shirt to show the seamless design and reinforce that she has the bra on. - 00:32–00:35 The woman holds up a hanger with multiple different colored versions of the bra, saying that no one would guess that she's wearing one of these little lightweight mesh bras. - 00:35–00:43 The woman holds the red floral bra and the hanger with the other colors closer to the camera, suggesting that she is thinking of this one specifically for you below but that they have plain colors or other prints too and that this will be your favorite bra this summer and you can thank me later.