How Divi Advertises on Meta

# Ad summary The ad is for Divi Scalp Serum. It features a sale of 30% off the first order using the code SCALP30. The Divi Scalp Serum is displayed surrounded by leafy greens. # Brand positioning Divi is presented as a growth care brand with a focus on hair and scalp health. The brand’s overall tone is gentle and clinical, using soft colors and minimalist design to communicate efficacy and trustworthiness. The product line is dedicated to scalp health, which suggests that the brand is positioned as a specialized and scientific approach to hair care, rather than a generic beauty product. The brand seems to be pushing against common competitor behaviors that focus on purely aesthetic results without addressing the underlying health of the hair and scalp. # Product The featured product is Divi Scalp Serum, a treatment designed to revitalize and detoxify the scalp. It is formulated to improve the appearance of thin hair, nourish hair follicles, and detoxify product buildup. The serum is packaged in a light green, square bottle with a dropper applicator. It contains 3.38 fl oz (100 ml) of product. The serum addresses the purchase barriers of hair thinning, unhealthy follicles, and product buildup by offering a solution that promotes healthier hair from the scalp. # Visual style The ad has a clean and minimalist visual style. The production quality appears to be studio-shot with soft lighting and a focus on showcasing the product within a natural context (the leafy greens). The image treatment includes background removal to isolate the product, and a subtle color grading that enhances the natural greens and whites. Typography is integrated in a clear and legible manner, and is large and bold to highlight key information. The style contrasts slightly with platform norms, opting for a more refined and focused aesthetic which could help it stand out in a busy feed. # Hooks Headline: 30% OFF # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by announcing a discount of 30% off, which captures the viewer's attention and provides an incentive for purchase. This message is from the brand and is intended to draw in potential customers with a promotional offer. - The ad specifies that the discount is available for the viewer's first order, with the code SCALP30 provided. This is from the brand, encouraging immediate action by offering a limited-time incentive for new customers. - The ad showcases the Divi Scalp Serum, highlighting its benefits to revitalize and detoxify the scalp. This part of the story is told from the brand’s perspective, emphasizing the product's key features and intended results.

# Ad summary An ad for Divi hair products presents a comforting message to new mothers experiencing postpartum hair loss, assuring them that they are understood and supported. # Brand positioning Divi is presented as a supportive and empathetic brand focused on addressing the specific challenges faced by new mothers, particularly postpartum hair loss. The brand positions itself as understanding and helpful, offering solutions to common postpartum issues. By using the phrase "We've been there, too. And we're here to help," Divi aims to build trust and rapport with its audience. This messaging suggests the brand aligns with a lifestyle of motherhood and understands the challenges that come with it. The brand sets itself apart by focusing on the functional aspect of solving the problem of postpartum hair loss. # Product The ad does not explicitly feature any specific Divi product. It focuses on the postpartum hair loss problem and the brand's supportive approach. The ad is clearly targeting new mothers or women who have recently given birth. The brand focuses on addressing the challenges that come with it, particularly postpartum hair loss. By using the phrase "We've been there, too. And we're here to help," Divi aims to build trust and rapport with its audience. # Visual style The ad has a clean and comforting visual style. It has a soft lighting with a slightly desaturated, warm color palette. The overall look is bright and gentle, evoking a sense of peace and reassurance. The image feels relatable and intimate. # Hooks Headline: They stole your heart. But postpartum stole your hair. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand acknowledges the emotional joy of having a baby. This is to create a positive connection before addressing the associated challenges. The story is told from the brand's POV. - The brand brings up the issue of postpartum hair loss as a common problem mothers face. This is to validate the mother's struggle. The story is told from the brand's POV. - The brand offers support and solutions. This is to build trust and encourage engagement. The story is told from the brand's POV.

# Ad summary This ad promotes Divi's hair serum by highlighting its popularity with a 5-star rating and offering a limited-time discount. # Brand positioning Divi is presented as a brand focused on hair growth care, aiming to provide effective solutions for hair health. The brand positions itself by emphasizing the high rating of its serum, suggesting a reputation for quality and customer satisfaction. This positions Divi as a trusted and popular choice in the hair care market, indicating the brand is focused on providing results and has gained the trust of its users, making it a go-to for consumers seeking reliable hair growth solutions. # Product The featured product is Divi's hair serum, packaged in a light green rectangular bottle with a dropper applicator. The serum is designed to support hair growth and overall hair health. The ad highlights its 5-star rating, indicating high customer satisfaction and effectiveness. A key selling point is that one bottle lasts for three months, suggesting both value and convenience. The product is positioned for individuals seeking a reliable, highly-rated serum to improve their hair's health and growth. # Visual style The ad features a clean, bright aesthetic with a focus on the product and a smiling model. The production quality appears to be high, with professional lighting and clear imagery. The layout is simple and direct, focusing on the product and key selling points. The visual style is designed to be appealing and trustworthy, conveying a sense of health and beauty. # Hooks Headline: 1 Bottle. 3 Months of the 5-Star Serum You Love. # Benefits - [object Object] # Features - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad starts by highlighting the Divi hair serum. This is intended to immediately grab the viewer's attention by emphasizing its long-lasting use and high rating. This is told from the brand's perspective. - The ad references the serum's 5-star rating. This is intended to build trust and credibility with potential customers. This is told from the brand's perspective. - The ad mentions a limited-time offer of 30% off today. This is intended to create a sense of urgency and encourage immediate purchase. This is told from the brand's perspective. - The ad concludes with a Shop Now button, encouraging immediate action. This is intended to drive conversions. This is told from the brand's perspective.

# Ad summary This ad highlights the Divi scalp serum by showcasing its key features and benefits, as vouched for by Cosmopolitan, within a visually appealing image. # Brand positioning Divi presents itself as a modern and effective solution for hair health, specifically targeting concerns like thinning hair and scalp detox. The brand positions itself as a beauty authority, having received the Cosmopolitan Holy Grail Beauty Award. This implied association with a reputable publication suggests the brand is credible, trustworthy, and aligns with contemporary beauty standards. # Product The Divi Scalp Serum is presented as a solution to revitalize and detoxify the scalp, targeting individuals concerned with thinning hair. Key features highlighted include improving the appearance of thin hair, nourishing hair follicles, and detoxifying product buildup. The serum comes in a light green, square bottle with a dropper applicator, suggesting ease of use and precise application. The bottle indicates a size of 3.38 fl oz (100mL). The ad promotes the serum as a worthwhile purchase for improving overall hair and scalp health. # Visual style The ad utilizes a clean, bright, and feminine visual style. The production quality appears highly polished, with studio-style lighting and careful attention to detail. The use of soft pastel colors and natural elements (tulips) creates a gentle and inviting aesthetic, appealing to beauty-conscious consumers. The typography is integrated cleanly, with clear and legible text that communicates key features and benefits. The style contrasts with the noisier, edgier norms of social media, aiming for a sophisticated presentation. # Hooks Headline: "Holy Grail Product" - COSMOPOLITAN # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a quote from Cosmopolitan calling the product a "Holy Grail Product". This aims to immediately establish the product's credibility and desirability in the eyes of the viewer, leveraging an external, authoritative source. The POV is external. - The ad highlights the product's key features and benefits, such as improving the appearance of thin hair, nourishing hair follicles, and detoxifying product buildup. The brand tells this part of the story, focusing on what the product does to address consumer pain points around scalp and hair health. - The overall story progresses towards showcasing a solution (Divi Scalp Serum) for common hair and scalp problems, while the brand uses social proof (Cosmopolitan award) to increase the product's appeal and trustworthiness. The brand wants to convey the impression that this is a proven solution for thinning hair and scalp issues.

# Ad summary This image ad for Divi promotes their Scalp Reset Shampoo and Scalp Serum. It highlights key features and benefits of each product, such as exfoliating the scalp, reducing buildup, and revitalizing hair follicles. The ad also offers 40% off and encourages viewers to shop the Get Started Kit today. # Brand positioning Divi is presented as a modern and science-backed hair care brand focused on scalp health. The brand aims to occupy a space in the consumer's mind as a provider of effective solutions for scalp issues, positioning itself as an innovator in the hair care market. It emphasizes values such as clean beauty and science-backed solutions. Divi differentiates itself by focusing on scalp health. The brand's positioning blends functional (addressing specific scalp issues) and emotional (promoting confidence in hair health) benefits. # Product The ad features Divi's Scalp Reset Shampoo and Scalp Serum, both designed to promote scalp health. The Scalp Reset Shampoo is described as an exfoliate and cleanse product designed to deeply exfoliate the scalp, break down product and oil buildup, and reduce the effects of hard water. The Scalp Serum works to revitalize and detoxify the scalp, improve the appearance of hair, and nourish hair follicles. These products are for individuals seeking solutions to scalp issues such as dryness, oiliness, or buildup and also promotes overall hair health. The ad highlights the products' effectiveness and benefits, encouraging viewers to try or buy. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation. The production quality is high, suggesting a studio shot. The color palette is limited to shades of green and white, contributing to a fresh and natural feel. The overall image treatment is bright and airy with soft lighting. The typography is clean and legible, and the composition is well-balanced. # Hooks Headline: Enjoy 40% OFF, On Us # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Buy Now # Point of view - [object Object] # Storyline - The ad starts by offering "Enjoy 40% OFF, On Us", immediately capturing the viewer's attention with a discount. The brand is highlighting a financial incentive as an offer for potential customers. - Next, a call to action "Buy Now" in a green button encourages immediate purchase. The brand uses an action-oriented prompt to drive a purchase. - The ad proceeds to list three key benefits of the product: "Deeply exfoliate the scalp", "Break down product and oil buildup", and "Reduce effects of hard water", to highlight the functional attributes of the products. The brand is providing explicit features and benefits. - The ad finishes with a circular green shape calling out "Shop the Get Started Kit today!", encouraging the viewer to buy. This is the brand encouraging the user to buy now.

# Ad summary This image ad promotes Divi's 'Get Started Kit' with a 40% off offer. It features the scalp reset shampoo and scalp serum, highlighting their exfoliating and revitalizing properties. The ad uses a clean, professional aesthetic with a focus on the product benefits and a clear call to action to 'Shop Now'. # Brand positioning Divi is presented as a premium hair care brand focused on scalp health and hair growth. The brand aligns with a clean, minimalist aesthetic, using natural, soft tones to communicate a gentle yet effective approach to hair care. Divi positions itself as a solution for those seeking to improve their scalp health, contrasting against brands that may focus solely on hair aesthetics. It emphasizes functional benefits such as exfoliation and revitalization, targeting consumers who prioritize scientific solutions and visible results. # Product The ad features two products: Divi's scalp reset shampoo and scalp serum. The shampoo is designed to deeply exfoliate the scalp, purify the scalp product, and reduce the effects of hard water, packaged in a squeeze tube. The serum aims to balance and revitalize the scalp, nourish hair follicles, and improve scalp conditions, packaged in a square bottle with a dropper. Both products share the USP of promoting a healthy scalp environment for hair growth, addressing the purchase barrier of scalp issues affecting hair health. The 'Get Started Kit' is promoted, suggesting a comprehensive approach to scalp care. These products are presented for regular use in a hair care routine. # Visual style The ad uses a clean and minimalist visual style with a soft color palette and studio-quality lighting. The composition is symmetrical, featuring the products prominently on a reflective surface. The typography is modern and legible, with a clear hierarchy of information. The overall aesthetic is polished and professional, lending credibility to the brand and its products. # Hooks Headline: 40% OFF # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Shop Now # Point of view - [object Object] # Storyline - The ad starts by highlighting a limited-time promotion for the Divi 'Get Started Kit', emphasizing a sense of urgency and value. The brand is conveying an immediate incentive to purchase, told from the brand's perspective, to capture the viewer's attention and encourage immediate action. - The ad visually presents the two products included in the kit, the scalp reset shampoo and the scalp serum. The brand aims to showcase the products' aesthetic appeal and functional benefits, from the brand's perspective, giving viewers a clear idea of what they will receive if they purchase the kit. - The ad includes a 'Shop Now' button, providing a direct call to action. The brand aims to drive immediate conversions, telling viewers to make a purchase now, directly from the brand.

# Ad summary This ad features the Divi scalp serum and promotes a 30% discount on the first order with the code SCALP30. # Brand positioning Divi is presented as a brand focused on hair health and growth through specialized products. The brand is positioned as a solution for those seeking to improve the appearance of thin hair and detoxify the scalp, suggesting a focus on both aesthetic and health benefits. The brand aims to occupy the space of a specialized, science-backed hair care solution, aligning with a lifestyle that values proactive and informed self-care. The brand uses a modern and clean aesthetic, positioning itself in line with contemporary wellness and beauty standards. The functional aspect of the brand is centered on providing effective solutions for scalp and hair issues, while the emotional aspect is to promote confidence through healthier-looking hair. # Product The featured product is Divi's scalp serum, designed to revitalize and detoxify the scalp. This serum is intended to improve the appearance of thin hair, nourish hair follicles, and detoxify product build-up. The serum comes in a light green, square-shaped bottle with a dropper for easy application. The bottle is labeled with the brand name, product name, and claims. The serum is suitable for individuals looking to address issues such as thinning hair and scalp build-up. The unique selling proposition lies in its multi-action formula that not only improves the look of hair but also cares for the scalp's health. The ad addresses purchase barriers by highlighting its specific benefits and offering a discount. # Visual style The ad has a clean and minimalist aesthetic with a focus on product display. The production quality is highly polished, with studio-style lighting and careful placement of elements. The visual motifs include color blocking and product close-ups. The image treatment is clean and bright, with a focus on highlighting the product's packaging and texture. The typography is integrated in a clear and legible manner, with a combination of sans-serif fonts. The style aligns with platform norms for beauty and wellness product advertising, aiming for scannability and stop power through a clear offer and product focus. # Hooks Headline: 30% OFF # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting a special offer, '30% OFF,' for the viewer's first order with a specific code. The intention is to immediately grab the viewer's attention and incentivize a purchase. The brand is announcing the discount to the audience. - The Divi Scalp Serum bottle is displayed prominently, showcasing the product and its branding. This emphasizes what the product is and reinforces the brand's image. The brand is directly presenting its product as the hero of the ad. - Product benefits such as 'improves appearance of thin hair,' 'nourishes hair follicles,' and 'detoxifies product build-up' are highlighted. This tells the viewer what the product does and why it’s worth considering. The brand is explicitly detailing the serum's functional advantages to the audience. - The Divi logo is shown at the bottom of the image. This is to reinforce brand recognition. The brand is reasserting its presence and identity.

# Ad summary This ad promotes Divi's hair growth system and a limited-time offer to receive a free scalp reset shampoo with a subscription purchase. # Brand positioning Divi is presented as a hair growth brand focused on scalp health. The ad uses a muted, natural color palette and clean product presentation to convey a sense of modern simplicity and effectiveness. The brand is positioned as a solution for hair growth and scalp care within the broader beauty and personal care market, appealing to consumers who value a comprehensive and scientifically-backed approach to hair health. The brand appears to be primarily functional, using direct language about growth and care rather than lifestyle or emotional appeals. # Product The ad features several products from the Divi Daily Growth Care system. The main product is a bottle of hair growth vitamins in pill form, packaged in a light green cylindrical bottle. A light green bottle of Scalp Serum is also shown, which includes a dropper for application. Lastly, there is a light green tube of Scalp Reset Shampoo. The system appears targeted towards individuals looking to improve hair growth and scalp health. The ad addresses purchase barriers by offering a free Scalp Reset Shampoo with every order for life. The key selling point is the comprehensive approach to hair health offered by the Daily Growth Care system. # Visual style The ad has a clean and minimalist aesthetic with a focus on product presentation. The production quality appears to be studio-shot. The visual motif is a flatlay arrangement on a silver tray, creating a sense of organization and intentionality. The image treatment involves soft, diffused lighting and a muted color palette, lending a natural and approachable feel. The typography is integrated in a clean and legible manner, enhancing scannability. The style leans towards a native platform aesthetic, fitting well within in-feed content. # Hooks Headline: EXCLUSIVE OFFER # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the brand extending an exclusive offer to the audience. The message is that those who subscribe to the Daily Growth Care system today will receive a free Scalp Reset Shampoo with every order for life. This establishes a sense of urgency and incentive from the brand's point of view. - Next, the ad visually presents the Divi Daily Growth Care products including hair growth vitamins, scalp serum and scalp reset shampoo, along with a hair brush and a loofah. The message from the brand is that these products offer a complete hair care routine. - Finally, the ad reinforces brand recognition with the Divi logo. The brand's point of view is to further promote its products to the audience.

# Ad summary This ad is designed to promote Divi's scalp serum by offering 30% off with a coupon code. # Brand positioning Divi growth care is a brand that is focused on hair health and specifically targeting concerns related to hair thinning and scalp health. The brand aims to occupy a space in the consumer's mind as a solution for revitalizing and detoxifying the scalp, leading to improved hair appearance. The brand promotes the values of nourishment and care for hair follicles, addressing the needs of those seeking to combat product build-up and achieve healthier hair. # Product The featured product is Divi's scalp serum, designed to revitalize and detoxify the scalp. It is presented as a solution to improve the appearance of thin hair, nourish hair follicles, and detoxify product build-up. The serum comes in a transparent glass bottle with a light green, square-shaped label and a dropper applicator. The product's selling points emphasize scalp revitalization and detoxification, as well as addressing common concerns related to hair thinning and scalp health. The ad highlights that the product is good for detoxifying the scalp and improving the appearance of thin hair. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The color palette is soft and muted, with an emphasis on light green and beige tones, creating a calming and natural feel. The product is well-lit and prominently displayed, conveying a sense of quality and trustworthiness. # Hooks Headline: 30% OFF TODAY # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by showcasing a limited-time offer of 30% off, which is intended to grab the viewer's attention and create a sense of urgency. This is told from the brand's perspective. - Next, the ad introduces the Divi scalp serum, emphasizing its key benefits: revitalize, detoxify, improve the appearance of thin hair, nourish hair follicles, and detoxify product build-up. This section aims to educate viewers about the product's functions and value, from the brand's point of view.

# Ad summary This single image ad for Divi scalp serum emphasizes the emotional impact of hair loss, framing it as a loss of identity rather than just shedding. It features a product shot next to text highlighting this emotional pain point, and offers a discount to encourage purchase. # Brand positioning Divi is presented as a solution for hair loss that understands the emotional toll it takes. The brand positions itself as empathetic and focused on restoring not just hair, but also the customer's sense of self. Divi stands apart by acknowledging the emotional impact of hair loss rather than focusing solely on cosmetic or medical aspects, resonating with those who feel a deep personal connection to their hair. The brand aligns with values of self-care and emotional well-being, appealing to customers who seek a holistic approach to hair health. # Product Divi's scalp serum is designed to revitalize and detoxify the scalp. It aims to improve the appearance of thin hair, nourish hair follicles, and detoxify product buildup. The serum comes in a light green bottle with a dropper for easy application. The ad highlights the product as a solution to not just hair shedding or loss, but as a way to regain a sense of self, addressing the emotional aspect of hair health. It addresses purchase barriers by offering a 30% discount with the code SCALP30, making it more accessible for potential customers. # Visual style The ad has a clean, minimalist aesthetic with a light green color palette and a studio shot of the product. Typography is bold and straightforward, with a modern sans-serif font. The visual motifs include a prominent product placement, direct emotional messaging, and a clear offer. The image treatment is clean with subtle lighting effects. The overall style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: THIS ISN'T SHEDDING – THIS ISN'T JUST HAIR LOSS. IT'S A LOSS OF WHO YOU WERE. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by framing hair loss as more than just shedding or losing hair; it's portrayed as losing a part of one's identity. This is designed to immediately connect with the viewer's emotional experience, as told from the brand's perspective. - The ad highlights the product's benefits, focusing on improving the appearance of thin hair, nourishing hair follicles, and detoxifying product buildup. This informs the consumer of the key functional product features from the brand's perspective. - The ad presents an offer of 30% off when using the code SCALP30, encouraging immediate purchase. This shifts to a direct, promotional message from the brand.

# Ad summary This ad for Divi is styled as an AirDrop notification to create urgency and drive sales. It shows a bottle of Divi scalp serum held by a woman, overlaid on a background with the word 'SALE' repeated. The AirDrop notification indicates a limited-time sale and includes a discount code. # Brand positioning Divi is presented as a modern and effective solution for scalp health and hair wellness. The brand positions itself as a provider of specialized scalp serums designed to address issues such as thinning hair and scalp irritation. The ad conveys a sense of urgency with a limited-time sale. The brand appears to occupy the space of specialized, effective hair care, pushing against the norms of generic hair products by focusing specifically on scalp health. # Product The product featured is Divi Scalp Serum, formulated to nourish and detoxify the scalp. The serum comes in a square, light green bottle with a dropper applicator. The ad shows a woman holding the bottle. The key selling point is a limited-time sale, communicated through the AirDrop-style notification, enticing potential customers to purchase quickly. # Visual style The ad uses a platform-native style by mimicking an AirDrop notification, aiming to blend in with typical mobile interactions. The visual motifs include repeated text in the background and a clean, minimalist product shot. The image treatment includes soft lighting and a cohesive light green color scheme. This design impacts scannability by creating a sense of familiarity and urgency, prompting the viewer to engage quickly. # Hooks Headline: Divi Sale! Hurry they won't last long! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Accept # Point of view - [object Object] # Storyline - The ad opens with an AirDrop notification for a Divi Sale, creating an immediate sense of urgency. The brand is communicating directly to the viewer, suggesting they should act fast to take advantage of the sale. - The AirDrop notification displays an image of the Divi Scalp Serum being held by a woman. This is intended to showcase the product and its use in a lifestyle context from the brand's perspective. - The inclusion of 'Decline' and 'Accept' buttons mirrors the actual AirDrop interface, prompting the viewer to 'Accept' the offer by shopping. This reinforces the brand's offer and attempts to create a seamless transition to purchase.

# Ad summary A woman shares how the Divi scalp serum saved her hair after losing 130 pounds on a GLP-1. She demonstrates how to apply the serum to the scalp and shares that she has the mask, shampoo, and conditioner from the brand. # Brand positioning Divi is presented as a solution for hair loss and thinning, particularly for those experiencing these issues due to weight loss or other health-related factors. The brand aligns with a functional approach, focusing on hydrating the scalp to combat hair loss and thinning. The ad promotes the brand as a comprehensive solution, offering a range of products including serum, shampoo, conditioner, and mask, suggesting a holistic approach to hair care. The brand positions itself as a go-to for those seeking effective solutions for hair thinning and loss, especially when related to health changes. # Product The Divi Scalp Serum is a hair care product designed to combat hair loss and thinning by hydrating the scalp. It is applied directly to the scalp on hair wash days using a dropper, sectioning the hair to ensure even distribution. The serum is presented as a solution for those experiencing hair loss due to factors like weight loss on GLP-1 medications. The ad also features the Divi Mask, Shampoo, and Conditioner, positioning the brand as a comprehensive solution for hair care. The products are available in various sizes, catering to different needs and preferences. The serum is highlighted as a TikTok Shop find, addressing the purchase barrier by showcasing its accessibility and effectiveness. # Visual style The ad has a UGC feel, with a casual and personal tone. The editing style is simple, with static shots and minimal transitions. The production quality is decent, with natural lighting and a focus on the speaker. The pacing is moderate, with cuts timed to the speaker's natural rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action On sale # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by showing her hair after blow-drying it, stating that she has to show it off. - 00:02–00:04 She mentions that it has been six months since she started using the Divi scalp serum. - 00:04–00:12 She shares that she lost 130 pounds on a GLP-1 and that all of her hair fell out. - 00:12–00:15 She states that her hair is now healthy because of the Divi scalp serum. - 00:15–00:18 She shares that she found the product on TikTok Shop. - 00:18–00:29 She demonstrates how she uses the dropper to apply the serum to her scalp on hair wash days, sectioning her hair to apply it evenly. - 00:31–00:41 She explains that when she was on her GLP-1, all of her hair started falling out, and she was losing clumps in the shower, which caused her to panic. - 00:42–00:48 She states that Divi is made for hair loss and hair thinning and that it will hydrate the scalp. - 00:48–00:58 She shares that she has all of the Divi products, including the mask, shampoo, and conditioner, in all sizes, and that they are on sale.

# Ad summary In this ad, a woman applies and describes the benefits of the Ivib scalp serum. She emphasizes that it's lightweight, non-greasy, and water-based, making it suitable for use on both wash days and between washes. The serum contains caffeine, peptides, and rosemary to stimulate hair follicles and encourage new growth, creating a healthy scalp environment. # Brand positioning Ivib is presented as a solution for hair thinning, shedding, and breakage. The brand offers products, like their scalp serum, which target the root problem of hair issues by creating a healthy scalp environment. Their products are positioned as lightweight, non-greasy, and water-based, with a focus on natural ingredients like caffeine, peptides, and rosemary. Ivib aims to provide effective hair care that supports new hair growth without weighing the hair down, aligning with a minimalist and functional approach to beauty. # Product The Ivib scalp serum is a lightweight, non-greasy, and water-based treatment designed to target hair thinning, shedding, and breakage. It comes in a light-green square bottle with a dropper applicator. The serum is formulated with caffeine, peptides, and rosemary to wake up hair follicles and support new hair growth. It is also a blend of amino acids and it's water based meaning it will not weigh your hair down. It can be applied to clean, damp hair, and even on wash days. The product creates a healthy scalp environment, allowing hair to thrive. A slight tingling sensation may occur upon application, indicating that the serum is working. # Visual style The ad has a polished UGC feel, with clear lighting and direct address. The editing is minimal, consisting of static shots and smooth transitions, giving it a natural, authentic tone. The pace is steady, with the focus on clear product explanation and demonstration. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The woman applies the Ivib scalp serum directly to her scalp using a dropper, targeting the front hairline and sides of her head. She holds the product bottle in her left hand. - 00:00–00:10 She states that the serum is for anyone whose hair is thinning, shedding, or breaking. She highlights that the serum is lightweight and non-greasy and targets the root problem. - 00:09–00:15 The woman demonstrates refilling the dropper with the serum from the bottle and applies serum to her hairline. - 00:10–00:18 The woman mentions the ingredients—caffeine, peptides, and rosemary—and highlights the serum's purpose: to wake up follicles and support new hair growth. - 00:18–00:32 The woman reiterates her love for the product, emphasizing that it’s water-based, so it won’t weigh the hair down. She mentions the serum is a blend of amino acids that create a healthy scalp environment for hair to thrive. - 00:32–00:38 The woman clarifies that you need just one dropper full and can use the serum on clean, damp hair and even on wash days. - 00:38–00:45 The woman alerts the audience that a slight tingling sensation may occur, explaining that this means the serum is working. She states that it's "working its magic."

# Ad summary A woman shares her experience using the Divi water-based serum for her hair. She emphasizes that it is not an oil and will not make hair oily. She recommends it for people who use dry shampoo because it detoxifies the build-up on the scalp. She has been using it for almost a year and recommends that viewers try it. # Brand positioning Divi is presented as a solution for scalp health, particularly for those who frequently use dry shampoo. The brand positions itself as a provider of products that detoxify and cleanse the scalp without causing oiliness. The brand aligns with a functional approach, focusing on the practical benefits of maintaining a healthy scalp. # Product Divi is a water-based serum designed to detoxify and cleanse the scalp. It is presented as a solution for individuals who frequently use dry shampoo and experience build-up on their scalp. The serum is applied after washing and blow-drying hair, and it is claimed not to make hair oily. The product is packaged in a small, square, light green bottle with a dropper for easy application. # Visual style The ad has a casual, UGC feel with a selfie-style camera angle. The production quality is simple, with natural lighting and minimal editing. The pacing is consistent, with static shots and smooth transitions. The audio-visual sync is natural, with the visuals matching the spoken content. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action I'm going to link it right here in the orange cart link. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator expresses frustration with people misidentifying the product. - 00:03–00:12 She clarifies that the product is a water-based serum, not an oil, and explains that it won't make hair oily. - 00:06–00:12 She shares her routine of using the serum after washing and blow-drying her hair. - 00:12–00:18 She recommends the product for dry shampoo users, highlighting its detoxifying benefits. - 00:18–00:24 She shares that she has been using the product for almost a year and recommends viewers try it. - 00:24–00:26 She directs viewers to the orange cart link to purchase the product.

# Ad summary This ad features the founder of Divi Hair, Dani Austin, introducing the brand and one of their best-selling product, the Divi Scalp Serum. She explains that it is clinically proven to improve the appearance of thinning hair. She mentions that Divi can be found at Ulta Beauty. # Brand positioning Divi is presented as a scientifically backed brand, led by founder Dani Austin, dedicated to providing hair solutions for individuals with thinning or fine hair. The brand values clinical effectiveness and is committed to addressing hair concerns through carefully formulated products. Divi positions itself as a provider of solutions for those not naturally blessed with great hair, aiming to make a difference by focusing on ingredients and clinical results. The brand's tone is informative and caring, emphasizing the heart and effort put into each product. # Product The Divi Scalp Serum is designed to improve the appearance of thinning hair and remove product buildup from the scalp. Marketed toward people with finer, thinner hair, the serum detoxifies the scalp to create healthier looking hair. The product is clinically focused with emphasis on ingredients to ensure the product is effective. The Divi Scalp Serum is a best-selling product and can be found at Ulta Beauty and online. # Visual style The ad has a polished aesthetic with a UGC feel. The lighting is natural, and the editing style is smooth with static shots. The pacing is consistent throughout the ad at around 180 BPM. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I'd love you guys to check us out # Point of view - [object Object] # Storyline - 00:00–00:12 The founder of Divi, Dani Austin, introduces herself and the brand and mentions that they have sold over 2 million of their green scalp serums. The intention is to establish credibility and demonstrate the popularity and success of the product. - 00:12–00:21 Dani states that the product has changed so many people's lives and describes the product as something that improves the appearance of thinning hair and also gets rid of product buildup that's sitting on your scalp and detoxifies. The message is to inform the audience about the key benefits of the product, addressing common hair concerns and positioning the serum as a solution. - 00:26–00:37 The founder highlights that Divi focuses on ingredients, clinicals, and being effective, conveying a commitment to product quality and results. The intention is to reassure potential customers of the product's effectiveness and to speak to the girl that wasn't born with great hair that has thinner, finer hair. - 00:37–00:47 Dani invites viewers to check out the product at Ulta Beauty and online and shares that there is so much heart that has put into every single product. This aims to encourage viewers to explore the product and brand, reinforcing the brand's values of quality, care, and dedication.

# Ad summary A woman applies IVIB hair serum to her scalp and encourages viewers to buy it while it's on sale. She says she's already seeing progress and needs to buy another bottle. # Brand positioning IVIB is presented as a brand that offers effective solutions for postpartum hair thinning. The brand is positioned as trustworthy, with the ad emphasizing real results and the need for the presenter to purchase more product. The brand aligns with a lifestyle focused on self-care and addressing common concerns related to hair health after pregnancy. The brand pushes against the norm of accepting hair thinning as an inevitable part of postpartum recovery, offering a functional solution that promotes hair thickening. # Product IVIB hair serum is a product designed to thicken hair, particularly addressing postpartum hair thinning. The serum is applied directly to the scalp using a dropper. The product is for individuals experiencing hair thinning, especially after pregnancy. The ad highlights that the user has seen progress and that her hair is thickening, not thinning, while using the product. The ad addresses the purchase barrier of skepticism by emphasizing real results and the user's need to buy more, suggesting the product is effective and worth trying. # Visual style The ad has a UGC feel, with natural lighting and a casual setting. The editing is simple with static shots and smooth transitions. The production quality is consistent with typical user-generated content, supporting a relatable and authentic tone. The pacing is consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Go check the reviews. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator applies IVIB hair serum to her scalp. - 00:00–00:07 She states that she's already seeing progress and has been using it religiously every day. - 00:07–00:09 She emphasizes that her hair is thickening, not thinning, even though she is postpartum. - 00:09–00:14 She shows the bottle and says she needs another one, planning to get the big bottle next. - 00:14–00:18 She encourages viewers to grab it on sale because the reviews speak for themselves. - 00:18–00:19 She tells viewers to go check the reviews.

# Ad summary The ad features a creator discussing her postpartum hair loss and how she is trying to get ahead of it by using Divi hair serum. # Brand positioning Divi is presented as a brand that offers a solution for postpartum hair loss, differentiating itself by providing a non-greasy product that doesn't leave a residue. The brand aligns with a functional, problem-solving approach, targeting common postpartum concerns without leaning into emotional brand positioning beyond the relief of solving a common issue. # Product Divi's hair serum is presented as a solution to postpartum hair loss, designed for women experiencing bald spots after childbirth. The serum is applied directly to the scalp to get ahead of hair loss. It is currently on sale for $30, down from its regular price of $50, for the next eight hours. A key selling point is its non-greasy formula that doesn't leave a residue, making it suitable for daily morning use without making hair look unkempt. The ad encourages viewers to check the product's reviews to see for themselves. # Visual style The ad features a natural, UGC-style aesthetic, with simple framing and natural lighting. The editing is minimal with static shots. The production quality suggests a casual, at-home recording to convey an authentic user experience. The pacing is consistent, with a moderate cut rate. # Benefits - [object Object] # Features - [object Object] # Call to action Go right now for the next eight hours. # Point of view - [object Object] # Storyline - 00:00–00:08 The creator introduces the problem of postpartum hair loss and declares her intention to get ahead of it this time around. - 00:09–00:14 She explains that she is 12 days postpartum and introduces Divi as her chosen solution, telling the viewers to go look at the reviews. - 00:14–00:19 She highlights that Divi is on sale for the next eight hours, costing $30 instead of the usual $50. - 00:19–00:30 The creator shares her personal positive experience with Divi, emphasizing that it doesn't make hair greasy or leave residue, allowing for daily use without a 'gross' look. - 00:30–00:35 She restates the limited-time offer and encourages viewers to act fast to get it at the sale price.

# Ad summary A woman discusses her need for supplements as someone taking GLP-1 medications for weight loss. She highlights that she takes multiple supplements, and needs to take Divi's hair growth vitamins because her hair is thinning. She is in her late 30s and looking her best is important to her. # Brand positioning Divi is presented as a wellness brand providing a simple supplement to replace what is lost through aging, weight loss, and GLP-1 medications. The brand promotes self-care, ensuring that individuals feel and look their best. Divi seeks to normalize that it is okay to seek extra help through supplements to meet all the needs of the body. # Product Divi's hair growth vitamin is a supplement designed to support hair growth and prevent hair thinning. It caters to individuals who are experiencing hair loss due to aging, weight loss, or medications like GLP-1s, and it fills nutritional gaps. The ad addresses the purchase barrier of hair loss by offering a solution for hair shedding and thinning. # Visual style The ad has a casual, UGC feel with a natural light setting. It includes static shots with minimal camera movement. The production quality is higher than typical UGC, with good lighting and clear audio. There are no visual motifs. The pacing is consistent throughout the ad, with a conversational tone and editing style. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with the creator introducing herself as a GLP-1 girly and mentioning that she takes supplements for literally everything, which introduces the concept that supplements can assist in various areas of health. - 00:05–00:07 She asks why wouldn't someone take a supplement for their hair growth too, which directly introduces the purpose and need for the Divi hair growth vitamin. - 00:07–00:17 She lists the supplements she takes, for stress, hormones, and to fill the nutrient gaps caused by taking GLP-1 medications, reinforcing the need for supplementation and relating it to a common, specific weight loss aid. - 00:17–00:30 She presents Divi hair growth vitamins as a solution to replace what's lost and help with thinning, shedding hair and clumping in the shower, emphasizing that the vitamins can address these specific hair concerns. - 00:30–00:48 The creator explains that as someone in her late 30s who has lost a lot of weight, she wants to make sure she is replacing everything, which emphasizes that the product caters to her looking her best and feeling her best, positioning the supplement as a tool for self-care and confidence. - 00:48–00:49 She concludes by restating the solution - Divi Hair Growth Vitamin, showing that hair growth can result by taking the supplement.

# Ad summary A woman in a floral robe shares her experience using the Ivib scalp serum. She explains that she had a terrible hair shedding phase and felt like she only had three hairs left on her head. She has been using the Ivib scalp serum for a couple of years and it has made an unreal difference in her hair. She can tell how much more hair she has on her head now. It also cleans her scalp so it feels so much more clean than it ever did. She loves that it is a water-based serum so it is not oily and can be put on dry hair and it will dry just like water. She calls it a game changer and says she will never go without using it again. # Brand positioning Ivib is presented as a solution for hair loss and scalp health. The brand aims to occupy a space in the consumer's mind as a reliable and effective product for those experiencing hair shedding and seeking a cleaner scalp. The brand aligns with a lifestyle focused on self-care and addressing specific hair concerns. It pushes against the norm of oily hair serums by offering a water-based alternative. The brand positioning is both functional, providing solutions for hair loss and scalp cleansing, and emotional, offering confidence and relief to those struggling with hair issues. The Ivib scalp serum is highlighted for its ability to revitalize, detoxify, increase density, and stimulate hair growth. # Product The Ivib scalp serum is a water-based serum designed to revitalize, detoxify, increase density, and stimulate hair growth. It is intended for individuals experiencing hair shedding and seeking a cleaner scalp. The serum is applied using a dropper and can be used on dry hair, drying like water without leaving an oily residue. The product aims to address the purchase barrier of oily hair serums by offering a water-based alternative that can be used at any time. The ad emphasizes that the serum cleans the scalp, making it feel cleaner than ever before, and promotes hair growth, resulting in noticeably more hair. # Visual style The ad has a UGC feel, with a selfie-style camera and natural lighting. The editing style is simple, with static shots and minimal transitions. The production quality is casual, supporting the intended tone of a personal recommendation. The pacing is consistent, with a moderate rhythm that matches the speaker's conversational tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The woman begins by stating that the product changed her hair. - 00:00–00:08 00:00–00:08: She explains that a couple of years ago she went through a terrible hair shedding phase where she was losing so much hair and felt like she only had three hairs left on her head. This is told from the customer's perspective, sharing her personal experience with hair loss to establish a relatable problem. - 00:08–00:14 00:08–00:14: She introduces the Ivib scalp serum, stating that she has been regularly using it for a couple of years. This is told from the customer's perspective, transitioning from the problem to the solution she found. - 00:14–00:25 00:14–00:25: She emphasizes the unreal difference the serum has made in her hair, noting that she can definitely tell how much more hair she has on her head now. This is told from the customer's perspective, highlighting the positive results she has experienced to build credibility. - 00:21–00:25 00:21–00:25: She adds that it also cleans her scalp, making it feel so much more clean than it ever did. This is told from the customer's perspective, adding another benefit of using the product. - 00:25–00:33 00:25–00:33: She highlights that the serum is water-based, so it is not oily and can be put on dry hair, drying just like water. This is told from the customer's perspective, addressing a common concern about hair serums and emphasizing the product's convenience. - 00:33–00:38 00:33–00:38: She concludes by calling the serum a game changer and stating that she will never go without using it again. This is told from the customer's perspective, reinforcing her satisfaction and recommending the product.

# Ad summary A woman applies Divi Labs Scalp Serum to her hair, stating that she will cry if the product ever goes away because it is the only thing that has helped her postpartum and stress-related hair loss. # Brand positioning Divi Labs is presented as a brand that offers solutions for hair loss, particularly for women experiencing postpartum or stress-related hair thinning. The brand is positioned as a savior for those struggling with these issues, offering a product that is effective and essential. The ad implies that Divi Labs stands out by providing a solution that is both effective and enjoyable to use, as indicated by the comment that it "smells like a spa." This suggests a focus on self-care and a luxurious experience, differentiating it from purely functional hair loss treatments. The brand aims to occupy a space in the consumer's mind as a reliable and pampering solution for hair loss concerns. # Product The Divi Labs Scalp Serum is a hair care product designed to combat postpartum and stress-related hair loss. It is packaged in a light green, square bottle with a dropper applicator. The serum is applied directly to the scalp, and the ad emphasizes that it is the only product that has helped the user with her hair loss issues. The serum is also described as smelling like a spa, suggesting a pleasant sensory experience during use. The ad addresses the purchase barrier of skepticism by presenting the product as a proven solution for a specific type of hair loss, implying that it is worth trying for those who have experienced similar issues. # Visual style The ad has a UGC feel, with natural lighting and a simple background. The editing is straightforward, with static shots and minimal transitions. The production quality is decent, giving it a polished yet authentic feel. The pacing is moderate, with cuts timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The video opens with a woman holding a bottle of Divi Labs Scalp Serum. - 00:08–00:09 She opens the bottle and shows the dropper applicator. - 00:09–00:24 The woman applies the serum to her scalp, parting her hair to ensure even distribution. - 00:24–00:37 She massages the serum into her scalp with her fingertips. - 00:37–00:40 The woman holds the bottle of Divi Labs Scalp Serum up to the camera.