How Dissh Advertises on Meta

# Ad summary This slideshow-style advertisement showcases outfits from DISSH on different people in an urban setting. # Brand positioning DISSH is presented as a fashion-forward brand offering stylish and contemporary clothing, targeting women and men with diverse tastes. The brand's positioning emphasizes modern urban style. The visuals showcase a variety of people wearing DISSH clothing in everyday settings, reflecting a mix of casual and chic styles. The brand's tone is confident and fashionable, showcasing how their clothing can elevate an individual's personal style. DISSH differentiates itself by presenting diverse styles in everyday scenarios. # Product The ad showcases a range of DISSH clothing items, including sheer blouses, high-necked shirts, dresses, jackets, trousers, and outerwear. The products range in color and style, but many are neutral tones. The clothing appears to be made for everyday urban wear, blending style with comfort. The designs include modern takes on classic pieces, such as oversized blouses, sleek midi-skirts, and structured jackets. The product's appeal lies in its versatility and ability to suit various personal styles and occasions. # Visual style The ad has a simple, slideshow-style aesthetic with static shots and smooth transitions. The production quality is clean and polished, but not overly staged, giving it a semi-candid, semi-professional feel. The visual motif is primarily focused on urban environments and street-style fashion. The pacing is moderate. The cuts align with the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 A person wearing a cream-colored high-necked shirt and a black see-through skirt poses against a beige wall. The message is to display a stylish, urban look. - 00:01–00:02 A person sits in the driver's seat of a car, wearing a cream-colored button down and wide leg jeans. The message is to display a stylish, urban look. - 00:02–00:03 Two people stand next to each other in similar outfits and poses. The message is to display a stylish, urban look. - 00:03–00:04 A person walks down the street wearing a cream-colored high-necked shirt and a black see-through skirt. The message is to display a stylish, urban look. - 00:04–00:05 A person sits in the driver's seat of a car, wearing a cream-colored button down and wide leg jeans. The message is to display a stylish, urban look. - 00:05–00:06 A person walks down the street wearing a navy sweater, jeans, a black coat, and a flannel tied around their waist. The message is to display a stylish, urban look. - 00:06–00:07 Two people stand next to each other in similar outfits and poses. The message is to display a stylish, urban look. - 00:07–00:08 A person walks down the street wearing a black bomber jacket and a cream-colored skirt. The message is to display a stylish, urban look. - 00:08–00:09 The word DISSH appears on a black screen. The message is to reinforce the brand name.

# Ad summary This ad features a young woman showing off her outfit. She explains that she is going out for wine with friends and wants to show her outfit. She describes each piece of her outfit. She describes her top as being from Dissh, her shorts as being from Winchester Studios, her shoes and handbag are from Alias Mae. # Brand positioning Dissh is presented as a trendy fashion brand, appealing to young women who value stylish and current looks for social occasions. The brand emphasizes accessibility by being a featured clothing item in someone's everyday wardrobe. It positions itself as a go-to for outfits suitable for casual outings like wine with friends, focusing on fashion that blends trendiness with practicality. This approach allows the brand to stay relevant and integrated into the consumer's lifestyle, highlighting Dissh as a relatable and desirable fashion choice. # Product The ad showcases a black sheer top with a sleeveless design. The top is paired with a black bra. The model also highlights black shorts from Winchester Studios, black heels from Alias Mae and a black handbag from Alias Mae. The entire ensemble is described as 'cute and girly,' indicating that the product is intended to create a playful and feminine look. The outfit is put together for a casual evening out with friends for wine. # Visual style The ad has a bright and clean aesthetic, typical of UGC content. The editing is straightforward with quick cuts that keep a moderate pace. The overall feel is casual and personal, fitting for social media platforms where authenticity is valued. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator begins by saying her friend ordered an Uber and that she needs to be quick. - 00:02–00:06 She explains that she's going out for wine with friends and that she will show her outfit. - 00:06–00:13 She describes the pieces of her outfit. First, she starts with the top being from Dissh, then the shorts are Winchester Studios and the shoes are Alias Mae. She then shows a close up of her handbag, describing that it is also from Alias Mae. - 00:14–00:18 She twirls to show the full outfit and says it is 'cute and girly.' - 00:18–00:20 She waves to the camera and says, 'Okay, I gotta go.'

# Ad summary This ad showcases a simple but chic outfit combination that includes the M.Gemi ballet flats. # Brand positioning M.Gemi is presented as a brand that values simple but chic fashion. The brand's style appears to align with timeless elegance, focusing on easy-to-wear everyday outfits. The brand favors functional products, as is reflected in the choice of apparel and footwear shown in the ad. # Product The M.Gemi ballet flats are comfortable flats that can be dressed up or down. The ad shows the flats worn with jeans and a cardigan for a casual everyday look. The flats are presented as an easy way to elevate an outfit without sacrificing comfort. # Visual style The ad's aesthetic is polished and clean. The editing style is simple with static shots. The production quality is high end, supporting the intended tone of timeless elegance. The pacing is relaxed, which reflects the simple style of the outfit. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08 The model shows a simple but chic outfit combination: she is wearing a blue cardigan tied at the waist, jeans, sunglasses, ballet flats, and a clutch. The message is that the featured outfit is easy to put together but looks fashionable.

# Ad summary This ad showcases the new Winter 26 collection from the brand DISSH. The collection is inspired by the 90s minimalism. The ad features models wearing pieces from the collection in a variety of settings including on sidewalks and in front of buildings. # Brand positioning DISSH is a fashion brand that positions itself within the minimalist style. The brand is inspired by the women we dress, and values contrast. The brand is fashion-forward, on trend, and current, but also has a nostalgic theme by drawing inspiration from the 90s. # Product The product is a collection of various pieces of clothing. There are a variety of blazers shown in different colors, including white, light blue, and grey. The blazers are paired with matching bottoms, such as skirts, shorts, and pants. There are also accessories shown, such as a thin black belt, and a black shoulder bag. The collection is inspired by 90s minimalism. # Visual style The ad has a polished, high-end feel with clean lines and minimalist aesthetic. The editing style involves quick cuts between static shots, maintaining a consistent pace. The production quality suggests a professionally shot commercial. The ad has a fashion-forward visual motif. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 A model is walking on a sidewalk wearing a white blazer, white maxi skirt, and black belt. The model is walking away from the camera. - 00:00–00:01 A model is posing in front of a stone wall wearing a light blue blazer and skirt. The model is holding a black shoulder bag. - 00:01–00:02 A model is standing on a sidewalk wearing a grey blazer and red pants. - 00:02–00:03 A model is walking on a sidewalk wearing a white tank top, black skirt, and black blazer. - 00:03–00:04 A model is walking on a sidewalk wearing a white blazer, white pants, and a black belt. - 00:04–00:05 A model is walking on a sidewalk wearing a white blazer, white maxi skirt, and black belt. The model is walking away from the camera. - 00:05–00:06 A model is standing on a sidewalk wearing a grey blazer and red pants. - 00:06–00:07 A model is standing on a sidewalk wearing a grey blazer and red pants. - 00:07–00:08 A close up shot of a model wearing a light blue blazer. The model is standing in front of a stone wall. - 00:08–00:09 A model is walking on a sidewalk wearing a white blazer, white pants, and a black belt. - 00:09–00:10 The brand name, DISSH, is shown on a black screen.

# Ad summary The ad promotes DISSH clothing, showcasing the Delia Lace Top and matching skirt. It uses a simple studio setting with a model posing in the outfit, interspersed with close-up shots of the lace fabric. The ad encourages viewers to sign up for early access to the new collection. # Brand positioning DISSH is presented as a contemporary women's fashion brand with a focus on clean, minimalist aesthetics and feminine styles. The brand occupies a space in the market that values modern simplicity and understated elegance. This is conveyed through the plain set design, lack of overt branding, and soft music. DISSH avoids flashy trends and instead opts for a timeless, versatile style, allowing the clothing to speak for itself. The brand's positioning is both functional, in that the clothing is presented as wearable and easy to style, and emotional, in that it appeals to customers who desire a refined and effortlessly chic look. # Product The featured product is the Delia Lace Top and skirt set from DISSH. The set is made from a delicate white lace fabric with a visible floral pattern. The top is a long-sleeved, button-down cardigan with a collar and slightly flared sleeves. It features pearlescent buttons and a peplum detail at the waist. The skirt is a floor-length maxi skirt with a relaxed, flowing fit. The lace is sheer enough to see through the fabric slightly, giving it a light and airy feel. The product is for women who appreciate feminine, delicate designs with a modern twist. The set is presented as a versatile option that can be dressed up or down, ideal for various occasions. The main selling point is the unique lace material and flattering silhouette. The ad addresses the purchase barrier by highlighting the new collection sign-up for first access. # Visual style The ad has a minimalist and clean aesthetic with a polished commercial feel. The editing style features smooth transitions and static shots, with a slow, deliberate pace that highlights the details of the clothing. The production quality is high-end, using soft, diffused lighting and a neutral color palette to create a sophisticated and elegant tone. The overall effect is understated and refined, emphasizing the quality and design of the DISSH brand. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sign up for first access # Point of view - [object Object] # Storyline - 00:00–00:02 The model poses in a white lace set against a plain white background, looking directly at the camera with a neutral expression. - 00:02–00:08 The camera zooms in to showcase the intricate details of the white lace fabric, highlighting the delicate texture and pattern. - 00:08–00:10 The model is now seated in a black chair against the same white background, striking a relaxed pose and looking off-camera. This is a brief change of pace, signaling comfort and ease. - 00:10–00:14 The camera returns to a full shot of the model standing against the wall, reinforcing the look and presenting the brand name, DISSH, as a final touch of branding. - 00:14–00:18 The camera focuses closely on the fabric of the dress, emphasizing the lace's pattern and texture.

# Ad summary The ad features a woman wearing a white, two-piece set from the brand DISSH, advertising their summer collection. # Brand positioning DISSH is presented as a modern, stylish brand offering on-trend clothing for women. The brand seems to focus on providing versatile and fashionable pieces suitable for various occasions. Positioned as a contemporary brand that values style and seasonal trends, DISSH aligns with a lifestyle of effortless chic and accessibility. # Product The featured product is a matching two-piece set perfect for summer. The set includes a sleeveless top with a V-neckline and scalloped trim, paired with matching shorts that also feature a scalloped edge. The fabric appears to be lightweight and breathable, ideal for warm weather. The set is designed for women who want to look fashionable and put-together, even in casual settings. The ad highlights the set's versatility, suggesting it can be worn for various summer activities, such as casual outings or vacation. # Visual style The ad features a polished and clean aesthetic with bright, natural lighting. Editing is smooth with static shots and subtle camera movements. The production quality is high-end, resembling a professional commercial, which aligns with the brand's image. The pacing is moderate, allowing viewers to focus on the outfit. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The ad presents a woman showcasing a white two-piece set from DISSH.

# Ad summary This ad showcases the DISSH Marco Bomber jacket and matching wide leg trousers. The ad highlights the viral nature of the outfit. # Brand positioning DISSH is a brand that offers women's clothing. The brand embraces modern, trending styles. DISSH is accessible in the broader market. # Product The ad showcases the Marco Bomber and matching wide leg pants in a dark grey check pattern. The Marco Bomber is a cropped bomber jacket with a collared neck, front zipper, and elastic hem. The matching pants are wide leg trousers with an elastic waistband. The ad shows that the brand's style is on-trend. # Visual style The ad has a polished and high-end aesthetic. The editing style consists of quick cuts and static shots. The background consists of white and grey colored walls. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman is standing and posing. - 00:02–00:04 00:02–00:04 The woman is sitting and posing. - 00:04–00:06 00:04–00:06 The woman is standing and posing. - 00:06–00:08 00:06–00:08 The woman is sitting and posing. - 00:08–00:11 00:08–00:11 The woman is standing and posing. The brand name appears on screen.

# Ad summary A video ad in which Lucy, the founder and CEO of DISSH, is interviewed on set. # Brand positioning DISSH is presented as a modern, stylish, and accessible women's clothing brand. The brand is positioned in the broader market as offering curated styles suitable for a variety of occasions, from casual to more sophisticated settings. It aligns with values of confidence, empowerment, and self-expression. The brand does not push against category norms, instead following the standard of creating high quality pieces. The brand positioning is both functional, by offering versatile and stylish clothing, and emotional, by aligning with the customer's sense of self-confidence. # Product The product featured in the ad is a blazer. The blazer is presented as a staple DISSH clothing item that feels most like the brand. It is also being worn by the founder for an interview on set. The blazer seems to be for anyone who wants to feel self-confident. # Visual style The ad's overall aesthetic is polished and modern. The editing style is quick cuts, in order to keep the viewer engaged. The production quality is very high, with high quality cameras and lighting. The ad also includes quick text overlays. The pacing is fast and engaging. It does not seem that cuts, text, or product actions are timed to music beats or voiceover lines # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The founder of DISSH, Lucy, introduces herself, and states that she is on set for a clothing shoot. - 00:04–00:07 The ad jumps to a clip of the founder in a black blazer sitting in a chair. The audio states that rapid fire questions are about to be asked. - 00:07–00:11 Lucy is asked what her go to coffee order is. She responds that she has moved onto matches. - 00:11–00:14 The interviewer asks which DISSH item feels most like her. Lucy responds that it is a blazer. - 00:14–00:18 The interviewer asks what unexpected thing she has learned since becoming a mother. Lucy responds that she has learned what she is capable of. - 00:18–00:23 The interviewer asks if there is a secret she can share about what is happening this year. Lucy responds that the brand is looking out for US expansion.

# Ad summary This ad showcases DISSH's strapless outfit, highlighting its versatility through poses and outfit presentation, aiming to capture attention and drive engagement through the 'As Seen On' series. # Brand positioning DISSH is presented as a contemporary women's fashion brand offering stylish, versatile clothing. The brand aligns with a modern, chic lifestyle, and its positioning seems to ignore the traditional seasonal fashion norms by promoting individual style. DISSH focuses on aesthetic appeal and aspirational qualities, without making overt functional claims. The brand aims to occupy a space in the consumer's mind as a go-to for contemporary fashion, fitting into an everyday lifestyle. # Product The featured product is a strapless, chocolate brown outfit from DISSH, comprising a tube top that connects to draped bottoms, potentially pants. The ad emphasizes its modern, stylish design and shows the versatility of the outfit through various poses and angles. The outfit appears to be made from a comfortable and lightweight fabric, suitable for casual and semi-formal occasions. The USP is that it is a versatile, stylish outfit that can be easily worn from day to night. The ad addresses the purchase barrier by showcasing it as an easy-to-wear, ready-to-go outfit. # Visual style The ad has a polished, commercial aesthetic with a focus on natural lighting. The editing style is primarily static shots with minimal transitions to maintain focus on the clothing. The production quality is high, contributing to a sophisticated tone. The pacing is moderate, with cuts every few seconds, providing enough time to appreciate each visual element. There is an audio-visual sync between cuts and music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman poses while standing in front of a wall with sunlight and shadows. The text "As Seen On" is displayed on the left. The @fakander handle is on the right. This moment introduces the featured look, leveraging social validation by highlighting that it's 'as seen on' social media, aiming to capture interest. - 00:03–00:06 00:03–00:06 The frame zooms in on the woman's arms and torso as she poses with a purse. This provides a closer look at the fabric of the outfit and the style, emphasizing the textural aspects and offering a more intimate view of the product. - 00:06–00:09 00:06–00:09 The woman sits on a stone bench while sunlight and shadows reflect off the wall behind her. She pulls at the tube top of her outfit while staring straight ahead. The pose and the location present a lifestyle perspective. - 00:09–00:11 00:09–00:11 The frame zooms in on the woman's arms and torso as she poses with a purse. Text on the screen reads "DISSH." The frame displays the brand name to reinforce brand recognition.

# Ad summary This ad is for the fashion brand DISSH and features fashionable women wearing clothing from the brand. Each clip shows a different woman and outfit, each posing and smiling for the camera as they show off the brand's clothing. # Brand positioning DISSSh presents itself as a contemporary fashion brand offering a range of stylish clothing for women. The brand seems to occupy a space in the market that values modern aesthetics and on-trend designs, appealing to consumers who seek to express their individuality through fashion. The brand appears to ignore the norms of highly polished, traditional marketing by opting for a more casual, Gen Z aesthetic and showing a variety of styles and body types, suggesting that it has something for everyone. The overall brand positioning is emotional, focusing on style and individual expression. # Product The ad features a variety of women's clothing from DISSH, including dresses, tops, pants, and matching sets. The products shown vary widely in style, with some being more formal, such as a gray jumpsuit, and others being more casual, such as a knit sweater and denim shorts. A wide range of textures is also on display, including faux fur, denim, satin, and knit. The clothing comes in various neutral tones such as beige, black, gray, and white. The overall feel is that DISS offers a wide range of contemporary clothing that enables buyers to experiment and express their individual style. # Visual style The ad has a bright and airy aesthetic. The production quality is high, and it feels like a polished commercial, although the camera angles and poses mimic UGC. The editing style relies on quick cuts to move from one model to the next. The pacing is fast, with about 8 cuts per minute. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Two women stand outside a DISSH storefront smiling for the camera. - 00:03–00:04 A woman in a black dress poses for the camera and flicks her hair. - 00:05–00:06 A woman in a gray jumpsuit poses for the camera. - 00:07–00:07 A woman in a semi-sheer white top and black pants poses for the camera. - 00:08–00:10 A woman in a beige top and black pants poses for the camera.

# Ad summary Four women stand on a beach and show off outfits from DISSH. # Brand positioning DISSH is presented as a fashion brand for women. The clothing has a casual yet sophisticated aesthetic, designed for everyday life. DISSH aims to occupy a space in the consumer's mind as the go-to brand for a stylish and carefree lifestyle. DISSH promotes a sense of effortless beauty and confidence. # Product The ad showcases a variety of women's outfits. Each outfit includes clothing like strapless tops, dresses, shirts, and pants in colors of black, white, and tan. The outfits are composed of a mix of sheer fabrics, polka dots, and lace. Each woman carries a black purse. These pieces are designed for everyday wear but can also be dressed up. # Visual style The ad has a bright and natural aesthetic, with an easygoing, casual feel. The production quality looks high-end, with a focus on showing the clothes in a natural setting. The camera work is simple. The editing style is simple, with static shots and slow zooms. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Four women are standing next to each other on a beach near a building. The woman to the left is touching the arm of the woman next to her while asking her if she is wearing vintage Chanel boots. This opening scene immediately establishes a connection and introduces the key elements of the ad - the location, the people, and the fashion focus. The casual tone creates an engaging, relatable atmosphere. - 00:02–00:06 00:02–00:06 The woman responds that she is wearing vintage Chanel boots. The woman is looking at the camera and smiling in a happy tone. This shows the friend's endorsement of the brand, confirming the brand's appeal and reinforcing its association with a stylish, high-end aesthetic.

# Ad summary The ad showcases the latest collection, SS26 Drop III, from the brand DISSH. Models are seen in various outfits from the collection in a studio setting. # Brand positioning DISSH is presented as a modern and stylish brand with a focus on contemporary fashion. The brand aesthetic is clean, minimalist, and chic, with an emphasis on neutral color palettes and versatile pieces. It targets consumers who appreciate timeless style and high-quality materials. The brand appears to promote a lifestyle of effortless elegance and sophistication, with garments styled to be both accessible and aspirational. DISSH's products cater to women who seek versatile and timeless clothing pieces that can be dressed up or down for various occasions, avoiding fleeting trends in favor of enduring style. # Product The ad features clothing from DISSH's SS26 Drop III collection, which includes a variety of modern and chic pieces. Among the collection are flowy dresses, sheer button-down shirts, wide-leg trousers, and tailored blazers. The color palette focuses on neutral tones such as white, cream, and black, with the occasional pop of dark brown. The designs emphasize clean lines and simple silhouettes, with the occasional fringe and sheer details adding subtle visual interest. The ad conveys that these pieces are versatile and can be mixed and matched to create a variety of stylish looks suitable for different occasions. The ad includes the text "Sign up for 15% off", addressing a potential purchase barrier by offering a discount. # Visual style The ad features a clean and minimalist aesthetic with polished commercial production quality. The editing style consists of quick cuts and static shots, creating a fast-paced rhythm. The visuals are brightly lit with neutral color grading, emphasizing the clothing's textures and details. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Sign up for 15% off # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: Two models stand side-by-side, showcasing two different white dresses. The ad aims to capture the audience's attention with a display of the brand's current line. - 00:01–00:04 00:01–00:04: A shot shows a clothing rack with various pieces from the collection and then transitions to models posing in different outfits. This sequence intends to give an overview of the variety and versatility of the collection. - 00:04–00:08 00:04–00:08: Models are shown sitting in a chair while wearing various outfits from the collection. A text overlay appears with the words, "Sign up for 15% off". The sequence is designed to encourage immediate action by presenting a clear incentive to purchase. - 00:08–00:12 00:08–00:12: Quick cuts of various outfits and accessories from the collection. The ad aims to display the brand and collection name, reinforcing brand recognition.

# Ad summary This ad features a photograph of a woman standing in front of columns wearing a matching grey skirt and jacket. The ad includes text that references that the items have been "seen on" another individual. # Brand positioning This ad presents a fashion brand looking to gain legitimacy through celebrity or influencer association. By showing their product 'seen on' a style influencer, the brand implies that they are a favorite among stylish individuals and seek to convey status to the consumer. # Product The product shown is a gray, knee-length skirt and matching long-sleeved jacket. The skirt is straight and has a slit in the back, while the jacket has a high collar, elastic hem, and billowy sleeves. The products appear to be made of a lightweight woven fabric and are shown being worn together as an ensemble. # Visual style The ad has a natural, unfiltered style, seemingly shot outdoors with available light. The focus is on the clothes and the model wearing them, without any distracting background elements or heavy editing. The simple aesthetic gives the ad a modern and effortless feel, possibly trying to resemble organic influencer content. # Hooks Headline: As Seen On # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a model presenting the product. This is included to show what the clothes look like when worn. The audience is experiencing it from the perspective of someone viewing a fashion shoot. - The ad adds text noting the items have been "As Seen On" another individual. This is included to generate additional interest in the products. The audience is experiencing it from the perspective of someone viewing an influencer shoutout.

# Ad summary This ad presents Dssih as a brand that enables the modern woman to be an effortlessly chic hostess. # Brand positioning Dssih is presented as a brand that caters to women who seek to embody the roles of "fine dining host and atmosphere director." The brand is positioned for women who aspire to maintain an image of elegance and sophistication in all aspects of their lives, even when faced with the everyday realities of family life. It aligns with a lifestyle of curated beauty and effortless grace, where the brand's clothing allows one to appear polished and put-together, no matter the circumstances. While the brand acknowledges that real life might include moments that don't fit perfectly into a curated aesthetic, such as children opting for less refined food choices, Dssih provides the means to maintain a stylish and elegant image regardless. # Product The ad features a Dssih dress. The dress is presented as an elegant but comfortable piece suitable for hosting or relaxing at home. The dress shown is floor-length and light in color with a black lace bustier detail. It is light and airy, and is presented as the uniform of a presentable hostess. # Visual style The ad has a polished, commercial aesthetic with soft, natural lighting and smooth transitions. The production quality is high, creating an aspirational and inviting atmosphere. The editing is smooth and the pacing is relaxed, allowing viewers to take in the details of the scene. The ad features static shots to further convey the intended tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a woman in a Dssih dress looking out onto a picturesque backyard while her children run around her. This establishes the setting of a beautiful home and family life. - 00:01–00:03 The narrator establishes the woman as a "fine dining host and atmosphere director", conveying the intended role and aspirational identity that Dssih seeks to fulfill for its customers. - 00:03–00:05 The woman is shown lighting candles and carrying a cake to a set table, underscoring the effort she takes to curate a sophisticated dining experience. - 00:04–00:07 The narrator acknowledges that the children might prefer chicken nuggets over the fine dining experience, adding a touch of humor and relatability. - 00:07–00:08 The narrator points out that the children are "not pictured", reinforcing the focus on the curated image of the elegant hostess.

# Ad summary The ad showcases a woman in a white, lacy dress, promoting the fashion brand that makes it. # Brand positioning The brand appears to focus on elegant, feminine clothing designed for special occasions, as suggested by the lacy maxi dress. The brand promotes a luxury lifestyle through its selection of high-end dresses worn by sophisticated women. # Product The product featured is a full-length white dress. The dress has a lacy floral pattern throughout. The top of the dress has a one-shoulder design with a drawstring detail around the waist. The dress is positioned as a sophisticated option for special events. # Visual style The ad has a clean, minimalist visual style. The lighting is soft and natural, and the color palette is neutral. The production quality appears high with attention to detail. The ad has a fashion editorial feel. # Hooks Headline: As Seen On # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad shows a woman wearing a full-length dress. This is included to showcase the product being advertised and demonstrate how the dress looks when worn. This is from the brand's perspective. - The woman is covering her face with her phone. This is included to add an element of mystery to the ad. This is from the brand's perspective. - The ad includes a username. This is included to identify the influencer. This is from the brand's perspective.

# Ad summary The video ad showcases a variety of outfits with the same pose. The camera focuses on the clothing and its color variance from one to the next. # Brand positioning This ad presents a brand that focuses on the aesthetic of the clothing, rather than a logo. The different outfits showcased consist of a neutral color palette with pops of color to show variety and style. The clothing style presented goes against the norm of casual wear, and promotes the lifestyle and tones that are associated with high fashion and avant-garde styles. # Product The ad showcases clothing articles in a vertical video. The clothing pieces consist of a variety of tops and bottoms that consist of neutral colors, as well as articles with pops of colors, such as red. A handbag is also shown in most of the outfits displayed. The ad primarily focuses on the outfits, which are styled to go together and show a variety of options. # Visual style The ad maintains a polished aesthetic with well-lit, static shots that change quickly to highlight different outfits. The editing style is characterized by quick cuts and smooth transitions. The production quality is high-end, giving off a commercial feel that aligns with the luxury fashion space. The pacing is consistent throughout, with each outfit presented in rapid succession. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The sound of the door opening plays to begin the ad. - 00:01–00:03 A woman in a stylish outfit is shown with the door closing. - 00:03–00:13 The same pose is shown with a new outfit, showing many different styles in quick succession.

# Ad summary This ad features a person walking down an apartment hallway while wearing various items from Dissh. The ad features the text "As Seen On" with the creator's handle in the lower corner of the screen. # Brand positioning DISSCH is a clothing brand that provides its customers with fashionable and trendy pieces. The brand appears to focus on providing clothing that has been seen on influencers and provides consumers with an affordable alternative to the high fashion runway. # Product The ad features various clothing items from Dissh. The clothing includes tops, pants, bags, and belts. The person in the ad is wearing a mesh top with short sleeves and black trim, along with a black bandeau underneath. The person is also wearing high-waisted white pants, a black belt with a large buckle, and a black bag. In addition, the person wears oval-shaped sunglasses. # Visual style The ad has a polished and clean aesthetic. The lighting is bright and natural, and the editing is minimal. The camera is stationary and does not move. The ad has a simple, contemporary, and modern look. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A person wearing clothes from Dissh walks down a white hallway. The text "As Seen On" is in the lower corner, implying the clothes are trendy. - 00:04–00:11 The person dances and poses in the hallway while showing off the clothes.

# Ad summary This ad shows a woman demonstrating different outfits, styled with pieces from Dissh. # Brand positioning Dissh is presented as a contemporary, high-fashion brand offering a range of stylish women's clothing and accessories. The ad positions Dissh as a brand that keeps up with current fashion trends, showcased through the creator's styling of different outfits. The brand caters to individuals who value looking fashionable and put-together. # Product The featured product is a collection of women's clothing and accessories from Dissh, including pants, tops, jackets, shirts, shoes, and handbags. The ad showcases various outfits styled with these items. The emphasis is on how the pieces can be mixed and matched to create different looks, suggesting versatility and fashion-forward design. # Visual style The ad has a clean and polished aesthetic, with a high-end commercial feel. The editing style features quick cuts that keep the pacing energetic. The visuals are well-lit and the shots are professionally framed, contributing to a sophisticated and fashionable tone. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator is seen drinking a beverage and walking around the hotel room before taking off her jacket and starting a fashion demonstration. - 00:02–00:07 00:02–00:07 The creator puts on a black jacket and black heels with sunglasses. - 00:07–00:11 00:07–00:11 The creator adds a flannel and black handbag. - 00:11–00:13 00:11–00:13 The creator poses.

# Ad summary This ad shows a woman wearing a DISSH bomber jacket and other clothes while walking outside on a sunny day. The ad features upbeat music and shows the Los Angeles skyline. # Brand positioning DISSH is presented as a trendy, high-fashion brand for young women. The brand aligns with a modern, city-chic lifestyle through its minimalist aesthetic, fashionable clothing, and glimpses of the Los Angeles skyline. The brand seems to follow category norms, given the stylish, contemporary fashion pieces that are presented. The brand positioning seems primarily emotional, appealing to customers looking to express themselves through fashion and embody a chic, urban lifestyle. The bomber jacket aligns with the brand's identity of high-fashion and modern style. # Product The ad features a black bomber jacket designed for women. The jacket has a loose, oversized fit. It's made of a solid material, possibly nylon or a similar synthetic fabric. The bomber jacket appears to be the brand's best-selling product. The ad encourages viewers to consider this bomber jacket as an addition to their wardrobe, ideal for completing a fashionable and chic look. The jacket is showcased as a versatile piece that can be paired with other stylish clothing items, emphasizing its value in enhancing one's personal style. The product is worth buying because it is a trending and fashionable bomber jacket from DISSH. # Visual style The ad has a polished, modern aesthetic with natural outdoor lighting and a simple editing style. The cuts are smooth and timed to the music, giving it a professional commercial feel while maintaining a casual, street-style vibe. The pacing is upbeat, with a moderate number of cuts per minute to match the music's tempo. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman walks near a white truck. - 00:02–00:03 The camera shows the Los Angeles skyline. - 00:03–00:07 The woman turns to show off her outfit. - 00:07–00:08 The camera shows the Los Angeles skyline. - 00:08–00:09 The screen fades to black, showing the brand name.

# Ad summary This ad showcases different ways to style and wear a black bomber jacket. It features a woman displaying how to style the jacket with different outfits in an everyday setting. # Brand positioning This ad presents a brand that values versatility and the ability to adapt to different styles and occasions. It promotes the idea that their clothing can be incorporated into various looks, encouraging customers to experiment and express their personal style. The brand aligns with a modern, on-the-go lifestyle, showcasing pieces that are both functional and fashionable. It seems to ignore category norms by emphasizing the adaptability of their product, positioning it as a staple piece that can be styled in multiple ways rather than focusing on specific trends or occasions. The brand positioning is both functional (providing versatile clothing) and emotional (empowering customers to express their individuality). # Product The product being advertised is a black bomber jacket. The ad highlights its versatility by showcasing different ways it can be styled. The jacket is presented as a functional layering piece that can be dressed up or down, making it suitable for various occasions. It is shown being worn with casual outfits for running errands, more polished looks for dinner plans, and stylish ensembles for enjoying the city. The ad addresses the purchase barrier of questioning whether a bomber jacket can fit into multiple styles by visually demonstrating its adaptability. # Visual style The ad has a casual, UGC-inspired aesthetic with natural lighting and minimal editing. The production quality is polished but maintains an authentic feel. The editing style consists of quick cuts between outfits, maintaining a consistent pace. The visual style is clean and simple, with a focus on showcasing the clothing in a realistic setting. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video begins with a woman facing away from the camera, wearing a black bomber jacket over a white shirt and black pants. She turns to the side, then directly to the camera, showcasing the back and side profile of the outfit. This moment introduces the product and its initial styling. - 00:02–00:04 00:02–00:04 The scene transitions to the woman wearing a beige turtleneck top with white wide leg pants. She puts her hands in her pockets and poses in front of the camera. This moment highlights another styling option, suggesting the jacket can also be paired with a more relaxed yet chic outfit. - 00:04–00:06 00:04–00:06 The woman is now wearing a white t-shirt, white wide leg pants and a black and white plaid shirt over it with the black bomber jacket over the plaid shirt. This final look presents the jacket as a versatile layering piece that can be incorporated into multiple outfits.