How Cider Advertises on Meta

# Ad summary This ad for Cider features a woman in an outfit in front of a flower shop, and then the outfit laid on a wooden surface. # Brand positioning Cider is presented as a women's fashion brand that emphasizes sophistication and modern style. The ad showcases a look that's both elegant and contemporary, suggesting the brand aims to cater to fashion-conscious individuals who value classic designs with a modern twist. The brand aligns with values of accessible luxury, allowing customers to achieve a high-end look without exorbitant prices. The brand is positioned to appeal to consumers looking for versatile pieces that can transition from everyday wear to special occasions. # Product The ad features a matching set, including a beige wrap-style top and a dark purple, high-waisted midi skirt, alongside a pair of pointy-toed white heels. The top has long, flowing sleeves and a wrap-around tie at the waist, while the skirt is a full, flared silhouette that falls to mid-calf. The heels are a classic pump style, completing the sophisticated ensemble. The advertised set offers a coordinated look that is both stylish and practical. The items are versatile pieces that can be mixed and matched with other wardrobe staples, offering multiple styling options and addressing the purchase barrier of limited wearability. # Visual style The ad features a clean and polished aesthetic, blending lifestyle photography with a product-focused flat lay. The production quality appears high, with attention to detail in the lighting and composition. The visuals balance a real-world setting with a stylized product showcase, aiming to capture attention in a visually appealing manner. The typography is integrated minimally, allowing the clothing to remain the focal point. The overall style is modern and sophisticated, designed to be easily scannable and eye-catching in a social media feed. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a woman standing in front of a flower shop, showcasing the outfit in a real-world setting. This establishes context and suggests the outfit is suitable for everyday wear. The audience experiences this moment from the perspective of someone who might encounter the outfit in a casual, lifestyle setting. - The ad transitions to a flat lay presentation of the outfit, providing a detailed look at the individual pieces and how they coordinate. This allows the audience to examine the design and quality of the garments up close. The audience experiences this moment from the brand's perspective, highlighting the aesthetic details of the product.

# Ad summary A woman shows off a navy blue polka-dot top. She shares details about the top and how she would style it. # Brand positioning The brand is presented as a provider of stylish and versatile clothing options for young women. The brand aims to occupy a space in the consumer's mind as offering trendy and flattering apparel that is also comfortable and suitable for various occasions. The brand aligns with values of fashion-forwardness, self-expression, and confidence. The brand positioning is both functional, as it focuses on the quality and design of the clothing, and emotional, as it seeks to evoke feelings of happiness and empowerment through its products. The brand does not obviously push against category norms or competitor behaviors. # Product The featured product is a navy blue top with white polka dots and a tie-back detail. The top has a high neckline and is sleeveless. It is designed to be flattering and versatile, suitable for both casual and dressier occasions. The top is described as lightweight, making it ideal for summer. The product is for young women who want a stylish and comfortable top that can be dressed up or down. The ad addresses purchase barriers by highlighting the top's versatility and timeless design. The top is presented as a must-have addition to any wardrobe, offering a combination of style, comfort, and practicality. # Visual style The ad has a polished UGC feel, with natural lighting and simple editing. The production quality is high, creating a relatable and authentic tone. The editing style features quick cuts and static shots, maintaining a consistent pace. The audio-visual sync is smooth, with text and product actions timed to the voiceover. Overall, the ad is clean, bright, and visually appealing, designed to showcase the product in an accessible way. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The video starts with a woman facing away from the camera in a navy polka dot top and white skirt. The text overlay says "the perfect summer top doesn't exi-". This is designed to grab attention and introduce the topic of the video from the customer's perspective and makes the viewer want to see if this product proves them wrong. The tone is playful and suggestive. - 00:03–00:08 00:03–00:08 The woman turns around and poses, showcasing the top from the front and back. She smiles and puts her hands on her hips. This is intended to reveal the product and highlight its features. The perspective is still from the customer, creating a personal and relatable feel. The tone is cheerful and confident. - 00:08–00:12 00:08–00:12 The woman is standing in front of a mirror adjusting the top. This is intended to demonstrate how the top looks in real life and how it can be styled. The perspective is from the customer's point of view, making the audience feel like they are seeing themselves in the top. The tone is casual and relatable. - 00:12–00:17 00:12–00:17 The woman walks around and touches the top. This is designed to show the fit and comfort of the top. The perspective is from the customer, creating a sense of authenticity. The tone is casual and approachable. - 00:17–00:20 00:17–00:20 The woman looks at the camera and talks about the top. She mentions that it is lightweight and can be styled with anything. This is intended to provide information about the product and highlight its versatility. The perspective is from the customer's point of view, making it feel like a recommendation from a friend. The tone is enthusiastic and genuine. - 00:20–00:23 00:20–00:23 The woman looks at the camera and says that she would wear it to the office and then out at night. This is designed to show different occasions where the top can be worn. The perspective is from the customer, creating a sense of relatability. The tone is friendly and informative. - 00:23–00:26 00:23–00:26 The woman is wearing the top with jeans and sneakers. This is designed to demonstrate how the top can be styled casually. The perspective is from the customer, creating a sense of inspiration. The tone is casual and stylish. - 00:26–00:28 00:26–00:28 The woman is wearing the top with a skirt and heels. This is intended to show how the top can be dressed up. The perspective is from the customer, creating a sense of versatility. The tone is elegant and sophisticated. - 00:28–00:30 00:28–00:30 The woman is standing in front of a mirror. The text overlay says, "I'm obsessed". This is designed to reinforce the positive sentiment about the top. The perspective is from the customer, creating a sense of endorsement. The tone is enthusiastic and convincing.

# Ad summary This ad showcases a fully styled outfit from Cider consisting of a grey top, pinstripe pants, black heels, and jeweled earrings. The ad is simply formatted to direct the viewer to shop the featured items. # Brand positioning Cider is presented as an online fashion brand providing trendy and wearable apparel. The brand aims to make current trends accessible to a wider audience with a focus on creating complete looks and outfit sets for customers to easily purchase. The brand is positioned as a modern and youthful fashion destination, focusing on social-media-friendly styling and an aesthetic that resonates with a younger demographic. # Product The ad features a complete outfit from Cider. It includes a dark grey, form-fitting t-shirt with ruffled cap sleeves and ruching down the front; pinstripe, wide-legged pants; classic black pointed slingback heels; and sparkling jeweled earrings. The ad highlights how the brand offers a variety of pieces that can be purchased together to create a put-together look. These items are presented as versatile and stylish pieces that can be incorporated into a modern wardrobe. # Visual style The ad features a clean, minimalist layout with a flatlay presentation of the outfit. The lighting is even, and the color palette is restricted to blacks, greys, and whites, creating a cohesive and modern look. The overall impression is polished and optimized for social media scannability. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GET THE LOOK # Point of view - [object Object] # Storyline - The ad starts with a full shot of the outfit, showing each individual piece. The intention is to give the customer a clear view of the complete look that can be achieved with Cider's products, from the brand's POV. - The final message is a direct call to action to 'Get the Look.' The brand is prompting the audience to purchase the entire outfit showcased, simplifying the shopping experience for the customer.

# Ad summary This ad features a female creator showing off a new summer dress she purchased from Cider. The creator shares that she found the exact same dress at Anthropologie for much more, highlighting the value of the purchase. # Brand positioning Cider is presented as a budget-conscious alternative to popular retailers like Anthropologie, offering similar styles at a fraction of the price. The brand offers fashion-forward pieces that are accessible to a wider audience, allowing consumers to enjoy trendy styles without overspending. The tone is playful and trend-focused, aligning with a youthful, social media-driven lifestyle. They aim to occupy the space of affordable fashion, where consumers can discover current styles without breaking the bank. # Product The product featured is a butter-yellow, linen-blend mini dress with lace detailing, spaghetti straps, and a loose fit. The dress is described as light and airy, perfect for summer. The creator is wearing a size extra small and is 5'1" and approximately 100 pounds for size reference. It's versatile enough to be styled for different occasions, such as a country concert or brunch. The dress feels good on the skin and is comfortable to wear. # Visual style The ad has a casual, UGC-style aesthetic, with a selfie-style camera framing. The production quality is simple, with natural lighting and minimal editing. The video consists of static shots with no camera movement. The pacing is natural, following the speaker’s rhythm, with no music or sound effects. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action I will link it for you guys. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the dress. - 00:03–00:11 The creator says she saw a similar dress at Anthropologie for $180, but bought this one for a quarter of the price. - 00:11–00:21 The creator describes the feel of the dress and the lace detailing and says it flows well for summer. - 00:21–00:25 The creator provides size information. - 00:25–00:31 The creator says that the dress can be styled in multiple ways for different occasions. - 00:32–00:37 The creator describes how the dress feels, calls it perfection, and says she will link it for viewers.

# Ad summary This ad features a young woman showcasing a white, cotton top while dancing to a pop song in her home kitchen, aiming to promote the top's comfort and style. # Brand positioning The brand is presented as youthful, cheerful, and approachable, aligning with current social media trends through its use of dance and upbeat music. It positions itself as relatable and accessible, focusing on everyday comfort and casual style. The brand does not explicitly state any positioning but implies a focus on natural materials like 100% cotton. # Product The advertised product is a white, short-sleeved top made of 100% cotton. It features a square neckline and a loose, flowy fit with a ruffled hem. The sleeves are slightly puffed and include tie details. The top is presented as lightweight and comfortable, ideal for casual wear. The ad highlights its softness and implies its suitability for everyday activities, such as dancing. The model mentions she is wearing a size small. # Visual style The ad features a casual, UGC-style aesthetic with bright, natural lighting. The video is shot in a home environment, giving it a relatable feel. The editing is simple with static shots. The pacing is upbeat, matching the tempo of the music. Audio and visual elements are synchronized to enhance the energetic vibe. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 A young woman dances in a kitchen showcasing a white cotton top.

# Ad summary This ad features a content creator showcasing and promoting a white two-piece set. She highlights the set's versatility, comfort, and the option to wear the top in different ways. She encourages viewers to purchase it quickly due to its tendency to sell out. # Brand positioning The brand is presented as offering versatile, comfortable, and stylish clothing pieces that cater to the everyday woman. The brand values mix-and-match sets that can be worn in various ways. The brand positions itself by pushing against the traditional norms of single-outfit wear. The brand's positioning has functional appeal through its versatility and comfort, while also delivering emotional appeal through style and trendiness. # Product The product being advertised is a two-piece set featuring a white, textured, short-sleeved top and matching white shorts. The top has a loose, flowing fit with detailing around the hem and sleeves. The top can be worn with a high neck in the back or a square neck in the front. The shorts have a matching design. According to the ad, the set is made from 96% cotton, making it super light and breathable for hot summer days. The set can be mixed and matched with different tops and bottoms to create various outfits. The ad implies that the product is currently on sale and that it sells out quickly. The ad encourages viewers to buy while it's still in stock. # Visual style The ad has a casual, UGC-feel due to the natural lighting and simple background. The editing style is straightforward with static shots and minimal transitions. The production quality leans towards a hybrid approach, balancing a polished look with a relatable, user-generated feel. The cuts are relatively slow, resulting in a calm viewing experience. There are no cuts or actions synced to audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I would definitely get it before it sells out on this sale. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator begins by modeling the top and states that it's her most worn top for a reason. - 00:01–00:04 The creator then begins to show different ways to style the shirt. She states that it looks good with jeans and shorts, and also goes with the matching pair of shorts. - 00:05–00:12 The creator describes that it is 96% cotton, making it breathable, then shows that it can be worn backwards for a high neck or regularly for a square neck. - 00:13–00:18 The creator says the set is insanely versatile, since you can mix and match the top and bottoms with different tops and bottoms. She describes it as a good investment. - 00:18–00:25 The creator acknowledges the item sells out quickly and urges viewers to purchase it before it sells out on this sale.

# Ad summary This ad features a woman wearing a formal dress. The ad is split into two sections. On the left is a photo of a woman wearing the dress and on the right is a product shot of the dress. # Brand positioning The brand is positioned as a provider of elegant, formal wear. The dress is form-fitting and floor-length, implying the brand values sophistication and high fashion. The woman is standing in front of an ornate building, which reinforces the upscale positioning of the brand and suggests the dress is for special occasions, not everyday wear. The positioning is emotional, focusing on how the wearer will look and feel in the dress. # Product The product is a sleeveless, floor-length formal dress. The dress is light blue and form-fitting with ruching at the waist. The dress is being advertised for any special occasion or formal event where one desires an elegant silhouette. The ad implies that the dress provides a sophisticated and polished appearance, making the wearer feel confident and stylish. The primary USPs are its elegant design and flattering fit. The split image demonstrates both how the dress looks on a model and the physical structure of the garment on its own. # Visual style The visual style is clean and polished, resembling a studio shot with professional lighting. The image is split in half, presenting a direct visual comparison between the dress being worn and the dress as a product. There is subtle color grading, creating a soft and elegant feel. The typography is likely integrated in the ad copy outside the image. The style aims for a high-design aesthetic, increasing scannability by clearly showing both the product and its application. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a split image: on the left, a woman is shown wearing the dress outdoors in front of a grand building; on the right, the dress is presented on its own in an indoor setting. This contrast allows the viewer to see the dress in both a real-world scenario and as a standalone piece, enhancing its appeal and showcasing its design from different angles. This is from the brand's perspective, illustrating versatility.

# Ad summary The ad showcases a neutral-toned, fashionable ensemble from Cider. It encourages viewers to 'get the look' through the promoted brand. # Brand positioning Cider is positioned as a modern, trendy brand that offers curated fashion looks. The ad focuses on the brand's ability to create a specific aesthetic, suggesting that customers can achieve a particular style or 'look' by purchasing items from Cider. The brand seems to lean towards a contemporary, accessible fashion space, focusing on providing complete outfits rather than individual pieces, which simplifies the shopping experience for consumers seeking coordinated styles. # Product The ad showcases a complete outfit, featuring a cream-colored, one-shoulder top that has a slight peplum flare at the waist. It is paired with high-waisted, wide-leg cream-colored trousers, cinched with a black belt. Completing the look are cream-colored pointed-toe mules adorned with colorful floral embroidery, and small gold-tone drop earrings shaped like bows. The overall impression is a chic, coordinated ensemble, suggesting that Cider offers entire outfits designed to create a fashionable and put-together appearance. # Visual style The ad has a clean, minimalist visual style, emphasizing the clothing through a flatlay arrangement against a neutral background. The production quality appears to be highly polished, suggesting a studio shoot. The image treatment is soft and evenly lit, enhancing the textures and colors of the garments. The typography is simple and modern. The overall aesthetic is designed to be scannable and appealing in a social media feed, drawing the viewer's eye to the coordinated outfit. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a carefully curated outfit, showcasing several pieces. The intention is to display the brand's ability to put together a stylish and cohesive look for its customers, from the brand's perspective. - Text at the bottom encourages the viewer to 'get the look'. The intention here is to drive sales and encourage viewers to purchase the items shown to replicate the style, from the brand's perspective.

# Ad summary The ad features a creator showcasing a baby doll top from Warren Allen that she wore to a Morgan Wallen concert. The creator states she decided to wear a different outfit to the concert but still wanted to showcase the top. She notes she has styled it with denim shorts and jeans in the past and likes the versatility of the piece. She then notes she is wearing a size 2 but could have also worn a size 0. She pairs the top with a white denim skirt and the lavender cowboy boots she wore to the concert. She ends by stating she is hoping to find another reason to wear the outfit soon and promotes the baby doll top. # Brand positioning Warren Allen appears to be a brand that sells trendy women's clothing. The brand focuses on a youthful and fun style, as seen with the short, baby doll top in white. The creator states she wore an item from Warren Allen to a Morgan Wallen concert, thus aligning the brand with a country music lifestyle. # Product The product is a white baby doll style short sleeve top from Warren Allen. The top features a square neckline with a gathered string tie detail at the neckline. The top has a flowy fit and is shown styled with a white denim skirt and lavender cowboy boots. The top can also be worn with denim shorts or jeans. The creator states she is wearing a size 2, but could have also worn a size 0, suggesting it runs slightly large. # Visual style The ad has a casual aesthetic and is filmed selfie-style. The bedroom scene uses all white, light walls and decor, providing a clean aesthetic. The lighting appears to be natural lighting. The editing style features static shots. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Grab this baby doll top y’all. # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the creator holding her phone up to the mirror. - 00:01–00:02 00:01–00:02 The creator shares she wore this item from Warren Allen previously to a Morgan Wallen concert. She explains that she went with a different outfit but still wanted to show how cute the top was. - 00:02–00:08 00:02–00:08 She showcases the product, calling it a baby doll top. She explains that she has previously worn it with denim shorts or jeans. She concludes that the product is ‘so good.’ - 00:08–00:12 00:08–00:12 She states she will link the top and shares she is wearing a size 2, but could have also worn a zero. - 00:12–00:17 00:12–00:17 She showcases that she styled it with a white denim skirt and lavender cowboy boots that she wore to the Morgan Wallen concert. She expresses that this is ‘such a cute outfit,’ but is going to try and find a reason to wear it soon. - 00:17–00:22 00:17–00:22 She promotes the product by encouraging viewers to ‘grab this baby doll top y’all. It is the best.’

# Ad summary This image ad features a split screen with a model wearing the advertised clothing on the left, and a product flatlay on the right. # Brand positioning The brand promotes a relaxed, European-inspired style. The clothing is presented as everyday wear that also makes a subtle fashion statement. The brand values comfort and an appreciation for life's simple pleasures. # Product The advertisement features a tank top with a brown animal print and lace trim, as well as a pair of high-waisted, wide-leg jeans. The top features lace trim and a tiered construction. The jeans are a medium wash denim with a flared leg. # Visual style The visual style is clean and bright. The left side of the image has a casual, lifestyle vibe, while the right side has a more polished, product-focused look. The image uses natural lighting and soft colors. The composition is simple and balanced. The image is designed to be visually appealing and easy to scan. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of a woman sitting outside in the brand's clothing. The intention is to show how the clothes look when worn in everyday life, from the perspective of a customer. - Next, the viewer sees a flatlay of the advertised clothing. The intention is to showcase product details. The perspective is from the brand.

# Ad summary This ad features a simple product presentation for Cider apparel and accessories, including a short sleeved shirt, wide leg pants, slingback heels, and drop earrings. # Brand positioning Cider positions itself as a trendy and accessible brand catering to young adults. The brand emphasizes staying on top of fashion trends and offering a wide range of styles to suit different tastes. It occupies a space in the market that balances affordability with high fashion, promoting a lifestyle where customers can express their individuality through regularly updated, on-trend apparel. # Product The ad showcases a curated outfit from Cider. It includes a dark navy short-sleeved top with an asymmetrical hem and a cinched waist, paired with wide-leg, dark navy trousers featuring a decorative gold button at the waist. Completing the outfit are shiny red pointed-toe slingback heels, adorned with a small bow, and gold, multi-loop drop earrings. The ensemble highlights the brand's ability to coordinate full looks for its customers. # Visual style The ad features a clean, studio-shot presentation of a coordinated outfit. The image is brightly lit with soft, diffused lighting to highlight the texture and details of the clothing and accessories. The neutral white background keeps the focus on the products, and the layout is simple and balanced. # Hooks Headline: GET THE LOOK # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a full outfit from Cider, showcasing how individual pieces can be styled together. The brand aims to inspire the audience to envision themselves wearing the complete look, suggesting a coordinated and fashionable appearance. - The ad ends with a direct call to action, inviting the viewer to 'GET THE LOOK' and purchase the showcased items. The brand seeks to streamline the shopping experience by offering a pre-styled outfit for immediate purchase.

# Ad summary This is a digital ad for Cider featuring various pieces of clothing and accessories. It is laid out to showcase the full fit. # Brand positioning Cider is presented as a brand for young women who value style and trendiness. The brand is visually positioned as a modern online retailer that is in line with current trends. The brand is focused on making current fashion trends accessible, and the curated nature of the ad implies an easy shopping experience. # Product This ad features a full outfit including a striped one-shoulder top, brown cargo pants, olive green purse, brown sneakers and black sunglasses. The striped shirt is form fitting with brown trim. The brown cargo pants are wide legged with a high waist. The olive green bag has a soft suede texture. The shoes are low profile lace-up sneakers. All items are presented together as a cohesive fit. # Visual style The ad features a clean and minimalist aesthetic. The products are evenly lit with natural lighting. The background is a plain off-white tone to put emphasis on the clothing items. The layout is arranged in a flat lay composition. # Hooks Headline: GET THE LOOK # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand presents a curated selection of clothing and accessories, aiming to inspire viewers with a specific outfit idea. This is told from the brand's perspective. - The ad invites the audience to 'get the look' by purchasing the featured items, directly engaging potential customers from the brand's perspective.

# Ad summary This image ad shows a woman wearing a black top and pants outfit while sitting at a table. On the right, a product shot shows the same top and pants laid out on a tan surface. # Brand positioning The brand appears to position itself in the high-end fashion market, based on the styling and setting. The image shows an aspirational lifestyle with the model at what appears to be a fine-dining establishment. The all-black color scheme for the clothes gives the brand a sophisticated, timeless look. The styling indicates the brand ignores trends and focuses on classic pieces. # Product The product being advertised appears to be a black lace top and a pair of matching black pants with frilly lace at the bottom. The top has spaghetti straps and a peplum-style bottom. The pants are wide-legged and appear to be made of a lightweight material. The outfit could be worn for a night out or dressed down for a more casual look. The ad conveys a sense of elegance and sophistication, suggesting the product is worth trying or buying for its versatility and style. # Visual style The visual style is sophisticated and high-end. The images are well-lit and professionally shot. The image treatment is clean, with no visible filters or effects. The typography is simple and elegant. The platform mimicry or contrast is high-design. The style likely impacts scannability by creating an elevated aspirational mood. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The woman sits at a table enjoying herself in a restaurant. This shows the consumer how the clothes look when worn and creates an aspirational moment. - The product is laid out on a plain surface to show the details of the fabric and shape. This is from the brand's perspective to highlight the key features of the garments.

# Ad summary The ad features an image of a woman sitting on stone steps wearing a light blue halter dress on the left and a full, flat view of the same dress on the right. # Brand positioning This brand aims to evoke a sense of breezy, effortless elegance. The ad conveys a sense of understated luxury through its soft color palette and natural setting. The brand positions itself as offering timeless pieces with a modern twist, appealing to customers who value both style and comfort. Rather than conforming to fast-fashion trends, the brand emphasizes classic silhouettes and high-quality materials, suggesting a focus on enduring style rather than fleeting trends. This positioning is both functional and emotional, emphasizing the quality and comfort of the garments while also appealing to the customer's desire for sophistication and grace. # Product The featured product is a light blue halter dress, designed with a flowing, floor-length silhouette. The dress features a deep V-neckline and a delicate lace panel at the midriff. It is made from a silky, smooth fabric that drapes elegantly. The halter neck ties at the nape of the neck, allowing for an adjustable fit. This dress appears to be for a customer looking for elegance with comfort, perfect for warm-weather occasions or relaxed evenings. The ad subtly suggests that this dress is a versatile and stylish option for various occasions, offering a sense of timeless beauty and effortless charm. # Visual style The ad features a clean and elegant visual style. The production quality appears to be high, with professional lighting and clear focus. The image is split into two distinct sections with a neutral color palette dominated by soft blues and creams, with natural light making the images seem bright and airy. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of a woman sitting gracefully on stone steps, wearing the light blue halter dress. This sets a scene of relaxed elegance and suggests a sense of effortless style, experienced from a customer POV. - Next, the ad presents a full, flat view of the same dress. This highlights the garment's design details and fabric, providing a clear look at the product for the viewer. This is presented from the brand's POV.

# Ad summary A creator films herself in a mirror as she tries on a casual summer outfit from cider. # Brand positioning Cider is presented as a modern, trendy fashion brand targeted towards young women, as highlighted by the on-screen text "15% OFF if you're new!". The brand seemingly positions itself against fast fashion with high-quality, stylish, and current fashion. # Product The advertised product is a summer outfit consisting of a striped top and black wide-leg pants. The top features short sleeves and a crew neck. The black wide-leg pants feature a high waistline. The outfit shown appears to be appropriate for multiple occasions, such as casual events or a night out with friends. The offer code "15% OFF if you're new!" helps to reduce purchase barriers for new customers. # Visual style The ad has a clean, bright aesthetic, with natural lighting. The shots are a mix of static and handheld, creating a UGC feel, and the editing is minimal. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW >> # Point of view - [object Object] # Storyline - 00:00–00:01 The video starts with a split screen that shows the model in the summer outfit on the left and the individual pieces on the right. - 00:01–00:05 00:01–00:05 The model poses in front of a mirror to show off the outfit. The intention is to showcase the clothing from different angles and distances. - 00:05–00:09 00:05–00:09 The model shows a 15% off offer for new customers and the brand name appears.

# Ad summary This ad features a young woman showcasing a white cotton dress from Cider. She highlights the dress's details and fit, emphasizing its versatility for different heights and its comfortable material. # Brand positioning Cider is presented as a modern, stylish brand that offers trendy clothing with attention to detail and quality materials. The brand's positioning seems to focus on providing fashionable pieces that are accessible and flattering for a wide range of body types. By emphasizing the dress's cotton material and intricate design elements, Cider aims to occupy a space in the consumer's mind as a brand that combines comfort and style, pushing against the norm of fast-fashion brands that often compromise on quality. # Product The featured product is a white, 100% cotton dress from Cider. It features a fitted bodice with lace trim, floral eyelet detailing, and small buttons down the front. The dress has a flattering A-line flare and is designed to hit at maxi length for someone who is 5'1" but midi length on taller individuals. The dress is described as "absolutely stunning," with emphasis placed on the quality of the fabric and the delicate details of the design. The ad addresses the sizing barrier by explaining where the dress falls on the model, in order to make shorter women feel more comfortable with purchasing. # Visual style The ad has a casual, UGC feel, likely filmed with a smartphone or similar device. The lighting appears natural, and the editing is straightforward with static shots. The pacing is relaxed. The production quality suggests a low-budget but authentic approach, which aligns with the creator's persona and target audience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a question about how stunning the white dress from Cider is. - 00:02–00:06 The creator highlights the details of the dress including, lace, the floral eyelet, and the buttons. - 00:06–00:07 The creator states the dress has a perfect A-line flare. - 00:07–00:12 The creator discusses how the dress goes all the way down because she is 5'1 but for other people, it would be midi length. - 00:12–00:15 The creator calls the dress absolutely stunning and mentions it is 100% cotton.

# Ad summary This ad features a woman showing off a shiny, light-colored dress that could be worn to a formal event, and it uses slow-motion video to highlight the dress. # Brand positioning This ad presents a brand that is focused on providing sophisticated and stylish dresses for formal occasions, positioning itself as a go-to for individuals seeking elegant attire. The brand aims to occupy the space in the consumer's mind as a provider of timeless and refined fashion, aligning with values of elegance, grace, and sophistication. The brand focuses on delivering high-quality formal wear that allows customers to feel confident and stylish at special events. The brand's positioning is emotional, focusing on empowerment and helping customers look and feel their best on important occasions. # Product The ad features a shiny, light-colored dress with a unique one-shoulder design. The dress is form-fitting with a midi-length skirt. The dress appears to be made of a satin-like material, giving it a luxurious and elegant look. The ad emphasizes its suitability for formal events, positioning it as a go-to choice for special occasions. The dress offers a sophisticated and refined style, perfect for individuals looking to make a statement at formal gatherings. The one-shoulder design and shiny fabric make it a unique and eye-catching piece, setting it apart from other formal dresses. The dress can be styled with elegant jewelry, hair accessories, and a small handbag. # Visual style The ad has a clean and polished aesthetic, with natural lighting and a focus on showcasing the dress's features. The editing is smooth, with static shots and slow-motion effects to highlight the dress's texture and movement. The production quality is high, giving it a commercial feel. The video maintains a consistent pace, which enhances the overall viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:16 00:00–00:16: The woman walks back and forth, showing off the dress from different angles and poses. This is intended to show the flow and fit of the dress, and allow the viewer to see all sides and details. The perspective is from the viewer, showing the dress in motion and allowing them to imagine themselves wearing it. The tone is elegant and graceful, emphasizing the dress's beauty and suitability for formal events. The viewer is able to see the dress and imagine themselves wearing it.

# Ad summary This ad showcases a curated outfit from the brand Cider, featuring a lace top, dressy pants, shoes, and jewelry, all styled together against a clean white background. The goal is to inspire viewers to purchase the entire "look" as styled by the brand. # Brand positioning Cider positions itself as a trendy, accessible online fashion brand that caters to a youthful demographic. Their branding seems to focus on providing complete, styled looks rather than individual pieces, appealing to customers who want an entire outfit curated for them. The brand seems to go against the fast fashion model by focusing on specific collections, and encourages customers to embrace current trends without being overwhelmed by choices. # Product The ad features a complete outfit curated by Cider. This includes a sleeveless white lace top with a keyhole neckline, high-waisted, wide-leg cream pants with a single button closure, pointed-toe cream slingback heels with a small bow detail, and small gold hoop earrings. The focus is on the cohesive styling of these items as a complete 'look,' encouraging the viewer to purchase all items together. # Visual style The ad features a clean and minimalist aesthetic with a focus on product presentation. The production quality is high, using studio lighting and a plain white background to ensure a polished look. The layout is organized and grid-like, presenting each item individually but as part of a coordinated outfit. The visual style is consistent with e-commerce fashion ads and aims to be easily scannable in a social media feed. # Hooks Headline: None used # Call to action GET THE LOOK # Point of view - [object Object] # Storyline - The ad showcases a carefully styled outfit from Cider to inspire customers. The message conveyed is that the brand has a strong sense of current trends and can provide complete, fashionable looks. This is coming from the brand's perspective, aiming to position themselves as a curator of style. - The call to action, 'GET THE LOOK,' encourages viewers to purchase all the showcased items. The intention here is to drive immediate sales by offering a ready-made solution for achieving a fashionable outfit. This is from the brand’s perspective, designed to facilitate a complete purchase.

# Ad summary An image of an outfit with a yellow floral crop top, gold earrings, brown slacks, and yellow heels with a 'GET THE LOOK' CTA. # Brand positioning Cider is a contemporary online fashion brand that curates trendy and affordable clothing for young women. Cider aims to occupy a space in the consumer's mind as a go-to source for stylish and expressive fashion. They align with values of individuality, self-expression, and experimentation through their wide range of styles and inclusive sizing. The brand ignores traditional fashion norms by embracing fast fashion trends and offering a diverse catalog that caters to various aesthetics, appealing to Gen Z and young millennials who seek to express themselves through fashion without breaking the bank. Their positioning is primarily emotional, focusing on empowerment and confidence through fashion. # Product The ad features a full outfit from Cider. This includes: A cropped yellow floral top with short sleeves, a v-neck line, and ruching at the front; a pair of gold ribbon shaped dangle earrings; A pair of wide leg brown slacks; A pair of yellow pointed toe heels with a sling back strap. This complete look is curated to be shopped together and worn together. # Visual style The visual style of the ad is clean and minimalist. The ad is brightly lit and features a flat lay of the products on a plain white background. The colors are soft and pastel, creating a light and airy feel. The typography is simple and modern, which is consistent with the brand's aesthetic. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GET THE LOOK # Point of view - [object Object] # Storyline - The ad shows a completed look with a top, pants, shoes, and jewelry. The intention is to show the viewer the final result before they purchase. - The ad includes a "GET THE LOOK" CTA to encourage the viewer to buy the entire outfit.

# Ad summary This image ad promotes Cider clothing and accessories. The ad features a "Get the Look" campaign, displaying a coordinated outfit consisting of a striped short sleeve top, black bodysuit, striped wide-leg pants, slingback heels, and silver hoop earrings. The layout resembles a flat lay with clothing and accessories. # Brand positioning Cider is presented as a contemporary fashion brand that focuses on trendy and coordinated looks. The brand emphasizes stylish and accessible fashion, as showcased through the ready-to-wear outfit that is the focus of the ad. The brand aligns with a modern, youthful, and fashion-conscious lifestyle, providing customers with complete outfits that are on-trend and easy to style. # Product The promoted product is a complete outfit consisting of several separate pieces. The first is a short-sleeved, collared wrap top with vertical stripes that appears to be black or charcoal gray with white stripes. It is paired with a black bodysuit, creating a streamlined look. The outfit also includes a pair of wide-leg, high-waisted pants, also with vertical stripes in a matching color as the top. Additionally, there are black slingback heels with a pointed toe and a small bow, and silver hoop earrings. Each item complements the others, providing a fully styled look that the ad encourages consumers to purchase as a whole. # Visual style The visual style is clean and minimalist with a flat lay arrangement of clothing and accessories on a white background. The image uses soft, diffused lighting to reduce harsh shadows and provide even illumination across all items. The overall look is polished and professional, in line with typical fashion advertising on e-commerce sites and social media. The typography is simple and clear, contributing to the overall clean aesthetic. # Hooks Headline: GET THE LOOK # Call to action None used. # Point of view - [object Object] # Storyline - The image presents a complete, coordinated outfit from Cider, showcasing a stylish and trendy look. The brand's perspective is showing consumers that the brand offers ready-to-wear outfits that are easy to style and on-trend. - The ad encourages viewers to "Get the Look" by purchasing the featured items, promoting the idea that they can easily replicate the stylish outfit. The brand's perspective is communicating that the items can be purchased together or separately.