How CAKES body Advertises on Meta

# Ad summary A woman shows the before and after of wearing the Cakes cleavage bra. She states that it is the new and improved version that comes in more sizes. She also states that it is razor thin, matte, and has a stronger hold. She says that it is comfortable and seamless. # Brand positioning Cakes is presented as a brand that offers innovative solutions for women seeking enhanced cleavage and comfort. The brand positions itself as a provider of bras that are not only functional but also discreet and comfortable for everyday wear. By emphasizing features like razor-thin design, matte finish, and strong hold, Cakes aims to appeal to consumers who value both performance and aesthetics. The brand aligns with a lifestyle that prioritizes confidence and seamless style, pushing against the norms of traditional bras that may be bulky or uncomfortable. The brand positioning is both functional, focusing on performance and simplicity, and emotional, aiming to empower women with a natural-looking lift and enhanced confidence. # Product The Cakes cleavage bra is a strapless, backless bra designed to provide lift and enhance cleavage. It is described as the new and improved version, now available in more sizes to accommodate a wider range of body types. The bra is razor-thin and matte, ensuring it remains discreet under clothing. It features a stronger hold, making it suitable for tops that aren't super fitted. The bra is designed with grip and hold technology, ensuring it stays in place while remaining comfortable to wear. It provides a seamless look, making it ideal for outfits where traditional bra lines would be visible. The bra is presented as a solution for women seeking a natural-looking lift and enhanced cleavage without the discomfort or visibility of traditional bras. # Visual style The ad has a UGC feel. It is shot in a bedroom with natural lighting. The editing style is quick cuts. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'm gonna go ahead and drop a link down here # Point of view - [object Object] # Storyline - 00:00–00:03 The woman begins by showing her cleavage with the new Cakes bra on. - 00:03–00:04 She states that she is going to take it out to show the difference. - 00:04–00:06 She shows the difference between wearing the bra and not wearing the bra. - 00:06–00:10 She holds up the bra and states that it is the new and improved Cakes cleavage bra that now comes in more sizes. - 00:10–00:15 She shows how thin and matte the bra is and states that it has a stronger hold. - 00:15–00:18 She states that it is a win for tops that aren't super fitted. - 00:18–00:25 She states that the other Cakes cleavage bras sold out and that she has been wearing this one through the weekend. - 00:25–00:29 She states that she is going to put it back on and shows the before and after. - 00:29–00:33 She states that it has the same grip and hold technology and that you don't feel it on because it is so comfortable. - 00:33–00:38 She states that there are no strap lines or back lines and that everything is where it is supposed to be. - 00:38–00:42 She states that it looks so much more seamless and that it is the lift that people didn't know they wanted and needed. - 00:42–00:48 She states that she is going to drop a link down below and that if it is anything like the other Cakes products, it is going to fly.

# Ad summary This ad features a woman reviewing the cakes cleave bra. She states that the improved version of the bra now comes in more sizes. She is wearing the product, and shows how great it looks on her. # Brand positioning Cakes is positioned as a brand specializing in undergarments, specifically bras, that are designed for comfort and enhancement. The brand is focused on creating products that provide lift and support without being noticeable or uncomfortable, emphasizing seamless designs and grip technology. Cakes directly addresses the pain point of needing a bra that can be worn with various styles of clothing, particularly those with low backs or strapless designs, offering solutions that are both functional and discreet. The brand is presented as innovative, continuously improving its products based on customer feedback, and committed to inclusivity by expanding its size range to cater to a broader audience. # Product The featured product is the new and improved Cakes Cleavage Bra. This bra is designed to provide lift and support while remaining seamless and discreet under clothing. It is described as razor thin and matte, with a stronger hold, making it ideal for tops that aren’t super fitted. The bra uses grip and hold technology to stay in place without feeling uncomfortable. It has no straps or back lines, providing a smooth look. It is suitable for those who want a lift without the bra being visible or feeling like they are wearing anything. The product also comes in more sizes now. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting. The camera work is simple with static shots, which creates a personal and approachable tone, suggesting authenticity. The editing rhythm is consistent, and it seems as though there is no music so there are no audio-visual sync issues. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'm going to go ahead and drop a link down here # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the Cakes cleavage bra while wearing it and highlighting its effect on her cleavage. - 00:03–00:06 The creator takes the bra off to visually demonstrate the difference in cleavage with and without the product. - 00:06–00:10 The creator presents the new and improved Cakes cleavage bra, mentioning it now comes in more sizes. - 00:10–00:17 The creator highlights key features of the bra, emphasizing its thin, matte design and stronger hold. - 00:17–00:25 The creator mentions that the other bra version sold out so fast, and gives her experience with the new and improved bra, letting the viewers know that she has been wearing it all weekend. - 00:25–00:29 The creator puts the bra back on and shows how it looks. - 00:29–00:41 The creator speaks about the comfortable grip that the bra has, the invisible straps and back. - 00:41–00:48 The creator encourages viewers to check the link and states that the bra will sell out fast.

# Ad summary A woman demonstrates the lifting power of Cakes Body tape. She first shows off the tape in its packaging before explaining the different configurations and saying how she is going to use the Megalift configuration to support her chest. She then goes into demonstrating how to apply the tape and then walks around, showing that the tape is staying in place, saying the tape is her summer must have. # Brand positioning Cakes Body presents itself as a brand that pushes against the norm of wearing traditional strapless bras for support. Cakes body wear can be configured with tape to achieve a custom lift for any occasion. They offer a modern solution that prioritizes options for comfort and various support levels, depending on the user's specific needs. # Product Cakes Body Tape is a body tape designed to provide support and lift for a fuller chest. The tape comes in multiple configurations and can be cut to fit individual needs. In the ad, the creator is specifically using the Megalift configuration. The configurations can be used for lift and separation, plunge and cleavage, strapless looks, or strapless cleavage. It can be layered to support and bring everything together, making it the creator's 'summer must have.' # Visual style The ad has a casual, polished feel, filmed in natural light with minimal editing. There are quick cuts when the creator is walking and panning to show the tape holding. The camera is mostly static, but there are slight zooms at times. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator, with a background in a home, holds up packaging of the product to the camera and emphasizes the difference in support between using the tape and not using tape. - 00:06–00:12 She calls the brand new tape "cakes" tape, and shows an on-screen graphic displaying different configuration types. - 00:12–00:15 The creator specifies that she is using the "Megalift" configuration and then shows the combination of strips she will be applying. - 00:15–00:17 The creator takes a medium-sized tape strip and demonstrates how to place the tape at the bottom and lift. - 00:17–00:19 She then takes the tiniest strip and layers it on the outside. - 00:19–00:23 She completes the demonstration with the longest piece by placing it across the bottom, bringing everything together. - 00:23–00:25 The creator affirms the tape is her summer must have. - 00:26–00:33 To show that the tape stays in place, she vigorously walks and shakes her body from side to side, and expresses how "insane" the tape is.

# Ad summary A woman runs through the various varieties of cakes nipple covers. She tries on different tops to illustrate when the nipple covers would be appropriate. # Brand positioning Cakes is a brand that offers women a variety of nipple covers for every occasion so that they can feel comfortable going braless. These are reusable, do not hurt to take off and come in circles, triangles, and bra shapes. # Product Cakes offers a variety of reusable nipple covers in different shapes and stickiness levels. There are Grippy Circles, which are the OG and are perfect to cover the nip without any stickiness. These are perfect for gym fits and hot days, so you do not have to use bra pads. There are also Grippy Triangles, which are for any plunging necklines or swimsuits because they're waterproof and they even stick a little bit better when they get wet. There are also Sticky Circles for everyday use under loose tops. These have a nip nook so it's not sticky there, but it's sticky all the way around and do the perfect job at covering the nip. Next are the Sticky Triangles that are also ideal for looser clothes and has a nip nook for situations where you don't want to worry about your Cakes falling out, but you still want some shape and to cover the nip, and they don't hurt to take off. Last is the Cakes Cleavage Bra which stick on to each side and then we clasp it to get some actual cleavage going on. It is also reusable and doesn't hurt to take off. # Visual style The ad appears to be filmed in natural light and edited to be a polished commercial. It has quick cuts and a conversational tone from the woman speaking. The pacing is upbeat. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The woman poses a question to the viewer about why she would need so many Cakes products. - 00:03–00:08 She introduces Grippy Circles to cover the nipple without any stickiness, which is perfect for gym fits. - 00:12–00:21 She introduces Grippy Triangles to wear with any plunging necklines or swimsuits because they're waterproof. - 00:22–00:32 She introduces Sticky Circles for everyday use under loose tops. These have a nip nook so it's not sticky there, but it's sticky all the way around and does the perfect job at covering the nip. - 00:33–00:44 She introduces Sticky Triangles that are also ideal for looser clothes and has a nip nook for situations where you don't want to worry about your Cakes falling out, but you still want some shape and to cover the nip. - 00:45–00:53 She introduces the Cakes Cleavage Bra which stick on to each side and then we clasp it to get some actual cleavage going on. - 00:54–01:03 She says everything is reusable and doesn't hurt to take off. She shows the cakes complete set and says you get the best price by getting all five.

# Ad summary A content creator is advertising a product called Cakes tape. She mentions how she wore them out to a concert and forgot she was wearing them. She also mentions how her friend, who wears a size triple D, also forgot she was wearing the tape. The tape is waterproof and sweat proof. Each kit comes with two 12s, two 9s, and two 6s. She places the product in the shopping cart and tells users to grab the tape before it sells out. # Brand positioning Cakes is presented as a brand that offers solutions that cater to women looking for support without the discomfort of wearing a bra. The brand addresses the norm of wearing restrictive bras by offering a comfortable alternative, as implied by the user stating she forgot she was wearing the product. The brand values freedom and comfort. The brand's positioning leans towards functional benefits such as convenience, comfort, and reliability. # Product Cakes Tape is a reusable breast lifting tape designed to provide support and lift without the need for a traditional bra. The tape is marketed as a comfortable alternative to bras, offering freedom of movement and support without restriction. It is intended for anyone who wants to have cleavage or to provide support without a bra. Each kit includes two 12-inch strips, two 9-inch strips, and two 6-inch strips. This product is sweat-proof, waterproof, sticky, and grippy. It is intended to be placed underneath the breast for lifting and adhesion to the skin. It is a great alternative for concerts, or other events. # Visual style The ad has a UGC feel, with a warm, natural lighting that showcases the product. The editing style features quick cuts and static shots with a focus on product demonstration. The pacing remains consistent throughout the ad, providing a clear and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you want to get your hands on them, you better do so before they sell out. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman applies the Cakes Tape to her chest. - 00:03–00:06 00:03–00:06 The woman asks the viewer if they would believe her if she told them she was not wearing a bra, implying that the tape is nearly invisible. - 00:06–00:16 00:06–00:16 The woman shows the individual adhesive cups and then the full strip of tape, and says that Cakes literally answered all of her prayers with this reusable breast lifting tape. - 00:16–00:27 00:16–00:27 The woman demonstrates how to apply the tape, saying it takes practice but that it's real sticky and grippy. - 00:27–00:30 00:27–00:30 The woman points to her chest and says the tape is going absolutely nowhere. - 00:30–00:34 00:30–00:34 The woman shares her experience, saying she tested these out last week at a concert and literally forgot she was wearing them. - 00:34–00:40 00:34–00:40 The woman says the product is sweat proof and waterproof. - 00:40–00:44 00:40–00:44 The woman shares her friends experience with the product stating that her friend wears a triple D and forgot she was wearing them. - 00:44–00:47 00:44–00:47 The woman says, "Cakes just broke the internet". - 00:47–00:52 00:47–00:52 The woman shares that each kit comes with 2 12's, 2 9's, and 2 6's, waterproof and sweatproof. - 00:52–00:58 00:52–00:58 The woman tells the viewer that she will put the product in the orange shopping cart and that the viewer should get them before they sell out.

# Ad summary A blond woman uses Cake's boob tape for extra cleavage without wearing a bra. # Brand positioning CAKES is a brand that makes boob-related products that are designed to make women feel better. # Product CAKES tape is boob tape designed to give the user cleavage without wearing a bra. The tape comes in pre-cut strips. The tape comes in 12 inch, 9 inch, and 6 inch options. The brand also offers a leaflet on how to use and care for the tape. # Visual style The ad has a UGC aesthetic. The video is shot in portrait mode with a handheld camera. There are quick cuts and simple transitions to maintain the viewer's attention. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tag it below for you # Point of view - [object Object] # Storyline - 00:00–00:04 The creator shares that the dress is about to be transformed. - 00:05–00:20 The creator shows and discusses the CAKES tape. - 00:20–00:35 The creator explains how the tape works, and how to get cleavage using it. - 00:36–00:40 The creator shows the after effect of the tape on her cleavage. - 00:40–00:46 The creator shares the different ways to use the boob tape based on the enclosed leaflet. - 00:47–00:52 The creator shares the final effect of the product and her increased confidence as a result. - 00:52–01:12 The creator recommends the CAKES tape for deep V necks, strapless dresses, and backless tops and dresses.

# Ad summary The ad promotes Cakes brand bra inserts and disposable nursing pads as a comfortable and discreet solution for nursing mothers to achieve a natural breast shape without wearing a nursing bra. The ad features a woman demonstrating how to use the products together for convenient and comfortable breastfeeding on the go. # Brand positioning Cakes is presented as a brand that understands the needs of nursing mothers, offering a comfortable and discreet alternative to traditional nursing bras. The brand positions itself as a solution for achieving a natural breast shape while providing convenience and support for breastfeeding mothers who want to maintain their style and confidence. By showcasing the creator's multiple pairs of Cakes inserts, the brand implies its products are essential and highly valued by its customers. The brand aligns with a lifestyle of practicality and confidence for nursing mothers. # Product The ad features Cakes bra inserts, which are described as giving the wearer a lifted and natural breast shape. The inserts are implied for anyone, but particularly nursing mothers who need a comfortable and discreet option for going out. The ad states that the inserts come in different sizes for pre- and post-pregnancy breast sizes. Also featured are disposable nursing pads, which absorb leakage during breastfeeding. The pads are shown being combined with Cakes bra inserts to provide additional protection and convenience. The main USP is that the combined inserts and pads create a comfortable and discreet way to maintain shape and manage leaks without wearing a traditional nursing bra. The ad addresses the barrier of discomfort and inconvenience often associated with nursing bras. # Visual style The ad has a casual, UGC-style aesthetic, shot in a bright home setting. The editing consists of static shots with minimal transitions. The production quality is simple, resembling a typical social media video. The pacing is moderate, with cuts occurring approximately every 5–7 seconds, creating a conversational rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces the video by stating she is going to her little brother's 30th birthday party and doesn't want to wear a nursing top. - 00:05–00:11 She shows Cakes bra inserts and says she will use her Cakes hack, displaying multiple pairs to emphasize her love for the brand. - 00:11–00:17 The creator differentiates between the smaller size she had before pregnancy and the larger size she uses now, holding them up for comparison. - 00:17–00:24 She grabs disposable nursing pads and demonstrates sticking the nursing pad to the Cakes bra insert. - 00:24–00:37 She shows the finished product and inserts them into her top to show how they provide lift. - 00:37–00:44 She shows that each boob is lifted and then adjusts her top to show the final result. - 00:44–00:51 She says she can quickly 'whip this out,' throw it in her purse, feed the baby, and whip them back in. - 00:51–00:58 She concludes by stating it's the best postpartum breastfeeding hack ever.

# Ad summary A UGC-style product demo for Cakes Body circle and triangle nipple covers. The creator shares how she is replacing the styrofoam cups in her athletic wear and swimsuits with Cakes Body nipple covers because she hates how the styrofoam gets bunched up and how everyone can see how cold she is when she removes them. She shares that this bundle is on sale right now. # Brand positioning Cakes Body is presented as a modern brand that caters to women's comfort and confidence in their daily wear. The brand distinguishes itself by offering innovative solutions to common wardrobe frustrations, specifically with bra or swimsuit padding. Positioning itself against the inconvenience and visibility issues associated with traditional styrofoam inserts, Cakes Body promotes functional simplicity and discreet enhancement. The brand appeals to an active lifestyle with products designed for both athletic and swimwear applications, aiming to be a staple for women seeking comfort and a natural look. # Product The product is the Cakes Gym & Swim Bundle, featuring circle and triangle-shaped nipple covers designed as alternatives to traditional bra and swimsuit padding. These non-adhesive covers use body heat to stay in place, promising a seamless and discreet solution without the bunching and discomfort of styrofoam pads. Ideal for athletic wear and swimsuits, the triangle covers are specifically tailored for swimwear, offering a solution for unwanted visibility, especially in cold water. The product aims to resolve the common frustration of managing and adjusting traditional styrofoam inserts. # Visual style The ad features a polished UGC aesthetic, with the creator filmed in her home using natural lighting. The editing style includes quick cuts to emphasize points and maintain a brisk pace. The overall production quality feels authentic, which aligns with the tone of a customer testimonial, aiming to build trust with the viewer. The cuts per minute average around 15-20, keeping the content engaging and mirroring native platform styles. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Link it right here # Point of view - [object Object] # Storyline - 00:00–00:01 The creator shares that it’s time to replace the styrofoam cups in her athletic wear and swimwear with Cakes Body nipple covers. - 00:01–00:08 00:01–00:08 The creator explains that she is speaking to every other woman who is tired of the styrofoam cups getting all bunched up in their swimsuits. - 00:08–00:15 00:08–00:15 The creator pivots to explain that she's also addressing the issue of visibility in cold water when the styrofoam pads are removed, as it makes it obvious how cold you are. - 00:15–00:25 00:15–00:25 The creator says that she just got the Cakes Gym and Swim Bundle and she has already used the circle ones to replace all of the cups in her athletic wear, but the triangle ones are perfect for swimsuits. - 00:25–00:29 00:25–00:29 The creator continues, sharing that these are completely non-adhesive and only stick to the heat of your skin. - 00:29–00:37 00:29–00:37 She then says that just like that, there’s no more nippies out and she won’t have to take those little styrofoam things out, unfold them, and put them back in because that drives her insane. - 00:37–00:44 00:37–00:44 The creator shares that this bundle is on sale right now and she is going to link it right here, saying that these are a game changer.

# Ad summary This ad showcases the brand's viral Gym & Swim Bundle by demonstrating the product's effect on a woman's breasts while wearing a sports bra. The ad highlights a current offer of 30% off and social proof that the product is dermatologist tested and approved. # Brand positioning Cakes is a brand focused on providing women with comfortable and discreet solutions for breast support and enhancement. The brand aims to normalize conversations around body image and offer products that empower women to feel confident and secure in their clothing. Cakes products offer functional benefits like nipple coverage and lift, promoting a lifestyle where women can feel comfortable and supported during activities like swimming or going to the gym. # Product The Gym & Swim Bundle is a collection of breast support solutions designed for active women. The bundle includes grippy cakes which are described as providing nipple coverage and support in activewear and swimwear. The product is designed for those looking for discreet coverage, confidence, and comfort during physical activities. The ad addresses purchase barriers by highlighting that the product is dermatologist tested and approved, and it is available as part of the "most viral bundle", implying social acceptance and popularity. # Visual style The ad uses a split-screen before-and-after format to showcase the product's effects. The aesthetic is clean and minimal, with a focus on the product and its benefits. The color palette is predominantly pink and white, creating a feminine and inviting feel. The lighting is soft and diffused, highlighting the woman's skin tone and minimizing distractions. The overall production quality appears high, with professional photography and clean typography. # Hooks Headline: Gym & Swim Bündle # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showing a woman wearing a sports bra, with a comparison of her breasts both without and with the "Grippy Cakes" product. This visual immediately grabs attention by addressing the common issue of nipple visibility in activewear. The brand is demonstrating the need for their product to the target audience. - The ad then shifts to a pink background with the product name and a statement that the bundle is "our most viral bundle". This section aims to build trust and credibility by highlighting the product's popularity and perceived value. The brand is telling the viewer that they should trust the product because many others already do. - The ad closes with text stating "Dermatologist tested and approved" along the bottom. This is to reassure potential customers that the product is safe and reliable. The brand is using an external source to build credibility.

# Ad summary A woman presents a sales promotion from CAKES on her laptop. She says a summer starter kit with a cleavage bra and sticky cakes are the best value in the CAKES collection. She suggests that the deal is so good, "girl math" shows that the whole thing is basically free. # Brand positioning CAKES is presented as a brand providing solutions that enhance cleavage and overall appearance. The brand seems to align with a fun, confident, and body-positive lifestyle. CAKES pushes against the idea that you can't get value and savings by shopping for items that improve cleavage. The brand positioning is emotional, suggesting that using CAKES products will make customers feel confident and attractive. # Product The CAKES Summer Starter Kit contains two CAKES products: a Cleavage Bra and Sticky CAKES. The cleavage bra is a type of bra designed to enhance cleavage. The Sticky CAKES are an additional product included to help create the ideal shape, providing lift and support. The Summer Starter Kit provides the best value in the CAKES collection. A purchase barrier that is addressed is the monetary commitment, with the presenter stating the savings from the purchase and suggesting it's so cheap that it's basically free after savings are factored in. # Visual style The ad has a polished, commercial aesthetic with quick cuts and smooth transitions. The production quality is high-end. There are no clear visual motifs. The pacing is consistent. There are no clearly timed cuts, text, or product actions to musical beats or voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The presenter implies that if the viewer has breasts, they need to see what's on her laptop. - 00:01–00:04 00:01–00:04: The presenter shows a CAKES Summer Starter Kit ad on the laptop screen. She suggests it provides the "best value" in the CAKES collection. She speaks directly to the audience from a friendly, casual POV. - 00:04–00:09 00:04–00:09: The presenter highlights that purchasing the Summer Starter Kit provides a "full suite of solutions" and a savings of $79. She speaks directly to the audience from a friendly, casual POV. - 00:09–00:16 00:09–00:16: The presenter shows a Cleavage Bra and Sticky CAKES product display on the laptop screen. She states that the Cleavage Bra plus the Sticky CAKES are free with the purchase of the summer kit. She speaks directly to the audience from a friendly, casual POV. - 00:17–00:18 00:17–00:18: The presenter states that this promotion is "as told by the PowerPoint". She speaks directly to the audience from a friendly, casual POV. - 00:19–00:23 00:19–00:23: The presenter compares the savings to 15 lattes and maybe 10 manicures. She speaks directly to the audience from a friendly, casual POV. - 00:23–00:27 00:23–00:27: The presenter jokes that she "didn't do the math" and asks the audience to imagine how many manicures the savings would cover. She speaks directly to the audience from a friendly, casual POV. - 00:27–00:34 00:27–00:34: The presenter concludes that regardless of gel or regular nail polish, it's a lot of manicures. She jokingly states that it means the whole thing is "basically free". She speaks directly to the audience from a friendly, casual POV. - 00:35–00:39 00:35–00:39: The presenter expresses that the products will make the viewer's outfits look amazing. She says, "Happy summer y'all". She speaks directly to the audience from a friendly, casual POV.

# Ad summary A woman applies Cakes brand boob tape to one side and standard boob tape to the other. She wears the tape for 3 hours and then removes each to show the difference between the two. # Brand positioning Cakes aims to occupy the space in the consumer's mind as a brand that provides dermatologist-tested silicone boob tape. The brand promotes the value that boob tape should be painless and rash-free. The brand pushes against the category norm of standard boob tape that is painful to remove and leaves rashes after removal. The brand positioning is functional by providing performance through dermatologist-tested silicone. # Product Cakes offers a dermatologist-tested silicone boob tape. The tape is reusable up to three times. The silicone lays flatter and blends in with the skin. Cakes tape addresses the purchase barriers of other boob tapes which are painful, leave rashes, and are not reusable. The ad tells the viewer that this product is worth trying or buying because it is made of dermatologist-tested silicone, is reusable up to three times, and does not hurt or leave a rash upon removal. The Cakes tape is compared to regular boob tape which is made of fabric and wrinkles a lot. Regular boob tape is not reusable. # Visual style The ad's overall aesthetic is natural and the editing rhythm is quick cuts. The production quality is UGC feel and supports the tone and audience. The ad uses quick cuts. The audio and visuals sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter introduces Cakes brand boob tape and compares it to standard boob tape, stating that she's going to compare it to the "normal tape that you get at the store and see how it does". This is conveyed in a casual, friendly tone. - 00:04–00:07 The presenter states that "we're gonna go regular tape on this side and Cakes tape on this side." This is conveyed in a casual, friendly tone. - 00:07–00:14 The presenter cuts the regular boob tape with scissors and says, "certain outfits just require some kind of tape and this is one of them". She states that "regular tape like this is not reusable and it's made of fabric which can wrinkle a lot". This is conveyed in a casual, friendly tone. - 00:14–00:20 The presenter states, "Cakes tape is reusable up to three times and is made from ultra thin silicone so it lays flatter and blends in with the skin". This is conveyed in a casual, friendly tone. - 00:21–00:24 The presenter trims the excess tape off and states that the regular tape is already starting to roll. This is conveyed in a casual, friendly tone. - 00:24–00:28 The presenter does a before and after. She states that she's going to wear this for a few hours and report back. This is conveyed in a casual, friendly tone. - 00:28–00:31 The presenter states that it's been about three hours and it's time for the peel off test. This is conveyed in a casual, friendly tone. - 00:32–00:42 The presenter removes the regular boob tape and states that it's going to leave a rash for like a week because she's had it before from regular boob tape and it's all over this side. This is conveyed in a casual, friendly tone. - 00:43–00:50 The presenter removes the Cakes tape and states that it isn't even hurting in the slightest, that it's literally completely painless. This is conveyed in a casual, friendly tone. - 00:51–01:02 The presenter states that it was a night and day difference and shows that there is no rash whatsoever on the Cakes side. She explains that Cakes uses dermatologist-tested silicone. This is conveyed in a casual, friendly tone. - 01:02–01:05 The presenter concludes that Cakes tape takes the cake hands down and that the viewer has to try it. This is conveyed in a casual, friendly tone.

# Ad summary This ad features a woman demonstrating Cakes brand boob tape. She applies the tape to one side of her chest to show how it can provide lift without wearing a bra, which is ideal for plunging necklines, backless tops, and backless dresses. She shows how to apply the tape, showing the after effect and confidence it provides. She closes by recommending the product to viewers for getting supported and shaped, but without having to wear a bra to do it, and tags the brand below. # Brand positioning Cakes is presented as a brand specializing in women's boob products, known for enhancing and improving upon existing solutions in the market. Cakes distinguishes itself by taking every single women's boob product and improving it. This positioning suggests a commitment to quality and innovation in addressing common issues faced by women seeking support and enhancement for their breasts. The brand aligns with a tone of empowerment and confidence, aiming to provide practical solutions that boost self-esteem without the need for traditional bras. # Product Cakes tape is a boob tape designed to provide extra cleavage and lift without wearing a bra. The product comes in pre-cut strips, offering three sizes: 12-inch, 9-inch, and 6-inch. The ad highlights its suitability for plunging necklines, backless tops, and backless dresses, making it versatile for various outfits and occasions. According to the ad, the key to achieving the desired cleavage is to start in the center, lift, and pull the tape. Addressing the need for extra cleavage without wearing a bra, the product aims to give women the freedom to wear challenging clothing styles with confidence, while providing the needed support and shape. The tape comes with a booklet explaining how to use and care for the tape. # Visual style The ad has a polished, UGC-style aesthetic, featuring natural lighting and a clean, uncluttered background to keep focus on the presenter and product. The editing style includes quick cuts to maintain an energetic rhythm, enhancing the viewer’s engagement. The cuts are timed to coincide with key product actions and voiceover highlights, enhancing the flow of information. The pacing is consistent, creating a smooth viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action I'm going to tag it below for you # Point of view - [object Object] # Storyline - 00:00–00:04 The creator begins by standing in front of the camera, expressing excitement about seeing the difference that the product makes. - 00:04–00:10 She reveals that she'll be showcasing Cakes tape, emphasizing the brand's reputation for improving upon every single women's boob product. - 00:10–00:17 She introduces the tape as the go-to solution for plunging necklines, backless tops, and backless dresses, catering to those who desire extra cleavage without the constraints of a bra. - 00:17–00:28 The creator explains that the tapes come in pre-cut strips and shows a pack of strips in its packaging. She introduces that these come in the 12-inch, 9-inch, and 6-inch sizes. She adds that she's using all three strips on each side for the look. - 00:28–00:35 She notes that the key to getting cleavage is to start in the center and lift and pull. She says that you will see an instant lift, defying gravity. - 00:35–00:47 The video then cuts to an after shot. The creator exclaims that this is actually insane and notes the side on which she put the tape. She notes a little booklet that comes with the tape that tells you how to use and care for it and how to use them to get certain effects. - 00:47–00:53 The creator shows the full after effect, stating that her confidence went up like 10 points with this. She adds that no bra is needed to get this effect. - 00:53–00:57 She emphasizes that Cakes has thought of absolutely everything and has made it to where one can have another braless summer. - 00:58–01:07 She states if Cakes makes something, she is going to get it. She adds that Cakes does not disappoint and the viewer needs this for deep V-necks, strapless looks, and backless looks. - 01:07–01:12 She closes by encouraging viewers to not just take her word for it and to try it for themselves.

# Ad summary This ad features a woman reviewing Cakes Body stick-on bras. She describes how the product provides coverage and cleavage without wearing a bra and notes that the product is on sale on the TikTok Shop. # Brand positioning Cakes Body is presented as a brand that provides a practical solution for women who want coverage and cleavage without wearing a traditional bra. The ad highlights the brand's seamless and sticky bras as a comfortable and reusable alternative to traditional bras. This positioning caters to those seeking a balance of convenience, comfort, and a subtle boost in appearance, offering a product that simplifies dressing while providing discreet support and a touch of cleavage. # Product The advertised product is Cakes Body’s seamless sticky bra, a reusable, adhesive bra alternative designed to provide coverage and cleavage without the need for traditional straps or underwire. The bra features a seamless design for discreet wear and a sticky surface to adhere directly to the skin. It includes a small 'wing' to help achieve a seamless look. It also has a clasp in the center that pulls the cups together to enhance cleavage. The ad also notes that the product is reusable and can be cleaned with water and air-dried. The original Cakes products offer seamless coverage when you don't want to wear a bra. The ad addresses the need for coverage and cleavage without the discomfort and visibility of traditional bras. # Visual style The ad has a casual, UGC-style aesthetic. The setting is a typical living room with natural lighting, which contributes to an authentic and relatable feel. The editing style is straightforward, with static shots and minimal transitions, which helps maintain focus on the product demo and the presenter's message. The pacing is relaxed and conversational. Overall, the visual style supports the tone of a friendly review from someone who has tried the product. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action If you don't have one of these, you gotta get one. # Point of view - [object Object] # Storyline - 00:00–00:08 The creator starts by explaining that every girl needs a sticky bra in their closet, and Cakes has created the stickiest, most seamless option that gives you cleavage. - 00:08–00:15 The creator explains the original Cakes products offer seamless coverage for when you don't want to wear a bra, but the sticky bra will give you something totally different. - 00:15–00:20 She shows how the bra has a wing to help get the seamless look, allowing you to not have to wear a bra. - 00:21–00:36 She shows the clasp in the center that pulls the bra together and gives a little cleavage. - 00:36–00:42 The creator notes that the bra provides coverage and is super comfortable and can barely be felt. - 00:42–00:49 She explains how at the end of the day, you just peel it off, rinse it with some water, and let it air dry so you can keep re-wearing it. - 00:49–00:57 The creator notes that the sticky bra is being sold on TikTok shop and is on sale. She urges the viewer that if they don't have one of these, they need to get one.

# Ad summary This ad features a woman promoting Cakes tapes. She opens with an excited introduction, showing off how the tapes have given her a boob lift. She then describes what Cakes tapes are, highlighting their sticky, stretchy, and reusable nature. She emphasizes the fact that they are a boob tape made of sticky silicone that can change the game, allowing you to be lifted and supported. She then ends by sharing that she will be including the link to the Cakes tapes below. # Brand positioning Cakes aims to empower women to feel confident and supported in any outfit. The brand positions itself as innovative, offering a unique boob tape made of sticky silicone that can be used, reused, and stretched for any occasion. The brand tone is playful and confident, pushing against the norm of traditional boob tapes by focusing on comfort, reusability, and lifting power. # Product The advertised product is Cakes tapes. These are reusable, stretchy, and sticky boob tapes made of silicone. They are designed to provide lift and support without ripping or causing discomfort. Cakes tapes allow users to wear anything they want, providing support and lift for all summer dresses and outfits. The product is promoted as a game-changer compared to regular boob tapes, offering superior comfort and reusability. # Visual style The ad has a casual, selfie-style aesthetic with a UGC feel. It appears to be filmed indoors with natural lighting. The editing features quick cuts and close-ups to emphasize the product and the speaker's expressions. The production quality is modest, aiming for an authentic and relatable feel. Pacing is fairly consistent, with cuts occurring every 2-4 seconds to maintain viewer engagement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action I'm going to put these in that link below for you. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The creator enthusiastically shows off her chest, boasting about a boob lift she just got. This captures attention with a bold statement. - 00:02–00:07 00:02–00:07 The creator zooms in on the product, a Cake tape, highlighting its reusable, stretchy, and sticky qualities while ensuring it won't cause discomfort. This informs viewers of the product's key features. - 00:07–00:15 00:07–00:15 The creator talks about summer dresses calling the audience to invest in new Cakes tapes for support and lift. This builds desire and addresses outfit concerns. - 00:15–00:22 00:15–00:22 The creator highlights the sticky silicone material of Cakes tapes, framing it as boob tape that changes the game. This positions the product as innovative and superior to traditional options. - 00:23–00:29 00:23–00:29 The creator gives a selfie-style product demonstration, showing herself in a dress. She touts the Cakes Tapes as amazing. This provides a visual endorsement of the product's effectiveness. - 00:30–00:32 00:30–00:32 The creator encourages viewers to check the link below. This provides a direct CTA, urging immediate action.

# Ad summary A woman showcases breast lift tape by Cakes body. She shows the product, talks about its benefits, and demonstrates how well it holds. # Brand positioning Cakes Body specializes in products that enhance and support the natural shape of breasts. The brand focuses on providing discreet solutions like breast lift tape that offer lift, support, and nipple coverage without the need for traditional bras. Their products are designed to work with various outfits and cater to women who want to feel secure and confident in any style, promoting a practical and versatile approach to enhancing natural curves. # Product Cakes Body Breast Lift Tape is designed to provide lift and support without a bra. The product is packaged in a pink cylindrical container. The tape comes in skin color, is waterproof, and is made with a sticky formula that ensures it stays in place. It can be cut and applied in multiple ways to work with strapless, plunge, or ultra-lift styles. The tape is also washable, maintaining its stickiness even after being cleaned, making it reusable. # Visual style The ad is shot in a clean, brightly lit setting with a gray backdrop, which puts the focus squarely on the presenter and the product. The presenter is well-lit and uses direct eye contact with the camera, creating a sense of immediacy and trust. The editing is simple, consisting of straightforward cuts between shots to emphasize different features or benefits of the product. The production quality feels polished, contributing to a commercial aesthetic. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman gestures to her breasts and says that they can either be "up at command" or "hanging down low," setting up the need for a solution. This is from the perspective of someone who wants to control the look of their breasts in different outfits, and the tone is playful and direct. - 00:03–00:08 00:03–00:08 The woman introduces Cakes Body's new product, "the strips of the cake," holding up the product in its packaging. The brand's perspective is being conveyed in an enthusiastic tone, teasing the versatility and utility of this product. - 00:08–00:11 00:08–00:11 She emphasizes the transformation, showing "cakes, no cakes now," contrasting the lifted look with the unlifted look to visually demonstrate the tape's effect. This is a problem/solution reveal that dramatizes how the product addresses the issue, told in a playful, relatable tone. - 00:11–00:18 00:11–00:18 She shows an instruction pamphlet that comes with the tape, highlighting that they can be used in various configurations for strapless looks or just for lifting. The tone is informative and instructional as she highlights the versatility of the product. - 00:19–00:31 00:19–00:31 The woman reiterates that it can be used if you are "actually needing support," emphasizing how the skin-colored tape won't be obvious. She demonstrates how well the tape holds with exaggerated movements. This serves as a real-world test of the product, building confidence that the tape won’t move around too much. - 00:31–00:34 00:31–00:34 She shares that the tape ensures that “we don’t show any nips,” emphasizing the tape’s function as providing coverage. This addresses a key concern with wearing more revealing outfits. - 00:34–00:38 00:34–00:38 She assures the viewer that they are "stuck there" and "isn't moving," reinforcing the product’s reliability. This is a direct testimonial emphasizing the practical benefit of the product, intended to convey confidence. - 00:38–00:43 00:38–00:43 The woman highlights the product's "sticky formula" and that "you can wash them and they still stick later," further underscoring the tape’s quality and reusability. The tone is excited and surprised, selling the product’s benefits. - 00:44–00:52 00:44–00:52 She closes by saying, "If you’re already a fan of the Cakes, sometimes you need a little more support." and tells the audience to "Just look at the difference," again reinforcing why the tape is a good choice for people wanting to lift or support their breasts. This serves as a summary and direct recommendation.

# Ad summary This ad showcases the new CAKES Tape product by displaying its packaging while the tape is being worn. # Brand positioning CAKES body aims to occupy a space in the beauty market that emphasizes confidence and support for women of all body types. The brand promotes a lifestyle of self-expression and body positivity, as implied by the product's focus on providing support and enhancing natural curves. CAKES body seems to push against traditional beauty standards, offering solutions that celebrate and empower individuals to feel comfortable and confident in their own skin. The brand positioning is emotional, focusing on empowerment and confidence, rather than purely functional performance. # Product The advertised product is CAKES Tape, a body tape designed to provide support and enhance natural curves. This tape is for anyone who wants to achieve a desired silhouette without the constraints of traditional undergarments. The ad presents the product as a solution to achieve comfortable support. CAKES Tape appears to come in a cylindrical container with a logo and product name printed on it. It is designed to be worn discreetly under clothing, as indicated by the visual demonstration of tape being worn underneath clothing. # Visual style The ad has a clean and polished visual style. The product is displayed in a clear, well-lit manner, and the model's skin tone is smooth. The colors are muted and warm, creating a natural and inviting feel. The overall aesthetic is modern and minimalist, focusing on the product and its benefits. # Hooks Headline: NEW CAKES Tape™ # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing the CAKES Tape product packaging in a hand as a way to highlight the new product being offered. The POV is from the brand, introducing the new CAKES Tape to the consumer. - The product name appears over the product to emphasize the product's brand and name. The POV is from the brand trying to ensure the name is remembered by consumers. - The product in use is showcased on a model to demonstrate how it can be worn. The POV is from a third person objective perspective showing how the tape works in practice.

# Ad summary This ad features a woman promoting Cakes bra alternatives. She addresses a comment about needing a lift after breastfeeding and shows the Cakes product as a solution. She demonstrates the product's features, such as its stickiness and lifting technology, and highlights its comfort and versatility with different outfits. She encourages viewers to check the link below for potential sales. # Brand positioning Cakes is presented as a brand that understands women's desire for comfortable and versatile bra alternatives. The brand aims to occupy a space in the consumer's mind as a solution for those who dislike traditional bras but still want support and lift. Cakes aligns with values of comfort, convenience, and confidence, pushing against the norms of traditional bras that can be uncomfortable and restrictive. The brand positioning is both functional, offering performance and simplicity, and emotional, empowering women to feel confident and comfortable in various outfits. # Product Cakes are presented as a bra alternative designed to provide lift and support without the discomfort of traditional bras. The product is for women who dislike wearing bras but still want a lifted and supported look. Cakes are sticky and feature technology that pulls, lifts, and stays in place. They are versatile and work with any shirt, offering a comfortable and seamless solution. The ad addresses the pain points of traditional bras, such as straps, back closures, and digging, positioning Cakes as a comfortable and convenient alternative. The ad emphasizes the quality of the product and its ability to stay in place, ensuring confidence and comfort throughout the day. # Visual style The ad has a UGC feel, with a selfie-style camera framing and natural lighting. The editing style includes quick cuts and static shots, maintaining a consistent pace throughout the video. The production quality is polished, supporting the intended tone of a casual yet informative review. The pacing is moderate, with cuts timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Check the link below # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the creator addressing a comment about needing a lift after breastfeeding, immediately engaging with a specific audience concern. - 00:01–00:04 She states that "cakes don't lift" but introduces the Cakes product as a solution, creating a contrast and highlighting the product's unique selling point. - 00:04–00:07 The creator shows the product and mentions that she is lazy and puts them on when they are already clasped in the middle, emphasizing the convenience of the product. - 00:07–00:09 She demonstrates a before-and-after transformation, visually showcasing the lift provided by the Cakes product. - 00:09–00:18 The creator explains that the product is designed to provide lift without the straps, back, or digging of traditional bras, addressing common pain points. - 00:18–00:27 She emphasizes the versatility of the product, noting that it works with any shirt because it is sticky and has technology that pulls, lifts, and stays in place. - 00:27–00:30 The creator highlights the quality of the product and assures viewers that it will stay in place, reinforcing its reliability. - 00:30–00:34 She mentions that the product might be on sale and encourages viewers to check the link below, creating a sense of urgency and providing a clear call to action. - 00:34–00:38 The creator concludes by empathizing with viewers who hate wearing bras and assures them that they need this product, building trust and reinforcing the product's value.

# Ad summary This image ad for Grippy Cakes shows the product and highlights that the product is 30% off and dermatologist tested and approved. # Brand positioning This ad presents Grippy Cakes as a dermatologist-approved product. The brand promotes skin-safe solutions, and focuses on providing products that have been clinically vetted and approved. The brand positioning is both functional and credible, emphasizing the health and safety of its products. # Product The product featured in the ad is referred to as "Grippy Cakes". It is presented as a dermatologist-tested and approved product. It is implied that the product is designed for external use, and the ad shows two versions: one flat and round, and the other rolled up, indicating flexibility. The ad emphasizes the product's skin-safe nature, focusing on dermatological approval as a selling point, making it a product that is not only effective but also safe for use. # Visual style The ad features a clean, minimalist aesthetic with a focus on product visibility and clear messaging. The production quality appears highly polished, with studio-quality lighting and soft color grading. The typography is large and bold, ensuring scannability. The overall style is designed to be eye-catching and informative, fitting for an in-feed ad. # Hooks Headline: 30% OFF GRIPPY CAKES # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a 30% discount on "Grippy Cakes", immediately capturing attention and creating interest. This message is delivered from a brand perspective to entice potential customers with a special offer. - Following the discount announcement, the ad highlights that the product is "DERMATOLOGIST TESTED + APPROVED", establishing credibility and trust. This part of the story is communicated from a brand perspective, building confidence in the product's safety and effectiveness. - The ad visually showcases the "Grippy Cakes" product, allowing viewers to understand its form and texture. This visual storytelling is from the brand's perspective, providing potential customers with a clear image of what they are purchasing.

# Ad summary A woman in her car promotes a bra that provides cleavage. She mentions that it is on sale and cheaper than getting breast implants. # Brand positioning The brand is presented as a solution for women who want to enhance their cleavage without undergoing expensive and invasive procedures. It aligns with the values of affordability and convenience, positioning itself as an accessible alternative to cosmetic surgery. The brand is functional, focusing on the practical benefit of enhancing a woman's figure. # Product The product is a bra designed to enhance cleavage. It clasps in the middle and sticks to either side, pulling the breasts together to create a more pronounced cleavage. The ad highlights that it is currently on sale, making it an affordable option. The product is presented as a cheaper alternative to breast implants, addressing the purchase barrier of high costs associated with cosmetic surgery. The ad suggests that the bra is suitable for women who want to improve their appearance and feel more confident in their clothing, particularly when wearing dresses with a low neckline. # Visual style The ad has a casual, UGC feel, shot in what appears to be a car. The editing is minimal with static shots and simple cuts. The production quality suggests a spontaneous, user-generated piece rather than a highly polished commercial. The pacing is natural, following the rhythm of the woman’s speech, without any specific BPM or cuts per minute. The audio and visual elements are synced directly to her speech and actions. # Benefits - [object Object] # Features - [object Object] # Call to action Linked it below so you can check it out! # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with the creator sitting in her car and talking directly to the camera. She explains that the bra she is wearing gives her noticeable cleavage and that it is currently on sale. - 00:02–00:11 She emphasizes that the bra is worth every penny, even though she bought it at full price, because it is a lot cheaper than breast implants. This appeals to the audience’s desire for an affordable alternative to cosmetic surgery. - 00:11–00:20 She describes how the bra works—it clasps in the middle and sticks to either side. She adds that it makes her “girls look so good” and completes her outfit, appealing to the audience’s desire to enhance their appearance. She ends by telling viewers that she linked it below so they can check it out, with a clear CTA.

# Ad summary This ad compares a competitor's nipple covers to Sticky Cakes. The woman in the video shows the difference in size and quality between the two brands and advocates for the Sticky Cakes product. # Brand positioning Sticky Cakes is presented as a brand that offers high-quality nipple covers superior to the competition. The ad implies that Sticky Cakes products are larger, smoother, and less visible under clothing, offering a more discreet and comfortable solution compared to standard nipple covers. The brand aims to occupy a space in the consumer's mind as a premium provider of nipple covers. # Product Sticky Cakes are nipple covers designed to provide a smooth, invisible look under clothing. They are presented as being larger and of higher quality compared to competitor products. The product is showcased as a solution for women who want to avoid visible nipples without wearing a bra. The cover is presented as being superior in quality to competitor brands. # Visual style The ad has a UGC feel, with natural lighting and minimal editing. The cuts are timed to the music beats, and the visuals are simple and straightforward, focusing on the product comparison. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the creator in a white tank top. Text overlay reads, "Not all nip covers are created equal." She shows a competitor's nipple cover, implying it's inferior. - 00:02–00:03 00:02–00:03 She pulls her tank top down to place the competitor's nipple cover over her nipple. - 00:03–00:06 00:03–00:06 The creator shows a box of Sticky Cakes brand nipple covers. - 00:06–00:09 00:06–00:09 The creator pulls a Sticky Cakes nipple cover from the box. - 00:09–00:10 00:09–00:10 The creator places the Sticky Cakes nipple cover over her nipple. - 00:10–00:16 00:10–00:16 The creator compares both nipple covers in the frame while text overlays confirm that Sticky Cakes are better than the competitor's.