How BetMGM Advertises on Meta

# Ad summary An ad for BetMGM featuring spokesperson Derek Jeter, promoting an offer to get up to $250 back in bonus bets if your first bet loses. # Brand positioning BetMGM is presented as a major player in the online sports betting and casino industry, positioning itself as a premier destination for sports fans and casino enthusiasts. The ad features Derek Jeter, a well-known and respected baseball figure, which implies a focus on integrity, high standards, and trustworthiness. By associating with a sports icon, BetMGM aims to align with a lifestyle of excitement, competition, and the thrill of the game. The brand pushes against the perception of sports betting as purely a game of chance by offering a bonus bet, effectively reducing the risk for new users. The brand positioning balances the fun and potential rewards of gaming with a sense of responsibility, catering to both seasoned bettors and newcomers. # Product The ad promotes BetMGM's online sports betting and casino platform, offering new users the chance to "Obtenga hasta $250 DE VUELTA EN APUESTAS DE BONIFICACION*, SI NO GANA" (Get up to $250 back in bonus bets if you lose). The product is for adults (18+ for retail betting, 21+ for online) and residents of Puerto Rico. It’s presented as a risk-reduced opportunity to engage with the platform, encouraging users to try their first bet with a safety net. The USP is the ability to recoup potential losses on the first bet up to $250, framed as a "first bet offer." The ad language directly addresses a common purchase barrier – the fear of losing – by reassuring users that they can get their stake back as bonus bets. The bonus expires in 7 days. # Visual style The ad has a clean and polished look, utilizing a neutral color palette with gold accents to convey a sense of luxury and sophistication. The image appears to be studio-shot, with professional lighting that highlights Derek Jeter and the BetMGM app on the phone. The overall design is strategic in balancing the celebrity endorsement with clear, concise messaging about the offer, making it scannable and attention-grabbing. # Hooks Headline: Obtenga hasta $250 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad features Derek Jeter holding a smartphone displaying the BetMGM app, establishing credibility through a celebrity endorsement. The message is that BetMGM is a reputable platform, and the audience is experiencing it from the brand's perspective. - The ad announces a "OFERTA DE PRIMERA APUESTA" (first bet offer), promising "Obtenga hasta $250 DE VUELTA EN APUESTAS DE BONIFICACION*, SI NO GANA" (get up to $250 back in bonus bets if you lose). The intention is to incentivize new users to try the platform with a reduced-risk offer, and the audience is experiencing it from the brand's perspective. - The ad includes legal disclaimers, outlining the terms and conditions of the offer, including expiration dates and eligibility requirements. The message is to ensure transparency and responsible gaming, and the audience is experiencing it from the brand's perspective.

# Ad summary This ad promotes a new player offer from BetMGM, providing bonus bets upon winning an initial bet. It features a stylized race car, visually connecting the promotion to sports betting. # Brand positioning BetMGM is positioned as a premier online sports betting and casino platform, as suggested by the inclusion of its logo at the top. The brand's alignment with high-octane sports like Formula 1 racing—implied through the race car—suggests a thrilling and high-stakes betting environment. The brand appears to compete with other platforms that offer similar incentives for new users. # Product The advertised product is a new player offer from BetMGM. New users can bet $10 and get $150 in bonus bets if they win. This promotion is designed to entice new users to join the BetMGM platform and start betting on sports. The ad highlights the potential for a high return on a relatively small initial investment. # Visual style The ad uses a sleek, high-contrast design with a dark background and bright text to capture attention. The stylized race car and gold color scheme convey a sense of luxury and excitement. The overall aesthetic is polished and professional, aligning with a platform-native look suitable for in-feed placements. # Hooks Headline: Bet $10 Get $150 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by presenting the BetMGM logo and a 'New Player Offer' badge, immediately signaling its promotional intent. The brand is establishing itself as the narrator of this ad and is looking to hook the customer with an appealing offer for new users.. The brand is setting the stage by positioning this as an exclusive promotion for new sign-ups, driving immediate interest and attention from prospective users who may be looking for a good deal. - The central message of the ad is the offer: 'Bet $10 Get $150 in Bonus Bets, if you win'. The brand uses this message to attract potential users by highlighting the potential winnings from a modest initial bet. The brand is grabbing attention and clearly explaining the offer by making the earning potential prominent and tying it to a specific action and condition, which is to win. - The inclusion of a stylized race car adds visual interest and connects the offer to sports betting. The brand uses this visual to convey the platform's sports betting focus. The brand uses the race car to create excitement and visually reinforce the association with high-stakes sports, aligning with the brand's offerings and appealing to the viewer's interest in sports betting. - The disclaimer text at the bottom provides essential legal information and responsible gambling messaging. The brand ensures transparency and legal compliance by including necessary disclaimers. By addressing the potential risks of gambling and offering support resources, the brand is reinforcing the responsible gambling message.

# Ad summary This ad promotes BetMGM, presenting sports betting as a way to make legendary plays with the app and be like Quinn, a basketball legend. # Brand positioning BetMGM is positioned as an app that allows users to bet on sports, providing a way to make legendary plays. The brand aligns with a lifestyle of excitement and being a legend through sports betting. The ad does not directly address competitor behaviors but focuses on its unique offering within the sports betting category. The brand positioning is emotional, associating sports betting with the idea of becoming legendary. BetMGM aims to occupy the space of making sports betting an aspirational activity. # Product BetMGM is an application for sports betting, designed for individuals who want to engage in sports wagering. The app enables users to make unforgettable plays through sports betting, and the ad highlights that by betting $10 you can get $150 in bonus bets, if you win, which addresses the potential financial risk. The advertisement uses the phrase 'Make It Legendary' to further entice potential customers to use the BetMGM app. # Visual style The ad has a casual, approachable aesthetic with natural lighting and a mix of close-up and medium shots. The editing style uses smooth transitions and static shots, creating a comfortable pace. The production quality leans towards a polished commercial feel, maintaining a balance between professionalism and relatability. The pacing is consistent, and the audio-visual sync is well-coordinated with voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action Download the BetMGM app. # Point of view - [object Object] # Storyline - 00:01–00:04 The camera focuses on a woman, introduced as Quinn, a basketball legend. - 00:04–00:10 The woman, Quinn, is on a floral patterned couch in front of a window with tan blinds. The narrator highlights her buzzer-beating layup that secured the league championships, cementing her legendary status, conveying her basketball accomplishments. - 00:10–00:14 The narrator transitions to how Quinn stays legendary, shifting the focus to her present activities and interests. - 00:14–00:19 Quinn is seen using the BetMGM app on her phone, implying she continues to make unforgettable plays through sports betting. The focus shifts from her basketball achievements to her use of the BetMGM app. - 00:19–00:24 The ad encourages viewers to be like Quinn by downloading the BetMGM app, presenting the app as a tool for becoming legendary.

# Ad summary This ad features a female basketball player, Quinn, who stays legendary by using the BetMGM app. The ad highlights a new player offer to bet $10, get $150 in bonus bets. # Brand positioning BetMGM is presented as a modern sports betting app that enables users to "make it legendary." The brand is positioned for legendary people who want to enhance their lives and success with sports betting. The ad promotes the brand as a means to further cement one's legend, rather than as a basic gaming utility. The ad implies that using BetMGM is a way to stay on top of your game and continue to make unforgettable plays. # Product The BetMGM app is a sports betting application for mobile devices. The ad showcases the app as a means for users to stay legendary, highlighting its ability to facilitate unforgettable plays from the comfort of their home. The ad emphasizes the new player offer: "Bet $10, Get $150 in Bonus Bets if you win." # Visual style The ad has a bright and casual aesthetic, with a mix of static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The visual motifs include a consistent color palette of blues and oranges, and the use of simple text overlays with clear messaging. The pacing is moderate, allowing viewers to absorb the information without feeling rushed. The cuts and text overlays are timed to match the voiceover lines, creating a cohesive audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Download the BetMGM app. # Point of view - [object Object] # Storyline - 00:01–00:02 The scene opens with a woman sitting on a couch, holding a basketball. - 00:02–00:05 00:02–00:05 The narrator introduces the woman, Quinn, as a basketball legend. This elevates the subject and establishes a high-achieving persona. - 00:05–00:09 00:05–00:09 The narrator explains how Quinn secured the league championships with a buzzer-beating layup. This highlights her past success and cements her legendary status, increasing viewer interest. - 00:11–00:14 00:11–00:14 The narrator asks how a legend stays legendary. This question creates intrigue and sets the stage for the product reveal. - 00:14–00:19 00:14–00:19 The narrator reveals that Quinn uses the BetMGM app to make another unforgettable play, positioning the app as a tool for maintaining legendary status. Quinn is shown using the BetMGM app on her phone while relaxing on the couch, presenting a relatable and accessible image. - 00:19–00:24 00:19–00:24 The narrator invites viewers to be like Quinn and download the BetMGM app, reinforcing the app's connection to legendary status and providing a clear call to action. A visual overlay displays a new player offer: "Bet $10, Get $150 in Bonus Bets* if you win," incentivizing viewers to download and use the app.

# Ad summary This ad for BetMGM features Jon Hamm encouraging people to gamble responsibly. A montage of people enjoying themselves at casinos and watching sports games at bars and restaurants flash across the screen. # Brand positioning BetMGM is presented as a brand focused on offering a legendary sports betting and casino experience. It is positioned as a high-end, memorable, and responsible choice for individuals seeking entertainment through sports betting and casino games. The brand uses celebrity endorsements to stand out. There is an emphasis on responsible gambling. # Product BetMGM Sportsbook is an online platform for sports betting and casino games. The ad shows a montage of people enjoying themselves at casinos and watching sports games at bars and restaurants, implying these are the experiences available through BetMGM. The ad addresses potential purchase barriers by advocating for responsible gambling, which aims to reassure users about the safety and ethical standards of the platform. The emphasis is on providing a legendary experience. # Visual style The ad has a polished commercial aesthetic with a mix of static shots and quick cuts. The editing rhythm is fast-paced during the montage and slower when Jon Hamm is speaking. The cuts, text, and product actions appear to be timed to the voiceover. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The advertisement begins with Jon Hamm speaking directly to the camera. - 00:00–00:02 Jon Hamm tells the audience to "Make it a place you'll never forget," which implies that the ad is telling the audience to gamble. - 00:01–00:02 A montage of people enjoying themselves at casinos and bars flashes across the screen. - 00:02–00:04 The ad transitions back to Jon Hamm who says, "BetMGM Sportsbook." - 00:04–00:05 Jon Hamm concludes the advertisement by saying, "Make it legendary."

# Ad summary This ad promotes an offer from BETMGM for new players where they can bet $10 and get $150 in bonus bets if they win. # Brand positioning BETMGM is presented as a sports betting platform aiming to provide new users with an enticing entry point. The brand seeks to occupy a space in the consumer's mind as a generous and rewarding platform, especially for those who are new to sports betting. By providing a large bonus for a relatively small initial bet, it creates an initial positive incentive for those on the fence about using the platform. This is a functional approach, designed to drive sign-ups and initial usage by reducing the initial risk and increasing potential rewards. # Product The product being advertised is a promotional offer for new users on the BETMGM sports betting platform. New players are offered the chance to bet $10 and receive $150 in bonus bets if their initial wager is successful. The product focuses on lowering the risk for new users by offering bonus bets to promote initial usage. The main features of the offer are its simplicity and potentially high reward, designed to overcome the barrier of initial investment for new bettors. The copy notes that "BONUS BETS EXPIRE IN 7 DAYS. ONE NEW PLAYER OFFER ONLY. ADO'L TERMS." # Visual style The ad features a polished, studio-shot aesthetic. The visual motifs include a pyramid arrangement of basketballs, creating a sense of depth and focus. The image treatment uses soft lighting and a muted color palette, contributing to a clean and professional look. The typography is large and bold, emphasizing the key offer. The overall style aims to be eye-catching within the feed, using a classic promotional format. # Hooks Headline: Bet $10 Get $150 IN BONUS BETS*, IF YOU WIN # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by presenting BETMGM, signaling to the audience that the message comes directly from the brand. It aims to immediately establish the source of the offer and provide brand recognition. - A 'New Player Offer' is shown, followed by the main proposition: 'Bet $10 Get $150 in Bonus Bets, If You Win'. This is intended to incentivize new users to engage with the platform by highlighting the potential reward for a minimal initial investment. The message is from the brand's perspective, aiming to attract new users. - The ad includes small print with terms and conditions: '*BONUS BETS EXPIRE IN 7 DAYS. ONE NEW PLAYER OFFER ONLY. ADO'L TERMS. GAMBLING PROBLEM? CALL 1-800-GAMBLER'. This is included to ensure compliance and manage expectations by providing key details about the offer and responsible gaming information. The legal disclosure is presented from an external source perspective to comply with regulations.

# Ad summary This image ad promotes BetMGM's early payout for EPL bets. If your team goes up by 2 goals, you win instantly. # Brand positioning BetMGM is presented as a premier sports betting platform, highlighted by its association with the English Premier League (EPL). It aims to occupy a space in the consumer's mind as a trustworthy and exciting destination for sports betting, offering innovative features like the '2 Up Early Payout.' The brand emphasizes accessibility and customer care, as reflected in the inclusion of responsible gaming resources. # Product The advertised product is an early payout feature for English Premier League (EPL) bets placed through BetMGM. It allows users to 'Win Instantly' when their selected team leads by 2 goals. This offer is designed to increase user engagement and excitement by offering a quicker payout. The ad also addresses potential barriers by including responsible gaming resources and eligibility requirements. # Visual style The ad has a clean and modern visual style with a limited color palette of purple, white, black, and gold. It features a simple layout with a focus on typography and visual elements related to soccer. # Hooks Headline: 2 Up Early Payout Win Instantly # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showing three soccer balls floating against a purple backdrop, which are included to provide a visual representation of the sport and to catch the eye of soccer fans. This imagery sets the stage and creates a visually appealing introduction, from the brand's perspective. - The ad highlights BetMGM's association with the EPL and introduces the '2 Up Early Payout' feature, conveying the message that users can 'Win Instantly' when their team leads by 2 goals. This informs the viewer about the promotional offering, from the brand's perspective. - The ad provides further details about when your team goes up by 2 goals, reinforcing the main message. This reinforces the offer, from the brand's perspective. - The ad includes a responsible gaming message, contact information for support, and eligibility requirements. This reassures users and promotes responsible gaming, from the brand's perspective.

# Ad summary This BetMGM ad promotes a new player offer, suggesting that new users can get up to $1,500 paid back in bonus bets if they don't win. # Brand positioning BetMGM is presented as a sports betting platform where users can place bets on various sporting events. The brand aims to occupy the space of a reliable and rewarding sports betting experience. The offer of getting money back in bonus bets if you don't win suggests that the brand wants to reduce the risk associated with sports betting, making it more appealing to new users. # Product The promoted product is the BetMGM sports betting app, which allows users to place bets on baseball games. The ad highlights a new player offer where users can get up to $1,500 paid back in bonus bets if they don't win. This offer aims to reduce the perceived risk of losing money while betting, encouraging new users to try the app. The ad does not explicitly mention any other specific features of the app beyond this new player promotion. # Visual style The visual style is high-quality and polished, presenting a clean and appealing image. The lighting is even, highlighting the objects without harsh shadows. The color palette is dominated by greens, browns, and white, with gold accents on the phone to draw attention. The composition is balanced, with the objects arranged in a way that is visually pleasing and draws the eye to the main elements. # Hooks Headline: $1,500 PAID BACK # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a baseball and a baseball bat with the BetMGM app visible. The message is that new players can get up to $1,500 paid back in bonus bets if they don't win. The perspective is the brand showcasing the offer.

# Ad summary This ad promotes a giveaway of 4 tickets to the NBA Finals, plus travel and hotel accommodations, courtesy of BetMGM. # Brand positioning BetMGM is presented as a partner of the NBA, aiming to occupy the sports betting space. The brand offers "legendary experiences" such as the chance to win NBA Finals tickets. By associating with a major sports league, BetMGM positions itself as a legitimate and exciting platform for sports enthusiasts to enhance their experience through betting, while also handling security and assurance concerns. The brand uses a functional positioning by offering an experience. # Product The featured product is a giveaway promotion for a chance to win 4 tickets to the NBA Finals, including travel and hotel expenses. The giveaway is for individuals aged 21 and over who are located in Arizona, Colorado, the District of Columbia, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Mississippi, Nevada, New Jersey, New York, Ohio, Pennsylvania, Puerto Rico, Tennessee, Virginia, West Virginia, or Wyoming. The ad emphasizes the chance to win a valuable experience (attending the NBA Finals) rather than focusing on the betting platform itself. # Visual style The ad has a polished, studio-shot quality, combining high-contrast graphics with realistic elements (basketballs, etc.). The layout is simple and hierarchical, with the logo and offer taking precedence. The color scheme uses blacks, golds, and light beiges, conveying luxury and exclusivity. This style aims for high scannability and stop power by leveraging familiar sports imagery and a clear value proposition. # Hooks Headline: Gana 4 boletos para las NBA Finals # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by prominently featuring the NBA Finals logo to draw the attention of basketball fans and build excitement. The ad is attempting to leverage the popularity of the NBA brand to capture the audience's attention. - Next, the BetMGM logo and the phrase "EXPERIENCIAS LEGENDARIAS" are shown to associate the brand with this exciting contest and convey the idea that BetMGM offers premium, unforgettable experiences. The brand is telling the story that its offerings are top-tier. - The main offer is presented—a chance to win 4 tickets to the NBA Finals, plus travel and hotel. This serves to directly communicate the incentive for participating, speaking directly to the viewer. - Finally, the legal disclaimer clarifies the terms and conditions. This section is speaking on behalf of BetMGM by insuring that the ad is transparent and upfront about the guidelines.

# Ad summary This ad for BetMGM is promoting an exclusive offer of a 25% deposit match. The visual features various sports balls, subtly hinting at the diverse sports available for betting on the platform. # Brand positioning BetMGM is presented as a premier sports betting platform, offering exclusive offers and bonuses to enhance the betting experience. The brand aims to occupy the space of a trusted and exciting platform for sports enthusiasts. The brand emphasizes legitimacy and trustworthiness by displaying responsible gambling resources. The brand follows industry norms by highlighting promotional offers to entice new users. # Product The ad promotes a 25% deposit match offer from BetMGM. The offer provides users with a bonus equivalent to 25% of their deposit amount, enhancing their betting funds. The product aims to lower the barrier to entry, enticing new users to deposit funds and begin using the platform. The offer is designed to be time-sensitive, with bonus bets expiring in 7 days, which drives immediate action. Legal disclaimers are visible, providing resources for gambling problems and assuring responsible gaming practices. # Visual style The ad utilizes a clean and professional visual style with a focus on clarity and direct communication. The production quality is high, with studio-shot product placements and clear typography. The ad leverages a beige and maroon color palette to give the brand a sophisticated feel. # Hooks Headline: 25% Deposit Match # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visually appealing arrangement of sports balls to capture attention, signaling the variety of sports available on the betting platform. This sets the stage for sports enthusiasts and conveys that the platform offers a diverse range of options, presented from the brand's perspective. - The ad highlights the exclusive offer of a 25% deposit match to incentivize new users to join and deposit funds. This presents a clear incentive for potential customers, from the brand's perspective, making the platform more appealing by increasing their betting funds. - The ad includes disclaimers about the bonus bets expiring in 7 days, as well as information about responsible gambling resources to ensure transparency and responsible gaming, which is presented from a responsible gaming perspective.

# Ad summary This ad presents BETMGM as a service that can turn a simple bet into a legendary moment. It features an expert, possibly a sports commentator, standing in a venue with betting odds displayed on screens in the background, suggesting an environment where betting is prevalent. The ad showcases a man betting on his phone and exclaiming in excitement that he won, followed by the expert who joins in the celebration. # Brand positioning BETMGM is positioned as an accessible betting platform that elevates the experience of placing bets from ordinary to extraordinary. The brand aligns with a lifestyle that finds excitement and potential legendary moments in simple actions, particularly in sports betting. BETMGM aims to make betting not just a transaction but an exhilarating experience, contrasting with norms that might present betting as a purely transactional or risky activity. The brand positioning leans into emotional engagement, promising excitement and the possibility of significant wins, thereby fostering a sense of fun and anticipation among users. # Product BETMGM is presented as a mobile betting application that allows users to place bets on sports and other events. The app is designed to make betting straightforward, offering the potential for a simple bet to turn into a legendary win. The ad targets individuals interested in sports betting and promises an accessible, user-friendly experience, suggesting that anyone can easily participate and potentially win big. The app appears to address the potential barrier of complexity often associated with betting by simplifying the process and focusing on the excitement of winning. The primary feature is the ability to place bets and receive real-time updates on the outcome, with the application interface showing odds and confirmation screens. # Visual style The ad features a blend of polished commercial and UGC-style visuals. The opening and closing shots with the presenter are professionally lit and framed, whereas the customer interaction shots have a more casual, realistic feel. The editing is relatively quick, with cuts every 2-3 seconds, aligning with the fast-paced nature of social media content. The color grading is natural, enhancing the vibrancy of the scene without feeling overly artificial. Visual motifs include recurring shots of mobile screens displaying the BETMGM app and celebratory animations like confetti. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:01–00:03 The ad begins with a sports commentator standing in what appears to be a betting venue, possibly a sportsbook or a casino floor. He is holding a phone with the BETMGM app displayed, directly addressing the viewer. - 00:03–00:05 The commentator states that at BETMGM, a simple bet can turn into something legendary. This sets the tone for the ad, framing BETMGM as a platform where everyday bets can lead to significant wins. - 00:06–00:07 The scene cuts to a person sitting at a table, using the BETMGM app on their phone to place a bet. This shows a practical application of the app. - 00:08–00:09 The person checks their phone and exclaims in excitement that they won. This is a visual representation of the 'legendary' outcome promised earlier. - 00:09–00:13 The commentator approaches the winning bettor, and congratulates them on the win. - 00:10–00:13 The ad concludes with the brand’s tagline and additional information. It aims to leave the audience with a sense of excitement and the potential for legendary wins through the BETMGM app.

# Ad summary This promotional ad for BetMGM features a gray background with a rack of basketballs, a BetMGM jacket, and sneakers. The ad showcases the partnership between BetMGM and the WNBA, highlighting the excitement of the league's return with the slogan 'The WNBA Is Here! SAME GAME. NEW SQUAD' # Brand positioning BetMGM is presented as an authorized gaming partner of the WNBA, aligning itself with professional sports and offering opportunities for fans to engage through betting. The brand is positioned in the sports and entertainment industry, aiming to capture the excitement and engagement of sports betting with a focus on the WNBA. This partnership suggests that BetMGM values the growing popularity and dynamic nature of women's basketball, appealing to fans who are passionate about the sport and interested in betting opportunities. # Product The advertisement focuses on BetMGM's role as an authorized gaming partner of the WNBA, rather than a specific product. It highlights the opportunity to engage with the WNBA through betting, suggesting features like live odds, diverse betting options, and promotions related to WNBA games. The product is for sports fans, particularly those interested in basketball and betting. The ad addresses potential purchase barriers by aligning with a trusted sports league and implying a reliable and legitimate betting experience. # Visual style The ad has a clean and modern aesthetic with a focus on the visual elements of sports equipment and branding. The editing style is simple with static shots and smooth transitions. The production quality is polished, giving it a commercial feel. The pacing is slow, emphasizing the message and brand association. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The BetMGM and WNBA logos are displayed against a dark background, establishing the partnership. - 00:01–00:03 The screen transitions to show a rack of basketballs, a BetMGM jacket, and sneakers, visually representing the sport and the brand's involvement. - 00:01–00:05 Text appears stating, 'The WNBA Is Here! SAME GAME. NEW SQUAD,' conveying excitement for the WNBA season and highlighting BetMGM as the authorized gaming partner.

# Ad summary Two friends are standing at a bar where one is wishing there was a sportsbook app with a great new player offer. His friend tells him to turn around, and it is revealed that the televisions behind them have an ad for BetMGM with an offer for up to $1500 paid back in bonus bets if you don't win. The man who made the wish is surprised, but when he reacts to the camera, the other friend asks him who he is talking to. # Brand positioning BetMGM is presented as a sportsbook app that aims to provide users with a platform for sports betting. The ad emphasizes the brand's appeal to new players by promoting a generous new player offer, positioning BetMGM as a platform that values its users and provides incentives for them to join. The brand aligns with the lifestyle of sports enthusiasts and those interested in online gambling, promoting a tone of excitement and potential reward. # Product BetMGM is a sportsbook app that offers users the opportunity to bet on sports. The main feature highlighted in the ad is a new player offer that allows new users to get up to $1500 paid back in bonus bets if they don't win. This offer is designed to lower the barrier to entry for new users by providing a safety net for their initial bets. The product is for individuals interested in sports betting and is worth trying because of the potential to recoup losses through bonus bets. # Visual style The ad has a casual, conversational feel, with a medium production quality that resembles a user-generated content (UGC) style. The editing is simple with static shots and smooth transitions. The pacing is consistent. The visual style and editing create a relatable and informal tone, making the ad feel authentic and approachable. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:01–00:05 Two men are at a bar. One man wishes there was a sportsbook app that had a great new player offer, conveying a desire for a better sports betting experience. - 00:06–00:07 His friend tells him to turn around, implying there's something he needs to see. This creates anticipation and directs the focus to what's behind them. - 00:07–00:11 It is revealed that there are televisions behind them advertising BetMGM with a new player offer of up to $1500 paid back in bonus bets if you don't win, showcasing the product being advertised and highlighting a key benefit for new users. - 00:11–00:13 The man who initially made the wish is surprised and says "Wow," showing his excitement. He then looks directly at the camera. - 00:14–00:16 His friend is confused by him looking at the camera and asks him who he's talking to, adding a humorous touch and breaking the fourth wall.

# Ad summary This in-feed image ad for BetMGM promotes a new player offer where new players can bet $10 and get $150 in bonus bets if they win. The ad has a gold and brown color scheme and features a pile of gold basketballs. # Brand positioning BetMGM is presented as an established and credible online sports betting and casino platform, signaled by its professional logo and straightforward offer. The brand's association with sports, specifically basketball in this ad, positions it as a go-to for fans looking to engage with their favorite games through betting. By offering a substantial bonus to new players, BetMGM aims to lower the barrier to entry and encourage trial, emphasizing a functional approach by providing a tangible incentive to join the platform. # Product The ad promotes a new player offer from BetMGM. New players who bet $10 will get $150 in bonus bets if they win. The offer is positioned as a way to encourage new users to try the platform. The offer is for new players only and is subject to eligibility requirements. The bonus bets expire in 7 days and are non-withdrawable. The ad also includes a responsible gambling message, indicating a commitment to player safety. # Visual style The ad has a clean and professional visual style, using a limited color palette of gold, tan, and black. The image looks to be studio-shot. The overall image is clean and easy to read, making it scannable in a busy feed. The use of gold and basketballs creates a cohesive visual theme that is immediately recognizable and relevant to the brand. # Hooks Headline: Bet $10 Get $150 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the brand and offer 'New Player Offer'. This is the brand introducing the topic of the ad. The brand is speaking. - The ad then presents the offer with 'Bet $10 Get $150 IN BONUS BETS*, IF YOU WIN.' This continues to be the brand providing further details on the offer and what the user will receive from it. The brand is speaking. - Lastly, the ad includes the terms and conditions with '*BONUS BETS EXPIRE IN 7 DAYS. ONE NEW PLAYER OFFER ONLY. ADD'L TERMS. GAMBLING PROBLEM? CALL 1-800-GAMBLER. MUST BE 21+. MI, NJ, PA AND WV ONLY. PLEASE GAMBLE RESPONSIBLY. SEE BETMGM.COM FOR TERMS. NEW PLAYERS ONLY, SUBJECT TO ELIGIBILITY REQUIREMENTS. BONUS BETS ARE NON-WITHDRAWABLE. THIS PROMOTIONAL OFFER IS NOT AVAILABLE IN ONTARIO'. This continues to be the brand adding relevant, crucial information pertaining to eligibility requirements and regulations.

# Ad summary The ad presents a BetMGM offer to new players: Bet $10 and get $150 in bonus bets if you win. # Brand positioning BetMGM is presented as an authorized gaming partner of the NBA, which positions them as a credible and officially recognized platform for sports betting. By aligning with a major sports league, BetMGM enhances its visibility and trustworthiness, suggesting a high-quality, reputable service for sports enthusiasts looking to engage in betting. This brand association seeks to convey that BetMGM operates within established industry standards and offers a secure betting environment, appealing to both casual and serious bettors. # Product The featured product is a sports betting opportunity from BetMGM, designed for new players. Specifically, it offers new users the chance to “Bet $10 Get $150 in Bonus Bets, if you win.” This offer provides an incentive for new users to try the platform by reducing the initial risk: if the bet wins, the user receives a substantial bonus, increasing the potential winnings. The bonus bets expire in seven days and are non-withdrawable, creating a sense of urgency and encouraging active participation. This offer is not available in Ontario. # Visual style The ad has a polished, studio-shot appearance with a focus on a central product display. The color scheme is primarily gold and black, lending a premium feel. The image treatment includes background removal and subtle lighting effects to highlight the basketball. The typography is clean and legible, ensuring the offer is easily scannable. The ad mimics platform-native styles by using bold text and clear visual cues to capture attention in a busy feed. # Hooks Headline: Bet $10 Get $150 # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad highlights a new player offer. This is intended to grab the viewer's attention by showcasing the benefits of joining the platform. The brand is communicating this offer directly. - The ad states the specific details of the offer, which is to bet $10 and get $150 in bonus bets if the user wins. This provides potential customers with a clear incentive to try the platform. The brand is highlighting the details of their offer to attract new users. - The ad uses a basketball as a visual representation, emphasizing the association with sports betting, particularly basketball. The brand uses this to visually reinforce the link between the offer and the sport. - The ad notes the promotional offer isn't available in Ontario, establishing geographic limitations and setting expectations for the audience. The brand clarifies offer availability, ensuring transparency and compliance.

# Ad summary This ad promotes BetMGM, highlighting a new player offer where users can get up to $1,500 paid back in bonus bets if they don't win. # Brand positioning BetMGM is presented as a premier sports betting platform, officially partnered with the NBA. The brand aims to occupy the space of a trusted and authorized gaming partner, offering a legitimate and regulated betting experience. By aligning with a major sports league like the NBA, BetMGM seeks to enhance its credibility and appeal to sports enthusiasts. The brand's positioning is both functional, providing a platform for sports betting, and emotional, tapping into the excitement and potential rewards of sports wagering. BetMGM follows category norms by offering bonuses and promotions to attract new users, while also emphasizing responsible gambling. # Product The product being advertised is BetMGM's sports betting platform, which allows users to place bets on various sporting events. The ad is targeted towards new players, enticing them with a special offer. The key feature highlighted is the "New Player Offer," where users can get up to $1,500 paid back in bonus bets if they don't win. This offer addresses the purchase barrier of potential losses, providing a safety net for new users. The ad emphasizes that this is a limited-time offer with specific terms and conditions, including that the bonus bets expire in 7 days and are subject to eligibility requirements. The platform is presented as a way to engage with sports in a more exciting and potentially rewarding way. # Visual style The ad has a clean and straightforward visual style, with a focus on clear messaging and branding. The production quality appears to be studio-shot, with well-lit and professionally composed elements. The visual motifs include the use of sports-related imagery (basketball, sneakers) to connect with the target audience. The image treatment is minimal, with a focus on natural colors and lighting. The typography is large and bold, ensuring that the key message is easily scannable. The overall style is designed to be eye-catching and informative, fitting for an in-feed ad. # Hooks Headline: Get up to $1,500 PAID BACK IN BONUS BETS*, IF YOU DON'T WIN # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by establishing credibility through the NBA partnership, signaling to the audience that BetMGM is a legitimate and authorized platform. This is told from the brand's perspective to build trust and recognition. - Next, the ad introduces a "New Player Offer" to grab the audience's attention and incentivize them to try the platform. This is told from the brand's perspective, highlighting the benefits of joining BetMGM. - The ad then details the offer, stating that new players can get up to $1,500 paid back in bonus bets if they don't win. This is told from the brand's perspective, emphasizing the value proposition and reducing the risk for new users. - Finally, the ad includes a disclaimer about responsible gambling and the terms and conditions of the offer. This is told from the brand's perspective, ensuring transparency and promoting responsible behavior.

# Ad summary This image ad promotes BetMGM's new player offer, which gives new players up to $1,500 paid back in bonus bets if they don't win. # Brand positioning BetMGM is presented as a sports and casino gaming platform, positioned with a new player promotion to entice sign-ups. The ad projects an image of accessibility and risk mitigation, offering a safety net ($1,500 paid back in bonus bets) to new users who might be hesitant to engage in betting activities. The brand seeks to occupy a space that reduces the perceived financial risk of gambling, making it more appealing to newcomers. # Product The product being advertised is a new player offer from BetMGM, giving new players up to $1,500 paid back in bonus bets if they don't win. The offer is framed as a way to encourage new users to try the platform with less financial risk. Bonus bets expire in 7 days, and the offer is only available to new players. The offer addresses the purchase barrier of potential losses by refunding losses as bonus bets. # Visual style The ad uses a clean and simple design, focusing on the golf ball and promotional text. The background is blurred to keep the focus on the offer. The color scheme is minimal, primarily using shades of green, white, black, and beige. The lighting is soft, giving the image a slightly muted, natural feel. The overall impression is polished but approachable. # Hooks Headline: $1,500 PAID BACK # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting BetMGM's new player offer to draw the viewer's attention. The brand is telling potential customers about a promotional deal. This is included to immediately attract new users with a perceived low-risk opportunity. - The ad follows by specifying the details of the offer, stating that new players can get up to $1,500 paid back in bonus bets if they don't win. The brand is providing key offer details, intending to clarify the promotion's value and terms, while increasing the appeal for hesitant users. - The ad closes with regulatory disclaimers and gambling problem resources. The brand is providing this information for compliance and responsible gambling awareness. This is likely included to fulfill legal requirements and promote responsible gaming behavior.

# Ad summary This ad for BetMGM promotes a new player offer of up to $1,500 paid back in bonus bets if you don't win. The ad features a pile of gold basketballs and text promising the offer. # Brand positioning BetMGM is presented as a platform that offers new players a safety net when they start betting. By offering up to $1,500 paid back in bonus bets if a new player doesn't win, BetMGM aims to reduce the risk associated with online betting and encourage new users to join their platform. The brand aligns with a sense of excitement and potential rewards, while also acknowledging the possibility of losses and providing a cushion against them. # Product The product being advertised is a new player offer from BetMGM, which provides up to $1,500 paid back in bonus bets if the player doesn't win. This offer is for new players only and is designed to encourage them to try the BetMGM platform with a reduced risk. The offer is framed as a way to explore the betting platform without the full pressure of potential losses, making it more accessible for newcomers. The ad addresses the purchase barrier of potential losses by providing a safety net in the form of bonus bets, which can be used to continue betting on the platform. # Visual style The ad has a polished, studio-shot production quality. The visual motif centers around a pile of gold basketballs, symbolizing wealth and opportunity. The image treatment includes color grading to enhance the gold tones, creating a luxurious feel. The typography is large and bold, ensuring the headline is easily scannable. The ad contrasts with platform norms by using a highly designed, professional aesthetic, aiming to capture attention in a busy feed through visual appeal. # Hooks Headline: Get up to $1,500 # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the BetMGM logo and name, establishing the brand identity and assuring the audience that they are interacting with a reputable source. - Next, the ad introduces the "NEW PLAYER OFFER", immediately highlighting a benefit tailored to attract new customers, creating a sense of exclusivity and value for those considering joining the platform. - The ad presents the offer of "Get up to $1,500 PAID BACK IN BONUS BETS*, IF YOU DON'T WIN", specifying the potential value and conditions of the offer, incentivizing potential customers by reducing the risk associated with initial bets. - Finally, the ad concludes by including the terms and conditions, indicating that the offer has some restrictions. It also includes a responsible gambling message.

# Ad summary This ad from BetMGM promotes a new player offer where a user can bet $10 and get $150 in bonus bets if they win. # Brand positioning BetMGM is presented as a platform for sports betting. The brand offers new player incentives to entice users to start betting on its platform. With a focus on sports, the brand positions itself within the sports and entertainment market, appealing to those looking to engage with their favorite sports through betting. # Product The ad promotes a betting incentive offer for new players. New users who bet $10 will receive $150 in bonus bets if they win. The ad language clearly specifies that the offer is for new players only and that bonus bets are non-withdrawable. It also indicates that the bonus bets expire in 7 days, adding an element of urgency. The product offering aims to lower the barrier to entry for new users and encourage trial by offering a substantial bonus for a relatively small initial bet. # Visual style The ad has a simple, clean aesthetic, with a focus on the key message and a single visual element (basketballs). The colors are muted, with a gradient background that adds depth. The overall style is polished and professional, aimed at conveying credibility and trustworthiness. # Hooks Headline: Bet $10 Get $150 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by grabbing attention with a new player offer: Bet $10 Get $150. The brand is promoting its offer and encouraging new players to sign up and bet. - The ad continues by detailing more information about the offer and outlining all of the terms and conditions that the user should know. The brand is building trust with transparency by providing all of the necessary details.

# Ad summary This BetMGM ad is targeted toward Toronto Blue Jays fans, inviting them to “Believe in the Blue.” # Brand positioning BetMGM presents itself as a sports betting platform that is aligned with the MLB and, more specifically, the Toronto Blue Jays. The brand aims to capitalize on the excitement and loyalty of baseball fans, particularly those who support the Blue Jays, to drive engagement with its betting services. It follows the norm of aligning with sports teams and major leagues to gain credibility and appeal to fans' passion for the game. The brand's positioning leans towards functional, offering a platform for fans to enhance their experience by betting on their favorite team. # Product The ad promotes BetMGM as a platform for sports betting, specifically focusing on baseball and the Toronto Blue Jays. It does not explicitly detail features of the betting platform. Rather, it is heavily implied that BetMGM allows fans to wager on the team. The advertisement uses the team’s slogan “Believe in the Blue” to resonate with fans. The ad seeks to lower the barrier to entry by associating the platform with the viewers’ favorite sports team. # Visual style The ad has a clean and polished aesthetic with a focus on branding and team affiliation. The visuals are static, with a gradient background and clear text overlays. The overall impression is professional. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The BetMGM logo and the MLB logo are displayed, followed by text that reads, “Calling All Toronto Fans. Believe in the Blue.” A baseball, baseball bat, and glove are included in the shot, staged on a baseball field.