How Beis Advertises on Meta

# Ad summary This ad showcases Béis's Leather Trim Duffle bag in a lifestyle setting. The bag is displayed partially open, revealing its interior, along with complementary accessories like shoes. The ad emphasizes a sense of organized travel and functional style. # Brand positioning Béis is positioned as a stylish and functional travel brand, offering solutions for organized packing. The brand aims to occupy a space in the consumer's mind as a go-to for fashionable and practical travel accessories. The brand aligns with a lifestyle that values both aesthetics and efficiency. Béis seemingly ignores the category norm of over-the-top travel gear, instead opting for a minimalist and curated approach. The brand positioning is both functional, through its practical designs, and emotional, by appealing to the desire for effortless travel. # Product The product featured is the Leather Trim Duffle bag by Béis. This duffle bag is made of a dark brown material with leather trim accents, which appear on the handles and around the zipper. The bag has a zippered closure and is shown partially open to reveal a glimpse of its interior, which is filled with folded clothing and a glimpse of a small cosmetics case. The interior includes a magazine copy of Vogue. The primary USP is its combination of stylish design and functional organization for travel. The use occasion is travel, suggesting it's suitable for weekend getaways or as a carry-on. A purchase barrier addressed may be the need for a travel bag that is both fashionable and practical. # Visual style The ad features a highly polished, studio-shot image with soft, diffused lighting. The visual motif is minimalist and curated, emphasizing the product and its quality. The image treatment includes subtle color grading and background removal to focus on the bag and accessories. The typography integration is clean and legible, reinforcing the brand's modern aesthetic. The style may impact scannability by providing a professional look, but stop power is achieved through the high-quality photography and arrangement. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a high-angle shot of the Béis Leather Trim Duffle placed on a blue chair, partially unzipped to showcase its interior contents, which are neatly packed. This is included to introduce the product and highlight its spaciousness and organizational features from a brand perspective. - The bottom of the frame features a pair of black heels placed next to the chair. This is to portray how the duffle bag can be used when packing for a trip and to show how it fits into a stylish lifestyle, from a brand perspective.

# Ad summary This ad showcases BÉIS luggage and bags on a luggage cart, presented in the brand's signature brown tone. # Brand positioning BÉIS is presented as a stylish and coordinated travel brand. By focusing solely on luggage and travel bags in a unified brown color scheme, the brand emphasizes a curated and fashionable travel experience. The choice of a rich brown tone gives the brand a premium feel, hinting at luxury without explicitly stating it. The image evokes a sense of organized and chic travel, appealing to consumers who value aesthetics and coordination in their travel accessories. # Product The ad showcases a range of BÉIS travel products in a unified brown color. The luggage includes a large suitcase, a medium suitcase, and a smaller carry-on, all featuring a hard-shell exterior with dark brown accents. A matching cosmetic bag rests atop the suitcases. The bags include a tote with a croc-like texture, a drawstring backpack, a messenger bag, and another tote with a front pocket. All items share the same brown hue, emphasizing the brand’s coordinated design aesthetic. The consistent color and style suggest a unified travel system, appealing to customers seeking a cohesive and fashionable travel set. # Visual style The ad features a polished, studio-shot image with a focus on showcasing the products in a coordinated and stylish manner. The consistent brown color scheme creates a cohesive and premium feel, while the lush green backdrop adds a touch of luxury and escape. The image treatment includes soft lighting and background blur to enhance the products' visual appeal and make them stand out. # Hooks Headline: CHECK-IN TO MAPLE # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a collection of matching luggage and bags. This shows the product line available. - The luggage and bags are arranged on a gold luggage cart. This communicates a premium, travel-ready image. - The products are displayed against a lush green backdrop. This is to enhance the visual appeal and provide a sense of luxury and escape.

# Ad summary This ad showcases BÉIS luggage in a studio setting. The focus is on the product design. # Brand positioning BÉIS is presented as a brand that sets a new standard in luggage design and quality. The brand's positioning is both functional and stylish, aiming to appeal to travelers who seek aesthetically pleasing and reliable luggage. The ad highlights the brand's commitment to providing high-quality travel products, positioning it as a premium choice in the luggage market. # Product The ad features BÉIS luggage, specifically hard-shell suitcases. These suitcases are shown in multiple colors. The suitcases are designed with a ridged texture on the exterior. Each suitcase appears to have a combination lock. # Visual style The ad features a studio-shot image with high production quality. The visual motif centers around a clean and modern product presentation. The image treatment includes subtle color grading. The typography is integrated with a focus on legibility. The overall style feels native to in-feed placements, designed for quick scannability. # Hooks Headline: A NEW STANDARD # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a view of three BÉIS suitcases to showcase the design and color options. This is the brand presenting its product and its design aesthetic.

# Ad summary An image ad for BÉIS 'The Weekender' bag featuring 3 product shots and color options. # Brand positioning BÉIS is presented as a stylish and practical travel brand. The brand aligns itself with a lifestyle of easy, put-together travel, offering products that combine functionality with a modern aesthetic. BÉIS seems to ignore category norms that prioritize either pure utility or high fashion without considering the needs of the everyday traveler who values both. # Product The featured product is 'The Weekender' bag by BÉIS, designed for short trips and getaways. It is a duffel-style bag with a structured shape, shown in a brown color. The bag features multiple compartments for organization, including a separate compartment for shoes. It is designed for individuals who need a versatile and stylish bag for travel, gym, or everyday use. The ad highlights the bag's ability to carry all essentials in an organized manner, addressing the purchase barrier of cluttered and disorganized travel bags. # Visual style The ad features a clean, minimalist visual style with a focus on product photography. The images are well-lit and professionally shot, emphasizing the design and functionality of the BÉIS 'Weekender' bag. The composition is simple and uncluttered, directing the viewer's attention to the product and its features. # Hooks Headline: THE WEEKENDER # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a high-angle shot of the open bag, showcasing its spacious interior and organization features. This shot intends to highlight the bag's capacity and organizational capabilities from a brand POV. - The ad continues with a close-up shot of the bag attached to a suitcase via the trolley passthrough. This shot intends to highlight the bag's versatility in travel scenarios from a brand POV. - The ad concludes with a shot showcasing the separate shoe compartment. This is intended to illustrate a key functional feature of the bag from a brand POV.

# Ad summary This image ad for BÉIS luggage features the luggage starter set in front of a cityscape at dusk. The ad copy emphasizes arriving in style. # Brand positioning BÉIS is presented as a brand synonymous with stylish travel. The brand is positioning itself as a provider of luggage and travel accessories that allow customers to 'arrive in style,' suggesting a focus on aesthetics and sophistication rather than purely functional aspects. The brand aligns with a lifestyle that values both travel and fashion. BÉIS is presented as a higher-end, aspirational brand. This brand positioning aims to appeal to consumers who want to make a statement with their travel accessories, prioritizing both form and function. # Product The ad features the BÉIS luggage starter set. The set includes two pieces of luggage: a larger, checked suitcase and a smaller, carry-on suitcase. Both pieces are shown in a matching brown tone, and feature a ridged, hard-shell exterior and four spinner wheels. The ad emphasizes the luggage's ability to help travelers 'arrive in style,' suggesting a focus on design and aesthetic appeal, as well as the set being a 'luggage starter set'. The matching set addresses the need for a complete luggage solution that combines both style and practicality. # Visual style The ad features a highly polished, studio-shot image. The visual motif is a lifestyle shot. The image treatment includes color grading to enhance the warm tones of the luggage and the city lights, with a slight blurring of the background to focus on the product. The typography is clean and modern. The style aims to be native to a high-end fashion or travel feed, using a combination of aspirational imagery and clear product placement to capture attention. # Hooks Headline: ARRIVE IN STYLE # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an evocative phrase: 'ARRIVE IN STYLE,' This communicates the brand’s promise of a stylish travel experience. The brand is framing the story for the viewer. - The copy then introduces 'THE LUGGAGE STARTER SET,' which clarifies what product is being presented. The brand continues to frame the story. - The visual presents a woman standing near the luggage set, gazing at a cityscape at dusk. This image suggests the product’s connection to travel and sophistication. The viewer is seeing the story from the vantage point of someone who can use the luggage. - Finally, the brand logo appears, reinforcing brand recognition and association with the presented luggage. The brand is concluding the story.

# Ad summary An ad for BÉIS canvas and leather tote bag. The ad features a model holding the bag in front of a white wall. # Brand positioning BÉIS is presented as a lifestyle brand that aligns with modern and minimalist aesthetics. With a focus on stylish and functional design, BÉIS offers products that cater to individuals who appreciate quality and sophistication in their everyday accessories. The brand emphasizes simplicity and understated elegance, positioning itself in the market as a go-to choice for those seeking refined and versatile pieces. # Product The advertised product is the BÉIS canvas and leather tote. This tote bag features a durable canvas body with leather accents. Its design includes black leather straps and trim, providing a sophisticated contrast to the light canvas. The bag is positioned as a versatile accessory suitable for various occasions, blending functionality with style. The ad highlights its sleek design, appealing to customers who value both aesthetics and practicality in their accessories. # Visual style The ad features a clean, minimalist visual style with a focus on showcasing the BÉIS canvas and leather tote. The image utilizes soft, diffused lighting and a neutral color palette, creating a sophisticated and understated aesthetic. The composition is simple and elegant, emphasizing the product and its design. The high production quality and attention to detail contribute to the brand's luxurious positioning. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a model holding the BÉIS canvas and leather tote against a clean, white background. The intention is to highlight the product's design and functionality. This moment is from the brand's perspective, aiming to showcase the tote's aesthetic appeal and versatility. - The camera angle captures the tote bag in clear view, emphasizing its features like the black leather straps and trim. This is from the brand's perspective, allowing viewers to appreciate the product's design details and quality. - The overall composition and styling focus on the product while maintaining a minimalist and sophisticated vibe. The intention is to align the BÉIS brand with a modern and stylish lifestyle, further enhancing the perceived value of the tote bag. The viewer experiences this from the brand’s perspective.

# Ad summary This image ad for BÉIS features their East to West Tote. The advertisement shows the tote filled with many personal items like a comb, keys, makeup, and a water bottle to demonstrate the bag's ability to hold many items at once. # Brand positioning BÉIS is presented as a provider of stylish and functional travel and everyday bags, totes, and accessories. The brand focuses on products that solve common problems. The BÉIS brand is modern and functional, offering versatile solutions for travel and daily life, while maintaining a chic aesthetic. # Product The advertised product is the BÉIS East to West Tote, designed to carry a variety of everyday essentials. It features a rectangular shape and brown exterior. The interior of the tote is filled with items such as a water bottle, comb, makeup, keys, glasses, and a notebook, demonstrating its spaciousness and ability to accommodate numerous items. The tote is marketed to those looking to carry all their essentials. # Visual style The ad features a clean and well-lit studio shot that highlights the product's features. The color palette is neutral, with browns, whites, and beiges dominating the scene. The shot is positioned with the product at eye-level. # Hooks Headline: THE “FITS EVERYTHING” BAG # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing a bag filled with common, everyday items. This aims to visually convey the bag's capacity and versatility from the brand's perspective. - Next, the ad includes the product's name and the brand's logo. This aims to create awareness and recognition of the product being showcased from the brand's perspective.

# Ad summary This ad promotes the BÉIS brand tote bag by showcasing its ability to hold everything you need. # Brand positioning BÉIS is presented as a brand that understands the needs of individuals who are always on the go. The brand emphasizes style, functionality, and the ability to carry everything one needs in a single bag. BÉIS places itself as a practical and stylish option for those seeking organization and convenience in their daily lives, promoting a lifestyle that values both fashion and functionality. # Product The advertised product is the BÉIS East to West Tote, designed to carry everyday essentials. It's presented as a versatile bag capable of fitting everything needed for daily activities. The tote appears to be made of a durable, earth-tone material with a spacious interior. The main selling point is its large capacity, addressing the problem of needing multiple bags or struggling to fit belongings into a smaller bag. The tote is styled with neutral-colored essentials such as a water bottle, notebook, wallet, and keys. # Visual style The ad has a clean, minimalist aesthetic with a focus on neutral tones. The product is well-lit and the composition is organized to showcase the bag and its contents. The high production quality and studio shot style suggest a focus on quality and sophistication. # Hooks Headline: THE “FITS EVERYTHING” BAG # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the bold claim that the tote is the "fits everything" bag, immediately setting the stage for its primary benefit. This is told from the brand's perspective, to highlight the bag's functionality and spaciousness. - The ad visually reinforces this claim by showcasing a variety of essential items inside the tote bag, demonstrating the bag's capacity and versatility. This is also told from the brand's perspective to offer visual proof of the bag's features. - The ad concludes by showing the brand name, BÉIS, to reinforce brand recognition and give the brand the final word. The brand is inviting the viewer to associate this highly functional bag with their brand identity.

# Ad summary This ad promotes the Beis brand and shows how their luggage makes it easier to pack smarter. It shows the packing cubes that can be efficiently used to help pack more items within the bag and keep things separate and organized. # Brand positioning Beis is presented as a brand focused on smart and efficient travel solutions. The ad highlights the brand's commitment to making packing and traveling easier and more organized through its innovative luggage designs. By showcasing the use of packing cubes within the bag, Beis aims to appeal to consumers who value functionality, organization, and convenience in their travel gear. The brand's products are positioned as essential tools for streamlining the packing process and maximizing space, catering to the needs of frequent travelers and those seeking a stress-free travel experience. The brand’s product aesthetics also connote simple and elegant design. # Product The Beis luggage set featured in the ad includes a brown duffel-style bag with a structured base and top compartment. It also features several smaller packing cubes designed to fit within the luggage bag. The ad highlights how the packing cubes can be used to organize items separately and maximize space within the bag. By strategically placing the packing cubes inside the luggage bag, the ad demonstrates how the luggage bag provides a solution for efficient packing and organization while traveling. The luggage features a large zippered closure to keep the entire bag and its contents secure. # Visual style The ad has a clean and polished aesthetic, with a focus on showcasing the product and its features. The editing style is smooth, with seamless transitions between shots. The production quality is high, with attention to detail in the visual presentation. The pacing is steady, allowing viewers to easily follow along with the demonstration of how to pack smarter. The visual style supports the brand's image of sophistication and functionality, appealing to customers who value quality and convenience in their travel gear. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The shot shows the Beis bag on top of a bed bench and on-screen text appears. - 00:00–00:08 00:00–00:08 The bag is unzipped and packing cubes are placed inside the bag. This demonstrates how to use the luggage and packing cubes to pack smarter and more efficiently. - 00:08–00:09 00:08–00:09 The bag is shown zipped up and then the camera shot pans away.

# Ad summary This ad showcases the BÉIS East to West Tote bag, highlighting its various pockets and spacious interior. The bag is presented as a stylish and functional accessory for everyday use. # Brand positioning BÉIS is presented as a modern and stylish brand catering to individuals who value both fashion and functionality in their travel and everyday accessories. The brand's positioning emphasizes practicality and organization. BÉIS aligns with a lifestyle that appreciates streamlined design and efficient solutions. The brand does not openly push against category norms or competitor behaviors within this ad but instead focuses on the intrinsic utility and aesthetic appeal of its products. The overall brand positioning leans towards a blend of functional and emotional appeal, offering both practical features and a sense of style. # Product The BÉIS East to West Tote is a versatile bag designed for everyday use, featuring multiple pockets and a spacious interior. It is showcased in a light pink color with tonal trim. The tote includes an exterior pocket and a variety of internal compartments. The bag is designed for individuals who need to carry a range of items, from electronics to clothing, and emphasizes organization and accessibility. The East to West Tote seems like the perfect accessory for any kind of on-the-go person. # Visual style The ad has a clean and polished aesthetic with bright, even lighting and a neutral color palette. The editing style involves quick cuts between shots, maintaining a consistent pace throughout the video. The production quality appears high-end, lending a professional feel to the ad. The cuts and product actions are timed to sync with the background music, enhancing the visual appeal. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman walking while carrying the BÉIS East to West Tote in light pink. The text overlay introduces the bag. - 00:02–00:08 00:02–00:08: The hands demonstrate the spacious interior of the bag by filling it with various items. This illustrates the bag's storage capacity and organization. - 00:08–00:11 00:08–00:11: The hands demonstrate the usefulness of the bag's exterior pockets by placing frequently used items like a phone and wipes in them. - 00:11–00:13 00:11–00:13: The hands show the back straps of the tote. The bag is shown again on a person.

# Ad summary This image ad for BÉIS and Poppi uses a play on words to welcome the summer season, as it shows an imprint of the two brand names in the sand. # Brand positioning BÉIS is presented as a travel and lifestyle brand that is partnering with Poppi, which is positioned as a modern soda company, to kick off the summer season. The collaboration suggests that both brands align with themes of vacation, fun, and staying refreshed during the warmer months. The absence of overtly healthy buzzwords suggests a relaxed, indulgent tone, rather than a strict wellness focus. The positioning suggests that the brands are accessible and relevant to consumers looking for enjoyable ways to enhance their summer experiences. # Product The ad does not explicitly feature any specific products from either BÉIS or Poppi. Instead, it conveys a collaborative partnership that encapsulates the essence of the summer season. The focus is on the two brand names together as an indicator of the summer season. The ad serves as an invitation for customers to sign up for access, presumably for something that involves both brands, which reinforces the idea that this is a summer-themed partnership designed to enhance consumer experiences during this time. # Visual style The visual style is clean and minimal, leveraging a natural color palette and straightforward imagery to convey its message. The production quality seems relatively simple, focusing on a single, clear visual element. The image treatment is minimal, with a focus on natural textures and lighting. The typography is integrated seamlessly, and the aesthetic balances a sense of invitation. # Hooks Headline: STEP INTO SUMMER. # Benefits - [object Object] # Features - [object Object] # Call to action Sign Up For Access # Point of view - [object Object] # Storyline - The image opens with the phrase "STEP INTO SUMMER," immediately setting a seasonal tone and inviting the viewer to associate the advertisement with the start of the summer season. The intent is to capture attention and excitement around summer activities and possibilities, told from the brand's perspective. - The visual centerpiece of the ad is a footprint in the sand bearing the names of the two brands, BÉIS and Poppi, side by side. This imagery reinforces the collaborative effort and emphasizes the brands' association with the summer season. The brand is presenting itself as a part of the audience's summer plans. - The ad concludes with the call to action "Sign Up For Access", encouraging viewers to engage further with the brands, likely to learn more about the partnership or to take advantage of exclusive offers. It invites the viewer to become a part of the brand's community, with an implied benefit of getting summer-related content and promotions. This message is told from the brand's perspective, inviting the audience to engage.

# Ad summary This ad showcases a Beis travel bag and its features. # Brand positioning BÉIS is presented as a stylish and practical travel brand that focuses on providing well-designed and functional bags for modern travelers. The brand differentiates itself through its attention to detail, quality materials, and thoughtful organizational features designed to simplify the packing and travel experience. BÉIS aligns with a lifestyle that values both aesthetics and functionality, offering products that are not only visually appealing but also highly practical for travel needs. The brand aims to occupy a space in the consumer's mind as a go-to choice for travel bags that combine fashion and function. # Product The BÉIS travel bag is a stylish and functional duffel bag designed for travel. It features a spacious main compartment and a unique bottom compartment for extra storage, ideal for shoes, accessories, or other items that need to be kept separate. The bag is made from high-quality materials and features thoughtful organizational features, such as multiple pockets and compartments. Its design aims to simplify packing and traveling, making it suitable for anyone who values both style and practicality. The bag's USP is its dual-compartment design, providing efficient organization and easy access to belongings during travel. This bag is presented as a convenient and stylish solution for travel needs, ensuring users can pack efficiently and travel in style. # Visual style The ad features a clean, polished aesthetic with soft lighting and a neutral color palette. The editing style employs quick cuts to showcase the bag's features and packing capacity efficiently. The production quality is high, lending a sense of sophistication and reliability to the brand. The pacing is moderate, ensuring that viewers can clearly see each item being placed in the bag. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The shot opens with a close-up of a BÉIS travel bag placed on a plush, textured blanket. A hand pulls down the bottom of the bag to reveal a separate storage compartment. - 00:01–00:02 The hand places shoes into the bottom compartment of the bag. This demonstrates the bag's organizational feature and hints at its capacity for storing various items. - 00:02–00:03 The hand places additional shoes into the compartment, reinforcing the bag's storage capabilities. The perspective is from above, showing the bag's open interior. - 00:03–00:05 The hand continues to place various items into the bottom compartment, including a small bag, tall riding boots, and other accessories. This emphasizes the versatility and spaciousness of the storage area. - 00:05–00:07 The hand adds more items, such as makeup bags and toiletry cases, to further illustrate the bag's organizational capabilities. The perspective remains consistent, focusing on the ease of packing. - 00:07–00:09 The hand then places a hair straightener and hairdryer into the bottom compartment, highlighting that larger items can fit in the bag. The shot maintains a consistent overhead perspective. - 00:09–00:11 The hand closes the bottom compartment, and the shot shows the bag fully assembled on the blanket. This visually reinforces the bag's overall design and functionality.

# Ad summary This ad features a creator running through a gift guide of BEIS products appropriate for various occasions. # Brand positioning BEIS is a brand that aims to occupy the space of functional, stylish, and accessible travel and everyday bags, luggage, and accessories. The brand is presented as a solution for those who value both fashion and practicality in their travel and organizational needs. BEIS is positioned as a comprehensive provider, covering everything from graduation gifts to baby showers with products that are both thoughtful and useful. The brand aligns with a lifestyle that emphasizes preparedness and organization without sacrificing style, aiming to be a go-to for consumers looking to gift or acquire items that enhance everyday life and travel experiences. BEIS differentiates itself by providing a versatile range of products suitable for various life stages and occasions, all while maintaining a consistent aesthetic and functional design. # Product The ad features a variety of BEIS products, each tailored to specific occasions and needs. The Carry-On Roller, priced at $268, is highlighted as a graduation gift, offering a useful introduction to adulthood. The Work Tote in Black Croc ($148) is presented as ideal for those with new jobs or promotions, designed to be both stylish and functional, fitting a laptop. The East to West Tote in Atlas Pink ($118) is described as perfect for carrying everyday essentials or for travel. The Ultimate Diaper Backpack in Camel ($198) is suggested as a thoughtful gift for new parents, while the Weekend Travel Set is recommended for weddings, bachelorette parties, baby showers, or birthdays. The Starter Set is pitched as a matching set in the recipient's favorite color, making it a personalized and appreciated gift. Each product is presented with an emphasis on its utility, style, and suitability as a gift for various life events. # Visual style The ad's visual style is clean and straightforward, resembling a screen recording of a website or app. The production quality has a polished commercial feel, which lends credibility to the featured brand. The editing is relatively simple with static shots, allowing the products to be the focus. The pacing is moderate, allowing viewers to take in the products and descriptions without feeling rushed. The cuts are timed with the creator's voice, ensuring audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator introduces the brand as a resource for finding the best gifts, implying that giving great gifts is a desirable trait, and positioning BEIS as a facilitator of that trait. - 00:03–00:12 00:03–00:12 The creator highlights the brand's ability to cater to various occasions, from graduations to baby showers, broadening the brand's appeal as a comprehensive gifting solution. The perspective is from the creator, guiding the audience through the brand's offerings, with a tone of helpfulness and expertise. - 00:12–00:17 00:12–00:17 The creator recommends the Carry-On Roller as a graduation gift, emphasizing its utility as a welcome to adulthood. This suggestion continues the theme of the brand as a provider of practical and thoughtful gifts, narrated from the creator's viewpoint. - 00:18–00:26 00:18–00:26 The creator promotes the Work Tote as suitable for new job or promotion celebrations, highlighting its style and functionality, positioning it as a must-have for "girl bosses". - 00:26–00:33 00:26–00:33 The creator highlights the East to West Tote for friends who carry their whole lives in their bags and says its great for everyday or travel. She personally loves using it as a personal item. - 00:33–00:37 00:33–00:37 The creator promotes The Ultimate Diaper Backpack as the perfect gift for new parents in your life. - 00:37–00:45 00:37–00:45 The creator promotes weekend travel sets for wedding, bachelorette, baby shower or birthday celebrations, and suggests viewers get a matching set for their loved ones in their favorite color.

# Ad summary This ad is for the BÉIS Carry-On Roller suitcase. The woman in the video highlights 4 features that make it the only bag she will travel with: smooth wheels, compression straps, expandable space, and a built-in weight indicator. # Brand positioning BÉIS is presented as a brand that understands the needs and concerns of modern travelers, particularly regarding functionality and convenience. The brand emphasizes features that alleviate common travel-related stress points, such as struggling with heavy luggage, overpacking, and unexpected weight restrictions. BÉIS offers functional products that address traveler's pain points. The brand focuses on helping customers travel smoothly by providing features that simplify the packing and transit experience. # Product The BÉIS Carry-On Roller is a suitcase designed for convenient and stress-free travel. It has smooth wheels that allow the user to drag the suitcase through a crowded airport easily. The interior compression straps keep items in place, preventing them from exploding out when the bag is opened. An expandable space allows for additional packing capacity, accommodating souvenirs and items acquired during travel. Lastly, a built-in weight indicator helps travelers avoid overweight baggage fees by providing an immediate weight reading. The suitcase offers practical features designed to address common travel frustrations. # Visual style The ad has a clean and polished aesthetic with bright, natural lighting. The editing combines quick cuts and static shots to highlight the suitcase's features. The production quality is high, giving it a commercial feel while still maintaining a personal touch through the creator's direct address. The ad has a consistent and moderate pace, enhancing the overall viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator establishes the topic of the video by introducing four essential features that a carry-on suitcase should have. - 00:03–00:07 She lists "Smooth Wheels" as the first thing you should look for in a carry-on because dragging a suitcase through a packed airport should not be stressful. The creator's perspective is portrayed through her casual tone and real-world airport scenarios. - 00:08–00:11 She features the next component to look for, compression straps, to keep your stuff in place and prevent it from exploding when you open your suitcase. The creator's tone is practical and conversational. - 00:12–00:15 The creator moves onto the third component to consider: expandable space because you always return with more than you left with. The perspective is from a fellow traveler who understands the common experience of overpacking on the return journey. - 00:16–00:21 She highlights the built-in weight indicator as the last component since finding out you're over the limit at the airport is something nobody should have to deal with. The creator highlights her relatability with her empathetic tone. - 00:21–00:27 The video ends by sharing that BÉIS Carry-On Roller has all four components, which is why it's the only one she'll travel with. It is a personal endorsement from a seemingly real user who trusts the product.

# Ad summary This ad features a UGC-style video where a blonde woman reviews the Beis travel set. She talks about how much she loves the neutral maple color and how the weekender bag fits perfectly on top of the roller bag. The set is easy to roll around the airport, the weekender bag fits a lot, and it fits under the airplane seat as a personal item. She loves this travel set and highly recommends it. # Brand positioning Beis is presented as a modern, elevated brand for travel, offering luggage and accessories that are both functional and stylish. The brand promotes a lifestyle of effortless travel with products designed to simplify and enhance the journey. Beis challenges the norm of bulky, impractical luggage by offering sleek, well-designed sets that cater to the needs of the modern traveler. The brand's positioning is functional, focusing on performance and simplicity, while also incorporating emotional elements through the neutral maple color, which the creator says "goes with everything" and "looks luxury." # Product The ad features the Beis Travel Set, consisting of a roller bag and a weekender bag, both in a maple color. The roller bag has 360 wheels and a cushioned handle, allowing for easy maneuverability and comfort while traveling. The weekender bag is designed to fit perfectly on top of the roller bag, allowing the roller bag to do all the heavy lifting in the airport. The weekender bag can fit under the seat in front of you on an airplane, and can hold headphones, snacks, water bottle, book, shoes at the bottom, and a full change of clothes. The main selling point of the travel set is how well the two bags work together. The travel set is available at 15% off when purchased as a set. # Visual style The ad has a polished UGC feel. The lighting appears to be natural, and the production quality is high. The editing style consists of static shots with smooth transitions. The pacing is consistent throughout the ad at approximately 20 BPM. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator begins by stating she saw the hype, read the reviews, and wanted to decide if Beis was worth it. She conveys curiosity about the product's value proposition. This is told from her perspective as a potential customer. - 00:05–00:07 She explains that she got her travel set before her all-inclusive trip and is now sharing her thoughts. She conveys enthusiasm about using the product and sharing her experience. This is told from her perspective as a customer. - 00:07–00:12 As a response to her own setup, she mentions that she saved 15% by purchasing both items as a set, conveying excitement about the offer. This is told from her perspective as a customer who found a good deal. - 00:12–00:17 She transitions to discussing the product's functionality, noting that the two bags work best together. She emphasizes the convenience of the set. This is told from her perspective as a user highlighting practical benefits. - 00:17–00:28 Continuing the product demo, she points out that the weekender fits perfectly on top of the roller bag, allowing the roller bag to do all the heavy lifting in the airport. She points out the cushion handle and the 360 wheels for ease. She is presenting key functional benefits from a user's point of view. - 00:28–00:33 Next, she notes that she went with the maple color because it is neutral, goes with everything, and looks luxury. She is sharing her personal preference and how it aligns with her sense of style. This is told from her perspective as a customer emphasizing aesthetic value. - 00:33–00:37 She explains one of the biggest tests that she was concerned about was whether the weekender would fit under the seat in front of her. She conveys concern about a common travel frustration. This is told from a relatable customer perspective. - 00:37–00:41 Responding to her own question, she states she was shocked when it absolutely did so easily. She emphasizes the bag's convenience. This is told from a customer's perspective expressing surprise and satisfaction. - 00:41–00:50 She continues to describe what it can fit, listing headphones, snacks, water bottle, book, shoes at the bottom, and a full change of clothes and emphasizing that it can be carried with you as your personal item. She highlights its spaciousness and convenience from a user's point of view. - 00:50–00:57 She concludes by stating that her answer is yes, Beis is absolutely worth it, and she highly recommends the travel set because they work so well together. She expresses overall satisfaction from the perspective of a customer giving a strong endorsement. - 00:57–01:00 She ends by stating that if she is being extra honest, she really wishes she would have done this years ago. She expresses regret and strong positive sentiment from a personal customer perspective.

# Ad summary The ad showcases a BÉIS Weekender bag inside of a car. The bag is an olive green color. The ad shows the bag as a travel companion, ready for any type of road trip. # Brand positioning BÉIS is presented as a travel brand that prioritizes both style and functionality. By showcasing sleek and modern luggage, the brand positions itself as a provider of sophisticated solutions for travelers seeking both aesthetic appeal and practicality. The brand aligns with a lifestyle that values both adventure and organization. Without making explicit comparisons to its competitors, BÉIS seemingly ignores the category norms of traditional luggage brands by infusing modern design and functional features. The brand positioning leans towards both functional and emotional appeal; the functionality is demonstrated through the products design and the emotional appeal is implied through the lifestyle the brand alludes to. # Product The featured product is the BÉIS Weekender bag, an olive green travel bag designed to hold all essentials for a weekend trip. The bag features multiple zippers and straps, with the brand name 'BÉIS' visible on the bottom compartment. It is presented as a stylish and functional travel companion, ideal for road trips. The bag appears durable and well-organized, addressing the common purchase barriers of space and convenience. The product is designed for individuals who value both practicality and aesthetics in their travel gear, emphasizing its appeal to those seeking a blend of style and functionality. # Visual style The ad has a clean, studio-shot production quality. The overall color palette is neutral and vintage-inspired, with a focus on earth tones. The image is well-lit, enhancing the textures and details of the Weekender bag and car interior. The typography is simple and bold, contrasting with the soft, diffused background. The design approach mimics a lifestyle shot, emphasizing the bag's integration into a travel scenario, thereby increasing its stop power in-feed. # Hooks Headline: HIT THE ROAD # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot inside of a car. The person is driving towards a destination. The intention here is to set the scene for travel. - The olive green BÉIS Weekender bag is positioned in the passenger seat. The intention here is to feature the Weekender bag as the perfect companion for your next road trip.

# Ad summary This ad showcases a brown overnight travel bag with multiple interior compartments and how efficiently it can be packed. # Brand positioning This ad presents a brand that focuses on smart, efficient packing solutions for travel. The brand caters to travelers who value organization and ease in their journeys. The visual aesthetic suggests a lifestyle that is minimalist, modern, and appreciates quality. # Product The featured product is a brown, overnight travel bag designed for efficient packing. It has a structured rectangular bottom with a soft upper section, carry handles, and a zippered top. The bag includes multiple interior compartments, including zippered sections and mesh dividers, designed to organize different types of travel items. A key feature highlighted is the bag's ability to keep items separate and easily accessible, which is worth trying for a user who likes being organized while traveling. # Visual style This ad features a clean and polished aesthetic with natural lighting. The video uses static shots to showcase the products. The production quality is high-end, which supports the brand's emphasis on quality and modern design. The pacing is slow and deliberate, allowing viewers to focus on the packing process. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a shot of a closed, maroon travel bag on a light-colored woven bench. A woman's hands open a flat, rectangular organizer bag with multiple compartments. A stack of folded clothes is removed to reveal several separate compartments within. - 00:02–00:04 00:02–00:04 The woman's hands remove a small white tag and open the individual compartments in the flat packing cube. - 00:04–00:08 00:04–00:08 The woman's hands lift the separate compartments out of the packing cube and place them one by one into the larger travel bag on the bench. - 00:08–00:09 00:08–00:09 The woman's hands close the zipper on the travel bag.

# Ad summary A brand representative showcases the features of the brand's carry-on roller suitcase. The features that are highlighted include Hinomoto wheels, a TSA lock, an expandable zipper, and organizational pockets. The suitcase is touted as stunning, gorgeous, and beautiful. # Brand positioning The brand aims to occupy a space in the consumer's mind that connects travel to style and convenience. The brand's luggage, specifically the Carry-On Roller in Maple, is presented as not just functional but also fashionable, making travelers look "extra cute at the airport." By combining features like 360° Hinomoto wheels, a cushion handle, and organizational pockets with an emphasis on aesthetics, the brand positions itself as a provider of both practicality and style in the travel accessories market. This approach pushes against the norm of solely functional luggage, aligning with a lifestyle where travel is both efficient and visually appealing. # Product The featured product is the Carry-On Roller in Maple, a carry-on suitcase designed for travelers. It is presented as both functional and aesthetically pleasing, with the presenter describing it as "stunning, gorgeous, beautiful." The suitcase has 360° Hinomoto wheels for smooth rolling at the airport, a cushion handle for comfort, a bag attachment strap, a weight indicator, and a TSA lock. Its expandable design allows for up to two inches of additional packing space, catering to overpackers. The inside features organizational pockets, a compression flap with compression straps, and two dust bags for dirty clothes. The product is described as more than just a regular roller; it's a "cool roller" that combines practicality with style. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style includes quick cuts and static shots, which align with the pacing of the voiceover. The production quality suggests a hybrid approach, balancing a UGC feel with polished commercial elements. The visual motif is centered on the product and the presenter, keeping the focus on the suitcase's features and benefits. The pacing is consistent, creating a smooth flow of information. Audio-visual sync is maintained through the timing of cuts, text, and product actions to match the presenter's voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The presenter starts by introducing the Carry-On Roller in Maple, framing it as the brand's best-seller. This sets the stage for showcasing the product's features and benefits, immediately drawing attention to its popularity and aesthetic appeal. She conveys enthusiasm about the product and is speaking from the Brand's perspective to present the product in a favorable light and appeal to customers. - 00:09–00:19 The presenter transitions to the functional aspects of the suitcase, highlighting features like the 360° Hinomoto wheels, cushion handle, bag attachment strap, weight indicator, and TSA lock. This emphasizes the practicality and convenience of the product, suggesting it's not just about looks but also about ease of use and security. She conveys the intention to show how the product is helpful and useful, and is speaking from the Brand's perspective. - 00:19–00:27 The presenter reveals the expandable feature of the suitcase, appealing to overpackers and suggesting the suitcase can accommodate more items on the way home. This addresses a common pain point among travelers, offering a solution for those who struggle with packing. She conveys the intention to show a feature that would solve a potential problem, and is speaking from the Brand's perspective. - 00:27–00:36 The presenter highlights the interior design and features, including organizational pockets, a compression flap with straps, and dust bags. This reinforces the idea that the suitcase is well-designed both inside and out, adding value through thoughtful organization and convenience. She conveys the intention to show the beauty and usefulness of the product, and is speaking from the Brand's perspective. - 00:36–00:38 The presenter concludes by reiterating the suitcase's appeal as a "cool roller," emphasizing its unique blend of style and functionality. This reinforces the overall message of the ad, leaving the audience with a memorable and positive impression of the product. She conveys the intention to encourage purchase, and is speaking from the Brand's perspective.

# Ad summary This ad showcases the BEIS brand by displaying their luggage and handbags in the color maple, using text overlays to add to the advertisement. # Brand positioning BÉIS is presented as a brand that offers stylish and functional travel bags and accessories. The brand's positioning emphasizes a blend of fashion and utility, as seen in the array of products showcased in the maple color. The brand aims to occupy a space in the consumer's mind as a go-to choice for those who value both aesthetics and practicality in their travel gear. The overall tone aligns with a modern, urban lifestyle, suggesting that the brand is for individuals who are trend-conscious and appreciate well-designed products that make travel more organized and stylish. The brand is functional with a focus on simplicity. # Product The ad features a range of BÉIS travel products in a matching maple color. The products include a rectangular handbag with both top handles and a shoulder strap, a laptop tote bag with a croc texture and top handles, and a rolling suitcase. The suitcase is shown with its interior compartments and compression straps, with smaller bags and travel documents inside. The matching colors create a cohesive aesthetic. These products are for individuals who seek stylish and functional travel solutions. The main selling point is the consistent maple color across different products, allowing customers to coordinate their travel gear. The ad addresses the purchase barrier of mismatched travel accessories by offering a unified color scheme. # Visual style The ad has a clean and polished aesthetic. The editing style is simple, featuring static shots of each product. The production quality is high-end commercial. The visual motif is the consistent use of the maple color across all products. The pacing is slow and consistent. The cuts sync with the change in products. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad displays various BÉIS bags and luggage in the color maple. The message is that this color option is their best-selling color. The perspective is from the brand, showing off its product line. The tone is informative and commercial. - 00:02–00:11 00:02–00:11: These shots repeat in a loop, maintaining the focus on the maple color option across the BÉIS product line. The repetition reinforces the brand's message and aesthetic.

# Ad summary This ad features the Béis carry-on bag in a car, suggesting it's perfect for travel. The image focuses on the bag in the front seat with the text overlay “Hit The Road”. # Brand positioning Béis is presented as a brand that caters to travel needs with a focus on stylish and functional design. The brand is positioned towards individuals who value both aesthetics and practicality in their travel gear, offering products that are both visually appealing and highly useful for travel. Béis seemingly follows category norms by offering essential travel products, but pushes against them by focusing on design and style. # Product The featured product is a Béis carry-on bag, presented in an olive-green color. It is designed with a rectangular shape and features two handles with buckle detailing on the top. The bag includes a zippered compartment on the front and a two-tiered design with the Béis logo embossed on the lower tier. The bag is designed to be a versatile travel companion and is depicted as perfect for hitting the road. # Visual style The ad has a vintage feel, with a classic car interior and a muted color palette of olive green and brown. The image has a clean, professional quality with soft lighting that highlights the product details. The typography is modern and bold, which contrasts with the vintage setting. The ad’s style aims to project a blend of modernity and nostalgia, suggesting timeless style. # Hooks Headline: HIT THE ROAD # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a view from inside a classic car, focusing on the olive-green Béis carry-on bag placed on the passenger seat. This establishes a context of travel and adventure, aiming to capture the viewer's attention by showcasing the product in a relevant setting from the viewer's perspective. - The headline “Hit The Road” appears across the top of the image. This emphasizes the theme of travel and adventure, suggesting that the bag is an essential companion for any journey. The Brand tells the customer that its product fits into their spontaneous life. - The focus shifts to the details of the Béis bag, highlighting its design and features. This section is intended to showcase the quality and style of the bag, enticing viewers with its aesthetic appeal from the brand's perspective. - The Béis logo is prominently displayed at the bottom of the image. This reinforces brand recognition and builds trust, reminding viewers of the brand's reputation for quality travel products from the brand's perspective.