How Blueprint Longevity Advertises on Meta

# Ad summary A UGC-style review of Blueprint skincare products, focusing on their lightweight feel and ability to simplify skincare routines while outperforming other products. # Brand positioning Blueprint is presented as a skincare line created by Bryan Johnson. The brand promotes simplified yet effective skincare, suggesting that consumers can avoid chasing the latest trends by using their products. The brand positions itself functionally by focusing on performance and simplicity. # Product The featured products are a cleanser, serum, and moisturizer from Blueprint skincare. The products are highlighted for their lightweight and gentle feel on the skin. They all contain SFC, which is a powerful ingredient that helps reduce visible signs of aging. The products aim to simplify skincare routines and outperform other products. # Visual style The ad has a UGC feel, with a simple bathroom setting and natural lighting. The editing consists of quick cuts, and the production quality is relatively polished for a UGC style. The cuts are timed to the voiceover. The BPM is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman says that she caved and bought Bryan Johnson's skincare line. - 00:02–00:04 The woman says she hates to say it, but Bryan Johnson is onto something. - 00:04–00:10 The woman says that Blueprint skincare line uses SFC, which is a powerful ingredient that helps reduce visible signs of aging. - 00:10–00:13 The woman states SFC is in their cleanser, serum, and moisturizer. - 00:13–00:15 The woman shares that all three are lightweight and gentle on her skin. - 00:15–00:20 The woman says that she's wasted so much money chasing the latest skincare trends, but these products have simplified her routine. - 00:20–00:23 She says that these products have outperformed any other products she's tried.

# Ad summary A woman shares her experience simplifying her skincare routine with Blueprint products. She emphasizes their gentle formula and positive results on her sensitive skin, which has been chasing trends, but now has found its solution. # Brand positioning Blueprint is presented as a solution for those overwhelmed by complex skincare routines and products. The brand aims to occupy a space in the consumer's mind as a simplified skincare brand. It appeals to individuals seeking effective yet gentle solutions, particularly those with sensitive skin. Blueprint addresses the common frustration of chasing skincare trends and simplifies the process by using SFC, which is a powerful anti-aging ingredient. The brand's positioning is functional, focusing on performance and simplicity in skincare. # Product Blueprint offers a range of skincare products, including a cleanser, serum, and moisturizer. These products are designed to simplify skincare routines and incorporate SFC (Firmness + Reactivity), which is a powerful anti-aging ingredient that helps reduce visible signs of aging. The products are lightweight and gentle on the skin, making them suitable for individuals with sensitive skin. The advertised products are for people with sensitive skin to help clear, soften, and hydrate it. # Visual style The ad has a UGC feel, with a bathroom setting and natural lighting, suggesting authenticity and relatability. The editing style combines quick cuts to showcase different products and static shots to focus on product application. The production quality aligns with a polished commercial, aiming for a balance between user-generated content and a professional aesthetic. Pacing remains consistent throughout the ad, with audio-visual sync between voiceover lines and product actions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 A woman says that she's wasted so much money chasing the latest trends, but Blueprint has simplified her routine. - 00:07–00:11 00:07–00:11 The woman claims that Blueprint uses SFC which is a powerful ingredient to reduce aging. The intent is to highlight an ingredient with anti-aging capabilities. - 00:11–00:14 00:11–00:14 The woman highlights that the ingredient is in the cleanser, serum, and moisturizer and intends to show what products the brand offers. - 00:14–00:20 00:14–00:20 The woman emphasizes how gentle all three products are and emphasizes that trying new products can be difficult, and intends to position the brand as reliable. - 00:20–00:27 00:20–00:27 The woman finishes the ad by emphasizing that Blueprint has helped clear, soften, and hydrate her skin and implies that viewers will have the same experience.

# Ad summary A woman prepares a pink drink from a blue packet labeled "Longevity Mix". She shares that she has switched out her coffee for this drink and that it helps with focus, mood, and energy without the crash. She stirs the drink and then the video cuts to her drinking it outside. # Brand positioning The ad presents the brand as a modern lifestyle brand that helps consumers reach their peak potential by optimizing their energy, mood, and focus. It positions itself as an alternative to coffee that offers the same boost without the crash. The brand pushes against category norms by providing a product with an implied health benefit instead of relying on caffeine. # Product The product is a drink powder called Longevity Mix that comes in a navy blue packet with red accents. The packet has a resealable top. The product is intended as a coffee replacement and supports focus, mood, and energy without the crash. To prepare the drink, the consumer empties a scoop of the powder into a glass, adds water and mixes it with a small electric mixer before adding ice and a straw. The ad implies that it is worth trying or buying because it provides the same benefits as coffee without the negative side effects. # Visual style The ad has a bright and casual aesthetic, resembling user-generated content. The editing consists of quick cuts that showcase the product preparation process. The production quality suggests a hybrid approach, balancing polished visuals with a UGC feel, which supports the tone of authenticity and accessibility. The pacing is consistent, with quick cuts, creating a sense of energy. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Try it and see how you feel # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a pink drink in a glass being stirred. - 00:02–00:03 The creator shows a bag of Longevity Mix and then opens it. - 00:03–00:04 The creator adds the drink powder to a clear glass. - 00:04–00:07 The creator adds water to the glass, mixing with a small mixer. - 00:07–00:09 The creator adds ice to the glass and then a straw. - 00:09–00:12 The creator holds the drink up outside and takes a sip.

# Ad summary This ad for Blueprint's Longevity Mix uses a lifestyle-focused image and persuasive text to highlight the product's benefits for whole-body health. The ad includes a call to action to encourage viewers to prioritize their health and support longevity by using the product. # Brand positioning Blueprint is presented as a premium health and wellness brand focused on longevity and whole-body health. Positioning itself as a scientifically backed solution, the brand emphasizes the expertise of "30+ medical experts" in the development of its Longevity Mix. The brand aims to occupy a space in the consumer's mind as a trusted and effective way to support health, moving away from neglecting or "skipping" it. # Product The featured product is Blueprint's Longevity Mix, a dietary supplement designed to support whole-body health. The mix is presented as something "everything your body asked for" and comes in a Blood Orange flavor with other natural flavors. The supplement is designed to provide support for those looking to prioritize longevity and overall well-being. The ad aims to address the purchase barrier of neglecting one's health by offering a convenient and scientifically backed solution in the form of a flavorful drink mix. # Visual style The ad features a clean, lifestyle-focused visual aesthetic with a focus on the product and its benefits. The backdrop of a blurred sky gives a natural and aspirational feel. The pouch is well-lit and prominently displayed. The ad is visually minimal with a focus on the product itself. # Hooks Headline: Stop skipping your health. Start supporting longevity.* # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a direct appeal to the viewer, telling them to "Stop skipping your health. Start supporting longevity." This message immediately captures attention and sets the stage for the product's purpose, with the brand directly addressing the consumer. - The ad then transitions to highlight the product's expertise, stating that the mix is "Built with 30+ medical experts." The brand offers credibility and reassurance by emphasizing the scientific backing behind Blueprint's Longevity Mix. - The ad concludes by showcasing the product, emphasizing that the Longevity Mix helps support whole-body health. The brand highlights the product's function and benefits, reinforcing the message of health and longevity that aligns with the viewer.

# Ad summary This ad promotes Blueprint supplements, highlighting their commitment to transparency and testing. The ad features a creator who discusses the importance of knowing what's in your supplements and how Blueprint provides detailed testing results for every ingredient. # Brand positioning Blueprint positions itself as a transparent and trustworthy brand in the supplement industry, contrasting with the often secretive and unregulated nature of other brands. The brand emphasizes purity and testing, suggesting that these should be the baseline, not just marketing claims. It aligns with a lifestyle focused on longevity, health, and cognitive function. The brand pushes against the norm of undisclosed ingredients and promotes functional, scientifically-backed products. # Product The ad features three Blueprint products: Creatine, Collagen Peptides, and Longevity Mix. Creatine supports cognitive function, muscle building, and recovery. Collagen Peptides support bone, skin, and joint health. The Longevity Mix supports blood glucose and overall natural flavor. All products are presented as vegan, with no artificial ingredients, gluten-free, non-dairy, and non-GMO. Blueprint emphasizes third-party testing and publicly available results to address consumer concerns about purity and contaminants. The products are presented as easy to incorporate into daily routines, such as adding collagen to matcha or using creatine for cognitive benefits, making them desirable for health-conscious consumers. # Visual style The ad has a polished UGC feel, combining casual, selfie-style camera work with professional shots of the product packaging. The editing style includes quick cuts between speakers and product shots. The pacing is consistent throughout the video. The audio-visual sync is maintained by syncing text overlays and product actions to the beats and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment Blueprint, and I'll send you the link to my go-to products. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:08 A female presenter introduces the topic of purity and toxins in supplements, questioning transparency in the industry. - 00:08–00:12 A male presenter introduces Bryan Johnson as the most tested human alive. - 00:12–00:16 The female presenter discusses opinions about Bryan Johnson's approach, framing him as an authority. - 00:16–00:23 The female presenter emphasizes the credibility of a supplement company founded by the 'most tested human alive,' highlighting testing rigor. - 00:23–00:30 The presenter contrasts Blueprint with other brands by saying that they publish every test result, emphasizing transparency and third-party verification. - 00:30–00:44 The presenter points out the prevalence of creatine, collagen, and longevity stacks in the supplement industry but stresses that most companies don’t show you what’s inside the bottle, indicating a problem. - 00:44–01:14 To support her point, the female presenter shares research findings on contaminants in marine collagen and creatine supplements. - 01:14–01:25 Citing a 2023 review, the female presenter discusses how many supplements show signs of adulteration or misleading marketing. - 01:25–01:48 The presenter explains why she prefers Blueprint: they prove their transparency by listing actual COAs and having independent labs confirm their numbers. - 01:48–01:58 The presenter demonstrates how she incorporates Blueprint products into her daily routine, adding the collagen to her matcha, and using their creatine for cognitive function. - 01:58–02:07 The presenter emphasizes the importance of what you don’t take, referring to the value of avoiding toxins and fillers. - 02:07–02:09 The presenter ends the ad with a soft CTA, asking the viewer to comment, to which she will reply with a link to her go-to products.

# Ad summary This ad demonstrates the benefits of Blueprint's creatine supplement. It begins by refuting the idea that creatine is just for building muscle. Instead, the ad reveals that creatine supports focus and cognitive function. The Blueprint creatine is portrayed as a clean and pure supplement that can be easily incorporated into a morning routine. # Brand positioning The Blueprint brand is presented as a provider of high-quality creatine supplements. The brand emphasizes the purity and cleanliness of its creatine, specifically highlighting that it is purity-tested and contains nothing extra. This brand positioning suggests that Blueprint caters to health-conscious individuals who prioritize clean and effective supplements. The brand aims to differentiate itself by focusing not only on the physical benefits traditionally associated with creatine but also on the cognitive benefits. # Product The Blueprint creatine supplement is presented as a brain supplement, not just a muscle supplement. It is advertised as a way to replenish ATP, which is essential for cellular energy. The supplement, packaged in a blue bag, is for those who want to support focus and cognitive function. The product is easy to use and incorporates into a daily routine by simply adding one scoop to water in the morning. The Blueprint creatine is clean, purity-tested, and contains nothing extra. # Visual style The ad has a polished commercial look with clear, well-lit shots. The editing style includes quick cuts to maintain a brisk pace, especially when switching between the presenter and product demonstrations. The camera shots are stable and focused, enhancing the professional feel of the ad. The music syncs well with the visuals, and text overlays highlight the key points being made by the presenter. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with the presenter dispelling the misconception that creatine is only for muscle building, highlighting its brain-boosting benefits. - 00:04–00:08 He explains the science behind it, stating that the brain runs on ATP, which creatine helps replenish. - 00:08–00:13 He connects the need for ATP to the everyday activities of people who are building, pitching, and in back-to-back meetings. - 00:14–00:21 He notes how creatine helps replenish the ATP, thereby supporting focus and cognitive function, not just muscle. - 00:21–00:24 The ad then transitions to how the creatine supplement can be incorporated into your morning routine, demonstrating how easy it is to prep and use. - 00:25–00:33 He emphasizes the importance of taking Blueprint creatine and that its purity-tested, clean, and without extra ingredients.

# Ad summary The ad features a male influencer reviewing Blueprint hair products, highlighting that they may be eligible for HSA and FSA reimbursement, offering a 30% average savings. He emphasizes the products' high-quality ingredients, suggesting they are a worthwhile purchase for those seeking effective hair care. # Brand positioning Blueprint is presented as a brand that offers high-quality, clinically studied hair products without the use of drugstore fillers, sulfates, parabens, or synthetic fragrances. The brand aims to occupy a space for consumers seeking effective and clean hair care solutions. The brand distinguishes itself by focusing on clinically proven ingredients and avoiding common harmful additives, positioning itself as a premium option backed by science and trusted by figures like Bryan Johnson. The brand’s approach is functional, emphasizing the performance and health benefits of its products over purely emotional appeal. # Product The featured products are Blueprint's Peptide Shampoo and Peptide Serum, designed to promote healthier hair. The shampoo is described as scalp-stimulating, while the serum is a daily rejuvenating hair treatment. The products are formulated without drugstore fillers, sulfates, parabens, or synthetic fragrances, ensuring a clean and effective formula. A key selling point is their potential eligibility for HSA and FSA reimbursement, offering an average savings of 30%. These products are for individuals who want top-tier hair care with clinically studied ingredients. # Visual style The ad has a polished, commercial feel with a clean, modern aesthetic. It features static shots and quick cuts, maintaining a consistent editing rhythm. The production quality is high, lending credibility to the speaker and the product. The ad uses a center-framed approach, focusing the viewer's attention on the speaker and the products. Pacing is moderate, with consistent cuts aligning with the speaker’s voiceover, enhancing the message’s clarity and impact. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The speaker expresses surprise and excitement. - 00:05–00:12 The speaker states that every year he panic spends his FSA funds on things he doesn't need. - 00:12–00:19 The speaker notes that he found something he wanted to buy, and states it qualifies to be bought with his FSA funds. - 00:19–00:23 The speaker notes that the product is "top tier hair products that Brian Johnson himself uses". - 00:23–00:26 The speaker expresses that "there's none of that marketing BS behind it." - 00:26–00:33 The speaker states that Blueprint peptide shampoo and serum may be eligible for HSA and FSA reimbursement. - 00:33–00:35 The speaker notes this averages a savings of 30%. - 00:35–00:40 The speaker expresses that the product should count towards eligible products for FSA/HSA spending. - 00:40–00:46 The speaker lists that the product has zero sulfates, no parabens and no synthetic fragrance. - 00:46–00:50 The speaker notes that the product has clinically studied ingredients that are actually doing something for your scalp. - 00:50–00:55 The speaker notes that he gets to use pre-tax dollars on something that makes his hair look and feel better. - 00:55–00:58 The speaker believes that buying the product with FSA/HSA funds is a win on every level. - 00:58–01:01 The speaker notes that eligibility depends on your individual plan.

# Ad summary An ad for Blueprint skincare, in which a red-haired woman in her 30s discusses how Blueprint products help her sensitive skin. # Brand positioning Blueprint skincare aims to occupy the space of effective skincare for sensitive skin. The brand aligns with a lifestyle of skincare, self-care, and aging gracefully. The brand is functional, emphasizing product features and clear results for sensitive skin. # Product Blueprint skincare products, including cleanser, serum, and moisturizer, are lightweight and gentle skincare solutions for sensitive skin. Each product contains the ingredient SFC, which reduces visible signs of aging. The serum contains SFC and NMN, intended for firmness and reactivity, while the moisturizer contains antioxidants and lipids for barrier reinforcement. The products are advertised for adults over the age of 30 who are looking to level up their skincare routine. # Visual style The ad has a UGC feel, as if recorded on a phone. It has a quick editing style with cuts every few seconds. The ad has a slightly polished feel, and it's brightly lit with mostly static shots. The pacing is consistent throughout. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman asks if anyone else has to level up their skincare routine after they hit 30. This is meant to call out the problem that Blueprint is solving. - 00:03–00:12 The woman shares that Blueprint skincare uses SFC, a powerful ingredient that helps reduce visible signs of aging. She explains that it's in their cleanser, serum, and moisturizer. - 00:12–00:18 She points out that all three products are lightweight and gentle on her skin, and that because her skin is so sensitive, trying new products can be really difficult. This is meant to address sensitive skin as a barrier to purchase. - 00:18–00:23 The woman says that with Blueprint, she's seen nothing but more clear, soft, and hydrated skin. This is meant to convey the effectiveness of the Blueprint skincare.

# Ad summary This image ad promotes Blueprint Longevity Mix, a product that the ad implies has helped Bryan Johnson achieve biomarkers of an 18-year-old at 47 years old. It shows Bryan Johnson, the product, and a smoothie made with the product. # Brand positioning Blueprint is presented as a cutting-edge longevity company that is committed to helping people optimize their health and extend their lifespan. The focus is on science-backed methods and products, specifically designed to provide health benefits and improve overall well-being. The brand is positioned for those interested in proactive health management and those who want to defy the aging process. # Product Blueprint Longevity Mix is a product designed to promote longevity and improve health. It is marketed to individuals who are proactive about their health and interested in slowing down the aging process. The product is implied to be part of a daily morning ritual that is easy to incorporate into one's routine. The ad implies that the Longevity Mix has enabled Bryan Johnson to achieve the biomarkers of an 18-year-old at 47. # Visual style The ad has a health and fitness, high-performance visual style with a strong focus on the physical results. The lighting is dramatic, highlighting Bryan Johnson's physique. The color palette is dark, with pops of bright pink from the smoothie, drawing attention to the brand. The image quality is high. # Hooks Headline: Bryan Johnson Achieves The Biomarkers Of An 18-Year-Old At 47 Using This Daily Morning Ritual # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline featuring Bryan Johnson and states that he has achieved the biomarkers of an 18-year-old at 47, using this daily morning ritual. This is to immediately pique the viewer's interest by showing a tangible benefit achieved through this product, told from the brand's perspective using a public figure as an example. - The ad features an image of Bryan Johnson with a muscular physique, reinforcing the earlier headline. This is to further demonstrate the positive results and physical transformation associated with the product, reinforcing the ad's proposition from Bryan Johnson's perspective. - The Longevity Mix and a smoothie are shown next to Bryan Johnson, reinforcing the claim that the product is part of a daily morning ritual. This reinforces the product offering from the brand's perspective.

# Ad summary This ad promotes Blueprint's Longevity Mix. The ad features a lifestyle-focused image with various elements and text annotations highlighting the drink's benefits, such as mood enhancement, energy, and better sleep. The ad employs a pink color scheme to align with the product's branding and messaging. # Brand positioning Blueprint, by Bryan Johnson, positions itself as a provider of products centered around longevity. The brand aligns with a health-conscious lifestyle, emphasizing wellness and proactive health management. The brand carves out a functional space in the wellness market by providing products designed to promote overall well-being and extend lifespan. Blueprint breaks away from conventional norms by focusing on rigorous, science-backed approaches to health and longevity. # Product The featured product is the Longevity Mix by Blueprint, presented as an easy morning ritual designed to enhance mood, energy, and overall well-being. The mix is available in a powder form. The ad showcases the Longevity Mix being added to a beverage to create a pink drink, which is said to promote plump skin and better sleep. The drink is marketed as a refreshing, sugar-free option with longevity actives, addressing potential purchase barriers by emphasizing its health benefits and ease of integration into a daily routine. # Visual style The ad features a highly polished, studio-shot aesthetic with a consistent pink color scheme to enhance brand recognition. The visual motifs include annotated text labels and lifestyle visuals arranged in a collage-style layout. The images are brightly lit, with background removal and drop shadows adding depth. The typography is integrated with large, bold text for scannability. The overall style is disruptive, designed to catch the eye in-feed by contrasting typical ad styles with a bold, cohesive color palette. # Hooks Headline: ON WEDNESDAYS WE DRINK PINK (& every other day too) # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Drink Longevity Mix # Point of view - [object Object] # Storyline - The ad opens with the claim that 'ON WEDNESDAYS WE DRINK PINK (& every other day too),' setting a playful and recurring tone. The brand introduces a unique practice, suggesting that drinking the Longevity Mix is a fun ritual, presented from the brand's perspective to engage the audience. - The Longevity Mix packet is labeled as an 'easy morning ritual' and its general qualities are called out, such as 'sugar-free,' 'promotes plump skin*,' 'mood*,' 'refreshing,' 'evidence-backed,' 'longevity actives*,' 'energy*,' and 'better sleep*.' The brand conveys the product's benefits and key features through close-up shots and descriptive labels, designed to inform and persuade potential customers. - The ad concludes with the call to 'Drink Longevity Mix,' presented by the brand to encourage immediate action and reinforce the product's core message.

# Ad summary A woman on a walk talks about her thinning hair and how she uses the Blueprint laser cap for 6 minutes a day to regrow her hair. She loves it because it is easy to use and highly recommends it. # Brand positioning Blueprint is presented as a provider of FDA-cleared red light laser hair therapy that promotes hair growth in men and women with pattern hair loss. The brand aims to provide a convenient and effective solution for individuals experiencing thinning hair, offering a discreet and easy-to-use laser cap that can be used for just six minutes a day. The brand aligns with a functional approach, focusing on the performance and simplicity of its product, making it an accessible option for those seeking hair regrowth treatments. # Product The Blueprint laser cap is presented as an FDA-cleared red light laser hair therapy device designed to promote hair growth in both men and women experiencing pattern hair loss. The cap is designed for easy and convenient use, requiring only six minutes of daily wear, and is powered by a cordless battery pack, allowing users to incorporate it into their daily routines seamlessly. The primary USPs are its FDA clearance, the short treatment time, and the cordless design. It is implied that the product addresses the purchase barrier of inconvenient or time-consuming hair loss treatments, offering a quick and discreet solution for individuals experiencing hair thinning. # Visual style The ad has a UGC feel and appears to be shot on a phone. The editing style is quick cuts. The ad is filmed outside in natural light. The pacing is consistent. The cuts sync with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman asks the audience what if she told them they could regrow their hair in six minutes a day. This is meant to grab the audience's attention to see if they have hair loss by presenting an easy and quick solution. This is told from the brand perspective through the creator. - 00:03–00:07 00:03–00:07 She says she has been dealing with thinning hair ever since she had kids. This is to connect to people in the same life stage that have hair loss after having kids. This is told from the creator's perspective. - 00:07–00:09 00:07–00:09 She is trying the Blueprint laser cap. This implies that she is trying this as a solution. This is told from the brand perspective through the creator. - 00:09–00:11 00:09–00:11 She shows the lasers on the inside of the hat. The audience is seeing what it looks like. This is told from the brand perspective through the creator. - 00:11–00:16 00:11–00:16 She says it is FDA-cleared to regrow hair and takes 6 minutes a day. This is an explanation of the features of the laser cap. This is told from the brand perspective through the creator. - 00:16–00:18 00:16–00:18 She shows the cordless battery pack. This implies that it is easy to wear because it is cordless. This is told from the brand perspective through the creator. - 00:18–00:23 00:18–00:23 She says she wears it when she picks up her son from the bus stop and says it is the easiest thing that she highly recommends. She is explaining how easy it is to wear it and is a testimonial for the product. This is told from the creator's perspective.

# Ad summary The ad features a bottle of Blueprint Extra Virgin Olive Oil being poured into a glass bowl. Text highlights that it has 400 ppm polyphenols, is sourced from alternating hemispheres for freshness, and is peppery and smooth. The ad suggests taking a shot of it and prompts viewers to try it. # Brand positioning Blueprint, helmed by Bryan Johnson, positions itself as a provider of health-focused products. The brand aims to occupy a space in the consumer's mind that associates them with longevity and high-quality ingredients. The brand emphasizes scientifically-backed health benefits. The brand stands out by promoting the consumption of olive oil in a shot format, which deviates from traditional culinary uses. # Product The product is Blueprint Extra Virgin Olive Oil. It is positioned as a health supplement due to its high polyphenol content (400 ppm), which is "longevity active". It is sourced from alternating hemispheres to ensure freshness. It is described as having a "Peppery + Smooth" taste profile. The ad encourages viewers to consume it by taking a shot of olive oil, presenting it as a daily health ritual. # Visual style The ad features a clean, minimalist visual style with a focus on the product. The shot is well-lit, creating a sense of quality and sophistication. The typography is simple and modern, contributing to the overall clean aesthetic. # Hooks Headline: Take a shot of olive oil (no, really) # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TRY BLUEPRINT EXTRA VIRGIN OLIVE OIL # Point of view - [object Object] # Storyline - The ad starts by showing olive oil being poured from a bottle into a glass, immediately conveying the product and its form. This visual hook grabs attention and sets the stage for the product demonstration from the brand’s perspective. - The ad copy, "Take a shot of olive oil (no, really)", challenges conventional olive oil usage and encourages a novel consumption method to grab the viewer's attention. This is from the brand's perspective to promote product benefits. - Text callouts highlight key features: 400 ppm polyphenols (longevity active), sourced from alternating hemispheres for freshness, and peppery + smooth flavor. This is information from the brand to educate the customer about the product's benefits. - The ad concludes with a clear call to action: "TRY BLUEPRINT EXTRA VIRGIN OLIVE OIL", prompting the viewer to purchase. This message is from the brand and intended to drive conversions.

# Ad summary This ad showcases Blueprint extra virgin olive oil. The creator highlights the high polyphenol content, which provides a peppery taste, brain health, and heart health benefits. She calls the olive oil "snake oil" and says it is an easy upgrade to any meal. # Brand positioning Blueprint is presented as a health and wellness brand focused on optimizing human health through innovative products and protocols. The brand uses the playful term "snake oil" to suggest a somewhat irreverent tone. The brand's functional positioning is centered on providing nutrients with scientifically supported benefits. Blueprint emphasizes the health benefits of its extra virgin olive oil, positioning it as more than just a cooking ingredient, but a way to boost one's overall well-being. # Product Blueprint extra virgin olive oil is advertised as a high-quality olive oil containing 400mg of polyphenols. The olive oil is promoted as having a peppery and smooth taste that is correlated with its polyphenol content. The brand suggests that the polyphenols in the product support brain health and heart health. The product is aimed toward those who are health conscious and seek to optimize their well being. The product is shown being added to soup, implying it can easily be added to any meal as an upgrade. # Visual style The ad features a polished, bright, and clean aesthetic. The shots include quick cuts that emphasize the food preparation process, such as pouring liquid and mixing greens. The aesthetic conveys a modern and health-conscious vibe. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Try Blueprint today. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by showing olive oil being drizzled into a bowl of green soup. - 00:00–00:02 The voiceover introduces the ad by stating that the most important part of the soup is not the soup itself. - 00:02–00:06 The shot transitions to a bottle of Snake Oil Blueprint's extra virgin olive oil. The voiceover describes that the Snake Oil is actually Blueprint's extra virgin olive oil. - 00:06–00:10 A close up of the nutrition label shows that the product contains 400mg of polyphenols. The voiceover highlights that the product contains 400mg of polyphenols. - 00:10–00:12 The voiceover describes the benefits of the polyphenols, saying that they support your brain health and heart health. - 00:12–00:16 The shot transitions to mixed greens and asparagus being mixed in a pink pot. The voiceover says it's such an easy thing to add, that has so many benefits. - 00:16–00:20 The person is seen adding olive oil to the green soup, which is said to be peppery and so smooth. The voiceover describes that the Blueprint olive oil used is peppery and so smooth. - 00:20–00:23 The person in the video states that peppery taste is the polyphenols so you know it's high quality. - 00:23–00:26 The olive oil is drizzled again, suggesting the easiest upgrades you can make to pretty much any meal. - 00:26–00:28 The ad ends with a bowl of green soup, encouraging the viewer to try Blueprint today.

# Ad summary The ad features a male content creator discussing how he uses Blueprint's peptide shampoo and serum. He emphasizes that the product has actual actives, and is free of sulfates, parabens, and synthetic fragrances. He shares that the products are FSA/HSA eligible, making them around 30% off using pre-tax money. # Brand positioning Blueprint is presented as a premium hair care brand focused on providing products with actual actives while avoiding harmful additives. The brand positions itself as a health-conscious choice, aligning with a lifestyle of proactive health management and financial savvy by being HSA/FSA eligible. The brand sets itself apart by focusing on health benefits and clean ingredients. # Product The ad features Blueprint's peptide shampoo and serum, described as a premium hair care system. It is for consumers looking to use their FSA/HSA dollars on a tailored hair care system with "actual actives" rather than just a nice shampoo. The products are highlighted for being free of sulfates, parabens, and synthetic fragrances. The ad notes that they are part of Bryan Johnson's stack, implying they are high-quality and effective. # Visual style The ad is filmed in a UGC style, with a clean and bright aesthetic. The editing involves quick cuts between the creator talking to the camera and showing the products. The production quality is polished, aiming for a blend of authenticity and informative appeal. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The content creator holds up two Blueprint products: peptide shampoo and serum. - 00:00–00:03 The creator states that Blueprint’s products are "chef's kiss" premium and have been leaving money on the table. - 00:03–00:04 Transition to the creator in the shower, applying the Blueprint peptide shampoo. - 00:04–00:05 The creator is shown with the Blueprint serum. - 00:05–00:08 A screenshot from the Bluemed website, shows Peptide Hair Serum listed as HSA/FSA eligible, driving home a USP. - 00:08–00:12 The creator shares that Bryan Johnson uses the stack. - 00:13–00:20 The creator shares that he ends up panic spending every December, and this is the first time he actually wants to buy something that qualifies for the FSA money. - 00:20–00:23 The creator states that, with FSA/HSA benefits, one can get around 30% off. - 00:23–00:28 Back in the shower, the creator is shown applying the shampoo. The creator states that Blueprint’s product is not random filler and is free of sulfates, parabens, and synthetic fragrances. - 00:28–00:30 The creator claims that there are actual actives to do something. - 00:30–00:35 The creator shares that they are using pretax money on something they already want. He states that eligibility depends on one's plan.

# Ad summary This ad promotes Blueprint's collagen peptides. The ad demonstrates that Blueprint's collagen peptides contain the three main types of collagen that affect the body. # Brand positioning Blueprint aims to be seen as a provider of comprehensive health solutions rather than a typical beauty supplement brand. The brand is positioned as science-backed, offering products with multiple types of collagen to support overall health. Blueprint is focused on providing a comprehensive approach to health by including all three main types of collagen. This suggests they aim to stand apart from competitors that only offer one or two types of collagen. # Product Blueprint's collagen peptides are marketed as a comprehensive collagen supplement that contains the three main types of collagen (Type I, Type II, and Type III) naturally produced by the body. The product is for anyone looking to support their skin, hair, nails, joints, cartilage, and connective tissue. According to the ad, Type I supports skin, hair, and nails; Type II supports joints and cartilage; and Type III supports connective tissue and skin. The ad suggests that a unique selling point is that it combines all three types of collagen in one product, unlike many collagen products on the market that only focus on one or two types. By offering all three types, Blueprint aims to provide a holistic approach to health, eliminating the need to think about health in pieces. # Visual style The ad has a polished UGC feel, with bright, natural lighting. The creator speaks directly to the camera, and there are quick cuts between shots, including some motion graphics and text overlays. The pacing is conversational and consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator starts by addressing a common misconception that collagen is just for skin. - 00:05–00:10 She introduces Blueprint’s collagen peptides and explains that they contain the three main types of collagen that the body naturally produces, setting it apart from other collagen products on the market. - 00:10–00:17 She explains that collagen is a family of proteins that the body relies on and that there are three main types of collagen: Type I, Type II, and Type III. - 00:17–00:27 She specifies what each type of collagen supports, including skin, hair, nails, joints, cartilage, and connective tissue. - 00:27–00:33 She explains that a lot of collagen products only focus on one or two types of collagen, not all three. - 00:33–00:37 The creator closes out the ad by recommending to get a collagen that has all three types so you don’t have to think about your health in pieces.

# Ad summary This ad showcases a quick, four-ingredient protein bowl recipe made with Longevity Plant-Based Protein and topped with macadamia nuts and fruit. It aims to promote Longevity Protein powder as a delicious, easy, and high-protein option. # Brand positioning Longevity Protein presents itself as a provider of plant-based protein powder. The brand focuses on health and longevity, promoting its products as part of a lifestyle that prioritizes well-being. Its emphasis on simple, natural ingredients and high protein content positions it as a functional choice that appeals to health-conscious consumers who value ease and effectiveness. The brand aims to occupy a space that prioritizes functionality and simplicity. By avoiding excess sugar or artificial ingredients, Longevity seeks to appeal to health-conscious individuals who prioritize natural, effective nutrition without unnecessary additives. # Product Longevity Protein is a plant-based protein powder offered in natural chocolate flavor. It is designed for individuals looking to increase their protein intake with a simple and delicious option. The ad highlights its 45g of protein per serving, suggesting it is a substantial source of protein for muscle building and recovery. The product differentiates itself by being easy to prepare, requiring only four ingredients. The use case is a protein bowl, implying the product is versatile and can be integrated into various meals or snacks. The ad addresses the purchase barrier of complicated or time-consuming protein recipes by showcasing how quickly and easily it can be prepared. # Visual style The ad has a clean, bright, and functional aesthetic. The editing style consists of quick cuts that clearly demonstrate the recipe steps. The production quality has a polished commercial feel, with a focus on showcasing the ingredients and final product in an appealing way. The pacing is consistent, maintaining a steady rhythm of cuts that align with the recipe's flow. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a close-up of a protein bowl featuring a creamy purple base, topped with chopped nuts and peach slices. The text overlay highlights its key selling points: 4 ingredients, 45g of protein, and being 100% delicious. This sets the stage by presenting an appealing final product and piquing the audience's interest in the recipe's simplicity and nutritional value. - 00:03–00:04 Next, the ad cuts to a shot of a large blue bag labeled "Longevity Protein" in natural chocolate flavor. This beat introduces the featured brand and protein product by displaying the packaging. - 00:04–00:04 The video shows a scoop of Longevity Protein powder being taken from the bag. This emphasizes the form factor of the product. - 00:05–00:07 A person adds Greek yogurt to a bowl and then adds the protein powder. This beat shows the first steps of creating the recipe by combining Greek yogurt and Longevity protein. - 00:07–00:11 An electric hand mixer is used to blend the protein powder and yogurt. This beat shows that the ingredients are combined to form a smooth mixture. - 00:11–00:14 The mixture is then placed into a wooden bowl. This continues the recipe creation. - 00:14–00:16 The next ingredient, Raw Macadamia Nuts by the brand, is introduced and then poured out of the bag. - 00:16–00:18 The macadamia nuts are placed in a food chopper to be diced. This shows how the nut topping is prepared for the bowl. - 00:18–00:19 The diced macadamia nuts are then sprinkled on top of the protein mixture. - 00:19–00:21 Peach slices are placed on top of the bowl. - 00:21–00:25 The video concludes with a shot of the finished protein bowl, reinforcing its appeal and summarizing the recipe's simplicity and visual attractiveness.

# Ad summary This ad promotes Blueprint's Longevity Mix as a pink drink for better sleep, plumper skin, and an easy morning ritual. # Brand positioning Blueprint positions itself as a brand at the forefront of the longevity movement, suggesting that extending lifespan and healthspan is the new focus. The brand takes a functional approach, emphasizing the scientifically-backed benefits of its Longevity Mix. By associating its product with the color pink, Blueprint hints at a more accessible, trendy, and less intimidating approach to anti-aging, breaking away from traditional norms that might be seen as clinical or overly serious. # Product Blueprint's Longevity Mix is a powder supplement designed to be mixed into a drink, presented as an 'easy morning ritual'. The ad highlights several potential benefits, including promoting plump skin, boosting energy, improving mood, and enhancing sleep quality. The Longevity Mix is sugar-free, broadening its appeal to health-conscious consumers. It is promoted as a way to incorporate longevity actives into the daily routine. # Visual style The ad uses a bright, bold, and playful aesthetic with a focus on the color pink. It appears to be studio-shot, with a clean, modern look. The ad incorporates graphic annotations and callouts, layered over the visuals to highlight key product features and benefits. The overall style feels platform-native, resembling a mood board or product showcase often seen on Instagram or Pinterest. # Hooks Headline: LONGEVITY IS THE NEW PINK # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Drink Longevity Mix # Point of view - [object Object] # Storyline - The ad opens with the phrase 'LONGEVITY IS THE NEW PINK' to associate the concept of longevity with something trendy and appealing. This introduces the idea that Blueprint is trying to make longevity accessible, and the POV is from the brand, attempting to reframe the aging conversation in a more positive way. - The ad showcases the Longevity Mix product in various drink preparations, highlighting its pink color. This visually reinforces the 'new pink' concept, and the brand attempts to showcase the versatility and appealing aesthetic of the product. - The ad presents a model drinking a pink-colored drink, with various annotations pointing to the mix's purported benefits, such as better sleep, plumper skin, improved mood, and more energy. The model is positioned as someone who enjoys the drink and experiences these benefits, and is the brand's attempt to establish that the viewer will get these benefits as well. - The ad concludes by restating 'Drink Longevity Mix' with the brand's logo, reinforcing the product's name and the brand's identity. This acts as a final call to action from the brand.

# Ad summary This image ad promotes Blueprint's extra virgin olive oil, highlighting its high polyphenol content and benefits for cellular defense and heart and brain support. The ad uses a clean, direct visual approach. # Brand positioning Blueprint, presented by Bryan Johnson, positions itself as a provider of high-quality, health-focused products. The brand is not explicitly compared to competitors, but the focus on 'cellular defense' and scientific terms like 'polyphenol' suggests a positioning that values functional benefits and a data-driven approach to wellness. The brand emphasizes a science-backed approach and a focus on internal health benefits. # Product The featured product is extra virgin olive oil with a high polyphenol content, marketed for 'cellular defense'. The ad calls out specific components such as '400 PPM POLYPHENOLS' and 'OLEIC ACID', emphasizing their roles in 'heart + brain support' and 'cell defense', respectively. The ad uses technical language, such as polyphenol parts per million, to reinforce a focus on quality and the science-backed benefits of the olive oil. The ad aims to address concerns related to overall cellular health, heart health, and brain function. # Visual style The ad features a clean, minimalist style with a focus on product visibility. The production quality appears to be studio-shot with controlled lighting. The visual motif is a simple product demonstration combined with text overlays to highlight key features. The image treatment includes subtle color grading to enhance the olive oil's color and texture. The typography is integrated cleanly, using simple fonts for readability. The style aims for a modern, health-conscious aesthetic, designed to be easily scannable in a feed. # Hooks Headline: High polyphenol extra virgin olive oil for cellular defense # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TRY BLUEPRINT SNAKE OIL # Point of view - [object Object] # Storyline - The ad begins by highlighting the brand name, Blueprint, followed by Bryan Johnson's name. This establishes the source as a trusted and identifiable figure in the health and wellness space, immediately associating the product with credibility from the brand's perspective. - Next, the ad introduces the product: 'High polyphenol extra virgin olive oil for cellular defense'. This headline clearly states the product's key feature (high polyphenol content) and its primary benefit (cellular defense), immediately informing the viewer about the product's purpose from the brand's perspective. - The ad then provides specific details about the product's components, such as '400 PPM POLYPHENOLS' for 'heart + brain support' and 'OLEIC ACID' for 'cell defense'. These details serve to reinforce the product's health benefits and provide scientific backing, enhancing credibility and convincing the viewer of the product's value from the brand's perspective. - Finally, the ad includes a call to action: 'TRY BLUEPRINT SNAKE OIL'. This playful message integrates humor and intrigue, encouraging the viewer to try the product and engaging them with a memorable, tongue-in-cheek reference from the brand's perspective.

# Ad summary A red-haired influencer claims that she stole her boyfriend's Blueprint Metabolic Protein powder because it's better than hers. She describes the benefits, like steady energy throughout the day, and the chai flavor. She mixes the powder into a drink and says it tastes "freaking delicious." # Brand positioning Blueprint aims to occupy a space in the consumer's mind as a provider of high-quality, effective protein supplements. The brand aligns with a lifestyle focused on health and wellness, particularly steady energy levels, suggesting its products support consistent performance throughout the day. By emphasizing the superiority of its Metabolic Protein over standard options, the brand challenges the norm of basic protein powders. The brand positioning is both functional, focusing on performance benefits, and emotional, as the creator emphasizes that the product tastes "freaking delicious". # Product Blueprint's Metabolic Protein is a protein supplement designed to provide steady energy levels and reduce energy crashes throughout the day. It comes in a chai flavor. The product is for anyone who wants to maintain consistent energy throughout the day. The ad highlights that this protein powder contains more than just protein, implying a more comprehensive nutritional profile. It's mixed with nut milk to create a palatable drink. The ad addresses purchase barriers by emphasizing the delicious taste, making it worth trying or buying, as the influencer claims it tastes "freaking delicious". # Visual style The ad has a UGC feel, with natural lighting and simple camera work. The video is shot in a home kitchen setting, and the editing is straightforward with no flashy transitions. The aesthetic is casual and relatable, suitable for social media platforms. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Click the link below, you gotta try it. # Point of view - [object Object] # Storyline - 00:00–00:02 The influencer reveals that she stole her boyfriend's protein powder. - 00:04–00:06 The influencer states it's Blueprint's Metabolic Protein. - 00:06–00:13 She shares that she feels much better since she started using the product a few days ago, with less energy crashes and more steady energy throughout the day. - 00:13–00:19 She explains that she reviewed the ingredients, revealing the protein powder is chai flavored. - 00:19–00:25 The influencer prepares a protein shake with the powder and drinks it. - 00:25–00:27 The influencer calls the shake "fire", and recommends trying it.

# Ad summary This ad promotes Blueprint's Longevity Mix. It features a glass of the product and highlights its various benefits, framing it as a drink favored by longevity experts. # Brand positioning Blueprint, spearheaded by Bryan Johnson, positions itself as a leader in the longevity and health optimization space. The brand's identity is scientific and data-driven, focusing on extending lifespan and enhancing health through rigorous, evidence-based protocols. It targets individuals who are deeply invested in optimizing their health and well-being, differentiating itself by its dedication to extreme health practices and a commitment to transparency. The brand promotes a lifestyle centered around disciplined health routines, positioning itself at the forefront of the biohacking movement. # Product The featured product is Blueprint's Longevity Mix, a beverage designed to enhance energy, mood, recovery, and focus. The mix is presented as a solution created for longevity experts and health-conscious individuals looking to optimize their daily routines. The ad highlights the product's comprehensive benefits, addressing the need for a simple yet effective way to support overall well-being. The product is shown as a refreshing, vibrant drink that is easy to incorporate into daily life, targeting those seeking an all-in-one solution for improved health metrics and cognitive function. # Visual style The ad employs a clean, minimalist visual style with a focus on bright, vibrant colors to draw attention. The production quality is highly polished, suggesting a studio-shot environment. The layout is simple and balanced, using a circular motif to visually connect the product with its benefits. The typography is modern and legible, and the overall aesthetic feels contemporary and health-focused. This style aims to convey sophistication and scientific precision. # Hooks Headline: What longevity experts are drinking # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TRY LONGEVITY MIX # Point of view - [object Object] # Storyline - The ad opens by posing the question: "What longevity experts are drinking," immediately piquing the viewer's curiosity and positioning the product as something endorsed and consumed by knowledgeable figures. This message aims to establish credibility and exclusivity, implying that the product is at the forefront of health and longevity practices, told from the brand's POV. - Next, the ad visually showcases a glass filled with a bright pink drink, surrounded by labels pointing to the product's key benefits: energy, mood, recovery, and focus. These labels act as functional callouts, explaining why the viewer should consider the product, enhancing its appeal by associating it with desirable outcomes, told from the brand's POV. - Finally, the ad concludes with the direct invitation "TRY LONGEVITY MIX", encouraging immediate action and product trial. This invitation serves as a clear and straightforward call to action, prompting the viewer to explore the offering further, told from the brand's POV.