How Binance Advertises on Meta

# Ad summary The ad promotes Binance and their giveaway of 100 USDT( Tether) tokens for new users when they register and recharge. # Brand positioning Binance is presented as a platform that rewards new users and offers incentives to sign up and use their services. The company is positioned as a provider of digital asset services, and the ad promotes an easy and accessible way for new users to receive rewards and engage with the platform. This helps to establish Binance as a user-friendly and appealing platform for individuals interested in digital assets. # Product The product being advertised is the USDT (Tether) token, which is a stablecoin designed to maintain a value equivalent to one U.S. dollar. The ad highlights that new users can receive 100 USDT tokens upon registration and recharge. This functions as an incentive to encourage new users to join the Binance platform and start using their services. The ad addresses the purchase barrier by offering this as a reward. The advertisement emphasizes the value of this opportunity, positioning it as a straightforward way to get involved with digital assets on the Binance platform. # Visual style The ad employs a clean, minimalist design. It features a clear, easy-to-read layout with high contrast. The color palette is restricted to a black background with golden yellow and white text to highlight key information. The typography is bold and simple, drawing the eye to the incentive being promoted. The overall visual style is professional and direct, suitable for conveying a promotional offer from a financial platform. # Hooks Headline: 100美金 # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showing the Binance logo, establishing the brand behind the promotion. This serves to immediately identify the source of the offer. - Next, the ad highlights the incentive: "币安送你 100美金," which translates to "Binance gives you 100 USD." This aims to grab the viewer's attention by emphasizing the monetary reward. - The ad then tells the audience to "新人注册充值即可领取," meaning "New users register and recharge to receive." This communicates the requirements for obtaining the reward, creating a sense of clear and immediate action for the audience. - Finally, the ad notes that "*奖品为USDT代币券," or "*The prize is a USDT token voucher." This further explains the form of the reward, clarifying it as a token voucher from Binance.

# Ad summary This ad promotes Binance and encourages new users to join the platform. # Brand positioning This ad positions Binance as a platform where new users can earn rewards when joining the platform. This is suggested by the fact that the ad is targeting new users and promoting the fact that new users can claim limited-time subsidies. # Product This ad features the Binance cryptocurrency exchange platform and highlights a promotion for new users. It mentions that participating requires $10 and approximately 5 minutes of the user's time. It also states that the total reward is valued at up to $100. # Visual style The ad features a clean, digital aesthetic with a dark blue background and bright, colorful accents. The treasure chest and cryptocurrency coins are rendered with a glossy, translucent effect, giving the ad a modern feel. The text is clear and well-spaced, making it easy to read. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The screen displays a graphic containing product and promotional information.

# Ad summary This ad promotes the Binance app by addressing the common perception that crypto is overly complex. The ad features a woman walking through a city, sharing her initial confusion about crypto due to overwhelming charts and terms. She then explains how Binance offers a simple, all-in-one app that streamlines the process, making it easy to start your crypto journey. # Brand positioning Binance is presented as an all-in-one crypto app, focused on simplifying cryptocurrency trading for beginners. The brand is positioned as a solution to the complexity and confusion often associated with crypto investing, emphasizing accessibility and ease of use. Binance aims to make crypto trading approachable for everyday users by streamlining the process into a single, user-friendly app. The brand's positioning is functional, focusing on simplicity and security. # Product The Binance app is promoted as an all-in-one solution for crypto trading, designed to simplify the process for new users. It offers a range of features, including the ability to trade, pay, convert, and earn, all within a single application. The app aims to eliminate the confusion associated with crypto by providing a simple, secure, and safe platform to start one’s crypto journey. The Binance app is for anyone looking to begin trading crypto but is intimidated by the complexity often associated with it. The ad also promotes the app's usability with features such as the display of crypto prices and other data. # Visual style The ad employs a polished commercial aesthetic, blending real-life footage with animated graphics. The editing style includes quick cuts between the woman and the app interface, keeping the pace consistent and engaging. The color grading is natural, and the lighting is bright to emphasize clarity. The production quality is high, with clear visuals and smooth transitions. The editing rhythm is timed to the beat of the background music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TRY NOW # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a woman walking down a city street while using her phone. She looks concerned and touches her forehead as if trying to recall information. This establishes her initial struggle with crypto. - 00:01–00:04 00:01–00:04 As the woman continues walking, the visual style transitions to include overlapping graphics of crypto charts and graphs. This illustrates the 'information overload' she is experiencing and conveys the frustration of trying to understand complex data. - 00:04–00:06 00:04–00:06 The woman is now sitting on a bench, still using her phone, but smiling. This represents her realization that crypto can be simple with the right tool. The woman is experiencing relief. - 00:06–00:13 00:06–00:13 The scene transitions to a direct view of the phone's screen, showcasing the Binance app interface. The screen highlights the app's trading, payment, conversion, and earning features. This demonstrates the app's functionality and simplicity. - 00:13–00:15 00:13–00:15 The woman is now walking in the city again, smiling and confidently using the Binance app. This reinforces the message that the app is simple, secure, and safe, encouraging viewers to 'start your crypto journey with Binance.' - 00:15–00:18 00:15–00:18 The ad concludes with a black screen featuring the Binance logo and the call to action 'Start with Binance'. This final shot delivers the key message and prompt for viewers to try the app.

# Ad summary This ad by Binance promotes the ability to purchase Bitcoin starting from 1000 yen. The ad features animated Bitcoin and Binance coins floating on a black background, transitioning to a screen with the Binance logo and text about purchasing Bitcoin, followed by a call to download the app. # Brand positioning Binance is presented as a platform that makes cryptocurrency accessible to a wide audience, particularly in the Japanese market. The ad emphasizes the ease of purchasing Bitcoin with a small initial investment, suggesting that Binance aims to democratize access to cryptocurrency. The brand aligns with a modern, tech-forward lifestyle, positioning itself as a user-friendly gateway to the world of digital finance. It pushes against the perception of cryptocurrency as complex or exclusive, promoting simplicity and accessibility. # Product The ad promotes Binance as a platform for purchasing Bitcoin, highlighting that users can start with as little as 1000 yen. The product is for anyone interested in entering the cryptocurrency market, particularly those who may be hesitant due to perceived complexity or high initial investment costs. The ad addresses the purchase barrier by emphasizing the low entry point and encourages users to download the app to get started. The ad focuses on the ease and accessibility of buying Bitcoin through Binance, making it an attractive option for beginners. # Visual style The ad has a clean and simple aesthetic with a focus on clear messaging. The editing style is straightforward with quick transitions between scenes. The production quality is polished, giving it a professional feel. The pacing is fast, with cuts timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action 今すぐダウンロード (Download now) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with animated Bitcoin coins floating on a black background. - 00:02–00:03 The Bitcoin coins transition into Binance coins, with the Binance logo and name appearing in the center. - 00:03–00:05 The screen changes to a white background with the Binance logo at the top and text stating that Bitcoin can be purchased from 1000 yen. - 00:05–00:05 A call to action appears, urging viewers to download the app now.

# Ad summary A Binance ad to encourage new investors by offering a limited time reward. # Brand positioning Binance is positioned as a platform for accessing a financial reward as a new investor. The ad does not imply exclusivity or community, but does have an element of time sensitivity. # Product The product is a crypto investment account where a new user can invest a minimum of $10 and, in approximately five minutes, receive a reward that has a maximum value of $100 USDT. This reward is being offered for a limited time to new users. # Visual style This ad uses a flat, high-quality digital art style, with a dark background and bright text and graphics. The image has digital-style art for the coins and digital blocks in the background to evoke cryptocurrency. The fonts are large, bold, and clean to make the image scannable. # Hooks Headline: 币安2026 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action 立即入金 # Point of view - [object Object] # Storyline - The ad uses gold coloring and stylized coins to encourage a sense of financial reward. The story is told from Binance's POV. - The text highlights the ease of joining the platform and the returns for new investors. The story is told from Binance's POV. - The yellow rectangular button suggests the viewer should start investing immediately. The story is told from Binance's POV.

# Ad summary This ad from Binance advertises a special offer for new users to participate and win up to $100 by spending $10 in 5 minutes. # Brand positioning Binance is presented as a cryptocurrency platform that welcomes newcomers with incentives and opportunities for quick financial gains. It positions itself as an accessible entry point into the crypto world, suggesting that participation requires only a small investment and minimal time. The brand emphasizes ease and potential profitability, appealing to those who may be hesitant or unfamiliar with cryptocurrency trading. It also operates with a sense of urgency and exclusivity, implying that the offer is limited to new users and those who act quickly, in order to encourage immediate action. # Product The ad promotes an opportunity for new Binance users to participate in a promotional event that offers the chance to win up to $100. The event requires a small investment, described as the cost of "a cup of coffee ($10)", and takes only 5 minutes to participate. The promotion is exclusive to new users and implies that those who delay risk missing out. The ad addresses the purchase barrier of perceived complexity or risk by presenting the opportunity as simple, fast, and with a low initial investment. # Visual style The ad uses a polished, studio-shot aesthetic with a focus on digital currency. The visual motif of a treasure chest filled with coins adds a sense of wealth and opportunity. Lighting effects, such as the light rays emanating from behind the chest, enhance the sense of value and excitement. The overall style appears native to a digital platform, aiming to be scannable and eye-catching in a feed. # Hooks Headline: 加密世界的新人见面礼 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action 立即拆盒 # Point of view - [object Object] # Storyline - The ad starts by introducing the opportunity from Binance for newcomers to the crypto world. This sets the stage for an accessible entry point into cryptocurrency trading. It's presented from the brand's perspective, highlighting an opportunity for new users. - The storyline highlights the opportunity to participate with "a cup of coffee's money ($10)" for the chance to "win up to $100". This part of the story is also told from the brand's perspective, emphasizing the accessibility and potential financial gains. - The story concludes by creating a sense of urgency and exclusivity, with the phrase "Limited to newcomers, first come, first served". It is the brand that's delivering this message, highlighting how fast acting is important for new users.

# Ad summary This ad compares the returns of Bitcoin and Gold, encouraging users to buy Bitcoin. # Brand positioning Binance is presented as a reliable and leading platform for cryptocurrency investments. The ad positions Binance as a gateway to potentially high-yield assets like Bitcoin, contrasting it with traditional investments like gold. The brand appears to be targeting investors looking for modern, high-growth opportunities, emphasizing the numerical performance of Bitcoin as a key motivator. # Product The ad promotes Bitcoin as a high-return investment option compared to gold. It showcases the significant percentage increase in Bitcoin's value (+10,428%) versus gold (+202%) to highlight its potential profitability. The data suggests Bitcoin as a modern investment for those seeking substantial gains. # Visual style The visual style is clean and data-driven, using a black background with yellow text and graphics to create contrast. The ad incorporates simple bar graphs and product representations to convey the performance difference between Bitcoin and gold. The layout is straightforward, prioritizing scannability and direct communication of investment returns. # Hooks Headline: CON SỐ NÓI LÊN TẤT CẢ # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action MUA BITCOIN # Point of view - [object Object] # Storyline - The Binance logo appears at the top, immediately establishing the brand promoting the investment opportunity. - The phrase “CON SỐ NÓI LÊN TẤT CẢ” (The numbers say it all) is shown to emphasize that the key information will be communicated through data. - The call to action "MUA BITCOIN" (Buy Bitcoin) prompts the viewer to invest in the advertised product. - The value increase of VÀNG (Gold) at +202% is displayed in conjunction with a graphic of a gold bar above a graph, implying a smaller return on investment. - The value increase of BTC (Bitcoin) at +10,428% is displayed in conjunction with a Bitcoin logo on top of a graph, implying a larger return on investment.

# Ad summary This ad for Binance TH, by Gulf Binance, promotes trading XRP on the platform. It encourages users to start their investment journey with confidence and directs them to trade. # Brand positioning Binance TH, presented in partnership with Gulf Binance, positions itself as a platform for trading digital assets like XRP with confidence. The brand aligns with a modern, tech-forward lifestyle, catering to individuals interested in cryptocurrency investment. It acknowledges the inherent risks of crypto trading, advising users to educate themselves and invest according to their risk tolerance, thus attempting to create a more secure and responsible environment for investment. # Product The ad promotes XRP (Ripple), a cryptocurrency, as an investment option available on the Binance TH platform. It is for individuals looking to trade digital assets with an emphasis on secure and informed investment practices. The ad acknowledges the high risk associated with cryptocurrencies and digital tokens, advising users to educate themselves and invest appropriately. By providing a platform with educational resources, Binance TH aims to lower the barrier to entry for potential investors while highlighting the need for caution. # Visual style The ad has a modern and sleek visual style with a minimalist design. The color palette is limited to gold, black, and white, conveying a sense of sophistication and simplicity. The layout is clean and well-organized, making the ad easy to scan and understand. The use of a dark background and soft lighting creates a premium feel. The overall production quality appears to be highly polished and studio-shot, contributing to the ad's professional aesthetic. # Hooks Headline: เทรด XRP ได้บน BINANCE TH # Benefits - [object Object] # Features - [object Object] # Call to action เทรดเลย # Point of view - [object Object] # Storyline - The ad starts by introducing Binance TH as the platform for trading XRP, immediately establishing the product and where to find it. This is from the brand's perspective, aiming to create awareness and attract users interested in trading XRP on Binance TH. - Next, the ad encourages users to confidently begin their investment journey on the platform, speaking from the brand's perspective and intending to instill trust and reduce hesitation among potential investors. - The ad concludes with a disclaimer about the high risks associated with cryptocurrency and digital tokens, advising users to educate themselves and invest according to their risk tolerance. This is from the brand's perspective, aiming to meet compliance requirements and promote responsible investing.

# Ad summary This ad promotes Binance TH and highlights that SOL is available on Binance TH. The ad aims to encourage users to start their crypto journey with confidence. # Brand positioning Binance TH, by Gulf Binance, is presented as a platform where users can confidently begin their cryptocurrency journey. The ad doesn't explicitly detail Binance TH's positioning within the broader market, but it implies accessibility and ease of use for newcomers to crypto. It emphasizes confidence-building, suggesting a secure and reliable environment, contrasting with the perceived complexity or risk associated with cryptocurrency trading. # Product The featured product is SOL, presumably Solana cryptocurrency, now available on the Binance TH platform. The ad aims to highlight that SOL is easily accessible on Binance TH, encouraging users to trade. The ad addresses a potential barrier to entry for new crypto investors by emphasizing the ability to confidently start a crypto journey through Binance TH. # Visual style The ad uses a minimalist and modern visual style with a focus on the product (SOL) and brand (Binance TH). The use of a dark background with bright text and the 3D coin design gives it a sleek and professional feel. The overall design is clean and simple, making it easily scannable in a social media feed. # Hooks Headline: SOL IS AVAILABLE ON BINANCE TH # Benefits - [object Object] # Call to action TRADE NOW # Point of view - [object Object] # Storyline - The ad starts by announcing the availability of SOL on Binance TH, a message from the Brand to inform its audience of the expansion of crypto offerings on their platform, encouraging the user to explore new opportunities. - The ad continues by stating 'Start your Crypto journey with confidence', which is a message from the Brand encouraging users to begin trading, positioning Binance TH as a secure and reliable environment to trade crypto. - Finally, the ad includes a 'Trade Now' call to action from the Brand, directly prompting the audience to engage with the platform and begin trading SOL on Binance TH.

# Ad summary An ad for Binance TH promoting SUI, a digital asset. # Brand positioning Binance TH, by Gulf Binance, is presented as a platform for trading digital assets like SUI. The ad aims to position Binance TH as a reliable platform for engaging in the digital asset market with confidence. The brand seeks to establish itself as a gateway to digital asset investment, emphasizing a confident and secure entry point. This positioning aligns with the values of accessibility and trust, inviting users to explore digital asset investment with assurance. # Product The featured product is SUI, a digital asset available for trade on the Binance TH platform. It is visualized as a blue circular token with a white stylized water drop logo at its center. The ad highlights the opportunity to trade SUI on the Binance TH platform, suggesting that users can start their investment journey with confidence. A warning that cryptocurrencies and digital tokens have high risks, and that one may lose their entire investment, implying users must be careful. # Visual style The ad uses a clean, minimalist style with a focus on text and a single product visual. The background is dark, which helps the gold, yellow, and white text stand out. The 3D rendering of the coin adds a modern, tech-forward feel. The overall aesthetic is simple and direct, aiming for scannability. # Hooks Headline: เทรด SUI ได้บน BINANCE TH # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action เทรดเลย # Point of view - [object Object] # Storyline - The ad starts by showcasing the Binance TH brand, associating it with Gulf Binance. This sets the stage by establishing credibility and signaling the platform through which viewers can engage with digital assets, as told from the brand's perspective. - Next, the ad announces the availability of SUI trading on the Binance TH platform. This highlights a specific trading opportunity, inviting users to explore and engage with SUI on the platform, as told from the brand's perspective. - The ad encourages viewers to start their investment journey with confidence. This messaging seeks to instill trust and assurance, inviting users to participate in the digital asset market with a sense of security, as told from the brand's perspective.

# Ad summary This ad presents the viewer with an opportunity to participate in a chance to win 66 BNB. The viewer is encouraged to try their luck and wait for the final whistle. The ad features a visual of a soccer ball with the Binance logo and what looks like a clickable arrow on the screen. # Brand positioning Binance is presented in this ad as a platform that provides opportunities for users to earn cryptocurrency through interactive games. The ad leverages the excitement of a soccer game to promote its platform, suggesting a fun and engaging way to win digital currency. The brand positions itself as an innovative and dynamic player in the crypto space, aligning with a lifestyle that is both modern and rewarding. # Product The ad is promoting a chance to win 66 BNB by participating in a game with a soccer theme. The soccer ball features the logo of Binance, which shows that Binance is the brand associated with the interactive opportunity. The opportunity requires the viewer to try their luck and wait for the final whistle, the ad encourages interaction with a pointer on the screen that suggests a possible clickable element within a limited time frame of 60 seconds. The ad aims to entice viewers to engage with the Binance platform for a chance to win cryptocurrency. # Visual style The ad employs a clean and engaging visual style with a flat design. The use of bright yellow as the background color immediately grabs attention, while the central graphic of the soccer ball with the Binance logo is both playful and informative. The rounded square containing the soccer ball is shadowed and protrudes as if the interactive element is on the foreground. The overall aesthetic feels modern and inviting, encouraging user interaction. # Hooks Headline: CƠ HỘI NHẬN 66 BNB! # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by enticing the viewer with a chance to win 66 BNB, immediately drawing them in with a high-value proposition. This establishes the opportunity at hand from the brand's perspective. - The narrative shifts to urging the viewer to test their luck and await the final whistle. This builds anticipation, framing the opportunity as a game of chance with an exciting conclusion from the brand's perspective. - Finally, the ad visually reinforces the association with Binance, solidifying the brand as the facilitator of this opportunity and prompting engagement with their platform from the brand's perspective.

# Ad summary The ad promotes Binance Wallet prediction markets where you can stake your take across politics, finance, sports, culture, and crypto. # Brand positioning The ad presents Binance Wallet as an innovative platform for engaging in prediction markets across various domains like politics, finance, sports, culture, and crypto. The brand aims to position itself at the intersection of cryptocurrency and predictive analysis, appealing to users interested in leveraging their knowledge to make informed predictions. Binance Wallet strives to be a cutting-edge, user-friendly platform, contrasting with traditional, more complex investment options. The brand's positioning is functional, as it provides a seamless, super app for trading and interacting with multiple markets in one place. # Product Binance Wallet's prediction markets allow users to stake on various future events related to politics, finance, sports, culture, and crypto. The product functions by presenting users with questions (e.g., "Will Antonelli win this season?") and allowing them to bet "Yes" or "No." The advertised USPs emphasize seamless trading, multiple markets, and a consolidated "one super app" experience. Use occasions include betting on events like who will win a sports game, or if crypto will reach an ATH, etc. Purchase barriers are addressed by simplifying the user interface to clearly see your chances of winning. # Visual style The ad's visual style is high-end and polished. The graphics and animations are clean, modern, and professional. The editing style relies on quick cuts and transitions to maintain a fast pace, reflecting the dynamic nature of the prediction markets. The black background and yellow accents give it a premium, tech-forward feel. The pacing is quick, which aligns with the energetic drum and bass track. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The Binance Wallet logo and tagline "PREDICTION MARKETS ARE HERE" are shown on a dark background with a yellow dotted globe. - 00:02–00:07 The ad cuts to a graphic showing various categories: POLITICS, FINANCE, SPORTS, CULTURE, and CRYPTO. - 00:07–00:09 A black interface is shown with a yes/no poll: "WILL ANTONELLI WIN THIS SEASON?" - 00:09–00:10 The graphic of the categories returns briefly. - 00:10–00:12 The ad shows another interface with a yes/no poll: "WILL BTC REACH AN ATH IN 2026?" - 00:12–00:13 The ad returns to the globe graphic. - 00:14–00:19 An interface is shown of a yes/no poll: "WILL BRAZIL WIN THE FINAL?" Then, an interface showing more analytics and information regarding the poll. - 00:19–00:24 The ad shows the tagline "SEAMLESS TRADING," then "MULTIPLE MARKETS," then "ONE SUPER APP." - 00:24–00:30 The Binance Wallet logo is shown, then the ad ends with the tagline "PREDICT THE WORLD."

# Ad summary The ad promotes Binance as a platform where users can trade crypto and manage their crypto portfolio. The ad encourages new users to join the millions of Binance users and start their crypto journey today. # Brand positioning Binance is presented as a platform for trading cryptocurrency. The brand promotes itself as a place where users can trade and manage their portfolio. It highlights the large number of users on its platform to encourage new users to join and discover the benefits of using Binance for their crypto journey. Binance positions itself as an accessible platform for anyone looking to start trading crypto. # Product Binance is presented as a crypto platform to trade and manage your portfolio in one place. It is for anyone interested in trading crypto. The ad highlights that it is easy to use and allows you to trade and manage your portfolio in one place. It addresses the barrier of getting into crypto by suggesting that starting your crypto journey with binance is easy and simple. # Visual style The ad has a modern and polished aesthetic, with a mix of real-life footage and animated graphics. The editing style includes quick cuts, timed to the upbeat music. The production quality appears high-end, with clean graphics and clear visuals. The pacing is fast, with several cuts per minute, and the visuals, text, and product actions are all timed to the music beats and voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Discover Binance now # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the question, "Not in crypto yet?" - 00:01–00:04 The ad then says, "Millions are discovering new opportunities," to emphasize that many people are already involved in cryptocurrency. - 00:04–00:05 The ad invites the viewer to, "Start your journey with Binance," positioning Binance as an easy entry point. - 00:05–00:08 The ad highlights that with Binance you can trade and manage your portfolio. - 00:08–00:11 The ad highlights the vast number of users on the app and states, "Join millions of Binance user." - 00:11–00:13 The ad restates, "Your crypto journey starts today," to reinforce that starting is easy. - 00:13–00:17 The ad closes with the call to action to "Discover Binance now."

# Ad summary The ad asks a question about whether George Russell will become a world champion, with yes and no buttons. The CTA prompts users to predict now. There is a risk warning at the bottom of the ad. # Brand positioning Binance Wallet is presented as a platform where users can predict whether George Russell will become a world champion. The brand is positioned as an entry point for people interested in prediction-based activities, possibly tied to crypto or financial markets, given the risk warning. The values associated with the brand include engagement with sports or racing events, participation in predictions or contests, and potential financial opportunities. The brand appears to follow category norms for prediction or betting platforms, where sports-related predictions or contests are common. # Product The advertised product is a prediction tool or interface within the Binance Wallet, allowing users to predict whether George Russell will become a world champion. The product is for individuals interested in sports or racing events, especially those following George Russell, and users who are interested in prediction-based games or contests. The ad addresses purchase barriers by including a risk warning, acknowledging the potential for financial loss. The ad tells the viewer that the product allows them to engage with sports or racing events, potentially win rewards or recognition, and participate in prediction-based activities within the Binance Wallet. # Visual style The ad uses a clean and straightforward design with a black background. The text is clear and legible. The buttons are color-coded with green for 'Yes' and red for 'No,' providing a visual distinction. The blurred background of the checkered flag pattern adds a racing theme. The risk warning at the bottom is included to provide transparency. The design mimics an interactive poll with clear choices and a call to action. # Hooks Headline: WILL GEORGE RUSSELL BECOME WORLD CHAMPION? # Call to action PREDICT NOW # Point of view - [object Object] # Storyline - The ad starts by presenting the Binance Wallet, establishing the platform where the prediction can be made. The brand is introducing the product and setting the stage for user engagement. - The question 'Will George Russell Become World Champion?' is presented, creating curiosity and prompting the user to take a stance. This is the brand stimulating interest and encouraging interaction. - The ad provides 'Yes' and 'No' options, allowing the user to make a prediction. The brand offers an interactive element that allows for the user to participate. - The 'Predict Now' CTA encourages immediate action, leading the user to the Binance Wallet to make their prediction. The brand moves the user to action and directs them to its platform. - The risk warning at the bottom cautions users about the volatility of digital asset prices and the potential for financial loss, setting expectations and mitigating risk. The brand takes responsibility and advises users to be careful.

# Ad summary This ad promotes the Binance app, emphasizing its all-in-one functionality for trading, earning, paying, and exploring cryptocurrencies. # Brand positioning Binance is presented as a comprehensive platform for managing and interacting with cryptocurrencies. The brand positions itself as an innovative leader by offering a suite of services within a single application. Binance offers users accessibility and simplicity for both seasoned traders and newcomers. The brand's modern aesthetic and use of technology implies that it is an innovative player in the financial technology space. # Product The ad promotes the Binance mobile application, described as an "ALL-IN-ONE SUPER APP" for cryptocurrency-related activities. The app allows users to trade, earn, pay, and explore over 500 cryptocurrencies in one place. The app appears to present real-time data, including balance and trading charts, giving users access to diverse crypto services within a single platform. The ad also emphasizes the app's integrated functionality, suggesting it removes the need for multiple platforms or tools to manage cryptocurrency investments. # Visual style The ad has a modern and tech-focused aesthetic with a clean design. The production quality is high, using a studio-shot style. The color scheme is primarily black and yellow, creating a high-contrast and visually striking presentation. The layout is well-organized, with clear typography and balanced visual elements. The ad mimics a mobile app interface, making it native to mobile platforms. This style enhances scannability and stop power in the feed. # Hooks Headline: ALL-IN-ONE SUPER APP # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action GET STARTED # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The Binance logo appears at the top, immediately identifying the brand to the audience. This serves to establish credibility and recognition from the start. - The ad highlights the app as an "ALL-IN-ONE SUPER APP", conveying its comprehensive capabilities for managing cryptocurrencies. This is from the brand's perspective, showcasing the app's key benefit. - The ad details the app's functionality, stating that users can trade, earn, pay, and explore 500+ cryptocurrencies in one place. This provides further clarification of the app's features, told from the brand's perspective. - A "GET STARTED" button encourages immediate engagement and download of the app. This directs the audience towards conversion, prompted by the brand. - Screenshots of the app's interface are displayed, demonstrating the app's features such as Pay, Earn, Trade, and Convert. The visuals provide a glimpse of the user experience and functionality from the customer's point of view. - A disclaimer about the risks associated with cryptocurrency investments is present at the bottom. This is from an external source, advising users to conduct their own research.

# Ad summary This ad by Binance uses a graph to show how much money you would have if you invested $10 in Bitcoin in 2015. It encourages viewers to start investing today with just $10 by downloading the app. # Brand positioning Binance is presented as a platform that makes cryptocurrency investment accessible to everyone, regardless of their initial investment amount. The ad promotes the idea that even small, consistent investments can lead to significant returns over time. The brand positions itself as a user-friendly entry point into the world of cryptocurrency, encouraging viewers to start investing with as little as $10. This approach democratizes investing and lowers the barrier to entry, appealing to a broader audience who may be intimidated by the complexities and high costs traditionally associated with financial markets. The brand aligns with values of accessibility, consistency, and long-term growth, contrasting with the perception of crypto as a high-risk, high-reward venture. # Product The ad promotes Binance as a platform for investing in Bitcoin, emphasizing its accessibility and ease of use. It highlights that users can start investing with just $10, making it an attractive option for beginners or those with limited capital. The ad showcases the potential for significant returns by illustrating how a small investment in Bitcoin in 2015 would have grown to over $2.5 million by 2022. The ad addresses the purchase barrier of perceived high costs and complexity by presenting Binance as a simple, affordable way to enter the cryptocurrency market. The ad encourages viewers to download the app and start investing today, reinforcing the message of accessibility and immediate action. # Visual style The ad has a clean, minimalist aesthetic with a focus on data visualization. The color palette is primarily black and yellow, with occasional use of white and orange. The editing style is straightforward, with static shots and simple transitions. The production quality is polished, giving the ad a professional feel. The pacing is moderate, with text and visuals timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action DOWNLOAD THE APP # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the Binance logo and the question, "If you bought $10 of Bitcoin..." - 00:00–00:02 This question is designed to immediately grab the viewer's attention and pique their curiosity about the potential returns of investing in Bitcoin. - 00:00–00:02 The perspective is from the brand, using a direct question to engage the audience and set the stage for the ad's message. The tone is inquisitive and inviting. - 00:02–00:05 The ad transitions to show the text "Each day since 2015," followed by a visual representation of Bitcoin's growth over time. - 00:02–00:05 This segment aims to illustrate the long-term potential of Bitcoin investment and build credibility by showcasing its historical growth. - 00:02–00:05 The perspective remains from the brand, presenting factual information and data to support its claims. The tone is informative and persuasive. - 00:05–00:09 The ad displays a graph showing the growth of a $10 Bitcoin investment from 2015 to 2022, culminating in the statement "You would have over $2.5M." - 00:05–00:09 This visual representation is intended to create a sense of FOMO (fear of missing out) and highlight the potential for significant financial gains. - 00:05–00:09 The perspective is from the brand, using data and visuals to emphasize the potential benefits of investing in Bitcoin through Binance. The tone is aspirational and enticing. - 00:09–00:14 The ad concludes with the message "Consistency is key" and a call to action to "Start today with just $10" by downloading the Binance app. - 00:09–00:14 This final segment reinforces the importance of consistent investment and provides a clear, actionable step for viewers to take. - 00:09–00:14 The perspective is from the brand, offering encouragement and a direct call to action to drive conversions. The tone is motivational and urgent.

# Ad summary The image ad shows a question with the title "WILL GEORGE RUSSELL BECOME WORLD CHAMPION?" and the two options "YES" and "NO" in distinct rectangular buttons to predict the results. It also features the brand logo and wallet name, along with a call to action button to "PREDICT NOW." # Brand positioning Binance is presented as an innovative brand providing users with a secure and versatile cryptocurrency wallet. Binance fosters engagement by allowing users to predict outcomes, promoting a sense of community and interaction within its platform. Binance aims to capture the interest of users interested in the intersection of cryptocurrency and world events, positioning itself as a modern, forward-thinking brand. Its functional benefit is providing users with a wallet for managing their cryptocurrency holdings, while emotionally appealing to those seeking to participate in speculative activities and engage with their favorite public figures or events. # Product The advertised product is the Binance Wallet, described as a secure digital wallet for cryptocurrency management. It works by providing users with a platform to store, manage, and transact their cryptocurrency assets. The Binance Wallet caters to individuals interested in cryptocurrency and blockchain technology. Explicit product details are not shown in the image ad. The main USP highlighted is the ability to predict the outcome of the sports-related events, possibly to win more cryptocurrency by participating. The ad encourages users to overcome potential barriers to purchase by showing a clear call to action to predict now. # Visual style The visual style is modern and sleek, featuring a frosted glass effect. The gradient background and color scheme contribute to a high-tech, digital aesthetic. The layout is clean and organized, with clear visual hierarchy. This ad feels made for in-feed scrolling, with elements that mimic interactive UI. # Hooks Headline: WILL GEORGE RUSSELL BECOME WORLD CHAMPION? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action PREDICT NOW # Point of view - [object Object] - [object Object] # Storyline - The ad starts by presenting the brand, Binance Wallet, inviting the audience into a world of crypto investment (brand POV). This sets the stage and introduces the platform. - The ad asks the user a question about George Russell becoming world champion and asks them to vote yes or no (customer POV). The ad seeks to engage the user and draw them further into the ad. - The ad has a call to action (CTA) button labeled "Predict Now" (brand POV). This is the climax of the story, urging the user to take action and engage with the Binance platform. - The ad ends with a risk warning about the volatility of digital asset prices, ensuring transparency and legal compliance (brand POV). It serves as a responsible conclusion, reminding users of the potential risks involved while encouraging them to use the Binance services.

# Ad summary This ad showcases the Binance chat feature and highlights how users can chat with friends, join communities, and transfer funds all in one place. # Brand positioning Binance is presented as an all-in-one platform for cryptocurrency users, offering a range of services beyond just buying and selling crypto. The brand emphasizes convenience and community, positioning itself as a place where users can connect with friends, join communities, and manage their funds in a single integrated environment. By offering chat functionalities, Binance aims to foster a sense of community among its users, making the platform more engaging and user-friendly. The brand aligns with a modern, tech-savvy lifestyle, emphasizing accessibility and ease of use in the digital finance space. # Product The advertised product is the Binance Chat feature, which is integrated within the Binance platform, allowing users to chat with friends, join communities, and transfer funds all in one place. It is designed for Binance users who want to connect with others, participate in crypto-related communities, and manage their funds more efficiently. The key USP is the integration of chat and fund transfer functionalities within a single platform, streamlining the user experience. By addressing the pain point of fragmented communication and financial management, Binance Chat offers a convenient solution for staying connected and managing digital assets. # Visual style The ad has a clean and modern visual style, characterized by a bright, solid yellow background and flat vector graphics. The use of a single, dominant color creates a sense of simplicity and focus, drawing attention to the phone and its chat interface. The vector icons add a playful and contemporary touch, while the overall design is minimalist and uncluttered, making it easy to scan and understand the key message. # Hooks Headline: BINANCE CHAT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action TRY NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens by introducing Binance Chat as a way to "Chat with friends, join communities, and transfer funds - all in one place." This is intended to grab the viewer's attention by highlighting the convenience of using the chat feature within the Binance platform. The brand is introducing the features and benefits of its new offering to its audience. - The ad showcases a smartphone displaying a chat interface, indicating how users can easily communicate and interact with each other within the Binance app. This is designed to show the ease of use and accessibility of Binance Chat on mobile devices. The brand is providing a visual example of the feature in action from the customer's perspective. - The ad includes a "TRY NOW" call-to-action button, encouraging viewers to explore and start using the Binance Chat feature. This prompts immediate engagement and drives users to experience the benefits of the platform firsthand. The brand is guiding the viewer towards the next step in their journey from Binance's perspective. - The ad includes a risk warning which is there to provide the Chat infrastructure as a service for Binance users to engage in their sole discretion. This disclaimer is intended to ensure users are aware of the risks involved and use the feature responsibly. Binance is making a statement from their brand perspective.

# Ad summary This image ad promotes Binance Japan, specifically targeting new users with an offer of 20% annual interest on Bitcoin deposits. # Brand positioning Binance Japan is presented as an accessible platform for cryptocurrency investment, particularly for new users in Japan. The brand positioning is functional, emphasizing the financial benefits of using their service. The visual and textual focus on a 20% annual interest rate aims to attract users seeking profitable investment opportunities in the cryptocurrency market. The brand seeks to occupy a space in the consumer's mind as a welcoming place to grow their assets. # Product The ad promotes the opportunity to earn a 20% annual interest rate by depositing Bitcoin with Binance Japan. The offer is specifically for new users. This high interest rate is the product's main selling point, suggesting a significant financial incentive for users to choose Binance Japan for their Bitcoin investments. The ad directly addresses the potential purchase barrier of uncertainty about investment returns by highlighting a specific, attractive interest rate. # Visual style The ad has a bright and promotional visual style, with a yellow background featuring radiating lines to draw attention to the central offer. The use of a bold, gold-colored number with a black outline makes the interest rate visually prominent. The overall design is clean and simple, aimed at quickly conveying the offer to the viewer. # Hooks Headline: ビットコインを預けて # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing the brand as Binance Japan and that the ad is for new users only. This is stated by the brand to let the users know who they are and who the ad is for. - The ad offers the opportunity to deposit Bitcoin. This is conveyed by the brand to encourage users to put their assets into the platform. - The ad displays the opportunity to receive a 20% interest rate. This is portrayed by the brand to highlight the main selling point and encourage conversion.

# Ad summary This ad for Binance TH promotes the availability of the SUI token for trading on their platform. It includes a prominent call to action and a risk disclaimer. # Brand positioning Binance TH, by Gulf Binance, is presented as a platform for trading cryptocurrencies and digital tokens, emphasizing accessibility and confidence for users starting their "crypto journey". The brand aims to occupy a space in the consumer's mind as a reliable and user-friendly gateway to the cryptocurrency market, promoting the values of ease and trust in navigating the complexities of digital asset investment. They directly address the functional aspect of providing a platform, while implicitly acknowledging the emotional element of confidence needed when dealing with investments. The disclaimer provided regarding the risk of cryptocurrency trading is a nod to category norms, but also pushes against the overly optimistic messaging often found in cryptocurrency advertising. # Product The product being advertised is the availability of the SUI token on the Binance TH platform. This allows users to start their "crypto journey with confidence". The ad addresses the purchase barrier by including a disclaimer: "Cryptocurrency and digital tokens involve high risks; investors may lose all investment money and should study information carefully and make investments according to own risk profile." # Visual style The ad features a clean, modern design with a dark background that makes the bright yellow and blue elements stand out. The 3D coin adds depth, while the minimalist design suggests a user-friendly and trustworthy platform. The use of a limited color palette gives the ad a cohesive and professional appearance, while the rounded buttons and soft shadows lend a contemporary feel. Production quality is high, appearing studio-shot and polished. # Hooks Headline: SUI IS AVAILABLE ON BINANCE TH # Benefits - [object Object] # Features - [object Object] # Call to action TRADE NOW # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing that "SUI IS AVAILABLE ON BINANCE TH", conveying the message that the token is now accessible on the platform. The brand is the one telling the audience this, presenting an update to its services to attract those interested in the SUI token. - Next, the ad says, "Start your Crypto journey with confidence", promoting the platform as a reliable place to begin cryptocurrency investments. This message is conveyed from the brand's perspective, offering assurance and ease to new users. - A "TRADE NOW" button appears next, providing a direct call to action for the audience to begin trading. The brand is prompting the audience to engage with its services immediately, converting interest into activity. - Finally, a disclaimer is provided, stating that "Cryptocurrency and digital token involve high risks..." This is intended to cover legal requirements. This element is delivered from an external source, presenting legally mandated information to ensure responsible investing practices.