How Belo Medical Group Philippines Advertises on Meta

# Ad summary This ad for Belo Beauty Cocktail features a woman with clear skin and neutral-toned makeup in front of a soft, light background, with the product name and a call to action to book an appointment. # Brand positioning Belo is presented as a provider of beauty solutions, specifically highlighted as a destination for individuals seeking rejuvenated skin through treatments like their 'Beauty Cocktail'. The brand positions itself in the market by offering ways to enhance skin's vitality. The ad emphasizes achieving a rejuvenated look, placing the brand within the emotional benefit space of enhancing confidence and self-perception through improved physical appearance. # Product The featured product is the Belo Beauty Cocktail, presented as a treatment for achieving beautifully rejuvenated skin. The product's unique selling point (USP) is its capacity to rejuvenate the skin. The ad encourages viewers to consider this treatment for their skincare needs, suggesting it is a worthwhile investment for achieving a rejuvenated look. # Visual style The ad has a highly polished, studio-shot aesthetic, reminiscent of a high-end beauty or skincare campaign. The image treatment includes soft, diffused lighting that emphasizes the model's skin, contributing to an overall impression of luxury and sophistication. The typography is clean and modern. The overall visual style aims for a clean and sophisticated look to immediately signal quality and trustworthiness. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action BOOK AN APPOINTMENT # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting a woman with clear, seemingly rejuvenated skin. This draws the viewer in by illustrating the desired outcome of using the advertised product from the perspective of the target customer. The objective is to showcase the product's benefit to the viewer. - The brand is then named along with the product, 'Beauty Cocktail' along with the promise of 'beautifully rejuvenated skin'. This establishes the brand and product and the benefit that comes with the product from the brand's perspective. The objective is to inform the viewer of the brand and product being advertised. - The ad concludes with the CTA to 'book an appointment' so the viewer can book the Beauty Cocktail treatment. This is from the brand's perspective. The objective is to persuade the viewer to purchase the product.

# Ad summary This ad for Belo Beauty Cocktail features a close-up of a woman with glowing skin. The ad emphasizes the product's ability to rejuvenate skin. # Brand positioning Belo is presented as a brand that focuses on beauty and skin rejuvenation. The brand aims to occupy a space in the consumer's mind as a provider of products that enhance the skin's natural beauty, promoting values of radiance and revitalization. The brand uses a soft, luxurious aesthetic with the focus on skin rejuvenation, indicating a position that possibly aligns with or pushes against category norms by prioritizing a beauty cocktail for naturally rejuvenated skin. # Product Belo Beauty Cocktail is presented as a product for achieving beautifully rejuvenated skin. The ad emphasizes the product's ability to revitalize the skin, promoting a youthful and radiant appearance. The target audience appears to be individuals seeking to improve their skin's overall look and feel. # Visual style The ad features a highly polished, studio-shot aesthetic with soft, diffused lighting to highlight the woman's radiant skin. The visual motif is clean and minimalist, focusing on the subject's natural beauty and the product's promise of rejuvenation. The image treatment includes subtle color grading to enhance the skin's glow and create a dreamy, ethereal atmosphere. The typography is carefully integrated, using elegant fonts and soft colors to complement the overall aesthetic. The style leans towards a high-design approach, prioritizing scannability and stop power in the feed. # Hooks Headline: beautycocktail # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a close-up shot of a woman with smooth, radiant skin, setting the stage for the promise of skin rejuvenation. The brand is telling the audience to visualize the positive outcome of using their product. - The text "Belo beautycocktail FOR BEAUTIFULLY REJUVENATED SKIN" is displayed, highlighting the product name and its intended benefit. The brand is clearly stating the product's purpose and the desired result.

# Ad summary This image ad shows a woman with clear skin who is advertising a Belo Beauty Cocktail product that will result in beautifully rejuvenated skin. # Brand positioning Belo is presented as a premium beauty brand focused on skin rejuvenation. The brand's positioning is centered around the concept of a "beauty cocktail," suggesting a blend of ingredients or treatments designed to enhance the skin's appearance. It aligns with values of luxury, effectiveness, and visible results. The brand appears to follow category norms by promising skin enhancement, but it pushes against the traditional approach by offering a more sophisticated and tailored solution. # Product The product being advertised is the Belo Beauty Cocktail, which is designed to rejuvenate the skin, though the method of delivery is not depicted. It is implied the product is for individuals seeking to enhance their skin's appearance and achieve a rejuvenated look. The USPs include the "beauty cocktail" formulation, promising a blend of effective ingredients for optimal results, and the rejuvenation benefit. The purchase barrier of effectiveness is addressed by showcasing clear, radiant skin, suggesting the product delivers visible results. # Visual style The ad employs a clean and elegant visual aesthetic. The production quality is highly polished, reminiscent of a professional studio shoot. The image treatment includes soft lighting and color grading to create a serene and luxurious atmosphere. The typography is integrated seamlessly, with a script-style font for the brand name and a bolder, sans-serif font for the product name. The visual style leans towards a high-design approach, aiming for a sophisticated and eye-catching appearance in the feed. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a woman with clear and radiant skin, setting the stage by showcasing the desired outcome of using the product. This is done from the perspective of the brand, aiming to capture the audience's attention and create interest in achieving similar results. - The Belo logo and product name, "beautycocktail," are prominently displayed alongside the tagline, "FOR BEAUTIFULLY REJUVENATED SKIN". This is presented from the brand's perspective, highlighting what they are offering and what the customer can expect, and reinforcing the brand's promise of skin rejuvenation.

# Ad summary The ad shows before and after photos of a woman's arm after a 360° liposuction. The 'before' photo shows the arm before the liposuction. The next photo shows the arm after two weeks, and the last photo shows the arm after two months. The brand promotes its 360° liposuction. # Brand positioning Belo Medical Group is presented as a high-end provider of cosmetic surgery. The brand focuses on visible transformations, offering solutions for people seeking to improve their physical appearance through medical procedures. By showcasing before-and-after results, the brand reinforces a functional positioning based on delivering tangible changes and desired aesthetic outcomes, contrasting with brands that might emphasize non-surgical or more natural enhancement methods. # Product The featured product is the Belo 360° Liposuction for arms, a cosmetic surgical procedure designed to remove excess fat and reshape the arms. The ad demonstrates its effectiveness by showing a patient's arm before the procedure, two weeks after, and two months after, illustrating visible improvements in the arm's contour and reduction of excess tissue. The product is intended for individuals seeking a more sculpted and toned arm appearance through surgical intervention. A clear USP is the comprehensive reshaping achieved through the '360°' approach. The ad addresses the purchase barrier of uncertainty by showcasing real results over a period, allowing potential clients to visualize the transformation journey and the lasting impact of the liposuction. # Visual style The ad uses a clinical, before-and-after style presentation, emphasizing the results of the procedure. It has a clean and straightforward layout with a neutral color palette. The visual style aims to convey professionalism and efficacy, typical of medical advertising. The images are presented in a grid format, contributing to the ad's structured and organized feel. The consistent lighting and simple background focus attention on the transformation. # Hooks Headline: 360° LIPOSUCTION ARMS # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by presenting the brand's name and the specific procedure being advertised. This establishes the service being offered and prepares the viewer for the results to follow. The brand is providing this information. - The ad shows a 'before' image of the patient's arm. This is included to set a baseline of the patient's original physique and highlight the subsequent transformation. The patient is the focus of this view. - Next, the ad presents an 'after two weeks' image, illustrating the initial results of the liposuction procedure. This highlights the immediate improvements in the arm's appearance. The patient is the focus of this view. - Finally, the ad reveals the 'after two months' image, showcasing the long-term results and continued improvement in the arm's shape. This reinforces the lasting effectiveness of the procedure. The patient is the focus of this view.

# Ad summary A beauty advertisement for Belo Genesis Lift featuring a model with bright, dewy skin, which aims to create the emotion of beautiful skin using Belo Genesis Lift. The brand promotes the product and beauty that you can achieve with it. # Brand positioning Belo is presented as a high-end skincare brand focused on skin lifting and anti-aging. The ad suggests that the brand occupies a premium space in the market, focusing on advanced skincare solutions. The brand aligns with a lifestyle of luxury and beauty, targeting consumers who value maintaining a youthful appearance. By focusing on a specific skin lifting procedure, Belo positions itself against generic skincare brands that offer broader solutions, pushing for specialized, effective treatments. The brand positioning is both functional (skin lifting) and emotional (achieving beautiful skin). # Product The featured product is Belo Genesis Lift, a skincare treatment designed to lift and rejuvenate the skin. The product aims to provide beautifully lifted skin. The ad doesn't explicitly mention ingredients, texture, or application methods, but it conveys that the product is part of a beauty regimen aimed at achieving a youthful and radiant look. The ad addresses the purchase barrier of skepticism by showcasing a model with visibly glowing skin, implying the product's effectiveness. # Visual style The ad features a highly polished, studio-shot image. There is a gradient effect that enhances the product, with a focus on clean typography and a soft color palette. The image treatment includes smooth lighting, background removal, and gentle color grading to enhance the dewy complexion of the model. This visual style is high-design, aiming to capture the viewer's attention. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases a model with glowing skin, meant to exemplify beauty, youth, and results. The intention is to illustrate the desired outcome of using the brand's product, presenting a visual promise to the audience. This is conveyed from the brand's perspective, showing their product's purported effects.

# Ad summary This image ad promotes Belo's Sunday Special at Belo Tomas Morato on May 17th. It invites customers to enjoy Sunday-exclusive promos and treats. # Brand positioning Belo is presented as an exclusive, high-end provider of beauty services. The invitation to 'Indulge in Sunday-exclusive promos and treats—curated just for you' and 'make your Sunday a Belo day' positions the brand as a premium experience. The brand leans into an emotional connection, encouraging customers to associate their Sundays with a sense of luxury and self-care at Belo. # Product The ad promotes 'Sunday-exclusive promos and treats' available at Belo Tomas Morato starting May 17th at 11:00 AM. The offer is presented as a curated experience, suggesting that these promos and treats are carefully selected and tailored to the customer's preferences. It encourages potential customers to visit and 'make your Sunday a Belo day,' positioning the brand as an essential part of a relaxing and indulgent Sunday experience. # Visual style The ad features a soft and elegant visual style, utilizing a muted color palette of light blue and white to create a serene and sophisticated aesthetic. The floral background adds a touch of nature and refinement, while the rounded rectangle with ornate corners frames the text in an organized and visually appealing manner. The typography is clean and legible, with a mix of cursive and sans-serif fonts contributing to an overall impression of understated luxury and personalized care. # Hooks Headline: Sunday SPECIAL # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting the 'Belo Sunday SPECIAL', immediately drawing attention to a special offer. The brand is speaking, establishing the main event and setting a tone of exclusivity. - The ad promises to 'Indulge in Sunday-exclusive promos and treats—curated just for you', further elaborating on the special offer. The brand is building on the initial announcement and appealing to the audience's desire for personalized experiences. - The ad provides specific details about the event, including 'May 17, 11:00 AM onwards at Belo Tomas Morato', giving practical information. The brand is ensuring clarity and encouraging direct action. - The ad concludes with an invitation to 'Come over and make your Sunday a Belo day', offering a lifestyle integration pitch. The brand is wrapping up by suggesting that Belo can be a regular, positive part of the audience's routine.

# Ad summary This ad features a celebrity with beautiful skin as she promotes a beauty product. # Brand positioning Belo is positioned as a premium beauty brand offering transformative skincare solutions. The ad focuses on rejuvenation, suggesting that the brand aims to help consumers achieve youthful and radiant skin. This positions Belo as a high-end brand that delivers effective results, differentiating itself through a focus on advanced skincare technology and celebrity endorsement. The brand is presented as aligned with a lifestyle of beauty and self-care, promoting the idea that customers should invest in their skin to maintain a youthful appearance. # Product The advertised product is Belo Beauty Cocktail, designed for beautifully rejuvenated skin. While the exact nature and application of the product are not explicitly detailed, the ad suggests it is a beauty treatment aimed at revitalizing and enhancing the skin's appearance. The product is for anyone looking to achieve a youthful complexion. The USP is that it is a 'beauty cocktail'. The product's primary purpose is rejuvenation, addressing concerns about aging skin and promoting a vibrant, youthful look. The ad entices the viewer to try the product by promising a transformation to beautifully rejuvenated skin. # Visual style The ad has a highly polished, studio-shot aesthetic. The image treatment includes soft lighting, background gradients, and possibly filters to enhance skin smoothness and overall radiance. The typography is clean and legible. The style aims to convey a sense of luxury, sophistication, and trustworthiness, typical of high-end beauty brands. The polished style may help grab attention but also blends with typical beauty ad norms. # Hooks Headline: Belo beauty cocktail # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a focus on a celebrity's radiant and seemingly flawless skin, immediately capturing attention and suggesting the kind of results achievable with the product. The intention is to draw viewers in with the promise of beauty and skin rejuvenation. The audience experiences this from a viewer's perspective. - The product name 'Belo Beauty Cocktail' is prominently displayed, introducing the brand and product as a solution for skin rejuvenation. This moment aims to establish the product as a key player in achieving beautiful, rejuvenated skin, as told from the brand's perspective. - The tagline 'FOR BEAUTIFULLY REJUVENATED SKIN' reinforces the product's purpose, further enticing viewers with the promise of youthful and revitalized skin. This is being told from the brand's perspective.

# Ad summary This image ad for Belo Shop promotes a discount of 10% off the customer's first order of Zo Skin Health products. # Brand positioning ZO Skin Health is presented as a provider of advanced skincare solutions, positioned within the dermocosmetics category due to its focus on science-backed formulations and dermatologist origins. The brand aims to occupy the space of a results-oriented skincare solution, appealing to consumers seeking effective treatments for skin health and rejuvenation. The brand's products suggest a commitment to dermatological science and a high standard of care. This brand positioning blends both functional and emotional aspects, promising tangible improvements in skin health and aesthetics, while also offering the emotional benefit of confidence through healthy, rejuvenated skin. # Product The ad features three ZO Skin Health products. The first is the Hydrating Cleanser, a cleanser packaged in a gray tube with a blue cap. The next product is the Balancing Cleansing Emulsion. It is also packaged in a white tube. Finally, the third product is the Radical Night Repair. It is packaged in a silver pump bottle with a blue cap. The ad is showcasing these products as effective solutions for skincare, highlighting their availability through Belo Shop and promoting them with an introductory offer. # Visual style The visual style of the ad is clean and modern, with a focus on the products and a clear, easy-to-read message. The use of a gradient background and reflective surfaces gives the ad a polished look. The typography is simple and legible, and the color palette is limited to grays, whites, and blues, creating a professional and trustworthy feel. # Hooks Headline: 10% OFF # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] - [object Object] # Storyline - The ad begins by showcasing the ZO Skin Health product line, visually presenting the Hydrating Cleanser, Balancing Cleansing Emulsion, and Radical Night Repair. This is intended to capture the viewer's attention with the range of products available. - The central focus is a large graphic that advertises '10% OFF YOUR FIRST ORDER,' which Belo Shop is conveying to incentivize immediate purchase. This message is designed to convert interest into action by highlighting savings. - The call to action 'SHOP NOW' encourages viewers to make a purchase. This is positioned as the final step in the narrative, from awareness of the products to the offer and finally, the direct prompt to buy from Belo Shop.

# Ad summary This ad features a close-up of a woman with clear skin and a shoulderless top. The ad promotes a "beauty cocktail" for beautifully rejuvenated skin. # Brand positioning Belo is presented as a premium skincare brand focused on achieving beautifully rejuvenated skin. The brand emphasizes simplicity and effectiveness, positioning itself as a purveyor of specialized beauty solutions that deliver visible results. By focusing on the promise of rejuvenated skin, Belo appeals to consumers seeking age-defying or skin-enhancing products. The brand aims to occupy the space of accessible luxury within the skincare market. # Product The advertised product is Belo's "beauty cocktail," positioned as a skincare treatment designed "for beautifully rejuvenated skin." The product is implied to be a liquid or serum, though its precise formulation is not explicitly detailed in the image. The ad emphasizes the outcome of using the product, highlighting its ability to rejuvenate the skin, leaving the skin of the model in the ad visibly clear and glowing. # Visual style The ad features a polished, studio-shot aesthetic. The image is brightly lit, creating a soft and diffused glow. The color palette is muted and focuses on light, airy tones, enhancing the overall sense of purity and rejuvenation. The typography is clean and modern, contributing to the ad's sophisticated and accessible feel. The layout is simple and direct, ensuring that the focus remains on the woman's skin and the product name. # Hooks Headline: None used # Benefits - [object Object] # Call to action LEARN MORE # Point of view - [object Object] # Storyline - The ad opens with a close-up of a woman with luminous skin, immediately drawing the viewer's attention to the results promised by the product. The intention is to showcase the effectiveness of the beauty cocktail in achieving rejuvenated skin, and the viewer experiences it from the brand's perspective. - Next, the ad displays the product name, "Belo beautycocktail," reinforcing brand recognition and introducing the product as the means to achieve the depicted skin quality. The intention is to clearly identify the product and associate it with the promise of rejuvenation, and the viewer experiences it from the brand's perspective. - The ad concludes with a call to action, "LEARN MORE," prompting the viewer to engage further with the brand. The intention is to convert interest into action, guiding potential customers to explore the product in more detail, and the viewer experiences it from the brand's perspective.

# Ad summary Image ad for Belo Shop promoting a 10% discount on first orders of ZO Skin Health products. # Brand positioning ZO Skin Health is presented as a brand sold through Belo Shop, which seems to be a beauty or skincare retailer. The brand is positioned as a provider of advanced skincare solutions. The clean product presentation and simple ad design contribute to an image of professionalism and clinical efficacy, suggesting a focus on delivering tangible results rather than fleeting trends or pampering. The products are intended for those who value a science-backed approach to skincare and are willing to invest in premium solutions. # Product The ad features a selection of ZO Skin Health products, including a Balancing Cleansing Emulsion in a white tube and a Sunscreen + Primer SPF 30 in a gray tube. The Balancing Cleansing Emulsion likely functions as a gentle cleanser suitable for daily use, while the Sunscreen + Primer SPF 30 is a dual-purpose product offering sun protection and a smooth base for makeup. Also featured are an unidentified product in a white tube and one in a silver pump bottle with a blue cap. The products are presented in sleek, minimalist packaging, reinforcing the brand’s focus on advanced skincare solutions. The products appeal to those who prioritize advanced skincare solutions and are seeking to invest in premium solutions. # Visual style The ad has a clean and minimalist aesthetic, employing a gradient background from white to gray to add depth. The product photography is well-lit and professionally composed, showcasing the ZO Skin Health items in a clean and clinical setting. The text is large, bold, and easily legible, ensuring the promotional offer is immediately visible. The overall effect is modern and polished, suggesting a high-end product with a focus on efficacy and simplicity. # Hooks Headline: 10% OFF # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with a straightforward offer: '10% OFF' and 'YOUR FIRST ORDER.' This serves as an immediate attention-grabber, enticing potential customers with a clear discount. The intention is to provide an incentive to new customers to make their first purchase. This is coming from the brand. - Next, the ad displays a selection of ZO Skin Health products, including cleansers and sunscreens. This shows the products being offered in the promotion, creating a visual representation of the potential benefits of the discount. The intention is to showcase the product range available to new customers. This is also coming from the brand. - The ad concludes with a call to action: 'SHOP NOW.' This directs viewers to take immediate action and explore the products. The intention is to guide the consumer toward making a purchase. This is coming from the brand.

# Ad summary Pia Wurtzbach showcases the Belo Genesis Lift which is an advanced, non-invasive lifting and rejuvenation treatment designed to lift, sculpt, and renew from within. # Brand positioning Belo Medical Group is presented as a high-end provider of cosmetic procedures. The ad features a celebrity, Pia Wurtzbach, to promote its services, suggesting a positioning that aligns with luxury and celebrity endorsements. The ad does not highlight pricing or financing options, indicating that Belo caters to clients who are less sensitive to price, and more interested in the promise of visible results. The tone is aspirational, with the goal of beauty and a more youthful appearance, and the brand aims to occupy a space in the consumer's mind as a premium cosmetic option. # Product The Belo Genesis Lift is an advanced, non-invasive lifting and rejuvenation treatment designed to lift, sculpt, and renew the face from within. It uses high-intensity focused ultrasound to lift and sculpt, plus advanced skin boosters to deeply hydrate, smoothen, and brighten the face from within. The ad targets those seeking a youthful appearance. It addresses concerns about the need for invasive procedures by promoting a non-invasive solution that delivers visible results. # Visual style The ad has a clean and polished aesthetic, indicative of a high-end brand. The video combines direct address from a celebrity with clinical shots of the procedure. The editing style includes smooth transitions and dissolves between clips. The pacing is moderate, with cuts timed to the music at the beginning and end of the ad, but slower during the procedure descriptions. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Pia Wurtzbach introduces herself to the camera. - 00:02–00:07 Pia shares that she is getting the Genesis Lift to give her a nice lift and glow. - 00:07–00:08 Text overlay displays the name of the procedure. - 00:08–00:11 The ad transitions to a close up of someone receiving the procedure as text overlay describes the Genesis Lift. - 00:12–00:14 Text overlay appears to describe that the procedure uses high-intensity focused ultrasound. - 00:15–00:20 The ad transitions to show the advance skin boosters that deeply hydrate, smoothen, and brighten from within. - 00:20–00:23 Pia appears with the results of the procedure, smiling to the camera.

# Ad summary The video promotes Belo Genesis Lift, with a woman explaining her dissatisfaction with her RBF and explaining that she consulted with Dr. JP who recommended this treatment for a natural, glowing lift. The ad shows her assessing her skin and receiving the treatment, and ends with her showing and claiming that the swelling isn’t visible and that it lifted her face and gave her skin a dewy glow. # Brand positioning Belo Medical Group is presented as a high-end aesthetic clinic offering the Belo Genesis Lift. The clinic itself appears modern, clean, and professional. Belo is positioned as an expert in skin care and is willing to provide individual treatments for their customers, by first assessing and scanning their skin, and then coming up with a solution for them. They focus on delivering natural looking results, with radiant skin from within. # Product The Belo Genesis Lift is a facial treatment administered by Belo Medical Group, designed to lift and refresh the face. The treatment uses gentle ultrasound energy to lift and tighten the deeper layers of your skin and delivers skin-boosting ingredients like vitamins and hydration to help your skin repair, glow, and renew from within. It helps define areas like the jawline, cheeks, and eyes for a natural looking lift and healthier, more radiant skin over time. The benefits are seen just one day after treatment and the swelling is not visible. # Visual style The ad has a polished, commercial aesthetic with smooth transitions and natural lighting. The production quality is high-end, lending an air of sophistication and trustworthiness to the brand. The pacing is moderate, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Do check out Belo's Genesis Lift and let me know what you think! # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:14 The woman shares her Resting Blank Face and explains she looks sad and tired, even though she’s really happy, and wants to do something about it. - 00:14–00:21 She goes to the Belo clinic, saying it’s always lovely and calming being there. - 00:21–00:35 She shows a before and after of getting her skin assessed, and then being consulted by Dr. JP. - 00:35–01:03 Dr. JP explains that the Belo Genesis Lift refreshes your face in two simple ways: first, it uses gentle ultrasound energy to lift and tighten the deeper layers of your skin and defines the jawline, cheeks and eyes. Then, it delivers skin boosting ingredients like vitamins and hydration to help your skin repair, glow and renew from within for a natural looking lift on the outside with healthier and more radiant skin over time. - 01:03–01:14 The woman shows her results one day after the treatment and claims that the swelling is not visible and that her face looks lifted and her eyes less sunken, adding that her skin has a dewy feel and that she’s achieved glass skin. - 01:15–01:24 The woman explains that the result is impressive and that she would definitely recommend, ending with a CTA to check it out and let her know what you think.

# Ad summary In this ad, Pia Wurtzbach promotes the Belo Genesis Lift, an advanced, non-invasive lifting and rejuvenation treatment. The ad features shots of her receiving the treatment, highlighting the process, its skin-boosting capabilities, and the resulting lift, sculpt, and renewed appearance. # Brand positioning Belo Medical Group is positioned as an expert in advanced skincare and aesthetic treatments. The brand is presented through the lens of its high-end offerings, such as the Belo Genesis Lift. By featuring influencer Pia Wurtzbach, the brand associates itself with celebrity endorsements and a luxury lifestyle, indicating it aims to occupy a space of premium skincare solutions. This suggests a brand that emphasizes functional benefits like lifting and sculpting, combined with the emotional appeal of achieving a youthful and radiant appearance. The brand seems to follow category norms by focusing on advanced technology and expert care, setting a standard for high-quality aesthetic treatments. # Product The Belo Genesis Lift is advertised as an advanced, non-invasive lifting and rejuvenation treatment designed to lift, sculpt, and renew the skin from within. It utilizes High-Intensity Focused Ultrasound to lift and sculpt the face. Additionally, it incorporates advanced skin boosters to deeply hydrate, smoothen, and brighten the skin. The treatment is suitable for anyone seeking a non-surgical way to enhance their facial features and improve skin quality. The Belo Genesis Lift addresses the purchase barrier of invasive procedures by offering a non-invasive alternative that promises significant results. The ad emphasizes that the product provides a comprehensive approach to facial rejuvenation, combining lifting, sculpting, hydration, and brightening effects, making it a worthwhile investment for those looking to enhance their natural beauty. # Visual style The ad has a polished aesthetic with clean shots and smooth transitions. The production quality is high, which supports the luxury and high-end positioning of the brand. The editing style includes quick cuts during the treatment scenes, showcasing different aspects of the procedure and text timed to the music. The pacing is moderate, with consistent cuts to maintain viewer engagement and highlight the benefits of the treatment. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 Pia Wurtzbach greets the audience and mentions she's going to do a few things to get a nice lift and glow. - 00:07–00:12 The ad introduces the Belo Genesis Lift as an advanced, non-invasive treatment designed to lift, sculpt, and renew from within. - 00:12–00:15 The ad highlights that the treatment uses High-Intensity Focused Ultrasound to lift and sculpt the face. - 00:15–00:20 The ad explains that the treatment has advanced skin boosters to deeply hydrate, smoothen, and brighten the skin from within. - 00:20–00:23 The ad shows Pia with her newly sculpted face after having undergone the Belo Genesis Lift.

# Ad summary This ad encourages new customers to book a treatment with Belo and get a free consultation on Mondays. # Brand positioning Belo is presented as an established brand offering treatments. The ad directly addresses new customers, using simple and direct language. The brand offers a functional service for consultations. The ad promotes accessibility for first-time customers by offering free Monday consultations. # Product The ad promotes Belo treatments. It highlights the opportunity for new customers to book a treatment and receive a free consultation every Monday. The ad clarifies that the offer is for non-surgical consultations only and excludes pathological cases. The ad does not explicitly describe the treatments offered, instead focusing on the accessibility of consultations for potential new clients. # Visual style The ad features a clean and minimalist design with a focus on text. The color palette is neutral and muted, with a focus on the text. The layout is simple and functional, with clear typography. The overall aesthetic is modern and uncluttered. # Hooks Headline: New to Belo? # Benefits - [object Object] # Call to action BOOK NOW # Point of view - [object Object] # Storyline - The ad begins by welcoming potential customers who are new to Belo, immediately setting the stage for an introductory offer. The brand is communicating directly to this audience. - Belo follows this by directly prompting viewers to book a treatment and offering an incentive of a free consultation every Monday. The brand's intention is to directly encourage booking by highlighting a promotional offer. - The ad concludes by clarifying the terms of the consultation offer, specifying that it is limited to non-surgical consultations and excludes pathological cases. The brand aims to manage expectations and ensure transparency regarding the consultation offer.

# Ad summary This ad promotes the Belo Genesis Lift service by featuring a model with golden lighting and simple text in order to promote the brand. # Brand positioning Belo Medical Group positions itself as a provider of advanced aesthetic solutions, emphasizing its commitment to beauty and innovation. The brand promotes a luxury experience, promising customers beautiful and lifted skin. By focusing on specialized treatments like the Genesis Lift, Belo suggests a dedication to pioneering technology and expertise in the cosmetic field, aiming to be perceived as a high-end, results-driven destination for those seeking aesthetic enhancements. # Product The Belo Genesis Lift is a cosmetic procedure designed to lift and rejuvenate the skin. This service is promoted for anyone desiring beautifully lifted skin, and the ad is designed to convey the luxury and sophistication associated with Belo Medical Group's offerings. The ad does not explicitly detail the procedure itself, but focuses on the promise of enhanced skin appearance, suggesting that it is a premium treatment for achieving a youthful and refreshed look. # Visual style The ad exhibits a polished, high-end aesthetic through its studio-shot quality and a focus on a clear complexion. The visual motif centers around soft, diffused golden lighting that enhances the model's features and skin texture. The image treatment includes color grading to enrich the gold tones and likely involves background removal and retouching to focus attention on the model. The simple typography integration with a sans-serif font maintains a clean, modern look that is scannable. The ad contrasts typical platform norms by avoiding any busy elements, focusing instead on a refined visual that emphasizes the luxury of the service being advertised. # Hooks Headline: Belo genesislift # Benefits - [object Object] # Features - [object Object] # Call to action BOOK AN APPOINTMENT # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of a woman with radiant skin, which immediately aims to captivate the viewer by showcasing the aesthetic results achievable through the promoted service, presented from the customer's perspective. - The name of the procedure, Belo Genesis Lift, is prominently displayed to brand the service and immediately communicate the specific offering being promoted, presented from the brand's perspective. - The phrase "FOR BEAUTIFULLY LIFTED SKIN" clarifies the benefit of the procedure, emphasizing the intended result for the viewer, presented from the brand's perspective. - The "BOOK AN APPOINTMENT" call to action (CTA) provides a direct next step for interested viewers, encouraging immediate engagement, presented from the brand's perspective.

# Ad summary This image ad promotes Belo, a beauty treatment center. The ad's offer is a free consultation every Monday when booking a treatment. # Brand positioning Belo is presented as a high-end beauty and treatment center. The brand occupies a space in the consumer's mind as a provider of luxurious and effective beauty treatments, focusing on aesthetic enhancements. The values the brand aligns with are sophistication, advanced skincare, and personalized service. It positions itself as a go-to destination for those seeking professional beauty treatments, ensuring a blend of beauty and care. # Product The ad promotes booking a treatment with Belo. The treatment is for anyone interested in beauty enhancements and skincare solutions. The offer includes a free consultation every Monday, as stated. This aims to reduce purchase barriers by providing an opportunity for potential customers to receive expert advice before committing to a treatment. The ad focuses on encouraging viewers to book a treatment by sweetening the deal with a free consultation. # Visual style The ad has a clean, minimalist aesthetic with a focus on simplicity and elegance. The production quality is high, and the image is studio-shot. The visual motifs include a clean layout and easy-to-read typography. The image treatment includes subtle color grading. The typography integration is large, bold, and caption-style. # Hooks Headline: New to Belo? Book a treatment with us and get your consultation for free every Monday. # Benefits - [object Object] # Features - [object Object] # Call to action BOOK NOW # Point of view - [object Object] # Storyline - The ad begins by asking "New to Belo?" from the brand's perspective to engage potential new customers and create a welcoming atmosphere. The message intends to capture the attention of those who may not be familiar with the brand and encourage them to explore its offerings. - The ad continues by saying "Book a treatment with us and get your consultation for free every Monday." The brand is now enticing potential customers with an offer to book a treatment, accompanied by a free consultation to address concerns, questions, and build trust.

# Ad summary This ad promotes the opportunity to book a treatment with Belo and receive a free consultation every Monday. # Brand positioning Belo is presented as a provider of aesthetic treatments. The brand seems to occupy a space in the market for those seeking professional skincare and cosmetic procedures. The tone is sophisticated and offers a sense of luxury. By offering free consultations on Mondays, Belo aims to lower the barrier to entry and encourage potential customers to explore their services. # Product The ad promotes the booking of treatments offered by Belo. Included with booking a treatment, the user receives a free consultation every Monday. A Php 500 booking fee is mentioned, which is fully redeemable on any procedure, addressing a potential purchase barrier by highlighting the fee's applicability towards the treatment. # Visual style The ad has a minimalist design. It features a clean layout with a focus on typography against a plain background. The production quality appears high, with attention to detail in font choices and alignment. It mimics a sleek, modern aesthetic. # Hooks Headline: Book a treatment with us and get your consultation for free every Monday. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action BOOK NOW # Point of view - [object Object] # Storyline - The ad starts by stating "Book a treatment with us and get your consultation for free every Monday." This is intended to immediately grab the viewer's attention by presenting a straightforward offer of a free consultation. The brand is telling the story from the brand's perspective, clearly conveying the offer and benefit to the user. - The ad then mentions "With a Php 500 booking fee fully redeemable on any procedure." This phrase qualifies the offer by mentioning the Php 500 booking fee. The brand is telling the story from the brand's perspective by clarifying the offer. - The ad includes a "BOOK NOW" call to action. This drives the viewer to the next step, booking the treatment, by providing a button. The brand is telling the story and clearly conveys that the viewer can book their treatment. - The ad ends with "Non-surgical consultations only; pathological cases excluded. Terms and conditions apply." This phrase is intended to clarify the scope of the offer by excluding surgical consultations and pathological cases, and also directs the viewer to the terms and conditions. The brand is telling the story to be transparent and legally compliant.

# Ad summary The ad promotes booking a treatment with Belo and getting a free consultation every Monday. The ad also mentions a Php 500 booking fee that is fully redeemable on any procedure. The ad is simple and clean, with a focus on the offer. # Brand positioning Belo is presented as an established and professional brand in the aesthetics and beauty treatment industry. The focus on medical procedures and consultations, along with the clean and simple design, implies a trustworthy and sophisticated brand. Belo aims to occupy a space in the consumer's mind as a provider of high-quality aesthetic treatments. The brand promotes a lifestyle of self-care and enhancement, aligning with values of beauty and confidence. The brand ignores category norms by focusing on treatments and procedures that are medically-based, which implies credibility. The brand's positioning is functional because it focuses on specific treatments, but there is also an emotional aspect related to self-enhancement. # Product The ad promotes the opportunity to book a treatment with Belo and receive a free consultation every Monday. The ad mentions a Php 500 booking fee that is fully redeemable on any procedure. This implies that any customer booking a treatment can have their booking fee used for the procedure. The promotion is targeting individuals interested in aesthetic treatments. The ad addresses the purchase barrier of uncertainty by offering a free consultation, which helps potential customers understand their options and the benefits of the treatments. This encourages people to make a booking. # Visual style The ad's visual aesthetic is clean, simple, and elegant. The design employs a minimalist approach with a neutral color palette and classic typography. The layout is straightforward and easy to read, focusing on clear communication of the offer. The production quality appears highly polished and professional, which suggests a focus on sophistication and credibility. The typography is integrated smoothly, and the design feels native and non-disruptive. # Hooks Headline: Book a treatment with us and get your consultation for free every Monday. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action BOOK NOW # Point of view - [object Object] # Storyline - The ad starts by introducing the brand, Belo, to establish credibility. The message is to build brand recognition and associate it with beauty treatments. The brand is telling this part of the story. - The ad then presents the main offer, which is to book a treatment and get a free consultation every Monday. The message here is to entice potential customers to book a treatment by offering a valuable incentive. The brand is communicating this offer. - The ad clarifies that there is a Php 500 booking fee, which is fully redeemable on any procedure. This is to reassure customers that their money will be used towards the treatment, removing any hesitation to pay the booking fee. The brand is communicating this clarification. - The ad finishes with a call to action 'BOOK NOW' to prompt immediate booking. The message is to encourage the customer to take advantage of the offer immediately. The brand is communicating this prompt.

# Ad summary This image ad promotes Belo Alabang, a business with a physical location that is open Monday through Sunday. The ad emphasizes its physical location and welcomes people to visit. # Brand positioning Belo Alabang is presented as a local establishment in the beauty and wellness category. The brand aims to occupy a space in the consumer's mind as a welcoming place, as indicated by the phrase "Welcome Home To." The overall tone is inviting and suggests a focus on customer experience and personalized service, setting it apart from more clinical or impersonal competitors. The brand aims to foster a sense of belonging and comfort. # Product The product being advertised is the physical location of Belo Alabang, a beauty and wellness center. The ad showcases the establishment's modern architectural design and lush landscaping. The ad highlights that it is open seven days a week. The location is in Westgate Center, Filinvest Ave., Muntinlupa, 1781 Metro Manila. Operating hours are from 9 AM to 7 PM from Monday to Saturday and 9 AM to 5 PM on Sundays. The ad is designed to encourage people to visit the location. # Visual style The ad has a clean and modern visual style, with a focus on architectural aesthetics and natural elements. The production quality appears high, with professional photography and attention to detail in the building's design and landscaping. The image treatment includes soft lighting and muted colors, creating a serene and inviting atmosphere. The typography is simple and elegant, complementing the overall aesthetic. The visual style is designed to convey sophistication and professionalism, aligning with the brand's image as a premium beauty and wellness center. The layout is straightforward, prioritizing scannability and delivering essential information concisely. # Hooks Headline: WELCOME HOME TO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by warmly inviting the viewer to Belo Alabang, with the message "WELCOME HOME TO Belo Alabang." This creates a sense of familiarity and comfort, welcoming potential customers to the establishment. This message is told from the brand's perspective. - The next beat transitions to a visual presentation of Belo Alabang's physical location. This reinforces the brand's presence and invites potential customers to visit. The brand provides a clear sense of place and setting. This is a visual presentation, told from the brand's perspective. - The ad concludes by providing essential information such as the location address and operating hours. This information serves to facilitate a visit from potential customers and ensures convenience. This message is presented from the brand's perspective.

# Ad summary This ad for Belo Illuminating Soap features product details and benefits. # Brand positioning Belo is presented as a brand focused on illuminating and improving skin health. The brand aims to occupy a space in the consumer's mind as a provider of solutions that repair skin damage, hydrate and soothe irritation, and gently exfoliate for a healthy glow. The brand's positioning is functional, emphasizing the effectiveness and ingredients of its products. # Product The Belo Formula Illuminating Soap is a skincare product designed to repair skin damaged by free radicals, hydrate and soothe, reducing redness and inflammation, and provide gentle exfoliation to reveal a smooth, healthy glow. The product contains salicylic acid to achieve these benefits. It is presented as a solution for those seeking to improve their skin's overall health and appearance. # Visual style The ad has a clean, minimalist aesthetic with a focus on product visibility and information clarity. The production quality appears to be studio-shot with soft lighting and background blur. The visual motifs include rounded rectangles and soft gradient backgrounds, giving the ad a gentle and approachable feel. Typography is integrated in a straightforward, legible manner. The style aims for a modern and sophisticated look to capture attention. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases the Belo Formula Illuminating Soap. The intention is to highlight the product as the primary focus, demonstrating what the brand is offering. The audience experiences this from the brand's perspective. - The ad lists the benefits of the soap, including repairing skin damaged by free radicals, hydrating and soothing to reduce redness and inflammation, and containing salicylic acid for gentle exfoliation to reveal a smooth, healthy glow. The ad informs the consumer of all the positive outcomes of using the product from the brand's perspective, telling a story about the product's effectiveness.