How Bank of America Advertises on Meta

# Ad summary This Bank of America ad features USMNT defender Diego Luna receiving supportive messages from his brother. It touches on themes of personal achievement, mental health, and familial support. # Brand positioning Bank of America is presented as a brand that cares about supporting individuals in achieving their goals. The ad emphasizes a commitment to promoting mental health awareness and fostering a culture of support. This is positioned as more than just a financial institution, but rather as a partner in helping individuals thrive both on and off the field. By partnering with USMNT players and focusing on mental health, Bank of America aims to align with values such as resilience, determination, and well-being, setting it apart from competitors that may focus solely on financial services. # Product This ad does not promote a specific product of Bank of America. Instead, the ad presents the brand as a supporter of both USMNT and the emotional wellbeing of the players, specifically Diego Luna. The ad conveys that Bank of America values hard work and the importance of mental health, especially when pursuing success. This ad normalizes discussing mental health amongst new generations and being able to seek help from others. # Visual style The ad has a mixed visual style. It combines footage from a professional camera of soccer player Diego Luna with the footage in a smaller window, of his brother which is in a selfie style. The editing style combines quick cuts and static shots to maintain a consistent pace throughout the ad. The overall production quality appears to be a hybrid between UGC and a polished commercial, which helps to convey a sense of authenticity and relatability while still maintaining a professional look. The ad follows a consistent pacing, with cuts timed to music beats and voiceover lines. This audio-visual sync enhances the overall engagement and appeal of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:06 Armando Luna is on screen in a small window addressing his brother. - 00:01–00:06 Armando talks about how proud he is of Diego and his accomplishments. - 00:07–00:16 Armando continues and reflects on the two decisions Diego made that he is proud of. - 00:17–00:27 Armando believes those decisions taught him that taking risks can lead to great success. Armando continues to talk about how Diego has given him the strength to train. - 00:28–00:28 Diego starts talking. - 00:31–00:40 Diego says he's so proud and for everything he has taught him. Diego believes he has helped him with mental health and with difficult things in his life. - 00:41–00:48 He believes he can teach the new generation to be able to talk to someone and get help. - 00:49–00:57 He mentions how he will call him and thank him.

# Ad summary This ad features soccer player Diego presenting the theme of empowerment through strength and mental health. He states that vulnerability isn't a weakness. The brand is Bank of America, as the ad features the Bank of America logo. # Brand positioning Bank of America is presented as a brand that supports athletes and promotes empowerment. The brand aligns with values of strength and mental well-being. Bank of America pushes against traditional norms by associating financial services with vulnerability and personal strength, aiming to occupy a space in the consumer's mind as a supporter of holistic well-being. This brand positioning is emotional, focusing on empowerment and aligning with a positive lifestyle. # Product Bank of America is not directly selling its financial products in this ad. Instead, it is promoting its association with the FIFA World Cup 2026 and supporting athletes like Diego to empower others. The ad focuses on the message that vulnerability is a strength, which Bank of America wants to be associated with. # Visual style The ad has a casual, UGC-style feel, with natural lighting in the outdoor setting. The editing includes quick cuts between shots, with a conversational tone. The production quality is high, though the location has the visual appearance of a park or sports complex. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Diego is asked what he would like the power to do, sitting on the bench holding a soccer ball. - 00:01–00:03 Diego is standing on a bridge and says, "Besides representing team USA?" - 00:03–00:05 Diego responds back on the bench with the ball that representing team USA was huge, he feels that. - 00:05–00:08 Diego standing on a bridge again says, "It wasn't easy, especially playing with a busted-up nose." - 00:08–00:10 Back on the bench, Diego says he wants to prove that strength is taking care of your mental health. - 00:11–00:15 On the bridge, Diego states, "We know that vulnerability isn't a weakness, it's what pushes you to the next level." - 00:15–00:16 Diego is back on the bench thanking Diego.

# Ad summary This ad features Diego Luna, a member of the USMNT, standing next to a screen with a question in Spanish, '¿Qué quieres lograr?' which translates to 'What do you want to achieve?'. The ad aims to inspire viewers by associating the brand with the aspirations of a well-known athlete. # Brand positioning The brand is presented as a source of inspiration and support for achieving personal goals. By featuring a successful athlete like Diego Luna, the brand aligns itself with ambition, determination, and high performance. The brand seeks to occupy a space in the consumer's mind as a motivator and enabler of success, appealing to those who aspire to achieve their dreams. The brand emphasizes emotional connection rather than functional superiority. # Product The ad promotes a concept of personal achievement and goal setting rather than a specific physical product. The advertisement features a screen asking, "¿Qué quieres lograr?" (What do you want to achieve?), suggesting that the brand's purpose is to help individuals define and pursue their aspirations. This aligns the brand with ambition and self-improvement, encouraging viewers to reflect on their personal goals and associate the brand with their pursuit of success. # Visual style The ad has a straightforward and simple visual style, emphasizing the message and personality of Diego Luna. The image has a slightly grainy quality, suggesting a documentary or behind-the-scenes feel. The color palette is dominated by blues, whites, and reds, aligning with the USA sports team branding. # Hooks Headline: ¿Qué quieres lograr? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of Diego Luna, a member of the USMNT. This immediately establishes a connection with sports and achievement, using his image to capture the audience's attention. The intention is to leverage his recognition and credibility to draw viewers in, positioning the ad with a familiar and respected face. The audience experiences this from an external source. - Luna is standing next to a screen displaying the question '¿Qué quieres lograr?' (What do you want to achieve?). This poses a direct challenge to the viewer, prompting reflection on their personal goals. The intention is to encourage viewers to consider their own aspirations, subtly linking these ambitions to the brand. The audience experiences this question from the brand, as it's presented on a digital interface typically associated with brand communication.

# Ad summary This ad features Diego Luna wearing a USA soccer jersey standing next to an advertisement with the question, "¿Qué quieres lograr?" # Brand positioning This ad features the United States Men's National Soccer Team (USMNT). The ad is designed to tap into emotional connection and pride, positioning the brand as representative of national values and aspirations, specifically achievement and personal growth. The focus is on the athlete's personal identity (represented by Diego Luna) and goals, which are then associated with the USMNT brand. It seeks to inspire fans by aligning the team with universal values of ambition and accomplishment, moving beyond the sport to evoke feelings of pride, patriotism, and personal relevance. # Product This ad features a white USMNT soccer jersey. The jersey has red and blue accents at the collar and on the sleeves. The Nike swoosh and US Soccer logo are both printed on the front. The jersey is being promoted in the context of a soccer campaign that asks the question "¿Qué quieres lograr?", which translates to "What do you want to achieve?" in English. The goal is to encourage viewers to strive for their dreams, associating the product with a message of personal ambition and achievement. # Visual style The ad has a realistic and personal visual style, enhanced by clean studio lighting to bring out the details in the product. The image is well-lit to focus on the athlete and the jersey. The ad features a direct and authentic portrayal of the athlete, giving the ad an honest and relatable feel. The ad evokes a sense of aspiration through its combination of athletic representation and motivational questioning. # Hooks Headline: ¿Qué quieres lograr? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases Diego Luna, a member of the USMNT, posing in a soccer jersey with his arms crossed. The intent is to establish a personal connection with the audience by featuring an athlete who is also an individual with his own story. - Next to Diego is a poster with the question "¿Qué quieres lograr?", which means "What do you want to achieve?" This encourages the audience to reflect on their own ambitions and goals, aligning the USMNT brand with a broader message of personal growth and achievement.

# Ad summary This ad features Diego, a soccer player and Bank of America partner, who discusses his mental health journey while training for Team USA. Through a dual narrative of Diego interviewing himself, the ad emphasizes that seeking help when needed is a sign of strength. # Brand positioning This ad features Bank of America and presents the brand as a supporter of athletes' mental health. Bank of America aims to occupy a space in the consumer's mind as a brand that recognizes and values the challenges that athletes face beyond their physical performance. They align with values of vulnerability, seeking help, and mental health. The brand promotes a message of strength through openness and support, pushing against the traditional norm that athletes should always be stoic and self-reliant. This positioning is both functional, through their financial support, and emotional, by aligning with a message of empowerment and mental well-being. # Product This ad promotes Bank of America as a financial institution that supports athletes. The ad does not explicitly mention Bank of America's financial products or services. Instead, it focuses on the bank's support for athletes and their mental health, positioning Bank of America as an organization that values athletes' well-being. This can indirectly encourage the target audience to view the bank positively and consider it when making financial decisions. # Visual style The ad has a clean, modern aesthetic with natural lighting in the outdoor scenes and stadium lighting in the other scenes. The editing style includes static shots and smooth transitions. The production quality is polished, lending a commercial feel. The pacing is moderate, with cuts timed to emphasize key moments. This pace helps to keep the viewer engaged without feeling rushed. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with Diego, a soccer player, sitting on the bleachers at a soccer field. The message conveyed here is Diego is being interviewed by himself, discussing his goals as an athlete. The perspective is from the brand, showcasing Diego as a Bank of America partner. - 00:01–00:03 00:01–00:03 Diego answers his own question, saying he wants to represent Team USA, conveying his ambition and pride, showing Diego's perspective and is conveyed through his confident tone and direct eye contact. - 00:03–00:07 00:03–00:07 Diego interviewing himself says "That was huge!" conveying his pride in achieving his goal. He then explains it wasn't easy, especially while playing with a busted-up nose, conveying the challenges he faced. - 00:08–00:10 00:08–00:10 Diego sitting on the bleachers continues with the interview, stating that he wants to demonstrate the power of taking care of your mental health, conveying that mental health is important. The audience experiences Diego's perspective through his tone of inspiration. - 00:10–00:15 00:10–00:15 Diego standing at the pier says that being vulnerable is not a weakness and seeking help when needed makes you stronger, conveying the importance of seeking help.

# Ad summary This ad for Bank of America features a conversation with Diego, an athlete on Team USA. He discusses what he wants to achieve and the struggles he has faced to get there. He says that it is important to take care of your mental health and that it is not a weakness to ask for help. # Brand positioning Bank of America aims to occupy a space in the consumer's mind as a brand that supports athletes and the pursuit of dreams. The brand aligns with values such as determination, resilience, and mental well-being. Bank of America seeks to establish an emotional connection with its audience by showcasing its support for Team USA athletes and promoting the importance of mental health. This brand positioning serves both a functional purpose by associating the brand with the achievement of greatness and an emotional purpose by associating with values of strength and vulnerability. # Product This ad does not directly feature or promote any specific Bank of America product or service. Instead, it focuses on associating the brand with the values of ambition, resilience, and mental well-being by showcasing its support for Team USA athletes. This is achieved through the interview with Diego, who talks about his aspirations, struggles, and the importance of mental health. The ad serves to build brand awareness and affinity by aligning Bank of America with these positive attributes. # Visual style The ad features a natural, candid visual style with a focus on authenticity. The editing is minimal, with static shots and smooth transitions, giving the impression of a real conversation. The production quality is hybrid, combining elements of a polished commercial with a UGC feel. The pacing is consistent, allowing the viewer to fully absorb the message. There is no clear audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a question posed to Diego: "¿Qué quieres lograr?", or "What do you want to achieve?" This question is intended to immediately engage the viewer by presenting a universal theme of aspiration and setting up a dialogue with the athlete. - 00:01–00:03 Diego answers that he wants to represent Team USA. This statement conveys ambition and the pursuit of excellence, aligning the athlete's goals with the brand's values. - 00:03–00:07 He follows by saying "That was huge! I feel that", followed by "Yeah, no fue fácil!", or "Yeah, it was not easy!" He then continues this thought with "Especially playing with a busted-up nose." These sentences acknowledge the challenges and sacrifices involved in achieving greatness. The dialogue is delivered in a conversational tone, making the athlete relatable and genuine. - 00:07–00:15 Diego states, "Demostrar el poder of taking care of your mental health", or "Show the power of taking care of your mental health." He continues this thought with "Sabemos que ser vulnerable is not a weakness," or "We know that being vulnerable is not a weakness." He then follows with "Es buscar ayuda cuando lo necesitas, that's what makes you stronger," or "It is seeking help when you need it, that's what makes you stronger." The dialogue concludes by emphasizing the importance of mental health and seeking help, portraying vulnerability as a strength. This message is intended to resonate with viewers, promoting the idea that prioritizing mental well-being is essential for personal growth and success.

# Ad summary Young children discuss what their favorite thing about golf is and each mentions different reasons. A closing text overlay asks what you would like the power to do, referring to how the Bank of America program can help. # Brand positioning The ad features Bank of America's Golf With Us program. It aims to align the brand with supporting children's sports and family engagement. It emphasizes accessibility to golf, seemingly pushing against the perception of golf as an exclusive or inaccessible sport. The positioning is emotional, focusing on the enjoyment and personal growth children experience through golf. # Product The ad promotes Bank of America's Golf With Us program. It is for youth ages 6-18. The ad doesn't explicitly detail the program mechanics but implies that it provides access to golf and fosters family engagement. USPs include enabling children to play golf, spend time with family, enjoy fresh air, exercise, and find personal enjoyment. The ad addresses the potential barrier of golf being perceived as inaccessible by highlighting the program's focus on youth and inclusivity. The ad is trying to convey that the program makes golf a fun and accessible activity for kids and their families. # Visual style The ad has a polished, commercial feel, with bright natural lighting and clear shots. The editing style includes quick cuts between different children and scenes, maintaining a consistent, upbeat pace. The visuals are timed to match the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A young child is sitting in a director's chair on a golf course and is asked what his favorite thing about golf is. - 00:02–00:05 The young boy responds, but says he forgot what his favorite thing about golfing is. - 00:05–00:07 Another young girl sitting in a director's chair on the golf course says her favorite thing about golf is playing with her dad and sister. - 00:07–00:09 A young girl walking down the golf course says her favorite thing about golf is the fresh air and nice grass. - 00:09–00:13 Another young child, sitting in a director's chair on a golf course, says her favorite thing about golf is exercise and that it means a lot to her. - 00:13–00:15 A text overlay appears, asking what you would like the power to do, implying that Bank of America and golf can provide these things.

# Ad summary A Bank of America ad promoting their partnership with the Golf with Us organization. The ad features a young girl participant who discusses her goals in golf and life while on the course. # Brand positioning Bank of America is presented as a supporter of youth development in golf. The brand is positioning itself as empowering young individuals through their Golf with Us program, aligning with values of opportunity and personal growth. The ad emphasizes the brand's commitment to providing resources and opportunities for young golfers, distinguishing itself from banks that may not actively engage in youth sports programs. It takes a functional approach by highlighting specific activities of the partnership, reinforcing their brand mission. # Product The advertised product is the Golf with Us program, a partnership between Bank of America and a youth golf organization. The program is for youth, ages 6 to 18. It offers free memberships for youth, with membership expiring after one year. The offer is available to new Youth on Course members only. The program requires activation, and other limitations apply. Details can be found at BofA.com/golfwithus. # Visual style The ad has a clean and bright aesthetic with natural lighting. The visuals alternate between shots of Cora speaking directly to the camera, action shots of her playing golf, and overlaid text on a white background. The editing rhythm is moderately paced, syncing with the voiceover. The overall feel is polished yet authentic, aiming to resonate with a broad audience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Join now at BofA.com/GolfWithUs # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a series of photographs being placed down on a surface. - 00:02–00:03 A 9-year-old girl named Cora A., identified as a 'Golf with Us Participant,' states that she gets intimidated when she gets stuck in a bunker. This sets the stage for a discussion about overcoming challenges in golf. - 00:04–00:08 She shares that her sister taught her to keep going and practicing, indicating the importance of perseverance. - 00:09–00:11 The ad cuts to Cora holding a tablet and sitting in a chair with a golf course in the background. Cora is asked what her goals are in golf and in life, conveying a deeper focus on her aspirations. - 00:11–00:12 Cora responds with "Going pro," showcasing her ambition and dedication. - 00:12–00:13 The ad cuts to text on a white screen, asking what would Cora like the power to do. This segues into showcasing the brand. - 00:13–00:15 The Bank of America and Golf With Us logos appear with a call to action to join now at BofA.com/GolfWithUs.

# Ad summary This ad for Bank of America Golf with Us is hosted by a male presenting person on the golf course. He states that Bank of America wants to make golf more accessible for kids across the country and those between the ages of 6 to 18 can get a free one-year membership to play at thousands of courses across the country for $5 or less. # Brand positioning Bank of America is presented in this ad as a company that cares about supporting kids and making golf accessible to young people. The brand is positioning itself as socially conscious and wanting to improve kids' access to golf, which is usually seen as an expensive sport. This brand is presented in a positive and approachable light through a relatable male presenter. # Product The ad promotes a free one-year membership to "Bank of America's Golf With Us". This initiative aims to make golf more accessible for kids. Those between the ages of 6 and 18 can get a free one-year membership that allows them to play at thousands of courses across the country for $5 or less. This program lowers the barrier to entry for golf, which is normally an expensive sport. # Visual style The ad is shot in a casual UGC style with natural lighting and minimal editing. The pacing is conversational. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Sign them up today. # Point of view - [object Object] # Storyline - 00:00–00:02 The host introduces himself and that he is taking a break on the course. - 00:02–00:08 He states he is there to talk about Bank of America's Golf with Us and their goal of making golf more accessible to kids across the country. - 00:08–00:20 The host states that if you sign up your kid between the ages of 6 and 18, they will get a free one year membership at thousands of courses for $5 or less. - 00:21–00:25 He encourages viewers to sign their kids up, stating that they want to see more kids playing golf. - 00:25–00:28 The video ends with him saying that he loves them and waving goodbye.

# Ad summary A Bank of America ad presents Cora A, a 9-year-old 'Golf with Us' participant. Cora speaks about getting intimidated when stuck in a bunker, but is taught to keep going and practicing by her sister. She shares her goals in golf and life, which include going pro, and what she would like the power to do. The ad concludes with a call to join 'Golf with Us' at BofA.com/GolfWithUs. # Brand positioning Bank of America sponsors the 'Golf With Us' program, aiming to empower young golfers aged 6 to 18. The brand aligns with values of youth development, sportsmanship, and achieving one's goals through perseverance. Bank of America aims to occupy a space that promotes opportunities for youth in sports. The positioning is both functional, offering access to golf programs, and emotional, fostering dreams and empowerment. # Product The 'Golf With Us' program, sponsored by Bank of America, offers new youth members (ages 6 to 18) free membership that expires after one year. The program is designed for young individuals interested in golf, providing them opportunities to pursue their goals and improve their skills. The program aims to address potential barriers to entry into golf, such as intimidation and lack of access, by providing support and encouragement. # Visual style The ad has a polished, commercial aesthetic with bright and natural lighting. The editing style combines static shots with smooth transitions, creating a clean and consistent visual flow. The production quality is high, enhancing the professional feel. The visual motifs include golf course settings, close-ups of the young golfer, and brand-related graphics. The pacing is moderate, with cuts timed to coincide with voiceover lines and transitions, maintaining audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Join now at BofA.com/GolfWithUs # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a montage of old photos showing a young girl sitting on a director’s chair on a golf course. - 00:01–00:03 00:01–00:03: Cora, a 9-year-old participant in the 'Golf with Us' program, speaks about her experience. She mentions feeling intimidated when she gets stuck in a bunker, conveying a common challenge faced by young golfers. The tone is sincere and relatable, as she shares a personal experience. - 00:04–00:08 00:04–00:08: Cora shares that her sister taught her to keep going and practicing, which shows her determination and perseverance. The visual shows her practicing her golf swing and hitting a golf ball out of the bunker, which conveys a message of overcoming challenges through practice. The tone is encouraging and motivational. - 00:08–00:12 00:08–00:12: Cora is asked about her goals in golf and in life, responding, 'Going pro,' which reveals her ambitious aspiration. The visual shows Cora sitting in a director’s chair, which implies preparation and determination. The tone is inspiring and forward-looking. - 00:13–00:15 00:13–00:15: The ad asks, 'What would you like the power to do?' and then presents the Bank of America logo, positioning the company as an enabler. This shifts from Cora’s personal goals to the brand’s role in supporting youth in sports, providing a clear call to action.

# Ad summary This Bank of America ad promotes their Golf With Us program for kids aged 6-18, featuring a young girl named Cora who is participating in the program. The ad shows Cora making a putt and celebrating, while asking viewers what they would do with the power to do anything. The ad also shows information for people to join the Golf With Us program at BofA.com/GolfWithUs. # Brand positioning Bank of America is presented as a champion of the next generation through its Golf With Us program. The brand aims to occupy a space in consumers' minds as an organization that supports and empowers young people, promoting values of opportunity and aspiration. By inviting kids to participate in golf, it subtly positions itself against norms that might exclude younger demographics from the sport, aligning with an emotional positioning of empowerment. # Product The Golf With Us program by Bank of America is presented as an opportunity for kids aged 6 to 18 to engage with golf. The ad highlights Cora, a 9-year-old participant, to show the program in action. The functional aspect of the program is to provide access to golf for young people. The USP of the program, as implied by the ad, is empowering the next generation and giving them the power to pursue their interests and aspirations. # Visual style The ad has a polished commercial aesthetic with bright, natural lighting. The editing style includes static shots and smooth transitions. The pacing is consistent throughout, and cuts are timed to coincide with voiceover lines. It has a high-end production quality. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Join Now at BofA.com/GolfWithUs # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a golf ball near a hole on the green, setting the scene for a golf game. - 00:01–00:02 00:01–00:02 The camera shows a young girl, Cora, preparing to putt. This moment establishes Cora as the focal point of the ad, with the perspective shifting to her upcoming shot. - 00:02–00:03 00:02–00:03 Cora says "You got this, Cora," showing the viewer that she believes in herself and will perform well. - 00:04–00:07 00:04–00:07 Bank of America introduces the Golf with Us program, inviting kids aged 6-18 to participate. This reveals the purpose of the ad and the brand's initiative. - 00:07–00:10 00:07–00:10 As the girl makes the putt, the ad describes the brand's objective to champion the next generation. This shows that the girl is capable of putting the ball in the hole, and celebrates her performance. - 00:10–00:12 00:10–00:12 The girl asks, "What would you like the power to do?" This line pivots from the brand's actions to the viewer's aspirations, encouraging them to imagine their potential. - 00:12–00:15 00:12–00:15 The ad closes with a logo and information for the Golf With Us program.

# Ad summary This ad features children explaining why they love golfing, promoting Bank of America's Golf With Us program for youth. # Brand positioning Bank of America is presented as a supporter of youth golf through its 'Golf With Us' program. The brand aligns with values like promoting youth activities, healthy lifestyles, and access to sports, regardless of financial status. This position is functional, providing access to resources and opportunities. # Product The ad promotes the Bank of America 'Golf With Us' program, a free golf membership for youth aged 6 to 18. The program aims to remove financial barriers by providing access to golf courses. The ad highlights the benefits of golfing, such as spending time with family, enjoying fresh air, and getting exercise. The ad addresses the potential purchase barrier of cost by emphasizing the program's free membership. # Visual style The ad has a clean, bright aesthetic with natural outdoor lighting, creating a positive and wholesome feel. The editing is simple, using straightforward cuts between shots. The overall production quality is polished but not overly stylized, giving it a slightly casual tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Join now at BofA.com/GolfWithUs # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad starts with a girl standing next to a director's chair on a golf course, while a voice asks her what her favorite thing about golfing is, setting the stage for testimonial responses. - 00:01–00:05 00:01–00:05 A boy sitting in the director's chair says he forgot what his favorite thing about golfing is. This moment is intended to be humorous. - 00:05–00:07 00:05–00:07 A girl sitting in the same chair shares that her favorite part is playing with her dad and sister, highlighting the social and familial benefits. - 00:07–00:10 00:07–00:10 Another girl mentions fresh air and nice grass, underscoring the environmental and sensory appeals of golfing. - 00:10–00:12 00:10–00:12 A boy shares that he gets exercise and it means a lot to him, emphasizing the health and personal value of golfing. - 00:12–00:15 00:12–00:15 The ad transitions to a screen with text asking, "What would you like the power to do?" This is a rhetorical question. - 00:15–00:17 00:15–00:17 The ad concludes with the Bank of America Golf With Us logo and a call to action to join at BofA.com/GolfWithUs. This provides program details.

# Ad summary Kyle Berkshire promotes Bank of America's Golf with Us Program to encourage kids ages 6-18 to start golfing with a free one-year membership. # Brand positioning Bank of America is presented in this ad as a brand that cares about young people learning patience, integrity, and discipline. The brand aims to occupy a space in the consumers mind as a company with a deep interest in the growth of young people and is also willing to invest in youth sports. By encouraging respect both on and off the course, the brand is positioning itself as being aligned with character development. This positioning steers clear of performance metrics. # Product Bank of America's Golf with Us is a program that offers kids ages 6-18 a one-year free membership to access tee times for $5 or less at thousands of courses nationwide. The ad focuses on the offer of a free membership to help kids get started with golf. # Visual style This ad has a polished feel with natural lighting and smooth transitions. The production quality is high and supports the serious and respectful tone of the ad. The pacing is consistent throughout the ad and timed with the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started at the link here to join Golf with Us. # Point of view - [object Object] # Storyline - 00:00–00:02 A professional long drive golfer is introduced. - 00:02–00:15 00:02–00:15 The professional long drive golfer states that he feels proud to work with Bank of America's Golf with Us program. This is conveyed through his identity as a professional golfer and his association with a company. The tone is positive. - 00:15–00:23 00:15–00:23 The game has taught the professional long drive golfer patience, integrity, and discipline. This segment is told from his perspective. The tone is respectful and serious. - 00:23–00:26 00:23–00:26 Get started by clicking the link to join Golf with Us. This is conveyed through his identity as a professional golfer. The tone is encouraging.

# Ad summary This ad features Chris Richards of the USMNT highlighting what the power to do means to him through Bank of America. # Brand positioning Bank of America's brand is presented as supportive and empowering, aiming to occupy a space in the consumer's mind as a partner in achieving their goals. The brand aligns with values of progress, opportunity, and community support. The ad highlights Bank of America's support for soccer and athletes, positioning it as a brand that cares about sports and its ability to empower individuals. # Product The ad promotes Bank of America as a financial institution that provides individuals with the power to achieve their dreams and goals. The ad emphasizes Bank of America's support for soccer and athletes like Chris Richards, highlighting their commitment to empowering individuals in sports. The ad aims to convey the message that Bank of America is more than just a bank; it is a partner in helping individuals pursue their passions and achieve their aspirations. # Visual style The ad has a polished and professional aesthetic, with bright lighting and clear visuals. The editing style is smooth, with seamless transitions between shots. The production quality is high, resembling a commercial. The pacing is moderate, with cuts timed to coincide with key moments and voiceover lines. The visuals are well-synced with the audio, enhancing the overall impact of the ad. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad opens with a shot of Chris Richards walking towards the camera in an indoor stadium hallway, passing by a Bank of America poster on the wall. The message is to set the stage with Chris Richards in a soccer setting and introduce Bank of America's presence. - 00:02–00:05 00:02–00:05: The camera focuses on the Bank of America poster, revealing the question "What would you like the power to do?" accompanied by the Bank of America logo, USMNT logo, and FIFA 2026 logo. The message is to highlight Bank of America's partnership with USMNT and FIFA, reinforcing its support for soccer. - 00:05–00:07 00:05–00:07: Chris Richards is shown preparing to enter the soccer field, with ambient crowd noise indicating the excitement of the game. The intention here is to build anticipation and excitement, highlighting Chris Richards' readiness to compete. - 00:07–00:10 00:07–00:10: Chris Richards steps onto the field and gives a thumbs up, acknowledging the crowd's support. The intention here is to show Chris Richards engaging with his fans and demonstrating his confidence and gratitude. - 00:10–00:13 00:10–00:13: Chris Richards dribbles the soccer ball down the field, showcasing his skills and agility. The intention is to highlight Chris Richards' talent and athleticism, emphasizing his role as a key player in the USMNT. - 00:13–00:16 00:13–00:16: Chris Richards is shown mid-kick, powerfully kicking the soccer ball towards the goal. The intention is to capture the intensity of the moment and show Chris Richards in action, emphasizing his determination and skill. - 00:16–00:18 00:16–00:18: Chris Richards speaks directly to the camera, stating, "The power to lift up my team, my family, and my community.". The intention here is to convey Chris Richards' sense of responsibility and commitment to his team, family, and community. - 00:18–00:20 00:18–00:20: Chris Richards is shown embracing another player on the field, celebrating a moment of teamwork and camaraderie. The intention is to emphasize the importance of teamwork and support in achieving success. - 00:20–00:22 00:20–00:22: The Bank of America logo is displayed on screen, with the tagline "What would you like the power to do?". The intention is to reinforce Bank of America's brand message and invite viewers to reflect on their own aspirations and goals.

# Ad summary This ad promotes Bank of America's Golf with Us program, inviting kids aged 6 to 18 to participate. It features a young girl named Cora making a golf putt and expressing her aspirations if she had the power to do anything, emphasizing the bank's commitment to championing the next generation. # Brand positioning Bank of America is presented as a champion of youth and their aspirations. The brand is positioned as more than just a financial institution, aligning itself with the dreams and potential of the next generation. It supports programs like "Golf with Us," reinforcing a commitment to youth development. This approach suggests that Bank of America seeks to occupy a space in the consumer's mind that extends beyond traditional banking, aligning with values of empowerment and social responsibility, while ignoring the typical financial institution ads. The brand positioning leans heavily on emotional connection, portraying Bank of America as a facilitator of young people's aspirations and potential, rather than simply a provider of financial services. # Product The ad promotes Bank of America's "Golf with Us" program, which invites kids aged 6 to 18 to participate in golf-related activities. It is implied to be an inclusive program meant to champion the next generation. The program aims to instill confidence and ambition in its participants, fostering a sense of empowerment and limitless possibility. The core offering is access to the sport of golf for young people. The ad addresses the potential barrier of access to the sport by emphasizing the opportunity for children and teenagers to engage in golf-related activities with Bank of America's support. # Visual style The ad has a polished and bright aesthetic with natural lighting and smooth transitions. The production quality appears to be high-end, resembling a commercial. The ad's pacing is moderate, with cuts timed to the music and voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Join Now at BofA.com/GolfWithUs # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The announcer sets the scene for a birdie opportunity. - 00:02–00:03 00:02–00:03: A young girl, Cora, prepares to take a shot as she whispers to herself that she's got this, highlighting her determination and self-encouragement. - 00:03–00:07 00:03–00:07: A voiceover introduces Bank of America's "Golf with Us" program, inviting kids aged 6 to 18 to participate, setting the context for the brand's initiative to support youth involvement in golf. - 00:07–00:10 00:07–00:10: The voiceover transitions to Bank of America's broader mission of championing the next generation, setting the stage for the question that follows. - 00:10–00:12 00:10–00:12: Cora looks directly at the camera and poses the question, "What would you like the power to do?", encouraging viewers to consider their own aspirations and dreams. This prompts viewers to think about their potential and what they would achieve if empowered. - 00:12–00:15 00:12–00:15: An announcer asks, "Isn't this great to see?", reinforcing the positive sentiment associated with Bank of America's initiative and emphasizing the feel-good aspect of supporting youth development. The ad concludes with a call to action to join now at BofA.com/GolfWithUs.

# Ad summary This ad promotes Bank of America's Golf with Us program, which offers kids 6-18 a free one-year membership with access to tee times for $5 or less. The ad shows two young twins getting ready to go golfing and enjoying their time on the course. # Brand positioning Bank of America is presented as an organization that cares about youth development, providing opportunities for kids to grow confidence, patience, and joy through sports. The brand's alignment with the 'Golf with Us' program positions it as accessible, affordable, and community-oriented, breaking away from the stereotype of golf as an exclusive, expensive sport. By offering free memberships and affordable tee times, Bank of America aims to make golf more inclusive, fostering a new generation of players and promoting the values associated with the sport. # Product The advertised product is a free one-year membership to Bank of America’s Golf with Us program for kids aged 6 to 18. This membership provides access to tee times for $5 or less at thousands of courses nationwide. The ad emphasizes that this program aims to build confidence, patience, and joy in young people, positioning golf as a beneficial activity for children's development. By addressing the potential purchase barrier of cost, the membership makes golf accessible to a broader audience and promotes the value of learning and enjoying the sport at a young age. # Visual style The ad has a bright, clean, and polished aesthetic, giving it a high-end commercial feel. The editing style is smooth with static shots and minimal camera movement, which keeps the focus on the subjects and the message. The pacing is consistent, with cuts timed to coincide with voiceover lines and shifts in activity. The bright lighting, clean backgrounds, and coordinated color scheme contribute to a visually appealing and professional look. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Get started with us at the link! # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: A man and woman decorate a room with balloons and set out toys and golf hats. The man narrates that they wanted to start something new with the twins that helps build confidence, patience, and joy, setting the tone for a positive and developmental experience. - 00:03–00:07 00:03–00:07: The twins, a boy and a girl, put on golf hats and grab a golf bag. The voiceover introduces Bank of America’s Golf with Us program, transitioning from the family's initiative to the brand's support. - 00:07–00:12 00:07–00:12: The twins are shown practicing golf indoors on a rug. The voiceover explains that kids 6 to 18 get a one-year free membership to access tee times for $5 or less, addressing cost concerns and highlighting accessibility. - 00:12–00:17 00:12–00:17: The twins give each other a high five and walk out of the house carrying their golf bags. The voiceover expresses excitement to see how the twins grow on this new adventure, closing with a CTA to get started at the provided link, reinforcing the positive growth and inviting action.

# Ad summary This ad features professional basketball player Alex Caruso promoting Bank of America's Golf with Us program. He highlights that the sport taught him focus, discipline, and confidence and that the partnership provides children aged 6-18 with a free one-year membership to thousands of courses nationwide. The ad concludes with a call to action to sign kids up via the provided link. # Brand positioning Bank of America is presented as a company that values community enrichment through supporting youth golf programs. Their 'Golf with Us' initiative aims to make golf more accessible to young people, promoting the idea that the sport cultivates focus, discipline, and confidence. This positions the brand as socially responsible and invested in the development of young individuals, associating it with positive values beyond financial services. # Product Bank of America's Golf with Us is a program that offers kids aged 6-18 a free one-year membership to access thousands of golf courses nationwide. As stated in the ad, the program provides opportunities to learn focus, discipline, and confidence through golf. Bank of America aims to remove barriers to entry for youth, suggesting it's a way to foster a love for the game and provide valuable life skills. The ad encourages viewers to sign their kids up for the program via a provided link. # Visual style The ad has a clean and bright aesthetic, with natural lighting and clear shots on the golf course. The editing includes a mix of action shots and static text overlays. The production quality is high, fitting a polished commercial style. The pacing is moderate, with cuts timed to key moments in the voiceover. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Get started at the link and sign kids up! # Point of view - [object Object] # Storyline - 00:00–00:04 Alex Caruso is on a golf course swinging a golf club and talking about golf. - 00:05–00:07 Alex walks to a golf cart and sits in it. - 00:07–00:14 Alex is hitting golf balls on the course in various scenes. - 00:14–00:19 A solid white screen appears with the Bank of America Golf With Us program details and a call to action.

# Ad summary The ad features Kyle Berkshire, a professional long drive golfer, partnering with Bank of America's 'Golf with Us' program. He emphasizes how golf taught him important life skills like patience and integrity. The program offers kids aged 6-18 a one-year free membership to access tee times for $5 or less at thousands of courses nationwide, with a call to action to join. # Brand positioning Bank of America, through its "Golf with Us" program, is presented as an organization committed to youth development through golf. The program aims to make golf accessible to kids aged 6-18 by offering a one-year free membership for affordable tee times. This aligns the brand with values such as patience, integrity, and respect, as highlighted by Kyle Berkshire, positioning Bank of America as a supporter of positive character development in young individuals. The brand takes a functional approach, providing resources and opportunities to participate in golf. # Product The advertised product is a one-year free membership to Bank of America's Golf with Us program, which provides kids aged 6-18 access to tee times at thousands of courses nationwide for $5 or less. The program is presented as a means to learn important life skills, like patience, integrity, and discipline, alongside the sport of golf. The membership addresses the purchase barrier of cost, making golf more accessible. Kyle Berkshire, a professional long drive golfer, endorses the program, stating its impact both on and off the course. # Visual style The ad has a polished and professional feel, with bright, natural lighting and clear shots of the golf course and its participants. The editing style includes a mix of quick cuts and static shots, creating a balanced rhythm that emphasizes both action and reflection. The production quality is high, aligning with a commercial aesthetic. The pacing is steady, maintaining a consistent tempo throughout the ad. Glitch effect briefly flashes. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get started at the link here to join Golf with Us. # Point of view - [object Object] # Storyline - 00:00–00:02 Kyle Berkshire is introduced as a professional long drive golfer. - 00:00–00:02 00:00–00:02 Kyle states that he grew up golfing with his dad, implying a positive introduction to the sport and suggesting that golf has always been an important part of his life. This sets a personal and relatable tone, showing his connection to the game and signaling that it is more than just a profession for him. The tone is casual and nostalgic. This moment sets the stage for his credibility and association with the program. - 00:02–00:04 00:02–00:04 Kyle shares that golf has taught him more than just how to swing a club. This suggests a deeper value and life lessons learned through golf, setting the stage for the brand's message about character development. The tone is thoughtful and reflective, indicating the profound impact golf has had on his life. This message creates curiosity about the specific life lessons, which the ad later reveals. - 00:04–00:09 00:04–00:09 Kyle expresses pride in working with Bank of America's 'Golf with Us,' mentioning it offers a one-year free membership to kids aged 6-18. The tone is enthusiastic and sincere, showing his support for the program's mission. This introduces the offer directly and positions the program as beneficial for young golfers. - 00:09–00:13 00:09–00:13 Kyle describes the membership's benefit: access to tee times for $5 or less at thousands of courses nationwide. This reinforces the accessibility and value of the program, making it appealing to the target audience. The tone is informative and practical. This reinforces the value and broad availability of the offer. - 00:13–00:23 00:13–00:23 Kyle shares how the game has taught him patience, integrity, discipline, and respect. This highlights the character-building aspects of golf, aligning the program with positive values. The tone is reflective and sincere, emphasizing the importance of these lessons. This continues the connection of golf with positive life skills, further building trust and credibility. - 00:23–00:26 00:23–00:26 Kyle urges viewers to get started by clicking the link to join 'Golf with Us,' providing a direct call to action. The tone is encouraging and inviting. This is the final call to action, prompting immediate engagement with the program.

# Ad summary This ad promotes Bank of America's Golf With Us, which gives kids ages 6 to 18 a free one-year membership with tee times for $5 or less at thousands of courses across the country. Five friends are on a golf course. One of them introduces the product to the audience. # Brand positioning Bank of America is presented as a company seeking to open up the game of golf to the next generation by providing access to courses for kids across the country. They are presented as a brand that is seeking to make a positive impact on the community by ensuring that golf is fun and accessible for people of all ages. # Product The product being promoted is Bank of America's Golf With Us program. It is a program that allows kids ages 6 to 18 to get a free one-year membership with tee times for $5 or less at thousands of courses across the country. The main goal of the program is to grow the game and make it more accessible and fun for the next generation. The ad tells viewers that this is a good opportunity to sign their kids up for an affordable golf membership. # Visual style The ad has a polished look and feel. It is shot in natural light on a golf course and features a group of friends who appear to be genuinely enjoying themselves. The editing is simple and straightforward, with smooth transitions between shots. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 Five friends are standing on a golf course. One of them states that they have linked up with Bank of America's Golf With Us to open up the game for the next generation. This introduces the partnership and the aim to make golf more accessible. - 00:06–00:14 The speaker then states that kids ages 6 to 18 get a free one-year membership with tee times for $5 or less at thousands of courses across the country when you sign them up. This conveys the benefits of the program. - 00:14–00:16 The speaker highlights that the program is all about growing the game and having fun. This reinforces the positive aspects of golf and links it to the program. - 00:16–00:28 One friend thinks his putt is close enough for a "gimme", but he is told he needs to putt it. He sinks the putt. The speaker says, "See, I told you that's good." He then says, "Moving on." This lighthearted moment reinforces the idea that golf should be fun.

# Ad summary This ad features soccer player Diego Luna as he sits in stadium seats and reflects on a supportive message he received from his older brother. He talks about what his brother means to him and how important mental health and taking care of yourself is. # Brand positioning Bank of America positions itself as a financial institution that supports individuals' journeys, both on and off the field, by empowering them to take care of their mental health and well-being. By associating with athletes and mental health advocacy, the brand aims to connect with a younger, socially conscious audience. This campaign promotes emotional fulfillment and personal growth, rather than purely focusing on financial success. # Product This ad serves as a brand awareness campaign and does not directly feature a specific financial product. Bank of America presents itself as a champion of mental health and personal well-being, positioning itself as a values-driven company that supports its customers beyond traditional banking services. The ad uses Diego Luna's personal story to convey the message that Bank of America empowers individuals to achieve their goals, both in their professional lives and in their personal well-being. # Visual style The ad has a polished, commercial feel with a blend of natural and artificial lighting. The editing style combines quick cuts with static shots to maintain a steady pace. The production quality is high, enhancing the professional tone of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Diego Luna sits in a stadium and looks at his phone. He asks his brother if he can start watching it. This opens the narrative by setting up a sense of anticipation and personal connection, implying an exchange about to happen between family members. - 00:02–00:08 00:02–00:08 Diego Luna's brother, Armando Luna, appears in a smaller window. He says that with everything going on, it's easy to forget the little things that shape our lives. This beat introduces the core theme of the ad: the importance of small moments of connection and support amidst life's challenges. The perspective shifts to Armando, conveying familial love and encouragement. - 00:09–00:14 00:09–00:14 Armando says that he just wanted to let Diego know that he's super proud of him for all his achievements on and off the field. This message provides direct, heartfelt support, reinforcing the theme of familial pride and highlighting the importance of achievements beyond professional success. - 00:15–00:20 00:15–00:20 Armando thanks Diego for giving him the power to continue to coach and help other young players that remind him of Diego. This beat expands the impact of Diego's achievements, illustrating how they inspire others. Armando's tone communicates deep gratitude and admiration. - 00:21–00:27 00:21–00:27 Diego responds that this message is special to him, because Armando is his oldest brother and someone who has helped him a lot through his journey. The audience experiences the message from Diego's perspective, showing genuine emotion and underscoring the impact of his brother's support on his life. - 00:28–00:32 00:28–00:32 Diego says that taking care of yourself is showing real strength and that he thinks that's something he can pass down to the newer generation. This beat transitions to a broader message about mental health advocacy, aligning Diego's personal journey with a universal value.