How Baltic Watches Advertises on Meta

# Ad summary This ad announces a collaboration between two watch brands, showcasing the unique styles and heritage of each brand and framing the collaboration as something unexpected. # Brand positioning The ad presents two distinct watch brands coming together for a collaboration that seems unexpected. One brand is described as blending heritage with precision, suggesting a traditional approach focused on craftsmanship and history. The other is depicted as redesigning tomorrow for fun, implying a more playful and modern aesthetic. The brand aims to occupy a unique space by combining tradition and innovation, appealing to customers who value both. # Product The featured product is a collaborative watch designed by two brands, one known for blending heritage with precision and the other for redesigning tomorrow for fun. The watch, although not fully shown, is implied to be a fusion of both brand's aesthetics. The ad sells the idea of an unexpected collaboration between two contrasting brands, one with history and one with fun. It hints at design details that mix traditional precision with modern, playful design elements. The value proposition lies in owning a unique piece that represents a blend of heritage and innovation. # Visual style The ad has a mixed aesthetic, blending a serious, historical feel with a modern, playful touch. The editing style is quick, with abrupt transitions between shots to emphasize the contrast between the two brands. The production quality appears polished but includes stylistic choices that give it an edgy feel. There are visual motifs throughout the ad such as shots that are desaturated with pops of color to highlight a feature of the watch. The pacing is relatively fast, with the cuts timed to emphasize key phrases or concepts, creating a sense of urgency and excitement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a close-up of an old telephone on a tiled wall, emphasizing a sense of history and communication. - 00:00–00:03 The narrator states, "Some collaborations are strategic," setting a formal, analytical tone as if discussing business deals. This establishes a baseline expectation that the upcoming announcement will defy. - 00:02–00:05 The sound of a telephone receiver slamming down is heard after the narrator says, "strategic." This is followed by a transition to red text on a blue background that says, "This one is suspicious," creating a humorous, confrontational tone and framing the upcoming collaboration as unusual. - 00:05–00:09 The narrator continues with "because there's absolutely no reason for these two brands to build a watch together," conveying a sense of disbelief and intrigue as if the collaboration is illogical or unexpected. - 00:09–00:12 The visuals shift to watchmakers working and an image of a watch's inner mechanisms. This highlights the craftsmanship and heritage of one brand, as the narrator says, "One blends heritage with precision." - 00:12–00:15 The other watch with a black band is surrounded by a yellow outline to bring awareness to this watch. As the narrator says, "The other redesigns tomorrow for fun," the visuals transition to watches with futuristic elements. This contrast showcases the second brand's modern, playful approach. - 00:16–00:18 Finally, the narrator states, "This is an incident," framing the collaboration as a noteworthy, almost disruptive event, while the text "THIS IS AN INCIDENT" is displayed on screen.

# Ad summary This ad showcases the Baltic Aquascaphe GMT watch with a background featuring concentric circles to draw the viewer's attention to the product being advertised. # Brand positioning Baltic is positioned as a maker of classic, elegant watches. This implied positioning is based on the watch's design and the use of a clean, simple font in the image. The brand values quality and simplicity and it seems to ignore modern design trends, preferring a more timeless and traditional aesthetic. The watches are luxury items sold at a higher price point. # Product The advertised product is the Baltic Aquascaphe GMT watch. It is a stainless steel wristwatch with a round, black watch face and a matching stainless steel band. The watch features white hour markers, a date window at the 6 o'clock position, and a blue and gray numbered rotating bezel. The dial features a blue second hand. The product appears to be targeted towards consumers looking for a sophisticated and functional timepiece. The text “BACK IN STOCK” seems to address the problem of low product availability. # Visual style The ad features a product-focused aesthetic with a clean and polished look. The production quality is high, with studio-style lighting and sharp focus. The visual motif is a concentric circle pattern in the background that draws the eye to the watch. The image treatment includes subtle color grading to enhance the cool tones, creating a sophisticated and modern feel. The typography is clean and legible. The style is designed to be scannable and eye-catching in-feed, using a combination of product presentation and clear text overlay. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins by showcasing the Baltic brand name, signaling it is a product from a luxury brand. The intent here is to establish familiarity and prestige early on. This is conveyed from the brand's perspective. - Next, the ad features the watch, the Aquascaphe GMT, highlighting the product's aesthetic and technical details. This product-focused section aims to capture the viewer's interest by showing the watch's design and features. This is presented from the product's perspective, emphasizing its appeal and functionality. - The ad concludes with the announcement that the product is "BACK IN STOCK," creating a sense of urgency and scarcity to encourage immediate purchase. This part is from the brand's perspective, informing the viewer about the product's availability and nudging them towards a sale.

# Ad summary This ad promotes the Baltic watch brand and features a stylish and adventurous man driving a racecar and wearing a Baltic watch. # Brand positioning Baltic is presented as a luxury watch brand with an emphasis on vintage automotive racing culture. It associates itself with classic race cars and the adventurous lifestyle, aiming to capture the hearts of enthusiasts who appreciate retro aesthetics and the thrill of speed. The brand appeals to those who value emotional connections and classic design. # Product The Baltic watch is featured as a classic analog watch with a silver face, silver casing, and silver band. It is positioned for enthusiasts who appreciate the intersection of timekeeping and classic racing. It is shown on a man who is wearing racing gloves, implying that it is suitable for racing or any adventurous activity. The watch is clearly visible in shots to show it in action. # Visual style The ad has a polished and cinematic feel. The video has fast cuts and smooth transitions between shots, enhancing the energy and excitement. The vintage aesthetic supports the brand's tone. The pacing is quick, maintaining a high level of energy, and visuals are synced with the engine's audio. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a vintage race car driving on the track. - 00:01–00:06 00:01–00:06 The perspective shifts to inside the car, showing the driver in a helmet and gloves as he speeds along the racetrack. - 00:06–00:12 00:06–00:12 The camera focuses on the driver's wrist, showcasing the Baltic watch, then transitions to exterior shots of the car racing on the track.

# Ad summary The ad showcases two Baltic watches mounted on a dashboard. The watches are highlighted against the dashboard, creating a visually appealing image for watch enthusiasts. # Brand positioning Baltic is presented as a sophisticated watchmaker, focusing on the classic design of vintage automobile dashboards. The brand appears to focus on high-quality craftsmanship and durable watches designed for the sophisticated automotive enthusiast. # Product The image features two Baltic watches, each designed with a classic aesthetic reminiscent of vintage automobile dashboards. The watches are stainless steel with a brushed metal finish and mounted on a stainless steel plate. One watch features a timer and the other tells time in 12-hour format. The watches appear to be durable and suitable for use in an automotive setting. They offer precision timekeeping and a rugged design appealing to auto enthusiasts. # Visual style The ad features a high-quality, studio-shot image. The focus is sharp on the product, with a shallow depth of field that blurs the background slightly. The color palette is subdued and cool, with a vintage filter applied. The overall feel is clean and professional. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The image begins with a close-up shot of the watch cluster, showcasing two Baltic watches mounted on a dashboard. This draws the viewer in with the watches' functional design. The brand is presenting the watches as being at home within the dashboard setting. - The ad then pans out slightly to reveal the other elements of the dashboard to provide context and emphasize the watches' rugged durability.

# Ad summary This ad showcases the Baltic Aquascaphe GMT watch and announces that it is back in stock. # Brand positioning Baltic is presented as a brand that values precision and style, with a focus on high-quality timepieces. The watch itself is a blend of classic design and modern functionality. The brand carves a space in the market for those who appreciate the craftsmanship of traditional watches but also seek contemporary features like GMT functionality. The brand emphasizes timeless appeal with a focus on reliability. # Product The product featured is the Baltic Aquascaphe GMT watch. It is a stainless steel wristwatch with a blue and gray bezel. The watch has a black dial with luminous markers and hands. It also features a GMT function, allowing the wearer to track a second time zone. The watch has a stainless steel bracelet with a multi-link design. The words "AQUASCAPHE GMT" are printed on the lower half of the dial and function to identify the model. # Visual style The visual style is clean and professional, with a focus on showcasing the watch's design and features. The lighting is dramatic, highlighting the metallic surfaces and creating a sense of luxury. The background is simple, which helps to focus attention on the product. # Hooks Headline: AQUASCAPHE GMT BACK IN STOCK # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Baltic Aquascaphe GMT watch. This is included to immediately draw the viewer's attention to the product being advertised, using a clear and well-lit shot. The brand wants to present the watch in an appealing way, focusing on its design and craftsmanship. - The ad then uses text overlayed on the image to announce that the watch is "BACK IN STOCK". The brand is communicating to customers who may have previously been interested in the watch that it is now available for purchase.

# Ad summary This ad showcases a variety of Baltic Aquascaphe GMT watches. # Brand positioning Baltic is presented as a brand offering a range of classic and functional GMT watches. The watches are presented with varying band options. The brand is positioned as a maker of high-quality, stylish timepieces for everyday wear. # Product The ad features the Baltic Aquascaphe GMT, a watch designed for everyday wear. The watch has a black face with white dots surrounding it, a date on the bottom, and ‘Baltic Aquascaphe GMT’ in white letters. The watch features a stainless steel case and is shown with a metal band, as well as rubber band options. The watch has a rotating bezel for tracking a second time zone. The watch is also offered in several color options, including blue, orange, and green. # Visual style The ad has a clean and polished aesthetic. The product is well-lit and shot in a way that highlights the details of the watch. The background colors change to accent the watch options shown. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad showcases a variety of Aquascaphe GMT watches.

# Ad summary This ad by Baltic features a macro shot of the Aquascaphe GMT watch. The ad highlights that the watch is back in stock and shows off a variety of styles. # Brand positioning Baltic is presented as a high-end watch maker that values quality craftsmanship and stylish design. The brand positioning is functional, emphasizing the performance and durability of its products. The tone of the ad is sleek and luxurious, aligning with a sophisticated lifestyle. # Product The ad features the Aquascaphe GMT watch, which allows the wearer to track multiple time zones, making it useful for travelers. The watch is shown with multiple band colors and materials, including metal and dark patterned leather. The ad implies that the watch is well-made because it was previously out of stock and now it is "BACK IN STOCK!" # Visual style The ad has a sleek and polished aesthetic, using studio lighting to highlight the details of the watch. There are quick cuts with static shots, emphasizing the variety of the product's styles. The pacing is consistent, with smooth transitions that sync to the subtle ambient soundtrack. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The camera focuses on a high-end watch against a shiny, patterned background. - 00:00–00:05 The text "BACK IN STOCK!" appears, conveying the message that this product is in high demand. - 00:00–00:05 The watch's bands change, showing viewers the different colors and materials available.

# Ad summary This ad showcases a Baltic Aquascaphe GMT watch. The watch is displayed in the center of the frame against a turquoise backdrop, and the text emphasizes that the watch is now back in stock. # Brand positioning Baltic is presented as a purveyor of elegant, high-quality timepieces with an emphasis on classic design and reliability. The brand occupies a space in the market for those who appreciate sophisticated, functional watches. The brand presents itself as a manufacturer of precision instruments designed for durability and style, appealing to consumers who value craftsmanship and dependability. The design aesthetic suggests a brand that bridges traditional watchmaking with modern tastes, focusing on enduring style over fleeting trends. # Product The product being advertised is the Baltic Aquascaphe GMT watch. It is a stylish, functional timepiece with a black face, luminous hour markers, and silver hands. The watch features a blue and turquoise rotating GMT bezel. The watch includes a stainless steel case, a black textured strap, and a date window positioned near the '6' marker. The primary USPs of this watch appear to be its GMT functionality, durability, and classic design. The ad showcases the watch as a dependable and stylish accessory for everyday wear. # Visual style The ad features a high-quality, studio-shot image with a focus on showcasing the product in detail. The visual motif is a clean, minimalist design. The image treatment involves diffused lighting, color grading to enhance the turquoise tones, and background blur to focus attention on the watch. The typography is integrated cleanly, with a focus on legibility. The style contrasts with the chaotic, UGC-style ads often found in-feed, which helps the ad stand out and grab attention. # Hooks Headline: BACK IN STOCK! THE WAIT IS OVER # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by centering the Baltic brand, immediately telling the consumer that this ad will be focused on a specific brand name. It's included to create brand recognition and promote awareness from the brand's perspective. - The ad showcases the watch and its features, offering viewers a detailed look at the product from the brand's perspective. This is included to highlight its design and functionality. - Finally, the ad closes by announcing that the watch is back in stock, alleviating potential purchase barriers due to product scarcity. This is a message from the brand to inform customers that the watch is now available, after high demand.

# Ad summary This ad showcases the Baltic watch brand through a series of visually striking scenes featuring a man engaging in outdoor activities. The ad emphasizes the watch's durability and style, positioning it as a companion for adventurous lifestyles. # Brand positioning Baltic is presented as a brand that aligns with an adventurous and active lifestyle. The brand emphasizes exploration, durability, and timeless style. It positions itself in the market as a reliable companion for individuals who value both functionality and aesthetics in their accessories. The brand promotes a sense of freedom and connection with nature, appealing to those who seek experiences beyond the ordinary. Baltic seems to ignore the trend of smart watches, and instead focuses on the classic design of a traditional timepiece. # Product The featured product is a Baltic wristwatch, showcased as a durable and stylish accessory for adventurous individuals. The watch is presented as a reliable companion for outdoor activities, such as off-roading and water sports. The watch features a classic design with a round face, visible dial, and a brown leather strap. The ad highlights the watch's ability to withstand rugged conditions, emphasizing its durability and functionality. The product is for individuals who appreciate timeless design and seek a dependable timepiece for their active lifestyles. # Visual style The ad has a cinematic and adventurous aesthetic, with a focus on natural landscapes and outdoor activities. The editing style is quick cuts, creating a sense of energy and movement. The production quality is high, with polished visuals and professional camera work. The pacing is fast, with frequent transitions between scenes. The overall tone is aspirational and adventurous, appealing to individuals who value exploration and style. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a man standing on a sandy dune, holding a paddleboard and a paddle, looking out at the horizon. - 00:01–00:02 The scene transitions to a close-up of a black off-road vehicle driving through a sandy landscape. - 00:02–00:03 The ad cuts to a man taking photos with a professional camera in a natural setting. - 00:03–00:04 The perspective shifts to underwater, showing someone swimming. - 00:04–00:05 An aerial shot shows the black off-road vehicle driving through a desert landscape. - 00:05–00:06 The ad shows a close-up of a man wearing a snorkel mask, looking towards the sun. - 00:06–00:07 The black off-road vehicle drives on a rocky, coastal road. - 00:07–00:08 A close-up shot focuses on the man's wrist, showcasing the Baltic watch. - 00:08–00:09 The ad concludes with a wide shot of the black off-road vehicle driving through a desert landscape.

# Ad summary This ad showcases the Baltic Aquascaphe GMT watch. The video provides a close-up, detailed view of the watch's features, including its luminescent display, rotating bezel, and design. # Brand positioning Baltic is presented as a manufacturer of high-quality, stylish timepieces. The focus is on showcasing intricate design details that exude sophistication and attention to detail. The overall impression is that Baltic offers luxury watches with a modern aesthetic, appealing to watch enthusiasts who appreciate craftsmanship and elegance. # Product The product is the Baltic Aquascaphe GMT watch. It features a luminescent display that glows in the dark, a rotating bezel with GMT markings, and a stainless steel case and bracelet. The watch is designed for individuals who need to track multiple time zones or appreciate functional elegance. The ad highlights the watch's aesthetic design and practical features, emphasizing its unique blend of style and utility. # Visual style The ad features a polished, commercial aesthetic with smooth transitions. The production quality is high-end, focusing on detailed close-ups and elegant camera movements to highlight the watch's features. The pacing is slow and deliberate, allowing viewers to fully appreciate the design. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens by focusing on the face of the watch, accentuating its features and design. - 00:02–00:07 The camera zooms out and then rotates slowly around the watch, showing its intricate design and shape.

# Ad summary This image ad features the Baltic Aquascaphe GMT watch on a person's wrist, set against a blurred wooden background. The ad promotes the return of the Aquascaphe GMT model. The focus is on the watch's design, materials, and the person wearing it. # Brand positioning The Baltic brand, though not explicitly described in the ad copy, is presented as a maker of quality timepieces. The focus on the Aquascaphe GMT watch implies that the brand values precision, craftsmanship, and possibly a sense of adventure or global awareness, given the GMT functionality. The brand positions itself by offering a classic, functional design that is both stylish and practical, appealing to those who appreciate fine details and reliability in their accessories. The brand doesn't seem to push against any norms, but simply follows and offers the best option for this type of product. The brand positioning is functional. # Product The featured product is the Baltic Aquascaphe GMT watch, which is a timepiece designed to display multiple time zones. It is for individuals who travel frequently or need to track time in different locations. The watch features a black watch band, a silver-tone case, a black face with white tick marks, and a GMT hand. The outer dial has a blue and green color scheme. The date is displayed on the watch face. The watch has a sporty yet classic design, making it suitable for everyday wear or more formal occasions. The watch is returning, as noted in the image. # Visual style The ad has a high-quality, studio-shot production style with a focus on showcasing the product's design and features. The visual motif is a close-up shot, allowing for detailed viewing of the watch. The image has natural lighting and subtle color grading to enhance the product's appeal. The typography is clean and legible, placed strategically to draw attention without overpowering the visual. The overall style is platform-native and designed to be easily scannable in a feed. # Hooks Headline: Aquascaphe GMT COMING BACK # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by introducing the Aquascaphe GMT watch, signaling its return to the market. This serves to grab the attention of those familiar with the brand and the model, creating excitement for its re-release. The brand is telling this part of the story to notify customers. - The ad then showcases a close-up of the watch worn on a person's wrist. This allows potential customers to visualize how the watch looks in real life and appreciate its aesthetic qualities. The brand uses this to highlight the design, materials, and wearability. The customer sees the watch from the perspective of another customer, which helps in picturing ownership.

# Ad summary This ad features a Baltic watch as its worn by a man driving a sports car through a mountainous area. # Brand positioning Baltic is presented as a luxury watch brand designed for adventurers and individuals with a taste for the finer things in life. The ad showcases a classic sports car driving through a rugged, mountainous landscape, evoking a sense of timelessness, exploration, and style. Baltic positions itself as a brand that stands apart from modern trends, valuing enduring design and quality craftsmanship. # Product The featured product is a Baltic watch with a black strap and a silver face. The watch is showcased on the wrist of a man driving a classic sports car through mountainous terrain. The watch is presented as a luxury timepiece, perfect for any adventure. # Visual style The ad has a cinematic and polished aesthetic. The editing style combines quick cuts with smooth transitions. The production quality is high, giving the ad a sophisticated and premium feel. The pacing is moderate. The visual motifs include dynamic shots of the car driving through scenic landscapes, interspersed with close-ups of the watch, creating a rhythm that highlights both the journey and the product. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The camera shows a road winding through a mountainous region. The text overlay states "BALTIC." - 00:02–00:06 00:02–00:06: The camera shows a black sports car driving along the road, passing through the mountainous landscape. This creates a sense of adventure and exploration. - 00:07–00:10 00:07–00:10: Aerial shots reveal the car driving through what appears to be an abandoned village. This evokes a sense of mystery and timelessness. - 00:10–00:12 00:10–00:12: The camera cuts to a close-up of the driver's wrist, showcasing the Baltic watch. This connects the product to the adventure being portrayed. - 00:12–00:17 00:12–00:17: Further shots of the car driving through the landscape highlight the beauty of the surroundings and the elegance of the watch and car combination. This reinforces the brand's positioning as one that values style, adventure, and quality.

# Ad summary This ad presents the Baltic x Spaceone watch collaboration by featuring Tim Munier-Poula, a watchmaker and prototype designer at Spaceone, who describes the decorative charbonnage technique that is a signature of Maison Auffret Paris and defines their brand identity. # Brand positioning Spaceone positions itself as a watchmaker specializing in high-end prototypes that blend modern techniques with historical artistry, particularly charbonnage, a decorative technique typically used in 19th-century Parisian precision clocks. By emphasizing the brand's dedication to traditional methods and unique design elements, Spaceone aims to attract collectors and enthusiasts who appreciate craftsmanship and distinctive style. The collaboration with Baltic is presented as a means of showcasing Spaceone's unique identity and approach to watchmaking. # Product The advertised product is a watch resulting from a collaboration between Baltic and Spaceone, featuring a decorative technique called charbonnage. According to the ad, charbonnage is a typically Parisian decoration technique used on the base plates of precision clocks, especially at the end of the 19th century. It involves creating irregular patterns on the maillechort (nickel silver alloy) using a piece of charcoal trimmed like a knife, which gives the watch a smoked, shiny, and sometimes matte appearance, typical of prototype watches and old clocks. The ad highlights that the charbonnage is a signature of Maison Auffret Paris and serves as a way for Spaceone to showcase its identity in the Baltic collaboration. # Visual style The ad features a blend of polished commercial and documentary styles. The video combines well-lit studio shots with close-up, detailed views of watchmaking processes, creating a high-end yet intimate feel. The editing is relatively slow-paced, with static shots that allow viewers to appreciate the craftsmanship. There is an audio-visual sync with the voiceover guiding the narrative. The visual motifs include recurring shots of hands working on the watch components and the watchmaker speaking directly to the camera. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 Tim Munier-Poula introduces himself as a watchmaker and prototype designer at Spaceone since September 2025. - 00:05–00:11 The ad transitions to a detailed explanation of charbonnage, a decorative technique. - 00:11–00:16 Tim details that charbonnage is a typically Parisian technique found on base plates of precision clocks from the late 19th century. - 00:16–00:23 He explains that the decoration consists of making irregular patterns on the maillechort with charcoal trimmed like a knife. - 00:23–00:30 He says the process gives a smoked, shiny, and sometimes matte aspect typical of prototype watches and old clocks. - 00:30–00:39 Tim states that charbonnage is a signature of Maison Auffret Paris, and that it's Spaceone's way of showing its identity in the Baltic collaboration.

# Ad summary This ad showcases a vintage Baltic car through dynamic visuals, aiming to evoke a sense of nostalgia and appreciation for classic automotive design. The ad uses high-quality footage to emphasize the vehicle's unique features and heritage. # Brand positioning The Baltic brand, as presented in the ad, embodies classic automotive design, luxury, and heritage. The brand positions itself in the market by focusing on the nostalgia and elegance associated with vintage cars. The brand emphasizes craftsmanship and timeless style, appealing to enthusiasts who appreciate the history and artistry of automobiles. # Product The featured product is a vintage Baltic car, specifically a model from the 1970s. The car has a white and red color scheme. The ad highlights its sleek design, aerodynamic features, and vintage appeal. The car is showcased in motion, emphasizing its speed and performance on a race track. The ad conveys the message that this car is a timeless piece of automotive history, worth owning and appreciating for its unique design and heritage. # Visual style The ad has a polished, high-end production quality, reminiscent of a classic car commercial. The editing style uses smooth transitions to highlight the car's sleek design and dynamic movement. The pacing is moderate, with cuts timed to emphasize key visual moments. The visuals are intended to evoke nostalgia and appreciation for classic automotive design. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with an aerial shot of a rural landscape with an automotive test track. - 00:06–00:07 The perspective shifts inside a car, showing the POV of a driver accelerating onto the track. - 00:07–00:09 A low angle shot shows the car speeding down the track.

# Ad summary This ad showcases a man diving underwater and highlights his watch. # Brand positioning Baltic is a high-quality watch brand that specializes in underwater watches. The brand is positioned as a rugged, durable, and reliable brand that is perfect for outdoor enthusiasts and adventurers. The brand values and promotes an active lifestyle and a connection with nature. It ignores category norms by showcasing the watches being used for extreme activities and in underwater settings. # Product The product featured is an underwater watch with a steel case and a black dial. The watch has luminous hands and markers and is water-resistant to 200 meters. The watch is designed for diving and other water activities. The watch is shown being used in an underwater environment. # Visual style The ad has a rugged and adventurous aesthetic. The editing style is smooth. The production quality is high. The pacing is slow and deliberate, creating a sense of calm and relaxation. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man is shown walking along a beach carrying diving gear. - 00:02–00:05 The man is shown entering the water and swimming underwater. - 00:05–00:07 A close-up shot of the man's wrist shows the Baltic watch underwater. - 00:07–00:10 The man continues to swim underwater, showcasing the watch. - 00:10–00:12 The man surfaces and removes his diving mask. - 00:13–00:15 Another close-up shot of the Baltic watch on the man's wrist. - 00:15–00:16 The man continues walking on the beach. - 00:16–00:19 A car is seen driving away at night.

# Ad summary This ad showcases Baltic Watches through a series of cinematic driving shots in a mountainous region. The ad highlights the watch's design and aesthetic, with close-ups of the watch face and overall aesthetic. # Brand positioning Baltic Watches positions itself as a creator of vintage-inspired timepieces. The brand aims to occupy a space in the consumer's mind as both luxurious and timeless, aligning with a lifestyle of adventure and appreciation for classic design. The brand's tone is understated, allowing the watch's design and materials to speak for themselves. The brand's functional design is shown through the close-ups of the dial, while the emotional connection is shown through the cinematic shots of the driving experience. # Product The product featured is a vintage-inspired chronograph watch. The ad highlights the watch's design, focusing on the dial, subdials, and overall aesthetic. The product is presented as a luxury item through cinematic visuals, suggesting it's intended for individuals who appreciate classic style and adventure. The watch is not explicitly described with specific features, ingredients, or technical specifications, instead focusing on its aesthetic appeal and association with a lifestyle of exploration. # Visual style The ad has a cinematic and polished aesthetic, reminiscent of a high-end commercial. The editing style features smooth transitions, and static shots that allows the product to be in full focus. The production quality is high, contributing to a luxurious and aspirational tone. The pacing is slow and deliberate, creating a sense of timelessness and refinement. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The ad opens with a car driving on a winding mountain road. This establishes a theme of adventure and luxury, setting the stage for the product presentation. The perspective is cinematic, showcasing the car and landscape. - 00:01–00:03 00:01–00:03: Cut to close-up shots of the watch and car dashboard. These cuts emphasize the details of both the watch and the vehicle, creating a connection between the vintage-inspired design of the watch and the classic car aesthetic. - 00:06–00:14 00:06–00:14: The scene transitions to a scenic overlook where a man photographs the landscape with his camera. This moment highlights a lifestyle associated with the watch, of adventure and appreciation for beauty. The visuals conclude with close-up shot of the Baltic watch, reinforcing its place in the scene.

# Ad summary This ad showcases Étienne, who embodies an attitude of enjoying the past while still looking towards the future. It emphasizes how he designs his life around listening to records and how his grandfather passed down a watch collection and legacy. # Brand positioning The brand is positioned around an attitude that blends reverence for the past with a forward-thinking approach to design and enjoyment. It associates itself with individuals who value heritage and craftsmanship but aren't stuck in nostalgia, instead choosing to integrate classic elements into a modern lifestyle. The brand's positioning is less about specific product features and more about the emotional connection to history and personal legacy, as well as a quiet but persistent focus on education and learning. # Product The ad features a range of vintage watches, highlighted as a "remarkable watch collection" inherited from the subject's grandfather. These watches are presented not just as timekeeping devices, but as pieces of history and art, carefully documented in a collector's book with references, notes, history, and handwriting. The watches are implied to be more than functional items; they represent a universe of stories, craftsmanship, and personal connection to the past. The ad does not address any specific purchase barriers, instead focusing on the intrinsic value and emotional significance of owning a piece of history. # Visual style The ad has a polished and sophisticated aesthetic, blending modern and vintage elements. The editing style includes a mix of quick cuts and static shots to create a sense of dynamism and rhythm, with smooth transitions between scenes. The production quality is high-end, incorporating professional lighting and camera work to enhance the overall visual appeal. Recurring visual motifs include close-ups of vintage watches and handwritten notes, emphasizing the theme of heritage and personal history. The pacing varies throughout the ad, with faster cuts during the introduction to capture attention and slower, more deliberate shots to highlight specific details and create a sense of intimacy. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the brand's name appearing in the center of the screen. - 00:01–00:05 The narrator introduces Étienne, describing him as a film photographer, music lover, and skateboarder, with a montage of quick-cut scenes and graphics that appear on the screen. - 00:05–00:13 Étienne is shown sitting in a chair, and the narrator says that "he designs the way he listens to records, with respect for what came before, but no desire to live in the past," implying that Étienne appreciates history but is forward-thinking. - 00:13–00:17 The narrator states that Étienne’s grandfather left him "a remarkable watch collection," transitioning to a grid of watch faces. - 00:17–00:19 The narrator describes the collection as "not just watches, a universe," implying that the watches carry significant history and value. - 00:19–00:25 The ad transitions to closeups of a collector's book containing the watches, and the narrator talks about the references, notes, history, and handwriting of the book. - 00:25–00:28 The narrator says "acquired, education," with a portrait of a man on the screen. This ends the ad.

# Ad summary This ad promotes the collaboration between Space One and Baltic, showcasing the making of a watch. # Brand positioning Space One is presented as a brand that collaborates with creative individuals outside the watchmaking industry to design watches. The ad highlights their collaboration with Etienne Menu, a skater, musician, and film photography buff, and Guillaume Laidet, described as an unconventional watchmaker. This positioning suggests Space One aims to occupy a space that values creativity, individuality, and perhaps a departure from traditional watchmaking norms. The brand appears to focus on emotional connection with its audience, celebrating the unique blend of talents and vision behind each timepiece, rather than purely functional or performance-based attributes. # Product The featured product is a watch designed in collaboration between Space One and Baltic, and designed in collaboration with Etienne Menu, a skater, musician, and film photography buff and Guillaume Laidet, an unconventional watchmaker. The ad doesn't list all the features but shows how the product is designed. The ad does not specify the target audience but implies it is for individuals who appreciate unique design and collaborative art. The ad doesn't explicitly state the USPs, but emphasizes the collaboration between two creative entities. The ad focuses on the creation process, not specific use occasions. There are no purchase barriers addressed in the ad. The ad tells the viewer that the product is worth trying or buying because it is a result of a unique collaboration between individuals with different backgrounds and perspectives. # Visual style The ad has a raw, edgy aesthetic, blending vintage vibes with modern graphic overlays. The editing style employs quick cuts and jump cuts, giving a sense of chaotic energy. The production quality appears to be a hybrid of polished commercial and raw documentary, lending authenticity. Recurring visual motifs include graphic overlays in yellow and blue, vintage textures, and black-and-white conversions. The pacing is fast, with frequent cuts that match the rhythm of the music and voiceover. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts by presenting the collaboration. - 00:02–00:16 The ad features a fast cuts of Etienne, a skater, musician, and film photography buff. Then the ad cuts to Guillaume Laidet, an unconventional watchmaker. - 00:16–00:19 The ad shows the title of the collaboration "This is an Incident".

# Ad summary The ad shows a detailed, top-down view of the components of a watch being assembled, highlighting the precision and craftsmanship involved in its creation. # Brand positioning The brand is presented as meticulous and detail-oriented, emphasizing the precision and craftsmanship involved in creating high-quality timepieces. The focus on individual components suggests a transparency and appreciation for the art of watchmaking. The brand positions itself in the high-end market by showcasing the complex mechanics and intricate design of its products, appealing to consumers who value quality, precision, and craftsmanship. # Product The product is a sophisticated watch, displayed in its unassembled state to showcase the complexity and precision of its construction. Individual components, such as the gears, hands, and face, are laid out on a brushed metal surface, highlighting the intricate details and craftsmanship involved. The focus is on the inner workings and mechanics of the watch, emphasizing its engineering and design. The ad conveys the value of the product through its construction and the art of watchmaking. # Visual style The visual style is highly polished and studio-shot, with a clean and precise presentation. The image treatment includes careful lighting and focus to highlight the intricate details of the watch components. The motif is a detailed flatlay arrangement, emphasizing the precision and craftsmanship of watchmaking. The style is designed to be high-design and disruptive, contrasting with typical platform norms to capture attention in feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a top-down view of the individual components of a watch. The intention is to highlight the complexity and precision involved in its construction. The viewer experiences this from the brand's perspective, as they showcase the intricate details and craftsmanship of their product.

# Ad summary A watchmaker explains the process of charbonnage on watches. Charbonnage is a Parisian technique used on precision clocks in the late 19th century. # Brand positioning Spaceone watches seems to cater to those who value traditional techniques and craftsmanship in watchmaking. The brand positions itself as upholding an older Parisian technique to show their brand identity, as stated by Tim Monier. # Product The featured product is a prototype watch with a metallic design that is being developed in collaboration between Baltic and Spaceone. A traditional Parisian technique, charbonnage, is used to create a smoked, shiny, and sometimes matte finish on the watch. The charbonnage decoration consists of irregular patterns made on the "maillechor" with a piece of charcoal trimmed like a knife. # Visual style The ad has a clean, professional aesthetic with natural lighting. The shots are well-framed and the close-ups provide intricate detail. The color palette is muted with white walls and dark clothing. The editing has quick cuts and transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A watchmaker introduces himself and his role. - 00:07–00:16 He introduces charbonnage, a Parisian technique found on precision clocks, especially at the end of the 19th century. - 00:16–00:30 He describes the process of charbonnage, which involves creating irregular patterns with a charcoal-trimmed knife to give a smoked, shiny, and matte finish. - 00:31–00:39 He reveals that charbonnage is the signature of Maison Auffret Paris and a way for Baltic and Spaceone to show their brand identity.